KR101866145B1

KR101866145B1 - Electronic smart shelf display

Info

Publication number: KR101866145B1
Application number: KR1020170163344A
Authority: KR
Inventors: 진 비에빌
Original assignee: 코넥스 디지털 엘엘씨
Priority date: 2017-11-30
Filing date: 2017-11-30
Publication date: 2018-06-08

Abstract

The article display assembly includes a tier of a metal shelf for the article extending transversely with a display assembly removably coupled to the LED TV display of the article on each shelf. Each extended LED TV display includes an LCD screen comprised of backlit 1920 x 95 pixels by white emitting LEDs, projecting white LED light to illuminate the article under each LED TV display, Each is powered by an extended compact HDMI or daisy-chain connected controller board. The screen of the display has a rear cover which is limited to the compact upper section and which extends only to the rear surface of the display member so that the boundary of the section can have the same thickness at both the top and bottom of the display, And is arranged to have a maximum area.

Description

Electronic smart shelf display {ELECTRONIC SMART SHELF DISPLAY}

The present invention relates to an article display assembly.

The display of the goods is typically labeled with indicia indicating prices and other relevant information. Sometimes the cover is provided in a rear projection system that can update pricing and other information. Due to the availability of inexpensive compact TV screens, the labeling device also includes a series of miniature TVs, the series of miniature TVs can be arranged adjacent to one another and can be held together on a three-dimensional structure, There is an audible space and can match the individual item for which the display is intended.

In at least one embodiment, a continuous and elongated TV screen makes it possible to display advertising material along a horizontal shelf. However, such devices are subject to manufacturing constraints that are not optimally resolved. In particular, the array of necessary projections and / or circuit components behind the screen is relatively bulky, consuming some of the space available to display the actual goods that are available for sale.

An important consideration of the display screen is the difference between the contour size of the display and the active area where useful images are displayed. For example, the contour size may include a bezel that is required to hold the screen and surround the circuitry required for the display, such as a vertical driver of a typical LED TV screen. In general, a display is needed in which the active area of the display is maximized.

Also, not all advantages of an improved display system are developed. For example, if there are several shelves on the floor, it is a characteristic of the current system that separate wiring must be provided for each level. The complexity of advanced features such as video launch via face recognition has not been solved.

The article display assembly includes a sheet of shelf for articles of long, long plastic or metal, preferably aluminum, having a display detachably coupled to each shelf providing an LED TV display of the article. Where each level of the layer is a row that is placed up and down in such a way that it can be continuously retracted or reduced in size, or not retracted or reduced in size. The display assembly includes a plurality of elongated LED TV displays, each of the LED TV displays substantially extending forwardly and downwardly of each shelf for each shelf length, and having a height substantially lower than a vertical distance between the shelves With a depth substantially less than the depth of each shelf, each display allowing the article to be accessible behind the display on each shelf. Each of the elongated LED TV displays includes an LCD screen composed of, for example, 1920 x 95 pixels backlit by a white light emitting LED, and a white LED light (not shown) to illuminate under and under items of each LED TV display. Lt; / RTI > The LED TV displays are driven by three compact HDMI or daisy chain electronic controller boards, respectively. The electronic controller in each layer row is daisy-chained to the electronic controller in the next row to simplify the assembly and all the rows can be powered from a single power supply.

The display has an active display area where TV images can appear. The TV image is activated by a column and row row driver that activates or deactivates pixel elements. The active display area is surrounded by a metallic bezel that at least partially covers the driver. The size of the display includes the active display area and the bezel area. The active display area is arranged to have a maximum area by limiting the vertical driver to a compact upper area so that the bezel area of the area, i.e. the bezel area, can have the same thickness above and below the display. Behind the display and controller board is a rear support that captures the controller board and has the shape of a parallelepipedal opening on the side that supports the rear of the display. This design further prevents the configuration of the rear support from capturing the display itself in the rear support, further optimizing the active display area.

1 is a perspective view of a display layer arrangement.
Figure 2 shows a single display member positioned relative to the shelf.
Figure 3 is an exploded perspective view of an arrangement of components of the display member and the shelf.
Fig. 4 is a rear view of an electronic device package for a display member from which a cover is removed, showing an electronic device part responsible for driving a TV image. Fig.
5 is a rear view of the display member showing the position of the vertical type LCD driver.
6 is an exploded rear view of a display member showing a cover of an electronic device part;
Figures 7 and 8 show the arrangement of a display member, an electronic device, and a cover member.
Figure 9 is a bottom perspective view of an alternative display assembly.
10 is a perspective view of an alternative display assembly.
11 is a front perspective view of an alternative display assembly.
12 is a top perspective view of an alternative display assembly in which the display member is partially removed.
Figure 13 shows the attachment mechanism of the present invention.
Figure 14 is an embodiment of an alternative display layer arrangement.

As shown in FIG. 1, a layer of a metal shelf 3 of plastic or preferably aluminum, shown separately in FIG. 2, constitutes the display assembly 1. Figure 3 shows an exploded view of the arrangement of the components of the display member 7 and the shelf 3. The display member has an upper extension (8). The way of physically connecting the display member 7 to the shelf is to slide the upper extension of the display member over the shelf and tighten the setscrew 5. The configuration of the fixing screw is shown in Fig. The position of the downwardly directed LED (not shown) at position 37 to provide illumination to the row below the level of the display member is shown in FIG. The display member 7 includes an aluminum screen 9 and an acrylic screen cover 11 behind which a display screen member 13 is disposed. As shown in FIG. 3, the display screen member 13 may be positioned behind the acrylic screen cover 11. The display screen member 13 preferably includes an LED TV screen having the following characteristics: an active display area of 885.6 mm x 43.82 mm; Contour size of depth 910 mm x 66 mm x 30 mm; 1920 × 95 pixel resolution; A pixel pitch of 0.46125 mm x 0.46125 mm; 1.07 B (dithered 10 bits) color depth; LED backlight system; A luminance of 500 Cd / m ² ; And viewing angle (CR >10); And R / L / U / D 178 (General). These figures can also be modified within 10% of the quoted values. The 910 mm length can be changed substantially more, for example, up to 50%, where the pixel resolution can be 1920 x N, where N is determined by varying the pixel pitch in the vertical direction.

Figure 4 shows the component layout of the controller board 31 for the display member 13 with the cover removed. The components include the A / D board 15, the LED driver 17, and the T CONN 19, where the strap connector projects into the access column driver shown in FIG. The array driver 21 shown in Figure 5 is physically short so that the vertical dimension of the upper bezel cover of the display screen member 13 is equal to the vertical dimension of the lower bezel cover 25. [ This feature is associated with other features that allow the display area 27 as large as possible.

In addition, the rear cover 35 of the display member 13 is enabled by arranging the components as close as possible to the front of the display member, so that the display assembly can be as close to the shelf as possible. This increases the useful shelf area of the display and stabilizes the system.

6 is an exploded rear view of the display member showing the rear cover 35 of the electronic device controller board of the display member. The connector 29 can be used for daisy-chain connection of different display structures at various layer levels.

7 and 8 show the arrangement of the display member 13 and the electronic device controller board 31 of the display member with respect to the cover member 33 or 35, respectively. The difference between the cover members 33 and 35 is particularly important. 7, when the cover member 33 extends to the surface of the display member 13, it is necessary to sacrifice the display area of the display member 13. Conversely, by terminating the cover member at the rear of the display member, as shown in Fig. 8, the display member 13 can be further extended in the vertical direction. For such displays, this is a particularly important extension and the additional areas obtained are of considerable interest. The vertical size of the active area is increased from 38 mm to 45 mm in the preferred embodiment.

Figures 9-12 illustrate an alternative embodiment of the present invention in which the shelf is captured between extended portions of the display casing.

In operation, the display is arranged by daisy chain connection of a series of displays, which can display a series of adjusted images moving to attract the customer's attention. An example could be a strip showing a moving attractive shape. This shape may be a segment of the full size image and the viewer is expected to supplement the missing portion of the image due to shelf separation.

You can also add a variety of additional features to your display. The display may include a face-recognizable camera of the individual accessing it, but it is not necessary to identify the person, but can be categorized by gender and age. The displayed image may be attractive to such an individual. Also, once an image of a person is captured, a portion of the display can be created.

The display has a capacitive touch screen that allows the viewer to select an image or modify it on its own. The motion detection sensor can activate the screen as the customer approaches it.

In addition, the information displayed on the screen can be managed remotely, providing a variety of images based on sales criteria implemented on an algorithmic basis.

This disclosure provides an embodiment of the present invention that includes a best mode for enabling those skilled in the art to make and use the invention. However, the patentable scope of the invention is defined by the claims, and may include other embodiments which may occur to those skilled in the art. These examples are intended to be within the scope of the claims when they include equivalent structures to those described in the claims.

Claims

An article display assembly comprising a layer of horizontal elongated shelves for an article, wherein each article shelf is removably coupled to an LED TV display of the article on its shelf,
Wherein each LED TV display has a respective controller board in a cover member, and each LED TV display has a plurality of rectangular long LED TV displays, each LED TV display having a plurality of LED TV displays, And each display allows the article to be accessible above and below the display on each shelf,
Each elongated LED TV display includes an LCD screen comprised of pixels backlit by a white light emitting LED and projects a white LED light to illuminate the goods below and below each LED TV display, Is driven by a narrow, narrow HDMI controller,
The rows of each layer of the electronic controller are daisy-chained to the next row so that all rows are driven by a single signal source,
Wherein a cover member of each display member is terminated at the rear of the display member.

The method according to claim 1,
Each LCD screen comprising a length of 1920 pixels.

The method according to claim 1,
Each elongated LED TV display comprising a bezel region having a vertically sized bezel region essentially the same at its top and bottom.

The method according to claim 1,
Wherein each rectangular elongated LED TV display has a height that is substantially less than a longitudinal distance between the shelves and a depth that is substantially less than a depth of each of said shelves.

3. The method of claim 2,
Each elongated LED TV display comprising a bezel region having a vertically sized bezel region essentially the same at its top and bottom.

3. The method of claim 2,
Wherein each rectangular elongated LED TV display has a height that is substantially less than a longitudinal distance between the shelves and a depth that is substantially less than a depth of each of said shelves.