五、新型說明： 【新型所屬之技術領域】 本創作係有關於-種行動廣告播放及生活f訊購物服務 t統裝置’尤指涉及-種可於行動裝置從外部經由無線通訊協 定於行動廣告播放及生活資訊購物服務系統裝置上觀看即時 或非即時廣告資訊以直接對商品下單購物者，特別係指一整合 廣告業者、生活業者、通路廢商、網路資訊服務及線上購物並 直接滿足廣大使用者對祕影音廣告或圖片文字廣告資訊之 接收及訂購需求之平台。 【先前技術】 隨著電腦科技及通訊技術之快速發展，網際網路及電子商 務正以迅雷不及掩耳之勢席捲全球，進而改變人們之生活模 式。網際網路將全球之電腦串在一起，提供資訊之高速公路， 除了可以跨國界進行檔案傳輸及收發電子郵件外，尚可進行遠 端上機（Remotelogin)及線上聊天（0n_lineTalk)，並可提供 電子佈告攔（BulletinBoard System，BBS)與全球資訊網（World Wide Web，WWW)等功能，讓人們坐在家中便可瀏覽全世界。 尤其係在無線通訊技術日漸成熟之際，人們可以透過各種管道 上網’走在路上可以利用行動電話或個人數位助理（pDA)查 詢股價，進公司以後可以利用桌上型或筆記型電腦查看即時新 聞及收發電子郵件，回家以後可以透過寬頻網路收看電影或下 載MP3音樂。因此，網際網路已徹底改變人類接收、發送及 儲存資訊之方式’而其中電子商務之蓬勃發展，更將徹底改變 人類交易之模式。 按，一般習用之隨身電子設備，如PDA或具電話與相機 功能之電子設備，其使用時’通常係透過電信業者之系統做溝 通連結，而進行所需之網頁瀏覽、文字訊息傳輸及多媒體影音 資料之播放，進而達到隨身電子設備使用上之便利性。以 GeePS公司為例’其係為一家無線應用服務之提供者 (Wirelessapplication provider) ’即提供上述之服務給予使用 者。根據GeePS系統’一位使用者若有興趣接收這些服務， 就必須透過線上、電話或郵件與GeePS註冊，且在註冊時， 使用者必須提供其郵遞區號及年齡，一旦該使用者註冊完畢， GeePS從不同之零售商收集之資訊，即依據該使用者之郵遞區 號與年齡分派轉寄這些產品與其他促銷資訊到使用者之PDA 上，而使用者亦可以規定願意接收這些訊息之數量、這些訊息 到達之次數、以及有關這些訊息之類別與商店。 然而，這些GeePS所提供之使用者服務，與其他類似性 質之服務提供者’都僅限於提供使用者商品警告。甚至，使用 者每次都必須通知服務提供者，彳能纽烟者接收這些訊息 之方式。舉例來說’如果使用者想要接收來自—家先前尚未指 定商店之產品資訊，使用者必須聯絡服務提供者且通知這些服 務提供者轉之地^ ’礙於使帛者之產品餅必触g)定之模 式來更動，惟其流程不僅相當耗費時間，並且容紐人心生厭 煩，再者，隨著時間之過去，使用者將越來越不喜歡更新使用 者，訊息偏好，而產品資訊傳送到使用者之結果，由於其内容 大多已非使用者所需之資訊但令使用者越來越沒有興趣而 漸漸縮小這些訊息之影響力，也將造成使用者之困擾且導致通 訊資源之浪費。故’ 習用者係無法符合使用者於實際使用 時之所需。 【新型内容】 本創作之主要目的係在於，克服習知技藝所遭遇之上述問 題並提供-種整合廣告業者、生活業者、通路薇商、網路資訊 服務及線上購物並直接滿足廣大使用者對動態影音廣告或圖 片文字廣告資訊之接收及訂購需求之平台，係可於行動裝置從 外部經由無線通訊協定於行動廣告播放及生活資訊購物服務 系統裝置上觀看即時或非即時廣告資訊以直接對商品下單購 物者。 本創作之次要目的係在於，可直接以最貼心且多元化之方 式服務各種廣告需求之使用者。 為達以上之目的，本創作係一種行動廣告播放及生活資訊 購物服務系統裝置’係_使用者所連結之—無線通訊設備， 至少包括一設定模組、一播放廣告模組、一購物車模組及一生 活資訊模組，並由内部一管理控制中心進行控管，且各模組皆 使用内部網路相互連結，亦透過網際網路對外相互連結進行擷 取及傳遞資料。其中，該設定模組係包含一喜愛廣告分類單 π、-播放時間設定單元及一自動播放廣告單元，用以根據一 所需，用者輸人而獅之選項，以供_廣告播放祕之設定， 2每-設定程式網頁上呈現與鮮選項侧之參數；該播放 模’、且係具有一廣告資料庫，並包含一線上訂購單元、一電 話訂購單元、—放人購物車料及一詳細㈣單元，用以透過 M373522V. New description: [New technology field] This creative department has a kind of mobile advertising and life shopping service, especially for mobile devices. Viewing live and non-real-time advertising information on the Play & Living Information shopping service system device to directly place orders for shoppers, especially for integrated advertising operators, life operators, channel wasters, online information services and online shopping. The platform for the users to receive and order the secret video or photo text advertising information. [Prior Art] With the rapid development of computer technology and communication technology, the Internet and e-commerce are sweeping the world with lightning speed, thus changing the way people live. The Internet connects the computers of the world together and provides information highways. In addition to trans-shipment and e-mail transmission, remote mobile (Remotelogin) and online chat (0n_lineTalk) are available. Features such as the Bulletin Board System (BBS) and the World Wide Web (WWW) allow people to browse the world while sitting at home. Especially when the wireless communication technology is maturing, people can access the Internet through various channels. 'On the road, you can use the mobile phone or personal digital assistant (pDA) to check the stock price. After entering the company, you can use the desktop or laptop to view the instant news. And send and receive emails, go home and watch movies or download MP3 music over the broadband network. As a result, the Internet has revolutionized the way humans receive, send, and store information, and the e-commerce boom has revolutionized the way humans trade. Pressed, commonly used portable electronic devices, such as PDAs or electronic devices with telephone and camera functions, are typically used to communicate through the telecommunications system to perform the required web browsing, text messaging and multimedia audio and video. The playback of the data, in order to achieve the convenience of the use of portable electronic devices. Take GeePS as an example. It is a wireless application provider that provides the above services to users. According to the GeePS system, if a user is interested in receiving these services, they must register with GeePS online, by phone or by mail. At the time of registration, the user must provide their postal code and age. Once the user has registered, GeePS The information collected from different retailers is based on the user's postal code and age distribution to forward these products and other promotional information to the user's PDA, and the user can also specify the number of messages that are willing to receive these messages. The number of arrivals, as well as the categories and stores for these messages. However, the user services provided by these GeePS, and other similar quality service providers, are limited to providing user product warnings. Even the user must inform the service provider every time that the smoker can receive the message. For example, if a user wants to receive product information from a store that has not previously been designated, the user must contact the service provider and notify the service providers to turn to the location. The mode is changed, but the process is not only time-consuming, but also the people are bored. In addition, over time, users will increasingly dislike updating users, message preferences, and product information is transmitted to use. As a result, most of the content is not user-required information, but the user is less and less interested and gradually reduces the influence of these messages, which will also cause user confusion and waste of communication resources. Therefore, the 'user's system cannot meet the needs of the user in actual use. [New Content] The main purpose of this creation is to overcome the above problems encountered in the prior art and to provide an integrated advertising industry, life industry, access to Wei, online information services and online shopping and directly satisfy the majority of users. A platform for receiving and ordering dynamic video advertising or photo text advertising information, which can be used to view real-time or non-instant advertising information on mobile advertising and live information shopping service system devices via mobile communication from a mobile device. Order shopper. The secondary purpose of this creation is to serve users of all advertising needs directly in the most intimate and diverse way. For the purpose of the above, the present invention is a mobile advertising and life information shopping service system device, which is connected to the user, and includes at least one setting module, one playing advertising module, and one shopping car model. The group and a life information module are controlled by an internal management control center, and each module is connected to each other by using an internal network, and also accesses and transmits data through external interconnection through the Internet. The setting module includes a favorite advertisement classification list π, a play time setting unit and an automatic play advertisement unit, which are used for inputting a user according to a need, and the lion is selected for the advertisement. Setting, 2 per-setting program page presents parameters on the side of the fresh option; the play mode' has an advertising database, and includes an online ordering unit, a telephone ordering unit, a shopping cart material and a detailed (d) unit for passing M373522
網際網路即時或傳送廣告進行減，經_電話訂麟單元 直接撥號送出所_品之-購買訂單，紐㈣線上訂購單元 透過網際祕以-通信恤料出制買訂單，使用者並可 過該詳細資料單元再錢看廣告内容或雜至賴告產 網站確定欲蹲買之產品後再進行交易；該購物車模組係包^ 線上訂購単疋、―電話訂購單元以及—詳崎料單元，用以暫 時儲存該使用者透過廣告触選出之商品㈣，並透過該電話 訂購單元直接撥號送出該購物車模組中商品之一講買訂單或 透過該線上訂料元㈣崎網路㈣通信舰^送出該鱗 買訂單，或再次觀看所選之廣告產品内容；該生活資訊模組係 經由該通信舰H提供該使用者透過網際網路顯示一日常生 活資訊，並將該使用者所需之資訊經由賴信舰器透過網際 網路連結至各生活資訊以及該管理控齡⑽具有外部 程式控制、減順序與_、檔案管理及定_除更新之管理 功能’並透過網際網路與該通信舰器連接，用以管理儲存至 該廣告資料庫巾_者之詳細:諸及購w清單以及將使用者 點閱廣告紀錄傳回至通訊伺服器，並將該廣告資料庫内資料之 播放程序健管理控财心所訂之滅_鱗播放該 資料庫内容。 'σ 當該使用者於操料即可餅即時朗存㈣之播放讓 該行動廣告播放及生活資訊講物服務系統裝置透過該無線通 訊設備以蚊或倾之排序傳魏廣告轉庫巾之相關資 料，讓觀者可絲本紅喜纽定顧告f_巾相關資料 取得之順序及其傳送之咖，讓賴者選擇㈣所需要之相關 資料，而不會收到不感興趣之相關資料。 7 M373522 【實施方式】 請參閱『第1圖及第2圖』所示，係分別為本創作之基本 架構示意圖及本創作之使用態樣示意圖。如圖所示：本創作係 一種行動廣告播放及生活資訊購物服務系統裝置，該裝置工係 至少包括一設定模組1 1、一播放廣告模組i 2、一購物車模 組1 3及一生活資訊模組1 4，並由内部一管理控制中心工5 進行控管’雜何者皆可由難置！進行_影音廣告或 圖片文字廣告資訊之接收及訂購者。 該設定模組1 1係包含一喜愛廣告分類單元ii、一播 放時間設定單it 1 1 2及-自_放廣告單元i i 3，用以根 據一所需使用者輸入而選擇之選項，以供—廣告播放系統之設 定，且在每-設定程式網頁上呈現與鱗選項相關之參數例 如該喜愛廣告分鮮元i i i魏含無分麵M i i i、電 模式1 ：L ! 2、消費性電子模u i i 3、視聽家電模 ^汽機車赋1115、服裝配飾模式⑴6、 7、電影預告模式1118及其他模式hi ^笛該播放時間設定料11 2係'包含不限時段模式1 i LI:預T段模式1 1 2 2，如早上7點至早上9點、 如中午12點至下午1點半、第 -預叹時&模式1i24，如 用者自訂模式i i 2 m點至下午1G點、以及使 可將等>數，該自動播放廣告單元1 1 3則 設值。廣告㈣模式及其播放時段模式蚊為内建之預 8 一台該播玫廣告模組1 2係具有—廣告資料庫1 2 1，並包含 元12 2、一電話訂購單元1 2 3、-放入購物 詳細資料單元12 5，用以透過網際網路即 時或預先傳领告進行減，可_該電話⑽單元i 2 3直 ===需商品之—購買訂單，或經由該線上訂購單元1 2 2透過撕網路以—通信舰器2送出該購買訂單使用者 該詳細資料單元1 2 5再次觀看廣告内容或連結至 該廣〇產品之網站確定欲購買之產品後再進行交易。 該購物車模組！3係包含-線上訂購單元丄3丄、一電話 訂購單元1 3 2及-詳細資料單w 3 3，用以暫時儲存該使 用者透過廣告減·之商品資料，並可透職電話訂購單元 13 2直接撥號送出該購物車模組丄3中商品之一購買訂 單’或透過該線上訂購單元；L 3 i經由網際網路關通信舰 器2送出該購買訂單’或透過該詳細資料單元i 3 3再次觀看 所選之廣告產品内容。 該生活資訊模組14係經由該通信伺服器2提供該使用 者透過網際網路顯示一日常生活資訊，並將該使用者所需之資 訊經由該通信伺服器2透過網際網路連接至各生活資訊網站。 該管理控制中心1 5係具有外部程式控制、播放順序與時 間、檔案管理及定期刪除更新之管理功能，並透過網際網路與 該通信伺服器2連結，用以管理儲存至該廣告資料庫丄2工中 使用者之詳細資料及購買清單以及將使用者點閱廣告紀錄傳 回至該通訊伺服器2，並將該廣告資料庫1 2 1内資料之播放 程序依該管理控制中心15所訂之播放機制依序播放該廣告 資料庫121内容。 M373522 上述各模組皆使用内部網路相互連結，亦透過網際網路對 外相互連結進行榻取及傳遞資料。以上所述，係構成_全新之 行動廣告播放及生活資訊購物服務系統裝置1。The Internet will be reduced in real time or by sending advertisements. After the telephone ordering unit directly dials out the _ product-purchase order, the New (4) online ordering unit purchases the order through the Internet secret-communication material, and the user can pass The detailed information unit then looks at the advertising content or miscellaneous until the product is determined to be purchased, and then the transaction is made; the shopping cart module is packaged online, the ordering unit, the telephone ordering unit, and the For temporarily storing the item (4) selected by the user through the advertisement, and directly dialing one of the items in the shopping cart module through the telephone ordering unit to make a purchase order or through the online ordering unit (4) Saki network (4) communication The ship sends the scale to buy the order, or watches the selected advertising product content again; the life information module provides the user through the communication ship H to display a daily life information through the Internet, and the user needs The information is linked to the life information via the Internet via the Internet, and the management age (10) has external program control, sub-order and _, file management and _ _ update The management function 'connects to the communication ship through the Internet to manage the details stored in the advertising data library_: the list of purchases and purchases, and the return of the user's click-through advertisement records to the communication server. And the content of the data in the advertisement database is played by the health management and control system. 'σ When the user listens to the cake, the cake is instantly stored (4). The action advertisement and the life information service system device are transmitted through the wireless communication device to transmit the advertisement to the library towel. The information allows the viewer to pay attention to the order in which the relevant information is obtained and the coffee that is transmitted, so that the person concerned can select the relevant information required by (4) and will not receive relevant information that is not of interest. 7 M373522 [Embodiment] Please refer to the "Figure 1 and Figure 2" for the basic structure of the creation and the schematic diagram of the use of this creation. As shown in the figure: This creation is a mobile advertising and life information shopping service system device. The device system includes at least one setting module 1 1 , a playing advertising module i 2 , a shopping cart module 13 and a The life information module 1 4 is controlled by an internal management control center worker 5, which can be difficult to set up! Receive and subscribe to _video ads or image text ads. The setting module 1 1 includes a favorite advertisement classification unit ii, a play time setting list IT 1 1 2 and a self-advertising unit ii 3 for selecting an option according to a required user input. - setting of the advertisement playing system, and presenting parameters related to the scale option on each of the setting program webpages, for example, the favorite advertising component iii, including no facet M iii, electrical mode 1 : L ! 2, consumer electronic mode Uii 3, audio-visual home appliance model ^ steam engine car assignment 1115, clothing accessories mode (1) 6, 7, movie preview mode 1118 and other modes hi flute the play time setting material 11 2 series 'including unlimited time mode 1 i LI: pre-T segment Mode 1 1 2 2, such as 7 am to 9 am, such as 12 noon to 1 pm, first - pre-sighing & mode 1i24, such as user custom mode ii 2 m point to 1G pm, And to make the number of the >, the autoplay ad unit 1 1 3 set the value. Advertising (4) mode and its playing time mode Mosquito is built-in pre-8. The video advertising module 1 2 has - advertising database 1 2 1, and contains the element 12 2, a telephone ordering unit 1 2 3, - Put in the shopping details unit 12 5 for immediate or pre-delivery through the Internet for reduction, _ the phone (10) unit i 2 3 straight === need goods - purchase order, or order the unit via the line 1 2 2 Send the purchase order user through the tear-off network to the purchase order user. The detailed information unit 1 2 5 re-watch the advertisement content or link to the website of the product to determine the product to be purchased. The shopping cart module! The 3 series includes an online ordering unit 丄3丄, a telephone ordering unit 1 3 2 and a detailed information sheet w 3 3 for temporarily storing the product information of the user through the advertisement, and the through-the-line telephone ordering unit 13 2 directly dialing one of the purchase order of the item in the shopping cart module 丄3 or through the online ordering unit; L3i sends the purchase order via the internet gateway 2 or through the detail unit i3 3 Watch the selected ad product content again. The life information module 14 provides the user via the communication server 2 to display a daily life information through the Internet, and connects the information required by the user to each life via the communication server 2 via the Internet. Information website. The management control center 15 has management functions of external program control, play sequence and time, file management, and periodic deletion update, and is connected to the communication server 2 via the Internet to manage storage to the advertisement database. 2 details of the user and the purchase list, and returning the user's click-through advertisement record to the communication server 2, and the playing program of the data in the advertising database 1 2 1 is determined by the management control center 15 The playing mechanism sequentially plays the content of the advertisement database 121. M373522 All of the above modules are connected to each other using the internal network. They also use the Internet to connect and transfer data to each other. As described above, it constitutes a new mobile advertising and life information shopping service system device 1.
當本創作於運用時，一使用者3可利用任何一行動電話 (Mobile Phone)、一個人數位助理（PDA)、一智慧型手機 (SmartPhone)、一 iPhone或一具有無線通信功能之行動裝置 等之無線通訊設備5，藉由内部網路連接至本裝置^，本妒置 1 ^透過3G、3.SG、GPRS、WiFi或WiMax或其他無線通訊 協疋之無線通訊協定群組組合中任意一網際網路對外連结至 該通信伺服器2，利用内部網路及網際網路將其所提供之音 樂、電影、服飾或汽機車等廣告資訊傳輸至本創作之行動廣| 播放及生活資訊購物服務系統裝置1 ,以進行廣告資訊之播放 並直接點選其所需之商品予以訂購。When the creation is used, a user 3 can use any mobile phone, a PDA, a smart phone, an iPhone or a mobile device with wireless communication function. The wireless communication device 5 is connected to the device through an internal network, and the device 1 is connected to any of the wireless communication protocol group combinations through 3G, 3.SG, GPRS, WiFi or WiMax or other wireless communication protocols. The network is externally connected to the communication server 2, and uses the internal network and the Internet to transmit advertising information such as music, movies, costumes or steam locomotives provided by the network to the action of the creation | Play and life information shopping service The system device 1 is used to play the advertisement information and directly click on the desired item to order.
上述通信伺服器2係利用網際網路與該生活資訊模組] 4連結，使該生活資訊模組丄4可透過如中華電信、台灣大^ 大、和信、遠傳、泛亞或具有通信魏之電信業者傳輸旅遊⑽ 訊服務、美姆魏務、火車_練務、飯餘宿服務' j 座命理服務、法轉鎌務、Taipei Walke遷務及網路書店用 務等資訊以供使用者之所需，該使用者3並可經由該設定模每 1 1針對廣糾容進行分類並設定其播放時間，亦或採以内讀 預設值由賴放縣單元1 2 it行廣告触。於其巾，該使用 者3係可將其所需之資訊經由該通信錬器2透過網際觸 先行儲存至該廣告資料庫1 2 1 +，於有空時再行觀看，約 採以即時進行廣告資訊之接收並直接點選其所需之商品以電 話或線上予以⑽，並可進_倾其選出之商品關放入購物 10 M373522 先行加入至該購物車模組1 3中，待該使用者3 .娜⑴===== 品之網站確定欲購買之產品後再進行交易。 尹、口 由此可知’本創作係可將該裝置i中相_料傳輸至該益 、，通訊設備5中，當該使用者3於操作 ；The communication server 2 is connected to the living information module 4 by using the Internet, so that the life information module 丄4 can be transmitted through, for example, Chunghwa Telecom, Taiwan Datong, Hexin, Yuanchuan, Pan Asia, or has communication Wei. The telecom operators transmit travel (10) news services, Meowwei services, trains, training, meals, and services, such as j numerology services, legal transfer services, Taipei Walke migration and online bookstore services, etc. If necessary, the user 3 can classify and set the playing time for each of the wide corrections via the setting mode, or use the internal reading preset value to be touched by the Laifang County unit. In the case of the user, the user 3 can store the required information via the communication device 2 to the advertisement database 1 2 1 + through the Internet, and then watch it when the time is available. Receive the advertising information and directly click on the desired product by phone or online (10), and enter the selected item to put it into the shopping 10 M373522 and add it to the shopping cart module 13 for use. 3. Na (1) ===== The website of the product determines the product to be purchased and then trades. Yin, mouth can be known that 'this creation department can transfer the phase information of the device i to the benefit, the communication device 5, when the user 3 is operating;
諸f放，讓該裝置1透過該無線通訊設備5以設定Z ^ ^該廣告2 1中之相_料，制者可依據 吾=該廣告資料庫1 2 1中相關資料取得之順序 ΓΓΓΓ 此，可鞭用麵擇__之相關資 ^ ’而不會收到不感興趣之相_料，解以讓本創作可直接以 最貼心且Μ化之方式服務各_告需叙使用者。 藉此’任何使用者t可於行動裝置 ί接=:單購物，因此本創作為-整二 者對資訊服務及線上講物並直接滿足廣大使用 裝置情，f廣告或圖片文字廣告資訊之接收及訂購需求之 述’本創作係—種行動廣告播放及生活資訊講物服 二 f用之種種缺點，任何使用者皆可於 訊購物服務L部經由無線通訊協定於行動廣告播放及生活資 對商。下單=裝置上歸㈣或料時廣告聽，並可直接 ，商时下早購物’係為-整合廣告業者、生活業者、通路廠商、 M373522 網路資訊服務及線上購物並直接滿足廣大使用者對動態影音 廣告或圖片文字廣告資訊之接收及訂購需求之裝置，可讓使用 者依據本身之喜愛設定資料庫中相關資料取得之順序及其傳 送之時間’達到可直接以最貼心且多元化之方式服務各種廣告 需求之使用者，進而使本創作之產生能更進步、更實用、更符 合使用者之所須，確已符合發明專利申請之要件，爰依法 專利申請。The device 1 is arranged to pass the wireless communication device 5 to set the Z_^ the phase in the advertisement 2 1 , and the maker can obtain the order according to the data in the advertisement database 1 2 1 . , can be used to choose __ related resources ^ 'and will not receive the phase of interest, the solution, so that this creation can directly serve the user in the most intimate and degenerate way. By this, 'any user t can be connected to the mobile device =: single shopping, so this creation is - the whole two for the information service and online lectures and directly meet the majority of the use of the device, f advertising or image text advertising information reception And the description of the ordering requirements. This creative department is a kind of shortcomings used in mobile advertising and life information. The user can use the wireless communication protocol to broadcast and live on the mobile advertising service. Business. Order = device (4) or ad-time advertising, and direct, business-time early shopping's - integrated advertising industry, life operators, channel manufacturers, M373522 network information services and online shopping and directly meet the majority of users The device for receiving and ordering dynamic audio and video advertisements or image text advertisements allows users to set the order of the relevant data in the database according to their own preferences and the time of transmission 'to achieve the most intimate and diversified way. Users who serve a variety of advertising needs, in turn, make this creation more progressive, more practical, and more in line with the needs of users, and indeed meet the requirements of the invention patent application, and apply for patents according to law.
惟以上所述者，僅為本創作之較佳實施例而已，當不能以 此限定本猶實叙翻；故，驗本創料請專·圍及發 ^說明書内容所作之簡單的等效變化與修飾，皆應 專利涵蓋之範圍内。 到+ 【圖式簡單說明】 第1圖，係本創作之基本架構示意圖。 第2圖，係本創作之使用態樣示意圖。 / # 【主要元件符號說明】 行動廣告播放及生活資訊購物服務系統 設定模組11 - 喜愛廣告分類單元111 無分類模式111工 電腦資訊模式1112 消費性電子模式1113 視聽家電模式1114 12 汽機車模式1115 服裝配飾模式1116 餐飲模式1117 電影預告模式1118 其他模式1119 播放時間設定单元112 不限時段模式1121 第一預設時段模式112 2 第二預設時段模式112 3 第三預設時段模式112 4 使用者自訂模式112 5 自動播放廣告單元113 播放廣告模組12 廣告資料庫121 線上訂購單元12 2 電話訂購單元12 3 放入購物車單元12 4 詳細資料單元12 5 購物車模組13 線上訂購單元131 電話訂購單元13 2 詳細資料單元13 3 生活資訊模組14 管理控制中心15 通信伺服器2 M373522 使用者3 無線通訊設備5However, the above is only a preferred embodiment of the present invention. When it is not possible to limit the present, it is a simple change. Therefore, the simple equivalent change made by the content of the manual and the contents of the manual is required. And modifications are covered by the patent. To + [Simple description of the diagram] Figure 1 is a schematic diagram of the basic structure of the creation. Figure 2 is a schematic diagram of the use of this creation. / # [Main component symbol description] Mobile advertising and life information shopping service system setting module 11 - Favorite advertisement classification unit 111 No classification mode 111 Computer information mode 1112 Consumer electronic mode 1113 Audiovisual appliance mode 1114 12 Motorcycle mode 1115 Apparel accessory mode 1116 Catering mode 1117 Movie preview mode 1118 Other mode 1119 Play time setting unit 112 Unlimited time period mode 1121 First preset time period mode 112 2 Second preset time period mode 112 3 Third preset time period mode 112 4 User Custom mode 112 5 Auto play ad unit 113 Play ad module 12 Ad library 121 Online ordering unit 12 2 Telephone ordering unit 12 3 Add to shopping cart unit 12 4 Detail unit 12 5 Shopping cart module 13 Online ordering unit 131 Telephone ordering unit 13 2 Details unit 13 3 Life information module 14 Management control center 15 Communication server 2 M373522 User 3 Wireless communication device 5