TWI637338B - Method of induction marketing - Google Patents

Abstract

The invention provides a method for inductive marketing, the method comprising the steps of: when the mobile device executes the application and starts the satellite positioning service, the application detects that the mobile device is adjacent to the predetermined store according to the satellite positioning service, so that the mobile device presents the introduction The information of the reservation store.

Description

 Inductive marketing method  

This invention relates to an information technology and, more particularly, to a method of sensing marketing.

Convenience stores, also known as CVS in areas such as Japan, are particularly popular in densely populated areas after urbanization and spread to cities in many countries, usually referring to smaller scales, but with diverse types of goods, selling goods related to people's livelihood or food. Shops, which also include gas station stores, are often conveniently located, and convenience stores are sometimes used as small supermarkets.

Convenience stores are under the very small storefront, how to sell more goods and provide more services is an important issue.

The present invention proposes a method of sensing marketing to solve the problems of the prior art.

In an embodiment of the present invention, the method for sensing marketing according to the present invention includes the following steps: when a mobile device executes an application and starts a satellite positioning service, the application detects the proximity of the mobile device according to the satellite positioning service. a predetermined store, the mobile device is presented with information for introducing the predetermined store; when the mobile device is located in the predetermined store, and the mobile device turns on the Bluetooth service, the plurality of Bluetooth positioning devices in the predetermined store sense the location of the mobile device; According to the location of the mobile device, an in-store product recommendation information is pushed to the mobile device.

In an embodiment of the invention, the method for sensing marketing further comprises: after the mobile device executes the application and performs an interactive operation, generating an electronic discount for the predetermined store, wherein the interactive operation is a gesture operation, an interactive game, or a questionnaire. At least one.

In an embodiment of the present invention, the method for sensing marketing further includes: after the mobile device executes the application and logs in to the member, when a cash register in the predetermined store reads the electronic coupon displayed by the mobile device, the electronic coupon is displayed. Incorporate members' consumption history habits.

In an embodiment of the present invention, the method for sensing marketing further includes: actively providing information of a specific product through an application according to a member's consumption history habit.

In an embodiment of the present invention, the method for inductive marketing further includes: after the mobile device executes the application and interacts with a multimedia device in the predetermined store, the multimedia machine prints an electronic coupon of the predetermined store, wherein the interactive operation At least one of a gesture operation, an interactive game, and a questionnaire.

In an embodiment of the present invention, the method for sensing marketing further includes: after the mobile device executes the application and logs in to the member, when a cash register in the predetermined store reads the electronic discount printed by the multimedia machine, the electronic discount is obtained.劵 Incorporate members' consumption history habits.

In an embodiment of the present invention, the method for sensing marketing further includes: actively providing information of a specific product through an application according to a member's consumption history habit.

In an embodiment of the present invention, the method for sensing marketing further includes: obtaining a consumer line according to a change in a predetermined location of the mobile device as a basis for in-store planning.

In an embodiment of the present invention, at least the inventory information of each item in the store is recorded through the item inventory system, and if the inventory information indicates that the inventory quantity of the same item in the store exceeds a preset quantity, and when the Bluetooth positioning device senses the action When the device is in the store, the information of the product is used as the in-store product recommendation information and is broadcasted to the mobile device.

In an embodiment of the present invention, at least the storage period information of each item in the store is recorded through the item inventory system, and the retention period information indicates that the time difference between the shelf life of the item in the store and the current time is less than a preset time. And when the Bluetooth positioning device senses the mobile device in the store, the information of the product is used as the in-store product recommendation information, and is pushed to the mobile device.

In summary, the technical solution of the present invention has obvious advantages and beneficial effects compared with the prior art. With the technical solution of the present invention, it is possible to sell more products and provide more services.

The above description will be described in detail in the following embodiments, and further explanation of the technical solutions of the present invention will be provided.

The above and other objects, features, advantages and embodiments of the present invention will become more apparent and understood.

100‧‧‧ system

110‧‧‧ mobile devices

120‧‧‧Booking shop

121‧‧‧Bluetooth positioning device

122‧‧‧Host

123‧‧‧ cash register

125‧‧‧Multimedia machine

130‧‧‧Server

150‧‧‧Single item inventory system

200‧‧‧ method

S201~S204‧‧‧Steps

The above and other objects, features, advantages and embodiments of the present invention will become more <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; The Figure is a flow diagram of a method of sensing marketing in accordance with an embodiment of the present invention.

In order to make the description of the present invention more complete and complete, reference is made to the accompanying drawings and the accompanying drawings. On the other hand, well-known elements and steps are not described in the embodiments to avoid unnecessarily limiting the invention.

In the scope of the embodiments and claims, the description of "coupled with" may refer to a component being indirectly connected to another component through other components, or a component may be directly connected to Another component.

In the scope of the embodiments and patent applications, unless the context specifically dictates the articles, "a" and "the" may mean a single or plural.

As used herein, "about," "about," or "substantially" is used to modify the amount of any slight change, but such minor changes do not alter the nature. In the embodiment, unless otherwise stated, the error range represented by "about", "about" or "substantially" is generally allowed to be within 20%, preferably 10%. Within, and more preferably within five percent.

1 is a block diagram of a system 100 for sensing a pin in accordance with an embodiment of the present invention. As shown in FIG. 1 , in the system 100, the predetermined store 120 (eg, each chain convenience store) has a Bluetooth positioning device 121, a host 122 (eg, a background computer), a cash register 123, and a multimedia machine 125, wherein the host 122 is electrically coupled to the Bluetooth positioning device 121, the cash register 123 and the multimedia machine 125. The server 130 (for example, a computer at a convenience store headquarters) establishes communication with the host 122, and the single item inventory system 150 (eg, a cloud computer or a database, but not limited thereto) establishes communication with the host 122 and the server 130, and acts. The device 110 (eg, tablet, mobile phone, etc.) is held by the user.

To further illustrate the method performed by system 100 described above, reference is made to FIG. 2, which is a flow diagram of a method 200 in accordance with an embodiment of the present invention. As shown in FIG. 2, the method 200 includes steps S201 to S203 (it should be understood that the steps mentioned in the embodiment can be adjusted according to actual needs, except for the order in which the sequence is specifically stated, or even Can be executed simultaneously or partially simultaneously). The technical solution of the present invention will be described below with reference to Figures 1 and 2.

If the user operates the mobile device 110 to execute an application (eg, FamilyMart) and starts a satellite positioning service (eg, GPS positioning), in step S201, the application detects that the mobile device 110 is adjacent to the predetermined store 120 according to the satellite positioning service. The mobile device 110 is caused to present information that is introduced into the predetermined store, and provides information suggesting that the Bluetooth be turned on.

If the user holds the mobile device 110 in the predetermined store 120 and the mobile device 110 turns on the Bluetooth service, in step S202, the plurality of Bluetooth positioning devices 121 in the predetermined store 120 sense the location of the mobile device 110.

In step S203, the server 130 or the host 122 pushes an in-store product recommendation information to the mobile device 110 according to the location of the mobile device 110.

In one embodiment, the item inventory system 150 records at least the inventory information of the products in the store 120. If the inventory information indicates that the inventory quantity of the same item in the store 120 exceeds a predetermined quantity (ie, excess inventory), when the blue bud When the positioning device 121 senses that the mobile device 110 is in the store 120, the server 130 or the host computer 122 uses the information of the surplus stock as the in-store product recommendation information, and pushes it to the mobile device 110 to recommend the user to purchase. Reduce the inventory of the store 120.

In an embodiment, the item inventory system 150 records at least the shelf life information of the product in the store 120, and if the shelf life information indicates that the time difference between the shelf life of the product in the store 120 and the current time is less than a preset time (also That is, when the retention period is reached, and when the Bluetooth locating device 121 senses that the mobile device 110 is in the store 120, the server 130 or the host 122 uses the information of the product that is about to reach the retention period as the in-store product recommendation information, and pushes the information. The mobile device 110 is given to the user for purchase, thereby avoiding waste caused by the product exceeding the shelf life.

After the mobile device 110 executes the application and performs an interactive operation, an electronic coupon for the predetermined store 120 is generated, wherein the aforementioned interactive operations may be behavior types such as "gesture operation", "interactive game", "questionnaire", and the like. In an embodiment, the interactive game is an electronic challenge game for shaking the mobile device 110. The application generates a result of the verification based on the position and time of the mobile device 110 after statistical analysis, but the present invention is not limited thereto.

After the mobile device 110 executes the application and logs in to the member, when the cash register 123 in the predetermined store 120 reads the electronic coupon displayed by the mobile device 110 to complete the transaction, the server 130 or the host 122 incorporates the electronic coupon into the member. Consumption history habits.

In an embodiment, after the user completes the transaction with the electronic coupon of the mobile device 110, the mobile device 110 executes the execution application to provide a questionnaire, and the server 130 or the host 122 incorporates the result of the questionnaire into the member's consumption history habit. .

The server 130 or the host 122 actively provides information of a specific product through the application according to the consumption history of the member.

Alternatively, after the mobile device 110 executes the application and interacts with the multimedia device 125 in the predetermined store 120, the multimedia device 125 prints the electronic coupons of the predetermined store 120, wherein the aforementioned interactive operation may be "gesture operation", Action types such as "interactive games" and "questionnaires". In one embodiment, the interactive game is an archery for the hand-sliding mobile device 110 to substantially capture the target center displayed by the multimedia machine 125, and the application can instantly update the full-store ranking of the member archery, but the present invention is not limited thereto. .

After the mobile device 110 executes the application and logs in to the member, the cash register 123 in the predetermined store 120 reads the electronic coupon printed by the multimedia device 125, and incorporates the electronic coupon into the member's consumption history.

The server 130 or the host 122 actively provides information of a specific product through the application according to the consumption history of the member.

The server 130 or the host computer 122 obtains the consumer line according to the change of the location of the mobile device 110 in the predetermined store as the basis for the in-store planning.

In summary, the technical solution of the present invention has obvious advantages and beneficial effects compared with the prior art. With the technical solution of the present invention, it is possible to sell more products and provide more services.

Although the present invention has been disclosed in the above embodiments, it is not intended to limit the present invention, and the present invention can be modified and modified without departing from the spirit and scope of the present invention. The scope is subject to the definition of the scope of the patent application attached.

Claims (9)

A method for sensing marketing, the method comprising the steps of: when a mobile device executes an application and starts a satellite positioning service, the application detects that the mobile device is adjacent to a predetermined store according to the satellite positioning service The mobile device presents information for introducing the predetermined store; when the mobile device is located in the predetermined store, and the mobile device turns on the Bluetooth service, a plurality of Bluetooth positioning devices in the predetermined store sense the location of the mobile device; Transmitting an in-store product recommendation information to the mobile device according to the location of the mobile device; and recording at least inventory information of each product in the store through a single item inventory system, if the inventory information indicates an inventory of the same product in the store When the number exceeds a predetermined number, and when the Bluetooth positioning device senses that the mobile device is in the store, the information of the commodity is used as the in-store product recommendation information and is pushed to the mobile device. The method of claim 1, further comprising: after the mobile device executes the application and performs an interactive operation, generating an electronic discount for the predetermined store, wherein the interactive operation is a gesture operation, an interactive game, or a questionnaire. At least one. The method of claim 2, further comprising: After the mobile device executes the application and logs in to the member, when a cash register in the predetermined store reads the electronic coupon displayed by the mobile device, the electronic coupon is included in the member's consumption history. The method of claim 3, further comprising: actively providing information of a specific product through the application according to the consumption history habit of the member. The method of claim 1, further comprising: after the mobile device executes the application and interacts with a multimedia device in the predetermined store, the multimedia device prints an electronic coupon of the predetermined store, wherein the The interaction operation is at least one of a gesture operation, an interactive game, and a questionnaire. The method of claim 5, further comprising: after the mobile device executes the application and logs in to the member, when a cash register in the predetermined store reads the electronic coupon printed by the multimedia device, Electronic concessions are included in the member's consumption history. The method of claim 6, further comprising: actively providing information of a specific product through the application according to the consumption history habit of the member. The method of claim 1, further comprising: obtaining, according to the change of the location of the mobile device in the predetermined store Consumers are moving to serve as the basis for in-store planning. The method of claim 1, further comprising: recording at least the retention period information of each item in the store through a single item inventory system, if the retention period information indicates a shelf life of an item in the store and a current time The time difference is less than a predetermined time, and when the Bluetooth positioning device senses that the mobile device is in the store, the information of the product is used as the in-store product recommendation information, and is pushed to the mobile device.