TWI582714B - 具社群付費的線上廣告 - Google Patents

具社群付費的線上廣告 Download PDF

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Publication number
TWI582714B
TWI582714B TW102136116A TW102136116A TWI582714B TW I582714 B TWI582714 B TW I582714B TW 102136116 A TW102136116 A TW 102136116A TW 102136116 A TW102136116 A TW 102136116A TW I582714 B TWI582714 B TW I582714B
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TW
Taiwan
Prior art keywords
user
social
reward
advertisement
social networking
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TW102136116A
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English (en)
Chinese (zh)
Other versions
TW201415393A (zh
Inventor
查瑪斯 帕里哈皮提亞
瑪麗 葛拉翰
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菲絲博克公司
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Publication of TW201415393A publication Critical patent/TW201415393A/zh
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Publication of TWI582714B publication Critical patent/TWI582714B/zh

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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • G06Q30/0275Auctions
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/08Auctions
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • General Health & Medical Sciences (AREA)
  • Tourism & Hospitality (AREA)
  • Primary Health Care (AREA)
  • Human Resources & Organizations (AREA)
  • Health & Medical Sciences (AREA)
  • Computing Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
TW102136116A 2012-10-08 2013-10-04 具社群付費的線上廣告 TWI582714B (zh)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US13/647,275 US9626692B2 (en) 2012-10-08 2012-10-08 On-line advertising with social pay

Publications (2)

Publication Number Publication Date
TW201415393A TW201415393A (zh) 2014-04-16
TWI582714B true TWI582714B (zh) 2017-05-11

Family

ID=50433436

Family Applications (2)

Application Number Title Priority Date Filing Date
TW102136116A TWI582714B (zh) 2012-10-08 2013-10-04 具社群付費的線上廣告
TW106108604A TW201723964A (zh) 2012-10-08 2013-10-04 具社群付費的線上廣告

Family Applications After (1)

Application Number Title Priority Date Filing Date
TW106108604A TW201723964A (zh) 2012-10-08 2013-10-04 具社群付費的線上廣告

Country Status (8)

Country Link
US (2) US9626692B2 (enExample)
JP (1) JP6236457B2 (enExample)
KR (2) KR20180090399A (enExample)
AU (1) AU2013330305A1 (enExample)
CA (1) CA2887128C (enExample)
IL (2) IL238049A (enExample)
TW (2) TWI582714B (enExample)
WO (1) WO2014058621A1 (enExample)

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US9826056B2 (en) * 2012-12-09 2017-11-21 Facebook, Inc. Displaying news ticker content based on diversity in a social networking system
CN104901864B (zh) * 2015-04-09 2016-12-28 腾讯科技(深圳)有限公司 用于信息交互的系统及方法
US10559001B1 (en) * 2015-06-23 2020-02-11 Amazon Technologies, Inc. Retargeting events service for online advertising
SG11201700391WA (en) * 2016-02-19 2017-09-28 Samadhi Co Ltd Portfolio creation system
US10475062B2 (en) * 2017-01-03 2019-11-12 International Business Machines Corporation Rewarding online users as a function of network topology
US10902479B2 (en) * 2017-10-17 2021-01-26 Criteo Sa Programmatic generation and optimization of images for a computerized graphical advertisement display
WO2019125486A1 (en) * 2017-12-22 2019-06-27 Soundhound, Inc. Natural language grammars adapted for interactive experiences
CN112967117B (zh) * 2018-02-08 2024-09-06 创新先进技术有限公司 一种信息分享的方法及装置
TWI714837B (zh) * 2018-03-23 2021-01-01 群募貝果數位科技股份有限公司 將事件嵌入至網頁並顯示之方法
US11182819B2 (en) 2019-06-25 2021-11-23 Alef Edge, Inc. System and method for a digital coin exchange
JP2021111135A (ja) * 2020-01-10 2021-08-02 株式会社ミクシィ 情報処理装置、プログラム、及び情報処理方法
CN112001749A (zh) * 2020-08-14 2020-11-27 北京百度网讯科技有限公司 一种广告投放方法、装置、电子设备及存储介质
US11375255B1 (en) 2020-11-12 2022-06-28 Amazon Technologies, Inc. Systems and methods for optimizing network settings
US11652691B1 (en) 2020-11-12 2023-05-16 Amazon Technologies, Inc. Machine learning-based playback optimization using network-wide heuristics
US20220270184A1 (en) * 2021-02-19 2022-08-25 Open A Inc. Revenue distribution system
US20240054529A1 (en) * 2022-08-10 2024-02-15 FairAdsAPP, Inc. Incentive-Based Advertising for a Unique Verified Individual
US20240211988A1 (en) * 2022-12-27 2024-06-27 Richard Annichiarico Collaborative marketplace, pricing, revenue optimization, and rewards platform for digital subscription brands

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US20020023003A1 (en) * 2000-08-15 2002-02-21 Raheman Fazal Syed Method and system of reselling in retail, preferred internet access services to the end user via a communications network
US20100324990A1 (en) * 2007-08-20 2010-12-23 D Angelo Adam Targeting Advertisements in a Social Network
TW201229944A (en) * 2010-12-16 2012-07-16 Yahoo Inc Integrated and comprehensive advertising campaign management and optimization
TW201229941A (en) * 2010-08-19 2012-07-16 Yahoo Inc Contextual advertising with user features

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US5794210A (en) * 1995-12-11 1998-08-11 Cybergold, Inc. Attention brokerage
US20020023003A1 (en) * 2000-08-15 2002-02-21 Raheman Fazal Syed Method and system of reselling in retail, preferred internet access services to the end user via a communications network
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Also Published As

Publication number Publication date
IL254501B (en) 2019-03-31
US20170169479A1 (en) 2017-06-15
AU2013330305A1 (en) 2015-04-23
IL254501A0 (en) 2017-11-30
TW201415393A (zh) 2014-04-16
JP6236457B2 (ja) 2017-11-22
CA2887128A1 (en) 2014-04-17
CA2887128C (en) 2017-12-12
US10621625B2 (en) 2020-04-14
IL238049A (en) 2017-09-28
TW201723964A (zh) 2017-07-01
US20140100943A1 (en) 2014-04-10
WO2014058621A1 (en) 2014-04-17
KR20150068437A (ko) 2015-06-19
JP2015536007A (ja) 2015-12-17
US9626692B2 (en) 2017-04-18
KR20180090399A (ko) 2018-08-10

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