476894 Α7 137 五、發明說明（） 技術領域- ^ 本發明係有關一種電腦控制之方法’而更明確地係用 以自動地指示〜電腦上之一網路瀏覽器應用程式擷取及顯示 資料以回應一類比信號。 背景技術 隨著連接至“網際網路”之電腦使用者數量的增加，許多 公司均尋求由此一大群使用者基礎所提供之大量的商業機 會。例如，一種現存的技術容許一電視（“ T V ”）信號觸發 一電腦回應，其中消費者將被導引至一個人化之網頁。觸 發信號之來源可爲一電視、錄影機、或音響。例如，假如 一觀眾正觀看某一電視節目，其中有一廣告商提供觀眾票 選，則廣告商可傳送一唯一的信號於電視信號中，此信號 係控制一種觀眾之電腦上已知爲“瀏覽器”的程式以自動地顯 示廣告商之網頁。觀眾接著只要做出一選擇，其接著被傳· 送回到廣告商。 爲了提供觀眾使用此技術以回應許多公司之能力，則 公司資訊及一致資源定址器（Uniform Resource Locator· “URL”）之一資料庫被必要地保持於觀眾之電腦中，其需要 連續的更新。U R L s爲其辨識網際網路上之資源的資料 的短字串：文件、影像、可下載檔案、服務、電子信箱、 及其他資源。U R L s使得資源可利用於數種命名技術之 下，以及存取方法例如Η T T P、F T P、及網際網路郵 件可定址於相同的簡單方式之下。U R L s將冗長的“登錄 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I an *^1 mmmMme 11 n m n 1_« 1" an I· n n (請先閱讀背面之注意事項再填寫本頁) 訂-· ，·線· -4- 經濟部智慧財產局員工消費合作社印製 476894 _B7____ 五、發明說明（2 ) 此伺服器-，接著發給此神奇指令簡化至單一的點選（一 click )。網際網路使用U R L s以指明其他伺服器上之檔 案的位置。ITR L包含被存取之資源的型式（例如Web、 g 〇 p h e r、F T P )、伺服器之位址、及檔案之位置。u R L 可指向任何連線電腦上之任何檔案。目前的科技需要觀眾 執行週期性的更新以獲得最當則的U R L資料庫。目前科 技之此型態是麻煩的，因爲更新程序需要下載資訊至觀眾 之電腦。此外，於執行更新時之誤差的可能性、以及於後 來電腦當機之情況下之重新更新的必要性，進一步使得此 程序變得複雜。此外，目前的科技被限定於其可被儲存於 資料庫中之公司的數目。此爲一項重要的限制，、因爲由網 際網路所提供之全球存取及連線以執行線上商務之公司數 目需要一巨大的資料庫。 發明槪述 於此所揭露及請求之本發明包括一種方法以控制一電 腦經由一唯一碼，其被嵌入一記錄媒體之記錄資訊的內容 中。記錄媒體可爲一視頻帶、一數位視頻碟片（D V D ) 、一光碟（CD)或者一數位聲頻帶（DAT)。唯一碼 係密切關連與賣主資訊。唯一碼被提取以一提取器，於記 錄資訊之輸出期間，至一使用者於網路上之使用者位置。 爲回應唯一碼之提取，唯一碼被傳送至網路上之一遠端位 置，依據使用者位置處所儲存之路由（routing)資訊，其 中賣主資訊被回送至使用者位置以利處理。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -·11 ^1 ϋ g'm· Hi m ϋ·1 ϋ— ι ϋ— 1 I · §mm0 ϋ (請先閱讀背面之注意事項再填寫本頁) 訂·- _線 -5- 476894 Λ 一 /Λ/ _____Β7 _ 五、發明說明（3 ) 圖形簡述 (請先閱讀背面之注意事項再填寫本頁) 爲了更完^整瞭解本發明及其優點，故參考下列結合伴 隨圖形之敘述，其中： 圖1顯示較佳實施例之一方塊圖； 圖2顯示本實施例中所利用之電腦零件； 圖3顯示透過一全球網路之系統互動； 圖4 a - 4 e顯示其傳輸於較佳實施例所使用的來源 P C與網路伺服器之間的各種訊息包封（packet );及 圖5爲一流程圖以描述依據較佳實施例之系統的操作 〇 圖6顯不由廣告商參考伺服器（Advertiser Reference Server “ARS”）所採行之動作的流程圖； 圖7顯示介於來源電腦與A R S之間的互動作程序之 一流程圖； · 圖8顯示依據較佳實施例之用以接收修改的U R L / 廣告商產品資料的網路瀏覽器頁； 圖9顯示所揭露之實施例之一簡化的方塊圖； 經濟部智慧財產局員工消費合作社印製 圖1 0顯示圖9之實施例之一更詳細的簡化方塊圖； 圖1 1顯示一種用以執行路由操作之方法的槪略圖； 圖1 2顯示利用視頻影像中之一光學區域以產生路由 資訊之另一實施例的方塊圖； 圖1 3顯示一方塊圖以說明依所揭露之實施例之一提 問檔（profile )的產生； 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -6 - 476894 ______B7 ___五、發明說明（4 ) 圖1 4顯示一流程圖以產生提問檔並儲存於A R s ; 圖1 5顯示一流程圖以處理提問檔資訊當資訊被發送 至一使用者時; 圖1 6顯示依據另一實施例的方塊圖； 圖1 7顯示與圖1 6中之網路的互連的槪略圖；及 圖1 8顯示一流程圖以描述記錄媒體結構上之操作。 經濟部智慧財產局員工消費合作社印製 主要元件對照表 10 〇 廣告商資料輸入裝置 1 0 1 傳輸站 1〇 2 調變器 、 1〇 4 電視節目源 1〇 6 混合裝置 1〇 7，1 〇 9 天線 1〇 8 通訊連結 11 〇 接收器 11 1 聲頻信號 11 1 聲頻信號 11 2 個人電腦 11 3 線路 11 4 數據機連接 11 6 程式檔案區域 11 7 接收站 11. 8 顯示 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀诼面之注音心事項再填寫本頁> 476894 A7 B7 五、發明說明（ 2 0 4 - 2 0 6 2 0 8 電腦 音效卡 內部數據機 網頁 來源電腦 介面 全球通訊網 廣告商參考伺服器 資料庫 廣告商伺服器 A R S 、 廣告商伺服器A 訊息包封 電腦顯示 瀏覽器頁 U R L網頁 域 視頻源 路由資訊 PC 使用者 網路 網路節點 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 3 0 4 3 0 6 3 0 8 3 1 0 3 12 3 14 3 16 4 0 0 4 0 6 8 0 0 8 0 2 8 0 4 8 0 6 9 0 2 9 0 4 9 0 6 9 0 8 9 10 4 0 2 4 0 8 4 0 4 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -8- 476894 Λ7 五、發明說明（6 ) >(τ<工庥一Γ i讨 i nf? WTC.肖芝、 1〇 〇 2 — 第一 P C 1〇 〇 4 第二P C 1〇 〇 6 - 資料庫 1 2 〇 2 光學區域 1 2 〇 4 感應器 13 〇 2，1 3 〇 8 丨 提問檔資料庫 13 〇 4 ID 13 1 〇 處理資料庫 13 1 2 訂戶節點 13 1 6 帳單資料庫 16 〇 〇 聲頻提取器 、 16 〇 2 視頻卡帶記錄器 16 〇 4 數位視頻碟片單元 16 〇 6 數位聲頻帶單元 16 〇 8 光碟單元 16 1 2 聲頻傳輸器 16 1 4 聲頻接收器 17 〇 〇 聲頻源 17 〇 2 使用者P C 17 〇 4 相關資料庫 17 〇 6 目的地節點 本發明之詳細敘述 現在參考圖1 ， ，其顯示經由一傳輸透過一利用T V之 -----Λ-------------r---訂·-------- (請先閱讀f.面之注i:事項再填寫本頁) 本紙張尺度適用中國國家標準（CNS)A4規格（210 χ 297公釐） -9- 經濟部智慧財產局員工消费合作社印製 476894 _____ B7____ 五、發明說明（7 ) 無線系統之聲頻音調以控制一個人電腦（，，P c ”）1 1 2之^ 系統的方塊圖。於圖1所顯示之實施例中，提供有一傳輸 站1 0 1及一1妾收站1 1 7，此兩者被連接經由一通訊連 結（11 n k ) 1 〇 8。傳輸站1 〇 1包括一電視節目源 1 0 4 ’其能夠產生一種包括視頻與聲頻之傳播信號形式 的節目。此係傳輸經由傳統的技術，沿著以適當頻率之波 道。節目源被輸入至一混合裝置1 〇 6，此混合裝置能夠 操作以混合於一聲頻信號。聲頻信號被取得自一聲頻源 1 0 0，其包括一被接著調變於一載波上之編碼的聲頻信 號，此載波被結合與電視節目源1 〇 4。此信號結合可被 執行於聲頻位準，或者其甚至可被執行於R F位準以一不 同載波之形式。然而，較佳的方法係僅將來自調變器 1〇2之聲頻信號相加入其由電視節目源1 0 4所產生之 節目的聲頻波道。其輸出從混合裝置1 0 6被提供以傳播 信號之形式而至一天線1 0 7，其透過通訊連結1 〇 8而· 將資訊傳輸至接收側上之一天線1 〇 9。 於系統之接收側上，提供有一傳統的接收器1 1〇’ 例如電視。此電視提供一揚聲器輸出，其提供一可聞（ audible )信號給使用者。此信號通常係關連與節目。然而 ，於所揭露之實施例中的接收器1 1 〇亦提供一聲頻輸出 插座（j ac k )，此爲R C A型插座。此插座被利用以提供 一線路1 1 3上之聲頻輸出信號’其係由一聲頻信號 1 1 1所表示。此線路1 1 3提供所有透過通訊連結 1 0. 8所接收之聲頻至PC 1 1 2上之聲頻輸入庳中的 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -10- I II ίφί m —I— 1 n n an I · n i n I n n ϋ 一-口T til βϋ n n n --i n I (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員X消費合作社印製 476894 Λ7 B7 五、發明說明（） PC 142。然而’應瞭解到’雖然一直接的連接被顯-示從接收器1 1 0至p c 1 1 2 ’竇際上可有一麥克風 拾音器（pick_up )於P C 1 1 2上’此拾音器可拾取聲 頻信號。於所揭露之實施例中’由廣告商資料輸入裝置 1〇0所產生之聲頻信號是人類耳朵可聽得見的，且因而 可被使用者聽見。因此’無須特殊的濾波器以提供此聲頻 至 P C 112。 PC 1 1 2可操作以運作程式於其上，其程式通常 被儲存於一程式檔案區域1 1 6中。這些程式可以是任何 型式之程式，例如文子處理程式、應用程式’等等。於所 揭露之實施例中，其被利用於此系統之程式被稱爲一種“瀏 覽器’’。P c 1 1 2運作一瀏覽器程式以幫助網路上之資 訊的存取，例如，已知爲“網際網路（Internet ) ”或者全球 資訊網（World-Wild-Web “Web”）之全球通訊網路。瀏覽器 爲一種用以存取資訊之超本文（hypertext)連結的應用程 式。超本文爲一種術語用以描述資料處理系統內之資訊的 特定組織，及呈現給使用者之樣態。其利用電腦之能力以 將來自各種來源之資訊連結在一起以提供使用者可以探索 特定主題之能力。使用於書本上之傳統的呈現型式利用一 種資訊之組織，其由於媒介而有所限制，即，固定之尺寸 、依序的紙頁。然而，超本文系統使用大量文字或其他型 式資料之單元，例如影像資訊、圖形資訊、視頻資訊，或 聲音資訊，其可能具有不同的尺寸。此類資訊之單元的集 合被稱爲一超本文文件，或者其中超本文文件利用除了文 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公复） (請先閱讀背面之注意事項再填寫本頁) —% —-------裝 •線- -11 - 經濟部智慧財產局員工消費合作社印製 476894 A7 B7____ 五、發明說明（9 ) 字以外的資訊，則被稱爲超媒體文件。多媒體通訊可使用- 超本文轉移協定（Hypertext Transfer Protocol “HTTP )，而檔 案或格式化时資料可使用超本文標記語言（Hypertext Mairkup Language “HTML”）。此格式化語言提供文字、圖形、聲音、 視頻及超本文連結之混合，藉由使用Η T M L以“標明（ tagging ) ”一文字文件。使用Η T M L所編碼之資料通常被 稱爲一 “ Η T M L文件”、一“ Η T M L頁’’、或者一 “首頁”。 這些文件及其他網際網路資源可透過網路而被存取’利用 一種網路定址技術，其使用一種被稱爲一致資源定址器（“ U R L ”）之定址器（locator )，例如， http://www.digital.com. ° 、 網際網路爲最常利用的網路之一以相互連接分佈的電 腦系統並容許這些電腦系統之使用者於世界各地交換資料 。連接至網際網路者爲許多私人網路，例如，公司或商業 網路。標準的協定，例如傳輸控制協定（“ T C P ”）及網際 網路協定（“ I P ”），提供一方便的方法以通連涵蓋這些不 同的網路。這些協定規定其資料如何被格式化及通訊。作 爲網際網路之一特徵，其協定被堆積成層於一 I P堆璺中 。於I P堆疊之較高位準上，例如應用程式層（其中利用 HTTP)，使用者資訊係更輕易地可見，而於較低的位 準上，例如網路位準（其中使用T C P / I P )，則資料 僅可被觀察到爲包封或者一快速移動之數位信號流。疊置 於網際網路上者爲一標準協定介面以存取網資源，如伺服 器、.檔案、網頁、郵件訊息，等等。一種網資源可被存取 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） —r U---，--------裝-----„----訂---------線 (請先閱讀背面之注意事項再填寫本頁) -12- 476894 經濟部智慧財產局員工消費合作社印製 A7 B7 10 五、發明說明（） 。 之方式是由N e t s c a p e ®及微軟I n t e r n e t E X ρ丨〇 r e r ®所生丨生之⑷ 覽器。 現在再芡、參考圖1 ，使用者可以適當的鍵擊來載入此 程式以使得一瀏覽器視窗將被顯示於一顯示1 1 8上。於 一實施例中，使用者可運作P C 1 1 2上之瀏覽器程式 以使得瀏覽器視窗被顯示於顯示1 1 8上。當觀賞一較喜 愛之節目時’使用者亦可觀看顯示1 1 8。當一聲頻信號 被接收以接收器1 1 〇且由廣告商所輸入之編碼的資訊被 含入於其中時，則P C 1 1 2將接著執行數項操作。依 據所揭露之實施例，第一項操作是取得聲頻資訊於所接收 之聲頻信號中以數位資料之形式，並接著經由一數據機連 接1 1 4以將此數位資料傳送至全球通訊網上之一界定的 位置。此連接將被描述於下文中。此資訊將被傳遞至一私 有位置而與廣告商（相關於碼）之位置有關的指示被傳送 回P C 1 1 2，而P C 1 1 2將接著產生一通訊連結· 至該位置以使得使用者可於顯示1 1 8上看到其廣告商想 要觀看者看到的資訊，藉由將音調放至廣播波道上。此資 訊可爲互動式程式、資料檔案，等等之形式。於一範例中 ，當一廣告出現於電視上時，則該音調將被產生而接著額 外的資料被顯示於顯示1 1 8上。此外，一流動視頻節目 可被播放於透過網路而接收之P C上，該流動視頻節目實 際上較廣播上之廣告片段還長。另一範例將是一種運動遊 戲，其將廣播音調以容許使用者存取其無法透過廣播網路 而獲得之资訊，例如有關運動節目之額外的統計資料，等 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） •I «.W— ϋ ϋ n n n n ·1 n I · ϋ n n n n n n 一-口、 I n —.1 βϋ 1 (請先閱讀背面之注意事項再填寫本頁) -13- 476894 Λ7 Β7 11 五、發明說明（） 等。- ， 藉由利用此處所述有關圖1所揭露之實施例的系統’ 一廣告商得以〜經由嵌入一節目聲頻信號中之苜調的使用來 控制一使用者的P C 1 1 2。如下文中將描述’所揭露 之實施例利用其儲存於p c 1 1 2中之特定的路由資訊 ，其容許接收之聲頻信號中的編碼資訊將此資訊發送至網 路上之一想要的位置，且接著容許其他路由資訊被回送至 PC 1 1 2以利其控制而將P c 1 1 2發送至有關該 碼之適當的位置。 現在參考圖2，顯示有一類似p c 1 1 2之電腦 2 0 4，其被連接以顯示1 1 8上之資訊。電腦2 0 4包 括一內部聲頻或“音效”卡2 0 6以接收傳輸之W頻號經由 接收天線1 0 9及接收器1 1 〇。音效卡2 0 6通常含有 類比至數位電路以將類比聲頻信號轉換爲數位信號。數位 信號可接著被更輕易地由軟體程式所操縱。接收器1 1〇… 將聲頻信號分離自視頻信號。一置於傳輸廣告商聲頻信號 內之特別的觸.發信號觸發其運作於電腦2 0 4上之私有軟 體，其啓動一通訊應用程式，於此特定實施例中，其爲置 於電腦2 0 4中之網路瀏覽器應用程式。內含於聲頻信號 中之編碼的廣告商資訊被接著取得且附加以一置於通訊網 路上之私有伺服器的位址。遠端伺服器位址係以一種 U R L之形式。此附加之資料，除了其他控制碼之外，被 直接插入網路瀏覽器應用程式中以自動發送至通訊網路ΰ 此實施例中之網路瀏覽器，其運作於電腦2 0 4上且透過 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) -------裝 . -線· -14 - 476894 經濟部智慧財產局員X消費合作杜印製 Λ7 Β7 1 ? 五、發明說明（） 內部數據機2 0 8以通連至網路’傳送廣告商資訊至遠端-伺服器。遠端伺服器交互參考廣告商產品資訊至網路上之 廣告商伺服器'的位址°廣告商伺服器之位址經由電腦 2〇4而被發送回到廣告商伺服器。廣告商產品資訊被回 送至電腦2 0 4以被呈現至觀看者於顯示1 1 8上。於此 特定之實施例中，所顯示之特定的廣告商產品資訊被含入 於廣告商之網頁2 1 2內。如上所述，聲頻信號可被人類 耳朵所聽得見。因此聲頻信號，如射出自電視揚聲器者’ 可經由一麥克風而被輸入至音效卡2 0 6。此外，聲頻信 號無需爲一種即時的廣播，而可被錄製於視頻帶、C D s 、D V D、或其他媒體上，其可於往後時日被播放。由於 高解像度數位電視之即將普及，其輸出自電視之聲頻信號 亦可爲數位式的。因此，用於A / D目的之音效卡的直接 輸入可能是不需要的，而用以順應數位至數位信號格式之 替代介面技術將適用。 ’ 現在參考圖3，顯示有一類似P C 2 0 4之來源電 腦3 0 2，其經由一介面3 0 4而被連接至一全球通訊網 3 0 6。於此實施例中，聲頻信號1 1 1係由P C 3〇2經其音效卡2 0 6而被接收。聲頻信號1 1 1包括 一觸發信號，其觸發私有軟體以啓動位於P C 3 0 2上 之網路瀏覽器應用程式。聲頻信號1 1 1亦包括廣告商產 品資訊’其被取得且附加以一廣告商參考伺服器（ A d v e r t i s e r R e f e r e n c e S e r v e r “ A R S ’’）3 0 8 之 U R L 資訊。 ARS 3 Ο 8爲一配置於網路上之系統，其被界定爲聲 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I l· ^---1--------裝-----„----訂---------線 (請先閱讀背面之注意事項再填寫本頁) -15- 經濟部智慧財產局員工消費合作社印製 476894 B7_ 13 五、發明說明（） 頻信號1 -1 1中之資料所將被發送至的位置°如此一來，-聲頻信號1 1 1中之資料將總是被發送至A R S 308 ，因爲一 U R-L爲網路系統上之唯一的。連接至a R S 3 〇 8者爲產品碼及相關製造商U R L s之一資料庫 3 1 〇。資料庫3 1 0經歷一連續的更新程序，其爲使用 者所顯而易見的。當公司簽約，例如同意此技術，時，貝ij 製造商及產品資訊被加入至資料庫3 1 0而不會中斷來源 PC 3 0 2之操作以頻繁的更新。當廣告商伺服器位址 U R L被獲得自A R S資料庫3 1 0時，則此U R L以及 特定廣告商產品資訊之請求係經由P C 3 0 2上之網路 瀏覽器而被自動地發送回，到達個別的廣告商伺服器以擷 取廣告商產品資訊至P C 3 0 2。應注意到雖然本發明 討論一種全球通訊網路，但是此系統亦可應用至L A N s 、W A N s、及對等者至對等者網路組態。應注意到所揭 露之架構不限定於單一來源P C 3 0 2，而可包括多數· 來源P C s ，例如P C 3〇〇及P C 3〇3 。此外， 多數A R S 3 0 8系統及廣告商伺服器3 1 2可被實施 ，例如，個別地，A R S 3 1 4及廣告商伺服器A 3 16。 通常，透過通訊網路之資訊處理，其發生於此實施例 的網接系統之間，係如下所述。運作於來源P C 302 上之網路瀏覽器透過路徑“ A ”而傳送一訊息包封至A R S 3 0 8。A R S 3 0 8解碼訊息包封並執行一交互參考 功能以取得自所接收訊息包封之產品資訊來獲得一廣告商 5 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I n tm— ϋ ϋ n I— n ·ϋ in I · n n n n n m in 一 1 n in ϋ— n n an ϋ I (請先閱讀背面之注意事項再填寫本頁) -16- 476894 經濟部智慧財產局員工消費合作社印製 Λ7 137 14 五、發明說明（） 伺服器3 2之位址。一新的訊息包封被組合包括有廣告- 商伺服器3 1 2位址，並透過路徑‘‘ B ’’而傳送回至來源P C 3〇2。一“跨區轉接（handoff) ’’操作被執行，藉以來源 PC 3 0 2瀏覽器僅透過路徑“ C ”而重新發送資訊至廣告 商伺服器3 1 2，附加有適當的來源及目的地位址。廣告 商伺服器3 1 2接收並解碼訊息包封。廣告商產品資訊之 請求被取得而廣告商3 1 2擷取所請求之資訊自其資料庫 以透過路徑“ D ”傳輸回至來源P C 3 0 2。來源P C 3〇2接著處理資訊，即，以顯示給觀看者。選配的路徑“ E ”被討論於下文中。應注意到所揭露之方法非僅限定於瀏 覽器通訊應用程式，但是可順應與，藉由熟習此技術者之 足夠的修改，其他的通訊應用程式用以傳輸資訊透過網際 網路或通訊網路。476894 Α7 137 V. Description of the Invention (Technical Field)-^ The present invention relates to a method of computer control, and more specifically is used to automatically instruct ~ a web browser application on a computer to retrieve and display data to Respond to an analog signal. BACKGROUND With the increase in the number of computer users connected to the "Internet", many companies are seeking a large number of business opportunities provided by this large group of users. For example, an existing technology allows a television ("TV") signal to trigger a computer response in which consumers will be directed to a personalized webpage. The source of the trigger signal can be a TV, VCR, or stereo. For example, if a viewer is watching a television program and one of the advertisers provides audience votes, the advertiser can send a unique signal to the television signal that controls a viewer's computer known as a "browser" Program to automatically display the advertiser's webpage. The viewer then simply makes a choice, which is then passed back to the advertiser. In order to provide viewers with the ability to use this technology in response to many companies, a database of company information and Uniform Resource Locator ("URL") is necessary to be maintained on the viewer's computer, which needs to be continuously updated. U R L s is a short string of information that identifies resources on the Internet: documents, images, downloadable files, services, e-mail, and other resources. U R L s makes resources available under several naming techniques, and access methods such as T T P, F T P, and Internet mail can be addressed in the same simple way. URL s will be lengthy. "The size of this paper applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) I an * ^ 1 mmmMme 11 nmn 1_« 1 " an I · nn (Please read the precautions on the back first (Fill in this page again.) Order-·, · line · -4- Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs Employee Cooperatives 476894 _B7____ V. Description of the invention (2) This server-and then send this magical instruction to simplify to a single point Select (a click). The Internet uses URLs to indicate the location of files on other servers. ITR L contains the type of resource being accessed (for example, Web, gopher, FTP), the address of the server, And file location. U RL can point to any file on any connected computer. Current technology requires viewers to perform periodic updates to obtain the most current URL database. This type of technology is cumbersome because of updates The program needs to download the information to the viewer's computer. In addition, the possibility of errors in performing the update and the necessity of re-updating in the event of a computer crash later further complicate the program In addition, current technology is limited to the number of companies that can be stored in the database. This is an important limitation because of the global access and connections provided by the Internet to companies that perform online commerce The number requires a huge database. The invention disclosed and claimed herein includes a method to control a computer via a unique code that is embedded in the content of recorded information on a recording medium. The recording medium can be a Video tape, a digital video disc (DVD), a compact disc (CD), or a digital audio frequency band (DAT). The unique code is closely related to the vendor information. The unique code is extracted by an extractor during the output of recorded information To the location of a user on the network. In response to the extraction of the unique code, the unique code is sent to a remote location on the network, according to the routing information stored in the user's location, where the seller information is Return to the user's location for easy handling. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)-· 11 ^ 1 ϋ g'm · Hi m ϋ · 1 ϋ— ι ϋ— 1 I · §mm0 ϋ (Please read the notes on the back before filling in this page) Order ·-_ Line-5- 476894 Λ 一 / Λ / _____ Β7 _ V. Brief description of the invention (3) Graphic description (Please read the notes on the back before filling this page) In order to understand the present invention and its advantages more completely, please refer to the following description with accompanying figures, where: Figure 1 shows a block diagram of a preferred embodiment; Figure 2 Shows the computer parts used in this embodiment; Figure 3 shows the system interaction through a global network; Figures 4a-4e show the transmission between the source PC and the network server used in the preferred embodiment Various message packets; and FIG. 5 is a flowchart describing the operation of the system according to the preferred embodiment. FIG. 6 shows the actions not performed by the Advertiser Reference Server (ARS). Flowchart; Figure 7 shows a flowchart of the interaction process between the source computer and the ARS; Figure 8 shows a web browser page for receiving modified URLs / advertiser product information according to a preferred embodiment ; Figure 9 shows what was revealed A simplified block diagram of one of the examples; printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs; Figure 10 shows a more detailed simplified block diagram of one of the embodiments of Figure 9; Figure 11 shows a method for performing routing operations. Fig. 12 shows a block diagram of another embodiment using an optical area in a video image to generate routing information. Fig. 13 shows a block diagram for explaining a question profile according to one of the disclosed embodiments. Generated; This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -6-476894 ______B7 ___ V. Description of the invention (4) Figure 1 4 shows a flowchart to generate a question file and store it in AR Figure 15 shows a flowchart for processing question file information when the information is sent to a user; Figure 16 shows a block diagram according to another embodiment; Figure 17 shows a network diagram in Figure 16 An outline view of the interconnection; and FIG. 18 shows a flowchart to describe the operation on the structure of the recording medium. The consumer property cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints a comparison table of the main components 10 〇 Advertiser data input device 1 0 1 Transmission station 10 2 Modulator, 10 4 TV program source 10 6 Mixed device 1 07, 1 〇 9 Antenna 1 0 8 Communication link 11 0 Receiver 11 1 Audio signal 11 1 Audio signal 11 2 Personal computer 11 3 Line 11 4 Modem connection 11 6 Program file area 11 7 Receiving station 11. 8 This paper size is applicable to China Standard (CNS) A4 specification (210 X 297 mm) (Please read the note on the phonetic note before filling out this page> 476894 A7 B7 V. Description of the invention (2 0 4-2 0 6 2 0 8 Computer sound card Internal modem webpage source computer interface global communication network advertiser reference server database advertiser server ARS, advertiser server A message envelope computer display browser page URL web domain video source routing information PC user network network node (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 3 0 4 3 0 6 3 0 8 3 1 0 3 12 3 14 3 16 4 0 0 4 0 6 8 0 0 8 0 2 8 0 4 8 0 6 9 0 2 9 0 4 9 0 6 9 0 8 9 10 4 0 2 4 0 8 4 0 4 This paper size is applicable to China Standard (CNS) A4 specifications (210 X 297 mm) -8- 476894 Λ7 V. Description of the invention (6) > (τ < 工 庥 一 Γi 讨 i nf? WTC. Xiaozhi, 1〇〇2 — Section One PC 1004 Second PC 1006-Database 1 2 〇2 Optical area 1 2 〇4 Sensor 13 〇2, 1 3 〇 丨 Question file database 13 〇4 ID 13 1 〇 Processing data Library 13 1 2 Subscriber node 13 1 6 Billing database 16 〇 audio extractor, 16 〇 video cassette recorder 16 〇 digital video disc unit 16 〇 6 digital sound band unit 16 〇 optical disc unit 16 1 2 Audio Transmitter 16 1 4 Audio Receiver 17 〇OO Audio Source 17 〇2 User PC 17 〇4 Related Database 17 〇6 Destination Node A detailed description of the present invention will now refer to FIG. Use of TV ----- Λ ------------- r --- Order · -------- (Please read f. Note above i: Matters before filling in (This page) paper ruler Applicable to China National Standard (CNS) A4 specification (210 χ 297 mm) -9- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 _____ B7____ 5. Description of the invention (7) The tone of the wireless system to control a personal computer (, , P c ”) 1 1 2 ^ System block diagram. In the embodiment shown in FIG. 1, there are provided a transmission station 101 and a receiving station 1117, both of which are connected via a communication connection (11nk) 108. The transmission station 101 includes a television program source 104 'which is capable of producing a program in the form of a broadcast signal including video and audio. This transmission follows traditional techniques, following a channel at the appropriate frequency. The program source is input to a mixing device 106, which is operable to mix with an audio signal. The audio signal is obtained from an audio source 100, which includes a coded audio signal which is then modulated on a carrier, which is combined with the television program source 104. This signal combination can be performed at the audio level, or it can even be performed at the RF level in the form of a different carrier. However, the preferred method is to add only the audio signal from the modulator 102 to the audio channel of the program produced by the television program source 104. Its output is provided from the hybrid device 106 in the form of a propagated signal to an antenna 107, which transmits information to an antenna 107 on the receiving side through a communication link 108. On the receiving side of the system, a conventional receiver 110 is provided, such as a television. The television provides a speaker output that provides an audible signal to the user. This signal is usually related to the program. However, the receiver 1 10 in the disclosed embodiment also provides an audio output socket (j ac k), which is a RC A type socket. This socket is used to provide an audio output signal 'on a line 1 1 3, which is represented by an audio signal 1 1 1. This line 1 1 3 provides all audio received via communication link 10.8 to the audio input on PC 1 1 2 The paper size in this paper applies to China National Standard (CNS) A4 (210 X 297 mm)- 10- I II ίφί m —I— 1 nn an I · nin I nn ϋ 一-口 T til βϋ nnn --in I (Please read the notes on the back before filling out this page) Member of the Intellectual Property Bureau of the Ministry of Economic Affairs X Consumer Cooperative Printed 476894 Λ7 B7 V. Description of the invention () PC 142. However, 'should be understood' Although a direct connection is shown-from receiver 1 10 to pc 1 1 2 'There can be a microphone pickup (pick_up) on PC 1 1 2' This pickup can pick up audio signals . In the disclosed embodiment, the audio signal generated by the advertiser data input device 100 is audible to the human ear and thus audible by the user. So 'no special filter is required to provide this audio to PC 112. The PC 1 1 2 is operable to run programs thereon, and its programs are usually stored in a program file area 1 1 6. These programs can be any type of program, such as text processing programs, application programs, and so on. In the disclosed embodiment, the program used in this system is called a "browser". P c 1 1 2 operates a browser program to help access information on the network, for example, known It is the global communication network of the "Internet" or the World-Wild-Web "Web". The browser is an application for hypertext links to access information. Hypertext A term used to describe a specific organization of information within a data processing system and the way it is presented to users. It uses the power of a computer to link information from various sources together to provide users with the ability to explore specific topics. The traditional presentation style used in books utilizes an information organization that is limited by the medium, that is, fixed size, sequential pages. However, the hypertext system uses a large amount of text or other types of information. Units, such as image information, graphic information, video information, or sound information, may have different sizes. The collection of units of such information is called A document that exceeds this document, or the document that uses this document, in addition to the text paper size, applies the Chinese National Standard (CNS) A4 specification (210 X 297 public copy) (Please read the precautions on the back before filling this page) —% —--- ---- Installation-Line--11-Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 A7 B7____ V. Information other than the word (9) is called a hypermedia file. Multimedia communication can be used-Ultra This text transfer protocol (Hypertext Transfer Protocol "HTTP"), and the file or formatted data can use Hypertext Mairkup Language (HTML). This formatting language provides a mix of text, graphics, sound, video, and links to this text, by using Η T M L to "tagging" a text file. Data encoded using Η TML is often referred to as a “Η TML file”, a “Η TML page”, or a “home page.” These files and other Internet resources can be accessed through the Internet and used. A network addressing technology that uses a locator called a Uniform Resource Addresser ("URL"), such as http://www.digital.com. °, the Internet is the most commonly used One of the networks is an interconnected computer system that allows users of these computer systems to exchange data around the world. The people connected to the Internet are many private networks, such as corporate or commercial networks. Standard protocols, such as Transmission Control Protocol ("TCP") and Internet Protocol ("IP") provide a convenient way to cover these different networks. These protocols specify how their data is formatted and communicated. As the Internet One feature is that the protocols are stacked in an IP stack. At a higher level of the IP stack, such as the application layer (which uses HTTP), user information is more Easily visible, and at lower levels, such as network levels (where TCP / IP is used), the data can only be observed as an envelope or a fast-moving digital signal stream. Stacked on the Internet The person on the road is a standard protocol interface to access network resources, such as servers, files, web pages, mail messages, etc. A network resource can be accessed. This paper is compliant with the Chinese National Standard (CNS) A4 specification (210 X 297 mm) —r U ---, -------- install ----- „---- order --------- line (please read the precautions on the back first) (Fill in this page) -12- 476894 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 10 V. Description of Invention (). The method is a browser generated by Ne t s ca pe ® and Microsoft Int e r n e t E X ρ 丨 〇 r e r ®. Now again, referring to FIG. 1, the user can load the program with appropriate keystrokes so that a browser window will be displayed on a display 1 1 8. In one embodiment, the user can run the browser program on PC 1 12 so that the browser window is displayed on the display 118. When watching a favorite program, the user can also watch the display 1 1 8. When an audio signal is received at the receiver 1 10 and the encoded information input by the advertiser is included therein, then P C 1 1 2 will then perform several operations. According to the disclosed embodiment, the first operation is to obtain audio information in the form of digital data in the received audio signal, and then connect it via a modem 1 1 4 to transmit this digital data to one of the global communication networks. Defined location. This connection will be described below. This information will be passed to a private location and instructions related to the location of the advertiser (related to the code) will be transmitted back to PC 1 1 2 and PC 1 1 2 will then generate a communication link to the location to enable the user You can see on the display 1 1 8 the information that the advertiser wants the viewer to see by putting the tone on the broadcast channel. This information can be in the form of interactive programs, data files, and so on. In an example, when an advertisement appears on a television, the tone will be generated and then additional information will be displayed on the display 1 1 8. In addition, a mobile video program can be played on a PC that is received through the network. The mobile video program is actually longer than the advertising segment on the broadcast. Another example would be a sports game that broadcasts tones to allow users to access information that they cannot obtain through the broadcast network, such as additional statistics about sports programs, etc. This paper standard applies Chinese national standards ( CNS) A4 size (210 X 297 mm) • I «.W— ϋ ϋ nnnn · 1 n I · ϋ nnnnnn one-port, I n —.1 βϋ 1 (Please read the precautions on the back before filling this page ) -13- 476894 Λ7 Β7 11 V. Description of the invention () etc. -By using the system described herein with respect to the embodiment disclosed in FIG. 1 'An advertiser is able to control a user's P C 1 12 via the use of alfalfa tone embedded in a program audio signal. As will be described below, the disclosed embodiment utilizes specific routing information stored in pc 1 12 which allows the encoded information in the received audio signal to send this information to a desired location on the network, and It then allows other routing information to be sent back to PC 1 12 for its control and sends P c 1 12 to the appropriate location regarding the code. Referring now to FIG. 2, there is shown a computer 2 0 4 similar to pc 1 12 which is connected to display information on 1 1 8. The computer 2 0 includes an internal audio or "sound effect" card 2 06 to receive the transmitted W-frequency number via the receiving antenna 10 9 and the receiver 1 1 0. Sound cards 2 0 6 usually contain analog-to-digital circuits to convert analog audio signals into digital signals. Digital signals can then be more easily manipulated by software programs. Receiver 1 10 ... Separate the audio signal from the video signal. A special trigger placed in the audio signal of the transmitting advertiser. The signal triggers its proprietary software operating on the computer 204, which launches a communication application. In this particular embodiment, it is placed on the computer 20 Web browser application in 4. The encoded advertiser information contained in the audio signal is then obtained and appended with the address of a private server placed on the communication network. The remote server address is in the form of a URL. This additional information, in addition to other control codes, is directly inserted into the web browser application to be automatically sent to the communication network. The web browser in this embodiment operates on the computer 204 and Paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling out this page) ------- Installation. -Line · -14-476894 Ministry of Economic Affairs Wisdom Property Bureau Member X Consumption Cooperation Du printed Λ7 B7 1? V. Description of the invention () Internal modem 2 0 8 to connect to the network to send advertiser information to the remote-server. The remote server cross-references the advertiser's product information to the address of the advertiser's server on the web. The address of the advertiser's server is sent back to the advertiser's server via the computer 204. Advertiser product information is returned to the computer 2 0 4 to be presented to the viewer on the display 1 1 8. In this particular embodiment, the specific advertiser product information displayed is included in the advertiser's web page 2 1 2. As mentioned above, audio signals are audible to the human ear. Therefore, audio signals, such as those emitted from a television speaker ', can be input to the sound card 206 through a microphone. In addition, the audio signal need not be an instant broadcast, but can be recorded on video tapes, CDs, DVDs, or other media, which can be played back at a later date. As high-resolution digital televisions are about to become popular, the audio signals output from televisions can also be digital. Therefore, direct input from an audio card for A / D purposes may not be needed, and alternative interface technologies to conform to digital to digital signal formats will apply. ′ Referring now to FIG. 3, there is shown a source computer 3 0 2 similar to PC 2 0 4 which is connected to a global communication network 3 0 6 through an interface 3 0 4. In this embodiment, the audio signal 1 1 1 is received by PC 300 through its sound card 206. The audio signal 1 1 1 includes a trigger signal that triggers proprietary software to launch a web browser application located on PC 300. The audio signal 1 1 1 also includes the advertiser's product information 'which is obtained and appended with an advertiser's reference server (A dvertiser Reference Server "ARS") 3 0 8 URL information. ARS 3 0 8 is a configuration A system on the Internet, which is defined as a sound paper with a Chinese paper standard (CNS) A4 (210 X 297 mm). I l · ^ --- 1 -------- install --- -„---- Order --------- line (please read the precautions on the back before filling this page) -15- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 B7_ 13 V. Invention Explanation () The location where the data in the frequency signal 1 -1 1 will be sent. In this way, the data in the audio signal 1 1 1 will always be sent to ARS 308, because a U RL is a network system The only one. Connected to a R S 3 08 is a database 3 1 0 of the product code and the relevant manufacturer U R L s. The database 3 1 0 undergoes a continuous update procedure, which is obvious to the user. When the company signs a contract, such as agreeing to this technology, BeiJi manufacturer and product information is added to the database 3 10 without interrupting the operation of the source PC 3 02 with frequent updates. When the advertiser's server URL is obtained from the ARS database 3 10, this URL and the request for specific advertiser product information are automatically sent back via the web browser on the PC 3 0 2 and arrive Individual advertiser server to retrieve advertiser product information to PC 3 02. It should be noted that although the present invention discusses a global communications network, this system can also be applied to L A N s, WA N s, and peer-to-peer network configurations. It should be noted that the disclosed architecture is not limited to a single source P C 302, but may include a plurality of sources P C s, such as P C 300 and P C 303. In addition, most AR 308 systems and advertiser servers 3 1 2 can be implemented, for example, AR 4 31 and advertiser servers A 3 16 individually. Generally, information processing through a communication network, which occurs between the network connection systems of this embodiment, is as follows. A web browser operating on the source PC 302 sends a message packet to AR 308 through the path "A". ARS 3 0 8 decodes the message envelope and executes a cross-reference function to obtain the product information from the received message envelope to obtain an advertiser 5-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ) I n tm— ϋ ϋ n I— n · ϋ in I · nnnnnm in 1 1 n in ϋ— nn an ϋ I (Please read the notes on the back before filling this page) -16- 476894 Intellectual Property Bureau, Ministry of Economic Affairs Printed by the employee consumer cooperative Λ7 137 14 V. Description of the invention () The address of the server 32. A new message package is combined to include the address of the ad-seller server 3 12 and sent back to the source PC 3202 via the path '' B ''. A "handoff" operation is performed, whereby the source PC 3 2 browser resends the information to the advertiser server 3 1 2 only through the path "C", with the appropriate source and destination bits attached Address. Advertiser server 3 1 2 receives and decodes the message envelope. Advertiser product information request is obtained and advertiser 3 1 2 retrieves the requested information from its database for transmission back to the source via the path "D" PC 3 0 2. The source PC 3 0 2 then processes the information, ie, for display to the viewer. The optional path "E" is discussed below. It should be noted that the disclosed method is not limited to browser communication applications only Program, but can be adapted, with sufficient modification by those skilled in the art, other communication applications are used to transmit information through the Internet or communication network.
現在參考圖4 a ，經由路徑“ A ”而從來源P C 302 傳送至A R S 3 0 8之訊息包封包括數個域。一個域包 括A R S 3 0 8之U R L，其指示訊息包封所將被傳送 至之處。另一域包括廣告商產品碼或其他取得自聲頻信號 1 1 1之資訊，以及任何於一既定處理中所需之額外的架 空資訊。產品碼提供一連結至廣告商伺服器3 1 2之位址 ，其被置於資料庫3 1 0中。又另一域包括來源P C 3 0 2之網路位址。通常，網路傳輸被實施以資訊之包封 ，其每個包封提供一目的地位址、來源位址、及資料。這 些包封隨著利用以通訊之網路傳輸協定而改變。雖然於所 揭露之實施例中所利用的協定爲一般已知爲T C P / I P 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） n n n ϋ n n ·ϋ n ϋ I · n n i em^mrn I n ϋ 一 口、 -m n i 1 —i n n I (請先閱讀f.面之注意事項再填寫本頁) -17- 經濟部智慧財產局員工消費合阼让印製 476894 A7 B7_____ 五、發明說明（） 之一種傳統的協定系列，但是應瞭解其任何提供類似基本-功能之協定可被使用，以其主要條件爲一瀏覽器可將路由 資訊傳遞至所'欲的URL以回應其被輸入至一 P C之鍵擊 。然而，應瞭解其任何協定可被使用，以其主要條件爲一 瀏覽器可將產品資訊傳遞至所欲的U R L以回應其被輸入 至一 P C之鍵擊。於本發明之內容中，“訊息包封”指的是（ 且包括）目的地U R L、產品資訊、及來源位址，即使有 一個以上之單一包封須被傳輸以達成此一傳輸。 於接收訊息包封4 0 0自來源P C 3 0 2時， A R S 3 0 8依據其嵌入於架空資訊中之指示來處理資 訊。A R S 3 0 8明確地將取得產品碼資訊自、所接收之 包封4 0 0，而一旦取得，將接著解碼此產品碼資訊。一 旦解碼，則此資訊被接著比較與A R S廣告商3 1 0內所 含之資料以決定是否有一 “適配（h i t ) ”。假如沒有任何 代表一匹配之“適配”，則資訊被回送至其表示此狀況之瀏覽 器。假如有一“適配”，則一包封被組合，其包括來源P C 3〇2之位址，以及其指示來源P C 3 0 2有關如何（ 直接於一“跨區轉接”操作中）存取一廣告商伺服器3 1 2之 網路上的另一位置的資訊。此型式之結構是相當傳統的以 瀏覽器（例如Netscape®及微軟Internet Explorer®)，且來 源P C 3 0 2可接著存取廣告商伺服器3 1 2而非顯示 來自ARS 3〇8之資訊。八1^3 3〇8透過路徑“B” 以將包封4 0 2傳輸回至來源P C 3 0 2。現在參考圖 4 b，訊息包封4 0 2包括來源P C 3 0 2之位址、嵌 5 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --r l·--1 —------------^----訂---------線 (請先閱讀背面之注意事項再填寫本頁) -18- 經濟部智慧財產局員工消費合作社印製 476894 B7__ 五、發明說明（16 ) 入於指示碼內之廣告商伺服器3 1 2的URL、及ARS -3〇8之U R L 。 於接收訴息包封4 0 2自來源P C 3 0 2時’訊息 包封4 0 2被拆解以獲得相關的路由資訊以組合一新的訊 息包封4 0 4。其運作於來源P C 3 0 2上之網路瀏覽 器此刻被指引以透過路徑“ B ”獲得產品資訊，其係相關於訊 息包封4 0 4中所內嵌之特定的廣告商伺服器3 1 2位置 資訊。現在參考圖4 c，此處理之訊息包封4 0 4包括廣 告商伺服器3 1 2之U R L、產品資訊之請求的資料、及 來源P C 3 0 2之位址。 於接收訊息包封4 0 4自來源P C 3 0 2、時，廣告 商伺服器3 1 2拆解訊息包封4 0 4以獲得產品資訊之請 求的資料。廣告商伺服器3 1 2接著擷取特定的產品資訊 自其資料庫，並透過路徑“ D ”以將之傳輸回至來源P C 3 0 2。現在參考圖4 d，此特定處理之訊息包封4〇6 包括來源P C 3 0 2之位址、所請求之資訊、及廣告商 伺服器312之URL。 選配地，A R S 3 0 8可透過路徑“ E ”以執行產品資 訊之一直接請求至廣告商伺服器3 1 2。於此模式中， ARS 3 0 8傳送資訊至廣告商伺服器3 1 2以指示其 聯絡來源P C 3 0 2。然而，此爲非常規的且需要更複 雜的軟體控制。此處理之訊息包封4 0 8被顯示於圖4 e ’其包括廣告商伺服器3 1 2之URL、產品資訊之請求 的資料、及來源P C 3 0 2之位址。因爲產品資訊未被 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 1 l· ^---Γ--------裝-----：----訂---------線 (請先閱讀背面之注意事項再填寫本頁) -19- 476894 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（17) 回送至A R s 3 0 8而直接至來源p c 3 0 2 ，所以一 訊息包封4 0 8要求其回送位址爲來源p C 3 0 2之位 址。產品資訊被接著透過路徑“ D ’’而直接傳至P C 3〇2 〇 現在參考圖5，用以檢測並獲得產品資訊之方法如以 下所述。於決定方塊5 00中，運作一來源PC 3 〇 2 (類似於P C 2 0 4 )上之駐留（resident )的私有應用 程式監督聲頻輸入中之一特別的觸發信號。於檢測到此觸 發信號時’其接續於觸發信號後之資料被解碼以利進一步 之處理’於功能方塊5 0 2中。於功能方塊5 0 4中，資 料被緩衝以利進一步操縱。於決定方塊5 0 6中，做成一 決定有關其資料是否可被適當地鑑定。假如爲否時，則程 序流繼續經由“ N ”信號至功能方塊5 2 0，其中此資料被丟 棄。於功能方塊5 2 2中，程式接著以信號通知資料之傳 輸。系統接著等待下一個觸發信號，於決定方塊5 0 0中· 。假如於決定方塊5 0 6中被適當地鑑定的話，則程式流 繼續經由“ Y ”信號路徑，其中資料被接著用以啓動網路瀏覽 器應用程式，如功能方塊5 0 8中所示。於功能方塊 5 1 0中，網路瀏覽器接收U R L資料，其被接著自動地 發送經由電腦數據機2 0 8而至網路介面3 0 4且最終地 至網路306。於功能方塊514中，ARS 3〇8回 應藉由回送廣告商伺服器3 1 2之U R L至P C 302 。於功能方塊5 1 6中，其運作於來源P C 3 0 2上之 網路瀏覽器接收來自ARS 3 0 8之廣告商URL資訊 本紙張尺度適用中國國家標準（CnS)A4規格（210 X 297公釐） I l· ^---r-------------·—---訂 ---------- (請先閱讀背面之注意事項再填寫本頁) -20- 476894 經濟部智慧財產局員工消費合作·社印製 Λ7 B7 五、發明說明（18) ，並傳輸產品檔案之U R L至廣告商伺服器3 1 2。於方一 塊5 1 8中，廣告商伺服器3 1 2回應藉由將產品資訊傳 送至來源P C· 3 0 2以利處裡。 使用者可獲取此架構之利益，僅藉由下載私有軟體透 過網路。其他用以獲取軟體之方法係眾所周知的’例如’ 藉由CD、碟片、或預先載入之硬碟。 現在參考圖6，顯示有其ARS 3 0 8可能遭遇之 程序的流程圖，當接收訊息包封4 0 0自來源P C 3〇2時。於決定方塊60〇中，八113 308檢查其 訊息包封4 0 0之接收。假如一訊息包封4 0 0未被接收 ，則程式流沿著“ N ”路徑移動以繼續等待訊息。、於接收訊息 包封4 0〇時，於功能方塊6〇2中，A R S 3〇8解 碼訊息包封4 0 0。產品碼被接著單獨地取出於功能方塊 6〇4中以準備匹配產品碼與其位於3 1 0中之適當的廣 告商伺服器位址。於功能方塊6 0 6中，產品碼被接著使 用以一找尋表來擷取其內含於聲頻信號資料中之個別產品 資訊的廣告商伺服器3 1 2 U R L。於功能方塊6〇8 中，A R S 3 0 8接著組合訊息包封4 0 2以傳輸回至 來源P C 3 0 2。功能方塊6 1 0指示其透過路徑“ B ”以 傳送訊息包封4 0 2回至來源P C 3 0 2之程序。 現在參考圖7，有顯示一介於來源P C 3 0 2與廣 告商伺服器3 1 2之間的互動程序之流程圖。於功能方塊 7〇〇中，來源P C 3 0 2接收其傳回自A R S 3 0. 8之訊息包封4 0 2並開始解碼訊息包封4 0 2。於 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） IJLJ---L--------裝-----r---訂---------線 (請先閱讀贫面之注t*事項再填寫本頁) -21 - 經濟部智慧財產局員工消費合作社印製 476894 B7 ___ 19 五、發明說明（） 功能方塊7 0 2中，廣告商產品資訊之U R L被取得自訊-息包封4 0 2並儲存以插入訊息包封4 0 4至廣告商伺服 器3 1 2。訊息包封4 0 4接著被組合並藉由來源P C 3〇2而透過路徑“ C ”傳送至廣告商伺服器3 1 2。於功能 方塊7 0 4。當來源PC 3 0 2於功能方塊7 0 6中等 待時，廣告商伺服器3 1 2便接收訊息包封4 0 4自來源 PC 3 0 2，於功能方塊7 0 8中，並將其拆解。產品 資訊位置被接著取得自訊息包封4 0 4於功能方塊7 1〇 中。特定的產品資訊被擷取自廣告商伺服器3 1 2以傳輸 回至來源P C 3 0 2。於功能方塊7 1 2中’產品資訊 被組合入訊息包封4 0 6並接著透過路徑“ D ”而、傳輸回至來 源P C 3 0 2。於功能方塊7 1 4中回到來源P C 3〇2，則其內含於接收自廣告商伺服器3 1 2之訊息包 封4 0 6中的廣告商產品資訊被接著取得並處理於功能方 塊7 1 6中。 現在參考圖8，在接收一觸發信號之後，於一來源 PC 3 0 2上之一網路瀏覽器應用程式被自動地啓動而 電腦顯示8 0 0呈現一瀏覽器頁8 0 2。運作於來源P C 3 0 2上之私有軟體處理聲頻信號資料，在其經由音效卡 2〇6而被數位化之後。軟體適當地準備資料以直接插入 網路瀏覽器，藉由取得產品資訊碼並附加鍵擊資料至此資 訊。首先，一 U R L網頁8 0 4被開啓以回應一由私有軟 體所加入之C t r 1 -〇指令做爲第一字串。開啓U R L 網頁8 0 4自動地將游標置於一域8 0 6 ，其中接續 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I l· ^---r--------裝-----：----訂---------線 (請先閱讀背面之注意事項再填寫本頁) -22- 經濟部智慧財產局員X消費合作社印製 476894 Λ7 B7____ 20 五、發明說明（）Referring now to FIG. 4a, the message packet transmitted from the source P C 302 to A R S 308 via the path "A" includes several fields. One field includes the URL of A R S 308, which indicates where the message envelope will be transmitted. The other field includes the advertiser's product code or other information obtained from the audio signal 1 1 1 and any additional overhead information required in a given process. The product code provides an address to the advertiser server 3 12, which is placed in the database 3 10. Yet another domain includes the network address of the source PC 300. Generally, network transmission is implemented by encapsulation of information, and each encapsulation provides a destination address, source address, and data. These envelopes change with the use of communication network transmission protocols. Although the protocol used in the disclosed embodiment is generally known as TCP / IP, this paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) nnn ϋ nn · ϋ n ϋ I · nni em ^ mrn I n ϋ sip, -mni 1 —inn I (please read the notes on f. before filling out this page) -17- Employees of Intellectual Property Bureau of the Ministry of Economic Affairs print out 476894 A7 B7_____ 5. Description () Is a traditional protocol series, but it should be understood that any protocol that provides similar basic-functions can be used, with the main condition that a browser can pass routing information to the desired URL in response to its being entered A PC keystroke. However, it should be understood that any of its protocols can be used, with the main condition that a browser can pass product information to the desired URL in response to a keystroke entered into a PC. In the context of the present invention, "message envelope" refers to (and includes) the destination URL, product information, and source address, even if more than one single envelope must be transmitted to achieve this transmission. When the received message is encapsulated from 400 to source P C 302, A R S 308 processes the information according to its instructions embedded in the overhead information. A R S 3 0 8 will clearly obtain the product code information from and receive the envelope 4 0 0, and once obtained, it will then decode this product code information. Once decoded, this information is then compared with the data contained in AR Advertiser 3 10 to determine if there is a "fit (h i t)". If there is no "fit" that represents a match, the information is sent back to its browser indicating that condition. If there is an "adaptation", an envelope is combined, which includes the address of the source PC 3002, and it instructs the source PC 3 0 2 how to access (directly in a "cross-region transfer" operation) Information about another location on the network of an advertiser server 3 1 2. This type of structure is quite traditional with a browser (such as Netscape® and Microsoft Internet Explorer®), and the source PC 3 0 2 can then access the advertiser server 3 12 instead of displaying information from ARS 3 08. Eight 1 ^ 3 308 passes the path "B" to transmit the encapsulation 402 back to the source PC 3 002. Referring now to Figure 4b, the message envelope 4 0 2 includes the address of the source PC 3 0 2 and the embedded 5-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) --rl ·- 1 —------------ ^ ---- Order --------- line (please read the notes on the back before filling this page) -18- Intellectual Property of the Ministry of Economic Affairs Printed by the Bureau ’s Consumer Cooperatives 476894 B7__ V. Description of the invention (16) The URL of the advertiser server 3 1 2 and the URL of ARS-308 in the instruction code. Upon receiving the complaint packet 4 0 2 from the source P C 3 0 2 'the message packet 4 2 is disassembled to obtain the relevant routing information to combine a new message packet 4 0 4. Its web browser running on the source PC 3 02 is now directed to obtain product information through the path "B", which is related to the specific advertiser server 3 embedded in the message envelope 4 0 4 2 location information. Referring now to FIG. 4c, the processed message envelope 4 0 4 includes the URL of the advertiser server 3 1 2, the requested data of the product information, and the address of the source PC 300 2. When receiving the message packet 4 0 4 from the source PC 3 0 2, the advertiser server 3 1 2 disassembles the message packet 4 0 4 to obtain the requested information of the product information. The advertiser server 3 1 2 then retrieves specific product information from its database and transmits it back to the source PC 3 02 via the path "D". Referring now to FIG. 4d, the message packet 406 for this particular process includes the address of the source PC 300, the requested information, and the URL of the advertiser server 312. Optionally, A R S 3 0 8 can perform one of the product information requests directly to the advertiser server 3 1 2 through the path “E”. In this mode, ARS 3 0 8 sends information to the advertiser server 3 1 2 to indicate its contact source, P C 3 0 2. However, this is unconventional and requires more sophisticated software control. This processed message envelope 4 0 8 is shown in FIG. 4 e ′, which includes the URL of the advertiser server 3 12, the requested data of the product information, and the address of the source PC 3 02. Because the product information is not applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) on this paper scale 1 l · ^ --- Γ -------- install -----: --- -Order --------- line (please read the precautions on the back before filling this page) -19-476894 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of Invention (17) AR s 3 0 8 goes directly to the source pc 3 0 2, so a message envelope 4 8 requires its return address to be the address of the source p C 3 0 2. The product information is then directly transmitted to the PC 3 through the path "D". Referring now to Figure 5, the method for detecting and obtaining product information is as follows. In decision block 500, a source PC 3 is operated 〇2 (similar to PC 2 0 4), a private application resident monitors a special trigger signal in the audio input. When this trigger signal is detected, its data following the trigger signal is decoded to Further processing is performed in function block 502. In function block 504, the data is buffered for further manipulation. In decision block 506, a decision is made as to whether the data can be properly identified. If it is not, the program flow continues through the "N" signal to function block 5 2 0, where this data is discarded. In function block 5 2 2, the program then signals the transmission of the data. The system then waits for the next The trigger signal is in decision block 500. If the decision block 506 is properly identified, the program flow continues through the "Y" signal path, where the data is then used to start A web browser application, as shown in function block 508. In function block 5 10, the web browser receives the URL data, which is then automatically sent to the network via the computer modem 208 The interface 3 0 4 and finally to the network 306. In the function block 514, the ARS 300 responds to the PC 302 by returning the URL of the advertiser server 3 1 2. In the function block 5 16 it operates in The web browser on the source PC 3 0 2 receives the advertiser URL information from ARS 3 0 8 This paper size applies the Chinese National Standard (CnS) A4 specification (210 X 297 mm) I l · ^ --- r- ------------ · --- Order ---------- (Please read the notes on the back before filling out this page) -20- 476894 Intellectual Property Bureau, Ministry of Economic Affairs Printed by the employee's consumer cooperation agency Λ7 B7 V. Description of the invention (18) and transmit the URL of the product file to the advertiser server 3 1 2. In the square 5 1 8 the advertiser server 3 1 2 responded by Send product information to the source PC · 302 for the benefit. Users can obtain the benefits of this architecture, only by downloading private software through the Internet. Others are used to obtain software The method is well-known 'for example' by CD, disc, or pre-loaded hard disk. Referring now to FIG. 6, there is shown a flowchart of the procedures that ARS 308 may encounter when receiving a message packet 4 0 0 from the source PC 300. In decision block 60, eight 113 308 checks the reception of its message packet 400. If a message packet 400 is not received, the program flow follows "N" The path moves to continue waiting for messages. When the received message is encapsulated in 400, in function block 602, A R S 308 decodes the message and encapsulated in 400. The product code is then taken out separately in function block 604 to prepare to match the product code with the appropriate advertiser server address in 3 10. In function block 6 06, the product code is then used by an advertiser server 3 1 2 U R L using a look-up table to retrieve the individual product information contained in the audio signal data. In function block 608, A R S 3 0 8 then combines the message and encapsulates 4 2 for transmission back to the source PC 3 2. Function block 6 1 0 instructs it to send a message through path "B" to encapsulate the process of 402 back to source PC 3 02. Referring now to FIG. 7, there is a flowchart showing an interaction process between the source PC 3 02 and the advertiser server 3 12. In function block 700, the source PC 3 02 receives the message packet 4 0 2 returned from AR RS 3 0 8 and starts decoding the message packet 4 0 2. Applicable to China Paper Standard (CNS) A4 (210 X 297 mm) for this paper scale IJLJ --- L -------- install ----- r --- order ------ --- line (please read the note t * of the poor side before filling out this page) -21-Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 B7 ___ 19 V. Description of the invention () Function block 7 0 2 The URL of the advertiser's product information is obtained from the message-packet 4 0 2 and stored to insert the message envelope 4 0 4 to the advertiser server 3 1 2. The message envelope 4 0 4 is then combined and transmitted to the advertiser server 3 1 2 via the path "C" by the source PC 30. In function box 7 0 4. When the source PC 3 0 2 waits in the function block 7 0 6, the advertiser server 3 1 2 receives the message packet 4 0 4 from the source PC 3 0 2 in the function block 7 0 8 and removes it. solution. The product information location is then obtained from the message envelope 4 0 4 in function block 7 10. Specific product information is retrieved from the advertiser server 3 1 2 for transmission back to the source PC 3 02. In the function block 7 1 2 ’the product information is combined into a message envelope 4 0 6 and then transmitted back to the source P C 3 0 2 via the path“ D ”. Return to the source PC 3202 in the function block 7 1 4, then the advertiser product information contained in the message envelope 4 0 6 received from the advertiser server 3 1 2 is then obtained and processed in the function block 7 1 6 in. Referring now to FIG. 8, after receiving a trigger signal, a web browser application on a source PC 300 is automatically launched and the computer displays 800 to present a browser page 802. The proprietary software operating on the source PC 300 processes the audio signal data after it has been digitized via the sound card 206. The software properly prepares the data for direct insertion into a web browser, by obtaining the product information code and appending keystroke data to this information. First, a URL page 804 is opened in response to a C t r 1 -0 command added by the private software as the first string. Open the URL page 8 0 4 to automatically place the cursor in a field 8 6, where the paper size follows the Chinese National Standard (CNS) A4 specification (210 X 297 mm) I l · ^ --- r --- ----- Install -----: ---- Order --------- line (please read the precautions on the back before filling this page) -22- Member of Intellectual Property Bureau of the Ministry of Economic Affairs X Consumption Printed by the cooperative 476894 Λ7 B7____ 20 V. Description of the invention ()
Ctrl 一〇指令之額外的鍵擊資料將被插入。在U R L網頁-8〇4被開啓之後，超本文協定前言http://被插入域 8 0 6。接下來，有關A R S 3 〇 8之位置的U R L資 訊被插入域8 0 6。接續於A R S 3 0 8 U R L之後， 資料爲字元/?以容許其立即接續於/?字元後之變數的 輸入。於此實施例中，接續之變數爲聲頻信號中所接收之 產品資訊碼。產品碼資訊亦提供交互參考資訊以獲得廣告 商URL自ARS資料庫3 1 〇。接下來，一輸送架（ carriage )回送被加入以傳送U R L /產品資料並關閉視窗 8〇4。在訊息包封4 0 0從來源P C 3 0 2被傳輸至 A R S 3 0 8之後，則從A R S 3〇8、至來源P C 3〇2、至廣告商伺服器3 1 2、而回至來源p C 3〇2的處理，快速地發生且係觀看者所能一目了然的。 於此刻’下一個觀看者所見之賀爲產品資訊，其被接收 自廣告商伺服器3 1 2。 現在參考圖9，有顯示一更簡化之實施例的方塊圖。 於此實施例中’一視頻源9 0 2被提供，其可操作以提供 一聲頻輸出於一聲頻電纜9 0 1上，其提供由參考數字 9〇4所指之路由資訊。路由資訊9 0 4爲基本上內含於 聲頻信號中之資訊。此爲一編碼或內嵌的信號。路由資訊 9 0 4之重要特徵在於其被自動地即時輸出爲透過視頻源 9 0 2所接收之視頻節目的廣播之一功能。因此，每當程 式被即時地廣播至使用者9 0 8時，則路由資訊9 0 4將. 被輸出每當視頻之製作者希望其被秀出時。應暸解到其代 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I Γ ^---L-------------^-------------線 (請先閒讀览面之注r事項再填寫本頁) -23- 經濟部智慧財產局員工消費合作社印製 476894 Λ/ — ____Β7___ 01 五、發明說明（） 表視頻源之盒子9 0 2可爲任何型式之媒體，其將致使路一 由資訊被輸出。此可爲 ^帶播放器、一 D V D播放器、 一聲頻卡帶、、一 C D R 〇 Μ或者任何此類媒體。唯一重 要的是此唯一種製造商硏發的程式，其中使用者9 0 8以 一連續或流動之方式觀察之。路由資訊9 0 4，其係嵌入 由製造商所選定於該程式內之一特定點上，被輸出。 聲頻資訊被接著發送至一 PC 906，其類似於圖 1中之PC 1 1 2。一使用者908連繫與PC以接收 其資訊，P C 9 0 6係連接與一顯示（未顯示）。p c 9 0 6連繫與一網路9 1 0，其類似於圖3中之網路 3〇6。此網路9 1 0具有多數節點於其上，其中一節點 爲P C 9 0 6 ’而另一節點係由一網路節點9 1 2所表 示以代表遠端資訊。本實施例之目的係存取遠端資訊以顯 示給使用者9 0 8，藉由將路由資訊9 〇 4傳輸自方塊 9 0 2中之視頻節目的動作。此路由資訊被利用以容許 PC 9 0 6 (其具有一網路“瀏覽器”作用於上）透過網路 9 1 0 “抓取”節點9 1 2上之遠端資訊來顯示給使用.者 9 0 8 °此路由資訊9 0 4係以一種嵌入碼之形態於聲頻 信號中，如上文中所述。Additional keystrokes for the Ctrl-10 command will be inserted. After the URL page 804 was opened, the protocol preface http: // was inserted into the domain 806. Next, U R L information about the position of A R S 308 is inserted into the domain 806. After A R S 3 0 8 U R L, the data is the character /? To allow it to continue the input of variables immediately after the /? Character. In this embodiment, the subsequent variable is the product information code received in the audio signal. The product code information also provides cross-reference information to obtain advertiser URLs from the ARS database 3 10. Next, a carriage return is added to transfer the U R L / product data and close the window 804. After the message packet 4 0 0 is transmitted from the source PC 3 0 2 to ARS 3 0 8, then from ARS 3 0 8 to the source PC 3 02 2 to the advertiser server 3 1 2 and back to the source p The processing of C 302 occurs quickly and can be seen by the viewer at a glance. At this moment 'the congratulatory message that the next viewer sees is product information, which is received from the advertiser server 3 1 2. Referring now to FIG. 9, there is a block diagram showing a more simplified embodiment. In this embodiment, a video source 902 is provided, which is operable to provide an audio output on an audio cable 901, which provides routing information referred to by reference numeral 904. The routing information 9 0 4 is basically information contained in the audio signal. This is a coded or embedded signal. An important feature of the routing information 9 0 4 is that it is automatically output in real time as a function of broadcasting a video program received through the video source 9 0 2. Therefore, whenever the program is broadcast to the user 908 in real time, the routing information 904 will be output. Whenever the producer of the video wants it to be shown. It should be understood that the paper size of the paper is applicable to the Chinese National Standard (CNS) A4 (210 X 297 mm) I Γ ^ --- L ------------- ^ ----- -------- Online (please read the note r on the reading page before filling out this page) -23- Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs The video source box 902 can be any type of media, which will cause the routing information to be output. This can be a tape player, a DVD player, an audio cassette, a CD ROM, or any such media. The only thing that matters is this program, issued by the manufacturer, where users 908 observe it in a continuous or mobile fashion. The routing information 9 0 4 is embedded at a specific point in the program selected by the manufacturer and output. The audio information is then sent to a PC 906, which is similar to PC 1 12 in FIG. A user 908 is connected to a PC to receive its information, and PC 906 is connected to a display (not shown). p c 9 0 6 is connected to a network 9 1 0, which is similar to the network 3 06 in FIG. 3. This network 9 10 has a majority of nodes on it, one of which is PC 9 06 'and the other node is represented by a network node 9 12 to represent remote information. The purpose of this embodiment is to access remote information for display to the user 908, by transmitting routing information 904 from the video program in box 902. This routing information is used to allow the PC 9 0 6 (which has a network "browser" function on it) to be displayed to the user via the network 9 10 "grab" the remote information on the node 9 1 2. 9 0 8 ° This routing information 9 0 4 is in the form of an embedded code in the audio signal, as described above.
現在參考圖1 0 ’有顯示圖9之實施例之一更詳細的 方塊圖。於此實施例中’ P C 9 0 6被分隔爲一對節點 ’ 一第一 PC 1002 及一第二 Pc 1004。PC 1〇0 2位於與使用者9 0 8連接之節點上，而p c 1 0. 0 4位於另一節點上。p C 1 0 〇 4代表圖3之 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐) ----- -24- I l· ^-----------裝-----：----訂---------線 (請先閱讀背面之注意事項再填寫本頁) 476894 經濟部智慧財產局員工消費合作社印製 A/ B7 五、發明說明（22 ) A R S 3〇8 。P C 1〇〇4具省一與其連接之資料-庫1 0 0 6 ，其基本上爲廣告商資料庫3 1 0。因此，網 路9 1· 0上需有三個節點以實施所揭露之實施例，即P C 1 0〇2 、P C 1〇〇4及遠端資訊節點9 1 2 。路由 資訊9 0 4被P C 1 0 0 2利用以發送至P C 1〇0 4來決定網路9 1 0上之遠端資訊節點9 1 2的位 置。此被回送至P C 1 0 0 2而直接連接與遠端資訊節 點9 1 2，且從該處擷取資訊至使用者9 0 8。路由資訊 9〇4基本上構成主要的路由資訊。 現在參考圖1 1，有顯示其網路包封如何被形成以傳 送主要路由資訊至PC 1 0 04之一槪略圖示。通常， 主要路由資訊佔據一單一域，其主要路由資訊被接著組合 成一具有從屬路由資訊之資料包封以轉移至網路9 1 0。 此被詳細描述於上文中。 現在參考圖1 2，有顯示圖9之另一種實施例。於此_ 實施例中，視頻源9 0 2係關連與一光學區域1 2 0 2， 其光學區域1 2 0 2中配置有一嵌入之視頻碼。此嵌入之 視頻碼可爲相當複雜的或者是簡單如一黑與白區域之格子 (grid )，格子中之每個區域可具有一黑色以代表一邏輯“ 1 ”或者一白色區域以代表一邏輯“ 0 ”。此將容許一數位値 被配置於光學區域1 2 0 2中。一感應器1 2 0 4可接著 被提供以感應此視頻碼。於上述範例中，此將僅需要一列 光學檢測器，格子中之每個區域配置一個以決定此是否爲 一邏輯“ 1 ”或者一邏輯“ 0 ”狀態。所感應的視頻之一被接著 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） n n L, n n ϋ ϋ I n I I · n n ϋ l·- n ϋ n 一-口，» n ϋ n n ϋ n ϋ I (請先閱讀背面之注意事項再填寫本頁) -25- 476894 經濟部智慧財產局員工消費合作社印製 Λ7 B7 五、發明說明（) 輸出至P-C 9 0 6以利處理來決定其內含之資訊，其中-所內含之資訊構成主要路由資訊9 0 4。之後，其被處理 如參考圖9之上文中所述。 現在參考圖1 3，有顯示一實施例之方塊圖，其中一 使用者之提問檔可被傳遞至原本的訂戶或製造商。P C 9〇6係關連與一提問檔資料庫1 3 0 2，其提問檔資料 庫1 3 0 2可操作以儲存使用者9 0 8之提問檔。此提問 檔被產生當程式（在初始安裝之後）請求資訊被輸入以啓 動該程式。除了提問檔之外，亦有一唯一的I D，其被提 供至使用者9 0 8以關連與其運作於P C 9 0 6上之瀏 覽器程式。此被儲存於由一方塊1 3 0 4所表示之一儲存 位置。此I D 1 3 0 4可被存取以一遠端位置如一 “餅乾 (cookie ) ”，其爲儲存於PC 9 0 6中之一可存取位置 中之資訊，其可存取位置實際上可由運作於一遠端節點上 之遠端程式所存取。 ARS 308，其基本上構成圖1〇之PC 1 〇 〇 4，其可操作以關連與一提問檔資料庫1 3 0 8， 此提問檔資料庫1 3 0 8可操作以儲存所有使用者之提問 檔。提問檔資料庫1 3 0 8爲其可附加至系統之所有P C 9 0 6的提問檔資料庫1 3 0 2中所儲存的一種組合。此 係不同與資料庫3 1 0 (廣告商之資料庫）中所儲存之資 訊，其含有中間目的地表。當主要路由資訊9 0 4中之路 由資訊被傳遞至A R S 3 〇 8且取得自原本的資料包封 時，則上文中所描述之找尋程序司接著被執行以決定此資 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公爱） -26- I U— Γ n flrws Hi n nfl n ·ϋ ϋ ϋ I 11 an n —ϋ 1· 11 n 訂---------線 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 476894 Λ7 ]£ 24 五、發明說明（） 訊將被發送至何處。提問檔資料庫1 3 0 2被接著利用於- 每個處理，其中每個以接收自主要路由資訊9 0 4之路由 資訊之形式的處理被比較與目的地表3 1 0以決定其製造 商係關連與何者。其隨著主要路由資訊9 0 4中之路由資 訊所傳輸之相關的I D 1 3 0 4被接著比較與提問檔資 料庫1 3 0 8以決定一與其相關之提問檔是否可用。此資 訊被儲存於處理資料庫1 3 1 0中以使得，後來，對於每 個接收以主要路由資訊9 0 4中之資訊之形式的路由碼， 將關連與每個P C 9 0 6之I D s 1 3 0 4。資料庫 1 3 0 8中之相關的提問檔，其被儲存相關與I d s 1 3 0 4，可接著被組合且傳輸至一訂戶以由網路9 1 0 上之一訂戶節點1 3 1 2所參考。ARS 308可執行 此工作以兩種模式，一種即時模式或一種非即時模式。於 即時模式中，每次一 P C 9 0 6存取廣告商資料庫 3 1 0時，則該使用者之提問檔資訊便被上載至訂戶節點 1 3 1 2。同時，帳單資訊被產生給該訂戶1 3 1 2，其 被儲存於一帳單資料庫1 3 1 6中。因此，A R S 3〇8能夠通知訂戶1 3 1 2有關每次處理、那些處理之 帳單，且亦提供給訂戶1 3 1 2有關誰正在存取有關一特 定路由碼之路由資訊域9 0 4的特定產品廣告的提問檔資 訊，如上文所述。此資訊（一旦被組合後）可接著被傳輸 至訂戶1 3 1 2且亦被反應於帳單資訊中並儲存於帳單資 訊資料庫1 3 1 6中。 現在參考圖1 4，有顯示一·流程圖以描述儲存使用者 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ϋ 1_1 n i— n n n an m I · n an —w n I I— n 一口) 1 n n n i I— I —a— I (請先閱讀背面之注意事項再填寫本頁) -27- 經濟部智慧財產局員工消費合作社印製 476894 ί\Ί Β7 25 五、發明說明（） 之提問檔的操作。程式被啓始於方塊1 4 0 2中且接著前-進至一功能方塊1 4 0 4 ’其中系統將提示提問檔於系統 之啓始時。此啓始爲一種功能’其被設定以啓動於每當使 用者初始地載入他或她所被提供之軟體時。其目的在於’ 除了設定資訊之外’產生一使用者提問檔。一旦使用者執 行此動作，則程式將到達一決定方塊1 4 0 6以決定使用 者是否提供基本的或者詳細的資訊。此爲使用者可選擇的 。假如選擇基本的話，則程式將到達一功能方塊1 4〇8 ，其中使用者將進入基本資訊，例如名稱及序號及可能是 位址。然而，爲了刺激使用者進入更多資訊，則功能方塊 1 4 0 4中之原本的提示將提供如贈券、折扣，、等等’假 如使用者願進入額外資訊的話。假如使用者選擇此選項’ 則程式便從決定方塊1 4 0 6到達一功能方塊1 4 1 0 ° 於功能方塊1 4 1 0中，使用者被提示以進入特定資訊’ 例如工作、收入水準、一般家庭歷史、人口統計資訊及更 多。可以有任何數量之資訊被收集於此特定的功能方塊中 〇 一旦所有的資訊均被收集，無論是基本模式或者是更 特定之模式，則程式將接著到達功能方塊1 4 1 2 ’其中 此資訊被本地地儲存。程式接著到達一決定方塊1 4 1 4 以接著連線至主機（host )或者ARS 308。通常’ 使用者被提示以決定他或她是否欲傳送此資訊至主機於此 刻或者以後再傳送。假如他或她選擇“以後”之選項’則程式 將到達一功能方塊1 4 1 5以提示使用者於一稍後時刻傳. 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） — 匕---r-------------^----訂--------- (請先閱讀背面之注意事項再填寫本頁) -28- 經濟部智慧財產局員工消費合作社印製 476894 Λ7 B7_ ., 五、發明說明（26 ) 送此資訊。於所揭露之實施例中，使用者將無法利用軟體-直到提問檔資訊被傳送至主機。因此，使用者可能須於一 稍後時刻啓動此功能以連接與主機。 假如使用者已選擇上載提問檔資訊至主機，則程式將 到達功能方塊1 4 1 6以啓始連接程序且接著到達一決定 方塊1 4 1 8以決定此連接是否成功。假如不成功時，則 程式將沿著一條“ N ”路徑前進至一決定方塊1 4 2 0，其將 前進至一錯誤方塊1 4 2 2或者回到連接決定方塊 1 4 1 8之輸入。一旦連接後，此程式將接著從決定方塊 1 4 1 8沿著一 “ Y ”路徑而到達一功能方塊1 4 2 8以傳送 其具有電腦或使用者之I D的提問檔資訊至主機。此I D ，如上文所述，基本上爲電腦中之一“餅乾”，其係由程式所 存取當傳送至主機時。此程式將接著到達一功能方塊 1 4 3 0以啓動程式而使得，於往後時刻，其可操作而無 須所有的設定資訊。通常，此流程圖之所有的操作均被執 行以一種“精靈（wizard ) ”，其引領使用者完成設定程序 。一旦完成後，程式將到達一完成方塊1 4 3 2。 現在參考圖1 5，有顯示一流程圖以描述主機之操作 當其接收一處理時。此程式被啓始於一開始方塊1 5 0 2 且接著前進至決定方塊1 5 0 4，其中決定系統是否已接 收一路由請求，即，以音調等之形式的路由資訊9 0 4， 其係嵌入於聲頻信號中如參考圖9之上文中所述。程式將 繞回至決定方塊1 5 0 4之輸入直到路由請求已被接收爲 止。於此刻，程式將沿著“ Y ”路徑到達一功能方塊1 5〇6 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ΙΛ-!---r I------------^----訂--------- (請先閱讀背面之注意事項再填寫本頁) ' -29- 經濟部智慧財產局員工消費合作社印製 476894 A7 ____B7___ 五、發明說明（27 ) 以接收主要路由資訊及使用者I D。基本上，此主要路由— 資訊被取得自聲頻音調，除了使用者I D之外。程式接著 到達一功能方塊1 5 0 8以找尋其相應於所接收之主要路 由資訊的製造商U R L，並接著回送必要的指令資訊至起 始P C 1 0 8以容許該P C連接至有關主要路由資訊之 目的地。之後’程式將到達一*功#方塊1 5 1 0以更新當 前處理之處理資料庫1 3 1 0。通常，路由資訊9 0 4將 被儲存爲具有相關I D s之單一域。如上文所述，提問檔 資料庫已關連與系統上之每個使用者的詳細提問檔，此系 統已啓動與它們的I D相關的軟體。因爲I D被傳送關連 與路由資訊，所以儲存於處理資料庫中者爲路由碼，其係 關連與所有傳輸至關連與該特定路由碼之系統的I D s。 一旦此處理資料庫已被更新，如上文所述，則處理可被轉 移回到節點3 1 2上之訂戶，以其來自提問檔資料庫 1 3 0 8之詳細的提問檔資訊。 提問檔資訊可被即時地或非即時地傳輸回至節點 3 1 2中之訂戶或製造商。一決定方塊1 5 1 2被提供以 達成此目的，其決定該傳輸是否爲即時的。假如是即時的 ，則程式將沿著一 “ Y ”路徑而到達一功能方塊1 5 1 4，其 中資訊將被立即傳遞至製造商或訂戶。程式將接著到達一 功能方塊1 5 1 6 ’其中該特定製造商或訂戶之帳單將被 更新於帳單資料庫1 3 1 6中。程式將接著到達一結束方 塊1 5 1 8。假如爲非即時的，則程式沿著“ N ”路徑移動至 一功能方塊1 5 2 0，其中設定稍後之傳輸且其被產生於 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I h ,---Γ-------------：----訂--------« (請先閱讀背面之注意事項再填寫本頁) -30- 476894 齊 % 丨才 ϊ f; 或者一 A 7 B7 五、發明說明（28 ) 處理資料庫中。於任一情況下，處理資料庫將產生所有關 連與一特定路由碼之資訊。 以一即時的處理’則使得一製造商有可能刊登一廣告 於雜誌中或者擺設一產品在架子上於一特定時刻。製造商 之後可監視當廣告或者產品被購買的時刻。當然，他們須 透過電腦來監看，其將產生某些延遲。然而，製造商可獲 取一非常即時的觀點有關一產品之流動爲何。例如，假如 一可樂製造商欲提供一促銷廣告於（例如）電視上，其指 示有一種新的可樂即將上架而最前面1 〇 0 0位將他們的 碼掃入網路之購買者將收到某種優惠’例如有機會臝得一 趟旅遊至佛羅里達州之某個有名的度假勝地或者某些其他 的刺激，則製造商將非常瞭解廣告被接收之狀況。此外， 廣告商將知道能接受的市場在哪裡。假如此廣告商，例如 ，以刊登電視廣告於十個城市且從某一城市收到了壓倒性 的回應，但是從其他城市卻收到極差的回應，則他將傾向 於相信其某一較差回應之城市並非一個良好的市場或者是 他所選擇的廣告媒體是非常差的。因爲廣告商可獲得一相 當立即的回應且亦滿意於其有關回應者之人口統計的回應 ，所以非常重要的資訊可被獲得於一相當短的時間。 應注意到所揭露之實施例不被限定於一單一來源p c 3〇2，而可包含大量透過一全球通訊往所連接之來源電 腦。此外，實施例不限定於一單一 ARS 3 單一廣告商伺服器3 1 2，而可包含多數ARS及廣告潭 系統，其個別被表示以A R S 3 1 4及廣告商伺服器户 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I h .-----------裝-----^----訂---------線 (請先閱讀势面之注t·事項再填寫本頁) -31 - 經濟部智慧財產局員工消費合作社印製 476894 Λ' ____ Γ37_______ 五、發明說明（29 ) 3 1 6之加入。同時應注意到此實施例非僅限定於全球通一 訊網，而亦可被使用以L A N、W A N、及對等者至對等 者組態。 亦應注意到所揭露之實施例並不限定於一種個人電腦 ，而亦可應用至，例如，一種網路電腦（Netwo r k Computer “ N e t P C ）、一種縮小版本的P C、或者任何容許使用者互 動及介面至資訊來源的系統。 上述技術之一種典型的應用係用以提供一觸發事件於 一節目期間，例如一運動事件。於第一範例中，此可由一 廣告商所產生。可想像其，由於高收視之運動節目的廣告 費用，意欲廣泛地利用此時段。假如，例如，一廣告商包 下1 5秒鐘之廣告時間，則他們可於他們的節目中插入一 含有路由資訊之音調。此路由資訊可接著被輸出至使用者 之P C，其將致使使用者之P C，經由網路，獲得資訊自 •一通常由廣告商所控制之遠端位置。此可爲一段較其所包‘ 下者更長之廣告的形式。此外，此可爲廣告之一種互動的 型式。介於具有嵌入式路由資訊的實際傳播節目與製造商 的網站之間的互動型式之一重要觀點爲下列事實：即，於 資訊中提供有關於使用者之P C及使用者本身之提問檔。 因此，一廣告商可實際地獲取有關其正在觀看他們的特定 廣告之人數的即時資訊以及有關那些人之背景的資訊、人 口統計資訊，等等。此可爲廣告商之一非常有價値的資產 〇 於另一範例中，節目之製作者，無論其爲廣播的節目 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I h ^-----------裝-----：----訂---------線 (請先閱讀背面之注i:事項再填寫本頁) -32- 經濟部智慧財產局員工消費合作fl印製 476894 Λ7 J37 五、發明說明（3% 、嵌入--·視頻帶中之節目、CD — ROM、DVD、或者- 卡帶，可容許使用者自動地存取其未顯示於螢幕上之額外 的資訊。例如，於一運動事件中，各種統計數據可從一遠 端位置被提供至使用者，僅藉由觀看者觀賞此節目。當這 些統計數據被提供時，則廣告商可被提供以人口統計資訊， 及有關使用者之背景資訊。此可爲重要的當，例如，使用 者可能錄下一運動節目時。假如製造商察覺此節目正被輸 出自某裝置於一往後時刻而非本身實際的廣播時，則此容 I午廣告商貫際地看見他們的程式仍正被使用以及什麼樣的 人正在使用它。另一方面，傳播者可決定上述之相同事並 實際地對廣告商索取往後廣播之額外的總額。此均由於其 路由資訊自動地’經由一 p c及一網路，將提供廣告商一 指示有關實際資訊被傳播之時刻的其他媒介。 其可被利用與上述實施例之媒體的其他型式爲例如： 廣告（如上文所討論者）、競賽、遊戲、新聞節目、教育· 、贈券促銷節目、示範媒體（樣本）、相片，其所有均可 被傳播於一私人網站或者一公有網站上。此均將提供能力 以容許即時介面與網路及遠端位置以獲得路由資訊且同時 容許即時收帳及結帳。 現在參考圖1 6，有顯示本發明之另一實施例，此爲 較佳實施例。於圖1 6之實施例中，相較於圖1之實施例 ’廣告商未提供廣告以一種音調之形式至傳播節目源 104。反之’節目源1〇4，其係遠離使用者Pc 1 1 2 ’現在被取代以一位於使用者P C 1 1 2本地之 本紙張尺度適用中國國家標準規格（210 x 297公爱） -----1--------*----„----訂--------- (請先閱讀背面之注意事項再填寫本頁) -33- 476894 經濟部智慧財產局員工消費合作社印製 Λ7 B7 五、發明說明（） 系統。此本地系統包括一聲頻提取器1 6 Ο ο 1其可操作-以接收任何數量之類比及數位輸入’例如’其輸入包含一 視頻卡帶記錄器（v C R ) 1 6 0 2以播放具有聲頻/視 頻內容之類比帶媒體、一數位視頻碟片（D V D )單元 1 6 0 4以播放具有數位聲頻/視頻內容之D V D碟片媒 體、一數位聲頻帶（DAT)單元1 6 0 6以播放具有數 位聲頻內容之聲頻帶媒體、及一光碟（CD)單元 1 6 0 8以播放具有數位聲頻內容之C D媒體。注意到每 個前述單元（16〇2、1604、1606及1608 )可直接連接至使用者p C 1 1 2以致其使用聲頻提取 器1 6 0 0之提取程序被執行於p C 1 1 2之內部。每 個媒體具有編碼於其上之可聞音調。這些可聞音調被聲頻 提取器1 6 0 0提取自個別的信號從一個或更多媒體，該 聲頻提取器1 6 0 0可以僅執行模板（template )匹配以 辨識並提取嵌入之音調資訊。此音調被接著播放以一聲頻 傳輸器1 6 1 2 (例如，揚聲器）。一聲頻接收器 1 6 1 4 (例如，一麥克風）連接至使用者P C 112 且可操作以接收聲頻音調自聲頻傳輸器1 6 1 2。類比聲 頻信號被接著由傳統裝置轉換爲一數位信號。 運作於使用者P C 1 1 2上之軟體回應其經由聲頻 接收器1 6 1 4所接收之聲頻音調，藉由檢測並解碼其音 調，且啓動一通訊程式（例如，一網路瀏覽器程式），其 可操作以經由數據機1 1 4通訊透過網路。運作於使用者 PC 1 1 2上之軟體組合一訊息包封，其含有指向 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --!---1-------------„----訂·-------- (請先閱讀t.面之注t·事項再填寫本頁) -34- 經濟部智慧財產局員工消f合作社印製 476894 _________ 五、發明說明（32) A R S 3 0 8之路由資訊及可聞音調之解碼的資訊。經-由通訊程式而運作於使用者P C 1 1 2上之軟fl幫助連 結本地節點Γ其中設置有使用者P C 1 1 2 )至A R S 3〇8 ( —中間節點位置），並傳輸訊息包封依據其儲存 於程式資訊資料庫1 1 6中之資訊經由一數據機1 1 4而 至其配置於網路上之A R S 3 0 8。 可暸解到其聲頻提取器1 6 0 0可操作以接受任何其 輸出含有聲頻信號之單元或系統。此外，可瞭解到其聲頻 提取器1 6 0 0可操作以透過一連接1 6 1 0接收含有聲 頻內容之類比或數位信號自使用者P C 1 1 2。例如， 假如使用者P C 1 1 2之使用者欲下載一聲頻或聲頻/ 視頻檔案自網路（未顯示）上之一遠端位置，其中該遠端 位置及使用者P C 1 1 2均配置於該網路上，則使用者 可接著執行該檔案以致其視頻部分被顯示於顯示1 1 8上 而其含有可聞音調之聲頻部分被輸出經由聲頻提取器 1 6〇〇而至使用者PC 1 1 2之聲頻傳輸器1 6 1 2 。一聲頻接收器1 6 1 4 (例如’一麥克風）可操作以接 收所有可聞聲頻信號，但是與機板上架構共同作用之下’ 僅回應那些嵌入之可聞音調。 現在參考圖1 7，有顯示透過使用者pc 1 1 2之 網路之互接的總槪略圖形，其於此被稱爲圖1 了中之使用 者P C 1 7 0 2。使用者P C 1 7〇2被互連與網路 3〇6 ，如參考圖3之上文中所述，以容許使用者p c 1 7 0 2傅遞所接收之可聞音調的已解碼資訊至A R s 本紙張尺度適用中國國家標苹（CNS)A.丨規格（210 X 297公釐） --!---1-------------：----訂--------- (請先閱讀背面之注*'事項再填寫本頁) -35- 經濟部智慧財產局員工消費合作社印製 476894 Λ7 B7 ___ 五、發明說明（33 ) 3 0 8。如上文所述，此傳遞操作係藉助於使用者P c * 1 7 0 2中之〜檢測操作◦使用者P C 1 7 0 2檢測其 接收自聲頻源1 7 〇 〇之可聞音調的存在。（此範例中之 聲頻源1 7 0 〇包括任一或更多聲頻源-V CR 16 0 2 、DVD 16〇4、DAT 1606、及 CD 1 6 0 8。）使用者p c 1 7〇2接著利用此資訊以連 接至ARS 3〇8，連同使用者PC }7〇2中之儲 存的資訊，並傳遞所接收之音調或者內含於其中之解碼的 資訊，或甚至內含於其中之資訊的一部分’至A R S 3 0 8。A R S 3 〇 8利用此資訊以比較與一相關資料 庫1 7 0 4以界定或關連所接收之音調資訊與網路3〇6 上之一目的地節點1 7 0 6的路由資訊。一旦A R s 3〇8已決定有路由資訊關連與其接收自使用者p c 1 7 0 2之音調資訊，則此資訊便被組合於一包封中並轉 送回至使用者PC 1702。使用者PC 17〇2接 著利用此重新定向之路由資訊以容許使用者p c 1 7 0 2連接與目的地節點1 7 0 6。此目的地節點 1 7 0 6可接著傳輸資訊回至使用者P C 1 7 0 2以網 頁之類的形式。如上文所述，一網路瀏覽器軟體程式被利 用以介面與A R S 3 0 8及目的地節點1 7 〇 6。 如一範例，考慮一種狀況，其中有一記錄公司與一擁 有網頁於目的地節點1 7 0 6上之零售出口店簽下合約以 控制使用者P C 1 7 0 2於網路上之使用者位置。記錄 公司嵌入一音調於媒體中以致使使用者p c 1 7 0 2連 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -36- —II---1-------------^----^---------^ (請先閒讀像面之注舍？事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 476894Referring now to FIG. 10 'there is a more detailed block diagram showing one of the embodiments of FIG. In this embodiment, 'PC 9 0 6 is divided into a pair of nodes', a first PC 1002 and a second PC 1004. PC 1002 is located on the node connected to user 908, and p c 1 0.04 is located on another node. p C 1 0 〇4 represents the paper size shown in Figure 3, applicable to China National Standard (CNS) A4 (210 X 297 mm) ----- -24- I l · ^ --------- --- install: -------- Order --------- line (Please read the precautions on the back before filling this page) 476894 Printed by A / B7 V. Description of the invention (22) ARS 308. PC 100 has a database-provided database 1 0 6 which is basically the advertiser database 3 1 0. Therefore, three nodes on the network 91.0 are required to implement the disclosed embodiment, namely, P C 1002, P C 1004, and the remote information node 9 12. The routing information 9 0 4 is used by PC 1 0 0 2 to send to PC 1 0 4 to determine the position of the remote information node 9 1 2 on the network 9 1 0. This is sent back to PC 1 0 0 2 and directly connected to the remote information node 9 1 2 and the information is retrieved from there to the user 9 0 8. Routing information 904 basically constitutes the main routing information. Referring now to FIG. 11, there is a schematic diagram showing how its network envelope is formed to transmit the main routing information to the PC 1004. Generally, the main routing information occupies a single domain, and the main routing information is then combined into a data packet with the subordinate routing information for transfer to the network 9 10. This is described in detail above. Referring now to FIG. 12, there is shown another embodiment of FIG. In this embodiment, the video source 900 is related to an optical area 1220, and an embedded video code is configured in the optical area 1220. The embedded video code can be quite complex or simple as a grid of black and white areas. Each area in the grid can have a black color to represent a logical "1" or a white area to represent a logical " 0 ". This will allow a digital chirp to be placed in the optical region 1 2 0 2. A sensor 1 2 0 4 may then be provided to sense the video code. In the above example, this will only require one column of optical detectors, one for each area in the grid to determine whether this is a logical "1" or a logical "0" state. One of the sensed videos was followed by this paper size applicable to China National Standard (CNS) A4 specification (210 X 297 mm) nn L, nn ϋ ϋ I n II · nn ϋ l ·-n ϋ n one-port, » n ϋ nn ϋ n ϋ I (Please read the precautions on the back before filling this page) -25- 476894 Printed by the Consumers' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Λ7 B7 V. Description of the invention () Output to PC 9 0 6 to facilitate Processing to determine the information it contains, where-the information contained constitutes the main routing information 904. After that, it is processed as described above with reference to FIG. 9. Referring now to FIG. 13, there is a block diagram showing an embodiment in which a user's question file can be passed to the original subscriber or manufacturer. PC 906 is related to a question file database 1 302, whose question file database 1 302 is operable to store a user's 908 question file. This question file is generated when the program (after initial installation) requests information to be entered to start the program. In addition to the question file, there is also a unique ID, which is provided to the user 908 in connection with the browser program that runs on PC 906. This is stored in a storage location represented by a square 1 304. This ID 1 3 0 4 can be accessed by a remote location such as a "cookie", which is information stored in one of the accessible locations in PC 9 06. The accessible location can actually be accessed by Accessed by a remote program running on a remote node. ARS 308, which basically constitutes PC 1 04 of FIG. 10, is operable to be associated with a question file database 1 308, and this question file database 1 308 is operable to store all users' data Question file. Question file database 1 3 0 8 is a combination stored in all question file database 1 3 0 2 that can be attached to the system. This is different from the information stored in database 3 10 (advertiser's database), which contains the intermediate destination table. When the routing information in the main routing information 9 0 4 is passed to ARS 3 08 and obtained from the original data package, the locating procedure described above is then executed to determine that the capital paper standard is applicable to Chinese national standards. (CNS) A4 specification (210 X 297 public love) -26- IU— Γ n flrws Hi n nfl n · ϋ ϋ ϋ I 11 an n —ϋ 1 · 11 n Order --------- line ( Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 Λ7] £ 24 5. Where the invention will be sent. Question file database 1 3 0 2 is then used for each process, where each process in the form of routing information received from the main routing information 9 4 is compared with the destination table 3 1 0 to determine its manufacturer Related to whom. It is then compared with the relevant I D 1 3 0 4 transmitted by the routing information in the main routing information 9 0 4 and then compared with the question file database 1 300 to determine whether a related question file is available. This information is stored in the processing database 1 3 1 0 so that, for each subsequent routing code received in the form of the information in the main routing information 9 0 4 will be associated with the ID s of each PC 9 0 6 1 3 0 4. The related question files in database 1 3 0 8 are stored and related to I ds 1 3 0 4 and can then be combined and transmitted to a subscriber for one of the subscriber nodes on the network 9 1 0 1 3 1 2 Referenced. The ARS 308 can perform this task in two modes, an immediate mode or a non-immediate mode. In real-time mode, each time a PC 9 0 6 accesses the advertiser database 3 1 0, the user's question file information is uploaded to the subscriber node 1 3 1 2. At the same time, the billing information is generated to the subscriber 1 3 1 2, which is stored in a billing database 1 3 1 6. As a result, ARS 308 can notify subscribers 1 3 1 2 about each transaction, those processed bills, and also provide subscribers 1 3 1 2 about who is accessing the routing information field for a particular routing code 9 0 4 Question file information for specific product ads for as described above. This information (once combined) can then be transmitted to subscribers 1 3 1 2 and also reflected in the billing information and stored in the billing information database 1 3 1 6. Referring now to Figure 14, there is a display flow chart to describe the storage user. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm). Ϋ 1_1 ni— nnn an m I · n an —wn II — N 口) 1 nnni I— I —a— I (Please read the notes on the back before filling out this page) -27- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 ί \ Ί Β7 25 V. Description of the invention ( ) The operation of the question file. The program is started in block 1 2 0 2 and then forwards to a function block 1 4 0 4 'where the system will prompt a question file at the beginning of the system. This start is a function 'which is set to start whenever the user initially loads the software he or she is provided with. The purpose is to generate a user question file 'in addition to the setting information'. Once the user performs this action, the program will reach a decision box 1406 to decide whether the user provides basic or detailed information. This is user selectable. If basic is selected, the program will reach a function block 1408, where the user will enter basic information such as name and serial number and possibly address. However, in order to stimulate the user to enter more information, the original prompt in the function box 1440 will provide such as coupons, discounts, etc. if the user is willing to enter additional information. If the user selects this option, then the program goes from decision block 1 4 0 6 to a function block 1 4 1 0 ° In function block 1 4 1 0, the user is prompted to enter specific information 'such as job, income level, General family history, demographic information and more. Any amount of information can be collected in this specific function block. Once all the information is collected, whether it is the basic mode or a more specific mode, the program will then reach the function block 1 4 1 2 'where this Information is stored locally. The program then reaches a decision box 1 4 1 4 to connect to the host or ARS 308. Usually the user is prompted to decide if he or she wants to send this information to the host at this time or later. If he or she chooses the option "Later", the program will reach a function box 1 4 1 5 to prompt the user to transmit it at a later time. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 male) Li) — dagger --- r ------------- ^ ---- order --------- (Please read the precautions on the back before filling in this page)- 28- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 Λ7 B7_., V. Description of Invention (26) Send this information. In the disclosed embodiment, the user will not be able to use the software-until the question file information is transmitted to the host. Therefore, the user may have to activate this function at a later time to connect with the host. If the user has chosen to upload the question file information to the host, the program will reach function block 1 4 1 6 to start the connection process and then to a decision block 1 4 1 8 to determine whether the connection was successful. If unsuccessful, the program will follow an "N" path to a decision block 1 4 2 0, which will advance to an error block 1 4 2 2 or return to the input of the connection decision block 1 4 1 8. Once connected, the program will then follow a “Y” path from decision block 1 4 to 8 to a function block 1 2 4 8 to send information about the question file with the ID of the computer or user to the host. This ID, as described above, is basically a "biscuit" in the computer, which is accessed by the program when it is transmitted to the host. This program will then reach a function block 1 4 3 0 to start the program so that at a later time, it can be operated without all setting information. Generally, all operations of this flowchart are performed as a "wizard", which guides the user through the setup process. Once completed, the program will reach a completion block 1 4 3 2. Referring now to FIG. 15, there is shown a flowchart describing the operation of the host when it receives a process. This program is started at the beginning of block 15 0 2 and then proceeds to decision block 15 0 4 where it is determined whether the system has received a routing request, that is, routing information 9 0 4 in the form of tones, etc., which is Embedding in the audio signal is as described above with reference to FIG. 9. The program will loop back to the input of decision block 1504 until the routing request has been received. At this point, the program will follow a "Y" path to a function block 1 506. The paper size applies to the Chinese National Standard (CNS) A4 (210 X 297 mm) ΙΛ-! --- r I ---- -------- ^ ---- Order --------- (Please read the precautions on the back before filling out this page) '-29- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 A7 ____B7___ 5. Description of the Invention (27) To receive the main routing information and user ID. Basically, this main route-information is obtained from audio tones, except for the user ID. The program then reaches a function block 1508 to find its manufacturer URL corresponding to the main routing information received, and then sends back the necessary command information to the starting PC 108 to allow the PC to connect to the main routing information Destination. After that, the program will arrive at a * work # box 1 5 1 0 to update the current processing database 1 3 1 0. Normally, the routing information 904 will be stored as a single domain with associated IDs. As mentioned above, the question file database has been associated with detailed question files for each user on the system, and the system has launched software related to their ID. Because I D is transmitted with related and routing information, the one stored in the processing database is the routing code, which is related to all I D s transmitted to the system that is related to that particular routing code. Once this processing database has been updated, as described above, processing can be transferred back to the subscriber on node 3 12 with detailed question file information from the question file database 1 308. Question file information can be transmitted back to the subscriber or manufacturer in node 3 1 2 in real time or non-real time. A decision block 1 5 1 2 is provided to accomplish this, which determines whether the transmission is immediate. If it is real-time, the program will follow a "Y" path to a function block 1 5 1 4 where the information will be immediately passed to the manufacturer or subscriber. The program will then arrive at a function block 1 5 1 6 ′ where the bill for that particular manufacturer or subscriber will be updated in the billing database 1 3 1 6. The program will then reach an end block 1 5 1 8. If it is not real-time, the program moves along a “N” path to a function block 1 5 2 0, in which the transmission is set later and it is generated from this paper. The standard of China National Standards (CNS) A4 (210 X 297 mm) I h, --- Γ -------------: ---- Order -------- «(Please read the notes on the back before filling in this (Page) -30- 476894 Qi% 丨 Only ϊ f; or A 7 B7 V. Invention Description (28) Processing database. In either case, the processing database will generate information related to a specific routing code. With an instant processing 'it is possible for a manufacturer to publish an advertisement in a magazine or place a product on a shelf at a particular moment. The manufacturer can then monitor the moment when the advertisement or product is purchased. Of course, they have to monitor it through a computer, which will cause some delay. However, manufacturers can get a very immediate perspective on what a product is moving. For example, if a cola manufacturer wants to provide a promotional advertisement on, for example, a television, which indicates that a new cola is coming soon and the top 1,000 buyers who scan their code online will receive Some kind of offer, such as a chance to get a naked trip to a famous resort in Florida or some other incentive, the manufacturer will be very aware of the situation of the advertisement being received. In addition, advertisers will know where the acceptable market is. If an advertiser, for example, had a television ad in ten cities and received an overwhelming response from one city, but received an extremely poor response from another city, he would tend to believe in one of his poor responses The city is not a good market or the advertising media he chooses is very poor. Because advertisers can get a fairly immediate response and are also satisfied with their demographic response to responders, very important information can be obtained in a relatively short time. It should be noted that the disclosed embodiment is not limited to a single source p c 302, but may include a large number of connected source computers via a global communication. In addition, the embodiment is not limited to a single ARS 3 single advertiser server 3 1 2, but may include most ARS and advertising pool systems, which are individually indicated as ARS 3 1 4 and advertiser server household paper size applicable to China National Standard (CNS) A4 specification (210 X 297 mm) I h .----------- install ----- ^ ---- order --------- line (Please read the note t and matters before the trend, and then fill out this page) -31-Printed by the Consumers 'Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 Λ' ____ Γ37 _______ V. Inventory (29) 3 1 6 was added. At the same time, it should be noted that this embodiment is not limited to the global communications network, but can also be configured with L A N, W A N, and peer-to-peer configurations. It should also be noted that the disclosed embodiments are not limited to a personal computer, but can also be applied to, for example, a network computer (Netwo rk Computer "Net PC", a reduced version of the PC, or any permitted user A system of interaction and interface to information sources. A typical application of the above technology is to provide a trigger event during a program, such as a sport event. In the first example, this can be generated by an advertiser. Imagine its Because of the advertising costs of high-profile sports programs, this time period is intended to be widely used. If, for example, an advertiser subscribes 15 seconds of advertising time, they can insert a tone containing routing information into their program This routing information can then be output to the user's PC, which will cause the user's PC to obtain information via the network from a remote location usually controlled by the advertiser. This can be a section more 'The latter is a longer form of advertising. In addition, this can be an interactive type of advertising. It lies between the actual dissemination of the program with embedded routing information. One of the important points of the interactive pattern between manufacturers' websites is the fact that the information is provided with question files about the user's PC and the user itself. Therefore, an advertiser can actually get information about what he is watching Real-time information on the number of people in their particular ad, as well as information about those people ’s background, demographic information, etc. This can be a very valuable asset for an advertiser. In another example, the producer of a show, regardless of It is a broadcast program. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm). I h ^ ----------- install -----: ---- order --------- line (please read the note i on the back: Matters before filling out this page) -32- Consumption Cooperation of Employees of the Intellectual Property Bureau of the Ministry of Economic Affairs fl printed 476894 Λ7 J37 V. Invention Description Programs embedded in video cassettes, CDs, ROMs, DVDs, or cassettes allow users to automatically access additional information that is not displayed on the screen. For example, in a sports event, various statistical data Can be provided to the user from a remote location, only by the viewer Reward this program. When these statistics are provided, the advertiser can be provided with demographic information and background information about the user. This can be important, for example, when the user may record a sports program. If the manufacturer perceives that the program is being output from a device at a later time than the actual broadcast itself, then the advertisers consistently see that their program is still being used and who is using it. It. On the other hand, the communicator can decide the same thing as above and actually ask the advertiser for the additional total amount broadcast later. This is because the routing information will be provided automatically by the PC and a network. One other medium indicating the moment when the actual information was disseminated. Other types of media that can be used with the above embodiments are, for example: advertising (as discussed above), contests, games, news programs, education, coupon promotion programs, demonstration media (samples), photos, all of them Can be distributed on a private website or a public website. This will provide the ability to allow real-time interfaces and network and remote locations to obtain routing information while allowing real-time billing and checkout. Referring now to FIG. 16, there is shown another embodiment of the present invention, which is a preferred embodiment. In the embodiment of FIG. 16, compared to the embodiment of FIG. 1, the advertiser has not provided an advertisement to the broadcast program source 104 in the form of a tone. On the contrary, 'program source 1104, which is far away from the user Pc 1 1 2' is now replaced by a local paper standard located on the user's PC 1 1 2 which applies Chinese national standard specifications (210 x 297 public love) --- --1 -------- * ---- „---- Order --------- (Please read the notes on the back before filling this page) -33- 476894 Ministry of Economic Affairs Printed by the Intellectual Property Bureau's Consumer Cooperative Λ7 B7 V. Invention Description () System. This local system includes an audio extractor 1 6 Ο ο 1 which is operable-to receive any number of analog and digital inputs 'for example' whose input contains A video cassette recorder (v CR) 1 6 0 2 to play analog tape media with audio / video content, a digital video disc (DVD) unit 16 0 4 to play DVD discs with digital audio / video content Media, a digital audio frequency band (DAT) unit 16 06 to play audio frequency band media with digital audio content, and a compact disc (CD) unit 16 0 8 to play CD media with digital audio content. Note that each The aforementioned units (1602, 1604, 1606 and 1608) can be directly connected to the user p C 1 1 2 so that they make The extraction procedure using the audio extractor 16 0 0 is executed inside p C 1 1 2. Each medium has audible tones encoded thereon. These audible tones are extracted by the audio extractor 16 0 0 from individual The signal from one or more multimedia, the audio extractor 16 0 0 can only perform template matching to identify and extract embedded tone information. This tone is then played by an audio transmitter 1 6 1 2 (eg , Speaker). An audio receiver 1 6 1 4 (eg, a microphone) is connected to the user PC 112 and is operable to receive audio tones from the audio transmitter 1 6 1 2. The analog audio signal is then converted by a conventional device to A digital signal. Software running on the user's PC 1 1 2 responds to the audio tones it receives via the audio receiver 1 6 1 4 by detecting and decoding its tones and activating a communication program (for example, a network Browser program), which is operable to communicate through the network via modem 1 1 4. The software package running on the user's PC 1 1 2 contains a message envelope that contains pointers to this paper standard applicable to Chinese national standards CNS) A4 specification (210 X 297 mm)-! --- 1 --------------------- Order · -------- (Please read first t. Face note t. Matters need to be completed on this page) -34- Employees of the Intellectual Property Bureau of the Ministry of Economic Affairs printed by the cooperative 476894 _________ V. Description of the invention (32) ARS 3 0 8 routing information and decoding of audible tones Information. Via-The soft fl operating on the user's PC 1 1 2 by the communication program helps to connect the local node Γ where the user's PC 1 1 2 is set to ARS 3 0 8 (—the location of the intermediate node) and transmits the message envelope According to the information stored in the program information database 1 16 through a modem 1 1 4 to ARS 3 0 8 which is arranged on the network. It can be understood that its audio extractor 16 0 is operable to accept any unit or system whose output contains audio signals. In addition, it can be understood that its audio extractor 16 0 is operable to receive analog or digital signals containing audio content through a connection 16 10 from the user P C 1 1 2. For example, if the user of user PC 1 1 2 wants to download an audio or audio / video file from a remote location on the network (not shown), the remote location and user PC 1 1 2 are both located at On this network, the user can then execute the file so that its video portion is displayed on display 1 8 and its audio portion containing audible tones is output to the user PC 1 1 through the audio extractor 1600. 2 audio transmitter 1 6 1 2. An audio receiver 1 6 1 4 (such as a 'microphone') is operable to receive all audible audio signals, but in conjunction with the on-board architecture 'responds only to those embedded audible tones. Referring now to FIG. 17, there is a general diagram showing the interconnection of the network through the user pc 1 12, which is referred to herein as the user P C 1 7 0 2 in FIG. 1. The user PC 1 702 is interconnected with the network 3 06, as described above with reference to FIG. 3, to allow the user pc 1 70 2 to pass the decoded information of the audible tone received to the AR s This paper size is applicable to China National Standard Apple (CNS) A. 丨 specifications (210 X 297 mm)-! --- 1 -------------: ---- Order- -------- (Please read the note on the back * 'matter before filling out this page) -35- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 476894 Λ7 B7 ___ V. Description of the invention (33) 3 0 8 . As described above, this transfer operation is performed by means of the user P c * 170 2 ~ detection operation. The user P C 1 70 2 detects the presence of an audible tone received from the audio source 17 00. (The audio source 1700 in this example includes any one or more audio sources-V CR 1602, DVD 1604, DAT 1606, and CD 1608.) User pc 1 7〇2 then Use this information to connect to ARS 308, together with the information stored in the user's PC} 702, and pass the received tones or decoded information contained in it, or even the information contained in it Part 'to ARS 3 0 8. ARS 300 uses this information to compare with a related database 1704 to define or correlate the received tone information with the routing information of a destination node 1706 on the network 3006. Once A Rs 308 has determined that there is routing information associated with the tone information it receives from the user pc 1 70 2, this information is combined in a packet and forwarded back to the user PC 1702. The user PC 1702 then uses this redirected routing information to allow the user pc 1 70 2 to connect to the destination node 1 700. This destination node 1 7 0 6 can then transmit the information back to the user PC 1 7 0 2 in the form of a web page or the like. As mentioned above, a web browser software program is used to interface with AR 308 and destination node 176. As an example, consider a situation in which a recording company signs a contract with a retail outlet that owns a web page at the destination node 1706 to control the user's position on the network. The recording company embeds a tone in the media so that the user's pc 1 7 0 2 even the paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -36- —II --- 1 ---- --------- ^ ---- ^ --------- ^ (please read the note on the first page? Please fill in this page first) The Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed 476894
IE 34 五、發明說明（） 接至零售出口店目的地節點，每當其可聞音調被傳輸自記〜 錄媒體時。例如，零售出口店可以是一家視頻/音樂商店 ，其希望將某些特殊品或新出品告知一使用者於記錄媒體 之播放期間的某些時刻。記錄公司可決定其一特定音調被 嵌入媒體上之一聲頻或視頻軌跡中，此媒體係‘關聯與網路 3〇6上之零售商的目的地節點1 7 0 6位址’並接著傳 輸此音調於適當時刻或者於節目中之適當點。此無需爲一 特定時刻，或者亦可爲節目中之一特定時刻。 因此，記錄公司可選擇性地控制位於網路3 0 6上之 一使用者位置的使用者P C 1 7 0 2以連接至一所欲的 目的地節點1 7 0 6，僅藉由加入一音調於記錄媒體中， 或者任何型式之編碼的資訊。此可爲使用者可察覺的或者 可爲無法察覺的。此外，嵌入之資訊可致使一光學耦合於 使用者P C 1 7 0 2與聲頻源1 7 0 0之間，而非一種 使用聲頻傳輸器1 6 1 2及聲頻接收器1 6 1 4之聲頻耦· 合裝置◦只需其某種碼或資訊被嵌入記錄媒體中且有某型 式之檢測器於使用者端以檢測此資訊以接著達成一透過網 路3 0 6之連接。A R S 3 0 8之設置容許記錄公司啓 動其封於相關資料庫1 7 〇 4之規律的更新。該更新可爲 新的聲頻或視頻發行，其係現今於相關資料庫1 7 0 4中 連結至其嵌入記錄媒體中的特別音調。以此方式，則使用 者之記錄媒體的重複使用致使新的資訊被顯示給使用者於 ，.·使用者P C 1 7 〇 2上，以防記錄媒體變爲“過時的”。 除了能夠傳輸其由P C 1 7 0 2所檢测的編碼資訊 本紙張尺度適用中國國家標準（CNS)/\4規格m〇 X 297公笼） -----------------------訂—-------- C請先閱讀背面之注*'事項再填寫本頁} -37- 經濟部智慧財產局員工消費合作社印製 476894 Λ7 B7__ 五、發明說明（35 ) 從使用者P c 1 7 0 2至A R S 3〇8之外’於使用— 者P C 1 7 0 2中之一使用者I D可被傳輸至A R S 3〇8。A R S 3 0 8中含有一使用者提問檔資料庫 1 7 0 8，其係由使用者所建立當軟體檢測程式最初被載 入時，其使用者提問檔係關連與使用者1 D。此使用者提 問檔資訊爲選配的，但是可爲A R S 3 0 8所利用於多 重目的。這些目的之一係其使用者提問檔資訊被附加至其 提取自相關資料庫1 7 0 4且傳遞回使用者P C 1702之路由資訊。當使用者PC 1702及其中的 瀏覽器程式聯繫目的地節點1 7 0 6時，則其接收自 A R S 3 0 8之使用者提問檔資訊便被附加於此。因此 ，目的地節點1 7 0 6將具有相關於其正聯繫目的地節點 1 7 0 6之使用者的資訊。由所揭露之架構所提供的彈性 是極大的，因爲相關資料庫1 7 0 4可被構成以保有關於 使用者之任何數量的資訊以使得其於特別時刻之特別記錄· 媒體的播放觸發不同資訊之顯示。 現在參考圖1 8，有顯示一流程圖以描述記錄媒體架 構上之操作。此程式被起始於一方塊1 8 0 0並接著前進 至一功能方塊1 8 0 2，其中使用者插入並播放記錄媒體 。接著至一功能方塊1 8 0 4，其中聲頻提取器1 6 0 〇 提取嵌入之音調信號自記錄媒體之聲頻/視頻信號於聲頻 /視頻源1 700。接著至一功能方塊1 8 0 6 ，其中聲 頻提取器1 6 0 0輸出音調信號至聲頻傳輸器丨6 1 2。 接著至一功能方塊1808，其中音調信號被接收入使用 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --1.1---!--------裝-----：----訂---------線 (請先閱讀t-面之注意事項再填寫本頁) -38- 476894 Λ7 B7 五、發明說明（36 ) 者P c 1 7 0 2 ，藉由將來自聲頻傳輸器1 6 1 2之聲- 頻音調信號耦合至聲頻接收器1 6 1 4。接著至一功能方 塊1 8 1 0 ，其中運作於使用者P C 1 7 0 2上之軟體 組合一中間節點路由訊息包封。此中間節點路由訊息包封 包含中間節點之路由資訊，於此特定範例中之中間節點爲 A R S 3 0 8。此外，中間節點路由訊息包封含有音調 信號或產品辨識器資訊，其係解碼自音調信號如提取自記 錄媒體者。接著.至一功能方塊1 8 1 2，其中運作於使用 者P C 1 7 0 2上之軟體啓動一網路瀏覽器以傳輸中間 節點路由訊息包封透過網路3 0 6。 接著至一功能方塊1 8 1 4，其中訊息包封被傳輸至 中間節點（A R S 3 0 8 )。接著至一功能方塊 1 8 1 6，其中一匹配程序發生，其中音調信號及解碼之 產品資訊被獲得自訊息包封且匹配與其位於相關資料庫 1 7 0 4上之相應的音調信號資訊。接著至一決定方塊 1 8 1 8，其中匹配程序被執行而假如未達成匹配時，則 流程沿著“ N ”路徑至一功能方塊1 8 2 0，其中一訊息被回 至使用者以指示其匹配不成功。假如有一匹配發生，則流 程沿著“ Y ”路徑至一功能方塊1 8 2 2，其中一目的地節點 訊息包封被組合與其相應於音調信號之目的地節點的路由 資訊。接著至一功能方塊1 8 2 4，其中此具有目的地節 點之路由資訊的目的地訊息包封被傳輸回至使用者p C 1 7 0 2。接箸至一功能方塊1 8 2 6 ，其中使用者P C 1 7 0 2被接箸重新指向以連接至自的地節點1 7 〇 6。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ------------------r---訂·-------- (請先閱讀t面之注意事項再填寫本頁) -39- 476894 經濟部智慧財產局員工消費合作社印製 A7 B7 27 五、發明說明（） 接著至一功能方塊1 8 2 8 ，其中目的地節點1 7 0 6接-著回送資訊以顯示給使用者PC 1702，依據目的地 節點訊息包封中所提供之音調信號資訊°接著至一結束點 1 8 3 0 ，其中程式終止。 綜言之，提供有一種方法以容許一使用者P c被控制 以達成一連接於使用者P c與網路上的目的地節點之間。 此被促成經由一聲頻源，例如具有一嵌入聲頻信號之記錄 媒體。當記錄媒體被播放時，聲頻信號被一聲頻提取器提 取並傳輸至使用者P C，且由一運作於使用者P C之背景 中的程式所檢測。一旦可聞音調被檢測，則一網路瀏覽器 被啓動，且音調或關連與該音調之解碼的產品辨識器資訊 被傳輸至網路上之一 A R S。A R S接著將接收自使用資 訊之使用者P C的資訊比較與一相關資料庫。此相關資料 庫含有網路上之各個目的地節點的路由資訊。當一匹配發 生時，則匹配資訊被接著傳遞回至使用者P C且此被利用‘ 以將使用者P C發送至相應於可聞音調之特定的目的地節 點以顯示其資訊。 雖然較佳實施例已被詳細地敘述，應瞭解其各種改變 、取代及變異亦可被實施而不會背離其由後附之申請專利 範圍所界定之本發明的精神及範圍。 本紙張尺度適用中國國家標準（CNS)A4規格X 297公髮） --Μ ^---1--------裝-----：----訂---------線 (請先閱讀背面之注意事項再填寫本頁) -40-IE 34 V. Description of the invention () Connected to the destination node of the retail outlet, whenever its audible tones are transmitted to the recording media. For example, a retail outlet can be a video / music store that wants to inform a user of certain special or new products at certain times during the playback of the recording medium. The recording company may determine that a particular tone is embedded in an audio or video track on the media, which is 'associated with the retailer's destination node 1706 address on the Internet 3 06' and then transmits this Tone at the right time or at the right point in the show. This need not be a specific time, or it may be a specific time in the program. Therefore, the recording company can selectively control a user PC 1 7 2 located at a user position on the network 3 06 to connect to a desired destination node 1 7 6 by only adding a tone Encoded information in recording media, or any type. This may be perceptible by the user or may be imperceptible. In addition, the embedded information can cause an optical coupling between the user's PC 1702 and the audio source 170, rather than an audio coupling using an audio transmitter 1612 and an audio receiver 1614. · Combined device ◦ It only needs some kind of code or information to be embedded in the recording medium and a certain type of detector on the user side to detect this information and then achieve a connection through the network 306. The setting of A R S 308 allows the recording company to initiate regular updates of its sealing in the relevant database 17 0 4. The update can be a new audio or video release, which is now linked to its special tone embedded in the recording media in the relevant database 1704. In this way, the re-use of the user's recording medium causes new information to be displayed to the user on the user's PC 172, in case the recording medium becomes "obsolete." In addition to being able to transmit the coded information detected by PC 1 700, this paper size applies Chinese National Standard (CNS) / \ 4 specifications m〇X 297 male cage) ------------- ---------- Order ---------- C Please read the note on the back * 'Matters before filling out this page} -37- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs B7__ 5. Description of the invention (35) From user P c 1 7 0 2 to ARS 3 0 8 'out of use — one of the user's PC 1 7 2 user ID can be transmitted to ARS 3 0 8. A R S 3 0 8 contains a database of user question files 1 708, which is created by the user. When the software detection program is initially loaded, the user question files are related to user 1 D. This user's question file information is optional, but can be used for multiple purposes by AR 308. One of these purposes is that its user question file information is appended to its routing information extracted from the relevant database 174 and passed back to the user PC 1702. When the user PC 1702 and the browser program therein contact the destination node 17 0 6, the user question file information received from A R S 3 0 8 is appended here. Therefore, the destination node 1706 will have information about the user that it is contacting the destination node 1706. The flexibility provided by the disclosed architecture is great because the related database 1704 can be structured to hold any amount of information about the user so that his special record at a particular moment · media playback triggers different information Of display. Referring now to FIG. 18, there is shown a flowchart to describe the operation on the recording medium architecture. This program is started in a block 1 800 and then proceeds to a function block 18 2 in which the user inserts and plays a recording medium. Then go to a function block 1804, where the audio extractor 1660 extracts the embedded tone signal from the audio / video signal of the recording medium to the audio / video source 1700. Then go to a function block 18 0 6, in which the audio extractor 16 0 outputs the tone signal to the audio transmitter 6 12. Then proceed to a function block 1808, in which the tone signal is received using the paper size applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) --1.1 ---! -------- install- ----: ---- Order --------- line (please read the precautions of t-face before filling this page) -38- 476894 Λ7 B7 V. Description of Invention (36) P c 1 7 0 2 by coupling the sound-to-frequency tone signal from the audio transmitter 16 2 to the audio receiver 16 1 4. Then it goes to a functional block 1810, where the software running on the user PC 1702 combines an intermediate node to route message encapsulation. This intermediate node routing message packet contains the routing information of the intermediate node. In this particular example, the intermediate node is A R S 308. In addition, the intermediate node routing message packet contains the tone signal or product identifier information, which is decoded from the tone signal, such as extracted from the recording media. Then, go to a function block 1 8 1 2 in which the software running on the user PC 1 7 0 2 starts a web browser to transmit intermediate node routing information packets through the network 3 0 6. Then go to a function block 1 8 1 4 in which the message packet is transmitted to the intermediate node (A R S 3 0 8). Then proceed to a function block 1 8 1 6 in which a matching process occurs, in which the tone signal and decoded product information are obtained from the message envelope and matched with the corresponding tone signal information located in the related database 1 700. Then proceed to a decision block 1 8 1 8 where the matching procedure is executed and if no match is reached, the flow follows a "N" path to a functional block 1 8 2 0 where a message is returned to the user to indicate it The match was unsuccessful. If a match occurs, the process follows the "Y" path to a function block 1 822, where a destination node message package is combined with the routing information of the destination node corresponding to the tone signal. Next to a function block 1 8 2 4 where the destination message packet with the routing information of the destination node is transmitted back to the user p C 1 7 0 2. It is connected to a functional block 18 2 6, where the user PC 1 70 2 is redirected to connect to the ground node 1 7 06. This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) ------------------ r --- ordering ------- -(Please read the precautions on page t before filling out this page) -39- 476894 Printed by A7 B7 of the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 27 V. Description of the invention The ground node 1 7 0 6-sends back information to display to the user PC 1702, according to the tone signal information provided in the destination node's message envelope, then proceeds to an end point 1 830, where the program terminates. In summary, a method is provided to allow a user P c to be controlled to achieve a connection between the user P c and a destination node on the network. This is facilitated via an audio source, such as a recording medium with an embedded audio signal. When the recording medium is played, the audio signal is extracted by an audio extractor and transmitted to the user PC, and is detected by a program operating in the background of the user PC. Once the audible tone is detected, a web browser is launched and the tone or product identifier information associated with the decoding of that tone is transmitted to one of the networks A R S. A R S then compares the information received from the user PC using the information to a related database. This related database contains routing information for each destination node on the network. When a match occurs, the match information is then passed back to the user PC and this is used to send the user PC to a specific destination node corresponding to the audible tone to display its information. Although the preferred embodiments have been described in detail, it should be understood that various changes, substitutions and variations can be implemented without departing from the spirit and scope of the present invention as defined by the scope of the appended patents. This paper size is applicable to China National Standard (CNS) A4 size X 297.) --M ^ --- 1 -------- install -----: ---- order ----- ---- Line (Please read the precautions on the back before filling this page) -40-