TW470891B - Method and apparatus for embedding routing information to a remote web site in an audio/video track - Google Patents

Method and apparatus for embedding routing information to a remote web site in an audio/video track Download PDF

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Publication number
TW470891B
TW470891B TW089115555A TW89115555A TW470891B TW 470891 B TW470891 B TW 470891B TW 089115555 A TW089115555 A TW 089115555A TW 89115555 A TW89115555 A TW 89115555A TW 470891 B TW470891 B TW 470891B
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Taiwan
Prior art keywords
information
user
node
network
unique code
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TW089115555A
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Chinese (zh)
Inventor
Jeffry Jovan Philyaw
David Kent Mathews
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Digital Convergence Corp
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Priority claimed from US09/378,222 external-priority patent/US6970914B1/en
Application filed by Digital Convergence Corp filed Critical Digital Convergence Corp
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Publication of TW470891B publication Critical patent/TW470891B/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60—Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Library & Information Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

A redirect system is provided which is operable to redirect information over a network (1610). This information is associated with a compressed MP3 audio file which is initially transmitted through the network from a source (1612) to a user PC (1600). The user PC (1600) will then play the information and, upon playing the information, embedded information within the audio file will be detected by an application program (1604). This will cause a browser (1602) to launch and route the embedded information to an intermediate node (1620). This information will be matched with information in a database (1624), which information provides routing information to a producer location (1614). This is transmitted back to the user PC(1600) which will then effect a connection with the producer (1614) to either view in the simple case a web page and, in the more complex case, actually transmit information from the database (1624) through the user PC (1600) to the producer (1614) to provide a customized communication in the form of a customized web page.

Description

470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（1 ) 技術領域 本發明係有關一種電腦控制之方法，而更明確地係用 以自動地指示電腦上之一網路瀏覽器應用程式擷取及顯示 資料以回應一類比信號。 背景技術 隨著連接至"網際網路'之電腦使用者數量的增加， 許多公司均尋求由此一大群使用者基礎所提供之大量的商 業機會。例如，一種現存的技術容許一電視T V 〃 ） 信號觸發一電腦回應，其中消費者將被導引至一個人化之 網頁。觸發信號之來源可爲一電視、錄影機、或音響。例 如，假如一觀眾正觀看某一電視節目，其中有一廣告商提 供觀眾票選，則廣告商可傳送一唯一的信號於電視信號中 ，此信號係控制一種觀眾之電腦上已知爲"瀏覽器〃的程 式以自動地顯示廣告商之網頁。觀眾接著只要做出一選擇 ，其接著被傳送回到廣告商。 爲了提供觀眾使用此技術以回應許多公司之能力，則 公司資訊及一致資源定址器（Uniform Resource Locator '' U R L 〃 ）之一資料庫被必要地保持於觀眾之電腦中，其 需要連續的更新。URL s爲其辨識網際網路上之資源的 資料的短字串：文件、影像、可下載檔案、服務、電子信 箱、及其他資源。U R L s使得資源可利用於數種命名技 術之下，以及存取方法例如Η T T P、F 丁 P、及網際網 路郵件可定址於相同的簡單方式之下。URL s將冗長的 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------—裝----I---訂--------t ^ (請先閱讀背面之注意事項再填寫本頁) -4- 470891 A7 B7 經濟部智慧財產局員工消费合作社印製 五、發明說明（2 ) ''登錄此伺服器，接著發給此神奇指令…〃簡化至單一的 點選（click )。網際網路使用U R L s以指明其他伺服器 上之檔案的位置。U R L包含被存取之資源的型式（例如 Web、gophe r、FTP)、伺服器之位址、及檔 案之位置。U R L可指向任何連線電腦上之任何檔案。目 前的科技需要觀眾執行週期性的更新以獲得最當前的 U R L資料庫。目前科技之此型態是麻煩的，因爲更新程 序需要下載資訊至觀眾之電腦。此外：於執行更新時之誤 差的可能性、以及於後來電腦當機之情況下之重新更新的 必要性’進一步使得此程序變得複雜。此外，目前的科技 被限定於其可被儲存於資料庫中之公司的數目。此爲一項 重要的限制，因爲由網際網路所提供之全球存取及連線以 執行線上商務之公司數目需要一巨大的資料庫。 發明槪述 於此所揭露及請求之本發明包括一種方法及設備以利 用一聲頻節目來達成網路上的使用者節點與網路上的目的 地節點之間的連結。聲頻節目被播放於使用者之節點，其 中聲頻節目中嵌入有一唯一碼。此唯一碼於聲頻節目之播 放期間被檢測於使用者之節點上，爲回應其檢測，則有關 唯一碼之資訊被傳輸透過網路而至網路上之一中間節點。 於中間節點上，此接收之唯一碼被比較與唯一碼之一資料 庫，該資料庫係關連與路由資訊。路由資訊界定多數目的 地節點之網路上的位置。因爲每個儲存於資料庫中之唯一 (請先閲讀背面之注意事項再填寫本頁) 裝470891 Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the Invention (1) Technical Field The present invention relates to a computer-controlled method, and more specifically, to automatically instruct a web browser on a computer. The application captures and displays data in response to an analog signal. BACKGROUND With the increase in the number of computer users connected to the " Internet, " many companies are seeking a large number of business opportunities provided by this large user base. For example, an existing technology allows a TV TV signal to trigger a computer response in which the consumer will be directed to a personalized webpage. The source of the trigger signal can be a television, video recorder, or stereo. For example, if a viewer is watching a television program and one of the advertisers provides audience votes, the advertiser can send a unique signal to the television signal that controls a viewer's computer known as " Browser 〃 program to automatically display the advertiser's webpage. The viewer then simply makes a choice, which is then transmitted back to the advertiser. In order to provide viewers with the ability to use this technology in response to many companies, a database of company information and Uniform Resource Locator (U R L 〃) is necessary to be maintained in the viewer's computer, which needs to be continuously updated. URLs are short strings of information that identify resources on the Internet: documents, images, downloadable files, services, e-mail, and other resources. U R L s makes resources available under several naming techniques, and access methods such as T T P, F D P, and Internet mail can be addressed in the same simple way. URL s will apply the lengthy paper size to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ---------- Installation ---- I --- Order ------- -t ^ (Please read the notes on the back before filling this page) -4- 470891 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Description (2) '' Log in to this server and send it to this Fantastic instructions ... 〃 Simplified to a single click. The Internet uses URLs to indicate the location of files on other servers. U R L contains the type of resource being accessed (eg Web, gopher, FTP), the address of the server, and the location of the file. U R L can point to any file on any connected computer. Current technology requires viewers to perform periodic updates to obtain the most current U R L database. At present, this type of technology is troublesome because the update program needs to download information to the viewer's computer. In addition: the possibility of errors in performing the update and the necessity of re-updating in the event of a computer crash later 'further complicates this procedure. In addition, current technology is limited to the number of companies that can be stored in the database. This is an important limitation because the number of companies providing global access and connectivity to perform online commerce provided by the Internet requires a huge database. SUMMARY OF THE INVENTION The invention disclosed and claimed herein includes a method and device for utilizing an audio program to achieve a connection between a user node on a network and a destination node on the network. The audio program is played at the user's node, where a unique code is embedded in the audio program. This unique code is detected on the user's node during the broadcast of the audio program. In response to the detection, the information about the unique code is transmitted through the network to an intermediate node on the network. At the intermediate node, the received unique code is compared with a database of one of the unique codes, which database is related to routing information. Routing information defines the location on the network of most destination nodes. Because each stored in the database is unique (please read the precautions on the back before filling this page).

« n 1 H ----訂---------線' 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） .-5- 470891 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（3 ) 碼係關連與一個或更多目的地節點，所以其接收之唯一碼 與資料庫中之唯一碼的匹配便界定了相應的路由資訊。此 路由資訊接著被利用以透過網路而產生目的地節點與使用 者節點之間的連接，以致其目的地節點可接著傳送資訊至 使用者節點。 於本發明之其他型態中，使用者節點被連接至目的地 節點，藉由首先將其決定待被儲存於資料庫中並相應於接 收之唯一碼的路由資訊傳輸爲至使用者節點。使用者節點 接著利用此接收之路由資訊以達成從使用者節點連結至目 的地節點。爲回應藉由路由資訊而被連接至使用者節點， 則目的地節點接著可操作以轉移資訊至使用者之節點。 於本發明之又另一型態中，使用者之節點包含其唯一 地辨識使用者節點之使用者I D資訊。於中間節點上之資 料庫包含一儲存之提問檔，其係關連與使用者節點之使用 者I D資訊。當資訊透過網路而被傳輸至有關唯一碼之中 間節點時，則使用者I D資訊亦被一同傳輸至中間節點。 於匹配操作期間，其關連與使用者I D資訊之使用者提問 檔資訊被接著提取並傳輸回至使用者之節點，如同其路由 資訊之附加物。此使用者I D資訊將接著被傳遞至目的地 節點，目的地節點接著利用此使用者I D資訊以一預先決 定的方式。 圖形簡述 爲了更完整瞭解本發明及其優點’故參考下列結合伴 &lt;請先閱讀背面之注意事項再填寫本頁) -l·.. r,裝 ----訂---------線一 本紙張尺度適用中國國家標準（CNS&gt;A4規格（210 X 297公釐） -6- 470891 A7 B7 五、發明說明（4 ) 隨圖形之敘述，其中： 圖1顯示較佳實施例之一方塊圖； (請先閱讀背面之注意事項再填寫本頁) 圖2顯示本實施例中所利用之電腦零件； 圖3顯示透過一全球網路之系統互動； 圖4 a - 4 e顯示其傳輸於較佳實施例所使用的來源 p C與網路伺服器之間的各種訊息包封（packet );及 圖5爲一流程圖以描述依據較佳實施例之系統的操作 〇 圖6顯示由廣告商參考伺服器（Advertiser Reference Server '' A R S 〃 ）所採行之動作的流程圖； 圖7顯示介於來源電腦與A R S之間的互動作程序之 一流程圖； 圖8顯示依據較佳實施例之用以接收修改的U R L / 廣告商產品資料的網路瀏覽器頁； 圖9顯示所掲露之實施例之一簡化的方塊圖； 圖1 0顯示圖9之實施例之一更詳細的簡化方塊圖； 圖1 1顯示一種用以執行路由操作之方法的槪略圖； 經濟部智慧財產局員工消費合作社印製 圖1 2顯示利用視頻影像中之一光學區域以產生路由 資訊之另一實施例的方塊圖； 圖1 3顯示一方塊圖以說明依所揭露之實施例之一提 問檔（profile )的產生； 圖1 4顯示一流程圖以產生提問檔並儲存於A R S ; 圖1 5顯示一流程圖以處理提問檔資訊當資訊被發送 至一使用者時； 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 470891 Α7 Β7 五、發明說明（5 ) 圖1 6顯示本發明之另一實施例的方塊圖； 圖1 7顯示其被組合於圖1 6之實施例的信頭之槪略 圖形； 圖1 8顯示一流程圖以描述傳輸Μ P 3聲頻之操作； 圖1 9顯示一流程圖以控制使用者P C啓動瀏胃器； 及 圖2 0顯示一流程圖以描述操作聲頻播放器軟體的_ 作。. _ 主要元件對照表 100 廣告商資料輸入裝置 101 傳輸站 102 調變器 10 4 電視節目源 106 混合裝置 1〇7 ，1 0 9 天線 108 通訊連結 經濟部智慧財產局員工消费合作社印製 (請先閱讀背面之注意事項再填寫本頁) 110 接收器 111 聲頻信號 111 聲頻信號 112 個人電腦 113 線路 114 數據機連接 116 程式檔案區域 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -3- 470891 A7 B7 五、發明說明（6 ) 117 接收站 118 顯示 2 0 4 電腦 2 0 6 音效卡 208 內部數據機 2 12 網頁 302 來源電腦 3 0 4 介面 . 306 全球通訊網 308 廣告商參考伺服器 3 10 資料庫 312 廣告商伺服器«N 1 H ---- Order --------- Line 'This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) .-5- 470891 A7 B7 Intellectual Property of the Ministry of Economic Affairs Printed by the Bureau ’s Consumer Cooperatives. 5. Description of the Invention (3) The codes are related to one or more destination nodes, so the matching of the unique code it receives with the unique code in the database defines the corresponding routing information. This routing information is then used to generate a connection between the destination node and the user node through the network, so that its destination node can then send the information to the user node. In other forms of the present invention, the user node is connected to the destination node, and the routing information that is determined to be stored in the database and corresponding to the received unique code is first transmitted to the user node. The user node then uses the received routing information to reach the destination node from the user node. In response to being connected to the user node by routing information, the destination node is then operable to transfer the information to the user's node. In yet another form of the invention, the user's node includes user ID information that uniquely identifies the user node. The database on the intermediate node contains a stored question file which is related to the user ID information of the user node. When the information is transmitted to the intermediate node of the unique code through the network, the user ID information is also transmitted to the intermediate node together. During the matching operation, the user question related to the user ID information is then extracted and transmitted back to the user's node, as an addition to its routing information. This user ID information will then be passed to the destination node, and the destination node will then use this user ID information in a predetermined manner. In order to understand the present invention and its advantages more completely, please refer to the following partners <Please read the notes on the back before filling out this page) -l · .. r, install ---- order ----- ---- Line 1 paper size applies to Chinese national standard (CNS &gt; A4 size (210 X 297 mm) -6- 470891 A7 B7 V. Description of the invention (4) With the description of the graphics, of which: Figure 1 shows better Block diagram of one of the embodiments; (Please read the notes on the back before filling out this page) Figure 2 shows the computer parts used in this embodiment; Figure 3 shows the system interaction through a global network; Figure 4 a-4 e shows various message packets transmitted between the source p C and the network server used in the preferred embodiment; and FIG. 5 is a flowchart to describe the operation of the system according to the preferred embodiment. Figure 6 shows a flowchart of actions performed by the Advertiser Reference Server (ARS 〃); Figure 7 shows a flowchart of an interactive process between the source computer and the ARS; Figure 8 shows Receiving Modified URL / Advertiser Product According to Preferred Embodiment Figure 9 shows a simplified block diagram of one of the disclosed embodiments; Figure 10 shows a more detailed simplified block diagram of one of the embodiments of Figure 9; Figure 11 shows a A schematic diagram of a routing operation method; Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs; Figure 12 shows a block diagram of another embodiment that uses an optical area in a video image to generate routing information; and Figure 13 shows a block diagram. To illustrate the generation of a question profile according to one of the disclosed embodiments; Figure 14 shows a flowchart to generate a question file and store it in ARS; Figure 15 shows a flowchart to process the question file information when the information is sent To a user; This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 470891 A7 B7 V. Description of the invention (5) Figure 16 shows a block diagram of another embodiment of the present invention; Figure 17 shows a schematic diagram of the letterhead combined with the embodiment of Figure 16; Figure 18 shows a flowchart to describe the operation of transmitting MP3 audio; Figure 19 shows a flowchart to control the user PC launches gastroscopy And FIG. 20 shows a flowchart to describe the operation of operating the audio player software .. _ Main component comparison table 100 Advertiser data input device 101 Transmission station 102 Modulator 10 4 TV program source 106 Mixing device 107 1 0 9 Antenna 108 Communication link Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs (please read the precautions on the back before filling out this page) 110 Receiver 111 Audio Signal 111 Audio Signal 112 Personal Computer 113 Line 114 Modem Connection 116 Program File area This paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 mm) -3- 470891 A7 B7 V. Description of invention (6) 117 Receiving station 118 Display 2 0 4 Computer 2 0 6 Sound card 208 Internal Modem 2 12 Web Page 302 Source Computer 3 0 4 Interface. 306 Global Communications Network 308 Advertiser Reference Server 3 10 Database 312 Advertiser Server

3 14 A R S3 14 A R S

316 廣告商伺服器A 400，402，404，406，408 訊息 包封 ---，---^-----•裝--------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 8 0 0 電 腦 顯 示 8 〇 2 瀏 覽 器 頁 8 0 4 U R L 網頁 8 0 6 域 9 0 2 視 頻 源 9 〇 4 路 由 資 訊 9 0 6 P C 9 0 8 使 用 者 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -9- 470891 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（ 9 10 9 12 10 0 2 10 0 4 10 0 6 12 0 2 12 0 4 1 3 0. 2 13 0 4 13 10 13 12 13 16 16 0 0 16 0 2 16 0 4 16 0 6 16 10 16 12 16 13 16 14 16 18 16 2 0 16 2 4 16 3 2 網路 網路節點 .第一P C 第二P C 資料庫 光學區域 感應器 1 3 0 8 提問檔資料庫 ID 處理資料庫 用戶節點 帳單資料庫 使用者P C 瀏覽器軟體 應用程式 聲頻播放器程式 全球通訊網路 聲頻源節點 1630 聲頻輸出裝置 製造商節點 硬碟 A R S位置 MP 3信頭資料庫 路徑 (請先閱讀背面之注意事項再填寫本頁) 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -10- 470891 Α7 Β7 五、發明說明（8 ) 1700 MP3聲頻磁軌 17 10 產品信頭 (請先閱讀背面之注意事項再填寫本頁) 17 12 路由資訊域 17 14 使用者I D域 1716 ARS路由域 1718 TCP/IP架空資訊域 1720 再路由資訊域 1 7 2. 2 使用者資訊域 _ 1 7 2 4 產品資訊域 1726 使用者PC路由域 1728 TCP/IP架空資訊域 1730 製造商路由域 1732 使用者資訊域 1734 產品資訊域 1736 TCP/IP架空資訊域 本發明之詳細敘述 經濟部智慧財產局員工消費合作社印製 現在參考圖1 ，其顯示經由一傳輸透過一利用TV之 無線系統之聲頻音調以控制一個人電腦（&quot;P c 〃 ） 1 1 2之系統的方塊圖。於圖1所顯示之實施例中’提供 有一傳輸站1 0 1及一接收站1 1 7，此兩者被連接經由 一通訊連結（link ) 1 08。傳輸站1 〇 1包括—電視節 目源1 〇 4，其能夠產生一種包括視頻與聲頻之傳播信號 形式的節目。此係傳輸經由傳統的技術，沿著以適當頻率 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -11 - 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（9 ) 之波道。節目源被輸入至一混合裝置1 〇 6 ’此混合裝置 能夠操作以混合於一聲頻信號。聲頻信號被取得自一聲頻 源1 0 0，其包括一被接著調變於一載波上之編碼的聲頻 信號，此載波被結合與電視節目源1 〇 4。此信號結合可 被執行於聲頻位準，或者其甚至可被執行於R F位準以一 不同載波之形式。然而，較佳的方法係僅將來自調變器 1 0 2之聲頻信號相加入其由電視節目源1 〇 4所產生之 節目的聲頻波道。其輸出從混合裝置1 0 6被提供以傳播 信號之形式而至一天線1 0 7，其透過通訊連結1 0 8而 將資訊傳輸至接收側上之一天線1 0 9。 於系統之接收側上，提供有一傳統的接收器1 1 0， 例如電視。此電視提供一揚聲器輸出，其提供一可聞（ audible )信號給使用者。此信號通常係關連與節目。然而 ，於所揭露之實施例中的接收器1 1 0亦提供一聲頻輸出 插座（pck )，此爲R C A型插座。此插座被利用以提供 一線路1 1 3上之聲頻輸出信號，其係由一聲頻信號 1 1 1所表示。此線路1 1 3提供所有透過通訊連結 108所接收之聲頻至PC 112上之聲頻輸入埠中的 PC 1 12。然而，應瞭解到，雖然一直接的連接被顯 示從接收器1 10至PC 1 12，實際上可有一麥克風 拾音器（pickup )於PC 1 1 2上，此拾音器可拾取聲 頻信號。於所揭露之實施例中，由廣告商資料輸入裝置 1 0 0所產生之聲頻信號是人類耳朵可聽得見的，且因而 可被使用者聽見。因此’無須特殊的濾波器以提供此聲頻 本&amp;張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐) ---- -12- -------!-----裝--------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（10) 至 P C 112。 PC 1 1 2可操作以運作程式於其上，其程式通常 被儲存於一程式檔案區域1 1 6中。這些程式可以是任何 型式之程式，例如文字處理程式、應用程式，等等。於所 揭露之實施例中，其被利用於此系統之程式被稱爲一種'' 瀏覽器〃 。P C 1 1 2運作一瀏覽器程式以幫助網路上 之資訊的存取，例如，已知爲''網際網路（Internet ) 〃或 者全球資訊網（World-WUd-Web ''W g b 〃 ）之全球通訊 網路。瀏覽器爲一種用以存取資訊之超本文（hypertext ) 連結的應用程式。超本文爲一種術語用以描述資料處理系 統內之資訊的特定組織，及呈現給使用者之樣態。其利用 電腦之能力以將來自各種來源之資訊連結在一起以提供使 用者可以探索特定主題之能力。使用於書本上之傳統的呈 現型式利用一種資訊之組織，其由於媒介而有所限制，即 ，固定之尺寸、依序的紙頁。然而，超本文系統使用大量 文字或其他型式資料之單元，例如影像資訊、圖形資訊、 視頻資訊，或聲音資訊，其可能具有不同的尺寸。此類資 訊之單元的集合被稱爲一超本文文件，或者其中超本文文 件利用除了文字以外的資訊，則被稱爲超媒體文件。多媒 體通訊可使用超本文轉移協定（Hypertext Transfer Protocol ''Η TTP〃 ），而檔案或格式化的資料可使用超 本文標記語言（Hypertext Markup Language ''HTML&quot; )。此格式化語言提供文字、圖形、聲音、視頻及超本文 連結之混合，藉由使用Η T M L以''標明（tagging )〃一 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ---------裝--------訂-----I--^線IAW. (請先閱讀背面之注意事項再填寫本頁) -13- 470891 A7 B7 五、發明說明（11) 文字文件。使用Η T M L所編碼之資料通常被稱爲一 '' (請先閱讀背面之注意事項再填寫本頁) Η T M L·文件〃 、一、、Η T M L·頁〃、或者一''首頁”。 這些文件及其他網際網路資源可透過網路而被存取’利用 一種網路定址技術，其使用一種被稱爲一致資源定址器（ '、U R L 之定址器（locator )’ 例如’、 http://www.digital.com. ° 網際網路爲最常利用的網路之一以相互連接分佈的電 腦系統並容許這些電腦系統之使用者於世界各地交換資料 。連接至網際網路者爲許多私人網路，例如，公司或商業 網路。標準的協定，例如傳輸控制協定（&quot;T C P 〃 ）及 網際網路協定（I P 〃 ），提供一方便的方法以通連涵 經濟部智慧財產局員工消費合作社印製 蓋這些不同的網路。這些協定規定其資料如何被格式化及 通訊。作爲網際網路之一特徵，其協定被堆積成層於一 I P堆疊中。於I P堆疊之較高位準上，例如應用程式層 (其中利用Η T T P )，使用者資訊係更輕易地可見，而 於較低的位準上，例如網路位準（其中使用T C Ρ / I Ρ )，則資料僅可被觀察到爲包封或者一快速移動之數位信 號流。疊置於網際網路上者爲一標準協定介面以存取網資 源，如伺服器、檔案、網頁、郵件訊息，等等。一種網資 源可被存取之方式是由Netscape®及微軟Internet Explorer® 所生產之瀏覽器。 現在再次參考圖1 ，使用者可以適當的鍵擊來載入此 程式以使得一瀏覽器視窗將被顯示於一顯示1 1 8上。於 一實施例中，使用者可運作P C 1 1 2上之瀏覽器程式 本紙張尺度適用中國國家標準(CNS)A4規格（210 X 297公釐） — 一 -14- 470891 A7 B7 五、發明說明（12) 以使得瀏覽器視窗被顯示於顯示1 1 8上。當觀賞一較喜 愛之節目時，使用者亦可觀看顯示1 1 8。當一聲頻信號 被接收以接收器1 1 0且由廣告商所輸入之編碼的資訊被 含入於其中時，則P c 1 1 2將接著執行數項操作。依 據所揭露之實施例，第一項操作是取得聲頻資訊於所接收 之聲頻信號中以數位資料之形式，並接著經由一數據機連 接1 1 4以將此數位資料傳送至全球通訊網上之一界定的 位置。此連接將被描述於下文中。此資訊將被傳遞至一私 有位置而與廣告商（相關於碼）之位置有關的指示被傳送 回PC 112，而PC 112將接著產生一通訊連結 至該位置以使得使用者可於顯示1 1 8上看到其廣告商想 要觀看者看到的資訊，藉由將音調放至廣播波道上。此資 訊可爲互動式程式、資料檔案，等等之形式。於一範例中 ，當一廣告出現於電視上時，則該音調將被產生而接著額 外的資料被顯示於顯示1 1 8上。此外，一流動視頻節目 可被播放於透過網路而接收之P C上，該流動視頻節目實 際上較廣播上之廣告片段還長。另一範例將是一種運動遊 戲，其將廣播音調以容許使用者存取其無法透過廣播網路 而獲得之資訊，例如有關運動節目之額外的統計資料’等 等。 藉由利用此處所述有關圖1所揭露之實施例的系統’ 一廣告商得以經由嵌入一節目聲頻信號中之音調的使用來 控制一使用者的P c 1 1 2。如下文中將描述’所揭露 之實施例利用其儲存於P C 1 1 2中之特定的路由資訊 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) --------^---------^ . 經濟部智慧財產局員工消費合作社印製 -15- 470891 Α7 Β7 五、發明說明（13) (請先閱讀背面之注意事項再填寫本頁) ，其容許接收之聲頻信號中的編碼資訊將此資訊發送至網 路上之一想要的位置，且接著容許其他路由資訊被回送至 PC 1 1 2以利其控制而將p c 1 1 2發送至有關該 碼之適當的位置。 現在參考圖2，顯示有一類似P C 1 1 2之電腦 2 0 4，其被連接以顯示1 1 8上之資訊。電腦2 0 4包 括一內部聲頻或''音效〃卡2 0 6以接收傳輸之聲頻信號 經由接收天線1 0 9及接收器1 1 〇。.音效卡2 0 6通常 含有類比至數位電路以將類比聲頻信號轉換爲數位信號。 數位信號可接著被更輕易地由軟體程式所操縱。接收器 經濟部智慧財產局員工消費合作社印製 1 1 0將聲頻信號分離自視頻信號。一置於傳輸廣告商聲 頻信號內之特別的觸發信號觸發其運作於電腦2 0 4上之 私有軟體，其啓動一通訊應用程式，於此特定實施例中， 其爲置於電腦2 0 4中之網路瀏覽器應用程式。內含於聲 頻信號中之編碼的廣告商資訊被接著取得且附加以一置於 通訊網路上之私有伺服器的位址。遠端伺服器位址係以一 種U R L之形式。此附加之資料，除了其他控制碼之外， 被直接插入網路瀏覽器應用程式中以自動發送至通訊網路 。此實施例中之網路瀏覽器，其運作於電腦2 0 4上且透 過內部數據機2 0 8以通連至網路，傳送廣告商資訊至遠 端伺服器。遠端伺服器交互參考廣告商產品資訊至網路上 之廣告商伺服器的位址。廣告商伺服器之位址經由電腦 2 0 4而被發送回到廣告商伺服器。廣告商產品資訊被回 送至電腦2 0 4以被呈現至觀看者於顯示1 1 8上。於此 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -16- 470891 A7 B7 五、發明說明（14) 特定之實施例中’所顯示之特定的癀告商產品資訊被含入 於廣告商之網頁2 1 2內。如上所述，聲頻信號可被人類 耳朵所聽得見。因此聲頻信號，如射出自電視揚聲器者， 可經由一麥克風而被輸入至音效卡2 0 6。此外，聲頻信 號無需爲一種即時的廣播，而可被錄製於視頻帶、C D s 、DVD、或其他媒體上，其可於往後時日被播放。由於 高解像度數位電視之即將普及，其輸出自電視之聲頻信號 亦可爲數位式的。因此，用於A/D目的之音效卡的直接 輸入可能是不需要的，而用以順應數位至數位信號格式之 替代介面技術將適用。316 Advertiser server A 400, 402, 404, 406, 408 Message enveloping ---, --- ^ --------- install -------- order -------- -Line (Please read the precautions on the back before filling out this page) Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 8 0 0 Computer Display 8 〇 2 Browser Page 8 0 4 URL Page 8 0 6 Domain 9 0 2 Video Source 9 〇4 routing information 9 0 6 PC 9 0 8 users This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -9- 470891 A7 B7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Description of the invention (9 10 9 12 10 0 2 10 0 4 10 0 6 12 0 2 12 0 4 1 3 0. 2 13 0 4 13 10 13 12 13 16 16 0 0 16 0 2 16 0 4 16 0 6 16 10 16 12 16 13 16 14 16 18 16 2 0 16 2 4 16 3 2 network network node. 1st PC 2nd PC database optical area sensor 1 3 0 8 question file database ID processing database user node Billing database user PC browser software application audio player program global communication network audio source node 1630 audio output device manufacturer node hard disk ARS bit Set MP 3 letterhead database path (please read the notes on the back before filling this page) This paper size is applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) -10- 470891 Α7 Β7 V. Description of the invention (8) 1700 MP3 audio track 17 10 Product header (please read the precautions on the back before filling this page) 17 12 Routing information domain 17 14 User ID domain 1716 ARS routing domain 1718 TCP / IP overhead information domain 1720 Routing information domain 1 7 2.2 User information domain _ 1 7 2 4 Product information domain 1726 User PC routing domain 1728 TCP / IP Overhead information domain 1730 Manufacturer routing domain 1732 User information domain 1734 Product information domain 1736 TCP / IP overhead information field Detailed description of the invention Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Now refer to FIG. 1, which shows the control of a personal computer via a transmission through an audio tone using a TV wireless system 1 1 2 block diagram of the system. In the embodiment shown in FIG. 1, a transmission station 101 and a receiving station 11 are provided. These two are connected via a communication link 08. Transmission station 101 includes-a television program source 104, which is capable of generating a program in the form of a broadcast signal including video and audio. This series of transmissions uses traditional technology and applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) along the paper scale at the appropriate frequency. -11-470891 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 5. Invention description (9). The program source is input to a mixing device 106 'which is operable to mix with an audio signal. The audio signal is obtained from an audio source 100, which includes a coded audio signal which is then modulated on a carrier, which carrier is combined with the television program source 104. This signal combination can be performed at the audio level, or it can even be performed at the RF level in the form of a different carrier. However, the preferred method is to add only the audio signal from the modulator 102 to the audio channel of the program produced by the television program source 104. Its output is provided from the hybrid device 106 in the form of a propagated signal to an antenna 107, which transmits information to an antenna 109 on the receiving side through a communication link 108. On the receiving side of the system, a conventional receiver 110 is provided, such as a television. The television provides a speaker output that provides an audible signal to the user. This signal is usually related to the program. However, the receiver 110 in the disclosed embodiment also provides an audio output socket (pck), which is a RC A type socket. This socket is used to provide an audio output signal on a line 1 1 3, which is represented by an audio signal 1 1 1. This line 1 1 3 provides all audio received via the communication link 108 to PC 1 12 in the audio input port on the PC 112. However, it should be understood that although a direct connection is shown from the receiver 1 10 to the PC 1 12, there may actually be a microphone pickup on the PC 1 12 which can pick up the audio signal. In the disclosed embodiment, the audio signal generated by the advertiser data input device 100 is audible to the human ear and therefore audible by the user. Therefore, 'no special filter is required to provide this audio book & the Zhang scale is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ---- -12- -------! --- ----------- Order --------- line (please read the precautions on the back before filling out this page) 470891 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the Invention (10) to PC 112. The PC 1 1 2 is operable to run programs thereon, and its programs are usually stored in a program file area 1 1 6. These programs can be any type of program, such as word processing programs, applications, and so on. In the disclosed embodiment, the program used in this system is called a `` browser ''. PC 1 1 2 runs a browser program to help access information on the Internet. For example, it is known as the `` Internet '' or the World-WUd-Web `` W gb 〃 ''. Global communications network. A browser is an application that uses a hypertext link to access information. This article is a term used to describe the specific organization of information in a data processing system and the way it is presented to users. It uses the power of computers to link information from various sources to provide users with the ability to explore specific topics. The traditional form of presentation used in books utilizes an information organization that is limited by media, that is, fixed-size, sequential pages. However, hypertext systems use a large amount of text or other types of data units, such as image information, graphic information, video information, or sound information, which may have different sizes. A collection of such information units is called a hypertext document, or where a hypertext document uses information other than text, it is referred to as a hypermedia document. Multimedia communication can use Hypertext Transfer Protocol ("ΗTPP"), and files or formatted data can use Hypertext Markup Language ("HTML"). This formatting language provides a mix of text, graphics, sound, video, and links to this article. By using ΗTML to `` tagging '', a paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public) Li) --------- install -------- order ----- I-^ line IAW. (Please read the precautions on the back before filling this page) -13- 470891 A7 B7 V. Description of invention (11) Text file. The information encoded using Η TML is often referred to as `` (Please read the notes on the back before filling in this page) Η TML · Documents〃, 、, Η TML · Pages〃, or `` Homepage ''. These Documents and other Internet resources can be accessed over the network 'Using a network addressing technique that uses a type of resource locator (', URL locator), such as', http: / /www.digital.com. ° The Internet is one of the most commonly used networks to interconnect computer systems distributed and allow users of these computer systems to exchange data around the world. Those connected to the Internet are many private individuals Network, such as a company or business network. Standard protocols, such as Transmission Control Protocol (&quot; TCP 〃) and Internet Protocol (IP 〃), provide a convenient way to connect employees of the Intellectual Property Bureau of the Ministry of Economic Affairs Consumer cooperatives print and cover these different networks. These protocols specify how their data is formatted and communicated. As a feature of the Internet, its protocols are stacked in an IP stack. At higher levels of the IP stack, such as the application layer (where TTP is used), user information is more easily visible, while at lower levels, such as the network level (where TC P / IP is used ), Then the data can only be observed as an envelope or a fast-moving digital signal stream. Stacked on the Internet is a standard protocol interface to access network resources, such as servers, files, web pages, and mail messages, Wait. A way for web resources to be accessed is a browser produced by Netscape® and Microsoft Internet Explorer®. Now referring again to Figure 1, the user can load the program with the appropriate keystrokes to make a browser The window will be displayed on a display 1 18. In one embodiment, the user can run the browser program on the PC 1 12 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) — -14- 470891 A7 B7 V. Description of the invention (12) so that the browser window is displayed on display 1 1 8. When watching a favorite program, the user can also view display 1 1 8. When a Audio signal is received When the receiver 1 10 and the encoded information entered by the advertiser are included therein, P c 1 1 2 will then perform several operations. According to the disclosed embodiment, the first operation is to obtain audio information In the form of digital data in the received audio signal, and then connected via a modem 1 1 4 to transmit this digital data to a defined location on the global communications network. This connection will be described below. This information Instructions will be transmitted to a private location related to the location of the advertiser (related to the code) will be transmitted back to the PC 112, and the PC 112 will then generate a communication link to the location so that the user can display on the display 1 1 8 See what their advertisers want viewers to see by putting the tone on the broadcast channel. This information can be in the form of interactive programs, data files, and so on. In an example, when an advertisement appears on a television, the tone will be generated and then additional information will be displayed on the display 1 1 8. In addition, a mobile video program can be played on a PC that is received through the network. The mobile video program is actually longer than the advertising segment on the broadcast. Another example would be a sports game that broadcasts tones to allow users to access information that they cannot obtain through the broadcast network, such as additional statistics about sports programs, etc. By utilizing the system described herein with respect to the embodiment disclosed in FIG. 1, an advertiser is able to control a user's P c 1 1 2 through the use of tones embedded in a program audio signal. As will be described below, the disclosed embodiment utilizes specific routing information stored in PC 1 12 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the note on the back first Please fill in this page for more details) -------- ^ --------- ^. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -15- 470891 Α7 Β7 V. Description of Invention (13) ( Please read the notes on the back before filling this page), which allows the encoded information in the received audio signal to send this information to a desired location on the network, and then allows other routing information to be sent back to the PC 1 1 2 In order to facilitate its control, PC 1 12 is sent to the appropriate place regarding the code. Referring now to FIG. 2, there is shown a computer 2 0 4 similar to PC 1 12 which is connected to display information on 1 1 8. The computer 2 0 includes an internal audio or “audio card 2 6” to receive the transmitted audio signal via the receiving antenna 10 9 and the receiver 1 1 0. The sound card 206 usually contains analog-to-digital circuits to convert analog audio signals into digital signals. Digital signals can then be more easily manipulated by software programs. Receiver Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 1 1 0 Separate the audio signal from the video signal. A special trigger signal placed in the audio signal transmitted by the advertiser triggers its proprietary software running on the computer 204, which launches a communication application. In this particular embodiment, it is placed in the computer 204 Web browser application. The advertiser information encoded in the audio signal is then obtained and appended with the address of a private server placed on the communication network. The remote server address is in the form of a URL. This additional information, among other control codes, is directly inserted into the web browser application to be automatically sent to the communication network. The web browser in this embodiment operates on a computer 204 and passes through the internal modem 2 08 to connect to the network and send advertiser information to a remote server. The remote server cross-references the advertiser's product information to the address of the advertiser's server on the web. The address of the advertiser server is sent back to the advertiser server via the computer 204. Advertiser product information is returned to the computer 2 0 4 to be presented to the viewer on the display 1 1 8. In this paper, the Chinese standard (CNS) A4 specification (210 X 297 mm) is applicable. -16- 470891 A7 B7 V. Description of the invention (14) The specific obituary product information shown in the specific embodiment Included in the advertiser's web page 2 1 2. As mentioned above, audio signals are audible to the human ear. Therefore, audio signals, such as those emitted from television speakers, can be input to the sound card 206 through a microphone. In addition, the audio signal need not be an instant broadcast, but can be recorded on video tapes, CDs, DVDs, or other media, which can be played back at a later date. As high-resolution digital televisions are about to become popular, the audio signals output from televisions can also be digital. Therefore, direct input from an audio card for A / D purposes may not be needed, and alternative interface technologies to conform to digital to digital signal formats will apply.

現在參考圖3 ，顯示有一類似PC 204之來源電 腦3 0 2，其經由一介面3 0 4而被連接至一全球通訊網 3 0 6。於此實施例中，聲頻信號1 1 1係由P C 3 0 2經其音效卡2 0 6而被接收。聲頻信號1 1 1包括 一觸發信號，其觸發私有軟體以啓動位於P C 3 0 2上 之網路瀏覽器應用程式。聲頻信號1 1 1亦包括廣告商產 品資訊，其被取得且附加以一廣告商參考伺服器（ Advertiser Reference Server ''ARS&quot; ) 3 0 8 之 URL 資訊。ARS 3 0 8爲一配置於網路上之系統，其被界 定爲聲頻信號1 1 1中之資料所將被發送至的位置。如此 一來，聲頻信號1 1 1中之資料將總是被發送至A R S 3 0 8，因爲一 URL爲網路系統上之唯一的。連接至 ARS 308者爲產品碼及相關製造商URL s之一資 料庫3 1 0。資料庫3 1 0經歷一連續的更新程序，其爲 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 裝-------^訂---------線· 經濟部智慧財產局員工消費合作社印製 470891 A7 B7 五、發明說明（15) (請先閱讀背面之注意事項再填寫本頁) 使用者所顯而易見的。當公司簽約，例如同意此技術，時 ’則製造商及產品資訊被加入至資料庫3 1 0而不會中斷 來源P C 3 0 2之操作以頻繁的更新。當廣告商伺服器 位址U R L被獲得自A R S資料庫3 1 0時，則此U R L 以及特定廣告商產品資訊之請求係經由P C 3 0 2上之 網路瀏覽器而被自動地發送回，到達個別的廣告商伺服器 以擷取廣告商產品資訊至P C 3 0 2。應注意到雖然本 發明討論一種全球通訊網路，但是此系籂亦可應用至 L A N s 、W A N s、及對等者至對等者網路組態。應注 意到所揭露之架構不限定於單一來源P C 3 0 2，而可 包括多數來源PCs ，例如PC 300及PC 303 。此外，多數ARS 30 8系統及廣告商伺服器3 1 2 可被實施，例如，個別地，A R S 3 1 4及廣告商伺服 器 A 3 16。 經濟部智慧財產局員工消費合作社印製 通常，透過通訊網路之資訊處理，其發生於此實施例 的網接系統之間，係如下所述。運作於來源P C 302 上之網路瀏覽器透過路徑&quot;A 〃而傳送一訊息包封至 ARS 308 °ARS 308解碼訊息包封並執行一 交互參考功能以取得自所接收訊息包封之產品資訊來獲得 一廣告商伺服器3 1 2之位址。一新的訊息包封被組合包 括有廣告商伺服器3 1 2位址’並透過路徑&quot;B 〃而傳送 回至來源PC 302。一、、跨區轉接（handoff ) 〃操作 被執行，藉以來源P C 3 0 2瀏覽器僅透過路徑* c 〃 而重新發送資訊至廣告商伺服器3 1 2，附加有適當的來 本紙張尺度適用中國國家標準（CNS)A4規格（210 x 297公釐） -18- 470891 A7 B7 五、發明說明（16) (請先閱讀背面之注意事項再填寫本頁) 源及目的地位址。廣告商伺服器3 1 2接收並解碼訊息包 封。廣告商產品資訊之請求被取得而廣告商3 1 2擷取所 請求之資訊自其資料庫以透過路徑'' D 〃傳輸回至來源 PC 3 0 2。來源P C 3 0 2接著處理資訊，即’以 顯示給觀看者。選配的路徑&gt; E 〃被討論於下文中。應注 意到所揭露之方法非僅限定於瀏覽器通訊應用程式’但是 可順應與，藉由熟習此技術者之足夠的修改，其他的通訊 應用程式用以傳輸資訊透過網際網路或Μ訊網路。 經濟部智慧財產局員工消費合作社印製 現在參考圖4 a ，經由路徑'' A 〃而從來源P C 3〇2傳送至A R S 3 0 8之訊息包封包括數個域。一 個域包括A R S 3 0 8之ϋ R L，其指示訊息包封所將 被傳送至之處。另一域包括廣告商產品碼或其他取得自聲 頻信號1 1 1之資訊，以及任何於一既定處理中所需之額 外的架空資訊。產品碼提供一連結至廣告商伺服器3 1 2 之位址，其被置於資料庫3 1 0中。又另一域包括來源 PC 3 0 2之網路位址。通常，網路傳輸被實施以資訊 之包封，其每個包封提供一目的地位址、來源位址、及資 料。這些包封隨著利用以通訊之網路傳輸協定而改變。雖 然於所揭露之實施例中所利用的協定爲一般已知爲T C P / I P之一種傳統的協定系列，但是應瞭解其任何提供類 似基本功能之協定可被使用，以其主要條件爲一瀏覽器可 將路由資訊傳遞至所欲的U R L以回應其被輸入至一 P C 之鍵擊。然而，應暸解其任何協定可被使用，以其主要條 件爲一瀏覽器可將產品資訊傳遞至所欲的U R L以回應其 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -19- 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（17) 被輸入至一 P C之鍵擊。於本發明之內容中， ''訊息包封 〃指的是（且包括）目的地U R L、產品資訊、及來源位 址，即使有一個以上之單一包封須被傳輸以達成此一傳輸 〇 於接收訊息包封4 0 0自來源P C 3 0 2時， AR S 3 0 8依據其嵌入於架空資訊中之指示來處理資 訊。A R S 3 0 8明確地將取得產品碼資訊自所接收之 包封4 0 0 ，而一旦取得，將接著解碼此產品碼資訊。一 旦解碼，則此資訊被接著比較與A R S廣告商3 1 0內所 含之資料以決定是否有一''適配（hit ) 〃 。假如沒有任何 代表一匹配之&quot;適配〃，則資訊被回送至其表示此狀況之 瀏覽器。假如有一''適配〃，則一包封被組合，其包括來 源PC 302之位址，以及其指示來源PC 302有 關如何（直接於一'v跨區轉接〃操作中）存取一廣告商伺 服器3 1 2之網路上的另一位置的資訊。此型式之結構是 相當傳統的以瀏覽器（例如Netscape®及微軟Internet Explorer®) ’且來源PC 3 0 2可接著存取廣告商伺服 器3 1 2而非顯示來自A RS 3 0 8之資訊。ARS 3 0 8透過路徑v' B 〃以將包封4 0 2傳輸回至來源P C 302。現在參考圖4b，訊息包封402包括來源 PC 3 0 2之位址、嵌入於指示碼內之廣告商伺服器 312 的 URL、及 ARS 308 之 URL。 於接收訊息包封4 0 2自來源P C 3 0 2時，訊息 包封4 0 2被拆解以獲得相關的路由資訊以組合一新的訊 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -------1----^^裝--------訂---------線 (請先閱讀背面之注意事項再填寫本頁) -20- 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（18) 息包封4 0 4。其運作於來源P C 3 0 2上之網路覽 器此刻被指引以透過路徑'' B 〃獲得產品資訊，其係相關 於訊息包封4 0 4中所內嵌之特定的廣告商伺服器3 1 2 位置資訊。現在參考圖4 c ，此處理之訊息包封4 0 4包 括廣告商伺服器3 1 2之U R L、產品資訊之請求的資料 、及來源P C 3 0 2之位址。 於接收訊息包封4 0 4自來源P C 3 0 2時，廣告 商伺服器3 1 2拆解訊息包封4 0 4以獲得產品資訊之請 求的資料。廣告商伺服器3 1 2接著擷取特定的產品資訊 自其資料庫，並透過路徑' D 〃以將之傳輸回至來源P C 3 0 2。現在參考圖4 d，此特定處理之訊息包封 4 0 6包括來源P C 3 0 2之位址、所請求之資訊、及 廣告商伺服器3 1 2之URL。 選配地，A R S 3 0 8可透過路徑E &quot;以執行產 品資訊之一直接請求至廣告商伺服器3 1 2。於此模式中 ，A R S 3 0 8傳送資訊至廣告商伺服器3 1 2以指示 其聯絡來源P C 3 0 2。然而，此爲非常規的且需要更 複雜的軟體控制。此處理之訊息包封4 0 8被顯示於圖 4 e ，其包括廣告商伺服器3 1 2之URL、產品資訊之 請求的資料、及來源P C 3 0 2之位址。因爲產品資訊 未被回送至ARS 308而直接至來源PC 302, 所以訊息包封4 0 8要求其回送位址爲來源P C 302 之位址。產品資訊被接著透過路徑v' D 〃而直接傳至P C 3 0 2° 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -------1 —丨丨裝---------訂---------線 (請先閱讀背面之注意事項再填寫本頁) -21 - 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（19) 現在參考圖5 ，用以檢測並獲得產品資訊之方法如以 F所述。於決定方塊5 〇 〇中，運作一來源P C 302 (類似於P C 2 0 4 )上之駐留（resident )的私有應用 程式監督聲頻輸入中之一特別的觸發信號。於檢測到此觸 發信號時，其接續於觸發信號後之資料被解碼以利進一步 之處理’於功能方塊5 0 2中。於功能方塊5 0 4中，資 料被緩衝以利進一步操縱。於決定方塊5 0 6中，做成一 決定有關其資料是否可被適當地鑑定。假如爲否時，則程 序流繼續經由、' N 〃信號至功能方塊5 2 0，其中此資料 被丟棄。於功能方塊5 2 2中，程式接著以信號通知資料 之傳輸。系統接著等待下一個觸發信號，於決定方塊 5 0 0中。假如於決定方塊5 0 6中被適當地鑑定的話， 則程式流繼續經由Y 〃信號路徑，其中資料被接著用以 啓動網路瀏覽器應用程式，如功能方塊5 0 8中所示。於 功能方塊5 1 0中，網路瀏覽器接收U R L資料，其被接 著自動地發送經由電腦數據機2 0 8而至網路介面3 0 4 且最終地至網路3 0 6。於功能方塊5 1 4中，A R S 3 0 8回應藉由回送廣告商伺服器3 1 2之URL至P C 3 0 2。於功能方塊5 1 6中，其運作於來源PC 3 0 2上之網路瀏覽器接收來自ARS 3 0 8之廣告商 U R L資訊，並傳輸產品檔案之U R L至廣告商伺服器 3 1 2。於方塊5 18中，廣告商伺服器3 1 2回應藉由 將產品資訊傳送至來源P C 3 0 2以利處裡。 使用者可獲取此架構之利益，僅藉由下載私有軟體透 ^紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公f ' --------1----裝--------訂---------線 (請先閱讀背面之注意事項再填寫本頁) 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（2〇) 過網路。其他用以獲取軟體之方法係眾所周知的’例如’ 藉由CD、碟片、或預先載入之硬碟。 現在參考圖6 ，顯示有其ARS 308可能遭遇之 程序的流程圖，當接收訊息包封4 0 0自來源P C 302時。於決定方塊60〇中，ARS 308檢查其 訊息包封4 0 0之接收。假如一訊息包封4 0 〇未被接收 ’則程式流沿著'' N 〃路徑移動以繼續等待訊息。於接收 訊息包封4. 0 0時，於功能方塊6 0 2 .中，A R S 3 0 8解碼訊息包封4 0 0。產品碼被接著單獨地取出於 功能方塊6 0 4中以準備匹配產品碼與其位於3 1 0中之 適當的廣告商伺服器位址。於功能方塊6 0 6中’產品碼 被接著使用以一找尋表來擷取其內含於聲頻信號資料中之 個別產品資訊的廣告商伺服器3 1 2 U R L。於功能方 塊6 0 8中，A R S 3 0 8接著組合訊息包封4 0 2以 傳輸回至來源PC 302。功能方塊6 10指示其透過 路徑'' B 〃以傳送訊息包封4 0 2回至來源P C 3 〇 2 之程序。 現在參考圖7，有顯示一介於來源PC 302與廣 告商伺服器3 1 2之間的互動程序之流程圖。於功能方塊 700中，來源PC 302接收其傳回自ARS 3 0 8之訊息包封4 0 2並開始解碼訊息包封4 0 2。於 功能方塊7 0 2中，廣告商產品資訊之U R L被取得自訊 息包封4 0 2並儲存以插入訊息包封4 0 4至廣告商伺服 器3 1 2。訊息包封4 0 4接著被組合並藉由來源p c 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------裝—-----訂---------線41^ (請先閱讀背面之注意事項再填寫本頁) -23- 470891 A7 B7 五、發明說明（21 ) 3 0 2而透過路徑C 〃傳送至廣告商伺服器3 1 2。於 功能方塊7 0 4。當來源P C 3 0 2於功能方塊7 0 6 (請先閱讀背面之注意事項再填寫本頁) 中等待時，廣告商伺服器3 1 2便接收訊息包封4 0 4自 來源P C 3 0 2 ，於功能方塊7 0 8中，並將其拆解。 產品資訊位置被接著取得自訊息包封4 0 4於功能方塊 7 1 0中。特定的產品資訊被擷取自廣告商伺服器3 1 2 以傳輸回至來源PC 302。於功能方塊71 2中’產 品資訊被組合入訊息包封4 0 6並接著透過路徑'' D 〃而 傳輸回至來源P C 3 0 2。於功能方塊7 1 4中回到來 源PC 302 ，則其內含於接收自廣告商伺服器312 之訊息包封4 0 6中的廣告商產品資訊被接著取得並處理 於功能方塊7 1 6中。 經濟部智慧財產局員工消費合作社印製 現在參考圖8，在接收一觸發信號之後，於一來源 PC 3 0 2上之一網路瀏覽器應用程式被自動地啓動而 電腦顯示8 0 0呈現一瀏覽器頁8 0 2。運作於來源P C 3 0 2上之私有軟體處理聲頻信號資料，在其經由音效 卡2 0 6而被數位化之後。軟體適當地準備資料以直接插 入網路瀏覽器，藉由取得產品資訊碼並附加鍵擊資料至此 資訊。首先，一 U R L網頁8 0 4被開啓以回應一由私有 軟體所加入之C t r 1 一〇指令做爲第一字串。開啓 URL網頁8 0 4自動地將游標置於一域8 06 ，其中接 續C t r 1 -〇指令之額外的鍵擊資料將被插入。在 URL網頁8 0 4被開啓之後’超本文協定前言http://被 插入域8 0 6。接下來，有關ARS 308之位置的 本紙張尺度適用中國國家標準（CNS〉A4規格（210 X 297公釐） -24- 470891 _ A7 ____Β7___ 五、發明說明（22 ) (請先閱讀背面之注意事項再填寫本頁) U R L資訊被插入域8 0 6。接續於A R S 308 U R L之後，資料爲字元/ ?以容許其立即接續於/ ?字 元後之變數的輸入。於此實施例中，接續之變數爲聲頻信 號中所接收之產品資訊碼。產品碼資訊亦提供交互參考資 訊以獲得廣告商U R L自A R S資料庫3 1 0。接下來， 一輸送架（carriage)回送被加入以傳送URL/產品資料 並關閉視窗8 0 4。在訊息包封4 0 0從來源P C 3 0 2被傳輸至A R S 3 0 8之後，則從A R S 308、至來源PC 302、至廣告商伺服器312、 而回至來源P C 3 0 2的處理，快速地發生且係觀看者 所能一目了然的。於此刻，下一個觀看者所見之資訊爲產 品資訊，其被接收自廣告商伺服器3 1 2。 現在參考圖9 ，有顯示一更簡化之實施例的方塊圖。 於此實施例中，一視頻源9 0 2被提供，其可操作以提供 一聲頻輸出於一聲頻電纜9 0 1上，其提供由參考數字 9〇4所指之路由資訊。路由資訊9 0 4爲基本上內含於 聲頻信號中之資訊。此爲一編碼或內嵌的信號。路由資訊 經濟部智慧財產局員工消費合作社印製 源程將代路、重 頻當 4 其使器 一 視.每 ο 到致放唯 過，9 解將播。 透此訊瞭其 D 體 爲因資應，V 媒 出。由。體 D 類 輸能路時媒一此 時功則出之、何 即一 ，秀式器任 地之時被型放者 動播 8 其何播或 自廣 ο 望任帶 Μ 被的 9 希爲卡〇 其目者者可 一 R 於節用作 2 爲 在頻使製 ο 可 D 徵視至之 9 此 C 特之播頻子。一 要收廣視盒出 、 重接地當之輸帶 之所時每源被卡 4 2 即出頻訊頻 ο ο 被輸視資聲 9 9 式被表由 j 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -25- 470891 A7 B7 i、發明說明（23) (請先閱讀背面之注意事項再填寫本頁) 要的是此唯一種製造商硏發的程式，其中使用者9 Ο 8以 一連續或流動之方式觀察之。路由資訊9 0 4，其係嵌入 由製造商所選定於該程式內之一特定點上，被輸出。 聲頻資訊被接著發送至一 P C 9 0 6，其類似於圖 1中之PC 1 1 2。一使用者908連繫與PC以接收 其資訊，PC 9 06係連接與一顯示（未顯示）°PC 9 0 6連繫與一網路9 1 0，其類似於圖3中之網路 3 0 6。此網路9 1 0具有多數節點於其上，其中一節點 爲P C 9 0 6 ，而另一節點係由一網路節點9 1 2所表 示以代表遠端資訊。本實施例之目的係存取遠端資訊以顯 示給使用者9 0 8，藉由將路由資訊9 0 4傳輸自方塊 9 0 2中之視頻節目的動作。此路由資訊被利用以容許 PC 9 0 6 (其具有一網路 ''瀏覽器〃作用於上）透過 網路9 1 0 ''抓取〃節點9 1 2上之遠端資訊來顯示給使 用者9 0 8。此路由資訊9 0 4係以一種嵌入碼之形態於 聲頻信號中，如上文中所述。 經濟部智慧財產局員工消費合作社印製Referring now to FIG. 3, there is shown a source computer 300 similar to PC 204, which is connected to a global communication network 3 06 via an interface 3 04. In this embodiment, the audio signal 1 1 1 is received by PC 3 0 2 via its sound card 2 06. The audio signal 1 1 1 includes a trigger signal that triggers proprietary software to launch a web browser application located on PC 300. The audio signal 1 1 1 also includes product information of the advertiser, which is obtained and appended with URL information of an Advertiser Reference Server (ARS &quot;) 3 0 8. ARS 308 is a system configured on the network, which is defined as the location to which the data in the audio signal 1 1 1 will be sent. In this way, the data in the audio signal 1 1 1 will always be sent to AR 308, because a URL is the only one on the network system. The person connected to the ARS 308 is a database 3 1 0 of the product code and the relevant manufacturer URL s. Database 3 1 0 has undergone a continuous update process, which applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) for this paper size (please read the precautions on the back before filling this page). Installation --- ---- ^ Order --------- Line · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 470891 A7 B7 V. Invention Description (15) (Please read the precautions on the back before filling this page) Obvious to the user. When the company signs a contract, such as agreeing to this technology, ’the manufacturer and product information is added to the database 3 10 without interrupting the operation of the source PC 3 0 2 with frequent updates. When the advertiser's server address URL is obtained from the ARS database 3 10, then this URL and the request for specific advertiser product information are automatically sent back via the web browser on PC 3 0 2 and arrive Individual advertiser server to retrieve advertiser product information to PC 3 02. It should be noted that although the present invention discusses a global communication network, this system is also applicable to L A N s, WA N s, and peer-to-peer network configurations. It should be noted that the disclosed architecture is not limited to a single source PC 300, but may include PCs from most sources, such as PC 300 and PC 303. In addition, most ARS 308 systems and advertiser servers 3 1 2 can be implemented, for example, AR RS 3 1 4 and advertiser servers A 3 16 individually. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Generally, information processing through a communication network occurs between the network connection systems of this embodiment, as described below. A web browser running on the source PC 302 sends a message envelope to ARS 308 via the path "A". ARS 308 decodes the message envelope and performs a cross-reference function to obtain product information from the received message envelope. To obtain the address of an advertiser server 3 1 2. A new message package is combined including the advertiser server 3 12 address' and sent back to the source PC 302 via the path &quot; B &quot;. First, the cross-zone transfer (handoff) 〃 operation is performed, whereby the source PC 3 0 2 browser only resends the information to the advertiser server 3 1 2 through the path * c 〃, with the appropriate paper size attached Applicable to China National Standard (CNS) A4 (210 x 297 mm) -18- 470891 A7 B7 V. Description of Invention (16) (Please read the notes on the back before filling this page) Source and destination addresses. The advertiser server 3 1 2 receives and decodes the message envelope. The request for the advertiser's product information is obtained and the advertiser 3 1 2 retrieves the requested information from its database and transmits it back to the source PC 3 02 via the path '' D 〃. The source PC 3 0 2 then processes the information, i.e., to show it to the viewer. The optional path &gt; E 〃 is discussed below. It should be noted that the disclosed method is not limited to browser communication applications, but can be adapted. With sufficient modifications by those skilled in the art, other communication applications are used to transmit information through the Internet or Mxnet. road. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 4a, the message envelope transmitted from the source PC 300 to AR 308 via the path `` A '' includes several domains. One field includes ϋ R L of A R S 308, which indicates where the message envelope will be transmitted. The other field contains the advertiser's product code or other information obtained from the audio signal 1 1 1 and any additional overhead information required in a given process. The product code provides an address linked to the advertiser server 3 1 2, which is placed in the database 3 1 0. Yet another domain includes the network address of the source PC 300. Generally, network transmission is implemented by encapsulation of information, and each encapsulation provides a destination address, source address, and information. These encapsulations change with the use of communication network transmission protocols. Although the protocol used in the disclosed embodiment is a traditional protocol family generally known as TCP / IP, it should be understood that any protocol that provides similar basic functions can be used, with the main condition being a browser The routing information can be passed to the desired URL in response to a keystroke entered into a PC. However, it should be understood that any of its agreements can be used, with its main condition being that a browser can pass product information to the desired URL in response to its paper size applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ) -19- 470891 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Description (17) Entered into the key of a PC. In the context of the present invention, '' message envelope '' refers to (and includes) the destination URL, product information, and source address, even if more than one single envelope must be transmitted to achieve this transmission. When the received message is encapsulated 4 0 0 from the source PC 3 0 2, ARS 3 0 8 processes the information according to its instructions embedded in the overhead information. A R S 3 0 8 will explicitly obtain the product code information from the envelope 4 0 0 received, and once obtained, it will then decode this product code information. Once decoded, this information is then compared with the information contained in AR Advertiser 3 10 to determine if there is a `` hit '' 〃. If there is no &quot; adaption &quot; representing a match, the information is sent back to the browser which indicated this condition. If there is a `` adaptation '', an envelope is combined, which includes the address of the source PC 302, and it instructs the source PC 302 on how to access an advertisement (directly in a 'v cross-zone transfer operation). Information from another location on the network of the business server 3 1 2. This type of structure is quite traditional with a browser (such as Netscape® and Microsoft Internet Explorer®) 'and the source PC 3 0 2 can then access the advertiser server 3 1 2 instead of displaying information from A RS 3 0 8 . ARS 3 0 8 passes the path v 'B 〃 to transmit the encapsulation 4 2 back to the source PC 302. Referring now to FIG. 4b, the message envelope 402 includes the address of the source PC 300, the URL of the advertiser server 312 embedded in the indicator, and the URL of the ARS 308. When receiving the message packet 4 0 2 from the source PC 3 02, the message packet 4 2 was disassembled to obtain the relevant routing information to combine a new message. The paper size applies the Chinese National Standard (CNS) A4 specification ( 210 X 297 mm) ------- 1 ---- ^^ pack -------- order --------- line (please read the notes on the back before filling (This page) -20- 470891 A7 B7 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Description of the invention (18) Envelope 4 0 4 Its web browser operating on the source PC 3 02 is now directed to obtain product information through the path '' B 〃, which is related to the specific advertiser server 3 embedded in the message envelope 4 0 4 1 2 Location information. Referring now to FIG. 4c, the processed message envelope 4 0 4 includes the URL of the advertiser server 3 1 2, the requested data of the product information, and the address of the source PC 3 0 2. When receiving the message envelope 4 0 4 from the source PC 3 02, the advertiser server 3 1 2 disassembles the message envelope 4 0 4 to obtain the requested information of the product information. The advertiser server 3 1 2 then retrieves specific product information from its database and transmits it back to the source PC 3 02 via the path 'D'. Referring now to Fig. 4d, the message packet 4 0 6 for this particular process includes the address of the source PC 3 02, the requested information, and the URL of the advertiser server 3 12. Optionally, A R S 3 0 8 can perform one of the product information requests directly to the advertiser server 3 1 2 via the path E &quot;. In this mode, A R S 3 0 8 sends information to the advertiser server 3 1 2 to indicate its contact source P C 3 0 2. However, this is unconventional and requires more sophisticated software controls. This processed message envelope 408 is shown in Fig. 4e, which includes the URL of the advertiser server 3 1 2, the requested data of the product information, and the address of the source P 3 2 2. Because the product information is not sent back to the ARS 308 but directly to the source PC 302, the message envelope 408 requires that its return address be the address of the source PC 302. The product information is then directly transmitted to the PC through the path v 'D 本. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ------- 1 — 丨 丨--------- Order --------- line (please read the precautions on the back before filling this page) -21-470891 Printed by A7 B7, Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs Description of the invention (19) Referring now to FIG. 5, the method for detecting and obtaining product information is as described in F. In decision block 500, a private application running a source resident on PC 302 (similar to PC 2 0 4) monitors a special trigger signal in the audio input. When this trigger signal is detected, the data following the trigger signal is decoded for further processing 'in function block 502. In function block 504, the data is buffered for further manipulation. In decision block 506, a decision is made as to whether the information about it can be properly identified. If not, the program flow continues through the 'N 〃 signal to function block 5 2 0, where this data is discarded. In function block 5 2 2 the program then signals the transmission of the data. The system then waits for the next trigger signal in decision block 500. If properly identified in decision block 506, the program flow continues through the YY signal path, where the data is then used to launch the web browser application, as shown in function block 508. In function block 5 10, the web browser receives the U R L data, which is then automatically sent via the computer modem 2 0 8 to the network interface 3 0 4 and finally to the network 3 06. In function block 5 1 4, A R S 3 0 8 responds by returning the URL of the advertiser server 3 1 2 to P C 3 0 2. In function block 5 1 6, a web browser operating on the source PC 3 02 receives the advertiser U R L information from ARS 3 0 8 and transmits the U R L of the product file to the advertiser server 3 1 2. In box 5 18, the advertiser server 3 1 2 responds by sending the product information to the source P C 3 02 for the benefit. Users can get the benefits of this architecture, only by downloading the proprietary software. The paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public f '-------- 1 ---- install- ------- Order --------- line (please read the notes on the back before filling out this page) 〇) Over the Internet. Other methods for obtaining software are known as 'for example' by CD, disc, or pre-loaded hard drive. Referring now to Figure 6, there is shown the flow of procedures that its ARS 308 may encounter. Figure. When receiving a message packet 400 from the source PC 302. In decision block 60, the ARS 308 checks the reception of its message packet 400. If a message packet 400 is not received, then the program The stream moves along the `` N '' path to continue waiting for the message. When receiving the message packet 4. 0 0, in function block 6 0 2. ARS 3 0 8 decodes the message packet 4 0 0. The product code is then Take it separately in function box 6 0 4 to prepare to match the product code with the appropriate advertiser server address in 3 1 0. In the function The 'product code' in box 6 06 is then used by a lookup table to retrieve the URL of the advertiser server 3 1 2 of the individual product information contained in the audio signal data. In function box 6 0 8, ARS 3 0 8 then combines the message encapsulation 4 0 2 to transmit back to the source PC 302. Function block 6 10 instructs it to pass the path `` B 〃 to send the message encapsulation 4 02 to the source PC 3 02. The procedure is now referenced FIG. 7 is a flowchart showing an interaction process between the source PC 302 and the advertiser server 3 1 2. In the function block 700, the source PC 302 receives the message envelope 4 which is returned from the ARS 3 0 8 0 2 and start decoding the message envelope 4 0 2. In function block 7 02, the URL of the advertiser's product information is obtained from the message envelope 4 0 2 and stored to insert the message envelope 4 0 4 to the advertiser server 3 1 2. The message encapsulation 4 0 4 is then combined and source pc. The paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm). ----- Order --------- Line 41 ^ (Please read the precautions on the back before filling this page) -23- 470891 A7 B7 V. Description of the invention (21) 3 0 2 and send it to the advertiser server 3 through path C 〃 2. In function block 7 0 4. When source PC 3 0 2 is in function block 7 0 6 (Please read the precautions on the back before filling While waiting in this page), the advertiser server 3 1 2 receives the message packet 4 0 4 from the source PC 3 0 2 in function block 7 0 8 and disassembles it. The product information location is then obtained from the message envelope 4 0 4 in the function block 7 1 0. Specific product information is retrieved from the advertiser server 3 1 2 for transmission back to the source PC 302. In the function block 71 2 ′, the product information is combined into the message envelope 4 0 6 and then transmitted back to the source PC 3 2 through the path '' D 〃. Return to the source PC 302 in function block 7 1 4, and then the advertiser product information contained in the message envelope 4 0 6 received from the advertiser server 312 is then obtained and processed in function block 7 1 6 . Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 8, after receiving a trigger signal, a web browser application on a source PC 3 02 is automatically launched and the computer displays 8 0 0 to display a Browser page 8 0 2. Proprietary software operating on the source PC 300 handles the audio signal data after it has been digitized via the audio card 206. The software properly prepares the data for direct insertion into a web browser, by obtaining the product information code and appending keystroke data to this information. First, a URL page 804 is opened in response to a C t r 1-10 command added by the proprietary software as the first string. Opening the URL page 8 0 4 automatically places the cursor in a field 8 06 where additional keystroke data following the C t r 1 -0 instruction will be inserted. After the URL web page 8 0 4 is opened, the preamble http: // is inserted into the domain 8 0 6. Next, the size of this paper regarding the position of ARS 308 applies the Chinese national standard (CNS> A4 specification (210 X 297 mm) -24- 470891 _ A7 ____ Β7 ___ V. Description of invention (22) (Fill in this page again) URL information is inserted into the field 8 0 6. After the ARS 308 URL, the data is the character /? To allow it to be immediately followed by the input of the variable after the /? Character. In this embodiment, the continuation The variable is the product information code received in the audio signal. The product code information also provides cross reference information to obtain the advertiser URL from the ARS database 3 1 0. Next, a carriage return is added to send the URL / Product information and close the window 8 0 4. After the message envelope 4 0 0 is transmitted from the source PC 3 0 2 to ARS 3 0 8 then it is sent from ARS 308, to source PC 302, to advertiser server 312, and back The processing to the source PC 3 0 2 occurs quickly and can be seen at a glance by the viewer. At this moment, the information that the next viewer sees is product information, which is received from the advertiser server 3 1 2. Now refer to the figure 9 with significant A block diagram of a more simplified embodiment. In this embodiment, a video source 902 is provided, which is operable to provide an audio output on an audio cable 901, which is provided by reference numeral 904. Refers to the routing information. The routing information 9 0 4 is basically the information contained in the audio signal. This is a coded or embedded signal. The routing information will be printed on behalf of the consumer consumer cooperative of the Intellectual Property Bureau of the Ministry of Information Economy. When the frequency is 4, the driver will look at it. Every time you reach the target, the solution will be broadcast. Through this news, the D body is the response, and the V medium is released. By the D-type energy transmission circuit, the medium At this time, the power comes out, what is one, when the show style device is released by the caster 8 He broadcast or self-broadcasting 任 Any person with quilt 9 hopes to be a card. R is used in the festival as 2 is the in-frequency messenger system. Ο Can be viewed by D. This is the special broadcast frequency of C. First, when you want to receive the TV box and re-connect to the current transmission location, each source is stuck 4 2 ie The output frequency is frequently ο ο The 9 9-type quilt is transmitted by j The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm)- 25- 470891 A7 B7 i. Description of the invention (23) (Please read the notes on the back before filling this page) What is needed is the only program issued by the manufacturer, in which the user 9 0 8 uses a continuous or mobile Observe the way. The routing information 9 0 4 is embedded at a specific point selected by the manufacturer in the program and output. The audio information is then sent to a PC 9 0 6 which is similar to PC 1 1 2 in FIG. 1. A user 908 is connected to a PC to receive its information, and a PC 9 06 is connected to a display (not shown) ° PC 9 0 6 is connected to a network 9 1 0, which is similar to network 3 in FIG. 3 0 6. This network 9 10 has a plurality of nodes on it, one of which is PC 9 06, and the other node is represented by a network node 9 12 to represent remote information. The purpose of this embodiment is to access remote information for display to the user 908, by transmitting the routing information 904 from the video program in box 902. This routing information is used to allow PC 9 0 6 (which has a network `` browser '' to work on) to capture the remote information on node 9 1 2 via network 9 1 0 '' for display to the user. By 9 0 8. This routing information 904 is in the form of an embedded code in the audio signal, as described above. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

現在參考圖1 0，有顯示圖9之竇施例之一更詳細的 方塊圖。於此實施例中，P C 9 0 6被分隔爲一對節點 ，一第一PC 1002 及一第二 PC 1004。Pc 1 Ο Ο 2位於與使用者9 Ο 8連接之節點上，而P C 1004位於另一節點上。PC 1004代表圖3之 A R S 308。PC 1004具有一與其連接之資料 庫1 006，其基本上爲廣告商資料庫3 10。因此，網 路9 1 0上需有三個節點以實施所揭露之實施例，即P C 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -26- 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（24) 1〇〇2 、pc 1 〇〇4及遠端資訊節點9 1 2 。路 由資訊904被PC 1 00 2利用以發送至PC 1 0 0 4來決定網路9 1 0上之遠端資訊節點9 1 2的位 置。此被回送至P C 1 0 0 2而直接連接與遠端資訊節 點9 1 2 ’且從該處擷取資訊至使用者9 〇 8。路由資訊 9 0 4基本上構成主要的路由資訊。 現在參考圖1 1 ，有顯示其網路包封如何被形成以傳 送主要路由資訊至PC ]_ 〇 04之一槪略圖示。通常， 主要路由資訊佔據一單一域’其主要路由資訊被接著組合 成一具有從屬路由資訊之資料包封以轉移至網路9 1 〇。 此被詳細描述於上文中。 現在參考圖1 2，有顯示圖9之另一種實施例。於此 實施例中，視頻源9 0 2係關連與一光學區域1 2 0 2， 其光學區域1 2 0 2中配置有一嵌入之視頻碼。此嵌入之 視頻碼可爲相當複雜的或者是簡單如一黑與白區域之格子 (gnd )，格子中之每個區域可具有一黑色以代表一邏輯 '' 1 〃或者一白色區域以代表一邏輯、〇 〃 。此將容許一 數位値被配置於光學區域1 2 0 2中。一感應器1 2 0 4 可接著被提供以感應此視頻碼。於上述範例中，此將僅需 要一列光學檢測器，格子中之每個區域配置一個以決定此 是否爲一邏輯'' 1 〃或者一邏輯'' 0 〃狀態。所感應的視 頻之一被接著輸出至P C 9 0 6以利處理來決定其內含 之資訊，其中所內含之資訊構成主要路由資訊9 0 4。之 後，其被處理如參考圖9之上文中所述。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------裝--------訂---------線 (請先閱讀背面之注意事項再填寫本頁) -27- 470891 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（25) 現在參考圖1 3 ’有顯示一實施例之方塊圖，其中一 使用者之提問檔可被傳遞至原本的用戶或製造商。p C 9 0 6係關連與一提問檔資料庫1 3 0 2 ，其提問檔資料 庫1 3 0 2可操作以儲存使用者9 0 8之提問檔。此提問 檔被產生當程式（在初始安裝之後）請求資訊被輸入以啓 動該程式。除了提問檔之外，亦有一唯一的I D，其被提 供至使用者9 0 8以關連與其運作於P C 9 0 6上之瀏 覽器程式？此被儲存於由一方塊1 3 C) 4所表示之一儲存 位置。此I D 1 3 0 4可被存取以一遠端位置如一 '、餅 乾（cookie) 〃，其爲儲存於PC 906中之一可存取 位置中之資訊，其可存取位置實際上可由運作於一遠端節 點上之遠端程式所存取。 A R S 308，其基本上構成圖10之PC 1 〇 〇 4，其可操作以關連與一提問檔資料庫1 3 0 8， 此提問檔資料庫1 3 0 8可操作以儲存所有使用者之提問 檔。提問檔資料庫1 3 0 8爲其可附加至系統之所有P C 9 0 6的提問檔資料庫1 3 0 2中所儲存的一種組合。 此係不同與資料庫3 1 0 (廣告商之資料庫）中所儲存之 資訊，其含有中間目的地表。當主要路由資訊9 0 4中之 路由資訊被傳遞至AR S 3 0 8且取得自原本的資料包 封時，則上文中所描述之找尋程序可接著被執行以決定此 資訊將被發送至何處。提問檔資料庫1 3 0 2被接著利用 於每個處理，其中每個以接收自主要路由資訊9 0 4之路 由資訊之形式的處理被比較與目的地表3 1 0以決定其製 (請先閱讀背面之注意事項再填寫本頁) 裝----- 訂 !線-^_ 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -28- 470891 A7 B7 五、發明說明（26) (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 造商係關連與何者。其隨著主要路由資訊9 0 4中之路由 資訊所傳輸之相關的丨D 1 3 0 4被接著比較與提問檔 資料庫1 3 0 8以決定一與其相關之提問檔是否可用。此 資訊被儲存於處理資料庫1 3 1 0中以使得，後來，對於 每個接收以主要路由資訊9 0 4中之資訊之形式的路由碼 ，將關連與每個PC 906之IDs 1304。資料 庫1 3 0 8中之相關的提問檔，其被儲存相關與I d s 1 3 0 4 可接著被組合且傳輸至一用戶以由網路9 1 0 上之一用戶節點1 3 1 2所參考。ARS 3 0 8可執行 此工作以兩種模式，一種即時模式或一種非即時模式。於 即時模式中，每次一 P C 9 0 6存取廣告商資料庫 3 1 0時，則該使用者之提問檔資訊便被上載至用戶節點 1 3 1 2。同時，帳單資訊被產生給該用戶1 3 1 2 ，其 被儲存於一帳單資料庫1 3 1 6中。因此，ARS 3 0 8能夠通知用戶1 3 1 2有關每次處理、那些處理之 帳單，且亦提供給用戶1 3 1 2有關誰正在存取有關一特 定路由碼之路由資訊域9 0 4的特定產品廣告的提問檔資 訊，如上文所述。此資訊（一旦被組合後）可接著被傳輸 至用戶1 3 1 2且亦被反應於帳單資訊中並儲存於帳單資 訊資料庫1 3 1 6中。 現在參考圖1 4，有顯示一流程圖以描述儲存使用者 之提問檔的操作。程式被啓始於方塊1 4 0 2中且接著前 進至一功能方塊1 4 0 4，其中系統將提示提問檔於系統 之啓始時。此啓始爲一種功能，其被設定以啓動於每當使 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -29 - 470891 A7 B7 五、發明說明（27) (請先閱讀背面之注意事項再填寫本頁) 用者初始地載入他或她所被提供之軟體時。其目的在於' ’ 除了設定資訊之外，產生一使用者提問檔。一旦使用者執 行此動作，則程式將到達一決定方塊1 4 0 6以決定丨吏用 者是否提供基本的或者詳細的資訊。此爲使用者可選丨睪0勺 。假如選擇基本的話，則程式將到達一功能方塊1 4 0 8 ，其中使用者將進入基本資訊，例如名稱及序號及可能是 位址。然而，爲了刺激使用者進入更多資訊，則功能方塊 1 4 0 4中之原本的提示將提供如贈#、折扣，等等’假 如使用者願進入額外資訊的話。假如使用者選擇此選項’ 則程式便從決定方塊1 4 0 6到達一功能方塊1 4 1 0 ° 於功能方塊1 4 1 0中，使用者被提示以進入特定資訊’ 例如工作、收入水準、一般家庭歷史、人口統計資訊及更 多。可以有任何數量之資訊被收集於此特定的功能方塊中 〇 經濟部智慧財產局員工消費合作社印製 一旦所有的資訊均被收集，無論是基本模式或者是更 特定之模式，則程式將接著到達功能方塊1 4 1 2，其中 此資訊被本地地儲存。程式接著到達一決定方塊1 4 1 4 以接著連線至主機（host )或者ARS 308。通常， 使用者被提示以決定他或她是否欲傳送此資訊至主機於此 刻或者以後再傳送。假如他或她選擇 ''以後〃之選項，則 程式將到達一功能方塊1 4 1 5以提示使用者於一稍後時 刻傳送此資訊。於所揭露之實施例中，使用者將無法利用 軟體直到提問檔資訊被傳送至主機。因此’使用者可能須 於一稍後時刻啓動此功能以連接與主機。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -30- 470891 A7 B7 五、發明說明（28) (請先閱讀背面之注意事項再填寫本頁) 假如使用者已選擇上載提問檔資訊至主機，則程式將 到達功能方塊1 4 1 6以啓始連接程序且接著到達一決定 方塊1 4 1 8以決定此連接是否成功。假如不成功時，則 程式將沿著一條N 〃路徑前進至一決定方塊1 4 2 0， 其將前進至一錯誤方塊1 4 2 2或者回到連接決定方塊 1 4 1 8之輸入。一旦連接後，此程式將接著從決定方塊 1 4 1 8沿著一'' Y 〃路徑而到達一功能方塊1 4 2 8以 傳送其具有電腦或使用者之〗D的提問檔資訊至主機。此 I D，如上文所述，基本上爲電腦中之一、餅乾〃，其係 由程式所存取當傳送至主機時。此程式將接著到達一功能 方塊1 4 3 0以啓動程式而使得，於往後時刻，其可操作 而無須所有的設定資訊。通常，此流程圖之所有的操作均 被執行以一種 ''精靈（wizard )〃，其引領使用者完成設 定程序。一旦完成後，程式將到達一完成方塊1 4 3 2。 經濟部智慧財產局員工消費合作社印製 現在參考圖1 5，有顯示一流程圖以描述主機之操-作 當其接收一處理時。此程式被啓始於一開始方塊1 5 0 2 且接著前進至決定方塊1 5 0 4，其中決定系統是否已接 收一路由請求，即，以音調等之形式的路由資訊9 0 4， 其係嵌入於聲頻信號中如參考圖9之上文中所述。程式將 繞回至決定方塊1 5 0 4之輸入直到路由請求已被接收爲 止。於此刻，程式將沿著'' Y 〃路徑到達一功能方塊 1 5 0 6以接收主要路由資訊及使用者I D。基本上，此 主要路由資訊被取得自聲頻音調，除了使用者I D之外。 程式接著到達一功能方塊1 5 0 8以找尋其相應於所接收 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -31 - 470891 A7 B7 五、發明說明（29) (請先閱讀背面之注意事項再填寫本頁) 之主要路由資訊的製造商u R L ’並接著回送必要的指令 資訊至起始P C 1 0 8以容許該P C連接至有關主要路 由資訊之目的地。之後，程式將到達一功能方塊1 5 1〇 以更新當前處理之處理資料庫1 3 1 0。通常，路由資訊 9 0 4將被儲存爲具有相關I D s之單一域。如上文所述 ，提問檔資料庫已關連與系統上之每個使用者的詳細提問 檔，此系統已啓動與它們的I D相關的軟體。因爲I D被 傳送關連與路由資訊，所以儲存於處理資料庫中者爲路由 碼，其係關連與所有傳輸至關連與該特定路由碼之系統的 I D s。一旦此處理資料庫已被更新，如上文所述，則處 理可被轉移回到節點3 1 2上之用戶，以其來自提問檔資 料庫1 3 0 8之詳細的提問檔資訊。 經濟部智慧財產局員工消費合作社印製 提問檔資訊可被即時地或非即時地傳輸回至節點 3 1 2中之用戶或製造商。一決定方塊1 5 1 2被提供以 達成此目的，其決定該傳輸是否爲即時的。假如是即時的 ，則程式將沿著一 '' Y 〃路徑而到達一功能方塊1 5 1 4 ，其中資訊將被立即傳遞至製造商或用戶。程式將接著到 達一功能方塊1 5 1 6 ，其中該特定製造商或用戶之帳單 將被更新於帳單資料庫1 3 1 6中。程式將接著到達一結 束方塊1 5 1 8。假如爲非即時的，則程式沿著'' N 〃路 徑移動至一功能方塊1 5 2 0，其中設定稍後之傳輸且其 被產生於處理資料庫中。於任一情況下，處理資料庫將產 生所有關連與一特定路由碼之資訊。 以一即時的處理，則使得一製造商有可能刊登一廣告 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -32- 470891 A7 B7 五、發明說明（3〇) 於雜誌中或者擺設一產品在架子上於一特定時刻。製造商 之後可監視當廣告或者產品被購買的時刻。當然，他們須 透過電腦來監看，其將產生某些延遲。然而，製造商可獲 取一非常即時的觀點有關一產品之流動爲何。例如，假如 一可樂製造商欲提供一促銷廣告於（例如）電視上，其指 示有一種新的可樂即將上架而最前面1 0 0 0位將他們的 碼掃入網路之購買者將收到某種優惠，例如有機會臝得一 趟旅遊至佛羅里達州之某個有名的度假勝地或者某些其他 的刺激，則製造商將非常瞭解廣告被接收之狀況。此外， 廣告商將知道能接受的市場在哪裡。假如此廣告商，例如 ，以刊登電視廣告於十個城市且從某一城市收到了壓倒性 的回應，但是從其他城市卻收到極差的回應，則他將傾向 於相信其某一較差回應之城市並非一個良好的市場或者是 他所選擇的廣告媒體是非常差的。因爲廣告商可獲得一相 當立即的回應且亦滿意於其有關回應者之人口統計的回應 ，所以非常重要的資訊可被獲得於一相當短的時間。 應注意到所揭露之實施例不被限定於一單一來源p C 3 0 2，而可包含大量透過一全球通訊往所連接之來源 電腦。此外，實施例不限定於一單一 A R S 3 0 8或者 一單一廣告商伺服器3 1 2 ，而可包含多數ARS及廣告 商系統，其個別被表示以A R S 3 1 4及廣告商伺服器 A 3 1 6之加入。同時應注意到此實施例非僅限定於全 球通訊網，而亦可被使用以L A N、W A N、及對等者至 對等者組態。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------,·, (請先閱讀背面之注意事項再填寫本頁) 裝--------訂---------線· 經濟部智慧財產局員工消費合作社印製 -33- 470891 A7 B7 五、發明說明（31) (請先閱讀背面之注意事項再填寫本頁) 亦應注意到所揭露之實施例並不限定於一種個人電腦 ，而亦可應用至’例如，一種網路電腦（Network Computer vv N e t P C &quot;)、一種縮小版本的P C、或者 任何容許使用者互動及介面至資訊來源的系統。 經濟部智慧財產局員工消費合作社印製 上述技術之一種典型的應用係用以提供一觸發事件於 一節目期間，例如一運動事件。於第一範例中，此可由一 廣告商所產生。可想像其，由於高收視之運動節目的廣告 費用，意欲廣泛地利用此時段。假如，_例如，一廣告商包 下1 5秒鐘之廣告時間，則他們可於他們的節目中插入一 含有路由資訊之音調。此路由資訊可接著被輸出至使用者 之P C，其將致使使用者之p C，經由網路，獲得資訊自 一通常由廣告商所控制之遠端位置。此可爲一段較其所包 下者更長之廣告的形式。此外，此可爲廣告之一種互動的 型式。介於具有嵌入式路由資訊的實際傳播節目與製造商 的網站之間的互動型式之一重要觀點爲下列事實：即’於 資訊中提供有關於使用者之P C及使用者本身之提問檔。 因此，一廣告商可實際地獲取有關其正在觀看他們的特定 廣告之人數的即時資訊以及有關那些人之背景的資訊、人 口統計資訊，等等。此可爲廣告商之一非常有價値的資產. 〇 於另一範例中，節目之製作者’無論其爲廣播的節目 、嵌入一視頻帶中之節目、CD - ROM、DVD、或者 卡帶，可容許使用者自動地存取其未顯示於營幕上之額外 的資訊。例如，於一運動事件中’各種統計數據可從一遠 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（32) 端位置被提供至使用者，僅藉由觀看者觀賞此節目。當這 些統計數據被提供時，則廣告商可被提供以人口統計資訊 及有關使用者之背景資訊。此可爲重要的當，例如，使用 者可能錄下一運動節目時。假如製造商察覺此節目正被輸 出自某裝置於一往後時刻而非本身實際的廣播時，則此容 許廣告商實際地看見他們的程式仍正被使用以及什麼樣的 人正在使用它。另一方面，傳播者可決定上述之相同事並 實際地對廣告商索取往後廣播之額外的總額。此均由於其 路由資訊自動地，經由一 P C及一網路，將提供廣告商一 指示有關實際資訊被傳播之時刻的其他媒介。 其可被利用與上述實施例之媒體的其他型式爲例如： 廣告（如上文所討論者）、競賽、遊戲、新聞節目、教育 、贈券促銷節目、示範媒體（樣本）、相片，其所有均可 被傳播於一私人網站或者一公有網站上。此均將提供能力 以容許即時介面與網路及遠端位置以獲得路由資訊且同時 容許即時收帳及結帳。 現在參考圖1 6 ，有顯示一流程圖以描述本發明之另 一實施例。如上文所述，編碼資訊之傳輸被一使用者之電 腦所感應，其，當感應並解碼後，指定電腦以啓動瀏覽器 並接著將此資訊傳遞至一中間點以達成一廣告商或製造商 與使用者P C之間的連接。 進一步參考圖16 ，有顯示一使用者PC 1600 ，其係關連與瀏覽器軟體1 6 0 2及一應用程式1 6 0 4 。使用者PC 1600可操作以運作應用程式1604 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------AWI ^--------訂---------線 (請先閲讀背面之注意事項再填寫本頁) -35- 470891 Α7 Β7 五、發明說明（33) 於背景或前景。此應用程式1 6 〇 4 ’如上文所述，爲一 可檢測使用者P C 1 6 0 0之某些輸入的應用程式，如 下文將更詳細地說明。除了運作於使用者P C 1600 上之應用程式1 6 0 4及能被運作於使用者P C 1 6 0 0上之瀏覽器軟體1 6 〇 2以外，亦提供有一聲頻 播放器程式1 6 0 6。此聲頻播放器程式1 6 0 6爲一種 習知可得的程式，其容許使用者P C 1 6 0 0播放聲頻 。此聲頻通常被接收以一種壓縮的聲頻格式一MP 3格式 。此壓縮的格式爲基本上習知Μ P E G格式之一種壓縮的 形式。再次，此爲一種習知的格式。 使用者P C 1 6 0 0被介面至一全球通訊網路 1610。如上文所述，全球通訊網路161〇爲一種通 常被稱爲 ''網際網路〃之習知網路，其係設籍多數互連的 節點及路由器。如此容許使用者p c 1 6 0 0 ，透過已 知的定址技術，以互連至一遠端位置並傳遞資訊至該處或 接收資訊自該處，其通常係利用一 T C Ρ / I Ρ協定。於 利用網路1610之習知操作中’使用者PC 1 6 〇 〇 可操作以介面與一聲頻源節點1 6 1 2以透過網路 1 6 0 4而接收MP 3聲頻自該處。此可爲一種流行歌曲 之形式或者如其被轉移至者。此聲頻源節點1 6 1 2可爲 使用者之一熟識或甚至爲一廣告之建立。然而’從聲頻源 節點1 6 1 2傳輸至使用者PC 1 6 0 〇之主要資訊爲 一種Μ P 3編碼的聲頻節目。此Μ P 3聲頻節目，如下文 所將描述，被聲頻之起始來源所修改以含入一種編碼格式 (請先閱讀背面之注意事項再填寫本頁) 裝 ----訂---------線| 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 χ 297公釐） -36- 470891 A7 B7 五、發明說明（34) 之某路由資訊’其被應用程式1 6 04感應於當1 6 0 6 實際地播放該聲頻時。當然，一旦聲頻被接收以Μ P 3之 格式，則其須首先被解碼並接著輸出爲一聲頻信號，如此 需要解碼步驟及一類比至數位資料轉換操作，而此爲習知 的。此被接著輸出於一聲頻輸出裝置1 6 1 3之上。 聲頻源1 6 1 2須接收聲頻節目自某些起始源。此通 常可來自其他產生聲頻源之處所且其將聲頻源傳輸至一終 端使用者。.終端使用者可接收聲頻源、·複製聲頻源並將其 傳輸至多數個人。此ΜΡ 3聲頻節目可被傳輸至許多個人 以一鏈接方式。如下文所將敘述，其具有應用程式 1 6 04運作於背景之使用者PC 1 6 00將提供一互 連至一製造商節點1 6 1 4。應注意其應用程式1 6 04 通常將結合與聲頻播放器程式1 6 0 6，雖然此非必要。 於操作時，在一含有路由資訊而以MP 3格式編碼之 聲頻節目被使用者p C 1 6 0 0接收並局部地儲存於一 硬碟1 6 1 8上且接著被播放以聲頻播放器程式1 6 0 6 之後，或者被接收且立即地播放以聲頻播放器程式 1 6 0 6之後，則應用程式1 6 0 4將感應其節目中之路 由資訊，其係由節目之創作者嵌入於節目中。此通常非使 用者於收聽聲頻節目時所輕易可聞的，雖然其（於較佳實 施例）確實爲可聞的。當聲頻節目被播放時，應用程式 1 6 0 4感應其嵌入產品資訊中之資訊，利用此資訊以啓 動網路瀏覽器及瀏覽器程式1 6 0 2並透過網路1 6 1 0 以接觸一 AR S位置1 6 2 0。應注意其嵌入之資訊可以 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) 訂---------線· 經濟部智慧財產局員工消費合作社印製 470891 A7 B7 五、發明說明（35) 是任何可由應用程式所辨識之資訊，而無須爲有關產品之 實際資訊。其可爲某種型式之關連與一廣告商的資訊。如 下文所將敘述，嵌入之資訊僅有關於其A R S位置 1 6 2 0上之一MP 3信頭資料庫中所界定者。 由應用程式1 6 0 4所傳輸至ARS位置1 6 2 0之 資訊包括來自聲頻節目之嵌入資訊，儲存於使用者P C 1 6 0 0上之使用者資訊以及網路1 6 1 0上之使用者位 置。AR S位置1 6 2 0利用此資訊以提取預先儲存且相 關的資訊自Μ P 3信頭資料庫1 6 2 4。如下文所將敘述 ，此資訊係由製造商所預先儲存，其容許A R S 1 620決定使用者PC 1 600應透過網路1 6 1 0 而被指向何處。此預先儲存之資訊，其係獲得自一匹配操 作，被接著傳輸回至使用者P C 1 6 0 0及瀏覽器軟體 1 6 0 2以指示瀏覽器軟體1 6 0 2連接至網路1 6 1 0 上之一預定位置。此預定位置爲製造商位置1 6 1 4。除 了指示瀏覽器1 6 0 2連接至何處之外，其由A RS 1 6 2 0所傳遞回至使用者P C 1 6 0 0之資訊亦可提 供某些使用者資訊或者其他資訊以傳遞至製造商節點 1 6 1 4。製造商節點1 6 1 4將接著接觸與使用者PC 1 6 0 0及瀏覽器軟體1 6 0 2以提供一顯示給使用者 ，即，其將產生經由一 T C P / I P連結之網路連接。例 如，當使用者正收聽聲頻節目時，廣告可被提供至收聽者 於相關的使用者PC 1600。此將容許製造商 1 6 1 4不僅獲得有關誰正在攸聽他們的軟體的資訊（合 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------_· (請先閲讀背面之注意事項再填寫本頁) 裝 丨— — 1訂--------線秦 經濟部智慧財產局員工消費合作社印製 -38 - 470891 A7 B7 五、發明說明（36) 法或不合法地），同時亦將容許製造商有可能提供某些資 訊給使用者，誘發額外的銷售自使用者，等等。 僅藉由播放聲頻節目，聲頻播放器程式1 6 0 6將於 此刻介面與應用程式1 6 0 4以啓動瀏覽器1 6 0 2來接 觸製造商。藉由儲存資訊於ARS位置1620，則製造 商無須儲存大量實際的讀取資訊於Μ P 3聲頻磁軌中。使 用者PC 1600所需要以連接至製造商1614之路 由資訊的大部分被含入於應用程式1 6 0 4中。此容許單 一程式存取一單一位置，ARS位置1 6 2 0，以促成連 接與一製造商1 6 1 4。例如，假如製造商1 6 1 4欲改 變網路1 6 1 0上之位置，即，改變通用資源定址器（ URL)，則此僅需被更新於單一MP3資料庫中，於 ARS位置1 6 2 0上之MP 3信頭資料庫1 6 2 4。此 外，於聲頻節目上需被儲存於Μ P 3聲頻信頭中之小量資 訊被減至最小，由於與應用程式1 6 0 4之互動以及其實 際路由資訊被儲存於A R S位置1 6 2 0上之事實。 現在參考圖1 7，有顯示其傳遞至ARS位置 1 6 2 0且接著至製造商位置1 6 1 4所需之資訊的槪略 圖形。最初的MP 3聲頻節目包括一實際壓縮的MP 3聲 頻磁軌1 7 0 0，其係關連與某種型式之可聞路由或產品 資訊，如一產品信頭1710。此爲一音調，其可被解碼 因爲其包括被輸出以預定序列之多數音調。（然而，此非 必須爲一音調。其可爲任何型式之編碼資訊，於數位或者 聲頻域中。）此序列，當被解碼時，指示某些二元數字。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注音？事項再填寫本頁) K-裝 ----訂---------線* 經濟部智慧財產局員工消費合作社印製 -39- 470891 A7 B7 五、發明說明（37) (請先閱讀背面之注意事項再填寫本頁) 此音調可被嵌入於任何位置上之MP 3聲頻磁軌1 7 0 0 中，雖然於圖1 7中其被例舉爲開始處，即，一信頭。根 據製造商之意願，此節目可被置於任何不會破壞節目外觀 之所欲位置。 經濟部智慧財產局員工消費合作社印製 當此聲頻節目被播放時，則產品信頭1 7 1 0中之路 由或產品資訊被接著由應用程式1 6 0 4所感應。除了被 應用程式1 6 0 4感應之外，此音調或聲頻信頭含有其唯 一地辨識聲頻節目之資訊，儘管只在A R S位置1 6 2 0 上。因此，此資訊被組合入一包封中以被傳輸至A R S位 置1 6 2 0。應用程式1 6 0 4中含入有關於網路 16 1 0上之ARS 1 6 2 0之位置的預先處理資訊。 因此，僅需組合此資訊並將之傳送至A R S 1 6 2 0。 然而，除了此含入於信頭1 7 1 0中之資訊以外，額外的 資訊（例如有關使用者P C 1 6 0 0上之使用者的資訊 )可被傳輸以一使用者I D之形式。此使用者I D係關連 與ARS位置1 6 2 0上之資訊，其通常從使用者P C 1 6 0 0被輸入至ARS位置1 6 2 0當使用者P C 1 6 0 0被載入以聲頻播放器程式1 6 0 6或應用程式 1 6 0 4時，而較佳的情況是當聲頻播放器程式1 6 0 6 被整合與應用程式1 6 0 4時。此ARS位置1 6 20上 之使用者資訊可含有使用者之一整個使用者提問檔。然而 ’當其產生時，此使用者提問檔被立即地傳輸至A R s位 置1 6 2 0並儲存於與其相關之資料庫中。此後所有被傳 輸自使用者PC 1600者爲使用者1 D ’其被指定給 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -40- 470891 A7 B7 五、發明說明（38) 該使用者當安裝應用程式1 6 0 4或者應用程式與聲頻播 放器程式1 6 0 6之組合時。 (請先閱讀背面之注意事項再填寫本頁) 當組合包封以傳輸至A R S位置1 6 2 0時，則產品 信頭1 7 1 0中之路由或產品資訊被儲存於域1 7 1 2中 而成爲唯一的節目資訊。一域1 7 1 4係關連與使用者 I D且接著一 ARS路由域1 7 1 6被提供於包封中。此 包封提供有某TC P/ I P架空資訊於一域1 7 1 8中。 此被傳輸至瀏覽器1 6 0 2，在其啓動之後，成爲一 URL字串。此URL字串通常包括ARS位置1 6 2 0 之區域名稱，其唯一地界定網路1 6 1 0上之ARS位置 ’接續以資訊字元。這些資訊字元將包括域1 7 1 2及域 1 7 1 4中之資訊。域1 7 1 6構成AR S位置1 6 2 0 路由碼。發送此資訊至A R S 1 6 2 0爲一種習知的方 法。 一旦ARS位置1 6 2 0接收包括域1 7 1 2 — 經濟部智慧財產局員工消費合作社印製 1 7 1 8之路由包封，則此ARS位置1 6 2 0將產生一 包封以發送回至使用者PC 1 6 0 0。此包封將含有一 域1 7 2 0中之再路由資訊，其指示瀏覽器1 6 0 2有關 製造商1 6 1 4於網路1 6 1 0上之位置，即，此爲一跨 區轉接（hand-off )操作。除了域1 7 2 0中之再路由資 訊以外’提供有一關連與使用者資訊（其被提取自Μ P 3 信頭資料庫1 6 2 4)之域1 72 2及一域1 724中之 產品資訊（其亦被提取自MP3信頭資料庫1 6 2 4)。 包封中亦含有一域1726，其指示網路1610如何發 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -41 - 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（39) 送此資訊回至使用者PC 1 600 ’除了一 TCP/ I P架空資訊域1 7 2 8之外。此被指向使用者P C 1 600，其將接著，透過習知之瀏覽器1602及 HTML語言的使用，產生一額外的包封’包括一製造商 路由域1 7 3 0、一相應於使用者資訊域1 7 2 2之使用 者資訊域1 7 3 2、一相應於產品資訊域1 7 2 4之產品 資訊域1 7 3 4及一 TCP/I P架空資訊域1 7 3 6 ° 此將被瀏覽器1 6 0 2所利用以決定如何發送域1 7 3 2 及1 7 3 4中之資訊至製造商1 6 1 4以利其使用。於此 刻’一網路連結已到達製造商位置1 6 1 4且資訊已被傳 遞至製造商於節點1 6 1 4 (以其含入於MP 3信頭資料 庫1 6 2 4中之資訊），凡此所有均爲實際使用者可一目 了然的。 現在參考圖1 8，有顯示總系統操作之一流程圖。程 式被起始於一系統方塊1 8 0 0並接著前進至一功能方塊 1802，其中MP3聲頻被傳輸至使用者PC 1 600。使用者PC 1 600接著可操作以儲存資訊 於硬碟1 6 1 8中，或其他類似的儲存媒體，並接著以聲 頻播放器程式1 6 0 6播放其接續之MP 3聲頻。此被播 放聲頻輸出於一聲頻輸出裝置1 6 1 3。應用程式 1 6 0 4可爲一如上文所述之個別程式或者被結合與聲頻 播放器程式1 6 0 6。此接收及播放操作被指示以一功能 方塊1 8 0 4。應瞭解到資訊之實際接收可觸發聲頻播放 器程式1 6 0 6以實際地解壓縮並播放聲頻檔案。雖然應 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------裝--------訂---------線 (請先閱讀背面之注意事項再填寫本頁) -42- 470891 A7 B7 五、發明說明（4〇) 用程式1 6 0 4可被嵌入聲頻播放器1 6 0 6中，但是應 用程式1 6 0 4可操作以總是存在背景中，以致其聲頻檔 案之播放將觸發應用程式1 6 0 4以啓動瀏覽器1 6 0 2 。此被促成經由一檢測功能，如一功能方塊1 8 0 6所示 ，其中聲頻檔案之播放，即其經由聲頻輸出裝置1 6 3 〇 之解壓縮與輸出，導致關連與聲頻節目之嵌入產品資訊的 輸出。檢測可於可聞領域或數位領域中，在從數位領域轉 換至聲頻可聞輸出信號1 6 3 0之前。，於任一情況下，均 以信號之檢測觸發如上文所述之總操作。 當MP3信號被接收以使用者PC 1 6 00時，其 通常被接收沿著圖1 6中標示爲Μ P 3之一路徑。此路徑 被連接至聲頻源1 6 1 2。在檢測之後，此含入於Α音調 〃或其他產品信頭1 7 1 0中之產品資訊，被接著傳遞至 A R S位置1 6 2 0，如功能方塊1 8 0 8所示。此係通 過沿著一標示爲 ''路由資訊〃之路徑而至A R S位置 1 6 2 0。一匹配操作被接著執行於AR S位置1 6 2 0 中，利用Μ P 3信頭資料庫1 6 2 4，如一功能方塊 1 8 1 0所示。此操作接著執行一 跨區轉接〃操作至使 用者。此被指示以從A R S位置1 6 2 0回到使用者P C 1 6 0 0之重新指向路徑，如圖1 6中所示。此，如上 文所述，提供有關使用者提問檔、產品資訊之資訊，其均 被儲存於Μ P 3信頭資料庫1 6 2 4中。此資訊被提取’ 由於其ARS位置1620已從使用者PC 1600接 收使用者I D資訊及最小產品資訊，透過嵌入於聲頻磁軌 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) pi裝 ----訂-------- -線j 經濟部智慧財產局員工消費合作社印製 -43- 470891 A7 B7 五、發明說明（41) 中之產品信頭內的碼。 程式接者流至一功能方塊1 8 1 2 ’其中此從ARS 位置1 6 2 0被重新指向回到使用者pc 1 6 00之資 訊被利用以提供一連接與製造商位置1 6 1 4，透過網路 1 6 1 0中之一路徑1 6 3 2。此被顯示爲一雙向路徑， 因爲一 TCP/I p協定被利用，其需要包封從使用者 PC 1 600被轉移至製造商之網路位置；l 6 1 4並接 著回送。如上文所述，此通常以一種網頁〃之形式，其 提供有關製造商或生產者的資訊。因爲使用者不僅具有關 於詢問之資訊’即，網頁資訊之一請求，還包含使用者資 訊，此容許製造商位置1 6 1 4 a量身定做〃其轉移回到 使用者之資訊，以其資訊包含相應於觸發連接之實際產品 及相應於有關使用者之某些資訊的形式。例如，假如使用 者Jane Doe請求一首由歌手John Doe所唱的流行歌曲，則 製造商可提供有關此首歌之資訊以及有關由John Doe所演 唱之音樂型態的類似型態歌曲給一女性使用者。然而，可 能有人口統計資訊含入於使用者提問檔中且此可被利用以 進一步篩選其被傳送回到使用者P C 1 6 0 0之資訊。 此從製造商位置1 6 1 4之網頁的資訊回送被指示以一功 能方塊1 8 1 4。一旦此連接被達成，則程式便流至一結 束方塊1 8 1 6。 現在參考圖1 9 ，有顯示一流程圖以說明使用者P C 1 6 0 0處之操作。此程式被起始於一開始方塊 1 9 0 0並接著前進至一功能方塊1 9 0 2。於功能方塊 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） (請先閱讀背面之注意事項再填寫本頁) ----訂---------線泰 經濟部智慧財產局員工消費合作社印製 -44- 470891 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（42) 1902 ，指示有一監督聲頻播放器程式1606以一音 調之功能。因爲聲頻播放器程式1 6 0 6是必要的以提取 資訊自其儲存於硬碟1 6 1 8中或直接接收自聲頻源 1 6 1 2的Μ P 3聲頻節目檔案，而聲頻播放器程式 1 6 0 6之啓動亦將啓動應用程式1 6 0 4。程式將接著 流至決定方塊1 9 0 4以決定音調是否已被檢測於聲頻節 目檔案中。應瞭解其每個由聲頻播放器所播放之聲頻節目 檔案可能未包含音調或者嵌入之產品資訊。假如未檢測到 時，則程式將沿著&gt; Ν 〃路徑而流回至功能方塊1 9 0 2 。然而，假如音調或嵌入之產品資訊被檢測時，則程式將 沿著&quot;Υ 〃路徑而流至一功能方塊1 9 0 6 ，其中瀏覽器 將被啓動。程式將接著流至一功能方塊1 9 0 8以組合一 包封（如圖1 7中所示）以轉移至ARS位置1 6 2 0， 並接著至一功能方塊1 9 1 0以傳送包封回至A R S位置 1 6 20。此傳輸被促成，由於其應用程式1 6 04知道 網路16 1 0上之ARS 1620的位址或URL。程 式接著流至一結束方塊1 9 1 2。一旦此操作被起始，其 資訊被轉移至AR S位置1 6 2 0且該資訊被處理於 ARS位置1 6 2 0位置，則應用程式1 6 0 4無須進一 步處理。此接著僅需ARS位置1 6 2 0與瀏覽器軟體 1 6 0 2之間的介面，使用（通常）一種HTML程式語 言。 現在參考圖2 0，有顯示一程式以說明聲頻播放器程 式1 6 0 6之操作。此被起始於一方塊2 0 0 0並接著前 本紙張尺度適用中國國家標準（CNS)A4規格（2：1〇 X 297公釐） -----------裝—-----訂---------^ AW (請先閲讀背面之注意事項再填寫本頁) -45- 470891 ___ A7 _____B7__ 五、發明說明（43 ) 進至一功能方塊2 0 0 2以接收Μ P 3檔案，無論直接自 聲頻源1 6 1 2中之網路1 6 1 0或者自硬碟1 6 1 8。 程式接著流至一功能方塊2 0 0 4以解碼此Μ Ρ 3檔案， 即’解壓縮並播放節目以一種聲頻格式，並接著至一功會g 方塊2 0 0 6以輸出其聲頻輸出裝置1 6 3 〇上之聲頻。 程式接著前進至一結束方塊2 0 0 8。如上文所述，此聲 頻輸出操作需要一資料轉換操作，以應用程式1 6 〇 4可 操作來檢測音調或嵌入之產品資訊，以其解壓縮後之檔案 的數位版本或者以類比至數位轉換操作之另一側上的聲頻 版本。 / 槪言之，有提供一種系統以容許一聲頻檔案，其被傳 、/ 輸透過一全球通訊網路以嵌入有產品碼資訊，該資訊係關 連與一路由操作至一預定的位置。當此聲頻檔案被接收於 使用者之P C且解碼並輸出時，則一檢測程式檢測嵌入資 訊之存在與否。此嵌入資訊被接著利用以使用者p C中之 一駐存應用程式以啓動一瀏覽器並轉移此嵌入資訊至一遠 端中間位置。此遠端中間位置係關連與一資料庫，其資料 (請先閱讀背面之注意事項再填寫本頁) ----訂---------線赢 經濟部智慧財產局員工消費合作社印製 訊連實，致的以 資關與訊以至可 入可連資器送 ， 嵌且關此覽發外 該中者定瀏之以 與庫或決之示訊 配料商已上指資 匹資告置其所由 及於廣位於中路 以置的間作庫之 品配者中運料置 產先用端及資位 與預使遠 C .其端 訊被之旦 P 觸終 資訊案一之接至 庫資檔。者地送 料由頻商用接發 資路聲造使直了 配此觸製至著除 匹。接之訊接， 以訊要案資可外 作資想檔送器此 操由個頻回覽 。 可路某聲其瀏置 庫之與際則其位 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -46 - 470891 A7 -____B7 五、發明說明（44 ) 有某種由遠端中間位置所提供之資訊以利使用。另一方面 ’遠端中間位置可直接地接觸所欲之發送至位置以容許該 位置直接地接觸使用者P C而無須回到使用者P C之瀏覽 器，雖然此爲一更複雜的路由操作。 雖然較佳實施例已被詳細地敘述，應瞭解其各種改變 、取代及變異亦可被實施而不會背離其由後附之申請專利 範圍所界定之本發明的精神及範圍。 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -47-Referring now to FIG. 10, there is a more detailed block diagram showing one of the sinus embodiments of FIG. In this embodiment, PC 900 is divided into a pair of nodes, a first PC 1002 and a second PC 1004. Pc 1 〇 Ο 2 is located on the node connected to user 098, and P C 1004 is located on another node. PC 1004 represents A R S 308 of FIG. 3. The PC 1004 has a database 1 006 connected to it, which is basically an advertiser database 3 10. Therefore, three nodes on the network 9 10 are required to implement the disclosed embodiment, that is, the PC paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -26- 470891 Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 printed by employee consumer cooperative V. Invention Description (24) 1002, pc 1004 and remote information node 9 1 2. The routing information 904 is used by the PC 1 00 2 to send to the PC 1 0 0 4 to determine the position of the remote information node 9 1 2 on the network 9 10. This is sent back to PC 1 0 2 and directly connected to the remote information node 9 1 2 ′ and retrieves information from there to the user 9 8. Routing information 9 0 4 basically constitutes the main routing information. Referring now to FIG. 11, there is a schematic diagram showing how its network envelope is formed to transmit the main routing information to the PC] _04. Generally, the main routing information occupies a single domain ', and the main routing information is then combined into a data packet with the subordinate routing information for transfer to the network 9 10. This is described in detail above. Referring now to FIG. 12, there is shown another embodiment of FIG. In this embodiment, the video source 900 is related to an optical area 1220, and an embedded video code is arranged in the optical area 1220. The embedded video code can be quite complex or as simple as a grid of black and white areas (gnd). Each area in the grid can have a black color to represent a logic '' 1 〃 or a white area to represent a logic 〇〃. This will allow a digital chirp to be placed in the optical region 1 2 0 2. A sensor 1 2 0 4 may then be provided to sense the video code. In the above example, this will only require one column of optical detectors, one for each area in the grid to determine whether this is a logical `` 1 '' or a logical `` 0 '' state. One of the sensed videos is then output to PC 906 for processing to determine the information contained therein, and the information contained therein constitutes the main routing information 904. Thereafter, it is processed as described above with reference to FIG. 9. This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) ----------- installation -------- order --------- line (Please read the notes on the back before filling out this page) -27- 470891 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (25) Now refer to Figure 1 3 'A block diagram showing an embodiment , One user's question file can be passed to the original user or manufacturer. p C 9 0 6 is related to a question file database 1 3 0 2 whose question file database 1 3 0 2 is operable to store a user's 9 08 question file. This question file is generated when the program (after initial installation) requests information to be entered to start the program. In addition to the question file, there is also a unique ID, which is provided to the user 9 0 8 in connection with the browser program that runs on PC 9 06? This is stored in a storage location indicated by a square 1 3 C) 4. This ID 1 3 0 4 can be accessed with a remote location such as a 'cookie', which is information stored in an accessible location in the PC 906, whose accessible location can actually be operated by Accessed by a remote program on a remote node. ARS 308, which basically constitutes PC 1 04 of FIG. 10, is operable to be associated with a question file database 1 308, and this question file database 1 3 0 8 is operable to store questions from all users files. Question file database 1 3 0 8 is a combination stored in all question file database 1 3 0 2 that can be attached to the system. This is different from the information stored in database 3 10 (advertiser's database), which contains a table of intermediate destinations. When the routing information in the main routing information 9 0 4 is passed to ARS 3 0 8 and obtained from the original data envelope, the tracing procedure described above can then be executed to determine where this information will be sent Office. Question file database 1 3 0 2 is then used for each process, where each process in the form of routing information received from the main routing information 9 0 4 is compared with the destination table 3 1 0 to determine its system (please first Read the notes on the back and fill in this page again) Pack ----- Order! Thread-^ _ This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -28- 470891 A7 B7 V. Invention Note (26) (Please read the precautions on the back before filling out this page) Who is the affiliate of the Consumer Cooperative Cooperative Manufacturer of the Intellectual Property Bureau of the Ministry of Economic Affairs? With the related routing information transmitted in the main routing information 9 0 4, D 1 3 0 4 is then compared with the question file database 1 300 to determine whether a related question file is available. This information is stored in the processing database 1310 so that, for each subsequent routing code received in the form of the information in the main routing information 904, will be associated with the IDs 1304 of each PC 906. The related question files in database 1 3 0 8 are stored and related to I ds 1 3 0 4 can then be combined and transmitted to a user for use by a user node 1 3 1 2 on the network 9 1 0 reference. ARS 3 0 8 can perform this work in two modes, an immediate mode or a non-immediate mode. In the real-time mode, each time a PC 9 06 accesses the advertiser database 3 1 0, the user's question file information is uploaded to the user node 1 3 1 2. At the same time, the billing information is generated to the user 1 3 1 2, which is stored in a billing database 1 3 1 6. Therefore, ARS 3 0 8 can inform the user 1 3 1 2 about each transaction and the bills that are processed, and also provide the user 1 3 1 2 about who is accessing the routing information field about a specific routing code 9 0 4 Question file information for specific product ads for as described above. This information (once combined) can then be transmitted to the user 1 3 1 2 and also reflected in the billing information and stored in the billing information database 1 3 1 6. Referring now to FIG. 14, there is shown a flowchart describing the operation of storing a user's question file. The program is started in block 14 2 and then advances to a function block 1 4 0 4 in which the system will prompt a question file at the beginning of the system. This start is a function, which is set to start whenever the paper size applies the Chinese National Standard (CNS) A4 (210 X 297 mm) -29-470891 A7 B7 V. Description of the invention (27) (Read the notes on the back before filling out this page.) When the user initially loads the software he or she has been provided. The purpose is to generate a user question file in addition to the setting information. Once the user performs this action, the program will reach a decision box 1406 to determine whether the user provides basic or detailed information. This is user selectable 睪 0 spoon. If basic is selected, the program will reach a function box 14 0 8 where the user will enter basic information such as name and serial number and possibly address. However, in order to stimulate the user to enter more information, the original hint in the function box 1440 will provide such as a gift #, a discount, etc. 'if the user is willing to enter additional information. If the user selects this option, then the program goes from decision block 1 4 0 6 to a function block 1 4 1 0 ° In function block 1 4 1 0, the user is prompted to enter specific information 'such as job, income level, General family history, demographic information and more. Any amount of information can be collected in this specific function box. 0 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Once all information is collected, whether it is the basic mode or a more specific mode, the program will then arrive Function block 1 4 1 2 where this information is stored locally. The program then reaches a decision box 1 4 1 4 to connect to the host or ARS 308. Usually, the user is prompted to decide whether he or she wants to send this information to the host at this time or later. If he or she chooses the option `` Later, '' the program will reach a function box 1 4 1 5 to prompt the user to send this information at a later time. In the disclosed embodiment, the user will not be able to use the software until the question file information is transmitted to the host. So the user may have to activate this function at a later time to connect with the host. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -30- 470891 A7 B7 V. Invention Description (28) (Please read the precautions on the back before filling this page) If the user has selected Upload the question file information to the host, the program will reach function block 1 4 1 6 to start the connection process and then to a decision block 1 4 1 8 to determine whether the connection is successful. If unsuccessful, the program will follow an N〃 path to a decision block 1 4 2 0, which will advance to an error block 1 4 2 2 or return to the input of the connection decision block 1 4 1 8. Once connected, the program will then follow a '' Y 〃 path from decision block 1 4 1 8 to a functional block 1 4 2 8 to send information about its question file with a computer or user to the host. This ID, as described above, is basically one of the computers, the cookie, which is accessed by the program when it is transmitted to the host. This program will then arrive at a function box 1430 to start the program so that it can be operated at a later time without all the setting information. Generally, all the operations of this flowchart are performed as a "wizard", which guides the user through the setting procedure. Once completed, the program will reach a completion block 1 4 3 2. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 15, there is shown a flowchart to describe the operation of the host-when it receives a process. This program is started at the beginning of block 15 0 2 and then proceeds to decision block 15 0 4 where it is determined whether the system has received a routing request, that is, routing information 9 0 4 in the form of tones, etc., which is Embedding in the audio signal is as described above with reference to FIG. 9. The program will loop back to the input of decision block 1504 until the routing request has been received. At this point, the program will follow the path '' Y 到达 to a function block 1506 to receive the main routing information and the user ID. Basically, this main routing information is obtained from the audio tone, except for the user ID. The program then arrives at a function block 1 5 0 8 to find its corresponding Chinese paper standard (CNS) A4 (210 X 297 mm) corresponding to the size of the paper received. -31-470891 A7 B7 V. Description of the invention (29) ( Please read the note on the back before filling this page) u RL ', the manufacturer of the main routing information, and then return the necessary command information to the starting PC 108 to allow the PC to connect to the destination of the main routing information. After that, the program will reach a function block 1510 to update the processing database 1310 currently being processed. Generally, the routing information 904 will be stored as a single domain with associated IDs. As mentioned above, the question file database has been associated with detailed question files for each user on the system, and the system has started software related to their ID. Because I D is transmitted with the connection and routing information, the one stored in the processing database is the routing code, which is the connection and all I D s transmitted to the system related to the specific routing code. Once this processing database has been updated, as described above, processing can be transferred back to the user on node 3 12 with detailed question file information from the question file database 1 308. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, the question file information can be transmitted back to the user or manufacturer in node 3 1 2 in real time or non-real time. A decision block 1 5 1 2 is provided to accomplish this, which determines whether the transmission is immediate. If it is real-time, the program will follow a '' Y 〃 path to a function block 1 5 1 4, where the information will be immediately passed to the manufacturer or user. The program will then go to a function block 15 16 where the bills for that particular manufacturer or user will be updated in the bill database 1 3 16. The program will then reach an end block 1 5 1 8. If it is not real-time, the program moves along the `` N '' path to a function block 1520, where the transmission is set later and it is generated in the processing database. In either case, the processing database will generate information related to a specific routing code. With a real-time processing, it is possible for a manufacturer to publish an advertisement. The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -32- 470891 A7 B7 V. Description of the invention (3〇) at Magazines may place a product on a shelf at a particular moment. The manufacturer can then monitor the moment when the advertisement or product is purchased. Of course, they have to monitor it through a computer, which will cause some delay. However, manufacturers can get a very immediate perspective on what a product is moving. For example, if a cola manufacturer wants to provide a promotional advertisement on, for example, a television, which indicates that a new cola is coming soon and the top 1,000 buyers who scan their code online will receive For certain offers, such as the opportunity to travel naked to a famous resort in Florida or some other stimulus, the manufacturer will be very aware of how the ads are being received. In addition, advertisers will know where the acceptable market is. If an advertiser, for example, had a television ad in ten cities and received an overwhelming response from one city, but received an extremely poor response from another city, he would tend to believe in one of his poor responses The city is not a good market or the advertising media he chooses is very poor. Because advertisers can get a fairly immediate response and are also satisfied with their demographic response to responders, very important information can be obtained in a relatively short time. It should be noted that the disclosed embodiment is not limited to a single source p C 3 02, but may include a large number of connected source computers via a global communication. In addition, the embodiment is not limited to a single ARS 308 or a single advertiser server 3 1 2, but may include most ARS and advertiser systems, which are individually represented as ARS 3 1 4 and advertiser server A 3 1 of 6 joined. At the same time, it should be noted that this embodiment is not limited to the global communication network, but can also be used in the configuration of LAN, WAN, and peer-to-peer. This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) ----------- ,,, (Please read the precautions on the back before filling this page) Pack --- ----- Order --------- Line · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-33- 470891 A7 B7 V. Invention Description (31) (Please read the notes on the back before filling (This page) It should also be noted that the disclosed embodiment is not limited to a personal computer, but can also be applied to 'for example, a network computer (Network Computer vv N et PC &quot;), a reduced version of a PC, or Any system that allows users to interact and interface to information sources. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economics. A typical application of the above technology is to provide a trigger event during a program, such as a sports event. In the first example, this can be generated by an advertiser. It is conceivable that this period is intended to be widely used due to the advertising costs of high-rated sports programs. If, for example, an advertiser packs 15 seconds of advertising time, they can insert a tone containing routing information into their program. This routing information can then be output to the user's PC, which will cause the user's PC to obtain information via a network from a remote location usually controlled by the advertiser. This can be in the form of a longer advertisement than it does. In addition, this can be an interactive form of advertising. An important aspect of the type of interaction between the actual dissemination of the program with embedded routing information and the manufacturer's website is the fact that 'the information is provided in the information about the user's PC and the user's own question file. Therefore, an advertiser can actually obtain real-time information about the number of people who are watching their particular advertisement, as well as information about those people's background, demographics, and so on. This can be a very valuable asset for one of the advertisers.  〇 In another example, the producer of the program 'whether it is a broadcast program, a program embedded in a video tape, a CD-ROM, DVD, or a cassette tape, may allow the user to automatically access it that is not displayed on the camp screen Extra information on it. For example, in a sports event, 'various statistical data can be applied to the paper size of China National Standard (CNS) A4 (210 X 297 mm) from a single paper scale. The description (32) end position is provided to the user, and the program is only viewed by the viewer. When these statistics are provided, advertisers can be provided with demographic information and background information about users. This can be important, for example, when the user may record a sports program. If the manufacturer perceives that the program is being output from a device at a later time than the actual broadcast itself, then this allows advertisers to actually see that their program is still being used and who is using it. On the other hand, the communicator can decide the same thing as above and actually ask the advertiser for an additional total amount for subsequent broadcasts. This is due to the fact that its routing information, automatically via a PC and a network, will provide advertisers with other media that indicate when the actual information is being disseminated. Other types of media that can be used with the above embodiments are, for example: advertising (as discussed above), competitions, games, news programs, education, coupon promotions, demonstration media (samples), photos, all of which are Can be distributed on a private website or a public website. This will provide the ability to allow real-time interfaces and network and remote locations to obtain routing information while allowing real-time billing and checkout. Referring now to FIG. 16, there is shown a flowchart to describe another embodiment of the present invention. As described above, the transmission of encoded information is sensed by a user's computer. After sensing and decoding, the designated computer is started to launch the browser and then this information is passed to an intermediate point to reach an advertiser or manufacturer. Connection with user PC. Further referring to FIG. 16, there is shown a user PC 1600, which is related to the browser software 1620 and an application 1640. The user's PC 1600 can operate to run the application 1604 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ----------- AWI ^ ------- -Order --------- line (please read the notes on the back before filling this page) -35- 470891 Α7 Β7 V. Description of the invention (33) In the background or foreground. This application program 16 0 4 ′ is an application program that can detect certain inputs of the user PC 1 600 as described above, as described in more detail below. In addition to the application program 1604 running on the user PC 1600 and the browser software 1620 that can be run on the user PC 1600, an audio player program 1660 is also provided. This audio player program 16 0 6 is a conventionally available program that allows the user PC 1 600 to play audio. This audio is usually received in a compressed audio format-MP 3 format. This compressed format is a form of compression basically known from the MPEG format. Again, this is a known format. The user PC 1 600 is interfaced to a global communication network 1610. As mentioned above, the global communication network 1610 is a conventional network commonly referred to as the "Internet", which is composed of most interconnected nodes and routers. This allows the user p c 1 600 to use a known addressing technology to interconnect to a remote location and pass information to or receive information from there, which typically uses a TCP / IP protocol. In the conventional operation using the network 1610, the user PC 1660 can operate with an interface and an audio source node 1612 to receive MP3 audio through the network 1604 from there. This can be in the form of a popular song or as it is transferred to. The audio source node 1 6 1 2 may be familiar to one of the users or even the creation of an advertisement. However, the main information transmitted from the audio source node 1612 to the user PC 1600 is an MP3 encoded audio program. This MP3 audio program, as described below, was modified by the original source of the audio to include a coding format (please read the notes on the back before filling this page). ----- line | Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economy The paper size is applicable to the Chinese National Standard (CNS) A4 (21〇χ 297 mm) -36- 470891 A7 B7 V. Description of Invention (34) Some routing information 'was sensed by the application 1 6 04 when 1 6 0 6 actually played the audio. Of course, once the audio is received in the MP 3 format, it must first be decoded and then output as an audio signal. This requires a decoding step and an analog-to-digital data conversion operation, which is conventional. This is then output on an audio output device 1 6 1 3. The audio source 1 6 1 2 shall receive the audio program from some starting source. This can usually come from other sources where the audio source is generated and it transmits the audio source to an end user. . The end user can receive the audio source, copy the audio source and transmit it to most individuals. This MP 3 audio program can be transmitted to many individuals in a link. As will be described below, a user PC 1 600 having an application 16 04 operating in the background will provide an interconnection to a manufacturer node 16 14. It should be noted that its application 16 04 will usually be combined with the audio player program 16 06, although this is not necessary. During operation, an audio program encoded in MP 3 format containing routing information is received by the user p C 1 6 0 0 and stored locally on a hard disk 16 1 8 and then played with an audio player program After 1 6 0 6 or after being received and played immediately by the audio player program 16 0 6, the application 16 0 will sense the routing information in its program, which is embedded in the program by the creator of the program. in. This is usually not easily audible to the user when listening to an audio program, although it (in the preferred embodiment) is indeed audible. When the audio program is played, the application program 16 0 4 senses the information embedded in the product information, and uses this information to launch the web browser and the browser program 1 6 0 2 and access the network through the network 1 6 1 0 The AR S position is 1 6 2 0. It should be noted that the embedded information can be applied to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) at this paper size (please read the precautions on the back before filling this page). Order --------- line · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 470891 A7 B7 V. Invention Description (35) is any information that can be identified by the application, and does not need to be actual information about the product. It can be some kind of relationship with an advertiser's information. As will be described below, the embedded information is only as defined in one of the MP 3 header databases on its A R S position 1620. The information transmitted by the application 16 0 4 to the ARS location 16 2 0 includes embedded information from audio programs, user information stored on the user's PC 1 6 0 0, and use on the network 16 1 0者 Location. The AR S position 1 6 2 0 uses this information to extract pre-stored and related information from the MP 3 header database 1 6 2 4. As will be described below, this information is pre-stored by the manufacturer and allows AR RS 1 620 to determine where the user PC 1 600 should be directed via the network 16 10. This pre-stored information is obtained from a matching operation and then transmitted back to the user's PC 1 6 0 0 and the browser software 1 6 0 2 to instruct the browser software 1 6 0 2 to connect to the network 1 6 1 0 Predetermined position. This predetermined position is the manufacturer position 1 6 1 4. In addition to indicating where the browser 1620 is connected, the information passed from A RS 1620 to the user's PC 1600 can also provide some user information or other information to pass to Manufacturer node 1 6 1 4. The manufacturer node 16 1 4 will then contact the user PC 1 600 and the browser software 16 2 to provide a display to the user, that is, it will generate a network connection via a TCP / IP link. For example, when a user is listening to an audio program, advertisements may be provided to the listener at the relevant user PC 1600. This will allow manufacturers 1 6 1 4 not only to obtain information about who is listening to their software (the combined paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -------- ---_ · (Please read the precautions on the back before filling this page) Packing 丨 — — 1 Order -------- Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -38-470891 A7 B7 5. Description of Invention (36) or illegally), it will also allow manufacturers to provide certain information to users, induce additional sales from users, etc. Only by playing audio programs, the audio player program 16 0 will contact the manufacturer at this moment with the interface 16 0 and launch the browser 16 2. By storing the information in ARS location 1620, the manufacturer does not need to store a large amount of actual read information in the MP 3 audio track. Much of the routing information that a user's PC 1600 needs to connect to the manufacturer 1614 is included in the application 164. This allows a single program to access a single location, ARS location 1620, to facilitate connection with a manufacturer 1614. For example, if the manufacturer 1 6 1 4 wants to change the location on the network 16 1 0, that is, to change the universal resource locator (URL), then this only needs to be updated in a single MP3 database and 1 6 in the ARS location. MP 3 letterhead database on 20 1 2 6 4. In addition, the small amount of information on the audio program that needs to be stored in the MP 3 audio header is minimized, due to interaction with the application 16 0 4 and its actual routing information is stored in the ARS location 16 2 0 On the facts. Referring now to FIG. 17, there is a schematic diagram showing the information it needs to pass to the ARS position 1 6 2 0 and then to the manufacturer position 1 6 1 4. The original MP 3 audio program included an actual compressed MP 3 audio track 1700, which was related to a certain type of audible routing or product information, such as a product letterhead 1710. This is a tone that can be decoded because it includes the majority of tones that are output in a predetermined sequence. (However, this is not necessarily a tone. It can be any type of encoded information, in the digital or audio domain.) This sequence, when decoded, indicates some binary number. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the phonetic on the back? Matters before filling out this page) K-Pack ---- Order --------- Line * Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-39- 470891 A7 B7 V. Invention Description (37) (Please read the notes on the back before filling this page) This tone can be embedded in MP 3 in any position In the audio track 1700, although it is exemplified as the beginning in FIG. 17, that is, a letterhead. According to the manufacturer's wishes, the program can be placed in any desired location without disrupting the appearance of the program. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. When this audio program is played, the route in the product letterhead or product information is then sensed by the application program. In addition to being sensed by the application 16 0 4, this tone or audio header contains information that uniquely identifies the audio program, although only at the A R S position 16 2 0. Therefore, this information is combined into a packet to be transmitted to the A R S position 1620. The application 16 0 4 contains pre-processed information about the location of the ARS 16 2 0 on the network 16 1 0. Therefore, it is only necessary to combine this information and send it to A R S 1 6 2 0. However, in addition to the information contained in the letter 1710, additional information (such as information about the user on the user PC 1600) may be transmitted in the form of a user ID. This user ID is related to the information on ARS position 1 6 2 0, which is usually entered from user PC 1 6 0 0 to ARS position 1 6 2 0 when user PC 1 6 0 0 is loaded for audio playback When the player program 1660 or the application program 1604, the better case is when the audio player program 1660 is integrated with the application program 1604. The user information at this ARS position 1 6 20 may contain one user's entire user question file. However, when it was generated, the user's question file was immediately transferred to A R s location 1 6 2 0 and stored in the database associated with it. Since then, all users who have been transmitted from the user's PC 1600 are users 1 D 'It has been assigned to this paper size Applicable to China National Standard (CNS) A4 (210 X 297 mm) -40- 470891 A7 B7 38) The user installed the application 16 0 or the combination of the application and the audio player program 16 0 6. (Please read the notes on the back before filling this page.) When the package is packaged for transmission to the ARS position 1 6 2 0, the routing or product information in the product letterhead 1 7 1 0 is stored in the domain 1 7 1 2 And become the only program information. A domain 17 1 4 is associated with the user ID and then an ARS routing domain 1 7 1 6 is provided in the encapsulation. This envelope provides some TC P / IP overhead information in a domain 1 7 1 8. This is transmitted to the browser 1620, and after it is launched, it becomes a URL string. This URL string usually includes the area name of the ARS position 1620, which uniquely defines the ARS position on the network 1610 'followed by an information character. These information characters will include information in domains 1 7 1 2 and domains 1 7 1 4. The domain 1 7 1 6 constitutes the ARS position 1 6 2 0 routing code. Sending this information to A R 1 16 2 0 is a known method. Once the ARS position 1 6 2 0 receives a routing envelope that includes the domain 1 7 1 2 — printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 1 7 1 8, this ARS position 1 6 2 0 will generate an envelope to send back To the user PC 1 6 0 0. This packet will contain the rerouting information in a domain 1720, which indicates to the browser 1620 about the location of the manufacturer 1 6 1 4 on the network 16 1 0, that is, this is a span Hand-off operation. In addition to the rerouting information in domain 1 7 2 0 'Provides products in domains 1 72 2 and 1 domain 724 with a connection and user information (which is extracted from the MP 3 header database 1 6 2 4) Information (which is also extracted from the MP3 header database 1 6 2 4). The envelope also contains a domain 1726, which instructs the network 1610 how to issue this paper. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -41-470891 Printed by the Consumer Cooperative of Intellectual Property Bureau, Ministry of Economic Affairs B7 V. Description of Invention (39) Send this information back to user PC 1 600 'Except for a TCP / IP overhead information field 1 7 2 8. This is directed to the user PC 1 600, which will then, through the use of the familiar browser 1602 and the use of the HTML language, generate an additional envelope 'including a manufacturer's routing domain 1 7 3 0, a domain corresponding to the user information 1 7 2 2 user information field 1 7 3 2, a product information field corresponding to the product information field 1 7 2 4 1 7 3 4 and a TCP / IP overhead information field 1 7 3 6 ° This will be viewed by the browser 1 6 0 2 is used to decide how to send the information in the domains 1 7 2 2 and 1 7 3 4 to the manufacturer 1 6 1 4 for their use. At this point 'a network link has reached the manufacturer's location 1 6 1 4 and the information has been passed to the manufacturer at node 1 6 1 4 (with the information contained in the MP 3 header database 1 6 2 4) , All of this can be seen by actual users at a glance. Referring now to FIG. 18, there is a flowchart showing one of the overall system operations. The program is started in a system block 1 800 and then proceeds to a function block 1802, in which MP3 audio is transmitted to the user PC 1 600. The user's PC 1 600 can then be operated to store information on a hard disk 1618, or other similar storage medium, and then play its subsequent MP3 audio with the audio player program 1660. The played audio is output to an audio output device 1 6 1 3. The application program 16 0 4 can be an individual program as described above or it can be combined with the audio player program 16 0 6. This receiving and playing operation is indicated by a function block 1 804. It should be understood that the actual reception of the information can trigger the audio player program 1660 to actually decompress and play the audio file. Although this paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ----------- installation -------- order -------- -Line (please read the precautions on the back before filling this page) -42- 470891 A7 B7 V. Description of the invention (4〇) The program 1 6 0 4 can be embedded in the audio player 1 6 0 6 but the application program 1 64 is operable to always be in the background, so that the playback of its audio file will trigger the application 16 0 4 to launch the browser 16 2. This is caused by a detection function, as shown in a function block 1806, in which the playback of the audio file, that is, its decompression and output through the audio output device 1630, leads to the connection and embedded product information of the audio program. Output. Detection can be in the audible or digital domain, before the digital domain is switched to the audio audible output signal 1630. In any case, the overall operation as described above is triggered by the detection of the signal. When the MP3 signal is received by the user PC 1 600, it is usually received along one of the paths marked MP 3 in FIG. 16. This path is connected to an audio source 1 6 1 2. After the test, the product information contained in the A-tone 〃 or other product letterheads 17 1 0 is then passed to the A R S position 1 6 2 0, as shown in function block 1 8 0 8. This is done by following a path labeled '' Routing Information '' to the A R S position 1 6 2 0. A matching operation is then performed in the ARS position 1620, using the MP3 header database 1624, as shown in a functional block 1810. This operation then performs a cross-zone transfer to the user. This is instructed to re-direct the path from A R S position 1620 to user P C 1 600, as shown in FIG. 16. Therefore, as mentioned above, information about user question files and product information is provided, which are all stored in the MP 3 header database 1 6 2 4. This information is extracted 'because its ARS position 1620 has received user ID information and minimal product information from the user's PC 1600, and is embedded in the audio track. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ) (Please read the notes on the back before filling out this page) pi installation ---- order ---------line j Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-43- 470891 A7 B7 V. The code in the product letterhead of (41). The programmer flows to a function block 1 8 1 2 'wherein the information from the ARS position 1 6 2 0 is redirected back to the user pc 1 6 00 is used to provide a connection to the manufacturer position 1 6 1 4 Via one of the Internet 1 6 1 0 routes 1 6 3 2. This is shown as a two-way path because a TCP / IP protocol is used, which requires encapsulation to be transferred from the user's PC 1 600 to the manufacturer's network location; 6 1 4 followed by a loopback. As mentioned above, this is usually in the form of a web page that provides information about the manufacturer or producer. Because the user not only has information about the query 'that is, a request for web page information, but also contains user information, this allows the manufacturer to position 1 6 1 4 a tailor-made, and transfer it back to the user's information, using his information Contains a form corresponding to the actual product that triggered the connection and some information about the user. For example, if user Jane Doe requests a popular song sung by singer John Doe, the manufacturer can provide information about the song and a similar type song about the type of music sung by John Doe to a woman user. However, there may be demographic information included in the user's question file and this can be used to further filter the information that is sent back to the user P C 1 600. This information return from the web page of the manufacturer location 1 6 1 4 is indicated with a function box 1 8 1 4. Once this connection is reached, the program flows to an end block 1 8 1 6. Referring now to FIG. 19, there is shown a flowchart to illustrate the operation of the user at PC 600. The program is started at a start block 1900 and then proceeds to a function block 1902. In the function box, the paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling this page) ---- Order --------- line Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs of Thailand-44- 470891 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy of the People's Republic of China A7 B7 5. Invention Description (42) 1902, which instructs a supervising audio player program 1606 to function in one tone. Because the audio player program 16 0 6 is necessary to extract information from its MP 3 audio program file stored in the hard disk 16 18 or directly received from the audio source 1 6 1 2 while the audio player program 1 The launch of 6 0 6 will also launch the application 16 0 4. The program will then flow to decision box 1904 to determine if the tone has been detected in the audio program file. It should be understood that each of its audio program files played by the audio player may not contain tones or embedded product information. If is not detected, the program will flow back to the function block 190 2 along the path of> Ν 〃. However, if the tone or embedded product information is detected, the program will flow along a &quot; Υ 〃 path to a function block 190 6 where the browser will be launched. The program will then flow to a function block 19 0 8 to combine an envelope (as shown in Figure 17) to transfer to the ARS position 1 6 2 0, and then to a function block 1 9 1 0 to send the envelope Return to ARS position 1 6 20. This transmission was facilitated because its application 16 04 knew the address or URL of ARS 1620 on network 16 10. The program then flows to an end block 1 9 1 2. Once this operation is initiated, its information is transferred to the ARS position 1620 and the information is processed at the ARS position 1620. The application 1640 does not require further processing. This then requires only the interface between the ARS position 1620 and the browser software 1620, using (usually) an HTML programming language. Referring now to FIG. 20, a program is displayed to explain the operation of the audio player program 1660. This was started in a square of 2 0 0 0 and then the previous paper size applies the Chinese National Standard (CNS) A4 specification (2: 10 × 297 mm) ----------- install --- ---- Order --------- ^ AW (Please read the notes on the back before filling out this page) -45- 470891 ___ A7 _____B7__ 5. Description of the invention (43) Go to a function box 2 0 0 2 to receive MP 3 files, whether directly from the network 16 1 0 in the audio source 16 12 or from the hard disk 16 18. The program then flows to a function block 2 0 4 to decode the MP 3 file, that is, 'decompress and play the program in an audio format, and then to a function g 2 0 0 6 to output its audio output device 1 6 3 〇 audio frequency. The program then advances to an end block 2 0 8. As mentioned above, this audio output operation requires a data conversion operation. The application 1640 is operable to detect tones or embedded product information, using a digital version of its decompressed file, or by analog to digital conversion Audio version on the other side. In other words, there is provided a system to allow an audio file to be transmitted and / or transmitted through a global communication network to embed product code information, which is related to a routing operation to a predetermined position. When this audio file is received at the user's PC and decoded and output, a detection program detects the presence or absence of embedded information. This embedded information is then used to host a application in the user PC to launch a browser and transfer this embedded information to a remote intermediate location. This remote middle position is related to a database, its information (please read the precautions on the back before filling this page) ---- Order --------- Employees of the Intellectual Property Bureau of the Ministry of Economic Affairs The cooperative prints the information, which is based on the information and information, and can be sent to the connectable device. Embedded and related to this information, the person who has ordered the information and the library or the decision has been listed. The company claims that it has purchased and used the medium-term warehouse in the middle road in the middle of the road to buy the material in the first-use end of the property and the capital and the predecessor Yuan C. Its terminal was connected to the treasury file by the P-termination information case. The delivery of the material is made by the frequency of receiving and transmitting the audio signal, and this contact is eliminated to the match. After receiving the information, you can use the information to request the file to be available for funding. You can review this operation frequently. You can say that when you browse the library, the paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -46-470891 A7 -____ B7 V. Description of the invention (44) There is some kind of The information provided by the remote intermediate location facilitates its use. On the other hand, the 'distal intermediate location' can directly contact the desired sending to location to allow the location to directly contact the user PC without returning to the user PC's browser, although this is a more complicated routing operation. Although the preferred embodiments have been described in detail, it should be understood that various changes, substitutions and variations can be implemented without departing from the spirit and scope of the present invention as defined by the scope of the appended patents. (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs This paper is in accordance with China National Standard (CNS) A4 (210 X 297 mm) -47-

Claims (1)

A8B8C8D8 470891 六、申請專利範圍 1 · 一種方法以利用一聲頻節目來達成網路上的使用 者節點與網路上的目的地節點之間的連結’包括下列步驟 於使用者節點播放其中嵌入有一唯一碼的聲頻節目； 於使用者節點檢測唯一碼，在聲頻節目之播放期間； 爲回應在播放聲頻節目期間於使用者節點上檢測到唯 一碼之輸出，則致使使用者節點透過網路而被互連與目的 地節點以使得目的地節點可傳輸資訊至使用者節點。 2 .如申請專利範圍第1項之方法，其中致使目的地 節點被連接至使用者節點之步驟包括下列步驟： 透過網路以傳輸有關唯一碼之資訊至網路上之一中間 節點； 將有關從使用者節點被傳輸至中間節點之唯一碼的資 訊匹配與中間節點上之一路由資料庫中所儲存的路由資訊 ，其路由資訊界定多數目的地節點之網路上的位置、路由 資料庫中之路由資訊，以使得其路由資料庫提供了介於聲 頻節目中的唯一碼與送達目的地節點的路由資訊之間的關 係：及 假如有一匹配時，則致使目的地節點與使用者節點被 連接起來以使得目的地節點可轉移資訊至使用者節點。 3 . —種方法以利用一聲頻節目來達成網路上的使用 者節點與網路上的目的地節點之間的連結，包括下列步驟 於使用者節點播放其中嵌入有一唯一碼的聲頻節目； 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） &lt;請先閱讀背面之注意事項再填寫本頁) F.裝 訂---------線一 經濟部智慧財產局員工消費合作社印製 -48 - 470891 A8 B8 C8 D8 六、申請專利範圍 於使用者節點檢測唯一碼，在聲頻節目之播放期間； (請先閲讀背面之注意事項再填寫本頁) 爲回應在播放聲頻節目期間於使用者節點上檢測到唯 一碼之輸出’故透過網路以傳送有關唯一碼之資訊至網路 上之一中間節點； 將有關唯一碼之接收的資訊匹配與中間節點上之一路 由資料庫中所儲存的路由資訊，其路由資訊界定多數目的 地節點之網路上的位置，該資料庫中儲存有介於唯一碼與 所選擇目的地節點之間的相應關係；及_ 假如有一匹配於所接收的唯一碼與資料庫中所儲存的 唯一碼之間時，則致使目的地節點與使用者節點以相應路 由資訊而被連接起來，以使得目的地節點可傳輸資訊至使 用者節點。 4 .如申請專利範圍第3項之方法，其中唯一碼爲一 可聞碼。 5 ·如申請專利範圍第3項之方法，其中唯一碼包括 —唯一音調。 經濟部智慧財產局員工消費合作社印製 6 ·如申請專利範圍第3項之方法，其中有關唯一碼 之傳輸的資訊包括大致上所有的唯一碼。 7 ·如申請專利範圍第3項之方法，其中網路包括一 全球通訊網路。 8 ·如申請專利範圍第3項之方法，其中假如有一匹 配時便致使目的地節點與使用者節點被連結的步驟包括： 傳輸路由資訊回至使用者節點，該路由資訊被決定以 儲存於資料庫中且相應於所接收之唯一碼，如關連與中間 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -49- 470891 A8 B8 C8 D8 經濟部智慧財產局員工消費合作社印製 六、申請專利範圍 節點上之唯一碼相關的資訊； 使用者節點利用所接收之路由資訊以致使從使用者節 點至目的地節點之一連接；及 回應於其經由路由資訊而被連接至使用者節點，則目 的地節點可操作以轉移資訊至使用者節點。 9 ·如申請專利範圍第8項之方法，其中使用者節點 進一步包含唯一地辨識使用者節點之使用者I D資訊，且 其中於中間節點上之資料庫包含一關連與使用者節點之使 用者I D資訊之儲存的提問檔，且其中透過網路以傳輸有 關唯一碼之資訊至中.間節點的步驟亦包含傳輸使用者I D 資訊至中間節點，而匹配有關唯一碼之資訊與資料庫中之 資訊的步驟進一步包括匹配使用者節點之接收的使用者 i D資訊與其有關接收之使用者I D資訊之儲存的提問檔 資訊，且其中傳輸路由資訊回至使用者節點之步驟進一步 包含將儲存之提問檔資訊附加至路由資訊，其中儲存之提 問檔資訊經由使用者節點而被傳輸至目的地節點。 1 0 . —種系統以利用一聲頻節目來達成網路上的使 用者節點與網路上的目的地節點之間的連結，包括： 一嵌入聲頻節目中之唯一碼，其聲頻節目播放於使用 者節點上； 一檢測器以於使用者節點上檢測該唯一碼，在聲頻節 目之播放期間； 其中該檢測器檢測該唯一碼之輸出於使用者節點上之 該聲頻節目的播放期間。 (請先閱 ------------裝 讀背面之注意事sST填 寫本頁) -------訂---I-----線j 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） .-50 - 470891 A8 B8 C8 D8 六、申請專利範圍 1 1 .如申請專利範圍第1 〇項之系統，其中有關唯 一碼之資訊透過網路而被傳輸至網路上之一中間節點，而 有關從使用者節點被傳輸至該中間節點之該唯一碼的該資 訊被匹配與該中間節點上之一路由資料庫中所儲存的路由 資訊，其該路由資訊界定具有多數目的地節點之網路上的 位置、該路由資料庫中之該路由資訊，以使得該路由資料 庫提供了介於聲頻節目中的該唯一碼與送達目的地節點的 該路由資訊之間的關係；而假如有一匹配時，則致使目的 地節點與使用者節點被連接起來以使得目的地節點可轉移 資訊至使用者節點。. 1 2 . —種系統以利用一聲頻節目來達成網路上的使 用者節點與網路上的目的地節點之間的連結，包括： 一嵌入聲頻節目中之唯一碼，其聲頻節目播放於使用 者節點上； 一檢測器以於使用者節點上檢測該唯一碼，在聲頻節 目之播放期間； 經濟部智慧財產局員工消費合作社印製 一設置於網路上之中間節點以接收有關該唯一碼之資 訊，有關該唯一碼之該資訊被傳輸透過網路而至該中間節 點以回應該檢測器於聲頻節目在使用者節點上之播放期間 檢測到該唯一碼之輸出； 儲存於該中間節點上之一資料庫中的路由資訊，以致 該路由資訊被匹配與有關該唯一碼之該接收資訊，其該路 由資訊界定具有多數目的地節點之網路上的位置，該資料 庫中儲存有介於唯一碼與所選擇目的地節點之間的相應關 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -51 - 470891 A8 B8 C8 D8 六、申請專利範圍 係；及 (請先閲讀背面之注意事項再填寫本頁) 假如有一匹配於該接收的唯一碼與該資料庫中所儲存 的唯一碼之間時，則致使目的地節點與使用者被連接透過 網路以相應之該路由資訊’以致其目的地節點可傳輸資訊 至使用者節點。 1 3 ·如申請專利範圍第1 2項之系統，其中該唯一 碼爲一可聞碼。 1 4 ·.如申請專利範圍第1 2項之系統，其中該唯一 碼包括一唯一音調。 1 5 ·如申請專利範圍第1 2項之系統，其中有關該 唯一碼之該傳輸的資訊包括大致上所有的該唯一碼。 1 6 ·如申請專利範圍第1 2項之系統，其中網路包 括一全球通訊網路。 1 7 .如申請專利範圍第1 2項之系統，其中假如有 經濟部智慧財產局員工消費合作社印製 一匹配時，則該路由資訊被傳輸回至使用者節點，其中該 路由資訊被決定以儲存於該資料庫中且相應於該所接收之 唯一碼，如關連與該中間節點上之該唯一碼相關的該資訊 ，使用者節點利用該所接收之路由資訊以致使從使用者節 點至目的地節點之一連接，目的地節點爲回應於其經由該 路由資訊被連接至使用者節點而可操作以轉移資訊至使用 者節點。 1 8 ·如申請專利範圍第1 7項之系統’其中使用者 節點進一步包含唯一地辨識使用者節點之使用者1 D資訊 ，且其中於該中間節點上之該資料庫包含一關連與使用者 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -52- 470891 A8 B8 C8 D8 六、申請專利範圍 節點之該使用者I D資訊之儲存的提問檔，且其中該使用 者i D資訊被傳輸至該中間節點，使用者節點之所接收的 該使用者I D資訊被匹配與有關該接收之使用者I D資訊 之儲存的提問檔資訊，且其中該儲存之提問檔資訊被附加 至該路由資訊以致其該儲存之提問檔資訊經由使用者節點 而被傳輸至目的地節點。 (請先閱讀背面之注意事項再填寫本頁) »!裝 π再填一 訂---------線一 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）A8B8C8D8 470891 6. Scope of Patent Application1. A method to use an audio program to achieve the connection between a user node on the network and a destination node on the network 'includes the following steps to play a user node with a unique code embedded in it Audio program; detecting the unique code at the user node during the broadcasting of the audio program; in response to detecting the output of the unique code at the user node during the playing of the audio program, the user node is interconnected with the network through the network The destination node enables the destination node to transmit information to the user node. 2. The method according to item 1 of the scope of patent application, wherein the step of causing the destination node to be connected to the user node includes the following steps: transmitting the information about the unique code to an intermediate node on the network via the network; The unique code information transmitted from the user node to the intermediate node matches the routing information stored in a routing database on the intermediate node. The routing information defines the location on the network of most destination nodes and the routing in the routing database. Information so that its routing database provides the relationship between the unique code in the audio program and the routing information to the destination node: and if there is a match, the destination node and the user node are connected to The destination node can transfer information to the user node. 3. A method to use an audio program to achieve the connection between a user node on the network and a destination node on the network, including the following steps: playing an audio program with a unique code embedded in the user node; Applicable to China National Standard (CNS) A4 specification (210 X 297 mm) &lt; Please read the notes on the back before filling this page) F. Binding --------- Line 1 Ministry of Economic Affairs Intellectual Property Bureau employees Printed by Consumer Cooperatives -48-470891 A8 B8 C8 D8 6. The scope of the patent application is to detect the unique code at the user node, during the playback of the audio program; (Please read the precautions on the back before filling this page) In response to the audio playback The output of the unique code was detected on the user node during the program, so the information about the unique code was transmitted through the network to an intermediate node on the network; the received information about the unique code was matched with the routing data on the intermediate node The routing information stored in the database defines its location on the network of most destination nodes. The database stores unique codes between The corresponding relationship between the selected destination nodes; and _ if there is a match between the received unique code and the unique code stored in the database, the destination node and the user node are Connected so that the destination node can transmit information to the user node. 4. The method according to item 3 of the patent application scope, wherein the unique code is an audible code. 5. The method of item 3 in the scope of patent application, wherein the unique code includes-a unique tone. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 6 · If the method in the third scope of the patent application, the information about the transmission of the unique code includes almost all the unique codes. 7. The method of claim 3, wherein the network includes a global communications network. 8 · The method according to item 3 of the patent application, wherein if there is a match, the steps of causing the destination node and the user node to be connected include: transmitting routing information back to the user node, and the routing information is determined to be stored in the data In the library and corresponding to the received unique code, such as the relevant and intermediate paper sizes, the Chinese National Standard (CNS) A4 specification (210 X 297 mm) applies -49- 470891 A8 B8 C8 D8 Employee Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs Print 6. Information related to the unique code on the patent application node; the user node uses the received routing information to cause a connection from the user node to one of the destination nodes; and in response to it being connected to via the routing information User node, the destination node is operable to transfer information to the user node. 9 · The method according to item 8 of the scope of patent application, wherein the user node further includes user ID information that uniquely identifies the user node, and the database on the intermediate node includes a user ID that is associated with the user node The stored question file of the information, and the step of transmitting the information about the unique code to the intermediate node through the network also includes transmitting the user ID information to the intermediate node, and matching the information about the unique code with the information in the database The steps further include matching the received user ID information of the user node with the stored question file information about the received user ID information, and the step of transmitting routing information back to the user node further includes storing the stored question file The information is appended to the routing information, and the stored question file information is transmitted to the destination node via the user node. 1 0. A system to use an audio program to achieve the connection between a user node on the network and a destination node on the network, including: a unique code embedded in the audio program, whose audio program is played on the user node A detector for detecting the unique code on the user node during the playback of the audio program; wherein the detector detects the output of the unique code during the playback of the audio program on the user node. (Please read the -------------------------------------------------------------------------------------------------------------------------------------------------------------- China National Standard (CNS) A4 specification (210 X 297 mm). -50-470891 A8 B8 C8 D8 VI. Application for patent scope 1 1. For the system of patent application No. 10, the information about the unique code is transmitted through The network is transmitted to an intermediate node on the network, and the information about the unique code transmitted from the user node to the intermediate node is matched with the routing information stored in a routing database on the intermediate node , The routing information defines the location on the network with most destination nodes, the routing information in the routing database, so that the routing database provides the unique code in the audio program and the The relationship between the routing information; if there is a match, the destination node and the user node are connected so that the destination node can transfer the information to the user node. 1 2. A system to use an audio program to achieve the connection between a user node on the network and a destination node on the network, including: a unique code embedded in the audio program, the audio program of which is played to the user On the node; a detector to detect the unique code on the user node during the broadcast of the audio program; the consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints an intermediate node set on the network to receive information about the unique code , The information about the unique code is transmitted through the network to the intermediate node in response to the detector detecting the output of the unique code during the playback of the audio program on the user node; one of the stored on the intermediate node The routing information in the database, so that the routing information is matched with the received information about the unique code, and the routing information defines the location on the network with most destination nodes, and the database stores the unique code and The corresponding paper size between the selected destination nodes is in accordance with the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (%) -51-470891 A8 B8 C8 D8 6. The scope of patent application; and (Please read the precautions on the back before filling this page) If there is a unique code that matches the received code and the unique code stored in the database In between, the destination node and the user are connected through the network to correspond to the routing information, so that the destination node can transmit the information to the user node. 1 3 · If the system of item 12 of the patent application scope, wherein the unique code is an audible code. 1 4 .. The system of claim 12 in which the unique code includes a unique tone. 1 5 · If the system of item 12 of the scope of patent application, wherein the information about the transmission of the unique code includes substantially all of the unique code. 16 · If the system of item 12 in the scope of patent application, the network includes a global communication network. 17. If the system of item 12 in the scope of patent application, if there is a match printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy, the routing information is transmitted back to the user node, where the routing information is Stored in the database and corresponding to the received unique code, if the information related to the unique code on the intermediate node is related, the user node uses the received routing information to cause the user node to the destination One of the local nodes is connected, and the destination node is operable to transfer information to the user node in response to it being connected to the user node via the routing information. 1 8 · If the system of item 17 in the scope of patent application 'where the user node further contains user ID information that uniquely identifies the user node, and wherein the database on the intermediate node contains a connection and user This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 mm) -52- 470891 A8 B8 C8 D8 6. Question file for the storage of the user ID information in the patent application node, and where the user i D information is transmitted to the intermediate node, the user ID information received by the user node is matched with the stored question file information about the received user ID information, and the stored question file information is appended To the routing information so that the stored question file information is transmitted to the destination node via the user node. (Please read the notes on the back before filling out this page) »! Fill in and fill in another order --------- Line 1 Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs The paper is printed in accordance with Chinese national standards ( CNS) A4 size (210 X 297 mm)
TW089115555A 1999-08-19 2000-08-03 Method and apparatus for embedding routing information to a remote web site in an audio/video track TW470891B (en)

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US09/378,222 US6970914B1 (en) 1998-09-11 1999-08-19 Method and apparatus for embedding routing information to a remote web site in an audio/video track

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GB0119755D0 (en) * 2001-08-14 2001-10-03 Central Research Lab Ltd Assisted web-browsing system

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NZ259776A (en) * 1992-11-16 1997-06-24 Ceridian Corp Identifying recorded or broadcast audio signals by mixing with encoded signal derived from code signal modulated by narrower bandwidth identification signal
US5751956A (en) * 1996-02-21 1998-05-12 Infoseek Corporation Method and apparatus for redirection of server external hyper-link references
JP3326353B2 (en) * 1996-09-05 2002-09-24 三洋電機株式会社 Internet television receiver
US5832223A (en) * 1996-09-13 1998-11-03 Motorola, Inc. System, method and device for automatic capture of internet access information in a broadcast signal for use by an internet access device
US5987525A (en) * 1997-04-15 1999-11-16 Cddb, Inc. Network delivery of interactive entertainment synchronized to playback of audio recordings
JPH11161664A (en) * 1997-11-28 1999-06-18 Toshiba Corp Reproduction system for av information and reproducing method applied to same

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