TW498242B - Method and apparatus for linking a web browser to a promotional offer - Google Patents

Abstract

A method for offering a promotion to a user. A stimulus is received from a broadcast directed to a user location, the stimulus having unique coded information encoded therein. The unique coded information is extracted from the stimulus by decoding this information. From the decoded information, there is determined routing information for routing over a network to a promotion location on the network, which promotion location is operable to offer a promotion. The promotion location on the network is then interconnected in accordance with the determined routing information. A promotion is then offered over the network in response to the interconnection thereof by the step of interconnecting.

Description

498242 A7 B7 V. Description of the invention (1) Technical field (please read the notes on the back before filling out this page) The present invention relates to a computer-controlled method, and more specifically, it refers to a system to browse through a network link Device to the promotion offer. 2. Description of the Related Art As the number of computer users connected to the "Internet" increases, many companies are seeking numerous business opportunities provided by this large group of users. For example, an existing technology allows a television ("TV") signal to trigger a computer response in which consumers will be directed to a personalized webpage. The source of the trigger signal can be a TV, VCR, or stereo. For example, 'If an audience is watching a television program and one of the advertisers provides audience votes, the advertiser can send a unique signal to the television signal' This signal controls a viewer's computer known as a "browser" Program to automatically display the advertiser's webpage. The viewer then simply makes a choice 'which is then passed back to the advertiser. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. In order to provide audiences with the ability to use this technology in response to many companies, a database of company information and Uniform Resource Locator (URL) is necessary to be maintained in the audience. In the computer, it needs continuous updates. U R L s is a short string of information that identifies resources on the Internet: documents, images, downloadable files, services, e-mail, and other resources. U R L s makes resources available under several naming techniques, and access methods such as T T P, F T P, and Internet mail can be addressed in the same simple way. URL s simplified the lengthy "login to this server, and then send this magic instruction ..." to a single click B7 V. Description of the invention (2) click). The Internet uses URLs to indicate the location of files on other servers. U R L contains the type of the resource being accessed (such as Web, (Please read the note 3 on the back before filling out this page)

gopher, FTP), the address of the server, and the location of the file. u R L can point to any file on any connected computer. Current technology requires the audience to perform periodic updates to obtain the most current U R L database. This type of technology is currently troublesome because the update process requires downloading information to the viewer's computer. In addition, the possibility of errors when performing the update, and the necessity of re-updating in the event of a subsequent computer crash, further complicates the process. In addition, current technology is limited to the number of companies that can be stored in the database. This is an important limitation because the number of companies providing global access and connectivity to perform online e-commerce provided by the Internet requires a huge database. Invention Description Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economics The invention disclosed and requested herein includes a method to provide a promotion to a user. An exciter is received from a broadcast directed to a user's location. The exciter has uniquely encoded information. This unique coded information is extracted from the source by decoding this information. From the decoded information, 'the determined routing information is sent over the network to a promotion location on the network' and its promotion location is operable to provide a promotion. Promotional locations on the Internet are then interconnected based on the routing information determined. A promotion was then provided over the Internet in response to its interconnection steps. Brief description of the drawings-5- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) 498242 A7 B7 V. Description of the invention (3) For a more complete understanding of the invention and its advantages, please refer to the following combination accompanying Graphic description, among which: (Please read the phonetic on the back? Matters before filling out this page) Figure 1 shows a block diagram of a preferred embodiment; Figure 2 shows the computer parts used in this embodiment; Figure 3 shows System interaction of the global network; Figures 4a-4e show various message packets transmitted between the source PC and the network server used in the preferred embodiment; and Figure 5 is a flowchart to Describe the operation of the system according to the preferred embodiment. Figure 6 shows a flowchart of actions not performed by the Advertiser Reference Server (ARS). Figure 7 shows the interaction between the source computer and the ARS. A flowchart of an operation procedure; FIG. 8 shows a web browser page for receiving modified URL / advertiser product information according to a preferred embodiment; FIG. 9 shows a simplified block diagram of one of the disclosed embodiments; 1 0 shows a more detailed simplified block diagram of one of the embodiments of FIG. 9; printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs; FIG. 11 shows a schematic diagram of a method for performing routing operations; and FIG. A block diagram of another embodiment of an optical area to generate routing information; FIG. 13 shows a block diagram to illustrate the generation of a profile according to the disclosed embodiment; FIG. 14 shows a flowchart to generate The outline is stored in ARS; Figure 15 shows a flowchart to process the outline information when the information is sent to -6-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 R7 V. Invention Explanation (4) For a user; Figure 16 shows a general block diagram of a disclosed embodiment; (Please read the notes on the back before filling out this page) Figure 16a shows a flowchart to describe the input device being used Register operation; Figure 17 shows the conversion circuit of the wedge interface; Figure 18 shows an example signal encapsulation transmitted from the user's PC to the ARS; Figure 19 shows the message packet between each node One of the more detailed block diagrams of the routing; Figure 20 shows a block diagram of a browser window, according to a disclosed embodiment; Figure 21 shows a rough view of the information contained in the ARS database; Figure 2 2 Flow chart showing the procedure for receiving information from the user's point of view Figure 2 3 shows a flow chart according to ARS; Figure 2 4 shows the flow chart of the procedure performed on the e-commerce node Figure 25 shows a block diagram of a system that allows promotion offers to be offered over the Internet; Figure 26 shows a flowchart describing the operations of an advertiser to initiate a promotion offer; Figure 27 shows a user's The operation of interconnection and promotion on the PC; and Figure 2 8 shows a flowchart to describe the paper size of the advertiser after the interface and the user. This paper applies the Chinese National Standard (CNS) A4 specification (210 X 297 public love) 498242 A7 B7 5 2. Description of the invention (5) Complete the operation of the promotion. Comparison of the printed main components of the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 100 Advertiser information input device 101 Transmission station 102 Modulator 104 TV program source 106 Hybrid device 107, 109 Antenna 108 Communication link 110 Receiver 111 Audio signal 111 Audio signal 112 Personal computer 113 line 114 modem connection 116 program file area 117 receiving station 118 display 204 computer 206 sound card 208 internal modem 212 webpage 302 source computer (please read the precautions on the back before filling this page)-line. This paper Standards are applicable to China National Standard (CNS) A4 specifications (210 X 297 mm)-8- 498242 A7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs B7 V. Invention Description (6) 304 Interface 306 Global Communications Network 308 Advertiser Reference Servo Browser 310 Database 312 Advertiser Server 314 ARS 316 Advertiser Server A 400, 402, 404, 406,408 Message Envelope 800 Computer Display 802 Browser Page 804 URL Page 806 Domain 902 Video Source 904 Routing Information 906 PC 908 Use Person 910 network 912 network node 1002 One PC 1004, second PC 1006, database 1202, optical area 1204, sensor 1302, 1308, profile database, this paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) _ 9 stomach (please read the note on the back first) Please fill in this page for more information). 丨 Line · 498242 A7 B7 V. Description of the invention (7 1304 1310 1312 1316 1600 1602 1604 1606 1608 1610 1612 1614 1616 1618 1700 1702 1704 1706 1708 1800 1802 1804 1806 2000) ID processing database user node Billing Database Barcode Scanner Paper Source Advertising Barcode Wedge Interface Keyboard Display Database Bar Distributor Website E-commerce Website Microcontroller Memory Stick Interface PC Interface Keyboard Interface Message Envelope Barcode Information Stick ID User ID Browser Window ( Please read the precautions on the back before filling this page) -Line · Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs The paper size applies to the Chinese National Standard (CNS) A4 (210 X 297 mm) 10- 498242 A7

V. Description of the invention (8) 2002 Bar code area 2004 Stick specific area 2006 E-commerce area 2100 ARS database structure 2102 Product title 2104 Stick title 2106 User title 2108 E-commerce title 2502 Operating program area 2504 Internet interface 2506 Promotion database 2508 User profile database 2510 Promotion offer location 2512 Interconnection path 2514 Path (please read the note on the back 3 before filling out this page) Line · Detailed description of this invention Printed by the Consumers ’Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs Now refer to Figure 1 , Which shows a block diagram of a system for controlling a personal computer (,, PC) 1 12 through a transmission through an audio tone using a wireless system of τ v. In the embodiment shown in FIG. 1, a transmission is provided Station 1 01 and a receiving station 1 1 7 which are connected via a communication link (1 ink) 1 0 8. The transmitting station 1 0 1 includes a television program source 1 0 4 which is capable of generating a type including video A program in the form of a signal transmitted with audio. This is transmitted via traditional techniques, along a paper scale appropriate to the frequency of the waveband. Use Chinese National Standard (CNS) A4 specifications (210 X 297 mm) -11-498242 A7 B7___ V. Description of invention (9) (Please read the note on the back? Matters before filling this page). The program source is input to A mixing device 106, which is operable to mix with an audio signal. The audio signal is obtained from an audio source 100 'which includes a coded audio signal which is then modulated on a carrier' This carrier Is combined with the TV program source 104. This signal combination can be performed at the audio level, or it can even be performed at the r F level in the form of a different carrier. However, the preferred method is to The audio signal of the transformer 1 02 is added to the audio channel of the program produced by the television program source 104. The output from the mixing device 106 is provided in the form of a propagated signal to an antenna 107, It transmits information to one of the antennas on the receiving side through the communication link 108. The consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints on the receiving side of the system and provides a traditional receiver 1 110. E.g. TV. This The video provides a speaker output, which provides an audible (aucHble) signal to the user. This signal is usually related to the program. However, the receiver 1 1 0 in the disclosed embodiment also provides an audio output jack (jack ), This is an RCA type socket. This socket is used to provide an audio output signal on a line 1 1 3, which is represented by an audio signal 1 1 1. This line 1 1 3 provides all the audio received through the communication link 1 0 8 to PC 1 1 2 in the audio input port on PC 1 1 2. However, it should be understood that although a direct connection is shown from the receiver 110 to the PC 1 12, a microphone pickup (p 1 ckup) can actually be used on the PC 1 12 and this pickup can pick up audio signals. In the disclosed embodiment, the audio signal generated by the advertiser data input device 100 is audible to the human ear, and thus audible by the user. Therefore, no special filter is required to provide this. -12- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498242 Α7 Β7 5. Description of the invention (10) Audio to PC 112. The PC 1 1 2 is operable to run programs thereon, and its programs are usually stored in a program file area 1 1 6. These programs can be any type of program, such as word processing programs, applications, and so on. In the disclosed embodiment, the program used in this system is called a "browser". PC 1 1 2 runs a browser program to help access information on the Internet, for example, a global communications network known as the "Internet" or Wod-Wild-Web "Web" road. Browser is a ~ ^ hypertext link application for accessing information. This article is a term used to describe the specific organization of information within a data processing system and the way it is presented to users. It uses the power of computers to link information from various sources to provide users with the ability to explore specific topics. The traditional presentation style used in books utilizes an information organization that is limited by the medium, that is, fixed-size, sequential pages. However, hypertext systems use a large amount of text or other types of data units, such as image information, graphic information, video information, or sound information, which may have different sizes. A collection of such units of information is called a hypertext document, or where a hypertext document uses information other than text, it is referred to as a hypermedia document. Multimedia communications can use the Hypertext Transfer Protocol (HTTP), and files or formatted data can use the Hypertext Markup Language (HTML). This formatting language provides a mix of text, graphics, sound, video, and links to this text, by using Η T M L to "tagging" a text file. Use Η TML coded information (please read the precautions on the back before filling this page).--丨 Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, Consumer Cooperatives This paper is printed in accordance with Chinese National Standard (CNS) A4 specifications (210 X 297 mm) -13- 498242 A7 — B7 V. Description of the invention (11) (Please read the notes on the back before filling this page) It is usually called a "Η TML file", a "Η TML page," , Or a "homepage." These documents and other Internet resources can be accessed over the Internet. 'Using a network addressing technology, it uses an addresser called the Uniform Resource Addresser ("URL") ( locator), for example, http: // www · digital · com 〇 The Intellectual Property Bureau of the Ministry of Economic Affairs employee consumer cooperative prints the Internet as one of the most commonly used networks to interconnect and distribute computer systems and allow these computer systems to Users exchange data around the world. People connected to the Internet are many private networks, such as corporate or commercial networks. Standard protocols, such as Transmission Control Protocol ("TCP" And Internet Protocol ("IP"), providing a convenient way to cover these different networks. These protocols specify how their data is formatted and communicated. As a feature of the Internet, its protocols are stacked Layered in an IP stack. At higher levels of the IP stack, such as the application layer (where HTTP is used), user information is more easily visible, and at lower levels, such as the network level ( Where TCP / IP is used, the data can only be observed as an encapsulation or a fast-moving digital signal stream. Stacked on the Internet is a standard protocol interface to access network resources, such as servers, files, Web pages, e-mail messages, etc. A way to access web resources is a browser made by Netscape® and Microsoft Internet Explorer®. Now referring to Figure 1 again, the user can load the program with appropriate keystrokes So that a browser window will be displayed on a display 118. In an embodiment, the user can run a browser program on the PC 1 12 to make the browser window displayed Display on 1 1 8. When viewing a paper size that is more suitable for the Chinese National Standard (CNS) A4 (210 X 297 mm) -14-498242 A7 B7 V. Description of the invention (12) The program of love, the user You can also watch the display 1 1 8. When an audio signal is received by the receiver 1 10 and the encoded information entered by the advertiser is included in it, then p C 1 1 2 will then perform several operations. According to the disclosed embodiment, the first operation is to obtain audio information in the form of digital data in the received audio signal, and then connect it via a modem 1 1 4 to transmit this digital data to one of the global communication networks. Defined location. This connection will be described below. This information will be passed to a private location and instructions related to the location of the advertiser (related to the code) will be transmitted back to the PC 112, and the PC 112 will then generate a communication link to the location so that the user can display on display 1 18 See the information that its advertisers want viewers to see by putting the tone on the broadcast channel. This information can be in the form of interactive programs, data files, and so on. In an example, when an advertisement appears on a television, the tone will be generated and then additional information will be displayed on the display 1 1 8. In addition, a mobile video program can be played on a PC that is received through the network. The mobile video program is actually longer than the advertising segment on the broadcast. Another example would be a sports game that broadcasts tones to allow users to access information that they cannot obtain through the broadcast network, such as additional statistics about sports programs, etc. By using the system described herein with respect to the embodiment disclosed in FIG. 1, an advertiser is able to control a user's p c 1 1 2 through the use of tones embedded in a program audio signal. As will be described below, the disclosed embodiment utilizes specific routing information stored in PC 1 12 which allows the encoded information in the received audio signal to send this information to the web (please read the precautions on the back before (Fill in this page) Order: --Line · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, the paper size is applicable to the Chinese National Standard (CNS) A4 (210 X 297 mm)-] 5-498242 A7 B7____ V. Description of the invention (13) Route i: one of the desired locations, and then allow other routing information to be sent back to PC 1 12 to facilitate its control and send pc 1 12 to the appropriate location regarding the code. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 2, a computer 2 0 4 similar to pc 1 12 is shown, which is connected to display information on 1 1 8. The computer 2 0 includes an internal audio or "sound effect" card 2 06 to receive the transmitted audio signal via the receiving antenna 10 9 and the receiver 1 1 Q. Sound cards 2 0 6 usually contain analog-to-digital circuits to convert analog audio signals into digital signals. Digital signals can then be more easily manipulated by software programs. The receiver 1 1 〇 separates the audio signal from the video signal. A special trigger signal placed in the audio signal of the transmitting advertiser triggers its proprietary software running on the computer 204, which launches a communication application. In this particular embodiment, it is placed in the computer 204 Web browser application. The encoded advertiser information contained in the audio signal is then obtained and appended with the address of a private server placed on the communication network. The remote server address is in the form of a URL. This additional information, among other control codes, is directly inserted into the web browser application to be automatically sent to the communication network. The web browser in this embodiment operates on a computer 204 and communicates with the Internet through an internal modem 2 08 to send advertiser information to a remote server. The remote server cross-references the advertiser's product information to the address of the advertiser's server on the web. The address of the advertiser server is sent back to the advertiser server via the computer 204. Advertiser product information is returned to the computer 2 0 4 to be presented to the viewer on the display 1 1 8. In this specific embodiment, the specific advertiser product information displayed is included in -16- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 498242 Α7-Β7 V. Invention Instructions (14) (Please read the notes on the back before filling out this page) on the advertiser's website 2 1 2. As mentioned above, audio signals are audible to the human ear. Therefore, audio signals, such as those emitted from television speakers, can be input to the sound card 206 through a microphone. In addition, the audio signal need not be an instant broadcast, but can be recorded on video tapes, CDs, DVDs, or other media, which can be played back at a later date. As high-resolution digital televisions are about to become popular, the audio signals output from televisions can also be digital. Therefore, direct input from an audio card for A / D purposes may not be needed, and alternative interface technologies to conform to digital to digital signal formats will apply. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to FIG. 3, there is shown a source computer 300 similar to PC 2 0 4 which is connected to a global communication network 3 06 through an interface 3 0 4. In this embodiment, the audio signal 1 1 1 is received by p C 3 0 2 via its sound card 2 06. The audio signal 1 1 1 includes a trigger signal that triggers proprietary software to launch a web browser application located on the PC 3 0 2. The audio signal 1 1 1 also includes the advertiser's product information 'which is obtained and appended with an UR L 3 information of an Advertiser Reference Server (ARS) 3 0 8. A R S 3 0 8 is a system configured on the network, which is defined as the location to which the data in the audio signal 1 1 1 will be sent. In this way, the data in the audio signal 1 1 1 will always be sent to AR 308, because a URL is the only one on the network system. Connected to ARS 3 0 8 is a database of product codes and related manufacturers U R L s 3 1 0. The database 3 1 0 undergoes a continuous update procedure, which is obvious to the user. When the company signs a contract, for example, agrees to this technology, 贝] -17- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 B7 V. Description of the invention (15) (Please read first Note on the back? Matters need to fill in this page again.) Manufacturer and product information is added to the database 3 10 without interrupting the operation of the source PC 3 0 2 and frequently updated. When the advertiser's server URL is obtained from the ARS database 3 10, this URL and the request for specific advertiser product information are automatically sent back via the web browser on the PC 3 0 2 and arrive Individual advertiser server to retrieve advertiser product information to PC 3 02. It should be noted that although the present invention discusses a global communications network, this system can also be applied to L A N s, WA N s, and peer-to-peer network configurations. It should be noted that the disclosed architecture is not limited to a single source, P C 3 0 2, but may include a plurality of sources, P C s, such as P C 3 0 0 and P C 3 0 3. In addition, most ARS 308 systems and advertiser servers 3 1 2 can be implemented. For example, individually, ARS 3 1 4 and advertiser servers A 3 16 ° are printed by employees ’cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Information processing through a communication network, which occurs between the network connection systems in this embodiment, is as follows. The web browser running on the source PC 302 sends a message packet to AR 308 through the path "A". A R S 3 0 8 decodes the message envelope and performs a cross-reference function to obtain the product information encapsulated from the received message to obtain the address of an advertiser server 3 1 2. A new message envelope is combined to include the address of the advertiser's server 3 12 and sent back to the source PC 3 2 via the path "B". A "handoff" operation is performed, whereby the source PC 3 2 browser resends information to the advertiser server 3 1 2 only through the path "C", with the appropriate source and destination addresses attached . The advertiser server 3 1 2 receives and decodes the message packet. Advertiser Product Information -18- This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) 498242 A7 ___ B7 V. Description of Invention (16) Request was obtained and Advertiser 3 1 2 The requested information is transferred back from its database to the source PC 3 0 2 via the path "D". The source PC 3 0 2 then processes the information, ie, to display it to the viewer. The optional path E "is discussed below. It should be noted that the disclosed method is not limited to browser communication applications, but can be adapted to other communication applications by sufficient modifications of those skilled in the art It is used to transmit information through the Internet or communication network. Referring now to FIG. 4a, the message packet transmitted from the source PC 302 to the ARS 3 0 8 via the path “A” includes several domains. One domain includes the ARS 3 0 8 URL indicating where the message envelope will be sent. Another field includes the advertiser's product code or other information obtained from the audio signal 1 1 1 and any additional overhead information required in a given process The product code provides an address linked to the advertiser's server 3 12 which is placed in the database 3 10. Yet another domain includes the network address of the source PC 3 02. Generally, network transmission Encapsulation is implemented with information, each encapsulation providing a destination address, source address, and data. These encapsulations change with the use of a communication network transmission protocol. Although in the disclosed embodiment Used by The protocol is a traditional protocol family generally known as TCP / IP, but it should be understood that any protocol that provides similar basic functions can be used, with the main condition being that a browser can pass routing information to the desired URL to In response to a keystroke entered into a PC. However, it should be understood that any of its protocols can be used, with its main condition being that a browser can pass product information to a desired URL in response to a keystroke entered into a PC In the context of the present invention, "message encapsulation" means ((Please read the note on the back? Matters before filling out this page) -line _ Printed on the paper by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Chinese National Standard (CNS) A4 Specification (210 X 297 mm) -19- 498242 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of Invention (17) and Include) Destination URL, Product Information, and Source Address, even if there is more than one single encapsulation, it must be transmitted to achieve this transmission. When receiving message encapsulation 4 0 0 from the source PC 3 2 0, ARS 3 0 8 according to its embedded in overhead information Instructions to process the information. ARS 308 will explicitly obtain the product code information from the received envelope 408, and once obtained, it will then decode this product code information. Once decoded, this information is then compared with ARS Advertiser contains the information contained in 3 10 to determine whether there is a "hit." If there is no "fit" that represents a match, the information is sent back to its browser indicating that condition. If there is an "adaptation", then an envelope is combined, which includes the address of the source p C 3 0 2 and its indication source pc 3 0 2 about how to store it directly (in a "cross-region transfer" operation). Get information from another location on the network of the advertiser server 3 1 2. This type of structure is quite traditional with a browser (such as Netscape® and Microsoft Internet Explorer®), and the source PC 302 can then access the advertiser server 312 instead of displaying information from ARS 308. Eight 113 308 transmitted the encapsulation 4 2 back to the source PC 3 0 2 through path "B". Referring now to FIG. 4b, the message envelope 4 0 2 includes the address of the source PC 3 02, the URL of the advertiser server 3 12 embedded in the instruction code, and the URL R of the AR 308. When receiving the message packet 402 from the source P C 302, the message packet 402 is disassembled to obtain the relevant routing information to combine a new message packet 404. Its web browser running on the source PC 3 02 is now directed to obtain product information through the path "B", which is related to the news (please read the precautions on the back before filling this page) _-丨 line · This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -20- 498242 ΚΙ ______ Β7__ 5. Description of the invention (18) The specific advertiser server embedded in the envelope 4 〇 4 1 2 location information. Referring now to FIG. 4c, the processed message envelope 4 0 4 includes the URL of the advertiser server 3 1 2, the requested data of the product information, and the address of the source PC 3 0 2. When receiving the message envelope 4 0 4 from the source PC 3 02, the advertiser server 3 1 2 disassembles the message envelope 4 0 4 to obtain the requested information of the product information. The advertiser server 3 1 2 then retrieves specific product information from its database and transmits it back to the source PC 3 02 via the path "D". Referring now to Figure 4d, the message packet 4 0 6 for this particular process includes the address of the source PC 3 0 2, the requested information, and the URL of the advertiser server 3 12. Optionally, A R S 3 0 8 can perform one of the product information requests directly to the advertiser server 3 1 2 through the path “E”. In this mode, A R S 3 0 8 sends information to the advertiser server 3 1 2 to indicate its contact source P C 3 0 2. However, this is unconventional and requires more sophisticated software control. This processed message envelope 408 is shown in FIG. 4e, which includes the URL of the advertiser server 3 12, the requested data of the product information, and the address of the source PC 300. Because the product information is not sent back to the ARS 308 but directly to the source PC 302, the message envelope 408 requires that the return address be the address of the source PC 3 02. The product information is then directly transmitted to the P C 302 through the path "D". Referring now to FIG. 5, the method for detecting and obtaining product information is as described below. In decision block 500, operate a source PC 302 (please read the note on the back? Matters before filling out this page). Line · Printed by the Intellectual Property Bureau Staff Consumer Cooperatives of the Ministry of Economics This paper applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -21-498242 A7 B7 V. Description of the invention (19) (Please read the note on the back? Matters before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs (similar to PC 2 0 4) A private application on the resident monitors one of the special trigger signals in the audio input. When this trigger signal is detected, the data following the trigger signal is decoded for further processing, in function block 502. In function block 504, the data is buffered for further manipulation. In decision block 506, a decision is made as to whether the information about it can be properly identified. If not, the program flow continues to the function block 5 2 0 via the “N” signal, where this data is discarded. In function block 5 2 2 the program then signals the transmission of the data. The system then waits for the next trigger signal in decision block 500. If properly identified in decision block 506, the program flow continues through the "Y" signal path, where the data is then used to launch the web browser application, as shown in function block 508. In function block 5 10, the web browser receives the U R L data, which is then automatically sent via the computer modem 2 0 8 to the web interface 3 0 4 and finally to the net 3 06. In function block 514, the ARS 308 responds to the PC 302 by returning the URL of the advertiser server 312. In the function block 5 1 6, the web browser operating on the source PC 3 0 2 receives the advertiser URL information from ARS 3 0 8 and transmits the URL of the product file to the advertiser server 3 1 2. In block 5 1 8, the advertiser's server 3 1 2 responds by transmitting the product information to the source PC 3 0 2 for the benefit. Users can reap the benefits of this architecture by downloading proprietary software over the Internet. Other methods for obtaining software are well known, such as ′ by CD, disc, or preloaded hard disk. -22- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (2) Now refer to Figure 6, showing A sequential flow chart of ARS 3 0 8 may encounter when receiving a message packet 4 Q 0 from the source PC 302. In decision block 600, ARS 308 checks the receipt of its message packet 400. If a message packet is not received, the program flow moves along the "N" path to continue waiting for the message. When the received message is encapsulated in 400, in function block 602, A R S 3 0 8 decodes the message and encapsulated in 400. The product code is then taken out separately in function block 604 to prepare to match the product code with the appropriate advertiser server address in 3 1 0. In function block 6 06, the product code is then used by an advertiser server 3 1 2 U R L using a look-up table to retrieve the individual product information contained in the audio signal data. In function block 6 0 8, A R S 3 0 8 then combines the message and encapsulates 4 0 2 to transmit back to the source PC 3 0 2. Function block 6 1 0 instructs the process of sending a message packet 4 0 2 back to the source PC 3 0 2 through the path “B”. Now referring to FIG. 7, there is a display between the source PC 302 and the advertiser server 3 1 Flowchart of the interactive procedure between 2. In function block 700, the source PC 302 receives the message packet 4 0 2 returned from ARS 3 0 8 and starts decoding the message packet 4 0 2. In the function block In 7 02, the URL of the advertiser's product information is obtained from the message envelope 4 0 2 and stored to insert the message envelope 4 0 4 to the advertiser server 3 1 2. The message envelope 4 0 4 is then combined and borrowed It is transmitted from the source PC 3 0 2 to the advertiser server 3 1 2 through the path “C”. At the function block g 704. When the source PC 302 waits in the function block 706, the advertiser server 3 1 2 receives Message envelope 4 0 4 From the source (please read the note 3 on the back before filling this page) Order: Line_ This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -23- 498242 A7 ----- B7 V. Description of Invention (21) (Please read the notes on the back before filling this page)

Pc 3 0 2 in function block 7 0 8 and disassemble it. The product information location is then obtained from the message envelope 4 0 4 in function block 7 1 0. Specific product information is retrieved from the advertiser server 3 1 2 for transmission back to the source PC 3 02. In function block 7 1 2 the product information is combined into a message envelope 4 0 6 and then transmitted back to the source PC 3 0 2 via the path “D”. In function block 7 1 4 it returns to the source PC 3 0 2, then the advertiser's product information contained in the message envelope 4 0 6 received from the advertiser's server 3 1 2 is then obtained and processed in function block 7 1 6. The Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Printing Now referring to FIG. 8, after receiving a trigger signal, a web browser application on a source PC 3 02 is automatically launched and the computer displays 8 0 0 to present a browser page 8 2 2. Operation The proprietary software on the source PC 300 processes the audio signal data after it has been digitized via the sound card 206. The software properly prepares the data for direct insertion into a web browser, by obtaining the product information code and appending Click the data to this information. First, a URL page 804 is opened in response to a Ctr 1-10 command added by the proprietary software as the first string. Opening the URL page 804 automatically places the cursor on One domain 8 0 6, which is followed by C tr Additional keystroke information of the 1-0 command will be inserted. After the URL page 804 is opened, the preamble of this agreement http: // is inserted into the domain 806. Next, the URL information about the location of ARS 308 It is inserted into the field 8 0. After the ARS 3 0 8 URL, "data is the character /? To allow it to be immediately followed by the input of the variable after the /? Character. In this embodiment, the continuous variable is audio. Products received in the signal This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -24-498242 A7 ____B7__ V. Description of the invention (22) Information code. Product code information also provides cross-reference information to Get the advertiser URL from the ARS database 3 1 0. Next, a carnage loopback is added to send the URL / product information and close the window

8 0 4. After the message packet 4 0 0 is transmitted from the source PC 3 0 2 to ARS 3 0 8, it is transmitted from ARS 308 to the source PC 3 0 2 to the advertiser server 3 1 2 and back to the source PC 3 0 The processing of 2 occurs quickly and can be seen by the viewer at a glance. At this moment, the information that the next viewer sees is product information, which is received from the advertiser server 3 1 2. Referring now to FIG. 9, there is a block diagram showing a more simplified embodiment. In this embodiment, a video source 902 is provided, which is operable to provide an audio output on an audio cable 901, which provides routing information referred to by reference numeral 904. The routing information 9 0 4 is basically information contained in the audio signal. This is a coded or embedded signal. An important feature of the routing information 9 0 4 is that it is automatically output in real time as a function of broadcasting a video program received through the video source 9 0 2. Therefore, whenever the program is broadcast to the user 908 in real time, the routing information 904 will be output whenever the producer of the video wants it to be shown. It should be understood that the box 902, which represents the video source, can be any type of media, which will cause routing information to be output. This could be a cassette player, a DVD player, an audio cassette, a CD ROM, or any such media. The only thing that matters is this program, issued by the manufacturer, where users 908 observe it in a continuous or mobile fashion. The routing information 9 0 4 is embedded at a specific point in the program selected by the manufacturer and output. This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) Please read the note on the back page printed by the Intellectual Property Bureau Employee Consumer Cooperatives of the Ministry of Economic Affairs -25- 498242 A7 B7 V. Description of Invention (23) (Please read the notes on the back before filling this page) The audio information is then sent to a PC 9 0 6 which is similar to PC 1 12 in Figure 1. A user 908 is connected to a PC to receive its information, and PC 906 is connected to a display (not shown). PC 9 0 6 is connected to a network 9 1 0, which is similar to the network 3 06 in FIG. 3. The network 9 10 has a plurality of nodes on it, one of which is p C 9 0 6, and the other node is represented by a network node 9 12 to represent remote information. The purpose of this embodiment is to access remote information for display to the user 908, by transmitting the routing information 904 from the video program in box 902. This routing information is utilized to allow the PC 9 0 6 (which has a network "browser" function) to be displayed to the user 9 via the network 9 1 "grab" the remote information on the node 9 1 2 0 8. This routing information 904 is in the form of an embedded code in the audio signal, as described above. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to FIG. 10, there is a more detailed block diagram showing one of the embodiments of FIG. In this embodiment, PC 900 is divided into a pair of nodes, a first PC 1002 and a second PC 1004. PC 1002 is located on the node connected to user 908, and PC 1004 is located on another node. PC 1 004 represents ARS 308 of FIG. 3. The PC 1004 has a database 1 006 connected to it, which is basically an advertiser database 3 10. Therefore, three nodes are required on the network 9 10 to implement the disclosed embodiment, namely P c 1002, PC 1004, and remote information node 912. The routing information 904 is used by PC 1002 to send to pc 1004 to determine the location of the remote information node 9 12 on the network 9 10. This is sent back to -26- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 498242 A7

5. Description of the invention (24) p c 1 〇 2 and directly connect to the remote information node 9 1 2 and retrieve information from there to the user 9 0 8. The routing information 904 basically constitutes the main routing information. Referring now to FIG. 11, there is a schematic diagram showing how its network envelope is formed to transmit the main routing information to PC 1 Q 04. Generally, the main routing information occupies a single domain, and the main routing information is then combined into a data packet with the subordinate routing information for transfer to the network 9 10. This is described in detail above. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to FIG. 12, there is shown another embodiment of FIG. In this embodiment, the video source 900 is related to an optical area 1220, and an embedded video code is arranged in the optical area 1220. The embedded video code can be quite complex or simple as a grid of black and white areas. Each area in the grid can have a black color to represent a logical "1" or a white area to represent a logical " 0 ". This will allow a digital chirp to be placed in the optical region 1 2 0 2. A sensor 1 2 0 4 may then be provided to sense the video code. In the above example, this will only require one column of optical detectors, one for each area in the grid to determine whether this is a logical "1" or a logical "0" state. One of the sensed videos is then output to PC 906 for processing to determine the information contained therein, where the information contained constitutes the main routing information 904. After that, it is processed as described above with reference to FIG. 9. Now consider Figure 1 3, which shows a block diagram of an embodiment, in which the outline of a user can be transmitted to the original user or manufacturer. PC 9 0 6 is related to a profile database 1 3 0 2 and its profile database-27 · This paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 B7 Intellectual Property Bureau, Ministry of Economic Affairs Printed by the Employee Consumption Cooperative. V. Invention Description (25) 1 302 is operable to store the user's 908 outline. This profile is generated when the program (after initial installation) requests information to be entered to start the program. In addition to the outline, there is also a unique 1 D 'which is provided to the user 9 0 8 in connection with the browser program which operates on the PC 9 06. This is stored in a storage location represented by a square 1 304. This ID 1 3 0 4 can be accessed at a remote location such as a "biscuit (c ◦ 〇kie)", which is information stored in one of the accessible locations in PC 9 0 6 and its accessible location It can actually be accessed by a remote program running on a remote node. ARS 308, which basically constitutes PC 10 04 of FIG. 10, is operable to be associated with a contour database 1 308, which is operative to store the contours of all users. The profile database 1 3 0 8 is a combination stored in the profile database 1 3 0 2 of all PC 9 06 that can be attached to the system. This is different from the information stored in database 3 10 (advertiser's database), which contains a table of intermediate destinations. When the routing information in the main routing information 9 0 4 is passed to ARS 3 0 8 and obtained from the original data envelope, the tracing procedure described above can then be executed to determine where this information will be sent . Corridor database 1 3 0 2 Recipients use each process' Each of these processes in the form of routing information received from the main routing information 9 0 4 is compared with the destination table 3 1 0 to determine its manufacturer Related to whom. Its associated ID 1 3 0 4 with the routing information transmitted in the main routing information 9 0 4 is then compared with the profile database 1 3 0 8 to determine whether a profile associated with it is available. This information is stored in the processing database (please read the notes on the back before filling this page)

· | Line _ This paper size is in accordance with China National Standard (CNS) A4 (210 X 297 mm) -28- 498242 A7 ------- B7 V. Description of the invention (26) 1 3 1 〇 Later, for each routing code received in the form of the information in the main routing information 904, it will be associated with the IDs 1304 of each pc 906. The related profiles in the database 1308, which are stored related to I d s 1 3 0 4, can then be combined and transmitted to a user for reference by a user node 1 3 1 2 on the network 9 10. A R S 308 can perform this work in two modes, an immediate mode or a non-immediate mode. In real-time mode, each time a PC 9 0 6 accesses the advertiser database 3 1 0, the user's profile information is uploaded to the user node 1 3 1 2. At the same time, the billing information is generated to the user 1 3 1 2, which is stored in a billing database 1 3 1 6. Therefore, ARS 3 0 8 can inform the user 1 3 1 2 about each transaction and the bills that are processed, and also provide the user 1 3 1 2 about who is accessing the routing information field about a specific routing code 9 0 4 Product-specific profile information for as described above. This information (once combined) can then be transmitted to the user 1 3 1 2 and also reflected in the billing information and stored in the billing information database 1 3 1 6. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to Fig. 14, there is shown a flowchart to describe the operation of storing the outline of the user. The program is started in box 14 02 and then advances to a function box 14 04, where the system will prompt the outline at the start of the system. This initiation is a function that is set to activate whenever a user initially loads the software he or she is provided with. The purpose is to generate a user profile in addition to the setting information. Once the user performs this action, the program will reach a decision box 1406 to determine whether the user provides basic or detailed information. This is user selectable. If -29- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (27) If basic is selected, the program will Reach a function box 1 408 'where the user will enter basic information such as name and serial number and possibly an address. However, in order to stimulate the user to enter more information, the original prompt in the function box 1440 will provide such as coupons, discounts, etc. 'if the user is willing to enter additional information. If the user selects this option, the program will go from decision block 1 4 0 6 to a function block 1 4 1 0. In function box 1410, the user is prompted to enter specific information, such as job, income level, general family history, demographic information, and more. Any amount of information can be collected in this specific function block. Once all information is collected, whether it is in basic mode or a more specific mode, the program will then reach function block 1 4 1 2 where: Information is stored locally. The program then reaches a decision block 1 4 1 4 to connect to the host or ARS 308. Usually, the user is prompted to decide whether he or she wants to send this information to the host at this time or later. If he or she chooses the option "Next", the program will reach a function box 1 4 1 5 to prompt the user to send this information at a later time. In the disclosed embodiment, the user will not be able to use the software until the contour information is transmitted to the host. Therefore, the user may have to activate this function at a later time to connect with the host. If the user has chosen to upload profile information to the host, the program will reach function block 1 4 1 6 to start the connection process and then to a decision block 1 4 1 8 to determine whether the connection was successful. If unsuccessful, the program will follow a "N" path to a decision box 1 4 2 0, which will be the front (please read the precautions on the back before filling this page)-line · This paper size applies to China Standard (CNS) A4 specification (210 X 297 mm) -30- 498242 A7 _ B7 V. Description of invention (28) 0 (Please read the precautions on the back before filling this page) Go to an error box 1 4 2 2 Or go back to the input of the connection decision block 1 4 1 8. Once connected, the program will then follow a "Y," path from decision block 1 4 1 8 to a functional block 1 4 2 8 to send its profile information with the ID of the computer or user to the host. This ID As mentioned above, it is basically a "biscuit" in the computer, which is accessed by the program when it is transmitted to the host. This program will then reach a function box 1 4 3 0 to start the program and make At a later time, it can be operated without all the setting information. Generally, all the operations of this flowchart are performed by a "wizard", which guides the user through the setting process. Once completed, the program will reach a Complete block 1 4 3 2. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to Figure 15, there is a flow chart describing the operation of the host when it receives a process. This program was started at the beginning of block 1 5 0 2 and then proceed to decision block 15 0 4 where it is determined whether the system has received a routing request, that is, routing information 9 0 4 in the form of tones, etc., which is embedded in the audio signal such as reference Consider the description above in Figure 9. The program will loop back to the input of decision block 15 0 4 until the routing request has been received. At this point, the program will follow a "Y" path to a function block 1 5 0 6 to Receive the main routing information and user ID. Basically, this main routing information is obtained from the audio tone, except for the user ID. The program then reaches a function block 1508 to find its corresponding main routing information. Manufacturer URL, and then send back the necessary command information to the starting PC 108 to allow the PC to connect to the destination of the main routing information. After that, the program will reach a function block 1510 to update the currently processed Processing database 1 3 1 0. Generally, routing information 9 0 4 will be -31-This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 ____ B7 Employee Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs Print 5. Invention Description (29) is stored as a single domain with associated ID s. As mentioned above, the profile database has been linked to the detailed outline of each user on the system. This system Launch software related to their IDs. Because IDs are transmitted with association and routing information, the ones stored in the processing database are the routing codes, which are the IDs associated with and transmitted to all systems associated with that particular routing code. Once This processing database has been updated. As mentioned above, the processing can be transferred back to the user on node 3 12 with detailed contour information from the contour database 1 308. The contour information can be instantaneously Or non-immediately transmit back to the user or manufacturer in node 3 12. A decision block 1 5 1 2 is provided to accomplish this, which determines whether the transmission is instant. If it is immediate, the program will follow a "Y" path to a function block 1 5 1 4 where the information will be immediately passed to the manufacturer or user. The program will then arrive at a function block 15 16 where the bill for that particular manufacturer or user will be updated in the bill database 1 3 16. The program will then reach an end block 1 5 1 8. If it is not real-time, the program moves along the "N" path to a function block 1520 ', where the later transmission is set and it is generated in the processing database. In either case, processing the database will generate all the information associated with a specific routing code δ only. With an instant processing 'it is possible for a manufacturer to publish an advertisement in a magazine or place a product on a shelf at a particular moment. The manufacturer can then monitor the moment when the advertisement or product is purchased. Of course, ‘they have to watch it through a computer, it ’s going to cause some delay. However, the 'manufacturer can get a very immediate view of what a product is moving. For example, if (Please read the note on the back? Matters before filling out this page)

· -Line · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -32 _ 498242 A7 B7 V. Description of the invention (30) Please read the notes on the back before filling this page Businesses wishing to provide a promotional advertisement on, for example, a TV, which indicates that a new Coke is coming soon and the top 1,000 buyers who have scanned their code into the network will receive some kind of discount, such as The chance to win a trip to a famous resort in Florida or some other excitement, the manufacturer will be very aware of the status of advertising. In addition, advertisers will know where the acceptable market is. If an advertiser, such as' shows a TV commercial in ten cities and receives an overwhelming response from one city, but receives an extremely poor response from another city, he will tend to believe in one of his poor responses. The city is not a good market or the advertising media he chooses is very poor. Because advertisers can get a fairly immediate response and are also satisfied with their demographic response to responders, very important information can be obtained in a relatively short time. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs It should be noted that the disclosed embodiments are not limited to a single source PC 300, but may include a large number of connected source computers via a global communication. In addition, the embodiment is not limited to a single ARS 308 or a single advertiser server 3 1 2 but may include most ARS and advertiser systems, which are individually represented as ARS 3 1 4 and advertiser server A 3 1 of 6 joined. It should also be noted that this embodiment is not limited to global communication networks, but can also be used in LAN, WAN, and peer-to-peer configurations. It should also be noted that the disclosed embodiments are not limited to a personal computer, but can also be applied to, for example, a network computer (Network Computer "NetPC"), a reduced version of a PC, or anything that allows user interaction and Interface to information source system. -33-This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) 498242 A7 ___ B7 V. Description of Invention (31) (Please read the precautions on the back before filling this page) One of the above technologies A typical application is to provide a trigger event during a program, such as a sports event. In the first example, this can be generated by an advertiser. It is conceivable that this period is intended to be widely used due to the advertising costs of high-rated sports programs. If, for example, an advertiser has 15 seconds of advertising time, they can insert a tone containing routing information into their program. This routing information can then be output to the user's PC, which will cause the user's PC to obtain information via a network from a remote location usually controlled by the advertiser. This can be in the form of a longer advertisement than it does. In addition, this can be an interactive form of advertising. An important aspect of the type of interaction between the actual dissemination program with embedded routing information and the manufacturer's website is the fact that the profile of the user and the user itself are provided in the information. As a result, an advertiser can actually get real-time information about the number of people who are watching their particular advertisement, as well as information about those people's background, demographic information, and so on. This can be a very valuable asset for one of the advertisers. Printed in another example by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, the producer of the program, whether it is a broadcast program, a program embedded in a video tape, CD-ROM, DVD, or cassette, can allow users to automatically To access additional information that is not shown on the screen. For example, in a sports event, various statistical data can be provided to the user from a remote location, and the program can be viewed only by the viewer. When these statistics are provided, advertisers can be provided with demographic information and background information about users. This may be important when the user may record a sports program, for example. If the manufacturer perceives that the program is being output from a device at a later time than the actual broadcast itself, then this paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -34- 498242 A7 B7 V. Description of the Invention (32) (Please read the note S on the back before filling out this page.) Advertisers at Noonday saw that their program is still being used and who is using it. On the other hand, the communicator can decide the same thing as above and actually ask the advertiser for an additional total amount for subsequent broadcasts. This is due to the fact that its routing information, automatically via a PC and a network, will provide advertisers with other media that indicate when the actual information is being disseminated. Other types of media that can be used with the above embodiments are, for example: advertising (as discussed above), competitions, games, news programs, education, coupon promotions, demonstration media (samples), photos, all of which are Can be distributed on a private website or a public website. This will provide the ability to allow real-time interfaces and network and remote locations to obtain routing information while allowing real-time billing and checkout. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 16, there is shown a general block diagram of an embodiment disclosed in various ways. A bar code scanning stick 1600 is provided to the consumer by a stick dispenser and is associated with the dispenser via a stick ID stored therein. The sticks 1600 are sold or distributed free to consumers for use with their personal computer systems. As more and more products are sold using bar codes, we can understand that a user with a great 1600 can scan the bar codes of many products for more information. Information about these products can be immediately presented to the user from the manufacturer via the user's computer 3 02. In addition to displaying only products that are of interest to the user, the stick distributor may include additional advertising information to display to the user, such as information about other promotions or products offered or sold by the stick distributor. Similarly 'Advertiser 1 can provide a catalog of advertisements or information in newspapers or periodicals' where the user only needs to scan the barcode associated with the advertisement using a stick 1600 to obtain further Chinese paper standards (CNS) ) A4 size (210 x 297 mm) -35 ^ & 498 242 A7 B7 V. Information of invention description (33). A paper source 1602 is provided, which contains an advertisement 1604 and a related barcode 1 6 0 6. (Note that the disclosed concepts are not limited to scanning the barcode 1 6 0 6 from the paper source 1 6 2 but can also be operated to scan the barcode 1 6 0 6 on the product itself. At the same time, the stick 1 6 0 0 It can be any type of device, which will scan any type of image with information encoded in it.) Further explanation of the application and operation of the barcode scanning stick 16 0 0 and the use of barcode information can be found in the US patent under review The application number is 0 9/151, 471. The application date is September 11, 1998 and the name is "METHOD FOR INTERFACING SCANNED PRODUCT INFORMATION WITH A SOURCE FOR THE PRODUCT OVER GLOBAL NETWORK". This application is hereby incorporated by Refer to its completeness. After obtaining the stick 1600 from the stick distributor, the user connects the stick 1600 to their PC 3 02. During a scanning operation, the stick 1660 reads the barcode data 1660 and the stick ID to a "wedge," the interface 1608 is converted to keyboard data, and the keyboard data is transferred to pc 3 0 2 Keyboard input port. The importance of the stick ID will be discussed in more detail below. The wedge interface 16 0 8 is only an interface box containing a circuit, which can accommodate scanning 1 600 and a computer keyboard 16 Input of 1 0. This only allows the information scanned by the stick 16 0 0 to be input to p C 3 0 2. In the embodiment shown, the wedge interface 16 0 8 will convert any information. Output from The data of the stick 1 6 0 0 is transmitted to the wedge interface 1 6 8 to be converted into keyboard data that can be easily recognized by PC 3 0 2. Therefore, the paper size of the stick applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ) (Please read the precautions on the back before filling out this page) ·-· Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs-36- 498242 A7 B7 34) 16 00 does not need to be connected to a separate port on PC 300. This data is identified Is a series of keystrokes. However, the output of the stick 16 0 0 can be input in any way compatible with the PC 3 0 2. When not receiving scanner data, the wedge interface 1 6 0 8 only works from the keyboard 1 6 1 0 keyboard data passing device. In any case, the information is ultimately processed by one of the processors in PC 3 02 and can be presented to the user on a display 1 6 1 2. The wedge-shaped interface is operable to Provides one of the barcode decoding functions and converts the barcode into keystroke input data. During operation, the product barcode of the product is provided in the form of a barcode 1 06. This barcode 1 6 6 is a product's "chain (1 ink ””. The disclosed embodiment is operable to connect the product information contained in the barcode 1 6 6 with the web page of the manufacturer of the product, by using the barcode 1 6 6 as the “identifier” of the product. PC 3 The program operated on 0 2 provides routing information to ARS 308. After starting the browser on PC 302 and connecting to ARS 308 through GCN306, its ARS 3 0 8 then performs the necessary steps to make the browser connect to the manufacturing Business website and also provides a while The steps are described in more detail below. The barcode 1 6 0 6 itself is not compatible with any kind of network for communication purposes. It is mainly provided in a retail type setting. Therefore 'Barcode 1 6 The information contained in 0 6 itself does not allow any function other than product identification. It is assumed that someone has a database 1 6 1 4 containing information about the association between the product and the barcode 1 6 0 6. Wedge-shaped interface 1 6 0 8 can be operated to decode the barcode 1 6 0 6 for extraction (please read the precautions on the back before filling out this page) 4-line · This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 mm) -37 _ 498242 A7 B7 5. The coding information in the description of the invention (35), and the information about one of the IDs of the 1660 0 is attached to the decoded barcode. This information can then be passed to A R S by the program resident in PC 300. This is caused by its intermediate routing information stored in the program to indicate which node's scanning barcode information on G C N 3 0 6 should be sent to, ie, AR RS 308. It is important to note that the information in its barcode 1 6 0 6 must be converted from its optical image to data, which is then finally entered into the keyboard input port of PC 3 0 2 and converted to compatible with PC 3 0 2 Data of the resident communication software (in this example, TML language to insert a browser program). When the scanning information is input to PC 300, the resident program starts the browser program and then combines a communication package, which includes the URL of A R S 308, the stick ID, and the user ID. If other types of communication programs are used, they will need to be converted to the same language as the program. Of course, a user can actually type the information on the barcode 102 and then append the appropriate intermediate routing information to it. As will be discussed below, the appended intermediate routing information is U R L of A R S 3 0 8 configured on G C N 3 0 6. As part of the architecture that uses the stick 16 0, PC 3 0 2 is the leading stick software that is operable to interpret the data transmitted from the stick 16 0 0 and generate a message envelope that has scanned product information and Stick ID, routing information, and a user ID identifying the user location of the stick 1600. Stick software The stick software is loaded and runs in its background when the PC 3 02 is powered on. In response to receiving a scanned barcode 1 6 0, the wedge interface outputs a keystroke code (for example, ALT-F 1 〇) to bring the stick software into the background so that the paper size is compatible with the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back before filling out this page) Order · _; Line · Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs's Consumer Cooperatives 498242 A7 ___ B7 V. Description of the invention (36) Operation and operating system. The stick program then inserts the necessary information into the browser program. The message envelope is then transmitted to the interface 3 0 4 via the global communication network 306 to ARS 308 ° ARS 308. The message envelope is used and an ARS database 3 1 0 is used to perform a search function. If a specific parameter is found that matches the message envelope, a return message envelope is sent back to PC 3 02 for processing. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs The stick program functioning on PC 300 to display it to the user's browser window is divided into several independent areas. This is for the purpose of presenting information to the user about the choices in each individual area (also known as a "box"). The selected information includes: the product information requested by its user by using the bar 1 600 to scan the bar code 1 6 0 6 and the information about the bar distributors who have identified the company associated with the specific bar 1 6 0 0 Information, and at least one or more other boxes may be advertisements for other products sold by the stick distributor. Note that the ads displayed by the stick distributor may be related to the product of interest or may be completely irrelevant. For example, if a user scans the soda water bar code of a company A of 1660, the stick distributor may generate an advertisement of a new soft material sold by company A, that is, its seller. On the other hand, the stick distributor can also organize the display of information to the user so that a user requesting product information for the X product can obtain the requested information for the X product along with another advertisement for the Y product. Basically, the stick distributor can freely generate any advertisement to the user in response to the user requesting product information. The reply message from MARS 308 to PC 302 is encapsulated and then transmitted back to the advertiser server 3 1 2 through GCN 3 06. Advertiser server 3 1 2 Reorganize the message envelope and attach specific products -39- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 498242 A7 B7 V. Description of the invention (37) (Please Read the notes on the back before filling out this page) to transfer the information back to the PC 3 02. When receiving specific advertising information from the advertiser's server 3 12 'PC 3 0 2 then retransmits a message to the stick distributor website 1 6 1 6 and e-commerce website 1 6 1 8 to get it to be included will be displayed Information for users in their browser window. Therefore, the stick 1600 is related to the stick distributor with a stick ID, so that in order to obtain information about the specific product, scanning a product barcode 1 6 0 6 generates more than one response from GCN 3 0 6 More than one remote site. The one stored in the stick 16 0 0 is the stick ID, which establishes a relationship with the stick distributor. The proprietary stick software operating on PC 3 0 2 operates to decode the barcode M and stick ID received from 市 市 田 of 棒 16 0 0 and wedge interface 1 8 8 and also provides a unique ^ user ID to create the location of the user of the stick 1660. The stick software also combines message encapsulation and works with built-in communication software (eg, a browser) to automatically send messages through GCN 306 so that more than one remote site on GCN 306 sends back information to be included To present to the user. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Referring now to FIG. 16a, there is an additional process showing the flowchart of FIG. 14 to register an input device. In one embodiment of the present invention, ARS 3 0 8 is connected to the same User ID. As mentioned above, each user defines a user ID to be stored in their PC-resident software when they first contact A RS 308 to generate their user profile to launch their software. This user I d, as also described above, is used to identify P C 302 to A R S308 each time a process is performed. This is used, among other things, to update the database 3 10-40. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public love) 498242 A7 B7 V. Description of the invention (38) (Please Please read the notes on the back before filling in this page) i-line · The outline information in the printing of employee cooperatives by the Intellectual Property Bureau of the Ministry of Economic Affairs ◦ However, when an input device, such as a stick 1 16 Q 0, When used, there are several ways to identify the stick 1660. One of them can utilize the only stick ID of the link 1600, as will be described later. The other is to generate a stick I D MFC 3 02 operating software program, its operation PC stored background program as described above. In the case where ID is generated in the program ', reference is made to the box 1410 of FIG. 14 and its continuation. After the user has entered extremely specific information, work, history, and demographics, etc., the system will then prompt the personal information about the input device, as shown in a function box 1630. This prompt will basically ask if the user has an input device to read a machine-readable code or to sense an audible signal. It may be necessary to know whether the user has received an audible code from a broadcast system, such as a television, or whether the stick 1600 has been used to scan a machine-readable code in the form of a barcode. The program block will then proceed to a function block 1 6 3 2 in which various input device types are presented to the user (returned from the ARS 308 via the network 3 0 6), and then the user selects the What is the type of input device. For example, it may be a scanning stick, it may be an audio input device, or any other type of device that allows the input of information. For example, it is conceivable that its only stick ID is a type of tool that is used in conjunction with a program as an input device. The only stick ID can even be a disc drive idea, in which the stick ID will be generalized into a tool ID. Once the type of the input device is entered, a prompt will be asked which type of device is attached, such as the type of the scanning rod 1600. The system will continue -41-This paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 B7 V. Description of the invention (39) Ask the distributor about the rod 1 6 0 0. Of course, as mentioned above, the stick ID can be embedded in the stick 00, which will remove the need for the input assigner because A. However, in the case of I, users will have to observe this as ARS 308. This allows ARSID (no other distributors are required to use their information to be sent back, and ARS 308 rod ID or tool ID. Now referring to Figure 1 7 RS 3 0 8 will identify this particular rod IDD is not configured in rod 1 In the case of 6 0 0, the stick or tool 1 6 0 0 determines its assignee. The input data mentioned in the user profile in 3 0 8 will match the user ID at a later time) and Their user profile is determined by the 1660 sticks, so that they are assigned which one as described below. Therefore, a combination of corresponding items in a user ID database will constitute a conversion circuit with a display wedge interface. First read the note of the note and resell it. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. The microcontroller 17 0 0 provides the conversion of data from the stick 16 0 0 and controls the interface between the keyboard 16 10 and the stick 1600 and PC 302. The microcontroller 1700 contains a memory 1702 to store a stick Id (or even a URL of some applications) or it may have an external memory. Most stick interfaces 1704 to 1600 are provided, most PC interfaces 1706 to PC 302, and most keyboard interfaces 1708 to keyboard 106. Generally, the rod interface 1704 includes a series of data lines, a ground line, and a power line. Similarly, the keyboard interface 170 includes a series of data lines, a ground line, a clock line, and a power line. PC 3 0 2 provides a clock line, a power line, a string line, and a ground line for input to the microcontroller 1700. Microcontroller This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -42- 498242 A7 B7 V. Description of the invention (40) (Please read the precautions on the back before filling this page) 1 7 〇0 is operable to receive signals from the keyboard 16 10 and transfer the signals to the PC 3 02 to become keyboard signals. The operation of the keyboard 1610 is basically a "pass, program. The data output from the keyboard 1610 is already in the keyboard format ', so there is no need to convert to a wedge-shaped interface 1680. About the stick 160Q, serial data It is incompatible with a keyboard 1610, so it must be converted to a keyboard format to allow its input to the keyboard input of PC 3 02. The Intellectual Property Bureau of the Ministry of Economic Affairs, the Consumer Cooperative, printed a microcontroller 1700. Conversion function, after decoding the barcode information and converting the barcode information into an appropriate data stream, the information stream is composed of the barcode information and an additional stick ID (or even a URL in some applications). This additional The stick ID (and / or URL) will be pre-stored in memory 1 7 0 2 and can be specified at the time of manufacture. Note that the memory 1 7 0 2 is shown as being included in the microcontroller 1 7 0 0 To provide a single chip configuration. However, this can be external memory, which can be accessed by the microcontroller 1700. Therefore, the microcontroller 1700 provides an interface to the stick 160 and a keyboard 1610 to the PC Between 302, it allows the stick 1 6 0 0 to receive the coded And convert it to keyboard strokes or, alternatively, only allow keys from the keyboard 16 1 0. Therefore, users do not need to install any type of plug-in circuit board to provide an interface to the stick 16 0 0; Conversely, the user only has to use the keyboard port that is already available to enter the appropriate data into the system. In this particular embodiment, the microcontroller 170 includes the PIC16C73 developed by Microchip Technologies TMK. The PIC16C73 device is a Low-cost CMOS 8-bit micro-43- This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) 498242 Printed by the Consumers ’Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Description (41) Controller with an integrated analog-to-digital converter. P IC 1 6 C 7 3 device, as shown in the examples, has a RAM of i 9 2-bytes and a 4kx4 EPROM memory. Microcontroller The 1700 can accommodate asynchronous or synchronous input from its connected input device. In this embodiment, the communication of the 'keyboard 1610' is synchronous and asynchronous when the communication is with the stick 1600. It should be noted that Although this specific In the embodiment, the barcode information of the barcode 1 6 0 6 is input to the keyboard input port of the PC 3 02, but the disclosed method can also be advantageously used with a high-speed port architecture, such as a universal serial bus ("USB ,, UIEEE1394 The barcode is structured to be read in either direction. Timing considerations must be included, as different people scanning barcodes will introduce very different scanning rates. Bar codes use bars of different widths. The presence of a black bar produces a positive pulse, while no black bar produces no pulse. Each symbol of a traditional barcode is associated with seven pulses or bars. Depending on the width of the bar, the time between pulses varies. In this embodiment, the wedge interface 1680 performs one of the "operation" calculations of the scan time, based on the rising edge of the pulse starting with the front end or header information. The minimum and maximum scan times are continuously calculated and interfaced in software 608 during the scan process to ensure that one of the users is successfully scanning. Referring now to FIG. 18, there is shown a sample message packet transmitted from the user's PC 3 0 2 to A R S. The message envelope 1 800 includes several bits of information, including the barcode information obtained from the user who scanned the barcode with a stick 1 600; the stick ID 1 800, which is embedded in the stick 1. One of the 6 0 0 memories and identify it with a particular stick assigner; (Please read the precautions on the back before filling out this page)% Line · This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 44 498242 Printed by A7 _____ B7____ Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Description (42) and a User ID 1806, which was obtained from software connected to PC 302 and its unique Identification and user location. Note that the message envelope contains other necessary information for proper point-to-point transmission. Referring now to FIG. 19, there is a more detailed block 0 showing a message-encapsulated route, which is framed in fen 5 to the user. As mentioned above, when a user scans a bar code 1660 with a stick 1600, a stick program that runs on the user's PC 3202 can be operated to interpret it by the stick 1600 The output information and a message envelope are generated for transmission through GCN 3 06. The stick program combination message is encapsulated so that it is directed to A R S 3 0 8 on G C N 3 0 6. The message envelope contains several pieces of information, including: stick ID 1 8 0 4 which links it to the stick assigner, user ID 1 8 0 6, which identifies the specific user using the stick 16 0 0, and barcode information , Which describes one particular product that the user is interested in. This message from PC 3 0 2 is transmitted through a path 19 0 0 to ARS 308, where ARS database 310 is accessed to cross-reference ID information and barcode information to a specific advertiser and bar distributor. ARS 3 0 8 sends a message back to the user's PC 302 through a path 1 9 0 2 which contains routing information about the location of various other websites on GCN 306, such as the advertiser server 3 1 2 and the stick Distributor station 1 6 1 6. It has been noted that when the stick (or tool) is used, the program on PC recognizes the stick and only enters the user ID in the ID field of the stick (or tool). On the other hand, simply receiving the association and product code information will trigger A R S 3 0 8 to assume that its stick 16 0 0 is being used. The only thing that is important is the stick ((Please read the notes on the back before filling this page). ¾ Order: --line · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -45- 498242 Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. The use of the invention description (43) or tool is identified and the user ’s PC is sent to the network pre-connected with the stick (or tool) distributor A position. In addition, sending the user's PC to a predetermined location is based on the use of a particular tool, a characteristic type of tool, or a general type of tool for which a connection is made. For example, a network connection will be reached in response to a user using a barcode scanner. This will connect the user to a website, for a general barcode scanner. For a disc drive, the program will identify which disc drive has been installed (or only used), and then send the user to the disc manufacturer ’s website, a competitor ’s website, or even some Contact these individual marketing companies who use or activate this piece of equipment. It can be learned that other information can also be provided by AR RS 308, which is more appropriate for the specific user of the stick 1660. For example, if it is known that a particular stick 1600 is sold in a certain geographic area, this information can be used to target certain users to provide certain advertising information related to that geographic area. In any case, the information sent back from ARS 308 through the path 19 0 2 provides enough information for its great programs running on PC 302 to identify several other websites on G C N 3 06. The user PC 3 0 2 then processes the return message envelope and sends another message envelope to the advertiser server 3 1 2 through a path 19 0 4. The advertiser server 3 1 2 then returns the product information of the specific product that the user is interested in to PC 302 through a path 19 06. Similarly, the user PC 3 0 2 sends information (eg, the URL and user profile of the stick distributor website) to the stick distributor website 1 6 1 6 via a path 1 9 1 0 Get the information (please read the notes on the back before filling this page). ¾ '-The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -46- 498242 A7 B7____ V. Invention Note (44) (Please read the notes on the back before filling out this page) to frame the flag of any identification stick distributor. In addition, P c 3 0 2 transmits a message envelope to the e-commerce website 1 6 1 8 through a path 19 12 to return any particular advertisement that its great distributor wants to display to the user. The advertisement is returned to p c 3 0 2 through a path 19 14. Referring now to FIG. 20, there is a block diagram showing a browser window according to one of the disclosed embodiments. The browser window 2 0 0 0 is divided into many areas to frame specific information. A bar code area 2 0 2 shows product information that its users are interested in; a stick-specific area 2 0 4 shows information about stick assigners; and an e-commerce area 2 0 6 shows its stick assigners based on this particular The user and the stick 1660 0 choose to display the advertising information. As mentioned above, a program that is operable to handle its unique barcode scanning information of 1660 expands the browser window and divides it into specific areas to facilitate the frame of information. Therefore, the information it sent back from the e-commerce website, printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, 1618, was transmitted to the specific e-commerce box 2006 through G C N 3 06. Similarly, information about a specific product that the user is interested in is returned from the advertiser server 312 to a specific barcode specific area 2 0 2 through GCN 306. Located in a specific area of the stick

The information in 2 0 0 4 is the information about the stick distributor, which was returned from the stick distributor website 1 6 1 6 through G C N 3 0 6. Referring now to FIG. 21, there is a structure showing the data contained in the ARS database. The ARS database 3 1 0 contains several pieces of information needed to properly query and combine the envelopes to obtain information from the various websites on G C N 3 06. ARS database 3 1 0 has a database structure 'its paper size applies Chinese National Standard (CNS) A4 specifications (210 X 297 mm) ΤάϊZ " 498242 ΚΙ ____ Β7 _____ V. Description of the invention (45) (Please read the back first Note: Please fill in this page again.) It contains the URLs of some websites, which contain the product information requested when users scan the barcode 1660 with a stick. Listed under the product heading 2 1 0 2 are specific barcodes and related routing information to address individual server locations. For example, AR RS 308 may contain any number of advertisers with unique URL addresses associated with them. Therefore, the bar code 1606 of a specific product is related to a unique URL address, which sends any request for the information of the Sanjia to the website of the specific advertiser. The same is part of the ARS database structure 2 1 0 〇 is the title of the stick, below it is the stick I D 1 0 0 4 and the distributor associated with the stick I D 1 0 0 4. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

It can be understood that there may be several distributors using the disclosed architecture so that each distributor has an ID embedded in the rod, which uniquely identifies the rod and the specific distributor. Therefore, the only stick I D 1 0 0 4 must be included in the individual distributor of the stick 16 0 0 to handle the information that must be framed and displayed to that particular user. A R S database structure under 2 1 0 0 another title unique user title 2 1 0 6 'which contains information related to the specific user ID 1 8 0 6 profile information. As mentioned above, the user ID 1 8 0 6 is obtained via its stick software running on PC 3 02 and during installation or subsequent configuration 'may require the user to enter certain profile information, which may be Products and services that provide identification and profile of the user to that particular user. The ARS database structure 2 1 0 0 also contains an e-commerce title 2 1 0 'which contains information about the barcode 1 6 6 and advertisements that can be triggered by a request for that information. For example, any barcode 1 6 0 2 related to a paper source 1 6 0 6 can be related to ARS -48- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 498242 A7 B7 V. Invention Description (46) (Please read the note on the back? Matters before filling out this page) Specific information in the greed library 3 10. A user who wishes to obtain information about a particular soft data may, in fact, trigger an advertising response to a competitor's product. Similarly, users who are interested in the information about that particular soft material may also trigger information about the particular product or products that are usually supplied with the soft material. In addition, if the user profile indicates that the individual is extremely interested in finance or insurance, a request for information about this particular barcode product may trigger an advertisement from an e-commerce website 1 6 18, which is related to finance and insurance. It should be noted that the information described as contained in the ARS database structure 2 1 0 0 is not limited to what it describes, but may include any corrupt information used to present the desired information to the user's computer display Fragment. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 22, there is a flowchart showing a procedure for receiving information from individual users in accordance with the disclosed embodiment. The stick software running on the user's PC 300 operates in the background until it is activated by the output from the stick 160. Therefore, the flow moves to a decision block 2 2 0 0, where if a scan input does not occur, the flow moves along the “N” path and returns to the input of the decision block 2 2 0 0. On the other hand, if the input information of the scan is received, the flow moves along a "Y" path to a function block 2 2 0 2, where the stick software combines a message envelope, which contains the barcode information, the stick ID 1 8 0 4 and ARS 3 0 8 URL addresses. In addition, a 'browser' is launched, in which this information is placed for transmission to AR RS 308. The process then moves to a function box 2 2 0 4 'where the browser is divided into any number of areas, where information is displayed when obtained from the great distributor's website 1 6 1 6, e-commerce website 1 6 1 8, and advertisers The paper size of the server applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) · 49 · 498242 A7 ___B7 V. Description of the invention "7" 3 1 2. It should be known that although three boxes are displayed in this paper In the specific window 2000 of the embodiment, the number of frames displayed in window 2000 is limited only by the real estate available in the window 2000 area itself. After the browser window is divided into one or more boxes in preparation for receiving the return information, the flow moves to a decision box 2206, where the computer waits for the information to be returned from each website on the communication bus 3006. If the information When not sent back, the flow moves along the path "N," and only returns to the input to continue to monitor the receipt of information. If the information has been received, the flow moves along the "Y" path to the function block 2208, where the routing information of each box (or the divided area of the window 2000) is inserted into one or more envelopes To each website. Each website then sends the requested information back to PC 3 0 2 as shown in function block 2 2 1 0. The flow then goes to a function block 2 2 1 2 where the working with the master browser Proprietary software puts the returned information into individual boxes in the window. The user watches the display on the PC 302, and then receives several kinds of information, one of which is the specific product he or she requested, except for the distributor information, And possibly other advertisements based on the profile of the user. Referring now to Figure 2 3, there is a flowchart showing the procedure according to ARS. ARS 3 0 8 is operable to decode and process the messages it receives from the communication bus 3 0 6 Therefore, the flow goes to a decision block 2 3 0 0, where, if the barcode information is not received, the flow follows the "N" path to return to its input. If the barcode information has been received, the flow goes to one Yes box 2 3 0 2, one of the matching procedures occurred to link the barcode product information to its C, please read the precautions on the back before filling out this page) Order, · Line · The Ministry of Economic Affairs Intellectual Property Bureau Employees Consumer Cooperatives printed this paper scale Applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) -50- 498242 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 __B7____ _V. Invention Description (48) Individual manufacturer. ARS database 3 1 0 is also associated with the URL address of the manufacturer ’s server. When a match occurs, ARS 308 begins to encapsulate one of the information and send it back to the PC 3 0 2 as shown in function block 2 3 0 4 The message envelope contains the product URL and the URL address of the manufacturer's website. The process then moves to a decision box 2306, where the stick ID 1804 is compared with the stick ID s column issued by the particular stick assigner. If the stick ID 1 When 8 0 4 is confirmed, the flow moves along a "Y" path to a functional block 2 3 0 8 where the message envelope is appended with a stick ID 1 0 0 4 and an allocator routing address. The flow then moves to a Decide Block 2310, where ARS 3 0 8 determines whether any e-commerce information will be associated with a particular stick ID 1 8 0 4. If so, the flow moves along a "Y" path to a functional block 2 3 1 2, The message envelope is appended with the e-commerce routing string. The e-commerce routing string provides the address of the e-commerce server 1 6 1 8. The flow then moves to a function block 2 3 1 4 where all the message envelopes are sent back To PC 3 0 2 for processing. Referring back to decision block 2306, if stick ID 1804 is determined to be invalid, the process moves along the "N" path and jumps forward to the input of decision block 23 1 4 because the lack of stick ID 1 804 will break the link to any Advertisements provided by the e-commerce network server 16 18. At this point, the only information provided is a link to the advertiser's server 3 1 2 to return product information. Now refer to decision block 2 3 1 0. If no e-commerce information is available, the process moves along the "N" path and jumps forward to the input of function block 2 3 14 which returns to PC 302 (please read the back first Please note this page before filling in this page)% · --- Line · This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -51-498242 A7 B7 V. Description of the invention (49) The cover only contains the u RL of the advertiser server 3 1 2, the bar code information, the address of the distributor server 1 6 1 6 and the stick ID 1 8 0 4 information. (Please read the precautions on the back before filling this page) Now refer to Figure 2 4 ′ There is a flowchart of the process executed on the e-commerce website. The e-commerce network server 1 6 1 8 receives the message packet from PC 3 02, as shown in function block 2 4 0 0, and decodes the packet to perform a match and barcode information. Continue to a decision block 2 402. If the match is unsuccessful, the process follows the "N" path to a functional block. The employee property cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints 2 4 0 4 where the match is rejected. A message can be sent back to indicate that a problem has occurred and the user may need to rescan the product barcode 1 6 0 6. If a successful match occurs, the flow moves along a "Y" path to a function block 2 4 0 6 where the rod ID 1 8 0 4 is matched with the barcode product information. Bar code information can be distributed to consumers covering a large geographic area. However, the barcode 1660 can be encoded in certain geographic areas. For example, a stick with a XXX ID of 1600 may be limited to sales in the southwestern United States and a stick with a Y Y Y ID of 1600 may be sold only in the northeast. In this way, a geographic area can be targeted to provide ads that are more attractive to that particular area. Advertisements sent back to PC 3 2 can be further concentrated by obtaining a user profile when the software or stick 16 0 0 is installed. In this way, advertisements can be focused according to the user profile. Therefore, the flow moves to a function box 2 408 to find e-commerce activities. According to the stick ID D 804 and barcode information. The flow moves to a functional block 2 4 1 0 to combine all the information into a packet to return to the user pc 3 02. Product information and / or enable profile information to be sent back. The flow then proceeds to a function block 2 4 1 2 where the message envelope is transmitted. -52- This paper size is in accordance with China National Standard (CNS) A4 (210 X 297 mm) 498242 A7 B7 V. Description of the invention (50) (Please read the notes on the back before filling this page) Now refer to Figure 2 5 There is a system displayed to allow an advertiser to provide a promotion to a user through a broadcast system, utilizing the structure described above. From a general point of view, this will allow advertisers to provide 'in the background, an audio or video indicator (or a combination thereof) to a user' via a broadcast channel, which is sensed by the user p C 3 02, and Then the user pC 3 0 2 interconnects with one of the networks to define a location to interface and advertisers to actually promote a proposal through the network 3 06, using the system described above. As mentioned above, a broadcast signal is received by the receiver 110, which may be a television receiving a television broadcast, or even a radio. In the case of television, this will provide an audio and / or video output, and in the case of radio, an audio output. This audio output is input to the user's PC 3 02, for example, via an audible speaker and microphone printed by the Consumer Cooperative of the Intellectual Property Office of the Ministry of Economic Affairs, or by a hard-wired connection. The user PC 3 0 2 operates various programs to sense the audio system, as proposed by an operation program area 2 50 2, and also as described above. This operation program area basically contains the operation programs that are operated in the background or foreground. In the present invention, a program will be operated in the background or foreground to continuously sense any audible signal received. In the event that a tone or specific signal is received such that it is discriminated by the background operating program (or foreground operating program) as being related to an advertisement, this program will then cause the user PC 3 0 2 through a network interface 2 5 0 4 and the interconnection and network 3 0 6, the network interface is similar to the modem 1 1 4 described above with reference to FIG. 1. This allows a network interface 504 and a network 306. In this embodiment, the initial operation is performed to operate the program 2 502. One of the web browsers is started and the paper size used by the operation program is in accordance with the Chinese National Standard (CNS) A4 specification (210 X 297 Public Love 1). _ 53: 498242 A7 B7 V. Description of the invention (51) (Please read the notes on the back before filling out this page) The web browser interface and the location on the Internet. However, it may also be placed in the background to detect the Frequency and / or video signal operation program does not require a web browser to interconnect and network. It should be understood that this program can directly interface and network through direct interface and TCP / IP channel in PC 302 ' The web browser uses an interface to connect to the Internet. The employee's cooperative of the Intellectual Property Bureau of the Ministry of Economy printed the Internet. At first, the Internet was accessed so that the information about the received tone, that is, the decoded tone itself, was transmitted. To ARS 3 0 8. In this embodiment, ARS 3 0 8 will have a related promotion database 2506 and a user profile database 2508. As mentioned above, the user profile database 2 5 0 8 is Generated when the user When receiving a specific operation program for the first time, it allows the sensing and evaluation of audio input to access the network 3 06. This will require the user to enter a specific profile, which is then stored in the user profile database 2 5 0 8 And a unique user ID associated with the user PC 3 0 2 is transmitted to ARS 3 0 8 at a later time via the operating program. When ARS 3 0 8 receives this user ID, it can be compared and used The corresponding user ID s (which should be only one) in the user profile database 2 508 and then extract the user's profile information. This basically allows user profile information to be stored without having to be continuously retransmitted from User PC 3 0 2 ° Promotional database 2 5 0 6 contains information about decoded information from the broadcast (which is received and connected and routed by user P c 3 0 2). Therefore, for each The coded tones transmitted by the person will have an associated coded character or be associated with some information in the database 2 506. A minimum requirement is that it has routing information to allow the user P c 3 0 2 to refer to- 54- paper rule Applicable to China National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 B7 V. Description of invention (52) (Please read the note on the back? Matters before filling out this page) Face to network 3 0 6 to interconnect With a promotional offer location 2 51 0 ° However, there may be other information transmitted. This information is then, as described above, passed back to the user PC 302. This user is between PC 302 and ARS 3 0 8 The connection is represented by the interconnect path 2 5 1 2 in the network 3 06. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

After this information is sent back to the user's PC 3 0 2, the user's PC 3 0 2 will use this information to interconnect the user's PC with the promotional offer location 2 5 1 0 to allow a two-way path, such as by network 3 One of 0 6 is represented by 2 5 1 4. In addition to providing routing information, ARS 3 0 8 will also send the user profile and any other information required for the promotion (which will be stored in the promotion database 2 5 0 6) back to the user PC 3 02 and its Will be combined into a package for transmission from the user's PC 302 to the promotional offer location 2 5 1 0 on the network 3 06. Note that the promotion offer location 2 5 1 0 does not require a receiving code to know what type of promotion was found. For example, it may be returned to the user's PC 3 0 2 to be passed to the promotional offer location 2 5 1 0. The information is a string used by the browser, including the domain name and the connection instruction. The connection instruction will be Instruct certain actions to the promotion offer position 2 5 1 0, which certain actions need to be taken through the traditional Η TML instruction. Of course, these are provided by the operator of the promotion providing position 2 5 1 0 to the operator of the A RS position 3 8 to be stored in the promotion data base 2 5 6. Therefore, when certain unique information is received from the user's PC 300, which is passed on by the broadcaster, this information will be related to the information provided by the operator of any of its promotional offer locations, that is, the promoter Desired connected person. Of course, this connection is ARS -55- This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 ___B7_ V. Description of the invention (53) ) 3 0 8 is used to combine a delivery string, which provides a URL of 2 5 10 for the promotion and various other information related to it, such as a specific Η ML code for use by the promotion provider. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to Figure 26, there is a flow chart describing the unique tone produced by the broadcaster. This is started in a block 2 602 and then proceeds to a block 2 604 in which a pre-announcement regarding a promotion will be provided by a promoter. The goal is that the promoters want as many individuals as possible to join this promotion. However, in order to identify a tone or visual stimulus to a user, the user needs to have a PC, whose operation is related to one of the proprietary software of AR 308 to provide a "listening" function. Therefore, this promotion can be provided to the user via broadcast, whether for a brief moment or even days before the actual promotion is offered. This is very similar to the news event of its news program advertisement and its situation reported in "Eleven o'clock News", in which the total of the advertisement of the news report far exceeds the length of the actual news report. To the entire news report for the purpose of increasing viewership. In addition, this allows individuals, if they do not already own the software, to browse to the website of AR 308 or some other website and download the software. For example, the ad would indicate "To get software to access this promotion, go to www.softwareprovider.com to download the required software." On the other hand, this announcement may only be a way to ensure that people do not leave the TV break during a break in a program. At a later time, the actual visual letterhead is transmitted to the individual via a broadcast to indicate that their exciter is about to be transmitted, as shown in a functional block 26 06. Usually, this will be the only and recognizable "bug" for a certain type of pop-up, which appears on the television. The paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498242 A7 B7 5. One corner of the invention description (54), which will be identified by individuals as the only indicator leading a network link. This program will then proceed to function block 2 6 0 8 to transmit a unique tone or even a unique video signal in other embodiments, and enter a end block 2 6 1 0. Referring now to FIG. 27, there is shown a flowchart to describe the operation at the promotion providing position 2510. This program is started at block 2702 and proceeds to a decision block 2704 to determine whether an Internet connection has been made to a new user requesting information. As mentioned above, this is facilitated by going to AR 308, requesting routing information and then using this routing information to reach the connection. As also mentioned above, this is facilitated by transmitting a user ID and encoded information from the receiving source to AR RS 308. The process will continue in the first loop until a connection is reached, at which point it will proceed to a function block 2 7 06 to receive the user profile and promotional letterhead information, which is provided by AR 308 in the form of a pass. The program then flows to a decision box 2708 to determine if the information has been received in a timely manner. In some cases, one of the promotions must be timely to obtain the full benefits of the promotion. This may be hampered by a situation where one person will record a program as an advertising segment and then use this to inspire his computer. In addition, this tone will be used to continuously log in to a promotion to get more benefits than "just bite an apple". Of course, in other cases, the promoter will welcome one request at any time and any number of requests from a single user. If it is not timely, the program will flow to a rejection box 2 7 1 0 and 'if it is timely, the program will flow to a function box 2 7 1 2 to provide a promotion and then proceed to an end box 2 7 1 4. This paper size applies to China National Standard (CNS) A4 specifications (210 x 297 mm ^-57-(Please read the precautions on the back before filling out this page) 498242 A7 ___ B7 V. Description of the Invention (55) Now referring to FIG. 28, there is a flowchart showing the promotion provided at the position of the promoter, which starts at a block 2 8 0 2 and then proceeds to the function block 2 8 0 4, where the user's profile is received, and then to a multi-point decision box 2 8 0 4, where the promotion is selected, or there may be a choice of most different types of promotions provided by the same promoter. Promotion type It is determined by the letterhead information (which is passed to the promoter) together with the information in the promotion database 2 506. A type of promotion can be a betting game as shown in box 2 8 0 8 where all individuals enter the same The type selection process provides a single jackpot, which is only to receive the profile information stored in the user profile database 2508. Note that this is usually the main purpose of the betting provider, except to link it His webpage is to try and entice him to buy magazines or other items. With one of the user profiles in the user profile database 2 508, this is an important step to be overcome. Another type of promotion can be an electronic Coupons, as shown in box 2 8 1 0. These are often referred to as "E coupons", which will provide a certain type of coupon to one person. The other type may be an interactive game, such as box 2 8 1 As shown in 2, it allows users to interact with the promoter's website in an interactive way. Another promotion is a continuation type of promotion, as shown in a box 2 8 1 4 where individuals are placed in a sequence and the sequence can Regarding the gambling game, once the gambling game promotion is selected, the program advances from function block 2808 to a function block 2816, in which a tailored response or interface will be provided to a specific user according to the profile received In this way, an individual indicating a book's preferences can be placed in a connected and book betting game 'while an individual indicating a strong preference of the sport applies the Chinese paper standard (CN S) A4 specification (210 X 297 public love) -------------— (Please read the precautions on the back before filling out this page) _; Line · Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs Printed-58- 498242 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed A7 B7 V. Invention Description (56) Can be placed in a gambling tournament with related and sports awards. This may provide more incentives for a person to spend time on A specific website. The program then flows to function box 2 8 1 8 where the user is notified of the entry to the bet and how the user will be reached in the future. The program then flows to an end box 2 8 2 0. In the case where the promotion is a coupon, the program will flow from box 2 108 to a function box 2 830 to generate a tailored response based on the user profile and the specific user to be presented to that particular user. Type of information. It can be a coupon for sports events, which is related to a strong sports preference, or a coupon for literary events, which is related to a strong artistic preference. The program will then flow to a function box 2 8 3 2 where it will be notified of the issue of coupons and how to use them. This application can actually be a link to a book supplier's website, where the user is actually provided a coupon on a website. In addition, a customized interface with the user can actually send the user to a different website to provide an electronic coupon based on the preferences in the user profile. Once completed, the program flows to the end box 2 8 2 0. With an interactive game, the program will flow from function block 2 8 1 2 to a function block 2 8 3 4, where again, the interface with the user is tailored according to preferences. A game of a certain type is initiated, as shown in block 2 8 36, and then the system interacts with the user, as shown in function block 2 8 38. This program, after completing the interaction, will advance to the end block 2 8 2 0. For the continuation operation, this will first flow from function block 2 8 1 to a function block 2 8 40 to tailor the competition with a user profile, as described above. The user is located at the appropriate place in the sequence, such as the function block (please read the note on the back? Matters before filling out this page) Line · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -59- 498242 A7 B7 5. The invention description is shown in (57) 2 8 4 2 and then a decision is made as to whether the user is naked or not, as shown in decision block 2 8 4 4. If not, the program H-inch goes to the function block 2 8 4 6 to send a * consolation prize, and then to a 'end block 2 8 2 0. However, 'if the user is a winner, he will be notified by box 2 8 4 8 and then proceed to function box 2 8 5 Q to send the prize, which is a reward for any number of times via the Internet, possibly with a credit or coupon Form, and then proceed to the end block 2 8 2 0. Although only four promotions are listed here, any type of promotion may be provided in response to receiving the user profile and the actual connection and routing information provided by the user's network via AR 308. Although the preferred embodiments have been described in detail, it should be understood that various changes, substitutions and modifications can be implemented therein without departing from the spirit and scope of the invention as defined by the scope of the appended patents. (Please read the precautions on the back before filling this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs This standard Gu + Family Standard (CNS) A4 specification (210 x 297 mm) -60-

Claims (1)

498242 A8 B8 C8 _ D8 VI. Scope of Patent Application 1 · A method for providing a promotion to a user, including the following steps: Receive a broadcast originating from a user pointing to a user's location, and this exciter has a unique code Information; by decoding this information to extract this unique coded information self-excitation source; from the decoded information to determine routing information through a network to a promotion location on the network, whose promotion location is operable to provide a promotion; According to the determined routing information to interconnect with the promotion location on the network; and to provide a promotion through the network in response to its interconnection at the interconnection step. 2. The method according to item 1 of the scope of patent application, wherein the excitation source is an audio excitation source and the extraction steps include: receiving the audio excitation source and decoding the digits encoded from the audio excitation source in the form of unique encoded information from the audio information Information. 3. The method according to item 1 of the scope of patent application, wherein the exciter is a video exciter and the extraction step includes: receiving the video exciter to decode the digital coded from the video exciter in the form of uniquely encoded information from the video information Information. 4 · If the method of the first scope of the patent application, the uniquely encoded information does not contain any routing information. 5. The method according to item 4 of the scope of patent application, wherein the determining step is operable to transmit routing information to a predetermined promotion position, and the predetermined promotion position on the network is between a unique code and the predetermined promotion position. The decision is related to the booking. This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling out this page) 1T Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy -61-498242 A 8 B8 C8 D8 6. Application for Patent Scope 6 · If the method of the scope of patent application for Item 5 is adopted, the decision steps include: connecting the user's location with an intermediate location on the network through a network at a remote location; At least a part of the coded information is transmitted to an intermediate location; the unique coded information is compared with a database of most of the unique coded information, related routing information, and promotional information; if a unique coded information exists in the database, its related routing information is extracted And passing it back to the user's location; and the steps of interconnecting it include using it to route back information from the intermediate location. 7. The method according to item 6 of the scope of patent application, wherein the location of the user contains a user ID that uniquely identifies the user and wherein the user ID is transmitted to an intermediate location, and the user location contains a relationship with the user ID. The user profile is in a user profile database, and this information is sent back to the user location to be passed to the promotion website, where the promotion location and the promoter use this profile to achieve promotion through the Internet. Printed by the Ministry of Economic Affairs, Intellectual Property, 4 Bureau Consumers' Cooperatives 8. If the method of the scope of patent application is the first item, the interconnection step transmits a user profile information about the user to the promoter at the user's location, and The step of providing a promotion provides a personalized promotion based on user profile information received from the user. 9. The method according to item 1 of the scope of patent application, wherein the information about the promotion determined from the uniquely coded information is passed to the promotion website 'and the promotion is provided based on the received information. This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) The promotion information of the user ID in the library is passed back to the user's location, and the information is then passed to the promotion location for personal use to personalize the promotion provided to the user by the step of providing the promotion. ! 1 1 · The method according to item 1 of the scope of patent application, wherein the step of providing promotion is based on the interconnection time between the user's location and the promotion location. Printed by the Consumer Cooperatives of the 4th Bureau of Wisdom and Finance of the Ministry of Economic Affairs This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 meals). G3.