470900 A7 B7 五、發明說明（1) 技術領域 (請先閲讀背面之注意事項再本頁) 本發明係有關一種電腦控制之方法，而更明確地’係 有關一種系統以利用聲頻信號來誘導使用者選擇電子商務 功能。 背景技術 ~ 隨著連接至“網際網路”之電腦使用者數量的增加，許多 公司均尋求由此一大群使用者基礎所提供之大量的商業機 會。例如，一種現存的技術容許一電視（“TV”）信號觸發 一電腦回應，其中消費者將被導引至一個人化之網頁。觸 發信號之來源可爲一電視、錄影機、或音響。例如，假如 一觀眾正觀看某一電視節目，其中有一廣告商提供觀眾票 選，則廣告商可傳送一唯一的信號於電視信號中，此信號 係控制一種觀眾之電腦上已知爲“瀏覽器”的程式以自動地顯 示廣告商之網頁。觀眾接著只要做出一選擇，其接著被傳 送回到廣告商。 經濟部智慧財產局員工消費合作社印製 爲了提供觀眾使用此技術以回應許多公司之能力，則 公司資訊及一致資源定址器（Uniform Resource Locator “URL”）之一資料庫被必要地持於觀眾之電JTI中，其需要 連續的更新。URLs爲其辨識網際網路上之資源的資料的短 字串：文件v影像、可下載檔案、服務、電子信箱、及其 他資源。URLs使得資源可利用於數種命名技術之下，以及 存取方法例如HTTP、FTP、及網際網路郵件可定址於相同 的簡單方式之下。URLs將冗長的“登錄此伺服器，接著發給 -4- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） .4.70900 A7 B7 五、發明說明（2 ) -----------·---裝--- (請先閱讀背面之注意事項再本頁) 此神奇指令...”簡化至單一的點選（click)。網際網路使用 URLs以指明其他伺服器上之檔案的位置。URL包含被存取 之資源的型式（例如Web、gopher、FTP )、伺服器之位址 、及檔案之位置。URL可指向任何連線電腦上之任何檔案。 目前的科技需要觀眾執行週期性的更新以獲得最當前的URL 資料庫。目前_技之此型態是麻煩的，因爲更新程序需要 下載資訊至觀眾之電腦。此外，於執行更新時之誤差的可 能性、以及於後來電腦當機之情況下之重新更新的必要性 ，進一步使得此程序變得複雜。此外，目前的科技被限定 於其可被儲存於資料庫中之公司的數目。此爲一項重要的 限制，因爲由網際網路所提供之全球存取及連線以執行線 上電子商務之公司數目需要一巨大的資料庫。 發明槪述 - -·線- 於此所揭露及請求之本發明包括一種方法以透過廣播 媒體/全球通訊網路來傳遞廣告至一消費者。一廣告廣播被 產生，其包括一般節目及透過該廣播以散佈之相關廣告， 經濟部智慧財產局員工消費合作社印製 以透過一針對一般類型消費者之廣播媒體來廣播。雙一資 里人_一中1誘導―二里曼者產里mg系統上之一 所欲的廣告商置一，透過一個人電腦爲基礎的系統。廣告 ___________一•一一 - 廣播被接著傳播至潛在類型的消費者’以唯一資訊嵌入於 其中。 一 圖形簡述 中國國家標準（CNS)A4規格（210 X 297公釐） _ 5 _ .4.70900 A7 B7 五、發明說明（3 ) 爲了更完整瞭解本發明及其優點’故參考下列結合伴 隨圖形之敘述，其中： 圖1顯示較佳實施例之一方塊圖； 圖2顯示本實施例中所利用之電腦零件； 圖3顯示透過一全球網路之系統互動； 圖4a-4e顯糸其傳輸於較佳實施例所使用的來源PC與網 路伺服器之間的各種訊息包封（packet);及 圖5爲一流程圖以描述依據較佳實施例之系統的操作。 圖6顯示由廣告商參考伺服器（Advertiser Reference Server "ARS”）所採行之動作的流程圖； 圖7顯示介於來源電腦與ARS之間的互動作程序之一流 程圖； 圖8顯示依攄較佳實施例之用以接收修改的URL/廣告商 產品資料的網路瀏覽器頁； 圖9顯示所揭露之實施例之一簡化的方塊圖； 圖10顯示圖9之實施例之一更詳細的簡化方塊圖； 圖11顯示一種用以執行路由操作之方法的槪略圖； 經濟部智慧財產局員工消費合作社印製 圖1 2顯示利用視頻影像中之一光學區域以產生路由資 訊之另一實施例的方塊圖； 圖Π顯示一方塊圖以說明依所揭露之實施例之一提問 檔（profile Γ的產生； .圖14顯示一流程圖以產生提問檔並儲存於ARS ; 圖1 5顯示一流程圖以處理提問檔資訊當資訊被發送至 一使用者時； 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -6- A7 B7 五、發明說明（4 ) 圖16顯示一揭露之實施例的一般方塊圖； 圖1 6a顯示一流程圖以描述其中輸入裝置被登記之操作 -----------Ί!裝--- (請先閱讀背面之注意事項再本頁) 圖17顯示楔形（wedge)介面之轉換電路； 圖18顯示一從使用者PC傳輸至ARS之範例訊號包封；· 圖1 9顯示介於各個節點之間的訊息包封的路由之一更 詳細的方塊圖； 圖20顯示一瀏覽器視窗之方塊圖，依據一揭露之實施 例； 圖21顯示其含入於ARS資料庫中之資訊的槪略視圖； 圖22顯示依使用者觀點之接收資訊的程序的流程圖； 圖23顯不依據ARS之一流程圖； 圖24顯示其執行於電子商務節點上之程序的流程圖； •線- 圖25顯示其容許透過網路以提供促銷提議之系統的方 塊圖； 圖26顯示一流程圖以描述廣告商用以啓動一促銷提議 之操作的流程圖； 經濟部智慧財產局員工消費合作社印製 圖27顯示於使用者之PC上互連與促銷之操作； 圖28顯示一流程圖以描述廣告商於介面與使用者後完 成促銷之操作；及 圖29顯示廣告商與使用者互動之一流程圖，其中使用 者提問檔被用以符合客戶需求。 主要元件對照表 _ 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 47 卿 0— A7 B7 五、發明說明（5 ) 100 101 102 104 106 107， 109 ^ 108 110 111 111 112 113 114 116 _ 117 118 204 206 208 212 302 304 306 308 廣告商資料輸入裝置 傳輸站 調變器 電視節目源 混合裝置 天線 通訊連結 接收器 聲頻信號 聲頻信號 個人電腦 線路 數據機連接 程式檔案區域 接收站 顯示 電腦 音效卡 內部數據機 網頁 來源電腦 介面 全球通訊網 廣告商參考伺服器 ---------------裝--- (請先閱讀背面之注意事項再本頁) 士0· 線- 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -8 - 4743900 A7 B7 五、發明說明（6 ) 經濟部智慧財產局員工消費合作社印製 310 資料庫 312 廣告商伺服器 314 ARS 316 廣告商伺服器A 400，402, 404，406, 408訊息包封 800 ' 電腦顯不 802 瀏覽器頁 804 ' URL網頁 806 域 902 視頻源 904 路由資訊 906 PC 908 使用者 910 - 網路 912 網路節點 1002 第一 PC 1004 第二PC 1006 資料庫 1202 光學區域 1204 感應器 1302， 1308 ' 提問檔資料庫 1304 ID 1310 處理資料庫 1312 用戶節點 -----------;---裝--- (請先閱讀背面之注意事項再本頁) 線· 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -9- 4 Μ 9 00 Α7 Β7 五、發明說明（ 經濟部智慧財產局員工消費合作社印製 1316 帳單資料庫 1600 條碼掃瞄棒 1602 紙源 1604 廣告 1606 條碼 1 608 ’ 楔形介面 1610 鍵盤 1612 顯示 1614 資料庫 1616 棒分配者網站 1618 電子商務網站 1700 微控制器 1702 記憶體 1704 - 棒介面 1706 PC介面 1708 鍵盤介面 1800 訊息包封 1802 條碼資訊 1804 棒ID 1806 使用者ID 2000 ' 瀏覽器視窗 2002 條碼區域 2004 棒特定區域 2006 電子商務區域 ---------------¾--- (請先閱讀背面之注意事項再本頁) 訂. 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -10- 470900 7 B7 五、發明說明（8 ) 2100 ARS資料庫結構 2102 產品標題 2104 棒標題 2106 使用者標題 2108 電子商務標題 2502 ' 操作程式區 2504 網路介面 2506 促銷資料庫 2508 使用者提問檔資料庫 2510 促銷提供位置 2512 互連通路 2514 路徑 本發明之詳細敘述 ----------Ί!裝·II (請先閱讀背面之注意事項再Ilk本頁) 經濟部智慧財產局員工消費合作社印製 現在參考圖1，其顯示經由一傳輸透過一利用TV之無線 系統之聲頻音調以控制一個人電腦（，’PC”）112之系統的方 塊圖。於圖1所顯示之實施例中，提供有一傳輸站101及一 接收站117，此兩者被連接經由一通訊連結（link ) 108 °傳 輸站101包括一電視節目源104，其能夠產生一種包括視頻 與聲頻之傳播信號形式的節目。此係傳輸經由傳統的技術 ，沿著以適當頻率之波道。節目源被輸入至一混合裝置106 ，此混合裝置能夠操作以混合於一聲頻信號。聲頻信號被 取得自一聲頻源100，其包括一被接著調變於一載波上之編 碼的聲頻信號，此載波被結合與電視節目源104。此信號結 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 470900 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（9 ) 合可被執行於聲頻位準，或者其甚至可被執行於RF位準以 一不同載波之形式。然而，較佳的方法係僅將來自調變器 102之聲頻信號相加入其由電視節目源104所產生之節目的 聲頻波道。其輸出從混合裝置106被提供以傳播信號之形式 而至一天線107，其透過通訊連結108而將資訊傳輸至接收 側上之一天線109。 於系統之接收側上，提供有一傳統的接收器1 1〇，例如 電視。此電視提供一揚聲器輸出，其提供一可聞（audible )信號給使用者。此信號通常係關連與節目。然而，於所 揭露之實施例中的接收器110亦提供一聲頻輸出插座（jack )，此爲RCA型插座。此插座被利用以提供一線路113上之 聲頻輸出信號，其係由一聲頻信號111所表示。此線路113 提供所有透過通訊連結108所接收之聲頻至PC 112上之聲頻 輸入埠中的P.C 4 1 2。然而，應瞭解到，雖然一直接的連接 被顯示從接收器110至PC 112，實際上可有一麥克風拾音器 (pickup)於PC 112上，此拾音器可拾取聲頻信號。於所揭 露之實施例中，由廣告商資料輸入裝置100所產生之聲頻信 號是人類耳朵可聽得見的，且因而可被使用者聽見。因此 ，無須特殊的濾波器以提供此聲頻至PC 11 2。 PC 11 2可操作以運作程式於其上，其程式通常被儲存 於一程式檔案區域116中。這些程式可以是任何型式之程式 ，例如文字處理程式、應用程式，等等。於所揭露之實施 例中，其被利用於此系統之程式被稱爲—種“瀏覽器”。 PC 112運作一瀏覽器程式以幫助網路上之資訊的存取，例 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------------裝--- (請先閱讀背面之注意事項再本頁) 訂· · 線· 12- .4.70900 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（10) 如，已知爲“網際網路（Internet) ”或者全球資訊網（World •WUd-Web “Web”）之全球通訊網路。瀏覽器爲一種用以存 取資訊之超本文（hypertext)連結的應用程式。超本文爲 一種術語用以描述資料處理系統內之資訊的特定組織，及 呈現給使用者之樣態。其利用電腦之能力以將來自各種來 源之資訊連結#一起以提供使用者可以探索特定主題之能 力。使用於書本上之傳統的呈現型式利用一種資訊之組織 ，其由於媒介而有所限制，即，固定之尺寸、依序的紙頁 。然而，超本文系統使用大量文字或其他型式資料之單元 ，例如影像資訊 '圖形資訊、視頻資訊，或聲音資訊，其 可能具有不同的尺寸。此類資訊之單元的集合被稱爲一超 本文文件，或者其中超本文文件利用除了文字以外的資訊 ，則被稱爲超媒體文件。多媒體通訊可使用超本文轉移協 定（Hyperte.xt Transfer Protocol “HTTP’，），而檔案或格式 化的資料可使用超本文標記語言（Hypertext Markup Language “HTML”）。此格式化語言提供文字、圖形、聲音 、視頻及超本文連結之混合，藉由使用HTML以“標明（ tagging ) ”一文字文件。使用HTML所編碼之資料通常被稱 爲一“HTML文件”、一“HTML頁”、或者一“首頁”。這些文 件及其他網際網路資源可透過網路而被存取，利用一種網 路定址技術Y其使用一種被稱爲一致資源定址器（“URL") 之定址器（locator)，例如，http://www.digital.com·。 網際網路爲最常利用的網路之一以相互連接分佈的電 腦系統並容許這些電腦系統之使用者於世界各地交換資料 (請先閱讀背面之注 意事項再»_ 本頁} 裝 訂- -線. 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -13- 47ΰ900 Α7 Β7 五、發明說明（n) --------------裝--- (請先閱讀背面之注意事項再Ilk本頁) 。連接至網際網路者爲許多私人網路，例如，公司或商業 網路。標準的協定，例如傳輸控制協定（“TCP”）及網際網 路協定（“IP”），提供一方便的方法以通連涵蓋這些不同的 網路。這些協定規定其資料如何被格式化及通訊。作爲網 .際網路之一特徵，其協定被堆積成層於一 IP堆疊中。於IP堆 疊之較高位準i，例如應用程式層（其中利用HTTP )，使 用者資訊係更輕易地可見，而於較低的位準上，例如網路 位準（其中使用TCP/IP )，則資料僅可被觀察到爲包封或 者一快速移動之數位信號流。疊置於網際網路上者爲一標 準協定介面以存取網資源，如伺服器、檔案、網頁、郵件 訊息，等等。一種網資源可被存取之方式是由Netscape®及 微軟Internet Explorer®所生產之潮覽器。 -丨線. 現在再次參考圖1，使用者可以適當的鏈擊來載入此程 式以使得一瀏覽器視窗將被顯示於一顯示1 1 8上。於一實施 例中，使用者可運作PC 11 2上之瀏覽器程式以使得瀏覽器 視窗被顯示於顯示1 1 8上。當觀賞一較喜愛之節目時，使用 者亦可觀看顯示118。當一聲頻信號被接收以接收器110且 經濟部智慧財產局員工消費合作社印製 由廣告商所輸入之編碼的資訊被含入於其中時，則PC 112 _ -------- 將接著執行數項操作。依據所揭露之實施例，第一項操作 是取得聲頻資訊於所接收之聲頻信號中以數位資料之形式 ，並接著經由一數據機連接114以將此數位資料傳送至全球 通訊網上之一界定的位置。此連接將被描述於下文中。此 資訊將被傳遞至一私有位置而與廣告商（相關於碼）之位 置有關的指示被傳送回PC 112，而PC 11 2將接著產生一通 -14- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） .4 Μ 900 Α7 Β7 經濟部智慧財產局員工消費合作社印製 五、發明說明（12 ) 訊連結至該位置以使得使用者可於顯示1 1 8上看到其廣告商 想要觀看者看到的資訊，藉由將音調放至廣播波道上。此 資訊可爲互動式程式、資料檔案，等等之形式。於一範例 中，當一廣告出現於電視上時，則該音調將被產生而接著 額外的資料被顯示於顯示11 8上。此外，一流動視頻節目可 被播放於透過_路而接收之PC上，該流動視頻節目實際上 較廣播上之廣告片段還長。另一範例將是一種運動遊戲， 其將廣播音調以容許使用者存取其無法透過廣播網路而獲 得之資訊，例如有關運動節目之額外的統計資料，等等。 藉由利用此處所述有關圖1所揭露之實施例的系統，一 廣告商得以經由嵌^ 一節目聲頻信號中之音I周的使用來控 制一使用者的PC 11 2。如下文中將描述，所揭露之實施例 利用其儲存於PC 112中之特定的路由資訊，其容許接收之 聲頻信號中的編碼資訊將此資訊發送至網路上之一想要的 位置，且接著容許其他路由資訊被回送至PC 11 2以利其控 制而將PC 11 2發送至有關該碼之適當的位置。 現在參考圖2，顯示有一類似PC 11 2之電腦204，其被 連接以顯示1 18上之資訊。電腦204包括一內部聲頻或“音效” 卡206以接收傳輸之聲頻信號經由接收天線109及接收器110 。音效卡206通常含有類比至數位電路以將類比聲頻信號轉 換爲數位信號.。數位信號可接著被更輕易地由軟體程式所 操縱。接收器11 〇將聲頻信號分離自視頻信號。一置於傳輸 廣告商聲頻信號內之特別的觸發信號觸發其運作於電腦204 上之私有軟體，其啓動一通訊應用程式’於此特定實施例 ---------ί·---裝--- (請先閱讀背面之注意事項再本頁) --線· -Ί - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -15- 47£)900 A7 B7 五、發明說明（13) 經濟部智慧財產局員工消費合作社印製 中，其爲置於電腦204中之網路瀏覽器應用程式。內含於聲 頻信號中之編碼的廣告商資訊被接著取得且附加以一置於 通訊網路上之私有伺服器的位址。遠端伺服器位址係以一 種URL之形式。此附加之資料，除了其他控制碼之外，被直 接插入網路瀏覽器應用程式中以自動發送至通訊網路。此 實施例中之網路瀏覽器，其運作於電腦204上且透過內部數 據機208以通連至網路，傳送廣告商資訊至遠端伺服器。遠 端伺服器交互#考廣告商產品資訊至網路上之廣告商伺服 器的位址。廣告商伺服器之位址經由電腦204而被發送回到 廣告商伺服器。廣告商產品資訊被回送至電腦204以被呈現 至觀看者於顯示1 1 8上。於此特定之實施例中，所顯示之特 定的廣告商產品資訊被含入於廣告商之網頁2 1 2內。如上所 述，聲頻信號可被人類耳朵所聽得見。因此聲頻信號，如 射出自電視揚聲器者，可經由一麥克風而被輸入至音效卡 206。此外，聲頻信號無需爲一種即時的廣播，而可被錄製 於視頻帶、CDs、DVD、或其他媒體上，其可於往後時日被 播放。由於高解像度數位電視之即將普及，其輸出自電視 之聲頻信號亦可爲數位式的。因此，用於A/D目的之音效卡 的直接輸入可能是不需要的，而用以順應數位至數位信號 格式之替代介面技術將適用。 現在參考圖3，顯示有一類似PC 204之來源電腦302， 其經由一介面304而被連接至一全球通訊網3 06。於此實施 例中，聲頻信號111係由PC 302經其音效卡206而被接收。 聲頻信號111包括一觸發信號，其觸發私有軟體以啓動位於 -----------·---裝--- (請先閱讀背面之注意事項再ml本頁) 訂· _ 線· 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -16- 4M900_ A7 B7 五、發明說明（14) ----------.---裝—— (請先閱讀背面之注意事項再本頁) PC 302上之網路瀏覽器應用程式。聲頻信號111亦包括廣告 商產品資訊，其被取得且附加以一廣告商參考伺服器（ Advertiser Reference Server “ARS”）308之 URL資訊。 --線· 經濟部智慧財產局員工消費合作社印製 ARS 3 08爲一配置於網路上之系統，其被界定爲聲頻信號 1 11中之資料所將被發送至的位置。如此一來，聲頻信號 111中之資料將總是被發送至ARS 308，因爲一URL爲網路 系統上之唯一的。連接至ARS 308者爲產品碼及相關製造商 URLs之一資料庫310。資料庫310經歷一連續的更新程序， 其爲使用者所顯而易見的。當公司簽約，例如同意此技術 ，時，則製造商及產品資訊被加入至資料庫310而不會中斷 來源PC 302之操作以頻繁的更新。當廣告商伺服器位址 URL被獲得自ARS資料庫310時，則此URL以及特定廣告商產 品資訊之請求係經由PC 302上之網路瀏覽器而被自動地發 送回，到達個別的廣告商伺服器以擷取廣告商產品資訊至 PC 302。應注意到雖然本發明討論一種全球通訊網路，但 是此系統亦可應用至LANs、WANs、及對等者至對等者網路 組態。應注意到所揭露之架構不限定於單一來源PC 302， 而可包括多數來源PCs，例如PC 300及PC 303。此外，多數 ARS 308系統及廣告商伺服器312可被實施，例如，個別地 ，ARS 314及廣告商伺服器A 316。 通常，透過通訊網路之資訊處理，其發生於此實施例 的網接系統之間，係如下所述。運作於來源PC 302上之網 路瀏覽器透過路徑“A”而傳送一訊息包封至ARS 308。 ARS 308解碼訊息包封並執行一交互參考功能以取得自所接 -17- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 經濟部智慧財產局員工消費合作社印製 .470900 Δ7 Α7 Β7 五、發明說明（15) 收訊息包封之產品資訊來獲得一廣告商伺服器3 1 2之位址。 一新的訊息包封被組合包括有廣告商伺服器312位址，並透 過路徑“B”而傳送回至來源PC 302。一“跨區轉接（handoff )”操作被執行，藉以來源PC 302瀏覽器僅透過路徑“C”而重 新發送資訊至廣告商伺服器3 1 2，附加有適當的來源及目的 地位址。廣告_伺服器312接收並解碼訊息包封。廣告商產 品資訊之請求被取得而廣告商3 1 2擷取所請求之資訊自其資 料庫以透過路徑“D”傳輸回至來源PC 302。來源PC 302接著 處理資訊，即，以顯示給觀看者。選配的路徑“E”被討論於 下文中。應注意到所揭露之方法非僅限定於瀏覽器通訊應 用程式，但是可順應與，藉由熟習此技術者之足夠的修改 ，其他的通訊應用程式用以傳輸資訊透過網際網路或通訊 網路。 現在參考圖4a.，經由路徑“A”而從來源PC 302傳送至 ARS 308之訊息包封包括數個域。一個域包括ARS 308之 URL，其指示訊息包封所將被傳送至之處。另一域包括廣告 商產品碼或其他取得自聲頻信號U 1之資訊，以及任何於一 既定處理中所需之額外的架空資訊。產品碼提供一連結至 廣告商伺服器312之位址，其被置於資料庫310中。又另一 域包括來源PC 302之網路位址。通常’網路傳輸被實施以 資訊之包封，·、其每個包封提供一目的地位址、來源位址、 及資料。這些包封隨著利用以通訊之網路傳輸協定而改變 。雖然於所揭露之實施例中所利用的協定爲一般已知爲 TCP/IP之一種傳統的協定系列，但是應瞭解其任何提供類 ---------------裝--- (請先閱讀背面之注意事項再本頁) 訂： 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -18- 470900 A7 B7 五、發明說明（16 ) -----------.---裳--- (請先閱讀背面之注意事項再本頁) 似基本功能之協定可被使用’以其主要條件爲一瀏覽器可 將路由資訊傳遞至所欲的URL以回應其被輸入至一 pc之鍵 擊。然而，應瞭解其任何協定可被使用，以其主要條件爲 一瀏覽器可將產品資訊傳遞至所欲的URL以回應其被輸入至 一 PC之鍵擊。於本發明之內容中，“訊息包封”指的是（且 包括）目的地URL、產品資訊、及來源位址，即使有一個以 上之單一包封須被傳輸以達成此一傳輸。 --線· 經濟部智慧財產局員工消費合作社印製 於接收訊息包封400自來源PC 302時，ARS 308依據其 嵌入於架空資訊中之指示來處理資訊。ARS 308明確地將取 得產品碼資訊自所接收之包封400，而一旦取得，將接著解 碼此產品碼資訊。一旦解碼，則此資訊被接著比較與ARS廣 告商3 1 0內所含之資料以決定是否有一“適配（hit) ”。假如 沒有任何代表一匹配之“適配”，則資訊被回送至其表示此狀 況之瀏覽器。假如有一“適配”，則一包封被組合，其包括來 源PC 302之位址，以及其指示來源PC 302有關如何（直接 於一“跨區轉接”操作中）存取一廣告商伺服器3 1 2之網路上 的另一位置的資訊。此型式之結構是相當傳統的以瀏覽器 (例如Netscape® 及微軟 Internet Explorer®)，且來源 PC 302可接著存取廣告商伺服器312而非顯示來自ARS 308 之資訊。ARS 308透過路徑“B”以將包封402傳輸回至來源 PC 3 02。現在參考圖4b，訊息包封402包括來源PC 302之位 址、嵌入於指示碼內之廣告商伺服器312的URL、及 ARS 308 之 URL。 於接收訊息包封402自來源PC 302時，訊息包封402被 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 47Q900 A7 B7 五、發明說明（17) 拆解以獲得相關的路由資訊以組合一新的訊息包封404。其 運作於來源PC 302上之網路瀏覽器此刻被指引以透過路徑“ B”獲得產品資訊，其係相關於訊息包封404中所內嵌之特定 的廣告商伺服器312位置資訊。現在參考圖4c，此處理之訊 息包封404包括廣告商伺服器312之URL、產品資訊之請求的 資料、及來源P'C 302之位址。 於接收訊息包封404自來源PC 302時，廣告商伺服器 3 12拆解訊息包封404以獲得產品資訊之請求的資料。廣告 商伺服器312接著擷取特定的產品資訊自其資料庫，並透過 路徑“D”以將之傳輸回至來源PC 302。現在參考圖4d，此特 定處理之訊息包封406包括來源PC 302之位址、所請求之資 訊、及廣告商伺服器312之URL。 經濟部智慧財產局員工消費合作社印製 -----------,---裝--- (請先閱讀背面之注意事項再本頁) 線· 選配地，ARS 308可透過路徑"E”以執行產品資訊之一 直接請.求至廣告商伺服器312。於此模式中，ARS 308傳送 資訊至廣告商伺服器312以指示其聯絡來源PC 302。然而， 此爲非常規的且需要更複雜的軟體控制。此處理之訊息包 封408被顯不於圖4e，其包括廣告商伺服器312之URL、產品 資訊之請求的資料、及來源PC 302之位址。因爲產品資訊 未被回送至ARS 308而直接至來源PC 302，所以訊息包封 408要求其回送位址爲來源PC 302之位址。產品資訊被接著 透過路徑“D”'而直接傳至PC 302。 現在參考圖5，用以檢測並獲得產品資訊之方法如以下 所述。於決定方塊500中，運作一來源PC 302 (類似於 PC 204)上之駐留（resident)的私有應用程式監督聲頻輸 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -20- 47.0900 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（18) 入中之一特別的觸發信號。於檢測到此觸發信號時，其接 續於觸發信號後之資料被解碼以利進一步之處理，於功能 方塊502中。於功能方塊504中，資料被緩衝以利進一步操 縱。於決定方塊506中，做成一決定有關其資料是否可被適 當地鑑定。假如爲否時，則程序流繼續經由“N”信號至功能 方塊520，其中it資料被丟棄。於功能方塊522中，程式接 著以信號通知資料之傳輸。系統接著等待下一個觸發信號 ，於決定方塊500中。假如於決定方塊506中被適當地鑑定 的話，則程式流繼續經由“Y”信號路徑，其中資料被接著 用以啓動網路瀏覽器應用程式，如功能方塊508中所示。於 功能方塊510中，網路瀏覽器接收URL資料，其被接著自動 地發送經由電腦數據機208而至網路介面3 04且最終地至網 路3 06。於功能方塊514中，ARS 308回應藉由回送廣告商伺 服器312之URL至PC 302。於功能方塊516中，其運作於來源 PC 302上之網路瀏覽器接收來自ARS 308之廣告商URL資訊 ，並傳輸產品檔案之URL至廣告商伺服器312。於方塊5 18中 ，廣告商伺服器312回應藉由將產品資訊傳送至來源PC 302 以利處裡。 使用者可獲取此架構之利益，僅藉由下載私有軟體透 過網路。其他用以獲取軟體之方法係眾所周知的，例如， 藉由CD、碟片、或預先載入之硬碟。 現在參考圖6，顯示有其ARS 308可能遭遇之程序的流 程圖，當接收訊息包封400自來源PC 302時。於決定方塊 600中，ARS 308檢查其訊息包封400之接收。假如一訊息包 (請先閱讀背面之注意· 泰再» 本頁) -裝 ->-α- 線 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -21 ·470900 A7 B7 V. Description of the invention (1) Technical field (please read the notes on the back first and then this page) The present invention relates to a method of computer control, and more specifically to a system to use audio signals to induce use Choose the e-commerce function. BACKGROUND With the increase in the number of computer users connected to the "Internet", many companies are seeking a large number of business opportunities provided by this large group of users. For example, an existing technology allows a television ("TV") signal to trigger a computer response in which consumers will be directed to a personalized web page. The source of the trigger signal can be a TV, VCR, or stereo. For example, if a viewer is watching a television program and one of the advertisers provides audience votes, the advertiser can send a unique signal to the television signal that controls a viewer's computer known as a "browser" Program to automatically display the advertiser's webpage. The viewer then simply makes a choice, which is then passed back to the advertiser. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs In order to provide audiences with the ability to use this technology in response to many companies, a database of company information and Uniform Resource Locator (URL) is necessary to be held by the audience In JTI, it needs to be updated continuously. URLs are short strings of information identifying resources on the Internet: documents v images, downloadable files, services, e-mail, and other resources. URLs make resources available under several naming techniques, and access methods such as HTTP, FTP, and Internet mail can be addressed in the same simple way. URLs will send a lengthy "login to this server, and then send to -4- this paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm). 4.70900 A7 B7 V. Description of the invention (2) ---- ------- · --- install --- (Please read the precautions on the back and then this page) This magic instruction ... "is simplified to a single click. The Internet uses URLs to indicate the location of files on other servers. The URL contains the type of resource being accessed (such as Web, gopher, FTP), the address of the server, and the location of the file. The URL can point to any file on any connected computer. Current technology requires viewers to perform periodic updates to get the most current URL database. At present, this type of technology is troublesome because the update process needs to download information to the viewer's computer. In addition, the possibility of errors when performing the update, and the necessity of re-updating in the event of a subsequent computer crash, further complicates this procedure. In addition, current technology is limited to the number of companies that can be stored in the database. This is an important limitation because the number of companies providing global access and connectivity to perform online e-commerce provided by the Internet requires a huge database. Description of the Invention--·-The invention disclosed and claimed herein includes a method for delivering advertisements to a consumer via broadcast media / global communication networks. An advertising broadcast is produced, which includes general programs and related advertisements disseminated through the broadcast, printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs for broadcasting through a broadcast media targeted at general types of consumers. Shuangyizi Liren_Onezhong1Induction-one of the two Limanman products on the mg system. The desired advertiser sets up one through a computer-based system. Advertisement ___________ 1-11-The broadcast was then spread to potential types of consumers ’embedded in it with unique information. A graphic description of the Chinese National Standard (CNS) A4 specification (210 X 297 mm) _ 5 _ .4.70900 A7 B7 V. Description of the invention (3) For a more complete understanding of the invention and its advantages', please refer to the following in conjunction with the accompanying drawings The description, among which: Figure 1 shows a block diagram of one of the preferred embodiments; Figure 2 shows the computer parts used in this embodiment; Figure 3 shows the system interaction through a global network; Figures 4a-4e show its transmission in Various message packets between the source PC and the network server used in the preferred embodiment; and FIG. 5 is a flowchart to describe the operation of the system according to the preferred embodiment. Figure 6 shows a flowchart of actions performed by the Advertiser Reference Server " ARS "; Figure 7 shows a flowchart of an interactive process between the source computer and the ARS; Figure 8 shows Web browser page for receiving modified URL / advertiser product information according to the preferred embodiment; FIG. 9 shows a simplified block diagram of one of the disclosed embodiments; FIG. 10 shows one of the embodiments of FIG. 9 A more detailed simplified block diagram; Figure 11 shows a schematic diagram of a method for performing routing operations; Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs; Figure 12 shows the use of an optical area in a video image to generate routing information; A block diagram of an embodiment; Figure Π shows a block diagram to illustrate the generation of a question file (profile Γ) according to one of the disclosed embodiments; Figure 14 shows a flowchart to generate a question file and store it in ARS; Figure 1 5 Display a flowchart to process the information of the question file when the information is sent to a user; This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -6- A7 B7 V. Description of the invention (4) Figure 16 shows a general block diagram of a disclosed embodiment; Figure 16a shows a flowchart to describe the operation in which the input device is registered ---------------! 装 --- ( (Please read the precautions on the back before this page) Figure 17 shows the conversion circuit of the wedge interface; Figure 18 shows an example signal encapsulation transmitted from the user's PC to the ARS; One of the more detailed block diagrams of the route encapsulated by the message; Figure 20 shows a block diagram of a browser window, according to a disclosed embodiment; Figure 21 shows a rough view of the information contained in the ARS database Figure 22 shows a flow chart of the procedure for receiving information from the user's point of view; Figure 23 shows a flow chart based on ARS; Figure 24 shows a flow chart of the procedure executed on an e-commerce node; • Line-Figure 25 shows A block diagram of a system that allows promotion offers to be provided over the Internet; Figure 26 shows a flowchart describing the operation of an advertiser to initiate a promotion offer; printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs; User's PC interconnection and Promotion operation; Figure 28 shows a flowchart describing the operation of the advertiser to complete the promotion after the interface with the user; and Figure 29 shows a flowchart of the interaction between the advertiser and the user. Requirements. Comparison table of main components 111 111 112 113 114 116 _ 117 118 204 206 208 212 302 304 306 308 Advertiser information input device transmission station modulator TV program source mixing device antenna communication link receiver audio signal audio signal PC line modem connection program file area The receiving station displays the computer sound card, the internal modem, the webpage source, the computer interface, the global communication network advertiser ’s reference server, and installs it. ) Line 0 ·-Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -8-4743900 A7 B7 V. Description of the invention (6) Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, Consumer Cooperative, 310 Database 312 Advertiser Server 314 ARS 316 Advertiser Server A 400, 402, 404, 406, 408 Message Envelope 800 'Computer Display 802 browser page 804 'URL page 806 domain 902 video source 904 routing information 906 PC 908 user 910-network 912 network node 1002 first PC 1004 second PC 1006 database 1202 optical area 1204 sensor 1302, 1308 'Question file database 1304 ID 1310 Processing database 1312 User node -----------; --- install --- (Please read the precautions on the back before this page) Line · This paper Standards apply to China National Standard (CNS) A4 specifications (210 X 297 mm) -9- 4 Μ 9 00 Α7 Β7 V. Description of the invention (Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, 1316 bill database 1600 barcode scanning Stick 1602 Paper Source 1604 Advertising 1606 Barcode 1 608 'Wedge Interface 1610 Keyboard 1612 Display 1614 Database 1616 Stick Distributor Website 1618 E-Commerce Website 1700 Microcontroller 1702 Memory 1704- Stick interface 1706 PC interface 1708 Keyboard interface 1800 Message envelope 1802 Bar code information 1804 Stick ID 1806 User ID 2000 'Browser window 2002 Bar code area 2004 Stick specific area 2006 E-commerce area ------------ --- ¾ --- (Please read the precautions on the back before this page) Order. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -10- 470900 7 B7 V. Description of the invention (8) 2100 ARS database structure 2102 Product title 2104 Stick title 2106 User title 2108 E-commerce title 2502 'Operating program area 2504 Internet interface 2506 Promotion database 2508 User question file database 2510 Promotion offer location 2512 Interconnection channel 2514 Detailed description of the present invention ---------- Ί! Equipment II (Please read the precautions on the back before Ilk this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Now refer to Figure 1, It shows a block diagram of a system for controlling a personal computer (, 'PC') 112 through a transmission of audio tones through a wireless system using a TV. In the embodiment shown in FIG. 1, a transmission station 101 and a receiving station 117 are provided, and the two are connected via a communication link 108. The transmission station 101 includes a television program source 104, which can generate a type including Programs in the form of video and audio signals. This transmission is carried out via conventional techniques along a channel at the appropriate frequency. The program source is input to a mixing device 106 which is operable to mix with an audio signal. The audio signal is obtained from an audio source 100, which includes an encoded audio signal that is then modulated on a carrier, which is combined with the television program source 104. The paper size of this signal is in accordance with the Chinese National Standard (CNS) A4 (210 X 297 mm) 470900 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy Or it can even be implemented at RF level in the form of a different carrier. However, the preferred method is to add only the audio signal from the modulator 102 to the audio channel of the program produced by the television program source 104. Its output is provided from the hybrid device 106 in the form of a propagated signal to an antenna 107, which transmits information via a communication link 108 to an antenna 109 on the receiving side. On the receiving side of the system, a conventional receiver 110 is provided, such as a television. The television provides a speaker output that provides an audible signal to the user. This signal is usually related to the program. However, the receiver 110 in the disclosed embodiment also provides an audio output jack (jack), which is an RCA type socket. This socket is used to provide an audio output signal on a line 113, which is represented by an audio signal 111. This line 113 provides all audio received via the communication link 108 to P.C 4 1 2 in the audio input port on the PC 112. However, it should be understood that, although a direct connection is shown from the receiver 110 to the PC 112, a microphone pickup may actually be provided on the PC 112, which pickup can pick up audio signals. In the disclosed embodiment, the audio signal generated by the advertiser data input device 100 is audible to the human ear and therefore audible to the user. Therefore, no special filter is required to provide this audio to the PC 11 2. The PC 11 2 is operable to run programs thereon, and its programs are usually stored in a program file area 116. These programs can be any type of program, such as word processing programs, applications, and so on. In the disclosed embodiment, the program that is used in this system is called a "browser". PC 112 operates a browser program to help access information on the Internet. For example, the paper size is in accordance with China National Standard (CNS) A4 (210 X 297 mm) ------------- -Install --- (Please read the precautions on the back before this page) Order · · Thread · 12- .4.70900 A7 B7 Printed by the Consumers' Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of Invention (10) For example, it is known as "Internet" or the global communications network of the World Wide Web (WUd-Web "Web"). A browser is an application that uses hypertext links to access information. This article is a term used to describe the specific organization of information within a data processing system and the way it is presented to users. It uses the power of the computer to link information from various sources # together to provide users with the ability to explore specific topics. The traditional presentation style used in books utilizes an information organization that is limited by the medium, that is, fixed size, sequential pages. However, hypertext systems use a lot of text or other types of data units, such as image information, graphic information, video information, or sound information, which may have different sizes. The collection of such units of information is called a hypertext document, or where a hypertext document uses information other than text, it is referred to as a hypermedia document. Multimedia communication can use Hyperte.xt Transfer Protocol "HTTP '," and files or formatted data can use Hypertext Markup Language "HTML". This formatting language provides text, graphics , Audio, video, and hyperlinks to this article, by using HTML to "tagging" a text file. Data encoded using HTML is often referred to as an "HTML file", an "HTML page", or a " Homepage. ”These documents and other Internet resources can be accessed through the Internet, using a network addressing technology that uses a locator called the Uniform Resource Locator (" URL "), such as , Http: //www.digital.com·. The Internet is one of the most commonly used networks. Computer systems that are distributed and interconnected and allow users of these computer systems to exchange data around the world (please read the precautions on the back first »_ this page} Staple--line . This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -13- 47ΰ900 Α7 Β7 V. Description of the invention (n) -------------- Package- -(Please read the notes on the back before Ilk this page). People connecting to the Internet are many private networks, such as corporate or commercial networks. Standard protocols such as Transmission Control Protocol ("TCP") and Internet Internet Protocol ("IP") provides a convenient way to cover these different networks. These protocols specify how their data is formatted and communicated. As a feature of the Internet, its protocols are stacked Layered in an IP stack. At higher levels of the IP stack, such as the application layer (where HTTP is used), user information is more easily visible, and at lower levels, such as the network level ( Where TCP / IP is used), the data can only be observed Encapsulated or a fast-moving digital signal stream. Overlaid on the Internet is a standard protocol interface to access network resources, such as servers, files, web pages, mail messages, etc. A network resource can be accessed The method is a tide browser produced by Netscape® and Microsoft Internet Explorer®.-丨. Now referring to Figure 1 again, the user can load the program with appropriate chaining so that a browser window will be displayed on A display is on 118. In one embodiment, the user can run a browser program on PC 11 2 so that the browser window is displayed on display 1 on 18. When watching a favorite program, the user You can also view the display 118. When an audio signal is received with the receiver 110 and the coded information entered by the advertiser printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy is included, PC 112 _ --- ----- Several operations will be performed next. According to the disclosed embodiment, the first operation is to obtain audio information in the form of digital data in the received audio signal, and then via a modem connection 114 to Send this digital data to a defined location on the global communications network. This connection will be described below. This information will be passed to a private location and instructions related to the location of the advertiser (related to the code) will be transmitted back PC 112, and PC 11 2 will then produce a pass-14- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) .4 Μ 900 Α7 Β7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs The invention description (12) information is linked to the position so that the user can see on the display 1 1 8 the information that his advertiser wants the viewer to see, by putting the tone on the broadcast channel. This information can be in the form of interactive programs, data files, and so on. In an example, when an advertisement appears on a television, the tone will be generated and then additional information will be displayed on the display 118. In addition, a mobile video program can be played on a PC that is received through the channel, and the mobile video program is actually longer than the advertising segment on the broadcast. Another example would be a sports game that broadcasts tones to allow users to access information that they cannot obtain through the broadcast network, such as additional statistics about sports programs, and so on. By using the system described herein with respect to the embodiment disclosed in FIG. 1, an advertiser can control a user's PC 11 2 by using the audio I week embedded in a program audio signal. As will be described below, the disclosed embodiment utilizes specific routing information stored in the PC 112, which allows the encoded information in the received audio signal to send this information to a desired location on the network, and then allows Other routing information is sent back to PC 11 2 for its control and PC 11 2 is sent to the appropriate location regarding the code. Referring now to FIG. 2, there is shown a computer 204 similar to PC 11 2 which is connected to display information on 118. The computer 204 includes an internal audio or "sound effect" card 206 to receive the transmitted audio signals via the receiving antenna 109 and the receiver 110. The sound card 206 usually contains analog-to-digital circuits to convert analog audio signals into digital signals. Digital signals can then be more easily manipulated by software programs. The receiver 11 〇 separates the audio signal from the video signal. A special trigger signal placed in the audio signal of the transmitting advertiser triggers its proprietary software running on the computer 204, which launches a communication application 'in this particular embodiment --------- ί ·- -Packing --- (Please read the precautions on the back before this page) --Lines--Ί-This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -15-47 £) 900 A7 B7 V. Description of Invention (13) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, it is a web browser application placed in the computer 204. The advertiser information encoded in the audio signal is then obtained and appended with the address of a private server placed on the communication network. The remote server address is in the form of a URL. This additional information, among other control codes, is directly inserted into the web browser application to be automatically sent to the communication network. The web browser in this embodiment operates on the computer 204 and communicates with the network through the internal data machine 208 to send advertiser information to a remote server. Far End Server Interaction # Test the advertiser's product information to the address of the advertiser's server on the Internet. The address of the advertiser server is sent back to the advertiser server via the computer 204. Advertiser product information is returned to the computer 204 to be presented to the viewer on the display 1 1 8. In this particular embodiment, the specific advertiser product information displayed is included in the advertiser's web page 2 1 2. As mentioned above, the audio signal is audible to the human ear. Therefore, audio signals, such as those emitted from television speakers, can be input to the sound card 206 through a microphone. In addition, the audio signal need not be an instant broadcast, but can be recorded on video tapes, CDs, DVDs, or other media, which can be played back at a later date. As high-resolution digital televisions are about to become popular, the audio signals output from televisions can also be digital. Therefore, direct input of an audio card for A / D purposes may not be needed, and alternative interface technologies to conform to digital to digital signal formats will apply. Referring now to FIG. 3, there is shown a source computer 302 similar to PC 204, which is connected to a global communications network 306 via an interface 304. In this embodiment, the audio signal 111 is received by the PC 302 via its sound card 206. The audio signal 111 includes a trigger signal, which triggers the proprietary software to start at ----------- · --- install --- (please read the precautions on the back first, then this page). Order _ Line · This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) -16- 4M900_ A7 B7 V. Description of the invention (14) ----------.----- — (Please read the cautions on the back before this page) Web browser application on PC 302. The audio signal 111 also includes advertiser product information, which is obtained and appended with URL information of an Advertiser Reference Server (ARS) 308. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs ARS 3 08 is a system deployed on the Internet, which is defined as the location to which the data in the audio signal 1 11 will be sent. As a result, the data in the audio signal 111 will always be sent to the ARS 308, because a URL is unique on the network system. Connected to ARS 308 is a database 310 of product codes and related manufacturer URLs. The database 310 undergoes a continuous update process, which is obvious to the user. When the company signs a contract, such as agreeing to this technology, the manufacturer and product information is added to the database 310 without interrupting the operation of the source PC 302 with frequent updates. When the advertiser server URL is obtained from the ARS database 310, this URL and the request for specific advertiser product information are automatically sent back via a web browser on the PC 302 to the individual advertiser The server retrieves advertiser product information to PC 302. It should be noted that although the present invention discusses a global communications network, this system can also be applied to LANs, WANs, and peer-to-peer network configurations. It should be noted that the disclosed architecture is not limited to a single source PC 302, but may include most source PCs, such as PC 300 and PC 303. In addition, most ARS 308 systems and advertiser servers 312 may be implemented, for example, individually, ARS 314 and advertiser server A 316. Generally, information processing through a communication network, which occurs between the network connection systems of this embodiment, is as follows. The network browser running on the source PC 302 sends a message packet to ARS 308 via the path "A". ARS 308 decodes the message envelope and executes a cross-reference function to obtain the information received. -17- This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm). Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy. 470900 Δ7 Α7 Β7 V. Description of the invention (15) Receive the product information encapsulated in the message to obtain the address of an advertiser server 3 1 2. A new message packet is combined to include the address of the advertiser server 312 and sent back to the source PC 302 via the path "B". A "handoff" operation is performed, whereby the source PC 302 browser resends the information to the advertiser server 3 1 2 only through the path "C", with the appropriate source and destination address attached. The advertisement_server 312 receives and decodes the message packet. The request for the advertiser's product information is obtained and the advertiser 3 1 2 retrieves the requested information from its database for transmission back to the source PC 302 via the path "D". The source PC 302 then processes the information, i.e. to display it to the viewer. The optional path "E" is discussed below. It should be noted that the method disclosed is not limited to browser communication applications, but can be adapted to other communication applications to transmit information through the Internet or communication networks with sufficient modifications by those skilled in the art. Referring now to FIG. 4a., The message packet transmitted from the source PC 302 to the ARS 308 via the path "A" includes several fields. One domain includes the URL of ARS 308, which indicates where the message envelope will be delivered. The other field contains the advertiser's product code or other information obtained from the audio signal U 1 and any additional overhead information required in a given process. The product code provides an address linked to the advertiser server 312, which is placed in the database 310. Yet another domain includes the network address of the source PC 302. Generally, a 'network transmission is implemented by encapsulation of information, each of which provides a destination address, source address, and data. These encapsulations change with the use of communication network transmission protocols. Although the protocol utilized in the disclosed embodiment is a traditional family of protocols generally known as TCP / IP, it should be understood that any of its providing classes--equipment-- --- (Please read the precautions on the back before this page) Order: This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -18- 470900 A7 B7 V. Description of the invention (16)- ----------.--- Sang --- (Please read the notes on the back first and then this page) Agreements like basic functions can be used. 'The main condition is that a browser can route The information is passed to the desired URL in response to a keystroke entered into a pc. However, it should be understood that any of its agreements can be used, with the main condition that a browser can pass product information to a desired URL in response to a keystroke entered into a PC. In the context of the present invention, "message envelope" refers to (and includes) the destination URL, product information, and source address, even if more than one single envelope must be transmitted to achieve this transmission. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. When receiving a message envelope 400 from the source PC 302, ARS 308 processes the information according to its instructions embedded in the overhead information. ARS 308 will explicitly obtain the product code information from the received envelope 400, and once obtained, it will then decode this product code information. Once decoded, this information is then compared with the information contained in the ARS Advertiser 3 10 to determine if there is a "hit". If there is no "fit" that represents a match, the information is sent back to the browser that indicated the condition. If there is an "adaptation", an envelope is combined, which includes the address of the source PC 302, and it instructs the source PC 302 on how to access (directly in a "cross-region transfer" operation) an advertiser server Device 3 1 2 information on another location on the network. This type of structure is quite traditional with a browser (such as Netscape® and Microsoft Internet Explorer®), and the source PC 302 can then access the advertiser server 312 instead of displaying information from ARS 308. The ARS 308 transmits the packet 402 back to the source PC 3002 via the path "B". Referring now to FIG. 4b, the message envelope 402 includes the address of the source PC 302, the URL of the advertiser server 312 embedded in the indicator, and the URL of the ARS 308. When receiving the message envelope 402 from the source PC 302, the message envelope 402 was adapted to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) by this paper size 47Q900 A7 B7 V. Description of the invention (17) Disassembly to obtain The relevant routing information is combined with a new message envelope 404. The web browser running on the source PC 302 is now directed to obtain product information through the path "B", which is related to the specific advertiser server 312 location information embedded in the message envelope 404. Referring now to FIG. 4c, the processed message envelope 404 includes the URL of the advertiser server 312, the requested data for product information, and the address of the source P'C 302. Upon receiving the message envelope 404 from the source PC 302, the advertiser server 3 12 disassembles the message envelope 404 to obtain the requested data of the product information. The advertiser server 312 then retrieves specific product information from its database and transmits it back to the source PC 302 via the path "D". Referring now to FIG. 4d, this specially processed message envelope 406 includes the address of the source PC 302, the requested information, and the URL of the advertiser server 312. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -----------, --- installation --- (Please read the precautions on the back first, then this page) Line and optional land, ARS 308 can Through the path "quote" to perform one of the product information requests directly to the advertiser server 312. In this mode, the ARS 308 sends information to the advertiser server 312 to indicate its contact source PC 302. However, this is Unconventional and requires more sophisticated software control. The message envelope 408 of this process is shown in Figure 4e, which includes the URL of the advertiser server 312, the requested data for product information, and the address of the source PC 302. Because the product information is not sent back to the ARS 308 but directly to the source PC 302, the message envelope 408 requires that the return address be the address of the source PC 302. The product information is then directly transmitted to the PC 302 via the path "D" ' Now referring to FIG. 5, the method for detecting and obtaining product information is as follows. In decision block 500, a private application running on a source PC 302 (similar to PC 204) resident monitors audio output This paper size applies to Chinese National Standards (CNS) A4 specification (210 X 297 mm) -20- 47.0900 A7 B7 Printed by the Consumers' Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of invention (18) One of the special trigger signals for entry. When this trigger signal is detected, its The data following the trigger signal is decoded for further processing, in function block 502. In function block 504, the data is buffered for further manipulation. In decision block 506, a decision is made as to whether its data is available It is properly identified. If it is not, the program flow continues to pass the "N" signal to function block 520, where it data is discarded. In function block 522, the program then signals the transmission of the data. The system then waits for the next The trigger signal is in decision block 500. If it is properly identified in decision block 506, the program flow continues through the "Y" signal path, where the data is then used to launch a web browser application, such as function block 508 As shown in block 510, the web browser receives the URL data, which is then automatically sent to the web via computer modem 208 Face 3 04 and finally to network 3 06. In function block 514, the ARS 308 responds by returning the URL of the advertiser server 312 to the PC 302. In function block 516, it operates on the network on the source PC 302 The browser receives the advertiser URL information from the ARS 308 and transmits the URL of the product file to the advertiser server 312. In box 5 18, the advertiser server 312 responds by sending the product information to the source PC 302 to facilitate Everywhere. Users can reap the benefits of this architecture by downloading proprietary software over the Internet. Other methods for obtaining software are well known, for example, by CD, disc, or preloaded hard disk. Referring now to FIG. 6, there is shown a flowchart of a procedure that its ARS 308 may encounter when receiving a message packet 400 from a source PC 302. In decision block 600, ARS 308 checks the receipt of its message packet 400. If a message package (Please read the note on the back · Thai Re »This page) -Package-> -α-line This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -21 ·
AlQmi A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（19) 封400未被接收，則程式流沿著“N”路徑移動以繼續等待訊 息。於接收訊息包封400時，於功能方塊602中，ARS 308解 碼訊息包封400。產品碼被接著單獨地取出於功能方塊604 中以準備匹配產品碼與其位於310中之適當的廣告商伺服器 .位址。於功能方塊606中，產品碼被接著使用以一找尋表來 擷取其內含於#頻信號資料中之個別產品資訊的廣告商伺 服器312 URL。於功能方塊608中，ARS 308接著組合訊息 包封402以傳輸回至來源PC 302。功能方塊610指示其透過 路徑“B”以傳送訊息包封402回至來源PC 302之程序。 現在參考圖7，有顯示一介於來源PC 3 0 2與廣告商伺服 器3 12之間的互動程序之流程圖。於功能方塊700中，來源 PC 302接收其傳回自ARS 308之訊息包封402並開始解碼訊 息包封402。於功能方塊702中，廣告商產品資訊之URL被取 得自訊息包封402並儲存以插入訊息包封404至廣告商伺服 器312。訊息包封404接著被組合並藉由來源PC 302而透過 路徑“C”傳送至廣告商伺服器312。於功能方塊704。當來源 PC 302於功能方塊706中等待時，廣告商伺服器312便接收 訊息包封404自來源PC 302，於功能方塊708中，並將其拆 解。產品資訊位置被接著取得自訊息包封404於功能方塊 7 10中。特定的產品資訊被擷取自廣告商伺服器312以傳輸 回至來源PCT302。於功能方塊7 12中，產品資訊被組合入訊 息包封406並接著透過路徑“D”而傳輸回至來源PC 302。於 功能方塊714中回到來源PC 302，則其內含於接收自廣告商 伺服器3 1 2之訊息包封406中的廣告商產品資訊被接著取得 ----裝--- (請先閱讀背面之注意事項再本頁) 15· -丨線- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -22- 經濟部智慧財產局員工消費合作社印製 470900 A7 B7 五、發明說明（20) 並處理於功能方塊7 1 6中。 現在參考圖8，在接收一觸發信號之後，於一來源 PC 302上之一網路瀏覽器應用程式被自動地啓動而電腦顯 示800呈現一瀏覽器頁802。運作於來源PC 302上之私有軟 體處理聲頻信號資料，在其經由音效卡206而被數位化之後 。軟體適當地_備資料以直接插入網路瀏覽器，藉由取得 產品資訊碼並附加鍵擊資料至此資訊。首先，一URL網頁 804被開啓以回應一由私有軟體所加入之Ctrl-0指令做爲第 —字串。開啓URL網頁804自動地將游標置於一域806，其中 接續Ctrl-0指令之額外的鍵擊資料將被插入。在URL網頁 804被開啓之後，超本文協定前言http://被插入域806。接 下來，有關ARS 308之位置的URL資訊被插入域806。接續 於ARS 308URL之後，資料爲字元/?以容許其立即接續於/ ?字元後之變數的輸入。於此實施例中，接續之變數爲聲 頻信號中所接收之產品資訊碼。產品碼資訊亦提供交互參 考資訊以獲得廣告商URL自ARS資料庫3 10。接下來，一輸 送架（carnage)回送被加入以傳送URL/產品資料並關閉視 窗804。在訊息包封400從來源PC 302被傳輸至ARS 308之後 ，則從ARS 308、至來源PC 302、至廣告商伺服器312、而 回至來源PC 302的處理，快速地發生且係觀看者所能一目 了然的。於此刻，下一個觀看者所見之資訊爲產品資訊， 其被接收自廣告商伺服器3 1 2。 現在參考圖9，有顯示一更簡化之實施例的方塊圖。於 此實施例中，一視頻源902被提供，其可操作以提供一聲頻 -----------,---裝--- (請先閱讀背面之注意事項再本頁) 訂_ · 線- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 23- 經濟部智慧財產局員工消費合作社印製 4.IQ900 A7 B7 五、發明說明（21) 輸出於一聲頻電纜901上，其提供由參考數字904所指之路 由資訊。路由資訊904爲基本上內含於聲頻信號中之資訊。 此爲一編碼或內嵌的信號。路由資訊904之重要特徵在於其 被自動地即時輸出爲透過視頻源902所接收之視頻節目的廣 播之一功能。因此，每當程式被即時地廣播至使用者908時 ，則路由資訊904將被輸出每當視頻之製作者希望其被秀出 時。應瞭解到其代表視頻源之盒子902可爲任何型式之媒體 ，其將致使路由資訊被輸出。此可爲一卡帶播放器、一 DVD播放器、一聲頻卡帶、一 CD ROM或者任何此類媒體。 唯一重要的是此唯一種製造商硏發的程式，其中使用者908 以一連續或流動之方式觀察之。路由資訊904，其係嵌入由 製造商所選定於該程式內之一特定點上，被輸出。 聲頻資訊被接著發送至一 PC 906，其類似於圖1中之 PC 112。一使用者908連繫與PC以接收其資訊，PC 906係連 接與一顯示（未顯示）。PC 906連繫與一網路910，其類似 於圖3中之網路306。此網路9 10具有多數節點於其上，其中 —節點爲PC 906，而另一節點係由一網路節點912所表示以 代表遠端資訊。本實施例之目的係存取遠端資訊以顯示給 使用者908，藉由將路由資訊904傳輸自方塊902中之視頻節 目的動作。此路由資訊被利用以容許PC 906 (其具有一網 路“瀏覽器”作用於上）透過網路910“抓取”節點9 12上之遠端 資訊來顯示給使用者908。此路由資訊904係以一種嵌入碼 之形態於聲頻信號中，如上文中所述。 現在參考圖10，有顯示圖9之實施例之一更詳細的方塊 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 24- ---------— 111 — 裝--- (請先閱讀背面之注意事項再本頁) 訂·· 線· 470900 A7 B7 五、發明說明（22) 圖。於此實施例中，P C 9 0 6被分隔爲一對節點，一第一 PC 1002及一第二PC 1004。PC 1002位於與使用者908連接 之節點上，而PC 1004位於另一節點上。PC 1004代表圖3之 ARS 308。PC 1004具有一與其連接之資料庫1006，其基本 上爲廣告商資料庫310。因此，網路910上需有三個節點以 實施所揭露之«施例，即PC 1002、PC 1 004及遠端資訊節 點912。路由資訊904被PC 1002利用以發送至PC 1〇〇4來決 定網路910上之遠端資訊節點912的位置。此被回送至 PC 1002而直接連接與遠端資訊節點912，且從該處擷取資 訊至使用者908。路由資訊904基本上構成主要的路由資訊 〇 現在參考圖11，有顯示其網路包封如何被形成以傳送 主要路由資訊至PC 1 004之一槪略圖示。通常，主要路由資 訊佔據一單一域，其主要路由資訊被接著組合成一具有從 屬路由資訊之資料包封以轉移至網路9 1 0。此被詳細描述於 上文中。 現在參考圖1 2，有顯示圖9之另一種實施例。於此實施 例中，視頻源902係關連與一光學區域1202，其光學區域 1 202中配置有一嵌入之視頻碼。此嵌入之視頻碼可爲相當 複雜的或者是簡單如一黑與白區域之格子（grid )，格子中 之每個區域可具有一黑色以代表一邏輯“Γ或者一白色區域 以代表一邏輯“0”。此將容許一數位値被配置於光學區域 1 202中。一感應器1204可接著被提供以感應此視頻碼。於 上述範例中，此將僅需要一列光學檢測器，格子中之每個 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ---------------裝--- (請先閱讀背面之注意事項再H本頁) 訂· -線· 經濟部智慧財產局員工消費合作社印製 -25- .470900 A7 B7 五、發明說明（23) 區域配置一個以決定此是否爲一邏輯“Γ或者一邏輯“0”狀態 。所感應的視頻之一被接著輸出至PC 906以利處理來決定 其內含之資訊，其中所內含之資訊構成主要路由資訊904。 之後，其被處理如參考圖9之上文中所述。 現在參考圖13，有顯示一實施例之方塊圖，其中一使 用者之提問檔亩被傳遞至原本的用戶或製造商。PC 906係 關連與一提問檔資料庫1 302，其提·問檔資料庫1 302可操作 以儲存使用者908之提問檔。此提問檔被產生當程式（在初 始安裝之後）請求資訊被輸入以啓動該程式。除了提問檔 之外，亦有一唯一的ID，其被提供至使用者908以關連與其 運作於PC 906上之瀏覽器程式。此被儲存於由一方塊1304 所表示之一儲存位置。此ID 1304可被存取以一遠端位置如 一1‘餅乾（cookie) ”，其爲儲存於PC 906中之一可存取位置 中之資訊，其可存取位置實際上可由運作於一遠端節點上 之遠端程式所存取。 經濟部智慧財產局員工消費合作社印製 -----------·---裝--- (請先閲讀背面之注意事項再本頁) :線· ARS 308，其基本上構成圖10之PC 1004，其可操作以 關連與一提問檔資料庫1 308，此提問檔資料庫1 308可操作 以儲存所有使用者之提問檔。提問檔資料庫1 308爲其可附 加至系統之所有PC 906的提問檔資料庫Π02中所儲存的一 種組合。此係不同與資料庫3 1 0 (廣告商之資料庫）中所儲 存之資訊，其含有中間目的地表。當主要路由資訊904中之 路由資訊被傳遞至ARS 308且取得自原本的資料包封時’則 上文中所描述之找尋程序可接著被執行以決定此資訊將被 發送至何處。提問檔資料庫1 302被接著利用於每個處理’ 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -26- .470.900 A7 B7 五、發明說明（24) 其中每個以接收自主要路由資訊904之路由資訊之形式的處 理被比較與目的地表310以決定其製造商係關連與何者。其 隨著主要路由資訊904中之路由資訊所傳輸之相關的 ID 1 304被接著比較與提問檔資料庫1 308以決定一與其相關 之提問檔是否可用。此資訊被儲存於處理資料庫1310中以 使得，後來，齡於每個接收以主要路由資訊904中之資訊之 形式的路由碼，將關連與每個PC 906之IDs 1 304。資料庫 1 308中之相關的提問檔，其被儲存相關與Ids 1 304，可接著 被組合且傳輸至一用戶以由網路9 1 0上之一用戶節點1 3 1 2所 參考。ARS 308可執行此工作以兩種模式，一種即時模式或 一種非即時模式。於即時模式中，每次一PC 906存取廣告 商資料庫310時，則該使用者之提問檔資訊便被上載至用戶 節點1312。同時，帳單資訊被產生給該用戶1312，其被儲 存於一帳單資料庫1316中。因此，ARS 308能夠通知用戶 13 12有關每次處理、那些處理之帳單，且亦提供給用戶 131 2有關誰正在存取有關一特定路由碼之路由資訊域9 04的 特定產品廣告的提問檔資訊，如上文所述。此資訊（一旦 被組合後）可接著被傳輸至用戶1312且亦被反應於帳單資 訊中並儲存於帳單資訊資料庫1 3 1 6中。 現在參考圖1 4，有顯示一流程圖以描述儲存使用者之 提問檔的操作。程式被啓始於方塊1402中且接著前進至一 功能方塊1404，其中系統將提示提問檔於系統之啓始時。 此啓始爲一種功能，其被設定以啓動於每當使用者初始地 載入他或她所被提供之軟體時。其目的在於，除了設定資 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --------------裝--- (請先閱讀背面之注意事項再本頁： HST· 經濟部智慧財產局員工消費合作社印製 -27- 4IQ900 A7 B7 五、發明說明（25 ) 訊之外，產生一使用者提問檔。一旦使用者執行此動作， 則程式將到達一決定方塊1406以決定使用者是否提供基本 的或者詳細的資訊。此爲使用者可選擇的。假如選擇基本 的話，則程式將到達一功能方塊1408，其中使用者將進入 基本資訊，例如名稱及序號及可能是位址。然而，爲了刺 激使用者進入Μ多資訊，則功能方塊1404中之原本的提示 將提供如贈券、折扣，等等，假如使用者願進入額外資訊 的話。假如使用者選擇此選項，則程式便從決定方塊1 406 到達一功能方塊1410。於功能方塊1410中，使用者被提示 以進入特定資訊，例如工作、收入水準、一般家庭歷史、 人口統計資訊及更多。可以有任何數量之資訊被收集於此 特定的功能方塊中。 一旦所有的資訊均被收集，無論是基本模式或者是更 特定之模式，則程式將接著到達功能方塊1412，其中此資 訊被本地地儲存。程式接著到達一決定方塊14 14以接著連 線至主機（host)或者ARS 308。通常，使用者被提示以決 定他或她是否欲傳送此資訊至主機於此刻或者以後再傳送 。假如他或她選擇“以後”之選項，則程式將到達一功能方塊 1415以提示使用者於一稍後時刻傳送此資訊。於所揭露之 實施例中，使用者將無法利用軟體直到提問檔資訊被傳送 至主機。因此，使用者可能須於一稍後時刻啓動此功能以 連接與主機。 假如使用者已選擇上載提問檔資訊至主機，則程式將 到達功能方塊14 1 6以啓始連接程序且接著到達一決定方塊 ---------------裝--- (請先閱讀背面之注意事項再Hi本頁) 訂： --線· 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -28- .4.7-0900 A? B7 五、發明說明（26) ----------·---裝--- (請先閱讀背面之注意事項再H本頁) 1418以決定此連接是否成功。假如不成功時’則程式將沿 著一條“N”路徑前進至一決定方塊1420，其將前進至一錯誤 方塊1422或者回到連接決定方塊141 8之輸入。一旦連接後 ，此程式將接著從決定方塊14 18沿著一 “Y”路徑而到達一功 能方塊1 428以傳送其具有電腦或使用者之ID的提問檔資訊 至主機。此ID，'如上文所述，基本上爲電腦中之一"餅乾”’ 其係由程式所存取當傳送至主機時。此程式將接著到達一 功能方塊1430以啓動程式而使得，於往後時刻，其可操作 而無須所有的設定資訊。通常，此流程圖之所有的操作均 被執行以一種“精靈（wizard ) ”，其引領使用者完成設定程 序。一旦完成後，程式將到達一完成方塊1432。 線- 經濟部智慧財產局員工消費合作社印製 Ί . 現在參考圖1 5，有顯示一流程圖以描述主機之操作當 其接收一處理時。此程式被啓始於一開始方塊1 5 02且接著 前進至決定方塊1 504，其中決定系統是否已接收一路由請 求，即，以音調等之形式的路由資訊904，其係嵌入於聲頻 信號中如參考圖9之上文中所述。程式將繞回至決定方塊 1 504之輸入直到路由請求已被接收爲止。於此刻，程式將 沿著“Y”路徑到達一功能方塊1 506以接收主要路由資訊及使 用者ID。基本上，此主要路由資訊被取得自聲頻音調，除 了使用者ID之外。程式接著到達一功能方塊1 508以找尋其 相應於所接收之主要路由資訊的製造商URL，並接著回送必 要的指令資訊至起始PC 108以容許該PC連接至有關主要路 由資訊之目的地。之後，程式將到達一功能方塊1 5 1 0以更 新當前處理之處理資料庫1310。通常，路由資訊904將被儲 -29- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 4.7 0900 A7 B7 五、發明說明（27) 存爲具有相關IDs之單一域。如上文所述，提問檔資料庫已 關連與系統上之每個使用者的詳細提問檔，此系統已啓動 與它們的ID相關的軟體。因爲ID被傳送關連與路由資訊， 所以儲存於處理資料庫中者爲路由碼，其係關連與所有傳 .輸至關連與該特定路由碼之系統的IDs。一旦此處理資料庫 已被更新，如i文所述，則處理可被轉移回到節點312上之 用戶，以其來自提問檔資料庫1 308之詳細的提問檔資訊。 提問檔資訊可被即時地或非即時地傳輸回至節點3 1 2中 之用戶或製造商。一決定方塊151 2被提供以達成此目的， 其決定該傳輸是否爲即時的。假如是即時的，則程式將沿 著一 “Y”路徑而到達一功能方塊1 5 1 4，其中資訊將被立即傳 遞至製造商或用戶。程式將接著到達一功能方塊i 5 1 6，其 中該特定製造商或用戶之帳單將被更新於帳單資料庫1316 中。程式將接著到達一結束方塊1 5 1 8。假如爲非即時的’ 則程式沿著“N”路徑移動至一功能方塊1 520 ’其中設定稍後 之傳輸且其被產生於處理資料庫中。於任一情況下’處理 資料庫將產生所有關連與一特定路由碼之資訊。 以一即時的處理，則使得一製造商有可能刊登一廣告 於雜誌中或者擺設一產品在架子上於一特定時刻。製造商 之後可監視當廣告或者產品被購買的時刻。當然’他們須 透過電腦來監看，其將產生某些延遲。然而’製造商可獲 取一非常即時的觀點有關一產品之流動爲何。例如’假如 一可樂製造商欲提供一促銷廣告於（例如）電視上’其指 示有一種新的可樂即將上架而最前面1 〇 〇 〇位將他們的碼掃 (請先閱讀背面之注 意事項再illr 本頁) 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -3〇 - 4.70900 Δ7 Α7 Β7 五、發明說明（28 ) 入網路之購買者將收到某種優惠，例如有機會臝得一趟旅 遊至佛羅里達州之某個有名的度假勝地或者某些其他的刺 激，則製造商將非常瞭解廣告被接收之狀況。此外，廣告 商將知道能接受的市場在哪裡。假如此廣告商，例如，以 刊登電視廣告於十個城市且從某一城市收到了壓倒性的回 應，但是從其他城市卻收到極差的回應，則他將傾向於相 信其某一較差回應之城市並非一個良好的市場或者是他所 選擇的廣告媒體是非常差的。因爲廣告商可獲得一相當立 即的回應且亦滿意於其有關回應者之人口統計的回應，所 以非常重要的資訊可被獲得於一相當短的時間。 應注意到所揭露之實施例不被限定於一單一來源 PC 302，而可包含大量透過一全球通訊往所連接之來源電 腦。此外，實施例不限定於一單一 ARS 3 08或者一單一廣告 商伺服器312，而可包含多數ARS及廣告商系統，其個別被 表示以ARS 3 14及廣告商伺服器A 3 16之加入。同時應注意 到此實施例非僅限定於全球通訊網，而亦可被使用以LAN 、WAN、及對等者至對等者組態。 亦應注意到所揭露之實施例並不限定於一種個人電腦 ，而亦可應用至，例如，一種網路電腦（Network Computer “NetPC”）、一種縮小版本的PC、或者任何容許使用者互 動及介面至資訊來源的系統。 上述技術之一種典型的應用係用以提供一觸發事件於 一節目期間，例如一運動事件。於第一範例中，此可由一 廣告商所產生。可想像其，由於高收視之運動節目的廣告 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ---------------裝 i I (請先閱讀背面之注意事項再本頁) 訂. --線_ 經濟部智慧財產局員工消費合作社印製 -31 - 經濟部智慧財產局員工消費合作社印製 4.70900 A7 B7 五、發明說明（29) 費用，意欲廣泛地利用此時段。假如，例如，一廣告商包 下1 5秒鐘之廣告時間，則他們可於他們的節目中插入一含 有路由資訊之音調。此路由資訊可接著被輸出至使用者之 PC，其將致使使用者之PC，經由網路，獲得資訊自一通常 .由廣告商所控制之遠端位置。此可爲一段較其所包下者更 長之廣告的形式。此外，此可爲廣告之一種互動的型式。 介於具有嵌入式路由資訊的實際傳播節目與製造商的網站 之間的互動型式之一重要觀點爲下列事實：即，於資訊中 提供有關於使用者之PC及使用者本身之提問檔。因此，一 廣告商可實際地獲取有關其正在觀看他們的特定廣告之人 數的即時資訊以及有關那些人之背景的資訊、人口統計資 訊，等等。此可爲廣告商之一非常有價値的資產。 於另一範例中，節目之製作者，無論其爲廣播的節目 、嵌入一視頻帶中之節目、CD-ROM、DVD、或者卡帶，可 容許使用者自動地存取其未顯示於螢幕上之額外的資訊。 例如，於一運動事件中，各種統計數據可從一遠端位置被 提供至使用者，僅藉由觀看者觀賞此節目。當這些統計數 據被提供時，則廣告商可被提供以人口統計資訊及有關使 用者之背景資訊。此可爲重要的當，例如，使用者可能錄 下一運動節目時。假如製造商察覺此節目正被輸出自某裝 置於一往後時刻而非本身實際的廣播時，則此容許廣告商 實際地看見他們的程式仍正被使用以及什麼樣的人正在使 用它。另一方面，傳播者可決定上述之相同事並實際地對 廣告商索取往後廣播之額外的總額。此均由於其路由資訊 ---------------裝—— (請先閱讀背面之注意事項再H本頁) _線- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 32· 470900 A7 B7 五、發明說明（30) 自動地，經由一 PC及一網路，將提供廣告商一指示有關實 際資訊被傳播之時刻的其他媒介。 -----------.——裝--- (請先閱讀背面之注意事項再H本頁) 其可被利用與上述實施例之媒體的其他型式爲例如： 廣告（如上文所討論者）、競賽、遊戲、新聞節目、教育 、贈券促銷節目、示範媒體（樣本）、相片，其所有均可 被傳播於一私人網站或者一公有網站上。此均將提供能力 以容許即時介面與網路及遠端位置以獲得路由資訊且同時 容許即時收帳及結帳。 線· 經濟部智慧財產局員工消費合作社印製 現在參考圖16，有顯示一揭露之實施例的一般方塊圖 。一條碼掃瞄棒1 600係由一棒分配者提供給消費者且係經 由一儲存於其中之棒ID而關連與該分配者。棒1600係被銷 售或者免費地分配給消費者以使用與他們的個人電腦系統 。因爲越來越多的產品係使用條碼來銷售，所以可瞭解到 一位具有棒1600之使用者可掃瞄許多產品之條碼以獲得更 多資訊。有關這些產品之資訊可藉由使用者之電腦302而從 製造商立即地呈現給使用者。除了僅僅顯示有關使用者有 興趣的產品之外，棒分配者可包含額外的廣告資訊以顯示 給使用者，例如有關由棒分配者所提供或銷售之其他促銷 或產品的資訊。類似地，廣告商可提供廣告或資訊之目錄 於報紙或期刊上，其中使用者僅須使用棒1 600掃瞄關連與 該廣告之條礁以獲得進一步的資訊。提供有一紙源1 602， 其含有一廣告1 604及一相關條碼1 606。（注意到所揭露之 觀念並不限定於掃瞄條碼1606自紙源1 602，而亦可操作以 掃瞄產品本身上的條碼1606。同時，棒1600可爲任何型式 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -33 - .4.70900 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（31) 之裝置，其將掃瞄任何型式之有資訊編碼於其中的影像。 )條碼掃瞄棒1 600之應用及操作的進一步說明以及條碼資 訊之使用可見於審查中之美國專利申請案序號09/1 5 1，47 1， 申請日爲1 998年九月11日而名稱爲“METHOD FOR INTERFACING SCANNED PRODUCT INFORMATION WITH A SOURCE FOR THE PRODUCT OVER A GLOBAL NETWORK”，該申請案被倂入於此以參考其完整性。 在獲得棒1 600自棒分配者之後，使用者便將棒1 600連 接至他們的PC 302。於一掃瞄操作期間，棒1600讀取條碼 資料1 606及棒ID至一 “楔形”介面1 608以轉換爲鍵盤資料，其 鍵盤資料被傳入PC 302之鍵盤輸入埠。棒ID之重要性將於 下文中被更詳細地討論。 楔形介面1 608僅爲一含有電路之介面盒，其能容納來 自掃瞄1600及一-電腦鍵盤1610之輸入。此僅容許由棒1 600所 掃瞄之資訊被輸入至PC 302。於所揭露之實施例中，楔形 介面1 608將轉換任何資訊。輸出自棒1600之資料被傳入楔 形介面1 608以轉換爲PC 302可輕易辨識之鍵盤資料。因此 ，棒1600無須被連接至PC 302上之一分離的埠。此資料被 辨識爲一連串的鍵擊。然而，棒1600之輸出可被輸入以任 何與PC 302相容之方式。當不接收掃描器資料時，楔形介 面1 608僅作用爲來自鍵盤1610之鍵盤資料的通過裝置。於 任何情況下，資訊終極地被PC 302中之一處理器處理且可 被呈現給使用者於一顯示1612上。楔形界面可操作以提供 條碼之一解碼功能以及將條碼轉換爲鍵擊輸入資料。 -----------.---裝--- (請先閱讀背面之注意事項再本頁) 線. 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -34- 470900 A7 B7 五、發明說明（32) 於操作時，產品之產品條碼被提供以一條碼1 606之形 式。此條碼1606爲一產品之“鍊（link) ”。所揭露之實施例 可操作以連接條碼1 606中所含有之產品資訊與該產品之製 造商的網頁，藉由利用條碼1 606爲產品“辨識器”。PC 302上 所操作之程式提供路由資訊至ARS 308 ’在啓動PC 302上之 瀏覽器以後，並'透過GCN306而連接至ARS 308，其ARS 308 接著執行必要的步驟以致使瀏覽器連接至製造商網站’而 亦提供一會計步驟，如下文所將更詳細地描述。 條碼1 606本身並不相容與任何種類之以通訊爲目的之 網路。其主要爲提供於一零售型式之設定。因此’條碼 1 606本身所內含之資訊並不容許除了產品辨識之外的任何 功能，假設其某人具有一資料庫1614內含有關於產品與條 碼1 606之間的關聯的資訊。 經濟部智慧財產局員工消費合作社印製 — — — — — — — — I —J 1丨-· I I (請先閱讀背面之注意事項再本頁) --線· 楔形介面1 608可操作以解碼條碼1606以提取其中的編 碼資訊，且將關於棒1 600之一ID的資訊附加至該解碼的條 碼。此資訊可接著由PC 302中所駐存之程式傳遞至ARS。此 被促成藉由其儲存於程式中之中間路由資訊以指示於 GCN 306上之哪個節點的掃瞄條碼資訊應被傳送至’即， ARS 308。重要的是注意其條碼1 606中之資訊須從其光學影 像被轉換爲數値，其接著最終地被輸入至PC 302之鍵盤輸 入璋並轉換爲相容與PC 302上所駐存之通訊軟體的資料（ 於此例中，爲HTML語言以插入一瀏覽器程式）。當掃瞄資 訊被輸入至PC 302時，則駐存程式便啓動瀏覽器程式並接 著組合一通訊包封，其包括ARS 308之URL、棒ID及使用者 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） —35 _ A7 ____B7____ 五、發明說明（33) ID。假如其他型式之通訊程式被利用時，則其將需被轉換 爲相同與該程式之語言。當然’一使用者可實際地鍵入條 碼1 02上之資訊並接著將適當的中間路由資訊附加於其後。 如下文所將討論，其所附加之中間路由資訊爲配置於 GCN 306 上之 ARS 308 的 URL。 作爲使用棒1600之架構的部分，PC 302主導棒軟體， 其可操作以詮釋傳輸自棒1 600之資料，並產生一訊息包封 ，其具有掃瞄之產品資訊及棒ID、路由資訊、及一辨識棒 1 600之使用者位置的使用者ID。棒軟體棒軟體於PC 302之 開機時載入並運作於其背景。回應接收一掃瞄之條碼1606 ，楔形介面輸出一鍵擊碼（例如，ALT-F10)以將棒軟體帶 入背景以互動與操作系統。棒程式接著插入必要的資訊至 瀏覽器程式。訊息包封被接著傳輸至介面304透過全球通訊 網路306而至AR-S 308。ARS 308詢問訊息包封並使用ARS資 料庫3 1 0以執行一找尋功能。假如找到一匹配於訊息包封的 特定參數間，則一回送訊息包封被傳送回至PC 302以利處 理。 經濟部智慧財產局員工消費合作社印製 運作於PC 302上之棒程式作用以將其顯使給使用者之 瀏覽器視窗分割爲數個獨立的區域。此係爲了提呈給使用 者有關每個獨立區域（亦稱爲“框”）中之選擇的資訊。選擇 的資訊包括？其使用者藉由使用棒1600以掃瞄條碼1606所 請求的產品資訊、有關其建立與特定棒1 600相關連之公司 識別的棒分配者的資訊、以及至少一個或更多其他框可爲 有關棒分配者所銷售之其他產品的廣告。注意到由棒分配 -36- -----------；---，裝--- (請先閱讀背面之注意事項再^本頁) .線· 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 4.70900 A7 B7 五、發明說明（34) -----------.---裝 i — (請先閱讀背面之注意事項再n本頁) 者所展示之廣告可相關於有興趣之產品或者爲完全無關的 。例如，假如一使用者掃瞄一 A公司之蘇打水的條碼1 606， 則棒分配者可產生一由A公司所銷售，即，其所販賣者’之 一種新軟性飮料的廣告。另一方面，棒分配者亦可組織資 訊之顯示給使用者以使得一請求X產品之產品資訊的使甩者 可獲得X產品之'請求的資訊連同另一項Y產品之廣告。基本 上，棒分配者可隨意地產生任何廣告給使用者以回應使用 者請求產品資訊。 從ARS 308至PC 302之回送訊息包封被接著透過 GCN 306而傳輸回至廣告商伺服器312。廣告商伺服器312重 新組織訊息包封並附加特定產品資訊以傳輸回至PC 302。 於接收特定廣告資訊自廣告商伺服器312時，PC 302接著重 新傳輸一訊息至棒分配者網站16 16及電子商務網站16 18以 獲得其需被含入將顯示給使用者之瀏覽器視窗中的資訊。 線· 經濟部智慧財產局員工消費合作社印製 因此，棒1600係關連與棒分配者藉由一棒ID，以致其 爲了獲得有關該特定產品之資訊而掃瞄一產品條碼1606產 生了一個以上回應自GCN 306上之一個以上的遠端網站。棒 1600中所儲存者爲棒ID，其建立與棒分配者之關係。運作 於PC 302上之私有棒軟體操作以解碼其接收自棒16⑼與楔 形介面1 608之掃瞄的條碼資訊及棒ID，且亦提供一唯一的 使用者ID以建立棒1 600之使用者的位置。棒軟體亦組合訊 息包封且共同工作與內建通訊軟體（例如，瀏覽器）以自 動地發送訊息包封透過GCN 306以致其GCN 306上之一個以 上的遠端網站回送待被含入之資訊來呈現給使用者。 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -37- .4.7 娜—0— A7 B7 五、發明說明（35) -----------·---裝—— (請先閱讀背面之注意事項再本頁) --線‘ 經濟部智慧財產局員工消費合作社印製 現在參考圖1 6 a，有顯示圖1 4之流程圖的外加流程以登 記一輸入裝置，於本發明之一實施例中，以ARS 3 08連同一 使用者ID。如上文中所述，每個使用者，當他們第一次接 觸ARS 308而產生他們的使用者提問檔以啓動他們的軟體時 ，界定一使用者ID以儲存於他們的PC駐存軟體中。此使用 者ID，亦如上女所述，被利用以辨識PC 302至ARS 308每當 執行一處理時。此被利用以，除了其他作用以外，更新資 料庫3 1 0中之提問檔資訊。然而，當一輸入裝置，例如以一 棒1 600之形式的輸入裝置，被利用時，則有數種方式以辨 識此棒1600。其中之一可利用關連與棒1 600之唯一棒ID， 如下文中所將描述。另一種是產生一棒ID於PC 302中所操 作之軟體程式中，其運作PC駐存背景程式如上文所述。於 其中ID被產生於程式中的情況下，參考圖14之方塊1410及 其接續者。在使用者已進入極特定之資訊、工作、歷史及 人口統計，等等之後，系統將接著提示個人有關輸入裝置 之資訊，如一功能方塊1 63 0所示。此提示將基本上詢問有 關使用者是否具有一種輸入裝置以讀取機器可讀碼或者以 感應可聞信號。可能需要知道使用者是否已接收一可聞碼 自一廣播系統，例如電視，或者棒1 600是否被利用以掃瞄 條碼形式之機器可讀碼。程式方塊將接著前進至一功能方 塊1 63 2,其中各種輸入裝置型式被提呈給使用者（透過網 路306而回送自ARS 308)，而接著使用者選擇其電腦所裝 附之輸入裝置的型式爲何。例如，其可爲一掃瞄棒，其可 爲一聲頻輸入裝置、或者任何其他型式容許資訊之輸入的 -38 - 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）AlQmi A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the Invention (19) If the cover 400 is not received, the program flow moves along the “N” path to continue waiting for information. When receiving the message packet 400, in function block 602, the ARS 308 decodes the message packet 400. The product code is then individually taken out in function block 604 in preparation for matching the product code with the appropriate advertiser server located in 310. Address. In function block 606, the product code is then used by a lookup table to retrieve the advertiser server 312 URL of the individual product information contained in the #frequency signal data. In function block 608, the ARS 308 then combines the message packets 402 for transmission back to the source PC 302. Function block 610 instructs it to send a message packet 402 back to the source PC 302 via the path "B". Referring now to FIG. 7, there is shown a flowchart of an interaction process between the source PC 3 02 and the advertiser server 3 12. In function block 700, the source PC 302 receives the message packet 402 it returns from the ARS 308 and starts decoding the message packet 402. In function block 702, the URL of the advertiser's product information is obtained from the message envelope 402 and stored to insert the message envelope 404 to the advertiser server 312. The message envelope 404 is then assembled and transmitted to the advertiser server 312 via the path "C" by the source PC 302. In function block 704. When the source PC 302 waits in the function block 706, the advertiser server 312 receives the message packet 404 from the source PC 302, in the function block 708, and disassembles it. The product information location is then obtained from the message envelope 404 in function block 7-10. Specific product information is retrieved from the advertiser server 312 for transmission back to the source PCT302. In function block 712, the product information is combined into a message envelope 406 and then transmitted back to the source PC 302 via the path "D". Return to the source PC 302 in the function block 714, and then the advertiser product information contained in the message envelope 406 received from the advertiser server 3 1 2 is then obtained ---- install --- (please first (Please read the notes on the back page) 15 ·-丨 Line-This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -22- Printed by the Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 470900 A7 B7 Fifth, the description of the invention (20) is processed in function block 7 1 6. Referring now to FIG. 8, after receiving a trigger signal, a web browser application on a source PC 302 is automatically launched and the computer display 800 presents a browser page 802. The proprietary software operating on the source PC 302 processes the audio signal data after it has been digitized via the sound card 206. The software appropriately prepares the data for direct insertion into a web browser, by obtaining the product information code and appending keystroke data to this information. First, a URL page 804 is opened in response to a Ctrl-0 command added by the proprietary software as the first string. Opening the URL page 804 automatically places the cursor in a field 806, where additional keystroke data following the Ctrl-0 instruction will be inserted. After the URL web page 804 is opened, the preamble http: // is inserted into the domain 806. Next, URL information about the location of ARS 308 is inserted into domain 806. After the ARS 308 URL, the data is character /? To allow it to continue the input of variables immediately after the /? Character. In this embodiment, the subsequent variable is the product information code received in the audio signal. The product code information also provides interactive reference information to obtain advertiser URLs from the ARS database 3 10. Next, a carriage return is added to send the URL / product information and close the window 804. After the message packet 400 is transmitted from the source PC 302 to the ARS 308, the processing from the ARS 308, to the source PC 302, to the advertiser server 312, and back to the source PC 302 occurs quickly and is the responsibility of the viewer. Can be clear at a glance. At this moment, the information that the next viewer sees is product information, which is received from the advertiser server 3 1 2. Referring now to FIG. 9, there is a block diagram showing a more simplified embodiment. In this embodiment, a video source 902 is provided, which is operable to provide an audio -----------, --- install --- (Please read the precautions on the back before this page ) Order _ · Line-This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) 23-Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 4. IQ900 A7 B7 V. Description of the invention (21) Output on an audio cable 901, which provides routing information indicated by reference numeral 904. The routing information 904 is information basically contained in the audio signal. This is a coded or embedded signal. An important feature of the routing information 904 is that it is automatically output in real time as a function of broadcasting a video program received through the video source 902. Therefore, whenever the program is broadcast to the user 908 in real time, the routing information 904 will be output whenever the producer of the video wants it to be shown. It should be understood that the box 902 representing the video source may be any type of media, which will cause routing information to be output. This could be a cassette player, a DVD player, an audio cassette, a CD ROM, or any such media. The only thing that matters is this only kind of program issued by the manufacturer, in which the user 908 observes it in a continuous or mobile manner. The routing information 904 is embedded at a specific point in the program selected by the manufacturer and is output. The audio information is then sent to a PC 906, which is similar to PC 112 in FIG. A user 908 is connected to a PC to receive its information, and a PC 906 is connected to a display (not shown). The PC 906 is connected to a network 910, which is similar to the network 306 in FIG. This network 9 10 has a plurality of nodes on it, where-the node is PC 906, and the other node is represented by a network node 912 to represent remote information. The purpose of this embodiment is to access remote information for display to the user 908 by transmitting routing information 904 from the video program in block 902. This routing information is utilized to allow the PC 906 (which has a network "browser" function) to "crawl" the remote information on the node 9 12 via the network 910 for display to the user 908. This routing information 904 is in the form of an embedded code in the audio signal, as described above. Referring now to FIG. 10, there is a more detailed box showing one of the embodiments of FIG. 9. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 24- ---------- 111 — Fitting --- (Please read the precautions on the back first, then this page) Order ·· Thread · 470900 A7 B7 V. Description of the invention (22) Figure. In this embodiment, PC 900 is divided into a pair of nodes, a first PC 1002 and a second PC 1004. PC 1002 is located on a node connected to user 908, and PC 1004 is located on another node. PC 1004 represents ARS 308 of FIG. The PC 1004 has a database 1006 connected to it, which is basically an advertiser database 310. Therefore, three nodes on the network 910 are required to implement the disclosed embodiment, namely, PC 1002, PC 1 004, and remote information node 912. The routing information 904 is used by the PC 1002 to send to the PC 104 to determine the location of the remote information node 912 on the network 910. This is sent back to the PC 1002 to directly connect with the remote information node 912, and retrieves information from there to the user 908. The routing information 904 basically constitutes the main routing information. Now referring to FIG. 11, there is a schematic diagram showing how the network packet is formed to transmit the main routing information to the PC 1 004. Generally, the main routing information occupies a single domain, and the main routing information is then combined into a data packet with the subordinate routing information for transfer to the network 9 10. This is described in detail above. Referring now to FIG. 12, there is shown another embodiment of FIG. In this embodiment, the video source 902 is associated with an optical area 1202, and an embedded video code is arranged in the optical area 1202. The embedded video code can be quite complicated or as simple as a grid of black and white areas. Each area in the grid can have a black color to represent a logical "Γ" or a white area to represent a logical "0." ". This will allow a digital chirp to be placed in optical zone 1 202. A sensor 1204 may then be provided to sense the video code. In the example above, this would only require a row of optical detectors, each in a grid This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) --------------- Packing --- (Please read the precautions on the back before H page ) Order · -line · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -25-. 470900 A7 B7 V. Description of the invention (23) The area is configured to determine whether this is a logical "Γ" or a logical "0" state. One of the sensed videos is then output to the PC 906 for processing to determine its content. The information contained therein constitutes the main routing information 904. After that, it is processed as described above with reference to FIG. 9. Referring now to FIG. 13, there is a block diagram showing an embodiment in which a user asks a question The file is transferred to the original user or manufacturer. The PC 906 is connected to a question file database 1 302, and the question file database 1 302 is operable to store the question file of the user 908. This question file is generated When the program (after initial installation) requests information is entered to launch the program. In addition to the question file, there is also a unique ID, which is provided to the user 908 to associate with the browser program that runs on the PC 906. This Is stored in a storage location indicated by a block 1304. This ID 1304 can be accessed in a remote location such as a 1 'cookie, which is stored in an accessible location in PC 906 Capital Information, its accessible location can actually be accessed by a remote program running on a remote node. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ----------- · --- installed --- (Please read the precautions on the back before this page): line The PC 1004 constituting FIG. 10 is operable to be associated with a question file database 1 308, and this question file database 1 308 is operable to store question files for all users. Question file database 1 308 is a combination stored in the question file database Π02 of all PCs 906 that can be attached to the system. This is different from the information stored in database 3 10 (advertiser's database), which contains an intermediate destination table. When the routing information in the main routing information 904 is passed to the ARS 308 and obtained from the original data envelope ', then the searching procedure described above may then be executed to determine where this information will be sent. Question file database 1 302 is then used for each treatment ’This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -26-. 470. 900 A7 B7 V. Description of the Invention (24) Each of the processes in the form of routing information received from the main routing information 904 is compared with the destination table 310 to determine which manufacturer is connected to it. Its associated ID 1 304 transmitted with the routing information in the main routing information 904 is then compared with the question file database 1 308 to determine whether a related question file is available. This information is stored in the processing database 1310 so that, later, each routing code that is received in the form of information in the main routing information 904 will be associated with IDs 1 304 of each PC 906. The related question files in database 1 308, which are stored related to Ids 1 304, can then be combined and transmitted to a user for reference by one of the user nodes 1 3 1 2 on the network 9 10. The ARS 308 can perform this work in two modes, an immediate mode or a non-immediate mode. In the real-time mode, each time a PC 906 accesses the advertiser database 310, the user's question file information is uploaded to the user node 1312. At the same time, billing information is generated to the user 1312, which is stored in a billing database 1316. Therefore, the ARS 308 can notify the user 13 12 about each process and those processed bills, and also provide the user 13 2 with a question file about who is accessing the specific product advertisement of the routing information field 9 04 about a specific routing code Information, as described above. This information (once combined) can then be transmitted to the user 1312 and also reflected in the billing information and stored in the billing information database 1 3 1 6. Referring now to FIG. 14, there is shown a flowchart describing the operation of storing a user's question file. The program is started in block 1402 and then proceeds to a function block 1404, where the system will prompt a question file at the beginning of the system. This initiation is a function that is set to activate whenever a user initially loads the software he or she is provided with. The purpose is to apply the Chinese National Standard (CNS) A4 specification (210 X 297 mm) in addition to setting the capital paper size. -------------- Installation --- (Please read the note on the back first The matter is on this page: Printed by HST · Intellectual Property Bureau of the Ministry of Economic Affairs, Consumer Cooperatives -27- 4IQ900 A7 B7 V. Invention Description (25), a user question file is generated. Once the user performs this action, the program A decision block 1406 will be reached to determine whether the user provides basic or detailed information. This is optional for the user. If basic is selected, the program will reach a function block 1408 where the user will enter basic information, such as The name and serial number may be an address. However, in order to stimulate the user to enter the M information, the original prompt in function block 1404 will provide such as coupons, discounts, etc., if the user is willing to enter additional information. If When the user selects this option, the program goes from decision block 1 406 to a function block 1410. In function block 1410, the user is prompted to enter specific information, such as work, income, etc. Standards, general family history, demographic information, and more. Any amount of information can be collected in this particular function block. Once all information is collected, whether it's a basic model or a more specific model, the program It will then reach function block 1412, where this information is stored locally. The program then reaches a decision block 14 14 to then connect to the host or ARS 308. Usually, the user is prompted to decide whether he or she wants to send This information will be transmitted to the host at this time or later. If he or she chooses the option "Next", the program will reach a function block 1415 to prompt the user to transmit this information at a later time. In the disclosed embodiment , The user will not be able to use the software until the question file information is transmitted to the host. Therefore, the user may have to activate this function at a later time to connect with the host. If the user has chosen to upload the question file information to the host, the program will Reach function block 14 1 6 to start the connection process and then reach a decision block --------------- install --- (please first Note again Hi this page) read the back of the book: - Line Ministry of Economic Affairs Intellectual Property Office employees consumer cooperatives printed in this paper scale applicable Chinese National Standard (CNS) A4 size (210 X 297 mm) -28-. 4. 7-0900 A? B7 V. Description of the invention (26) ---------- · --- install --- (Please read the precautions on the back before H page) 1418 to determine whether this connection success. If unsuccessful ', the program will follow a "N" path to a decision block 1420, which will advance to an error block 1422 or return to the input of a connection decision block 1418. Once connected, the program will then follow a “Y” path from decision block 14 18 to a function block 1 428 to send its question file information with the computer or user ID to the host. This ID, 'as mentioned above, is basically one of the computers " biscuits " It is accessed by the program when it is transmitted to the host. This program will then reach a function block 1430 to start the program so that, in At a later time, it can be operated without all the setting information. Generally, all the operations of this flowchart are performed as a kind of "wizard", which guides the user through the setting process. Once completed, the program will arrive One completes block 1432. Line-Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Referring now to FIG. 15, there is shown a flowchart to describe the operation of the host when it receives a process. This program is started at the beginning of block 1 50 02 and then proceeds to decision block 1 504, where it is determined whether the system has received a routing request, that is, routing information 904 in the form of tones, etc., which is embedded in the audio signal As described above with reference to FIG. 9. The program will loop back to the input of decision block 1 504 until the routing request has been received. At this point, the program will follow a "Y" path to a function block 1 506 to receive the main routing information and the user ID. Basically, this main routing information is obtained from the audio tone, except for the user ID. The program then reaches a function block 1 508 to find its manufacturer URL corresponding to the main routing information received, and then returns the necessary command information to the originating PC 108 to allow the PC to connect to the destination of the main routing information. After that, the program will reach a function block 1510 to update the currently processed processing database 1310. Normally, the routing information 904 will be stored. -29- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 4. 7 0900 A7 B7 V. Description of the invention (27) Save as a single domain with related IDs. As mentioned above, the question file database has been associated with detailed question files for each user on the system, and the system has activated software related to their IDs. Because the ID is transmitted with the connection and routing information, the routing code is stored in the processing database, which is related to all transmissions. Enter the IDs of the system associated with that particular routing code. Once this processing database has been updated, as described in the article, processing can be transferred back to the user on node 312 with detailed question file information from the question file database 1 308. Question file information can be transmitted back to the user or manufacturer in node 3 12 in real time or non-real time. A decision block 1512 is provided to accomplish this, which determines whether the transmission is immediate. If it is real-time, the program will follow a “Y” path to a function block 1 5 1 4 where the information will be immediately transferred to the manufacturer or user. The program will then arrive at a function block i 5 16 where the bills for that particular manufacturer or user will be updated in the billing database 1316. The program will then reach an end block 1 5 1 8. If it is not real-time, the program moves along the "N" path to a function block 1 520 'where the later transmission is set and it is generated in the processing database. In either case, the 'processing database will generate information related to a particular routing code. With an instant process, it is possible for a manufacturer to publish an advertisement in a magazine or place a product on a shelf at a particular moment. The manufacturer can then monitor the moment when the advertisement or product is purchased. Of course, ‘they have to watch it through a computer, it ’s going to cause some delay. However, the 'manufacturer can get a very immediate view of what a product is moving. For example, 'If a Coke manufacturer wants to provide a promotional advertisement on, for example, a TV', it indicates that a new Coke is coming soon and the top 1000 digits scan their code (please read the notes on the back before (illr page) Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, the paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -3〇- 4. 70900 Δ7 Α7 Β7 V. Description of the Invention (28) Buyers who access the Internet will receive certain discounts, such as the opportunity to travel naked to a famous resort in Florida or some other incentive, Manufacturers will be very aware of the status of the ad being received. In addition, advertisers will know where the acceptable markets are. If an advertiser, for example, had a television ad in ten cities and received an overwhelming response from one city, but received an extremely poor response from another city, he would tend to believe in one of his poor responses The city is not a good market or the advertising media he chooses is very poor. Because advertisers can obtain a fairly immediate response and are also satisfied with their demographic response to the respondent, very important information can be obtained in a relatively short time. It should be noted that the disclosed embodiment is not limited to a single source PC 302, but may include a large number of connected source computers via a global communication. In addition, the embodiment is not limited to a single ARS 3 08 or a single advertiser server 312, but may include most ARS and advertiser systems, each of which is represented by the addition of ARS 3 14 and the advertiser server A 3 16. At the same time, it should be noted that this embodiment is not limited to the global communication network, but can also be used in LAN, WAN, and peer-to-peer configurations. It should also be noted that the disclosed embodiments are not limited to a personal computer, but can also be applied to, for example, a network computer (Network Computer "NetPC"), a reduced version of a PC, or anything that allows user interaction and Interface to information source system. A typical application of the above technology is to provide a trigger event during a program, such as a sports event. In the first example, this can be generated by an advertiser. It is conceivable that the paper size of the advertisement for high-profile sports programs is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) --------------- install i I ( (Please read the notes on the back before this page). --Line_ Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -31-Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 4. 70900 A7 B7 V. Description of the Invention (29) Expenses are intended to make extensive use of this period. If, for example, an advertiser packs an advertising time of 15 seconds, they can insert a tone with routing information into their program. This routing information can then be output to the user's PC, which will cause the user's PC to obtain information from the network via the network. Remote locations controlled by the advertiser. This can be in the form of a longer advertisement than the one it contains. In addition, this can be an interactive form of advertising. An important aspect of the interactive form between the actual dissemination program with embedded routing information and the manufacturer's website is the fact that the information is provided with a question file about the user's PC and the user himself. Therefore, an advertiser can actually get real-time information about the number of people they are watching their particular advertisement, as well as information about those people's background, demographic information, and so on. This can be a very valuable asset for one of the advertisers. In another example, a producer of a program, whether it is a broadcast program, a program embedded in a video tape, a CD-ROM, DVD, or a cassette, may allow the user to automatically access the program that is not displayed on the screen Additional information. For example, in a sports event, various statistics can be provided to the user from a remote location, and the program can be viewed only by the viewer. When these statistics are provided, advertisers can be provided with demographic information and background information about the users. This can be important, for example, when a user might record a sports program. If the manufacturer perceives that the program is being output from a certain installation at a later time than the actual broadcast itself, then this allows advertisers to actually see that their program is still being used and who is using it. On the other hand, the communicator can decide the same thing as above and actually ask the advertiser for an additional total amount for subsequent broadcasts. This is due to its routing information ------ Please read the precautions on the back before H page. _Line-This paper size applies to China National Standards (CNS) A4 specification (210 X 297 mm) 32 · 470900 A7 B7 V. Description of invention (30) Automatically, via a PC and a network, will provide advertisers with other media indicating the moment when the actual information is being disseminated. -----------. ——Install --- (Please read the notes on the back before H page) Other types of media that can be used with the above embodiment are, for example: advertising (as discussed above), competitions, games, news programs , Education, coupon promotional programs, demonstration media (samples), photos, all of which can be distributed on a private website or a public website. This will provide the ability to allow real-time interfaces and network and remote locations to obtain routing information while allowing real-time billing and checkout. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to FIG. 16, there is a general block diagram showing an embodiment disclosed. The bar code scanning stick 1 600 is provided to the consumer by a stick dispenser and is associated with the dispenser via a stick ID stored therein. The Stick 1600 is sold or distributed free to consumers for use with their personal computer systems. As more and more products are sold using barcodes, it can be understood that a user with a stick 1600 can scan the barcodes of many products for more information. Information about these products can be immediately presented to the user from the manufacturer via the user's computer 302. In addition to showing only products that the user is interested in, the stick distributor may include additional advertising information to display to the user, such as information about other promotions or products offered or sold by the stick distributor. Similarly, advertisers can provide a catalog of advertisements or information in newspapers or periodicals, where users only need to use a stick 1 600 to scan the reefs associated with the advertisement for further information. A paper source 1 602 is provided, which contains an advertisement 1 604 and a related barcode 1 606. (Note that the disclosed concepts are not limited to scanning the barcode 1606 from the paper source 1 602, but can also be operated to scan the barcode 1606 on the product itself. At the same time, the stick 1600 can be any type. The paper size applies Chinese national standards (CNS) A4 size (210 X 297 mm) -33-. 4. 70900 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. The device of invention description (31), which scans any type of image with information encoded in it. ) Further explanation of the application and operation of the bar code scanning stick 1 600 and the use of bar code information can be found in the pending US patent application serial number 09/1 5 1, 47 1. The application date is September 11, 1998 and the name is For "METHOD FOR INTERFACING SCANNED PRODUCT INFORMATION WITH A SOURCE FOR THE PRODUCT OVER A GLOBAL NETWORK", this application is incorporated herein by reference for completeness. After obtaining the stick 1 600 from the stick dispenser, the user connects the stick 1 600 to their PC 302. During a scanning operation, the stick 1600 reads the barcode data 1 606 and the stick ID to a “wedge” interface 1 608 to convert it to keyboard data, and the keyboard data is transferred to the keyboard input port of the PC 302. The importance of stick IDs will be discussed in more detail below. The wedge interface 1 608 is only an interface box containing a circuit, which can accommodate inputs from the self-scanning 1600 and a computer keyboard 1610. This only allows information scanned by the stick 1 600 to be entered into the PC 302. In the disclosed embodiment, the wedge interface 1 608 will convert any information. The data output from the stick 1600 is transmitted to the wedge interface 1 608 to be converted into keyboard data that can be easily recognized by the PC 302. Therefore, the stick 1600 need not be connected to a separate port on the PC 302. This data was identified as a series of keystrokes. However, the output of the stick 1600 can be input in any way compatible with the PC 302. When no scanner data is received, the wedge interface 1 608 only functions as a passing device for keyboard data from the keyboard 1610. In any case, the information is ultimately processed by a processor in the PC 302 and can be presented to the user on a display 1612. The wedge interface is operable to provide one of the barcode decoding functions and to convert the barcode into keystroke input. -----------. --- install --- (Please read the precautions on the back before this page). This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) -34- 470900 A7 B7 V. Description of the invention (32) During operation, the product barcode is provided in the form of a barcode 1 606. This barcode 1606 is the "link" of a product. The disclosed embodiment is operable to connect the product information contained in the barcode 1 606 with the web page of the manufacturer of the product, by using the barcode 1 606 as a "identifier" for the product. The program operated on PC 302 provides routing information to ARS 308 'After launching the browser on PC 302, and' connected to ARS 308 via GCN306, its ARS 308 then performs the necessary steps to cause the browser to connect to the manufacturer The website 'also provides an accounting step, as described in more detail below. Barcode 1 606 itself is not compatible with any kind of communication network. It is mainly provided in a retail type setting. Therefore, the information contained in 'Barcode 1 606 itself does not allow any function other than product identification. It is assumed that someone has a database 1614 containing information about the association between the product and Barcode 1 606. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs — — — — — — — — I —J 1 丨-· II (Please read the precautions on the back before this page)-Line · Wedge interface 1 608 can be operated to decode The bar code 1606 extracts the encoded information therein, and appends information about one ID of the stick 1 600 to the decoded bar code. This information can then be passed to the ARS by a program resident in the PC 302. This is caused by its intermediate routing information stored in the program to indicate which node on the GCN 306 the scanned barcode information should be sent to 'i.e., ARS 308. It is important to note that the information in its barcode 1 606 must be converted from its optical image to data, which is then finally entered into the keyboard input of the PC 302 and converted into compatible communications software resident on the PC 302 Data (in this example, HTML language to insert a browser program). When the scanning information is input to the PC 302, the resident program starts the browser program and then combines a communication envelope, which includes the URL of the ARS 308, the stick ID, and the user. The paper size is applicable to the Chinese National Standard (CNS) A4 specifications (210 X 297 mm) —35 _ A7 ____B7____ 5. Description of the invention (33) ID. If other types of communication programs are used, they will need to be converted to the same language as the program. Of course, a user can actually type the information on the barcode 102 and then append the appropriate intermediate routing information to it. As discussed below, the additional intermediate routing information is the URL of the ARS 308 configured on the GCN 306. As part of the architecture using the Stick 1600, the PC 302 leads the stick software, which is operable to interpret the data transmitted from the Stick 1 600 and generate a message envelope with scanned product information and stick IDs, routing information, and A user ID identifying the user location of the stick 1 600. The Stick Software The Stick Software is loaded and runs in the background when the PC 302 is powered on. In response to receiving a scanned barcode 1606, the wedge interface outputs a keystroke code (for example, ALT-F10) to bring the stick software into the background to interact with the operating system. The program then inserts the necessary information into the browser program. The message envelope is then transmitted to the interface 304 to the AR-S 308 via the global communication network 306. The ARS 308 query message is encapsulated and uses the ARS database 3 1 0 to perform a search function. If a specific parameter is found that matches the message envelope, a return message envelope is sent back to the PC 302 for processing. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, a stick program that runs on PC 302 to divide the browser window displayed to the user into several separate areas. This is for the purpose of presenting information to the user regarding the choices in each individual area (also known as a "box"). What information is selected for? The product information requested by its user by using the stick 1600 to scan the barcode 1606, information about the stick assigner who established the company identification associated with the particular stick 1 600, and at least one or more other boxes may be relevant Advertising of other products sold by the stick distributor. Note that assigned by the stick -36- -----------; ---, installed --- (Please read the precautions on the back before ^ this page). Line · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 4. 70900 A7 B7 V. Description of the invention (34) -----------. --- install i — (Please read the precautions on the back before n this page) The advertisements displayed by the person may be related to the product of interest or completely irrelevant. For example, if a user scans the soda water bar code 1 606 of a company A, the stick distributor can generate an advertisement of a new soft material sold by company A, that is, its seller '. On the other hand, the stick distributor can also organize the display of information to the user so that a requester of product information for the X product can obtain the 'requested information for the X product along with another advertisement for the Y product. Basically, the stick distributor can freely generate any advertisement to the user in response to the user requesting product information. The reply message envelope from ARS 308 to PC 302 is then transmitted back to advertiser server 312 via GCN 306. Advertiser server 312 reorganizes the message envelope and attaches specific product information for transmission back to PC 302. Upon receiving specific advertisement information from the advertiser server 312, the PC 302 then retransmits a message to the stick distributor website 16 16 and the e-commerce website 16 18 to obtain the information that it needs to be included in a browser window that will be displayed to the user Information. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy From more than one remote site on GCN 306. Stored in the stick 1600 is the stick ID, which establishes a relationship with the stick assigner. The private stick software operating on PC 302 operates to decode the barcode information and stick IDs it receives from the scan of the stick 16⑼ and the wedge interface 1 608, and also provides a unique user ID to create the user of the stick 1 600. position. The great software also combines message encapsulation and works with built-in communication software (for example, a browser) to automatically send messages through GCN 306 so that more than one remote site on GCN 306 sends back information to be included To present to the user. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -37-. 4. 7 Na — 0 — A7 B7 V. Description of the invention (35) ----------- · --- install—— (Please read the precautions on the back before this page)-Line 'Ministry of Economy Printed by the Intellectual Property Bureau employee consumer cooperative. Referring now to FIG. 16a, there is an additional process showing the flowchart of FIG. 14 to register an input device. In one embodiment of the present invention, ARS 3 08 is connected to the same user ID. . As mentioned above, each user, when they first contact ARS 308 and generate their user question file to launch their software, defines a user ID to be stored in their PC resident software. This user ID, as described by the previous lady, is used to identify PCs 302 to ARS 308 whenever a process is performed. This is used to, among other things, update the question file information in the database 3 10. However, when an input device, such as an input device in the form of a stick 1,600, is utilized, there are several ways to identify the stick 1600. One of them can utilize the unique stick ID associated with the stick 1 600, as will be described below. The other is to generate a stick ID in a software program operated in the PC 302, and its operating PC resident background program is as described above. In the case where the ID is generated in the program, reference is made to block 1410 of FIG. 14 and its continuation. After the user has entered extremely specific information, work, history, and demographics, etc., the system will then prompt the individual about the input device information, as shown in a function box 1 63 0. This prompt will basically ask if the user has an input device to read machine-readable codes or to sense audible signals. It may be necessary to know whether the user has received an audible code from a broadcast system, such as a television, or whether the Stick 1 600 is being used to scan machine-readable codes in the form of barcodes. The program block will then proceed to a function block 1 63 2, in which various input device types are presented to the user (returned from the ARS 308 via the network 306), and then the user selects the input device attached to his computer. What type? For example, it can be a scanning stick, which can be an audio input device, or any other type of information that is allowed to be entered. -38-This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)
Ammi A7 B7 五、發明說明（36) ---------I ----裝 i I (請先閱讀背面之注意事項再H本頁) 裝置。例如，可想見其唯一的棒ID係某種型式之工具被利 用連同程式以做爲一輸入裝置。唯一的棒ID甚至可爲碟片 驅動之想法，其中棒ID將被一般化成爲一種工具ID。 線· 一旦輸入裝置之型式被輸入，則提市將詢問何種型式 之裝置被裝附，例如掃瞄棒1600之型式。系統將接著詢問 分配者有關棒1纟00。當然，如上文所述，棒1600可於其中 嵌入一唯一的棒ID，其將去除輸入分配者之需求，因爲 ARS 308將識別此特定的棒ID。然而，於其中棒ID未配置於 棒1600中的情況下，則使用者將必須觀察棒或工具1 600以 決定其分配者。此爲ARS 308中之使用者提問檔中所將提到 的輸入資訊。如此容許ARS 308，於稍後時刻，匹配使用者 ID (無須其他使用者ID )與他們的使用者提問檔以決定哪 個分配者分配他們的棒1 600，以致其有關哪個分配者之資 訊可被回送，如下文中所述。因此，一使用者ID與ARS 308 之資料庫中之一相應項目的組合將構成棒ID或工具ID。 經濟部智慧財產局員工消費合作社印製 現在參考圖17，有顯示楔形介面之一轉換電路。一微 控制器1 700提供來自棒1 600之資料的轉換並控制鏈盤1610及 棒1600與PC 302之介面。微控制器1700中含有一記憶體 1 702以儲存一棒ID (或甚至某些應用程式之一 URL)或者其 可具有外界記憶體。提供有多數棒介面1704至棒1600，多 數PC介面170、6至PC 302，及多數鍵盤介面1 708至鍵盤106。 通常，棒介面1704包括一串列資料線、一接地線、及一電 力線。類似地，鍵盤介面1 704包括一串列資料線，一接地 線，一時鐘線，及—電力線。PC 302提供一時鐘線、一電 -39- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） .470900 A7 B7 五、發明說明（37) 力線、一串列線、及一接地線以輸入至微控制器1 700。微 控制器1700可操作以接收信號自鍵盤16 10並將信號轉移至 PC 302而成爲鍵盤信號。鍵盤1610之操作基本上爲一“通過” 程序。輸出自鍵盤1610之資料已是鍵盤格式，而因此無須 轉換以楔形介面16 0 8。關於棒1 6 0 0 ’串列資料不相容與一 鏈盤16 10而，画此’其須被轉換爲一鍵盤格式以容許其輸 入至PC 302之鍵盤輸入。 微控制器17 0 0執行轉換功能’在解碼此條碼資訊且將 此條碼資訊轉換爲一適當的資料流之後，此資訊流係由條 碼資訊及附加的棒ID (或甚至某些應用中之一 URL )所組成 。此附加的棒ID (及/或URL )將被預先儲存於記憶體1702 中且可規程於製造時。注意到記憶體Π02被顯示爲含入於 微控制器1 700中以提供單一晶片組態。然而，此可爲外界 記憶體，其可由微控制器Π00所存取。因此’微控制器 1 700提供一介面於棒1 600與鍵盤1610至PC 302之間’其容 許棒1600接收編碼之資訊並將其轉換爲鍵盤敲擊或者，替 代地，僅容許通過鍵擊自鍵盤1 6 1 0。因此，使用者無須安 裝任何型式之插入式電路板以提供一介面至棒1600 ;反之 ，使用者僅須利用已爲可利用之鍵盤埠以輸入適當的資料 至系統。 於此特定之實施例中，微控制器1700包括由Microchip TechnologiesTMm 發展之 PIC16C73。PIC16C73裝置爲一種低 價的CMOS 8位元微控制器，其具有一積體類比至數位轉換 器。PIC16.C73裝置，如實施例中所示，具有192位元組之 ----------.——裝.！ (請先閱讀背面之注意事項再本頁) ii· --線· 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -40- 470900 A7 B7 五、發明說明（38) •----------·---裝 i I (請先閱讀背面之注意事項再H本頁) RAM及4k X 4之EPROM記憶體。微控制器1 700可容納異步 或同步輸入自其所連接之輸入裝置。於此實施例中，鍵盤 1610之通訊爲同步的而當通訊與棒1600時則爲異步的。 應注意到，雖然於此特定實施例中條碼1606之條碼資 訊被輸入PC 3 02之鍵盤輸入埠，但所揭露之方法亦可有利 地被利用與高逮埠架構，例如通用串列匯流排（“USB”）及 IEEE1394 。 --線- 條碼被構成以被讀取以任一方向。時序考量須被列入 ，因爲不同人掃猫條碼會引入極不同的掃瞄率。條碼使用 不同寬度之條。黑色條出現產生一正脈衝，而無黑色條則 無脈衝產生。一傳統條碼之每個符號係關連與七個脈衝或 條。根據條之寬度，則介於脈衝之間的時間有異。於此實 施例中，楔形介面1 60 8執行掃瞄時間之一 “運作”計算，根據 開始以前端或信頭（header)資訊之脈衝的上升邊緣。最小 及最大掃瞄時間被連續地計算與介面1 608於軟體中，於掃 瞄過程期間以確保使用者之一成功的掃瞄。 經濟部智慧財產局員工消費合作社印製 現在參考圖18，有顯示一從使用者之PC 302傳輸至ARS 的樣本訊息包封。訊息包封1 800包括數個資訊之位元，其 包含獲取自使用者以棒1600掃瞄條碼之條碼資訊1 802 ;棒 ID 1 804,其被嵌入棒1 600中之一記憶體中且辨識它與一特 定的棒分配者；及一使用者ID 1 806，其被取得自PC 302上 所運作之軟體且其唯一地辨識與使用者位置。注意到訊息 包封包含其他必要的資訊以利點至點之適當的傳輸。 現在參考圖1 9，有顯示訊息包封之路由的更詳細方塊 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -41 · .4 Μ 900 Α7 Β7 五、發明說明（39) ---------1--- 裝 i I (請先閱讀背面之注意事項再本頁) 圖以提呈框入之資訊給使用者。如上文中所述，當使用者 使用棒1 600掃瞄一條碼1 606時，則一運作於使用者PC 302 上之棒程式可操作以詮釋其由棒1600所輸出之資訊並產生 一訊息包封以傳輸透過GCN3 06。棒程式組合訊息包封以致 其被指引至GCN306上之ARS 308。訊息包封含有數件資訊 ，包含：棒ID i 804，其將之連結至棒分配者、使用者 ID 1 806，其辨識使用棒1 600之特定使用者、及條碼資訊， 其描述使用者有興趣之一特定產品。此來自PC 302之訊息 被傳輸透過一路徑1900而至ARS 308，其中ARS資料庫310被 存取以交互參考ID資訊及條碼資訊至一特定廣告商及棒分 配者。ARS 308透過一路徑1902而回送一訊息包封至使用者 PC 302，其含有關於GCN 306上之各種其他網站之位置的 路由資訊，例如，廣告商伺服器312及棒分配者站1616。 --線- 經濟部智慧財產局員工消費合作社印製 已注意到，-當棒（或工具）被利用時，PC上之程式辨 別此棒且僅輸入棒（或工具）ID域中之使用者ID。另一方 面，僅僅接收關連與產品碼資訊將觸發ARS 308以假定其棒 1 600被利用。唯一重要的是該棒（或工具）之使用被辨別 且其使用者之PC被發送至網路上預關連與該棒（或工具） 分配者之一位置。此外，發送使用者之PC至一預決定位置 係根攄：一特定工具、一特性型式之工具或者其達成連接 之一般類別之工具的使用。例如，網路連接將被達成以回 應使用者利用一條碼掃描器。此將連接使用者至一網站， 對於一般性條碼掃描器而言。對於一碟片驅動，程式將辨 別其已被安裝（或僅被使用）之碟片驅動，並接著發送使 -42- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 經濟部智慧財產局員工消費合作社印製 470900 A7 B7 五、發明說明（40) 用者至碟片製造商之網站、此領域之一競爭者的網站或甚 至某個想要聯絡這些使用或啓動此件裝備之個人的行銷公 司。 可瞭解到其他的資訊亦可由ARS 308所提供’該資訊係 更貼切地針對棒1 600之特定使用者。例如，假如已知其一 特定棒1 600被絕售於某一地理區域，則此資訊可被利用來 針對特定使用者以提供相關於該地理區域之某些廣告資訊 。於任何情況下，透過路徑1902而回送自ARS 308之資訊提 供其運作於PC 302上之棒程式的足夠資訊以辨識GCN 306 上之數個其他網站。使用者PC 302接著處理回送訊息包封 並透過一路徑1 904而發送另一訊息包封至廣告商伺服器3 1 2 。廣告商伺服器3 1 2接著透過一路徑1 906而回送使用者有興 趣之特定產品的產品資訊至PC 302。類似地，使用者 PC 302透過一路徑1 908而發送資訊（例如，棒分配者網站 之URL及使用者提問檔）至棒分配器網站1616以透過一路徑 1 9 1 0獲得回資訊以框入任何辨識棒分配者之旗幟。此外， PC 302透過一路徑1912傳遞一訊息包封至電子商務網站 1 6 1 8以回送任何其棒分配者想要顯示給使用者之特定廣告 。廣告係透過一路徑1914而被回送至PC 302。 現在參考圖20，有顯示依據所揭露實施例之一瀏覽器 視窗的方塊圖。瀏覽器視窗2000被分割爲多數區域以框入 特定資訊。一條碼區域2002顯示其使用者有興趣之產品資 訊；一棒特定區域2004顯示有關棒分配者之資訊；及一電 子商務區域2006顯示其棒分配者依據此特定使用者及棒 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ----------·——裝—— (請先閱讀背面之注意事項再m本頁) 訂： 線· -43· 470900 — A7 ___ B7 五、發明說明（41) 1 600而選擇以顯示之廣告資訊。如上文所述，一可操作以 處理其具有唯一棒1600之掃瞄條碼資訊的程式展開瀏覽器 視窗，藉由將其分割爲特定的區域以利資訊之框入。因此 ，其回送自電子商務網站1618之資訊經由GCN 306而被傳至 特定的電子商務框2006。類似地，有關使用者有興趣之特 定產品的資訊邊過GCN 306而從廣告商伺服器312被回送至 特定的條碼特定區域2002。位於棒特定區域2004中之資訊 爲有關棒分配者之資訊，其透過GCN 306而被回送自棒分配 者網站1 6 1 6。 經濟部智慧財產局員工消費合作社印製 現在參考圖21，有顯示ARS資料庫中所內含之資料的結 構。ARS資料庫310含有用來適當地詢問並組合包封以獲得 資訊自GCN 306上之各個網站所需要的數項資訊。ARS資料 庫3 10具有一資料庫結構，其含有某些網站之網址，這些網 站包含有當使用者以棒1 600掃瞄條碼1 606時所請求的產品 資訊。於產品標題2 1 02之下所列出者爲特定的條碼及相關 的路由資訊以定址個別的伺服器位置。例如，ARS 308可含 有任何數目之廣告商，其具有與其相關的唯一 URL位址。因 此’一特定產品之條碼1606係關連與一唯一URL位址’其發 送該產品之資訊的任何請求至該特定廣告商之網站。同樣 爲ARS資料庫結構2 100之部分者係棒之標題’其下爲棒 ID 1 804及關、連與該棒ID 1 804之分配者。 可瞭解到可能有數個分配者使用所揭露之架構以致每 個分配者均具有一 ID嵌入棒中’其唯一地辨識該棒與特定 的分配者。因此，唯一的棒ID 1 804須被列入以該棒1600之 -44 - —- -------—.1 — -裝· I I (請先閱讀背面之注意事項再ipi本頁) •線· 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 經濟部智慧財產局員工消費合作社印製 470900 Δ7 —— Α7 Β7 五、發明說明（42) 個別的分配者來處理其須被框入且顯示給該特定使用者之 資訊。ARS資料庫結構2 100之下的另一標題唯一使用者標題 2106，其含有關連與該特定使用者ID 1 806資提問檔資訊。 如上文所述，使用者ID 1 806被獲得經由其運作於PC 302上 之棒軟體，且於安裝或接續之組態時，可要求使用者輸入 某些提問檔資訊，其可被用以針對該特定使用者提供其辨 識與該使用者提問檔之產品及服務。ARS資料庫結構2 100亦 含有一電子商務標題2108，其含有關於條碼1 606之資訊及 其可由該資訊之請求而觸發的廣告。例如，任何關連與一 紙源1 602之條碼1606可被關連與ARS資料庫310中之特定資 訊。一希望獲得有關一特定軟性飮料之資訊的使用者可， 事實上，觸發一競爭者產品之廣告回應。類似地，對於該 特定軟性飮料之資訊有興趣的使用者亦可能觸發資訊，該 資訊係有關於該特定產品或者其通常與該軟性飮料一同供 應之產品。此外，假如使用者提問檔指示此個人極有興趣 於金融或保險，則關於此特定條碼產品之資訊的請求可觸 發廣告自一電子商務網站1 6 1 8，其係與金融及保險有關。 應注意到其被描述爲含入於ARS資料庫結構2100中之資訊並 不限定於其所述者，而可包括任何用以提呈所欲資訊至使 用者之電腦顯示的資訊片段。 現在參考圖22，有顯示依據所揭露之實施例以接收資 訊自個別使用者之程序的流程圖。運作於使用者之PC 302 上的棒軟體運作於背景直到由來自棒1600之輸出所啓動。 因此，流程移動至一決定方塊2200 ’其中假如一掃瞄之輸 --------!·---裝 i I (請先閱讀背面之注意事項再in本頁) ii· --線. 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -45- 470900 ~~ A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（43) 入未發生，則流程沿"N”路徑移動並返回至決定方塊2200之 輸入。另一方面，假如掃瞄之輸入資訊被接收時，則流程 沿“γ”路徑移動至一功能方塊2202，其中棒軟體組合一訊息 包封，其含有條碼資訊、棒ID 1 804及ARS 308URL位址。 此外，瀏覽器被啓動，其中此資訊被放置以傳輸至ARS 308 。流程接著移勳至一功能方塊2204，其中瀏覽器被分割爲 任何數目之區域，其中資訊被顯示當獲取自棒分配者網站 1616、電子商務網站1618、及廣告商伺服器312時。應知道 其雖然三個框被顯示於本實施例之特定視窗2000中，但是 視窗2000中所顯示之框的數目。係僅由視窗2000區域本身 之可用的不動產（real estate )所限制。 在棒軟體將瀏覽器視窗分割爲一個或更多框以準備回 送資訊之接收以後，則流程移動至一決定方塊2206，其中 電腦等待資訊被回送自通訊匯流排306上之各個網站。假如 資訊未被回送時，流程移動沿“N”路徑且僅返回至輸入以繼 續監督資訊之接收。假如資訊已被接收，則流程沿“Y”路徑 而移動至功能方塊2208，其中每個框（或視窗2000之分割 區域）之路由資訊被插入一個或更多包封以傳輸至各個網 站。各個網站接著回送請求之資訊至PC 302，如功能方塊 2210中所示。流程接著至一功能方塊2212，其中與主宰之 瀏覽器共同工作的私有軟體將回送之資訊置入視窗之個別 框中。使用者，於PC 302觀看顯示，接著接收數種資訊， 其中之一爲他或她所請求之特定產品，除了棒分配者資訊 、及可能爲其他根據使用者之提問檔的廣告以外。 請先閱讀背面之注意事項再H本頁) 裝 *. --線· 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -46- .470900 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（44) 現在參考圖23，有顯示依據ARS之程序的流程圖。 ARS 308可操作以解碼並處理其接收自通訊匯流排306的訊 息。因此，流程至一決定方塊2300，其中，假如條碼資訊 未被接收時，則流程沿“N”路徑以返回至其輸入。假如條碼 資訊已被接收，則流程至一功能方塊2302，其中一匹配程 序發生以連結#碼產品資訊至其個別的製造商。ARS資料庫 3 10亦關連與製造商之伺服器的URL位址。當一匹配發生時 ，則ARS 308開始組合資訊之一訊息包封以傳輸回至PC 302 ，如功能方塊2304中所示。訊息包封含有產品資訊及製造 商之網站的URL位址。流程接著移動至一決定方塊2306，其 中棒ID 1 804被比較與由特定棒分配者所發出之棒IDs列。 假如棒ID 1 804被證實時，則流程沿“Y”路徑而移動至一功 能方塊2308，其中訊息包封被附加以棒ID 1 804及分配者路 由位址。流程接著移動至一決定方塊23 10，其中ARS 308決 定任何電子商務資訊是否將關連與一特定的棒ID 1 804。假 如是的話，則流程沿著“Y”路徑而移動至一功能方塊23 1 2， 其中訊息包封被附加以電子商務路由字串。電子商務路由 字串提供電子商務伺服器161 8之定址。流程接著移動至一 功能方塊2314，其中所有的訊息包封被回送至PC 302以利 處理。 參考回決定方塊2306，假如棒ID 1804被決定爲無效的 ，則流程沿著“N”路徑移動並向前躍進至決定方塊23 14之輸 入，因爲缺少棒ID 1 804會中斷連結至任何由電子商務網伺 服器161 8所提供之廣告。於此刻，所提供之唯一資訊是連 -----------,---裝--- (請先閱讀背面之注意事項再本頁) · 線* 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -47- 470900_ — A7 B7 五、發明說明（45) 至廣告商伺服器3 1 2之連結以回送產品資訊。現在參考決定 方塊23 1 0，假如無電子商務資訊可利用，則流程沿著“N”路 徑移動並向前躍進至功能方塊23 14之輸入，其中回至 PC 302之訊息包封僅含有廣告商伺服器312之URL、條碼資 訊、分配者伺服器1616位址及棒ID 1 804資訊。 現在參考_ 24，有顯示於電子商務網站所執行之程序 的流程圖。電子商務網伺服器161 8接收訊息包封自PC 302 ，如功能方塊2400中所示，並解碼包封以執行一匹配與條 碼資訊。繼續至一決定方塊2402，假如匹配不成功時，則 流程沿“N”路徑至一功能方塊2404，其中匹配被拒絕。一訊 息可被回送以指示有一問題發生而使用者可能需要重新掃 瞄產品條碼1 606。假如一成功的匹配發生，則流程沿“Y”路 徑而移動至一功能方塊2406，其中棒ID 1 804被匹配與條碼 產品資訊。條碼資訊可被分配給消費者涵蓋一廣大的地理 區域。然而，條碼1 606可被編碼於某些地理區域。例如， 具有一 XXX ID之棒1 600可能被限定銷售於美國西南部而具 有一YYY ID之棒1 600可能僅被銷售於東北部。以此方式， 地理區域可被針對以提供更能吸引該特定區域之廣告。回 送至PC 302之廣告可被進一步集中，藉由獲得一使用者提 問檔當軟體或棒1600被安裝時。以此方式，廣告可根據使 用者提問檔而被集中。因此，流程移動至一功能方塊2408 以找尋電子商務活動，根據棒ID 1 804及條碼資訊。流程移 動至一功能方塊24 1 0以組合所有資訊至一包封以回送至使 用者PC 302。產品資訊及/或使提問檔資訊可被回送。流程 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） --i ------.---裝--- (請先閱讀背面之注意事項再m本頁) 訂· 經濟部智慧財產局員工消費合作社印製 -48- 470900 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（46) 接著至一功能方塊24 1 2，其中訊息包封被傳輸。 現在參考圖25，有顯示一系統以容許一廣告商透過一 廣播系統來提供一促銷至一使用者，利用上文所述之結構 。從一般觀點而言，此將容許廣告商透過廣播通道以提供 ’於背景中，一聲頻或視頻指標（或其組合）至一使用者 ，其係由使用着PC 302所感應，且接著使用者PC 302互連 與網路上之一界定位置以介面與廣告商來實際地透過網路 306促銷某提案_，利用如上文所述之系統。如上文所述，一 廣播信號被接收以接收器11 0，其可爲一接收電視廣播之電 視，或者甚至一無線電。於電視之情況下，此將提供一聲 頻及/或視頻輸出，於無線電之情況下，提供一聲頻輸出。 此聲頻輸出被輸入至使用者PC 3 02藉由，例如，一經揚聲 器及麥克風之可聞的連接或者藉由硬接線的連接。使用者 PC 302操作各種程式以感應聲頻系統，如一操作程式區 25 02所提出者，且亦如上文所述者。此操作程式區基本上 含有其被運作於背景或前景中之操作程式。於本發明中， 一程式將被運作於背景或前景中以連續地感應任何被接收 之可聞信號。於一音調或特定信號被接收以致其由背景操 作程式（或前景操作程式）辨別爲關連與一廣告之情況下 ，則此程式將接著致使使用者PC 302透過一網路介面2504 而互連與網路306，該網路介面係類似於參考圖1之上文所 述的數據機114。如此容許一網路介面2504介面與網路306 。於本實施例中，初始操作被執行以操作程式2502，其中 一網路瀏覽器被啓動且由操作程式所利用之網路瀏覽器介 ---------I J---裝--- (請先閱讀背面之注意事項再H本頁) 訂_ · 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -49- 470900 A7 B7 五、發明說明（47) 面與網路上之位置。然而，亦可能使其處於背景以感應生 頻及/或視頻信號之操作程式無須網路瀏覽器以互連與網路 。應瞭解此程式可藉由直接地介面與PC 302中之TCP/IP通 道來直接地介面與網路，或者利用網路瀏覽器以介面至網 路 306。 經濟部智慧財產局員工消費合作社印製 -----------·---裝--- (請先閱讀背面之注意事項再本頁) --線- 起初，網路306被存取以致其有關接收音調之資訊，即 ，解碼之音調本身，被傳輸至ARS 308。於此實施例中， ARS 308將具有一與其相關之促銷資料庫2506及一使用者提 問檔資料庫2508。如上文所述，使用者提問檔資料庫2508 被產生當使用者最初接收特定操作程式時，其容許聲頻輸 入之感應及評估存取至網路306。此將要求使用者輸入一特 定提問檔，其提問檔被接著儲存於使用者提問檔資料庫 2508中，且一關連與使用者PC 302之唯一使用者ID經由操 作程式以於稍後時刻傳輸至ARS 308。當ARS 308接收此使 用者ID時，則其可被比較與使用者提問檔資料庫2508中之 相應的使用者IDs (其中應只有一個）並接著提取使用者之 提問檔資訊。此基本上容許使用者提問檔資訊被儲存而無 須其被不斷地重新傳輸自使用者PC 302。促銷資料庫2506 含有關於來自廣播（其係由使用者PC 302所接收且關連與 路由資訊）之解碼資訊的資訊。因此，對於每個由廣播者 所傳輸之編碼音調，將有一相關之編碼字元或値於資料庫 2506中以某些資訊與其關連。一最小需求爲其有路由資訊 以容許使用者PC 302介面至網路306以互連與一促銷提供位 置2510。然而，可能有其他被傳輸的資訊。此資訊被接著 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -50- 47Q900 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（48) ，如上文所述，傳遞回至使用者PC 302。此使用者PC 302 與ARS 3 08之間的連接被表示以網路306中之互連通路25 12 〇 在此資訊被回送至使用者PC 302之後，使用者PC 302 將利用此資訊以互連使用者PC與促銷提供位置25 10以容許 —雙向的路徑/如由網路306中之一路徑25 14所表示。除了 提供路由資訊以外，ARS 308亦將傳送使用者提問檔及任何 其他促銷所需求之資訊（其將被儲存於促銷資料庫2506中 )回至使用者PC 302，且其將被組合爲一包封以從使用者 PC 302傳輸至網路306上之促銷提供位置2510。注意到促銷 提供位置25 1 0無須接收碼以瞭解何種型式之促銷被找到。 例如，可能其被回送至使用者PC 302以傳遞至促銷提供位 置25 10之資訊係由瀏覽器所利用之一字串，包括網域名稱 及接續的指令，·該接續的指令將指示某些動作至促銷提供 位置2510，該某些動作需被採取透過傳統的HTMU旨令。當 然，這些係由促銷提供位置25 10之操作者提供至ARS位置 308之操作者以儲存於促銷資料庫2506中。因此，當特定唯 一資訊被接收自使用者PC 302時，其係被廣播者所傳遞而 至，則此資訊將關連與任何其促銷提供位置之操作者所提 供之資訊，即，促銷者所欲關連者。當然，此關連即 ARS 308所利用以組合一傳遞字串，此爲促銷提供位置2510 之U.RL及各種與其關連之其他資訊，例如特定的HML碼以由 促銷提供者所使用。 現在參考圖26，有顯示一流程圖以描述廣播者產生唯 I--— — — — — — J— I I - I I (請先閱讀背面之注意事項再H本頁) 訂· --線- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -51 - 470900 A7 B7 五、發明說明（49) 經濟部智慧財產局員工消費合作社印製 —音調。此被起始於一方塊2602並接著前進至一方塊2604 ，其中傳送一預宣布有關一促銷將由一促銷者提供。其目 的在於促銷者希望有盡可能多的個人來加入此促銷活動。 然而，爲了辨別一音調或視覺激源（stimulus)至一使用者 ，則使用者需具有一 PC’其運作關連與ARS 308之一特定私 有軟體以提供“收聽”功能。因此，此促銷可經由廣播而被提 供至使用者，無論是在實際促銷被提供之前的短暫時刻或 者甚至是數天。此極類似於其新聞節目廣告一有新聞價値 之事件及其報導於“十一點鐘新聞”之情況，其中該新聞報導 之廣告的總和遠超過實際新聞報導之時間長度，該預先廣 告吸引觀眾至整個新聞報導以達增進收視之目的。此外， 此容許個人，假如他們仍未擁有軟體時，瀏覽至ARS 308之 網站或某些其他網站，並下載軟體。例如，廣告將指示“欲 取得存取此促銷之軟體，請至www.softwareprovider.com以 下載所需的軟體”。另一方面，此宣布可能僅爲一種方式以 確保人們不會離開電視機於一節目中之廣告插斷時期。於 稍後時刻，實際的視覺信頭經由廣播而被傳送至個人以指 示其激源即將被傳送，如一功能方塊2606中所示者。通常 ，此將爲某型式之彈起唯一的且可辨別的“蟲（bug ) ”，其 出現於電視機之一角落，其將被個人辨別爲領先一網路連 結之唯一指標。此程式將接著前進至功能方塊2608以傳送 唯一的音調或甚至一唯一的視頻信號於其他實施例中，且 進入一結束方塊2610。 現在參考圖27，有顯示一流程圖以描述促銷提供位置 -52- _丨丨丨丨！ I! I,— _ · ! {請先閱讀背面之注意事項再m本頁) --線· 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 47-0900 Δ7 Α7 Β7 五、發明說明（50) 25 10處之操作。此程式被起始於方塊2702並前進至一決定 方塊27 04以決定是否已達成一網際網路連接至一新的使用 者請求資訊。如上文所述，此被促成藉由去至ARS 308，請 求路由資訊及接著使用此路由資訊以達成連接。亦如上文 所述，此被促成藉由從接收之激源傳送一使用者ID及編碼 之資訊至ARS i 08。程式將繼續於一迴路直到達成連接，此 時其將前進至一功能方塊2706以接收使用者提問檔及促銷 信頭資訊，其係由ARS 308提供以一傳遞之形式。此程式接 著流至一決定方塊2708以決定資訊是否已被及時地接收。 有某些情況其中一促銷須爲及時的以獲得促銷之完整效益 。此可能受阻於一種情況下，其中一個人將記錄程式以廣 告區段並接著使用此以激發他的電腦。此外，此音調將被 使用以連續地登錄於一促銷以獲得較“只咬一口蘋果”更多的 效益。當然，於其他情況下，促銷者將歡迎於任何時刻之 之一請求及來自單一使用者之任何次數的請求。假如是非 及時的話，則程式將流至一拒絕方塊2710且，假如是及時 的話，則程式將流至一功能方塊27 12以提供促銷並接著至 一結束方塊2714。 現在參考圖28，有顯示於促銷者之位置處提供促銷之 一流程圖，其起始於一方塊2802，接著前進至功能方塊 2804，其中使用者之提問檔被接收，而接著至一多點的決 定方塊2804，其中促銷被選擇，或者可能有由相同促銷者 所提供之多數不同型式促銷的選擇。促銷之型式係由信頭 資訊（其被傳遞至促銷者）連同促銷資料庫2506中之資訊 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------Ί I 裝--- (請先閱讀背面之注意事項再m本頁) 訂· 線· 經濟部智慧財產局員工消費合作社印製 -53- 經濟部智慧財產局員工消費合作社印製 4M900 A7 B7 五、發明說明（51) 所決定。一種促銷之型式可爲一種賭賽如方塊2808所示， 其中所有個人進入相同型式之選擇程序以提供單一大獎， 此僅爲了接收其儲存於使用者提問檔資料庫2508中之提問 檔資訊。注意到此通常爲賭賽提供者之主要目地，除了將 其連結至他的網頁以試用並引誘其購買雜誌或其他物品之 外。藉由使用者提問檔資料庫2508中之一使用者提問檔， 此爲一待越過之重要步驟。另一種促銷可爲一電子贈券， 如方塊28 10中所示。這些通常被稱爲“E贈券”，其將提供某 種型式之贈券給一個人。另一型式可爲一種互動遊戲，如 方塊28 12中所示，其容許使用者以一種互動方式介面與促 銷者之網站。另一促銷爲一接續型式之促銷，如一方塊 28 14所示，其中個人被置入一序列而該序列可產生獎勵。 關於賭賽，一旦賭賽促銷被選擇時，則程式從功能方 塊2808前進至一功能方塊2816，其中一量身定做之回應或 介面將被提供至特定使用者，根據所接收之提問檔資訊。 如此一來，某一位指示書本之偏好的個人可被置入一關連 與書本之賭賽，而一位指示運動之強烈偏好的個人可被置 入一關連與運動獎項之賭賽。此有可能提供一個人更多激 勵以耗費時間於一特定網站。此程式接著流至功能方塊 28 1 8，其中使用者被通知賭賽入口及未來將如何接觸使用 者。此程式接著流至一結束方塊2820。 於其中促銷爲一贈券之情況下，程式將從方塊28 10流 至一功能方塊2830以產生一量身定做之回應’根據使用者 提問檔及待呈現給該特定使用者之資訊的型式。其可爲運 -----------S---•裝--- (請先閱讀背面之注意事項本頁) 訂· 線· 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -54- -4.7QM0 A7 ______B7 五、發明說明（52) --------— 丨-J! W裝--- (請先閱讀背面之注意事項再本頁) 動事件之贈券，其係關連與一強烈的運動偏好，或者爲文 藝事件之贈券，其係關連與一強烈的文藝偏好。程式將接 著流至一功能方塊2832，其中被通知贈券之發放及如何運 用贈券。此運用可實際地爲一連結至一書本供應商網站， 其中使用者被實際地提供一贈券於一網站上。此外，與使 用者之量身定#的介面可實際地發送該使用者，根據使提 問檔中之偏好，至一不同網站以提供一電子贈券。一旦完 成時，則程式流至結束方塊2820。利用互動遊戲，則程式 將從功能方塊2812流至一功能方塊2834，其中，再一次， 與使用者之介面係根據偏好而被量身定做。某型式之一遊 戲被被起始，如方塊28 36中所示，並接著系統互動與使用 者，如功能方塊283 8中所示。此程式，在完成互動之後， 將前進至結束方塊2820。 --線· 經濟部智慧財產局員工消費合作社印製 對於接續操作，此將首先從功能方塊28 14流至一功能 方塊2840以一具使用者之提問檔量身定做競賽，如上文中 所述。使用者位於序列中之適當處，如功能方塊2842中所 示，而接著做出一決定有關其使用者是否爲一臝家，如決 定方塊2844中所示。假如爲否的話，程式將去至功能方塊 2 846以傳送一安慰獎，接著至一結束方塊2820。然而，假 如使用者是一臝家的話，則他將由方塊2848通知並接著前 進至功能方塊2850以傳送獎品，此爲透過網路之任何次數 的獎勵，可能以信用或贈券之形式，並接著至結束方塊 2 8 20。雖然此處所列僅爲四種促銷，但是可能有任何型式 之促銷被提供以回應接收到使用者提問檔及實際的連接與 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 55- .4.70900 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（53) 使網路經由ARS 308所提供之路由資訊。 現在參考圖29，有顯示一流程圖以描述一廣告商傳送 出一廣告透過網路的操作。此程式被起始於一方塊2902並 接者則進至一功能方塊2904’其中有一廣播被產生。此廣 播通常包括一廣告廣播，其廣告廣播爲一總廣播或節目之 一部分。此廣ί#被傳遞於一預定時刻，藉由一廣播站透過 某型式之廣告或私人廣播網路。於廣播期間，一音調被傳 輸，如一功能方塊2906所示。此音調，如上文所述，爲一 唯一音調，其具有編碼之數位資訊於其中。此具有其數位 資訊之音調，亦如上文所述，被接收以使用者之PC 302， 解碼且數位資訊被從該處提取。應瞭解其一唯一的光學編 碼區域可被提供來取代顯7F：區域中之某處的音調，以編碼 資訊之形式嵌入於其中的數位資訊。此光學區域可由使用 者PC 3 02讀取以提取資訊自該處。此外，任何用以傳遞編 碼資訊至使用者之方法已被本發明所預期。 在音調之傳輸以後，程式前進至一決定方塊2908以等 待一回應。假如無回應被接收，則程式將沿著“N”路徑而流 至一暫停方塊2910。此暫停功能用以決定系統是否工作。 假如暫停已發生，則程式將終止，否則，其將繞回至決定 方塊2908之輸入。當回應已被接收時，例如一使用者互連 與網路，則程式將沿著“Y”路徑流至一功能方塊29 12以接收 關連與相關音調之資訊。應瞭解其一特定廣告商可接收對 於數個廣告之數個回應。通常，此被提出以與其相關的URL 及HTML碼。此碼通常將發送使用者至廣告商之伺服器上之 -k裝 i I <請先閱讀背面之注意事項再本頁) -J - · · 線· 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -56- .4.70900 A7 B7 五、發明說明（54) — — — — — — — — — — · I I (請先閱讀背面之注意事項再本頁) •線· 經濟部智慧財產局員工消費合作社印製 一特定位置。一旦此資訊已被接收，則程式將流至一功能 方塊2914，其中使用者之提問檔將被接收。如上文所述’ 使用者之提問檔已被儲存於ARS 308位置，其被接著遞送回 至使用者之PC 302以組合爲一包封以傳輸至廣告商之位置 。程式接著流至一功能方塊29 1 6以選擇對於一回應之標準 資訊，此爲基未起始點。程式將接著流至一功能方塊29 1 8 以決定此特定廣告是否將被量身定做給使用者。於某些情 況下，回應僅需傳送標準資訊。然而，有些情況下回應需 被量身定做給使用者。其可爲簡單地將資訊放入回復之信 頭給使用者，例如“你好，約翰，這使你所請求的資訊”。亦 可爲更複雜的形式，其中資訊被遞送回至使用者。可能其 回送資訊至使用者以回應他們的請求之廣告商將想要傳送 某些其他的廣告資訊或連結至使用者。假如使用者請求有 關酒類廣告之資訊，則可能有某連結於酒類消費者與戶外 運動活動之間。其被傳送回至使用者之顯示上之一旗幟位 置（僅關連與廣告之顯示中的區域）可結合某些廣告連結 與一戶外運動商品機構。此廣告商可接著藉由提供此連結 至一使用者以獲得額外的廣告收入。當然，此係根據使用 者提問檔以指示使用者具有對於運動商品之偏好。另一方 面，假如使用者具有旅遊至歐洲的偏好，則一歐洲旅遊網 站可被提供於此旗標位置。唯一需注意的是其量身定做， 假如可行的話，容許所有被提供之資訊被根據使用者之提 問檔而量身定做以更輕易地針對一特定使用者之人口統計 資訊、慾望及/或偏好。假如非量身定做，則程式沿著“N”路 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -57- 470900 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明（55) 徑而流至一功能方塊2920以傳送標準資訊。假如係量身定 做時，則程式將沿著“Y”路徑而流至一功能方塊2922，其中 回應將被修改以依據提問檔之偏好而傳送至使用者。程式 將接著從功能方塊2920及2922流至一功能方塊2924。程式接 .著流至一決定方塊2926以決定其連接是否已完成，即，使 用者已登出，Ϊ接著至一結束方塊29 28。 關於廣播之總的產生，廣告商可利用此廣播產生以實 際地誘導個人進行某型式之網路上的主動行爲，或一般爲 ，存取網路以達成電子商務功能等等之目的。此被實施以 一音調，或另一方面，一視覺的編碼商標。消費者，當觀 看一廣告或者收聽某型式之無線電節目時，將接收一唯一 的聲頻音調，其中嵌入有數位資訊。此唯一聲頻音調將被 使用者聽到而他們將自動地觀看他們的PC以決定哪種型式 之廣告被呈現於他們的電腦上。假如一視覺編碼商標被利 用時，則其需編碼商標中之資訊，或者另一方面，一視覺 未編碼商標可被利用以連接與聲頻編碼音調，其將致使使 用者觀看他們的電腦。舉例而言，考慮一廣告商，其正於 足球或美式足球之最後決賽中付出極昂貴的廣告費。這些 費用可能高達每分鐘數百萬元。假如一廣告商可利用十秒 鐘，例如，以提供一具有音調嵌入於其中之非常簡單的廣 告，則此將自動地提示使用者轉移他們的觀看注意力至電 腦且不顧剩餘的廣告。此爲一種藉由音調或視覺編碼商標 的誘導。於此假設使用者已開啓他們的PC且可存取至網際 網路。當然，傳統上具有網際網路爲基礎之服務的電視機 ---------- I ·裝--- (請先閱讀背面之注意事項再1¾本頁) 訂· 線- 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 58· A7 B7_____ 五、發明說明（56) 是輕易可得的。可預期將來幾乎所有廣播觀看設備均將具 有網路爲基礎的服務，以致它們將總是可互連至一網路。 雖然較佳實施例以被詳細地描述，但是應瞭解其各種 改變、取代及修正可被實施於其中而不背離由後附申請專 利範圍所界定之本發明的精神及範圍。 -----------*---*裝 i I (請先閱讀背面之注意事項再本頁) ί線· 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -59-Ammi A7 B7 V. Description of Invention (36) --------- I ---- Install i I (Please read the precautions on the back before H page). For example, it is conceivable that its unique stick ID is a type of tool that is used in conjunction with a program as an input device. The unique stick ID can even be a disc drive idea, where the stick ID will be generalized into a tool ID. Line · Once the type of the input device is entered, the market will ask what type of device is attached, such as the type of the scanning rod 1600. The system will then ask the assignor about the stick 1 纟 00. Of course, as mentioned above, the stick 1600 can have a unique stick ID embedded in it, which will eliminate the need to enter the assigner, as the ARS 308 will identify this particular stick ID. However, in the case where the stick ID is not configured in the stick 1600, the user will have to look at the stick or tool 1600 to determine its assigner. This is the input information that will be mentioned in the user question file in ARS 308. This allows ARS 308 to match user IDs (no other user IDs) with their user question files at a later time to decide which distributor to assign their sticks to 1600, so that their information about which distributor can be used Loopback, as described below. Therefore, a combination of a user ID and a corresponding item in the database of ARS 308 will constitute a stick ID or a tool ID. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to FIG. 17, there is a switching circuit showing one of the wedge-shaped interfaces. A microcontroller 1 700 provides conversion of data from the stick 1 600 and controls the interface between the sprockets 1610 and the stick 1600 and the PC 302. The microcontroller 1700 contains a memory 1 702 to store a stick ID (or even a URL for some applications) or it may have external memory. Most stick interfaces 1704 to 1600 are provided, most PC interfaces 170, 6 to PC 302, and most keyboard interfaces 1 708 to keyboard 106 are provided. Generally, the rod interface 1704 includes a series of data lines, a ground line, and a power line. Similarly, the keyboard interface 1 704 includes a series of data lines, a ground line, a clock line, and a power line. PC 302 provides one clock line and one power supply -39- This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm). 470900 A7 B7 V. Description of the invention (37) A force line, a series line, and a ground line are input to the microcontroller 1 700. The microcontroller 1700 is operable to receive signals from the keyboard 16 10 and transfer the signals to the PC 302 to become keyboard signals. The operation of the keyboard 1610 is basically a "pass" procedure. The data output from the keyboard 1610 is already in the keyboard format, so there is no need to convert to a wedge interface 16 0 8. Regarding the stick 1 6 0 0 ', the serial data is incompatible with a chain disk 16 10. However, to draw this, it must be converted to a keyboard format to allow its input to the keyboard input of the PC 302. The microcontroller 1700 performs the conversion function 'After decoding this barcode information and converting this barcode information into an appropriate data stream, this information stream consists of the barcode information and an additional stick ID (or even one of some applications URL). This additional stick ID (and / or URL) will be pre-stored in memory 1702 and can be specified at the time of manufacture. Note that the memory Π02 is shown as being incorporated into the microcontroller 1700 to provide a single chip configuration. However, this can be external memory, which can be accessed by the microcontroller UI00. So 'microcontroller 1 700 provides an interface between stick 1 600 and keyboard 1610 to PC 302' which allows stick 1600 to receive encoded information and convert it to keyboard strokes or, alternatively, only allow Keyboard 1 6 1 0. Therefore, the user does not need to install any type of plug-in circuit board to provide an interface to the stick 1600; on the contrary, the user only needs to use the keyboard port that is already available to enter appropriate data into the system. In this particular embodiment, the microcontroller 1700 includes a PIC16C73 developed by Microchip TechnologiesTMm. The PIC16C73 device is a low-cost CMOS 8-bit microcontroller with an integrated analog-to-digital converter. PIC16. C73 device, as shown in the example, has 192 bytes ----------. -Install. !! (Please read the precautions on the back first, then this page) ii · --- Line · Printed by the Intellectual Property Bureau Employee Consumer Cooperatives of the Ministry of Economic Affairs This paper is printed in accordance with China National Standard (CNS) A4 (210 X 297 mm) -40- 470900 A7 B7 V. Description of the invention (38) • ---------------- Install i I (Please read the precautions on the back before H page) RAM and 4k X 4 EPROM memory . The microcontroller 1 700 can accommodate asynchronous or synchronous input from the input device to which it is connected. In this embodiment, the communication of the keyboard 1610 is synchronous while the communication with the stick 1600 is asynchronous. It should be noted that although the bar code information of bar code 1606 is input to the keyboard input port of PC 3 02 in this specific embodiment, the disclosed method can also be advantageously used with high-capacity port architecture, such as a universal serial bus ( "USB") and IEEE1394. -Line-The bar code is constructed to be read in either direction. Timing considerations must be included because different people scanning cat barcodes will introduce very different scan rates. Bar codes use bars of different widths. The presence of a black bar produces a positive pulse, while no black bar produces no pulse. Each symbol of a traditional barcode is associated with seven pulses or bars. Depending on the width of the bar, the time between pulses varies. In this embodiment, the wedge interface 1 60 8 performs one of the scan times "operational" calculations, based on the rising edge of the pulse starting with the front end or header information. The minimum and maximum scan times are continuously calculated and interfaced 1608 in the software during the scanning process to ensure a successful scan by one of the users. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Referring now to FIG. 18, there is shown a sample message envelope transmitted from the user's PC 302 to the ARS. The message envelope 1 800 includes several bits of information, including bar code information 1 802 obtained from a user scanning a bar code with a stick 1600; a stick ID 1 804, which is embedded in one of the memories of the stick 1 600 and identified It is associated with a specific stick distributor; and a user ID 1 806, which is obtained from software running on the PC 302 and which uniquely identifies it with the user location. Note that the message envelope contains other necessary information for proper point-to-point transmission. Referring now to Figure 19, there is a more detailed block showing the routing of the message envelope. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -41 ·. 4 Μ 900 Α7 Β7 V. Description of the invention (39) --------- 1 --- Install i I (please read the precautions on the back before this page). By. As mentioned above, when the user scans a bar code 1 606 with the stick 1 600, a stick program running on the user's PC 302 can operate to interpret the information output by the stick 1600 and generate a message envelope. To transmit through GCN3 06. The package program message was encapsulated so that it was directed to ARS 308 on GCN306. The message envelope contains several pieces of information, including: stick ID i 804, which is linked to the stick assigner, user ID 1 806, which identifies the specific user using the stick 1 600, and barcode information, which describes the user as having One particular product of interest. This message from PC 302 is transmitted through a path 1900 to ARS 308, where ARS database 310 is accessed to cross-reference ID information and barcode information to a specific advertiser and bar distributor. ARS 308 sends a message back to user PC 302 via a path 1902, which contains routing information about the location of various other websites on GCN 306, such as advertiser server 312 and stick distributor station 1616. --Line- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs has noticed that- When a stick (or tool) is used, a program on the PC recognizes the stick and only enters the user in the ID field of the stick (or tool) ID. On the other hand, simply receiving the association and product code information will trigger ARS 308 to assume that its stick 1 600 is being used. The only thing that matters is that the use of the stick (or tool) is identified and the user's PC is sent to a location on the network that is pre-connected to the stick (or tool) assigner. In addition, sending the user's PC to a predetermined location is based on the use of a specific tool, a characteristic type of tool, or a general type of tool for which a connection is made. For example, a network connection will be reached in response to a user using a barcode scanner. This will connect the user to a website, for a general barcode scanner. For a disc drive, the program will identify the disc drive that has been installed (or only used), and then send -42- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 470900 A7 B7 V. Description of the invention (40) The website of the user to the disc manufacturer, the website of a competitor in this field or even someone who wants to contact these uses or activate A personal marketing company equipped with a piece of equipment. It can be learned that other information can also be provided by ARS 308 ’which is more specifically targeted at the specific user of the stick 1 600. For example, if it is known that a particular stick 1 600 is sold out in a certain geographic area, this information can be used to target certain users to provide certain advertising information related to that geographic area. In any case, the information returned from ARS 308 through path 1902 provides enough information for its stick program running on PC 302 to identify several other websites on GCN 306. The user PC 302 then processes the return message envelope and sends another message envelope to the advertiser server 3 1 2 via a path 1 904. The advertiser server 3 1 2 then returns the product information of the specific product of interest to the PC 302 through a path 1 906. Similarly, the user PC 302 sends information (for example, the URL of the stick distributor's website and the user's question file) through a path 1 908 to the stick distributor website 1616 to obtain the information through a path 1 9 1 0 for boxing. Any flag identifying the stick assigner. In addition, the PC 302 transmits a message envelope to the e-commerce website 1612 via a path 1912 to return any particular advertisement that its stick distributor wants to display to the user. The advertisement is returned to the PC 302 through a path 1914. Referring now to FIG. 20, there is a block diagram showing a browser window according to one of the disclosed embodiments. The browser window 2000 is divided into a plurality of areas to frame specific information. A bar code area 2002 displays product information that is of interest to its users; a stick-specific area 2004 displays information about the stick distributor; and an e-commerce area 2006 shows its stick distributor based on this specific user and the stick paper size is applicable to China National Standard (CNS) A4 Specification (210 X 297 mm) ---------- · ——Installation—— (Please read the precautions on the back before m this page) Order: Line · -43 · 470900 — A7 ___ B7 V. Description of Invention (41) 1 600 The advertisement information selected for display. As mentioned above, a program operable to process its scanning barcode information with a unique bar 1600 expands the browser window by dividing it into specific areas to facilitate the frame of information. Therefore, the information returned from the e-commerce website 1618 is transmitted to the specific e-commerce box 2006 via GCN 306. Similarly, information about a particular product that the user is interested in is passed back from the advertiser server 312 to a particular barcode specific area 2002 via GCN 306. The information located in the stick specific area 2004 is information about the stick distributor, which is returned to the stick distributor's website 1 6 1 6 through GCN 306. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Now referring to Figure 21, there is a structure showing the information contained in the ARS database. The ARS database 310 contains several pieces of information needed to properly query and combine the envelopes to obtain information from various websites on the GCN 306. The ARS database 3 10 has a database structure containing the URLs of certain websites that contain product information requested when a user scans a barcode 1 606 with a stick 1 600. The ones listed under the product title 2 1 02 are specific barcodes and related routing information to address individual server locations. For example, ARS 308 may contain any number of advertisers with unique URL addresses associated with them. Therefore, 'a particular product's barcode 1606 is associated with a unique URL address' and any request it sends to the product's information to the particular advertiser's website. It is also part of the ARS database structure 2 100 and is the title of the stick. Below it are the stick ID 1 804 and the distributors of the stick ID 1 804. It can be understood that there may be several distributors using the disclosed architecture so that each distributor has an ID embedded in the rod 'which uniquely identifies the rod and a specific distributor. Therefore, the unique stick ID 1 804 must be included in the stick 1600 of -44-—- -----------. 1 — -Package II (please read the precautions on the back before ipi this page) • Threads • This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) Printed by the Employees ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs System 470900 Δ7-Α7 B7 V. Description of Invention (42) Individual distributors deal with information that must be framed and displayed to that particular user. Another title under the ARS database structure 2 100 is the unique user title 2106, which contains information about the question file associated with the specific user ID 1 806. As mentioned above, the user ID 1 806 is obtained through its stick software running on the PC 302, and during installation or subsequent configuration, the user may be asked to enter certain question file information, which can be used to target The specific user provides products and services that it recognizes and the user ’s question file. The ARS database structure 2 100 also contains an e-commerce title 2108, which contains information about the barcode 1 606 and advertisements which can be triggered by a request for that information. For example, any barcode 1606 associated with a paper source 1 602 may be associated with specific information in the ARS database 310. A user who wishes to obtain information about a particular soft data may, in fact, trigger an ad response for a competitor's product. Similarly, users who are interested in information about a particular soft ingredient may also trigger information about the particular product or products that are usually supplied with the soft ingredient. In addition, if a user's question file indicates that this individual is extremely interested in finance or insurance, a request for information about this particular barcode product may trigger an advertisement from an e-commerce website 1 6 18, which is related to finance and insurance. It should be noted that the information described as being contained in the ARS database structure 2100 is not limited to what it describes, but may include any piece of information used to present the desired information to the user's computer display. Referring now to FIG. 22, there is a flowchart showing a procedure for receiving information from an individual user in accordance with the disclosed embodiment. The stick software running on the user's PC 302 operates in the background until activated by the output from the stick 1600. Therefore, the flow moves to a decision box 2200 'Where a scan is lost --------! · --- install i I (please read the precautions on the back before in this page) ii · --line . This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -45- 470900 ~~ A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (43) If the entry does not occur, the process Move along the "N" path and return to the input of decision block 2200. On the other hand, if the input information of the scan is received, the flow moves along the "γ" path to a function block 2202, where the stick software combines a message Envelope, which contains barcode information, stick ID 1 804, and ARS 308 URL address. In addition, the browser is started, where this information is placed for transmission to ARS 308. The process then moves to a function block 2204, where the browser is Divided into any number of areas where information is displayed when obtained from the great distributor website 1616, e-commerce website 1618, and advertiser server 312. It should be understood that although three boxes are displayed in a specific window 2000 of this embodiment Medium, but the number of frames displayed in Windows 2000. It is limited only by the real estate available in the Windows 2000 area itself. The browser window will be After being cut into one or more boxes in preparation for receiving the return information, the flow moves to a decision block 2206, where the computer waits for the information to be sent back from each website on the communication bus 306. If the information is not sent back, the flow moves along The "N" path and only return to the input to continue to monitor the reception of the information. If the information has been received, the flow moves along the "Y" path to function block 2208, where each box (or the divided area of Windows 2000) is routed The information is inserted into one or more envelopes for transmission to various websites. Each website then returns the requested information to the PC 302, as shown in function block 2210. The flow then proceeds to a function block 2212, which works with the master browser The proprietary software puts the returned information into individual boxes in the window. The user watches the display on the PC 302 and then receives several kinds of information, one of which is the specific product he or she requested, except for the distributor information, and May be other ads based on the user ’s question file. Please read the notes on the back before H page) --Line · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -46-. 470900 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the Invention (44) Referring now to FIG. 23, there is a flowchart showing the procedures according to ARS. The ARS 308 is operable to decode and process the messages it receives from the communication bus 306. Therefore, the flow proceeds to a decision block 2300, where, if the barcode information is not received, the flow follows the "N" path to return to its input. If the barcode information has been received, the flow goes to a function block 2302, where a matching procedure occurs to link the #code product information to its individual manufacturer. The ARS database 3 10 also relates to the URL address of the manufacturer's server. When a match occurs, the ARS 308 begins to package one of the information packets for transmission back to the PC 302, as shown in function block 2304. The message envelope contains product information and the URL address of the manufacturer's website. The flow then moves to a decision block 2306, where the stick ID 1 804 is compared to the column of stick IDs issued by the particular stick assigner. If the stick ID 1 804 is verified, the flow moves along a “Y” path to a function block 2308, where the message envelope is appended with the stick ID 1 804 and the assigner routing address. The flow then moves to a decision block 23 10, where ARS 308 decides whether any e-commerce information will be associated with a particular stick ID 1 804. If so, the flow moves along a "Y" path to a functional block 23 1 2 where the message envelope is appended with an e-commerce routing string. The e-commerce routing string provides the address of the e-commerce server 1618. The flow then moves to a function block 2314, where all message packets are returned to the PC 302 for processing. Referring back to decision block 2306, if stick ID 1804 is determined to be invalid, the flow moves along the "N" path and jumps forward to the input of decision block 23 14 because the absence of stick ID 1 804 will break the link to any Advertising provided by Business Network Server 1618. At this moment, the only information provided is to connect -----------, ----- (Please read the precautions on the back before this page) · Thread * This paper size is applicable to China Standard (CNS) A4 specification (210 X 297 mm) -47- 470900_ — A7 B7 V. Description of invention (45) Link to advertiser server 3 1 2 to return product information. Referring now to decision block 23 1 0, if no e-commerce information is available, the flow moves along the "N" path and jumps forward to the input of function block 23 14 where the message envelope back to PC 302 contains only advertisers URL of server 312, barcode information, 1616 address of distributor server and stick ID 1 804 information. Referring now to _24, there is a flowchart showing the procedures performed on the e-commerce website. The e-commerce network server 1618 receives the message packet from the PC 302, as shown in function block 2400, and decodes the packet to perform a matching and barcode information. Continue to a decision block 2402. If the match is unsuccessful, the flow follows a "N" path to a function block 2404, where the match is rejected. A message can be sent back to indicate that a problem has occurred and the user may need to rescan the product barcode 1 606. If a successful match occurs, the flow moves along a "Y" path to a function block 2406, where the stick ID 1 804 is matched with the barcode product information. Bar code information can be distributed to consumers covering a large geographic area. However, barcode 1 606 may be encoded in certain geographic areas. For example, a stick 1 600 with a XXX ID may be restricted to sales in the southwestern United States and a stick 1 600 with a YYY ID may be sold only in the northeast. In this way, a geographic area can be targeted to provide advertisements that are more attractive to that particular area. The advertisement returned to the PC 302 can be further concentrated by obtaining a user question file when the software or stick 1600 is installed. In this way, advertisements can be focused based on user question files. Therefore, the flow moves to a function block 2408 to find e-commerce activities based on the stick ID 1 804 and the barcode information. The flow moves to a function block 24 1 0 to combine all the information into a packet for return to the user PC 302. Product information and / or enable question file information to be sent back. Process This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) --i ------. --- Equipped --- (Please read the precautions on the back and then m this page) Order · Printed by the Employees 'Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -48- 470900 A7 B7 Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Description of the invention (46) Then go to a functional block 24 1 2 in which the message packet is transmitted. Referring now to FIG. 25, there is shown a system to allow an advertiser to provide a promotion to a user through a broadcast system, utilizing the structure described above. From a general point of view, this will allow advertisers to provide 'in the background, an audio or video indicator (or a combination thereof) to a user through a broadcast channel, which is sensed by the use of the PC 302, and then the user The PC 302 interconnects with a defined location on the network to interface with advertisers to actually promote a proposal through the network 306, utilizing the system described above. As mentioned above, a broadcast signal is received by the receiver 110, which may be a television receiving a television broadcast, or even a radio. In the case of television, this will provide an audio and / or video output, and in the case of radio, an audio output. This audio output is input to the user PC 3 02, for example, via an audible connection of a speaker and a microphone or by a hard-wired connection. The user PC 302 operates various programs to sense the audio system, as proposed by an operation program area 2502, and also as described above. This operation program area basically contains the operation programs that are operated in the background or foreground. In the present invention, a program will be operated in the background or foreground to continuously sense any audible signal received. In the event that a tone or specific signal is received such that it is identified by the background operating program (or foreground operating program) as related and an advertisement, this program will then cause the user PC 302 to interconnect with an internet interface 2504 Network 306, which is similar to modem 114 described above with reference to FIG. This allows a network interface 2504 interface and network 306. In this embodiment, the initial operation is performed to operate the program 2502, in which a web browser is started and the web browser interface used by the operating program is --------- I J --- install --- (Please read the precautions on the back before H page) Order _ · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -49- 470900 A7 B7 V. Description of the invention (47 ) Location on the web and the web. However, it is also possible that operating programs that are placed in the background to sense frequency and / or video signals do not require a web browser to interconnect with the Internet. It should be understood that this program can directly interface to the network through the direct interface and the TCP / IP channel in the PC 302, or use a web browser to interface to the network 306. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ----------- · --- installed ----- (Please read the precautions on the back before this page) Accessed so that its information about the received tone, ie, the decoded tone itself, is transmitted to ARS 308. In this embodiment, the ARS 308 will have a promotion database 2506 and a user question database 2508 associated with it. As described above, the user question file database 2508 is generated when the user first receives a specific operation program, which allows the sensing and evaluation of the audio input to be accessed to the network 306. This will require the user to enter a specific question file, which is then stored in the user question file database 2508, and a unique user ID associated with the user PC 302 is transmitted to the user at a later time via the operating program. ARS 308. When ARS 308 receives this user ID, it can be compared with the corresponding user IDs (which should be only one) in the user question file database 2508 and then extract the user's question file information. This basically allows the user question file information to be stored without having to be continuously retransmitted from the user PC 302. The promotional database 2506 contains information about decoded information from the broadcast, which is received and associated and routed by the user's PC 302. Therefore, for each coded tone transmitted by the broadcaster, there will be an associated coded character or data stored in the database 2506 with some information associated with it. A minimum requirement is that it has routing information to allow the user's PC 302 interface to the network 306 to interconnect with a promotional offer location 2510. However, there may be other information transmitted. This information has been printed on this paper standard to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -50- 47Q900 A7 B7 Intellectual Property Bureau, Ministry of Economic Affairs, Employee Consumption Cooperative, V. Invention Description (48), as above The description is passed back to the user PC 302. The connection between this user PC 302 and ARS 3 08 is indicated by the interconnection path 25 12 in the network 306. After this information is returned to the user PC 302, the user PC 302 will use this information to interconnect The user PC provides the location 25 10 with the promotion to allow a two-way path / as indicated by one of the paths 25 14 in the network 306. In addition to providing routing information, ARS 308 will also send user question files and any other information required for the promotion (which will be stored in the promotion database 2506) back to the user's PC 302, and it will be combined into a package The promotional offer location 2510 is transmitted from the user's PC 302 to the network 306. Note that the promotion offers a location of 25 1 0 without receiving a code to know what type of promotion was found. For example, it may be returned to the user's PC 302 to be passed to the promotional offer location 25. 10 The information is a string used by the browser, including the domain name and a connection instruction. The connection instruction will indicate some Action to promotion offer location 2510, some actions need to be taken through traditional HTMU orders. Of course, these are provided by the operator of the promotion providing location 25 10 to the operator of the ARS location 308 to be stored in the promotion database 2506. Therefore, when certain unique information is received from the user's PC 302, which is passed on by the broadcaster, this information will be related to the information provided by the operator of any of its promotional offer locations, that is, what the promoter wants Related persons. Of course, this connection is used by ARS 308 to combine a pass string, which provides a position of 2510 U for the promotion. RL and various other information related to it, such as specific HML codes for use by promotional providers. Referring now to FIG. 26, there is a flowchart to describe the broadcaster's generation of I --- — — — — — J — II-II (please read the notes on the back before H page) The paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -51-470900 A7 B7 V. Description of the invention (49) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs-tone. This is started in a block 2602 and then proceeds to a block 2604 in which a pre-announcement that a promotion will be provided by a promoter is transmitted. The goal is that the promoter wants as many individuals as possible to join this promotion. However, in order to identify a tone or visual stimulus to a user, the user needs to have a PC 'which is associated with one of the special proprietary software of ARS 308 to provide a "listening" function. Therefore, this promotion can be offered to the user via broadcast, whether for a short time or even days before the actual promotion is offered. This is very similar to the news event of its news program advertisement and its situation reported in "Eleven o'clock News", in which the total of the advertisement of the news report far exceeds the length of the actual news report. The pre-advertising attracts viewers To the entire news report for the purpose of increasing viewership. In addition, this allows individuals, if they do not already own the software, to browse to the ARS 308 website or some other website and download the software. For example, the ad would indicate "To get software to access this promotion, go to www. softwareprovider. com to download the required software. "On the other hand, this announcement may be only a way to ensure that people do not leave the TV break during a break in a show. At a later time, the actual visual letterhead was broadcasted It is transmitted to the individual to indicate that its source is about to be transmitted, as shown in a function block 2606. Usually, this will be the only and recognizable "bug" of a certain type of bounce that appears on television A corner of the machine, which will be personally identified as the only indicator leading a network connection. This program will then proceed to function block 2608 to send a unique tone or even a unique video signal in other embodiments, and enter a End the block 2610. Referring now to FIG. 27, there is displayed a flowchart to describe the promotion providing position -52- _ 丨 丨 丨 丨! I! I, — _ ·! {Please read the precautions on the back before this page)- -Line · This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 47-0900 Δ7 Α7 Β7 V. Description of the invention (50) 25 Operation at 10. This program is started at block 2702 and Move forward to a decision Block 27 04 determines whether an Internet connection has been reached to request information from a new user. As mentioned above, this is facilitated by going to ARS 308, requesting routing information and then using this routing information to reach a connection. As also mentioned above, this is facilitated by transmitting a user ID and encoded information from the receiving source to ARS i 08. The program will continue in a loop until a connection is reached, at which point it will proceed to a function block 2706 In order to receive user question files and promotional letterhead information, which is provided by ARS 308 in a form of transmission. This program then flows to a decision box 2708 to determine whether the information has been received in a timely manner. There are some cases where one of the promotions is It must be timely to get the full benefits of the promotion. This may be hampered by a situation where one person will record a program as an advertising section and then use this to excite his computer. In addition, this tone will be used to continuously register on One promotion to get more benefits than "just bite an apple". Of course, in other cases, the promoter will welcome requests and Any number of requests from a single user. If it is not timely, the program will flow to a rejection block 2710 and if it is timely, the program will flow to a function block 27 12 to provide a promotion and then to an end box 2714. Referring now to FIG. 28, there is a flowchart showing a promotion provided at the position of the promoter, which starts at a block 2802, and then proceeds to a function block 2804, in which the user's question file is received, and then to a Multi-point decision block 2804, where the promotion is selected, or there may be a choice of most different types of promotions provided by the same promoter. The type of promotion is composed of header information (which is passed to the promoter) along with the promotional database 2506 The information in this paper is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) ----------- Ί I installed --- (Please read the precautions on the back before m Page) Order · Print · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs-53- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 4M900 A7 B7 5. Decision of the invention (51). A type of promotion may be a gambling game as shown in block 2808, in which all individuals enter the same type of selection process to provide a single jackpot, which is only for receiving question file information stored in the user question file database 2508. Note that this is usually the main purpose of the gambling provider, except for linking it to his website to try it out and lure him into buying magazines or other items. With one of the user question files in the user question file database 2508, this is an important step to be overcome. Another promotion may be an electronic coupon, as shown in blocks 28-10. These are often referred to as "E coupons" and will provide a certain type of coupon to a person. Another type may be an interactive game, as shown in blocks 28 to 12, which allows users to interact with the promoter's website in an interactive manner. Another promotion is a continuation-type promotion, as shown in a box 28 14 where individuals are placed in a sequence and the sequence can generate rewards. Regarding the gambling game, once the gambling game promotion is selected, the program advances from the function block 2808 to a function block 2816, in which a tailored response or interface will be provided to a specific user according to the information of the question file received. In this way, an individual indicating a book preference may be placed in a game related to books and an individual indicating a strong preference in sports may be placed in a game related to sports and awards. This may provide one more incentive to spend time on a particular website. The program then flows to function block 28 1 8 where the user is notified of the entry to the game and how the user will be reached in the future. The program then flows to an end block 2820. In the case where the promotion is a coupon, the program will flow from box 28 10 to a function box 2830 to generate a tailored response based on the user's question file and the type of information to be presented to that particular user. It can be shipped ----------- S --- • install --- (Please read the precautions on the back page first) Order · Line · This paper size applies to China National Standard (CNS) A4 Specifications (210 X 297 mm) -54- -4. 7QM0 A7 ______B7 V. Description of the Invention (52) ---------- 丨 -J! W Pack --- (Please read the precautions on the back before this page) The event coupons are related to A strong sports preference, or a coupon for literary events, is related to a strong literary preference. The program will then flow to a function block 2832 where it will be notified of the issue of coupons and how to use them. This application may actually be a link to a book supplier website, where the user is actually provided a coupon on a website. In addition, the interface with the user's tailored # can actually send the user to a different website to provide an electronic coupon based on the preferences in the questionnaire. Once completed, the program flows to end block 2820. With interactive games, the program will flow from function block 2812 to a function block 2834, where, again, the interface with the user is tailored according to preferences. One type of game is initiated, as shown in block 28 36, and then the system interacts with the user, as shown in function block 2838. This program, after completing the interaction, will proceed to the end block 2820. -Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. For continuation operations, this will first flow from function blocks 28 to 14 to a function block 2840. A contest is tailored with a user ’s question file, as described above. The user is in the appropriate place in the sequence, as shown in function block 2842, and then a decision is made as to whether the user is a naked person, as shown in decision block 2844. If not, the program will go to function block 2 846 to send a consolation prize, and then to an end box 2820. However, if the user is naked, he will be notified by block 2848 and then proceed to function block 2850 to send the prize. This is a reward for any number of times through the Internet, and may be in the form of a credit or coupon, and To the end of the block 2 8 20. Although there are only four types of promotions listed here, any type of promotion may be provided in response to the user ’s question file and the actual connection. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 55-. 4. 70900 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of Invention (53) Make the network route information provided by ARS 308. Referring now to FIG. 29, there is shown a flowchart describing the operation of an advertiser sending an advertisement over the network. This program is started in a block 2902 and the receiver goes to a function block 2904 'where a broadcast is generated. The broadcast usually includes an advertising broadcast, which is part of a master broadcast or program.该 广 ί # is transmitted at a predetermined time, through a broadcasting station through a certain type of advertising or private broadcasting network. During the broadcast, a tone is transmitted, as shown by a function block 2906. This tone, as described above, is a unique tone, which has encoded digital information therein. This tone with its digital information is also received as described above by the user's PC 302, decoded and the digital information is extracted from there. It should be understood that a unique optically coded area may be provided to replace the 7F: tone somewhere in the area, with digital information embedded in the form of coded information. This optical area can be read by the user PC 3 02 to extract information from there. In addition, any method for transmitting coded information to a user is contemplated by the present invention. After the tone is transmitted, the program proceeds to a decision block 2908 to wait for a response. If no response is received, the program will flow along the "N" path to a pause block 2910. This pause function is used to determine whether the system is working. If the pause has occurred, the program will terminate, otherwise, it will wrap around to the input of decision block 2908. When the response has been received, for example, a user is connected to the Internet, the program will flow along a "Y" path to a function block 29 12 to receive information about the associated and related tones. It should be understood that one particular advertiser may receive several responses to several advertisements. Usually, this is presented with the URL and HTML code associated with it. This code will usually send the user to the advertiser's server -k install i I < Please read the precautions on the back before this page) -J-· · Thread · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -56- .4.70900 A7 B7 V. Description of the invention (54) — — — — — — — — — — — · II (Please read the notes on the back first and then this page) • Line • The Intellectual Property Bureau of the Ministry of Economic Affairs's Consumer Cooperatives printed a specific location. Once this information has been received, the program will flow to a function block 2914, where the user's question file will be received. As mentioned above, the user's question file has been stored in the ARS 308 location, which is then delivered back to the user's PC 302 for assembly into an envelope for transmission to the advertiser's location. The program then flows to a function box 29 1 6 to select the standard information for a response, which is the starting point. The program will then flow to a function box 29 1 8 to determine whether this particular advertisement will be tailored to the user. In some cases, responses need only send standard information. However, in some cases the response needs to be tailored to the user. It can be as simple as putting the information in a reply header to the user, such as "Hi John, this makes the information you requested." It can also be more complex, where information is delivered back to the user. Possibly the advertiser who sends back information to the user in response to their request will want to send some additional advertising information or link to the user. If users request information about alcohol advertising, there may be a link between alcohol consumers and outdoor sports activities. It is sent back to the user where a banner position on the display (only related to the area in which the advertisement is displayed) can be combined with some advertising links and an outdoor sports goods agency. The advertiser can then generate additional advertising revenue by providing this link to a user. Of course, this is based on the user's question file to indicate that the user has a preference for sports goods. On the other hand, if the user has a preference for traveling to Europe, a European travel website can be provided at this flag location. The only thing to note is that it is tailored, if possible, allowing all the information provided to be tailored to the user ’s question file to more easily target demographic information, desires and / or preferences of a particular user . If it is not tailor-made, the program applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) along the "N" paper scale. -57- 470900 A7 B7 5. Description of the invention (55) Directly flows to a function block 2920 to transmit standard information. If tailored, the program will flow along a “Y” path to a function block 2922, where the response will be modified to be sent to the user based on the preferences of the question file. The program will then flow from function blocks 2920 and 2922 to a function block 2924. The program proceeds to a decision block 2926 to determine whether its connection has been completed, that is, the user has logged out, and then to an end box 29 28. Regarding the overall generation of broadcasts, advertisers can use this broadcast to actually induce individuals to perform certain types of active behavior on the Internet, or generally, access the Internet to achieve e-commerce functions, etc. This is implemented with a tone, or on the other hand, a visually encoded trademark. Consumers, when watching an advertisement or listening to a certain type of radio program, will receive a unique audio tone with digital information embedded in it. This unique audio tone will be heard by the user and they will automatically watch their PC to determine which type of advertisement is presented on their computer. If a visually encoded trademark is used, it needs to encode the information in the trademark, or, on the other hand, a visually unencoded trademark can be used to connect with audio coded tones, which will cause users to watch their computers. For example, consider an advertiser that is paying extremely expensive advertising fees in the finals of a football or American football. These costs can be as high as millions of dollars per minute. If an advertiser could use ten seconds, for example, to provide a very simple advertisement with a tone embedded in it, this would automatically prompt the user to divert their viewing attention to the computer regardless of the remaining advertisements. This is an inducement by tone or visual coding of the mark. It is assumed here that users have turned on their PC and have access to the Internet. Of course, TV sets that traditionally have Internet-based services ---------- I · Installing --- (Please read the precautions on the back before you go to this page) Order · Cord-This paper The dimensions apply to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 58 · A7 B7_____ 5. The invention description (56) is easily available. It is expected that almost all broadcast viewing devices will have network-based services in the future, so that they will always be interconnected to a network. Although the preferred embodiments have been described in detail, it should be understood that various changes, substitutions and modifications can be implemented therein without departing from the spirit and scope of the invention as defined by the scope of the appended patents. ----------- * --- * Install i I (please read the notes on the back first and then this page) Standard (CNS) A4 size (210 X 297 mm) -59-