TW469390B - Method and apparatus for tracking user profile and habits on a global network - Google Patents

Abstract

A method and apparatus for tracking network activity of a user. A user PC (302) disposed on a network (306) runs tracking software which initially requires registration to a registration server (2500). The registration process is initiated by the user entering user information into the tracking software for transmission to the registration server (2500). In response to registration, the registration server (2500) sends a unique ID and bar code back to the user PC (302). Subsequently, when the user accesses a vendor server (2504) disposed on the network (306), the user PC (302) passes the unique ID/bar code to the vendor server (2504). The vendor server (2504) sends the unique ID/bar to the registration server to obtain user profile information which matches the unique ID/bar code. As the user accesses the vendor server (2504), the user activities are logged and returned to the registration server (2500) for updating the user information stored therein. Alternatively, the user information is stored on the user PC (302), the tracking software issued to the user having the unique ID bar code. Subsequent accesses to the vendor server (2504) results in the activity log being sent back to the user PC (302) for updating the user information.

Description

469390 A7 B7____ V. Description of the invention (1) Technical field (please read the note on the back and fill in ... winter page) The present invention is a method for tracking the interests and habits of users during online activities. It is about sending a unique ID / bar code to a browsing web server, accessing the server while browsing the server to register the user activity period. BACKGROUND With the increase in the number of computer users connected to the "Internet", many companies are seeking a large number of business opportunities provided by this large group of users. For example, an existing technology allows a television ("TV ") signal to trigger a computer response, where consumers will be directed to a personalized web page. The source of the trigger signal can be a television, video recorder, or audio. For example, If a viewer is watching a TV program and one of the advertisers provides audience votes, the advertiser can send a unique signal to the TV signal, which controls a viewer's computer known as a "browser" Program to automatically display the advertiser's webpage. The viewer then simply makes a choice, which is then passed back to the advertiser. Printed by the Shelley Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs In order to provide the audience with the ability to use this technology in response to many companies, a database of company information and Uniform Resource Locator (URL) is necessary to be maintained by the audience PCs need continuous updates. URLs are short strings of information identifying resources on the Internet: documents' images, downloadable files, services, e-mail, and other resources. URL s allows resources to be used under several naming technologies. Access methods such as HTTP, FTP, and Internet mailbook paper standards apply the Chinese National Standard (CNS) A4 specification (210 X 297 mm). 4-A7 B7 469 390 V. Description of the invention (2) {Please read the urgent notes on the back before filling in the winter page> The pieces can be located in the same simple way. URL s will log in to this server with lengthy "quotes and send this magical command ..." simplified to a single click. The Internet uses URLs to indicate the location of files on other servers. The URL contains The type of resource being accessed (such as Web, gopher, FTP), the server's address, and the location of the file. The URL can point to any file on any connected computer. Current technology requires viewers to perform periodic updates to Get the most current URL database. This type of technology is cumbersome | because the update program needs to download the information to the viewer ’s computer. In addition, the possibility of errors when performing the update, and when the computer crashes later The need to re-update further complicates the process. In addition | current technology is limited to the number of companies that can be stored in the database. This is an important limitation because it is controlled by the Internet The number of companies providing global access and connectivity to perform online e-commerce requires a huge database. Inventions describe the intellectual property bureau staff consumption cooperation The invention disclosed and requested herein includes a method for tracking a user's network activity. A profile application is executed on a user's computer configured on the network to track the user's network activity, The profile application has a unique ID and a barcode associated with it. The user's user information is typed into the profile application. When a vendor server on the network is accessed by the user to view the server information, an event The record is used to record the user's activities, when the user accesses the server information to the seller's server. This paper size applies to China's National Standard (CNS) A4 specification (210 X 297 cm). Printed by Shelley Consumer Cooperative of the Intellectual Property Bureau, A7 -4-69-395_2Z ___ V. Description of the invention (3) Brief description of the drawing For a more complete understanding of the present invention and its advantages Shows a block diagram of a preferred embodiment; Figure 2 shows the computer parts used in this embodiment; Figure 3 shows the system interaction through a global network; Figures 4 a-4 e show its transmission Various message packets input between the source PC and the network server used in the preferred embodiment: and FIG. 5 is a flowchart to describe the operation of the system according to the preferred embodiment. Flowchart of actions performed by the Advertiser Reference Server (ARS); Figure 7 shows a flowchart of the interaction process between the source computer and the ARS; Figure 8 shows a flowchart according to a preferred embodiment Web browser page for receiving modified URL / advertiser product information: Figure 9 shows a simplified block diagram of one of the disclosed embodiments: Figure 10 shows a more detailed simplified block diagram of one of the embodiments of Figure 9 Figure 11 shows a schematic diagram of a method for performing a routing operation; Figure 12 shows a block diagram of another embodiment using an optical area in a video image to generate routing information; Figure 13 shows a block diagram In order to explain the round VII according to one of the disclosed embodiments — — — — — — — — — — III l · III «— — — — — — I — (Please read the“ Notes on the back side before filling this page ”) Paper Zhang scale is applicable to China National Standard (CNS) A4 specification (210 X 297 cm) _6- A7 B7 4 69 390 V. Description of the invention (4) Generation of profile; Figure 14 shows a flow chart to generate the profile and Stored in ARS; Figure 15 shows a flowchart to process profile information when information is sent to a user; Figure 16 shows a general block diagram of an disclosed embodiment: Figure 16a shows a flowchart to describe The input device is registered; Figure 17 shows a wedge interface conversion circuit: Figure 18 shows an example signal encapsulation transmitted from the user's PC to the ARS; Figure 19 shows the intervening between each node A more detailed block diagram of one of the message-encapsulated routes; Figure 20 shows a block diagram of a browser window, according to a disclosed embodiment; Figure 21 shows a rough view of the information contained in the ARS database ; Figure 2 shows a flowchart of the procedure for receiving information from the user's point of view »Figure 2 3 shows a flowchart according to ARS; Figure 2 4 shows a flowchart of the procedure executed on an e-commerce node Figure 25 shows the basis A disclosed system Figure 26 shows a system diagram according to one of the other embodiments; Figure 2 7 shows the flow of the registration procedure used to obtain a unique ID / bar code. -ull · — — — — — — — — — — (Please read the “Notes on the back” and fill in this page first) Employees of the Intellectual Property Bureau of the Ministry of Economic Affairs printed by the cooperatives Printed by the Intellectual Property Bureau employees of the Ministry of Economic Affairs printed 469 39〇a? _B7 V. Description of the invention (5) Process diagram: and Fig. 28 shows a flowchart of a procedure for using a unique ID during a network event. Main component comparison 100 Advertiser profile input device 101 Transmission station 102 Modulator 104 TV program source 106 Mixing device 107, 109 Antenna 108 Communication link 110 Receiver 111 Audio signal 111 Audio signal 1 12 Personal computer 113 Line 1 14 Modem connection 116 Program file area 117 Receiving station 118 Display 204 Computer 206 Sound card 208 Internal data machine This paper size applies to China National Standard (CNS) A4 specification (210 X 297 cm). Ft.--I11III1II — — — ---- I --- — — — — — — — I— {Please read the notes on the back before filling in this page) 469390 A7 B7 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of Invention (6) 212 302 304 306 308 310 312 314 316 400, 402, 404, 406, 408 800 802 804 806 902 904 906 908 910 912 912 1002 1004 1006 1202 Website source computer interface Global communication network advertiser reference server database advertiser server ARS advertiser server A message envelope computer display Browser page URL web domain video source routing information PC user network network node One PC, second PC database optical area ---------------- l · I order-— — If ---- (Please read the precautions on the back before UK., This Page) This paper size is in accordance with China National Standard (CNS) A4 (210 X 297 mm) -9- 469 390 A7 B7 V. Description of the invention (7) Printed by the Intellectual Property Bureau of the Ministry of Economy for consumer cooperation

1204 Sensor 1302, 1308 Profile database 1304 ID 1310 Processing database 1312 User node 1316 Billing database 1600 Bar code scanning stick 1602 Paper source 1604 Advertising 1606 Bar code 1608 Wedge interface 1610 Keyboard 1612 Display 1614 Database 1616 Rod distributor website 1618 E-commerce website 1700 Microcontroller 1702 Memory 1704 Stick interface 1706 PC interface 1708 Keyboard interface 1800 Message envelope 1802 Bar code information 1804 Stick ID, --III ------ II-III Γ --- Order.! 11111_-^ (please «read the precautions on the reverse side of this page first). The size of this paper applies to the Chinese National Standard (CNS) A4 (210 X 297 g t -10 A7 469 390 __B7. V. Description of the invention (8) 1806 User ID 2000 browser window 2002 barcode area 2004 stick specific area 2006 e-commerce area 2100 ARS database structure 2102 product title 2104 stick title 2106 user title 2108 e-commerce title 2500 CRS 2502 CRS database 2504 vendor website 2506 vendor database 2508 Barcode--1! —！ —! * ♦ Ι l I order !!!!!! _-^ {Please read the notes on the back before f this page) Printed copies of the Shellfish Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs Detailed Description of the Invention Reference is now made to FIG. 1, which shows a block diagram of a system for controlling a personal computer ("PC") 1 12 through a transmission through an audio tone using a TV2 wireless system. In the embodiment shown in FIG. 1, a transmitting station 101 and a receiving station 11 are provided, and the two are connected via a communication link 108. The transmission station 101 includes a television program source 1 ◦ 4, which is capable of generating a program including a video signal and an audio signal. This series of transmissions uses traditional technology and applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) along the paper scale of the appropriate frequency. -11-4 6 9 390 a7 ____B7___ 5. Description of the invention (9) Road. The program source is input to a mixing device 106 which is operable to mix with an audio signal. The audio signal is obtained from an audio source 100, which includes a coded audio signal that is then modulated on a carrier, which is combined with the television program source 104. This signal combination can be performed at the audio level, or it can even be performed at the RF level in the form of a different carrier. However, the preferred method is to add only the audio signal from the modulator 102 to the audio channel of the program produced by the television program source 104. Its output is provided from the hybrid device 106 to an antenna 107 in the form of a propagated signal. It transmits information to one of the antennas on the receiving side via the communication link 108. At the receiving side of the system There is provided a conventional receiver 110, such as a television. The television provides a speaker output that provides an audible signal to the user. This signal is usually related to the program. However, the receiver 110 in the disclosed embodiment also provides an audio output jack (RCA), which is an RCA type jack. This socket is used to provide an audio output signal on line 1 13 which is represented by an audio signal 111. This line 113 provides all the audio received through the communication link 108 to PC1 12 in the audio input port on PC 1 12. However, it should be understood that although a direct connection is shown from receiver 110 to pc 1 12, a microphone pickup (Pc 1 12) may actually be used, which pickup can pick up audio signals. In the disclosed embodiment, the audio signal generated by the advertiser data input device 100 is audible to the human ear 'and can therefore be heard by the user. Therefore, no special filter is required to provide this audio to the pc. Please read the note of Sr before the contest. This page is bound to be printed by the Intellectual Property Bureau of the Ministry of Economic Affairs and the Consumer Cooperatives. (210 X 297 mm) -12- 469390 A7 B7 V. Description of the invention (10) 112 ° PC 1 1 2 can be operated to run programs on it, and its programs are usually stored in a program file area 1 1 6. These programs can be any type of program, such as word processing programs, applications, and so on. In the disclosed embodiment, the program used in this system is called a "browser". P C 11 2 operates a browser program to help access information on the Internet, for example, a global communications network known as the "Internet" or the World-Wild-Web "Web". A browser is an application that uses a hypertext link to access information. This article is a term used to describe the specific organization of information within a data processing system and the way it is presented to users. It uses the power of computers to link information from various sources to provide users with the ability to explore specific topics. The traditional presentation style used in books utilizes an information organization that is limited by the medium, that is, fixed size, sequential pages. However, hypertext systems use a large amount of text or other types of data units, such as image information, graphic information, video information, or audio information, which may have different sizes. The collection of such units of information is called a hypertext document, or where a hypertext document uses information other than text, it is called a hypermedia document. Multimedia communication can use Hypertext Transfer Protocol (HTTP1 '), and files or formatted materials can use Hypertext Markup Language (HTML "). This formatting language provides a mix of text, graphics, sound, video, and hyperlinks to this text, by using HTML to "tagging" a text document. Data encoded using HTML This paper standard applies Chinese National Standards (CNS) A4 specifications (210 X 297 mm) _ 13-^ I n IIII ^ I ^ II »ϊ II l · ^ 1 I- ^ g, ^ II ^ ^ I- n I < Dragon first read the precautions on the back (Fill in this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 4 69 390 ___B7__ V. Description of Invention (11) is often referred to as a " HTML file " Documents and other Internet resources can be accessed through the network, using a network addressing technology that uses a locator called a Uniform Resource Addresser ("URL"), for example, http: / /www.digital.com .. The Internet is one of the most commonly used networks to interconnect distributed computer systems and allow users of these computer systems to exchange data around the world. Those connected to the Internet are many private individuals Network, e.g. Corporate or commercial networks. Standard protocols, such as Transmission Control Protocol ("TCP") and Internet Protocol ("IP"), provide a convenient way to connect to these different networks. "These protocols stipulate that How data is formatted and communicated. As a feature of the Internet, its protocols are stacked in an IP stack. At a higher level of the IP stack, such as the application layer (which uses HTTP), user information Is easier to see, and at lower levels, such as network levels (where TCP / IP is used), the data can only be observed as an envelope or a fast-moving digital signal stream. Stacked The Internet is a standard protocol interface to access network resources, such as servers, files, web pages, mail messages, etc. A way to access network resources is produced by Netscape® and Microsoft Internet Explorer® Browser. Referring now to FIG. 1 again, the user can load the program with appropriate keystrokes so that a browser window will be displayed on a display 118. In the embodiment, the The user can run the browser program on the PC 1 1 2 so that the browser window is displayed on the display 1 1 8. When viewing a more magpie I I ----! Ί i i! L ·! · Order ·! 1 line (please read the note on the back first and then #copybook to buy) The paper size printed by the Shelley Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs applies to Chinese National Standard (CNS) A4 (210 X 297 mm) _ 14 _ A7 A7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs B7__ 5. Description of the invention (12) When the program of love is displayed, the user can also view and display 1 1 8. When an audio signal is received at the receiver 11 and the encoded information input by the advertiser is included therein, the PC 112 will then perform several operations. According to the disclosed embodiment 'the first operation is to obtain audio information in the form of digital data in the received audio signal' and then via a modem connection 114 to transmit this digital data to one of the global communications networks defined position. This connection will be described below. This information will be passed to a private location and instructions related to the location of the advertiser (related to the code) will be transmitted back to the PC 112, and the PC 112 will then generate a communication link to the location so that the user can display it on the display 118 sees the information that its advertisers want viewers to see by putting the tone on the broadcast channel. This information can be in the form of interactive programs, data files, and so on. In the example, when an advertisement appears on a TV ', the tone will be generated and then additional information will be displayed on the display 1 1 8. In addition, a mobile video program can be played on a PC that is received through the network. The mobile video program is actually longer than the advertising segment on the broadcast. Another example would be a sports game that broadcasts tones to allow users to access information that they cannot obtain through the broadcast network, such as additional statistics about sports programs, etc. By using the system described herein with respect to the embodiment disclosed in FIG. 1, an advertiser can control a user's PC 1 12 through the use of tones embedded in a program audio signal. As will be described below, the disclosed embodiment uses specific routing information stored in the PC 1 12 to allow the encoded information in the received audio signal to send this information to the netbook paper. The standard is applicable to Chinese national standards. (CNS) A4 specification (210 X 297 mm) -15- '·! ---- 111 —-i I — l · III Order ·! 11! _ ≪ ^ (please read the "Notes on the back" and then this page) A7 B7 4 69 39 0 V. Description of the invention (13) A desired location on the road, and then allow other routing information to be sent back Go to PC 112 for its control and send PC 112 to the appropriate location regarding the code. Referring now to FIG. 2, there is shown a computer 204 similar to PC 1 12 which is connected to display information on 118. The computer 204 includes an internal audio or "audio" card 2 0 6 to receive and transmit the audio signal through the receiving antenna 10 09 and the receiver 1 1 0. The sound card 20 6 usually contains analog to digital circuits to convert the analog audio signal into Digital signals. The digital signals can then be more easily manipulated by software programs. The receiver 1 10 separates the audio signal from the video signal. A special trigger signal placed in the audio signal of the transmitting advertiser triggers its operation on the computer 2 Proprietary software on 04, which launches a communication application. In this particular embodiment, it is a web browser application placed on the computer 204. The advertiser information encoded in the audio signal is included It is then obtained and appended with the address of a private server placed on the communication network. The remote server address is in the form of a URL. This additional information, in addition to other control codes, is directly inserted into the web browser In the browser application to automatically send to the communication network. The web browser in this embodiment runs on the computer 204 and connects to it through the internal modem 2 08 Network, sending advertiser information to a remote server. The remote server cross-references the advertiser's product information to the address of the advertiser server on the network. The address of the advertiser server is sent via the computer 2 0 4 Back to the advertiser's server. The advertiser's product information is sent back to the computer 2 0 4 to be presented to the viewer on the display 1 1 8. In this particular embodiment, the specific advertiser's product information displayed is Contained in this paper are applicable to the National Standard for Difficulties (CNS) A4 (210 X 297 mm) · 16 _ 'It !! -pack il—Γ — ι order · 1 Kt > it— I line < Please first (Please read the notes on the back of M and fill in this page again.) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Printed by the Consumer Cooperatives of the Ministry of Economic Affairs. As mentioned above, the audio signal can be heard by the human ear. Therefore, the audio signal, such as those emitted from a television speaker, can be input to the sound card 206 through a microphone. In addition, the audio signal need not be an instant Broadcast while being recorded On video tapes, CDs, DVDs, or other media, it can be played back in the future. As high-resolution digital televisions are about to become popular, the audio signals output from televisions can also be digital. Therefore, use Direct input of the sound card for A / D purpose may not be needed, and an alternative interface technology to comply with the digital to digital signal format will be applicable. "Now referring to Figure 3, a source computer 3 similar to PC 204 is shown. It is connected to a global communication network 306 via an interface 304. In this embodiment, the audio signal 1 1 1 is received by the PC 302 via its sound card 206. The audio signal 1 1 1 includes a trigger signal that triggers proprietary software to launch a web browser application on the PC 300. The audio signal 1 1 1 also includes advertiser product information, which is obtained and appended with URL information of an Advertiser Reference Server (ARS) 308. A R S 308 is a system deployed on the network, which is defined as the location to which the data in the audio signal 1 1 1 will be sent. In this way, the data in the audio signal 111 will always be sent to ARS 308 'because a URL is the only one on the network system. A link to ARS 3 0 8 is a database of product codes and related manufacturer URLs 3 1 0. The database 3 1 0 undergoes a continuous update procedure, which is obvious to the user. When the company signs a contract, such as agreeing to this technology, then this paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -17- .Γ--I I I I ------- install! l · — — — Order * -------- line (please read the phonetic ¥ on the back and fill it out first? This page) 4 69 390 A7 B7 V. Description of the invention (15) Manufacturer and product information Add to the database 310 without interrupting the operation of the source PC 3 02 for frequent updates. When the advertiser's server address URL is obtained from the ARS database 310, the request for this URL and specific advertiser's product information is automatically sent back via a web browser on PC 3 02 to the individual Advertiser server to retrieve advertiser product information to PC 3 02. It should be noted that although the present invention discusses a global communication network, this system can also be applied to L A N s ′ W A N s and peer-to-peer network configurations. It should be noted that the disclosed architecture is not limited to a single source PC 3 0 2 but may include most source PCs, such as PC 300 and PC 303. In addition, most ARS 308 systems and advertiser servers 3 1 2 can be implemented, for example, individually, ARS 3 1 4 and advertiser server A 3 16 °. Generally, information processing through communication networks occurs at The network connection systems in this embodiment are as follows. A web browser operating on the source PC 302 sends a message packet to ARS 308 via the path "A". ARS .3 08 decodes the message envelope and executes a cross reference function to obtain the product information encapsulated from the received message to obtain the address of an advertiser server 312. A new message envelope is combined to include the address of the advertiser's server 3 12 and sent back to the source PC 3 2 via the path "B". A "handoff" operation is performed, whereby the source PC 3 0 2 browser resends the information to the advertiser server 3 1 2 only through the path "C", with the appropriate source and destination addresses attached . The advertiser server 3 1 2 receives and decodes the message packet. Advertiser Product Information — — — — — — — — — — — — — III l · III ^ > — — — — — — — (Please read the notes on the back before filling in this page) Ministry of Economic Affairs The paper size printed by the Intellectual Property Bureau's Consumer Cooperatives applies the Chinese national standard (CNS) A4 specification (210 X 297 mm) -18 * 469390 V. Description of the invention (16) 闻 First read and read the note on the back. The advertiser 312 retrieves the requested information from its database and transmits it back to the source PC 302 via the path "D". The source PC 3 ◦ 2 then processes the information, ie, to display it to the viewer. The optional path "E" is discussed below. It should be noted that the disclosed method is not limited to browser communication applications, but can be adapted to other communications through sufficient modifications by those skilled in the art The application program is used to transmit information through the Internet or communication network. Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, printed by Cooperative Co., Ltd. Now refer to Figure 4a, and send it from the source PC 3 0 2 to ARS 3 0 via the path "A". The message envelope of 8 includes several domains. One domain includes the URL of ARS 308, which indicates where the message envelope will be transmitted. The other domain includes the advertiser's product code or other information obtained from the audio signal 1 1 1 , And any additional overhead information needed in a given process. The product code provides an address to the advertiser server 3 12 which is placed in the database 3 10. Yet another domain includes the source Network address of PC 3 0. Generally, network transmission is implemented with information encapsulation, and each encapsulation provides a destination address, source address, and data. These encapsulations are used to communicate with Network transmission protocol Change. Although the protocol used in the disclosed embodiment is a traditional series of protocols generally known as TCP / IP, it should be understood that any protocol that provides similar basic functions can be used, subject to its main conditions as one The browser can pass the routing information to the desired URL in response to a keystroke entered into a PC. However, it should be understood that any of its protocols can be used, with the main condition that a browser can pass product information to all Desired URL in response to a keystroke entered into a PC. In the context of the present invention, "message encapsulation" refers to (This paper size applies the Chinese Standard (CNS) A4 specification (210 X 297 public) Li> -19- 69 390 A7 _B7__ 5. Description of the invention (17) and includes) the destination URL, product information, and source address, even if there is more than one single envelope must be transmitted to achieve this transmission. Upon receiving When the message encapsulation 400 is from the source PC 302, ARS 308 processes the information according to the instructions embedded in the overhead information. ARS 308 will explicitly obtain the product code information from the received encapsulation 400, and once obtained This product code information will then be decoded. Once decoded, this information is then compared with the information contained in ARS Advertiser 3 10 to determine if there is a u hit ". If there is no one representing a match " adaptive ", the information is sent back to the browser that indicated this condition. If there is an" adaptive ", an envelope is combined, which includes the address of the source PC 3 02, and its indication source PC 3 0 2 Information on how to access (directly in a "cross-zone transfer" operation) another location on the network of an advertiser server 3 1 2. This type of structure is quite traditional with a browser (such as Netscape ® and Microsoft Internet Explorer ®), and the source PC 3 0 2 can then access the advertiser server 3 1 2 instead of displaying information from ARS 308. The ARS 308 transmits the packet 402 back to the source PC 302 through the path. Referring now to FIG. 4b, the message envelope 402 includes the address of the source PC 302, the URL of the advertiser server 3 12 embedded in the instruction code, and the URL of the ARS 308. When receiving the message envelope 402 from the source PC 302, the message envelope 402 is disassembled to obtain the relevant routing information to combine a new message envelope 404. Its web browser running on the source PC 302 is now directed to obtain product information through the path "B ", which is related to the information that the paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -20- '— — — (— — — — — — — If — — — — — — — — — — — — — —I — < Please read Note f on the back, then Yin, this page) Ministry of Economic Affairs Printed by a member of the Intellectual Property Bureau and printed by a consumer cooperative 4 69 390 A7 ____ B7 V. Description of the invention (18) Please «Precautions to read and then shovel» The specific advertiser's server embedded in this page is enclosed in 4 0 4 Location information of the device 3 12. Now referring to FIG. 4c, the processed message envelope 4 0 4 includes the URL of the advertiser server 3 1 2, the requested data of the product information, and the address of the source PC 302. Upon receiving The message envelope 404 is from the source PC 302 when the 'advertiser server 3 1 2 disassembles the message envelope 4 0 4 to obtain the requested information of the product information. The advertiser server 3 1 2 then retrieves specific product information from it Database and transfer it back via path "D" Source PC 3 0 2. Referring now to FIG. 4 d, the message packet 4 0 6 of this particular process includes the address of the source PC 302, the requested information, and the URL of the advertiser server 3 12 2. Optional, ARS 3 0 8 can directly request to the advertiser server 3 1 2 through the path "quote" to perform one of the product information. In this mode, the employee ’s cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints A R S 3 0 8 to send information to the advertiser ’s server 3 1 2 to indicate its contact source PC 302. However, this is unconventional and requires more sophisticated software control. This processed message envelope 408 is shown in Fig. 4e, which includes the URL of the advertiser server 3 12, the requested data of product information, and the address of the source PC 302. Because the product information is not sent back to the ARS 308 but directly to the source PC 302 ’, the message envelope 408 requires that its return address be the address of the source PC 3 02. The product information is then directly transmitted to the P C 302 through the path " D ' '. Referring now to FIG. 5, the method for detecting and obtaining product information is as described below. In decision block 5 00, the operation—source PC 302 This paper size is applicable to the National Standard for Difficulties (CNS) A4 (210 X 297 mm) -21-Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy A7 / Q λ9 0 ___ Β7 V. Description of the Invention (19) (similar to PC 204) A special trigger signal monitored by one of the resident's private applications supervising the audio input. When this trigger signal is detected, the data following the trigger signal is decoded for further processing, in function block 502. In function block 504, the data is buffered for further manipulation. In decision block 506, a decision is made as to whether the information about it can be properly identified. If it is not, the program flow continues via the MN "signal to function block 5 2 0, where this data is discarded. The program in function block 5 2 2 then signals the transmission of the data. The system then waits for the next trigger The signal is in decision block 5 0 0. If it is properly identified in decision block 5 6, the program flow continues through the signal path, where the data is then used to launch the web browser application, as in function block 5 As shown in 0 8. In function block 5 1 0, the web browser receives the URL data, which is then automatically sent via the computer modem 2 0 8 to the web interface 3 0 4 and finally to the web 306 In function block 514, the ARS 308 responds by returning the URL of the advertiser server 3 1 2 to PC 3 02. In function block 5 16 it is received by a web browser running on the source PC 3 02 Advertiser URL information from ARS 3◦8 and transmit the URL of the product file to the advertiser server 3 1 2. In box 5 1 8 the advertiser server 3 1 2 responds by sending the product information to the source PC 3 0 2 to benefit from. Users can get The benefit of this architecture is only by downloading proprietary software over the Internet. Other methods for obtaining software are well known, such as' by CD, disc, or preloaded hard disk., — — — — — — — — — 1—! — Order III. — — —I! _ ≪ Please read the precautions on the back before 浐 '*-. This page) This paper size applies to Chinese national standards (CNS > A4 specifications (210 X 297mm > -22-Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 4 6 9 39 0 A7 ____ B7 V. Description of the Invention (20) Reference is now made to Figure 6 showing the procedures that ARS 3 0 8 may encounter Flowchart 'When receiving a message packet of 400 from the source PC 302. In decision block 600, ARS 308 checks the reception of its message packet of 400. If a message packet of 400 is not received' then The program flow moves along the "N" path to continue waiting for the message. When receiving the message packet 400, in function block 602, ARS 308 decodes the message packet 4 0 0. The product code is then taken out separately in the function block. 6 Ready to match the product code in 0 4 with the appropriate one in 3 1 0 Advertiser server address. In function block 6 06, the product code is then used by a lookup table to retrieve the advertiser server 3 12 URL of the individual product information contained in the audio signal data. In function block 608, ARS 3 08 then combines the message packet 402 to be transmitted back to the source PC 302. Function block 610 instructs it to send the message packet 402 back to the source PC 302 through the path " B .... Referring now to FIG. 7, there is a flowchart showing an interaction process between the source PC 3 02 and the advertiser server 3 12. In function block 700, the source PC 302 receives the message packet 402 it returns from the ARS 308 and starts decoding the message packet 402. In function block 702, the URL of the advertiser's product information is obtained from the message packet 4 0 2 and stored to insert the message packet 4 0 4 to the advertiser server 3 1 2. The message envelope 4 0 4 is then combined and transmitted by the source pc 3 0 2 to the advertiser server 3 1 2 via the path "CB. At function block 704. When the source PC 3 02 waits at function block 706, Advertiser server 3 1 2 will receive the message envelope 4 0 4 from the source This paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 mm) -23--III I --- — — — — — — '11 — — — — — — — — ———— I (Please read the notes on the back before clicking this page) A7 d69 390 ___B7 _ V. Description of the invention (21) PC 302, in function block 708, And disassemble it. The product information location is then obtained from the message envelope 4 0 4 in the function block 7 1 0. The specific product information is retrieved from the advertiser server 3 1 2 to be transmitted back to the source PC 302. In function block 712, the product information is combined into a message envelope 406 and then transmitted back to the source PC 302 through the path "D". In function block 714, the source PC 3 0 2 is returned, which is contained in Advertiser product information received in the message envelope 4 0 6 from the advertiser server 3 1 2 is then fetched It is processed in function block 7 1 6. Now referring to FIG. 8, after receiving a trigger signal, a web browser application on a source PC 302 is automatically launched and the computer displays 800 to present a browser. Page 8 0 2. The proprietary software running on the source PC 3 0 2 processes the audio signal data after it has been digitized via the sound card 2 06. The software properly prepares the data for direct insertion into a web browser by Obtain the product information code and attach keystroke data to this information. First, a URL page 8 0 4 is opened in response to a C tr 1 -0 command added by proprietary software as the first string. Open URL page 8 0 4 The cursor is automatically placed in a field of 8 0 6, in which additional keystroke data following the C tr 1 0 command will be inserted. After the URL web page 8 0 4 is opened, the preface of this agreement is http: // be Insert 806. Next, the URL information about the location of ARS 308 is inserted into the domain 806. Following ARS 308 URL, the data is the character /? To allow it to immediately follow the input of the variable after the /? Character. Implement here In the example, the subsequent variable is audio The size of the capital paper of the products received in the No. applies to China's eight standard (CNS) A4 specifications (210 X 297 mm) · 24-ill -------- install ·! Ί II order · I (please first (Please read the precautions on the back to protect this page.) Printed by A7, Shelley Consumer Cooperative, Intellectual Property Bureau, Ministry of Economic Affairs

Printed by a member of the Intellectual Property Bureau of the Ministry of Economic Affairs and a Consumer Cooperative. V. Invention Description (22) Code. The product code information also provides cross-reference information to obtain advertiser URLs from the ARS database 3 1 0. Next, a carnage loopback is added to transfer u R L / product data and close window 804. After the message packet 400 is transmitted from the source PC 3 0 2 to the ARS 308, it is processed quickly from the ARS 308 'to the source PC 302, to the advertiser server 3 1 2, and back to the source PC 3 0 2' It happened and it was clear to the viewer. At this moment 'the information that the next viewer sees is product information, which is received from the advertiser server 3 1 2. Referring now to FIG. 9 'there is a block diagram showing a more simplified embodiment. In this embodiment, a video source 902 is provided, which is operable to provide an audio output on an audio cable 901, which provides routing information referred to by reference numeral 904. The routing information 9 0 4 is basically information contained in the audio signal. This is a coded or embedded signal. An important feature of the routing information 9 0 4 is that it is automatically output in real time as a function of broadcasting a video program received through the video source 9 0 2. Therefore, whenever the program is broadcast to the user 908 in real time, the routing information 904 will be output whenever the producer of the video wants it to be shown. It should be understood that the box 902, which represents the video source, can be any type of media, which will cause routing information to be output. This could be a cassette player, a DVD player, an audio cassette, a CD ROM, or any such media. The only thing that matters is this program, issued by the manufacturer *, where users 9 0 0 observe it in a continuous or mobile fashion. The routing information 9 0 4 is embedded at a specific point in the program selected by the manufacturer and is output. Ϊ 1 I--1! — 11-pack * I! I order I i II —-ί 锖 Read the precautions on the back before printing this page) This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -25-Printed by Shelley Consumer Cooperatives, Bureau of Intellectual Property, Ministry of Economic Affairs 4 6 9 39 0 A7 ___ B7 V. Invention Description (23) The audio information is then sent to a PC 906, which is similar to the one in Figure 1 PC 1 1 2. A user 9 08 is connected to a pc to receive its information, and a PC 906 is connected to a display (not shown) ° PC 9 0 6 is connected to a network 9 1 0, which is similar to the network 306 in FIG. 3 . This network 9 10 has a plurality of nodes on it. One of the nodes is a PC 906, and the other node is represented by a network node 9 1 2 to represent remote information. The purpose of this embodiment is to access remote information for display to the user 908, by transmitting the routing information 904 from the video program in box 902. This routing information is utilized to allow PC 9 0 6 (which has a network "browser" function) to be displayed to the user via the network 9 1 0 "grab " remote information on node 9 1 2 9 0 8. This routing information 9 0 4 is in the form of an embedded code in the audio signal, as described above. Now referring to FIG. 10, there is a more detailed block diagram showing one of the embodiments of FIG. 9. Here In the embodiment, the PC 906 is divided into a pair of nodes, a first PC 1002 and a second PC 1004. The PC 1002 is located on a node connected to the user 908, and the PC 1004 is located on another node PC 1004 represents ARS 308 of Figure 3. PC 1004 has a database 1006 connected to it, which is basically an advertiser database 310. Therefore, three nodes on the network 9 10 are required to implement the disclosed embodiment That is, PC 1002 'PC 1004 and remote information node 9 12. Routing information 904 is used by PC 1002 to send to PC 1004 to determine the location of remote information node 912 on network 910. This is sent back to ----- — — — — If — — *. I — — Order (please read the precautions on the back to reproduce (This page) This paper standard is applicable to 0 Family Standard (CNS) A4 specifications (210 X 297 male *)-26-A69 39〇 A7 B7 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (24) PC 1002 directly connects to the remote information node 912, and retrieves information from there to the user 908. The routing information 904 basically constitutes the main routing information. Now referring to FIG. 11, there is shown its network envelope How to be formed to send the main routing information to one of the PCs 104. A schematic illustration. Generally, the main routing information occupies a single domain, and its main routing information is then combined into a data packet with subordinate routing information for transfer to the network. Road 9 1 0. This is described in detail above. Referring now to FIG. 12, there is another embodiment shown in FIG. 9. In this embodiment, the video source 9 0 2 is associated with an optical area 1 2 0 2 An embedded video code is arranged in its optical area 1 2 0. The embedded video code can be quite complicated or simple as a grid of black and white areas, and each area in the grid can have a black To represent a logic & quo t; 1 "or a white area to represent a logical κ0". This will allow a digital chirp to be placed in the optical area 1 2 0. A sensor 1 2 0 4 may then be provided to sense the video code. In the above example, this will only require one column of optical detectors, one for each area in the grid to determine whether this is a logical "1" or a logical "" state. One of the sensed videos is then output to PC 906 for processing to determine the information contained therein, and the information contained therein constitutes the main routing information 904. After that, it is processed as described above with reference to FIG. 9. Referring now to FIG. 13, there is a block diagram showing an embodiment in which the outline of the user can be passed to the original user or manufacturer. PC 906 is related to a profile database 1 3 0 2 and its profile database 1 3 0 2 can be applied to Chinese paper standard (CNS > A4 specification (210 X 297 mm)) -27-ΊΙΙΙΙΙΙΙΙΙΙΙ ----- I 1 ----- (Please read the precautions on the back first and then the page > ^ 69 3 9 〇 Α7 Β7_ V. Description of the invention (25) (Please read the "Precautions on the back" (Revisit this page) to save the user's 9 0 8 contour. This contour is generated when the program (after initial installation) requests information to be entered to start the program. In addition to the contour, there is also a unique ID, which is Provided to the user 9 0 8 for connection with the browser program running on the PC 9 06. This is stored in a storage location represented by a box 1 3 0 4. This ID 1 304 can be accessed as a The remote location is like a "cookie", which is information stored in one of the accessible locations in PC 906. The accessible location can actually be accessed by a remote program running on a remote node. The ARS 308 was printed by the Shelley Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, which basically consists of Figure 1. PC 1004 of 0, which is operable to be associated with a contour database 1 3 0 8, this contour database 1 3 0 8 is operable to store the contours of all users. The contour database 1308 is all that it can be attached to the system A combination stored in the profile database 1 3 0 2 of PC 906. This is different from the information stored in the database 3 1 0 (advertiser's database), which contains an intermediate destination table. When the main routing information 9 When the routing information in 0 4 is passed to ARS 308 and obtained from the original data envelope, the search procedure described above can then be executed to determine where this information will be sent. Profile database 1 3 0 2 is then used for each process, where each process in the form of routing information received from the main routing information 904 is compared with the destination table 310 to determine which manufacturer's relationship is associated with it. The associated ID 1 304 transmitted by the routing information in 9 0 4 is then compared with the profile database 1 308 to determine whether a profile associated with it is available. This information is stored in the processing database 1 3 1 0 such that ' In the future, the paper size of the paper is applicable to the main routing information for each reception. The standard (CNS) A4 (210 X 297 mm) _ 28-Printed by the Intellectual Property Bureau Employee Consumer Cooperative of the Ministry of Economic Affairs 469 39〇at Β7 5. The routing code in the form of information in (26) 904 will be associated with IDs 1304 of each PC 906. The related profiles in database 1308, which are stored related to I ds 1 304, can then be combined and transmitted to a user for reference by one of the user nodes 1 3 1 2 on the network 9 1 0 = ARS 308 can This work is performed in two modes, an immediate mode or a non-immediate mode. In real-time mode, each time a PC 9 0 6 accesses the advertiser database 3 1 0, the user's profile information is uploaded to the user node 1 3 1 2. At the same time, the billing information is generated to the user 1 3 1 2, which is stored in a billing database 1 3 1 6. Therefore, ARS 308 can inform the user 1 3 1 2 about each process and those processed bills, and also provide the user 1 3 1 2 about who is accessing the routing information field 9 0 4 about a specific routing code. Product ad outline information | as described above. This information (once combined) can then be transmitted to the user 1312 and also reflected in the billing information and stored in the billing information database 1316. Referring now to Fig. 14, there is shown a flowchart describing the operation of storing the user's profile. The program is started in block 1 40 2 and then advances to a function block 1 4 0 4 where the system will prompt the contour at the start of the system. This initiation is a function that is set to activate whenever a user initially loads the software he or she is provided with. The purpose is to generate a user profile in addition to the setting information. As soon as the user performs this action, the program will reach a decision box 1406 to determine whether the user provides basic or detailed information. This is user selectable. If basic is selected, the program will reach a function block 1 4 0 8 where -II ------ — 1 I ------ 11 11 — — — — — 蹐 Read the note on the back first Matters are also described on this page.) This paper size applies to the National Standard (CNS) A4 (210 X 297 mm) -29-

Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, Shellfish Consumer Cooperatives S 469 39〇 A7 B7 V. Description of Invention (27) The user will enter basic information, such as name and serial number and possibly address. However, in order to stimulate the user to enter more information, the original prompts in the function box 1440 will provide such as coupons, discounts, etc., if the user is willing to enter additional information. If the user selects this option ’, the program will go from decision block 1 4 0 6 to a function block 1 4 1 0. In function box 1410, the user is prompted to enter specific information, such as work, income level, general family history, demographic information and more. Any amount of information can be collected in this specific function block. 0 Once all information is collected, whether it is in basic mode or a more specific mode, the program will then reach function block 1 4 1 2 where this information Stored locally. The program then reaches a decision box 1 4 1 4 to connect to the host or ARS 308. Usually, the user is prompted to decide whether he or she wants to send this information to the host at this time or later. If he or she chooses the "B option in the future," the program will reach a function block 1415 to prompt the user to send this information at a later time. In the disclosed embodiment, the user will not be able to use the software until the contour information is Send to the host. Therefore, the user may have to activate this function at a later time to connect with the host. If the user has chosen to upload profile information to the host, the program will reach function block 1416 to start the connection process and then reach a Decision block 1 4 1 8 determines whether the connection was successful. If unsuccessful, the program will follow a path to a decision block 1 4 2 0 which will advance to an error block 1 4 2 2 or return to the connection Decision block 1 4 1 8 This paper size applies to Chinese national standards (CNSXA4 specifications < 210 X 297 public shame) _ 3〇- — — — — — — — — — — — — — — — — — — — — — — — — — — (Jing first read the notes on the back and then reprint the page) Printed by Shelley Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 469 390 A7 _ B7 V. Description of Invention (28) Input. Once connected, the program will then follow the ~ "Y" path from decision block 1 4 1 8 to a functional block 1 4 2 8 to send its profile information with the computer or user ID to the host. This ID 'As mentioned above, it is basically a "biscuit" in the computer, which is accessed by the program when it is transmitted to the host. This program will then reach a function block 1 4 3 0 to start the program and make At a later time, it can be operated without all the setting information. Generally, all the operations of this flowchart are performed by a "wizard", which guides the user through the setting process. Once completed, the program will arrive One completes the block 1 4 3 2. Now referring to FIG. 15, there is shown a flowchart to describe the operation of the host when it receives a process. This program is started at the beginning of block 1 5 0 2 and then proceeds to the decision block 1 5 0 4, which determines whether the system has received a routing request, that is, routing information 9 0 4 in the form of tones, etc., which is embedded in the audio signal as described above with reference to Figure 9. The program will wrap around Input decision block 1504 routes until the request has been received to stop at this point, the program will follow the "Y ". Path to a function block 1506 to receive the primary route information and user I D. Basically, this main routing information is obtained from the audio tone, except for the user ID. The program then reaches a function block 1508 to find its manufacturer URL corresponding to the main routing information received, and then sends back the necessary command information to the originating PC 108 to allow the PC to connect to the purpose of the main routing information Ground. After that, the program will reach a function block 1510 to update the current processing database 1 3 10. Usually ‘route information 9 0 4. will be stored as a single domain with associated I D s. As mentioned above, the outline capital paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -31--11 — — — — — — — — —! 11! 1111 ^ · 11 — II — I — < Please read "Notes on the back of the book before _ W this buy) 4 69 390 A7 _ _ B7 Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs of the People's Republic of China (5) Invention Notes (29) The database has been linked to the system For detailed profiles of each user, this system has activated software related to their ID. Because I d is transmitted with the associated and routing information ', the one stored in the processing database is the routing code, which is the associated and all I D s transmitted to the system associated with that particular routing code. Once this processing database has been updated 'as described above, the processing can be transferred back to the user on node 3 12 with detailed contour information from the contour database 1 3 08. The profile information can be transmitted back to the user or manufacturer in node 312 in real time or non-real time. A decision block 1 5 1 2 is provided to accomplish this, which determines whether the transmission is immediate. If it is real-time, the program will follow a "Y " path to a function block 1 5 1 4 where the information will be immediately passed to the manufacturer or user. The program will then reach a function block 1 5 1 6 The bill for that particular manufacturer or user will be updated in the billing database 1316. The program will then reach an end box 1 5 1 8. If it is not real-time, the program moves to a path along w N ” Function block 1 5 2 0, where a later transmission is set and it is generated in the processing database. In either case, the processing database will generate information related to a particular routing code. With an instant process, it is possible for a manufacturer to publish an advertisement in a magazine or place a product on a shelf at a particular moment. The manufacturer can then monitor the moment when the advertisement or product is purchased. Of course, ‘they have to watch it through a computer, it ’s going to cause some delay. However, manufacturers can get a very immediate perspective on what a product is moving. For example, 'If a Coke manufacturer wants to provide a promotional advertisement on (for example) TV,' its finger '--- I--II —-------- II Order · 11111! * 5 ^ < Please first 《Notes on the back of the reading again Yin \ This page） This paper size is applicable to the National Standard B (CNS) A4 (210 X 297 mm) -32-Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 4 69 39 0 A7 _ B7 V. Description of the invention (30) Shows that a new Coke is about to go on sale and the top 1,000 buyers who have scanned their code into the Internet will receive some kind of discount, such as a chance to win a trip Traveling to a famous resort in Florida or some other excitement, the manufacturer will be very aware of the status of the ad being received. In addition, advertisers will know where the acceptable market is. If an advertiser, for example, had a television ad in ten cities and received an overwhelming response from one city, but received an extremely poor response from another city, he would tend to believe in one of his poor responses The city is not a good market or the advertising media he chooses is very poor. Because advertisers can get a fairly immediate response and are also satisfied with their demographic response to responders, very important information can be obtained in a relatively short time. It should be noted that the disclosed embodiment is not limited to a single source P C 3 ◦ 2, but may include a large number of connected source computers via a global communication. In addition, the embodiment is not limited to a single ARS 308 or a single advertiser server 3 1 2, but may include most ARS and advertiser systems, which are individually represented as ARS 3 1 4 and advertiser server A 3 1 of 6 joined. It should also be noted that this embodiment is not limited to global communication networks, but can also be used in LAN, WAN, and peer-to-peer configurations. It should also be noted that the disclosed embodiments are not limited to a personal computer, but can also be applied to, for example, a network computer (Network Computer "NetPC "), a reduced version of the PC, or anything that allows user interaction and Interface to information source system. A typical application of the above technology is to provide a trigger event at 1 — — — — — — — — — — — III — — — — (Please read the “Cautions on the back” first (Revisited on this page. X page) This paper size is in accordance with China National Standard (CNS) A4 (210 X 297 mm) -33- A7 469 390 ______B7____ 5. Description of the invention (31) During a program, such as a sports event. In the first example, this can be generated by an advertiser. It is conceivable that it is intended to make extensive use of this time period due to the advertising cost of high-rated sports programs. For example, if an advertiser has 15 seconds of advertising time , They can insert a tone containing routing information into their program. This routing information can then be output to the user's P c, which will cause the user's p C to pass Online, obtain information from a remote location that is usually controlled by the advertiser. This can be a longer form of advertisement than it contains. In addition, this can be an interactive type of advertisement. An important aspect of the interactive pattern between the actual dissemination of embedded routing information and the manufacturer's website is the fact that the profile of the user's PC and the user itself is provided in the information. Therefore, an advertiser Get real-time information about the number of people who are watching their particular ad, as well as information about those people ’s background, demographic information, etc. This can be a very valuable asset for advertisers. In another example The producer of a program, whether it is a broadcast program, a program embedded in a video tape, CD-ROM, DVD, or cassette, can allow users to automatically access additional information that is not displayed on the screen. For example, in a sports event, various statistics can be provided to the user from a remote location, and only the viewer can watch the program. When these statistics When provided, the advertiser may be provided with demographic information and background information about the user. This may be important when, for example, the user may record a sports program. If the manufacturer perceives that the program is being used Output from a device at a later time than when it is actually broadcasting 'then this allows advertisers to actually see that their program is still being used and what paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 male dragon) -34- • IIIII — — — — — — II —---- --line (please read the “Precautions on the back” and then * 'this page) Printed by the Consumers ’Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Shelley Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economics and Industry 4 6 9 390 A7 B7 V. Invention Description (32) People are using it. On the other hand, the communicator can decide the same thing as above and actually ask the advertiser for an additional total amount for subsequent broadcasts. This is due to the fact that its routing information, automatically via a PC and a network, will provide advertisers with other media that indicate when the actual information is being disseminated. Other types of media that can be used with the above embodiments are, for example: advertising (as discussed above), competitions, games, news programs, education, coupon promotions, demonstration media (samples), photos, all of which are Can be distributed on a private website or a public website. This will provide the ability to allow real-time interfaces and network and remote locations to obtain routing information while allowing real-time billing and checkout. Referring now to FIG. 16, there is a general block diagram showing an disclosed embodiment. A bar code scanning stick 1600 is provided to the consumer by a stick dispenser and is associated with the dispenser via a stick ID stored therein. Stick 1 6 0 0 is sold or freely distributed to consumers for use with their personal computer systems. ≫ As more and more products are sold using bar codes, it can be seen that a person with a stick 1 6 0 Users of 0 can scan the barcodes of many products for more information. Information about these products can be immediately presented to the user from the manufacturer via the user's computer 3 02. In addition to displaying only products that are of interest to the user, the stick distributor may include additional advertising information to display to the user, such as information about other promotions or products offered or sold by the stick distributor. Similarly, 'advertisers can provide a catalog of advertisements or information in newspapers or periodicals' where the user only needs to scan the barcode associated with the advertisement using a stick 1600 to obtain further information. A paper source 1 6 0 2 is provided, which contains an advertisement 1 6 0 4 — till — · — — — — • * 11 — 1 — * 1111111 < Please read the notes on the back before dreaming this page) This paper Standards are applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) -35-Printed by Shelley Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 469 390 A7 — ___ B7 V. Description of Invention (33) and ~ Related Bar Code 1 6 0 6. (Note that the disclosed concept is not limited to scanning the barcode 1606 from the paper source 1602, but can also be operated to scan the barcode 1606 on the product itself. At the same time, the stick 1 600 can be any type of device that will scan Any type of image with information encoded in it.) Further explanation of the application and operation of the barcode scanning stick 16 0 0 and the use of barcode information can be found in the pending US patent application serial number 09/151, 471, date of application The name is "METHOD FOR INTERFACING SCANNED PRODUCT INFORMATION WITH A SOURCE FOR THE PRODUCT OVER A GLOBAL NETWORK" for September 11, 1998. This application is hereby incorporated by reference for its completeness. After obtaining the stick 1 6 0 0 Since the stick assigner, the user connects the stick 1600 to their PC 302. During a scanning operation, the stick 1 6 0 0 reads the barcode data 1 6 0 6 and the stick ID to a "Wedge" interface 1 608 is converted into keyboard data, and the keyboard data is transferred to the keyboard input port of PC 3 0 2. The importance of stick ID will be discussed in more detail below. The wedge-shaped interface 16 0 8 is only an interface box containing a circuit, which can accommodate input from scanning 1 600 and a computer keyboard 16 1 0. This only allows information scanned by the stick 1600 to be entered into the PC 302. In the disclosed embodiment, the wedge interface 16 0 8 will convert any information. The data output from the stick 16 0 0 is transferred to the wedge interface 16 0 8 to be converted into keyboard data that can be easily recognized by the PC 302. Therefore, the .600 does not need to be connected to a separate port on the PC 300. This paper size is applicable to the standard of Chinese maiden house (CNS) A4 (210 X 297 mm) -36-.------------- Packing 1— nnn tr ------ --- line (please read the note on the back, and then click on this page) Printed by the Shellfish Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 4 69 390 A7 _ B7 V. Invention Description (34) The data was identified as a series of Keystroke. However, the output of the stick 1600 can be input in any way compatible with PC 3 0 = when the scanner data is not received, the wedge interface 16 0 8 only acts as a passing device for the keyboard data from the keyboard 16 1 0 . In any case, the information is ultimately processed by a processor in the PC 302 and can be presented to the user on a display 1612. The wedge interface is operable to provide decoding of one of the barcodes and to convert the barcode to keystroke input. During operation, the product barcode of the product is provided in the form of a barcode 1 6 0 6. This barcode 1 6 0 6 is a product's "chain (1 ink)". The disclosed embodiment is operable to connect the product information contained in the barcode 1 6 0 6 with the web page of the manufacturer of the product by Use barcode 1 6 0 6 for the product "identifier". The program operated on PC 3 0 2 provides routing information to ARS 308. After starting the browser on PC 302, and connecting to ARS 308 through GCN306 ', its ARS 3 0 8 then performs the necessary steps to make the browser connect Go to the manufacturer's website and provide an accounting procedure, as described in more detail below. The barcode 1 6 0 6 itself is not compatible with any kind of communication network. It is mainly provided in a retail type setting. Therefore, the information contained in the 'barcode 1 6 0 6 itself does not allow any function other than product identification, it is assumed that someone has a database 1 6 1 4 containing information about the association between the product and the bar code 1606 . The wedge interface 1 6 0 8 is operable to decode the bar code 1 6 0 6 to extract the encoded information therein, and the information about one ID of the stick 1 60 ◦ is attached to this paper. The paper dimensions are applicable to China Standard A (CNS) A4 specifications ( 210 X 297 mm) -37-I! ---- IIIII · 1111111 ^ «———— — — 1 — (Jing Xian W read the note on the back of the page and then 1 'this page) Δ 9 3 9 〇 α7 _; ___ Β7__ 5. Description of the Invention (35) Added to the decoded barcode. This information can then be passed to A R S by a program resident in PC 3 02. This is caused by its intermediate routing information stored in the program to indicate which node's scanning barcode information on G C N 3 06 should be transmitted to, ie, ARS 308. It is important to note that the information in its barcode 1 6 0 6 must be converted from its optical image to data, which is then finally entered into the keyboard input port of PC 3 0 2 and converted to compatible with PC 3 0 2 Data of the resident communication software (in this example, the language is HTML to insert a browser program). When the scanning information is input to PC 300, the resident program starts the browser program and then combines a communication package, which includes the URL of ARS 308, the stick ID, and the user ID. If other types of communication programs are used, they will need to be converted to the same language as the program. Of course, a user can actually type the information on the barcode 102 and then append the appropriate intermediate routing information to it. As will be discussed below, the attached intermediate routing information is the U R L of ARS 3 0 8 configured on GCN 3 06. As part of the architecture using the stick 1600, the PC 302 leads the stick software, which is operable to interpret the data transmitted from the stick 1600 and generates a message envelope with scanned product information and stick ID, routing information , And a user ID identifying the user location of the stick 1 600. The stick software The stick software is loaded on p C 3 0 2 and runs in its background. In response to receiving a scanned barcode 1 6 0, the wedge interface outputs a one-click code (for example, A L T-F 1 0) to bring the stick software into the background to interact with the operating system. The stick program then inserts the necessary information into the browser program Ί—ι—ilf! I! — I order · I ί I! (Please read the note on the back before reading this page *) Employee Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs The printed paper size is in accordance with the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -38-Printed by the Shelley Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 9 39 〇 Α7 __Β7_ V. Description of the invention (36). The message envelope is then transmitted to the interface 3 04 through the global communication network 306 to ARS 308 ° ARS 308. The message envelope is enquired and the AR database 3 1 0 is used to perform a search function. If a specific parameter is found that matches the message envelope, a return message envelope is sent back to the PC 302 for processing. The stick program that operates on the PC 302 divides the browser window displayed to the user into several separate areas. This is for the purpose of presenting information to the user about the choices in each individual area (also known as a "box"). The selected information includes: the product information requested by its user by using the bar 1 600 to scan the bar code 1 6 0 6 and the information about the bar distributors who have identified the company associated with the specific bar 1 6 0 0 Information, and at least one or more other boxes may be advertisements for other products sold by the stick distributor. Note that the ads displayed by the stick distributor may be related to the product of interest or may be completely irrelevant. For example, if a user scans the soda bar code of a company A for 1660, the stick distributor may generate an advertisement of a new soft material sold by company A, that is, its seller. On the other hand, the stick distributor can also organize the display of information to the user so that a user requesting product information for the X product can obtain the requested information for the X product along with another advertisement for the Y product. Basically, the stick distributor can freely generate any advertisement to the user in response to the user requesting product information. The reply message from MARS 308 to PC 302 is encapsulated and then transmitted back to the advertiser server 3 1 2 through GCN 3 06. Advertiser server 312 reorganizes the message envelope and appends specific product information for transmission back to PC 302. Upon receiving specific advertising information, the paper size of this paper applies the China National Standard (CNS) A4 specification (210 X 297 mm) -39-------------- installation ------ —Order -------— line (please read the meaning of item ii on the back and then the page on this page) A7 B7 469 390 V. Description of the invention (37) When it is reported to the server 3 1 2 and PC 302 continues Retransmit a message to the stick distributor's website 16 16 and the e-commerce website 16 1 8 to obtain the information it needs to include in a browser window that will be displayed to the user. Therefore, the stick 1600 is related to the stick distributor with a stick ID, so that in order to obtain information about the specific product, scanning a product barcode 1 6 06 generates more than one response from more than one on GCN 3 06 The remote site = the stick ID stored in the stick 1600, which establishes the relationship with the stick assigner. The proprietary stick software operating on PC 30 2 operates to decode the barcode information and stick IDs it receives from the scans of the stick 16 0 0 and the wedge interface 16 0 8 and also provides a unique user ID to create the stick 1 6 0 0 user's location. The stick software also combines message encapsulation and works with built-in communication software (eg, a browser) to automatically send messages through GCN 306 so that more than one remote site on its GCN 306 sends back information to be included To present to the user. Referring now to Fig. 16a, there is an additional process showing the flowchart of Fig. 14 to register an input device. In one embodiment of the present invention, the same user ID is connected with ARS 308. As mentioned above, each user, when they first contact ARS 308 and generate their user profile to launch their software, defines a user ID to be stored in their PC resident software. This user ID, as described above, is used to identify the PC 302 to ARS 308 whenever a process is performed. This is used to update the profile information in the database 3 1 · 0 among other functions. However, when an input device, such as a stick of paper, applies the Chinese Standard (CNS) A4 specification (210 X 297 male *) -40- II ------- 1111 ---- 11 — I ^ -1 ulm »^-(Please read the precautions on the back before uv:,., This buy) Printed by the Intellectual Property Bureau of the Ministry of Economy Employee Consumer Cooperatives Printed by the Intellectual Property Bureau of the Ministry of Economics Printed by Shellfish Consumer Cooperatives 469 39 0 A7 ______ B7 V. Description of the invention (38) An input device in the form of 16 0 0, when used, there are several ways to identify the stick 16 0 0. One of them can utilize the only stick ID of the link 1600, as will be described later. The other is to generate a stick I D in a software program operated in P C 3 02, whose operation p c resides in the background program as described above. In the case where ID is generated in the program, reference is made to the box 1410 and its continuation of FIG. 14. After the user has entered extremely specific information, work, history, and demographics, etc., the system will then prompt the personal information about the input device, as shown in a function box 1630. This prompt will basically ask if the user has an input device to read a machine-readable code or to sense an audible signal. It may be necessary to know whether the user has received an audible code from a broadcast system, such as a television, or whether the stick 1600 has been used to scan a machine-readable code in the form of a barcode. The program block will then proceed to a function block 1 6 3 2 in which various input device types are presented to the user (returned from the ARS 308 via the network 3 0 6), and then the user selects the What is the type of input device. For example, it may be a scanning stick, it may be an audio input device, or any other type of device that allows the input of information. For example, it is conceivable that its only stick ID is a type of tool that is used in conjunction with a program as an input device. The only stick ID can even be a disc drive idea, in which the stick ID will be generalized into a tool ID. Once the type of the input device is entered, it will not be asked which type of device is attached, such as the type of the scanning rod 1600. The system will then ask the distributor about the stick 1600. Of course, as mentioned above, 'Stick------- · * III — — Order ------- (Please read the note on the back before this page) This paper size applies to Chinese National Standards (CNS ) A4 specification (210 X 297 public *) -41-Printed by the Consumer Cooperatives of the Intellectual Property Office of the Ministry of Economic Affairs 469390 V. Description of the invention (39) 1 6 0 0 You can embed a unique rod ID, which will be removed Enter the assigner's requirements as ARS 3 08 will identify this particular stick ID. However, in the case where the rod ID is not configured in the rod 1660, the user will have to observe the rod or tool 1600 to determine its assigner. This is the input information that will be mentioned in the user profile in ARS 308. This allows ARS 308 to 'match the user ID (without other user IDs) and their user profile at a later time to decide which assignee assigns their sticks 1 600, so that their information about which assignor is available Echoed back * as described below. Therefore, a combination of a user ID and a corresponding item in the ARS 308 database will constitute a stick ID or a tool ID. Referring now to FIG. 17, there is a conversion circuit showing one of the wedge-shaped interfaces. — Microcontroller 17 0 0 provides conversion of data from stick 16 0 0 and controls the interface between keyboard 16 10 and stick 1 600 and PC 3 02. The microcontroller 1 700 contains a memory 1 70 2 to store a stick ID (or even one of some applications U R L) or it may have an external memory. Most stick interfaces 1704 to 1600 are provided, most PC interfaces 1706 to PC 302, and most keyboard interfaces 1708 to keyboard 106 are provided. Generally, the rod interface 1704 includes a series of data lines, a ground line, and a power line. Similarly, the keyboard interface 170 includes a series of data lines, a ground line, a clock line, and a power line. The PC 302 provides a clock line, a power line, a series of 歹! I lines, and a ground line for input to the microcontroller 1700. Microcontroller. 1 7 0 0 is operable to receive signals from the keyboard 1 6 1 0 and transfer the signals to this paper size Applicable to China Standard for Household Standards (CNS) A4 (210 X 297 mm) -42--lllllllllllli 1111111 (Please read the precautions on the back before you refer to this page. X · This page) 4 6 9 3 9 0 A7 ______ B7

5. Description of the invention (40) to PC 3 02 and become a keyboard signal. The operation of the keyboard 1610 is basically a "pass" procedure. The data output from the keyboard 1610 is already in the keyboard format, so there is no need to convert to the wedge interface 1680. Regarding the stick 1600, the serial data is not compatible with a keyboard 1610 and 'so' it must be converted to a keyboard format to allow its input to the keyboard input of PC 3 0 2. The microcontroller 1700 performs the conversion function. After decoding the barcode information and converting the barcode information into an appropriate data stream, this information stream is composed of the barcode information and an additional stick ID (or even in some applications). A URL). This additional stick ID (and / or URL) will be pre-stored in memory 170 2 and can be specified at the time of manufacture. Note that the memory 1702 is shown as being incorporated in the microcontroller 1700 to provide a single chip configuration. However, this can be an external memory, which can be accessed by the microcontroller 1700. Therefore, the microcontroller 1 700 provides an interface between the stick 160◦ and the keyboard 161◦ to the PC 302 'which allows the stick 1600 to receive the encoded information and convert it to keyboard strokes or, alternatively, only allows From the keyboard 1 6 10 by keystrokes. Therefore, the user does not need to install any type of plug-in circuit board to provide an interface to the stick 1600: on the contrary, the user only has to use the keyboard port that is already available to enter the appropriate data into the system. In this particular embodiment, the 'microcontroller 1700' includes P I C 1 6 C 7 3 developed by Microchip Technologies TN ^ Jf. The P I Cl 6C7 3 device is a low-cost CMOS 8-bit microcontroller with an integrated analog-to-digital converter. PIC 1 6 C Read the notes on the back first, and then bind the paper. The paper size is applicable to the Chinese national standard (CNS > A4 size (210 X 297 mm) -43- A7 4 69 390 B7 V. Description of the invention (41) 7 3 The device, as shown in the embodiment, has 192-byte RAM and 4k X 4 EPROM memory. The microcontroller 1700 can accommodate asynchronous or synchronous input from its connected input device. In this embodiment 'The communication of the keyboard 1 6 1 0 is synchronous and the communication with the stick 1 6 0 0 is asynchronous. It should be noted that although in this particular embodiment the barcode information of the barcode 1 6 0 6 is entered into the PC 3 0 2 keyboard input port, but the disclosed method can also be advantageously used with high-speed port architecture, such as the universal serial bus (" USB ": ^ IEEE1394. The barcode is constructed to be read in either direction. Timing Considerations must be included because scanning barcodes by different people will introduce very different scanning rates. Bar codes use bars of different widths. The presence of black bars produces a positive pulse, while no black bars generate no pulses. Each of the traditional bar codes Symbols related to seven pulses or According to the width of the bar, the time between pulses is different. In this embodiment, the wedge interface 16 performs a "operation" calculation of one of the scan times, according to the start of the front end or letterhead ( header) The rising edge of the pulse of information. The minimum and maximum scan times are continuously calculated and interfaced in the software during the scanning process to ensure that one of the users has successfully scanned. Now refer to Figure 18 , There is a sample message envelope transmitted from the user's PC 302 to the ARS. The message envelope 1 8 0 0 includes several bits of information. It contains data obtained from the user who scanned the bar code with a stick 1 600. Bar code information 1802; stick ID 1804, which is embedded in the memory of one of the sticks 16 0 0 and identifies it with a particular stick assigner: This paper size applies to China National Sample Standard (CNS) A4 (210 X 297) (Mm) -44- II I--IIJIIIII —— — — — — II »— — — — — — — (Please read the precautions on the back before proceeding, this page) Shellfish Consumer Cooperative, Intellectual Property Bureau, Ministry of Economic Affairs Printing 469 390 A7 —____ B7 V. Invention (42) (Please read the note on the back first, and then, this page) and a user ID 1806, which is obtained from the software running on the PC 302 and uniquely identifies it with the user's location. Note The message encapsulation contains other necessary information for proper point-to-point transmission. Referring now to Figure 19, there is a more detailed block diagram showing the route of the message encapsulation to present the boxed information to the user. As described above, when a user scans a bar code 1660 with the stick 1660, a stick program running on the user's PC 302 can be operated to interpret the output from the stick 1600 The information is generated and a message packet is transmitted for transmission through GCN306. The package program message was encapsulated so that it was directed to ARS 308 on GCN306. The message envelope contains several pieces of information, including: stick ID 1804, which is linked to the stick assigner, user ID 1806, which identifies the specific user using the stick 1600, and barcode information, which describes one of the user's interests Specific products. This message from PC 302 was transmitted through a path 1900 and printed by the consumer property cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs to ARS 308, where ARS database 310 was accessed to cross-reference ID information and barcode information to a specific advertiser and bar Distributor. ARS 3 08 sends a message back to user PC 302 through a path 1 9 0 2 which contains routing information about the location of various other websites on GCN 306, such as advertiser server 312 and stick distributor station 1616. It has been noted that when the stick (or tool) is used, the program on PC recognizes the stick and only enters the user ID in the ID field of the stick (or tool). On the other hand, just receiving the related and product code information will trigger ARS · 3 0 8 to assume that its stick 16 0 0 is being used. The only important thing is that the stick (this paper size applies to the Chinese National Standard (CNS) A4 specification < 210 X 297 mm) -45- A7 469 390 ___B7_ V. Description of the invention (43) (Please read the "Notes on the back" first The use of this page) or tool) is identified and the user's PC is sent to a location on the network that is pre-associated with the stick (or tool) distributor. In addition, sending the user's PC to a predetermined location is based on the use of a specific tool, a characteristic type of tool, or a general type of tool for which a connection is made. For example, a network connection will be reached in response to a user using a barcode scanner. This will connect the user to a website, for a general barcode scanner. For a disc drive, the program will identify which disc drive has been installed (or only used), and then send the user to the disc manufacturer ’s website, a competitor ’s website, or even some Contact these individual marketing companies who use or activate this piece of equipment. Printed by the β Industrial Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. It can be learned that other information can also be provided by ARS 3.08, which is more targeted to specific users of the stick 1660. For example, if it is known that a particular stick 1600 is sold in a certain geographic area, this information can be used to target certain users to provide certain advertising information related to that geographic area. In any case, the information sent back from ARS 308 via the path 19 0 2 provides enough information for its great programs running on PC 302 to identify several other websites on GCN 3 06. The user PC 3 0 2 then processes the return message packet and sends another message packet to the advertiser server 3 1 2 through a path 19 0 4. The advertiser server 3 1 2 then returns the product information of the specific product the user is interested in to P C 3 0 2 through a path 1 906. Similarly, the user PC 302 sends information (for example, the URL and user profile of the stick distributor website) through a path 1908. To the stick distributor website 1616 to obtain the information through a path 1910. Standard (CNS) A4 (210 X 297 mm) -46- Printed by Bei Gong Xiao Co., Ltd., Intellectual Property Bureau, Ministry of Economic Affairs 4 6 9 39 0 A7 B7 V. Description of the invention (44) Assigned in any box Banner. In addition, PC 3 〇 2 passes-path 1912 passes a message to the e-commerce website

1 6 1 8 to echo any particular ad that its great distributor wants to show to the user. The advertisement is returned to PC 3 0 2 through a path 19 14. Referring now to FIG. 20, there is a block diagram showing a browser window according to one of the disclosed embodiments. The browser window 2 is divided into a number of areas to frame specific information. A barcode area of 2000 shows product information that is of interest to its users; a stick-specific area of 2 0 4 shows information about the stick distributor; and an e-commerce area of 2 0 6 shows that its stick distributor is based on this specific The user and the stick 1660 0 choose to display the advertising information. As mentioned above, a program that is operable to process its barcode scanning information with a unique 1600 bar expands the browser window and divides it into specific areas to facilitate the frame of information. Therefore, the information returned from the e-commerce website 1618 is transmitted to the specific e-commerce box 2 0 6 through GCN 306. Similarly, information about a specific product that the user is interested in is returned from the advertiser server 3 1 2 to a specific barcode specific area 2 0 2 through GCN 306. The information located in the specific area of the rod 2 004 is the information about the rod distributor. It was returned from the rod distributor's website through G CN 306. 16 Now referring to Figure 21, the information contained in the ARS database is shown Structure. The ARS database 3 1 0 contains several pieces of information needed to properly query and combine the envelopes to obtain information from various websites on GCN 306. The ARS database 3 1 0 has a database structure, and its paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -47-1 — — — — — — — — — — · * — — — — — — — «— — — — — III {Please read the“ Notes on the back ”before printing this page.) Printed by the Intellectual Property Bureau Staff Consumer Cooperatives of the Ministry of Economic Affairs 469 39 0 A7 ---- B7 V. The description of the invention (45) contains the URLs of certain websites, which contain the product information requested when the user scans the barcode 1660 with the stick 1600. Listed under the product title 2 1 0 2 are specific barcodes and related routing information to address individual server locations. For example, ARS 3 0 8 can contain any number of advertisers with unique identifiers associated with them. URL address. Therefore, the barcode 1606 of a particular product is related to a unique URL address, which sends any request for information about the product to the website of the particular advertiser. The same is part of the ARS database structure 2 1 0 0, which is the title of the stick. Below it is the stick I D 1 8 04 and the distributors associated with the stick I D 1 8 0 4.

It can be understood that there may be several distributors using the disclosed architecture so that each distributor has an ID embedded in the rod, which uniquely identifies the rod and the specific distributor. Therefore, the unique stick ID 1804 must be included with the individual assignor of the stick 1660 to handle the information that must be framed and displayed to that particular user. Another title under the ARS database structure 2 1 0 0 is a unique user title 2 1 0 6 which contains outline information related to the specific user ID 1 80 6. As mentioned above, 'User ID 1806 is obtained through its stick software running on PC 302, and during installation or subsequent configuration, the user may be required to enter certain profile information' which can be used to target that specific Users provide products and services that identify and outline the user. A R S database structure 2 1 0 0 also contains an e-commerce title 2 1 0 8 which contains information about the barcode 1 6 0 6 and advertisements that can be triggered by a request for that information. For example, 'any connection with a paper source of 1 6 0 2 barcode 1 6 0 6 can be related to ARS This paper size is applicable to the national standard (CNS) A4 specification (210 X 297 mm) -48-— — — — — — — — — — — — — · 1111111 1IIIII1I — (Please read the precautions on the back to reproduce. V. I > Printed by Shelley Consumer Cooperative, Intellectual Property Bureau, Ministry of Economic Affairs 469 39〇A7 ___ B7 V. Invention Explanation (46) Specific information in database 3 10. A user who wishes to obtain information about a specific soft material can, in fact, trigger an advertising response for a competitor product. Similarly, for the specific soft material, Users who are interested in the information may also trigger the message 'The information is about the particular product or the product that is usually supplied with the soft material. In addition, if the user profile indicates that the individual is extremely interested in finance or insurance, The request for information about this particular barcode product may trigger an advertisement from an e-commerce website 1 6 1 8 related to finance and insurance. It should be noted that it is described as being included in the ARS database structure 2 1 The information in 0 0 is not limited to those described, but may include any information segment used to present the desired information to the user's computer display. Now referring to FIG. 22, there is a display based on the disclosed embodiment to Flow chart of the process of receiving information from individual users. The stick software running on the user's PC 3 0 2 operates in the background until it is activated by the output from the stick 16 0 0. Therefore, the flow moves to a decision box 2 2 0 0, if the input of a scan does not occur, the flow moves along the "N " path and returns to the input of the decision block 2 2 0 0. On the other hand, if the input of the scan is received, the flow Move along the "Y" path to a function block 2 2 0 2, where the stick software combines a message envelope that contains barcode information, stick ID 1804, and ARS 308 URL address. In addition, 'Browser is launched, where this information is placed To ARS 3 0 8. The process then moves to a function block 2 2 0 4 'where the browser is divided into any number of areas, where the information is displayed when obtained from the great distributor's website · 1616, e-commerce network Station 1618, and the advertiser's server -------------— 1 ---- ^ (Please read the notes on the back before 4. " 本 1) This paper size applies to China Standard < CNS) A4 specification (210 X 297 mm) -49- Printed by Shelley Consumer Cooperative of Intellectual Property Bureau, Ministry of Economic Affairs 4 6 9 39 0 A7 B7 V. Description of invention (47) 3 1 2 Although three frames are displayed in the specific window 2000 of this embodiment, the number of frames displayed in the window 2000. It is limited only by the real estate available in the Windows 2000 area itself (real e s t a t e). After the browser software divides the browser window into one or more boxes in preparation for receiving the return information, the flow moves to a decision box 2 2 6 where the computer waits for the information to be returned from each of the communication buses 3 0 6 website. If the information is not sent back, the flow moves along the "N" path and only returns to the input to continue to monitor the reception of the information. If the information has been received, the flow moves to the function block 2 2 0 8 along the "Y" path, The routing information of each box (or the divided area of the window 2000) is inserted into one or more envelopes for transmission to various websites. Each website then sends the requested information back to the PC 3 02, such as function block 2 2 Shown in 10. The flow then proceeds to a function block 2 21 2 in which the proprietary software that works with the master's browser puts the returned information into individual boxes in the window. The user watches the display on the PC 302 and then receives Several types of information, one of which is the specific product that he or she requested, in addition to great distributor information, and possibly other advertisements based on the user's profile. Now referring to FIG. Flow chart. ARS 308 is operable to decode and process the messages it receives from the communication bus 306. Therefore, 'flow to a decision block 2300' wherein, if the barcode information is not received 'then The flow follows the “N” path to return to its input. If the barcode information has been received, then the flow goes to the —function box '2 3 0 2 and one of the matching procedures takes place to link the barcode product information to its own paper scale and bypass the Chinese country Standard (CNS) A4 specification (210 X 297 male * > -50-, — — — — — — 1! ----- ·! 1 ---- ^ < Please read the Note on the reverse side first Dream again, unpage) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 4 69 390 A7 B7 V. Description of Invention (48) Individual manufacturer. ARS database 3 1 0 is also related to the URL of the server of the manufacturer Address. When a match occurs, ARS 308 begins to package one of the message packets for transmission back to PC 3 0 2, as shown in function block 2 3 0 4. The message packet contains the product information and the manufacturer ’s The URL address of the website. The process then moves to a decision block 2306, where the stick ID 1804 is compared with the stick ID s column issued by the particular stick assigner. If the stick ID 1 8 04 is verified, the flow follows "Y "And move to a function block 2 3 0 8 where the message envelope is appended with a stick ID 1 8 04 and the distributor routing address. The flow then moves to a decision block 2310, where ARS 3 0 8 determines whether any e-commerce information will be associated with a specific stick ID 1 8 0 4. If so, the flow follows Follow the " Y "path and move to a function block 2 3 1 2 where the message envelope is appended with the e-commerce routing string. The e-commerce routing string provides the address of the e-commerce server 1618. The flow then moves to a function block 2 3 1 4 where all message packets are sent back to PC 3 02 for processing. Referring back to decision block 2306, if the stick ID 1804 is determined to be invalid, the flow moves along the "N" path and jumps forward to the input of decision block 2314, because the absence of the stick ID 1804 will break the link to any of the e-commerce networks The advertisement provided by the eye-catcher 1618. At this point, the only information provided is a link to the advertiser's server 3 1 2 to return product information. Reference is now made to decision block 2 3 1 0. If no e-commerce information is available, the flow moves along the "N π path and jumps forward to the input of function block 2314 > where the paper size returned to PC 302 is applicable. 0 National Standards (CNS > A4 Specifications (210 X 297 Public Directors) -51-— — — — — — ——— IIII Letter II < Please read Note # m * item on the back before 浐 ν · This page) Economy Printed by the Ministry of Intellectual Property Bureau's Consumer Cooperatives 4 69 390 A7 B7 V. Description of the Invention (49) The message envelope only contains the URL of the advertiser's server 3 1 2, the barcode information, the 1616 address of the distributor's server and the stick ID 1804 Now, referring to FIG. 24, there is a flowchart showing the procedure executed on the e-commerce website. The e-commerce network server 1 6 1 8 receives the message packet from the PC 302, as shown in function block 2400, and decodes the packet. Seal to perform a match and barcode information. Continue to a decision block 2 4 0 2. If the match is unsuccessful, the flow follows the " N '' path to a function block 2 4 0 4 where the match is rejected. A message may Was sent back to indicate that a problem occurred and The user may need to re-scan the product barcode 1 6 0. If a successful match occurs, the flow moves along a "Y " path to a function box 2406, where the stick ID 1804 is matched with the barcode product information. Bar code information Can be assigned to consumers covering a large geographic area. However, the barcode 1660 can be encoded in certain geographic areas. For example, a stick 1600 with a XXX ID may be restricted to sales in the southwestern United States and A stick 1600 with a YYY ID may be sold only in the northeast '. In this way, a geographic area can be targeted to provide ads that are more appealing to that particular area. Ads returned to PC 302 can be further concentrated by obtaining a User profile when the software or stick 1600 is installed. In this way, advertisements can be focused according to the user profile. Therefore, the flow moves to a function box 2 408 to find e-commerce activities,

According to the bar ID D 1 0 0 4 and barcode information. The flow moves to a functional block 2 4 1 0 to combine all the information into a package to return to the user PC 3 0 2. Product information and / or enable profile information to be sent back. The flow then proceeds to a function block 2 4 1 2 where the message envelope is transmitted. This paper size is applicable to China National Standard (CNS) A4 size blO X 297 mm) -52- '— 111 ------- pack — II order · !!!-line (please read the precautions on the back first) (I'm on this page) A7 469 390 --- B7___ 5. Description of the Invention (50) Referring now to FIG. 25, there is a block diagram showing a system according to the disclosed embodiment. A user installs software on a PC 302, which tracks the user's profile and habits when accessing various websites on the GCN 306. When the software on the PC 302 is initially configured, the user enters information via the keyboard 1610, such as the user name, address, and other personal information that uniquely identifies the user by the software. The software contains a unique ID, which is related to the specific software loaded on the pc 302 and the user profile. When the user finishes typing personal information into the software application, the PC 302 automatically (under the control of the software) connects to GCN 3 0 6 through an Internet interface 3 0 4 to an intermediate website, which is located below It is referred to herein as the central registration server 2 500 (CRS) ° CRS 2500 is associated with a CRS database 2 502, which stores user profile information and unique user IDs associated with each user profile.

The unique ID is sent back to the user in the form of a barcode with a unique ID number that can be read by the user. Note that the bar code can be a global product code (UPC), a European product code standard EAN, and an IS BN numbering agreement. The barcode 2 5 0 8 is a unique and traceable digital ID to the user, especially to track the user's activities and interests when he or she browses various websites on GCN 3 06. Only the unique barcode 2 5 0 8 is generated for its users with a unique digital ID, and the barcode 2 5 8 and / or the digital ID provides the reference and user associations and contours in the C R S database 2 50 2. Note that the unique ID and barcode-2 5 0 8 is generated so that the user can see it clearly. That is, the user may 1 ------------ install-! 11 order! !! · Line (please read the precautions on the back, and then 浐 I page) The consumer cooperation of the Intellectual Property Bureau of the Ministry of Economic Affairs Du printed this paper standard applicable to the National Standard (CNS) A4 (210 X 297 mm) -53- β Printed by Shellfish Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 4 390 a? _____B7____ V. Description of Invention (51) Even if he does not know its existence, it still works normally when he or she performs online activities. However, because the barcode is known, the user can also scan the unique barcode with a scanner 1600 (when entering a website conforming to the framework of the present invention) to focus the seller's website on those products that only the user is interested in . The barcode scanner 16 0 is connected to the user PC 302 through one of the interfaces 16 8 discussed above. Similarly, the keyboard 1610 is connected to the PC 302 through the interface 1608 to facilitate the traditional operation of the keyboard when the scanner 1600 is not in use.

When a user browses a web server 2 504, the unique ID is passed to the web server 2 504 so that the user's activities are tracked and any interests or other activities are recorded. Therefore, after the user has completed the initial registration profile and the information has been transmitted to CRS 2500 along a path (1), the user can then freely access any web server on GCN 306. For example, if a user chooses to access the vendor website 2504 along a path (2), the software on the PC 300 will transmit the unique ID to the vendor web server 2504. The vendor's network server 2504, when identifying the unique user ID to be associated with the CRS 2500, accesses the CRS 2 50 0 through a path ¢ 3) to obtain its user profile information stored in a CRS database 2502 The CRS database 2 502 is connected to the CRS server 2 500 and stores all user unique IDs and related user profiles obtained during the registration process. CRS This paper size applies to the standard of the poor (CNS> A4 specification (210 * 297 mm) -54-i — III — — — — — — — — — — — — — — — — — — — — — — — — — —— — (Please read the precautions on the back first, then this page) ”Zi Shikang 4 rounds ο 5 who used 2 to make the website winner to sell from 2 news ο 5 D 2 1 library only material income to be connected to the operation 'match with o ο 1 5 2 rows perform economic intellectual property Office HIGHLAND consumer cooperative printing Xiang 4 6 9 390 A7 B7 V. invention is described in (52) information. Once the user profile information is obtained, then It is transmitted back to the seller's website 2504 along a path (4) for processing. The seller's website 2504 is connected to a seller's database 2506, which stores all the seller's website information. When receiving user profile information from CRS 2 500, the seller's web server 2504 processes the information to extract the user profile information that it considers useful to provide various advertisements and promotions for that individual. For example, if a user To inform his or her computer department when writing the outline form 3 0 2 includes a 17-inch display. When accessing the seller's website 2 5 0 4, the seller can extract the display information and respond along a path (5) with an advertisement to suggest that the user purchase a 21-inch Display similarly. If the user enters information into the user's profile to indicate his hobbies and travel preferences, the seller's website 2 5 0 4 can extract this information and provide appropriate advertising to target various personal interests. When users search for sellers When the website 2 5 0 4 or even after the user has left the seller's website 2 5 0 4, the search information can be registered and transmitted back to the CRS 2500 along a path (6) to update it to occur when browsing the seller User profile of interests and activities that occurred at server 2 5 0 4. This information is then stored in the CRS database 2 5 0 2 for subsequent use. The next user access is located on GCN 3 0 6 A different vendor's website. Therefore, the disclosed embodiment provides a mechanism for users' interests and activities to be registered and stored on the CRS database 2 502 in a continuous manner, making the When the user's activities or interests change, it is attached to the CRS data. This paper size applies the Chinese national standard (CNS > A4 specification (210 X 297 mm) -55------— — —— — I!- --IIIII > — — — — — — (Please read the notes on the back to reproduce this page} 469 390 A7 __ B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (53) Library 2 5 0 The user profile information on 2 also changes, and these changes are provided to any subsequent web server that is associated with programs installed on PC 302. It should be understood that its user activity can be registered on the user PC 3 02 and left after leaving the vendor web server 2 504. Referring now to FIG. 26, there is shown the system of FIG. 25 in combination with another registration procedure. In this particular embodiment, a user of PC 30 2 uses a keyboard 16 10 to install software, which is automatically connected to CRS 2500 on GCN 306 via a network interface 3 04. After the user launches the software application on the user PC 300, the software automatically connects to the CRS server 2500 along a path (1) to facilitate the registration process. The CRS 2500 responds by following a path (2) to present a registration screen to the user on the PC 302. CRS 2 5 00 also transmits a unique barcode 2 508 and user ID to the user on PC 30 2 when completing the user profile form. Then, when the user accesses the seller website 2 5 0 4 configured on GCN 306, the unique barcode 2 5 0 8 and the user 1 D are transmitted to the seller website 2 5 along a path (3). 0 4. The vendor website 2 5 0 4 then uses the unique ID and / or barcode 2 5 0 8 to access 2500 along a path (4) to obtain the user profile information stored in the CRS database 2 502. The user profile information is then transmitted back to the seller's website 2 5 0 4 along a path (5), and its seller's web server 2 5 0 4 is then used to extract information about it stored in the seller's database 2 5 0 6 Targeted advertising. Read the note on the back first and then bind this page. The paper size is applicable to the national standard (CNS > A4 size (210 * 297 mm)-56-printed by Bei Gong Consumer Co., Ltd., Intellectual Property Bureau, Ministry of Economy 4 6 9 3 A7 B7 V. Description of the invention (54) The seller's website 2 5 0 4 then follows a path (6) to provide this targeted advertisement to users on PC 3 0 2. As mentioned above, when users access their When deployed on various websites on GCN 306, those accesses are recorded and transmitted back to the CR S database 2 502 to update the user profile. Therefore, any subsequent browsing of this user to other websites will cause the website to be transmitted The unique user ID (and / or barcode) goes back to CRS 2 5 0 0 to get the most recent user profile information, and the website can extract that information to provide relevant ads to users = Now refer to Figure 27, A flowchart is displayed to explain the registration process and obtain a unique ID / bar code, which tracks the interests and habits of the user when the user browses various websites on GCN 306. The process starts at a starting block 2 7 0 0 and moves to a Function Block 2 7 02, where the user installs software on the user's PC 3 02. The flow then proceeds to a function block 2 7 0 4 where the user registration software writes a profile form of personal information and interests. The registration process requires Enter this information, and it is required to operate the software and obtain one of the unique ID and barcode 2 508. As mentioned above, registration can be obtained by presenting the user locally via the software on the user's PC 3 02 Contour blank form program, before all information is transmitted to the central registration station 2 500, or the registration process can take place when the software installation process is started, the user is automatically sent to the CRS 2500, which presents a contour work order back To the user on PC 302. In this case, the user partially inputs the required contour information, and then transmits the contour worksheet to CRS 2500, which then sends a unique ID and barcode back to the user such as PC 302 . The process then proceeds to this paper size 'Applicable to China National Standard (CNS) A4 specifications (210 X 297 male «)-57-— — — — — — — — — — — — — — — — — — — — 1111111 * ( Xi Xian The note above is true. A7 469390 __B7____ 5. The description of the invention (55) to a function block 2 7 0 6, where the user transmits the registration information to the CRS server 2500. The flow then continues to a function block 2708. Among them, the registration server 2500 returns the unique ID and barcode to the user on the PC 302. The flow then proceeds to an end block 27 10, where the procedure is completed. Referring now to FIG. 28, there is shown a flow chart describing the use of a unique 1D procedure to track user interests and habits on GCN 3 06. This procedure starts at a starting block 2800 and moves to a function block 2802, where a user accesses a website configured on GCN 306. The flow then proceeds to a function block 2 804, in which the user PC 300 sends the unique user ID and / or barcode to the web server 2504. The flow then proceeds to a function block 2806, where the web server 2504 then accesses the CRS 2500 to obtain user profile information, and transmits a unique ID / barcode to the CRS 2500 ° CRS 2500 to perform a matching operation with the CRS database 2 5 0 2 to obtain a match between the unique user ID / bar code and the user profile information stored therein. The flow then proceeds to a function box 2 8 0 8 where the user profile information is returned to the web server 2 5 0 4 for processing. The flow continues to a function block 2 8 1 0, in which the web server 2 5 04 presents information to the user on the PC 3 0 2 in response to a part of the user profile obtained from the CR S database 2 5 0 2 such as If the user provides information in the user profile to inform him or her that he likes hiking and the website 2 5 0 4 is a website that provides travel information, the seller can apply the Chinese Standard (CNS) A4 specification to this paper size (210 X 297 mm), ---- !!-loaded.! —Order ------- line (please read the note on the back of the page before you go to this page) Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs of the Industrial and Commercial Cooperation Department Du-58- 469 390 A7 __ B7 V. Description of Invention (56) Use this user interest information to provide users with travel advertisements specifically related to hiking back to p C 3 0 2. The flow then moves to a function box 2 8 1 2 where the vendor server records user activity on that particular server. The flow then moves to a function box 2 81 4 where the seller server transmits user activity information back to CRS 2500 when the user leaves the website. The flow then moves to a function block 28 1 6, in which the CRS 2500 updates the user profile about the specific user ID / barcode and stores the information in the CR S database 2 502. It should be understood that the software on its PC 302 can also track user activities and interests when the user browses various websites configured on the network 306. The software on the user PC 300 can then transfer the user activity log to the CRS 2500 to update the user profile. It should be understood that the user profile information can also be stored on the user PC 302, so as to avoid CRS 2500 and related CRS databases.

2 5 0 2 requirements, in which subsequent website activity of a user on a website is caused to be transmitted back from the web server 2 5 4 to the user, or locally recorded to the user via the installed software On PC 3 0 2. Therefore, the update process takes place directly with the profile information stored on the user PC 300. This implies that the software contains a unique ID / bar code internally when purchased. Although the preferred embodiments have been described in detail, it should be understood that various changes, substitutions and modifications can be implemented therein without departing from the spirit and scope of the invention as defined by the scope of the appended patents. | • ^ I ^ I — — — — — — ^ 1 IIIHI .1 II »I» III ^ ^ 1 | &f; Standard (CNS) A4 size (210 X 297 male «)-59-

Claims (1)

is 4 69 390 6. Scope of Patent Application 1 · A method for tracking users' network activities, including the following steps: Run a profile application on a user's computer configured on the network to track the user's network Activities, the profile application has a unique 1D and its associated barcode; type the user's user information into the profile application; the user accesses a vendor server on the network to view the server information: and an event Record to record the user's activities when the user accesses server information from the vendor server. 2. The method according to item 1 of the scope of patent application, wherein the contour information is transmitted to a registration server configured on the network for storage, and the barcode and unique ID are returned to the user's computer in response to receiving the contour information. 3. The method according to item 2 of the scope of patent application, wherein the vendor server transmits the activity record to the registration server in response to the user leaving the vendor server. 4. The method according to item 3 of the patent application, wherein the activity record is attached to the user information stored on the registration server. 5. The method according to item 1 of the patent application, wherein the profile application contains a unique ID and Barcode. 6. The method according to item 1 of the scope of patent application, wherein the profile application passes the unique ID and barcode to the vendor server when the user accesses the vendor server. 7. If the method of the 6th scope of the patent application, the paper size of the seller's server applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm). i I n I 1 n I line < please «read the note on the back ^^ item first and then climb the page >> Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, Shellfish Consumer Cooperative, A8B8C8D8 469 390 A registration server on the network to obtain user information stored on it. 8. The method according to item 7 of the patent application scope, wherein the seller server presents advertisements to users based on the information extracted from the user information. 9. The method according to item 1 of the scope of patent application, wherein the activity record is generated and stored on the user's computer. 1 0 · —A system for tracking user's network activity, including: a profile application that is executed on a user's computer configured on the network to track the user's network activity, the profile application Has a unique ID and a barcode associated with it; user information of the user being typed into the profile application; a vendor server located on the network, which is accessed by the user to view the server information: and-the event Records are used to record user activities when users access server information from the vendor server. 1 1 _ If the system of item 10 of the scope of patent application, the profile information is transmitted to a registration server configured on the network for storage, and the barcode and the unique ID are returned to the user's computer In response to receiving the profile information. 12. The system of item 11 in the scope of patent application, wherein the vendor server transmits the activity record to the registration server in response to the user leaving the vendor server. 1 3. The system of item 12 in the scope of patent application, wherein the activity record is attached to the user information stored on the registration server. This paper size applies to the national standard (CNS) A4 specification (210 X 297 mm) Ί! — —! · I! II order *! Line (please read the "Notes on the back side first" and then 41 > Printed by Aibao Consumer Cooperative Department of Intellectual Property Bureau, Ministry of Economic Affairs, printed A8B8C8D8 4 69 39 0 6. Scope of patent application 1 4. Item 10 of the system 'where the corridor application contains the unique ID and the barcode = 1 5. As for the system of patent application item 10' where the profile application passes the unique ID and the barcode to the seller Server, when the user accesses the vendor server. 16. The system such as the item 15 of the patent application scope, wherein the vendor server accesses a registration server configured on the network to be stored in it. The user information on the above "17. If the system of patent application No. 16 is applied, the seller server extracts the information from the user information to present advertisements to the user. 18 The system of item 10 of the patent scope, in which the activity record is generated on the user's computer and stored on it. (Please read the note on the back first and then click the Feng page) Employee Cooperative of Intellectual Property Bureau, Ministry of Economic Affairs This paper applies the number of scale Chinese National Standard (CNS) A4 size (210 X 297 mm)