TW202405719A - Method and apparatus for providing information on discount - Google Patents

Abstract

The present invention relates to a method for providing information from a service server, the method comprising the steps of: acquiring a keyword from a user terminal; identifying a plurality of items corresponding to the keyword; identifying a first subset of items, to which a membership discount benefit is applied, among the plurality of items; providing a first page including a list of the plurality of items and an object showing discount information about each of the items of the first subset; acquiring, from a first user, a first input corresponding to the object; and providing a second page in response to the first input, wherein the second page shows information about the regular prices and discounted prices of the items associated with the object.

Description

Methods and devices for providing discount information

The embodiments of this specification relate to a method and device for providing discount information.

As the use of the Internet becomes popular, the e-commerce market is expanding. In particular, with the spread of infectious diseases, the proportion of goods purchased at offline stores is decreasing. On the contrary, the proportion of goods purchased through e-commerce using computers or smartphones is rapidly increasing.

Some e-commerce companies are operating a paid membership system, which provides additional special offers compared to free memberships, and provides members who join the membership with additional discounts, early morning delivery, same-day delivery and other special delivery benefits, and these are Information such as this is displayed on the product sales page to guide you to join the membership. For example, the Republic of Korea registered patent No. 2198932 discloses a structure that, based on an electronic receipt, introduces whether the purchased product is eligible for membership benefits and provides membership benefits corresponding to the eligible products.

On the other hand, in order to prevent existing members from quitting their membership and to guide new users who have not yet joined the membership, it is necessary to effectively promote membership benefits on the page where item information is displayed. To this end, it is necessary to effectively display the membership discount offer information of the item to the user on a page that includes images, names, prices, reviews, discounts, shipping and other related information of multiple items, and by displaying Information guides users to join the membership.

[Problem to be solved by the invention]

The embodiments of this specification are proposed to solve the above problems, and their purpose is to confirm on the service server that the first subset of membership discount offers is applied to a plurality of items corresponding to the keywords, and to provide the user with a plurality of items including a plurality of items. The first page of the list of items and the object that displays the discount information for each item in the first subset provides the user with the second page that displays the information of the basic price and discount price of the item based on the user's input corresponding to the object. This effectively informs users of membership discount information. [Technical means to solve problems]

In order to achieve the above object, the information providing method of the service server according to one embodiment of the present invention is characterized by including: the step of obtaining keywords from the user's terminal; the step of confirming a plurality of items corresponding to the above keywords; confirming the above Steps to apply the first subset of membership discounts to a plurality of items; steps to provide a first page that includes a list of the plurality of items and an object representing discount information for each of the items in the first subset; obtain The step of first input by the user corresponding to the above object; and the step of providing a second page displaying information on the basic price and discount price of the item associated with the above object in response to the first input.

According to one embodiment, the information providing method of the service server is characterized by further including: the step of obtaining the second input of the above-mentioned user corresponding to the above-mentioned discount price on the above-mentioned second page; and if the above-mentioned user has not joined the above-mentioned membership In this case, in response to the above-mentioned second input, the steps for the above-mentioned third page of membership registration are provided.

According to one embodiment, the information providing method of the service server further includes: when the user joins the membership, the step of providing a fourth page for managing the membership in response to the second input .

According to an embodiment, the fourth page displays information on the amount of money saved by the user through the membership within a period of time.

According to one embodiment, the information providing method of the service server is characterized by further including: the step of obtaining the third input of the above-mentioned user corresponding to the above-mentioned second page; and when the above-mentioned user joins the above-mentioned membership, in response to The above-mentioned third input provides the step of the fifth page including the detailed information of the items associated with the above-mentioned membership discount information.

According to one embodiment, when other discounts are applied to items in the first subset of items in addition to the membership discount, the information of the other discounts is displayed on the fifth page.

According to an embodiment, the object includes a badge representing the membership and an icon for providing detailed information about the membership.

According to an embodiment, the above list includes price information for each of the plurality of items, and the price information includes the price after applying the membership discount to each of the items in the first subset, and the above objects are displayed together on On the area where the above price information is displayed.

According to an embodiment, the above list includes price information of each of the plurality of items, and the information providing method of the above service server further includes: the step of confirming the second subset of the plurality of discounts applied to the plurality of items. ; and the step of confirming the representative discount among the plurality of discounts to be displayed in the price information of each item of the second subset; the representative discount includes the discount with the largest discount rate among the plurality of discounts.

According to an embodiment, the representative discount is determined based on the discount application history of the user.

According to one embodiment, the information providing method of the service server further includes: in response to the fourth input of the user corresponding to the shopping cart object included in the first page, providing items including items added to the shopping cart. Steps on page 6 of the information; and when the above-mentioned user has not joined the above-mentioned membership, in response to the above-mentioned user's fifth input corresponding to the information on the items added to the above-mentioned shopping cart on the above-mentioned page 6, provide Follow the steps on page 3 to join the above membership.

A service server that provides information according to an embodiment of the present invention is characterized by including: a transceiver, which sends and receives information with other devices; and a processor, which controls the above-mentioned transceiver, obtains keywords from the user's terminal, and confirms the above-mentioned A plurality of items corresponding to the keyword, confirming the first subset of membership discounts applied to the above plurality of items, providing a list including the above plurality of items, and an object representing discount information for each of the above first subset of items. The first page obtains the first input from the above-mentioned user corresponding to the above-mentioned object, and provides a second page displaying information on the basic price and discounted price of the item associated with the above-mentioned object in response to the above-mentioned first input.

A non-transitory computer-readable recording medium according to an embodiment of the present invention is characterized in that it includes a medium configured to store computer-readable instructions. When the computer-readable instructions are executed by a processor, the above-mentioned processing An information providing method for a server executing a service server, which method includes: the steps of obtaining keywords from the user's terminal; the steps of confirming a plurality of items corresponding to the above keywords; confirming the number of the above plurality of items that apply membership discounts The steps of 1 subset; the steps of providing a first page including a list of the above-mentioned plurality of items and an object representing discount information for each of the items in the above-mentioned first subset; and obtaining a first input from the above-mentioned user corresponding to the above-mentioned object. The steps; and in response to the above first input, the step of providing a second page displaying information on the basic price and discount price of the item associated with the above object. [Effects of the invention]

According to one embodiment of the present specification, the service server can emphasize that the discount price is obtained by displaying an object including a more conspicuous badge, compared to only displaying text such as "Membership Discount Price" in the area where the discount price is displayed. Provided by the membership offer, it can guide users who have not joined the membership to join the membership. In addition, by displaying an object including an icon for providing detailed information about the membership directly below the area where the discounted price is displayed, the user can click the icon to confirm the detailed information about the membership, thereby guiding the user's attention to the membership.

Furthermore, according to an embodiment of this specification, in response to the user's input corresponding to the second page, the service server can adaptively determine the page provided and improve the user's experience based on whether the user has joined the membership or not joined the membership. experience. When the user has not joined the membership, by responding to the user's input, the membership joining page is provided to guide the user to join the membership; when the user has not joined the membership, by responding to the user's input, providing a display The membership management page with accumulated membership discounts can improve users' membership satisfaction and encourage users to maintain membership.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

In the description of the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention belongs and are not directly related to the present invention are omitted. The purpose is to convey the gist of the present invention more clearly without obscuring it by omitting unnecessary explanations.

For the same reason, some components are exaggerated, omitted, or schematically shown in the drawings. In addition, the size of each component does not completely reflect the actual size. The same or corresponding components in each drawing are given the same reference symbols.

With reference to the drawings and the embodiments described in detail below, the advantages and features of the present invention, as well as the methods for realizing the same, can be clarified. However, the present invention is not limited to the embodiments disclosed below, but can also be implemented in various different forms. This embodiment is provided only to fully disclose the present invention and to fully inform the technical field to which the present invention belongs. For those with common sense, the present invention is only defined by the scope of the patent application. Throughout this specification, the same reference symbols represent the same constituent elements.

At this time, it should be understood that the blocks of the process flow diagrams and combinations of the flow diagrams can be executed by computer program instructions. Because these computer program instructions can be mounted on the processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, the instructions executed by the processor of the computer or other programmable data processing equipment are generated for execution. Methods for functions described in flowchart blocks. In order to implement functions in a specific manner, these computer program instructions can also be stored in a computer or in computer-usable or computer-readable memory. The computer-usable or computer-readable memory can be directed to other programmable data processing devices, so the computer Instructions that may be stored in computer-readable memory may also produce items of manufacture including instructions for performing the functions illustrated in the flow diagram blocks. Computer program instructions can also be installed on a computer or other programmable data processing equipment, so that a series of operating steps are executed on the computer or other programmable data processing equipment to generate a process executed by the computer, thereby executing the computer or other programmable data processing equipment. Equipment instructions may provide steps for performing the functions illustrated in the flowchart blocks.

Alternatively, each block may represent a module, fragment, or portion of code that includes one or more executable instructions for performing the specified logical function. Also, it should be noted that in some alternative embodiments, the functions mentioned in the blocks may occur out of order. For example, two blocks shown in succession may actually be executed concurrently, or the blocks may sometimes be executed in reverse order according to their corresponding functions.

At this time, the term "~" used in this embodiment refers to software or FPGA (field-programmable gate array, field programmable gate array) or ASIC (application specific integrated circuit, special application integrated circuit), etc. Hardware components, "~ parts" play certain roles. However, "~part" is not limited to software or hardware. The "~part" may be configured to be located in an addressable storage medium, or may be configured to run one or more processors. Therefore, as an example, "~part" includes components such as software components, object-oriented software components, class components, and task components, processes, functions, attributes, programs, subroutines, program code segments, and drivers. , firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The constituent elements and functions provided within the "~ parts" may be combined with a smaller number of constituent elements and "~ parts", or may be further separated into additional constituent elements and "~ parts". Not only that, the components and "~ parts" can also realize the operation of one or more CPUs (central processing units, central processing units) in the device or secure multimedia card.

FIG. 1 is a diagram schematically showing the structure of an information providing system for providing discount information according to an embodiment of the present invention.

Referring to FIG. 1 , an information providing system according to an embodiment of the present invention includes a user terminal 110 and a service server 120 . In embodiments, the service server 120 may process information related to the operation of the service and provide it to the user.

Using the user terminal 110, the e-commerce user can connect to the service server 120. The user terminal 110 can install an e-commerce application program and use the application program to connect to the service server 120 to utilize e-commerce based on information exchange with the service server 120 . The user terminal 110 can be a mobile device such as a smartphone and a tablet or a static device such as a desktop computer. As long as it is a machine that can install and execute e-commerce applications, it can be used as the user terminal 110 without limitation. .

The service server 120 may include a server operated by an enterprise that provides e-commerce services. The service server 120 communicates with the user terminal 110 and provides information related to e-commerce through the user terminal 110 . The service server 120 may provide a catalog of items as search results in the database, or provide detailed information for each item stored in the database. In addition, the service server 120 can store the information of users who join the membership in the database, and provide information on price discounts, special delivery, points accumulation and other preferential benefits for membership members.

FIG. 2 is a sequence diagram illustrating the information exchange of each node related to the method of providing discount information and the corresponding operations according to an embodiment of the present invention.

Referring to FIG. 2 , the information exchange between the user terminal and the service server and the operation method of each node are disclosed according to an embodiment of the present invention.

In step 205, the user terminal may provide the keyword to the service server. Keywords may be input by the user into the user terminal for requesting search content. The keyword can be a general name for the item, or it can be a limited name such as the manufacturer, capacity, size, weight, material, etc. of the item. The keywords can be directly input by the user into the search window through the user terminal, or the user can click or tap on the keywords listed on the page through the user terminal, or input using other input devices.

In step 210, the service server may confirm a plurality of items corresponding to the keywords obtained from the user terminal. The service server can confirm in the database a plurality of items provided to the user as search results of keywords.

In step 215, the service server may confirm the first subset of the plurality of items to which the membership discount offer is applied. Enterprises that operate service servers can operate a paid membership system that provides additional special offers compared to free memberships. Special offers include additional discounts, early morning delivery, free delivery, same-day delivery, issuance of coupons, points accumulation, etc. . In one embodiment, the membership offer is only provided to some of the plurality of items displayed on the page. In this case, it is necessary to prominently display the application to the user compared with other items for which the membership offer is not applied. Items included in membership benefits.

In step 220, the service server may generate a first page including a list of a plurality of items and an object representing discount information for each of the items in the first subset. In one embodiment, the first page may include a page displaying search results corresponding to keywords input by the user. The first page may include a list of multiple items associated with the keyword. When the user selects an item among the plurality of items, the service server may provide the user terminal with a page displaying detailed information of the selected item. In one embodiment, when the user selects some items from the plurality of items displayed on the first page, the service server can add the selected items to the shopping cart. When the user clicks on the shopping cart object on the first page When the corresponding object is selected, the service server may provide the user terminal with a shopping cart page including information on the selected item. The following illustrates an exemplary first page through the example of FIG. 3 .

FIG. 3 is a diagram schematically showing a keyword search result page according to an embodiment of the present invention.

Referring to FIG. 3 , an exemplary search results page 300 showing search results for the keyword “mask” is shown. In one embodiment, the first page may include page 300 . In one embodiment, the page 300 may include an area 301 for inputting keywords, an area 302 for displaying shopping cart objects, an area 303 for displaying filter objects, and an area 304 for displaying sorting objects. The user can enter the keyword "mask" to be searched in the area 301 of the page 300 displayed on the user terminal, and the entered keyword "mask" is sent to the service server. The service server can confirm a plurality of items corresponding to the keyword "mask" in the database, and display a list of the plurality of items on page 300.

In one embodiment, the page 300 may include a list including information on a plurality of items corresponding to the keywords. For example, information on one of the plurality of items may be displayed as area 305 . The area 305 may include the image of the item, the name of the item, price information, discount information, delivery information, review information, accumulation information, etc.

In one embodiment, the area 305 may include an area 306 for displaying item price information and an object 307 for displaying discount information. Area 306 may include information on the basic price, discount price, discount rate, and unit price of the item. In one embodiment, factors for discounting the price of items may be diverse, such as membership discounts, coupon discounts, limited-time event discounts, bank card company discounts, etc. The service server can use object 307 to display information about what type of discount is applied to the discounted price in area 306 and whether it is a discount. For example, object 307 may include at least one of a badge representing membership and an icon for providing detailed information about membership to indicate that the discounted price displayed in area 306 is an amount to which the membership discount is applied. By displaying the object 307 that includes a more prominent badge, the service server can emphasize that the discounted price is obtained through membership participation in the offer, compared to simply displaying text such as "Membership Discounted Price" in the area 306 where the discounted price is displayed. Provided, users who have not joined the membership can be guided to join the membership. In addition, by displaying an object 307 including an icon for providing detailed information about the membership directly below the area 306 where the discount price is displayed, the user can click the above icon to confirm the detailed information about the membership, which can guide the user to pay attention to the membership. .

In one embodiment, object 307 can be structured in a manner to display only discount information regarding membership discounts among a plurality of discounts applicable to the item. For example, the service server can only display text information such as "coupon discount price" or "bank card discount price" in the area 306 that displays price information of items for which coupon discounts or bank card company discounts are applied, and even if the user clicks The above text information will not provide additional pages or information; on the contrary, in the area 306 displaying the price information of the items to which the membership discount is applied, a badge indicating membership and an icon used to provide detailed information about the membership are displayed. Object 307, and additionally provide a page displaying additional discount information in response to the user's input corresponding to the object 307. Compared with other discounts, the membership discount offer can be displayed more emphatically, leaving the user with the impression of joining the membership. positive impression and guide them to join.

Referring to FIG. 2 again, in step 225, the service server may provide the generated first page to the user terminal. The user can confirm the search results for the keyword entered by the user through the first page displayed on the user terminal, display a list of a plurality of items corresponding to the keyword, and display each item among the plurality of items to which the membership discount is applied. The object of discount information.

In one embodiment, the list of the plurality of items may include price information for each of the plurality of items. The price information may include the price of each of the items in the first subset with the membership discount applied. The object may display the price information. The area is displayed together. Regardless of whether the user joins the membership or not, the service server will display the discounted price of the membership discount for the first subset of items on the first page, thereby displaying a lower price to the user and guiding them Purchase items. In addition, by conspicuously displaying objects indicating membership discount prices and membership discount information, users who have already joined the membership can increase their satisfaction with joining the membership, and users who have not yet joined the membership may be motivated to join the membership.

In step 230, the user terminal may obtain the user's first input corresponding to the object from the user, and send the first input to the service server. The user can click on the object displayed on the first page that represents the discount information for one of the items in the first subset of the membership discount offer among the plurality of items, and the click information can be sent to the service server through the user terminal. .

In step 235, the service server may generate a second page that displays information on the basic price and discounted price of the item associated with the object in response to the first input of the user corresponding to the object. In one embodiment, the second page may include a pop-up page or a bottom sheet page for additionally providing discount information in response to input corresponding to the user's object. The following illustrates an exemplary second page using the example of FIG. 4 .

FIG. 4 is a diagram schematically showing a page displaying membership discount information according to an embodiment of the present invention.

Referring to FIG. 4 , a bottom pop-up window page 400 provided to the user terminal by the service server in response to user input corresponding to an object representing item discount information is shown. In one embodiment, the second page may include page 400. Page 400 may include: an area 401 representing a page displaying membership discount prices, an area 402 displaying the name of an item, an area 403 displaying the base price of an item for which no discount is applied, an area 404 displaying the discounted price for which membership discounts are applied, and Area 405 showing buttons for purchasing items at discounted prices. The service server can display the basic price and the discounted price of the item in a comparative form through the area 403 and the area 404 of the page 400 to more emphatically display the membership discount offer to the user.

Referring to FIG. 2 again, in step 240, the service server may provide the generated second page to the user terminal. The user can use the second page displayed on the user terminal to confirm the basic price and discount price information of all items related to the object selected by the user, and more effectively confirm the discounts obtained by joining the membership.

In one embodiment, the service server obtains the user's second input corresponding to the discounted price on the second page. When the user has not joined the membership, the service server may respond to the second input and provide a link to join the membership. Page 3. In the example shown in FIG. 4 , the service server may obtain user input corresponding to area 404 of page 400 where the discounted price is displayed. At this time, when the user has not yet joined the membership, the user can enter the page for joining the membership by clicking area 404. The following uses the example in Figure 5 to illustrate the third page for joining membership.

FIG. 5 is a diagram schematically showing a page for joining a membership according to an embodiment of the present invention.

Referring to FIG. 5 , a page 500 entered by a user who has not yet joined the membership in order to join the membership is shown. In one embodiment, the third page may include page 500 . In one embodiment, when the user has not joined the membership before or a long time has passed since withdrawing from the membership, the service server can propose to the user a free membership experience for a period of time through page 500 . The service server can provide the user with detailed information about the membership benefits through the page 500, and display a button to apply for a free membership experience for a period of time (for example, 30 days) to guide the user to join the membership.

In one embodiment, the free trial period suggested on page 500 may vary according to the user's service usage history. For example, the free trial period proposed to the first user with membership history may be shorter than the free trial period proposed to the second user without membership history. As another example, when the total delivery fee of the items paid by the user in the e-commerce service provided by the service server exceeds the base amount, the effect of saving the delivery fee that can be enjoyed through the free trial of membership is relatively large, so Motivating users to confirm the time required to join the membership is relatively short. Taking this into account, the service server can set the proposed free trial period to be relatively short in the case of users who pay a larger total delivery fee. Or, conversely, in the case where the total delivery fee for items paid by the user in the e-commerce service provided by the service server exceeds the base amount, the service server may also compensate the user who previously paid the delivery fee. Set the free trial period recommended to users to be relatively long. As mentioned above, when setting the free trial period recommended to the user, the service server considers the user's membership joining history or the user's delivery fee payment history and adaptively determines the free trial period, thereby effectively adjusting the promotion of membership joining. The required cost can improve user experience.

Referring again to Figure 4, area 405 of page 400 may display a button to purchase items at a discounted price. As shown in Figure 4, the button displayed in area 405 can display the difference between the basic price and the discount price, thereby guiding the user to click the button. In one embodiment, the service server may obtain the user's input corresponding to the button displayed in area 405, and may provide a link to join in response to the user's input corresponding to the button when the user has not joined the membership. Membership Page 3. Since it is easy for users to understand that they must join a membership in order to purchase items at a low price that applies membership discounts, clicking a button to enter the membership joining page does not harm the user experience and guides users to join the membership.

In one embodiment, the service server obtains the user's second input corresponding to the discounted price on the second page. When the user has not joined the membership, the service server may respond to the second input and provide a link to join the membership. Page 4. In the example shown in FIG. 4 , the service server may obtain user input corresponding to area 404 of page 400 where the discounted price is displayed. At this time, when the user is a member who has joined the membership, the user can enter the page for managing membership by clicking area 404. The following uses the example of Figure 6 to illustrate the fourth page for joining membership.

FIG. 6 is a diagram schematically showing a page for managing membership according to an embodiment of the present invention.

Referring to FIG. 6 , a page 600 entered by a user who joins the membership in order to manage the membership is shown. In one embodiment, the fourth page may include page 600. Page 600 may include an area 601 that displays information on how much the user has saved through membership over a period of time and an area 602 for changing the billing method.

In one embodiment, area 601 may include information on the amount of discounts a user has received through membership within a period of time (eg, the last 3 months). By displaying the amount of each item to which membership discounts can be applied and the cumulative amount of each item within a period of time, area 601 can effectively confirm the benefits that users obtain through membership and improve the user's satisfaction with joining the membership. It can motivate users to maintain their membership for a long time.

In one embodiment, the user can set the period during which the cumulative amount of the discount is displayed in area 601 . For example, the user can change the period during which the cumulative amount is displayed by inputting in area 601 corresponding to the area where the cumulative amount is displayed, so the user can effectively confirm the amount saved by membership within the set period.

In one embodiment, when the cumulative amount saved by the user within a period of time is lower than the base amount, the service server may issue additional discount coupons to the user on page 600 . Even when the cumulative amount of savings confirmed by the user through page 600 is very small, the service server can also issue additional discount coupons to the user to prevent the user from exiting the membership, improve the satisfaction of joining the membership, and Encourage users to purchase items through e-commerce services. In this case, the above base amount may vary depending on the user's membership period. For example, by setting the above-mentioned base amount for issuing discount coupons to users with a relatively long membership period to be smaller, users can obtain discount coupons more easily, thereby guiding users who have used the service for a long time to continue to use the service and Maintain membership.

Referring again to FIG. 4, in one embodiment, the service server may obtain the user's input corresponding to the button displayed in area 405 of page 400, and when the user has joined the membership, may respond to the button corresponding to the button. The user's input provides a page 5 that includes detailed information on items associated with membership discount information. When the user is a member who has joined the membership, he can compare the basic price and the discounted price of the item on page 400, click the button in area 405 that displays the difference between the basic price and the discounted price, and then enter the detailed information page of the item, thereby using Users can effectively recognize the benefits of membership, enjoy the benefits of membership and continue e-commerce. The following uses the example of Figure 7 to illustrate the fifth page for displaying detailed information of items.

FIG. 7 is a schematic diagram illustrating a page displaying detailed information of an item according to an embodiment of the present invention.

Referring to FIG. 7 , a page 700 showing detailed information of an item is shown. In one embodiment, the fifth page may include page 700. Page 700 may include an area 701 that displays an image of the item, an area 702 that displays the name and price information of the item, an area 703 that displays review information for the item, and an area 704 that displays a shopping cart input or purchase button for the item.

In one embodiment, when the first subset of items to which the membership discount is applied also applies to items with other discounts in addition to the membership discount, the above-mentioned other discounts may be additionally displayed on the fifth page. information. For example, even if multiple discounts are applied to items on the first page of a list that displays multiple items corresponding to keywords, the service server may only display information about membership discounts and not information about other discounts. Discount information can only be displayed on page 5 where item details are displayed. The reason for this is that if all membership discount information is displayed together with other discount information on a list of multiple items on the first page, it will damage the appearance of the page and make it difficult to highlight the membership benefits. As mentioned above, the service server can effectively promote membership by displaying only the membership discount information among the plurality of discount information applied to the item on page 1, and displaying the remaining discount information on page 5. Discount.

As mentioned above, in response to the user's input corresponding to the second page, the service server can adaptively determine the page provided according to whether the user joins the membership, thereby improving the user experience. When the user has not joined the membership, by responding to the user's input, the membership joining page is provided to guide the user to join the membership; when the user has not joined the membership, by responding to the user's input, providing a display The membership management page with accumulated membership discounts can improve users' membership satisfaction and encourage users to maintain membership.

In one embodiment, the list of the plurality of items displayed on the first page includes price information for each of the plurality of items, and the service server can confirm the second subset of the plurality of items to which the plurality of discounts are applied, and can determine A representative discount among the plurality of discounts to be displayed in the price information of each item in the second subset. Unlike page 5, which displays detailed information for items, on page 1, which displays summary information for each item on a list of multiple items, if all discount information for items to which multiple discounts are applied is displayed, the appearance of the page will change. becomes complex and may have a negative impact on the user experience. Therefore, the service server can determine representative discount information displayed in the price information among the plurality of discounts.

In one embodiment, the representative discount may include the discount with the largest discount rate among the plurality of discounts. For example, when the discount applied to the first item includes both a bank card company discount and a coupon discount, and the bank card company discount has a discount rate of 15% and the coupon discount has a discount rate of 25%, the representative discount It can be determined as a coupon discount, and the price information can display the discounted price using the coupon discount as a representative discount. As representative discount information, discount information not displayed on the first page (ie, bank card company discount) may be displayed on the fifth page showing detailed information of the item.

In one embodiment, the representative discount may be determined based on the user's discount application history in the service. For example, when the user has applied bank card company discounts to multiple discounts in the past period of time more than other discount application histories, the service server can determine that the bank card company discount is a representative discount and display the application on the first page The discount price is used as a discount from the bank card company. As another example, when the user's history of obtaining application discounts through limited-time activities is greater than the application history of other discounts, and the historical discount activities that the user has applied are currently in progress, the service server determines the limited activities during the event The discount is a representative discount, and the discounted price of the limited-time event discount is displayed on the first page. As mentioned above, by adaptively determining the discount information displayed in the price information on the first page according to the user, and recommending appropriate discount information to the user, the user can be effectively guided to purchase items.

In one embodiment, the service server may provide a sixth page including information about items added to the shopping cart in response to the user's input corresponding to the shopping cart object included in the first page, and when the user does not In the case of joining the membership, a third page for joining the membership may be provided in response to the user's input corresponding to the information of the items added to the shopping cart on the sixth page. For example, the shopping cart object may include the shopping cart icon displayed in area 302 on page 300 shown in FIG. 3 . The following uses the example of Figure 8 to illustrate page 6 including item information included in the shopping cart.

FIG. 8 is a schematic diagram illustrating a page displaying information about items included in a virtual shopping cart according to an embodiment of the present invention.

Referring to FIG. 8 , a page 800 is shown that displays information about items included in a virtual shopping cart. In one embodiment, page 6 may include page 800. Page 800 may include an area 801 that displays information about items added by the user in a virtual shopping cart. Area 801 may include an object 802 that represents membership discount information for the items. The user can enter a page related to membership by clicking on object 802. In response to the user's object input, when the user has not joined the membership, the service server can provide a third page for joining the membership; When joining a membership, the service server can provide page 4 for managing membership. As mentioned above, the service server not only sets the entry point for joining the membership on the page showing the search results of the item (for example, page 1), but also sets the entry point for joining the virtual shopping cart page (for example, page 6). At the entry point of joining membership, it can attract users' attention to membership benefits and encourage users to join, which can improve the effect of membership promotion.

FIG. 9 is a sequence diagram showing the flow of a method for providing discount information according to an embodiment of the present invention. The steps shown in FIG. 9 can be executed by the service server 120 shown in FIG. 1 or the service server shown in FIG. 2, and descriptions that are repeated with the above content will be omitted below.

In step S910, the service server may obtain the keyword from the user terminal. Keywords may be input by the user into the user's terminal for requesting a search. The keyword can be a general name for the item, or it can be a limited name such as the manufacturer, capacity, size, weight, material, etc. of the item. The keywords can be directly input by the user into the search window through the user terminal, or the user can click or tap on the keywords listed on the page through the user terminal, or input using other input devices.

In step S920, the service server can confirm a plurality of items corresponding to the keyword. The service server can confirm in the database a plurality of items provided to the user as search results of keywords.

In step S930, the service server may confirm the first subset of the plurality of items to which the membership discount offer is applied. Enterprises that operate service servers can operate a paid membership system that provides additional special offers compared to free memberships. Special offers include additional discounts, early morning delivery, free delivery, same-day delivery, issuance of coupons, points accumulation, etc. Discount. In one embodiment, the membership offer is only provided to some of the plurality of items displayed on the page. In this case, it is necessary to prominently display the application to the user compared with other items for which the membership offer is not applied. Items included in membership benefits.

In step S940, the service server may provide a first page including a list of a plurality of items and an object representing discount information for each of the items in the first subset. In one embodiment, the first page may include a page displaying search results corresponding to keywords input by the user. The first page may include a list of multiple items associated with the keyword. When the user selects an item among the plurality of items, the service server may provide the user terminal with a page displaying detailed information of the selected item. In one embodiment, when the user selects some items from the plurality of items displayed on the first page, the service server can add the selected items to the shopping cart. When the user clicks on the first page corresponding to the shopping cart object As an object, the service server can provide the user terminal with a shopping cart page including information on the selected items.

In step S950, the service server may obtain the first input of the user corresponding to the object. The user can click on the object displayed on the first page that represents the discount information for one of the items in the first subset of the membership discount offer among the plurality of items, and the click information can be sent to the service server through the user terminal. .

In step S960, the service server may provide a second page displaying information on the basic price and the discounted price of the item associated with the object in response to the first input. In one embodiment, the second page may include a pop-up page or a bottom sheet page for additionally providing discount information in response to input corresponding to the user's object. The service server can use the second page to display the basic price and discount price of the item together in a comparative form, and more emphatically display the membership discount offer to the user.

FIG. 10 is a diagram showing some components of a system for providing discount information according to an embodiment of the present invention.

Referring to FIG. 10 , a system for providing information according to an embodiment of the present invention is shown. The system includes a user terminal 1010 and a service server 1020 that can communicate with each other.

The user terminal 1010 may execute an e-commerce client program or a food delivery client program, and may include a transceiver 1012, a control unit 1014, an input unit 1016 and a display unit 1018.

The transceiver 1012 can send and receive information with other nodes including the service server 1020. The transceiver 1012 can communicate with different types of external machines according to different types of communication methods. The transceiver 1012 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC (Near Field Communication) chip. Wi-Fi chips and Bluetooth chips can communicate via WiFi and Bluetooth respectively. When using a Wi-Fi chip or a Bluetooth chip, you can first send and receive various connection information such as SSID (service set identifier, service set identifier) and session key, and then use it to establish a communication connection and then send and receive various information. Wireless communication chip refers to the third generation mobile communication technology based on IEEE (Institute of Electrical and Electronic Engineers), ZigBee (ZigBee), 3G (3rd Generation, third generation mobile communication technology), 3GPP (3rd Generation Partnership Project, third generation (Partner Program), LTE (Long Term Evolution, Long Term Evolution) and other communication chips that implement various communication specifications. NFC chips refer to chips that operate in NFC (Near Field Communication) mode using the 13.56 MHz frequency band among various RF-ID frequency bands such as 135 kHz, 13.56 MHz, 433 MHz, 860~960 MHz, 2.45 GHz, etc.

The input unit 1016 can receive user input and may include a touch screen, a microphone, and buttons. The input unit 1016 allows the user to input various instructions. The input unit 1016 can be implemented by various methods such as buttons and touch panels. Keys may include various types of keys, such as mechanical buttons and scroll wheels formed in various areas such as the front or side, rear, etc. of the main body of the user terminal 1010 . The touch panel can sense the user's touch input and output a touch event value corresponding to the sensed touch signal. When a touch panel and a display panel are combined to form a touch screen, the touch screen can be implemented by various types of touch sensors, such as electrostatic, pressure-reducing, and piezoelectric types. The electrostatic method uses a dielectric coated on the surface of the touch screen to sense the tiny amount of electricity generated by the user's body when part of the user's body comes into contact with the surface of the touch screen to calculate the touch coordinates. The pressure-reducing type includes two electrode plates built into the touch screen. When the user touches the screen, it senses the contact between the upper and lower plates at the touch point, allowing current to flow, thereby calculating the touch coordinates. Touch events that occur on the touch screen are mainly generated by human fingers, but they can also be generated by objects of conductive materials that can exert capacitance changes.

The display part 1018 can display information related to the operation of the user terminal 1010, and can display a page including the information described in the embodiment. In one embodiment, the display portion 1018 may include various types of structures such as LCD (Liquid Crystal Display) and OLED (Organic Light Emitting Diodes). According to an embodiment, the display unit 1018 may be configured by a wired connection from the internal components of the user terminal 1010 , or may be configured by a wireless connection from the transceiver unit 1012 included in the user terminal 1010 .

The control unit 1014 can perform control to perform the operations of the user terminal 1010 described in the embodiment. In addition, the control unit 1014 may include at least one processor configured to execute operations of the user terminal 1010 .

The processor may include at least one of RAM (Random Access Memory), ROM (Read Only Memory), CPU, GPU (Graphic Processing Unit) and bus (BUS). One. RAM, ROM, CPU, GPU, etc. can be connected to each other through buses. The CPU accesses the memory and executes startup using the O/S stored in the memory. Moreover, various operations are performed using various programs, content, and data stored in the memory. ROM stores command sets used for system startup, etc. For example, when the user terminal 1010 is input with a start command and powered on, the CPU can copy the OS (Operating System, operating system) stored in the memory to the RAM according to the instructions stored in the ROM, and start by executing the OS. system. After the startup is completed, the CPU copies various programs stored in the memory to the RAM, and executes the programs copied to the RAM to perform various operations. After the GPU is started in the user terminal 1010, a UI (User Interface) screen will be displayed in the area of the display unit 1018. Specifically, the GPU can generate a screen that displays electronic files including content, icons, menus, and other various objects. The GPU calculates the coordinate values, shape, size, color and other attribute values displayed by each object based on the layout of the screen. Furthermore, the GPU can generate images including various layouts of objects based on the calculated attribute values. The image generated by the GPU is provided by the display unit 1018 and can be displayed in each area of the display unit 1018 respectively.

In addition, the user terminal 1010 may further include a speaker for active output, and may also include a storage unit (not shown) that stores at least part of the information sent and received by the transceiver unit 1012 and the information for the user terminal 1010 Operation information.

The service server 1020 is a device that executes an e-commerce server program or a delivery business information providing service program, and may include a transceiver unit 1022, a control unit 1024, and a storage unit 1026.

The transceiver 1022 can send and receive information with other nodes including the user terminal 1010.

The control unit 1024 can perform control to perform the operations of the service server 1020 described in the embodiment. In addition, the control unit 1024 may include at least one processor.

In addition, the service server 1020 may include a storage unit 1026 that stores at least part of the information sent and received by the transceiver unit 1022 and information used for the operation of the service server 1020 .

On the other hand, the description and drawings disclose preferred embodiments of the present invention. Although specific terms are used, these terms are only used in a general sense to easily explain the technical content of the present invention and to help understand the invention. , rather than limiting the scope of the present invention. It is obvious to those skilled in the art that, in addition to the embodiments disclosed here, other variations can also be implemented based on the technical ideas of the present invention.

110: User terminal 120:Service server 205:Step 210: Step 215:Step 220:Step 225:Step 230:Step 235:Step 240:Step 300:Page 301:Area 302:Area 303:Area 304:Area 305:Area 306:Area 307:Object 400:Page 401:Region 402:Region 403:Region 404:Region 405:Region 500:Page 600:Page 601:Area 602:Area 700:Page 701:Area 702:Area 703:Area 704:Area 800:Page 801:Region 802:Object 1010: User terminal 1012: Transceiver Department 1014:Control Department 1016:Input department 1018:Display part 1020:Service server 1022: Transceiver Department 1024:Control Department 1026:Storage Department S910: Steps S920: Steps S930: Steps S940: Steps S950: Steps S960: Steps

FIG. 1 is a diagram schematically showing the structure of an information providing system for providing discount information according to an embodiment of the present invention. FIG. 2 is a sequence diagram illustrating the information exchange of each node related to the method of providing discount information and the corresponding operations according to an embodiment of the present invention. FIG. 3 is a diagram schematically showing a keyword search result page according to an embodiment of the present invention. FIG. 4 is a diagram schematically showing a page displaying membership discount information according to an embodiment of the present invention. FIG. 5 is a diagram schematically showing a page for joining a membership according to an embodiment of the present invention. FIG. 6 is a diagram schematically showing a page for managing membership according to an embodiment of the present invention. FIG. 7 is a diagram schematically showing a page displaying detailed information of an item according to an embodiment of the present invention. FIG. 8 is a diagram schematically illustrating a page displaying information on items included in a virtual shopping cart according to an embodiment of the present invention. FIG. 9 is a sequence diagram showing the flow of a method for providing discount information according to an embodiment of the present invention. FIG. 10 is a diagram showing some components of a system for providing discount information according to an embodiment of the present invention.

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Claims (13)

An information providing method for a service server, which includes: Steps to obtain keywords from the user's terminal; Steps to confirm multiple items corresponding to the above keywords; Confirm the steps to apply the first subset of membership discounts to the above multiple items; The steps of providing a first page including a list of the above-mentioned plurality of items and an object representing discount information for each of the above-mentioned first subset of items; Steps to obtain the first input from the above-mentioned user corresponding to the above-mentioned object; and In response to the above first input, provide the step of displaying a second page of information on the basic price and discounted price of the item associated with the above object. For example, if the information provision method of the service server of item 1 is requested, it further includes: Steps to obtain the second input of the above-mentioned user corresponding to the above-mentioned discount price on the above-mentioned second page; and In the case where the above-mentioned user has not joined the above-mentioned membership, steps for joining the above-mentioned membership on the third page are provided in response to the above-mentioned second input. For example, the information provision method of the service server in request item 2 further includes: When the user joins the membership, steps for managing the fourth page of the membership are provided in response to the second input. Such as requesting the information provision method of the service server in item 3, wherein the above-mentioned page 4 displays information on the amount of money saved by the above-mentioned user through the above-mentioned membership within a period of time. For example, the information providing method of the service server in request item 1 further includes: Steps to obtain the third input from the above-mentioned user corresponding to the above-mentioned second page; and When the user joins the membership, the step of providing a fifth page including detailed information on items associated with the membership discount information is provided in response to the third input. If the information provision method of the service server of item 5 is requested, in the case where other discounts are applied to items in the first subset of items in addition to the above membership discount, the above other discounts are displayed on the above 5th page. information. For example, the information provision method of the service server of item 1 is requested, wherein the above-mentioned object includes a badge indicating the above-mentioned membership, and an icon for providing detailed information about the above-mentioned membership. For example, if the information providing method of the service server of item 1 is requested, the above list includes the price information of each of the above plurality of items, The above price information includes the price after applying the above membership discount to each of the items in the first subset above. The above objects are displayed together in the area where the above price information is displayed. For example, if the information providing method of the service server of item 1 is requested, the above list includes the price information of each of the above plurality of items, The information providing methods of the above service server further include: Confirm the steps to apply the second subset of the plurality of discounts to the plurality of items mentioned above; and Steps to confirm a representative discount among the plurality of discounts to be displayed in the price information of each item in the second subset; The above representative discounts include the discount with the largest discount rate among the plurality of discounts mentioned above. For example, request the information providing method of the service server of item 9, wherein the above-mentioned representative discount is determined based on the above-mentioned user's discount application history. For example, the information providing method of the service server in request item 1 further includes: In response to the user's fourth input corresponding to the shopping cart object included in the first page, the step of providing a page 6 including information about items added to the shopping cart; and In the case where the above-mentioned user has not joined the above-mentioned membership, a third page for joining the above-mentioned membership is provided in response to the above-mentioned user's 5th input corresponding to the information on the items added to the above-mentioned shopping cart on the above-mentioned 6th page. steps. A service server that provides information, including: Transceivers, which send and receive information to and from other devices; and The processor controls the above-mentioned transceiver, obtains keywords from the user's terminal, confirms a plurality of items corresponding to the above-mentioned keywords, confirms that the first subset of membership discount offers is applied to the above-mentioned plurality of items, and provides a plurality of items including the above-mentioned items. The first page of the list of items and the object representing discount information for each of the items in the first subset, obtains the first input from the above-mentioned user corresponding to the above-mentioned object, and provides a display with the above-mentioned object in response to the above-mentioned first input. Page 2 of information on the basic price and discounted price of related items. A non-transitory computer-readable recording medium, which includes a medium configured to store computer-readable instructions, When the above-mentioned computer-readable instructions are executed by the processor, the above-mentioned processor executes the information providing method of the service server, and the method includes: Steps to obtain keywords from the user's terminal; Steps to confirm multiple items corresponding to the above keywords; Confirm the steps to apply the first subset of membership discounts to the above multiple items; The steps of providing a first page including a list of the above-mentioned plurality of items and an object representing discount information for each of the above-mentioned first subset of items; Steps to obtain the first input from the above-mentioned user corresponding to the above-mentioned object; and In response to the above first input, provide the step of displaying a second page of information on the basic price and discounted price of the item associated with the above object.