TW202401330A - Method and apparatus for providing information on marketing - Google Patents

Abstract

An information providing method of a service server is disclosed, in which the information providing method includes obtaining, from a user terminal, information about a goal and a budget associated with marketing of a store, identifying information about the store, identifying, based on the information about the store, a marketing solution for achieving the goal with the budget, and providing the marketing solution to the user terminal.

Description

Methods and devices for providing marketing information

The present invention relates to a method and equipment for providing marketing information.

As Internet usage becomes more widespread, the market for e-commerce and food delivery intermediary services is expanding. Especially with the spread of infectious diseases, the proportion of people visiting offline restaurants for dining is declining, and the proportion of people using smart phones to order food for delivery through applications related to food delivery intermediary services is rapidly increasing.

As the number of stores selling food through delivery or takeout services increases, a marketing strategy needs to be created to differentiate the store from competitors. Marketing may refer to the process of conceptualizing ideas or items and services, determining prices, and planning and executing distribution and promotions to create transactions that meet the store's objectives. In order to achieve maximum sales results using a limited budget, stores can create a marketing plan suitable for each store, which can be executed with the help of a professional marketing company. For example, Korean Patent Publication No. 2017-0108483 discloses a method and device for optimizing a store's marketing budget allocation.

At the same time, there is a need for a method of providing, at a store's request, marketing information that can achieve a maximum goal with a minimum budget based on the store's sales characteristics and historical information accessible from a delivery intermediary service.

[Technical Target]

One aspect provides identifying and providing a marketing solution to a store based on marketing-related goals and budgets obtained from the store and information about the store. [Technical solutions]

According to one aspect, an information providing method for a service server is provided. The information providing method includes: obtaining information about a goal and a budget associated with marketing of a store from a user terminal; identifying information about the store. information; based on the information about the store, identify a marketing solution for using the budget to achieve the goal; and provide the marketing solution to the user terminal.

According to an example embodiment, the marketing solution includes one or more marketing channels and an allocation of the budget for each of the one or more marketing channels.

According to an example embodiment, the one or more marketing channels include a price discount on at least some menu items at the store, an offer of a coupon redeemable at the store, an advertisement by the store, and a discount by the store. At least one of the subscription offers is provided.

According to an example embodiment, the advertisement includes a banner advertisement on an application that provides an e-commerce service related to the service.

According to an example embodiment, providing the marketing solution further includes proposing a downward adjustment of one of the goals when it is determined that the goal cannot be achieved using the budget.

According to an example embodiment, the goal includes a number of orders to be added to the store within a time frame.

According to an example embodiment, the time frame is determined based on the budget and marketing history of the store.

According to an example embodiment, the target includes an average amount per order for the store.

According to an example embodiment, the information about the store includes information about at least one of sales characteristics of the store, order history of the store, and marketing history of the store.

According to an example embodiment, the information about the store further includes information about a promotion at other stores located within a specific distance from the store.

According to an example embodiment, the specific distance is determined based on a cumulative number of orders from the store.

According to another aspect, a service server configured to provide information is also provided, including a transceiver configured to send information to and receive information from another device, and a processor, The processor is configured to: control the transceiver; obtain information from a user terminal about a goal and a budget associated with a store's marketing; identify information about the store; based on the information about the store Information, identifying a marketing solution for using the budget to achieve the goal; and providing the marketing solution to the user terminal.

According to yet another aspect, a non-transitory computer-readable recording medium is also provided, comprising a medium configured to store computer-readable instructions, wherein the computer-readable instructions, when executed by a processor, Causing the processor to: obtain information from a user terminal about a goal and a budget associated with marketing for a store; identify information about the store; and, based on the information about the store, identify use of the budget A marketing solution to achieve the goal; and provide the marketing solution to the user terminal. [Effect]

According to an exemplary embodiment of the present invention, the service server identifies an optimal marketing solution and provides it to the user based on information about marketing-related goals and budgets and information about stores obtained from the user terminal. The terminal thereby provides the store with marketing information including a budget allocation plan, which is related to how much budget the store will invest in which of various marketing channels to achieve its goals, in order to expect users to be enthusiastic about store marketing and Satisfaction with using the service will increase.

Furthermore, according to an exemplary embodiment of the present invention, the service server identifies information by considering information about the store's sales characteristics, the store's order history, the store's marketing history, and promotions of other stores located within a specific distance from the store. And provide a marketing solution optimized for the store, thereby helping to increase user satisfaction with the service and increase the overall profit of the service.

Hereinafter, exemplary embodiments of the present invention are described in detail with reference to the accompanying drawings.

Detailed description of technical specifications well known in the art and not directly related to the present invention may be omitted. This is intended to make the subject matter of the present invention clearer without obscuring the subject matter of the present invention by omitting unnecessary explanations.

For the same reason, some elements are exaggerated, omitted, or simplified in the drawings, and in practice, elements may have sizes and/or shapes different from those shown in the drawings. The same or equivalent parts are designated by the same reference symbols throughout the drawings.

Advantages and features of the present invention, as well as methods of implementing the same, may be more readily understood by reference to the following detailed description of example embodiments and the accompanying drawings. This invention may, however, be embodied in many different forms and should not be construed as limited to the example embodiments set forth herein. Rather, these example embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concepts of the invention to those skilled in the art, and the invention will be defined only by the scope of the appended claims. Throughout this specification, the same reference numbers refer to the same element.

It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. Such computer program instructions may be provided to a processor of a general-purpose computer, special-purpose computer, or other programmable data processing device, such that instructions executed by the processor of the computer or other programmable data processing device generate instructions for performing operations in Components that specify functions/actions in flowcharts and/or block diagrams. These computer program instructions can also be stored in a non-transitory computer readable memory. These computer program instructions can direct a computer or other programmable data processing device to operate in a specific manner, so that the computer program instructions stored in the non-transitory computer can The instructions in the readable memory produce artifacts embedded with instruction components that implement the functions/actions specified in the flowcharts and/or block diagrams. Computer program instructions can also be loaded into a computer or other programmable data processing device to cause a series of operating steps to be executed on the computer or other programmable device to generate a computer-implemented program that executes on the computer or other programmable device. Instructions on the programmable device provide steps for implementing the functions/actions specified in the flowcharts and/or block diagrams.

Additionally, respective block diagrams may illustrate modules, fragments, or portions of code that include at least one or more executable instructions for performing specific logical function(s). Furthermore, it should be noted that the functions of the blocks may be performed in a different order in several modifications. For example, two consecutive blocks may be executed substantially simultaneously, or may be executed in reverse order depending on their equivalent functionality.

As used herein, the term "part" refers to software or a hardware component (such as an FPGA or ASIC) in which the "part" performs a certain role. However, "~parts" are not limited to software or hardware. A "~part" may be configured to reside on an addressable storage medium or may be configured to execute on one or more processors. Thus, in one example, "~part" includes components (such as software components, object-oriented software components, class components, and task components), processes, functions, properties, procedures, subroutines, and code Fragments, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays and variables. The functionality provided in components and ~parts can be combined into a smaller number of components and ~parts or further separated into additional components and ~parts. In addition, components and "~parts" can be implemented to play one or more CPUs within the device or secure media card.

FIG. 1 is a diagram schematically illustrating a configuration of an information providing system for providing marketing information according to an exemplary embodiment of the present invention.

Referring to FIG. 1 , an information providing system according to an exemplary embodiment of the present invention includes a user terminal 110 and a service server 120 . In an example embodiment, service server 120 may process and provide information related to the operation of the service to users.

Using the user terminal 110, an e-commerce user can access the service server 120. The user terminal 110 may have an e-commerce or delivery intermediary application installed, and can use the application to access the service server 120 and use the e-commerce or delivery intermediary service based on information exchange with the service server 120 . The user terminal 110 can be a mobile device (such as a smart phone and a tablet PC), or a static device (such as a desktop PC), and can be installed and run any e-commerce or delivery intermediary application. The device can be used as the user terminal 110 without limitation. In an exemplary embodiment, the user of the user terminal 110 may include a user who orders food through a food delivery intermediary service and receives food delivery. In an exemplary embodiment, the user of the user terminal 110 may include an owner of a store that sells and delivers food through a food delivery intermediary service.

Service server 120 may include a server operated by an enterprise that provides e-commerce or delivery intermediary services. The service server 120 communicates with the user terminal 110 and provides service-related information to the user terminal 110 . The service server 120 may provide a list of items as search results from the database, or may provide details of each item stored in the database.

In an exemplary embodiment, the service server 120 may be associated with a food delivery intermediary service, and the food delivery intermediary service may not only provide a service of intermediary between a store selling food and a delivery person, but also May provide information related to the store's marketing in response to a request from the store. For example, an owner of a store (e.g., a restaurant) may set a business goal (such as number of orders, revenue, sales, or users) that the store hopes to achieve within a specific time frame, and may estimate the achievement to be The goal is to invest one's budget. Food delivery intermediary services associated with service server 120 may include services such as: obtaining information from store owners regarding goals and budgets; identifying marketing strategies or solutions to achieve goals with budgets; and providing such marketing to store owners. strategy or solution. The marketing strategy or solution may include one or more marketing channels for achieving the store's sales goals, and an allocation solution for each of the one or more marketing channels. The service server 120 may retrieve data associated with the store (such as the store's sales history, promotion history, and subscription history stored in the database), and data associated with marketing (such as one or more marketing channels, The cost of each marketing channel and the results achieved by utilizing each marketing channel), predicts the effectiveness of the store's marketing solution, and provides the store with a marketing solution that achieves goals with a given budget. In the following, a method for providing a marketing solution to a user from a service server is described in detail with reference to FIG. 2 .

FIG. 2 is a sequence diagram illustrating information exchange and corresponding operations of each node involved in a method for providing marketing information according to an exemplary embodiment of the present invention.

Referring to FIG. 2 , according to an exemplary embodiment of the present invention, an information exchange and an operation method between a user terminal and a service server at each node are disclosed.

In operation 205, the user terminal may transmit information about a goal and a budget associated with a store's marketing to the service server. The user terminal may obtain information about goals and budgets associated with the store's marketing from a user, and the user may include a store owner.

In an example embodiment, goals associated with marketing may include a target number associated with the store's sales that the store wants to achieve through marketing. For example, goals associated with marketing may include goals such as increasing the number of orders placed in the store, increasing the average dollar amount per order, increasing the number of customers visiting the store, increasing reorder rates, increasing the number of new users, and reducing cancellations. rate and increase review ratings. A budget associated with marketing may include a budget set to an amount that a user is willing to spend to achieve a goal associated with marketing.

In an exemplary embodiment, the user can set a marketing time frame within which the user wishes to achieve goals and goals associated with the marketing. For example, the user may enter the number of orders to the store that the user wishes to add within a time frame (eg, add 100 orders within three months) as a marketing-associated goal provided to the service server.

In an example embodiment, the time frame may be determined based on a budget. The service server can default a configurable marketing time frame based on a budget entered by the user, and can restrict the user from setting a time frame beyond the default time frame. If the marketing time frame is set to be too long, the range of marketing channels available for a given budget can be overly limited and user experience marketing can be reduced due to an increase in marketing numbers relative to the store's goals. Effectiveness may be relatively reduced, which may lead to user dissatisfaction.

In an example embodiment, the time frame may be determined based on the store's marketing history. If the store has a past experience of receiving a previous marketing solution from the service server, the service server may grant users associated with the store an offer to receive a marketing solution with a longer time frame. This encourages users to continue using the marketing solutions provided by the service server.

In this manner, the service server determines a marketing time frame corresponding to the goal associated with the marketing based on at least one of the store's budget and marketing history, so that the user can set an appropriate time frame for achieving the goal and can improve it. User experience.

In an exemplary embodiment, the service server may provide a page associated with the marketing solution to the user terminal. For example, if a user subscribes to a service to use a food delivery intermediary service, the service server may provide a page associated with a marketing solution to the service user. This can be provided during the user's service subscription phase. Pages associated with a marketing solution may include a description of services that provide a marketing solution, and may include areas for the user to enter information that should be obtained to provide the marketing solution regarding achieving a goal and a budget. In an example embodiment, an area for entering a target may include a drop-down list for selecting one of a plurality of candidate targets set by the service server, and for entering one of the targets corresponding to the selected target. A digital area. In an exemplary embodiment, the user may directly enter an object that the user wishes to enter in addition to the objects included in the drop-down list. In an example embodiment, the user may further set a time frame in which the user wishes to achieve the goal. In an example embodiment, the service server may view the marketing history of a plurality of other users in a database and recommend to the user at least one of a target, a digital time frame selected by the plurality of other users.

In one example embodiment, in response to a user's input of a goal on a page associated with a marketing solution, the service server may provide marketing information associated with the goal for the user's store. For example, if the user selects the number of orders as a goal associated with marketing, the service server may provide information about the average number of orders for a store associated with the user over a specific period in the past. As another example, if the user selects increasing the number of new users as a goal associated with marketing, the service server may provide information about the current number of users of the store associated with the user. In this manner, depending on the type of goal the user has selected, the service server can display current information about the user's store corresponding to the selected goal to help the user understand the current status of the store and facilitate future goal adjustments.

In operation 210, the service server may identify information about the store. The information about the store is information utilized by the service server to provide a marketing solution based on the information about goals and budgets obtained in operation 205, and may include various information, such as the store's sales characteristics, the store's order history, the store's marketing history and promotions targeted at other stores within a specified distance of the store. If the service server provides a food delivery intermediary service, the service server may store data (such as a store's food sales characteristics, order history, marketing history, and other store marketing information) in a database and may be able to more easily Access this data, and the service server can provide more appropriate marketing solutions to the store based on this data.

In an example embodiment, the information about the store may include information about the store's sales characteristics. A store's merchandising characteristics may include various characteristics related to the store's sales or operations that will affect the store's marketing strategy, such as the store's location, menu, opening hours, availability of in-store dining, in-store customer capacity, Availability of takeout orders, average menu prices, number of users, and operating hours. For example, if the store is one that primarily fulfills takeout or delivery orders rather than dine-in, offering a coupon for a delivery discount may be a more effective marketing tool than offering a coupon for a dine-in discount. As another example, if the store is only open from 6:00 to 10:00 pm, marketing using coupons that can be redeemed during lunch or early morning hours may not be effective at all. As another example, if the store is a restaurant that specializes in selling beef dishes, a banner of the store is displayed only when a user searches for beef-related items on an application of an e-commerce service associated with the food delivery intermediary service Ads can be more effective by reducing ad costs or simplifying their appearance. However, these are only illustrative, and various marketing strategies can be formulated taking into account the sales characteristics of the store. In this way, the service server can provide effective marketing solutions to users based on information about the store's sales characteristics.

In an example embodiment, the information about the store may include information about the store's order history. For example, information about order history may include information about the number of orders placed by a store during a recent period (e.g., 28 days, 14 days, 7 days), orders placed by time of day (lunch, dinner) during a recent period Quantity, information on the average amount per order within a recent period, etc. Based on information about the store's order history, the service server can provide an appropriate marketing solution to the store. For example, if a store is determined to have a large number of recent orders, the store may use marketing channels to improve the store's reorder rate (eg, by offering reorder discounts) rather than promoting to new customers. As another example, if a store has a small number of recent orders, a marketing channel can be used to promote to new customers by providing a discount coupon for their first order. However, these are only illustrative, and various marketing strategies can be developed based on the store's order history. Thus, the service server can provide an effective marketing solution to the user based on information about the store's order history. In an example embodiment, the period of time (eg, 28 days, 14 days, 7 days) within which the service server collects a store's recent order history may vary depending on the store's sales characteristics.

In an example embodiment, the information about the store may include information about the store's marketing history. For example, the service server may identify a marketing solution based on information about the number of discount events the store has had in a recent period, the amount of discounts in a recent period, the length of promotions in a recent period, etc. provided to users.

In an example embodiment, information about a store may include information about promotions at other stores located within a specific distance from the store. For example, the service server may determine a budget allocation for one or more marketing channels of the store based on the number and type of other competing stores located near the store. As another example, the service server may plan an appropriate promotion for the store based on information about promotions of other competing stores located near the store. This may be called promotional density. If other nearby competing stores are all running a promotion that discounts the delivery fee by 3,000 won, the service server can recommend that the user's store allocates a marketing budget to discount the delivery fee by 4,000 won, because if the user's store allocates its marketing budget If you run the same promotion that discounts the delivery fee by 3,000 won, the marketing through the delivery fee discount may not be effective. However, these are merely illustrative, and various marketing strategies can be developed based on information about promotions from other stores near the store. In this way, the service server can provide an effective marketing solution to the user based on information about promotions from other stores near the store.

In an example embodiment, the specific distance may be determined based on the number of accumulated orders at one of the stores. For example, if the store is a very popular and well-known restaurant that already has a large accumulated order base, the store's marketing may be relatively less affected by promotions from neighboring stores. Therefore, the amount of calculation can be reduced by narrowing the range of nearby stores from which to view information about promotions, and further reducing the weight of information about promotions at other stores among the factors considered in determining marketing solutions.

In this manner, the service server can identify and provide the best products for a store by considering information about the store's sales characteristics, the store's order history, the store's marketing history, and promotions of other stores located within a specific distance from the store. A comprehensive marketing solution that helps increase user satisfaction with the service and increase the overall profit of the service.

In operation 215, the service server may determine a marketing solution for using the budget to achieve the goal based on the information about the store. The service server may search for a best marketing solution from a plurality of candidate marketing solutions stored in the database based on information about the store, or may generate a new best marketing solution for achieving goals using budget. In an example embodiment, a marketing solution may include one or more marketing channels and a budget allocation for each of the one or more marketing channels. Based on the information about the store, the service server can develop a budget allocation plan regarding how much budget to invest in which of the various marketing channels, which budget allocation plan can be determined as a marketing solution. A database associated with the service server may store numerical data regarding the history of marketing through each marketing channel and the return on investment (ROI) of each channel, and the service server may use this data to generate a current status appropriate for the store One marketing solution. In an example embodiment, the service server may use machine learning (such as an artificial neural network) to train a marketing engine using data stored in the database, and may output an optimal marketing engine through the trained marketing engine. Marketing Solutions.

In an example embodiment, one or more marketing channels may include, for example, price discounts on at least some menu items in the store, providing coupons redeemable in the store, promoting the store, and providing subscription offers to the store. At least one of them. The service server can return part of the marketing budget to the user through price discounts, loyalty points, coupons and the like, which in the long run can increase user satisfaction with the store and thereby promote the store. In an example embodiment, the service server may encourage users to subscribe to a specific store to receive notifications from the specific store (such as promotions and new menu releases) and enjoy benefits only available to the user.

In an example embodiment, one or more marketing channels may include a discount on a store's delivery fee. The service server may provide a delivery fee discount to users who place orders with the store by allowing the store's budget to cover a portion of the delivery fee that the user would otherwise have to pay to a delivery intermediary. In doing so, the service server can increase user satisfaction with ordering from the store and increase the store's publicity effect.

In an example embodiment, promotion of the store may include a banner advertisement on an application that provides e-commerce services related to food delivery intermediary services. The services provided by the service server may include a food delivery intermediary service, and the service server may run a banner advertisement promoting a store on an application of an e-commerce service associated with the food delivery intermediary service. By promoting the store on the e-commerce service application associated with the service provided by the service server, the service server can more effectively attract users of the e-commerce application and increase the promotion effect.

In operation 220, the service server may deliver the marketing solution to the user terminal. In an exemplary embodiment, the service server may display information about the marketing solution on a page provided to the user terminal that is associated with the marketing solution. On the page associated with the marketing solution, the user can enter a goal associated with marketing and a budget that the user is willing to commit to achieve the goal, and the user can receive from the service server a goal to use the budget to achieve The goal is one marketing solution.

In an example embodiment, when determining a marketing solution, the service server may first determine whether the budget can be used to achieve the goal, and if it is determined that the budget cannot be used to achieve the goal, the service server may propose a downward adjustment of the goal or the budget One is adjusted upward. In an example embodiment, if the marketing budget obtained from the user is insufficient to achieve the target, the service server may request the user to increase the budget or propose a downward adjustment of the target in order to maximize the marketing provided by the service server Effectiveness of the solution. Conversely, in an example embodiment, if the budget obtained from the user is too large compared to the budget required to achieve the goal, the service server may propose an upward adjustment of the goal or a downward adjustment of the budget to prevent usage or wasting unnecessary budget.

FIG. 3 is an exemplary diagram schematically illustrating input from a store and marketing output from a service server according to an exemplary embodiment of the present invention.

Referring to Figure 3, the store may provide information about a goal and a budget associated with marketing to the service server. A marketing engine within the service server may generate a method for allocating budget to one or more marketing channels to achieve a goal, and may output a budget allocation for the one or more marketing channels. In an example embodiment, a database associated with the service server may store numerical data regarding the history of marketing through each marketing channel and the return on investment for each channel, and the marketing engine in the service server may utilize This information is used to generate a marketing solution appropriate to the current state of the store. The one or more marketing channels may include various channels such as, for example, offers, discounts, advertising based on subscriptions to the store, advertising on e-commerce applications associated with the service, and providing offers associated with loyalty. (For example, points/credits, coupons).

FIG. 4 schematically illustrates an exemplary diagram of a method for predicting a promotion type and a budget based on information about a store according to an exemplary embodiment of the present invention.

Referring to Figure 4, the service server may obtain information about a goal and a budget from a store. A goal is a marketing-related number that the store hopes to achieve within a predetermined period of time, and may include specific numerical information (such as, for example, N orders, N new customers, and an average amount per order). In order to achieve goals using a given budget, the service server may identify information about the store, such as the characteristics of the store, the store's order history, the store's promotion history, and adjacent store marketing (eg, promotion density). In the example embodiment illustrated in FIG. 4 , the service server may arrange a plurality of promotion settings based on the identified store information to predict the effectiveness of the promotion and determine an optimal budget allocation solution for each marketing channel.

FIG. 5 is a flowchart illustrating a process of a method for providing marketing information according to an exemplary embodiment of the present invention. The operations illustrated in FIG. 5 may be performed by the service server 120 illustrated in FIG. 1 or the service server illustrated in FIG. 2 , and the description of the foregoing content may be omitted herein.

In operation S510, the service server may obtain information about a goal and a budget associated with marketing of a store from a user terminal. The user terminal may obtain information about goals and budgets associated with the store's marketing from a user, and the user may include a store owner. In an example embodiment, goals associated with marketing may include a target number associated with the store's sales that the store wants to achieve through marketing. For example, goals associated with marketing may include goals such as increasing the number of orders placed in the store, increasing the average dollar amount per order, increasing the number of customers visiting the store, increasing reorder rates, increasing the number of new users, and reducing cancellations. rate and increase review ratings. A budget associated with marketing may include a budget set to an amount that a user is willing to spend to achieve a goal associated with marketing.

In operation S520, the service server may identify information about the store. Information about the store is information utilized by the service server to provide a marketing solution based on the information about goals and budgets obtained in operation 205, and may include various information, such as the store's sales characteristics, the store's order history, the store's order history, Marketing history and promotions positioned at other stores within a specified distance of the store.

In operation S530, the service server may determine a marketing solution for achieving the goal using the budget based on the information about the store. The service server may search for a best marketing solution from a plurality of candidate marketing solutions stored in the database based on information about the store, or may generate a new best marketing solution for achieving goals using budget. In an example embodiment, a marketing solution may include one or more marketing channels and a budget allocation for each of the one or more marketing channels. Based on the information about the store, the service server can develop a budget allocation plan regarding how much budget to invest in which of the various marketing channels, which budget allocation plan can be determined as a marketing solution.

In operation S540, the service server may provide a marketing solution to the user terminal. In an exemplary embodiment, the service server may display information about the marketing solution on a page provided to the user terminal that is associated with the marketing solution. On the page associated with the marketing solution, the user can enter a goal associated with marketing and a budget that the user is willing to commit to achieve the goal, and the user can receive from the service server a goal to use the budget to achieve The goal is one marketing solution.

Figure 6 is a diagram illustrating some components of a system for providing marketing information according to an example embodiment of the present invention.

Referring to FIG. 6 , a system for providing information according to an exemplary embodiment of the present invention is shown, and the system includes a user terminal 610 and a service server 620 that can communicate with each other.

The user terminal 610 may execute an e-commerce client program or a food delivery client program, and may include a transceiver 612, a controller 614, an input part 616 and a display part 618.

Transceiver 612 can send information to and receive information from other nodes including service server 620. Transceiver 612 may communicate with various types of external devices using various types of communication methods. The transceiver 612 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip. The Wi-Fi chip and the Bluetooth chip can perform communication using a WiFi method and a Bluetooth method respectively. In the case of using a Wi-Fi chip or a Bluetooth chip, connection information such as an SSID and a session key can first be transmitted and received to establish a communication connection, and thereafter various types of information can be transmitted and received. A wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, ZigBee, 3rd Generation (3G), 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), etc. NFC chip means a chip that operates in a near field communication (NFC) method using the 13.56 MHz band, one of the various RF-ID frequency bands (such as 135 kHz, 13.56 MHz, 433 MHz, 860 MHz to 960 MHz, 2.45 GHz, etc.) .

Input portion 616 can receive an input from a user and can include a touch screen, a microphone, and a button. The input portion 616 can receive various commands from the user. Input portion 616 may be implemented in various ways including keys, touch panels, and the like. The keys may include various types of keys formed on various areas outside the main body of the user terminal 610, such as the front, sides, and back, such as mechanical buttons, wheels, and the like. The touch panel can detect a touch input from a user and output a touch event value corresponding to the detected touch signal. When a touch panel is combined with a display panel to form a touch screen, various types of touch sensors, such as capacitive, pressure-sensitive, piezoelectric, and the like, can be used to implement the touch screen. Capacitive touch sensors use a dielectric coated on the surface of the touch screen to detect the tiny electricity generated by the user's body when part of the user's body is touched to the surface of the touch screen. to calculate touch coordinates. The piezoelectric touch sensor includes two electrode plates embedded in the touch screen, and when the user touches the screen, the touch passes through the upper and lower plates of the touch point to cause current to flow and the touch coordinates are calculated. Touch events on a touch screen can be generated primarily by human fingers, but also by objects made of conductive materials that can exert a capacitance change.

The display portion 618 may display information related to the operation of the user terminal 610, and may display a page containing the information described in the exemplary embodiment. In an example embodiment, display portion 618 may include various types of configurations, such as liquid crystal displays (LCDs), organic light emitting diodes (OLEDs), and the like. Depending on the example embodiment, display portion 618 may be wired to configuration within user terminal 610 and may be wirelessly connected to configuration included in user terminal 610 (such as transceiver 612).

The controller 614 may perform control to enable the user terminal 610 to perform the operations described in the example embodiments. The controller 614 may also include at least one processor configured to perform operations of the user terminal 610 .

The processor may include at least one of RAM, ROM, CPU, GPU (Graphics Processing Unit), and bus. RAM, ROM, CPU, GPU, etc. can be connected to each other through the bus. The CPU accesses the memory and uses the OS stored in the memory to perform booting. In addition, various programs, content, data, etc. stored in the memory are used to perform various operations. ROM stores the instruction set used to boot the system. For example, when a startup command is input to the user terminal 610 and power is supplied, the CPU can copy the OS stored in the memory to the RAM according to the command stored in the ROM, and execute the OS to boot the system. When the boot is completed, the CPU copies various programs stored in the memory to the RAM, and executes the programs copied to the RAM to perform various operations. When booting is completed, the GPU displays a UI screen in an area of the display portion 618 . Specifically, the GPU can generate a screen that displays an electronic file including various objects such as content, icons, menus, and the like. The GPU calculates the attribute values (such as coordinate values, shape, size, color and the like) of each object to be displayed according to the layout of the screen. Based on the calculated attribute values, the GPU can generate images with various layouts containing objects. Pictures generated by the GPU may be provided to display portion 618 and may be displayed in respective areas of display portion 618 .

The user terminal 610 may further include a speaker for outputting events, and may further include one of at least some for storing information transmitted and received via the transceiver 612 and information used for operation of the user terminal 610 Storage section (not shown).

The service server 620 is a device on which an e-commerce server program or a delivery job information providing service program runs, and may include a transceiver 622, a controller 624, and a storage portion 626.

The transceiver 622 can send information to and receive information from other nodes including the user terminal 610.

Controller 624 may perform control to enable service server 620 to perform the operations described in the example embodiments. Controller 624 may also include at least one processor.

Service server 620 may also include a storage portion 626 that stores at least some of the information transmitted and received via transceiver 622 and information used for the operation of server 620.

Example embodiments of the invention have been disclosed in the specification and drawings. Although specific terms are used, they are only used in a general sense to easily explain the technical content of the present invention and to help understand the present invention, and are not intended to limit the scope of the present invention. Those skilled in the art will understand that in addition to the exemplary embodiments disclosed herein, other modified examples based on the technical concepts of the present invention can also be implemented.

110: User terminal 120:Service server 205:Operation 210:Operation 215:Operation 220:Operation 610: User terminal 612:Transceiver 614:Controller 616:Input part 618: Display part 620:Service server 622:Transceiver 624:Controller 626:Storage part S510: Operation S520: Operation S530: Operation S540: Operation

FIG. 1 is a diagram schematically illustrating a configuration of an information providing system for providing marketing information according to an exemplary embodiment of the present invention. FIG. 2 is a sequence diagram illustrating information exchange and corresponding operations of each node involved in a method for providing marketing information according to an exemplary embodiment of the present invention. FIG. 3 is an exemplary diagram schematically illustrating input from a store and marketing output from a service server according to an exemplary embodiment of the present invention. FIG. 4 schematically illustrates an exemplary diagram of a method of predicting a promotion type and a budget based on information about a store according to an exemplary embodiment of the present invention. FIG. 5 is a flowchart illustrating a process of a method for providing marketing information according to an exemplary embodiment of the present invention. Figure 6 is a diagram illustrating some components of a system for providing marketing information according to an example embodiment of the present invention.

205:Operation

210:Operation

215:Operation

220:Operation

Claims (13)

An information providing method for a service server, the information providing method includes: Obtain information from a user terminal regarding a goal and a budget associated with a store's marketing; Identify information about the store; Based on the information about the store, identify a marketing solution for using the budget to achieve the goal; and Provide the marketing solution to the user terminal. The information providing method of claim 1, wherein the marketing solution includes one or more marketing channels and an allocation of the budget for each of the one or more marketing channels. If requesting the information providing method in item 2, the one or more marketing channels include at least one of the following: The store offers a price discount on at least one of its menu items; One of the coupons available can be redeemed at the store; an advertisement for the store; and One of the store's subscription offers is available. Such as requesting the information providing method of item 3, wherein the advertisement includes a banner advertisement on an application that provides an e-commerce service related to the service. For example, the information provision method of request item 1, wherein providing the marketing solution further includes proposing a downward adjustment of one of the goals when it is determined that the goal cannot be achieved using the budget. Such as requesting the information providing method of item 1, wherein the goal includes a number of orders for the store that will be added within a time frame. Such as requesting the information providing method of item 6, wherein the time frame is determined based on the budget and marketing history of the store. Such as requesting the information providing method of item 1, wherein the target includes an average amount per order for the store. If the information providing method of item 1 is requested, the information about the store includes information about at least one of the sales characteristics of the store, the order history of the store, and the marketing history of the store. As requested, the information providing method of item 9, wherein the information about the store further includes information about a promotion of other stores located within a specific distance from the store. For example, the information providing method of claim 10, wherein the specific distance is determined based on a cumulative number of orders in the store. A service server configured to provide information, including: A transceiver configured to send information to and receive information from another device; and A processor configured to: control the transceiver; obtain information from a user terminal about a goal and a budget associated with a store's marketing; identify information about the store; based on information about the store Based on the information, identify a marketing solution for using the budget to achieve the goal; and provide the marketing solution to the user terminal. A non-transitory computer-readable recording medium, which includes: A medium configured to store computer-readable instructions that, when executed by a processor, cause the processor to: Obtain information from a user terminal regarding a goal and a budget associated with a store's marketing; Identify information about the store; Based on the information about the store, identify a marketing solution for using the budget to achieve the goal; and Provide the marketing solution to the user terminal.