WO2023224152A1

WO2023224152A1 - Method and apparatus for providing marketing information

Info

Publication number: WO2023224152A1
Application number: PCT/KR2022/007330
Authority: WO
Inventors: 리우팡지에
Original assignee: 쿠팡 주식회사
Priority date: 2022-05-20
Filing date: 2022-05-24
Publication date: 2023-11-23
Also published as: TW202401330A; KR20230162293A

Abstract

The present invention relates to a method by which a service server provides information, the method comprising the steps of: acquiring, from a terminal of a user, information regarding a goal and budget associated with marketing of a store; identifying information regarding the store; on the basis of the information regarding the store, identifying a marketing solution for achieving the goal with the budget; and providing the marketing solution to the terminal of the user.

Description

Methods and devices for providing marketing information

Embodiments of this specification relate to a method and device for providing marketing information.

As the use of the Internet becomes more widespread, the e-commerce and food delivery brokerage service markets are expanding. In particular, as infectious diseases spread, the proportion of people visiting offline restaurants to eat is decreasing, and the proportion of ordering food delivery through applications related to food delivery brokerage services using smartphones is rapidly increasing.

As the number of stores selling food through delivery or packaging services increases, it is necessary to establish a marketing strategy to differentiate the store from competing stores. Marketing can refer to the process of establishing the concept of an idea, product or service, determining the price, and planning and executing distribution and promotion to create an exchange that satisfies the store's goals. Stores can create marketing plans tailored to each store to achieve maximum sales performance with a limited budget, and this can be done with the help of a professional marketing company. For example, Republic of Korea Patent Publication No. 2017-0108483 deals with a method and device for optimizing a store's marketing budget allocation.

Meanwhile, there is a need for a method of providing marketing information that can achieve the maximum goal with the minimum budget according to the request of the store based on the store's sales characteristics and history information accessible through the delivery brokerage service.

The embodiment of this specification is proposed to solve the above-mentioned problem, and its purpose is to identify and provide a marketing solution to the store based on goals and budgets related to marketing obtained from the store and information about the store.

In order to achieve the above-described task, a method of providing information in a service server according to an embodiment of the present specification includes the steps of obtaining information about goals and budget related to marketing of a store from a user's terminal; Confirming information about the store; identifying a marketing solution to achieve the goal with the budget based on information about the store; and providing the marketing solution to the user's terminal.

According to one embodiment, the marketing solution includes one or more marketing channels and distribution of the budget to each of the one or more marketing channels.

According to one embodiment, the one or more marketing channels may include price discounts on at least some menus of the store; Providing coupons that can be used in the store; advertisements for the store; and at least one of providing subscription benefits to the store.

According to one embodiment, the advertisement is characterized in that it includes a banner advertisement on an application that provides an e-commerce service related to the service.

According to one embodiment, the step of providing the marketing solution may further include proposing a downward adjustment of the target when it is confirmed that the target cannot be achieved with the budget.

According to one embodiment, the goal includes the number of orders for the store to be increased over a certain period of time.

According to one embodiment, the certain period is determined based on the budget and the marketing history of the store.

According to one embodiment, the target includes an average price per order for the store.

According to one embodiment, the information about the store includes information about at least one of sales characteristics of the store, order history for the store, and marketing history of the store.

According to one embodiment, the information about the store further includes information about promotions of other stores located within a certain distance from the store.

According to one embodiment, the certain distance is determined based on the cumulative number of orders for the store.

A service server that provides information according to an embodiment of the present specification includes a transceiver that transmits and receives information with another device; and controlling the transceiver, obtaining information about the goal and budget associated with marketing of the store from the user's terminal, confirming the information about the store, and achieving the goal with the budget based on the information about the store. It is characterized in that it includes a processor that identifies a marketing solution and provides the marketing solution to the user's terminal.

A non-transitory computer-readable storage medium according to an embodiment of the present specification includes a medium configured to store computer-readable instructions, and when the computer-readable instructions are executed by a processor, the processor: User's terminal Obtaining information about goals and budget associated with marketing of the store from; Confirming information about the store; identifying a marketing solution to achieve the goal with the budget based on information about the store; and providing the marketing solution to the user's terminal.

According to an embodiment of the present specification, the service server identifies the optimal marketing solution based on information about the store and information about the goals and budget related to marketing obtained from the user terminal and provides it to the user terminal, thereby providing various marketing channels. In order to achieve its goals, the store will be provided with marketing information including a budget distribution plan related to which marketing channels to invest and how much of the budget to invest, and it can be expected to increase users' motivation for store marketing and service usage satisfaction. there is.

In addition, according to an embodiment of the present specification, the service server optimizes marketing for the store by considering information about the sales characteristics of the store, order history for the store, marketing history of the store, and promotions of other stores located within a certain distance from the store. By identifying and providing solutions, you can contribute to increasing users' service satisfaction and increasing the overall profits of the service.

1 is a diagram schematically showing the configuration of an information provision system for providing marketing information according to an embodiment of the present invention.

Figure 2 is a sequence diagram illustrating information exchange and corresponding operations of each node related to a method of providing marketing information according to an embodiment of the present invention.

Figure 3 is an exemplary diagram schematically showing input from a store and marketing output from a service server according to an embodiment of the present invention.

Figure 4 is an exemplary diagram schematically showing a method of predicting a promotion type and budget based on information about a store according to an embodiment of the present invention.

Figure 5 is a flowchart showing the flow of a method for providing marketing information according to an embodiment of the present invention.

Figure 6 is a diagram illustrating some components of a system that provides marketing information according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

In describing the embodiments, description of technical content that is well known in the technical field to which the present invention belongs and that is not directly related to the present invention will be omitted. This is to convey the gist of the present invention more clearly without obscuring it by omitting unnecessary explanation.

For the same reason, some components are exaggerated, omitted, or schematically shown in the accompanying drawings. Additionally, the size of each component does not entirely reflect its actual size. In each drawing, identical or corresponding components are assigned the same reference numbers.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to provide common knowledge in the technical field to which the present invention pertains. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

At this time, it will be understood that each block of the processing flow diagram diagrams and combinations of the flow diagram diagrams can be performed by computer program instructions. These computer program instructions can be mounted on a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment, so that the instructions performed through the processor of the computer or other programmable data processing equipment are described in the flow chart block(s). It creates the means to perform functions. These computer program instructions may also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner, so that the computer-usable or computer-readable memory It is also possible to produce manufactured items containing instruction means that perform the functions described in the flowchart block(s). Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer, thereby generating a process that is executed by the computer or other programmable data processing equipment. Instructions that perform processing equipment may also provide steps for executing the functions described in the flow diagram block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). Additionally, it should be noted that in some alternative execution examples it is possible for the functions mentioned in the blocks to occur out of order. For example, it is possible for two blocks shown in succession to be performed substantially at the same time, or it is possible for the blocks to be performed in reverse order depending on the corresponding function.

At this time, the term '~unit' used in this embodiment refers to software or hardware components such as FPGA or ASIC, and the '~unit' performs certain roles. However, '~part' is not limited to software or hardware. The '~ part' may be configured to reside in an addressable storage medium and may be configured to reproduce on one or more processors. Therefore, as an example, '~ part' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided within the components and 'parts' may be combined into a smaller number of components and 'parts' or may be further separated into additional components and 'parts'. Additionally, components and 'parts' may be implemented to regenerate one or more CPUs within a device or a secure multimedia card.

Referring to Figure 1, the information provision system according to an embodiment of the present invention includes a user terminal 110 and a service server 120. In an embodiment, the service server 120 may process information related to the operation of the service and provide it to the user.

An e-commerce user can access the service server 120 using the user terminal 110. The user terminal 110 has an e-commerce or delivery brokerage application installed, can access the service server 120 using the application, and can use the e-commerce or delivery brokerage service based on information exchange with the service server 120. there is. The user terminal 110 may be a mobile device such as a smartphone or tablet PC or a static device such as a desktop PC, and any device on which an e-commerce or delivery brokerage application can be installed and run can be used as the user terminal 110 without limitation. You can. In one embodiment, a user of the user terminal 110 may include a user who orders food and receives food delivery through a food delivery brokerage service. In one embodiment, a user of the user terminal 110 may include a store owner who sells and delivers food through a food delivery brokerage service.

The service server 120 may include a server operated by a company that provides e-commerce or delivery brokerage services. The service server 120 communicates with the user terminal 110 and provides service-related information to the user terminal 110. The service server 120 may provide a list of items as a search result of the database or provide detailed information on each item stored in the database.

In one embodiment, the service server 120 may be associated with a food delivery brokerage service, and the food delivery brokerage service not only provides a service that relays a store that sells food and a delivery person, but also provides marketing and marketing services for the store in response to a request from the store. Relevant information may also be provided. For example, a store owner who runs a store (e.g., a restaurant) can set sales goals such as order volume, operating profit, sales, and number of subscribers for the store to be achieved within a certain period of time, and invest to achieve the goals. You can calculate your budget. The food delivery brokerage service associated with the service server 120 obtains information about the goal and budget from the store owner, identifies a marketing strategy or solution to achieve the goal with the budget, and provides a service to the store owner. It can be included. A marketing strategy or solution may include one or more marketing channels to be utilized to achieve the store's sales goals, and a budget distribution solution for each of the one or more marketing channels. The service server 120 stores store-related data such as the store's sales history, promotion history, and subscription history stored in the database, one or more marketing channels, costs invested in each marketing channel, and results achieved according to the use of each marketing channel. You can search for data related to marketing, predict the performance of the store's marketing solutions, and provide the store with marketing solutions to achieve goals with a given budget. Hereinafter, a method for providing a marketing solution to a user from a service server will be described in detail with reference to FIG. 2.

Referring to FIG. 2, a method of exchanging information between a user terminal and a service server and operating at each node according to an embodiment of the present invention is disclosed.

In step 205, the user terminal may transmit information about the goals and budget associated with the store's marketing to the service server. The user terminal may obtain information about goals and budgets related to marketing of the store from the user, and the user may include the store owner.

In one embodiment, the marketing-related goal may include a target number associated with the store's sales that the store seeks to achieve through marketing. For example, goals associated with marketing include a variety of goals, such as increasing the number of orders in your store, increasing the average amount per order, increasing the number of customers visiting, increasing the re-order rate, increasing the number of new subscribers, reducing subscription cancellation rates, and increasing review ratings. can do. The budget associated with marketing may include a budget set as an amount the user is willing to spend to achieve a goal associated with marketing.

In one embodiment, the user can set a marketing period during which the user wants to achieve the goal, along with the goal associated with the marketing. For example, as a goal related to marketing provided to the service server, the user may enter the number of orders for the store he or she wishes to increase over a certain period of time (for example, increase 100 orders within 3 months).

In one embodiment, the certain period of time may be determined based on a budget. The service server may preset a configurable marketing period according to the budget entered by the user, and may restrict the user from setting a period that exceeds the preset period. If the marketing period is set too long, the range of marketing channels that can be utilized with a given budget may be excessively limited, and the increase in marketing figures related to the store's goals may decrease, resulting in a relatively reduced marketing effect experienced by users. This may lead to user dissatisfaction.

In one embodiment, the certain period of time may be determined based on the marketing history of the store. If the store has received previous marketing solutions from the service server in the past, the service server can provide users associated with the store with the benefit of receiving marketing solutions for a longer period of time. This can encourage users to continue using the service server's marketing solution provision service.

In this way, the service server determines the marketing period corresponding to the marketing-related goal based on at least one of the budget and the store's marketing history, allowing the user to set an appropriate period to achieve the goal and improve user experience. You can.

In one embodiment, the service server may provide a page related to a marketing solution to the user terminal. For example, when a user signs up for a service to use a food delivery brokerage service, the service server may provide a page related to a marketing solution to the service subscriber. This may be provided at the user's service subscription stage. A page related to a marketing solution may include a description of the service providing the marketing solution and may include an area where the user enters information about the goals and budget that must be obtained to provide the marketing solution. In one embodiment, the goal input area may include a drop-down list for selecting one of a plurality of candidate goals set by the service server, and an area for inputting a numerical value corresponding to the selected goal. In one embodiment, the user can directly input the goal the user wants to input in addition to the goal included in the drop-down list. In one embodiment, the user can additionally set a time period during which the user wishes to achieve the goal. In one embodiment, the service server may check the marketing history of a plurality of other users in the database and recommend to the user at least one of the goals, figures, and periods selected by the plurality of users.

In one embodiment, the service server may respond to the user's goal input on a page related to a marketing solution and provide marketing information for the user's store related to the goal. For example, if the user selects the number of orders as a marketing-related goal, the service server may provide information about the average number of orders for the store associated with the user over a certain period of time in the past. As another example, if the user selects increasing the number of new subscribers as a marketing-related goal, the service server may provide information about the current number of subscribers of the store associated with the user. In this way, the service server displays the current information of the user's store corresponding to the selected goal depending on what type of goal the user has selected, allowing the user to understand the current situation of the store and easily adjust the goal in the future. there is.

In step 210, the service server can check information about the store. Information about the store is information utilized by the service server to provide a marketing solution based on information about the goal and budget obtained in step 205, including sales characteristics of the store, order history for the store, marketing history of the store, and It may contain various information such as promotions of other stores located within a certain distance from the store. If the service server provides food delivery brokerage services, the service server may store data such as the store's food sales characteristics, order history, marketing history, and other stores' marketing information in the database, and access such data more easily. This will be possible, and the service server will be able to provide a more suitable marketing solution to the store based on this data.

In one embodiment, the information about the store may include information about the sales characteristics of the store. A store's sales characteristics influence a store's marketing strategy, such as the store's location, menu, operating hours, dine-in availability, in-store customer capacity, takeout availability, average menu prices, number of subscribers, and length of operation. It may include various characteristics related to the store's sales or operations that will have an impact. For example, if the store mainly performs takeout or delivery orders rather than in-store dining, providing a delivery fee discount coupon may be a more effective marketing tool than providing an in-store dining discount coupon. As another example, if your store is only open from 6 PM to 10 PM, marketing through coupons that can be used during lunch or early morning hours may not be effective at all. As another example, if the store is a restaurant that specializes in selling beef dishes, displaying a banner advertisement for the store only when a user searches for a beef-related item on an application of an e-commerce service associated with a food delivery brokerage service is expensive. It can be efficient in terms of savings or simplification of appearance. However, these are just examples, and various marketing strategies can be established considering the sales characteristics of the store. In this way, the service server can provide effective marketing solutions to users based on information about the store's sales characteristics.

In one embodiment, information about the store may include information about order history for the store. For example, information about order history may include the number of orders for a recent period of time in the store (e.g., 28 days, 14 days, 7 days), the number of orders by time of day (lunch, dinner) for a recent period, It may include information about the average price per order over a recent period of time. The service server can provide marketing solutions suitable for the store based on information about the store's order history. For example, if a store is found to have a high number of recent orders, the store may utilize marketing channels to increase the store's reorder rate (e.g., discounts on reorders) rather than targeting new customers. As another example, if your store has a low number of recent orders, you could leverage your marketing channel to offer a discount coupon for your first order to promote it to new customers. However, these are just examples, and various marketing strategies can be established considering the store's order history. In this way, the service server can provide effective marketing solutions to users based on information about the store's order history. In one embodiment, a certain period of time (eg, 28 days, 14 days, 7 days) during which the service server collects the store's recent order history may vary depending on the sales characteristics of the store.

In one embodiment, information about the store may include information about the marketing history of the store. For example, the service server can check the marketing solution to be provided to the user based on information about the number of discount events in the store over a recent period of time, discount amount over a recent period of time, promotion progress time over a recent period of time, etc. .

In one embodiment, information about a store may include information about promotions of other stores located within a certain distance from the store. For example, the service server may determine budget distribution for one or more marketing channels of a store based on the number and type of other competing stores located near the store. As another example, the service server may plan a promotion suitable for the store based on promotion information from other competing stores located near the store. This may be referred to as promotion density. If other competing stores near your store are all running a promotion offering a 3,000 won discount on delivery fees, marketing through delivery fee discounts will not be effective if your store allocates its budget to run a promotion offering the same 3,000 won discount on delivery fees. Therefore, the service server can propose marketing budget distribution to the user's store to discount the delivery fee by 4,000 won. However, these are just examples, and various marketing strategies can be established based on promotional information from other stores near the store. In this way, the service server can provide effective marketing solutions to users based on promotional information from other stores near the store.

In one embodiment, the constant distance may be determined based on the cumulative number of orders for the store. For example, if the store is a very popular and well-known restaurant that already has a large number of accumulated orders, the store's marketing may be relatively less affected by promotions in nearby stores, so narrow the range of nearby stores that check promotional information to reduce the amount of checkout. It can be reduced, and furthermore, the weight of promotional information from other stores can be reduced among the various factors considered when checking marketing solutions.

In this way, the service server identifies and provides a marketing solution optimized for the store by considering the store's sales characteristics, store order history, store's marketing history, and information about promotions of other stores located within a certain distance from the store. It can contribute to increasing users' service satisfaction and increasing the overall profits of the service.

In step 215, the service server may identify a marketing solution to achieve the goal with the budget based on information about the store. The service server can search for the optimal marketing solution based on information about the store among a plurality of candidate marketing solutions stored in the database, or create a new optimal marketing solution to achieve the goal with the budget. In one embodiment, a marketing solution may include one or more marketing channels and distribution of a budget to each of the one or more marketing channels. The service server can establish a budget distribution plan related to how much budget to invest in which marketing channel among various marketing channels based on the store information and confirm this as a marketing solution. The database associated with the service server can store numerical data on the history of marketing through each marketing channel and the return on investment (ROI) of each channel, and the service server utilizes this data to store You can create a marketing solution that suits your current situation. In one embodiment, the service server can train a marketing engine using machine learning such as an artificial neural network with data stored in a database, and output an optimal marketing solution through the trained marketing engine.

In one embodiment, the one or more marketing channels may include at least one of, for example, a price discount on at least some menu items in the store, an offer of a coupon available in the store, an advertisement for the store, and an offer of a subscription benefit to the store. there is. The service server can return part of the marketing budget to users through price discounts, accumulated points, coupons, etc., which can increase the user's satisfaction with the store in the long run and achieve a promotional effect for the store. In one embodiment, the service server may encourage the user to subscribe to a specific store to receive notifications such as promotions and new menu releases for the specific store and to enjoy benefits provided only to subscribers.

In one embodiment, one or more marketing channels may include a discount on the store's delivery fee. The service server can provide a delivery fee discount to users ordering from the store by covering a portion of the delivery fee that users ordering from the store must pay to the delivery broker with the store's budget. Through this, the service server can increase the user's order satisfaction with the store and increase the store's advertising effectiveness.

In one embodiment, advertisements for the store may include banner advertisements on applications that provide e-commerce services associated with food delivery brokerage services. Services provided by the service server may include a food delivery brokerage service, and the service server may run a banner advertisement promoting the store on an application of an e-commerce service related to the food delivery brokerage service. By performing store advertising on the e-commerce service application related to the service provided by the service server, the service server can more effectively attract the attention of e-commerce application users and increase advertising effectiveness.

In step 220, the service server may deliver the marketing solution to the user terminal. In one embodiment, the service server may display information about the marketing solution on a page related to the marketing solution provided to the user terminal. When a user enters a marketing-related goal and the budget he or she wants to invest to achieve it on a page related to a marketing solution, the service server can provide a marketing solution to achieve the goal with the budget.

In one embodiment, when checking a marketing solution, the service server first checks whether the goal can be achieved with the budget, and if it is confirmed that the goal cannot be achieved with the budget, the service server lowers the goal. Adjustments or upward revisions to the above budget may be proposed. In one embodiment, if the marketing budget obtained from the user is insufficient to achieve the goal, the service server requests the user to add a budget to maximize the effect of the marketing solution provided by the service server, or sets the goal. A downward adjustment may be suggested. Conversely, in one embodiment, if the user sets a budget that is too large compared to the budget required to achieve the goal obtained from the user, the service server suggests an upward adjustment of the goal or a downward adjustment of the budget to determine the user's budget. Unnecessary budget waste can be prevented.

Referring to FIG. 3, the store may provide information about marketing-related goals and budget to the service server. The marketing engine in the service server may generate a distribution method of the budget for one or more marketing channels to achieve the goal and output the distribution of the budget for one or more marketing channels. In one embodiment, the database associated with the service server may store numerical data on the history of marketing through each marketing channel and the effectiveness of each channel's investment, and the marketing engine of the service server utilizes this data to store You can create a marketing solution suitable for your current state. One or more marketing channels, for example, providing benefits based on subscription to the store, discounts, advertisements, advertisements on e-commerce applications related to the service, and providing benefits related to loyalty (e.g., points, savings, coupons) It may include various channels such as.

Referring to FIG. 4, the service server can obtain information about goals and budget from the store. Goals are numbers related to marketing that the store wants to achieve within a certain period of time, and may include specific numerical information such as, for example, N orders, N new customers, and average price per order. The service server may check information about the store, such as store characteristics, store order history, store promotion history, and nearby store marketing (for example, promotion density), in order to achieve the goal with a given budget. In the embodiment shown in Figure 4, the service server can change (permute) a plurality of promotion settings based on information about the confirmed store, predict the promotion effect, and determine the optimal budget distribution solution for each marketing channel. .

Figure 5 is a flowchart showing the flow of a method for providing marketing information according to an embodiment of the present invention. The steps shown in FIG. 5 may be performed by the service server 120 shown in FIG. 1 or the service server shown in FIG. 2, and descriptions that overlap with the above may be omitted below.

In step S510, the service server may obtain information about the goals and budget associated with the store's marketing from the user's terminal. The user terminal may obtain information about goals and budgets related to marketing of the store from the user, and the user may include the store owner. In one embodiment, the marketing-related goal may include a target number associated with the store's sales that the store seeks to achieve through marketing. For example, goals associated with marketing include a variety of goals, such as increasing the number of orders in your store, increasing the average amount per order, increasing the number of customers visiting, increasing the re-order rate, increasing the number of new subscribers, reducing subscription cancellation rates, and increasing review ratings. can do. The budget associated with marketing may include a budget set as an amount the user is willing to spend to achieve a goal associated with marketing.

In step S520, the service server can check information about the store. Information about the store is information utilized by the service server to provide a marketing solution based on information about the goal and budget obtained in step 205, including sales characteristics of the store, order history for the store, marketing history of the store, and It may contain various information such as promotions of other stores located within a certain distance from the store.

In step S530, the service server may confirm a marketing solution to achieve the goal with the budget based on information about the store. The service server can search for the optimal marketing solution based on information about the store among a plurality of candidate marketing solutions stored in the database, or create a new optimal marketing solution to achieve the goal with the budget. In one embodiment, a marketing solution may include one or more marketing channels and distribution of a budget to each of the one or more marketing channels. The service server can establish a budget distribution plan related to how much budget to invest in which marketing channel among various marketing channels based on the store information and confirm this as a marketing solution.

In step S540, the service server may provide a marketing solution to the user's terminal. In one embodiment, the service server may display information about the marketing solution on a page related to the marketing solution provided to the user terminal. When a user enters a marketing-related goal and the budget he or she wants to invest to achieve it on a page related to a marketing solution, the service server can provide a marketing solution to achieve the goal with the budget.

Referring to Figure 6, a system for providing information according to an embodiment of the present invention is shown, and the system includes a user terminal 610 and a service server 620 that can communicate with each other.

The user terminal 610 may run an e-commerce client program or a food delivery client program, and may include a transceiver 612, a control unit 614, an input unit 616, and a display unit 618.

The transmitting and receiving unit 612 can transmit and receive information with other nodes, including the service server 620. The transceiver unit 612 can communicate with various types of external devices according to various types of communication methods. The transceiver 612 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip. Wi-Fi chips and Bluetooth chips can communicate using WiFi and Bluetooth methods, respectively. When using a Wi-Fi chip or a Bluetooth chip, various connection information such as SSID and session key are first transmitted and received, and various information can be transmitted and received after establishing a communication connection using this. A wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, Zigbee, 3G (3rd Generation), 3GPP (3rd Generation Partnership Project), and LTE (Long Term Evolution). An NFC chip refers to a chip that operates in the NFC (Near Field Communication) method using the 13.56MHz band among various RF-ID frequency bands such as 135kHz, 13.56MHz, 433MHz, 860~960MHz, 2.45GHz, etc.

The input unit 616 may receive user input and may include a touch screen, microphone, and buttons. The input unit 616 can receive various commands from the user. The input unit 616 may be implemented in various ways, such as a key or a touch panel. The key may include various types of keys, such as mechanical buttons and wheels, formed in various areas such as the front, side, or back of the main body of the user terminal 610. The touch panel can detect the user's touch input and output a touch event value corresponding to the detected touch signal. When a touch panel is combined with a display panel to form a touch screen, the touch screen can be implemented with various types of touch sensors such as capacitive, resistive, and piezoelectric. Capacitive is a method of calculating touch coordinates by using a dielectric coated on the surface of a touch screen to detect micro-electricity generated by the user's body when a part of the user's body touches the touch screen surface. The pressure-sensitive type includes two electrode plates built into the touch screen, and when the user touches the screen, it detects that the upper and lower plates at the touched point are in contact, causing current to flow, and calculates the touch coordinates. Touch events that occur on a touch screen can mainly be generated by a person's finger, but can also be generated by a conductive object that can change capacitance.

The display unit 618 may display information related to the operation of the user terminal 610 and may display a page including the information described in the embodiment. In one embodiment, the display unit 618 may include various types of components, such as Liquid Crystal Display (LCD) and Organic Light Emitting Diodes (OLED). According to one embodiment, the display unit 618 may be configured to be connected by wire to internal components of the user terminal 610, and may be configured to receive wireless signals through components such as the transceiver 612 included in the user terminal 610. It may be configured in a connected form.

The control unit 614 may perform control to perform the operations of the user terminal 610 described in the embodiment. Additionally, the control unit 614 may include at least one processor configured to perform operations of the user terminal 610.

The processor may include at least one of RAM, ROM, CPU, GPU (Graphics Processing Unit), and bus (BUS). RAM, ROM, CPU and GPU, etc. can be connected to each other through a bus. The CPU accesses memory and performs booting using the O/S stored in the memory. Then, various operations are performed using various programs, contents, data, etc. stored in the memory. ROM stores a set of instructions for booting the system. For example, when a turn-on command is input to the user terminal 610 and power is supplied, the CPU copies the OS stored in the memory to RAM according to the command stored in the ROM, executes the OS, and boots the system. When booting is complete, the CPU copies various programs stored in memory to RAM and executes the programs copied to RAM to perform various operations. When the user terminal 610 completes booting, the GPU displays a UI screen in the area of the display unit 618. Specifically, the GPU can generate a screen displaying an electronic document containing various objects such as content, icons, menus, etc. The GPU calculates attribute values such as coordinates, shape, size, color, etc. for each object to be displayed according to the layout of the screen. Additionally, the GPU can create screens with various layouts including objects based on the calculated property values. The screen generated by the GPU may be provided to the display unit 618 and displayed in each area of the display unit 618.

In addition, the user terminal 610 may further include a speaker for event output, and a storage unit (not shown) that stores at least some of the information transmitted and received through the transceiver 612 and information for the operation of the user terminal 610. Poetry) may be further included.

The service server 620 is a device in which an e-commerce server program or a delivery service information provision service program is running, and may include a transmitting/receiving unit 622, a control unit 624, and a storage unit 626.

The transceiver 622 can transmit and receive information to and from other nodes, including the user terminal 610.

The control unit 624 may perform control to perform the operations of the service server 620 described in the embodiment. Additionally, the control unit 624 may include at least one processor.

Additionally, the service server 620 may include a storage unit 626 that stores at least some of the information transmitted and received through the transceiver 622 and information for the operation of the service server 620.

Meanwhile, the specification and drawings disclose preferred embodiments of the present invention, and although specific terms are used, they are used in a general sense to easily explain the technical content of the present invention and to aid understanding of the present invention. It is not intended to limit the scope of the invention. In addition to the embodiments disclosed herein, it is obvious to those skilled in the art that other modifications based on the technical idea of the present invention can be implemented.

Claims

As a method of providing information on a service server,

Obtaining information about goals and budget related to store marketing from the user's terminal;

Confirming information about the store;

identifying a marketing solution to achieve the goal with the budget based on information about the store; and

A method of providing information in a service server, including providing the marketing solution to the user's terminal.
According to paragraph 1,

The marketing solution includes one or more marketing channels and distribution of the budget for each of the one or more marketing channels.
According to paragraph 2,

The one or more marketing channels

price reductions on at least some menu items in said store;

Providing coupons that can be used in the store;

advertisements for the store; and

A method of providing information in a service server, including at least one of providing subscription benefits for the store.
According to paragraph 3,

The method of providing information in a service server, wherein the advertisement includes a banner advertisement on an application that provides an e-commerce service related to the service.
According to paragraph 1,

The steps for providing the marketing solution are

If it is confirmed that the goal cannot be achieved with the budget, the method further includes proposing a downward adjustment of the goal.
According to paragraph 1,

A method of providing information in a service server, wherein the goal includes the number of orders for the store to be increased over a certain period of time.
According to clause 6,

A method of providing information in a service server, wherein the certain period is determined based on the budget and the marketing history of the store.
According to paragraph 1,

A method of providing information in a service server, wherein the target includes an average amount per order for the store.
According to paragraph 1,

The information about the store includes information about at least one of sales characteristics of the store, order history for the store, and marketing history of the store.
According to clause 9,

The information about the store further includes information about promotions of other stores located within a certain distance from the store.
According to clause 10,

A method of providing information in a service server, wherein the certain distance is determined based on the cumulative number of orders for the store.
As a service server that provides information,

A transceiver that transmits and receives information to and from other devices; and

Controlling the transceiver, obtaining information about goals and budget related to marketing of the store from the user's terminal, checking information about the store, and achieving the goal with the budget based on the information about the store A service server that provides information, including a processor that identifies a marketing solution for the user and provides the marketing solution to the user's terminal.
A non-transitory computer-readable storage medium, comprising:

A medium configured to store computer readable instructions,

The computer-readable instructions, when executed by a processor, cause the processor to:

Obtaining information about goals and budget related to store marketing from the user's terminal;

Confirming information about the store;

identifying a marketing solution to achieve the goal with the budget based on information about the store; and

A non-transitory computer-readable storage medium for performing an information providing method in a service server, including providing the marketing solution to the user's terminal.