TW202331618A - Method for providing item information corresponding to video content and apparatus therefor - Google Patents

Abstract

A method of providing item information in an electronic apparatus according to the present disclosure may includes: identifying at least one object including information on video content and information on an item corresponding to the video content; providing an object list including the at least one object; receiving a selection for an object from the object list; and providing a page containing video content corresponding to the selected object, item information corresponding to the selected object, and information associated with an item set corresponding to the selected object.

Description

Method and device for providing item information corresponding to video content

The present invention relates to a method and equipment for providing item information corresponding to video content. More specifically, the present invention relates to a method and an electronic device thereof for providing item information corresponding to the video content by performing a predetermined activity with the video content.

With the development of electronic technology, the proportion of items purchased online in e-commerce has increased, and customers can access e-commerce services and purchase items without directly going to a shopping mall or a market. At the same time, various bundling sales methods are being considered in order to promote consumers' purchasing enthusiasm. For example, providing a recipe for making a particular dish and a list of ingredients needed for that particular dish can encourage the purchase of multiple items.

However, this bundling method is only used to purchase the items needed to obtain a specific result, such as making a dish or assembling an item. It is still difficult to motivate consumers to buy and create a need to make more purchases on e-commerce services. Therefore, in electronic commerce services, it is necessary to attract consumers' attention in such a way as to achieve a predetermined activity together with providing interesting contents. In this regard, reference may be made to previous documents such as KR 10-2016-0075291.

[Technical target]

An aspect of the present invention provides a method and device for providing item information corresponding to video content. The technical aspects of the present invention are not limited to the above-mentioned technical aspects, and other technical aspects can be inferred from the following exemplary embodiments. [Technical solution]

According to an aspect, there is provided a method of providing item information in an electronic device, the method comprising: identifying at least one object comprising information about video content and information about an item corresponding to the video content; providing at least one object comprising the at least an object list for an object; receiving a selection of an object from the object list; and providing an item containing video content corresponding to the selected object, item information corresponding to the selected object, and an item corresponding to the selected object A page of information associated with the group.

According to another aspect, an electronic device for providing item information is also provided, and the electronic device includes a communication device, a storage device, and a controller configured to control the communication device and the storage device. The controller is configured to: identify at least one object comprising information about video content and information about an item corresponding to the video content; communicate via the communication device to a user terminal associated with an item sales service providing an object list comprising the at least one object; receiving from the user terminal via the communication device a selection of an object from the object list; and providing the user terminal via the communication device with information corresponding to the A page of video content for the selected object, item information corresponding to the selected object, and information associated with an item group corresponding to the selected object.

According to yet another aspect, there is also provided a terminal for providing item information, the terminal includes a communication device, an output device, an input device and is operatively coupled to the communication device, the output device and the input A processor of one of the devices. The processor is configured to: receive via the communication device from an electronic device associated with an item sale service an item list comprising at least one item configured to include information about video content and Information about an item corresponding to the video content; receiving via the input device a selection of an item from the list of objects; receiving from the electronic device via the communication device the video content corresponding to the selected item, corresponding to a page of item information on the selected object and information associated with an item group corresponding to the selected object; and outputting the page via the output device.

Details of other example embodiments are included in the detailed description and drawings. [effect]

According to the present invention, by providing item information corresponding to video content and the video content, it is possible to allow a user to purchase items while watching a video and induce the user to purchase more items.

In addition, since items can be purchased in a way that achieves a predetermined action, such as allowing items to be added to a shopping cart based on playback of video content, user interest can be increased and usage of the corresponding service can be increased.

In addition, if all the items included in the item group corresponding to the video content are purchased together, the sales amount can be increased by applying a discount.

The effects of the present invention are not limited to the effects mentioned above, and those skilled in the art will clearly understand other effects not mentioned from the description of the technical solution.

The terms used in the exemplary embodiments have been selected as general terms that are currently widely used as much as possible when considering the functions in the present invention, but these terms may be changed according to the intention of those skilled in the art, a precedent, the emergence of new technologies and the like vary. In addition, in a specific case, there are terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the corresponding description. Therefore, the terms used in the present invention should be defined based on the meaning of the terms and the entire content of the present invention, not just the names of the terms.

Throughout this specification, when it is stated that a part "includes" or "comprises" a specific component, it means that other components may be further included, and other components are not excluded, unless otherwise stated. In addition, terms such as "... part", "... module" and the like described in this specification mean a unit for performing at least one function or operation, which may be implemented as hardware or software, or implemented as A combination of hardware and software.

Throughout this specification, the expression "at least one of a, b, and c" may include "only a", "only b", "only c", "a and b", "a and c", "b and c" Or "all a, b, and c".

The "terminal" mentioned below can be implemented as a computer or a portable terminal that can access a server or other terminal through a network. Here, the computer includes, for example, a notebook computer equipped with a web browser, a desktop computer, a laptop computer, and the like, and a portable terminal is, for example, one of ensuring portability and mobility. Wireless communication devices, which may include all kinds of handheld-based wireless communication devices, including communication-based terminals, such as IMT (International Mobile Telecommunications), CDMA (Code Division Multiple Access), W-CDMA (Wideband-Code Division Multiple Access) access), LTE (Long Term Evolution), smartphones, tablet PCs and the like.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains can easily implement them. However, the present invention can be implemented in various forms and is not limited to the exemplary embodiments described herein. In the present invention, an item may mean a single item or a group of items of the same type.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Meanwhile, the artist's name, formula name and product name indicated on the drawings are examples to help understand the present invention, and do not limit the configuration of the present invention.

FIG. 1 shows a system for providing item information according to an example embodiment.

Referring to FIG. 1 , an article information providing system 1 may include an electronic device 10 and a user terminal 20 . In the item information providing system 1 shown in FIG. 1, only components related to this exemplary embodiment are shown. Therefore, those skilled in the art to which the present invention pertains will understand that, in addition to the components shown in FIG. 1 , other common components may be further included.

The electronic device 10 and the user terminal 20 can communicate with each other via a network 30 . The network 30 includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a mobile radio communication network, a satellite communication network and a combination thereof. It is in a broad sense a data communication network that enables members of the network shown in Figure 1 to communicate smoothly with each other, and may include a wired Internet, a wireless Internet, and a mobile wireless communication network . For example, wireless communication can be wireless LAN (e.g., Wi-Fi), Bluetooth, Bluetooth low energy, Zigbee, Wi-Fi Direct (WFD), ultra-wideband (UWB), infrared communication (e.g., Infrared Data Association, IrDA) , Near Field Communication (NFC) and the like, but not limited thereto.

The electronic device 10 may identify at least one object including video content information and information about an item corresponding to the video content. Here, the object may receive an input through a user interface and may include video content and a link to a page displaying an item corresponding to the video content. According to an exemplary embodiment, the electronic device 10 can configure an object list including at least one object and provide it to the user terminal 20 . The item list may be provided on a home page of an item selling service or may also be provided on a page listing information (for example, recipe information) representing an item group to be described later.

According to an exemplary embodiment, the electronic device 10 can receive a selection from the user terminal 20 for any one of the objects in the object list through the network 30 . In addition, the electronic device 10 may generate a page containing video content corresponding to the selected object, item information corresponding to the selected object, and information associated with an item group corresponding to the selected object, and provide it to the user terminal 20.

According to an example embodiment, the information associated with a group of items may include information representative of the group of items. For example, information representing a group of items may include recipe information using any one of the items belonging to the group of items. Also, the information representing the group of items may include a link to a listing page providing a list of at least one item contained in the group of items. Thus, an entry of information representing a group of items may link a page associated with the selected item to an item list page.

According to another example embodiment, the information associated with the set of items may include an item list comprising at least one item corresponding to one of the items selected. In this case, the item list may include items corresponding to the information representing the group of items in the previous example embodiment. For example, if the information representing the item group is recipe information, the item list based on the information associated with the item group may include ingredient items corresponding to the formula. Thus, if an inventory of items can be accessed through information representing a group of items in a previous example embodiment, the inventory of items can be accessed directly from information associated with a group of items in another example embodiment.

According to an exemplary embodiment, the item list may include an item selection order and discount information for each of the at least one item. The item selection order indicates the order of items listed in the item list to be selected through the user terminal 20, and the discount information is about a discount determined based on at least one of the number of items selected from the item list and the item selection order. Information. This list of items may be provided in the form of a specific activity that requires the user terminal 20 to sequentially select items in the order in which they are listed. Related exemplary embodiments will be described later.

The electronic device 10 may receive a selection from the user terminal 20 of at least one item included in the item list. In response to the selection, a playback position of the played video content may be adjusted according to a type and an amount of the selected item. For example, the playback time point of the video content may correspond to each item, and when the corresponding item is selected, the video content may be played at the playback time point corresponding to the selected item. Alternatively, there may be a corresponding playback time point according to the cumulative number of items selected in the item list, and the video content may be played at the corresponding playback time point according to the cumulative number of selected items. According to an example embodiment, the display of items available for purchase on a corresponding page may change according to the playback of the video content. For example, a purchasable item may be highlighted according to the playback position of the video content, or at least one item displayed on the item list may be replaced by a purchasable item according to the playback position.

According to an exemplary embodiment, the information associated with the item group corresponding to the item selected by the user terminal 20 may include discount information applicable to the purchase of at least one of the items included in the item group. For example, the information associated with the group of items may include an item list including at least one item associated with the video content corresponding to the selected item, and when at least one of the items included in the corresponding item list is purchased together , to apply a discount to the total purchase amount. For this purpose, the electronic device 10 can compare the item list with the items purchased from the user terminal 20 . Then, according to the comparison result, the total amount of applied discount can be calculated and provided to the user terminal 20 .

The electronic device 10 may receive an input from the user terminal 20 of information associated with the set of items corresponding to the selected item. Also, in response to receiving the input, recipe information using at least one item included in the item group may be provided. According to an example embodiment, the set of items may include at least one ingredient item for a recipe associated with the video content.

According to an exemplary embodiment, when receiving from the user terminal 20 a selection of at least one of an item corresponding to the selected object or a group of items corresponding to the selected object, the electronic device 10 may receive a quantity one of the input. In this case, the electronic device 10 can automatically recommend the corresponding item as the item corresponding to the amount according to the quantity input.

According to an example embodiment, the video content may be content associated with an artist, and the information associated with the item group may include an item listing listing artist-related items at the top. For example, in the case of an item promoted by a corresponding artist, the item may be provided as item group information corresponding to an item selected by the user terminal 20 at the top of the item list. Alternatively, according to another example embodiment, the information associated with the group of items may include listing an item list of items based on the information associated with the sales margin.

After providing a page associated with the selected object to the user terminal 20, the electronic device 10 can play the video content corresponding to the selected object. In addition, the items included in the item group may be displayed at least one by one corresponding to the playback time of the video content being played. That is, the items included in the item group can be provided to the user terminal 20 one by one when the video content is played. According to an exemplary embodiment, to at least provide the items contained in the item group one by one, the electronic device 10 may provide the item information as a separate interface tool set or an area on the page below the video content being played, Or to be overlapped with video content. In this case, the electronic device 10 may stop playback of the video content until it receives a selection from the user terminal 20 of item information overlapping with the video content being played.

The electronic device 10 of the present invention may be a device included in a server for selling an item by providing item information to a user. Also, the user terminal 20 of the present invention can be a terminal for accessing the server and using an item sales service.

FIG. 2 is a diagram illustrating a page for providing an object according to an exemplary embodiment. The names of the pages in the drawings are used to distinguish different pages in the example embodiments, and even if the same names are referred to in other example embodiments, they may not indicate the same pages.

According to an exemplary embodiment, the electronic device 10 can configure an object including video content and an item corresponding to the video content and provide it to the user terminal 20 . The video content may be content associated with an artist, and the item corresponding to the video content may be an item appearing in the video content, an item associated with a title or a theme of the video content, or an item associated with authoring the video content Or an item associated with a specific person that appears in the video.

According to an exemplary embodiment, the object may be provided individually on an initial screen of the item selling service, or may be provided in the form of a list containing at least one object on the initial screen or provided according to a user's input on the initial screen .

Referring to FIG. 2, a first page 210 represents the initial screen of the item sales service. In the first page 210, at least one object 211 can be provided. According to an example embodiment, the object 211 may receive an input through a user interface and may include a link to a page displaying video content information and information about an item corresponding to the video content. In FIG. 2, object 211 may include an artist's music content (eg, a music video) and information about an item associated with a title of the music content (eg, hot sauce). Also, upon receiving a selection input for the object 211, the first page 210 may provide a transition to a page that provides a music video corresponding to an artist of the selected object 211, about the music video associated with the music video Information about a hot sauce item, and information about a group of items associated with the music video (eg, information about a recipe using a hot sauce item and an ingredient item included therein).

The second page 220 represents a screen providing an object list 221 including at least one object. Such an item list 221 may be provided on the initial screen of the item sales service, or may be provided through a transition to the second page 220 upon receiving a selection input for the item 211 on the first page 210 . The user can identify one or more video contents on the second page 220 and select any one of the video contents. For example, the video content can be the content associated with an artist, and the user can select a video of a favorite artist.

FIG. 3 is a diagram illustrating a page for providing information corresponding to a selected object according to an exemplary embodiment.

According to an example embodiment, the page of FIG. 3 may be provided after selecting an object in FIG. 2 . The first page 310 of FIG. 3 is a page containing video content 311 corresponding to the selected object, item information 312 corresponding to the selected object, and information 313 associated with an item group corresponding to the selected object. According to an example embodiment, video content 311 may be content associated with an artist (eg, a music video). As video content 311, a playable video can be displayed at the bottom along with a name of the video. Item information 312 may include an item name, an item image, a quantity, a price, delivery information, and the like for a specific item associated with video content 311 . In FIG. 3 , item information 312 is a hot sauce item associated with "hot sauce" as the title of video content 311, and includes an item name (hot sauce), an item image, and a quantity (1 piece) of the hot sauce item. , First price (15,900 won), delivery information (Rocket Fresh), etc. According to an example embodiment, information 313 associated with a group of items may include information representative of the group of items. The information representing the item group may include recipe information using the item group. In FIG. 3 , the information 313 associated with the item group provides at least one item of formula information. According to an example embodiment, the item group may include an item corresponding to the selected object, and the information 313 associated with the item group may provide recipe information using the item corresponding to the selected object. For example, the information 313 associated with the item group may include the recipe information of "rice cake with hot sauce" using the hot sauce item. Additionally, the information 313 associated with the item group may be provided along with a message such as "recipe recommended by an artist" to indicate that it corresponds to the information of the video content.

According to an example embodiment, the information representing the group of items includes a link to a listing page providing a list of at least one item contained in the group of items. In this regard, reference will be made to FIGS. 4 and 5 which will be described later.

The second page 320 is identical to the first page 310 in terms of video content 311 corresponding to the selected object and item information 312 corresponding to the selected object, but may differ only in information 321 associated with a group of items corresponding to the selected object. According to an example embodiment, the information 321 associated with the set of items may include an item list containing at least one item corresponding to one of the items selected. Also, the list of items may be a list of ingredient items required to use a recipe of the item group. This list can be configured in a horizontal scrolling fashion. Referring to FIG. 3 , the information 321 associated with the item group on the second page 320 lists information about onions, Korean rice cakes, shallots, etc., which are required ingredient items for the "Chili Sauce Rice Cake Recipe". The item information provided in the item list may include an item name, a price, delivery information, etc. of the corresponding item.

4 is a diagram illustrating a page providing recipe information corresponding to information associated with an item group, according to an example embodiment.

According to an example embodiment, the video content is content associated with an artist, the item information provided with the video content is about an item associated with the video content or the artist, and the item group information provided with the video content can be It is the formula information of the used item. Recipe information is information 313 and 321 associated with the item groups in Figure 3, and may be provided as a means of indicating a representative image of a dish made from the recipe or may list the ingredient items required for the recipe. Thus, detailed information about a more specific cooking method and ingredient items may be provided on another page. For example, the recipe page 410 of FIG. 4 may be provided when there is an input to information 313 and 321 associated with item groups in FIG. 3 .

The recipe page 410 may include simple recipe information 411 , an ingredient item purchase link 412 and detailed recipe information 413 . According to an exemplary embodiment, the simple recipe information 411 may include a representative image, a required cooking time, a difficulty level, a serving size, and the like. In FIG. 4 , the simple recipe information 411 includes representative images about nian gao, cooking time (within 15 minutes), difficulty (beginner) and serving size (2 servings). Upon receiving a user input, ingredient item purchase link 412 may link recipe page 410 to a page for purchasing an item associated with the recipe. In this regard, reference will be made to FIG. 5 which will be described later. The detailed recipe information 413 includes ingredients and their quantities used for cooking dishes and a cooking method. Also, the detailed recipe information 413 may provide a link to a page for purchasing an item associated with the recipe with a separate tap. In FIG. 4 , a link to a page for purchasing an item associated with the recipe can be provided through the "Related Item" column in the detailed recipe information 413 .

5 is a diagram illustrating a list page for providing a list of at least one item included in an item group, according to an example embodiment.

According to an exemplary embodiment, the information 313 and 321 associated with a group of items in FIG. 3 or the purchase link 412 or detailed recipe information 413 of an ingredient item in the recipe page 410 of FIG. Listing pages 510 and 520.

According to an exemplary embodiment, the first list page 510 may provide ingredient item information 511 for each ingredient item of at least one ingredient item required by a recipe. For example, when the ingredient items include spinach and onion, the item information of each item can be listed on the first list page 510 as an item about spinach and an item about onion, respectively. According to an exemplary embodiment, the ingredient item information 511 of an item may include one or more sales item information 512 . The same ingredients can be considered as different items if the sellers are different or the details of the items (such as country of origin, quantity, variety, etc.) are different. The sale item information 512 includes an item name of a corresponding item, a sales price and delivery information, and further, in the case of an item to which a discount is applied, discount information may also be included.

According to an exemplary embodiment, one or more sales item information 512 in the ingredient item information 511 may be provided based on a sales profit of each sales item or based on a history of items purchased by a user using the item sales service. For example, the sales item information 512 may be provided in the order of items for sale having a high sales profit, and the sales item information 512 may be provided in the order of attributes of items purchased in large quantities by the user.

The second list page 520 may provide information 511 on at least one ingredient item required for a recipe as information on each representative item. That is, in the first list page 510 , the ingredient item information 511 is for any ingredient item, and one or more sales item information 512 corresponding to the ingredient item is provided. On the other hand, in the second list page 520 , the information 521 on the ingredient item is related to at least one ingredient item, and each piece of sales item information 522 can be a representative sales item among several sales items corresponding to the ingredient item. In this case, the sales item designated as the representative may be determined based on several factors such as price, sales volume, number of reviews, whether membership is applied, etc. The sales item information 522 includes an item name of a corresponding item, a sales price and delivery information, and further, in the case of an item to which a discount is applied, discount information may also be included.

Referring to FIG. 5 , the ingredient item information 511 in the first list page 510 is about spinach (which is any one of the ingredient items), and the information about the ingredient item 512 in the second list page 520 provides the required Item information for toppings such as onions, rice cakes, shallots, red pepper paste, etc. Additionally, the sale item information 512 and 522 provided on each listing page may receive a user input, and upon receiving the user input, the sale item information 512 and 522 may be linked to a page where the selected item can be purchased.

6 is a diagram illustrating a page in which information associated with a group of items is provided through an activity, according to an example embodiment.

According to an example embodiment, the information associated with the set of items corresponding to the selected item may include an item list containing at least one item of the item corresponding to the selected item, and the item list may be offered through a specific campaign to attract customers interests and induce customers to purchase more items. For example, the campaign may be offered in a way that applies a discount to items purchased when a given task is completed. As an example, a campaign may be set to complete a task when items are included in the order provided and a discount may be applied. In this case, the item list may list item information in a vertically scrolling format such that the items are provided according to a preset item selection order for each of the at least one item.

The task page 600 of FIG. 6 includes video content 610 corresponding to the selected object in FIG. 2 and item group information 620 corresponding to the selected object. The item group information 620 may include item information 621 corresponding to the selected item. Here, an item corresponding to the selected item may be referred to as a representative item. Also, the information 620 associated with the item group may include an item selection order 622 and discount information 623 for each item. According to an exemplary embodiment, when an item is selected according to the item selection order 622, a discount may be applied to the total amount of the selected item. Alternatively, a discount may be applied to the total amount of selected items based on the type and quantity of the selected items, regardless of the item selection order 622 . The discount information 623 may be determined based on at least one of the number of items selected from the item group information 620 and the item selection order 622 of the selected items as described above, and it may represent discount information applied to the total amount of the selected items.

For example, referring to FIG. 6 , video content 610 may be music content of a specific artist, and item information 621 of a representative item may be a hot sauce item associated with "hot sauce" included in the name of the music content. In addition, the item group information 620 may include at least one ingredient item contained in a rice cake recipe with chili sauce (one of the recipes using chili sauce items). According to an example embodiment, item group information 620 may provide ingredient item information in order according to an activity of accomplishing a task when items are included in the order provided. For this purpose, each piece of item information 621 may include an order indicating the displayed items and an item selection order 622 according to a selection order of a task. As an example, indicators such as "Choice 1" and "Choice 2" may be displayed as the item selection order 622 . In addition, the item information 621 may include an item image corresponding to the item, a price and delivery information. The user may enter a purchase request for the corresponding item through a user interface such as an "Add to Cart" button. Referring to FIG. 6 , the user can complete the task by first selecting the hot sauce item on the task page 600 and then selecting the Korean rice cake item in the second order.

In another exemplary embodiment, an activity may be provided such that the video content 610 provided on the task page 600 is associated with the item group information 620 . For example, the playback position of the video content being played can be changed according to the degree of completion of the task. That is, when items are sequentially selected according to a task provided on the video content 610, the video content being played can be played by moving the playback time point to a playback position corresponding to the selected item.

Alternatively, item information may be added to the item list based on item group information 620 based on playback of video content 610 . That is, information on the items included in the item group may be additionally provided at least one by one corresponding to the playback time of the video content being played. According to an exemplary embodiment, the item information provided one after the other may be provided in a form of overlapping with the video content being played. Additionally, playback of the video content being played can be stopped until a selection of overlaid item information is received. Accordingly, a user may purchase items included in an item group by adding pop-up items to a shopping cart while viewing video content 610 .

Alternatively, the user may be able to purchase an item only while the video content 610 is playing. According to this, when the video content 610 is completely played and ends, the provided item information and item group information 620 can disappear from the task page 600 .

Alternatively, the provided item information may be changed or highlighted according to the playback of the video content 610 . For example, displayed item information may be changed to information about an item that may be purchased in response to the playback position of the video content. Alternatively, information about an item that may be purchased corresponding to the playback position of the video content may be highlighted and displayed among the displayed one or more item information.

The exemplary embodiment of the above activity (or task achievement) is not limited to FIG. 6, and may be applied to any page where both video content and item information are provided.

According to an exemplary embodiment, the discount information 623 may indicate discount information that can be applied by comparing the item selected by the user with the item group information 620 . For example, a discount may only be applied when all items contained in an item group are purchased. In this case, the electronic device 10 compares the item set with the items selected by the user from the item set information 620 and added to the shopping cart. If it is determined that all items included in the item group are added to the shopping cart, a discount may be applied to the total amount of items added to the shopping cart. Referring to FIG. 6 , when the user selects all item information contained in the item group information 620 provided in response to the video content 610 (ie, when they are added to the shopping cart), the discount information 623 may indicate that the discount is applied. amount. In addition, the discount information 623 may display a message such as "buy all and get 20% off" and the amount of the discount applied. A configuration in which a discount may be applied when purchasing at least one item included in an item group will be further described with reference to FIGS. 7 and 8 .

FIG. 7 is a diagram illustrating a page for providing discount information associated with a group of items according to an exemplary embodiment.

According to an exemplary embodiment, the page 700 in FIG. 7 may correspond to an initial screen of the item sales service. The page 700 may be provided on the initial screen of the item selling service, or may be provided in a form of displaying content-related information 710 when scrolling down on the initial screen.

Page 700 may include content-related information 710 including video content and information 720 about a group of items corresponding to the video content. Additionally, the information 720 about the group of items corresponding to the video content may be provided in the form of an overlay on the bottom of the video content in the content-related information 710 . Information 720 about item groups may be provided in a separate interface tooltip format, and thus may be controlled independently of content-related information 710 .

According to an exemplary embodiment, the content-related information 710 may indicate discount information applicable to purchase at least one item associated with the video content. For example, if the video content is content associated with an artist, and the item associated with the video content is an ingredient item required for a recipe associated with the video content, then the content-related information 710 may display information such as "add artist recommended recipe and get 20% off" message.

According to an exemplary embodiment, the information 720 on the item group may include an item list including at least one item corresponding to the video content. Information about each item included in the item list may include a user interface for adding the corresponding item to the shopping cart and item name, price, and delivery information for each corresponding item. Also, the information 720 on the item group may include discount information applicable to purchase at least one item displayed on the item list. The discount information may indicate discount information that may be applied by comparing the item selected by the user with the list of items. For example, a discount may only be applied when all items in the item list are purchased. In this case, the electronic device 10 compares the item list with items selected by the user from the item list and added to the shopping cart. If it is determined that all items contained in the item list are in the shopping cart, a discount may be applied to the total amount of the items in the shopping cart. Referring to FIG. 7, the information 720 about item group displays an item list including item information about hot sauce, onion, Korean rice cake, etc., and a message "buy all and get 20% discount", and purchase all items included in the item list. One of the discounts applied to the item is the total item price "21,360 won". In addition, the information 720 about the item group may further include a user interface such as "add all to cart", so that all items included in the item list can be selected by a single input.

At least one of the information 720 on a group of items corresponding to the video content may be provided on the page 700, and the information 720 on a plurality of groups of items may be exposed on the page 700 by scrolling left and right.

FIG. 8 is a diagram illustrating a single item page for providing video content according to an example embodiment.

According to an exemplary embodiment, a user is provided with an object list including at least one object containing video content and an object corresponding to the video content, and the user can select any one object from the object list. In response thereto, item information corresponding to the selected item may be provided, and the user may select the item information to identify details of the provided item or to purchase the item. Thus, a user may be provided with a single item page for selected item information. In this context, FIG. 8 shows a single item page 800 .

The single item page 800 may include video content 810 corresponding to the selected item, detailed information 820 for the item selected by the user, and information 830 associated with a group of items corresponding to the selected item. The video content 810 can be played on the single item page 800 by default. Alternatively, it may start playing or may change its playback position based on an input from the user. Item detail information 820 may include item name, price, delivery information, and membership application status of the item selected by the user. Information 830 associated with groups of items may provide information about items to which a discount applies when purchased together as a group of items corresponding to the selected item. According to an example embodiment, the information 830 associated with a group of items may include information 831 about an item selected by the user, and information about at least one other item contained in the group of items other than the item selected by the user Information 832. In addition, the information 830 associated with the item group may further include discount information 833 applicable to the total purchase price when the user purchases other items included in the item group when purchasing the selected item.

Referring to FIG. 8, the video content 810 may be content associated with an artist, and the item associated with the video content may be an ingredient item required for a recipe associated with the video content. In this case, the information 830 associated with the item group may include a message at the top of the informational area indicating that the item group corresponds to video content and that a discount is applicable when a certain condition is met. For example, information 830 associated with a group of items may display a message such as "Add artist recommended recipe and get 20% off." In addition, the information 830 associated with an item group may indicate that an item contained in an item group may be applied when purchasing an item included in an item group together with an item selected by the user through a message such as "discounted item when purchased as a group". Discount. In addition, the discount information 833 may include a message such as a message of "apply 5,340 won set discount" which is a setting applicable when at least one other item included in the item group is purchased together with the item selected by the user Discount information, and "21,360 KRW", which is the final amount to which a discount is applied. Also, the discount information 833 may further include a user interface such as "add all to cart", so that all items provided in the information 830 associated with the item group can be selected by a single input.

FIG. 9 is a flowchart illustrating a method for providing item information according to an exemplary embodiment. An electronic device can be the electronic device 10 of the article information providing system and a terminal can be a user terminal 20 of the article information providing system.

In operation S901, at least one object including information about video content and information about an item corresponding to the video content may be identified. According to an example embodiment, the video content may be content associated with an artist, and the item corresponding to the video content may be an item appearing in the video content, associated with the name of the video content, or associated with the artist.

In operation S902, an object list including at least one object may be provided to the user terminal. In operation S903, a selection of one of the objects from the provided object list may be received.

In operation S904, a page including video content corresponding to the selected object, item information and information associated with an item group may be provided to the user terminal. According to an example embodiment, the information associated with a group of items may include information representative of the group of items. For example, the information representing a group of items may be recipe information using one of the items included in the group of items. Also, information representing the group of items may be provided as a link to a listing page providing a list of at least one item contained in the group of items. Thus, the user can identify the list of items associated with the representative information through one of the inputs to the information representing the group of items. For example, when the information representing the item group is recipe information, the user may select the recipe information to identify at least one ingredient item of the recipe. Alternatively, according to an example embodiment, the information associated with the set of items may include an item list containing at least one item corresponding to one of the items selected. That is, the user can identify the list of items corresponding to the selected item directly from the information associated with the item group without going through a separate link. According to an example embodiment, the set of items may include at least one ingredient item of a recipe associated with the video content. According to an exemplary embodiment, when an input of information associated with a group of items is received from a user terminal, detailed information about a recipe using at least one item contained in the group of items may be provided in response to the input . The detailed information about the recipe may include information about the type and quantity of the ingredient item indicating how much of which ingredient item is required.

According to an exemplary embodiment, the item list may include an item selection order and discount information for each of the at least one item. The discount information may be determined based on at least one of a number of items selected from the list of items and an order of item selection. According to an example embodiment, the user may select an item in the item list according to an activity in which a discount is applied to items in the shopping cart when a certain task is accomplished. For example, the user selects an item according to the item selection order displayed on the item list and adds it to the shopping cart, and the electronic device can identify corresponding discount information by comparing the item selection order with the displayed item selection order. Then, an amount for applying a discount according to the discount information may be provided to the user.

According to an example embodiment, the playback position of the video content provided on the page may be adjusted according to the type and quantity of items selected by the user from the item list. Specifically, the playback position of the corresponding video content can be specified based on the number or type of items in the item list contained in the shopping cart, and the video content can be played at a corresponding playback position based on a user input to the item list .

According to an example embodiment, the information associated with the group of items may include discount information applicable to the purchase of at least one of the items included in the group of items. For this purpose, the electronic device may determine whether to apply a discount by comparing the set of items with the items that the user added to the shopping cart for purchase.

According to an example embodiment, the listing may list items associated with the artist of the video content at a top. For example, items promoted by the artist or preferred by the artist may be listed at the top of the list. Alternatively, in the list of items, the order in which items are listed may be determined based on information associated with a profit from a sale. For example, items with a high sales profit per unit quantity may be listed at the top of the list.

According to an example embodiment, video content corresponding to the object selected on the page may be played. Video content can be played immediately when the page is served by default, or playback can be initiated based on a user input. In addition, the items included in the item group may be provided at least one by one corresponding to the playback time of the video content being played. That is, when there is an item corresponding to the playback position of the video content, and a specific playback position is reached while playing the video content, information about the item corresponding to the playback position can be provided on the page. In this case, the item information may be provided in a form overlapping with the currently playing video content, and the playback of the currently playing video content may be stopped until a selection of the overlapping item information is received.

FIG. 10 is a block diagram of an electronic device for a method for providing item information according to an exemplary embodiment. The electronic device 10 in FIG. 10 may correspond to the electronic device 10 in FIG. 1 .

According to an exemplary embodiment, the electronic device 10 of the present invention may include a communication device 12 , a storage device 14 and a controller 16 . The components shown in FIG. 10 are not essential in implementing a terminal, so those skilled in the art will appreciate that electronic devices described in this disclosure may have more or fewer components than those listed above. Meanwhile, in an exemplary embodiment, the controller 16 may include at least one processor.

The communication device 12 can communicate with an external device and can include a transceiver. The external device can be a terminal or a server. The communication technologies used by the communication device 12 may include Global System for Mobile Communications (GSM), Code Division Multiple Access (CDMA), Long Term Evolution (LTE), 5G, Wireless LAN (WLAN), and Wireless Fidelity (Wi-Fi) , Bluetooth™, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), ZigBee, Near Field Communication (NFC) and the like, but not limited to.

According to an exemplary embodiment, the communication device 12 may provide an object list including at least one object including the video content information and information about an item corresponding to the video content to the user terminal. In addition, the communication device 12 receives a selection of an object from a user terminal, and provides the user terminal with video content corresponding to the selected object, item information corresponding to the selected object, and information corresponding to the selected object. Information associated with an item group. Additionally, the communication device 12 may receive and transmit information to the controller 16 regarding user selection inputs to the user terminal.

The storage device 14 can store video content and information about items provided by an item sales service. The controller 16 can identify information about the video content and information about items and groups of items corresponding to the video content through the storage device 14 .

The controller 16 can control the overall operation of the electronic device 10 and process data and signals. According to an example embodiment, the controller 16 may identify at least one object comprising video content and information about the item corresponding to the video content. Also, the controller 16 can configure a page containing video content, item information, and information associated with an item group. The controller 16 may control example embodiments executed by the electronic device 10 through interaction with the communication device 12 , the storage device 14 , and additional components that may be further included in the electronic device 10 .

FIG. 11 is a block diagram of a user terminal for a method for providing item information according to an exemplary embodiment. The user terminal 20 in FIG. 11 may correspond to the user terminal 20 in FIG. 1 .

According to an exemplary embodiment, the user terminal 20 of the present invention may include a communication device 22 , an output device 24 and a processor 26 . The components shown in FIG. 11 are not essential in implementing a terminal, so those skilled in the art will appreciate that a terminal described in this disclosure may have more or fewer components than those listed above.

As described above with respect to the communication device 12 of FIG. 10 , the communication device 22 can communicate with an external device using a wired/wireless communication technique. According to an exemplary embodiment, the communication device 22 may receive an object list including at least one object from the electronic device 10 or transmit a selection of the object to the electronic device 10 . In addition, the communication device 22 can receive from the electronic device 10 the video content corresponding to the object selected by the user terminal 20, the item information corresponding to the selected object, and the information associated with an item group corresponding to the selected object. of a page.

The output device 24 is used to generate an output associated with vision, hearing or touch, and may include at least one of a display, an audio output part, a haptic module, and an optical output part. The display can implement a touch screen by forming a layered structure or integrally with a touch sensor. The touch screen can be used as a user input part providing an input interface between the terminal and the user, and can provide an output interface between the terminal and the user. According to an exemplary embodiment, the output device 24 can output a page received from the electronic device 10 .

The processor 26 can control the overall operation of the user terminal 20 and process data and signals. According to an exemplary embodiment, the processor 26 can control the operation of the communication device 22 and the output device 24 to provide video content and item information. In addition, the processor 26 may assemble the video content corresponding to the object selected by the user terminal 20 received from the electronic device 10, the item information corresponding to the selected object, and the information associated with the item group corresponding to the selected object. Configure a page, or control to receive the configured page and output the configured page through the output device 24. Processor 26 may control exemplary embodiments executed by user terminal 20 through interaction with communication device 22 , output device 24 , and additional components that may be further included in user terminal 20 .

According to an exemplary embodiment, the user terminal 20 may further include an input device (not shown) for receiving a response to the item information provided to the user. The input device may include a camera or an image input section for inputting an image signal, a microphone or an audio input section for inputting an audio signal, and a user input section for receiving information from a user ( For example, a touch key, a mechanical key, etc.). Additionally, the input device 24 may include one or more sensors for sensing at least one of information in the terminal, information about the surrounding environment surrounding the terminal, and user information. For example, an input device may include a proximity sensor, an illumination sensor, a touch sensor, a motion sensor, a fingerprint scanning sensor, an optical sensor (eg, a camera), At least one of a microphone and the like. Meanwhile, the mobile terminal of the present invention can combine and utilize information sensed by at least two or more of these sensors.

Apparatus according to example embodiments described above may include a processor, memory for storing and executing program data, a persistent storage such as a disk drive, a communication port, a user interface device (such as a touch panel, a key, a button) or the like. The methods implemented as software modules or algorithms can be stored on a computer-readable recording medium as computer-readable code or program instructions executable on a processor. Here, the computer-readable recording medium includes a magnetic storage medium (for example, ROM (Read Only Memory), RAM (Random Access Memory), floppy disk, hard disk, etc.) and an optical reading medium (for example, CD- ROM and DVD (Digital Versatile Disc)). The computer readable recording medium can be distributed over network coupled computer systems so that the computer readable program code is stored and executed in a distributed fashion. The media can be read by a computer, stored in a memory, and executed on a processor.

The exemplary embodiment can be represented by a configuration of functional blocks and various processing steps. These functional blocks may be implemented with various numbers of hardware and/or software configurations that perform the specified functions. For example, example embodiments may employ an integrated circuit configuration (such as memory, processing, logic, look-up tables, or the like) capable of performing various functions by controlling one or more microprocessors or other control devices. Similar to components that can be implemented with software programming or software components, the example embodiments include various algorithms that can be implemented using a combination of data structures, procedures, routines, or other programmed components and can be implemented in a programming or scripting language (including C , C++, Java, assembly language, etc.) implementation. A functional aspect may be implemented with an algorithm running on one or more processors. In addition, the present exemplary embodiment may adopt a conventional technology for at least one of electronic environment setting, signal processing and data processing. Terms such as "mechanism", "element", "member" and "composition" are used in a broad sense and are not limited to mechanical and physical configurations. These terms may include the meaning of a series of software routines associated with a processor or the like.

The exemplary embodiments described above are examples only, and other exemplary embodiments may be implemented within the scope of the invention claims to be described later.

1: Item information provision system 10: Electronic equipment 12: Communication device 14: storage device 16: Controller 20: User terminal 22: Communication device 24: output device 26: Processor 30: Network 210: first page 211: object 220: Second page 221: List of objects 310: first page 311: Video content 312: Item Information 313: Information 320: Second page 321: Information 410: recipe page 411: Simple Recipe Information 412: Purchase link of ingredients and items 413: Detailed formula information 510: List page 511:Ingredient Item Information 512: Sales item information 520:List page 521: Information 522: Sales item information 600: task page 610: video content 620: Item Group Information 621: Item information 622: Item selection order 623: Discount information 700: page 710: Content related information 720: information 800: Single item page 810: video content 820: Detailed information 830: information 831: information 832: information 833: Discount information S901: Operation S902: Operation S903: Operation S904: Operation

FIG. 1 shows a system for providing item information according to an example embodiment. FIG. 2 is a diagram illustrating a page for providing an object according to an exemplary embodiment. FIG. 3 is a diagram illustrating a page for providing information corresponding to a selected object according to an exemplary embodiment. 4 is a diagram illustrating a page for providing recipe information corresponding to information associated with an item group, according to an example embodiment. 5 is a diagram illustrating a list page for providing a list of at least one item included in an item group, according to an example embodiment. 6 is a diagram illustrating a page in which information associated with a group of items is provided through an activity, according to an example embodiment. FIG. 7 is a diagram illustrating a page for providing discount information associated with a group of items according to an exemplary embodiment. FIG. 8 is a diagram illustrating a single item page for providing video content according to an example embodiment. FIG. 9 is a flowchart illustrating a method for providing item information according to an exemplary embodiment. FIG. 10 is a block diagram of an electronic device for a method of providing item information according to an exemplary embodiment. FIG. 11 is a block diagram of a user terminal for a method for providing item information according to an exemplary embodiment.

S901: Operation

S902: Operation

S903: Operation

S904: Operation

Claims (15)

A method for providing item information in an electronic device, the method comprising: identifying at least one object comprising information about the video content and information about an item corresponding to the video content; providing a list of items comprising the at least one item; receiving a selection of an object from the list of objects; and A page is provided that includes video content corresponding to the selected object, item information corresponding to the selected object, and information associated with an item group corresponding to the selected object. The method of claim 1, wherein the information associated with the group of items includes information indicative of the group of items, and The information representing the group of items includes a link to a listing page providing a list of at least one item contained in the group of items. The method of claim 1, further comprising: receiving an input of the information associated with the group of items; and Responsive to the input, recipe information using at least one item included in the item group is provided. The method of claim 1, wherein the item set includes at least one ingredient item of a recipe associated with the video content. The method of claim 1, wherein the information associated with the set of items includes an item list containing at least one item corresponding to one of the items selected. The method of claim 5, wherein the list of items includes an item selection order and discount information for each of the at least one item, and The discount information is determined based on at least one of a number of items selected from the item list and a selection order of the items. The method of claim 5, further comprising: receiving a selection of at least one item included in the list of items; and A playback position of the video content is adjusted according to a type and a quantity of the selected item. The method of claim 1, wherein the information associated with the set of items includes discount information applied when purchasing at least one of the items included in the set of items. The method of claim 1, wherein the video content is content associated with an artist, the information associated with the group of items includes an item list containing at least one item, and The listing lists items associated with the artist at a top. The method of claim 1, wherein the information associated with the group of items includes a list of items containing at least one item, and An item listing order is determined based on information associated with sales margins in the item listing. The method as claimed in item 1, wherein the providing of the page comprises: playing the video content corresponding to the selected object; and At least one item included in the item group is provided one after the other corresponding to a playback time of the video content being played. The method of claim 11, wherein the at least one-by-one providing of the items included in the item group includes providing item information overlapping with the video content being played, and Stop playing the video content until a selection of the overlapping item information is received. A non-transitory computer-readable recording medium having recorded thereon a computer program for executing the method of Claim 1. An electronic device for providing item information, the electronic device includes: a communication device; a storage device; and a controller configured to control the communication device and the storage device, where the controller is configured to: identifying at least one object comprising information about the video content and information about an item corresponding to the video content; providing an item list including the at least one item to a user terminal associated with an item sales service via the communication device; receiving a selection of an item from the list of items from the user terminal via the communication device; and A page containing video content corresponding to the selected object, item information corresponding to the selected object, and information associated with an item group corresponding to the selected object is provided to the user terminal via the communication device. A terminal for providing item information, the terminal includes: a communication device; an output device; an input device; and a processor operatively coupled to the communication device, the output device and the input device, where the processor is configured to: An item list comprising at least one item configured to include information about video content and about a corresponding to the video content is received via the communication device from an electronic device associated with an item sale service. information about the item; receiving a selection of an item from the list of objects via the input device; receiving from the electronic device via the communication device a page containing video content corresponding to the selected object, item information corresponding to the selected object, and information associated with a group of items corresponding to the selected object; and The page is output via the output device.