CN112070569A - Commodity transaction processing method, commodity display device and electronic equipment - Google Patents
Commodity transaction processing method, commodity display device and electronic equipment Download PDFInfo
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Item investigation
- G06Q30/0625—Directed, with specific intent or strategy
- G06Q30/0627—Directed, with specific intent or strategy using item specifications
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- G—PHYSICS
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
Abstract
The embodiment of the invention provides a commodity transaction processing method, a commodity display device and electronic equipment, wherein the commodity transaction processing method comprises the following steps: displaying a video playing interface of the commodity; responding to the operation of a user on the video playing interface, and displaying the commodity details of the commodity on the video playing interface; and when the user is determined to trigger the operation of purchasing the commodity in the commodity details, generating order information of the commodity so that the user pays for the commodity according to the order information. According to the scheme of the embodiment of the invention, the commodity transaction process can be completed by directly operating the video playing interface in the process that the user watches the video of the commodity, so that more convenient shopping experience is brought to the user, and meanwhile, the efficiency of video conversion transaction is improved.
Description
Technical Field
The present application relates to the field of information technologies, and in particular, to a method and an apparatus for processing a commodity transaction, a method and an apparatus for displaying a commodity, and an electronic device.
Background
In the e-commerce field, in a traditional scheme for displaying commodities, a commodity detail information page is generally provided in a graphic form, and video introduction of the commodities is attached to the commodity detail information page. In the scheme, the pictures have strong decoration on the commodities, and the videos mainly undertake functional display of the commodities. A user firstly generates interest in commodities through pictures and then supplements and knows commodity information through videos, but the video carrying capacity with more incidences cannot be exerted.
In the current popular scheme, a commodity title and a commodity link are embedded in a commodity video, and after a user clicks the link, a page needs to jump to a commodity detail information page mainly comprising pictures and texts. The presentation gives the user the perception of a comparative split between viewing the video of the merchandise and the merchandise transaction link. The user needs to switch between the video playing interface and the commodity detail information page, for example, when the user wants to refer to more dimensional information of the commodity in the video, such as more commodity information, buyer show comments, Stock Keeping Units (SKUs) and the like, so as to perform commodity transaction, the user needs to jump to the commodity detail information page for searching in the subsequent transaction link, so that the operation process becomes complicated, and the efficiency of video conversion transaction is reduced.
Disclosure of Invention
The invention provides a commodity transaction processing method, a commodity display device and electronic equipment, which can directly finish the transaction process of commodities by operating a video playing interface in the process that a user watches videos of the commodities, bring more convenient shopping experience to the user and simultaneously improve the efficiency of video conversion transaction.
In order to achieve the above purpose, the embodiment of the invention adopts the following technical scheme:
in a first aspect, a method for processing a commodity transaction is provided, which includes:
displaying a video playing interface of the commodity;
responding to the operation of a user on the video playing interface, and displaying the commodity details of the commodity on the video playing interface;
and when the user is determined to trigger the operation of purchasing the commodity in the commodity details, generating order information of the commodity so that the user pays for the commodity according to the order information.
In a second aspect, another method for processing a commodity transaction is provided, including:
displaying a video playing interface of the commodity;
responding to the operation of a user on the video playing interface, and displaying the commodity details of the commodity on the video playing interface;
and when the user is determined to trigger the operation of purchasing the commodity in the commodity details, generating order information of the commodity, wherein the order information is associated with supplier information for providing the commodity.
In a third aspect, a merchandise display method is provided, including:
providing a video playing interface for displaying commodities;
displaying the video of the commodity in the video playing interface, and setting at least one interaction area in the video playing interface to display commodity transaction information;
and generating order information of the commodity based on the operation of the user on the interaction area so as to enable the user to pay for the commodity according to the order information.
In a fourth aspect, there is provided a commodity transaction processing apparatus comprising:
the display module is used for displaying a video display interface of the commodity;
the detail display module is used for responding to the operation of a user on the video playing interface and displaying the commodity details of the commodity on the video playing interface;
and the order generation module is used for generating order information of the commodity when the user triggers the operation of purchasing the commodity in the commodity details so as to enable the user to pay for the commodity according to the order information.
In a fifth aspect, there is provided another commodity transaction processing apparatus comprising:
the display module is used for displaying a video display interface of the commodity;
the detail display module is used for responding to the operation of a user on the video playing interface and displaying the commodity details of the commodity on the video playing interface;
and the order forming module is used for generating order information of the commodity when the user triggers the operation of purchasing the commodity in the commodity details, and the order information is associated with supplier information for providing the commodity.
In a sixth aspect, there is provided a merchandise display device, comprising:
the display interface providing module is used for providing a video display interface for displaying commodities;
the display interface display module is used for displaying the video of the commodity in the video display interface, at least setting an interaction area in the video display interface and displaying commodity transaction information;
and the order information generating module is used for generating order information of the commodity based on the operation of the user on the interaction area so as to enable the user to pay for the commodity according to the order information.
In a seventh aspect, an electronic device is provided, including:
a memory for storing a program;
and the processor is coupled to the memory and used for executing the program, and the program executes the commodity transaction processing method provided by the invention when running.
In an eighth aspect, another electronic device is provided, including:
a memory for storing a program;
and the processor is coupled to the memory and used for executing the program, and the program executes the commodity display method provided by the invention when running.
The invention provides a commodity transaction processing method, a commodity display device and electronic equipment, wherein a video playing interface for displaying commodities is provided; displaying videos of commodities in a video playing interface, setting at least one interaction area in the video playing interface, and displaying commodity transaction information; and generating order information of the commodity based on the operation of the user on the interaction area so that the user can pay for the commodity according to the order information. In the scheme, a user can directly operate a video playing interface for displaying commodities, and can complete the purchasing process of the commodities on the video playing interface through a transaction link embedded in the video playing interface so as to realize commodity transaction; the method avoids the complex operation that the commodity transaction can be carried out only by jumping from a video playing interface for displaying the commodity to a commodity transaction interface in the prior art so as to bring more convenient shopping experience to users; meanwhile, the efficiency of video conversion transaction is improved.
The foregoing description is only an overview of the technical solutions of the present application, and the present application can be implemented according to the content of the description in order to make the technical means of the present application more clearly understood, and the following detailed description of the present application is given in order to make the above and other objects, features, and advantages of the present application more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the application. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a first flowchart of a merchandise transaction processing method according to an embodiment of the present invention;
FIG. 2 is a first video playing interface diagram according to an embodiment of the present invention;
FIG. 3 is a second video playback interface diagram according to an embodiment of the present invention;
FIG. 4 is a flowchart of a merchandise transaction processing method according to an embodiment of the invention;
FIG. 5 is a flow chart of a merchandise display method according to an embodiment of the present invention;
FIG. 6 is a diagram of a merchandise transaction information setting interface according to an embodiment of the present invention;
FIG. 7 is a first block diagram of a merchandise transaction processing device according to an embodiment of the present invention;
FIG. 8 is a second block diagram of a merchandise transaction processing device according to an embodiment of the present invention;
FIG. 9 is a schematic view of a merchandise display device according to an embodiment of the present invention;
FIG. 10 is a first schematic structural diagram of an electronic device according to an embodiment of the invention;
fig. 11 is a schematic structural diagram of an electronic device according to an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The embodiment of the invention improves the defects that in the prior art, in the e-commerce field, a video playing interface of a commodity is split compared with a transaction processing interface of the commodity, and when a user watches the video of the commodity, the user needs to jump to the appointed commodity transaction interface to complete commodity purchasing operation, so that the user experience defect of complex operation is caused; therefore, order information of the displayed commodity can be generated based on the operation of the user on the interaction area, so that the user can pay for the commodity according to the order information to complete commodity transaction. In the scheme, a user can directly operate a video playing interface for displaying commodities, and can complete the purchasing process of the commodities on the video playing interface through a transaction link embedded in the video playing interface so as to realize commodity transaction; the method avoids the complex operation that the commodity transaction can be carried out only by jumping from the video playing interface for displaying the commodity to the commodity transaction interface in the prior art.
In addition, it should be noted that the anchor who operates or operates the video playing and the provider of the goods (the goods seller) may be the same subject, that is, the anchor plays the video of the goods in the video playing interface for the goods of the shop to promote the goods transaction, and the anchor ID is the same as the supplier ID; alternatively, the anchor and the provider of the goods may be different entities, that is, the anchor plays the goods provided by the provider in a video playing interface for video playing of the goods through the authorization of the provider, so as to help the provider to facilitate the goods transaction and obtain a certain commission after the transaction is completed.
Based on the method, when the order information of the displayed commodity is generated in response to the operation of the user on the video playing interface, the order information can be associated with the supplier information of the provided commodity, so that the order content can be better managed.
In the scheme, the anchor can freely upload the videos of the commodities so as to display the videos in the video playing interface. In addition, details of the commodity displayed in at least one set interaction area in the video playing interface, such as commodity transaction information, may be set after a video of the commodity is uploaded by a host, and the information content may include, but is not limited to: a product main map, a product title, a price, a product number, or further a product specification. When the video comprises a plurality of commodities, the commodity transaction information of the corresponding commodity can be displayed in the interaction area when the current video playing interface is played to a certain commodity, so that a user can conveniently trigger the interaction area to purchase the specified commodity.
In addition, in order to facilitate the user to know more related information of the commodity, at least one of the following commodity information can be displayed on the video playing interface: the commodity coupons, user reviews, commodity labels and sales volumes, thereby helping the user to complete the decision to purchase the commodities.
The technical solution of the present application is further illustrated by the following examples.
Example one
Fig. 1 is a flowchart of a first commodity transaction processing method according to an embodiment of the present invention, where the method may be applied to an e-commerce platform system, and may implement that commodity transaction processing is completed in a video playing interface where a product is shown by a host, where the method includes the following steps:
and S110, displaying a video playing interface of the commodity.
For example, the anchor may use its own live broadcast room as a video playing interface to play the video of the merchandise for displaying the merchandise to the user. The displayed commodity may be a commodity operated by the anchor's own store, or a commodity of a provider that is displayed after the anchor is authorized by another commodity provider (seller store).
And S120, responding to the operation of the user on the video playing interface, and displaying the commodity details of the commodity on the video playing interface.
In the process that a user watches videos of commodities, when the user wants to purchase the displayed commodities, the user can directly operate on the video playing interface to trigger the realization of displaying commodity details of the commodities on the video playing interface, wherein the commodity details can include but are not limited to commodity pictures, commodity titles, commodity prices and other information. In addition, the present scheme does not limit the operation manner in which the processing procedure is implemented. For example:
the commodity detail viewing options of the displayed commodities can be displayed on the video playing interface;
and displaying the commodity details of the corresponding commodity on a video playing interface by responding to the operation that the user triggers the commodity detail viewing option so as to meet the requirement of the user for viewing the commodity details.
The product details are also used as an operation target for the user to perform a product purchasing operation, and the user's intention to purchase the product is acquired based on the user's operation on the product details.
And S130, when the fact that the user triggers the operation of purchasing the commodity in the commodity details is determined, generating order information of the commodity so that the user can pay for the commodity according to the order information.
Related operation items required for purchasing the commodities can be set in the commodity details, and the purchase intention of the local users is obtained based on the operation of the user on the operation items, so that the order information of the commodities is formed. For example, the item details may include, but are not limited to: a commodity specification option, and a purchase commodity option.
Correspondingly, in the process of determining the commodity purchasing operation triggered by the user and generating the order information of the commodity, the commodity specification selected by the user based on the commodity specification option can be determined firstly; and then responding to the operation of triggering the commodity purchasing option by the user, and generating order information of the commodity according to the commodity specification selected by the user.
Further, in order to facilitate the user to know more related information of the displayed commodity, at least one of the following commodity information may be displayed on the video playing interface: the commodity coupons, user reviews, commodity labels and sales volumes, thereby helping the user to complete the decision to purchase the commodities.
For example, as shown in fig. 2, the area where the commodity core information (commodity detail viewing option) is located may be reused as a purchase link of the target commodity, and after the user touches the purchase link, the commodity details of the commodity may be displayed in the video playing interface, so that the user can trigger the operation of the commodity details to purchase the target commodity. In addition, in order to enable the user to know more commodity information, information such as commodity coupons, user comments, commodity labels, sales volumes and the like is displayed in the video playing interface shown in fig. 2, so that the user is helped to complete a commodity purchasing decision.
For example, as shown in fig. 3, the present scheme is a display interface for showing details of the product. The user can select specification information of the commodity to be purchased through the SKU option (commodity specification option) and complete the purchasing operation of the commodity through triggering the 'instant purchasing' option (commodity purchasing option). In the process, the user can still view the video content in the video playing interface.
According to the commodity transaction processing method provided by the invention, the operation of a user on the video playing interface is responded through the video playing interface for displaying commodities, and the commodity details of the commodities are displayed on the video playing interface; and when the fact that the user triggers the operation of purchasing the commodity in the commodity details is determined, generating order information of the commodity so that the user can pay for the commodity according to the order information.
In the scheme, a user can directly operate a video playing interface for displaying commodities, and can complete the purchasing process of the commodities on the video playing interface through a transaction link embedded in the video playing interface so as to realize commodity transaction; the method avoids the complex operation that the commodity transaction can be carried out only by jumping from a video playing interface for displaying the commodity to a commodity transaction interface in the prior art so as to bring more convenient shopping experience to users; meanwhile, the efficiency of video conversion transaction is improved.
Example two
Fig. 4 is a flow chart of a commodity transaction processing method according to an embodiment of the present invention, which may describe a specific application of the present scheme in an actual commodity transaction scenario based on the method shown in the embodiment, and includes the following steps:
and S410, displaying a video playing interface of the commodity.
And S420, responding to the operation of the user on the video playing interface, and displaying the commodity details of the commodity on the video playing interface.
The execution process of steps S410 to S420 can refer to the corresponding contents of steps S110 to S120 in the foregoing embodiment, which are not described herein again.
And S430, when determining that the user triggers the operation of purchasing the commodity in the commodity details, generating order information of the commodity, wherein the order information is associated with supplier information for providing the commodity.
The step is similar to the overall process of step S130, and it should be noted that in an actual application scenario, the anchor who operates or operates the video playing and the provider of the commodity (commodity seller) may be the same subject, that is, the anchor plays the video of the commodity in the video playing interface for the commodity introduction of the store, so as to facilitate the commodity transaction, and the anchor ID is the same as the provider ID; alternatively, the anchor and the provider of the goods may be different entities, that is, the anchor plays the goods provided by the provider in a video playing interface for video playing of the goods through the authorization of the provider, so as to help the provider to facilitate the goods transaction and obtain a certain commission after the transaction is completed.
Based on the above, when the order information of the commodity is generated in response to the operation of the user on the commodity details, the order information and the supplier information for providing the commodity can be associated, so that the order content can be better managed.
Specifically, when the order information is generated, a commodity supplier corresponding to the commodity may be determined first; order information is then generated based on the goods provider.
For example, when the anchor displaying the merchandise and the provider of the merchandise (merchandise seller) are the same entity, a trade order may be directly formed between the user and the merchandise provider, that is, the order information may include: user (buyer information), supplier (seller, anchor information), ordered item, item logistics information, and the like;
for another example, when the anchor displaying the merchandise is not the same entity as the provider of the merchandise (merchandise seller), the transaction order may be directly formed among the user, the anchor and the merchandise provider, that is, the order information may include: user (buyer information), anchor, supplier (seller, anchor information), ordered goods, goods logistics information, and the like. The anchor may obtain a commission from the supplier based on the trade order.
Further, in the process of executing the method shown in the present embodiment, the method steps shown in one embodiment may also be executed.
According to the commodity transaction processing method provided by the invention, on the basis of the method shown in the first embodiment, the generated order information is associated with the supplier information of the provided commodities, so that the transaction order is better managed.
EXAMPLE III
Fig. 5 is a flowchart of a merchandise display method according to an embodiment of the present invention, which may provide a display process for merchandise during execution of the merchandise transaction processing method in the foregoing embodiment, and includes the following steps:
and S510, providing a video playing interface for displaying the commodity.
For example, a live broadcast room of the anchor may be used as a video playing interface for displaying the merchandise, or the e-commerce platform separately opens up video playing resources for the anchor for the video playing interface for displaying the merchandise.
S520, displaying the video of the commodity in the video playing interface, and setting at least one interaction area in the video playing interface to display commodity transaction information.
The anchor can upload the video of commodity, plays in the video broadcast interface to show commodity, and for the convenience of user's purchase operation to the commodity that shows, set for an interactive area at least in the video broadcast interface for show commodity transaction information.
The commodity transaction information content is similar to the commodity details, and the commodity transaction information content is convenient for a user to check commodity information and carry out corresponding purchasing operation.
In an actual application scenario, the video may include a plurality of commodities; correspondingly, when the commodity transaction information is displayed in the interaction area and a certain commodity is played on the video playing interface, the commodity transaction information of the corresponding commodity is displayed in the interaction area, so that a user can conveniently trigger the interaction area to purchase the specified commodity.
In addition, the video of the commodity is displayed in the video playing interface, at least one interactive area is set in the video playing interface, and the following steps can be executed before commodity transaction information is displayed:
receiving a video of a commodity uploaded by a user; determining commodity transaction information to be displayed in the interaction area by the user; the user here refers to a main broadcast that controls the video playing of the merchandise.
Wherein, the commodity transaction information may include: a product main map, a product title, a price, a product number, or further a product specification.
The commodity transaction information can be configured by the anchor, for example, as shown in fig. 6, a display page of the commodity transaction information is configured for the anchor.
S530, generating order information of the commodity based on the operation of the user on the interaction area, so that the user can pay for the commodity according to the order information.
And generating order information of the corresponding commodity based on the commodity purchasing operation triggered by the user in the interaction area, and paying by the user according to the order information to complete commodity transaction.
Furthermore, an information display area can be arranged in the video playing interface; accordingly, in the process of performing the merchandise display, the following steps may also be performed: in response to the configuration operation of the user on the information display area, displaying commodity information of the displayed commodity in the information display area, wherein the commodity information can comprise: at least one information of the commodity coupon, the user comment, the commodity label and the sales volume, thereby facilitating more information of the displayed commodity for the buyer user to know so as to make a decision for purchasing the commodity.
Further, in the process of performing the merchandise display, the method may further include: and responding to the preset operation of the user on the video playing interface, and displaying recommended commodity information corresponding to the displayed commodity in the video playing interface. For example, in response to a user sliding left and right through a mouse or touching a video playing interface, recommended commodity information corresponding to a currently displayed commodity is displayed in the video playing interface, so that the user can know the recommended commodity information of the currently displayed commodity conveniently.
The commodity display method provided by the invention comprises the steps of providing a video playing interface for displaying commodities; displaying videos of commodities in a video playing interface, setting at least one interaction area in the video playing interface, and displaying commodity transaction information; therefore, order information of the commodity is generated based on the operation of the user on the interaction area, so that the user can pay for the commodity according to the order information, and commodity transaction is completed. The commodity display method is suitable for the processing process in the commodity transaction processing method in the embodiment, so that the conversion rate of commodities is improved.
Example four
As shown in fig. 7, a first structure of a commodity transaction processing apparatus according to an embodiment of the present invention is configured to control and execute the method steps shown in fig. 1, which includes:
the playing and displaying module 710 is used for displaying a video playing interface of the commodity;
the detail display module 720 is used for responding to the operation of the user on the video playing interface and displaying the commodity details of the commodity on the video playing interface;
the order generating module 730 is configured to generate order information of the product when it is determined that the user triggers an operation of purchasing the product in the product details, so that the user pays for the product according to the order information.
Furthermore, commodity detail viewing options of commodities are displayed on the video playing interface;
correspondingly, the detail display module 720 is configured to respond to an operation that a user triggers a commodity detail viewing option, and display commodity details of a corresponding commodity on the video playing interface.
Further, the above commodity details may include: a commodity specification option, and a purchase commodity option;
accordingly, the order generation module 730 may include:
a specification determining unit for determining a commodity specification selected by a user based on the commodity specification option;
and the order generating unit is used for responding to the operation of triggering the commodity purchasing option by the user and generating the order information of the commodity according to the commodity specification selected by the user.
Further, the video playing interface displays commodity information of a commodity, where the commodity information may include: at least one of a product coupon, a user review, a product tag, and a sales volume.
The commodity transaction processing device responds to the operation of a user on the video playing interface through the video playing interface for displaying commodities, and displays the commodity details of the commodities on the video playing interface; and when the fact that the user triggers the operation of purchasing the commodity in the commodity details is determined, generating order information of the commodity so that the user can pay for the commodity according to the order information.
In the scheme, a user can directly operate a video playing interface for displaying commodities, and can complete the purchasing process of the commodities on the video playing interface through a transaction link embedded in the video playing interface so as to realize commodity transaction; the method avoids the complex operation that the commodity transaction can be carried out only by jumping from a video playing interface for displaying the commodity to a commodity transaction interface in the prior art so as to bring more convenient shopping experience to users; meanwhile, the efficiency of video conversion transaction is improved.
EXAMPLE five
As shown in fig. 8, a second structure of the commodity transaction processing device according to the embodiment of the present invention is configured to control and execute the method steps shown in fig. 4, which includes:
the playing and displaying module 710 is used for displaying a video playing interface of the commodity;
the detail display module 720 is used for responding to the operation of the user on the video playing interface and displaying the commodity details of the commodity on the video playing interface;
the order forming module 810 is configured to generate order information of the product when it is determined that the user triggers an operation of purchasing the product in the product details, where the order information is associated with provider information for providing the product.
Further, the order forming module 810 may include:
a supplier determining unit for determining a commodity supplier corresponding to the commodity;
and the order forming unit is used for generating order information based on the commodity supplier.
The commodity transaction processing device provided by the invention is based on the device structure shown in the fourth embodiment, and associates the generated order information with the supplier information of the provided commodity, thereby better managing the transaction order.
EXAMPLE six
As shown in fig. 9, which is a structural diagram of a merchandise display device according to an embodiment of the present invention, the method shown in fig. 5 can be controlled to execute, and includes:
a playing interface providing module 910, configured to provide a video playing interface for displaying a commodity;
a playing interface displaying module 920, configured to display a video of a commodity in a video playing interface, and set at least one interaction area in the video playing interface to display commodity transaction information;
an order information generating module 930, configured to generate order information of the commodity based on an operation of the user on the interaction area, so that the user pays for the commodity according to the order information.
Further, the video may include a plurality of commodities;
correspondingly, the playing interface displaying module 920 may be configured to display the commodity transaction information of the corresponding commodity in the interaction area when the video playing interface is played to a certain commodity.
Further, the merchandise display device shown in fig. 9 may further include:
the commodity video receiving module is used for receiving videos of commodities uploaded by users;
the transaction information determining module is used for determining commodity transaction information to be displayed in the interaction area by the user;
wherein, the commodity transaction information may include: a product main map, a product title, a price, a product number, or further a product specification.
Furthermore, an information display area can be arranged in the video playing interface;
correspondingly, the merchandise display device shown in fig. 9 may further include:
the commodity information display module is used for responding to the configuration operation of the user on the information display area, and displaying the commodity information of the displayed commodity in the information display area, wherein the commodity information can comprise: at least one of a product coupon, a user review, a product tag, and a sales volume.
Further, the merchandise display device shown in fig. 9 may further include:
and the commodity information recommending module is used for responding to the preset operation of the user on the video playing interface and displaying recommended commodity information corresponding to the displayed commodity in the video playing interface.
The commodity display device provided by the invention is characterized in that a video playing interface for displaying commodities is provided; displaying videos of commodities in a video playing interface, setting at least one interaction area in the video playing interface, and displaying commodity transaction information; therefore, order information of the commodity is generated based on the operation of the user on the interaction area, so that the user can pay for the commodity according to the order information, and commodity transaction is completed. The commodity display device is suitable for the processing process executed by the commodity transaction processing device in the embodiment, so that the conversion rate of commodities is improved.
EXAMPLE seven
The foregoing embodiment describes an overall architecture of a commodity transaction processing apparatus, and the functions of the apparatus can be implemented by an electronic device, as shown in fig. 10, which is a schematic structural diagram of the electronic device according to an embodiment of the present invention, and specifically includes: a memory 101 and a processor 102.
A memory 101 for storing programs.
In addition to the above-described programs, the memory 101 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and so forth.
The memory 101 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
A processor 102, coupled to the memory 101, for executing the program in the memory 101, the program executing the operation steps of the commodity transaction processing method described in the foregoing embodiment.
Further, the processor 102 may also include various modules described in the foregoing embodiments to perform the operations of the commodity transaction processing, and the memory 101 may be used, for example, to store data required by the modules to perform the operations and/or output data.
The above specific processing operations have been described in detail in the foregoing embodiments, and are not described again here.
Further, as shown in fig. 10, the electronic device may further include: communication components 103, power components 104, audio components 105, display 106, and other components. Only some of the components are schematically shown in fig. 10, and the electronic device is not meant to include only the components shown in fig. 10.
The communication component 103 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 103 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 103 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
The power supply component 104 provides power to various components of the electronic device. The power components 104 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for an electronic device.
The audio component 105 is configured to output and/or input audio signals. For example, the audio component 105 includes a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 101 or transmitted via the communication component 103. In some embodiments, audio component 105 also includes a speaker for outputting audio signals.
The display 106 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
Example eight
The foregoing embodiment describes an overall architecture of a merchandise display device, where the function of the merchandise display device can be implemented by an electronic device, as shown in fig. 11, which is a schematic structural diagram of the electronic device according to the embodiment of the present invention, and specifically includes: a memory 111 and a processor 112.
The memory 111 stores programs.
In addition to the above-described programs, the memory 111 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and so forth.
The memory 111 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
A processor 112, coupled to the memory 111, for executing the program in the memory 111, the program executing the operation steps of the merchandise display method described in the foregoing embodiment.
Further, the processor 112 may also include various modules described in the foregoing embodiments to perform the processing operations of the merchandise display, and the memory 111 may be used for storing data required for the modules to perform the operations and/or output data, for example.
The above specific processing operations have been described in detail in the foregoing embodiments, and are not described again here.
Further, as shown in fig. 11, the electronic device may further include: communication components 113, power components 114, audio components 115, display 116, and other components. Only some of the components are schematically shown in fig. 11, and it is not meant that the electronic device includes only the components shown in fig. 11.
The communication component 113 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 113 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 113 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
A power supply component 114 that provides power to the various components of the electronic device. The power components 114 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for an electronic device.
Audio component 115 is configured to output and/or input audio signals. For example, audio component 115 may include a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 111 or transmitted via the communication component 113. In some embodiments, audio component 115 also includes a speaker for outputting audio signals.
The display 116 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.
Claims (24)
1. A merchandise transaction processing method, comprising:
displaying a video playing interface of the commodity;
responding to the operation of a user on the video playing interface, and displaying the commodity details of the commodity on the video playing interface;
and when the user is determined to trigger the operation of purchasing the commodity in the commodity details, generating order information of the commodity so that the user pays for the commodity according to the order information.
2. The method of claim 1, wherein the video playing interface further displays a commodity detail viewing option of the commodity;
the responding to the operation of the user on the video playing interface, and the displaying of the commodity details of the commodity on the video playing interface comprises:
and responding to the operation that the user triggers the commodity detail viewing option, and displaying the commodity details of the corresponding commodity on a video playing interface.
3. The method of claim 1, wherein the item details include: a commodity specification option, and a purchase commodity option;
when the operation of purchasing the commodity triggered by the user in the commodity details is determined, the generating of the order information of the commodity comprises:
determining the commodity specification selected by the user based on the commodity specification option;
and responding to the operation that the user triggers the commodity purchasing option, and generating order information of the commodity according to the commodity specification selected by the user.
4. The method of claim 1, wherein commodity information of the commodity is further displayed on the video playing interface, and the commodity information includes: at least one of a product coupon, a user review, a product tag, and a sales volume.
5. A merchandise transaction processing method, comprising:
displaying a video playing interface of the commodity;
responding to the operation of a user on the video playing interface, and displaying the commodity details of the commodity on the video playing interface;
and when the user is determined to trigger the operation of purchasing the commodity in the commodity details, generating order information of the commodity, wherein the order information is associated with supplier information for providing the commodity.
6. The method according to claim 5, wherein generating the order information of the commodity specifically comprises:
determining a commodity supplier corresponding to the commodity;
generating the order information based on the commodity supplier.
7. A merchandise display method, comprising:
providing a video playing interface for displaying commodities;
displaying the video of the commodity in the video playing interface, and setting at least one interaction area in the video playing interface to display commodity transaction information;
and generating order information of the commodity based on the operation of the user on the interaction area so as to enable the user to pay for the commodity according to the order information.
8. The method of claim 7, wherein the video includes a plurality of items;
the displaying of the commodity transaction information in the interaction area comprises:
and when a certain commodity is played on the video playing interface, commodity transaction information of the corresponding commodity is displayed in the interaction area.
9. The method of claim 7, wherein the displaying the video of the commodity in the video playing interface and the setting of at least one interactive area in the video playing interface further comprise, before displaying the commodity transaction information:
receiving a video of a commodity uploaded by a user;
determining the commodity transaction information to be displayed in the interaction area by the user;
wherein the commodity transaction information includes: a product main map, a product title, a price, a product number, or further a product specification.
10. The method according to claim 7, wherein an information display area is further provided in the video playing interface;
the method further comprises the following steps:
responding to the configuration operation of the user on the information display area, and displaying commodity information of the displayed commodity in the information display area, wherein the commodity information comprises: at least one of a product coupon, a user review, a product tag, and a sales volume.
11. The method of claim 7, wherein the method further comprises:
and responding to the preset operation of the user on the video playing interface, and displaying recommended commodity information corresponding to the displayed commodity in the video playing interface.
12. An article transaction processing device comprising:
the display module is used for displaying a video display interface of the commodity;
the detail display module is used for responding to the operation of a user on the video playing interface and displaying the commodity details of the commodity on the video playing interface;
and the order generation module is used for generating order information of the commodity when the user triggers the operation of purchasing the commodity in the commodity details so as to enable the user to pay for the commodity according to the order information.
13. The device of claim 12, wherein the video playing interface further displays a commodity detail viewing option of the commodity;
and the detail display module is used for responding to the operation that the user triggers the commodity detail viewing option and displaying the commodity details of the corresponding commodity on the video playing interface.
14. The apparatus of claim 12, wherein the item details include: a commodity specification option, and a purchase commodity option;
the order generation module comprises:
a specification determining unit for determining a commodity specification selected by the user based on the commodity specification option;
and the order generating unit is used for responding to the operation that the user triggers the commodity purchasing option and generating order information of the commodity according to the specification of the commodity selected by the user.
15. The apparatus of claim 12, wherein the video playing interface further displays commodity information of the commodity, the commodity information comprising: at least one of a product coupon, a user review, a product tag, and a sales volume.
16. An article transaction processing device comprising:
the display module is used for displaying a video display interface of the commodity;
the detail display module is used for responding to the operation of a user on the video playing interface and displaying the commodity details of the commodity on the video playing interface;
and the order forming module is used for generating order information of the commodity when the user triggers the operation of purchasing the commodity in the commodity details, and the order information is associated with supplier information for providing the commodity.
17. The apparatus of claim 16, wherein the order forming module comprises:
a supplier determining unit for determining a commodity supplier corresponding to the commodity;
an order forming unit for generating the order information based on the commodity supplier.
18. A merchandise display device, comprising:
the display interface providing module is used for providing a video display interface for displaying commodities;
the display interface display module is used for displaying the video of the commodity in the video display interface, at least setting an interaction area in the video display interface and displaying commodity transaction information;
and the order information generating module is used for generating order information of the commodity based on the operation of the user on the interaction area so as to enable the user to pay for the commodity according to the order information.
19. The apparatus of claim 18, wherein the video includes a plurality of items therein;
and the playing interface display module is used for displaying commodity transaction information of a corresponding commodity in the interaction area when the video playing interface is played to the certain commodity.
20. The apparatus of claim 18, wherein the apparatus further comprises:
the commodity video receiving module is used for receiving videos of commodities uploaded by users;
the transaction information determining module is used for determining the commodity transaction information to be displayed in the interaction area by the user;
wherein the commodity transaction information includes: a product main map, a product title, a price, a product number, or further a product specification.
21. The device of claim 18, wherein an information display area is further provided in the video playing interface;
the device further comprises:
a commodity information display module, configured to respond to a configuration operation of the user on the information display area, and display commodity information of a displayed commodity in the information display area, where the commodity information includes: at least one of a product coupon, a user review, a product tag, and a sales volume.
22. The apparatus of claim 18, wherein the apparatus further comprises:
and the commodity information recommendation module is used for responding to the preset operation of the user on the video playing interface and displaying the recommended commodity information corresponding to the displayed commodity in the video playing interface.
23. An electronic device, comprising:
a memory for storing a program;
a processor coupled to the memory for executing the program, the program when executed performing the merchandise transaction processing method of any one of claims 1-6.
24. An electronic device, comprising:
a memory for storing a program;
a processor coupled to the memory for executing the program, the program when running executing the merchandise display method of any one of claims 7-11.
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