KR102456058B1 - Method for providing item information corresponding to video content and apparatus therefor - Google Patents

Abstract

According to an electronic device of the present disclosure, provided is a method for providing item information, which includes the steps of: identifying at least one object including video content information and information on an item corresponding to the video content; providing an object list including the at least one object; receiving a selection for any one object from the object list; and providing the page including the video content corresponding to the selected object, item information corresponding to the selected object, and information related to an item set corresponding to the selected object.

Description

Method and apparatus for providing item information corresponding to video content

The present disclosure relates to a method and apparatus for providing item information corresponding to image content. More specifically, it relates to a method and an electronic device for providing item information corresponding to image content through a method of achieving a predetermined event together with image content.

With the development of electronic technology, as the proportion of e-commerce to purchase goods online increases, customers can access e-commerce services and purchase goods without directly going to a shopping mall or market. At the same time, various bundled sales methods are being considered in order to inspire consumers' purchase motivation. For example, by providing a recipe for making a particular dish, you can encourage purchases of multiple items in the form of providing a list of ingredients needed for that particular dish.

However, this bundling method only purchases items necessary to produce a certain result, such as making a dish or assembling a product. It was difficult to awaken the need to achieve it. Accordingly, in the e-commerce service, there is a need to draw the attention of consumers in a manner that achieves a predetermined event together with the provision of interesting content. In this regard, reference may be made to prior documents such as Publication No. 10-2016-0075291.

An object of the present invention is to provide a method and an apparatus for providing item information corresponding to image content. The technical problems to be achieved by the present embodiment are not limited to the technical problems described above, and other technical problems may be inferred from the following embodiments.

A method of providing item information in an electronic device for solving the above problem may include: identifying at least one object including image content information and information on an item corresponding to the image content; providing an object list including the at least one object; receiving a selection for any one object from the object list; and providing a page including image content corresponding to the selected object, item information corresponding to the selected object, and information related to an item set corresponding to the selected object.

In addition, an electronic apparatus for providing item information for solving the above problems may include: a communication device; storage device; and a control unit for controlling the communication device and the storage device, wherein the control unit identifies at least one object including image content information and information on an item corresponding to the image content, and through the communication device Providing an object list including the at least one object to a user terminal related to an item sale service, receiving a selection for any one object in the object list from the user terminal through the communication device, and using the communication device A page including image content corresponding to the selected object, item information corresponding to the selected object, and information related to an item set corresponding to the selected object may be provided to the user terminal through the method.

In addition, the terminal for providing item information for solving the above problems, a communication device; output device; input device; and a processor operatively coupled with the communication device, the output device, and the input device, the processor configured to generate an object list including at least one object from an electronic device related to an item sale service via the communication device. receiving, wherein the at least one object is configured to include image content information and information about an item corresponding to the image content, and receives a selection of any one object from the object list through the input device, Receive a page including image content corresponding to the selected object, item information corresponding to the selected object, and information related to an item set corresponding to the selected object from the electronic device through the communication device, and through the output device The page can be printed.

Specific details of other embodiments are included in the detailed description and drawings.

According to the present disclosure, by providing item information corresponding to the image content together with the image content, the user can purchase the item while watching the image, thereby induced to purchase more items.

In addition, since items can be purchased through a method of achieving a predetermined event such as allowing the item to be added to the shopping cart according to the reproduction of the video content, the user's interest can be increased and the use of the corresponding service can be increased.

In addition, when all items included in the item set corresponding to the video content are purchased, a discount may be applied to increase sales volume.

Effects of the invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 illustrates a system for providing item information according to an embodiment.
2 is a diagram illustrating a page providing an object according to an exemplary embodiment.
3 is a diagram illustrating a page providing information corresponding to a selected object according to an exemplary embodiment.
4 is a diagram illustrating a page providing recipe information corresponding to information related to an item set, according to an exemplary embodiment.
5 is a diagram illustrating a list page providing a list of at least one item included in an item set according to an exemplary embodiment.
6 is a diagram illustrating a page in which information related to an item set is provided through an event, according to an exemplary embodiment.
7 is a diagram illustrating a page providing discount information related to an item set according to an exemplary embodiment.
8 is a diagram illustrating a single product page providing image content according to an exemplary embodiment.
9 is a flowchart illustrating a method for providing item information according to an embodiment.
10 is a schematic block diagram of an electronic device for a method of providing item information according to an embodiment.
11 is a schematic block diagram of a user terminal for a method of providing item information according to an embodiment.

Terms used in the embodiments are selected as currently widely used general terms as possible while considering functions in the present disclosure, but may vary depending on intentions or precedents of those of ordinary skill in the art, emergence of new technologies, and the like. In addition, in certain cases, there are also terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the corresponding description. Therefore, the terms used in the present disclosure should be defined based on the meaning of the term and the contents of the present disclosure, rather than the simple name of the term.

In the entire specification, when a part "includes" a certain component, it means that other components may be further included, rather than excluding other components, unless otherwise stated. In addition, terms such as "...unit" and "...module" described in the specification mean a unit that processes at least one function or operation, which is implemented as hardware or software, or a combination of hardware and software. can be

The expression "at least one of a, b, and c" described throughout the specification means 'a alone', 'b alone', 'c alone', 'a and b', 'a and c', 'b and c ', or 'all a, b, and c'.

The "terminal" referred to below may be implemented as a computer or mobile terminal that can access a server or other terminal through a network. Here, the computer includes, for example, a laptop, a desktop, and a laptop equipped with a web browser (WEB Browser), and the mobile terminal is, for example, a wireless communication device that ensures portability and mobility. , IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution) and other communication-based terminals, smartphones, tablet PCs, etc. It may include a handheld-based wireless communication device.

Hereinafter, with reference to the accompanying drawings, embodiments of the present disclosure will be described in detail so that those of ordinary skill in the art to which the present disclosure pertains can easily implement them. However, the present disclosure may be implemented in several different forms and is not limited to the embodiments described herein. In the present disclosure, an article may mean a single article or a set of articles of the same type.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings. On the other hand, artist names, recipe names, and product names displayed on the drawings are examples for helping understanding of the invention, and do not limit the configuration of the present invention.

1 illustrates a system for providing item information according to an embodiment.

Referring to FIG. 1 , the item information providing system 1 may include an electronic device 10 and a user terminal 20 . In the item information providing system 1 shown in FIG. 1, only the components related to this embodiment are shown. Accordingly, it can be understood by those of ordinary skill in the art related to the present embodiment that other general-purpose components may be further included in addition to the components shown in FIG. 1 .

The electronic device 10 and the user terminal 20 may communicate with each other through the network 30 . The network 30 includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a mobile radio communication network, a satellite communication network, and their mutual relations. It is a data communication network in a comprehensive sense that includes a combination and enables each of the network constituent entities shown in FIG. 1 to communicate smoothly with each other, and may include a wired Internet, a wireless Internet, and a mobile wireless communication network. Wireless communication is, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, Zigbee, WFD (Wi-Fi Direct), UWB (ultra wideband), infrared communication (IrDA, infrared Data Association) ), NFC (Near Field Communication), etc. may be there, but is not limited thereto.

The electronic device 10 may identify at least one object including image content information and information on an item corresponding to the image content. Here, the object may receive an input through the user interface and may include image content and a link to a page displaying an item corresponding to the image content. According to an embodiment, the electronic device 10 may configure an object list including at least one object and provide it to the user terminal 20 . The object list may be provided on the main page of the item sale service or may be provided on a page listing information representing an item set to be described later (eg, recipe information).

According to an embodiment, the electronic device 10 may receive a selection for any one object in the object list from the user terminal 20 through the network 30 . In addition, the electronic device 10 may generate a page including image content corresponding to the selected object, item information corresponding to the selected object, and information related to an item set corresponding to the selected object, and provide it to the user terminal 20 . .

According to an embodiment, the information related to the item set may include information representing the item set. For example, the information representing the item set may include recipe information using any one item belonging to the item set. Also, the information representing the item set may include a link to a list page providing a list of at least one item included in the item set. Accordingly, an input for information representing the set of items may link a page related to the selected object to an item list page.

According to another embodiment, the information related to the item set may include an item list for at least one item including an item corresponding to the selected object. In this case, the item list may include items corresponding to information representing the item set in the previous embodiment. For example, if the information representing the item set is recipe information, the item list according to the information related to the item set may include material items for the corresponding recipe. Accordingly, if the item list can be accessed through information representing the item set in the previous embodiment, the item list can be accessed directly from information related to the item set in another embodiment.

According to an embodiment, the item list may include item selection order and discount information for each of at least one item. The item selection order indicates the order in which the items listed in the item list are selected through the user terminal 20, and the discount information is information about a discount determined based on at least one of the number of items selected from the item list and the item selection order. to be. Such an item list may be provided in the form of a specific event requiring the user terminal 20 to sequentially select the items in the order in which they are listed. In this regard, specific embodiments will be described later.

The electronic device 10 may receive a selection for at least one item included in the item list from the user terminal 20 . And in response to the selection, the playback position of the video content being played back may be adjusted according to the type and quantity of the selected item. For example, the playback time point of the video content may correspond to each item, and when the corresponding item is selected, the video content may be played back at the playback timing corresponding to the selected item. Alternatively, there may be a corresponding playback time according to the cumulatively selected quantity of items in the item list, and the video content may be played back at a corresponding playback timing according to the cumulative quantity of the selected item. According to an embodiment, the display of items that can be purchased on a corresponding page may be changed according to the reproduction of the image content. For example, a purchasable item may be highlighted according to the playback position of the video content, or at least one item displayed on the item list may be replaced with a purchasable item according to the playback position.

According to an embodiment, the information related to the item set corresponding to the object selected by the user terminal 20 may include discount information applicable to purchasing at least one of the items included in the item set. For example, the information related to the item set may include an item list including at least one item related to image content corresponding to the selected object. Discounts may be applied to the purchase amount. To this end, the electronic device 10 may compare the item list with the item purchased from the user terminal 20 . Then, according to the comparison result, the total amount to which the discount is applied may be calculated and provided to the user terminal 20 .

The electronic device 10 may receive an input for information related to an item set corresponding to the selected object from the user terminal 20 . Also, in response to the received input, recipe information using at least one item included in the item set may be provided. According to an embodiment, the item set may include at least one material item for a recipe related to image content.

According to an embodiment, when receiving a selection for at least one of an item corresponding to the selected object or an item set corresponding to the selected object from the user terminal 20 , the electronic device 10 may receive a quantity input. have. In this case, the electronic device 10 may automatically recommend the corresponding item as the item of the corresponding capacity according to the input of the quantity.

According to an embodiment, the image content may be content related to an artist, and the information related to the item set may include an item list listing artist-related items at the top. For example, in the case of an item advertised by a corresponding artist, it may be provided as item set information corresponding to an object selected by the user terminal 20 at the top of the item list. Alternatively, according to another embodiment, the information related to the item set may include an item list in which items are listed based on information related to sales profit.

After providing a page related to the selected object to the user terminal 20 , the electronic device 10 may reproduce image content corresponding to the selected object. In addition, at least one item included in the item set may be displayed corresponding to the reproduction time of the image content being reproduced. That is, as the image content is reproduced, the items included in the item set may be provided to the user terminal 20 one by one. According to an embodiment, in order to provide at least one item included in the item set, the electronic device 10 provides item information as a separate widget or area on the page under the image content being reproduced, or overlaps the image content. format can be provided. In this case, the electronic device 10 may stop the reproduction of the image content until it receives a selection for item information overlapping the image content being reproduced from the user terminal 20 .

The electronic device 10 of the present disclosure may be a device included in a server for selling an item by providing item information to a user. Also, the user terminal 20 of the present disclosure may be a terminal for accessing the server and using an item sales service.

2 is a diagram illustrating a page providing an object according to an exemplary embodiment. The names of pages in the drawings are for distinguishing different pages in the embodiments, and even if the same names are cited in other different embodiments, they may not mean the same pages.

According to an embodiment, the electronic device 10 may configure an object including image content and an item corresponding to the image content and provide it to the user terminal 20 . The video content may be content related to an artist, and the item corresponding to the video content may be an item appearing in the video content, an item related to the name or subject of the video content, or an item related to a specific person who is producing the video content or appearing in the video. can

According to an embodiment, the object may be provided singly on the first screen of the item sale service, or may be provided in the form of a list including at least one object according to a user's input on the first screen or the first screen.

Referring to FIG. 2 , the first page 210 represents the first screen of the item sales service. At least one object 211 may be provided in the first page 210 . According to an embodiment, the object 211 may receive an input through a user interface and may include a link to a page displaying image content information and information on an item corresponding to the image content. In FIG. 2 , the object 211 may include information about an artist's music content (eg, a music video) and an item (eg, a hot source) related to the name of the music content. Also, when a selection input for the object 211 is received, the first page 210 displays a music video of an artist corresponding to the selected object 211 , information about a hot source item related to the music video, and an item related to the music video. It is possible to provide information related to the set, for example, a transition to a page providing information on a recipe using a hot source item and information on a material item included therein.

The second page 220 represents a screen providing an object list 221 including at least one object. Such an object list 221 may be provided on the first screen of the item sales service, and when a selection input for the object 211 is received on the first page 210 , the object list 221 will be provided through conversion to the second page 220 . may be The user may check one or more image contents on the second page 220 and select any one of them. For example, the image content may be content related to an artist, and the user may select an image of an artist he or she prefers.

3 is a diagram illustrating a page providing information corresponding to a selected object according to an exemplary embodiment.

According to an embodiment, after an object is selected in FIG. 2 , the page of FIG. 3 may be provided. The first page 310 of FIG. 3 is a page including image content 311 corresponding to the selected object, item information 312 corresponding to the selected object, and information 313 related to an item set corresponding to the selected object. . According to an embodiment, the image content 311 may be content related to an artist, for example, a music video. In the image content 311 , a playable image and a name of the image may be displayed together at the bottom. The item information 312 may include a product name, product image, quantity, price, delivery information, and the like for a specific item related to the video content 311 . In FIG. 3 , item information 312 is a hot source item related to “Hot Sauce,” which is the name of the video content 311, and includes a product name (hot source), product image, quantity (1 piece), price (15,900 won) of the hot source item, Includes shipping information (RocketFresh), etc. According to an embodiment, the information 313 related to the item set may include information representing the item set. The information representing the item set may include recipe information using the item set. In FIG. 3 , the item set-related information 313 provides at least one piece of recipe information. According to an embodiment, the item set may include an item corresponding to the selected object, and the information 313 related to the item set may provide recipe information using the item corresponding to the selected object. For example, the information 313 related to the item set may include recipe information for 'hot sauce spicy tteokbokki' using the hot sauce item. In addition, the information 313 related to the item set may be provided together with a message such as 'recipe recommended by an artist' to indicate that it is information corresponding to image content.

According to an embodiment, the information representing the item set includes a link to a list page providing a list of at least one item included in the item set. .

The second page 320 is identical to the first page 310 in image content 311 corresponding to the selected object and item information 312 corresponding to the selected object, and information related to an item set corresponding to the selected object. Only (321) can be another page. According to an embodiment, the information 321 related to the item set may include an item list for at least one item including an item corresponding to the selected object. Also, the item list may be a list of material items required for a recipe using an item set. Such a list may be arranged in a horizontal scrolling manner. Referring to FIG. 3 , the information 321 related to the item set on the second page 320 lists information on onions, tteokbokki rice cakes, green onions, etc. as material items required for the 'hot sauce tteokbokki recipe'. The item information provided from the item list may include a product name, price, and delivery information of the corresponding item.

4 is a diagram illustrating a page providing recipe information corresponding to information related to an item set, according to an exemplary embodiment.

According to an embodiment, the image content is content related to an artist, the item information provided with the image content is an item related to the image content or artist, and the item set information provided with the image content is a recipe using the item. may be information. The recipe information is information 313 and 321 related to the item set in FIG. 3 , and may be provided as a representative image indicating a recipe for what kind of dish or may be provided in a manner of listing material items required for a corresponding recipe. Accordingly, detailed information on a more specific cooking method and ingredient items may be provided on another page. For example, when there is an input for information 313 and 321 related to an item set in FIG. 3 , the recipe page 410 of FIG. 4 may be provided.

The recipe page 410 may include simple recipe information 411 , a material item purchase link 412 , and detailed recipe information 413 . According to an embodiment, the simple recipe information 411 may include a representative image, a required cooking time, a difficulty level, a serving amount, and the like. In FIG. 4 , simple recipe information 411 includes a representative image of hot sauce tteokbokki, cooking time (within 15 minutes), difficulty (beginner), and serving amount (2 servings). When the material item purchase link 412 receives a user input, the recipe page 410 may be connected to a page for purchasing an item related to the recipe. In this regard, reference will be made to FIG. 5, which will be described later. The detailed recipe information 413 includes material items required for cooking food, an amount, and a cooking method. Also, the detailed recipe information 413 may provide a link to a page for purchasing an item related to a recipe through a separate tap. In FIG. 4 , a link to a page for purchasing an item related to a recipe may be provided through the “related product” tab in the detailed recipe information 413 .

5 is a diagram illustrating a list page providing a list of at least one item included in an item set according to an exemplary embodiment.

According to an embodiment, the list pages 510 and 520 of FIG. 5 may include information 313 and 321 related to the item set in FIG. 3 or the purchase link 412 of a material item in the recipe page 410 of FIG. 4 or It can be accessed through detailed recipe information 413 .

According to an embodiment, the first list page 510 may provide each material item information 511 for each material item with respect to at least one material item required for a recipe. For example, when spinach and onion are included in the material item, each item information for each item about spinach and each item about onion may be listed on the first list page 510 . According to an embodiment, one material item information 511 may include one or more sale item information 512 . If the sellers are different or the detailed information of the items such as country of origin, capacity, variety, etc. are different, they may be treated as different items with the same material. The sale item information 512 includes a product name, a sale price, and delivery information of a corresponding item, and further, in the case of a product to which a discount is applied, discount information may also be included.

According to an embodiment, the one or more items of sale information 512 in the material item information 511 may be provided based on a profit rate of each sale item or based on a history in which a user using an item sale service purchased an item. can For example, the sale item information 512 may be provided in the order of the items for sale with a high yield, and the sale item information 512 may be provided in the order of the item attributes purchased by the user.

The second list page 520 may provide information 511 on at least one material item required for a recipe as information on each representative item. That is, in the first list page 510, the material item information 511 is for any one material item, and one or more sale item information 512 corresponding to the material item is provided, or the second list page ( In 520 , the information 521 on the material item relates to at least one material item, and each sale item information 522 may be a representative sale item among several sale items of the corresponding material item. In this case, the sales item designated as the representative may be determined based on several factors, such as price, sales volume, number of reviews, and whether membership is applied. The sale item information 522 includes a product name, a sale price, and delivery information of a corresponding item, and further, in the case of a product to which a discount is applied, may also include discount information.

Referring to FIG. 5 , the material item information 511 in the first list page 510 relates to spinach, which is any one of the material items, and the information 512 on the material item in the second list page 520 is a hot source. It provides item information on the ingredients required for tteokbokki, such as onions, tteokbokki rice cakes, green onions, and red pepper paste. In addition, the sale item information 512 and 522 provided on each list page may receive a user input, and the sale item information 512 and 522 that received the user input may be linked to a page where the selected item can be purchased. have.

6 is a diagram illustrating a page in which information related to an item set is provided through an event, according to an exemplary embodiment.

According to an embodiment, the information related to the item set corresponding to the selected object may include an item list for at least one item including the item corresponding to the selected object, and the item list may attract the customer's interest and provide more information. It may be provided through a specific event to induce you to purchase the item. For example, the event may be provided in such a way that a discount is applied to items purchased when a given mission is accomplished. As an example, the event may be set as a mission accomplished when items are included in the order provided and a discount may be applied. In this case, the item list may list item information in a vertical scroll format so that the items are provided according to a preset item selection order for each of at least one item.

The mission page 600 of FIG. 6 includes image content 610 corresponding to the object selected in FIG. 2 and item set information 620 corresponding to the selected object. The item set information 620 may include item information 621 corresponding to the selected object. Here, an item corresponding to the selected object may be referred to as a representative item. Also, the information 620 related to the item set may include an item selection order 622 and discount information 623 for each item. According to an embodiment, when an item is selected according to the item selection order 622 , a discount may be applied from the total sum of the selected items. Alternatively, regardless of the item selection order 622 , a discount may be applied from the total sum of the selected items according to the type and quantity of the selected item. The discount information 623 may be determined based on at least one of the number of items selected from the item set information 620 and the item selection order 622 of the selected items as described above, and discount information applied from the total sum of the selected items. can represent

For example, referring to FIG. 6 , the image content 610 may be music content of a specific artist, and the item information 621 of the representative item may be a hot source item related to “hot source” included in the name of the music content. In addition, the item set information 620 may include at least one material item included in a hot sauce tteokbokki recipe, which is one of recipes using such hot sauce items. According to an embodiment, the item set information 620 may provide material item information in order according to an event that a mission is achieved when items are included in the order provided. To this end, each item information 621 may include an item selection order 622 indicating an order in which items are displayed and a selection order according to a mission. As an example, indicators such as “Pick 1” and “Pick 2” may be displayed as the item selection order 622 . Also, the item information 621 may include a product image, price, and delivery information of a corresponding item. In addition, the user may input a purchase request for the corresponding item through a user interface such as an "add to cart" button. Referring to FIG. 6 , the user may achieve the mission by first selecting the hot sauce item on the mission page 600 and selecting the next tteokbokki rice cake item for the second time.

As another embodiment, the event may be provided so that the image content 610 and the item set information 620 provided on the mission page 600 are linked. For example, the reproduction position of the video content to be reproduced may vary according to the degree of achievement of the mission. That is, when items are sequentially selected according to a mission provided in relation to the image content 610 , the image content being reproduced may be reproduced by moving the reproduction time point to a reproduction position corresponding to the selected item.

Alternatively, item information may be added to the item list according to the item set information 620 according to the reproduction of the image content 610 . That is, at least one information on items included in the item set may be additionally provided corresponding to the reproduction time of the image content being reproduced. According to an embodiment, the item information provided one by one may be provided in a form overlapping the image content being reproduced. In addition, the reproduction of the image content being reproduced may be stopped until a selection for overlapping item information is received. Accordingly, the user may purchase the items included in the item set by adding the pop-up item to the shopping cart while watching the image content 610 .

Alternatively, the user may be able to purchase an item only while the image content 610 is being played. According to this, when the video content 610 is all played and finished, the provided item information and item set information 620 may disappear from the mission page 600 .

Alternatively, the provided item information may be changed according to the reproduction of the image content 610 or the provided item information may be highlighted. For example, the displayed item information may be changed to information about an item that can be purchased in response to the playback position of the video content. Alternatively, information on an item that can be purchased corresponding to the playback position of the image content among the displayed one or more item information may be highlighted and displayed.

Examples of the above event (or mission achievement) are not limited to FIG. 6 , and both may be applied to a page in which image content and item information are provided.

According to an embodiment, the discount information 623 may indicate discount information that can be applied by comparing the item selected by the user with the item set information 620 . For example, a discount may be applied only when purchasing all items included in the item set. In this case, the electronic device 10 compares the item set with the items the user selects from the item set information 620 and puts in the shopping cart. Discounts may be applied to the amount. Referring to FIG. 6 , when the user selects all item information included in the item set information 620 provided in response to the image content 610 (that is, when adding it to the shopping cart), the discount information 623 indicates that the discount is It can indicate the amount applied. In addition, the discount information 623 may display a message such as “20% discount if all purchases are made” together with the amount to which the discount is applied. A configuration to which a discount may be applied when at least one item included in the item set is purchased will be further described with reference to FIGS. 7 and 8 .

7 is a diagram illustrating a page providing discount information related to an item set according to an exemplary embodiment.

According to an embodiment, the page 700 of FIG. 7 may correspond to the first screen of the item selling service. The page 700 may be provided on the first screen of the item sale service, or may be provided in a format in which the content-related information 710 is displayed when scrolling down on the first screen.

The page 700 may include content-related information 710 including image content and information 720 about an item set corresponding to the image content. In addition, the information 720 on the item set corresponding to the image content may be provided in the form of overlapping the bottom of the image content in the content-related information 710 . The information 720 about the item set may be provided in a separate widget format, and thus may be independently controlled from the content-related information 710 .

According to an embodiment, the content-related information 710 may indicate discount information applicable to purchasing at least one item related to image content. For example, if the video content is content related to an artist, and the item related to the video content is a material item required for a recipe related to the video content, the content-related information 710 includes "Artist recommendation recipe containing 20 You can display a message such as "Get a % discount".

According to an embodiment, the information 720 on the item set may include an item list including at least one item corresponding to the image content. The information on each item included in the item list may include a user interface for adding the corresponding item to the shopping cart and the product name, price, and delivery information of each corresponding item. Also, the information 720 on the item set may include discount information applicable to purchasing at least one item displayed on the item list. The discount information may indicate discount information that can be applied by comparing the item selected by the user with the item list. For example, a discount may be applied only when purchasing all items in the item list. In this case, the electronic device 10 compares the item list with the items the user selects from the item list and puts in the shopping cart. If it is determined that all items included in the item list are in the shopping cart, a discount is applied to the total amount of the items in the shopping cart can be applied. Referring to FIG. 7 , the information 720 on the item set includes an item list including item information on hot sauce, onion, tteokbokki rice cake, etc., along with the message "20% discount when purchasing all items", and an item included in the item list When all of them are purchased, it represents "21,360 won", which is the total product price to which the discount is applied. In addition, the information 720 about the item set may further include a user interface such as “add all to cart” so that all items included in the item list can be selected by a single input.

At least one information 720 on an item set corresponding to the image content may be provided on the page 700, and information 720 on a plurality of item sets may be displayed on the page 700 through left and right scrolling. can

8 is a diagram illustrating a single product page providing image content according to an exemplary embodiment.

According to an embodiment, an object list including at least one object including image content and an item corresponding to the image content is provided to the user, and the user may select any one object from the object list. In response, item information corresponding to the selected object may be provided, and the user may check detailed information of the provided item or select item information to purchase the item. Accordingly, a single product page for the selected item information may be provided to the user. 8 shows a single product page 800 in this context.

The single product page 800 may include image content 810 corresponding to the selected object, detailed information 820 of the item selected by the user, and information 830 related to an item set corresponding to the selected object. The image content 810 may be reproduced by default on the single product page 800 , or may be started to be reproduced or the reproduction position may be changed according to a user's input. The detailed information 820 of the item may include the product name, price, delivery information, and membership application status of the item selected by the user. The item set-related information 830 may provide information on items to which a discount can be applied when purchasing together as an item set corresponding to the selected object. According to an embodiment, the information 830 related to the item set may include information 831 on the item selected by the user, and information about at least one or more other items included in the item set except for the item selected by the user. information 832 . In addition, the information 830 related to the item set may further include discount information 833 that can be applied to the total purchase price when the user purchases the other items included in the item set while purchasing the selected item.

Referring to FIG. 8 , the image content 810 may be content related to an artist, and the item related to the image content may be a material item required for a recipe related to the image content. In this case, the information 830 related to the item set may include a message indicating that the item set corresponds to the image content and that a discount can be applied when a specific condition is satisfied at the top of the area in which the information is provided. For example, the information 830 related to the item set may display a message such as "include an artist's recommended recipe and receive a 20% discount". In addition, the information 830 related to the item set may indicate that a discount may be applied when purchasing an item included in the item set together with the item selected by the user through a message such as “a product that is discounted when purchased as a set”. In addition, the discount information 833 includes a message such as “5,340 won set discount applied”, which is set discount information that can be applied when purchasing at least one or more other items included in the item set together with the item selected by the user, and a discount. It may include "21,360 won", which is the final amount applied. Also, the discount information 833 may further include a user interface such as “Add to cart” so that all items provided in the information 830 related to the item set can be selected by a single input.

9 is a flowchart illustrating a method for providing item information according to an embodiment. The electronic device may be the electronic device 10 of the item information providing system, and the terminal may be the user terminal 20 of the item information providing system.

In operation S901, at least one object including image content information and information on an item corresponding to the image content may be identified. According to an embodiment, the image content may be content related to an artist, and the item corresponding to the image content may be an item that appears in the image content, is related to the name of the image content, or is related to the artist.

In step S902, an object list including at least one object may be provided to the user terminal. In addition, a selection for any one object from the object list provided in step S903 may be received.

A page including image content corresponding to the object selected in step S904, item information, and information related to an item set may be provided to the user terminal. According to an embodiment, the information related to the item set may include information representing the item set. For example, the information representing the item set may be recipe information using an item included in the item set. Also, the information representing the item set may provide a link to a list page providing a list of at least one item included in the item set. Accordingly, the user may check the item list related to the representative information through input of the information representing the item set. For example, when the information representing the item set is recipe information, the user may select the recipe information to check at least one material item for the recipe. Alternatively, according to an embodiment, the information related to the item set may include an item list for at least one item including an item corresponding to the selected object. That is, the user can directly check the item list corresponding to the selected object from the information related to the item set without going through a separate link. According to an embodiment, the item set may include at least one material item for a recipe related to image content. According to an embodiment, when an input for information related to an item set is received from the user terminal, detailed information about a recipe using at least one item included in the item set may be provided in response to the input. The detailed information about the recipe may include information on the type and quantity of a material item indicating how much of which material item is needed.

According to an embodiment, the item list may include item selection order and discount information for each of at least one item. In this case, the discount information may be determined based on at least one of the number of items selected from the item list and an item selection order. According to an embodiment, upon achievement of a specific mission, the user may select an item in the item list according to an event in which a discount is applied to items in the shopping cart. For example, the user selects an item according to the item selection order displayed on the item list and puts it in the shopping cart, and the electronic device may check the corresponding discount information by comparing the item selection order with the displayed item selection order. In addition, an amount to which a discount is applied may be provided to the user according to the discount information.

According to an embodiment, the playback position of the image content provided on the page may be adjusted according to the type and quantity of the item selected by the user from the item list. Specifically, the playback position of the corresponding video content may be designated according to the number or type of items included in the item list in the shopping cart, and the video content will be played at the corresponding playback location according to the user's input to the item list. can

According to an embodiment, the information related to the item set may include discount information applicable to purchasing at least one of the items included in the item set. To this end, the electronic device may determine whether a discount is applied by comparing the item set with the items the user puts in a shopping cart for purchase.

According to an embodiment, the item list may list items related to artists of image content at the top. For example, the items advertised by the artist and the items preferred by the artist can be listed at the top of the list. Alternatively, in the list of items, the listing order of the items may be determined based on information related to sales profit. For example, items having a high sales profit per unit quantity may be listed at the top of the list.

According to an embodiment, image content corresponding to the object selected on the page may be reproduced. This may be played immediately as the page is provided by default, or playback may be started according to a user's input. In addition, at least one item included in the item set may be provided corresponding to the reproduction time of the image content being reproduced. That is, there is an item corresponding to the playback position of the image content, and when a specific playback position is reached while the image content is being played, information on the item corresponding to the playback position may be provided on the page. In this case, the item information is provided in a form overlapping the image content being reproduced, and the reproduction of the image content being reproduced may be stopped until a selection for the overlapped item information is received.

10 is a schematic block diagram of an electronic device for a method of providing item information according to an embodiment. The electronic device 10 of FIG. 10 may correspond to the electronic device 10 of FIG. 1 .

The electronic device 10 of the present disclosure may include a communication device 12 , a storage device 14 , and a controller 16 , according to an embodiment. Since the components shown in FIG. 10 are not essential for implementing the electronic device, it is understood that the electronic device described in this specification may have more or fewer components than those listed above. It can be understood by those of ordinary skill in the related art. Meanwhile, in an embodiment, the controller 16 may include at least one processor.

The communication device 12 may communicate with an external device using wired/wireless communication technology and may include a transceiver. The external device may be a terminal or a server. In addition, the communication technology used by the communication device 12 includes GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), LTE (Long Term Evolution), 5G, WLAN (Wireless LAN), Wi-Fi (Wireless- Fidelity), Bluetooth, RFID (Radio Frequency Identification), Infrared Data Association (IrDA), ZigBee, NFC (Near Field Communication), etc. may be included, but is not limited thereto.

According to an embodiment, the communication device 12 may provide an object list including at least one object including image content information and information on an item corresponding to the image content to the user terminal. In addition, the communication device 12 receives the selection of the object from the user terminal, and provides image content corresponding to the object selected by the user terminal, item information corresponding to the selected object, and information related to an item set corresponding to the selected object. can do. In addition, the communication device 12 may receive information about the user selection input to the user terminal and transmit it to the control unit 16 .

The storage device 14 may store image content and information about an item provided by an item selling service. The controller 16 may check information about the image content and information about the item and item set corresponding to the image content through the storage device 14 .

The controller 16 may control the overall operation of the electronic device 10 and process data and signals. According to an embodiment, the controller 16 may identify at least one object including image content information and information on an item corresponding to the image content. Also, the controller 16 may configure a page including image content, item information, and information related to an item set. The control unit 16 controls embodiments performed by the electronic device 10 through interaction with the communication device 12 and the storage device 14 and further components that the electronic device 10 may further include. can be controlled

11 is a schematic block diagram of a user terminal for a method of providing item information according to an embodiment. The user terminal 20 of FIG. 11 may correspond to the user terminal 20 of FIG. 1 .

The user terminal 20 of the present disclosure may include a communication device 22 , an output device 24 , and a processor 26 , according to an embodiment. The components shown in FIG. 11 are not essential in implementing the terminal, so the description related to the present embodiment that the terminal described in the present disclosure may have more or fewer components than those listed above It can be understood by those of ordinary skill in the art.

The communication device 22 may communicate with an external device using a wired/wireless communication technology as described above with respect to the communication device 12 of FIG. 10 . According to an embodiment, the communication device 22 may receive an object list including at least one object from the electronic device 10 or transmit a selection of the object to the electronic device 10 . In addition, the communication device 22 provides a page including image content corresponding to the object selected by the user terminal 20 from the electronic device 10 , item information corresponding to the selected object, and information related to an item set corresponding to the selected object. can receive

The output device 24 is for generating an output related to visual, auditory or tactile sense, and may include at least one of a display, a sound output unit, a haptip module, and an optical output unit. The display may implement a touch screen by forming a layer structure with the touch sensor or being integrally formed. Such a touch screen may function as a user input unit providing an input interface between the terminal and the user, and may provide an output interface between the terminal and the user. According to an embodiment, the output device 24 may output a page received from the electronic device 10 .

The processor 26 may control the overall operation of the user terminal 20 and process data and signals. According to an embodiment, the processor 26 may control operations of the communication device 22 and the output device 24 to provide image content and item information. In addition, the processor 26 may display a page according to image content corresponding to the object selected by the user terminal 20 received from the electronic device 10 , item information corresponding to the selected object, and information related to an item set corresponding to the selected object. may be configured, or the configured page may be received and output through the output device 24 may be controlled. The processor 26 executes embodiments performed by the user terminal 20 through interaction with the communication device 22 and the output device 24 and further components that the user terminal 20 may further include. can be controlled

According to an embodiment, the user terminal 20 may further include an input device (not shown) for receiving a response to the information on the item provided to the user. The input device includes a camera or an image input unit for inputting an image signal, a microphone or an audio input unit for inputting an audio signal, and a user input unit for receiving information from a user (eg, a touch key, a push key). (mechanical key), etc.). In addition, the input device 24 may include one or more sensors for sensing at least one of information in the terminal, information about the surrounding environment surrounding the terminal, and user information. For example, the input device may include a proximity sensor, an illumination sensor, a touch sensor, a motion sensor, a fingerprint recognition sensor, an optical sensor, For example, it may include at least one of a camera), a microphone, and the like. Meanwhile, the mobile terminal of the present disclosure may combine and utilize information sensed by at least two or more of these sensors.

The device according to the above-described embodiments includes a memory for storing and executing program data, a permanent storage such as a disk drive, a communication port for communicating with an external device, a user interface such as a touch panel, a key, a button, etc. devices and the like. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (eg, read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optically readable medium (eg, CD-ROM). ), DVD (Digital Versatile Disc), and the like. The computer-readable recording medium is distributed among network-connected computer systems, so that the computer-readable code can be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed on a processor.

This embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented in any number of hardware and/or software configurations that perform specific functions. For example, an embodiment may be an integrated circuit configuration, such as memory, processing, logic, look-up table, etc., capable of executing various functions by the control of one or more microprocessors or other control devices. can be hired Similar to how components may be implemented as software programming or software components, this embodiment includes various algorithms implemented in a combination of data structures, processes, routines or other programming constructs, including C, C++, Java ( Java), assembler, etc. may be implemented in a programming or scripting language. Functional aspects may be implemented in an algorithm running on one or more processors. In addition, the present embodiment may employ the prior art for electronic environment setting, signal processing, and/or data processing. Terms such as “mechanism”, “element”, “means” and “configuration” may be used broadly and are not limited to mechanical and physical configurations. The term may include the meaning of a series of routines of software in connection with a processor or the like.

The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims to be described later.

Claims (15)

A method for providing item information in an electronic device, the method comprising:
identifying at least one object including image content information and information on an item corresponding to the image content;
providing an object list including the at least one object;
receiving a selection for any one object from the object list; and
providing, to a user terminal, a page including image content corresponding to the selected object, item information corresponding to the selected object, and information related to an item set corresponding to the selected object;
The information related to the set of items includes an item list for at least one item including an item corresponding to the selected object,
The method is
providing information on at least one item included in the item list to the page according to a preset order for each item;
receiving, from the user terminal, a selection of all at least one item included in the item list provided according to the preset order;
checking a type of the selected item based on the selection;
checking a playback time of the video content corresponding to the number of types of the selected item; and
Further comprising the step of providing the video content reproduced at the confirmed playback time point to the user terminal,
in response to receiving a selection for all of the at least one item, the selected item is processed for inclusion in a shopping cart list for purchase;
When all items included in the item list are included in the shopping cart list, a discount is applied to the total amount of all the items. According to claim 1,
The information related to the set of items includes information representative of the set of items,
wherein the information representative of the set of items comprises a link to a list page providing a list of at least one item included in the set of items. According to claim 1,
receiving input for information related to the set of items; and
In response to the input, the method further comprising the step of providing recipe information using at least one item included in the item set. According to claim 1,
The method of providing item information, wherein the item set includes at least one material item for a recipe related to the video content. delete According to claim 1,
The item list includes item selection order and discount information for each of the at least one item,
The method of providing item information, wherein the discount information is determined based on at least one of a number of items selected from the item list and an order of selecting the items. delete According to claim 1,
The method of providing item information, wherein the information related to the item set includes discount information applied when purchasing at least one of the items included in the item set. According to claim 1,
The video content is content related to the artist,
The information related to the set of items includes an item list including at least one item, wherein the item list lists items related to the artist at the top. According to claim 1,
The method of providing item information, wherein the information related to the set of items includes an item list including at least one item, and in the list of items, a listing order of the items is determined based on information related to sales profit. According to claim 1,
Providing the page includes:
reproducing image content corresponding to the selected object; and
and providing at least one item included in the item set corresponding to a reproduction time of the video content being reproduced. 12. The method of claim 11,
The step of providing at least one item included in the item set includes providing item information in a form overlapping with the video content being reproduced,
The method of providing item information, wherein the reproduction of the video content being reproduced is stopped until a selection for the overlapped item information is received. A computer-readable non-transitory recording medium recording a program for executing the method of claim 1 on a computer. An electronic device for providing item information, comprising:
communication device;
storage device; and
A control unit for controlling the communication device and the storage device,
The control unit is
Checking at least one object including image content information and information on an item corresponding to the image content,
providing an object list including the at least one object to a user terminal related to an item sale service through the communication device;
Receiving a selection for any one object in the object list from the user terminal through the communication device,
providing a page including image content corresponding to the selected object, item information corresponding to the selected object, and information related to an item set corresponding to the selected object to the user terminal through the communication device;
The information related to the set of items includes an item list for at least one item including an item corresponding to the selected object,
The control unit is
providing information on at least one item included in the item list to the page according to a preset order for each item;
Receive, from the user terminal, a selection of all at least one item included in the item list provided according to the preset order through the communication device,
Check the type of the selected item based on the selection,
Check the playback time of the video content corresponding to the number of types of the selected item,
providing the video content reproduced at the confirmed playback time point to the user terminal through the communication device;
in response to receiving a selection for all of the at least one item, the selected item is processed for inclusion in a shopping cart list for purchase;
When all items included in the item list are included in the shopping cart list, a discount is applied to the total amount of all the items. In the terminal for providing item information,
communication device;
output device;
input device; and
a processor operatively coupled with the communication device, the output device, and the input device;
The processor is
Receive an object list including at least one object from the electronic device related to the item sale service through the communication device, wherein the at least one object includes image content information and information on an item corresponding to the image content become,
receiving a selection for any one object in the object list through the input device;
Receive a page including image content corresponding to the selected object, item information corresponding to the selected object, and information related to an item set corresponding to the selected object from the electronic device through the communication device,
output the page through the output device;
The information related to the set of items includes an item list for at least one item including an item corresponding to the selected object,
The processor is
providing information on at least one item included in the item list to the page according to a preset order for each item;
receiving, through the input device, a selection of all at least one item included in the item list provided according to the preset order;
Check the type of the selected item based on the selection,
Check the playback time of the video content corresponding to the number of types of the selected item,
outputting the video content reproduced at the confirmed playback time point through the output device;
in response to receiving a selection for all of the at least one item, the selected item is processed for inclusion in a shopping cart list for purchase;
When all items included in the item list are included in the shopping cart list, a discount is applied to the total amount of all the items, the terminal.

Images