TW202145168A - Program, information processing method, and information processing device - Google Patents

Abstract

Provided are an information processing device, information processing method, and program capable of effectively identifying a user who has come into contact with an advertisement. According to an embodiment of the present invention, the program causes a processor to: acquire advertisement information indicating a region in contact with an advertisement; acquire location information indicating a facility where a user is located; acquire position information indicating the coordinates of the user; and, on the basis of the location information, the position information, and the advertisement information, determine whether the user has come into contact with the advertisement.

Description

Program, information processing method, and information processing device

Field of Invention Embodiments of the present invention relate to a program, an information processing method, and an information processing apparatus capable of measuring advertisement effects.

Background of the Invention Advertisers advertise by placing media such as paper or digital signage boards outdoors or in facilities. In order to measure the effect of the advertisement as described above, the advertiser must identify the users who are exposed to the advertisement. Up to now, advertisers have conducted questionnaires and the like to identify users who are exposed to advertisements.

However, with an analog method such as a questionnaire survey, there is a problem that users who have been exposed to advertisements can only be extracted from users who assist in answering the questionnaire.

Therefore, it is desired to have a method that can effectively identify users who are exposed to advertisements. prior art literature Patent Literature

Patent Document 1: Japanese Patent Laid-Open No. 2016-24386

Summary of Invention In order to solve the above-mentioned problems, the present invention provides a program, an information processing method and an information processing apparatus which can effectively identify users who are exposed to advertisements.

According to an embodiment, the program of the present invention can enable the processor to obtain advertisement information showing the area where the advertisement is accessible, obtain location information showing the facility where the user is located, obtain location information showing the coordinates of the user, and according to the location information , the aforementioned location information and the aforementioned advertisement information, to determine whether the aforementioned user has been exposed to the aforementioned advertisement.

According to an embodiment, the server device specifies the moving path of the user according to the facility where the user is located and the coordinates of the user. As a result, the server device can more accurately specify the movement path of the user. In addition, the server device determines whether the user has touched the advertisement according to the movement path. Therefore, the server device can more accurately determine whether the user has been exposed to the advertisement.

In addition, the server device identifies a user who was located in a predetermined facility, and determines whether the user has been exposed to an advertisement. Therefore, the server device can identify a user with a high possibility of having been exposed to the advertisement, and determine whether the user has been exposed to the advertisement. As a result, the server device can efficiently generate clusters of users who have been exposed to advertisements.

Form for carrying out the invention Hereinafter, embodiments will be described with reference to the drawings. The advertisement system of the embodiment can generate the following groups of users: users who have been exposed to advertisements placed outdoors or in facilities. Here, the advertisement is installed in a predetermined place outdoors or in a facility. For example, the advertisement is a paper advertisement or a digital signage in a train, a signage or a digital signage installed on a station platform, or a signage or a digital signage installed in a building or the like. Advertisements can be paper media such as posters or stickers, or digital electronic signboards composed of displays and the like. The installation place and medium of the advertisement are not limited to a specific configuration.

FIG. 1 is a block diagram showing a configuration example of an advertisement system 1 according to an embodiment. As shown in FIG. 1 , the advertisement system 1 includes a server device 10 , a medium 20 , a terminal 30 , and the like. In addition, the advertisement system 1 may have a configuration other than the configuration shown in FIG. 1, or a specific configuration may be omitted as necessary.

The server device 10 (information processing device) can measure the effect of the advertisement. The server device 10 maintains advertisement information that displays the following information: the date and time when the advertisement is displayed and the places where the user can access the advertisement. In addition, the server device 10 can obtain location information showing the facility where the user is located, the date and time when the user was located at the facility, and the like. The server device 10 can identify users who have been exposed to advertisements according to advertisement information and location information. In addition, the server device 10 can measure the effect of the advertisement by clustering the specified users. The configuration of the server device 10 will be described in detail later.

The medium 20 is the medium on which the advertisement is displayed. The medium 20 is installed in an unspecified place where many users can recognize it. As mentioned above, the medium 20 may be a paper medium such as a poster or a sticker, or a digital electronic signboard formed by a display or the like.

In addition, the medium 20 is installed outdoors or in a facility such as a building or a store. In addition, the medium 20 may be installed on the top floor or the wall of a building such as a building. In addition, the medium 20 may be installed in a transportation facility such as a train, a monorail, a bus, a ship, or an airplane. The installation place of the medium 20 is not limited to a specific configuration.

The terminal 30 is a terminal held by the user. For example, the terminal 30 is a portable electronic device. For example, the terminal 30 is a feature phone, a smart phone, a notebook PC, a tablet PC, a wearable terminal, or the like. In addition, the terminal 30 may be a desktop PC.

The terminal 30 may be one that can perform conversion, which is the purpose of the advertisement. For example, when the advertisement is converted into purchasing a commodity, the terminal 30 will display a website or the like where the commodity can be purchased and obtain the required information. Also, when the advertisement is the installation or activation of the application, the terminal 30 will install or activate the application. In addition, the content of conversion is not limited to a specific structure.

Next, the server device 10 will be described. FIG. 2 is a block diagram showing a configuration example of the server device 10 . In the configuration example shown in FIG. 2 , the server device 10 includes a processor 11 , a ROM 12 , a RAM 13 , an NVM 14 , a communication unit 15 , an operation unit 16 , a display unit 17 , and the like. These parts are connected to each other through a data bus. In addition, the server apparatus 10 may have a structure other than the structure shown in FIG. 2 as needed, or a specific structure may be removed.

The processor 11 (control unit) has a function of controlling the entire operation of the server device 10 . The processor 11 may also have an internal cache memory, various interfaces, and the like. The processor 11 performs various processes by executing pre-stored programs through the internal cache memory, the ROM 12 or the NVM 14 .

In addition, a part of various functions realized by the processor 11 by executing a program can also be realized by a hardware circuit. At this time, the processor 11 controls the functions performed by the hardware circuit.

The ROM 12 is an immutable memory in which a control program, control data, and the like are stored in advance. The control program and the control data stored in the ROM 12 are incorporated in advance in accordance with the specifications of the server device 10 . The ROM 12 stores, for example, a program (eg, BIOS) that can control the circuit board of the server device 10 and the like.

The RAM 13 is a power dependent memory. The RAM 13 temporarily stores data and the like being processed by the processor 11 . The RAM 13 stores various application programs according to commands from the processor 11 . In addition, the RAM 13 can also store data necessary to execute the application program, the execution result of the application program, and the like.

The NVM 14 (memory unit) is an immutable memory capable of data writing and rewriting. The NVM 14 is formed of, for example, an HDD (Hard Disk Drive), an SSD (Solid State Drive), an EEPROM (registered trademark), a flash memory, or the like. The NVM 14 can store control programs, application programs, various data, and the like according to the usage of the server device 10 . The NVM 14 includes a memory area 14a for storing advertisement information and a memory area 14b for storing registration information. The advertisement information and login information will be described in detail later.

The communication unit 15 is an interface for receiving and sending data with an external device through a communication network such as the Internet. The communication unit 15 is, for example, an interface that supports LAN connection.

The operation unit 16 can accept various operation inputs from the operator. The operation unit 16 sends a signal indicating the accepted operation to the processor 11 . For example, the operation unit 16 is constituted by a keyboard, a numeric keypad, and a touch panel.

The display unit 17 can display various information under the control of the processor 11 . For example, the display unit 17 is constituted by a liquid crystal display. In addition, when the operation part 16 is formed of a touch panel or the like, the display part 17 may be formed integrally with the operation part 16 .

Next, advertisement information is explained. The advertisement information consists of displaying the following information: the date and time when the advertisement displayed on the medium 20 will be displayed and the place where the user can access the advertisement.

FIG. 3 illustrates a configuration example of advertisement information. As shown in FIG. 3 , the advertisement information is stored in correspondence with "Advertisement", "Date and Time", "Region Information" and "Direction". "Advertisement" means an advertisement. For example, "advertisement" is information that can identify the advertisement, such as the name or identification number of the advertisement.

"Date Time" means the date and time the ad was displayed. For example, "datetime" indicates the period during which the ad was displayed. In the example shown in FIG. 3, the "date and time" is the period in which the advertisement is displayed is specified by the date and time. In addition, the "date and time" may be a period in which an advertisement is displayed is specified by a date.

"Region information" indicates a region (place) where a user can access an advertisement. That is, "area information" means: if the user stays in the area, it will be determined that the advertisement has been touched. The "area information" may indicate a fixed area, such as around a building. In addition, the "area information" may be inside a train or the like, and may indicate a moving area.

The "direction" indicates the direction of the medium 20 . That is, "direction" means: the direction of the face on which the advertisement is displayed. For example, the "direction" may be constituted by a vector of the display direction or the like.

FIG. 4 shows an example of the configuration of the area information. In FIG. 4, the area 41 represents the area of "area information". That is, the area 41 is an area that is determined to be in contact with the advertisement if the user stays. In addition, in FIG. 4, the arrow 42 shows "direction". That is, the arrow 42 indicates the direction of the face on which the advertisement is displayed.

The area 41 is set according to the position and the like of the medium 20 on which the advertisement is displayed. In the example shown in FIG. 4 , the area 41 is set in a circular shape centered on the position advancing from the medium 20 in the direction indicated by the arrow 42 . The radius of the area 41 is determined according to the distance at which the advertisement displayed on the medium 20 can be visually recognized. For example, as the size of the medium 20 is larger, the radius of the area 41 is larger. In addition, the radius of the area 41 may also be determined according to the height at which the medium 20 is installed. For example, if the height of the medium 20 is set higher, the radius of the area 41 is larger.

In addition, the region 41 may not be circular. The area 41 may also be oval, rectangular, or polygonal, or the like. The shape and size of the region 41 are not limited to a specific configuration.

Next, the login information will be described. The login information is used to generate sub-groups of users who have been exposed to the advertisement, and information about whether the user who has been exposed to the advertisement is determined. The login information shows the class to which the user belongs.

The group is composed of, for example, "attribute", "preference", "action", "funnel", "existing location", and the like.

"Attribute" is a category of attributes related to the user. For example, "attributes" are gender, occupation, annual income, place of residence, place of work, etc.

"Preferences" are categories about user preferences. For example, "preference" is: the price preference regarding the price of the commodity purchased by the user (whether he likes cheap commodities, etc.), the interest or concern regarding the user's interest, and the brand intention regarding the brand (prescribed brand that the user likes). etc.

"Action" is a category for the user's action. For example, "actions" are: purchase history, content contact history regarding prescribed content (EC website, etc.), website browsing history regarding prescribed websites, mobile history, advertisement exposure history, etc.

"Funnel" is the category of the funnel to which the user belongs. For example, a "funnel" is a potential user, a good customer, etc. For example, users are grouped into a predetermined funnel from the history of requesting materials, the history of visits (frequency, etc.), the purchase amount, and the like.

"Existing Location" is a category for the user's mobile location. For example, the "existing location" is a business district included in the user's action range. In addition, the "existing location" may display what kind of vehicle is registered in the vicinity of the user's residence. For example, the type of vehicle registered in the vicinity of the user's residence can be determined from vehicle inspection data or the like.

FIG. 5 shows an example of the configuration of the registration information. As shown in FIG. 5 , the login information is stored in correspondence with the user ID and the group to which the user belongs.

The login information is stored as follows: "User ID" and "Gender", "Date of Birth", "Occupation", "Annual Income", "Residence" and "Working place" as the group to which the user belongs. In addition, the login information may have a configuration other than the configuration shown in FIG. 5 as required, or a specific configuration may be omitted.

"User ID" is an identification code that identifies a user. For example, "User ID" is a text string, a numeric value, or a combination of these. Here, "user ID" is a numerical value.

"Gender" indicates the gender of the user. The "date of birth" indicates the date of birth of the user. In addition, the login information may have "age" indicating the age of the user instead of "date of birth".

"Occupation" indicates the occupation of the user. "Annual Income" represents the user's annual income. The "place of residence" means the place of residence of the user. "Workplace" means the user's place of work.

The login information is stored in the memory area 14b in advance. For example, the processor 11 can obtain the login information from the operator through the operation unit 16 . In addition, the processor 11 can also obtain the login information from the external device through the communication unit 15 . Login information may also be updated as appropriate.

For example, the processor 11 generates login information and performs appropriate updates through an opt-in from the user. In addition, the processor 11 can also identify groups from the user's action pattern, etc., and generate or update the login information.

Next, the functions realized by the processor 11 of the server device 10 will be described. The following functions are realized by the processor 11 executing programs stored in the NVM 14 or the like.

First, the processor 11 has the following function: obtaining location information showing the facility where the user is located and the date and time when the user was located at the facility.

For example, a facility is a station, an airport, a port, a shop, a house, or a building, and the like. For example, the station is a station for a tram or a monorail or the like.

For example, the location information is a ride history record or a purchase history record used by the user using an IC card (terminal held by the user) or the like. In addition, the location information can also be the historical record of the office's attendance or clocking in after get off work. In addition, the location information may also be an operation history record (eg, a log-in history record, etc.) of a terminal set in a predetermined facility. In addition, the location information may be a combination of data from a plurality of information sources.

FIG. 6 shows an example of the configuration of the location information. As shown in FIG. 6, the location information is stored in correspondence with "user ID", "facilities", "date and time" and "action content".

"User ID", as described above.

"Facility" is the facility where the user is located. Here, "Facility" displays the name of the facility. In addition, "facility" may be an ID indicating a facility or the like.

"Date Time" indicates the date and time the user was at the facility. For example, the "date and time" is the date and time when the user performed a predetermined action (purchasing a product, etc.) at the facility.

"Behavior content" refers to the behavior performed by the user at the facility. For example, when the facility is a station, the "behavior content" is entry or exit, etc. Also, for example, when the facility is a store, the "action content" is a purchased product or the like. Also, for example, when the facility is an office building, the "action content" is going to work or get off work, or the like.

In addition, the structure of "action content" is not limited to a specific structure. In addition, the structure of the location information is not limited to a specific structure.

Furthermore, the processor 11 has a function of acquiring advertisement information corresponding to an advertisement whose effect is to be measured. The processor 11 can set advertisements whose effects are to be measured. For example, the processor 11 may accept an operation input for setting an advertisement whose effect is to be measured through the operation unit 16 .

When the advertisement whose effect is to be measured is set, the processor 11 will obtain the advertisement information corresponding to the advertisement from the memory area 14a.

Furthermore, the processor 11 has a function of specifying two facilities (route facilities) corresponding to the advertisement based on advertisement information. A route facility is a facility where users who are likely to be exposed to the ad are located. That is, a route facility is a facility located on a moving path of a user who has been exposed to an advertisement.

For example, a route facility is a station that can pick up a vehicle traveling between the specified stations when the advertisement is identifiable from the vehicle between the specified stations. For example, when the advertisement can be identified from the vehicle between station A and station B, the route facility is station A and station B. In addition, the route facility is a station where a vehicle running between the A station and the B station can be picked up. In the above case, it is also possible to limit the route facilities to the stations within the advertised distance.

Moreover, when the advertisement is installed on the outer wall of a predetermined building, the route facility is a facility close to the building. For example, a route facility is a facility within a specified distance from the building.

Also, when the advertisement is located in a prescribed building, the route facility may be a building or a facility within the building. The configuration of the route facility is not limited to a specific configuration.

In addition, the processor 11 has a function of identifying users who have been located in the two specified route facilities based on the location information.

The processor 11 refers to the "facilities" of the location information to identify the user who was located in both of the two route facilities. In addition, the processor 11 may identify a user whose time difference between the two route facilities was equal to or less than a predetermined threshold. For example, the processor 11 may also identify a user whose time difference between the dates and times of the two route facilities is less than or equal to the time (or, a threshold based on the time) moving between the two.

Moreover, the processor 11 has the function of acquiring the position information of the user between the two route facilities.

The location information represents the coordinates of the user. For example, the location information is obtained through the terminal 30 held by the user. The terminal 30 uses GPS (Global Positioning System: Global Positioning System), beacons, cell phone telecommunication company space information or Wi-Fi connection history records to identify its own coordinates to generate position information. The processor 11 obtains the location information from the terminal 30 .

In addition, the processor 11 may refer to the IP address of the terminal 30 to obtain the location information. For example, the processor 11 may obtain location information from an IP address using an external service. In addition, the processor 11 can also extract the location information of the users between the two route facilities from the location information obtained in advance The method by which the processor 11 obtains the position information is not limited to a specific method.

The processor 11 can obtain the position information of the user moving from one route facility to another route facility. For example, the processor 11 may obtain the position information of the time between the date and time of being located at one route facility and the date and time of being located at another route facility.

In addition, the processor 11 has the function of generating a group of users who have been exposed to the advertisement from the identified users based on the two route facilities and the acquired position information.

The processor 11 can specify the movement path between the two route facilities. For example, the processor 11 may specify the movement path of the user from one route facility to another route facility according to the two route facilities and the obtained location information. For example, when the two route facilities are stations, the processor 11 will specify a route for the user to take as a moving route according to the location information.

Furthermore, when the two route facilities are stores or the like, the processor 11 specifies a road or the like that the user passes between the two route facilities as a moving route. If the movement path of the user is specified, the processor 11 can determine whether the user has contacted the medium 20 according to the specified movement path.

That is, the processor 11 determines whether the movement path (at least a part of the movement path) is included in the area indicated by the "area information" of the advertisement information. If it is determined that the moving path is included in the area, the processor 11 determines whether the media 20 displays the advertisement on the date and time when the user stays in the area. That is, the processor 11 will determine whether the date and time when the user stays in the area overlaps with the "date and time" of the advertisement information. When it is determined that the date and time when the user stays in the area overlaps with the "date and time" of the advertisement information, the processor 11 determines that the user has been exposed to the advertisement. That is, the processor 11 classifies the user into groups of users who have been exposed to advertisements.

The processor 11 will perform the above-mentioned actions on the identified users to generate groups of users who have been exposed to the advertisement.

Furthermore, the processor 11 has a function of determining the perception of each user in the group. Perception represents the awareness of an ad. That is, perception means: to what extent the user can perceive the advertisement. For example, perception is constituted by a numerical value or the like showing awareness.

For example, the processor 11 can determine the perception according to the time the user stays in the area of "area information". For example, the processor 11 can calculate the time that the user stays in the area according to the location information. For example, the longer the stay time, the processor 11 will determine the awareness as higher.

In addition, the processor 11 can also determine the perception according to the movement speed of the user in the area. For example, the processor 11 can calculate the moving speed in the area according to the position information. For example, the slower the moving speed, the processor 11 will determine the recognition as higher.

In addition, the processor 11 can also determine the perception according to the direction of the user in the area. For example, the processor 11 may obtain direction information from the terminal 30 showing the direction of the user. For example, the terminal 30 uses a gyro sensor or a compass to generate direction information showing the direction of the user, and sends it to the server device 10 .

The processor 11 can determine the perception according to the user's direction and the "direction" of the advertisement information. For example, the more opposite the user's direction and the "direction" of the advertisement information are (the closer the angle difference between the two is to 180 degrees), the processor 11 will determine that the awareness is higher.

In addition, the processor 11 may determine perception based on a plurality of elements. The method by which the processor 11 determines the perception is not limited to a specific method.

In addition, the processor 11 has the function of generating sub-groups according to the groups of users who have been exposed to the advertisement.

That is, the processor 11 can set a group of users whose advertising effects are to be measured, and generate sub-groups of users belonging to the group.

The processor 11 sets a group of users whose advertisement effects are to be measured. For example, the processor 11 may accept, through the operation unit 16, an operation input for setting a group of users whose advertising effects are to be measured. For example, the processor 11 may accept the input of "female" as a group.

When a group of users is set, the processor 11 will refer to the login information to generate sub-groups of users belonging to the group from the group. For example, the processor 11 may refer to the login information to obtain a group of a user classified into a group. When the group of the user is obtained, the processor 11 determines whether the group of the user is consistent with the group used to generate the sub-group. When it is determined that the two are consistent, the processor 11 will classify the user into sub-groups. For example, the processor 11 classifies users whose "sex" is "female" into sub-groups.

The processor 11 will perform the same action for each user classified into a group to generate a sub-group. That is, the sub-segment is a group of users who have been exposed to advertisements and belong to a predetermined group.

In addition, a sub-group may also be a group of users having some or all of the plurality of groups. The conditions for generating sub-clusters are not limited to a specific composition.

Also, the processor 11 has a function of generating reporting information based on the generated subgroups and the like. Report information shows user exposure to ads. For example, the report information is composed of the number of users exposed to the advertisement, the perception of the users exposed to the advertisement, and the number of users belonging to each subgroup.

In addition, the structure of the report information is not limited to a specific structure.

In addition, the processor 11 may display the report information on the display unit 17 . In addition, the processor 11 can also send the report information to other devices through the communication unit 15 .

Also, the processor 11 has a function of identifying advertisements to which the users who have completed the predetermined conversion are exposed to. For example, the processor 11 may set predetermined transitions (transitions to be tracked). For example, the processor 11 can accept an operation input for setting transition through the operation unit 16 .

If the conversion is set, the processor 11 will specify the advertisement corresponding to the conversion. That is, the processor 11 will specify the advertisement for the purpose of the conversion. In addition, the processor 11 may also specify advertisements related to the conversion (eg, corporate advertisements related to the conversion).

If the advertisement is specified, the processor 11 will specify the user who has completed the conversion. For example, the processor 11 will identify the users who have completed the conversion according to the behavior trajectories of the users (web browsing trajectories (log), etc.).

If the users who have been converted are identified, the processor 11 will generate groups of users who have been exposed to the advertisement from the users who have been converted. For example, the processor 11 may specify 2 route facilities corresponding to the advertisement. When 2 route facilities are specified, the processor 11 will specify the users who were located in the 2 route facilities from the users who have completed the transition. If the user who was located in the two route facilities is identified, the processor 11 will identify the movement path between the two route facilities according to the location information of each user. If the movement time is specified, the processor 11 will generate groups of users who have been exposed to the advertisement according to the movement paths of the users.

The processor 11 has the following function: generating tracking information according to the generated clusters. Tracking information is information about the ads that users who have converted were exposed to. That is, tracking information is information about ads that contributed to conversions. For example, tracking information will show, by ad, the number of users who converted and were exposed to a particular ad (the number of users who belonged to the generated segment). Alternatively, tracking information can show the number of users who have converted but not been exposed to a particular ad. Also, tracking information can show the number of users who were exposed to the ad but did not convert. In addition, the tracking information can also be displayed for each advertisement: the conversion rate (conversion rate) of users who have been exposed to the advertisement.

The composition of the tracking information is not limited to a specific composition. In addition, the processor 11 may display the tracking information on the display unit 17 . In addition, the processor 11 can also send the tracking information to other devices through the communication unit 15 .

Next, an operation example of the server device 10 will be described. First, an example of the operation in which the server device 10 generates report information will be described. FIG. 7 is a flowchart for explaining an example of the operation of the server device 10 to generate report information.

First, the processor 11 of the server device 10 obtains the location information of each user (S11). If the location information of each user is obtained, the processor 11 will set the advertisement whose effect is to be measured ( S12 ).

If the advertisement whose effect is to be measured is set, the processor 11 will specify two route facilities corresponding to the advertisement ( S13 ). If two route facilities are specified, the processor 11 will identify the users who were located in the two route facilities according to the location information of each user ( S14 ).

If the user who was located in the two route facilities is specified, the processor 11 obtains the position information of the specified user (S15). If the position information of the specified user is obtained, the processor 11 will specify the movement path between the two route facilities according to the two route facilities and the obtained position information ( S16 ).

If a movement path between the two route facilities is specified, the processor 11 generates a group of users who have been exposed to the advertisement according to the movement path of each user and the advertisement information of the advertisement (S17). If a group of users who have been exposed to the advertisement is generated, the processor 11 determines the perception of each user belonging to the group (S18).

If the perception is determined, the processor 11 generates sub-groups from the groups of users who have been exposed to the advertisement (S19). If sub-groups are generated, the processor 11 will generate report information according to the sub-groups and the like (S20). If the report information is generated, the processor 11 will end the operation.

Next, an example of the operation in which the server device 10 generates tracking information will be described. FIG. 8 is a flowchart for explaining an example of the operation of the server device 10 to generate tracking information.

First, the processor 11 of the server device 10 obtains the location information of each user (S21). When the location information of each user is acquired, the processor 11 sets the transition that will become the tracking object (S22).

If the transition is set, the processor 11 specifies the advertisement corresponding to the transition (S23). If the advertisement is specified, the processor 11 will specify the user who has completed the conversion (S24).

If the user who has completed the conversion is specified, the processor 11 specifies the route facility corresponding to the specified advertisement (S25). If the exit route facility is specified, the processor 11 identifies the user who was located in the two route facilities from the user who has completed the transition (S26).

If the user who was located in the two route facilities is identified, the processor 11 obtains the location information of the user (S27). If the location information of the user is obtained, the processor 11 will specify the movement path between the two route facilities according to the two route facilities and the acquired location information ( S28 ).

If a movement path between the two route facilities is specified, the processor 11 generates a group of users who have contacted the advertisement according to the movement path of each user and the advertisement information of the advertisement (S29). If clusters are generated, the processor 11 generates tracking information according to the generated clusters and the like ( S30 ).

If the tracking information is generated, the processor 11 will end the operation.

In addition, the processor 11 may specify one route facility corresponding to the advertisement. For example, the processor 11 can also specify the moving path around the route facility according to the position information of the user who was located at the route facility. The processor 11 can also determine whether the user has contacted the advertisement according to the moving path.

In addition, the processor 11 can also determine the perception of the user who has completed the conversion and has been exposed to the advertisement. The processor 11 may also generate tracking information including the determined perceptions.

In addition, this invention is not limited to the said embodiment, Various deformation|transformation is possible in the range which does not deviate from the summary in the implementation stage. In addition, the respective embodiments can be appropriately combined and implemented, and the combined effect can be obtained. In addition, various inventions are further included in the above-mentioned embodiment, and various inventions can be extracted by a combination selected from a plurality of disclosed constituent elements. For example, if a problem can be solved and an effect can be obtained even if a few components are removed from all the components shown in the embodiment, the configuration from which these components are removed can be extracted as an invention.

1: Advertising system 10: Server device 11: Processor 12: ROM 13: RAM 14: NVM 14a: Memory area for storing advertisement information 14b: Memory area for storing login information 15: Communications Department 16: Operation Department 17: Display part 20: Media 30: Terminal 41: Area 42: Arrow S: step

[Fig. 1] Fig. 1 is a diagram schematically showing a configuration example of an advertisement system according to an embodiment. [Fig. 2] Fig. 2 is a block diagram schematically showing an example of the configuration of the server device according to the embodiment. [Fig. 3] Fig. 3 is a diagram showing an example of the structure of advertisement information according to the embodiment. [Fig. 4] Fig. 4 is a diagram showing an example of the configuration of area information according to the embodiment. [Fig. 5] Fig. 5 is a diagram showing an example of the configuration of registration information according to the embodiment. [FIG. 6] FIG. 6 is a diagram showing an example of the structure of the location information of the embodiment. [Fig. 7] Fig. 7 is a flowchart showing an example of the operation of the server device according to the embodiment. [Fig. 8] Fig. 8 is a flowchart showing an example of the operation of the server device according to the embodiment.

1: Advertising system

10: Server device

20: Media

30: Terminal

Claims (6)

A program is a program executed by a processor that enables the processor to perform the following functions: The function of obtaining advertisement information, the aforementioned advertisement information shows the area where the advertisement can be contacted; The function of obtaining the location information, the aforesaid location information shows the facility where the user was located; The function of obtaining location information, the aforementioned location information displays the aforementioned coordinates of the user; and According to the aforementioned location information, the aforementioned location information, the aforementioned advertisement information, and the aforementioned user's direction, the perception function of the aforementioned user is determined. The program of claim 1, wherein determining said perception is based on the time said user stayed in said area. The program of claim 1, wherein determining said perception is based on the speed of movement of said user in said area. The program of any one of claims 1 to 3, wherein the advertisement information indicates a direction for displaying the advertisement. An information processing method is an information processing method executed by a processor, comprising the following steps: Get advertising information showing areas where the ad can be reached, Get location information showing the facility where the user has been, obtain location information showing the coordinates of the aforementioned user, According to the location information, the location information, the advertisement information and the direction of the user, the perception of the user is determined. An information processing device, comprising: A memory section that stores advertisement information showing areas accessible to advertisements; and The control unit obtains location information showing the facility where the user was located, obtains location information showing the coordinates of the user, and determines the user based on the location information, the location information, the advertisement information and the direction of the user perception.

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