TW202145168A - Program, information processing method, and information processing device - Google Patents

Program, information processing method, and information processing device Download PDF

Info

Publication number
TW202145168A
TW202145168A TW110129297A TW110129297A TW202145168A TW 202145168 A TW202145168 A TW 202145168A TW 110129297 A TW110129297 A TW 110129297A TW 110129297 A TW110129297 A TW 110129297A TW 202145168 A TW202145168 A TW 202145168A
Authority
TW
Taiwan
Prior art keywords
user
advertisement
information
processor
location information
Prior art date
Application number
TW110129297A
Other languages
Chinese (zh)
Inventor
砂田和宏
Original Assignee
日商數位廣告聯合股份有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=67218677&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=TW202145168(A) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by 日商數位廣告聯合股份有限公司 filed Critical 日商數位廣告聯合股份有限公司
Publication of TW202145168A publication Critical patent/TW202145168A/en

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Provided are an information processing device, information processing method, and program capable of effectively identifying a user who has come into contact with an advertisement. According to an embodiment of the present invention, the program causes a processor to: acquire advertisement information indicating a region in contact with an advertisement; acquire location information indicating a facility where a user is located; acquire position information indicating the coordinates of the user; and, on the basis of the location information, the position information, and the advertisement information, determine whether the user has come into contact with the advertisement.

Description

程式、資訊處理方法及資訊處理裝置Program, information processing method, and information processing device

發明領域 本發明之實施形態係有關於一種可進行廣告效果測定的程式、資訊處理方法及資訊處理裝置。Field of Invention Embodiments of the present invention relate to a program, an information processing method, and an information processing apparatus capable of measuring advertisement effects.

發明背景 廣告主是將紙或數位電子看板等媒體設置於戶外或設施內等而刊登廣告。廣告主為了測定如上述廣告的效果,必須特定出接觸廣告的使用者。至今,廣告主是進行問卷調查等來特定出接觸廣告的使用者。Background of the Invention Advertisers advertise by placing media such as paper or digital signage boards outdoors or in facilities. In order to measure the effect of the advertisement as described above, the advertiser must identify the users who are exposed to the advertisement. Up to now, advertisers have conducted questionnaires and the like to identify users who are exposed to advertisements.

然而,問卷調查等類比(analog)的手法,會有僅能從協助填答問卷的使用者擷取已接觸廣告的使用者這樣的課題。However, with an analog method such as a questionnaire survey, there is a problem that users who have been exposed to advertisements can only be extracted from users who assist in answering the questionnaire.

因此,希望有一種可有效果地特定出接觸廣告之使用者的手法。 先行技術文獻 專利文獻Therefore, it is desired to have a method that can effectively identify users who are exposed to advertisements. prior art literature Patent Literature

專利文獻1:日本特開2016-24386號Patent Document 1: Japanese Patent Laid-Open No. 2016-24386

發明概要 為了解決上述的課題,本發明提供一種可有效地特定出接觸廣告之使用者的程式、資訊處理方法及資訊處理裝置。Summary of Invention In order to solve the above-mentioned problems, the present invention provides a program, an information processing method and an information processing apparatus which can effectively identify users who are exposed to advertisements.

根據實施形態,本發明之程式可使處理器取得顯示可接觸廣告之區域的廣告資訊、取得顯示使用者所在之設施的所在資訊、取得顯示前述使用者之座標的位置資訊,並根據前述所在資訊、前述位置資訊及前述廣告資訊,判定前述使用者是否已接觸前述廣告。According to an embodiment, the program of the present invention can enable the processor to obtain advertisement information showing the area where the advertisement is accessible, obtain location information showing the facility where the user is located, obtain location information showing the coordinates of the user, and according to the location information , the aforementioned location information and the aforementioned advertisement information, to determine whether the aforementioned user has been exposed to the aforementioned advertisement.

根據實施形態,伺服器裝置是根據使用者所在之設施及使用者之座標來特定出使用者的移動路徑。其結果,伺服器裝置可更正確地特定出使用者的移動路徑。又,伺服器裝置是根據移動路徑來判定使用者是否已接觸廣告。因此,伺服器裝置可更正確地判定使用者是否已接觸廣告。According to an embodiment, the server device specifies the moving path of the user according to the facility where the user is located and the coordinates of the user. As a result, the server device can more accurately specify the movement path of the user. In addition, the server device determines whether the user has touched the advertisement according to the movement path. Therefore, the server device can more accurately determine whether the user has been exposed to the advertisement.

又,伺服器裝置是特定出曾位於規定之設施的使用者,而判定該使用者是否已接觸廣告。因此,伺服器裝置可特定出已接觸廣告之可能性較高的使用者,而判定該使用者是否已接觸廣告。結果,伺服器裝置可有效率地產生已接觸廣告之使用者的分群(cluster)。In addition, the server device identifies a user who was located in a predetermined facility, and determines whether the user has been exposed to an advertisement. Therefore, the server device can identify a user with a high possibility of having been exposed to the advertisement, and determine whether the user has been exposed to the advertisement. As a result, the server device can efficiently generate clusters of users who have been exposed to advertisements.

用以實施發明之形態 以下,參照圖式來說明實施形態。 實施形態之廣告系統可產生如下之使用者的分群:已接觸設置於戶外或設施內等之廣告的使用者。在此,廣告是設置於戶外或設施內之規定的場所。例如,廣告是電車內的紙面廣告或是數位電子看板、設置在車站月台的看板或是數位電子看板,又或者是,設置在大樓等的看板或是數位電子看板等。廣告可以是海報或是貼標等紙媒體,也可以是由顯示器等所構成的數位電子看板。廣告的設置場所或媒體,不限定於特定的構成。Form for carrying out the invention Hereinafter, embodiments will be described with reference to the drawings. The advertisement system of the embodiment can generate the following groups of users: users who have been exposed to advertisements placed outdoors or in facilities. Here, the advertisement is installed in a predetermined place outdoors or in a facility. For example, the advertisement is a paper advertisement or a digital signage in a train, a signage or a digital signage installed on a station platform, or a signage or a digital signage installed in a building or the like. Advertisements can be paper media such as posters or stickers, or digital electronic signboards composed of displays and the like. The installation place and medium of the advertisement are not limited to a specific configuration.

圖1是顯示實施形態之廣告系統1之構成例的方塊圖。如圖1所示,廣告系統1是由伺服器裝置10、媒體20及終端30等所構成。另外,廣告系統1也可因應需要而具備如圖1所示之構成外的構成,或者去除特定的構成。FIG. 1 is a block diagram showing a configuration example of an advertisement system 1 according to an embodiment. As shown in FIG. 1 , the advertisement system 1 includes a server device 10 , a medium 20 , a terminal 30 , and the like. In addition, the advertisement system 1 may have a configuration other than the configuration shown in FIG. 1, or a specific configuration may be omitted as necessary.

伺服器裝置10(資訊處理裝置)可測定廣告的效果。伺服器裝置10保持有顯示如下訊息的廣告資訊:廣告顯示的日期時間以及使用者可接觸該廣告的場所。又,伺服器裝置10可取得顯示使用者所在之設施以及曾位於該設施之日期時間的所在資訊等。伺服器裝置10可根據廣告資訊及所在資訊等來特定出已接觸廣告的使用者。又,伺服器裝置10可將所特定出之使用者進行分群化(clustering)而測定廣告的效果。關於伺服器裝置10的構成,於後詳述。The server device 10 (information processing device) can measure the effect of the advertisement. The server device 10 maintains advertisement information that displays the following information: the date and time when the advertisement is displayed and the places where the user can access the advertisement. In addition, the server device 10 can obtain location information showing the facility where the user is located, the date and time when the user was located at the facility, and the like. The server device 10 can identify users who have been exposed to advertisements according to advertisement information and location information. In addition, the server device 10 can measure the effect of the advertisement by clustering the specified users. The configuration of the server device 10 will be described in detail later.

媒體20是顯示廣告的媒體。媒體20是設置於不特定之多數使用者可進行辨識的場所。 如前所述,媒體20可以是海報或是貼標等紙媒體,或者是由顯示器等所構成的數位電子看板等。The medium 20 is the medium on which the advertisement is displayed. The medium 20 is installed in an unspecified place where many users can recognize it. As mentioned above, the medium 20 may be a paper medium such as a poster or a sticker, or a digital electronic signboard formed by a display or the like.

又,媒體20是設置於戶外、或者是大樓或店鋪等設施內。且,媒體20也可設置於大樓等建築物的頂樓或壁面。又,媒體20也可為設置在電車、單軌列車、巴士、船舶或飛機等交通設備內者。媒體20的設置場所,不限定於特定的構成。In addition, the medium 20 is installed outdoors or in a facility such as a building or a store. In addition, the medium 20 may be installed on the top floor or the wall of a building such as a building. In addition, the medium 20 may be installed in a transportation facility such as a train, a monorail, a bus, a ship, or an airplane. The installation place of the medium 20 is not limited to a specific configuration.

終端30是使用者所持之終端。例如,終端30是可攜帶的電子裝置。例如,終端30為功能型手機、智慧型手機、筆記型PC、平板PC或穿戴式終端等。另外,終端30也可為桌上型PC。The terminal 30 is a terminal held by the user. For example, the terminal 30 is a portable electronic device. For example, the terminal 30 is a feature phone, a smart phone, a notebook PC, a tablet PC, a wearable terminal, or the like. In addition, the terminal 30 may be a desktop PC.

終端30也可以是可進行廣告所欲達成之目的即轉換(conversion)者。例如,當廣告之轉換為購買商品時,終端30會顯示可購買該商品的網站等並取得所需的資訊。又,當廣告為應用程式之安裝或啟動時,終端30會安裝或啟動該應用程式。另外,轉換的內容並不限定於特定的構成。The terminal 30 may be one that can perform conversion, which is the purpose of the advertisement. For example, when the advertisement is converted into purchasing a commodity, the terminal 30 will display a website or the like where the commodity can be purchased and obtain the required information. Also, when the advertisement is the installation or activation of the application, the terminal 30 will install or activate the application. In addition, the content of conversion is not limited to a specific structure.

接著,說明伺服器裝置10。 圖2是顯示伺服器裝置10之構成例的方塊圖。 在圖2所示之構成例中,伺服器裝置10具備有:處理器11、ROM12、RAM13、NVM14、通訊部15、操作部16及顯示部17等。該等各部是透過資料匯流排而彼此連接。另外,伺服器裝置10也可因應需要而具備如圖2所示之構成外的構成,或者去除特定的構成。Next, the server device 10 will be described. FIG. 2 is a block diagram showing a configuration example of the server device 10 . In the configuration example shown in FIG. 2 , the server device 10 includes a processor 11 , a ROM 12 , a RAM 13 , an NVM 14 , a communication unit 15 , an operation unit 16 , a display unit 17 , and the like. These parts are connected to each other through a data bus. In addition, the server apparatus 10 may have a structure other than the structure shown in FIG. 2 as needed, or a specific structure may be removed.

處理器11(控制部)具有可控制伺服器裝置10全體動作的功能。處理器11也可具備內部快取記憶體及各種介面等。處理器11是藉由內部快取記憶體、ROM12或NVM14執行事先記憶的程式而來進行各種處理。The processor 11 (control unit) has a function of controlling the entire operation of the server device 10 . The processor 11 may also have an internal cache memory, various interfaces, and the like. The processor 11 performs various processes by executing pre-stored programs through the internal cache memory, the ROM 12 or the NVM 14 .

另外,處理器11藉由執行程式而實現的各種功能中之一部分,也可藉由硬體電路來實現。此時,處理器11是控制由硬體電路所執行的功能。In addition, a part of various functions realized by the processor 11 by executing a program can also be realized by a hardware circuit. At this time, the processor 11 controls the functions performed by the hardware circuit.

ROM12是事先記憶有控制程式及控制資料等的不變性記憶體。記憶於ROM12的控制程式及控制資料,是因應伺服器裝置10的規格而事先組入。ROM12例如儲存有可控制伺服器裝置10之電路基板的程式(例如,BIOS)等。The ROM 12 is an immutable memory in which a control program, control data, and the like are stored in advance. The control program and the control data stored in the ROM 12 are incorporated in advance in accordance with the specifications of the server device 10 . The ROM 12 stores, for example, a program (eg, BIOS) that can control the circuit board of the server device 10 and the like.

RAM13是依電性記憶體。RAM13暫時地儲存處理器11處理中的資料等。RAM13根據來自於處理器11的命令而儲存各種應用程式。又,RAM13也可儲存執行應用程式所需的資料及應用程式的執行結果等。The RAM 13 is a power dependent memory. The RAM 13 temporarily stores data and the like being processed by the processor 11 . The RAM 13 stores various application programs according to commands from the processor 11 . In addition, the RAM 13 can also store data necessary to execute the application program, the execution result of the application program, and the like.

NVM14(記憶部)是可進行資料寫入及重寫的不變性記憶體。NVM14例如由HDD(Hard Disk Drive:硬式磁碟機)、SSD(Solid State Drive:固態硬碟)、EEPROM(登錄商標)或快閃記憶體等所構成。NVM14可因應伺服器裝置10的運用用途而儲存控制程式、應用程式及各種資料等。 NVM14具備有:儲存廣告資訊的記憶區域14a及儲存登錄資訊的記憶區域14b。關於廣告資訊及登錄資訊,容後詳述。The NVM 14 (memory unit) is an immutable memory capable of data writing and rewriting. The NVM 14 is formed of, for example, an HDD (Hard Disk Drive), an SSD (Solid State Drive), an EEPROM (registered trademark), a flash memory, or the like. The NVM 14 can store control programs, application programs, various data, and the like according to the usage of the server device 10 . The NVM 14 includes a memory area 14a for storing advertisement information and a memory area 14b for storing registration information. The advertisement information and login information will be described in detail later.

通訊部15是透過網際網路等通訊網而與外部裝置接收發送資料的介面。通訊部15是例如支援LAN連接的介面。The communication unit 15 is an interface for receiving and sending data with an external device through a communication network such as the Internet. The communication unit 15 is, for example, an interface that supports LAN connection.

操作部16可受理來自操作者的各種操作輸入。操作部16把顯示所受理之操作的訊號發送至處理器11。例如,操作部16是由鍵盤、數字小鍵盤及觸控面板所構成。The operation unit 16 can accept various operation inputs from the operator. The operation unit 16 sends a signal indicating the accepted operation to the processor 11 . For example, the operation unit 16 is constituted by a keyboard, a numeric keypad, and a touch panel.

顯示部17可藉由處理器11的控制而顯示各種資訊。例如,顯示部17是由液晶顯示器所構成。另外,當操作部16是由觸控面板等所構成時,顯示部17也可與操作部16一體形成。The display unit 17 can display various information under the control of the processor 11 . For example, the display unit 17 is constituted by a liquid crystal display. In addition, when the operation part 16 is formed of a touch panel or the like, the display part 17 may be formed integrally with the operation part 16 .

接著,說明廣告資訊。 廣告資訊是由顯示如下之資訊所構成:媒體20所顯示之廣告會被顯示的日期時間以及使用者可接觸該廣告的場所。Next, advertisement information is explained. The advertisement information consists of displaying the following information: the date and time when the advertisement displayed on the medium 20 will be displayed and the place where the user can access the advertisement.

圖3說明廣告資訊的構成例。 如圖3所示,廣告資訊是將「廣告」、「日期時間」、「區域資訊」及「方向」相對應地進行儲存。 「廣告」表示廣告。例如,「廣告」是廣告的名稱或識別號碼等可特定出廣告的資訊。FIG. 3 illustrates a configuration example of advertisement information. As shown in FIG. 3 , the advertisement information is stored in correspondence with "Advertisement", "Date and Time", "Region Information" and "Direction". "Advertisement" means an advertisement. For example, "advertisement" is information that can identify the advertisement, such as the name or identification number of the advertisement.

「日期時間」表示廣告顯示的日期時間。例如,「日期時間」表示廣告顯示的期間。在圖3所示之例中,「日期時間」是藉由日期及時刻來特定出廣告顯示的期間。另外,「日期時間」也可以是藉由日期來特定出廣告顯示之期間者。"Date Time" means the date and time the ad was displayed. For example, "datetime" indicates the period during which the ad was displayed. In the example shown in FIG. 3, the "date and time" is the period in which the advertisement is displayed is specified by the date and time. In addition, the "date and time" may be a period in which an advertisement is displayed is specified by a date.

「區域資訊」表示使用者可接觸廣告的區域(場所)。亦即,「區域資訊」表示:若使用者停留即會被判定為已接觸該廣告的區域。「區域資訊」也可以是建築物周圍等,表示固定的區域者。又,「區域資訊」也可以是電車內等,表示移動的區域者。"Region information" indicates a region (place) where a user can access an advertisement. That is, "area information" means: if the user stays in the area, it will be determined that the advertisement has been touched. The "area information" may indicate a fixed area, such as around a building. In addition, the "area information" may be inside a train or the like, and may indicate a moving area.

「方向」表示媒體20的方向。亦即,「方向」表示:顯示廣告之面的方向。例如,「方向」也可以由顯示方向的向量(vector)等所構成。The "direction" indicates the direction of the medium 20 . That is, "direction" means: the direction of the face on which the advertisement is displayed. For example, the "direction" may be constituted by a vector of the display direction or the like.

圖4顯示區域資訊的構成例。 在圖4中,區域41表示「區域資訊」的區域。亦即,區域41是:若使用者停留即會被判定為已接觸廣告的區域。又,在圖4中,箭號42表示「方向」。亦即,箭號42表示:顯示廣告之面的方向。FIG. 4 shows an example of the configuration of the area information. In FIG. 4, the area 41 represents the area of "area information". That is, the area 41 is an area that is determined to be in contact with the advertisement if the user stays. In addition, in FIG. 4, the arrow 42 shows "direction". That is, the arrow 42 indicates the direction of the face on which the advertisement is displayed.

區域41是根據顯示廣告的媒體20之位置等而設定。在圖4所示之例中,區域41是設定為:以從媒體20朝箭號42所示之方向前進的位置為中心的圓型。區域41的半徑,是根據可目視辨認媒體20所顯示之廣告的距離等而定。例如,當媒體20的大小越大,則區域41的半徑越大。 又,區域41的半徑,也可根據媒體20所設置的高度而定。例如,若媒體20所設置的高度越高,則區域41的半徑越大。The area 41 is set according to the position and the like of the medium 20 on which the advertisement is displayed. In the example shown in FIG. 4 , the area 41 is set in a circular shape centered on the position advancing from the medium 20 in the direction indicated by the arrow 42 . The radius of the area 41 is determined according to the distance at which the advertisement displayed on the medium 20 can be visually recognized. For example, as the size of the medium 20 is larger, the radius of the area 41 is larger. In addition, the radius of the area 41 may also be determined according to the height at which the medium 20 is installed. For example, if the height of the medium 20 is set higher, the radius of the area 41 is larger.

另外,區域41也可不是圓型。區域41也可為橢圓形、矩形、或多角形等。區域41的形狀及大小,並不限定於特定的構成。In addition, the region 41 may not be circular. The area 41 may also be oval, rectangular, or polygonal, or the like. The shape and size of the region 41 are not limited to a specific configuration.

接著,說明登錄資訊。 登錄資訊是用以產生已接觸廣告的使用者之子分群,有關於判定是否已接觸廣告之使用者的資訊。登錄資訊顯示出使用者所屬的組別(class)。Next, the login information will be described. The login information is used to generate sub-groups of users who have been exposed to the advertisement, and information about whether the user who has been exposed to the advertisement is determined. The login information shows the class to which the user belongs.

組別例如由「屬性」、「偏好」、「行動」、「漏斗(funnel)」及「既存位置」等所構成。The group is composed of, for example, "attribute", "preference", "action", "funnel", "existing location", and the like.

「屬性」是關於使用者之屬性的類別。例如,「屬性」為性別、職業、年收、居住地、工作地點等。"Attribute" is a category of attributes related to the user. For example, "attributes" are gender, occupation, annual income, place of residence, place of work, etc.

「偏好」是關於使用者偏好的類別。例如,「偏好」為:關於使用者所購買之商品價格的價格偏好(是否喜歡便宜商品等)、關於使用者的興趣或關注的興趣關注、關於品牌的品牌意向(使用者喜歡的規定之品牌等)等。"Preferences" are categories about user preferences. For example, "preference" is: the price preference regarding the price of the commodity purchased by the user (whether he likes cheap commodities, etc.), the interest or concern regarding the user's interest, and the brand intention regarding the brand (prescribed brand that the user likes). etc.

「行動」是關於使用者之行動的類別。例如,「行動」為:購買歷史紀錄、關於規定之內容(EC網站等)的內容接觸歷史紀錄、關於規定之網站的網站閱覽歷史紀錄、移動歷史紀錄、廣告接觸歷史紀錄等。"Action" is a category for the user's action. For example, "actions" are: purchase history, content contact history regarding prescribed content (EC website, etc.), website browsing history regarding prescribed websites, mobile history, advertisement exposure history, etc.

「漏斗」是使用者所屬之漏斗的類別。例如,「漏斗」為潛在使用者、優良顧客等。例如,使用者是從索取資料的歷史紀錄、來店的歷史紀錄(頻率等)、購買金額等而被分群化至規定的漏斗。"Funnel" is the category of the funnel to which the user belongs. For example, a "funnel" is a potential user, a good customer, etc. For example, users are grouped into a predetermined funnel from the history of requesting materials, the history of visits (frequency, etc.), the purchase amount, and the like.

「既存位置」是關於使用者之行動位置的類別。例如,「既存位置」是使用者之行動範圍所含的商圈等。又,「既存位置」也可為:顯示在使用者的居住地周邊登錄有何種車種的車輛。例如,登錄於使用者的居住地周邊的車種,可以從汽車定檢資料等進行判定。"Existing Location" is a category for the user's mobile location. For example, the "existing location" is a business district included in the user's action range. In addition, the "existing location" may display what kind of vehicle is registered in the vicinity of the user's residence. For example, the type of vehicle registered in the vicinity of the user's residence can be determined from vehicle inspection data or the like.

圖5顯示登錄資訊的構成例。如圖5所示,登錄資訊是將使用者ID、以及使用者所屬的組別相對應地進行儲存。FIG. 5 shows an example of the configuration of the registration information. As shown in FIG. 5 , the login information is stored in correspondence with the user ID and the group to which the user belongs.

登錄資訊儲存有:「使用者ID」以及作為使用者所屬組別之「性別」、「出生年月日」、「職業」、「年收」、「居住地」以及「工作地點」等。另外,登錄資訊也可因應需要而具備如圖5所示之構成外的構成,或者去除特定的構成。The login information is stored as follows: "User ID" and "Gender", "Date of Birth", "Occupation", "Annual Income", "Residence" and "Working place" as the group to which the user belongs. In addition, the login information may have a configuration other than the configuration shown in FIG. 5 as required, or a specific configuration may be omitted.

「使用者ID」是特定出使用者的識別碼。例如,「使用者ID」是文字列、數值或該等之組合。在此,「使用者ID」為數值。"User ID" is an identification code that identifies a user. For example, "User ID" is a text string, a numeric value, or a combination of these. Here, "user ID" is a numerical value.

「性別」表示使用者的性別。 「出生年月日」表示使用者的出生年月日。另外,登錄資訊也可具備表示使用者年齡的「年齡」,來取代「出生年月日」。"Gender" indicates the gender of the user. The "date of birth" indicates the date of birth of the user. In addition, the login information may have "age" indicating the age of the user instead of "date of birth".

「職業」表示使用者的職業。 「年收」表示使用者的年收入。 「居住地」表示使用者的居住地。 「工作地點」表示使用者的工作地點。"Occupation" indicates the occupation of the user. "Annual Income" represents the user's annual income. The "place of residence" means the place of residence of the user. "Workplace" means the user's place of work.

登錄資訊被事先儲存於記憶區域14b。例如,處理器11可透過操作部16而從操作者取得登錄資訊。又,處理器11也可透過通訊部15而從外部裝置取得登錄資訊。登錄資訊也可適宜地更新。The login information is stored in the memory area 14b in advance. For example, the processor 11 can obtain the login information from the operator through the operation unit 16 . In addition, the processor 11 can also obtain the login information from the external device through the communication unit 15 . Login information may also be updated as appropriate.

例如,處理器11是藉由來自於使用者的選擇加入(opt-in)而產生登錄資訊並進行適宜的更新。又,處理器11也可從使用者的行動模式等特定出組別,而產生或更新登錄資訊。For example, the processor 11 generates login information and performs appropriate updates through an opt-in from the user. In addition, the processor 11 can also identify groups from the user's action pattern, etc., and generate or update the login information.

接著,說明伺服器裝置10之處理器11所實現的功能。以下的功能是藉由處理器11執行儲存於NVM14等的程式而實現。Next, the functions realized by the processor 11 of the server device 10 will be described. The following functions are realized by the processor 11 executing programs stored in the NVM 14 or the like.

首先,處理器11具有如下的功能:取得顯示使用者所在之設施以及曾位於該設施之日期時間的所在資訊。First, the processor 11 has the following function: obtaining location information showing the facility where the user is located and the date and time when the user was located at the facility.

例如,設施是車站、機場、港口、店鋪、住宅或大樓等。例如,車站是電車或單軌列車等的車站。For example, a facility is a station, an airport, a port, a shop, a house, or a building, and the like. For example, the station is a station for a tram or a monorail or the like.

例如,所在資訊是使用者使用IC卡(使用者所持之終端)等所利用的乘車歷史紀錄或購買歷史紀錄。又,所在資訊也可是辦公室的出勤或下班打卡的歷史紀錄。又,所在資訊也可是設置於規定之設施的終端之操作歷史紀錄(例如,登入歷史紀錄等)。另外,所在資訊也可以是統合了來自複數個資訊源的資料。For example, the location information is a ride history record or a purchase history record used by the user using an IC card (terminal held by the user) or the like. In addition, the location information can also be the historical record of the office's attendance or clocking in after get off work. In addition, the location information may also be an operation history record (eg, a log-in history record, etc.) of a terminal set in a predetermined facility. In addition, the location information may be a combination of data from a plurality of information sources.

圖6顯示所在資訊的構成例。如圖6所示,所在資訊是將「使用者ID」、「設施」、「日期時間」及「行為內容」相對應地進行儲存。FIG. 6 shows an example of the configuration of the location information. As shown in FIG. 6, the location information is stored in correspondence with "user ID", "facilities", "date and time" and "action content".

「使用者ID」,如前所述。"User ID", as described above.

「設施」是使用者所在之設施。在此,「設施」顯示設施的名稱。另外,「設施」也可為表示設施的ID等。"Facility" is the facility where the user is located. Here, "Facility" displays the name of the facility. In addition, "facility" may be an ID indicating a facility or the like.

「日期時間」表示使用者曾位於設施的日期時間。例如,「日期時間」是使用者在該設施進行了規定之行為(購買商品等)的日期時間。"Date Time" indicates the date and time the user was at the facility. For example, the "date and time" is the date and time when the user performed a predetermined action (purchasing a product, etc.) at the facility.

「行為內容」表示使用者在設施所進行的行為。例如,當設施為車站時,「行為內容」為進站或出站等。又,例如,當設施為店鋪時,「行為內容」為購買商品等。又,例如,當設施為辦公室大樓時,「行為內容」為上班或下班等。"Behavior content" refers to the behavior performed by the user at the facility. For example, when the facility is a station, the "behavior content" is entry or exit, etc. Also, for example, when the facility is a store, the "action content" is a purchased product or the like. Also, for example, when the facility is an office building, the "action content" is going to work or get off work, or the like.

另外,「行為內容」的構成,不限定於特定的構成。又,所在資訊的構成,不限定於特定的構成。In addition, the structure of "action content" is not limited to a specific structure. In addition, the structure of the location information is not limited to a specific structure.

又,處理器11具有如下的功能:取得與要測定效果之廣告相對應的廣告資訊。 處理器11可設定要測定效果之廣告。例如,處理器11可透過操作部16,受理設定要測定效果之廣告的操作輸入。Furthermore, the processor 11 has a function of acquiring advertisement information corresponding to an advertisement whose effect is to be measured. The processor 11 can set advertisements whose effects are to be measured. For example, the processor 11 may accept an operation input for setting an advertisement whose effect is to be measured through the operation unit 16 .

當設定好要測定效果之廣告,則處理器11會從記憶區域14a,取得對應於該廣告的廣告資訊。When the advertisement whose effect is to be measured is set, the processor 11 will obtain the advertisement information corresponding to the advertisement from the memory area 14a.

又,處理器11具有如下的功能:根據廣告資訊,特定出對應於廣告的2個設施(路線設施)。 路線設施是有可能接觸該廣告之使用者所在的設施。亦即,路線設施是位於已接觸廣告的使用者之移動路徑上的設施。Furthermore, the processor 11 has a function of specifying two facilities (route facilities) corresponding to the advertisement based on advertisement information. A route facility is a facility where users who are likely to be exposed to the ad are located. That is, a route facility is a facility located on a moving path of a user who has been exposed to an advertisement.

例如,當廣告可在規定之車站間從車輛辨識時,路線設施是可搭上運行於規定車站間之車輛的車站。例如,當廣告可在A站至B站間從車輛進行辨識時,路線設施為A站及B站。又,路線設施為可搭上運行於A站及B站間之車輛的車站。在上述的情況下,也可將路線設施限定為距離廣告規定之距離內的車站。For example, a route facility is a station that can pick up a vehicle traveling between the specified stations when the advertisement is identifiable from the vehicle between the specified stations. For example, when the advertisement can be identified from the vehicle between station A and station B, the route facility is station A and station B. In addition, the route facility is a station where a vehicle running between the A station and the B station can be picked up. In the above case, it is also possible to limit the route facilities to the stations within the advertised distance.

又,當廣告是設置於規定之大樓的外壁時,路線設施為靠近該大樓的設施。例如,路線設施為距離該大樓規定之距離內的設施。Moreover, when the advertisement is installed on the outer wall of a predetermined building, the route facility is a facility close to the building. For example, a route facility is a facility within a specified distance from the building.

又,當廣告位於規定之大樓內時,路線設施可為大樓或大樓內的設施。 路線設施的構成,不限定於特定的構成。Also, when the advertisement is located in a prescribed building, the route facility may be a building or a facility within the building. The configuration of the route facility is not limited to a specific configuration.

又,處理器11具有如下的功能:根據所在資訊,特定出曾位於已特定之2個路線設施的使用者。In addition, the processor 11 has a function of identifying users who have been located in the two specified route facilities based on the location information.

處理器11參照所在資訊之「設施」來特定出曾位於2個路線設施之兩者的使用者。另外,處理器11也可特定出曾位於2個路線設施的日期時間之差為規定之閾值以下的使用者。例如,處理器11也可特定出曾位於2個路線設施的日期時間之差為移動於兩者間的時間(或者,基於該時間之閾值)以下的使用者。The processor 11 refers to the "facilities" of the location information to identify the user who was located in both of the two route facilities. In addition, the processor 11 may identify a user whose time difference between the two route facilities was equal to or less than a predetermined threshold. For example, the processor 11 may also identify a user whose time difference between the dates and times of the two route facilities is less than or equal to the time (or, a threshold based on the time) moving between the two.

又,處理器11具有如下的功能:取得2個路線設施間的使用者之位置資訊。Moreover, the processor 11 has the function of acquiring the position information of the user between the two route facilities.

位置資訊表示使用者的座標。例如,藉由使用者所持之終端30來取得位置資訊。終端30是使用GPS(Global Positioning System:全球定位系統)、信標、手機電信公司空間資訊或WIFI連接歷史紀錄等來特定出本身的座標,而產生位置資訊。處理器11從終端30取得位置資訊。The location information represents the coordinates of the user. For example, the location information is obtained through the terminal 30 held by the user. The terminal 30 uses GPS (Global Positioning System: Global Positioning System), beacons, cell phone telecommunication company space information or Wi-Fi connection history records to identify its own coordinates to generate position information. The processor 11 obtains the location information from the terminal 30 .

又,處理器11也可參照終端30的IP位址來取得位置資訊。例如,處理器11可以使用外部的服務而從IP位址取得位置資訊。 另外,處理器11也可從事先取得的位置資訊擷取2個路線設施間的使用者之位置資訊 處理器11取得位置資訊的方法,並不限定於特定的方法。In addition, the processor 11 may refer to the IP address of the terminal 30 to obtain the location information. For example, the processor 11 may obtain location information from an IP address using an external service. In addition, the processor 11 can also extract the location information of the users between the two route facilities from the location information obtained in advance The method by which the processor 11 obtains the position information is not limited to a specific method.

處理器11可取得使用者從一路線設施移動至另一路線設施間的位置資訊。例如,處理器11可取得:曾位於一路線設施之日期時間與曾位於另一路線設施之日期時間間之時刻的位置資訊。The processor 11 can obtain the position information of the user moving from one route facility to another route facility. For example, the processor 11 may obtain the position information of the time between the date and time of being located at one route facility and the date and time of being located at another route facility.

又,處理器11具有如下的功能:根據2個路線設施及已取得的位置資訊,從已特定出之使用者產生已接觸廣告的使用者之分群。In addition, the processor 11 has the function of generating a group of users who have been exposed to the advertisement from the identified users based on the two route facilities and the acquired position information.

處理器11可特定出2個路線設施之間的移動路徑。例如,處理器11會根據2個路線設施及已取得的位置資訊,特定出使用者從一路線設施移動至另一路線設施的移動路徑。例如,當2個路線設施為車站時,處理器11會根據位置資訊,特定出使用者乘車的路線來作為移動路徑。The processor 11 can specify the movement path between the two route facilities. For example, the processor 11 may specify the movement path of the user from one route facility to another route facility according to the two route facilities and the obtained location information. For example, when the two route facilities are stations, the processor 11 will specify a route for the user to take as a moving route according to the location information.

又,當2個路線設施為店鋪等時,處理器11會特定出在2個路線設施間使用者所通過的道路等來作為移動路徑。 若特定出使用者的移動路徑,則處理器11可根據已特定出的移動路徑,來判定使用者是否已接觸媒體20。Furthermore, when the two route facilities are stores or the like, the processor 11 specifies a road or the like that the user passes between the two route facilities as a moving route. If the movement path of the user is specified, the processor 11 can determine whether the user has contacted the medium 20 according to the specified movement path.

亦即,處理器11會判定該移動路徑(該移動路徑之至少一部分)是否包含在廣告資訊的「區域資訊」所示之區域。若判定該移動路徑包含在該區域,則處理器11會判定:媒體20是否有在使用者待在該區域的日期時間顯示該廣告。亦即,處理器11會判定:使用者待在該區域的日期時間與廣告資訊的「日期時間」是否有重疊。當判定為使用者待在該區域的日期時間與廣告資訊的「日期時間」有重疊,則處理器11會將該使用者判定為已接觸該廣告。亦即,處理器11會將該使用者分類至已接觸廣告的使用者之分群。That is, the processor 11 determines whether the movement path (at least a part of the movement path) is included in the area indicated by the "area information" of the advertisement information. If it is determined that the moving path is included in the area, the processor 11 determines whether the media 20 displays the advertisement on the date and time when the user stays in the area. That is, the processor 11 will determine whether the date and time when the user stays in the area overlaps with the "date and time" of the advertisement information. When it is determined that the date and time when the user stays in the area overlaps with the "date and time" of the advertisement information, the processor 11 determines that the user has been exposed to the advertisement. That is, the processor 11 classifies the user into groups of users who have been exposed to advertisements.

處理器11會對於已特定出的使用者進行上述的動作,產生已接觸廣告的使用者之分群。The processor 11 will perform the above-mentioned actions on the identified users to generate groups of users who have been exposed to the advertisement.

又,處理器11具有如下的功能:判定分群之各使用者的感知(perception)。 感知表示廣告的認知度。亦即,感知表示:使用者可認知廣告至何種程度。例如,感知是由顯示認知度的數值等所構成。Furthermore, the processor 11 has a function of determining the perception of each user in the group. Perception represents the awareness of an ad. That is, perception means: to what extent the user can perceive the advertisement. For example, perception is constituted by a numerical value or the like showing awareness.

例如,處理器11可根據使用者停留在「區域資訊」之區域內的時間等來判定感知。例如,處理器11可根據位置資訊來算出使用者停留在該區域內的時間。例如,停留的時間越長,處理器11會將認知度判定為較高。For example, the processor 11 can determine the perception according to the time the user stays in the area of "area information". For example, the processor 11 can calculate the time that the user stays in the area according to the location information. For example, the longer the stay time, the processor 11 will determine the awareness as higher.

又,處理器11也可根據使用者在該區域內的移動速度來判定感知。例如,處理器11可根據位置資訊來算出在該區域內的移動速度。例如,移動速度越慢,處理器11會將認知度判定為較高。In addition, the processor 11 can also determine the perception according to the movement speed of the user in the area. For example, the processor 11 can calculate the moving speed in the area according to the position information. For example, the slower the moving speed, the processor 11 will determine the recognition as higher.

又,處理器11也可根據使用者在該區域內的方向來判定感知。例如,處理器11會從終端30取得顯示使用者之方向的方向資訊。例如,終端30會使用陀螺儀感測器或羅盤等來產生顯示使用者之方向的方向資訊,並發送至伺服器裝置10。In addition, the processor 11 can also determine the perception according to the direction of the user in the area. For example, the processor 11 may obtain direction information from the terminal 30 showing the direction of the user. For example, the terminal 30 uses a gyro sensor or a compass to generate direction information showing the direction of the user, and sends it to the server device 10 .

處理器11可根據使用者的方向與廣告資訊的「方向」來判定感知。例如,使用者的方向與廣告資訊的「方向」越為相對向(兩者的角度之差越接近180度),處理器11會將認知度判定為較高。The processor 11 can determine the perception according to the user's direction and the "direction" of the advertisement information. For example, the more opposite the user's direction and the "direction" of the advertisement information are (the closer the angle difference between the two is to 180 degrees), the processor 11 will determine that the awareness is higher.

另外,處理器11也可根據複數個要素來判定感知。處理器11判定感知的方法,不限定於特定的方法。In addition, the processor 11 may determine perception based on a plurality of elements. The method by which the processor 11 determines the perception is not limited to a specific method.

又,處理器11具有如下的功能:根據已接觸廣告的使用者之組別來產生子分群。In addition, the processor 11 has the function of generating sub-groups according to the groups of users who have been exposed to the advertisement.

亦即,處理器11可設定欲測定廣告效果的使用者之組別,產生屬於該組別的使用者之子分群。That is, the processor 11 can set a group of users whose advertising effects are to be measured, and generate sub-groups of users belonging to the group.

處理器11會設定欲測定廣告效果的使用者之組別。例如,處理器11可透過操作部16來受理:設定欲測定廣告效果的使用者之組別的操作輸入。例如,處理器11可受理「女性」的輸入,來作為組別。The processor 11 sets a group of users whose advertisement effects are to be measured. For example, the processor 11 may accept, through the operation unit 16, an operation input for setting a group of users whose advertising effects are to be measured. For example, the processor 11 may accept the input of "female" as a group.

當設定使用者之組別,則處理器11會參照登錄資訊,從分群產生屬於該組別的使用者之子分群。例如,處理器11會參照登錄資訊,取得被分類至分群的某使用者之組別。當取得該使用者之組別,則處理器11會判定使用者之組別與用以產生子分群之組別是否一致。當判定為兩者一致,則處理器11會將該使用者分類至子分群。例如,處理器11會將「性別」為「女性」的使用者分類至子分群。When a group of users is set, the processor 11 will refer to the login information to generate sub-groups of users belonging to the group from the group. For example, the processor 11 may refer to the login information to obtain a group of a user classified into a group. When the group of the user is obtained, the processor 11 determines whether the group of the user is consistent with the group used to generate the sub-group. When it is determined that the two are consistent, the processor 11 will classify the user into sub-groups. For example, the processor 11 classifies users whose "sex" is "female" into sub-groups.

處理器11會對於被分類至分群的各使用者進行同樣的動作,產生子分群。亦即,子分群是:已接觸廣告、並且屬於規定之組別的使用者之分群。The processor 11 will perform the same action for each user classified into a group to generate a sub-group. That is, the sub-segment is a group of users who have been exposed to advertisements and belong to a predetermined group.

另外,子分群也可為具有複數個組別中之某些組別或者皆具有的使用者之分群。產生子分群的條件,不限定於特定的構成。In addition, a sub-group may also be a group of users having some or all of the plurality of groups. The conditions for generating sub-clusters are not limited to a specific composition.

又,處理器11具有如下的功能:根據已產生的子分群等來產生報告(reporting)資訊。 報告資訊顯示使用者對廣告的接觸狀況。例如,報告資訊是由:接觸廣告的使用者數、接觸廣告的使用者之感知以及屬於各子分群的使用者數等所構成。Also, the processor 11 has a function of generating reporting information based on the generated subgroups and the like. Report information shows user exposure to ads. For example, the report information is composed of the number of users exposed to the advertisement, the perception of the users exposed to the advertisement, and the number of users belonging to each subgroup.

另外,報告資訊的構成,不限定於特定的構成。In addition, the structure of the report information is not limited to a specific structure.

又,處理器11也可將報告資訊顯示於顯示部17。又,處理器11也可透過通訊部15將報告資訊發送至其他裝置。In addition, the processor 11 may display the report information on the display unit 17 . In addition, the processor 11 can also send the report information to other devices through the communication unit 15 .

又,處理器11具有如下的功能:特定出已完成規定之轉換的使用者所接觸的廣告。 例如,處理器11可設定規定之轉換(會成為追蹤對象的轉換)。例如,處理器11可透過操作部16,受理設定轉換的操作輸入。Also, the processor 11 has a function of identifying advertisements to which the users who have completed the predetermined conversion are exposed to. For example, the processor 11 may set predetermined transitions (transitions to be tracked). For example, the processor 11 can accept an operation input for setting transition through the operation unit 16 .

若設定好轉換,則處理器11會特定出對應於轉換的廣告。亦即,處理器11會特定出以該轉換為目的的廣告。另外,處理器11也可特定出與該轉換相關的廣告(例如,與該轉換有關的企業廣告)。If the conversion is set, the processor 11 will specify the advertisement corresponding to the conversion. That is, the processor 11 will specify the advertisement for the purpose of the conversion. In addition, the processor 11 may also specify advertisements related to the conversion (eg, corporate advertisements related to the conversion).

若特定出廣告,則處理器11會特定出已完成轉換的使用者。 例如,處理器11會根據各使用者的行動軌跡(Web的閱覽軌跡(log)等)來特定出已完成轉換的使用者。If the advertisement is specified, the processor 11 will specify the user who has completed the conversion. For example, the processor 11 will identify the users who have completed the conversion according to the behavior trajectories of the users (web browsing trajectories (log), etc.).

若特定出已進行了轉換的使用者,則處理器11會從已進行了轉換的使用者,產生已接觸該廣告的使用者之分群。例如,處理器11會特定出對應於廣告的2個路線設施。當特定出2個路線設施,則處理器11會從已完成轉換的使用者,特定出曾位於2個路線設施的使用者。若特定出曾位於2個路線設施的使用者,處理器11會根據各使用者的位置資訊來特定出2個路線設施之間的移動路徑。若特定出移動時間,則處理器11會根據各使用者的移動路徑,來產生已接觸廣告的使用者之分群。If the users who have been converted are identified, the processor 11 will generate groups of users who have been exposed to the advertisement from the users who have been converted. For example, the processor 11 may specify 2 route facilities corresponding to the advertisement. When 2 route facilities are specified, the processor 11 will specify the users who were located in the 2 route facilities from the users who have completed the transition. If the user who was located in the two route facilities is identified, the processor 11 will identify the movement path between the two route facilities according to the location information of each user. If the movement time is specified, the processor 11 will generate groups of users who have been exposed to the advertisement according to the movement paths of the users.

處理器11具有如下的功能:根據已產生的分群來產生追蹤資訊。 追蹤資訊是關於已完成轉換的使用者所接觸之廣告的資訊。亦即,追蹤資訊是關於對轉換有貢獻之廣告的資訊。例如,追蹤資訊會依各廣告顯示:已完成轉換且已接觸特定廣告的使用者數(屬於已產生之分群的使用者數)。又,追蹤資訊也可顯示:已完成轉換但未接觸特定廣告的使用者數。 又,追蹤資訊也可顯示:已接觸廣告但沒有完成轉換的使用者數。又,追蹤資訊也可依各廣告顯示:已接觸廣告的使用者進行轉換的比率(轉換率)。The processor 11 has the following function: generating tracking information according to the generated clusters. Tracking information is information about the ads that users who have converted were exposed to. That is, tracking information is information about ads that contributed to conversions. For example, tracking information will show, by ad, the number of users who converted and were exposed to a particular ad (the number of users who belonged to the generated segment). Alternatively, tracking information can show the number of users who have converted but not been exposed to a particular ad. Also, tracking information can show the number of users who were exposed to the ad but did not convert. In addition, the tracking information can also be displayed for each advertisement: the conversion rate (conversion rate) of users who have been exposed to the advertisement.

追蹤資訊的構成,不限定於特定的構成。 又,處理器11也可將追蹤資訊顯示於顯示部17。又,處理器11也可透過通訊部15將追蹤資訊發送至其他裝置。The composition of the tracking information is not limited to a specific composition. In addition, the processor 11 may display the tracking information on the display unit 17 . In addition, the processor 11 can also send the tracking information to other devices through the communication unit 15 .

接著,說明伺服器裝置10之動作例。 首先,說明伺服器裝置10產生報告資訊的動作例。 圖7是用以說明伺服器裝置10產生報告資訊之動作例的流程圖。Next, an operation example of the server device 10 will be described. First, an example of the operation in which the server device 10 generates report information will be described. FIG. 7 is a flowchart for explaining an example of the operation of the server device 10 to generate report information.

首先,伺服器裝置10之處理器11,取得各使用者的所在資訊(S11)。若取得各使用者的所在資訊,則處理器11會設定要測定效果之廣告(S12)。First, the processor 11 of the server device 10 obtains the location information of each user (S11). If the location information of each user is obtained, the processor 11 will set the advertisement whose effect is to be measured ( S12 ).

若設定好要測定效果之廣告,則處理器11會特定出對應於該廣告的2個路線設施(S13)。若特定出2個路線設施,則處理器11會根據各使用者的所在資訊,特定出曾位於2個路線設施的使用者(S14)。If the advertisement whose effect is to be measured is set, the processor 11 will specify two route facilities corresponding to the advertisement ( S13 ). If two route facilities are specified, the processor 11 will identify the users who were located in the two route facilities according to the location information of each user ( S14 ).

若特定出曾位於2個路線設施的使用者,則處理器11會取得已特定出的使用者之位置資訊(S15)。若取得已特定出的使用者之位置資訊,則處理器11會根據2個路線設施及已取得的位置資訊,特定出2個路線設施間的移動路徑(S16)。If the user who was located in the two route facilities is specified, the processor 11 obtains the position information of the specified user (S15). If the position information of the specified user is obtained, the processor 11 will specify the movement path between the two route facilities according to the two route facilities and the obtained position information ( S16 ).

若特定出2個路線設施間的移動路徑,則處理器11會根據各使用者之移動路徑及廣告之廣告資訊,產生已接觸廣告的使用者之分群(S17)。 若產生已接觸廣告的使用者之分群,則處理器11會判定屬於分群的各使用者之感知(S18)。If a movement path between the two route facilities is specified, the processor 11 generates a group of users who have been exposed to the advertisement according to the movement path of each user and the advertisement information of the advertisement (S17). If a group of users who have been exposed to the advertisement is generated, the processor 11 determines the perception of each user belonging to the group (S18).

若判定出感知,則處理器11會從已接觸廣告的使用者之分群產生子分群(S19)。若產生子分群,則處理器11會根據子分群等,產生報告資訊(S20)。若產生了報告資訊,則處理器11會結束動作。If the perception is determined, the processor 11 generates sub-groups from the groups of users who have been exposed to the advertisement (S19). If sub-groups are generated, the processor 11 will generate report information according to the sub-groups and the like (S20). If the report information is generated, the processor 11 will end the operation.

接著,說明伺服器裝置10產生追蹤資訊的動作例。 圖8是用以說明伺服器裝置10產生追蹤資訊之動作例的流程圖。Next, an example of the operation in which the server device 10 generates tracking information will be described. FIG. 8 is a flowchart for explaining an example of the operation of the server device 10 to generate tracking information.

首先,伺服器裝置10之處理器11,會取得各使用者的所在資訊(S21)。當取得各使用者的所在資訊,則處理器11設定:會成為追蹤對象的轉換(S22)。First, the processor 11 of the server device 10 obtains the location information of each user (S21). When the location information of each user is acquired, the processor 11 sets the transition that will become the tracking object (S22).

若設定了轉換,則處理器11會特定出對應於轉換的廣告(S23)。若特定出廣告,則處理器11會特定出已完成轉換的使用者(S24)。If the transition is set, the processor 11 specifies the advertisement corresponding to the transition (S23). If the advertisement is specified, the processor 11 will specify the user who has completed the conversion (S24).

若特定出已完成轉換的使用者,則處理器11會特定出對應於已特定之廣告的路線設施(S25)。若特定出路線設施,則處理器11會從已完成轉換的使用者,特定出曾位於2個路線設施的使用者(S26)。If the user who has completed the conversion is specified, the processor 11 specifies the route facility corresponding to the specified advertisement (S25). If the exit route facility is specified, the processor 11 identifies the user who was located in the two route facilities from the user who has completed the transition (S26).

若特定出曾位於2個路線設施的使用者,則處理器11會取得該使用者的位置資訊(S27)。若取得該使用者的位置資訊,則處理器11會根據2個路線設施及已取得的位置資訊,特定出2個路線設施間的移動路徑(S28)。If the user who was located in the two route facilities is identified, the processor 11 obtains the location information of the user (S27). If the location information of the user is obtained, the processor 11 will specify the movement path between the two route facilities according to the two route facilities and the acquired location information ( S28 ).

若特定出2個路線設施間的移動路徑,則處理器11會根據各使用者的移動路徑及廣告的廣告資訊,產生:已接觸廣告的使用者之分群(S29)。 若產生分群,則處理器11會根據已產生的分群等來產生追蹤資訊(S30)。If a movement path between the two route facilities is specified, the processor 11 generates a group of users who have contacted the advertisement according to the movement path of each user and the advertisement information of the advertisement (S29). If clusters are generated, the processor 11 generates tracking information according to the generated clusters and the like ( S30 ).

若產生了追蹤資訊,則處理器11會結束動作。If the tracking information is generated, the processor 11 will end the operation.

另外,處理器11也可特定出對應於廣告的1個路線設施。例如,處理器11也可根據曾位於該路線設施的使用者之位置資訊,來特定出該路線設施周邊的移動路徑。處理器11也可根據該移動路徑來判定使用者是否已接觸廣告。In addition, the processor 11 may specify one route facility corresponding to the advertisement. For example, the processor 11 can also specify the moving path around the route facility according to the position information of the user who was located at the route facility. The processor 11 can also determine whether the user has contacted the advertisement according to the moving path.

又,處理器11也可判定已完成轉換且已接觸廣告的使用者之感知。處理器11也可產生:包含已判定之感知的追蹤資訊。In addition, the processor 11 can also determine the perception of the user who has completed the conversion and has been exposed to the advertisement. The processor 11 may also generate tracking information including the determined perceptions.

另外,本發明並非限定於上述實施形態,可在實施階段於不脫離其要旨之範圍內進行各種變形。又,各實施形態也可適宜地組合實施,可得到組合後的效果。此外,於上述實施形態中更包含有各種發明,藉由從所揭示的複數個構成要件所選擇的組合可抽取出種種發明。例如,當即使從實施形態所示之全構成要件削除幾個構成要件,也可解決課題、得到效果時,可將削除該等構成要件的構成擷取而作為發明。In addition, this invention is not limited to the said embodiment, Various deformation|transformation is possible in the range which does not deviate from the summary in the implementation stage. In addition, the respective embodiments can be appropriately combined and implemented, and the combined effect can be obtained. In addition, various inventions are further included in the above-mentioned embodiment, and various inventions can be extracted by a combination selected from a plurality of disclosed constituent elements. For example, if a problem can be solved and an effect can be obtained even if a few components are removed from all the components shown in the embodiment, the configuration from which these components are removed can be extracted as an invention.

1:廣告系統 10:伺服器裝置 11:處理器 12:ROM 13:RAM 14:NVM 14a:儲存廣告資訊的記憶區域 14b:儲存登錄資訊的記憶區域 15:通訊部 16:操作部 17:顯示部 20:媒體 30:終端 41:區域 42:箭號 S:步驟1: Advertising system 10: Server device 11: Processor 12: ROM 13: RAM 14: NVM 14a: Memory area for storing advertisement information 14b: Memory area for storing login information 15: Communications Department 16: Operation Department 17: Display part 20: Media 30: Terminal 41: Area 42: Arrow S: step

【圖1】圖1是概略地顯示實施形態之廣告系統構成例的圖。 【圖2】圖2是概略地顯示實施形態之伺服器裝置構成例的方塊圖。 【圖3】圖3是顯示實施形態之廣告資訊構成例的圖。 【圖4】圖4是顯示實施形態之區域資訊構成例的圖。 【圖5】圖5是顯示實施形態之登錄資訊構成例的圖。 【圖6】圖6是顯示實施形態之所在資訊構成例的圖。 【圖7】圖7是顯示實施形態之伺服器裝置之動作例的流程圖。 【圖8】圖8是顯示實施形態之伺服器裝置之動作例的流程圖。[Fig. 1] Fig. 1 is a diagram schematically showing a configuration example of an advertisement system according to an embodiment. [Fig. 2] Fig. 2 is a block diagram schematically showing an example of the configuration of the server device according to the embodiment. [Fig. 3] Fig. 3 is a diagram showing an example of the structure of advertisement information according to the embodiment. [Fig. 4] Fig. 4 is a diagram showing an example of the configuration of area information according to the embodiment. [Fig. 5] Fig. 5 is a diagram showing an example of the configuration of registration information according to the embodiment. [FIG. 6] FIG. 6 is a diagram showing an example of the structure of the location information of the embodiment. [Fig. 7] Fig. 7 is a flowchart showing an example of the operation of the server device according to the embodiment. [Fig. 8] Fig. 8 is a flowchart showing an example of the operation of the server device according to the embodiment.

1:廣告系統 1: Advertising system

10:伺服器裝置 10: Server device

20:媒體 20: Media

30:終端 30: Terminal

Claims (6)

一種程式,是由處理器執行之程式,其可使處理器實現以下功能: 取得廣告資訊之功能,前述廣告資訊顯示可接觸廣告之區域; 取得所在資訊之功能,前述所在資訊顯示使用者曾所在之設施; 取得位置資訊之功能,前述位置資訊顯示前述使用者之座標;以及 根據前述所在資訊、前述位置資訊、前述廣告資訊及前述使用者的方向,判定前述使用者的感知(perception)之功能。A program is a program executed by a processor that enables the processor to perform the following functions: The function of obtaining advertisement information, the aforementioned advertisement information shows the area where the advertisement can be contacted; The function of obtaining the location information, the aforesaid location information shows the facility where the user was located; The function of obtaining location information, the aforementioned location information displays the aforementioned coordinates of the user; and According to the aforementioned location information, the aforementioned location information, the aforementioned advertisement information, and the aforementioned user's direction, the perception function of the aforementioned user is determined. 如請求項1之程式,其中判定前述感知是基於前述使用者停留在前述區域的時間。The program of claim 1, wherein determining said perception is based on the time said user stayed in said area. 如請求項1之程式,其中判定前述感知是基於在前述區域中前述使用者的移動速度。The program of claim 1, wherein determining said perception is based on the speed of movement of said user in said area. 如請求項1至3中任一項之程式,其中前述廣告資訊表示顯示前述廣告的方向。The program of any one of claims 1 to 3, wherein the advertisement information indicates a direction for displaying the advertisement. 一種資訊處理方法,是處理器所執行的資訊處理方法,包含以下步驟: 取得顯示可接觸廣告之區域的廣告資訊, 取得顯示使用者曾所在之設施的所在資訊, 取得顯示前述使用者之座標的位置資訊, 根據前述所在資訊、前述位置資訊、前述廣告資訊及前述使用者的方向,判定前述使用者的感知(perception)。An information processing method is an information processing method executed by a processor, comprising the following steps: Get advertising information showing areas where the ad can be reached, Get location information showing the facility where the user has been, obtain location information showing the coordinates of the aforementioned user, According to the location information, the location information, the advertisement information and the direction of the user, the perception of the user is determined. 一種資訊處理裝置,具備有: 記憶部,儲存顯示可接觸廣告之區域的廣告資訊;以及 控制部,取得顯示使用者曾所在之設施的所在資訊、取得顯示前述使用者之座標的位置資訊,並根據前述所在資訊、前述位置資訊、前述廣告資訊及前述使用者的方向,判定前述使用者的感知(perception)。An information processing device, comprising: A memory section that stores advertisement information showing areas accessible to advertisements; and The control unit obtains location information showing the facility where the user was located, obtains location information showing the coordinates of the user, and determines the user based on the location information, the location information, the advertisement information and the direction of the user perception.
TW110129297A 2018-01-10 2019-01-10 Program, information processing method, and information processing device TW202145168A (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2018001886A JP6591571B2 (en) 2018-01-10 2018-01-10 Program, information processing method and information processing apparatus
JP2018-001886 2018-01-10

Publications (1)

Publication Number Publication Date
TW202145168A true TW202145168A (en) 2021-12-01

Family

ID=67218677

Family Applications (3)

Application Number Title Priority Date Filing Date
TW110129297A TW202145168A (en) 2018-01-10 2019-01-10 Program, information processing method, and information processing device
TW108101015A TWI726271B (en) 2018-01-10 2019-01-10 Program, information processing method and information processing device
TW109143475A TWI751827B (en) 2018-01-10 2019-01-10 Program, information processing method and information processing device

Family Applications After (2)

Application Number Title Priority Date Filing Date
TW108101015A TWI726271B (en) 2018-01-10 2019-01-10 Program, information processing method and information processing device
TW109143475A TWI751827B (en) 2018-01-10 2019-01-10 Program, information processing method and information processing device

Country Status (4)

Country Link
JP (1) JP6591571B2 (en)
SG (1) SG11202005505WA (en)
TW (3) TW202145168A (en)
WO (1) WO2019139050A1 (en)

Family Cites Families (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002015116A (en) * 2000-06-30 2002-01-18 Mediaato:Kk Marketing system using route information
JP2004333952A (en) * 2003-05-08 2004-11-25 Japan Tobacco Inc Analysis system
JP4972574B2 (en) * 2008-02-07 2012-07-11 株式会社日立製作所 Providing content linkage information to railway users
JP5272213B2 (en) * 2010-04-30 2013-08-28 日本電信電話株式会社 ADVERTISEMENT EFFECT MEASUREMENT DEVICE, ADVERTISEMENT EFFECT MEASUREMENT METHOD, AND PROGRAM
JP5281064B2 (en) * 2010-11-04 2013-09-04 ヤフー株式会社 Advertisement distribution system, advertisement distribution management device, advertisement distribution management method, and advertisement distribution management program
JP2012226503A (en) * 2011-04-19 2012-11-15 Hitachi Ltd Travel analysis method and travel analysis device
SG11201407487QA (en) * 2012-05-14 2014-12-30 Hitachi Ltd Transportation route distribution ratio control system and transportation route distribution control method
JP5568624B2 (en) * 2012-12-26 2014-08-06 ビッグローブ株式会社 Advertising effect totaling system and advertising effect totaling method
CN104008494B (en) * 2014-04-25 2017-12-19 小米科技有限责任公司 Show viewing record acquisition methods, the efficiency assessment method and device of information
CN105335876A (en) * 2015-11-05 2016-02-17 精硕世纪科技(北京)有限公司 Effect tracking method and apparatus of advertisement put on media
CN107103483B (en) * 2016-02-19 2021-02-02 中国移动通信集团内蒙古有限公司 Outdoor advertisement putting method and device

Also Published As

Publication number Publication date
JP2019121271A (en) 2019-07-22
TWI726271B (en) 2021-05-01
WO2019139050A1 (en) 2019-07-18
TW202129613A (en) 2021-08-01
JP6591571B2 (en) 2019-10-16
SG11202005505WA (en) 2020-07-29
TWI751827B (en) 2022-01-01
TW201937466A (en) 2019-09-16

Similar Documents

Publication Publication Date Title
US10679231B2 (en) Measuring retail visitation amounts based on locations sensed by mobile devices
US20150254720A1 (en) Location-based directed product and service suggestions
US20140058841A1 (en) Method and system for providing intent-based proximity marketing
US20140032327A1 (en) Communication system including digital signage and related mobile content
CN111052168A (en) Platform for location and time based advertising
US20150134455A1 (en) Methods and systems for context-aware car diagnostics and commerce
US20140279012A1 (en) Targeted advertisements for travel region demographics
US20150294347A1 (en) Billboard marketing system and method
US20160267525A1 (en) Determining traffic quality using event-based traffic scoring
US20140019227A1 (en) Determining the effectiveness of advertising
US10713688B2 (en) Method and system for gesture-based cross channel commerce and marketing
WO2018221733A1 (en) Information processing device, information processing method, and program
TWI751827B (en) Program, information processing method and information processing device
JP6835764B2 (en) Information processing equipment, information processing methods and programs
JP2020071605A (en) Data analysis device, data analysis system, data analysis method, and program
JP7159135B2 (en) Program, information processing method and information processing apparatus
JP6953567B2 (en) Information processing equipment, information processing methods and programs
US20170132668A1 (en) Methods for posting availability of a trucker
JP7200318B2 (en) Information processing device, information processing method and program
JP6703933B2 (en) Distribution device, distribution method, and distribution program
JP7475300B2 (en) Information processing device, information processing method, and information processing program
JP6310141B1 (en) Real estate property information display system
JP2022144312A (en) Information processing device, information processing method, and information processing program
CN118094003A (en) Activity recommendation method, device, electronic equipment and medium
CN112308598A (en) Display content reading method and device, storage medium and electronic equipment