CN112308598A - Display content reading method and device, storage medium and electronic equipment - Google Patents

Display content reading method and device, storage medium and electronic equipment Download PDF

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Publication number
CN112308598A
CN112308598A CN202010873826.4A CN202010873826A CN112308598A CN 112308598 A CN112308598 A CN 112308598A CN 202010873826 A CN202010873826 A CN 202010873826A CN 112308598 A CN112308598 A CN 112308598A
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information
time
tag
server
display board
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张弘
郭星汉
贾浩
林春晓
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Nielsen CCdata Media Research Co Ltd
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Nielsen CCdata Media Research Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0029—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device the arrangement being specially adapted for wireless interrogation of grouped or bundled articles tagged with wireless record carriers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

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  • Strategic Management (AREA)
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  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The disclosure relates to a method and a device for reading display contents, a storage medium and electronic equipment, relating to the technical field of electronic information and applied to a display board, wherein the method comprises the following steps: the method comprises the steps of determining whether tag information sent by an electronic tag arranged in a first preset area is acquired or not, wherein the tag information is used for identifying display content of a display board, if the tag information is acquired, sending the tag information, first time for acquiring the tag information and position information of the display board to an information receiving device located in a second preset area, so that the information receiving device sends the tag information, the first time and the position information to a server, and the server is used for determining whether the display content is correct or not according to the tag information, the first time and the position information. The display content of the display board is determined through the electronic tag, and the relevant information of the display content is sent to the server through the information receiving device, so that the server can verify the display content, and the efficiency and the accuracy of reading the display content can be improved.

Description

Display content reading method and device, storage medium and electronic equipment
Technical Field
The present disclosure relates to the field of electronic information technologies, and in particular, to a method and an apparatus for reading display content, a storage medium, and an electronic device.
Background
With the continuous development of electronic information technology, enterprises and merchants have increasingly invested in advertisements. When advertising is carried out by advertisers, specified advertisements can be posted in corresponding time periods through various display boards, such as billboards, information columns and the like. In order to avoid the problem that economic benefits of enterprises and merchants are damaged due to the fact that advertisements are posted wrongly, replaced untimely and the posting time is not up to standard, after the advertisements are put in, the advertisements posted on the display board can be monitored to judge whether the displayed advertisements are correct or not. In general, monitoring personnel take pictures of advertisements on each display board, and display contents of each display board are determined according to the taken pictures, so that a large amount of manpower is consumed, and the efficiency is low. Moreover, when the monitoring personnel is far away from the display board (for example, the display board is located near a highway or a viaduct), it is difficult to acquire clear photos, and the efficiency and accuracy of acquiring the display content are further reduced.
Disclosure of Invention
The disclosure aims to provide a method and a device for reading display content, a storage medium and an electronic device, which are used for solving the problems of low efficiency and low accuracy of obtaining the display content in the prior art.
In order to achieve the above object, according to a first aspect of the embodiments of the present disclosure, there is provided a method for reading display contents, applied to a display board, the method including:
determining whether tag information sent by an electronic tag arranged in a first preset area is acquired or not, wherein the tag information is used for identifying display contents of the display board;
if the tag information is acquired, the tag information, the first time for acquiring the tag information and the position information of the display board are sent to an information receiving device located in a second preset area, so that the information receiving device sends the tag information, the first time and the position information to a server, and the server is used for determining whether the display content is correct or not according to the tag information, the first time and the position information.
Optionally, before the determining whether the tag information sent by the electronic tag set in the first preset area is acquired, the method further includes:
and transmitting a radio frequency signal with a specified frequency so that the electronic tag transmits the tag information in response to the radio frequency signal.
Optionally, the method further comprises:
if the tag information is not acquired, determining a second time when the tag information is not acquired for the first time;
and sending the second time and the position information to the information receiving device so that the information receiving device sends the second time and the position information to the server, and the server is further used for determining whether the replacement time of the display content is correct or not according to the second time and the position information.
According to a second aspect of the embodiments of the present disclosure, there is provided a method for reading display content, applied to an information receiving apparatus, the method including:
receiving label information sent by a display board, first time for obtaining the label information and first position information of the display board, wherein the label information is obtained by the display board and sent by an electronic label arranged in a first preset area, and the label information is used for marking display contents of the display board;
and sending the label information, the first time and the first position information to a server so that the server can determine whether the display content is correct or not according to the label information, the first time and the first position information.
Optionally, the method further comprises:
sending the second position information of the information receiving device to the server so that the server generates an action track of the information receiving device according to the second position information; or,
and generating the action track according to the second position information, and sending the action track to the server.
Optionally, the method further comprises:
receiving second time and the first position information sent by the display board, wherein the second time is determined when the label information is not acquired for the first time under the condition that the label information is not acquired by the display board;
and sending the second time and the first position information to the server so that the server can determine whether the replacement time of the display content is correct or not according to the second time and the first position information.
According to a third aspect of the embodiments of the present disclosure, there is provided a display content reading apparatus applied to a display board, the apparatus including:
the display board comprises a first determining module, a second determining module and a display module, wherein the first determining module is used for determining whether to acquire label information sent by an electronic label arranged in a first preset area, and the label information is used for marking the display content of the display board;
the first sending module is used for sending the tag information, the first time for obtaining the tag information and the position information of the display board to an information receiving device located in a second preset area if the tag information is obtained, so that the information receiving device sends the tag information, the first time and the position information to a server, and the server is used for determining whether the display content is correct or not according to the tag information, the first time and the position information.
Optionally, the apparatus further comprises:
and a second sending module, configured to send a radio frequency signal with a specified frequency before the determination of whether to acquire the tag information sent by the electronic tag in the first preset area, so that the electronic tag sends the tag information in response to the radio frequency signal.
Optionally, the apparatus further comprises:
the second determining module is used for determining second time when the label information is not acquired for the first time if the label information is not acquired;
the first sending module is further configured to send the second time and the location information to the information receiving device, so that the information receiving device sends the second time and the location information to the server, and the server is further configured to determine whether the time for replacing the display content is correct according to the second time and the location information.
According to a fourth aspect of the embodiments of the present disclosure, there is provided a reading apparatus for displaying content, applied to an information receiving apparatus, the apparatus including:
the display board comprises a receiving module, a display module and a display module, wherein the receiving module is used for receiving label information sent by a display board, first time for obtaining the label information and first position information of the display board, the label information is obtained by the display board and sent by an electronic label arranged in a first preset area, and the label information is used for identifying display contents of the display board;
and the sending module is used for sending the label information, the first time and the first position information to a server so that the server can determine whether the display content is correct or not according to the label information, the first time and the first position information.
Optionally, the sending module is further configured to:
sending the second position information of the information receiving device to the server so that the server generates an action track of the information receiving device according to the second position information; or generating the action track according to the second position information, and sending the action track to the server.
Optionally, the receiving module is further configured to:
receiving second time and the first position information sent by the display board, wherein the second time is determined when the label information is not acquired for the first time under the condition that the label information is not acquired by the display board;
the sending module is further configured to send the second time and the first location information to the server, so that the server determines whether the replacement time of the display content is correct according to the second time and the first location information.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, on which a computer program is stored, which when executed by a processor, performs the steps of the method described in the first aspect of embodiments of the present disclosure.
According to a sixth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the method described in the second aspect of embodiments of the present disclosure.
According to a seventh aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:
a memory having a computer program stored thereon;
a processor for executing the computer program in the memory to implement the steps of the method in the first aspect of an embodiment of the disclosure.
According to an eighth aspect of embodiments of the present disclosure, there is provided an electronic apparatus including:
a memory having a computer program stored thereon;
a processor for executing the computer program in the memory to implement the steps of the method in the second aspect of the embodiments of the present disclosure.
According to the technical scheme, the display board firstly determines whether the label information sent by the electronic label arranged in the first preset area is acquired, wherein the label information is used for identifying the display content of the display board, if the label information is acquired, the label information, the first time for acquiring the label information and the position information of the display board are sent to the information receiving device located in the second preset area, and then the label information, the first time and the position information are sent to the server by the information receiving device, so that the server determines whether the display content is correct according to the label information, the first time and the position information. The display content of the display board is determined through the electronic tag, and the relevant information of the display content is sent to the server through the information receiving device, so that the server can verify the display content, the realization is simple, the efficiency and the accuracy of reading the display content can be improved, and the transmission range of the information is enlarged.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows.
Drawings
The accompanying drawings, which are included to provide a further understanding of the disclosure and are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the description serve to explain the disclosure without limiting the disclosure. In the drawings:
FIG. 1 is a flow chart illustrating a method of reading presentation content in accordance with an exemplary embodiment;
FIG. 2 is a flow chart illustrating another method of reading presentation content in accordance with an exemplary embodiment;
FIG. 3 is a flow chart illustrating another method of reading presentation content in accordance with an exemplary embodiment;
FIG. 4 is a flow diagram illustrating a method of reading presentation content in accordance with an exemplary embodiment;
FIG. 5 is a flow chart illustrating another method of reading presentation content in accordance with an exemplary embodiment;
FIG. 6 is a flow chart illustrating another method of reading presentation content in accordance with an exemplary embodiment;
FIG. 7 is a block diagram illustrating a content-presenting reading apparatus in accordance with an exemplary embodiment;
FIG. 8 is a block diagram illustrating another content-presenting reading device, according to an example embodiment;
FIG. 9 is a block diagram illustrating another content-presenting reading device, according to an example embodiment;
FIG. 10 is a block diagram illustrating a content-presenting reading apparatus in accordance with an exemplary embodiment;
FIG. 11 is a block diagram illustrating an electronic device in accordance with an example embodiment.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of methods and apparatus consistent with certain aspects of the present disclosure, as detailed in the appended claims.
Before introducing the method, the apparatus, the storage medium, and the electronic device for reading the display content provided by the present disclosure, an application scenario related to each embodiment of the present disclosure is first introduced. The application scenario may include a display board, an information receiving device, and a server. The display board can be a billboard, an information column and the like, and the display board can send information to the information receiving device through the wireless communication technology. The information receiving device may be a mobile terminal such as a smart phone, a tablet computer, a PDA (Personal Digital Assistant, chinese), a portable computer, or the like. The information receiving apparatus may transmit the information to the server through a wireless communication technology. The Wireless communication technology may be, for example, WLAN (english: Wireless Local Area Network, chinese: Wireless Local Area Network), bluetooth, ZigBee (chinese: ZigBee protocol), or the like. The server may include, but is not limited to: an entity server, a server cluster or a cloud server, etc.
Fig. 1 is a flowchart illustrating a method for reading a display content according to an exemplary embodiment, where the method is applied to a display board, as shown in fig. 1, and includes the following steps:
step 101, determining whether to acquire tag information sent by an electronic tag arranged in a first preset area, wherein the tag information is used for identifying display contents of the display board.
For example, when advertising is carried out, the advertisement can be posted on a display board, and the advertisement is displayed through the display board. Or when the information is notified, the notification can be posted on a display board, and the notification is displayed through the display board. The display content is the content displayed by the advertisement or the notification. When the installer posts the advertisement or the notification on the display board, the electronic tag corresponding to the advertisement or the notification can be arranged at the designated position of the display board according to the preset installation specification. The electronic tag is issued by a supplier of the electronic tag after passing the examination and approval of the advertisement or the notice. The electronic Tag may be an Active Tag (english: Active Tag) or a Passive Tag (english: Passive Tag) based on an RFID (Radio Frequency Identification, chinese: Radio Frequency Identification) technology. The designated position may be, for example, a left position of the upper frame of the display board, a middle position of the lower frame of the display board, or a position such as a position within the first preset area corresponding to the tag reading device provided on the display board. The electronic tag may be pre-stored with tag information, and the display board may obtain the tag information sent by the electronic tag set in the first preset area. For example, the tag information may be obtained by a tag reading device provided on the display board. After the tag reading device is arranged on the display board, an installer can set the electronic tag corresponding to the advertisement in a first preset area of the tag reading device when replacing the advertisement, so that the problem that the electronic tag cannot acquire tag information due to the fact that the distance between the electronic tag and the tag reading device is too large is avoided. The first predetermined area may be a circle having a radius of a specified length (e.g., 15cm) from the center of the tag reading device. The display content, the display position, the advertisement type, the advertisement schedule, the advertiser and the like on the display board can be identified through the label information. The tag information may be, for example, identification codes of advertisements or notifications, and the identification code of each advertisement or notification is unique, i.e., each advertisement or notification corresponds to its identification code one-to-one.
And 102, if the label information is acquired, sending the label information, the first time for acquiring the label information and the position information of the display board to an information receiving device located in a second preset area, so that the information receiving device sends the label information, the first time and the position information to a server, and the server is used for determining whether the display content is correct according to the label information, the first time and the position information.
For example, the tag information may be acquired through an antenna provided on the tag reading apparatus. If the tag information is acquired to indicate that the display content exists on the display board, the tag information may be stored in the first storage module of the tag reading device, and then the position information of the display board is continuously acquired, where the position information of the display board may be stored in the first storage module in advance when the display board is installed, or may be determined by a positioning device arranged on the display board. And then determining the first time for acquiring the label information, and storing the first time to the first storage module. The tag information, the first time and the location information may then be transmitted to an information receiving device located within a second predetermined area through a wireless communication module of the tag reading device. If the tag information is not acquired, it is indicated that the display content does not exist on the display board, and the display board is an empty display board. The first storage module may include, for example, a RAM (Random Access Memory, chinese), a Flash (Flash Memory, chinese), and the like. The position information may be acquired by Positioning devices such as a radar (e.g., a millimeter wave radar and a microwave radar), a GPS (Global Positioning System, chinese), a BDS (BeiDou Navigation Satellite System, chinese), and the like, which are provided on the display panel. The first time may be a time determined by a processor of the tag reading device. The Processor may be, for example, a CPU (Central Processing Unit), a DSP (Digital Signal Processor), an NPU (embedded Neural network Processor), or the like.
The information receiving device may be provided on a vehicle, for example. The tag reading device may acquire the position of the information receiving device by radar, GPS, BDS, or the like provided on the information receiving device. When the horizontal straight-line distance between the information receiving device and the tag reading device is smaller than a preset distance threshold (for example, 200m), it indicates that the information receiving device is located in the second preset area, and then the information receiving device can receive the information when the tag reading device transmits the information to the information receiving device. At this time, if the tag reading device acquires the tag information, the first time and the location information may be sent to the information receiving device, and the wireless communication module of the information receiving device receives the tag information, the first time and the location information. The tag reading device can also send the tag information, the first time and the position information outwards at regular intervals, and when the information receiving device enters a second preset area, the tag information, the first time and the position information can be received. In another implementation, when entering the second preset area, the information receiving apparatus may send a request signal (e.g., a high-level signal) for requesting to acquire the tag information, the first time, and the location information to the tag reading apparatus, and the tag reading apparatus may send the tag information, the first time, and the location information to the information receiving apparatus according to the received request signal. When sending information to the information receiving device, the tag reading device may directly send the tag information, the first time and the location information to the information receiving device, or may encrypt and/or compress the tag information, the first time and the location information according to a preset rule, and then send the processed information to the information receiving device, which is not limited in this disclosure.
After receiving the tag information, the first time and the position information, the information receiving device can directly send the tag information, the first time and the position information to the server, or can display the tag information, the first time and the position information through an HMI (Human Machine Interface, Chinese) of the information receiving device, then after receiving a confirmation instruction sent by an operator, send the tag information, the first time and the position information to the server, and receive the tag information, the first time and the position information by the server. After the server receives the label information, the first time and the position information, whether the display content is correct can be verified according to the label information, the first time and the position information. Specifically, the server may search the advertisement schedule and the display position of the advertisement corresponding to the tag information in a preset database according to the tag information. The advertisement schedule includes the up-new time and the down-time of the advertisement. If the first time is consistent with the schedule of the advertisement (i.e. the first time is the time between the last new time and the next time), and the position information is consistent with the display position, it can be determined that the display content is correct. If the first time is not consistent with the schedule of the advertisement (i.e., the first time is not a time between the last new time and the next time), and/or the location information is not consistent with the presentation location, then a presentation error may be determined. After the server completes the verification of the displayed content, the verification result (e.g., "correct" or "wrong"), the first time and the location information can be stored according to the identification information, so that the enterprise or the merchant can obtain the verification result.
In summary, in the present disclosure, a display board first determines whether to acquire tag information sent by an electronic tag disposed in a first preset area, where the tag information is used to identify display content of the display board, and if the tag information is acquired, the tag information, a first time for acquiring the tag information, and location information of the display board are sent to an information receiving device located in a second preset area, and then the information receiving device sends the tag information, the first time, and the location information to a server, so that the server determines whether the display content is correct according to the tag information, the first time, and the location information. The display content of the display board is determined through the electronic tag, and the relevant information of the display content is sent to the server through the information receiving device, so that the server can verify the display content, the realization is simple, the efficiency and the accuracy of reading the display content can be improved, and the transmission range of the information is enlarged.
Fig. 2 is a flowchart illustrating another method for reading presentation content according to an exemplary embodiment, where, as shown in fig. 2, before step 101, the method further includes:
and 103, transmitting a radio frequency signal with a specified frequency, so that the electronic tag responds to the radio frequency signal and transmits tag information.
For example, a radio frequency signal of a specified frequency may be transmitted by the tag reading device before determining whether tag information is acquired. The frequency of the radio frequency signal may be, for example, 13.56MHz, 433MHz, 915MHz, etc., which is not specifically limited by this disclosure. After receiving the radio frequency signal, the electronic tag may respond to the radio frequency signal to send tag information to the tag reading device. In this way, the tag reading device can acquire the tag information when the electronic tag exists in the first preset area.
Fig. 3 is a flowchart illustrating another method for reading presentation content according to an exemplary embodiment, where the method further includes, as shown in fig. 3:
and step 104, if the label information is not acquired, determining a second time when the label information is not acquired for the first time.
And 105, sending the second time and position information to the information receiving device so that the information receiving device sends the second time and position information to the server, wherein the server is further used for determining whether the replacement time of the display content is correct or not according to the second time and position information.
For example, if the tag information is not acquired, it is indicated that there is no display content on the display board, and the display board is an empty display board, a second time when the tag information is not acquired for the first time may be determined, and the second time is stored in the first storage module, and the location information is acquired at the same time. The second time and location information is then transmitted to the information receiving device, which receives the second time and location information. When sending information to the information receiving device, the tag reading device may directly send the second time and location information to the information receiving device, or may encrypt and/or compress the second time and location information according to a preset rule, and then send the processed information to the information receiving device, which is not limited in this disclosure. After receiving the second time and position information, the information receiving device can directly send the second time and position information to the server, or can display the second time and position information through the HMI, and then after receiving the confirmation instruction, sends the second time and position information to the server, and the server receives the second time and position information.
After receiving the second time and location information, the server may determine whether the replacement time of the display content is correct according to the second time and location information. Specifically, when the server receives the second time, it may be determined that the display content of the display board corresponding to the position information changes, and then the server may continue to query the tag information sent by the display board received before the second time, and then determine the advertisement schedule of the advertisement according to the tag information. If the second time coincides with the advertisement schedule, it can be determined that the replacement time of the presentation content is correct. If the second time is not consistent with the advertisement schedule, it may be determined that the replacement time of the presentation is incorrect. The second time is consistent with the schedule of the advertisement, and it can be understood that the second time is not beyond the preset time range (e.g. 2h) compared with the time of the advertisement being off-shelf. Similarly, the second time is inconsistent with the schedule of the advertisement, and is understood to be the second time exceeding a preset time range (e.g., 2h) compared with the time of the advertisement being off-shelf. After determining whether the replacement time of the display content is correct, the server may store the determination result (e.g., "correct" or "wrong") at a second time according to the identification information, so that the enterprise or the merchant can obtain the determination result.
In summary, in the present disclosure, a display board first determines whether to acquire tag information sent by an electronic tag disposed in a first preset area, where the tag information is used to identify display content of the display board, and if the tag information is acquired, the tag information, a first time for acquiring the tag information, and location information of the display board are sent to an information receiving device located in a second preset area, and then the information receiving device sends the tag information, the first time, and the location information to a server, so that the server determines whether the display content is correct according to the tag information, the first time, and the location information. The display content of the display board is determined through the electronic tag, and the relevant information of the display content is sent to the server through the information receiving device, so that the server can verify the display content, the realization is simple, the efficiency and the accuracy of reading the display content can be improved, and the transmission range of the information is enlarged.
Fig. 4 is a flowchart illustrating a reading method of presentation contents according to an exemplary embodiment, and the method is applied to an information receiving apparatus, as shown in fig. 4, and includes the following steps:
step 201, receiving label information sent by a display board, first time for obtaining the label information, and first position information of the display board, where the label information is information obtained by the display board and sent by an electronic label set in a first preset area, and the label information is used for identifying display content of the display board.
For example, the wireless communication module of the information receiving device may receive the tag information sent by the display board, the first time for obtaining the tag information, and the first position information of the display board. The display board may display advertisements or notifications. The display content is the content displayed by the advertisement or the notification. The tag information is information sent by an electronic tag arranged in a first preset area and acquired by the display board. The electronic tag is issued by a supplier of the electronic tag after passing the examination and approval of the advertisement or the notice. The electronic tags may be active tags or passive tags based on RFID technology. When the installer posts the advertisement or the notification on the display board, the electronic tag corresponding to the advertisement or the notification can be arranged at the designated position of the display board according to the preset installation specification. The designated position may be, for example, a left position of the upper frame of the display board, a middle position of the lower frame of the display board, or a position such as a position within the first preset area corresponding to the tag reading device provided on the display board. The electronic tag is stored with tag information in advance, and the display board can acquire the tag information sent by the electronic tag arranged in the first preset area. For example, the tag information may be obtained by a tag reading device provided on the display board. After the tag reading device is arranged on the display board, an installer can set the electronic tag corresponding to the advertisement in a first preset area of the tag reading device when replacing the advertisement, so that the problem that the electronic tag cannot acquire tag information due to the fact that the distance between the electronic tag and the tag reading device is too large is avoided. The first predetermined area may be a circle having a radius of a specified length (e.g., 15cm) from the center of the tag reading device. The display content, the display position, the advertisement type, the advertisement schedule, the advertiser and the like on the display board can be identified through the label information. The tag information may be, for example, identification codes of advertisements or notifications, and the identification code of each advertisement or notification is unique, i.e., each advertisement or notification corresponds to its identification code one-to-one. The first time may be a time determined by a processor of the tag reading device, such as a CPU, DSP, NPU, etc. The first location information may be pre-stored in the first storage module of the tag reading device when the display board is mounted, or may be determined by a positioning device provided on the display board. The positioning device may be, for example, a radar (e.g., millimeter wave radar, microwave radar), a GPS, a BDS, or the like.
Step 202, sending the tag information, the first time and the first location information to a server, so that the server determines whether the display content is correct according to the tag information, the first time and the first location information.
For example, after receiving the tag information, the first time and the first location information, the information receiving device may directly send the tag information, the first time and the first location information to the server, or may display the tag information, the first time and the first location information through an HMI of the information receiving device, and then send the tag information, the first time and the first location information to the server after receiving a confirmation instruction sent by an operator, and the server receives the tag information, the first time and the first location information. The confirmation instruction may be an instruction sent by an operator pressing a preset confirmation button, the confirmation button may be a physical button on the information receiving apparatus or a virtual button on a display screen of the information receiving apparatus, and the operator presses the physical button or touches the virtual button, that is, sends the confirmation instruction to the information receiving apparatus. Furthermore, the operator can also send a specified voice (for example, "confirm sending") or a specified gesture (for example, drawing a V gesture), and after a sound acquisition device (for example, a microphone or the like) or an image acquisition device (for example, a camera or the like) of the information receiving device acquires the specified voice or the specified gesture, the operator can send a confirmation instruction to the information receiving device. Further, after the information receiving device receives the tag information, the first time and the first position information, the tag information, the first time and the first position information can be stored in the second storage module so as to be convenient for an operator to view. The second storage module may comprise, for example, RAM, Flash, etc.
After the server receives the tag information, the first time and the first position information, whether the display content is correct or not can be verified according to the tag information, the first time and the first position information. Specifically, the server may search the advertisement schedule and the display position of the advertisement corresponding to the tag information in a preset database according to the tag information. The advertisement schedule includes the up-new time and the down-time of the advertisement. If the first time is consistent with the schedule of the advertisement (i.e. the first time is the time between the last new time and the next time), and the first position information is consistent with the display position, it can be determined that the display content is correct. If the first time is not consistent with the schedule of the advertisement (i.e., the first time is not a time between the last new time and the next time), and/or the first location information is not consistent with the presentation location, then a presentation error may be determined. After the server completes the verification of the displayed content, the verification result (e.g., "correct" or "wrong"), the first time and the first location information may be stored according to the tag information, so that the enterprise or the merchant may obtain the verification result.
To sum up, the information receiving device in this disclosure firstly receives the tag information sent by the display board, acquires the first time of the tag information and the first position information of the display board, wherein the tag information is acquired by the display board, the information sent by the electronic tag set in the first preset area is used for identifying the display content of the display board, and then the tag information, the first time and the first position information are sent to the server, so that the server determines whether the display content is correct according to the tag information, the first time and the first position information. The display content of the display board is determined through the electronic tag, and the relevant information of the display content is sent to the server through the information receiving device, so that the server can verify the display content, the realization is simple, the efficiency and the accuracy of reading the display content can be improved, and the transmission range of the information is enlarged.
Fig. 5 is a flowchart illustrating another method for reading presentation content according to an exemplary embodiment, where as shown in fig. 5, the method further includes:
and step 203, sending the second position information of the information receiving device to the server so that the server generates the action track of the information receiving device according to the second position information. Or,
and step 204, generating an action track according to the second position information, and sending the action track to a server.
For example, the information receiving device may be disposed on a vehicle, and during the movement of the information receiving device, the second position information of the information receiving device may be acquired in real time by a positioning device such as a radar, a GPS, or a BDS on the information receiving device, and then the second position information may be transmitted to the server, and the server may receive the second position information. After receiving the second location information, the server may generate an action trajectory of the information receiving apparatus according to the second location information. Therefore, when the server finishes reading the display contents of the display boards, the verification result of each display board can be displayed by combining the action track, so that the verification result displayed by the server is more comprehensive and visual. In another implementation, the information receiving apparatus may generate an action track according to the second location information obtained in real time, and then send the action track to the server when a duration that the second location information remains unchanged exceeds a preset duration (for example, 10min), which is not specifically limited by the present disclosure.
Fig. 6 is a flowchart illustrating another method for reading presentation content according to an exemplary embodiment, where as shown in fig. 6, the method further includes:
step 205, receiving a second time and first position information sent by the display board, where the second time is a time when the display board does not acquire the tag information, which is determined to be the first time when the tag information is not acquired.
And step 206, sending the second time and the first position information to the server, so that the server determines whether the replacement time of the display content is correct or not according to the second time and the first position information.
For example, the information receiving device may further receive the second time and the first position information transmitted by the display board. And the second time is the time when the display board does not acquire the label information for the first time. After receiving the second time and the first location information, the information receiving device may directly send the second time and the first location information to the server, or may display the second time and the first location information through the HMI, and then send the second time and the first location information to the server after receiving the confirmation instruction, and the server receives the second time and the first location information. Further, after the information receiving device receives the second time and the first position information, the second time and the first position information can be stored in the second storage module for the operator to view.
After receiving the second time and the first location information, the server may determine whether the replacement time of the display content is correct according to the second time and the first location information. Specifically, when the server receives the second time, it may be determined that the display content of the display board corresponding to the first location information changes, and then the server may continue to query the tag information sent by the display board received before the second time, and then determine the advertisement schedule of the advertisement according to the tag information. If the second time coincides with the advertisement schedule, it can be determined that the replacement time of the presentation content is correct. If the second time is not consistent with the advertisement schedule, it may be determined that the replacement time of the presentation is incorrect. The second time is consistent with the schedule of the advertisement, and it can be understood that the second time is not beyond the preset time range (e.g. 2h) compared with the time of the advertisement being off-shelf. Similarly, the second time is inconsistent with the schedule of the advertisement, and is understood to be the second time exceeding a preset time range (e.g., 2h) compared with the time of the advertisement being off-shelf. After determining whether the replacement time of the display content is correct, the server may store the determination result (e.g., "correct" or "wrong") at a second time according to the identification information, so that the enterprise or the merchant can obtain the determination result.
To sum up, the information receiving device in this disclosure firstly receives the tag information sent by the display board, acquires the first time of the tag information and the first position information of the display board, wherein the tag information is acquired by the display board, the information sent by the electronic tag set in the first preset area is used for identifying the display content of the display board, and then the tag information, the first time and the first position information are sent to the server, so that the server determines whether the display content is correct according to the tag information, the first time and the first position information. The display content of the display board is determined through the electronic tag, and the relevant information of the display content is sent to the server through the information receiving device, so that the server can verify the display content, the realization is simple, the efficiency and the accuracy of reading the display content can be improved, and the transmission range of the information is enlarged.
Fig. 7 is a block diagram illustrating a reading apparatus for exhibition contents according to an exemplary embodiment, and as shown in fig. 7, the apparatus 300 is applied to a display board, and includes:
the first determining module 301 is configured to determine whether to acquire tag information sent by an electronic tag set in a first preset area, where the tag information is used to identify display content of a display board.
The first sending module 302 is configured to send the tag information, the first time for obtaining the tag information, and the position information of the display board to an information receiving device located in a second preset area if the tag information is obtained, so that the information receiving device sends the tag information, the first time, and the position information to a server, and the server is configured to determine whether the display content is correct according to the tag information, the first time, and the position information.
Fig. 8 is a block diagram illustrating another apparatus for reading a presentation according to an exemplary embodiment, and as shown in fig. 8, the apparatus 300 further includes:
the second sending module 303 is configured to send a radio frequency signal with a specified frequency before determining whether to acquire tag information sent by an electronic tag in the first preset area, so that the electronic tag sends the tag information in response to the radio frequency signal.
Fig. 9 is a block diagram illustrating another apparatus for reading a presentation according to an exemplary embodiment, and as shown in fig. 9, the apparatus 300 further includes:
the second determining module 304 is configured to determine, if the tag information is not obtained, a second time when the tag information is not obtained for the first time.
The first sending module 302 is further configured to send the second time and location information to the information receiving apparatus, so that the information receiving apparatus sends the second time and location information to the server, and the server is further configured to determine whether the replacement time of the display content is correct according to the second time and location information.
With regard to the apparatus in the above-described embodiment, the specific manner in which each part performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.
In summary, in the present disclosure, a display board first determines whether to acquire tag information sent by an electronic tag disposed in a first preset area, where the tag information is used to identify display content of the display board, and if the tag information is acquired, the tag information, a first time for acquiring the tag information, and location information of the display board are sent to an information receiving device located in a second preset area, and then the information receiving device sends the tag information, the first time, and the location information to a server, so that the server determines whether the display content is correct according to the tag information, the first time, and the location information. The display content of the display board is determined through the electronic tag, and the relevant information of the display content is sent to the server through the information receiving device, so that the server can verify the display content, the realization is simple, the efficiency and the accuracy of reading the display content can be improved, and the transmission range of the information is enlarged.
Fig. 10 is a block diagram illustrating a content reading apparatus according to an exemplary embodiment, and as shown in fig. 10, the apparatus 400 is applied to an information receiving apparatus, and includes:
the receiving module 401 is configured to receive tag information sent by the display board, first time for obtaining the tag information, and first position information of the display board, where the tag information is obtained by the display board and is sent by an electronic tag set in a first preset area, and the tag information is used to identify display content of the display board.
A sending module 402, configured to send the tag information, the first time, and the first location information to a server, so that the server determines whether the display content is correct according to the tag information, the first time, and the first location information.
Optionally, the sending module 402 is further configured to:
and sending the second position information of the information receiving device to the server so that the server generates the action track of the information receiving device according to the second position information. Or generating an action track according to the second position information and sending the action track to the server.
Optionally, the receiving module 401 is further configured to:
and receiving second time and first position information sent by the display board, wherein the second time is determined when the display board does not acquire the tag information for the first time.
The sending module 402 is further configured to send the second time and the first location information to the server, so that the server determines whether the replacement time of the display content is correct according to the second time and the first location information.
With regard to the apparatus in the above-described embodiment, the specific manner in which each part performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.
To sum up, the information receiving device in this disclosure firstly receives the tag information sent by the display board, acquires the first time of the tag information and the first position information of the display board, wherein the tag information is acquired by the display board, the information sent by the electronic tag set in the first preset area is used for identifying the display content of the display board, and then the tag information, the first time and the first position information are sent to the server, so that the server determines whether the display content is correct according to the tag information, the first time and the first position information. The display content of the display board is determined through the electronic tag, and the relevant information of the display content is sent to the server through the information receiving device, so that the server can verify the display content, the realization is simple, the efficiency and the accuracy of reading the display content can be improved, and the transmission range of the information is enlarged.
Fig. 11 is a block diagram illustrating an electronic device 500 in accordance with an example embodiment. As shown in fig. 11, the electronic device 500 may include: a processor 501 and a memory 502. The electronic device 500 may also include one or more of a multimedia component 503, an input/output (I/O) interface 504, and a communication component 505.
The processor 501 is configured to control the overall operation of the electronic device 500, so as to complete all or part of the steps in the above-mentioned method for reading the display content. The memory 502 is used to store various types of data to support operation at the electronic device 500, such as instructions for any application or method operating on the electronic device 500 and application-related data, such as contact data, messaging, pictures, audio, video, and so forth. The Memory 502 may be implemented by any type of volatile or non-volatile Memory device or combination thereof, such as Static Random Access Memory (SRAM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Erasable Programmable Read-Only Memory (EPROM), Programmable Read-Only Memory (PROM), Read-Only Memory (ROM), magnetic Memory, flash Memory, magnetic disk or optical disk. The multimedia component 503 may include a screen and an audio component. Wherein the screen may be, for example, a touch screen and the audio component is used for outputting and/or inputting audio signals. For example, the audio component may include a microphone for receiving external audio signals. The received audio signal may further be stored in the memory 502 or transmitted through the communication component 505. The audio assembly also includes at least one speaker for outputting audio signals. The I/O interface 504 provides an interface between the processor 501 and other interface modules, such as a keyboard, mouse, buttons, etc. These buttons may be virtual buttons or physical buttons. The communication component 505 is used for wired or wireless communication between the electronic device 500 and other devices. Wireless Communication, such as Wi-Fi, bluetooth, Near Field Communication (NFC), 2G, 3G, 4G, NB-IOT, eMTC, or other 5G, etc., or a combination of one or more of them, which is not limited herein. The corresponding communication component 505 may thus comprise: Wi-Fi module, Bluetooth module, NFC module, etc.
In an exemplary embodiment, the electronic Device 500 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors or other electronic components, and is used for executing the above-mentioned method for reading the display contents.
In another exemplary embodiment, there is also provided a computer-readable storage medium including program instructions, which when executed by a processor, implement the steps of the above-described method of reading a presentation. For example, the computer readable storage medium may be the memory 502 comprising program instructions executable by the processor 501 of the electronic device 500 to perform the above-described method for reading the display content.
Although the preferred embodiments of the present disclosure have been described in detail with reference to the accompanying drawings, the present disclosure is not limited to the specific details of the embodiments, and other embodiments of the present disclosure can be easily conceived by those skilled in the art within the technical spirit of the present disclosure after considering the description and practicing the present disclosure, and all fall within the protection scope of the present disclosure.
It should be noted that the various technical features described in the above embodiments can be combined in any suitable way without contradiction, and in order to avoid unnecessary repetition, the disclosure does not need to be separately described in various possible combinations, and should be considered as the disclosure of the disclosure as long as the concepts of the disclosure are not violated.

Claims (10)

1. A method for reading display contents is applied to a display board, and comprises the following steps:
determining whether tag information sent by an electronic tag arranged in a first preset area is acquired or not, wherein the tag information is used for identifying display contents of the display board;
if the tag information is acquired, the tag information, the first time for acquiring the tag information and the position information of the display board are sent to an information receiving device located in a second preset area, so that the information receiving device sends the tag information, the first time and the position information to a server, and the server is used for determining whether the display content is correct or not according to the tag information, the first time and the position information.
2. The method according to claim 1, wherein before the determining whether the tag information sent by the electronic tag set in the first preset area is acquired, the method further comprises:
and transmitting a radio frequency signal with a specified frequency so that the electronic tag transmits the tag information in response to the radio frequency signal.
3. The method of claim 1, further comprising:
if the tag information is not acquired, determining a second time when the tag information is not acquired for the first time;
and sending the second time and the position information to the information receiving device so that the information receiving device sends the second time and the position information to the server, and the server is further used for determining whether the replacement time of the display content is correct or not according to the second time and the position information.
4. A reading method of display content is applied to an information receiving device, and the method comprises the following steps:
receiving label information sent by a display board, first time for obtaining the label information and first position information of the display board, wherein the label information is obtained by the display board and sent by an electronic label arranged in a first preset area, and the label information is used for marking display contents of the display board;
and sending the label information, the first time and the first position information to a server so that the server can determine whether the display content is correct or not according to the label information, the first time and the first position information.
5. The method of claim 4, further comprising:
sending the second position information of the information receiving device to the server so that the server generates an action track of the information receiving device according to the second position information; or,
and generating the action track according to the second position information, and sending the action track to the server.
6. The method of claim 4, further comprising:
receiving second time and the first position information sent by the display board, wherein the second time is determined when the label information is not acquired for the first time under the condition that the label information is not acquired by the display board;
and sending the second time and the first position information to the server so that the server can determine whether the replacement time of the display content is correct or not according to the second time and the first position information.
7. A display content reading apparatus, applied to a display board, the apparatus comprising:
the display board comprises a first determining module, a second determining module and a display module, wherein the first determining module is used for determining whether to acquire label information sent by an electronic label arranged in a first preset area, and the label information is used for marking the display content of the display board;
the first sending module is used for sending the tag information, the first time for obtaining the tag information and the position information of the display board to an information receiving device located in a second preset area if the tag information is obtained, so that the information receiving device sends the tag information, the first time and the position information to a server, and the server is used for determining whether the display content is correct or not according to the tag information, the first time and the position information.
8. A reading apparatus for displaying contents, applied to an information receiving apparatus, the apparatus comprising:
the display board comprises a receiving module, a display module and a display module, wherein the receiving module is used for receiving label information sent by a display board, first time for obtaining the label information and first position information of the display board, the label information is obtained by the display board and sent by an electronic label arranged in a first preset area, and the label information is used for identifying display contents of the display board;
and the sending module is used for sending the label information, the first time and the first position information to a server so that the server can determine whether the display content is correct or not according to the label information, the first time and the first position information.
9. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 3 or 4 to 6.
10. An electronic device, comprising:
a memory having a computer program stored thereon;
a processor for executing the computer program in the memory to carry out the steps of the method of any one of claims 1-3 or 4-6.
CN202010873826.4A 2020-08-26 2020-08-26 Display content reading method and device, storage medium and electronic equipment Pending CN112308598A (en)

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