TW201608533A - Information communication system, information communication device, and beacon device - Google Patents

Abstract

An information communication system (10) is provided with, for example, a digital signage device (1) and a communication terminal (3). The digital signage device (1) acquires identification information that makes it possible to identify first content that is displayed on a display unit (13) and transmits a beacon signal that includes the identification information that makes it possible to identify the first content. The communication terminal (3) acquires second content that corresponds to the identification information that is included in the received beacon signal from a database (43a) in which second content that is associated with the identification information that makes it possible to identify the first content is stored and causes the second content to be displayed on a display unit (35).

Description

Information communication system, information communication device and beacon device

The present invention relates to an information communication system, an information communication device, and a beacon device, and more particularly to an information communication system, an information communication device, and a beacon device that provide information associated with information displayed on a digital signage device to a communication terminal.

In recent years, an advertising medium using a display device and a digital technology, that is, a digital signage device, has been installed in the streets. One of the digital signage devices includes a reader having a plurality of display units and a plurality of display units, and a reader/writer that communicates with an IC tag built in the communication terminal, and a wireless communication unit that performs wireless communication. The information processing device (for example, refer to Patent Document 1).

In the information processing device described in Patent Document 1, the identification information is read from the communication terminal of the proximity reader by communication using electromagnetic waves (first wireless communication), and the communication terminal specified by the identification information is used. Corresponding contents are transmitted from the wireless communication unit to the communication terminal by wireless communication (second wireless communication) of Bluetooth (registered trademark). Thereby, the user can confirm the detailed information related to the guide displayed on the selected display unit by confirming the guide displayed on the plurality of display units and bringing the communication terminal close to the reader/writer provided on the selected display unit. Displayed on the communication terminal and confirmed.

[Previous Technical Literature] [Patent Literature]

[Patent Document 1] Japanese Patent No. 4984364

However, in the information processing device described in Patent Document 1, two-way communication is performed between the information processing device and the communication terminal. In the case of two-way communication, the user interested in the guide displayed on the display unit makes the detailed information related to the guide displayed on the display unit by performing the operation of bringing the communication terminal close to the reader/writer. Provided to the communication terminal. In other words, if the user does not make the communication terminal close to the reader/writer and does not perform an active operation in a state in which the two-way communication is possible, the detailed information related to the displayed guide cannot be obtained.

In view of such a situation, it is expected that the user can provide information related to advertisements or guides displayed on the digital signage device to the user without performing special operations.

An information communication system according to a first aspect of the present invention includes an information communication device that transmits a beacon signal, and a communication terminal that can receive the beacon signal.

The information communication device includes a digital signage unit that displays the first content, and an acquisition unit that acquires information corresponding to the first content displayed on the digital signage unit. Further, the information communication device includes a transmitting unit that transmits a beacon signal including information corresponding to the first content acquired by the obtaining unit.

The communication terminal includes a receiving unit that receives a beacon signal transmitted from the information communication device, and a display unit that displays the content. Further, the communication terminal includes a processing unit that executes processing corresponding to the information corresponding to the first content included in the beacon signal received by the receiving unit, and outputs the second content associated with the first content to Display section.

An information communication system according to a second aspect of the present invention includes an information communication device that transmits a beacon signal, and a server that can receive information included in the beacon signal through the communication terminal.

The information communication device includes a digital signage unit that displays the first content, and an acquisition unit that acquires identification information that identifies the first content displayed on the digital signage unit. Further, the information communication device includes: a transmitting unit that transmits the identifiable portion obtained by the obtaining unit The beacon signal of the identification information of the first content.

The server includes a database that memorizes a second content associated with the identification information that can identify the first content and is associated with the first content, and a communication unit that communicates with the communication terminal. Further, the server includes a processing unit that acquires the second content corresponding to the identification information received by the communication unit from the communication terminal from the database, and transmits the second content to the communication terminal via the communication unit.

An information communication apparatus according to a third aspect of the present invention includes: a digital kanban unit that displays content; and an acquisition unit that acquires information corresponding to content displayed on the digital kanban portion. Further, the method includes a transmitting unit that transmits a beacon signal including information corresponding to the content acquired by the obtaining unit.

A beacon apparatus according to a fourth aspect of the present invention includes: an acquisition unit communicably connected to the digital signage device that displays the content, and acquires information corresponding to the content displayed on the digital signage device. Further, the method includes a transmitting unit that transmits a beacon signal including information corresponding to the content acquired by the obtaining unit.

According to at least one embodiment of the present invention, the user can transmit information associated with the content displayed on the digital signage unit (or the digital signage device) to the communication terminal without performing special operations. Therefore, the user can provide information related to the content displayed on the digital signage unit (or the digital signage device) to the user without performing special operations.

1‧‧‧ digital kanban device

1A‧‧‧ digital signage device

1a‧‧‧Antenna

3‧‧‧Communication terminal

3A‧‧‧Communication terminal

4‧‧‧Server

5‧‧‧Internet

6‧‧‧ access point

10‧‧‧Information Communication System

10A‧‧‧Information Communication System

11‧‧‧Memory Department

11a‧‧‧Form

12‧‧‧Control Department

13‧‧‧Display Department

14‧‧‧Beacon Signal Transmission Department

15‧‧‧ Clock Generation Department

16‧‧‧ Input Department

20‧‧‧ beacon module

21‧‧‧Beacon Control Department

22‧‧‧Beacon Signal Transmission Department

23‧‧‧Memory Department

31‧‧‧Beacon Signal Receiving Department

32‧‧‧Server Communication Department

33‧‧‧Memory Department

33a‧‧ Related Data Database

34‧‧‧Processing Department

35‧‧‧Display Department

36‧‧‧ Input Department

37‧‧‧ Busbar

41‧‧‧Communication Department

42‧‧‧Processing Department

43‧‧‧ memory cells

43a‧‧ Related Data Database

51‧‧‧Beacon ID field

52‧‧‧Service ID field

53‧‧‧Display data field

61‧‧‧Beacon ID field

62‧‧‧Service ID field

63‧‧‧Related information field

S1~S5‧‧‧Steps

S11~S13‧‧‧Steps

S21~S24‧‧‧Steps

S31~S32‧‧‧Steps

S41~S47‧‧‧Steps

Fig. 1 is a schematic view showing an outline of an information communication system according to a first embodiment of the present invention.

Fig. 2 is a view showing the overall configuration of an information communication system according to a first embodiment of the present invention.

FIG. 3 is a view showing an example of a table including identification information (beacon ID, service ID) and display data included in the digital signage device according to the first embodiment of the present invention.

Figure 4 is a diagram showing the control of the digital signage device according to the first embodiment of the present invention. An explanatory diagram of an example of the input of the Ministry.

Fig. 5 is an explanatory view showing another example of the input of the control unit of the digital signage device according to the first embodiment of the present invention.

Fig. 6 is a view showing an example of a data structure of a related material database composed of identification information (beacon ID, service ID) and related materials included in the server according to the first embodiment of the present invention.

Fig. 7 is a flow chart showing the processing of the digital signage device according to the first embodiment of the present invention.

Fig. 8 is a flowchart showing the processing of the communication terminal according to the first embodiment of the present invention.

Fig. 9 is a flow chart showing the processing of the server in the first embodiment of the present invention.

Fig. 10 is a sequence diagram showing the processing of the information communication system according to the first embodiment of the present invention.

11 is an example of a display screen for displaying information related to a new product of a smart phone, and FIG. 11A is an example of a display screen displayed on the digital signage device, and FIG. 11B is an example of a display screen displayed on the communication terminal. .

12 is an example of a display screen for displaying information related to a newly published book, and FIG. 12A is an example of a display screen displayed on the digital signage device, and FIG. 12B is an example of a display screen displayed on the communication terminal.

13 is an example of a display screen for displaying information related to a restaurant, and FIG. 13A is an example of a display screen displayed on the digital signage device, and FIG. 13B is an example of a display screen displayed on the communication terminal.

Fig. 14 is a block diagram showing the internal structure of a digital signage device according to a second embodiment of the present invention.

Fig. 15 is an explanatory diagram for explaining an outline of an information communication system according to a third embodiment of the present invention.

<First embodiment>

Hereinafter, an example of the first embodiment of the present invention (the information communication system is constituted by a digital signage device, a communication terminal, and a server) will be described with reference to an additional drawing. In the drawings, the constituent elements that have substantially the same functions or constituents are denoted by the same reference numerals and the repeated description is omitted.

[Summary of Information Communication System]

Fig. 1 is a schematic view showing an outline of an information communication system according to a first embodiment of the present invention.

The information communication system 10 shown in FIG. 1 is composed of a digital signage device 1 (an example of an acquisition unit, a transmission unit, and a digital signage unit), a communication terminal 3, and a server 4.

In the information communication system 10, the digital signage device 1 causes the display material (first content) to be displayed on the display screen (step S1). Further, the digital signage device 1 intermittently transmits the transmission data and the beacon signal corresponding to the display material displayed on the display screen to the communication terminal 3 via the antenna 1a (step S2). The content displayed on the display screen can be changed according to the elapsed time or the operation input of the touch panel (not shown) provided by the user on the display screen. When the display content of the display screen is changed, the transmission data sent from the digital signage device 1 to the communication terminal 3 is also changed according to the changed display content. The display material contains information such as advertisements or guides. The transmission information includes identification information for identifying product information related to the details or purchase of the product, or identification information associated with the identification information of the product information.

For example, the communication terminal 3 that receives the beacon signal including the individual identification information (beacon ID) assigned to each digital signage device 1 transmits the beacon ID contained in the beacon signal to the server 4 via the network 5 (step S3). ). The server 4 has a database stored in association with the beacon ID and the product information, and the product information corresponding to the received beacon ID is taken out from the database. Further, the server 4 transmits the product information corresponding to the beacon ID extracted from the database, that is, the information (second content) associated with the display content of the display screen of the digital signage device 1 to the communication terminal 3 as the related material ( Step S4).

The communication terminal 3 that has received the associated data from the server 4 displays the received related data, that is, the information associated with the display content of the display screen of the digital signage device 1, on the display screen of the communication terminal 3 (step S5).

The information communication system 10 configured as described above is displayed on the display screen of the digital signage device 1 as an outline of the product of the advertisement, and the detailed information of the product is transmitted from the server 4 to the communication terminal 3 in parallel therewith. As a result, the detailed information of the product is displayed on the display screen of the communication terminal 3. Therefore, the user who views the outline of the product displayed on the display screen of the digital signage device 1 can confirm the detailed information of the product displayed on the communication terminal 3 carried by the user.

In FIG. 1, an example in which the information communication system 10 includes the server 4 is shown. As shown in the third embodiment described below, the digital signage device 1 and the communication terminal 3 may constitute the information communication system 10.

Also, basically one beacon ID corresponds to one digital signage device 1. Therefore, when the digital signage device 1 switches the display of the plural display materials, in addition to the beacon ID for identifying the individual of the digital signage device 1, the information of the service ID or the like described below is used for each display data. Display data management.

[Overall composition of information communication system]

2 is an overall configuration diagram of the information communication system 10.

As shown in FIG. 2, the information communication system 10 is composed of a digital signage device 1 (an example of an information communication device), a communication terminal 3, and a server 4.

(Configuration example of digital signage device)

As shown in FIG. 2, the digital signage device 1 includes a storage unit 11, a control unit 12 (an example of an acquisition unit), a display unit 13 (an example of a digital signage unit), and a beacon signal transmission unit 14 (an example of a transmission unit).

The memory unit 11 is a memory that is used as a ROM (Read Only Memory) or a RAM (Random Access Memory). Composed of the media. The memory unit 11 stores programs, parameters, and the like for controlling the respective units of the digital signage device 1. In addition to this, the storage unit 11 stores a table 11a corresponding to the identification information (for example, the beacon ID) and the display material transmitted to the display unit 13. In FIG. 1, the beacon ID is used to identify the identification information of the digital signage device 1, and the beacon ID can identify the device for displaying the display data. That is, in the example of FIG. 2, the digital signage device 1 is identified by the beacon ID.

Here, FIG. 3 is a view showing an example of a table 11a composed of identification information (beacon ID, service ID) and display data provided in the digital signage device 1.

The table 11a has a data structure composed of a beacon ID field 51 as a identification information, a service ID field 52, and a display material field 53.

The beacon ID identifying the digital signage device 1 is stored in the beacon ID field 51. With the beacon ID, the beacon signal transmitting unit 14, that is, the digital signage device 1, is uniquely identified. A service ID assigned to each of the advertisements or guides and the like is stored in the service ID field 52.

Information such as advertisements or guides for displaying the materials (the first content) is stored in the display data field 53.

For example, as shown in FIG. 3, "#001" is stored in the beacon ID field 51 of a record, "01" is stored in the service ID field 52, and "new product information of the smart phone" is stored in the display data field 53. Image data. In addition, the storage location of the image data file of "Smartphone New Product Information" can also be stored in the display data field 53.

As described above, one digital signage device 1 (beacon signal transmitting portion 14) has a plurality of pen identification information and display materials. The identification information (ID) included in the beacon signal and transmitted is a beacon ID for identifying the digital signage device 1 (beacon signal transmitting portion 14) and a service ID for identifying the provided display data. Kind of ID composition. In the example of FIG. 3, the same digital kanban device 1 (beacon signal transmitting unit 14) can transmit three kinds of service IDs of "01" to "03". The service ID is changed together with the display material supplied to the display unit 13 based on the input to the control unit 12.

Here, the identification information transmitted from the digital signage device 1 to the server 4 via the communication terminal 3 does not necessarily include the beacon ID and the service ID. As long as the server 4 can specify which display material is displayed by which digital kanban device based on the signal received from the communication terminal 3. Thereby, for example, when the display material displayed on the digital signage device 1 is one, it is only necessary to transmit the beacon ID. Further, when there is one or a plurality of pens displayed on the display device of the digital signage device 1, the beacon ID unique to the digital signage device 1 may be replaced, and only the service ID unique to each display material may be transmitted.

Also, identification information (ID) of a concept different from the beacon ID or the service ID may be used. As an example, when a plurality of digital signage devices 1 are placed in a station or the like, each of the digital signage devices 1 transmits identification information (for example, a place ID) for identifying the set station or position information. Here, each digital signage device 1 transmits a beacon signal containing the same identification information. The digital signage device 1 provides the same information such as map information around the station to the communication terminal by the identification information contained in the beacon signal transmitted by each of the digital signage devices. In such a case, it is not necessary to separately set individual beacon IDs or service IDs for a plurality of digital signage devices 1 disposed in the same station, but the communication terminal 3 can be provided with the periphery of the station by the respective transmitted beacon signals. The same information as map information.

Further, in the example of FIG. 3, the beacon ID and the service ID are managed as individual IDs, but the beacon ID and the service ID may be integrated identification information. For example, the beacon ID indicated by "#001-01" may be used as the identification information corresponding to "#001" and the service ID corresponding to "01". In the server 4 that has received the beacon ID, "#001" in the first half of "#001-01" is interpreted as a unique beacon ID associated with the digital signage device 1, and "#001- The "01" in the second half of 01 is interpreted as the service ID. In addition, when the identification information includes the service ID other than the beacon ID, it is expressed as "beacon ID or the like".

Returning to the description of the digital signage device 1 of FIG.

The control unit 12 includes, for example, a CPU (Central Processing Unit: central processing unit) The arithmetic processing device, such as the unit, controls the memory unit 11, the display unit 13, and the beacon signal transmitting unit 14. The control unit 12 can control the operations of the respective units in the digital signage device 1 based on the programs, parameters, and the like read from the storage unit 11. The control unit 12 reads the beacon ID or the like and the display material corresponding to the beacon ID or the like from the storage unit 11, and outputs the display material to the display unit 13, and outputs the beacon ID to the beacon signal transmitting unit 14.

Further, the control unit 12 has a function of executing processing corresponding to the input. For example, the control unit 12 switches the display data displayed on the display unit 13 of the digital signage device 1, that is, the display data and the identification information corresponding to the display data, with a specific input as a trigger.

4 is an explanatory view showing an example of input to the control unit 12 of the digital signage device 1.

For example, it is assumed that the digital signage device 1 has the clock generation unit 15 and the combination of the complex array display material and the identification information is stored in the storage unit 11. The control unit 12 counts the number of input of the clock signal input from the clock generating unit 15, and switches the group of the display data and the identification information based on the count value. Thereby, the digital signage device 1 can switch the display material displayed on the display unit 13 with time, for example, in units of seconds or in units of minutes, and then switch the identification information transmitted to the communication terminal 3.

Fig. 5 is an explanatory view showing another example of input to the control unit 12 of the digital signage device 1.

For example, it is assumed that the digital signage device 1 has an input unit 16 that generates an operation signal corresponding to the user's operation input, and the memory unit 11 stores a combination of the complex array display data and the identification information. The control unit 12 extracts the display data and the identification information selected by the user from the display data and the identification information stored in the complex array of the storage unit 11 based on the operation signal input from the input unit 16. The digital signage device 1 switches the display data displayed on the display unit 13 and switches the identification information transmitted to the communication terminal 3 using the extracted display data and identification information.

In addition, the display information initially displayed and the transmitted data (beacon ID, etc.) are displayed. And a program for changing the display data and transmitting the data by inputting in advance in the memory unit 11. For example, in the example of FIG. 4, the memory unit 11 stores a program for changing the display data and the identification information into specific data based on the clock input from the clock generation unit 15 and at the time of setting. Further, in the example of FIG. 5, when the memory unit 11 stores a case where a specific icon is designated by, for example, the touch panel (input unit 16), it is changed to a program for displaying data and identifying information corresponding to the icon.

Further, the operation signal input from the input unit 16 may not be an operation input by the user, and may be, for example, an input of a digital signal from another device or a measuring instrument, an input of an analog signal, an input of serial communication, or the like.

Returning to the description of the digital signage device 1 of FIG.

The display unit 13 is constituted by a flat display such as a liquid crystal panel. The display unit 13 displays an advertisement or a guide on the screen based on the display data input from the control unit 12 by a display drive unit (not shown).

The beacon signal transmitting unit 14 generates a beacon signal including a beacon ID or the like under the control of the control unit 12, and outputs it to the outside by wireless communication. The beacon signal is transmitted by the self-confidence flag signal transmitting unit 14 intermittently in a broadcast manner. In addition, the beacon signal is transmitted to the beacon signal transmitting unit 14 as an advertisement signal (packet signal) in "Bluetooth (registered trademark) Low Energy" (hereinafter abbreviated as "BLE") which can perform small-capacity communication with low power consumption. ) or generated based on a packet signal of the Wi-Fi (registered trademark) standard.

Further, in the digital signage device 1 shown in FIG. 2, the memory unit 11, the control unit 12, the display unit 13, and the beacon signal transmitting unit 14 are described as an integrated device. However, if necessary information communication can be performed for each unit, Each part can also be constructed as an independent body. As an example, the memory unit 11 and the control unit 12, the display unit 13, and the beacon signal transmitting unit 14 may be configured as separate devices, and may display necessary data such as data or beacon ID via a network via wired or wireless. The composition of communication.

(Configuration example of communication terminal)

As shown in FIG. 2, the communication terminal 3 includes a beacon signal receiving unit 31, a server communication unit 32, a storage unit 33, a processing unit 34, a display unit 35, and an input unit 36 that are connected to each other by a bus bar 37.

The processing unit 34 controls the beacon signal receiving unit 31, the server communication unit 32, the storage unit 33, the display unit 35, and the input unit 36 via the bus bar 37. The processing unit 34 includes an arithmetic processing unit such as a CPU. The processing unit 34 can control the operations of the respective units in the communication terminal 3 based on the programs, parameters, and the like read from the storage unit 33.

The beacon signal receiving unit 31 receives the beacon signal transmitted from the digital signage device 1 via an antenna (not shown) based on a communication standard such as BLE or Wi-Fi (registered trademark), and acquires the identification included in the beacon signal. News.

The server communication unit 32 performs wireless communication with the access point 6 by any communication means such as Bluetooth (registered trademark), wireless LAN (Local Area Network), portable telephone line, and the like, and performs the communication with the server 4. Communication. The identification information contained in the beacon signal transmitted from the digital signage device 1 is wirelessly transmitted from the server communication unit 32 to the server 4 via the access point 6 and the network 5.

Here, the beacon signal transmitted from the digital signage device 1 can also be encrypted if a specific installation form is considered. In the case where the beacon signal is encrypted, the identification information contained in the beacon signal cannot be interpreted in the processing unit 34 of the communication terminal 3. In this case, the data in the encrypted beacon signal is decoded by the server 4 to confirm the identification information. That is, the processing unit 34 of the communication terminal 3 includes a function of relaying only the information included in the beacon signal transmitted from the digital signage device 1 and transmitting it from the server communication unit 32 to the server 4. Of course, the communication terminal 3 can also have the function of decoding the data in the encrypted beacon signal.

The memory unit 33 is configured by, for example, a memory medium used as a ROM, a RAM, or the like. The memory unit 11 stores programs, parameters, and the like for controlling the respective units of the digital signage device 1.

The display unit 35 is an example of an output unit for displaying an image or text information, etc. Composition. The display unit 35 displays a screen including text, images, and the like on the display surface based on the information transmitted from the server 4. Alternatively, instead of the display unit 35, information transmitted from the server 4 may be provided to the user by sound using a speaker (not shown).

The input unit 36 generates an operation signal corresponding to the user's operation input, and sends the operation signal to the processing unit 34. For example, the user can receive the information provided from the server 4, and the operation input unit 36 can read or purchase the detailed information of the product. Further, in the communication terminal 3, the display unit 35 and the input unit 36 may be configured as a touch panel display in which the display surface and the operation surface overlap. Further, a button can be used in the input unit 36.

[Configuration example of server]

As shown in FIG. 2, the server 4 includes a communication unit 41, a processing unit 42, and a memory cell 43. The communication unit 41 performs, for example, packet control for performing material communication with the network 5, and communicates with the communication terminal 3 via the network 5 and the access point 6.

The storage unit 43 includes a related material database 43a (hereinafter simply referred to as "associated data DB"), and the related data DB 43a stores information corresponding to the beacon ID and the like, that is, various types associated with the display material displayed on the digital signage device 1. Information (described later in Figure 6). The communication unit 41, the processing unit 42, and the storage unit 43 are connected by a bus bar (not shown) which is a common signal line for exchanging information.

The processing unit 42 includes, for example, an arithmetic processing unit such as a CPU, and controls the communication unit 41 and the storage unit 43 via the bus. The processing unit 42 can control the operations of the respective units in the server 4 based on the programs, parameters, and the like read from the storage unit 43. The processing unit 42 refers to the related material DB 43a in the storage unit 43 based on the identification information (beacon ID or the like) transmitted from the communication terminal 3, and extracts information (related data) associated with the display material corresponding to the identification data. Further, the processing unit 42 transmits the information associated with the extracted display material to the communication terminal 3 via the communication unit 41, the network 5, and the access point 6. The explanation of the beacon ID or the like is performed by an OS or an application mounted on the server 4.

6 shows the identification information (beacon ID, service ID) and association included in the server 4. A diagram showing an example of the data structure of the related material DB43a of the data composition.

The related material DB 43a has a data structure composed of a beacon ID field 61 and a service ID field 62 as identification information and an associated material field 63.

The beacon ID field 61 stores a beacon ID that identifies the mechanism that transmits the beacon signal, that is, the beacon signal transmitting unit 14. The digital signage device 1 is uniquely identified by the beacon ID. A service ID assigned to each of the advertisements or guides and the like is stored in the service ID field 62.

The related information field 63 stores information (second content) associated with the information (the first content) such as an advertisement or a guide of the related material.

For example, as shown in FIG. 6, "#001" is stored in the beacon ID field 61 of a record, "01" is stored in the service ID field 62, and "Details of the new smart phone product are stored in the associated data field 63. Image data or a URL (Uniform Resource Locator) for accessing the image data. In addition, the location of the image data file of "Detailed Information of New Products of Smart Phones" can also be stored in the display data field 53.

The server 4 can extract the related material (second content) based on the identification information (beacon ID, service ID) by the associated data DB 43a corresponding to the related information and the service ID.

Next, the processing of each device constituting the information communication system 10 will be described.

[Processing example of digital signage device]

Fig. 7 is a flow chart showing the processing of the digital signage device 1.

As shown in FIG. 7, the control unit 12 of the digital signage device 1 sets the display data (information such as advertisements or guides: first content) and the transmission data after the power is turned on or after receiving the activation command for the processing. Identification information (step S11). For example, the beacon ID, the service ID, and the display data are set in the order of the service IDs stored in the table 11a (see FIG. 3) of the storage unit 11. Alternatively, the control unit 12 may set the transmission order of the display data and the identification information based on the time indicated by the clock unit (not shown) provided in the digital signage device 1. For example, if the time zone is morning, set to show the breakfast package or coffee. Show the information.

Next, the control unit 12 displays the display data on the display unit 13, and the beacon signal transmitting unit 14 transmits a beacon signal including a beacon ID or the like by wireless communication every predetermined period (step S12). The specific period is the transmission interval of the beacon signal, for example, under the BLE standard, the transmission interval is equivalent to the advertisement interval.

Next, the control unit 12 determines whether or not there is a specific input (step S13). If there is a specific input, that is, an instruction to change the display data and the identification information, the control unit 12 proceeds to step S11, and sets the display data and the identification information again based on the instruction. The specific input is, for example, the clock input illustrated in FIG. 4, and the operation input of the user illustrated in FIG. 5. When there is no specific input, the control unit 12 proceeds to step S12 to continue the display of the display data and the transmission of the beacon signal.

[Processing Example of Communication Terminal]

FIG. 8 is a flow chart showing the processing of the communication terminal 3.

As shown in FIG. 8, the processing unit 34 of the communication terminal 3 determines whether or not the beacon signal transmitted from the digital signage device 1 is received via the beacon signal receiving unit 31 (step S21). When the beacon signal is not received, the processing unit 34 repeats the determination processing of step S21.

When the beacon signal is received in step S21, the processing unit 34 transmits the beacon ID and the service ID included in the beacon signal to the server 4 by the server communication unit 32 in a specific communication manner (step S22). ).

Next, after transmitting the beacon ID or the like to the server 4, the processing unit 34 determines whether or not the related material corresponding to the beacon ID or the like is received from the server 4 within a specific time (information associated with the first content: 2nd) Content) (Step S23). When the related material is not received, the processing unit 34 proceeds to step S21.

When the related material is received in step S23, the processing unit 34 supplies the related material to the display unit 35, and displays the related material on the display unit 35 (step S24). Thereafter, the processing unit 34 proceeds to step S21 to determine whether or not the beacon signal is periodically received.

[Server processing example]

FIG. 9 is a flow chart showing the processing of the server 4.

As shown in FIG. 9, the processing unit 42 of the server 4 determines whether or not a signal including a beacon ID or the like transmitted from the communication terminal 3 is received via the communication unit 41 (step S31). When the signal including the beacon ID or the like is not received, the processing unit 42 repeats the determination processing of step S31.

When receiving a signal including a beacon ID or the like in step S31, the processing unit 42 acquires the beacon ID and the like included in the signal. Next, the processing unit 42 refers to the related material DB 43a (see FIG. 6) in the storage unit 43 and extracts the related material (second content) corresponding to the beacon ID or the like. Next, the processing unit 42 transmits the extracted related data to the communication terminal 3 by the communication unit 41 in a specific communication method (step S32). Thereafter, the processing unit 42 proceeds to step S31 to periodically determine whether or not a signal including a beacon ID or the like is received.

[Processing Example of Information Communication System]

Next, the cooperation processing of each of the above-described digital signage device 1, communication terminal 3, and server 4 constituting the information communication system 10 will be described.

FIG. 10 is a sequence diagram showing the processing of the information communication system 10.

First, the control unit 12 of the digital signage device 1 reads the display data (advertising or guide, etc.) from the table 11a (see FIG. 3) of the storage unit 11 after the power is turned on or after receiving the activation command for the processing. Information: the first content) and the beacon ID or the like as the identification information, and the display material is displayed on the display unit 13 (step S41). Further, the control unit 12 intermittently transmits a beacon signal including a beacon ID or the like by the beacon signal transmitting unit 14 (step S42). Thereafter, the display data and the beacon ID are appropriately switched in accordance with the input to the control unit 12, but basically, the display of the display data of the display unit 13 is frequently displayed, and the transmission of the identification information is intermittent transmission.

Next, the processing unit 34 of the communication terminal 3 receives the beacon signal transmitted from the digital signage device 1 by the beacon signal receiving unit 31, and acquires the beacon ID and the like included in the beacon signal. Next, the processing unit 34 transmits the acquired beacon ID or the like to the specific communication by the server communication unit 32. The mode is transmitted to the server 4 (step S43).

Next, the processing unit 42 of the server 4 receives the signal including the beacon ID or the like transmitted from the communication terminal 3 via the communication unit 41, and acquires the beacon ID and the like included in the signal. Then, the processing unit 42 extracts information (associated data) corresponding to the acquired beacon ID or the like from the related material DB 43a (see FIG. 6) of the storage unit 43, and transmits it to the communication terminal by the communication unit 41 in a specific communication manner. 3 (step S44).

The processing unit 34 of the communication terminal 3 receives the associated data including the information corresponding to the beacon ID or the like transmitted to the server 4 from the server 4 by the server communication unit 32, and performs processing corresponding to the information (step S45). . For example, the processing unit 34 displays the information (the information associated with the first content: the second content) included in the related material on the display unit 35. Further, for example, when the information included in the related material is a URL indicating a Web site (hereinafter referred to as "purchasing website") for purchasing the product, the processing unit 34 visits the website via the network 5, and will The page for purchasing the website is displayed on the display unit 35.

Here, in the digital signage device 1, the control unit 12 receives a specific input, that is, receives an instruction to change the information provided on the display unit 13 (step S46), and changes the display supplied to the display unit 13. The data and the transmitted beacon ID and the like (step S47).

[Effect of the first embodiment]

According to the first embodiment described above, the user can display the information (the second content) associated with the information (the first content) related to the advertisement or the guide displayed on the display unit 13 of the digital signage device 1 without performing a special operation. It is sent to the communication terminal 3 owned by the user. Therefore, the user can passively acquire information associated with the information related to the advertisement or guide displayed on the display unit 13 of the digital signage device 1.

Further, the digital signage device 1 displays, for example, a summary (first content) of the product as an advertisement, and automatically displays the detailed information (second content) of the product on the communication terminal 3, thereby enabling more information to be provided. Information communication system 10.

Moreover, the beacon signal of the beacon signal transmitting unit 14 of the digital signage device 1 can also be transmitted. The delivery range is set to a close distance. When the transmission range of the beacon signal of the beacon signal transmitting unit 14 is set to a specific distance, the user who is interested in the display content of the digital signage device 1 may be located at a specific distance of the digital signage device 1. In the meantime, the information associated with the display content is pushed to the communication terminal 3.

Further, if the display content displayed on the digital signage device 1 can be changed by the touch panel or the button operation, the desired display data and the transmission data can be automatically transmitted to the communication terminal 3 by the user's operation.

Furthermore, by expanding the transmission range of the beacon signal, the user located at a position where the digital signage device 1 cannot be visually recognized can be provided by transmitting a beacon signal including a beacon ID or the like. For example, it is also possible to display information such as "in the previous ○○, in the kanban advertisement display of a new product", by using the beacon signal on the communication terminal 3 and guiding the user to the digital signage device 1.

[Display example of digital signage device and communication terminal]

Next, a display example of the digital signage device 1 and the communication terminal 3 will be described.

11 to 13 are views showing specific examples of display screens of the digital signage device 1 and the communication terminal 3. The specific example of the display screen shown in FIG. 11 to FIG. 13 is an example in which the beacon ID is "#001" and the service ID is "01" to "03".

11 is an example of a display screen for displaying information related to a new product of a smart phone. FIG. 11A shows an example of a display screen displayed by the digital signage device 1, and FIG. 11B shows an example of a display screen displayed by the communication terminal 3.

In the display unit 13 of the digital signage device 1 shown in FIG. 11A, as an electronic advertisement for a smart phone, "new products for smart phones", "types (ABC-123 type)" and "information information transmission" are displayed. The text and the display material (the first content) of the "image of the smart phone".

In the display unit 35 of the communication terminal 3 shown in FIG. 11B, as a detailed information of the smart phone disclosed in the electronic advertisement, a new smart phone product (ABC-123 type) is displayed. Price, detailed information guide, color guide, and related information on the purchase of the website (second content).

The user who views the advertisement (the first content) of the new product of the smart phone displayed on the digital signage device 1 can confirm the detailed information or the color matching by automatically transmitting the product information (the second content) to the communication terminal 3. Visit the website when you visit.

12 is an example of a display screen for displaying information related to a newly published book. FIG. 12A shows an example of a display screen displayed by the digital signage device 1, and FIG. 12B shows an example of a display screen displayed by the communication terminal 3.

The display unit 13 of the digital signage device 1 shown in FIG. 12A, as an electronic advertisement for newly published books, displays texts of "new publications of this month" and "×x publications, book information transmission", and "new" The display material (the first content) of the ""□□□□" (the image of △△ △△) is published.

The display unit 35 of the communication terminal 3 shown in FIG. 12B displays a trial guide guide for "□□□□" (△△ A guide to the purchase of the website, and a guide to the other new published information of this month of XX Publishing (the second content).

The user who views the advertisement (the first content) of the newly published book displayed by the digital signage device 1 can test and view other newly published information by automatically transmitting the newly published book information (the second content) to the communication terminal 3. Visit the website.

13 is an example of a display screen for displaying information related to a restaurant, FIG. 13A is an example of a display screen displayed by the digital signage device 1, and FIG. 13B is an example of a display screen displayed by the communication terminal 3.

The display unit 13 of the digital signage device 1 shown in FIG. 13A displays the display material composed of the texts of "new opening restaurant ○○" and "discounted coupon delivery" as the electronic advertisement of the newly opened restaurant (1st) content). The first content may also include, for example, images of newly opened restaurant shops, dishes, and the like.

The display unit 35 of the communication terminal 3 shown in FIG. 13B displays the related information (second content) composed of the discount coupon, the menu guide, and the map guide as detailed information of the newly opened restaurant disclosed by the electronic advertisement.

The user who views the advertisement (first content) of the newly opened restaurant displayed by the digital signage device 1 can view the discount coupon information (second content) automatically transmitted to the communication terminal 3, obtain a discount coupon, or confirm the menu or map.

By using the switching function of the information provided by the digital signage device 1 shown in FIG. 4, the provision information can be switched according to the time zone. For example, in the morning, the digital signage device 1 displays the smart phone new product information, and the digital signage device 1 transmits the service ID (=01) corresponding to the smart phone new product information. In addition, in order to display the newly published book information during the day, and send the corresponding service ID (=02), the new opening advertisement of the restaurant is displayed in the evening, and the service ID (=03) corresponding thereto is sent, Change the display data and the service ID sent. Thus, by switching the information displayed on the digital signage device 1 and the communication terminal 3 in accordance with the time zone, the advertisement effect can be improved.

<Second embodiment>

Next, a digital signage device according to a second embodiment of the present invention will be described.

Fig. 14 is a block diagram showing the internal structure of the digital signage device of the second embodiment. The digital signage device 1A shown in Fig. 14 is different from the digital signage device 1 (see Fig. 2) of the first embodiment in that the beacon signal transmission function is modularized. In FIG. 14, the components that have substantially the same functions or configurations as those of FIG. 2 are denoted by the same reference numerals and the description thereof will not be repeated.

As shown in FIG. 14, the digital signage device 1A includes a storage unit 11, a control unit 12 (an example of an acquisition unit), a display unit 13 (an example of a digital signage unit), and a beacon module 20 (an example of a beacon device).

In the memory unit 11 of Fig. 14, only the display material (first content) displayed on the display unit 13 is memorized. The control unit 12 reads the display material from the storage unit 11 based on the setting, and goes to the display unit. The output is 13 and the notification of the display material output to the display unit 13 is input to the beacon module 20. Moreover, the control unit 12 acquires the display material to be displayed from the storage unit 11 based on the input from the outside (see FIGS. 4 and 5), and outputs it to the display unit 13. Further, when the display material displayed on the display unit 13 is changed, the notification of the subject is input to the beacon module 20.

The beacon module 20 is provided with a beacon control unit 21 (an example of an acquisition unit), a beacon signal transmission unit 22 (an example of a transmission unit), and a module substrate of the storage unit 23.

The beacon control unit 21 includes, for example, an arithmetic processing unit such as a CPU, and controls the beacon signal transmitting unit 22 and the storage unit 23. The beacon control unit 21 can control the operations of the respective units in the beacon module 20 based on the programs, parameters, and the like read from the storage unit 23. The beacon control unit 21 receives the notification of the display material output from the control unit 12 to the display unit 13, and transmits the notification of the display data to the beacon signal transmission unit 22.

The memory unit 23 is configured by, for example, a memory medium used as a ROM, a RAM, or the like. The memory unit 23 can also be configured by a temporary memory included in the beacon module 20. The memory unit 23 stores programs, parameters, and the like for controlling each unit in the beacon module 20. In addition, the memory unit 23 stores a beacon ID and a service ID, and a table (not shown) corresponding to the information of the display data included in the notification of the specific display material. That is, the storage unit 23 has a table in which the data structure of the display data field 53 of the table 11a shown in FIG. 3 is replaced by the "information field of the specific display data". In the present embodiment, the beacon module 20 is identified by the beacon ID, and as a result, the digital signage device 1 is recognized.

The beacon signal transmitting unit 22 extracts and specifies the display material from the table (not shown) stored in the storage unit 23 based on the information of the display data included in the notification of the display data input by the confidence indicator control unit 21. The service ID and beacon ID corresponding to the information. Next, the beacon signal transmitting unit 22 generates a beacon signal including the extracted service ID and the beacon ID, and outputs it to the outside by wireless communication.

According to the second embodiment described above, the digital signage device 1A is provided with the beacon module 20 that modularizes the beacon signal transmission function, so that the digital signage without the communication mechanism can be mounted. The communication mechanism with the communication terminal 3 is provided. In this way, the user can associate the information (the first content) related to the advertisement or the guide displayed on the display unit 13 of the digital signage device 1A (the second content) in the same manner as in the first embodiment. The content is transmitted to the communication terminal 3 carried by the user. Therefore, the user can passively acquire information associated with information related to advertisements or guides displayed on the display unit 13 of the digital signage device 1A.

In the same manner as in the first embodiment, the digital signage device 1A displays, for example, a product summary (first content) as an advertisement, and in parallel with the communication terminal 3, the detailed information (second content) of the product is automatically displayed. This enables an information communication system that provides more information about the color.

Further, the beacon module 20 is a simple configuration that simply transmits a beacon ID or the like (for example, a battery (not shown), a small-capacity register, and a transmission module). Thus, the beacon module 20 itself has a simple configuration and thus is easily mounted to the digital signage device 1A.

Further, various modifications described in the first embodiment can be employed in the second embodiment.

<Third embodiment>

Fig. 15 is an explanatory diagram for explaining an outline of an information communication system according to a third embodiment of the present invention.

The information communication system 10A shown in FIG. 15 is composed of a digital signage device 1 and a communication terminal 3A, and the communication terminal 3A stores associated material (second content) corresponding to a beacon ID or the like.

The communication terminal 3A compares the communication terminal 3 (see FIG. 2) according to the first embodiment, and the difference is that the storage unit 33 stores the related material DB 33a. The data structure of the related material DB 33a stored in the storage unit 33 is the same as the data structure (see FIG. 6) of the related material DB 43a stored in the storage unit 43 (see FIG. 2) of the server 4.

When receiving the beacon signal from the digital signage device 1, the processing unit 34 of the communication terminal 3A acquires the beacon ID (beacon ID, service ID) included in the beacon signal, and interprets the acquired beacon ID and the like. Next, the processing unit 34 refers to the memory unit 33 based on the interpreted beacon ID or the like. The related material DB 33a extracts the related material (second content) corresponding to the beacon ID or the like from the related material DB 33a. Next, the processing unit 34 outputs the extracted related material to the display unit 35, and displays the related material on the display unit 35. The explanation of the beacon ID or the like is an execution of an OS or an application carried in the communication terminal 3A.

According to the third embodiment, the related information (second content) corresponding to the beacon ID or the like is transmitted to the server 4 of the communication terminal 3 without interpreting the beacon ID as shown in the first embodiment. The communication terminal 3 does not perform a process of transmitting the received beacon ID or the like to the server 4, but displays associated material such as product information corresponding to the beacon ID or the like.

In addition, it is a matter of course that the communication terminal 3A of the third embodiment can apply the configuration of the beacon ID or the like included in the beacon signal to the second embodiment.

<variation>

The digital signage devices 1 and 1A of the above-described first and second embodiments may transmit the related material (second content) itself corresponding to the beacon ID or the like instead of the beacon ID or the like. In this case, for example, the digital signage device 1, 1A includes a storage unit that stores identification information (beacon ID, service ID), display data, and a database corresponding to the related data. The database is further structured in Table 11a with the data structure associated with the data field 63. As long as at least the number of kanban devices 1, 1A have information that can grasp the correspondence between the identification information, the display data, and the associated data. Further, the digital signage device 1, 1A has a storage unit that stores related materials (second content). The communication terminal 3 does not perform the process of transmitting the beacon ID and the like received from the digital signage device 1, 1A to the server 4, and displays associated material such as product information corresponding to the beacon ID or the like.

In the above-described first to third embodiments, an example of using the portable communication terminal 3 is shown as an example of the communication terminal. However, the communication terminal of the display unit may be provided. For example, as a communication terminal, a plurality of mobile terminals such as a feature phone, a pager, a portable music player, and a watch can be conceived.

In addition, the present invention is not limited to the above-described embodiments, and various other applications can of course be obtained within the scope of the gist of the invention described in the claims. Examples, variations.

For example, the above-described embodiments are intended to explain the present invention in detail, and to specifically and specifically describe the components of the device and the system, and are not necessarily limited to all of the components described. Further, a part of the configuration of a certain embodiment may be replaced with a configuration of another embodiment, and a configuration of another embodiment may be added to the configuration of a certain embodiment. Further, in addition to the configuration of each embodiment, addition, removal, and replacement of other configurations may be performed.

Moreover, the control line or the information line display indicates that it is necessary to indicate that it is necessary to display all the control lines or information lines on the display product. In fact, it is considered that almost all of the components are connected to each other.

Further, in the present specification, the processing steps of the time series processing are performed in addition to the processing performed in time series in the order described, and of course, the processing may be performed in parallel or individually without performing time series processing (for example, Parallel processing or target processing).

1‧‧‧ digital kanban device

3‧‧‧Communication terminal

4‧‧‧Server

5‧‧‧Internet

6‧‧‧ access point

10‧‧‧Information Communication System

11‧‧‧Memory Department

12‧‧‧Control Department

13‧‧‧Display Department

14‧‧‧Beacon Signal Transmission Department

31‧‧‧Beacon Signal Receiving Department

32‧‧‧Server Communication Department

33‧‧‧Memory Department

34‧‧‧Processing Department

35‧‧‧Display Department

36‧‧‧ Input Department

37‧‧‧ Busbar

41‧‧‧Communication Department

42‧‧‧Processing Department

43‧‧‧ memory cells

43a‧‧ Related Data Database

Claims (9)

An information communication system comprising: an information communication device that transmits a beacon signal; and a communication terminal that can receive the beacon signal; and the information communication device includes: a digital kanban unit that displays the first content; and an acquisition unit, Obtaining information corresponding to the first content displayed on the digital signage unit; and transmitting, by the transmitting unit, a beacon signal including the information corresponding to the first content acquired by the obtaining unit; The communication terminal includes: a receiving unit that receives the beacon signal transmitted from the information communication device; a display unit that displays content; and a processing unit that executes and includes the beacon signal received by the receiving unit The processing corresponding to the first content corresponding to the first content is performed, and the second content associated with the first content is output to the display unit. The information communication system of claim 1, wherein the information corresponding to the first content identifies the identification information of the first content; and the processing unit of the communication terminal performs the following processing: the self-memory corresponds to the identification information The database of the second content acquires the second content corresponding to the identification information, and displays the second content on the display unit. The information communication system of claim 2, wherein the communication terminal further comprises: a communication unit configured to communicate with the database; and the processing unit of the communication terminal acquires the identification information from the database through the communication unit Corresponding to the above second content. The information communication system of claim 2, wherein the communication terminal further includes the foregoing And the processing unit of the communication terminal acquires the second content corresponding to the identification information from the database. The information communication system of claim 1, wherein the information corresponding to the first content is the second content associated with the first content; and the processing unit of the communication terminal acquires the second content from the information communication device . The information communication system of claim 1, wherein the information communication device includes: a clock generation unit that generates a clock signal; and a control unit that counts an input number of the clock signal input from the clock generation unit, and The first content described above is switched based on the count value. An information communication device comprising: a digital signage unit that displays content; an acquisition unit that acquires information corresponding to the content displayed by the digital signage unit; and a transmission unit that includes and is acquired by the acquisition unit The above content corresponds to the beacon signal of the above information. An information communication system comprising: an information communication device of claim 7; and a server capable of receiving information contained in the beacon signal through a communication terminal; and the server comprises: a database, the memory and the identifiable a communication unit that communicates with the communication terminal; and a processing unit that acquires from the database and is identifiable from the communication terminal by the communication unit; The above information of the content corresponds to the other content, and the other content is transmitted to the communication terminal by the communication unit. A beacon device comprising: The acquisition unit is communicably connected to the digital signage device that displays the content, and acquires information corresponding to the content displayed by the digital signage device; and the transmitting unit transmits the content acquired by the acquisition unit The beacon signal corresponding to the above information.