TW202129613A - Program, information processing method, and information processing device - Google Patents

Abstract

Provided are an information processing device, information processing method, and program capable of effectively identifying a user who has come into contact with an advertisement. According to an embodiment of the present invention, the program causes a processor to: acquire advertisement information indicating a region in contact with an advertisement; acquire location information indicating a facility where a user is located; acquire position information indicating the coordinates of the user; and, on the basis of the location information, the position information, and the advertisement information, determine whether the user has come into contact with the advertisement.

Description

Program, information processing method and information processing device

Field of invention The embodiment of the present invention relates to a program, an information processing method, and an information processing device capable of measuring advertising effects.

Background of the invention Advertisers place advertisements by placing media such as paper or digital electronic billboards outdoors or in facilities. In order to measure the effectiveness of advertisements as described above, advertisers must identify users who are exposed to the advertisements. So far, advertisers have conducted questionnaire surveys to identify users who are exposed to advertisements.

However, analog methods such as questionnaire surveys have the problem that users who have been exposed to advertisements can only be retrieved from users who assisted in answering the questionnaire.

Therefore, it is desirable to have a method that can effectively identify users who are exposed to advertisements. Advanced technical literature Patent literature

Patent Document 1: Japanese Patent Application Publication No. 2016-24386

Summary of the invention In order to solve the above-mentioned problems, the present invention provides a program, an information processing method, and an information processing device that can effectively identify users who contact advertisements.

According to the embodiment, the program of the present invention enables the processor to obtain the advertisement information showing the area where the advertisement can be contacted, obtain the information showing the location of the facility where the user is located, obtain the location information showing the coordinates of the aforementioned user, and based on the aforementioned location information , The aforementioned location information and the aforementioned advertisement information, to determine whether the aforementioned user has been exposed to the aforementioned advertisement.

According to the embodiment, the server device specifies the user's moving path based on the facility where the user is located and the user's coordinates. As a result, the server device can more accurately specify the movement path of the user. In addition, the server device determines whether the user has touched the advertisement based on the moving path. Therefore, the server device can more accurately determine whether the user has been exposed to the advertisement.

In addition, the server device identifies a user who has been in a prescribed facility, and determines whether the user has been exposed to an advertisement. Therefore, the server device can identify a user who is more likely to have been exposed to the advertisement, and determine whether the user has been exposed to the advertisement. As a result, the server device can efficiently generate clusters of users who have contacted the advertisement.

The form used to implement the invention Hereinafter, the embodiment will be described with reference to the drawings. The advertising system of the implementation form can generate the following user groups: users who have contacted advertisements installed outdoors or in facilities. Here, advertisements are set up outdoors or in prescribed places in facilities. For example, the advertisement is a paper advertisement or a digital electronic signage in a train, a signage or a digital electronic signage installed on a station platform, or a signage or a digital electronic signage installed in a building or the like. Advertisements can be paper media such as posters or stickers, or digital electronic billboards composed of displays, etc. The place or medium of the advertisement is not limited to a specific composition.

Fig. 1 is a block diagram showing a configuration example of an advertising system 1 of the embodiment. As shown in FIG. 1, the advertising system 1 is composed of a server device 10, a media 20, a terminal 30, and the like. In addition, the advertising system 1 may have a configuration other than the configuration shown in FIG. 1 according to needs, or a specific configuration may be eliminated.

The server device 10 (information processing device) can measure the effect of the advertisement. The server device 10 holds advertisement information displaying the following information: the date and time when the advertisement is displayed and the place where the user can access the advertisement. In addition, the server device 10 can obtain location information showing the facility where the user is located and the date and time when the facility was located. The server device 10 can identify users who have been exposed to the advertisement based on the advertisement information and location information. In addition, the server device 10 can cluster the specified users to measure the effect of the advertisement. The configuration of the server device 10 will be described in detail later.

The medium 20 is a medium that displays advertisements. The medium 20 is installed in a place where a large number of unspecified users can recognize it. As mentioned above, the medium 20 may be a paper medium such as a poster or a sticker, or a digital electronic signage composed of a display or the like.

In addition, the media 20 are installed outdoors, or in facilities such as buildings or shops. In addition, the medium 20 may be installed on the top floor or wall surface of a building such as a building. In addition, the medium 20 may be installed in a transportation facility such as a tram, a monorail, a bus, a ship, or an airplane. The installation location of the medium 20 is not limited to a specific configuration.

The terminal 30 is a terminal held by the user. For example, the terminal 30 is a portable electronic device. For example, the terminal 30 is a feature phone, a smart phone, a notebook PC, a tablet PC, or a wearable terminal. In addition, the terminal 30 may also be a desktop PC.

The terminal 30 may also be capable of conversion, which is the purpose of the advertisement. For example, when the advertisement is converted to purchasing a product, the terminal 30 will display a website where the product can be purchased, etc., and obtain the required information. In addition, when the advertisement is the installation or activation of an application, the terminal 30 will install or activate the application. In addition, the content of conversion is not limited to a specific configuration.

Next, the server device 10 will be described. FIG. 2 is a block diagram showing an example of the structure of the server device 10. In the configuration example shown in FIG. 2, the server device 10 includes a processor 11, a ROM 12, a RAM 13, an NVM 14, a communication unit 15, an operation unit 16, a display unit 17, and the like. These parts are connected to each other through the data bus. In addition, the server device 10 may have a configuration other than the configuration shown in FIG. 2 according to need, or a specific configuration may be eliminated.

The processor 11 (control unit) has a function that can control the entire operation of the server device 10. The processor 11 may also have internal cache memory and various interfaces. The processor 11 executes pre-stored programs through internal cache memory, ROM 12 or NVM 14 to perform various processes.

In addition, part of the various functions that the processor 11 implements by executing programs can also be implemented by hardware circuits. At this time, the processor 11 controls the functions performed by the hardware circuit.

The ROM 12 is an invariant memory in which control programs and control data are stored in advance. The control program and control data stored in the ROM 12 are pre-assembled according to the specifications of the server device 10. The ROM 12 stores, for example, a program (for example, BIOS) that can control the circuit board of the server device 10.

RAM13 is an electrical memory. The RAM 13 temporarily stores data and the like being processed by the processor 11. The RAM 13 stores various application programs in accordance with commands from the processor 11. In addition, the RAM 13 can also store the data required to execute the application program and the execution result of the application program, etc.

NVM14 (memory part) is an invariant memory capable of writing and rewriting data. The NVM 14 is composed of, for example, HDD (Hard Disk Drive), SSD (Solid State Drive), EEPROM (registered trademark), flash memory, or the like. The NVM 14 can store control programs, application programs, various data, etc. according to the application purpose of the server device 10. The NVM 14 has a memory area 14a for storing advertisement information and a memory area 14b for storing registration information. Regarding advertising information and login information, I will elaborate on it later.

The communication unit 15 is an interface for receiving and sending data to and from external devices via a communication network such as the Internet. The communication unit 15 is, for example, an interface supporting LAN connection.

The operation unit 16 can accept various operation inputs from the operator. The operation unit 16 sends a signal indicating the accepted operation to the processor 11. For example, the operation unit 16 is composed of a keyboard, a numeric keypad, and a touch panel.

The display unit 17 can display various information under the control of the processor 11. For example, the display unit 17 is composed of a liquid crystal display. In addition, when the operation unit 16 is constituted by a touch panel or the like, the display unit 17 may be formed integrally with the operation unit 16.

Next, explain the advertising information. The advertisement information is constituted by displaying the following information: the date and time when the advertisement displayed by the media 20 will be displayed and the place where the user can contact the advertisement.

Fig. 3 illustrates an example of the structure of advertisement information. As shown in Figure 3, the advertisement information is correspondingly stored with "advertisement", "date and time", "regional information" and "direction". "Advertisement" means advertisement. For example, "advertisement" is the name or identification number of the advertisement and other information that can specify the advertisement.

"Date and time" indicates the date and time when the advertisement is displayed. For example, "date and time" indicates the period during which the advertisement is displayed. In the example shown in FIG. 3, the "date and time" specifies the period during which the advertisement is displayed based on the date and time. In addition, the "date and time" may also specify the period during which the advertisement is displayed by the date.

"Regional Information" indicates the area (location) where the user can access the advertisement. In other words, "regional information" means that if the user stays, it will be determined to have been in contact with the area of the advertisement. The "area information" may also refer to a fixed area such as around a building. In addition, the "area information" may be a person in a train, etc., indicating a moving area.

"Direction" indicates the direction of the medium 20. That is, "direction" means: the direction of the side where the advertisement is displayed. For example, the "direction" may be constituted by a vector showing the direction or the like.

Fig. 4 shows an example of the structure of area information. In FIG. 4, the area 41 represents the area of "area information". That is, the area 41 is: if the user stays, it will be determined as an area that has been in contact with the advertisement. In addition, in FIG. 4, the arrow 42 indicates "direction". That is, the arrow 42 indicates the direction of the side where the advertisement is displayed.

The area 41 is set according to the position of the medium 20 where the advertisement is displayed, and the like. In the example shown in FIG. 4, the area 41 is set to a circular shape centered on a position advancing from the medium 20 in the direction indicated by the arrow 42. The radius of the area 41 is determined based on the distance at which the advertisement displayed by the medium 20 can be visually recognized. For example, when the size of the medium 20 is larger, the radius of the area 41 is larger. In addition, the radius of the area 41 may also be determined according to the height of the medium 20. For example, if the height set for the medium 20 is higher, the radius of the area 41 is larger.

In addition, the area 41 may not be circular. The area 41 may also be oval, rectangular, or polygonal. The shape and size of the area 41 are not limited to a specific configuration.

Next, the login information will be explained. The registration information is used to generate sub-groups of users who have been exposed to the advertisement, and has information about users who have been exposed to the advertisement. The login information shows the class to which the user belongs.

Groups are for example composed of "attributes", "preferences", "actions", "funnels" and "existing locations".

"Attribute" refers to the category of the user's attributes. For example, "attribute" is gender, occupation, annual income, residence, work location, etc.

"Preferences" refer to categories of user preferences. For example, "preferences" are: price preferences regarding the prices of goods purchased by users (whether they like cheap products, etc.), users' interests or interest concerns, and brand intentions regarding brands (users prefer the specified brand and many more.

"Action" refers to the category of the user's actions. For example, "actions" are: purchase history, content contact history of prescribed content (EC website, etc.), website viewing history of prescribed website, mobile history, advertisement contact history, etc.

"Funnel" is the category of the funnel to which the user belongs. For example, "funnel" is potential users, good customers, etc. For example, users are grouped into predetermined funnels from the history of requesting information, the history of visiting the store (frequency, etc.), the amount of purchase, and the like.

"Existing location" refers to the category of the user's mobile location. For example, "existing location" refers to the business district included in the user's range of action, etc. In addition, the "existing location" may be a vehicle that shows what type of vehicle is registered around the user's place of residence. For example, the types of vehicles registered in the vicinity of the user's place of residence can be determined from vehicle inspection data and the like.

Figure 5 shows an example of the structure of the login information. As shown in Figure 5, the login information is stored in correspondence with the user ID and the group to which the user belongs.

The login information is stored as: "user ID" and "gender", "date of birth", "occupation", "annual income", "residence", and "work location" as the user's group. In addition, the registration information may have a structure other than the structure shown in FIG. 5, or a specific structure may be eliminated as needed.

"User ID" is an identification code that identifies a user. For example, "User ID" is a string of characters, numeric values, or a combination of these. Here, "User ID" is a numeric value.

"Gender" indicates the gender of the user. "Birth date" indicates the user's date of birth. In addition, the login information can also have "age" indicating the user's age, instead of "birth date".

"Occupation" means the user's occupation. "Annual income" means the user's annual income. "Place of residence" means the place of residence of the user. "Work location" means the user's work location.

The registration information is stored in the memory area 14b in advance. For example, the processor 11 can obtain the login information from the operator through the operating unit 16. In addition, the processor 11 can also obtain registration information from an external device through the communication unit 15. The registration information can also be updated appropriately.

For example, the processor 11 generates log-in information by opt-in from the user and updates it appropriately. In addition, the processor 11 can also specify a group based on the user's action mode, etc., to generate or update the registration information.

Next, the functions implemented by the processor 11 of the server device 10 will be described. The following functions are realized by the processor 11 executing programs stored in the NVM 14 and the like.

First of all, the processor 11 has the following function: obtaining location information showing the facility where the user is located and the date and time when the facility was located.

For example, the facility is a station, airport, port, shop, residence, or building. For example, a station is a station such as a tram or a monorail.

For example, the location information is the travel history or purchase history used by the user using an IC card (a terminal held by the user). In addition, the location information can also be the historical records of office attendance or clocking in after get off work. In addition, the location information may also be the operation history (for example, log-in history, etc.) of the terminal installed in the specified facility. In addition, the location information may also integrate data from multiple information sources.

Figure 6 shows an example of the structure of the location information. As shown in Figure 6, the location information is correspondingly stored with "user ID", "facilities", "date and time" and "behavior content".

"User ID", as described above.

"Facilities" are facilities where users are located. Here, "Facilities" shows the name of the facility. In addition, the "facility" may also be an ID indicating a facility or the like.

"Date and time" indicates the date and time when the user was in the facility. For example, "date and time" is the date and time when the user performed a predetermined action (purchasing goods, etc.) at the facility.

"Behavior content" means the behavior performed by the user in the facility. For example, when the facility is a station, the "behavior content" is entry or exit, etc. Also, for example, when the facility is a store, the "behavior content" is a purchased product or the like. Also, for example, when the facility is an office building, the "behavior content" is going to work or leaving get off work, etc.

In addition, the composition of "behavior content" is not limited to a specific composition. Also, the composition of the information is not limited to a specific composition.

In addition, the processor 11 has the following function: obtaining advertisement information corresponding to the advertisement whose effect is to be measured. The processor 11 can set an advertisement whose effect is to be measured. For example, the processor 11 may receive an operation input for setting an advertisement whose effect is to be measured through the operation unit 16.

When the advertisement whose effect is to be measured is set, the processor 11 will obtain the advertisement information corresponding to the advertisement from the memory area 14a.

In addition, the processor 11 has a function of identifying two facilities (route facilities) corresponding to the advertisement based on the advertisement information. The route facility is the facility where users who are likely to come into contact with the advertisement are located. That is, the route facility is a facility located on the moving path of the user who has contacted the advertisement.

For example, when the advertisement can be identified from the vehicle between the prescribed stations, the route facility is the station where the vehicles running between the prescribed stations can be boarded. For example, when the advertisement can be identified from the vehicle from station A to station B, the route facilities are station A and station B. In addition, the route facility is a station that can catch vehicles running between the A station and the B station. In the above case, the route facilities can also be limited to stations within the distance specified by the advertisement.

In addition, when the advertisement is installed on the outer wall of a prescribed building, the route facility is a facility close to the building. For example, route facilities are facilities within a prescribed distance from the building.

Moreover, when the advertisement is located in a prescribed building, the route facility may be a building or a facility in the building. The structure of the route facility is not limited to a specific structure.

In addition, the processor 11 has the following function: according to the location information, the user who has been located in the specified two route facilities is specified.

The processor 11 refers to the "facility" of the location information to identify users who have been in both of the two route facilities. In addition, the processor 11 can also identify a user whose date and time difference between two route facilities is less than a predetermined threshold. For example, the processor 11 may also specify that the difference between the date and time of two route facilities is a user who has moved between the two time (or a threshold based on the time) or less.

In addition, the processor 11 has the following function: to obtain location information of users between two route facilities.

The location information represents the coordinates of the user. For example, the location information is obtained by the terminal 30 held by the user. The terminal 30 uses GPS (Global Positioning System), beacons, mobile phone telecommunication company spatial information or WIFI connection history records to identify its own coordinates to generate position information. The processor 11 obtains location information from the terminal 30.

In addition, the processor 11 can also refer to the IP address of the terminal 30 to obtain location information. For example, the processor 11 may use an external service to obtain location information from an IP address. In addition, the processor 11 can also retrieve the user's location information between the two route facilities from the location information obtained in advance. The method for the processor 11 to obtain location information is not limited to a specific method.

The processor 11 can obtain the location information of the user moving from one route facility to another route facility. For example, the processor 11 may obtain the location information at the time between the date and time of a route facility and the date and time of another route facility.

In addition, the processor 11 has the following function: based on the two route facilities and the obtained location information, a group of users who have contacted the advertisement are generated from the specified users.

The processor 11 can specify the movement path between the two route facilities. For example, the processor 11 will specify the movement path of the user from one route facility to another route facility based on the two route facilities and the acquired location information. For example, when the two route facilities are stations, the processor 11 will specify the route the user takes as the travel route based on the location information.

In addition, when the two route facilities are shops, etc., the processor 11 will identify the roads and the like that the user passes between the two route facilities as the movement path. If the movement path of the user is specified, the processor 11 can determine whether the user has touched the medium 20 according to the specified movement path.

That is, the processor 11 will determine whether the moving path (at least a part of the moving path) is included in the area indicated by the "regional information" of the advertisement information. If it is determined that the moving path is included in the area, the processor 11 will determine whether the media 20 displays the advertisement on the date and time when the user stays in the area. That is, the processor 11 will determine whether the date and time the user stays in the area overlaps with the "date and time" of the advertisement information. When it is determined that the date and time that the user stays in the area overlaps with the "date and time" of the advertisement information, the processor 11 will determine that the user has been exposed to the advertisement. That is, the processor 11 will classify the user into groups of users who have been exposed to the advertisement.

The processor 11 will perform the above-mentioned actions on the identified users to generate groups of users who have contacted the advertisement.

In addition, the processor 11 has a function of judging the perception of each user in the group. Perception represents the awareness of the advertisement. That is, perception means: to what extent the user can perceive the advertisement. For example, perception is constituted by displaying the value of awareness and so on.

For example, the processor 11 can determine the perception based on the time the user stays in the area of the "area information". For example, the processor 11 can calculate the time the user stays in the area based on the location information. For example, the longer the stay, the processor 11 will judge the recognition as higher.

In addition, the processor 11 may also determine the perception based on the user's moving speed in the area. For example, the processor 11 can calculate the moving speed in the area based on the location information. For example, the slower the moving speed, the processor 11 will determine that the awareness is higher.

In addition, the processor 11 can also determine the perception according to the user's direction in the area. For example, the processor 11 obtains direction information showing the direction of the user from the terminal 30. For example, the terminal 30 will use a gyroscope sensor or a compass to generate direction information showing the direction of the user, and send it to the server device 10.

The processor 11 can determine the perception based on the user's direction and the "direction" of the advertisement information. For example, the more the user's direction and the "direction" of the advertisement information are opposite (the angle difference between the two is closer to 180 degrees), the processor 11 will determine that the recognition is higher.

In addition, the processor 11 may also determine perception based on a plurality of factors. The method for the processor 11 to determine the perception is not limited to a specific method.

In addition, the processor 11 has the following function: generating sub-groups according to the groups of users who have contacted the advertisement.

That is, the processor 11 can set the group of users who want to measure the effect of the advertisement, and generate sub-groups of users belonging to the group.

The processor 11 sets the group of users who want to measure the effect of the advertisement. For example, the processor 11 can receive through the operating unit 16 an operation input for setting a group of users who want to measure the effect of the advertisement. For example, the processor 11 may accept the input of "female" as a group.

When the user's group is set, the processor 11 will refer to the registration information to generate a sub-group of users belonging to the group from the group. For example, the processor 11 will refer to the login information to obtain the group of a certain user classified into the group. When the group of the user is obtained, the processor 11 will determine whether the group of the user is consistent with the group used to generate the subgroup. When it is determined that the two are consistent, the processor 11 will classify the user into sub-groups. For example, the processor 11 classifies users whose "gender" is "female" into sub-groups.

The processor 11 will perform the same action for each user classified into a group to generate sub-groups. That is, the sub-group is: the group of users who have been exposed to the advertisement and belong to the specified group.

In addition, the sub-groups may also be groups of users with some or all of the plurality of groups. The conditions for generating subgroups are not limited to a specific composition.

In addition, the processor 11 has the following function: generating reporting information based on the generated sub-groups and the like. The report information shows the user's exposure to the advertisement. For example, the report information is composed of: the number of users contacting the advertisement, the perception of the users contacting the advertisement, and the number of users belonging to each sub-group.

In addition, the composition of the report information is not limited to a specific composition.

In addition, the processor 11 may also display the report information on the display unit 17. In addition, the processor 11 can also send the report information to other devices through the communication unit 15.

In addition, the processor 11 has the following function: specifying an advertisement contacted by a user who has completed a prescribed conversion. For example, the processor 11 can set a predetermined conversion (a conversion that will become a tracking target). For example, the processor 11 may accept an operation input for setting conversion through the operation unit 16.

If the conversion is set, the processor 11 will specify the advertisement corresponding to the conversion. That is, the processor 11 will specify an advertisement for the conversion. In addition, the processor 11 may also specify an advertisement related to the conversion (for example, a corporate advertisement related to the conversion).

If the advertisement is specified, the processor 11 will specify the user who has completed the conversion. For example, the processor 11 will identify the user who has completed the conversion based on the action trajectory of each user (Web browsing trajectory (log), etc.).

If the user who has undergone the conversion is identified, the processor 11 will generate a group of users who have contacted the advertisement from the user who has undergone the conversion. For example, the processor 11 will identify two route facilities corresponding to the advertisement. When two route facilities are identified, the processor 11 will identify users who have been in the two route facilities from the users who have completed the conversion. If users who have been located in two route facilities are identified, the processor 11 will identify the movement path between the two route facilities based on the location information of each user. If the moving time is specified, the processor 11 will generate a group of users who have contacted the advertisement according to the moving path of each user.

The processor 11 has the following function: generating tracking information based on the generated clusters. Tracking information is information about ads that have been contacted by users who have completed the conversion. That is, tracking information is information about advertisements that contribute to conversions. For example, tracking information will be displayed for each advertisement: the number of users who have completed the conversion and have been exposed to a particular advertisement (the number of users who belong to the generated segment). In addition, tracking information can also show: the number of users who have completed conversions but have not been exposed to specific ads. In addition, tracking information can also display: the number of users who have been in contact with the ad but have not completed the conversion. In addition, tracking information can also be displayed for each advertisement: the conversion rate (conversion rate) of users who have contacted the advertisement.

The composition of the tracking information is not limited to a specific composition. In addition, the processor 11 can also display tracking information on the display unit 17. In addition, the processor 11 can also send the tracking information to other devices through the communication unit 15.

Next, an example of the operation of the server device 10 will be described. First, an example of the operation of the server device 10 to generate report information will be described. FIG. 7 is a flowchart for explaining an example of the operation of the server device 10 to generate report information.

First, the processor 11 of the server device 10 obtains the location information of each user (S11). If the location information of each user is obtained, the processor 11 will set the advertisement whose effect is to be measured (S12).

If the advertisement whose effect is to be measured is set, the processor 11 will identify two route facilities corresponding to the advertisement (S13). If two route facilities are identified, the processor 11 will identify users who have been in the two route facilities based on the location information of each user (S14).

If a user who has been located in two route facilities is identified, the processor 11 will obtain the location information of the identified user (S15). If the location information of the specified user is obtained, the processor 11 will specify the movement path between the two route facilities based on the two route facilities and the obtained location information (S16).

If the movement path between the two route facilities is specified, the processor 11 will generate a group of users who have contacted the advertisement based on the movement path of each user and the advertisement information of the advertisement (S17). If a group of users who have contacted the advertisement is generated, the processor 11 will determine the perception of each user belonging to the group (S18).

If the perception is determined, the processor 11 generates sub-groups from the groups of users who have contacted the advertisement (S19). If a sub-group is generated, the processor 11 will generate report information according to the sub-group, etc. (S20). If the report information is generated, the processor 11 will end the action.

Next, an example of the operation of the server device 10 to generate tracking information will be described. FIG. 8 is a flowchart for explaining an example of the operation of the server device 10 to generate tracking information.

First, the processor 11 of the server device 10 obtains the location information of each user (S21). When the location information of each user is obtained, the processor 11 sets that it will become the conversion of the tracking target (S22).

If the conversion is set, the processor 11 will specify the advertisement corresponding to the conversion (S23). If the advertisement is specified, the processor 11 will specify the user who has completed the conversion (S24).

If the user who has completed the conversion is identified, the processor 11 will identify the route facility corresponding to the specified advertisement (S25). If the route facility is specified, the processor 11 will specify the user who has been in the two route facilities from the user who has completed the conversion (S26).

If a user who has been in two route facilities is identified, the processor 11 will obtain the location information of the user (S27). If the user's location information is obtained, the processor 11 will specify the movement path between the two route facilities based on the two route facilities and the obtained location information (S28).

If the movement path between the two route facilities is specified, the processor 11 will generate a group of users who have contacted the advertisement based on the movement path of each user and the advertisement information of the advertisement (S29). If a group is generated, the processor 11 will generate tracking information according to the generated group and the like (S30).

If the tracking information is generated, the processor 11 will end the action.

In addition, the processor 11 may also specify one route facility corresponding to the advertisement. For example, the processor 11 can also specify the movement path around the route facility based on the location information of the user who was in the route facility. The processor 11 can also determine whether the user has touched the advertisement according to the moving path.

In addition, the processor 11 can also determine the perception of the user who has completed the conversion and has been exposed to the advertisement. The processor 11 may also generate: tracking information including the determined perception.

In addition, the present invention is not limited to the above-mentioned embodiment, and various modifications can be made without departing from the gist of the present invention during the implementation stage. In addition, each embodiment can also be implemented in combination as appropriate, and the combined effect can be obtained. In addition, various inventions are further included in the above-mentioned embodiment, and various inventions can be extracted by a combination selected from a plurality of disclosed constituent elements. For example, if a problem can be solved and an effect can be obtained even if several constituent elements are eliminated from all the constituent elements shown in the embodiment, the composition from which these constituent elements have been eliminated can be extracted as an invention.

1: Advertising system 10: Server device 11: processor 12: ROM 13: RAM 14: NVM 14a: Memory area for storing advertising information 14b: Memory area for storing login information 15: Ministry of Communications 16: Operation part 17: Display 20: Media 30: terminal 41: area 42: Arrow S: Step

[Fig. 1] Fig. 1 is a diagram schematically showing an example of the configuration of the advertising system of the embodiment. [Fig. 2] Fig. 2 is a block diagram schematically showing a configuration example of the server device of the embodiment. [Fig. 3] Fig. 3 is a diagram showing an example of the structure of advertisement information according to the embodiment. [Fig. 4] Fig. 4 is a diagram showing an example of the configuration of area information according to the embodiment. [Fig. 5] Fig. 5 is a diagram showing an example of the configuration of the registration information of the embodiment. [Fig. 6] Fig. 6 is a diagram showing an example of the location information structure of the embodiment. [Fig. 7] Fig. 7 is a flowchart showing an example of the operation of the server device of the embodiment. [Fig. 8] Fig. 8 is a flowchart showing an example of the operation of the server device of the embodiment.

1: Advertising system

10: Server device

20: Media

30: terminal

Claims (8)

A program that enables the processor to perform the following processing: Obtain advertising information showing areas that can be contacted with ads, Obtain the location information of the facility where the user is located, Obtain location information showing the coordinates of the aforementioned user, And based on the aforementioned location information, the aforementioned location information, and the aforementioned advertisement information, it is determined whether the aforementioned user has been exposed to the aforementioned advertisement. Such as the program of request 1, It can enable the aforementioned processor to specify the movement path between the two facilities where the aforementioned user was once based on the aforementioned location information, When at least a part of the aforementioned moving path is included in the aforementioned area, it is determined that the aforementioned user has touched the aforementioned advertisement. Such as the formula of claim 2, wherein the aforementioned movement path is the movement path between the two route facilities corresponding to the aforementioned advertisement. Such as the program of any one of claims 1 to 3, which causes the processor to generate a cluster of the users who are determined to have contacted the advertisement, And produce the sub-groups of the aforementioned groupings. Such as the program of any one of request items 1 to 4, wherein the aforementioned user is a user who has completed the conversion corresponding to the aforementioned advertisement. Such as the program of any one of claims 1 to 5, wherein the aforementioned facilities are stations. An information processing method is an information processing method executed by a processor and includes the following steps: Obtain advertising information showing areas that can be contacted with ads, Obtain the location information of the facility where the user is located, Obtain location information showing the coordinates of the aforementioned user, And based on the aforementioned location information, the aforementioned location information, and the aforementioned advertisement information, it is determined whether the aforementioned user has been exposed to the aforementioned advertisement. An information processing device including: The memory part stores advertising information showing areas that can be contacted with advertisements; and The control unit obtains the location information showing the facility where the user is located, obtains the location information showing the coordinates of the aforementioned user, and determines whether the aforementioned user has contacted the aforementioned advertisement based on the aforementioned location information, the aforementioned location information and the aforementioned advertisement information.

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