TW201824112A - E-commerce advertising promotion and profit-splitting management system wherein the bonus-splitting data of the advertisement (ad) requesting end and the ad cost profit-sharing data of the advertiser are used as the basis for splitting the bonus to the ad requesting end and for requesting the ad fee from the advertiser - Google Patents

Abstract

The present invention relates to an e-commerce management system, which comprises an advertisement database, a form questionnaire database, a performance report database and a processing module. The processing module receives the advertisement request transmitted by an advertisement requesting end and processes it, and transmits the advertisement tracking code together with the advertisement material data, in a data format of exclusive advertisement data code, to the advertisement requesting end, and after the exclusive advertisement data code is received by the advertisement requesting end, it can be sent to the advertisement exposure platform for presentation. After reading the exclusive advertisement data code on the advertisement exposure platform, the browser end will process the exclusive advertisement data code and display it in a data format of online advertisement for the user to click on. After the click, the screen at the browser end will be directed to a link associated with the questionnaire data or form data contained in the exclusive advertisement data code, and the form data or questionnaire data will be displayed on the screen at the browser end for filling in.

Description

   E-commerce management system   

The invention relates to an e-commerce management system, in particular to an advertisement and distribution-based e-commerce management system.

Advertisements were previously promoted through posters, newspapers, magazine ads, and car body advertisements. Everyone saw that they would buy at physical stores in the future. With the advancement of the times, they have gradually developed from offline to online trading models, that is, through Shopping network or online trading platform for order purchase.

For digital advertising, it ’s also about buying slots, keywords, networks, affiliate marketing, and so on, and it has evolved into a variety of rich advertising models. For the most familiar GOOGLE network, it is through a CPC click billing model, that is, a model that charges advertisers who provide the advertisement information only when the viewer actually clicks on the advertisement information. The corresponding website that presents the advertisement information will also get the profit provided by GOOGLE.

But not everyone has a website or a blog. This still has some thresholds for people who want to earn advertising profit, and with the evolution of time, advertisers' demand for advertising types is no longer just pure. After clicking the advertisement, it is as simple as jumping to the corresponding website for browsing. Advertisers prefer to be able to directly obtain the registration information of the viewer or purchase the product directly, that is, they only need to pay after completing a designated task.

Therefore, how to use a model to allow all people who are free and want to earn extra money can directly capture the advertising information provided by the manufacturer and display the advertising information on the major exposure platforms, and the displayed ads allow the viewers to directly An advertising system that is registered or purchased directly to complete the task specified by the advertiser is a desire of relevant persons in this field.

An object of the present invention is to provide an e-commerce management system.

In order to achieve the above object, the present invention provides an e-commerce management system, which includes: an advertising database for storing advertising tracking codes and creative data transmitted by an advertising manufacturer; a form questionnaire database for storing form data Or questionnaire data; performance report database to store bonus reconciliation data and advertising expense reconciliation data; and a processing module to receive and process the ad request sent by the ad requester, and the processing module responds to the ad Request and send the ad tracking code along with the creative data to the ad requester in the data type of the unique ad data code. The ad requester can send it to the ad exposure platform for display after receiving the unique ad data code; browse and read After taking the unique advertisement data code on the advertisement exposure platform, the exclusive advertisement data code will be processed and displayed in the form of online advertising data for clicks. After clicking, the screen on the browser will be directed to the exclusive advertisement data code. Contains links to form data or questionnaire data, and displays form information on the screen of the browser Or the content of the questionnaire data; after the form data or questionnaire data is completed, it will be returned to the performance report database for storage and processing by the browsing end in the form of completed form data or completed questionnaire data. The module will generate the bonus reconciliation information of the advertising request side and the advertising cost reconciliation information of the advertising vendor side according to this storage and send it as the basis for issuing bonuses to the advertising requesting side and requesting advertising costs from the advertising vendor side.

Another object of the present invention is to provide an e-commerce management system.

In order to achieve the above-mentioned another object, the present invention provides an e-commerce management system, which includes: an advertisement database for storing an advertisement tracking code and creative data transmitted by an advertisement manufacturer; a shopping webpage database for storing Shopping webpage data; performance report database for storing bonus distribution data and advertising expense reconciliation data; and a processing module for receiving and processing ad requests sent by the ad requester, and the processing module responds to ads Request and send the ad tracking code along with the creative data to the ad requester in the data type of the unique ad data code. The ad requester can send it to the ad exposure platform for display after receiving the unique ad data code; browse and read After taking the unique advertisement data code on the advertisement exposure platform, the exclusive advertisement data code will be processed and displayed in the form of online advertising data for clicks. After clicking, the screen on the browser will be directed to the exclusive advertisement data code. Contains a link to the shopping page data, and displays the shopping page data on the browser screen Content; when the products in the shopping webpage data are purchased and completed, the transaction data will be sent back to the shopping webpage database for storage by the browsing end, and the processing module will generate the bonus distribution data on the advertising request side and the advertising vendor accordingly. Advertisement account reconciliation information and send it as a basis for issuing bonuses to the advertising requester and requesting advertising costs from the advertising manufacturer.

1‧‧‧ e-commerce management system

2‧‧‧Advertising side

3‧‧‧Ad request

4‧‧‧Ad Exposure Platform

5‧‧‧Browser

12‧‧‧advertising database

14‧‧‧ Questionnaire Form Database

16‧‧‧ Performance report database

18‧‧‧Processing Module

122‧‧‧Ad Tracking Code

124‧‧‧ Creative Materials

142‧‧‧Form Information

144‧‧‧Questionnaire data

146‧‧‧Completed form data

148‧‧‧ completed questionnaire data

162‧‧‧Bonus reconciliation information

164‧‧‧Advertisement reconciliation information

301‧‧‧Ad request

303‧‧‧ Exclusive advertising data code

401‧‧‧Internet Advertising

6‧‧‧ e-commerce management system

7‧‧‧Advertising vendor

8‧‧‧ Advertising request

9‧‧‧Ad Exposure Platform

10‧‧‧Browser

62‧‧‧Advertising database

64‧‧‧ Shopping Web Database

66‧‧‧ Performance Report Database

68‧‧‧Processing Module

622‧‧‧Ad Tracking Code

624‧‧‧ Creative Materials

642‧‧‧ Shopping Webpage Information

644‧‧‧ Sold prices

662‧‧‧Bonus distribution information

664‧‧‧Advertisement reconciliation information

801‧‧‧Ad Request

803‧‧‧ Exclusive advertising data code

901‧‧‧Internet Advertising

Figure 1 is a schematic diagram of a system for an e-commerce management system; Figure 2 is a schematic diagram of an e-commerce management system including an advertising manufacturer's side, an advertising request side, an advertisement exposure platform, and a browsing side; and Figure 3 is another e-commerce management system The system schematic diagram of the management system; and FIG. 4 is a schematic diagram of another e-commerce management system including an advertisement manufacturer side, an advertisement request side, an advertisement exposure platform, and a browsing side.

The content of the present invention will be explained below through embodiments, which relates to an e-commerce management system. However, the embodiments of the present invention are not intended to limit any particular environment, application, or special way of implementing the present invention. Therefore, the description of the embodiments is only for the purpose of explaining the present invention, and is not intended to limit the present invention. It should be noted that, in the following embodiments and drawings, components that are not directly related to the present invention have been omitted and not shown; and for the sake of simplicity, the dimensional relationship between the components is not drawn according to the actual scale.

Please refer to FIG. 1, which is a schematic diagram of a system for displaying the structure and operation of the e-commerce management system of the present invention.

As shown in FIG. 1, the e-commerce management system 1 includes an advertisement database 12, a form questionnaire database 14, a performance report database 16, and a processing module 18.

The advertisement database 12 is used to store the advertisement tracking code 122 and the creative data 124 transmitted by the advertisement manufacturer; the form questionnaire database 14 is used to store the form data 142 or questionnaire data 144; the performance report database 16 is It is used to store bonus reconciliation data 162 and advertising expense reconciliation data 164; and a processing module 18 for receiving and processing the advertisement request sent by the advertisement requester, and the processing module 18 responds to the advertisement request and uses it to track the advertisement The code 122 and the creative data 124 are transmitted to the advertisement requester in the data type of the exclusive advertisement data code. After receiving the exclusive advertisement data code, the advertisement requester can send it to the advertisement exposure platform for display; the browser reads the advertisement exposure platform After the exclusive advertisement data code on the page, the exclusive advertisement data code will be processed and displayed in the form of online advertising data for click. After clicking, the screen on the browser will be directed to the form data contained in the exclusive advertisement data code. 142 or questionnaire data 144, and display the contents of form data 142 or questionnaire data 144 on the screen of the browser; when the form information After the data 142 or questionnaire data 144 is completed, it will be returned by the browsing end to the form questionnaire database 14 in the form of completed form data or completed questionnaire data for storage, and the processing module 18 will respond accordingly. This saving generates the bonus reconciliation data 162 of the advertising request side and the advertising expense reconciliation information 164 of the advertising vendor side and transmits it as a basis for issuing bonuses to the advertising request end and requesting advertising costs from the advertising vendor end.

It should be noted that advertising exposure platforms include, but are not limited to, social networking sites (FACEBOOK, LINE, etc.), blogs, forums, websites, or even physical media, such as newspapers, posters, and so on.

It is worth mentioning that the data type of the online advertisement can be text type, picture type, video and audio type, hyperlink URL type, QR CODE type, or a combination of the above types.

As shown in FIG. 2, it is another system schematic diagram of the e-commerce management system 1 of the present invention, which is different from FIG. 1. In this figure, the advertising vendor 2 that will communicate with the system 1 through the network for data exchange. , The advertisement requesting terminal 3, the advertisement exposure platform 4 and the browsing terminal 5 are shown. Among them, the advertisement manufacturer side 2, the advertisement request side 3, the advertisement exposure platform 4, and the browsing side 5 are all computer devices.

In FIG. 2, the e-commerce management system 1 includes an advertisement database 12, a form questionnaire database 14, a performance report database 16, and a processing module 18.

The advertisement database 12 is used to store the advertisement tracking code 122 and the creative data 124 transmitted by the advertisement manufacturer 2; the form questionnaire database 14 is used to store the form data 142 or questionnaire data 144; the performance report database 16 It is used to store bonus reconciliation information 162 and advertising expense reconciliation information 164; and a processing module 18 is used to receive and process the advertisement request 301 transmitted by the advertisement requesting terminal 3, and the processing module 18 responds to the advertisement request 301 and The advertisement tracking code 122 and the creative data 124 are transmitted to the advertisement requester 3 in the data type of the exclusive advertisement data code 303. After receiving the exclusive advertisement data code 303, the advertisement requester 3 can send it to the advertisement exposure platform 4 for Display; the browser 5 reads the unique advertisement data code 303 on the advertisement exposure platform 4 and processes the exclusive advertisement data code 303 and displays it as a data type of the online advertisement 401 for click. After clicking, the browser 5 The screen will be guided to the link to the form data 142 or questionnaire data 144 contained in the exclusive advertising data code 303, and the form data 142 or question will be displayed on the screen of the browser 5 The content of the data 144; when the form data 142 or the questionnaire data 144 is completed, it will be returned by the browser 5 to the form questionnaire database 14 in the form of completed form data 146 or completed questionnaire data 148. Save, and the processing module 18 will generate the bonus reconciliation information 162 of the advertising requester 3 and the advertising expense reconciliation information 164 of the advertising manufacturer 2 in response to the storage, and transmit the bonus reconciliation information 164 to the advertising requester 3 as a bonus. And the basis for requesting advertising costs from the advertising vendor 2.

It is noted that the advertisement exposure platform includes, but is not limited to, social networking sites (FACEBOOK, LINE, etc.), blogs, forums, websites, or even physical media, such as newspapers, posters, and so on.

It is worth mentioning that the data type of the online advertisement 401 can be text type, picture type, video and audio type, hyperlink URL type, QR CODE type, or a combination of the above types.

Please refer to FIG. 3, which is a schematic diagram of a system for illustrating the structure and operation of the e-commerce management system 6 of the present invention.

As shown in FIG. 3, the e-commerce management system 6 includes an advertisement database 62, a shopping webpage database 64, a performance report database 66, and a processing module 68.

An advertisement database 62 is used to store the advertisement tracking code 622 and the creative data 624 sent by the advertisement manufacturer; a shopping webpage database 64 is used to store the webpage shopping data 642; an performance report database 66 is used to store Bonus distribution information 662 and advertising expense reconciliation information 664; and a processing module 68 for receiving and processing the advertising request sent by the advertising requester, and the processing module 68 responds to the advertising request and uses the advertising tracking code 622 together with The creative data 624 is sent to the advertising requester in the form of a unique advertising data code. After receiving the unique advertising data code, the advertising requester can send it to the advertising exposure platform for display; the browser reads the exclusive information on the advertising exposure platform. After the advertisement data code, the exclusive advertisement data code will be processed and displayed in the form of online advertising data for clicks. After clicking, the screen of the browser will be directed to the shopping page data 642 contained in the exclusive advertisement data code. Link, and display the content of the shopping page data 642 on the screen of the browser; when the products in the shopping page data are purchased into After that, the transaction data will be returned by the browsing end to the shopping webpage database 64 for storage, and the processing module 68 will generate the bonus distribution data 662 on the advertising request side and the advertising cost reconciliation information 664 on the advertising vendor side accordingly. The transmission is used as a basis for distributing bonuses to the advertising request side and requesting advertising costs from the advertising manufacturer side.

It is noted that the advertisement exposure platform includes, but is not limited to, social networking sites (FACEBOOK, LINE, etc.), blogs, forums, websites, or even physical media, such as newspapers, posters, and so on.

It is worth mentioning that the data type of the online advertisement can be text type, picture type, video and audio type, hyperlink URL type, QR CODE type, or a combination of the above types.

As shown in FIG. 4, it is another system schematic diagram of the e-commerce management system 6 of the present invention, which is different from FIG. 3. In this figure, the advertising vendor 7 will communicate with the system 6 through the network for data exchange. , The advertisement requesting terminal 8, the advertisement exposure platform 9, and the browsing terminal 10 are shown. Among them, the advertising manufacturer's terminal 7, the advertising requesting terminal 8, the advertising exposure platform 9 and the browsing terminal 10 are all computer devices.

In FIG. 4, the e-commerce management system 6 includes an advertisement database 62, a shopping webpage database 64, a performance report database 66, and a processing module 68.

The advertisement database 62 is used to store the advertisement tracking code 622 and the creative data 624 transmitted by the advertisement manufacturer 7; the shopping page database 64 is used to store the shopping page data 642; the performance report database 66 is used to Store bonus distribution data 662 and advertising expense reconciliation information 664; and a processing module 68 for receiving and processing the advertising request 801 sent by the advertising requesting end 8 and processing the processing module 68 in response to the advertising request 801 and thereby advertising The tracking code 622 together with the creative data 624 is transmitted to the advertisement requester 8 in the data type of the exclusive advertisement data code 803. After receiving the exclusive advertisement data code 803, the advertisement requester 8 can send it to the advertisement exposure platform 9 for display; browse The client 10 reads the dedicated advertisement data code 803 on the advertisement exposure platform 9 and processes the dedicated advertisement data code 803 and displays it as a data type of the online advertisement 901 for click. After clicking, the screen of the browsing client 10 will be displayed. Guide to the link of the shopping page data 642 included in the exclusive advertising data code 803, and display the content of the shopping page data 642 on the screen of the browser 10; when shopping After the products in the page data 642 are purchased and completed, the transaction data 644 will be returned by the browsing terminal 5 to the shopping webpage database 64 for storage, and the processing module 68 will generate the advertising request terminal 8 bonus distribution data in response to this storage. 662 reconciles data 664 with the advertising cost of the advertising manufacturer's terminal 7 and transmits it as a basis for distributing bonuses to the advertising requesting terminal 8 and requesting advertising costs from the advertising manufacturer's terminal 7.

It is noted that the advertisement exposure platform includes, but is not limited to, social networking sites (FACEBOOK, LINE, etc.), blogs, forums, websites or even physical media, such as newspapers, posters, and the like.

It is worth mentioning that the data type of the online advertisement 901 can be text type, picture type, video and audio type, hyperlink URL type, QR CODE type, or a combination of the above types.

The above are merely preferred embodiments of the present invention, and are not intended to limit the scope of the present invention. Any equivalent changes or modifications made without departing from the spirit disclosed by the present invention shall be included in the following patents Within range.

Claims (10)

    An e-commerce management system includes: an advertisement database for storing an ad tracking code and creative data transmitted by an advertisement manufacturer; a form questionnaire database for storing a form data or a questionnaire Data; a performance report database for storing a bonus reconciliation data and an advertisement expense reconciliation data; and a processing module for receiving and processing an advertisement request sent by an advertisement requesting end, the The processing module responds to the advertisement request and sends the advertisement tracking code together with the creative data to the advertisement requester in the data type of a unique advertisement data code. The advertisement requester can receive the unique advertisement data code after receiving the unique advertisement data code. Sent to an advertisement exposure platform for display; after reading the unique advertisement data code on the advertisement exposure platform, the browser will process the unique advertisement data code and display it in the form of an online advertisement for click, After clicking, the screen of the browser will be directed to the link of the form data or the questionnaire data contained in the exclusive advertising data code, and The screen of the browsing terminal shows the contents of the form data or the questionnaire data; when the form data or the questionnaire data is completed, it will be used by the browsing side as the completed form data or the completed questionnaire data type. The status is returned to the form questionnaire database for storage, and the processing module will generate the bonus reconciliation information on the advertising request side and the advertising expense reconciliation information on the advertising vendor side based on this storage and send it for distribution of bonuses. The basis for requesting the advertising request and requesting advertising costs from the advertising manufacturer.         The electronic commerce management system described in item 1 of the scope of patent application, wherein the data type of the online advertisement is a text type, a picture type, or a video and audio type.         The electronic commerce management system described in item 1 of the scope of patent application, wherein the data type of the online advertisement is a hyperlink type.         The electronic commerce management system described in item 1 of the scope of patent application, wherein the data type of the online advertisement is a QR CDOE type.         The electronic commerce management system described in item 1 of the scope of patent application, wherein the data type of the online advertisement includes a text type, a picture type, a video and audio type, a hyperlink type, and a QR CODE type. State or a combination of the above.         An e-commerce management system includes: an advertising database for storing an advertising tracking code and creative data transmitted by an advertising vendor; a shopping webpage database for storing shopping webpage data; A performance report database for storing a bonus distribution data and an advertisement expense reconciliation data; and a processing module for receiving and processing an advertisement request sent by an advertisement requesting end, the processing module In response to the advertisement request, the advertisement tracking code and the creative data are transmitted to the advertisement requester in a data type of a unique advertisement data code. The advertisement requester can send the unique advertisement data code to a advertisement requester after receiving the advertisement data code. Advertising exposure platform for display; after reading the unique advertising data code on the advertising exposure platform, the browser will process the unique advertising data code and display it as a data type of online advertisement for click, and click to browse The screen on the client side will be directed to the link to the shopping page data contained in the exclusive advertising data code, and the screen on the browser side Display the content of the shopping webpage data; when the products in the shopping webpage data are purchased and sold, the transaction data will be returned by the browsing terminal to the shopping webpage database for storage, and the processing module will store accordingly The bonus distribution data of the advertising request side and the advertising expense reconciliation information of the advertising manufacturer side are generated and transmitted as a basis for issuing bonus distribution to the advertising request side and requesting advertising costs from the advertising manufacturer side.         The electronic commerce management system according to item 6 of the scope of patent application, wherein the data type of the online advertisement is a text type, a picture type, or a video and audio type.         The electronic commerce management system according to item 6 of the scope of patent application, wherein the data type of the online advertisement is a hyperlink type.         The electronic commerce management system described in item 6 of the scope of patent application, wherein the data type of the online advertisement is a QR CODE type.         The electronic commerce management system according to item 6 of the scope of patent application, wherein the data type of the online advertisement includes a text type, a picture type, a video and audio type, a hyperlink type, and a QR CODE type. State or a combination of the above.