TW201237794A - Enabling advertisers to bid on abstract objects - Google Patents

Enabling advertisers to bid on abstract objects Download PDF

Info

Publication number
TW201237794A
TW201237794A TW100139972A TW100139972A TW201237794A TW 201237794 A TW201237794 A TW 201237794A TW 100139972 A TW100139972 A TW 100139972A TW 100139972 A TW100139972 A TW 100139972A TW 201237794 A TW201237794 A TW 201237794A
Authority
TW
Taiwan
Prior art keywords
user
advertiser
search
entity
abstract
Prior art date
Application number
TW100139972A
Other languages
English (en)
Chinese (zh)
Inventor
Benjamin Rubinstein
Ashok Chandra
Olivier Dabrowski
David James Gemmell
Min-John Lee
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of TW201237794A publication Critical patent/TW201237794A/zh

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Information Transfer Between Computers (AREA)
TW100139972A 2010-12-14 2011-11-02 Enabling advertisers to bid on abstract objects TW201237794A (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US12/967,855 US20120150657A1 (en) 2010-12-14 2010-12-14 Enabling Advertisers to Bid on Abstract Objects

Publications (1)

Publication Number Publication Date
TW201237794A true TW201237794A (en) 2012-09-16

Family

ID=46200297

Family Applications (1)

Application Number Title Priority Date Filing Date
TW100139972A TW201237794A (en) 2010-12-14 2011-11-02 Enabling advertisers to bid on abstract objects

Country Status (11)

Country Link
US (1) US20120150657A1 (enExample)
EP (1) EP2652691A4 (enExample)
JP (1) JP5845282B2 (enExample)
KR (1) KR20140016247A (enExample)
CN (1) CN102737332A (enExample)
AU (1) AU2011341391A1 (enExample)
IL (1) IL226372A0 (enExample)
MX (1) MX2013006425A (enExample)
RU (1) RU2589872C2 (enExample)
TW (1) TW201237794A (enExample)
WO (1) WO2012082473A2 (enExample)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI576780B (zh) * 2015-06-30 2017-04-01 Rakuten Inc Management devices, management methods, programs and recording media
TWI623900B (zh) * 2016-07-14 2018-05-11 現觀科技股份有限公司 競價及活動管理方法與系統、代符產生及活動管理伺服器

Families Citing this family (33)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120041834A1 (en) * 2010-08-13 2012-02-16 Mcrae Ii James Duncan System and Method for Utilizing Media Content to Initiate Conversations between Businesses and Consumers
US20120179541A1 (en) * 2011-01-12 2012-07-12 Scentara Oy Ab System and method for providing advertisement in web sites
US11087424B1 (en) 2011-06-24 2021-08-10 Google Llc Image recognition-based content item selection
US10972530B2 (en) 2016-12-30 2021-04-06 Google Llc Audio-based data structure generation
US8688514B1 (en) 2011-06-24 2014-04-01 Google Inc. Ad selection using image data
US11093692B2 (en) 2011-11-14 2021-08-17 Google Llc Extracting audiovisual features from digital components
US10586127B1 (en) 2011-11-14 2020-03-10 Google Llc Extracting audiovisual features from content elements on online documents
US8612414B2 (en) * 2011-11-21 2013-12-17 Google Inc. Grouped search query refinements
US10387503B2 (en) * 2011-12-15 2019-08-20 Excalibur Ip, Llc Systems and methods involving features of search and/or search integration
US20130185625A1 (en) * 2012-01-18 2013-07-18 Skinected System and method for intelligently sizing content for display
US9146993B1 (en) 2012-03-16 2015-09-29 Google, Inc. Content keyword identification
US20140122234A1 (en) * 2012-10-31 2014-05-01 Gideon Wald Entity based advertisement targeting
US20140122233A1 (en) * 2012-10-31 2014-05-01 Microsoft Corporation User-advertiser bargaining in search results
US20140258014A1 (en) * 2013-03-05 2014-09-11 Google Inc. Entity-based searching with content selection
US9536259B2 (en) 2013-03-05 2017-01-03 Google Inc. Entity-based searching with content selection
US20140316890A1 (en) * 2013-04-23 2014-10-23 Quixey, Inc. Entity Bidding
US11030239B2 (en) 2013-05-31 2021-06-08 Google Llc Audio based entity-action pair based selection
US9953085B1 (en) * 2013-05-31 2018-04-24 Google Llc Feed upload for search entity based content selection
US9305307B2 (en) 2013-07-15 2016-04-05 Google Inc. Selecting content associated with a collection of entities
US9666187B1 (en) 2013-07-25 2017-05-30 Google Inc. Model for enabling service providers to address voice-activated commands
US20150066653A1 (en) * 2013-09-04 2015-03-05 Google Inc. Structured informational link annotations
US20150154251A1 (en) 2013-12-03 2015-06-04 Ebay Inc. Systems and methods to adapt search results
US20150242510A1 (en) * 2014-02-25 2015-08-27 Quixey, Inc. Interactive Search Results
KR20150035877A (ko) * 2015-02-25 2015-04-07 네이버 주식회사 실시간 대화를 기반으로 한 트랜잭션 처리 방법과 시스템 및 기록 매체
US20160307237A1 (en) * 2015-04-15 2016-10-20 Quixey, Inc. Accessing Advertised Application States From A Current Application State
US10031954B2 (en) * 2015-04-23 2018-07-24 Oath Inc. Method and system for presenting a search result in a search result card
US9686247B2 (en) 2015-06-24 2017-06-20 International Business Machines Corporation Distributed computing utilizing homomorphic encryption
US10482520B2 (en) * 2016-02-11 2019-11-19 Hipmunk, Inc. Recommending outgoing values based on incoming values
US10832303B2 (en) * 2016-03-11 2020-11-10 Ebay Inc. Removal of listings based on similarity
JP6381715B1 (ja) * 2017-03-13 2018-08-29 ヤフー株式会社 提供装置、提供方法、提供プログラム、決定装置、決定方法、及び決定プログラム
CN109344249B (zh) * 2018-08-14 2023-02-17 创新先进技术有限公司 信息处理方法、装置、电子设备及计算机可读存储介质
CN109658165B (zh) * 2019-02-22 2025-06-27 北京三快在线科技有限公司 广告出价方法、装置、电子设备及计算机可读介质
US12367339B1 (en) * 2022-03-04 2025-07-22 Cdw Llc Methods and systems for dynamic procurement data mining

Family Cites Families (23)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2192049C1 (ru) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Способ распространения рекламно-информационных сообщений (варианты)
US20070038614A1 (en) * 2005-08-10 2007-02-15 Guha Ramanathan V Generating and presenting advertisements based on context data for programmable search engines
US20100100437A1 (en) * 2002-09-24 2010-04-22 Google, Inc. Suggesting and/or providing ad serving constraint information
KR100485322B1 (ko) * 2003-03-08 2005-04-27 엔에이치엔(주) 검색 엔진에서 검색 결과 리스트를 생성하는 방법
US7895595B2 (en) * 2003-07-30 2011-02-22 Northwestern University Automatic method and system for formulating and transforming representations of context used by information services
RU37247U1 (ru) * 2003-12-26 2004-04-10 Кузнецов Денис Олегович Биржевая система интернет-торговли рекламными ресурсами
US7451152B2 (en) * 2004-07-29 2008-11-11 Yahoo! Inc. Systems and methods for contextual transaction proposals
KR20060086512A (ko) * 2005-01-26 2006-08-01 드림아이 커뮤니케이션즈(주) 다매체 검색엔진 통합 네트워크 검색 키워드 광고 시스템
US20060242017A1 (en) * 2005-03-09 2006-10-26 Medio Systems, Inc. Method and system of bidding for advertisement placement on computing devices
KR100786795B1 (ko) * 2005-03-25 2007-12-18 주식회사 다음커뮤니케이션 인터넷 광고 서비스 시스템 및 방법
US8468048B2 (en) * 2005-04-22 2013-06-18 Google Inc. Suggesting targeting information for ads, such as websites and/or categories of websites for example
US20060282314A1 (en) * 2005-06-10 2006-12-14 Yahoo! Inc. Universal advertisement services architecture
US7831585B2 (en) * 2005-12-05 2010-11-09 Microsoft Corporation Employment of task framework for advertising
US7831472B2 (en) * 2006-08-22 2010-11-09 Yufik Yan M Methods and system for search engine revenue maximization in internet advertising
US20080114672A1 (en) * 2006-11-09 2008-05-15 Sihem Amer Yahia Method and system for bidding on advertisements
US7788252B2 (en) * 2007-03-28 2010-08-31 Yahoo, Inc. System for determining local intent in a search query
KR100901959B1 (ko) * 2007-06-28 2009-06-10 엔에이치엔비즈니스플랫폼 주식회사 검색 광고 자동 노출 방법 및 그 시스템
JP4962967B2 (ja) * 2008-01-11 2012-06-27 ヤフー株式会社 Ｗｅｂページ検索サーバ及びクエリ推薦方法
US20090228439A1 (en) * 2008-03-07 2009-09-10 Microsoft Corporation Intent-aware search
US8171021B2 (en) * 2008-06-23 2012-05-01 Google Inc. Query identification and association
JP2010049409A (ja) * 2008-08-20 2010-03-04 Yahoo Japan Corp 広告入札システム、広告入札方法、文書検索システム、文書検索方法、プログラム、及びクライアントシステムの制御方法
JP5215920B2 (ja) * 2009-03-10 2013-06-19 ヤフー株式会社 検索システムおよび方法
US8527342B2 (en) * 2009-06-04 2013-09-03 Intent Media Inc. Method and system for electronic advertising

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI576780B (zh) * 2015-06-30 2017-04-01 Rakuten Inc Management devices, management methods, programs and recording media
TWI623900B (zh) * 2016-07-14 2018-05-11 現觀科技股份有限公司 競價及活動管理方法與系統、代符產生及活動管理伺服器

Also Published As

Publication number Publication date
US20120150657A1 (en) 2012-06-14
MX2013006425A (es) 2013-07-03
EP2652691A4 (en) 2016-06-22
WO2012082473A3 (en) 2012-08-09
EP2652691A2 (en) 2013-10-23
JP5845282B2 (ja) 2016-01-20
KR20140016247A (ko) 2014-02-07
RU2013127114A (ru) 2014-12-20
CN102737332A (zh) 2012-10-17
WO2012082473A2 (en) 2012-06-21
AU2011341391A1 (en) 2013-06-06
IL226372A0 (en) 2013-07-31
RU2589872C2 (ru) 2016-07-10
JP2014503897A (ja) 2014-02-13

Similar Documents

Publication Publication Date Title
TW201237794A (en) Enabling advertisers to bid on abstract objects
Sağkaya Güngör et al. Understanding digital consumer: A review, synthesis, and future research agenda
JP5355733B2 (ja) 広告または電子商取引のためにプロセッサが実行する方法
TWI588764B (zh) 用於廣告之特徵值附加、重新評級及過濾的電腦儲存媒體、方法及電腦化系統
US10290062B2 (en) System and method for utilizing annotated images to facilitate interactions between commercial and social users
US12174894B2 (en) Computer implemented system and methods for implementing advertisement placement via internet
US10839464B2 (en) System and method for managing interaction between commercial and social users
KR100485322B1 (ko) 검색 엔진에서 검색 결과 리스트를 생성하는 방법
US20170140439A1 (en) Systems and methods for advertising using sponsored verbs and contexts
TW200900985A (en) Advertisement server device, advertisement display method, and advertisement server program
US10402886B2 (en) Information processing device, information processing method, program, and storage medium
CN102132308A (zh) 在线社区中的信息分享
HK1253953A1 (zh) 交互式的基於网络的信息对象的货币化
US20160048875A1 (en) Entity based search advertising within a modular search object framework
EP3284050A1 (en) Accessing advertised application states from a current application state
US20120179541A1 (en) System and method for providing advertisement in web sites
US20120005022A1 (en) Method, system, and computer-readable recording medium for flexibly partitioning and providing keyword advertisement area
US8725558B1 (en) Intra-site product advertising system
KR101942834B1 (ko) 키워드 품질을 결정하기 위한 사용자 데이터의 처리 및 분석
US12423357B2 (en) Computer-implemented system to perform an advertisement landing page matching operation and associated methods
US20230153360A1 (en) Advertisement display system and associated methods
WO2016084196A1 (ja) 電子取引端末、電子取引方法、記録媒体、ならびに、プログラム
KR20080030202A (ko) 블로그를 이용한 온라인 쇼핑몰 홍보 방법 및 상품 판매 시스템
HK1177541A (en) Enabling advertises to bid on abstract objects
Bhuiyan et al. ONLINE MEDICINE SHOP IN BANGLADESH