JP5845282B2 - 広告主による抽象的オブジェクトへの入札を可能にすること - Google Patents

広告主による抽象的オブジェクトへの入札を可能にすること Download PDF

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JP5845282B2
JP5845282B2 JP2013544557A JP2013544557A JP5845282B2 JP 5845282 B2 JP5845282 B2 JP 5845282B2 JP 2013544557 A JP2013544557 A JP 2013544557A JP 2013544557 A JP2013544557 A JP 2013544557A JP 5845282 B2 JP5845282 B2 JP 5845282B2
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search
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JP2014503897A5 (enExample
JP2014503897A (ja
Inventor
ルビンスタイン，ベンジャミン
チャンドラ，アショク
ダブロフスキー，オリビエ
ゲメル，デヴィッド・ジェームズ
リー，ミン−ジョン
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Microsoft Corp
Microsoft Technology Licensing LLC
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Information Transfer Between Computers (AREA)
JP2013544557A 2010-12-14 2011-12-06 広告主による抽象的オブジェクトへの入札を可能にすること Expired - Fee Related JP5845282B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/967,855 US20120150657A1 (en) 2010-12-14 2010-12-14 Enabling Advertisers to Bid on Abstract Objects
US12/967,855 2010-12-14
PCT/US2011/063621 WO2012082473A2 (en) 2010-12-14 2011-12-06 Enabling advertisers to bid on abstract objects

Publications (3)

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JP2014503897A JP2014503897A (ja) 2014-02-13
JP2014503897A5 JP2014503897A5 (enExample) 2015-01-08
JP5845282B2 true JP5845282B2 (ja) 2016-01-20

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JP2013544557A Expired - Fee Related JP5845282B2 (ja) 2010-12-14 2011-12-06 広告主による抽象的オブジェクトへの入札を可能にすること

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Country Link
US (1) US20120150657A1 (enExample)
EP (1) EP2652691A4 (enExample)
JP (1) JP5845282B2 (enExample)
KR (1) KR20140016247A (enExample)
CN (1) CN102737332A (enExample)
AU (1) AU2011341391A1 (enExample)
IL (1) IL226372A0 (enExample)
MX (1) MX2013006425A (enExample)
RU (1) RU2589872C2 (enExample)
TW (1) TW201237794A (enExample)
WO (1) WO2012082473A2 (enExample)

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JP6381715B1 (ja) * 2017-03-13 2018-08-29 ヤフー株式会社 提供装置、提供方法、提供プログラム、決定装置、決定方法、及び決定プログラム
CN109344249B (zh) * 2018-08-14 2023-02-17 创新先进技术有限公司 信息处理方法、装置、电子设备及计算机可读存储介质
CN109658165B (zh) * 2019-02-22 2025-06-27 北京三快在线科技有限公司 广告出价方法、装置、电子设备及计算机可读介质
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Also Published As

Publication number Publication date
US20120150657A1 (en) 2012-06-14
MX2013006425A (es) 2013-07-03
EP2652691A4 (en) 2016-06-22
WO2012082473A3 (en) 2012-08-09
EP2652691A2 (en) 2013-10-23
KR20140016247A (ko) 2014-02-07
RU2013127114A (ru) 2014-12-20
CN102737332A (zh) 2012-10-17
WO2012082473A2 (en) 2012-06-21
AU2011341391A1 (en) 2013-06-06
IL226372A0 (en) 2013-07-31
TW201237794A (en) 2012-09-16
RU2589872C2 (ru) 2016-07-10
JP2014503897A (ja) 2014-02-13

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