201044295 六、發明說明： 【發明所屬之技術領域】 f發蚊有轉訊傳播技術， 廣告與付款之系統及其方法。 疋令關於裡正口 【先前技術】 Ο 〇 ^告，可泛指-挪針對特定縣的 旅遊廣告、商業廣告等。而日常 ^括U廣口 辈瘙止，肋田錄生也 吊生/舌中，所_廣告往往特指请 業廣。即用於推料品、服務、或理念的付費公告。 廣告的目標在於勸說或土知女 ，、，h 知、_進產。郎㈣:A眾，以引發購買、增加品牌認 A曰進產4£別性。每職告 容的廣告系統所構成。廣 h内谷與傳遞廣告内 成功的關鍵之-。’、4_擴雜’往往是左右廣告能否 (例C =告常在多個不同地點設置顯示裝置 顯示器箸甘= 影設傷、光電顯示榮幕、或是其他 等。由於其使二:*同的播放排程來分別播放不㈤的廣告内容 分別符〜tr 放更有變化性、更㈣地制宜以及能 公共㈣提供系統或是電子廣告看板系統等。 一系、.充 商品舉2說1其應用在之店内廣告系統時，由於商店的主打 間内，其能::所：且每-個商店在不同時 至在同一商別、沩費偏好可能也會所不同，甚 條件及毅’也都會有不同的 〜一一一一, ' 光播廣σ的廣告委託者來說，如果能夠依據 201044295 各商店、各時段的不同銷售狀況 廣告，以符合廣告料、t 商纽時段來播放 費，將使得該廣告獲得最佳效=客戶的骑，進硫成客戶消 姑笪::土無响疋哪種形式的廣告，大多是以「有效觸及率」來 估异其廣告效益，亦即是預姑播 半」來 真正瀏覽到該廣告、對該廣止有象f多少百分比的人次 代理業者在擬定廣告策略二般廣告委託者或廣告 先設定其所欲達成的有效觸及率也經常會 的=的有效觸及率對於廣告業界來說中實是一種 钟衫統，大多僅提供單⑽資訊， 即僅 供之廣告中了解到商品或服務之資訊。若消費者相要 購貝商扣或服務’必須透過電話、傳真、網路 、 實體店面以進行後續購買程序。 甚至要直接前往 【發明内容】 有鐘於上述習知技藝之問 供-種整合廣告與付款之㈣二=月之；卜目的就是在提 及商品或贿.售。 、方法，叫效軸行廣告播放 根據本發明之另—目的， 一 包含雪不#杈出一種整合廣告與付款之系統， 13電子裝置和伺服器。電 理單亓、瓶_· w _ 妒置匕3接收早元、儲存單元 '處 理早70'顯不早％ '操作介 J ^ 單元可用蝴_資訊；儲存單。其中’接收 則可由單筆或多筆内容:# 細“ t處理單元 孔中込擇欲進行播放之播放内容；顯 201044295 =單元可顯示播放内容讀制者 處理單元電性連接，並可輸人付款資訊；第可與 ^付款資訊。伺服器包含第二通訊單元和付款單元。n增 給電子裝置201044295 VI. Description of the invention: [Technical field to which the invention belongs] f A mosquito has a communication technology, an advertising and payment system and method thereof.疋令About Li Zhengkou [Prior Art] Ο 〇 ^ can be used to refer to tourism advertisements, commercial advertisements, etc. for specific counties. And everyday, including U Guangkou, the bantian record also hangs in the tongue / _ advertising, often refers to the industry. A paid announcement for pushing items, services, or ideas. The goal of advertising is to persuade or know the girl, and, h know, _ enter the production. Lang (four): A public, in order to trigger the purchase, increase the brand recognition A 曰 into the production of 4 other. The advertising system of each job is composed. Widely within the valley and the key to success in delivering advertising. ', 4_ expansion' is often the right or left advertising (example C = often set up display device display in a number of different locations 箸 = = shadow damage, photoelectric display glory, or other etc.. Because it makes two: * The same playback schedule to play separately (5) of the advertising content respectively ~ tr put more variability, more (four) local conditions and can be public (four) to provide systems or electronic advertising billboard system, etc. 2 said that when it is applied to the in-store advertising system, due to the store's main room, it can:: and each store may be different from time to time, and the same preference may be different. Yi' will also have a different ~11, one, 'light broadcast σ's advertising consignor, if you can according to 201044295 different stores, each time of the different sales status of advertising, in line with advertising materials, t business hours The broadcast fee will make the advertisement the best effect = the customer's ride, the sulphur into the customer, the aunt's aunt:: What kind of advertisements are used in the soil, most of them use the "effective reach" to estimate the effectiveness of their advertising. That is to pre-guess the half" to really browse The effective reach rate of the advertisements, the percentage of the advertisements, the percentage of the number of people who are interested in the advertising strategy, or the advertisements, and the effective rate of the advertisements are often set to the advertising industry. In fact, it is a kind of shirt, most of which only provide single (10) information, that is, information about the goods or services only in the advertisement. If consumers want to buy the goods or services, they must use telephone, fax, and network. Road, physical storefront for follow-up purchase procedures. Even go directly to [invention content] There is a question in the above-mentioned traditional skills - kind of integrated advertising and payment (four) two = month; the purpose is to mention goods or bribes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . w _ 妒 匕 3 receiving early yuan, storage unit 'processing early 70' is not too early % 'operation J ^ unit available butterfly _ information; storage list. Where 'receiving can be single or multiple content: #细" t Select the content to be played in the cell unit; display 201044295 = unit can display the playback content of the reader processing unit electrical connection, and can input payment information; the second can be used to pay information. The server contains the second communication unit And payment unit. n is added to the electronic device
其可接收做麟；付縣調可罐付㈣===序且 成付款程序後透過第二通訊單元將付款過程之紀錄IIt can receive the lining; the county can adjust the can (4) === sequence and after the payment process, the second communication unit will record the payment process I
其中’電子裝置巾更可吨含_單元，可產域測 可用以感魏用者並觸使財之特性參數，轉性參數^人 齡資料。處理單元可根據特性參數選擇 祀撼咸:I猎以提昇廣告之效益。另外，電子裝置中亦可包含 «人數_1_1|。 了細—通訊單元將 其中，付款程序可為電子付款程序，例如信用卡付款 櫃員機（automatedtellermaehhe, ATM)娜、電子詩付妒 上付款服務或小額付款機制等。 机、、' 其中’電子裝置可位於移動載具上，特別是交通運輸工具上。 根據本發明之再-目的，提出一種整合廣告與付款之方法， 包含下列步驟：首先’藉由電子裝置之減單元接收内容 接著，由單筆或多筆内容資訊中，選擇播放内容。接下來，、顧 β然後，輸人付款資訊。最後，傳送付款資訊 至伺服器，並據以進行付款程序。 其中，可包含下列步驟：首先，藉由感測單元感測使。 接著’判斷個者之雜參數，㈣性參數可包含铜者之性 201044295 或年齡等資訊。接下來’可根據韻參數並產生錢爾。然後， =據制者之特性參數卿減崎，並可根據_訊號記錄 瀏覽人數，再將瀏覽人數傳送至伺服器。 其了付秋程序可為電子付款程序，例如信用卡付款、自動 櫃貝機Uutom補咖職_，ATM)轉帳、電子終付款、線 上付款服務或小額付款機制等。 其中，電子裝置可位於移動載具上，特別是交通運輪工具上。 上^依本發明之整合廣告與付款之系統及其方法，其 可具有一或多個下述優點： t級用者m訊’鱗擇適合_放内容，藉以提 尚廣σ之有效觸及率並提昇廣告之效益。 μ ϋ透f °廣告播放與付款機制，使用者能更方便地進行商 口口或服務之購買。 之有輪卫具有效率地傳播廣告内容，藉以提高廣告 之有效觸及率與廣告之效益。 【實施方式】 立-月參閱第1圖，其係為本發明之整合廣告款統之开 思圖，巾’整合廣告與付款之純 電^和讎 子裝置"包含接收單元⑴、儲存單元==: =早；；^2树元115务通訊單元116'輸出單天 感測早7G 118和計數器119。 單一 1可用以接㈣容資訊，且魄資訊可能包含肩 iAmong them, the 'electronic device towel can contain more than _ unit, and the production area can be used to sense the user's characteristics and touch the characteristic parameters of the financial, and the conversion parameter ^ age data. The processing unit can select the salt according to the characteristic parameters: I hunting to improve the efficiency of the advertisement. In addition, the number of people « people_1_1| can also be included in the electronic device. In the fine-communication unit, the payment program can be an electronic payment program, such as a credit card payment teller machine (automatedtellermaehhe, ATM), an electronic poetry payment service or a micropayment mechanism. The machine, 'where' electronic device can be located on a mobile vehicle, particularly a transportation vehicle. According to still another object of the present invention, a method for integrating advertisements and payments is provided, comprising the steps of: first receiving content by a subtraction unit of an electronic device. Next, selecting a content to be played from one or more pieces of content information. Next, take care of β and then enter the payment information. Finally, the payment information is sent to the server and the payment process is performed accordingly. Wherein, the following steps may be included: First, sensing by the sensing unit. Then judge the individual's miscellaneous parameters, and (4) the sexual parameters may include information such as the gender of 201044295 or age. Next, you can generate Chanel according to the rhyme parameters. Then, = the characteristic parameter of the ruler, Xiaosaki, and the number of visitors can be recorded according to the _ signal, and then the number of viewers is transmitted to the server. The payment program can be an electronic payment program, such as credit card payment, Uutom service, ATM transfer, electronic final payment, online payment service or micropayment mechanism. Among them, the electronic device can be located on a mobile vehicle, especially a traffic wheel tool. The system and method for integrating advertisement and payment according to the present invention may have one or more of the following advantages: t-level user m-smart's scale selection is suitable for placing content, thereby improving the effective reach of the wide sigma And improve the effectiveness of advertising. μ ϋ f f ° ad play and payment mechanism, users can more easily purchase the store or service. The wheel guards effectively spread the advertising content to improve the effective reach of the advertisement and the effectiveness of the advertisement. [Embodiment] Li-Month refers to Figure 1, which is a schematic diagram of the integrated advertising system of the present invention. The towel 'integrated advertising and payment pure electric and tweezers>> contains the receiving unit (1), the storage unit ==: = early;; ^2 tree element 115 communication unit 116' outputs a single day sensing early 7G 118 and counter 119. Single 1 can be used to pick up (4) information, and the information may include shoulders i
I 201044295 ΟI 201044295 Ο
G 告和相關的網站内容（Web content)，且其可透過有線傳輸介面（例 如：萬用串列匯流排介面（USB)、乙太網路（Ethemet)、光纖通 道（Fibre Ch_d)、RS232或其他有線傳輸技術）或無線傳輸介 面（例如.紅外線（IR)、藍芽（Bluet〇〇th)、無線區域網路（肌AN)、 無線廣域網路（WWAN)、微波存取全球互通（WiMax)、無線個 人區域網路（WPAN)、無線都會區域網路（WMAN)、分碼多重 存取（CDMA)蜂巢型無線電話通訊系統、行動通訊全球系統 (GSM)蜂巢型無線電話系統、3G系統、3 5g系統、犯系統或 八他無線傳輸技術）進行相關資料之接收。 儲存單元112可儲存内容資訊。處理單元113則可 中，選擇欲進行播放之播放内容’且其可根據使用 者之特性參數進行播放内容之選擇。顯 容以供使时_觀看。 了』不播放内 私次^作介面單元115可與處理單元113 連接，並可輸入付 秋一貝訊’且其除了可透過鍵盤、滑鼠 付 功效類似之輸入裝置進行資訊輸入之外，亦=用 感應技術’如軸朗（R™)等技術，啸人付款f訊/之 第一通訊單元116與第二通訊單元12 以傳送付款資吨。銓Φ留-m 思通況連接，可用 者參考與二出付款紀錄，以供使用 可採關贼好郵件倾記錄，亦 可用以偵測使用老%= ί 者留存。感測單元m 產生感測訊號。1中、，者之特性參數’再據以 料。包含伽者之性別、年齡等資 ⑽早几m亦可用以感測背景光源並產 = 201044295 不單元m可根據感測訊號動態地調整背光強度。 伺服器12包含第二通訊單元121和付款 122。 單元121可盥第冰 珩一通甙 /、弟通汛早兀116建立通訊連接以便互相傳遞資 ^ 收使用者之付款資料。付款單元122則可根據使用 ^寸款資訊進行付款程序’並可在完成付款程序後透過第二通 訊單元121將付款過程之紀錄傳送給電子裝置11。 其中，付款單S 122所進行之付款程序可為電子付款程戽， ，可透過操作介面單元115輸入對應之資訊，且=有 七用卡付款、自動櫃員機（automated teller machine, ATM)韓帳、 電子貨幣付款（例如：攸遊卡、八洁、$ . κ、从 、 心遊卡八達通、1舊h)、線上付款服務 V例如：paypai)或小額付款機制等。 其中’電子裝置u可裝置於移動載具上，特別是交通運輸工 了 ” ’例如：捷運、計程車、公車、客運、火車、高鐵和飛機等， 以增加廣告之曝賴會並提升商品或服務之銷售量。 請參Μ 2 ®，其係林發明之整合廣告與付款之方法之流 ° si t ’ 胸：在步驟測 ，收内容資訊。在步驟中，由内容資訊中，選擇播放内 =在步驟S230中，顯示播放内容以供觀。在步驟⑽中， =付，資訊。在步驟S25G中，傳送付款f訊至値器，並據以 订付^兹床。 其中，關於瀏覽人數記錄、調整背光強度、廣告之接收方式、 ，款資訊之輸人方式和付款程序細節，與前述大 ， 在此不再贅述。 接著’請參&1第3 ® ’其料本發明之整合廣告與付款之系 201044295 統及其方法之-實施例之示意圖。圖中，電子裝置 螢幕31 (對應第1圖中之顯示單元u 〇〇 工 圖中之接收單元川）、收據列印介面 33 (對應第1圖中之輸出單元u?)去戌 之感測單元），且減妓3_ 1圖中 訊連接。其中，觸碰式螢幕31抑^方^_ 12互相通 Ο ο ^為例，_本發明之整合廣告與付款之系統之運作方 式’睛同時參閱第1圖以便理解。 1先’可將内容資訊預先存放於記憶卡中，然後透過記 =了2接收内容資訊’並存入電子裝置3之儲存單元112中。 ΐ二了 i過記憶卡連接介面32之外，亦可透過其他方式⑷ 如.3.5G、4G) ’進行廣告或網站内容之接收。 ^測器34可伽咖者，並#_年齡及性別，而處理單元 使年齡及性別，選擇適合的内容資訊為播放内容， 用=麻式螢幕爿播放。而當使用者有意願要進行講買時，可使 螢㈣續人付款資訊。然後，將付款_存至 據列印介面33可將列印出付款紀錄之收據，以供 序。在完成付款程序後，收朗印介面33可將 碰錄之收據，以供制者參相留存。亦可先使用觸 資ίϊ = 付款資訊，然後透過第—通訊單元116將付款 貝訊傳达至値器12之第二通訊單元121。接著 =艮據付款資訊進行付款程序。在完成付款程序後，_列印介 3?!^出付款紀錄之收據，以供使用者參考與留存。除了 **· ....... -*·I'Jlm:«-»'· >- irfJ_ —*·«Μτν··ν WT. U—-. ./ i._:i .：!·—_......__ 201044295 上述列印實體收據之方，， 將付款紀錄傳送給使W簡訊及電子郵件等方式， 其中’播放裝置3可裝置於蒋動發 具上，例如··捷運、計程車、公車、客運、’特別是交通運輸工 以增加廣告讀賴會趙«品趋叙/^鐵和飛機等， 3之= 數。而感_ 34亦可感測播放狀置 a m原，亚糟以調整觸碰式螢幕31之背光亮度。 以上所述僅為舉例性，而非為限制性。 之申請專補财 纽錢錢更，均縣含於後附 【圖式簡單說明】 第1圖係為本發明之整合廣告與付款之系統之示意圖； 第2圖係為本發明之整合廣告與付款之方法之_圖；以及 第3圖係縣發明之整合廣讀付款之纽及其枝之-實施例 之不意圖。 【主要元件符號說明】 1 :整合廣告與付款之系統； 11:電子裝置； m :接收單元； 112 ·‘儲存單元； 10 201044295 113 :處理單元； 114 :顯示單元； 115 :操作介面單元； 116 :第一通訊單元； 117 :輸出單元； 118 :感測單元； 119 :計數器； 12 :伺服器； 121 :第二通訊單元； 122 :付款單元； S210-S250 :步驟； 3:播放裝置； 31 :觸碰式螢幕； 32 :記憶卡連接介面； 33 :收據列印介面；以及 34 :感測器。G and related website content (Web content), and it can be through the wired transmission interface (for example: universal serial bus interface (USB), Ethernet (Ethemet), Fibre Channel (Fibre Ch_d), RS232 or Other wired transmission technologies) or wireless transmission interfaces (eg, infrared (IR), Bluetooth (Blue), wireless local area network (muscle AN), wireless wide area network (WWAN), microwave access global interoperability (WiMax) Wireless personal area network (WPAN), wireless metropolitan area network (WMAN), code division multiple access (CDMA) cellular radiotelephone communication system, mobile communication global system (GSM) cellular radiotelephone system, 3G system, 3 5g system, system or eight-wire wireless transmission technology to receive relevant information. The storage unit 112 can store content information. The processing unit 113 can select the play content to be played and can select the play content according to the characteristic parameters of the user. Shown for the time to watch. The non-playing internal interface unit 115 can be connected to the processing unit 113, and can input Fu Qiu Yi Bei Xun', and in addition to inputting information through a keyboard and a mouse-like input device, = Using the sensing technology 'RTM' and other technologies, the first communication unit 116 and the second communication unit 12 send the payment tons.铨 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留 留The sensing unit m generates a sensing signal. 1, the characteristic parameters of the person's are based on the material. Including the gender, age, etc. of the gamma (10) can also be used to sense the background light source and output = 201044295 No unit m can dynamically adjust the backlight intensity according to the sensing signal. The server 12 includes a second communication unit 121 and a payment 122. The unit 121 can establish a communication connection between the first 甙 甙 、, and the 汛 汛 汛 兀 兀 116 to transfer the payment information of the user to each other. The payment unit 122 can perform the payment process based on the usage information and can transmit the record of the payment process to the electronic device 11 through the second communication unit 121 after the payment process is completed. The payment procedure performed by the payment slip S 122 can be an electronic payment process, and the corresponding information can be input through the operation interface unit 115, and = seven cards are used for payment, an automated teller machine (AM) Korean account, E-money payment (for example: 攸 卡 card, Ba Jie, $. κ, 、, 心游卡八达通, 1 old h), online payment service V such as: paypai) or micropayment mechanism. Among them, 'electronic devices u can be installed on mobile vehicles, especially transportation workers.' 'For example: MRT, taxis, buses, passenger trains, trains, high-speed rails and airplanes, etc., to increase advertising exposure and enhance goods or The sales volume of the service. Please refer to 2 ®, which is the method of integrating the advertising and payment methods of the invention. ° si ' chest: in the step of measuring, receiving content information. In the step, from the content information, select the play = In step S230, the content to be played is displayed for viewing. In step (10), = payment, information. In step S25G, the payment f message is transmitted to the device, and the bed is ordered accordingly. Recording, adjusting the intensity of the backlight, the way the advertisement is received, the method of inputting the information and the details of the payment procedure are as described above, and will not be repeated here. Next, please refer to & 1 3 ® 'Integration of the invention. The advertisement and payment system 201044295 and its method - a schematic diagram of an embodiment. In the figure, the electronic device screen 31 (corresponding to the receiving unit in the display unit u in the first drawing), the receipt printing interface 33 ( Corresponding to the output unit u in Fig. 1), the sensing unit is removed, and the video connection is reduced by 3_1. Among them, the touch screen 31 suppresses the ^^12 mutual communication ο ^, for example, _ The operation mode of the integrated advertising and payment system of the present invention is also referred to in Fig. 1 for understanding. 1 First, the content information can be pre-stored in the memory card, and then the content information can be received and recorded by 2 In the storage unit 112 of the electronic device 3, in addition to the memory card connection interface 32, the advertisement or the content of the website may be received through other means (4) such as .3.5G, 4G).咖,,#_age and gender, and the processing unit makes the age and gender, select the appropriate content information for playing content, play with the 麻-screen, and when the user wants to buy, can make the fire (4) Renewal payment information. Then, save the payment_ to the print interface 33 to print out the receipt of the payment record for order. After the payment process is completed, the receipt of the receipt 33 can be used to record the receipt. For the producer to participate in the phase, you can also use the capital ϊ ϊ = payment Then, the payment communication message is transmitted to the second communication unit 121 of the buffer 12 through the first communication unit 116. Then, according to the payment information, the payment process is performed. After the payment process is completed, the _Printing media 3?! Receipt of payment records for user reference and retention. Except **·....... -*·I'Jlm:«-»'· >- irfJ_ —*·«Μτν··ν WT. U—-. ./ i._:i .:!·—_...__ 201044295 The above-mentioned side of the receipt of the physical receipt, the payment record is transmitted to the way of making the newsletter and email, etc. The playback device 3 can be installed on the Jiangfa hair tool, such as · MRT, taxi, bus, passenger transport, 'especially the transportation workers to increase the advertising read-off will Zhao Zhaopin / ^ iron and aircraft, etc., 3 = number. The sense _ 34 can also sense the playback state, and the sub-small to adjust the backlight brightness of the touch screen 31. The above is merely illustrative and not limiting. The application for special supplementary money and money is more, the county is included in the attached [simplified description of the drawings] The first picture is a schematic diagram of the integrated advertising and payment system of the present invention; the second picture is the integrated advertisement of the present invention The method of payment is shown in the figure; and the third figure is the intention of the integrated invention of the invention and its branches - the embodiments are not intended. [Description of main component symbols] 1: Integrated system for advertising and payment; 11: Electronic device; m: receiving unit; 112 · 'Storage unit; 10 201044295 113: Processing unit; 114: Display unit; 115: Operation interface unit; : first communication unit; 117: output unit; 118: sensing unit; 119: counter; 12: server; 121: second communication unit; 122: payment unit; S210-S250: step; 3: playback device; : touch screen; 32: memory card connection interface; 33: receipt printing interface; and 34: sensor.