MXPA98000473A

MXPA98000473A - Recipient with three-dimensional designs

Info

Publication number: MXPA98000473A
Application number: MXPA/A/1998/000473A
Authority: MX
Inventors: Haugk Peter; Pavlak Teresa; P Losier Donald; D Docken Scott; R Prochaska Rodney; N Segner David
Original assignee: Colgatepalmolive Company
Priority date: 1995-07-18
Filing date: 1998-01-15
Publication date: 1998-04-01

Abstract

The present invention relates to a packaged product comprising a container having at least one surface which is essentially transparent and which has a design on at least one surface thereof: (a) a product in said container wherein said The product is at least partially transparent, (b) a film insert in said container, said film insert having a length and width each of which is from about one half to greater than the respective internal dimension of the container. said film insert has a design that is complementary to a design on at least one surface of the container

Description

RECIPIENT COM THREE-DIMENSIONAL DESIGNS The invention relates to containers having a three-dimensional design as part of their structure. More particularly, this invention relates to containers having decorative films contained therein, the decorative films have designs that are complementary to the designs on other surfaces of the bottle.

Background of the Invention There is a continued need to provide a better decoration for the containers, and in particular for the bottles. This is commonly achieved through the use of labels that are attached to one or more of the outer surfaces of the container. It is necessary to attach the labels to the outer surface of the containers when the containers are opaque or almost opaque. However, when the container is transparent, or essentially transparent, the label and decoration can be placed inside the container. This is more the case when the liquid in the container is transparent or essentially transparent. In such cases the labels and other decorations can be attached to an interior surface of a bottle or can still float in the liquid in the bottle. In addition, there may be a cooperation between a label on a surface of a bottle of a label on another surface of a bottle.

U.S. Patent No. 1,647,175 discloses a container having a decorative object that is attached to the bottom wall of a bottle. This decorative object is completely contained inside the bottle. U.S. Patent No. 716,759 discloses a container with a label on two interior walls. Each label can be seen through the wall to which it is attached. U.S. Patent No. 635,098, U.S. Patent No. 2,305,890 and U.S. Patent No. 4,115,939 describe labels that are attached to two of the outer surfaces of the bottles, but which have a cooperative relationship. That is, the labels contain information or decorative features which are related when they are seen.

Another type of decorative feature label is one that is suspended inside the container. That is, it is not attached to the wall of a container. Such labels are described in U.S. Patent No. 713,606 and U.S. Patent No. 256,937. A related label is shown in U.S. Patent No. 2,356,399 wherein the label essentially has the shape of the interior of the bottle. A medical label that is inside a container but not attached to the surface of the container is described in United States Patent No. 4,871,077. A related decoration is described in Japanese Patent 404201853A with the additional description that the decoration can be three-dimensional.

The structure of the labels or of the decorative articles within the containers was examined in the patent of the United States of North America No. 1,842,987 where it is described that the decorative part of a label or decoration is covered with a vehicle which is not soluble in the material contained in a container or in the alternative, the label or other decoration is interposed between two films. This patent addresses the stability of the design on the label or decoration and describes the ways to protect the design from deterioration by the substances within the Vessel.

In the present containers a film is used, and preferably a laminated film to provide a decoration inside a bottle. The decoration is preferably related to a decoration on one of the main lateral surfaces of the bottle. The bottle is preferably a plastic bottle and the laminate similarly a plastic which can be the same plastic. On a preferred additional mode the laminate, except for the decoration, they must be essentially of the same refractive index as the contained liquid. In this way the laminate, different from the decoration, disappears in the contained liquid. In a further preferred embodiment, the plastic comprising the container should be similar in shape to the laminate plastic. Additionally, the laminate can be stabilized within the container by a particular structure of the container.

Brief description of the invention The present invention is directed to a decorative film insert label within a transparent or essentially transparent container. This is a container in which at least one surface is transparent. The container can be of essentially any shape but will usually be elliptical to rectangular in shape. In one embodiment, the container has an upper opening that is significantly smaller in diameter than a cross-sectional dimension of the container. In another embodiment, the container has a pump mechanism, which extends from the upper opening to one side of the bottom of the container. The decorative film can partially or completely surround the pump mechanism tube. In another embodiment, the container has means such as grooves or projections on the interior surface to stabilize the decorative film within the container.

The decorative film insert is preferably a laminate and is elliptical to rectangular in shape. This can also be a sheet of plastic coated with the coating protecting the decoration on the film. Lamination in a preferred embodiment has the rounded bottom edges to provide ease of insertion into the upper opening of the container. In the pump containers this may have a notch in the upper edge to laterally stabilize the film against the pump immersion tube. The decorative film in a further embodiment has a refractive index generally similar to that of the contained liquid which then results in parts of the film not wearing a decoration disappearing in the liquid in the container. The design has the appearance of floating in the contained liquid.

The film insert in an incorporation is made of the same plastic material as that of the bottle. These plastic materials can be polyenes, such as polyethylene, and polypropylene, polyvinyl chloride, polycarbonates, polyacrylates, cellulosics and polyesters such as polyethylene terephthalate and polyethylene terephthalate and polybutylene terephthalate as well as other plastics suitable for making containers. By using the same plastic materials the visual effect is improved as the refractive index of the container and the laminate is essentially the same. Also the plastic that has been chosen should not be affected by the liquid product inside the container. In a further embodiment the container is composed of a plastic and the insert of another plastic. For the purposes of this description a laminate of two different plastics is considered a different plastic even when a layer of laminate is from the same plastics as the bottle.

The film insert will have a thickness of from about 0.02 millimeters to 0.4 millimeters. The shape of the laminate is composed of two or more layers, and preferably two layers. The base layer can be from about .02 millimeters to about .3 millimeters and the top layer and any adhesive layer the rest of the thickness of the laminate. The laminate can be formed by direct thermal bonding or by bonding the layers together. When an adhesive is used, it should not be affected by the liquid in the container, otherwise there will be delamination. Useful adhesives are pressure-sensitive adhesives, heat-set adhesives, ultraviolet-set adhesives, and electronic beam-set adhesives. The film insert can have a length of about 50 to about 100 percent or more of the length of the container and a width of from about 75 to about 125 percent or more of the width of the container.

Brief Description of the Drawings Figure 1 is a cross section of the structure of a two layer laminate decorative film.

Figure 2 is a decorative film insert of elliptical shape.

Figure 3 is a decorative film insert of rectangular shape with rounded bottom edges.

Figure 4 is an elevated view of the decorative film insert in a bottle.

Figure 5 is a cross-sectional view of a bottle with slots for stabilizing the decorative film insert.

Figure 6 is a cross-sectional view of a bottle with projections for stabilizing the decorative film insert.

Figure 7 is an elevated view of a bottle with a pump mechanism and a decorative film insert.

Figure 8 is a cross-sectional view of a bottle with correlating front and rear tags and a decorative film insert.

Detailed description of the invention The decorative film inserts can be a single film layer with a decoration printed on the surface and optionally coated with a coating or these can be laminated. This decoration when printed on the surface is then covered with a coating of a varnish in order to protect the pattern of the decoration of the liquid in the bottle. As a single layer of film this will have a thickness of about.-02 ^ millimeters to about .4 millimeters, and preferably about .05 millimeters to about .3 millimeters. The coating protection layer may be an ultraviolet or polyurethane screeable acrylate base material. The coating can be applied with a roller on the surface of the film and will have a thickness of up to about .03 millimeters, and preferably up to .01 millimeters. The decoration will be fish, animals, plants, structures, characters of cartoons and the like. There are no limitations.

In Figure 1 there is shown a preferred structure for the film insert which is the laminate 10. This laminate consists of a base layer 12, a layer of adhesive 14 and the top layer 16. The laminate will have a thickness of .02"illimeters to about .4 millimeters. The base layer has a thickness of about .02 millimeters to about .3 millimeters, and preferably of about .5 millimeters to about .15 millimeters. The adhesive layer 14 has a thickness of about .005 millimeters to about .03 millimeters. The plastic film overcoat 16 will have a thickness of about .01 millimeters to about .1 millimeters, and preferably from about .02 millimeters to about .05 millimeters.

The films are preferably composed of any flexible film that is at least partially transparent. The films must be flexible since they must be wound into a tubular type shape to be inserted through the filling opening of the container. Suitable plastics for films include polyenes such as polyethylene (both high and low density), polypropylene, polyethylene copolymers and polypropylene copolymers, polyvinyl chloride, polycarbonates, polyamides, cellulosics, polyethylene terephthalate and polybutylene terephthalate. The choice of the films will determine to a degree the thickness of said films. Suitable plastics for the container include transparent and transfusive plastics including those that are used for the films. The plastics that are used for the film and for the container can be the same plastics or different plastics. These can be a monolayer structure or a multiple layer structure such as a laminate. For example, the container may be a single layer or monolayer structure while the film is a laminate structure.

The films can also be dyed with a color as may be necessary to improve the decoration of the film or on the film in conjunction with the decoration and designs that are on the bottle. In addition, the film can be inked with a color to mask a color of the liquid in the container and / or the container. For example if the liquid in the bottle has a yellow or yellow-green tint a blue tint in the film insert will cancel the yellow or yellow-green tint of the liquid. In this way the inking of the film insert will improve the visual appearance of the container.

The decoration is placed on the film surface by means of a printing technique such as a screen or printing press. The decoration can also be a holographic image. It is preferred to use inks that can be set by ultraviolet ray with each color applied and quickly settled. It is also preferred that the decoration cover at least 25 percent, and preferably at least 50 percent, of the surface area of the film on which it is printed. This creates a regular surface which provides easier film handling. The films also have a matte or other finished finish to create an uneven surface but still disappear essentially in the liquid in which they are submerged to give an appearance of transparency. For laminate films the decoration will be on an internal laminate surface. That is, it will be on a surface of a film that will be in contact with the surface of another film.

If the film insert is going to be a plastic monolayer, it will have a coating to protect the decoration. The coating is added as a final step. A settable ultraviolet light coating is still preferred when other heat-set, catalytic and other coatings can be used. When the film insert is a laminate, the film layer carrying the design can be coated with an adhesive and covered with a second layer of plastic film. The adhesive, if not a pressure-sensitive adhesive, is set by heat, ultraviolet light, or other energy source as appropriate. If no adhesive is used, the layers can be heat bonded together. As noted, the laminate layers can be composed of essentially any plastic film that is at least partially transparent.

The decoration may also be a film of low light transmission or no light transmission but which has aperture such as in the shapes of fish, animals, flowers, structures and other objects and characters such as caricature characters. In such a case the shape of the openings will provide the decoration. This can be a metal plastic film. This decoration will be coordinated with a decoration on the front surface and on the rear surface.

Adhesives that can be used for laminate films include solvent-based adhesives, pressure-sensitive adhesives, UV-cracked adhesives, heat-set adhesives and other similar reactive systems. Pressure sensitive adhesives are acrylate-based adhesives. Adhesives foamed with ultraviolet light in a similar way are acrylate-based adhesives. Suitable heat-set adhesives can be polyethylene adhesives and polyethylene copolymers. All those adhesives are commercially available.

The film inserts may be in an elliptical form as shown by the film 20 in Figure 2 or they may be in an essentially rectangular shape with the rounded bottom corners 24 as shown by the film 22 in Figure 3. In the figure 2 Fish designs are shown as openings through the film. For rectangular shaped film inserts the bottom corners 24 must be rounded (see Fig. 3) to be parabolic (see Fig. 4) in order to help insert the film into the container. This is particularly the case when the films are going to be inserted into containers automatically. The upper corners 26 can be at right angles. A notch 28 naturally stabilizes the top of the film in the pump vessels. The notch accommodates the immersion tube of the pump.

Figure 4 is a view of a film insert in a bottle 30. This film has a decorative fish design for purposes of illustration only. Any decorative design can be used. The bottle has the front wall 32, the side walls 33 and 34, and the bottom surface 36. In the upper part of the bottle is the shoulder 38 and the neck 40. The neck 40 has the threads 42. The film insert 44 is shown as having a shape parabolic 45. The upper corners 48 are shown as being essentially at a right angle. However, these can also be rounded or they can be in some other way. The side edges 47 and 49 are shown as straight but these can also be in a different way.

Figure 5 is a cross section of the bottle of Figure 4 showing the embodiment of where the side walls 33 and 34 contain the slots 50 and 52 to stabilize the film insert. The longitudinal edges of film 47 and 49 fit within slots 50 and 52 respectively. In this way the film stabilizes in the container.

Figure 6 is a variation of the stabilizing technique of Figure 5. In this embodiment the longitudinal edges of the film 44 fit between the projections 54 and 56. These projections also serve to stabilize the film insert 44 in the bottle. These projections can be continuous or discontinuous along the inside wall of the bottle.

Figure 7 shows a bottle with a pump mechanism having a film insert 44 inside the container. This bottle is that of figure 4 but with the pump screwed to the bottle. The pump 60 has a dispensing nozzle 62 and an immersion tube 64. The immersion tube is located behind the film insert 44. The notch 45 stabilizes the film insert against the immersion tube.

In Figure 8 there is shown an interrelation between the film insert 34 and a label 66 on the front surface of the bottle and a label 68 on the back surface of the bottle. The container here is transparent as is also the film insert 44. The film insert 44 and the front and back labels have complementary designs to give a three dimensional depth effect.

The front and rear labels are shown on the exterior surfaces, but these may be on the interior surfaces.

The liquids that are contained in the containers can be various products for personal care and for home care. These can be transparent or semitransparent liquids, gels and solids. These include soaps, lotions, shampoos, mouth rinses, kitchen cleaning products and bath cleaning products. The only requirement is that the products should not attack or otherwise affect the film insert. This includes affecting films, adhesives or coatings. Additionally, in the laminate they should not attack the adhesive and cause any delamination. For monolayer films there must be a protective coating over the print and the coating can not be attacked by the contained product. The components of these products include water, soaps, detergents, foaming agents, alcohol and perfumes as the main components. Films, adhesives, inks and coatings should be stable when exposed to such substances.

In one mode, films and containers should be constructed using similar materials. This ensures the compatibility of the various components of the container. In addition, it is preferred that the substance packaged in the container also have a refractive index that is similar to that of the plastic of the container and / or of the insert film. In the case where the film insert has a refractive index similar to that of the contained product, the film insert disappears visually in the liquid except for the messages or decoration on the film. The message or decoration seems to float in the container. In a pump bottle when the immersion tube of the pump set also has a refractive index similar to that of the liquid, the dip tube will disappear.

The containers are filled with a product either before or after the insertion of the film. In order to insert the film, said film, either a monolayer or a laminate, must be formed in a closed or open type of fan or tubular shape and inserted through the neck opening of the bottle. Once inside the bottle the film expands to its full width. As an alternative, when the bottle has a pump, the film can be wrapped around the dip tube and inserted inside the bottle with the pump. The film can be maintained in a tubular shape by means of an adhesive that is soluble in the product that is inside the bottle. In this case, the product will dissolve the adhesive and the film will open to fill the bottle. In one embodiment the dried product can be used as an adhesive to hold the film in a tubular form. A closure is applied to the bottle after filling. This can be a pump shutdown.

It is also a preferred embodiment that the films have a decoration coverage of at least 30 percent of the film surface and preferably more than about 50 percent of the film surface. Also, the outer surfaces if the film insert can have a matte finish. This helps in separating the film inserts for insertion into the bottles.

The invention will now be described in greater detail with reference to the following examples: Example 1 A base layer of transparent polyethylene terephthalate film having a thickness of 0.1 millimeter was printed using UV-curable printing and plate inks. A white ink is first applied by plate printing and set with ultraviolet rays. The printed decoration is a school of fish in different colors printed on the white ink set using printing and set with ultraviolet radiation. An acrylate-based UV-curable adhesive (LA Flexo from Northwest Coatings) was applied to the printed surface of the base film and covered with a .025 mm thick polypropylene film. The adhesive is then set with ultraviolet light. The structure of set laminate is cut to the appropriate size and to have rounded corners for insertion into the bottles. There is a notch in the upper edge since the bottle has a pump set. The films are inserted inside the bottles. The bottles are filled with a mild soap antibacterial soap and covered with a pump closure. Laminated structures as prepared in Example 1 did not show delamination after eight weeks at 120 ° F.

Example 2 A transparent polyethylene terephthalate film base layer having a thickness of .13 millimeters was printed using UV-curable plate and print inks. A white ink was first applied by the plate printing and was fired with ultraviolet radiation. The printed decoration is an aquarium scene in different colors printed on the white ink set using a print and set with ultraviolet radiation. An acrylic-based UV-curable adhesive is applied to the printed surface of the base film and covered with a .025 millimeter thick polypropylene film. The adhesive is then set with ultraviolet light. The structure of set laminate is cut to the appropriate size and the corners are rounded for insertion into the bottles. There is a notch in the upper edge since the bottle has a pump set. The films are inserted inside the bottles, the bottles are filled with an antibacterial hand soap, and they are covered with a pump closure. The film exhibited no delamination after 13 weeks at 110 ° F.

Example 3 A transparent polyethylene terephthalate film base layer having a thickness of .13 millimeters was printed using UV-curable printing and plate inks. A white ink was first applied by printing and was fired with ultraviolet radiation. A heat-activated adhesive of polyethylene copolymer is applied to the printed surface of the base film and covered with a 0.0125 millimeter thick film of polyethylene terephthalate. The adhesive is thermally activated and joins the two layers together to produce a first transparent laminated film. The set film is cut to the appropriate size and to have rounded corners for insertion into the bottles. The films are inserted into transparent polyethylene terephthalate bottles having an aquarium theme label on the front panel of the bottle. The bottles are filled with an antibacterial liquid soap and covered with a pump closure. This film showed no delamination after being stored at 120 ° F for 13 weeks.

Example 4 A base layer of transparent polyethylene terephthalate film having a thickness of .13 millimeters was printed using a settable print with ultraviolet light and plate inks. A white ink was first applied by plaque printing and frayed with ultraviolet radiation. The printed decoration is an aquarium scene in different colors printed on white ink set using printing and setting with ultraviolet radiation. A heat activated adhesive of polyethylene copolymer was applied on the printed surface of the base film and covered with a .025 mm thick polyethylene terephthalate film. The adhesive is thermally activated by joining the two layers together to produce a transparent laminated film. The set film is cut to the right size and has rounded corners for insertion into the bottles. The films are inserted into transparent polyethylene terephthalate bottles containing an aquarium theme printed label on the back panel of the bottle. The bottles are filled with antibacterial liquid soap and covered with a pump closure. The inserted film gives the three-dimensional appearance of a real aquarium. This film shows no delamination after being stored at 120 ° F for 13 weeks. Example 5 A base layer of transparent polyethylene terephthalate film having a thickness of 0. 08 millimeters using screen inks and ultraviolet printing. A white dye was first applied by plaque printing and was fired with ultraviolet radiation. The printed decoration is an aquarium scene in different colors printed on the white ink set using printing and setting with ultraviolet radiation. A heat activated adhesive of polyethylene copolymer was applied on the printed surface of the base film and covered with a 0.08 millimeter thick polyethylene terephthalate film. The adhesive is thermally activated by joining the two layers together to produce a transparent laminated film. The set film is cut to its own size and to have rounded corners for insertion into the bottles. The films are inserted into transparent polyethylene terephthalate bottles containing an aquarium printed label on the back panel of the bottle. The bottles are filled with antibacterial liquid soap and covered with a pump closure. The inserted film gives the three-dimensional appearance of a real aquarium. This film showed no delamination after being stored at 120 ° F for 13 weeks.

Example 6 A base layer of transparent polyethylene terephthallate film having a thickness of .13 millimeters was printed using plate inks and UV-curable printing. A white ink was first applied by printing and was fired with ultraviolet radiation. The printed decoration is an aquarium scene in different colors printed on the white ink set using printing and setting with ultraviolet radiation. A .025 millimeter thick overlaminate film coated with a pressure-sensitive acrylate-based adhesive was applied to the printed surface joining the two layers together to produce a clear laminate film. The laminate film was cut to the proper size and to have rounded corners for insertion into bottles. This film showed no delamination after being stored at 120 ° F for 13 weeks.

Example 7 A base layer of transparent polyethylene terephthalate film having a thickness of .13 millimeters was printed using plate inks and an ultraviolet blending print. A white ink was first applied by plaque printing and frayed with ultraviolet radiation. The printed decoration is an aquarium scene in different printed colors on the white ink set using printing and setting with ultraviolet radiation. A clear acrylate-based varnish coating applied to the printed surface of the base film was then applied and fired with ultraviolet light. The coated film is cut to the appropriate size and to have rounded corners for insertion into the bottles. The film of Example 7 showed no visually perceptible deterioration of the ultraviolet coating and showed little discoloration of the printed image (0.25 on a scale of 0 to 3.0) after it had been stored at 120 ° F for 13 weeks. Example 8 A base layer of transparent polyethylene terephthalate film having a thickness of .13 millimeters was printed using UV-curable printing and plate inks. A white ink was first applied by printing and setting with ultraviolet radiation. An overlaminate film or coating was not applied to the printed base film. The laminate films as prepared in Examples 2 and 3 were evaluated against this delaminated film with respect to the level of unreacted acrylate monomers and the excess of photoinitiators after immersion in water spread on the films. The protective effect of the overlaminate films is demonstrated below.

Acrylate Monomer Photoinitiator Photoinitiator B Non-Reaction Laminate (PPb) A (PPb) (PPb) Example 2 8 < 1 10 Example 3 4 < 1 22 Example 8 20 32 250 The uncoated film of Example 8 exhibited a significant loss of color when immersed in a product at an elevated temperature (3 on a scale of 0 to 3). The laminated structures of Examples 2 and 3 initiated only a slight loss of color (0.25 on a scale of 0 to 3) when tested under the same conditions.

The invention has been described with reference to the most preferred embodiments. The variations of these modalities are considered to be within the present inventive concept.

Claims

R E I V I N D I C A C I O N S

1. A packaged product comprising a container having at least one surface that is essentially transparent and which has a pattern on at least one surface thereof; (a) a product in said container wherein said product is at least partially transparent; (b) a film insert in said container, said film insert having a length and a width each of which is from about one half to greater than the respective internal dimension of the container, said film insert having a design which is complementary to a design on at least one surface of the container.

2. A packaged product as claimed in clause 1, characterized in that there is a complementary design on a second surface of said container, said designs being in a line of slight alignment.

3. A packaged product as claimed in clause 1, characterized in that the material of said film insert and the material of said container are different.

4. A packaged product as claimed in clause 3, characterized in that at least one of said container and said film insert is composed of a plastic selected from the group consisting of polyenes, polyesters, styrenes, polycarbonates, polyvinyl chlorides , polyacrylates, polyamides, cellulosics and their transparent and translucent copolymers and mixtures.

5. A packaged product as claimed in clause 1, characterized in that said film insert is a laminate having at least two layers with a decoration on a surface of one of the layers.

6. A packaged product as claimed in clause 5, characterized in that said layers are composed of the same plastic.

7. A packaged product as claimed in clause 5, characterized in that said layers are composed of different plastic.

8. A packaged product as claimed in clause 7, characterized in that at least one of said film insert and said container is formed primarily of polyethylene terephthalate.

9. A packaged product as claimed in clause 7, characterized in that said film insert is a laminate containing polyethylene terephthalate and a polymer containing polyene.

10. A packaged product as claimed in clause 1, characterized in that said film insert is rectangular in shape with rounded bottom edges.

11. A packaged product as claimed in clause 1, characterized in that said film insert is rectangular in shape with a parabolic bottom part.

12. A packaged product as claimed in clause 1, characterized in that said film is elliptical in shape.

13. A packaged product as claimed in clause 1, characterized in that said container has an immersion tube, said film insert having a notch of an upper edge, said notch at least partially surrounding said immersion tube.

14. A packaged product as claimed in clause 1, characterized in that said container has stabilizing means for maintaining said laminate in a position placed in said container.

15. A packaged product as claimed in clause 1, characterized in that said stabilizing means comprises a groove in at least one side wall of said container, a lateral edge of said film insert enters said groove.

16. A packaged product as claimed in clause 1, characterized in that said stabilizing means comprise at least one projection in a side wall of said container.

17. A packaged product as claimed in clause 1, characterized in that said container and said film insert are constructed primarily from one of the same plastic and different plastics.

18. A packaged product as claimed in clause 1, characterized in that the plastic of said container, the plastic of said film insert and the product inside said container have a refractive index of between about .5 of one another.

19. A packaged product as claimed in clause 1, characterized in that there is a design on a front wall of the container, a design on the rear wall of said container and a film insert having openings of a decorative shape between said front wall and said back wall, said designs and the decorative form being in a visual line of observation.

20. A packaged product as claimed in clause 18, characterized in that said designs and the decorative form are complementary.

21. A packaged product as claimed in clause 1, characterized in that said film insert is composed of a laminate, said laminate has a first layer and a second layer, said first layer is joined to said second layer by a reactive adhesive.

22. A packaged product as claimed in clause 1, characterized in that said film insert is composed of a laminate, said laminate has a first layer and a second layer, said first layer is joined to said second layer by a sensitive adhesive. the pressure.

23. A packaged product as claimed in clause 1, characterized in that said film insert is composed of a laminate, said laminate has a first layer and a second layer, said first layer is joined to said second layer by an adhesive settable by ultraviolet light.

24. A packaged product as claimed in clause 1, characterized in that said film insert is composed of a laminate, said laminate has a first layer and a second layer, said first layer is joined to said second layer by an adhesive set by hot.

25. A packaged product as claimed in clause 1, characterized in that said film insert is composed of a laminate, said laminate has a first layer and a second layer, said first layer is joined to said second layer by a base adhesive of solvent.

26. A packaged product as claimed in clause 1, characterized in that said film insert has a dye of a first color, the product in said container has a dye of a second color, the dye of the first color and the dye of the second color cooperate to produce a product and a film of essentially no color.

27. A packaged product as claimed in clause 1, characterized in that said film insert has a dye of a first color, one of said product and said container has a dye of a second color, the dye of the first color and the dye of the second color cooperate to produce a container, a product and an essentially colorless film. SUMMARY A container has a label or decoration on the container and is not attached to any interior surface and complementary to the design and to one of the front wall or the rear wall. The label or decoration is in the form of a monolayer film or a laminate film with the decoration and the other materials under one coating or within the layers of the laminate. A preferred mode is for the container to be a pump container having a constricted opening. The film will be of an elliptical to rectangular shape. If rectangular, the film will have rounded bottom edges or a parabolic bottom for ease of insertion into the container openings. The container will preferably have grooves, projections or other techniques to stabilize the film in the container. The monolayer films will have the decoration printed on the surface and will have a protective coating on this surface. The laminate films may be the same or different films with the printed surface between the laminate films. The adhesives useful for films are those that are not affected by the product in the container. These include pressure-sensitive adhesives, heat-set adhesives, catalytically set adhesives, ultraviolet light-set adhesives and electronic beam-set adhesives.