US2810978A - Containers for liquids - Google Patents
Containers for liquids Download PDFInfo
- Publication number
- US2810978A US2810978A US421347A US42134754A US2810978A US 2810978 A US2810978 A US 2810978A US 421347 A US421347 A US 421347A US 42134754 A US42134754 A US 42134754A US 2810978 A US2810978 A US 2810978A
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- US
- United States
- Prior art keywords
- bottle
- container
- reflector
- liquid
- appearance
- Prior art date
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/08—Coverings or external coatings
- B65D23/0842—Sheets or tubes applied around the bottle with or without subsequent folding operations
- B65D23/085—Sheets or tubes applied around the bottle with or without subsequent folding operations and glued or otherwise sealed to the bottle
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B44—DECORATIVE ARTS
- B44C—PRODUCING DECORATIVE EFFECTS; MOSAICS; TARSIA WORK; PAPERHANGING
- B44C1/00—Processes, not specifically provided for elsewhere, for producing decorative surface effects
- B44C1/18—Applying ornamental structures, e.g. shaped bodies consisting of plastic material
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D23/00—Details of bottles or jars not otherwise provided for
- B65D23/12—Means for the attachment of smaller articles
- B65D23/14—Means for the attachment of smaller articles of tags, labels, cards, coupons, decorations or the like
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
- Y10T428/00—Stock material or miscellaneous articles
- Y10T428/13—Hollow or container type article [e.g., tube, vase, etc.]
- Y10T428/131—Glass, ceramic, or sintered, fused, fired, or calcined metal oxide or metal carbide containing [e.g., porcelain, brick, cement, etc.]
- Y10T428/1317—Multilayer [continuous layer]
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
- Y10T428/00—Stock material or miscellaneous articles
- Y10T428/13—Hollow or container type article [e.g., tube, vase, etc.]
- Y10T428/1352—Polymer or resin containing [i.e., natural or synthetic]
- Y10T428/1355—Elemental metal containing [e.g., substrate, foil, film, coating, etc.]
Definitions
- My invention relates to containers for liquids and has to do more particularly with a transparent or translucent container adapted for the display and/ or merchandising of a transparent or translucent liquid.
- An object of my invention is to provide a container for a transparent or translucent liquid so constructed as to enrich the appearance of the liquid and enhance the attractiveness thereof.
- Another object is to provide a display container for a transparent or translucent liquid having a reflector on a wall thereof arranged to reflect through the liquid in the container light entering the container.
- Another object is to provide a display container for a transparent or translucent liquid having a reflector on a wall thereof arranged to intensify, enrich and modify the appearance of the liquid and thereby enhance the attractiveness of the liquid.
- a further object is to provide a container for a transparent or translucent liquid having afiixed to a wall thereof a reflector adapted to reflect light through the container and the contents thereof whereby the contents of the container are made more conspicuous and the attractiveness thereof is enhanced.
- Still another object is to provide a container for a transparent or translucent liquid having a label or ornamentation on a wall thereof and a reflector arranged to enhance the attractiveness of the liquid and to provide a novel and attractive background effect for the label or ornamentation when the container is viewed in its normal display position.
- a further object is to provide a container for a transparent or translucent liquid having a label or ornamentation on a wall thereof and a reflector arranged to enhance the attractiveness of the liquid and to reflect the label or ornamentation.
- Figure 1 is a front elevational view showing a container embodying my invention
- Fig. 2 is a side elevational view showing the container of Fig. l with a portion broken away and sectioned;
- Fig. 3 is a view of a section taken along line 3-3 of Fig. 1;
- Fig. 4 is a perspective view of a second form of container embodying my invention.
- Fig. 5 is a front elevational view showing a third embodiment of my invention.
- Fig. 6 is a side elevational view of the container shown in Fig. 5; v
- Fig. 7 is a fragmentary, vertical sectional view of the container of Fig. 5;
- Fig. 8 is a view showing a portion of a modified reflective surface suitable for use in practicing my invention.
- Fig. 9 is a view similar to Fig. 8 showing another type of reflective surface suitable for use in practicing my invention.
- Fig. 10 is a view similar to Fig. 8 showing still another type of reflective surface suitable for practicing my invention.
- My invention is directed generally to the provision of a novel container for displaying and/ or merchandising transparent or translucent liquids wherein the liquids are at least partially exposed to view. It will be apparent from the following description that the invention is suitable for use in connection with many drferent types of containers and liquids. However, it finds its principal application in connection with the display and/or merchandising of liquids such as, for example, alcoholic beverages and perfumes which are customarily contained in attractive bottles to enhance the attractiveness and salability of the product.
- liquids such as, for example, alcoholic beverages and perfumes which are customarily contained in attractive bottles to enhance the attractiveness and salability of the product.
- the invention is most effective where both the container and the liquid are transparent but also may be employed where either the liquid or the container or both are not clear and fully transparent but are sufficient- 1y translucent to permit light to pass therethrough with suflicient intensity to produce the desired effect hereinafter described.
- the container comprises a bottle 10 of conventional, generally cylindrical form having a reduced neck or pouring portion such as is commonly used for containing beverages.
- the bottle 14 is formed of a material, preferably glass, which is sufficiently transparent to permit the liquid to be viewed through the walls of the bottle, although it will be apparent that it is not necessary that the material be fully transparent.
- the glass may be either colorless or so tinted as to modify the appearance of the liquid as is common.
- I provide on one portion of the side Wall of the container, and more particularly on the rear wail, means for reflecting through other portions of the side wall and through any transparent or translucent liquid which may be contained in the bottle at least a portion of the light which passes into the bottle.
- I provide a reflector 11 on the rear face of the bottle, having a reflective surface 12 facing inwardly toward the interior of the bottle. The reflective surface 12 overlies and is in contact with the corresponding portion of the rear face of the bottle.
- the reflector ll may be formed in any manner which suitably provides the desired result hereinafter described.
- the reflector takes the form of a sheet having a reflective surface, which sheet is adherently attached to the rear face of the bottle as by a suitable known adhesive which is transparent or sufliciently transparent to not materially interfere with the passage of the light therethrough.
- the sheet may be formed of a suitable material, such as paper, having at least one surface formed so as to have reflective properties. Such reflective properties may be provided by attaching to the paper a suitable metal foil such as tin foil, silver foil or aluminum foil, or by applying to the sheet a reflective coating of a suitable material.
- a metal foil having a reflective surface may be attached to the rear wall of the bottle or the latter may be coated directly with a coating of a reflective nature, such as a metal, in a manner similar to that in whch mirrors are formed.
- the reflective surface preferably is one having relatively high reflective characteristics, although desirable results may be obtained where the surface is not highly reflective.
- the reflec- V is in the usual viewing position.
- the interior tive surface may be so formed as to have a polished or mirror appearance or a satin appearance, or it may have a r lghBHed appearance, as hereinafter explained.
- rflec-tor 1E" and -moreparticularly the reflective surface 12 serves to reflect light rays passing into' th e bottle through -are'as of' the side :wall portion other than the area overlain by the reflector; Such reflected *rays (some of which arefindicated diagrammatically in Fig s.
- the bottle 16 may have adherently secured to its front face a label 13 as is customary, which label may bear on its outer face ornamentation and/or informative matter, such as the nature of the liquid, the manufacturers name and the like
- a label 13 such as that described
- the portions of the reflective surface which are thus exposed to viewv provide the desired enriched and enlivened appearance toj'th'e liquid which is in the line of sight between the eyes of the'viewer and the reflective surfaces.
- the reflective surface provides a background or framing effect for 'the'label which enhances the attractiveness of theda'tter.
- the label 33 may be provided with a reflective rear or nner surface 34 formed similarly to the reflective surface of the reflector 11 and which functions it; a mariner similar to the surface 12 to provide an' enriched appearance when the-bottle is viewed from an appropriate angle.
- the reflector 11 does not extende /er the entire peripheral'extent of the side" wall portion of the bottle and preferably not more than one half of the peripheral extent so that it does not obscure the view of the reflective surface when the bottle I
- the bottle is provided with both a reflective and anopaque label they aresoarranged as to leave the end Wall portions substantially unobscured and thereby permit light rays to pass into the'bottle ⁇ as indicated somewhat diagrammatically in Figs. 2 and 3) in order'that they may be reflected by the reflector andprovide the novel eiiect desired.
- the invention may be employed in'connection' with containers of various shapes and is effective to provide a novel and attractive appearance to a container having parallel planar front and rear walls such as the bottle 26 illustrated in Fig. 4.
- the bottle 2i preferably is formed with'glass althoughit may be formed of o'ther'suitable,
- j reflector 22 whichpreferably is formed in a'manner similar described hereinahove is disposed on has a reflective surto the reflector 31 of the bottle and the front wall23.
- the reflector 22 may extendover any desired portion 'of the rear wall of the container and for purposes of illustration I have shown it as extending over a substantial portion of the rear wall of the container;
- the reflector 22 thus serves to reflect at least a portion of the light rays entering the bottle through the front and side walls and thus imparts to the liquid a brightened and'enliveeed'appearahce;
- the present invention also contributes to a pleasing and unusual result where the front wall of the container bears an opaque element or elements such as symbols, words or the like.
- the reflector' provides a background of attractive appearance which emphasizes and intensifies the ap pearancejo'f the opaque "elements as mentioned in connection 'with theopaque'labe'l illustratedin Fig.1. This effect is heightened where opaque elements are relatively small, or are' in outline form as, for example, the outline element 25 illus'tratedlin Fig. 4.
- the reflector overlies and is in contact throughout its entire extent withthe rear wall of the container to which it is applied; Howevena somewhat different and pleas--- ing effect 'mayib'e produced by so'disposing the reflector that only a portion of the reflecting surface is in contact,
- thecontainerf 30 takes 'the form of a'bottle having transparent or translucent walls, the bottle being'generally in the form of a right rectangular-prism.
- a reflector 32 havin 'a reflecting surface 33.
- Pref I .erably the portion 35 is of arcuate or rolled form although it may, if desired, be of flatforplanar'form extending at an angle to the-portion 34;
- the reflective surface of the portion 35 thus serves to reflect'thi'ough the frearwall 31 of thejbottle and theffront Wall 36 of'the'bottle, as
- the reflector of the present invention may be formed with a polished mirrorlike surface or a satin surface as explained hereinbefore which surface provides a high degree of reflection. However, it is within the scope of this invention to provide a reflective surface having a roughened appearance.
- the reflective surface may be fluted or corrugated as illustrated somewhat diagrammatically in Fig. 8 of the drawings.
- the reflector 40 is provided with small flutes or corrugations 41 which provide a high light presenting a striated or striped appearance.
- the latter may be so formed as to present a stippled appearance.
- the reflector S is provided with a multiplicity of small, closely spaced indentations 51 whereby the intervening portions of the surface are highlighted and present a stippled appearance.
- a hammered appearance may be provided such as illustrated in Fig. 10.
- the reflector 60 has its surface provided with indentations 61 of such size, shape and arrangement as provide the desired appearance.
- the reflective surface whether mirrorlike or with any of the other surface characteristics described herein may, if desired, be colorless or it may be suitably tinted or colored. Where so tinted or colored the color is chosen so as to enhance the attractiveness of the liquid. For example, where the liquid is pale or weak in appearance the reflective surface may be-colored similar to the liquid but of a richer and deeper quality thereby to enrich and deepen the color appearance of the liquid. On the other hand, the color of the reflective surface may be so selected as to modify the normal color appearance of the liquid.
- a display device for translucent liquids comprising a container having at least its side wall portion translucent and a metallic, mirror-like reflecting surface overlying said side wall portion throughout less than the entire area thereof and facing toward the interior of said container, whereby to reflect outwardly through the container walls and any translucent liquid in said container at least a portion of the light passing into the container.
- a display device for translucent liquids comprising a display container having at least its side wall portion translucent and a metallic, mirror-like reflecting surface on said side wall portion, said reflecting surface having a first section overlying said side wall portion throughout less than the entire area thereof and facing toward the interior of said container and a second section extending away from said first section and projecting outwardly of said side wall portion of the container.
- a display device for translucent liquids comprising a container having at least its side wall portion translucent, a metallic, mirror-like reflecting surface on a first area of said side wall portion and facing toward the interior of said container and an opaque surface on a second area of said side wall portion opposite said first area and substantially in alignment with said reflecting surface, said reflecting surface and said opaque surface together extending over less than the entire surface area of said side wall portion thereby to permit light to pass into said container and be reflected by said reflecting surface through the container walls and any translucent liquid in said container.
- a display device for transparent liquids comprising a transparent bottle, a sheet secured on the side wall of said bottle and having a metallic, mirror-like reflecting surface facing toward the interior of the bottle, and an opaque label secured to a portion of the side wall of the bottle opposite to that on which said sheet is secured and substantially in alignment with said sheet, said sheet and said label being spaced apart whereby light may pass into said container and at least a portion thereof reflected through the container walls and any transparent liquid in said container.
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- Engineering & Computer Science (AREA)
- Mechanical Engineering (AREA)
- Details Of Rigid Or Semi-Rigid Containers (AREA)
Description
Oct. 29, 1957 D. CHAPMAN CONTAINERS FOR LIQUID-S 2 Sheets-Sheet 1 Filed April 6, 1954 INVENTOR; Ch man.
J M I Oct. 29, 1957 D. CHAPMAN 2,810,978
CONTAINERS FOR LIQUIDS Filed April 6, 1954 2 Sheets-Sheet 2 INVENTOR. Dal/e 07242297226372 BY 4-x W United States Patent 2,810,978 Patented Oct. 29, 1957 free CONTAINERS FOR LIQUIDS Dave Chapman, Chicago, Ill.
Application April 6, 1954, Serial No. 421,347
10 Claims. (CI. 41-22) My invention relates to containers for liquids and has to do more particularly with a transparent or translucent container adapted for the display and/ or merchandising of a transparent or translucent liquid.
An object of my invention is to provide a container for a transparent or translucent liquid so constructed as to enrich the appearance of the liquid and enhance the attractiveness thereof.
Another object is to provide a display container for a transparent or translucent liquid having a reflector on a wall thereof arranged to reflect through the liquid in the container light entering the container.
Another object is to provide a display container for a transparent or translucent liquid having a reflector on a wall thereof arranged to intensify, enrich and modify the appearance of the liquid and thereby enhance the attractiveness of the liquid.
A further object is to provide a container for a transparent or translucent liquid having afiixed to a wall thereof a reflector adapted to reflect light through the container and the contents thereof whereby the contents of the container are made more conspicuous and the attractiveness thereof is enhanced.
Still another object is to provide a container for a transparent or translucent liquid having a label or ornamentation on a wall thereof and a reflector arranged to enhance the attractiveness of the liquid and to provide a novel and attractive background effect for the label or ornamentation when the container is viewed in its normal display position.
A further object is to provide a container for a transparent or translucent liquid having a label or ornamentation on a wall thereof and a reflector arranged to enhance the attractiveness of the liquid and to reflect the label or ornamentation.
Other objects will appear from the following description taken in connection with the accompanying drawings, wherein:
Figure 1 is a front elevational view showing a container embodying my invention;
Fig. 2 is a side elevational view showing the container of Fig. l with a portion broken away and sectioned;
Fig. 3 is a view of a section taken along line 3-3 of Fig. 1;
Fig. 4 is a perspective view of a second form of container embodying my invention;
Fig. 5 is a front elevational view showing a third embodiment of my invention;
Fig. 6 is a side elevational view of the container shown in Fig. 5; v
Fig. 7 is a fragmentary, vertical sectional view of the container of Fig. 5;
Fig. 8 is a view showing a portion of a modified reflective surface suitable for use in practicing my invention;
Fig. 9 is a view similar to Fig. 8 showing another type of reflective surface suitable for use in practicing my invention; and
Fig. 10 is a view similar to Fig. 8 showing still another type of reflective surface suitable for practicing my invention.
My invention is directed generally to the provision of a novel container for displaying and/ or merchandising transparent or translucent liquids wherein the liquids are at least partially exposed to view. It will be apparent from the following description that the invention is suitable for use in connection with many drferent types of containers and liquids. However, it finds its principal application in connection with the display and/or merchandising of liquids such as, for example, alcoholic beverages and perfumes which are customarily contained in attractive bottles to enhance the attractiveness and salability of the product.
The invention is most effective where both the container and the liquid are transparent but also may be employed where either the liquid or the container or both are not clear and fully transparent but are sufficient- 1y translucent to permit light to pass therethrough with suflicient intensity to produce the desired effect hereinafter described.
Referring now to Fig. 1 of the drawings, there is illustrated a preferred embodiment of my invention. The container comprises a bottle 10 of conventional, generally cylindrical form having a reduced neck or pouring portion such as is commonly used for containing beverages. The bottle 14 is formed of a material, preferably glass, which is sufficiently transparent to permit the liquid to be viewed through the walls of the bottle, although it will be apparent that it is not necessary that the material be fully transparent. The glass may be either colorless or so tinted as to modify the appearance of the liquid as is common.
In order to facilitate description of my invention, I designate the front wall that area of the bottle side wall portion which is directly in front of the viewer when the bottle is in its usual display position, and as the rear wall the area of the bottle side wall directly opposite the front Wall, and as the end walls those areas of the bottle side wall intermediate the front and rear walls.
In accordance with my invention, I provide on one portion of the side Wall of the container, and more particularly on the rear wail, means for reflecting through other portions of the side wall and through any transparent or translucent liquid which may be contained in the bottle at least a portion of the light which passes into the bottle. To this end I provide a reflector 11 on the rear face of the bottle, having a reflective surface 12 facing inwardly toward the interior of the bottle. The reflective surface 12 overlies and is in contact with the corresponding portion of the rear face of the bottle.
The reflector ll may be formed in any manner which suitably provides the desired result hereinafter described. Preferably the reflector takes the form of a sheet having a reflective surface, which sheet is adherently attached to the rear face of the bottle as by a suitable known adhesive which is transparent or sufliciently transparent to not materially interfere with the passage of the light therethrough. The sheet may be formed of a suitable material, such as paper, having at least one surface formed so as to have reflective properties. Such reflective properties may be provided by attaching to the paper a suitable metal foil such as tin foil, silver foil or aluminum foil, or by applying to the sheet a reflective coating of a suitable material. Alternatvely a metal foil having a reflective surface may be attached to the rear wall of the bottle or the latter may be coated directly with a coating of a reflective nature, such as a metal, in a manner similar to that in whch mirrors are formed. The reflective surface preferably is one having relatively high reflective characteristics, although desirable results may be obtained where the surface is not highly reflective. Thus, the reflec- V is in the usual viewing position.
the rear wallfil the bottle and face facing forwardlythat is to say,'toward the interior tive surface may be so formed as to have a polished or mirror appearance or a satin appearance, or it may have a r lghBHed appearance, as hereinafter explained. rflec-tor 1E" and -moreparticularly the reflective surface 12 serves to reflect light rays passing into' th e bottle through -are'as of' the side :wall portion other than the area overlain by the reflector; Such reflected *rays (some of which arefindicated diagrammatically in Fig s. 2 and 3) or at least a poi'tion of them pass through any transparent ortranslucent liquid which may be contained a in the hottle' and through the side wallareas not obscured byth reflector. Thus, when thebottle is viewed in its custo "ary positiomthe appearance of the liquidin the bott l is 'brightened'and enlivened and particularly the portion'the-reof which lies in the line of sight between the reflective shrface and the eyes-of the viewer. Consequently an enriched, more attractive appearance is imparted to the liquid, than where the liquid is viewed in transmitted light or light reflected by the side wall of the bottle.
a The bottle 16 may have adherently secured to its front face a label 13 as is customary, which label may bear on its outer face ornamentation and/or informative matter, such as the nature of the liquid, the manufacturers name and the like Where the reflector of the'present invention is applied to a bottle contain ng a label such as that described, I prefer to provide a reflector of greater area than that of the label so that when the bottle is viewed in i'tsfcustomary viewing position, the marginal portions ofthe reflective surface are exposed to view through the front wallet the bottle and'any transparent or transluceat liquid containedin the bottle. Accordingly, the portions of the reflective surface which are thus exposed to viewv provide the desired enriched and enlivened appearance toj'th'e liquid which is in the line of sight between the eyes of the'viewer and the reflective surfaces. Moreover, the reflective surface provides a background or framing effect for 'the'label which enhances the attractiveness of theda'tter. 7 l r If desired, the label 33 may be provided with a reflective rear or nner surface 34 formed similarly to the reflective surface of the reflector 11 and which functions it; a mariner similar to the surface 12 to provide an' enriched appearance when the-bottle is viewed from an appropriate angle. At this point'it should be noted that the reflector 11 does not extende /er the entire peripheral'extent of the side" wall portion of the bottle and preferably not more than one half of the peripheral extent so that it does not obscure the view of the reflective surface when the bottle I Where the bottle is provided with both a reflective and anopaque label they aresoarranged as to leave the end Wall portions substantially unobscured and thereby permit light rays to pass into the'bottle {as indicated somewhat diagrammatically in Figs. 2 and 3) in order'that they may be reflected by the reflector andprovide the novel eiiect desired.
The invention may be employed in'connection' with containers of various shapes and is effective to provide a novel and attractive appearance to a container having parallel planar front and rear walls such as the bottle 26 illustrated in Fig. 4. The bottle 2i preferably is formed with'glass althoughit may be formed of o'ther'suitable,
transparent or translucent material such as a'plastic. A
Owing to the right angle relationship between the side walls 24 and the rear wall 21 certain of the light rays entering the bottle are reflected from the reflective surface of the reflector 22 toward the side walls 24 and are reflected by the latter through the front wall 23 of the bottle. Thus, when the bottle is viewed from certain angles, and more particularly when viewed with the front face at an angle to the line of sight of the viewer, an image of the reflective surface appears on that one of the side walls which is viewed through the front wall. Thus the appearance is created of a reflective surface on that side wall which is seen through the front Wall.
The present invention also contributes to a pleasing and unusual result where the front wall of the container bears an opaque element or elements such as symbols, words or the like. The reflector'provides a background of attractive appearance which emphasizes and intensifies the ap pearancejo'f the opaque "elements as mentioned in connection 'with theopaque'labe'l illustratedin Fig.1. This effect is heightened where opaque elements are relatively small, or are' in outline form as, for example, the outline element 25 illus'tratedlin Fig. 4. Moreover, Where the front andrearwall's fofithe bottle are parallel or substantially'para'lteland the reflective surface is of a polished nature a reflection of the opaque elements may be seen when theb'ottl'e isjvi'ewe'dfrom an appropriate angle.
In the embodimentsfofthe invention thus far described the reflector overlies and is in contact throughout its entire extent withthe rear wall of the container to which it is applied; Howevena somewhat different and pleas-- ing effect 'mayib'e produced by so'disposing the reflector that only a portion of the reflecting surface is in contact,
with the rear wall and the remainder of the reflecting surface extendsin a directionawayfrom the Wall and thecontacting portion ofthe reflective surface. 7 Such anarrangementis shown in Figs; 5 to 7 to which reference is now made. For the purpose, ofillu'stration thecontainerf 30 takes 'the form of a'bottle having transparent or translucent walls, the bottle being'generally in the form of a right rectangular-prism.
Disposed'on the rear wall '3lof the bottle 30 is a reflector 32 havin 'a reflecting surface 33. The reflector V of the. bottle and projects rearwardly there'f'rom; Pref I .erably the portion 35 is of arcuate or rolled form although it may, if desired, be of flatforplanar'form extending at an angle to the-portion 34; The reflective surface of the portion 35 thus serves to reflect'thi'ough the frearwall 31 of thejbottle and theffront Wall 36 of'the'bottle, as
WeII'astIrrOugh'any transparent or translucent liquidwhicn may be in the bottle, at leasta portion of the -ligllt'rays impinging upon the reflective surfaceof'the pDrtionBS f froma direction rearw'ardly, of the bottle as illustrated somewhat'diagrammatically in Fig. 7.. Owing to the fact the reflectivesurface of the portion :35 extends out of 'the plane of theremainder of the reflective surface the former presents-a difierent appearance from thedatter when'viewed'fwith the bottle in normal viewingposition. ltfwill be understood that while the fornifofreflector she. in} Figs. 5 to '7finclusiv'eis illustrated as applied ttle hajvingp nar front and rear walls a reflector "o'fjthis'type'rnay also' 'be applied to a bottle having ar'c'uate walls'i" Thus, abottle such as'the'bottle IOmayhaveap plied thereto areflector formed with a first portion overlyi'rig'and incontact with'th rear'wall of the bottlejand a second portion extending away from the rear wall and the contacting portion of the reflector.
The reflector of the present invention may be formed with a polished mirrorlike surface or a satin surface as explained hereinbefore which surface provides a high degree of reflection. However, it is within the scope of this invention to provide a reflective surface having a roughened appearance.
For example, the reflective surface may be fluted or corrugated as illustrated somewhat diagrammatically in Fig. 8 of the drawings. The reflector 40 is provided with small flutes or corrugations 41 which provide a high light presenting a striated or striped appearance.
In another modification of the reflective surface the latter may be so formed as to present a stippled appearance. By way of example the reflector S is provided with a multiplicity of small, closely spaced indentations 51 whereby the intervening portions of the surface are highlighted and present a stippled appearance.
A hammered appearance may be provided such as illustrated in Fig. 10. To this end the reflector 60 has its surface provided with indentations 61 of such size, shape and arrangement as provide the desired appearance.
The reflective surface whether mirrorlike or with any of the other surface characteristics described herein may, if desired, be colorless or it may be suitably tinted or colored. Where so tinted or colored the color is chosen so as to enhance the attractiveness of the liquid. For example, where the liquid is pale or weak in appearance the reflective surface may be-colored similar to the liquid but of a richer and deeper quality thereby to enrich and deepen the color appearance of the liquid. On the other hand, the color of the reflective surface may be so selected as to modify the normal color appearance of the liquid.
Where the term translucent is used herein in connection with a material it will be understood that it denotes a suflicient degree of transparency of the material thus designated to transmit light to such an extent that the reflection of such light by the reflector is readily apparent to the viewer.
I claim:
1. A display device for translucent liquids comprising a container having at least its side wall portion translucent and a metallic, mirror-like reflecting surface overlying said side wall portion throughout less than the entire area thereof and facing toward the interior of said container, whereby to reflect outwardly through the container walls and any translucent liquid in said container at least a portion of the light passing into the container.
2. The invention as set forth in claim 1 wherein said reflective surface is formed to provide a fluted appearance.
3. The invention as set forth in claim 1 wherein said reflective surface is formed to provide a hammered appearance.
4. The invention as set forth in claim 1 wherein said reflective surface is formed to provide a stippled appearance.
5. The invention as set forth in claim 1 wherein said reflective surface is colored.
6. A display device for translucent liquids comprising a display container having at least its side wall portion translucent and a metallic, mirror-like reflecting surface on said side wall portion, said reflecting surface having a first section overlying said side wall portion throughout less than the entire area thereof and facing toward the interior of said container and a second section extending away from said first section and projecting outwardly of said side wall portion of the container.
7. A display device for translucent liquids comprising a container having at least its side wall portion translucent, a metallic, mirror-like reflecting surface on a first area of said side wall portion and facing toward the interior of said container and an opaque surface on a second area of said side wall portion opposite said first area and substantially in alignment with said reflecting surface, said reflecting surface and said opaque surface together extending over less than the entire surface area of said side wall portion thereby to permit light to pass into said container and be reflected by said reflecting surface through the container walls and any translucent liquid in said container.
8. The invention as set forth in claim 7 wherein said opaque surface is smaller in area than said reflecting surface.
9. A display device for transparent liquids comprising a transparent bottle, a sheet secured on the side wall of said bottle and having a metallic, mirror-like reflecting surface facing toward the interior of the bottle, and an opaque label secured to a portion of the side wall of the bottle opposite to that on which said sheet is secured and substantially in alignment with said sheet, said sheet and said label being spaced apart whereby light may pass into said container and at least a portion thereof reflected through the container walls and any transparent liquid in said container.
10. The invention as set forth in claim 9 wherein said label has a metallic, mirror-like reflecting surface on its inner face.
References Cited in the file of this patent UNITED STATES PATENTS 635,098 Henckel Oct. 17, 1899 1,933,763 Russell Nov. 7, 1933 1,982,282 Bock Nov. 27, 1934 2,305,890 Moore Dec. 22, 1942
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US421347A US2810978A (en) | 1954-04-06 | 1954-04-06 | Containers for liquids |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US421347A US2810978A (en) | 1954-04-06 | 1954-04-06 | Containers for liquids |
Publications (1)
Publication Number | Publication Date |
---|---|
US2810978A true US2810978A (en) | 1957-10-29 |
Family
ID=23670135
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US421347A Expired - Lifetime US2810978A (en) | 1954-04-06 | 1954-04-06 | Containers for liquids |
Country Status (1)
Country | Link |
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US (1) | US2810978A (en) |
Cited By (30)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE1095648B (en) * | 1958-06-24 | 1960-12-22 | Fritz E Meyer | Device for the illumination of transparent or translucent display pieces by means of reflectors |
US4115939A (en) * | 1976-10-04 | 1978-09-26 | Cedric Marks | Bottle with a multiple part label |
US4290533A (en) * | 1977-06-27 | 1981-09-22 | Owens-Illinois, Inc. | Ceramic decorated glassware |
EP0042930A1 (en) * | 1980-06-30 | 1982-01-06 | Günter Wolfgang Holzner | Means for increasing the optical light reflection and the brilliancy, and for enriching the colour appearance of liquids or other transparent contents in a glass or plastic container |
JPS61117140U (en) * | 1985-01-08 | 1986-07-24 | ||
US4659111A (en) * | 1985-09-23 | 1987-04-21 | Lawrence Credit | Mirror message label |
US4658974A (en) * | 1985-01-07 | 1987-04-21 | Suntory Limited | Transparent liquid container bottle with tinted label and base cup |
EP0403496A1 (en) * | 1988-01-25 | 1990-12-27 | Mallinckrodt Inc | Container for liquid observed for impurities. |
US5226538A (en) * | 1992-07-29 | 1993-07-13 | The Procter & Gamble Company | Filled package exhibiting a substantially colorless transparent appearance |
US5261546A (en) * | 1988-01-25 | 1993-11-16 | Mallinckrodt Medical, Inc. | Container for liquid observed for impurities |
US5476194A (en) * | 1991-04-22 | 1995-12-19 | Hippely; Keith A. | Flexible liquid dispenser |
US5525383A (en) * | 1993-03-09 | 1996-06-11 | Witkowski; Daniel D. | Container for diplaying transitory moving images |
US5937554A (en) * | 1995-07-18 | 1999-08-17 | Colgate-Palmolive Company | Container with three dimensional designs |
US5953170A (en) * | 1996-06-26 | 1999-09-14 | Penalty Kick Management Ltd. | Label for container |
US6272777B1 (en) * | 1999-07-02 | 2001-08-14 | Chester A. Swenson | Packaging system for clear bottled liquids |
US6745395B2 (en) | 2001-10-25 | 2004-06-08 | Noble Tile & Vessel, Inc. | Hat with display device |
US20050218025A1 (en) * | 2004-03-30 | 2005-10-06 | The Procter & Gamble Company | Packaged article comprising a lenticular label |
US20070090010A1 (en) * | 2005-10-20 | 2007-04-26 | The Procter & Gamble Company | Transparent or translucent filled package exhibiting a colored appearance |
US20070131700A1 (en) * | 2005-12-02 | 2007-06-14 | Pomwonderful, Llc | Reusable beverage container |
US20080034628A1 (en) * | 2006-08-11 | 2008-02-14 | Disney Enterprises, Inc. | Container with Reflective Surface for Creating a Multi-Effect Visual Display |
US20080034627A1 (en) * | 2006-08-11 | 2008-02-14 | Disney Enterprises, Inc. | Optical Illusion Device |
US20090272015A1 (en) * | 2008-05-02 | 2009-11-05 | Disney Enterprises, Inc. | Magical image cups and containers with 3d displays |
US20090320338A1 (en) * | 2008-06-25 | 2009-12-31 | Fabienne Marie-Ange David | Bottle Back Label Burst |
US20100064560A1 (en) * | 2007-02-08 | 2010-03-18 | Homdec Sa | Three-dimensional back-lit device |
US20100084367A1 (en) * | 2007-02-15 | 2010-04-08 | R-Projects Bv | Bottle |
WO2011014092A1 (en) * | 2009-07-31 | 2011-02-03 | Kedrinsky Aleksey Ilich | Method and vessel for producing a stereoscopic and/or lenticular image in a liquid |
US8931112B1 (en) * | 2012-11-02 | 2015-01-13 | Pain Killer Products, LLC | Protective shell receptive for graphics |
USD744830S1 (en) * | 2010-06-28 | 2015-12-08 | The Procter & Gamble Company | Feminine hygiene product package with surface graphics |
US20170050767A1 (en) * | 2015-08-18 | 2017-02-23 | The Gillette Company | Pressurized package |
US9934705B2 (en) | 2014-11-05 | 2018-04-03 | Tracer Imaging Llc | Laminated lenticular label for curved containers |
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US1982282A (en) * | 1934-02-26 | 1934-11-27 | Bock Jack | Label game |
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US635098A (en) * | 1899-08-28 | 1899-10-17 | Bernheim Brothers | Show or display card or label. |
US1933763A (en) * | 1932-05-03 | 1933-11-07 | Henry M Russell | Changing sign |
US1982282A (en) * | 1934-02-26 | 1934-11-27 | Bock Jack | Label game |
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Cited By (50)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE1095648B (en) * | 1958-06-24 | 1960-12-22 | Fritz E Meyer | Device for the illumination of transparent or translucent display pieces by means of reflectors |
US4115939A (en) * | 1976-10-04 | 1978-09-26 | Cedric Marks | Bottle with a multiple part label |
US4290533A (en) * | 1977-06-27 | 1981-09-22 | Owens-Illinois, Inc. | Ceramic decorated glassware |
EP0042930A1 (en) * | 1980-06-30 | 1982-01-06 | Günter Wolfgang Holzner | Means for increasing the optical light reflection and the brilliancy, and for enriching the colour appearance of liquids or other transparent contents in a glass or plastic container |
US4658974A (en) * | 1985-01-07 | 1987-04-21 | Suntory Limited | Transparent liquid container bottle with tinted label and base cup |
JPH0344668Y2 (en) * | 1985-01-08 | 1991-09-19 | ||
JPS61117140U (en) * | 1985-01-08 | 1986-07-24 | ||
AU595493B2 (en) * | 1985-01-08 | 1990-04-05 | Suntory Limited | Transparent liquid container bottle |
US4659111A (en) * | 1985-09-23 | 1987-04-21 | Lawrence Credit | Mirror message label |
EP0403496A4 (en) * | 1988-01-25 | 1992-01-02 | Mallinckrodt, Inc. | Container for liquid observed for impurities |
EP0403496A1 (en) * | 1988-01-25 | 1990-12-27 | Mallinckrodt Inc | Container for liquid observed for impurities. |
US5261546A (en) * | 1988-01-25 | 1993-11-16 | Mallinckrodt Medical, Inc. | Container for liquid observed for impurities |
US5476194A (en) * | 1991-04-22 | 1995-12-19 | Hippely; Keith A. | Flexible liquid dispenser |
US5226538A (en) * | 1992-07-29 | 1993-07-13 | The Procter & Gamble Company | Filled package exhibiting a substantially colorless transparent appearance |
US5525383A (en) * | 1993-03-09 | 1996-06-11 | Witkowski; Daniel D. | Container for diplaying transitory moving images |
US5937554A (en) * | 1995-07-18 | 1999-08-17 | Colgate-Palmolive Company | Container with three dimensional designs |
US5953170A (en) * | 1996-06-26 | 1999-09-14 | Penalty Kick Management Ltd. | Label for container |
US6272777B1 (en) * | 1999-07-02 | 2001-08-14 | Chester A. Swenson | Packaging system for clear bottled liquids |
US6745395B2 (en) | 2001-10-25 | 2004-06-08 | Noble Tile & Vessel, Inc. | Hat with display device |
US20050218025A1 (en) * | 2004-03-30 | 2005-10-06 | The Procter & Gamble Company | Packaged article comprising a lenticular label |
US20070090010A1 (en) * | 2005-10-20 | 2007-04-26 | The Procter & Gamble Company | Transparent or translucent filled package exhibiting a colored appearance |
US20070131700A1 (en) * | 2005-12-02 | 2007-06-14 | Pomwonderful, Llc | Reusable beverage container |
WO2008021606A2 (en) | 2006-08-11 | 2008-02-21 | Disney Enterprises, Inc. | Container with reflective surface for creating a multi-effect visual display |
US20080034627A1 (en) * | 2006-08-11 | 2008-02-14 | Disney Enterprises, Inc. | Optical Illusion Device |
US20080034628A1 (en) * | 2006-08-11 | 2008-02-14 | Disney Enterprises, Inc. | Container with Reflective Surface for Creating a Multi-Effect Visual Display |
WO2008021605A1 (en) * | 2006-08-11 | 2008-02-21 | Disney Enterprises, Inc. | Optical illusion device |
EP2050087A2 (en) * | 2006-08-11 | 2009-04-22 | Disney Enterprises, Inc. | Container with reflective surface for creating a multi-effect visual display |
US8458932B2 (en) * | 2006-08-11 | 2013-06-11 | Alameda Technology, Llc | Optical illusion device |
CN101523466B (en) * | 2006-08-11 | 2012-09-19 | 阿拉梅达技术有限责任公司 | Container with reflective surface for creating a multi-effect visual display |
US7703226B2 (en) * | 2006-08-11 | 2010-04-27 | Alameda Technology, Llc | Container with reflective surface for creating a multi-effect visual display |
EP2050087A4 (en) * | 2006-08-11 | 2010-09-15 | Alameda Technology Llc | Container with reflective surface for creating a multi-effect visual display |
US20100064560A1 (en) * | 2007-02-08 | 2010-03-18 | Homdec Sa | Three-dimensional back-lit device |
US8024879B2 (en) * | 2007-02-08 | 2011-09-27 | Homdec Sa | Three-dimensional back-lit device |
US20100084367A1 (en) * | 2007-02-15 | 2010-04-08 | R-Projects Bv | Bottle |
US20100321638A1 (en) * | 2008-05-02 | 2010-12-23 | Disney Enterprises, Inc. | Magical image cups and containers with 3d displays |
US8046941B2 (en) * | 2008-05-02 | 2011-11-01 | Disney Enterprises, Inc. | Magical image cups and containers with 3D displays |
US20090272015A1 (en) * | 2008-05-02 | 2009-11-05 | Disney Enterprises, Inc. | Magical image cups and containers with 3d displays |
US7900384B2 (en) * | 2008-05-02 | 2011-03-08 | Disney Enterprises, Inc. | Magical image cups and containers with 3D displays |
US20110088296A1 (en) * | 2008-05-02 | 2011-04-21 | Disney Enterprises, Inc. | Magical image cups and containers with 3d displays |
US7992331B2 (en) | 2008-05-02 | 2011-08-09 | Disney Enterprises, Inc. | Magical image cups and containers with 3D displays |
US20100321797A1 (en) * | 2008-05-02 | 2010-12-23 | Disney Enterprises, Inc. | Magical image cups and containers with 3d displays |
US20100321778A1 (en) * | 2008-05-02 | 2010-12-23 | Disney Enterprises, Inc. | Magical image cups and containers with 3d displays |
US8051590B2 (en) * | 2008-05-02 | 2011-11-08 | Disney Enterprises, Inc. | Magical image cups and containers with 3D displays |
US8122626B2 (en) | 2008-05-02 | 2012-02-28 | Disney Enterprises, Inc. | Magical image cups and containers with 3D displays |
US20090320338A1 (en) * | 2008-06-25 | 2009-12-31 | Fabienne Marie-Ange David | Bottle Back Label Burst |
WO2011014092A1 (en) * | 2009-07-31 | 2011-02-03 | Kedrinsky Aleksey Ilich | Method and vessel for producing a stereoscopic and/or lenticular image in a liquid |
USD744830S1 (en) * | 2010-06-28 | 2015-12-08 | The Procter & Gamble Company | Feminine hygiene product package with surface graphics |
US8931112B1 (en) * | 2012-11-02 | 2015-01-13 | Pain Killer Products, LLC | Protective shell receptive for graphics |
US9934705B2 (en) | 2014-11-05 | 2018-04-03 | Tracer Imaging Llc | Laminated lenticular label for curved containers |
US20170050767A1 (en) * | 2015-08-18 | 2017-02-23 | The Gillette Company | Pressurized package |
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