US1810525A - Advertising device - Google Patents

Description

June 16, 1931. 'F, MARTIN 1,810,525

ADVERTISING DEVICE Filed Aug. 15, 1929 INVENTOR FOSTEE MAeT/N WMM H I S ATTORNEY Patented June 16, 1931 VAUNHITED STATES PATENT OFFICE i Eos'rER ARTI F HAYWARD, oALIEoRnrA, AssIeNo T0 CALIFORNIA CONSERVING I COMPANY, INCORPORATED, 013 SAN FRANCISCO,CALIFORNIALA CORPORATION 0 part of the specification.

NEVADA ADVERTISING DEVICE Application filed August 13, 1929. 7 Serial No. 385,541, I

' My invention relates to anadvertising dev1ce. E

An object of my invention is to provide a novel advertising device which will attract attention. w

Another object-of the invention is to provide anadvertis-ing device inwhich an optical illusion is effected with an article, for the purpose of attracting attention.

A further object of my invention is the provision of an advertising device in which an irticle appears to be projected through a solid y f My invention possesses other objects and advantages, some of which will be set forth in the following description of my invention. which is illustrated in the drawings forming It is understood that I do not limit myself to the showing made by the said description and drawings, as 1 may adopt varying forms of my invention within the scope of the claims.

Referring to the drawings Figure 1 is a perspective view of the advertising device of my'invention. A portion of the support is shown broken away to show clearly the construction.

Figure 2 isa horizontal sectional view of the advertising device, taken in a plane in dicated by the line 22 of Figure 1.

Broadly, the advertising device of my invention comprises a support to which is secured a portion of an article in such manner as to simulate the appearance of the entire article projectingtherethrough, so as to attract attention. It is preferred to employ a transparent support, on opposite sides of Whichis secured a portion of the article advertised, so as to cause the entire article to be 7 visible, and produce the optical illusion of it projecting through the support.

In greater detail, the embodiment'of my advertising device which is chosen for illustration, namely a'bottle of catsup that appears to be projecting through a solid piece of plate glass, comprises the dummybottle portions 2 and 3, preferably adhesively secured on the opposite surfaces 4 and 6 of the transparent support 7, and simulating the appearance of a a. conventional shaped catsup bottle. Support 7, although preferably made of plateglass, I

obviously could be any transparent supportinglsubstance'such as other types of glass or celluloid. I

vThe dummy bottle may be made of wood or' any suitable material, and its surface is colored to simulate catsup therein. By cutting on' a'pla-ne passing through the article, two portions having parallel surfaces are secured. The plane of cutting may be at any angle relative to the longitudinal axis of the bottle, but that shown in the drawing was chosen because it creates the best illusion.

Incase the support is of substantial thick ness, it may be preferable that a section having a thickness substantially equal to that of the support be cut out'of the .dummybottle in the outingoperation. c WVhen the portions 2and 3 are secured on the opposite sides of the plate glass 7, the portions will be spaced by the supportfand have their normal relative positions when viewed "as a whole, and hence the symmetry of the bottle is maintained; Removal of this section would be unnecessary in case the support were relatively thin, be-

cause the displacement would not be sufficiently great to disturb the symmetry of the object as awhole. I I v Portion 2, secured to the front surface 4, comprisesunitary parts of the bottle andhas preferably a linear dimension substantially equal to the full length of the dummy bottle, and also includes the neck which comprises a complete unitary part of the bottle projecting outwardly, at anangle from thevsurfa'cet so that'itis spaced therefrom.v Neck 8, forming an integral part of the portion 2, has threads formed on the end thereof adapted to receive thelca'pi9wwhich is the ordinary cap used on catsup bottles. f a

' Labels 11, of the ordinary type, generally usedon catsup bottles, and having thereon the printed matter pertaining to the. catsup advertised, are adhesively secured on the dummy bottle portion 2 in the usual manner. 7 The portions 2 and'3 are cemented or glued with a suitable adhesive to the plate glass surfaces {L and 6 respectively, and .in proper relationship, so that the original outlineof the bottle is maintained and so that the device,

when viewed as a whole gives the impression of a bottle projecting through a solid piece of plate glass.

If the transparent support 7 is of substantial thickness, the front surface 12 of the rear dummy portion 3 adjacent the edge thereof may be visible through the support, when the article is viewed at an angle. It is therefore preferred to have such portion appear in a color similar to that of the dummy bottle, so as to effect the appearance of a continuous surface projecting through the support. The stippling 13 on the surfaces of dummy portions 2 and 3, and on the surface 12 of portion 3, indicates color which effects the appearance of a continuoussurface projecting through the support.

The appearance of such coloring on surface 12 may be effected in various manners. For example, the adhesive used to secure. portions 2 and 3 to the transparent support, may be colored, by any suitable dye or pigment, the same color as the bottle. If desired, the surface 12 adjacent the support 7 may be painted the same color as the outer surface of the dummy bottle, and the adhesive for securing such surface to the support, applied only on the inner portions of surface 12, and not adjacent the edge thereof which may be visible through the support.

It is apparent that other substances, such as those normally contained in cans or boxes, may be advertised in the manner previously described, by making a dummy of the container. Also, the advertising device of my invention may be used to advertise an article per se, such as a baseball or any ornamental figure, which may be cut and postioned in a manner previously described.

This novel advertising device lends itself particularly well for display purposes in connection with store windows, show cases, or any other transparent support. can be made almost perfect and the curiosity of people sufficiently aroused to attract their attention and thereby imprint in their minds the article displayed.

I claim:

1. An advertising device comprising a transparent support, and portions of an article secured to the said support to simulate the appearance of the entire article projecting therethrough. 4 V I 2. An advertising device comprising a transparent support, a portion of an article secured to said support on one side thereof,

and another portion of said article secured on the opposite side of the support to simulate the appearance of the entire article projecting therethrough. I r

3. An advertising device comprising a transparent support, a portion of an article comprising unitary partssecured to the support'on one side thereof, said portion includinga complete unitary part, and another por- The illusion tion of said article secured to the opposite side of the support to simulate the appearance of the entire article projecting therethrough.

4. An advertising device comprising a transparent support, a portion of an article secured to the support on one side thereof, said portion having a linear dimension substantially equal to that of the entire article, and another portion of said article secured to the opposite side of the support to simulate theappearance of the entire article pro j ecting therethrough.

5. An advertising device comprising a transparent support, a portion of an article secured to the support on one side thereof, said portion having a part projecting beyond and spaced from the support, and another portion of said article secured to the opposite side of the support to simulate the appearance of the entire. article projecting therethrough. 6. An advertising device comprising a transparent support, a portion of an article secured to said support on one side thereof, another portion of said article secured on the opposite side of the support to simulate the appearance of the entire article projecting therethrough, and means cooperating with said article for effecting the appearance of a continuous surface thereof projecting through the support.

In testimony whereof, I have hereunto set my hand.

FOSTER MARTIN.

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