MX2014002477A - Personalizacion de publicidad. - Google Patents

Personalizacion de publicidad.

Info

Publication number
MX2014002477A
MX2014002477A MX2014002477A MX2014002477A MX2014002477A MX 2014002477 A MX2014002477 A MX 2014002477A MX 2014002477 A MX2014002477 A MX 2014002477A MX 2014002477 A MX2014002477 A MX 2014002477A MX 2014002477 A MX2014002477 A MX 2014002477A
Authority
MX
Mexico
Prior art keywords
user
aspects
advertisement
topic
advertising service
Prior art date
Application number
MX2014002477A
Other languages
English (en)
Inventor
Mirza Muhammad Raza
Wook Jin Chung
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of MX2014002477A publication Critical patent/MX2014002477A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

Se describen una o más técnicas y/o sistemas para proporcionar un anuncio personalizado para un usuario. Puede recibirse una solicitud de un servicio de publicidad, en donde la solicitud comprende un tema de usuario, tal como un tema comprendido en un anuncio que se desea personalizar para el usuario. Uno o más aspectos de usuario se identifican para el tema de usuario, y se determinan factores de impacto respectivos para al menos algunos de uno o más aspectos de usuario. Los aspectos de usuario para el tema de usuario pueden clasificarse de acuerdo con sus factores de impacto correspondientes, y la clasificación puede ser regresada al servicio de publicidad en respuesta a la solicitud. El servicio de publicidad puede utilizar al menos algo de la clasificación para personalizar el anuncio que se va mostrar al usuario (por ejemplo, para que se enfaticen aspectos clasificados superiores de manera más pesada en el anuncio que aspectos clasificados inferiores).
MX2014002477A 2011-08-29 2012-08-06 Personalizacion de publicidad. MX2014002477A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/219,900 US20130054355A1 (en) 2011-08-29 2011-08-29 Advertisement customization
PCT/US2012/049799 WO2013032640A1 (en) 2011-08-29 2012-08-06 Advertisement customization

Publications (1)

Publication Number Publication Date
MX2014002477A true MX2014002477A (es) 2014-03-27

Family

ID=47744965

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2014002477A MX2014002477A (es) 2011-08-29 2012-08-06 Personalizacion de publicidad.

Country Status (11)

Country Link
US (1) US20130054355A1 (es)
EP (1) EP2751764A4 (es)
JP (1) JP2014532203A (es)
KR (1) KR20140056307A (es)
CN (1) CN103765460A (es)
AU (1) AU2012301502A1 (es)
BR (1) BR112014004451A2 (es)
CA (1) CA2845363A1 (es)
MX (1) MX2014002477A (es)
RU (1) RU2014107557A (es)
WO (1) WO2013032640A1 (es)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10007645B2 (en) * 2012-07-25 2018-06-26 Google Llc Modifying the presentation of a content item
US9852451B1 (en) 2014-06-05 2017-12-26 Amazon Technologies, Inc. Dynamic generation of content
US11087356B2 (en) 2015-08-24 2021-08-10 Google Llc Dynamically varying remarketing based on evolving user interests
KR102181835B1 (ko) * 2018-11-15 2020-11-23 경희대학교 산학협력단 고 영향 노드의 결정 방법, 고 영향 노드의 결정 장치, 바이럴 마케팅에서의 마케팅 비용 최소화 방법 및 이를 수행하기 위한 시스템

Family Cites Families (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP4222712B2 (ja) * 2000-06-27 2009-02-12 シャープ株式会社 広告配信システム、第２利用者装置、およびサービス提供装置
US20030046098A1 (en) * 2001-09-06 2003-03-06 Seong-Gon Kim Apparatus and method that modifies the ranking of the search results by the number of votes cast by end-users and advertisers
US7346606B2 (en) * 2003-06-30 2008-03-18 Google, Inc. Rendering advertisements with documents having one or more topics using user topic interest
JP2004334835A (ja) * 2003-04-16 2004-11-25 Jcb:Kk 広告表示方法、広告表示システム、及び広告表示物
US20050033771A1 (en) * 2003-04-30 2005-02-10 Schmitter Thomas A. Contextual advertising system
US20070143296A1 (en) * 2005-12-15 2007-06-21 Kanoodle.Com, Inc. Taxonomy-based method and system for targeted advertising
US20070260597A1 (en) * 2006-05-02 2007-11-08 Mark Cramer Dynamic search engine results employing user behavior
JP4426563B2 (ja) * 2006-12-25 2010-03-03 大日本印刷株式会社 情報提供システム
JP2009252152A (ja) * 2008-04-10 2009-10-29 Nippon Telegr & Teleph Corp <Ntt> 地域情報無線配信方法及び装置及びコンピュータ読取可能な記録媒体
JP4600521B2 (ja) * 2008-06-03 2010-12-15 ソニー株式会社 情報処理装置、情報処理方法、プログラム
US9390420B2 (en) * 2008-12-19 2016-07-12 At&T Intellectual Property I, L.P. System and method for wireless ordering using speech recognition
CN101782901A (zh) * 2009-01-15 2010-07-21 林玉好 搜索引擎中的互联网广告加载方法及系统
JP4987035B2 (ja) * 2009-06-03 2012-07-25 ヤフー株式会社 サーバ装置および広告システム
US8255955B1 (en) * 2009-06-16 2012-08-28 Tivo Inc. Dynamic item highlighting system
KR101252245B1 (ko) * 2009-11-13 2013-04-05 고려대학교 산학협력단 주제 분류 모듈 및 그를 이용한 문맥 광고 시스템
US20120158472A1 (en) * 2010-12-21 2012-06-21 Research In Motion Limited Contextual customization of content display on a communication device

Also Published As

Publication number Publication date
US20130054355A1 (en) 2013-02-28
CA2845363A1 (en) 2013-03-07
JP2014532203A (ja) 2014-12-04
WO2013032640A1 (en) 2013-03-07
EP2751764A1 (en) 2014-07-09
RU2014107557A (ru) 2015-09-10
KR20140056307A (ko) 2014-05-09
BR112014004451A2 (pt) 2017-03-28
EP2751764A4 (en) 2015-04-08
CN103765460A (zh) 2014-04-30
AU2012301502A1 (en) 2014-03-06

Similar Documents

Publication Publication Date Title
MX2013008793A (es) Clasificacion de ubicacion a base de anuncio para un sistema de red geo-social.
WO2012024157A3 (en) Location ranking using social graph information
WO2012003255A3 (en) Facilitating interaction among users of a social network
EP2274713A4 (en) ADVERTISEMENT MATCHING SYSTEM AND CORRESPONDING METHOD
WO2012087909A3 (en) Providing advertisements on a social network
WO2012167115A3 (en) Reputation management in a transaction processing system
WO2012149332A3 (en) Dynamic tagging recommendation
WO2014099858A3 (en) Systems and methods for delivery of an item
MX352437B (es) Focalizacion de publicidad social para amigos de usuarios quienes han interactuado con un objeto asociado con la publicidad.
WO2014039707A3 (en) Pushing content to secondary connected devices
EP2531969A4 (en) INTEGRATED ADVERTISING SYSTEM
WO2008042812A3 (en) Advertisement campaign simulator
WO2014018669A3 (en) Advertising driven beneficiary process
WO2010111643A3 (en) Managing contact groups from subset of user contacts
IN2014MN02030A (es)
WO2013138448A3 (en) Method and system of suggesting contacts through the display of public posts within a social networking service
WO2012161435A3 (en) Social information management method and system adapted thereto
WO2012112722A3 (en) Electronic interpersonal advertising
WO2011146865A3 (en) Interactive ads
WO2009070505A3 (en) Telephone number-based advertising
WO2012099991A3 (en) Local ad serving
WO2012021901A3 (en) Methods and systems for virtual experiences
WO2012135438A3 (en) Methods and systems for incentivizing, exchanging, and tracking expressions of gratitude within a network
WO2014145640A3 (en) System and method for audience targeting
WO2013165341A3 (en) Method and apparatus for advertising in a social, distributed content viewing system

Legal Events

Date Code Title Description
GB Transfer or rights

Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC

FA Abandonment or withdrawal