MX2013010255A - Seleccion de informacion de apoyo social para un anuncio para presentacion a un usuario observador. - Google Patents

Seleccion de informacion de apoyo social para un anuncio para presentacion a un usuario observador.

Info

Publication number
MX2013010255A
MX2013010255A MX2013010255A MX2013010255A MX2013010255A MX 2013010255 A MX2013010255 A MX 2013010255A MX 2013010255 A MX2013010255 A MX 2013010255A MX 2013010255 A MX2013010255 A MX 2013010255A MX 2013010255 A MX2013010255 A MX 2013010255A
Authority
MX
Mexico
Prior art keywords
viewing user
endorsement
social
advertisement
display
Prior art date
Application number
MX2013010255A
Other languages
English (en)
Other versions
MX347960B (es
Inventor
Kent Schoen
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of MX2013010255A publication Critical patent/MX2013010255A/es
Publication of MX347960B publication Critical patent/MX347960B/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Computing Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Un sistema de red social proporciona un anuncio para presentación a un usuario observador junto con un apoyo social, que contiene información sobre un amigo del usuario observador en el sistema de red social. El apoyo se selecciona de la información social mantenida por el sistema de red social. Para seleccionar el apoyo, el sistema identifica objetos de sistema de red social relacionados con el anuncio así como interacciones entre estos objetos y otros usuarios que están conectados al usuario observador en el sistema, en donde cada interacción se refiere a un apoyo social candidato. Puede calcularse una calificación de afinidad para cada apoyo social candidato, en donde las calificaciones de afinidad representan una medida del probable interés del usuario observador en cada apoyo social candidato. El sistema selecciona un apoyo social y lo proporciona para presentación al usuario observador con el anuncio. En una modalidad, la selección se basa en las calificaciones de afinidad calculadas.
MX2013010255A 2011-03-08 2012-02-24 Seleccioón de información de apoyo social para un anuncio para presentación a un usuario observador. MX347960B (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/043,424 US20120232998A1 (en) 2011-03-08 2011-03-08 Selecting social endorsement information for an advertisement for display to a viewing user
PCT/US2012/026643 WO2012121908A1 (en) 2011-03-08 2012-02-24 Selecting social endorsement information for an advertisement for display to a viewing user

Publications (2)

Publication Number Publication Date
MX2013010255A true MX2013010255A (es) 2013-11-18
MX347960B MX347960B (es) 2017-05-19

Family

ID=46796936

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2013010255A MX347960B (es) 2011-03-08 2012-02-24 Seleccioón de información de apoyo social para un anuncio para presentación a un usuario observador.

Country Status (9)

Country Link
US (2) US20120232998A1 (es)
JP (1) JP6031456B2 (es)
KR (1) KR101919925B1 (es)
CN (1) CN103415865B (es)
AU (1) AU2012225886B2 (es)
BR (1) BR112013021622A2 (es)
CA (1) CA2825976C (es)
MX (1) MX347960B (es)
WO (1) WO2012121908A1 (es)

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Also Published As

Publication number Publication date
KR101919925B1 (ko) 2018-11-19
WO2012121908A1 (en) 2012-09-13
US20120232998A1 (en) 2012-09-13
CA2825976A1 (en) 2012-09-13
CN103415865A (zh) 2013-11-27
AU2012225886A1 (en) 2013-08-22
JP6031456B2 (ja) 2016-11-24
US20140229291A1 (en) 2014-08-14
CA2825976C (en) 2017-02-21
MX347960B (es) 2017-05-19
JP2014509021A (ja) 2014-04-10
AU2012225886B2 (en) 2017-03-02
CN103415865B (zh) 2018-01-16
BR112013021622A2 (pt) 2016-11-16
KR20140020910A (ko) 2014-02-19

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