KR20240068347A - Research system and method for customer verification of overseas business - Google Patents

Abstract

A research system and method for customer verification of overseas business is disclosed. A research system for customer verification of overseas business according to an embodiment of the present invention is a shopping mall server that displays a plurality of products and performs payment with a preset virtual currency for the displayed products, depending on the target country in which overseas business is to be promoted. A survey management server that selects at least one product, generates survey information based on product information about the product, recruits respondents to respond to the survey, and transmits the survey information, and survey information from the survey management server. It includes a plurality of respondent terminal devices that receive and transmit answers to the received survey information to a survey management server, and when the respondent terminal devices transmit answers, the survey management server provides virtual currency corresponding to a preset reward. is paid, the respondent terminal device purchases at least one of a plurality of products from the shopping mall server using virtual currency, and the survey management server predicts the demand of potential customers for the target country using the sales status of the shopping mall server. do. This allows the customer base of overseas business to be verified in advance.

Description

Research system and method for customer verification of overseas business {RESEARCH SYSTEM AND METHOD FOR CUSTOMER VERIFICATION OF OVERSEAS BUSINESS}

The present invention relates to a research system and method for customer verification in overseas business. More specifically, a research system and method for customer verification in overseas business that can identify customer needs in the relevant market in real time in the preparation stage for entering the overseas market. It's about.

Statistical surveys are generally conducted directly through direct observation of subjects. However, it is very difficult to directly observe all objects. Accordingly, surveys, an indirect research method that asks questions about the object of observation to experts who have specialized knowledge about the object of observation, are being widely applied.

A survey is a method of soliciting opinions by distributing questionnaires to respondents and receiving responses. However, there are problems with finding a physical location and the scope of the survey is limited to a specific location, so a survey using a telephone method and a computer communication method are used. The method was converted to a survey.

The survey method using the telephone is a method in which the researcher randomly selects a phone number and makes a call, which may cause discomfort to the person receiving the call, and there is a very high possibility that the person receiving the call will not respond to the survey.

The survey method using computer communication is to recruit survey respondents in advance and conduct the survey, so it is easy to conduct the survey, but it is expensive and time-consuming to recruit survey respondents and conduct online interviews, etc. There is a problem that the reliability of the results decreases.

Public Patent Publication No. 10-2013-0049833 (published May 14, 2013)

In order to solve the above-mentioned problems, the technical task to be achieved by the present invention is to identify customer needs in overseas markets in advance before entering overseas markets where there is a physical distance, thereby providing potential solutions without the physical movement of products and human resources. The purpose is to present a research system and method for customer verification in overseas business that can identify customers.

The problems to be solved by the present invention are not limited to those mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

As a means to solve the above-mentioned technical problem, a research system for customer verification of overseas business according to an embodiment of the present invention displays a plurality of products and performs payment with a preset virtual currency for the displayed products. Shopping mall server, a survey that selects at least one product according to the target country in which overseas business will be promoted, creates survey information based on product information about the product, recruits respondents to respond to the survey, and transmits the survey information It includes a management server and a plurality of respondent terminal devices that receive survey information from the survey management server and transmit answers to the received survey information to the survey management server, wherein the survey management server allows the respondent terminal device to send answers. When transmitted, virtual currency corresponding to the preset compensation is paid, the respondent terminal device purchases at least one of a plurality of products from the shopping mall server using the virtual currency, and the survey management server uses the sales status of the shopping mall server. to predict the demand of potential customers in the target country.

The survey management server includes a product selection unit that selects at least one product, a product information extraction unit that extracts product information of the selected product, and a survey information generator that generates survey information based on the product information of the extracted product. Department, respondent recruitment department that recruits respondents to respond to questionnaires, network interface department that provides survey information generated by respondent terminal devices corresponding to the recruited respondents, and receives responses to the provided survey information, and preset compensation It may include a compensation payment unit that pays virtual currency corresponding to the , and a prediction unit that predicts potential customers for the target country using the sales status of the shopping mall server.

The respondent recruitment unit may recruit respondents from users residing in the target country.

The survey information generation unit may include an AR generation unit that generates an augmented reality (AR)-based product image using a 3D image of the product included in the product information of the extracted product.

In the survey management server, selecting at least one product according to the target country in which overseas business will be promoted;

generating survey information based on product information about the product in the survey management server;

At the survey management server, recruiting respondents to respond to a survey and transmitting the survey information;

Meanwhile, a research method for customer verification of overseas business according to another embodiment of the present invention includes the steps of receiving survey information at a respondent terminal device, and managing the answers to the received survey information at the respondent terminal device. Transmitting to the server, in the survey management server, when the respondent terminal device transmits the answer, paying virtual currency corresponding to a preset reward, in the respondent terminal device, using virtual currency to display a plurality of items displayed in the shopping mall server It includes purchasing at least one of the products, and predicting demand of potential customers for the target country using the sales status of the shopping mall server at the survey management server.

According to the present invention, by matching companies wishing to enter overseas markets with consumers in overseas markets, companies wishing to enter overseas markets can immediately and easily identify the needs of local customers without directly visiting overseas markets. It is effective in providing a research system and method for verifying business customers.

In addition, respondents who respond to the survey will receive compensation based on their responses, and the compensation will encourage them to purchase products sold by the company, thereby confirming consumers' actual intention to purchase the product, which will benefit both the company and the respondent. There is a possible effect.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

The attached drawings are intended to explain the present invention in more detail to those skilled in the art, and the technical idea of the present invention is not limited thereto.
1 is a network configuration diagram of a research system for customer verification of overseas business according to a preferred embodiment of the present invention;
Figure 2 is a functional block diagram of the survey management server shown in Figure 1, and
Figure 3 is a flowchart illustrating a research method for customer verification of overseas business according to a preferred embodiment of the present invention.

The above objects, other objects, features and advantages of the present invention will be easily understood through the following preferred embodiments related to the attached drawings. However, the present invention is not limited to the embodiments described herein and may be embodied in other forms. Rather, the embodiments introduced herein are provided so that the disclosed content will be thorough and complete and so that the spirit of the present invention can be sufficiently conveyed to those skilled in the art.

In this specification, when an element is referred to as being on another element, it means that it may be formed directly on the other element or that a third element may be interposed between them. Additionally, in the drawings, the thickness of components is exaggerated for effective explanation of technical content.

In this specification, when terms such as first, second, etc. are used to describe components, these components should not be limited by these terms. These terms are merely used to distinguish one component from another. Embodiments described and illustrated herein also include complementary embodiments thereof.

Additionally, when a first element (or component) is referred to as being operated or executed on (ON) a second element (or component), the first element (or component) means that the second element (or component) is ON. It should be understood as being operated or executed in an environment in which it is operated or executed, or operated or executed through direct or indirect interaction with a second element (or component).

If any element, component, device, or system is said to contain a component consisting of a program or software, even if explicitly stated, that element, component, device, or system is not intended to allow that program or software to run or operate. It should be understood as including hardware (e.g., memory, CPU, etc.) or other programs or software (e.g., operating system or drivers necessary to run the hardware) required to run the hardware.

Additionally, when an element (or component) is implemented, unless otherwise specified, it should be understood that the element (or component) may be implemented in any form of software, hardware, or software and hardware.

Additionally, the terms used in this specification are for describing embodiments and are not intended to limit the present invention. As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used in the specification, 'comprises' and/or 'comprising' does not exclude the presence or addition of one or more other elements.

1 is a network configuration diagram of a research system for customer verification of overseas business according to a preferred embodiment of the present invention.

Referring to FIG. 1, a research system for customer verification of overseas business according to a preferred embodiment of the present invention includes a plurality of user terminal devices 100 capable of transmitting and receiving information through network communication with each other, and a survey management server 200. ), and a shopping mall server 300.

The user terminal device 100 corresponds to a terminal device used by a user accessing the survey management server 200 and may be registered as a member of the survey management server 200.

When a user registers as a member of the survey management server 200, the user's basic information is entered. At this time, information about the user's nationality or country of residence must be entered.

The survey management server 200 provides a research service for customer verification of overseas business. When a survey is started, it recruits respondents corresponding to the survey from a large number of users and conducts the survey on the recruited respondents. do.

The survey management server 200 can distribute a dedicated app (or application) for research services for customer verification of overseas business. Accordingly, a dedicated app can be installed on the user terminal device 100.

When a dedicated app is installed on the user terminal device 100, information can be easily transmitted and received between the user terminal device 100 and the survey management server 200, and processes such as providing product information and conducting a survey can be carried out very easily. The survey management server 200 will be described in more detail in FIG. 2 described later.

The shopping mall server 300 is a server that operates a virtual shopping mall, displays a plurality of products in the virtual shopping mall, and processes payments for the displayed products. At this time, the products displayed in the virtual shopping mall are products handled by business owners who wish to pursue overseas business, and correspond to products to be sold in the target country for promoting overseas business.

FIG. 2 is a functional block diagram of the survey management server shown in FIG. 1.

Referring to FIG. 2, the survey management server 200 includes a product selection unit 210, a product information extraction unit 220, a survey information generation unit 230, an AR generation unit 240, and a respondent recruitment unit 250. , a compensation payment unit 260, a prediction unit 270, a network interface unit 280, a storage unit 290, and a control unit 295.

The product selection unit 210 selects at least one product according to the target country in which overseas business will be promoted. In general, companies requesting research may handle a variety of products rather than just one product. In this case, the value of the products handled by the company requesting the research may vary depending on the country. Therefore, the product selection unit 210 selects a product appropriate for the country among the products handled by the company requesting the research, depending on the target country in which overseas business will be promoted.

It is desirable that the product selection unit 210 periodically monitors consumption patterns in various fields by country in order to identify the needs of customers in each country, as well as frequently updating and retaining the relevant information. The product selection unit 210 can retain information on consumption patterns by country in big data.

The product information extraction unit 220 extracts product information about the product selected by the product selection unit 210. Product information about a product may be provided by a company requesting research, but there may also be cases where the company does not provide product information. At this time, the product information extraction unit 220 can collect product information about the product through the Internet.

The survey information generator 230 generates survey information based on product information. The survey information generation unit 230 is not limited to any specific format and can generate survey information in various forms to suit the situation.

The AR generation unit 240 generates an augmented reality (AR)-based product image using the 3D image of the product included in the product information of the product to be surveyed. At this time, the 3D image of the product may be captured by a 3D camera.

By providing images of products on an AR basis, it is possible to provide the same effect as seeing the product with your own eyes. Most consumers have a desire to see the product with their own eyes and purchase it, but when purchasing online, they cannot see the actual product with their own eyes. In addition, in the case of overseas markets, various delivery problems may occur during the process of directly delivering the product, but even if the product is not displayed by directly delivering the product, 3D images of the product can be provided to potential customers overseas. .

Additionally, by providing product images based on AR, customers or potential customers have the advantage of being provided with vivid product images in 3D rather than artificial images.

By generating the product image based on AR in the AR generation unit 240, when the product is displayed in the shopping mall server 300, the product image along with product information about the product is displayed as an AR-based product image.

The respondent recruitment unit 250 recruits respondents to respond to the survey. At this time, the respondent may recruit as respondents some users who meet predetermined survey response conditions among users registered as members of the survey management server 200. In other words, the respondent is a specific user selected from among users.

The survey response condition for selecting respondents in the respondent recruitment unit 250 may be that the user's nationality corresponds to the target country in which overseas business will be promoted or that the user is currently residing in the target country. Additionally, when recruiting respondents, the respondent recruitment unit 250 may prevent users who are on a short-term trip to the target country for less than a preset period from being recruited as respondents.

In addition, for example, the following method may be used to recruit respondents in the respondent recruitment unit 250. First, the respondent recruitment unit 250 may post a notice recruiting respondents through a specific website, etc., and allow users to directly apply for participation if they wish to participate in the survey. Second, the users selected by the respondent recruitment unit 250 can be inquired about participating in the survey, and then the users who participate can be selected as respondents. In addition, there may be various ways to recruit respondents in the respondent recruitment unit 250.

The reward payment unit 260 pays virtual currency corresponding to the preset reward to the respondent. Here, virtual currency is a concept that includes all points, virtual assets, virtual coins, etc. used online. In the virtual shopping mall operated by the shopping mall server 300, only the virtual currency paid by the compensation payment unit 260 is used. Used as a means of payment. The type of virtual currency in this embodiment is not particularly limited, and the form of compensation can be changed as much as desired.

The prediction unit 270 uses the sales status of the virtual shopping mall transmitted from the shopping mall server 300 to predict the needs of potential customers for the target country. Through the operation of the prediction unit 270, information on products and buyers that respondents actually residing in the target country wish to purchase can be identified, and customers who can actually purchase can be verified.

The network interface unit 280 supports network communication of the survey management server 200. Through the network interface unit 280, predetermined information can be transmitted and received between a plurality of user terminal devices 100.

For example, the network interface unit 280 can transmit survey information to the user terminal device 100 corresponding to the respondent, and can receive the answer when the user terminal device 100 transmits the answer to the survey information. there is.

The storage unit 290 stores all information necessary for the operation of the survey management server 200. For example, the storage unit 290 can store personal information of users who have signed up as general members, and can store corporate information about companies that have registered as corporate members and are requesting a survey. Additionally, the storage unit 290 can also store product information about products requested by businesses.

The control unit 295 controls the overall operation of the survey management server 200. That is, the control unit 295 and the survey management server 200 include a product selection unit 210, a product information extraction unit 220, a survey information generation unit 230, a respondent recruitment unit 250, and a compensation payment unit 260. ), control signal input and output between the network interface unit 280 and the storage unit 290.

Figure 3 is a flowchart illustrating a research method for customer verification of overseas business according to a preferred embodiment of the present invention.

Here, with reference to FIGS. 1 to 3, a research method for customer verification of overseas business according to a preferred embodiment of the present invention will be described.

Business owners who want to pursue overseas business have a desire to know in advance the reactions of local customers. To this end, a survey is usually conducted, but surveys have the problem of not being accurate when respondents formally answer the survey. Accordingly, in the present invention, actual potential customers are identified in addition to a formal survey through the following procedure.

The product selection unit 210 selects products to be displayed in the virtual shopping mall (S410). Products to be displayed in the virtual shopping mall may be provided by the business operator or extracted from information provided by the business operator.

When product selection is completed in the product selection unit 210, information about the product is provided to the shopping mall server 300, and the shopping mall server 300 displays the product in the virtual shopping mall (S420). At this time, product information displayed in the virtual shopping mall includes product images realized in AR.

The survey information generation unit 230 generates survey information based on the product information of the product (S430). The survey information generated by the survey information generation unit 230 may adopt one of various survey forms and may have various forms such as multiple-choice, short-answer, and descriptive forms.

The respondent recruitment unit 250 recruits respondents (S440). Here, respondents are recruited who meet the conditions requested by businesses seeking to pursue overseas business, and can basically be people who live in the target country or are staying there for a long period of time.

Under the control of the control unit 295, the network interface unit 280 transmits survey information to the respondent terminal device 100 corresponding to the respondent recruited as a respondent in the respondent recruitment unit 250 (S450).

The respondent terminal device 100 that has received the survey information writes an answer to the questionnaire and transmits the written answer to the survey management server 200 through the respondent terminal device 100 (S460).

When an answer is received from the respondent terminal device 100, the survey management server 200 pays preset virtual currency to the respondent who sent the answer (S470). Virtual currency can only be used in virtual shopping malls operated by the shopping mall server 300.

The respondent accesses the virtual shopping mall operated by the shopping mall server 300 using the respondent terminal device 100 and purchases a product of his or her choice among the products displayed in the virtual shopping mall using virtual currency (S480).

The prediction unit 270 predicts potential customers for the target country using the sales status of the virtual shopping mall according to a preset cycle (S490).

As a result, from the perspective of a business that wants to enter the overseas market, it recruits respondents who meet the conditions and conducts the survey, and then pays virtual currency to the respondents who responded to the survey to encourage them to use the virtual shopping mall. . Through this, respondents purchase desired products from virtual shopping malls, and these purchases become an important factor in understanding consumer needs in overseas markets.

Therefore, companies wishing to enter overseas markets can display products through virtual shopping malls online and collect potential customers' evaluations of the products without actually visiting overseas. As a result, physical losses that may occur during the process of shipping products overseas can be prevented, and time and effort can be saved.

Those skilled in the art to which the present invention pertains will understand that the present invention can be implemented in other specific forms without changing its technical idea or essential features. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive. The scope of the present invention is indicated by the claims described below rather than the detailed description above, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

100: User terminal device
200: Survey management server
300: shopping mall server
210: Product selection department
220: Product information extraction unit
230: Survey information generation unit
240: AR generation unit
250: Respondent recruitment department
260: Compensation payment department
270: Network interface unit
280: storage unit
290: control unit

Claims (5)

a shopping mall server that displays a plurality of products and performs payment with a preset virtual currency for the displayed products;
Survey management that selects at least one product according to the target country in which overseas business will be promoted, creates survey information based on product information for the product, recruits respondents to respond to the survey, and transmits the survey information. server; and
It includes a plurality of respondent terminal devices that receive the survey information from the survey management server and transmit answers to the received survey information to the survey management server,
The survey management server pays virtual currency corresponding to a preset reward when the respondent terminal device transmits the answer,
The respondent terminal device purchases at least one of the plurality of products from the shopping mall server using the virtual currency,
A research system for customer verification in overseas business, wherein the survey management server predicts potential customers for the target country using the sales status of the shopping mall server.
According to claim 1,
The survey management server,
a product selection unit that selects the at least one product;
a product information extraction unit that extracts product information of the selected product;
a survey information generator that generates survey information based on the extracted product information;
A respondent recruitment department that recruits respondents to respond to the survey;
a network interface unit that provides the generated survey information to respondent terminal devices corresponding to the recruited respondents and receives responses to the provided survey information;
a compensation payment unit that pays virtual currency corresponding to the preset compensation; and
A research system for customer verification of overseas business, comprising a prediction unit that predicts potential customers for the target country using the sales status of the shopping mall server.
According to claim 2,
A research system for customer verification of overseas business, wherein the respondent recruitment unit recruits the respondents from among users residing in the target country.
According to claim 2,
The survey information generation unit includes an AR generation unit that generates an augmented reality (AR)-based product image using the 3D image of the product included in the product information of the extracted product. A research system for customer verification of overseas business.
In the survey management server, selecting at least one product according to the target country in which overseas business will be promoted;
generating survey information based on product information about the product in the survey management server;
At the survey management server, recruiting respondents to respond to a survey and transmitting the survey information;
Receiving the survey information at the respondent terminal device;
transmitting, from the respondent terminal device, a response to the received survey information to the survey management server;
In the survey management server, when the respondent terminal device transmits the answer, paying virtual currency corresponding to a preset reward;
purchasing, at the respondent terminal device, at least one of a plurality of products displayed on a shopping mall server using the virtual currency; and
A research method for customer verification of overseas business, comprising: predicting potential customers for the target country using the sales status of the shopping mall server, in the survey management server.