KR20200018986A - Market system for social benefit and method for operating the same - Google Patents

Abstract

The present invention provides a market system for social benefit, which comprises: a user terminal which receives public service activity information for social service activities; and a market server including a public interest activity certification unit which performs an authentication procedure using the public interest activity information, an order processing unit which receives an order for a product of a seller using points of the user as a payment method, and a question management unit which provides question data for the product of the seller to the user at the time of the order of the user and ensures that the order of the user is fulfilled only when an answer from the user is completed.

Description

Market system for social benefit and its operation method {MARKET SYSTEM FOR SOCIAL BENEFIT AND METHOD FOR OPERATING THE SAME}

The present invention relates to a market system for social benefit and its operation method, and more particularly, provides a point to a user who performs public interest activities and makes the user participate in social welfare activities by purchasing a product of a seller using the point. The present invention relates to a market system for social benefit that can encourage and a method of operation thereof.

In order to encourage social members to participate in activities for the public good, they have conventionally provided gifts to the members who have done such activities as direct public relations through public service advertisements or participating in or encouraging social activities. .

For example, conventionally, as shown in Figure 1, by using the market system 10, the members of the social public activities pay points (or mileage), and the members who receive the points are used to product sellers By allowing them to purchase products provided free of charge, members of public interests are rewarded to encourage their participation in social activities.

However, although the conventional market system 10 may encourage public interest in individuals who have engaged in public interest, the seller (or company) encourages the donor to provide or provide a product to the market system 10 or the platform. Until now, there is a limit.

Therefore, there is a need for solving the above limitations or problems in order to activate social public activities.

KR 10-2008-0018746 A1

The present invention, by encouraging members to participate in social-public activities by paying points for purchasing products to the members of public interest, and the seller who provides products to the buyer also seeks for profit as part of the corporate activities, It aims to provide a market system for social benefits that can induce product donation and its operation method.

In order to solve the above problems, the present invention, a public service activity authentication unit for performing an authentication procedure using the user terminal and the public service activity information for receiving public service information on the social public activities performed by the user, and the public service activity information A point control unit for granting the user a point corresponding to the public service information upon successful authentication based on the user, an order processing unit for receiving an order for the seller's product as a payment method for the user's point, and the user's It provides a market system for social benefits, including a market server including a question management unit that provides the user with question data about the seller's product when placing an order and the user's order is made only when an answer from the user is completed. .

According to an embodiment of the present disclosure, the question manager extracts that corresponding to at least a portion of the member information based on the member information of the user among the question data about the product, and provides the extracted question data to the user. can do.

According to an embodiment of the present disclosure, the member information may include at least one of a name, a date of birth, and an address for identification of the user, and at least one of gender, age, region of residence, and occupation for product marketing of the seller.

According to an embodiment of the present disclosure, the question data may include a question about the seller's product to promote the seller's product, or may include a questionnaire to the user for marketing use of the seller.

According to an embodiment, the question manager may prevent the user's abusing behavior by preventing the user's answer to the question data from being completed within a predetermined time.

According to an embodiment of the present disclosure, after the answer to the first question data provided to the user is completed, at least a part of the first and second question data may not overlap when the question manager provides the second question data again. You can do that.

In addition, the present invention, (a) the user terminal, the step of receiving public service information on the public interest activities performed by the user, (b) the market server, performing the authentication process using the public service information (c) the market server granting the user a point corresponding to the public service information upon successful authentication based on the public service information; and (d) the market server pays the user's point. Receiving an order for a seller's product by means, providing the user with question data about the seller's product at the time of the user's order and allowing the user's order to be placed only when the answer is completed from the user; It provides a method of operation of the market system for social benefit, characterized in that.

According to an embodiment of the present disclosure, the step (d) may include extracting at least some of the member information based on the member information of the user among the question data for the product, and extracting the extracted question data from the user. Can be provided to

According to an embodiment, the step (d) may prevent the user's abusing behavior by preventing the user's answer to the question data from being completed within a predetermined time.

The present invention also provides a computer-readable recording medium for recording a computer program for executing the method of operation of the market system for social benefit.

According to the present invention, it is possible to encourage members to participate in social public activities by paying points for purchasing products to public members.

Relatively, sellers offer products at low or no cost, and instead engage users who are potential consumers in questions or surveys related to the product, allowing the seller to recognize the seller's own brand or promote the product. Because of the opportunity, the seller has the effect of encouraging the donor's product donation while pursuing for profit as part of the business activity.

1 is a block diagram of a conventional market system for social benefit.
2 is a block diagram of a market system for social benefit according to an embodiment of the present invention.
3 is a diagram schematically showing the effect according to an embodiment of the present invention.
4 is an exemplary view of a screen provided with a question to a buyer according to an embodiment of the present invention.
5 is an exemplary view of a screen on which a questionnaire is provided to a buyer according to an embodiment of the present invention.
6 is a flowchart illustrating a method of operating a market system for social benefit according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in detail. In the following description of the present invention, if it is determined that the detailed description of the related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted. In the drawings, parts irrelevant to the description are omitted for simplicity of explanation, and like reference numerals designate like parts throughout the specification. In addition, throughout the specification, when a part is said to "include" a certain component, it means that it may further include other components, not to exclude other components, unless otherwise stated.

Social benefit  for Market system

2 is a block diagram of a market system for social benefits according to an embodiment of the present invention.

As shown in FIG. 2, the market system 100 for social benefits according to an embodiment of the present invention includes a user terminal 110 that receives public service information on social welfare activities performed by a user, and public service activities. Points to the user who performed the service, including the market server 120 that provides a platform that allows the user to purchase the seller's products using the point, pay points that can purchase the product to members of public interest By doing so, members can be encouraged to participate in social action.

However, since the components shown in FIG. 2 are not essential, a market system for social benefit having more or fewer components may be implemented.

Hereinafter, each component will be described in turn.

The user terminal 110 according to an embodiment of the present invention is a terminal used by a member who has performed social welfare activities, and the user terminal 110 does not specifically limit its form or type whether it is fixed or mobile. However, it may include a communication means for transmitting and receiving a variety of data to and from various types of terminals or servers in the remote, such as market server 140.

As used herein, a user is a buyer who purchases a product provided by a seller as a user who uses the market server 120, and in this specification, terms of a user and a buyer are mixed, and a user corresponds to a seller. The term will be used as an object.

On the other hand, the market server 120 according to an embodiment of the present invention is a means for providing and providing a platform (for example, an online shopping web site, etc.) in which a buyer can purchase a seller's products online. By connecting to the market server 120 using the terminal 110, the goods may be received by ordering and paying the goods of the seller registered on the market server 120.

According to an embodiment of the present disclosure, the seller may register the article with the market server 120 using the seller terminal 130, and the buyer may perform the order and payment of the article through the market server 120. Thereafter, the market server 120 may perform a settlement procedure for the payment amount, but in the market system according to the embodiment of the present invention, since the points paid to the buyers are the payment means in accordance with the social interest activities, the market The server 120 may pay the seller other means (or points for the seller) than the amount at the time of settlement.

Looking at the market server 120 in detail, the market server 120 receives the public service information input by the user from the user terminal 110 and performs the public service activity authentication process using the public service information The unit 121 and the point control unit 122 for granting the user a corresponding point (or points for purchasers) on the basis of the public activity information, if the authentication based on the public activity information is successful, Order processing unit 123 that receives the order input for the seller's product as a payment method, and provides the user with question data about the seller's product before the user's order, so that the user's order is made only when the answer is completed. It may include a question management unit 124.

The user may perform activities for social public interest offline or online, and input public interest activity information thereof using the user terminal 110. In this case, the public service activity information indicates details of public service activities, and may include activity types, activity locations, activity periods, and the like.

The public service information may be transmitted to the market server 120 together with the user information (or login information), and the market server 120, specifically, the public service activity authentication unit 121 may receive the public service information. On the basis of this, certification procedures for public service activities can be carried out. The public service activity certification unit 121 is a means for authenticating public service activities performed by the user, and receives public service activity certificates related to public service activity information from the user terminal 110 to determine whether the public service activity certificate is authentic. Differentiate and perform authentication for public service activities, or by connecting to public service activity authentication server 140 connected to communicate with the user information based on the user information on the public service activity performer previously stored in the public service activity authentication server Authentication can also be performed based on whether or not an activity has been performed. To this end, the market server 120 may include a user information, that is, a member information DB (not shown) including information such as name, date of birth or social security number, address for identification of the user.

Point control unit 122 is to pay a member to the public interest in order to encourage members to participate in public interest, subtract points corresponding to the value of the product when the seller purchases the product, or to manage and control the user's points Means.

Therefore, the point control unit 122 stores the point value corresponding to the public activity information, specifically, the type of public activity, activity period, activity place, and the like, and the public activity certification unit 121. When the user's public service activity is authenticated by the user, the corresponding point values for each item may be summed and paid to the user based on the corresponding public service information.

On the contrary, when a buyer (or a user) purchases a product provided by a seller, a point corresponding to the purchased product may be subtracted from the buyer's holding point.

In addition, points can be paid or deducted to users or sellers by policies such as various purchasing policies or sales policies, and the increase / decrease details of these user or seller point values can be stored in a point DB (not shown). have.

In addition, in addition to paying or subtracting points to the user, the point control unit 122 may supervise / monitor that the points are granted or subtracted to the user in an illegal manner. Specifically, the point control unit 122 separately stores the point details paid or deducted for each user or seller in an independent storage space accessible only to the point control unit 122, and periodically or at the request of an administrator. When the point control unit 122 compares and compares the accumulated point value for each user or seller stored in the independent storage space and the held point value for each user or seller stored in the point DB, It may be determined whether points of the user or seller are paid or deducted by an unauthorized subject other than the point control unit 122. In addition, when the point values are different from each other as a result of the comparison, the point controller 122 may actively modify and change the value stored in the point DB based on the accumulated point value stored separately.

On the other hand, the order processing unit 123 may receive a purchase order input for the product of the seller as a payment method of the user. When the order processing unit 123 receives an order input from a user with respect to a registered seller's product (when the buttons b11, b12, b21, and b22 shown in FIG. 4 (a) or 4 (b) are selected) For example, the user can process an order for a seller's product using the points received as a reward for social activities.

In addition, as shown by reference numerals b13 and b23 of FIGS. 4 (a) and 4 (b), a product purchased by the same user may not be repurchased or cannot be repurchased within a predetermined time, but is not limited thereto. Of course, the same product can be repurchased by the same user.

In this case, in order to provide an environment in which a user can purchase a seller's product as a point, the product register 125 may post the product provided by the seller through a web site. Here, the seller's product may be donated free of charge from the seller, or the operator of the market server 120 may be a low-cost purchase from the seller for a fee, but is not particularly limited thereto.

However, in order for the seller to induce a donation activity for the product, the market system 100 according to an embodiment of the present invention, when the user purchases the seller's product as a payment method, the user's product for the seller's order It may include a question management unit 124 to provide the question data to the user and to complete the user order only when the answer is completed from the user.

That is, the question manager 124 uses a question DB (not shown) that stores a question or a question about a seller's product, and when a purchase order for a product is input from a user, the question stored in the question DB or At least one of the questionnaires may be provided to the user to induce the user to answer the question or the questionnaire.

Here, the question is, for example, as shown in Figure 4 (b), "What are the key components and effects of cosmetics," "What is a good time to use the cosmetics effectively?" It is related to the product of the seller that the user wants to purchase, and because it introduces the product in the form of a quiz, the seller can promote the product in a fun and effective way without additional advertising costs. Because it lasts longer, it has a merit of promoting better than a simple video or image advertisement.

In addition, the questionnaire also, for example, as shown in Figure 5 (b), "What cosmetics are you currently using?", "What products do you want to add new?" This is related to the seller's product, and when the questionnaire is completed on the product, the collected survey data is provided to the seller so that the seller can effectively use the product for new product planning and marketing strategy.

As a result, the question manager 124 provides the user with a question or a questionnaire when the user orders a product using the question DB, but can collect the user's answer to the question or the question provided to the user, and the question manager 124 ) May be provided to the seller or seller terminal 130 as requested, may help the seller's corporate activities.

That is, the seller provides the product to the operator of the market server 120 at low or no cost, and instead engages the user who is a potential consumer in the question or description of the product, thereby allowing the user to recognize the seller's brand. In addition, since the seller may have an opportunity to promote the product, the seller has the effect of inducing the donor's product donation while pursuing for profit as part of the business activity.

According to the present invention, as shown in Figure 3, the seller can give consumers a recognition that they promote the product while supplying the product on the platform where the members of the public interest activities, which is known to the seller or product through the sales Leading to this increasing effect is the ability for sellers to create a series of virtuous cycles that provide better products with better conditions on the market.

On the other hand, according to an embodiment of the present invention, the question management unit 124 provides the question data about the product to the user, corresponding to at least some of the member information based on the user's member information from the question DB And the extracted question data may be provided to the user.

As described above, the market server 120 includes a member information DB (not shown) that stores user information. The member information DB may be used for marketing in addition to information for identifying a user. It may also include information such as gender, age, residence and occupation.

That is, when the question management unit 124 provides the user with a question or questionnaire about the seller's product, only the question or questionnaire targeting the user (or buyer) is exposed, thereby providing a satisfactory response to the question or questionnaire fed back to the seller. This can provide a more efficient way for sellers to develop marketing strategies for their products.

Meanwhile, when the question manager 124 provides a question or a questionnaire to the user, the question manager 124 may answer the user for a predetermined time so that the user's abusing behavior or automatic response by the robot is not made. It is desirable not to complete it in time. In other words, give a certain time per individual question or individual survey so that even if the answer is completed, do not move on to the next question or survey, or give a certain time to one question set or survey set so that the completion button is not entered even if the answer is completed. can do.

In addition, when the question manager 124 provides a question or questionnaire to the user, at least some of the question or questionnaire provided to the user may not overlap with the question or questionnaire previously provided to the same user. That is, even if a user purchases the same product, the user does not receive the same question or questionnaire, thereby giving the seller various feedback, so that the seller can formulate an efficient marketing strategy and provide the user with various questions about the same product. By doing so, it is possible to effectively promote the product to the consumer.

However, since the question manager 124 extracts a limited number of questions or questionnaires from the question DB storing the limited number of questions or questionnaires and provides them to the user, a problem in which a question or question that is not duplicated may not be extracted may occur. In this case, the question manager 124 connects to a search site on the Internet, creates a query using keywords of the manufacturer of the product, the model name of the product, or the name of the product, and the like. Promote text can be provided to the user to replace, this also gives a certain time to prevent the completion button input within a certain time.

On the other hand, the market server 120 according to an embodiment of the present invention may include a payment / settlement unit 126 for paying and paying for the user holding points for the seller product ordered from the user.

When the payment / settlement unit 126 has a user's order for a product registered by the product registration unit 125, the point control unit 122 is paid by deducting from the user holding point by a point corresponding to the product, At the same time, you can settle the seller. At this time, a point corresponding to the product purchased by the user may be paid to the seller.

Accordingly, the point DB stores and stores the holding points (or points for buyers) for each user who has done public service activities, and increases the points (or points for sellers) held by the sellers generated by the sellers to the buyers. Can be stored.

Here, the point for the seller may have the same function as the point for the buyer, so that the seller may purchase a product provided by another seller using the point for the seller, and according to another embodiment, the seller may use the point for the seller. By making a donation to an operator of the market server 120, the operator of the market server 120 purchases a product provided by another seller using the seller's point as a payment method and registers / users the product through the product registration unit 125. May allow the registered product to be purchased, but its utilization method or policy is not particularly limited.

On the other hand, the market system 100 according to an embodiment of the present invention may further include a seller terminal 130 corresponding to the user terminal 110. The seller terminal 130 is a terminal used by the seller, the user terminal 110 does not specifically limit its form or type is fixed or mobile. However, it may include a communication means for transmitting and receiving a variety of data to and from various types of terminals or servers in the remote, such as market server 140.

Social benefit  for Of the market system  How it works

6 is a flowchart illustrating a method of operating a market system for social benefits according to an embodiment of the present invention.

As shown in Figure 6, the operating method of the market system for social benefits according to an embodiment of the present invention, the step of the user terminal receives public service information on the public interest activities performed by the user (S110), Performing a certification process using the public service information by the market server (S120), and granting the user a point corresponding to the public service information when the authentication is successful based on the public service information (S130). ), And the market server receives an order for the seller's product using the user's point as a payment method, but only when the user provides the question data about the seller's product to the user and completes an answer from the user. It may include the step (S140) to make the order of the user.

According to an embodiment of the present disclosure, the step S140 may include extracting at least a portion of the member information based on the member information of the user among the question data about the product, and providing the extracted question data to the user. By exposing only a question or questionnaire targeting a user (or a buyer), the efficiency of the marketing strategy can be improved based on the question or questionnaire fed back to the seller.

In addition, according to an embodiment of the present disclosure, the step S140 may prevent the user's abusing behavior by preventing the user's answer to the question data from being completed within a predetermined time.

In addition, according to an embodiment of the present disclosure, in step S140, when the second question data is provided again after the answer to the first question data provided to the user is completed, at least one of the first and second question data may be used. Some can be duplicated.

However, the steps shown in FIG. 6 or the steps according to the embodiment of the present invention described above are not essential, and thus, a method of operating a market system for social benefit having more or fewer steps may be implemented. have.

Since the description of each step is duplicated with the above description, the description thereof will be omitted and replaced with it.

Computer readable recording media

The operating method of the market system for social benefit according to an embodiment of the present invention described above may be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium.

The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

The preferred embodiment of the present invention has been described in detail above with reference to the drawings. The description of the present invention is for illustrative purposes, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention.

Therefore, the scope of the present invention is shown by the claims below rather than the detailed description, and all changes or modifications derived from the meaning, scope, and equivalent concepts of the claims are included in the scope of the present invention. Should be interpreted.

10, 100: market system 110: user terminal
120: market server 121: PSA
122: point control unit 123: order processing unit
124: question management unit 125: product register
126: payment and settlement unit 130: seller terminal
140: public service certification server

Claims (10)

A user terminal for receiving public service information on social welfare activities performed by a user; And
A public service activity authentication unit performing an authentication procedure using the public service information, a point control unit granting the user a point corresponding to the public service activity information upon successful authentication based on the public activity information, and the user An order processing unit which receives an order for a seller's product as a payment method, and provides the user with question data about the seller's product at the time of the user's order, and the user's order is received only when the answer is completed from the user. Market server including a question management unit to be made;
Market system for social benefits, including. The method of claim 1,
The question management unit,
A market system for social benefit, comprising extracting corresponding to at least a part of the member information based on the member information of the user among the question data for the product and providing the extracted question data to the user. . The method of claim 2,
The member information may include at least one of a name, date of birth, and address for identification of the user, and at least one of gender, age, region of residence, and occupation for marketing the product of the seller. system. The method of claim 2,
The question data,
Market system for social benefits, characterized in that it includes a question about the seller's product for the promotion of the seller's products, or including a questionnaire for the user for marketing use of the seller. The method of claim 1,
The question management unit,
Market system for social benefit, characterized in that the user's answer to the question data is not completed within a certain time to prevent the user's abusing behavior. The method of claim 1,
The question management unit,
After the answer to the first question data provided to the user is completed, when providing the second question data again, at least a part of the market for social benefit, characterized in that not overlapping system. (a) receiving, by the user terminal, public interest activity information on social welfare activities performed by the user;
(b) a market server performing an authentication procedure using the public service information;
(c) the market server granting the user a point corresponding to the public service information upon successful authentication based on the public service information; And
(d) The market server receives an order for a seller's product by using the user's point as a payment method, and provides the query data about the seller's product to the user when the user's order is placed, and an answer from the user is completed. Only if the user's order is made;
Method of operation of the market system for social benefit comprising a. The method of claim 7, wherein
In step (d),
A market system for social benefit, comprising extracting corresponding to at least a part of the member information based on the member information of the user among the question data for the product and providing the extracted question data to the user. How to operate. The method of claim 7, wherein
In step (d),
Operating method of the market system for social benefit, characterized in that the user's answer to the question data is not completed within a certain time to prevent the user's abusing behavior. A computer-readable recording medium for recording a computer program for executing the method according to any one of claims 7 to 9.

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