KR20030048991A - Eelectronic Marketing System Capable of Leading Sales and Method thereof - Google Patents

Abstract

PURPOSE: An electronic marketing system and a method for the same are provided to make a survey of clients for goods or solutions, to analyze a purchase possibility, and to perform an electronic marketing based on the analysis result. CONSTITUTION: The system comprises an electronic marketing program module, a survey questionnaire construction system(204), a survey analysis system(206), a key input module(208), a display(210), a web page driver(212), an NIC(Network Interface Card, 214), a survey management database(216), an analysis management database(218), a sale system(220), and an electronic marketing controller. The electronic marketing program module(202)stores the programs for analyzing a survey result and performing an electronic marketing according to an analysis result. The survey management database(216) stores the survey contents constructed by the survey questionnaire construction system(204), and the answers made by clients. The analysis management database(218) stores the analysis result made by the survey analysis system(206). The sale system(220) sells goods based on the analysis result. The electronic marketing controller constructs survey contents for inducing a sale of the goods, offers the survey contents to the clients, receives the survey answers, makes an analysis on the answers, and controls the sale of the goods.

Description

E-Marketing System Capable of Leading Sales and Method

The present invention relates to an electronic marketing system and a method having a sales inducing function, and more particularly, to analyze the purchase possibility by conducting an electronic survey about a product or a solution to be sold to a company, a public office, or a general user. Then, the present invention relates to an electronic marketing system having a sales inducing function for performing electronic marketing based on the analyzed result, and a method thereof.

In general, companies and various workplaces use a questionnaire survey of consumers' preferences, consumption propensity, and awareness to market products and products. These surveys can be conducted in a number of ways, including selecting a panelist and receiving regular survey responses from them, gathering survey respondents in a certain place, and conducting surveys. A method, a method using a telephone, and a method using a computer communication.

The survey method described above takes a lot of time to collect the survey contents and process the collected data, so it is not possible to immediately recognize the consumer's response or preference when necessary.

The method of designating and surveying a specific person as a panel takes a long time to collect and process the data, and it is difficult to reflect the changed life patterns or tastes of the panel in the survey after a certain period of time. The method of gathering survey respondents and then conducting the survey and the visit survey method are very cumbersome, and this also requires the processing time of the collected data.

Therefore, in recent years, due to the rapid change in social patterns, the promptness of the survey is required, and thus, the method of designating a specific person as a panel or surveying the survey after gathering the survey respondents in a certain place is gradually decreasing. Instead, the use of a survey method using a telephone method and a survey method using a computer communication is increasing.

However, the method of using the telephone is that the surveyor randomly selects a telephone number and calls the consumer to conduct the survey, which is offensive to the survey respondents. Because of the mobilization, the research costs are high, and it takes time to collect and process the survey response data from each surveyor.

On the other hand, the questionnaire is distributed to those who attend a fair or technical seminar related to the product to survey the questionnaire, and the surveyed contents are collected and the subjects who responded to the questionnaire are marketing the product by telephone. In addition, this is also inducing purchase regardless of the questionnaire of the surveyed subjects, so it is time-consuming because it calls the subjects to confirm the purchase intention of the product and conducts marketing. Compared to marketing, there was less chance of actual product sales.

In order to solve the above problems, the present invention, after conducting a questionnaire survey on the products or solutions to be sold to clients, such as businesses, government offices, general users, etc., analyzes the purchase possibility, based on the analyzed results It is an object of the present invention to provide an electronic marketing system and a method having a sales induction function for executing electronic marketing.

1 is a view schematically showing the configuration of an electronic marketing system having a sales induction function according to an embodiment of the present invention;

2 is a diagram showing the configuration of each internal function of the electronic marketing server,

3 is a view showing the configuration of the questionnaire of the questionnaire analysis program;

4 is a flowchart illustrating a method of inducing sales of an electronic marketing system;

5 is a diagram showing survey result data stored in a survey database;

FIG. 6 is a diagram illustrating individual purchasing tendency analyzed for a survey result; FIG.

7 is a view showing the result data analyzed for the survey results.

<Description of Symbols for Main Parts of Drawings>

110: Internet 120: corporate client

130: government office 140: user client

150: electronic marketing server 160: customer database

170: sales database 202: electronic marketing program department

204: Survey Creation System 206: Survey Analysis System

208: key input unit 210: screen output unit

212: web page 214: network interface card

216: Survey Database 218: Analysis Database

220: sales system 220: electronic marketing control unit

In order to achieve the above object, the present invention analyzes a purchase possibility by conducting a questionnaire survey on a product or a solution to be sold to a plurality of clients, and then conducts an electronic marketing based on the analyzed result. An electronic marketing system comprising: a communication network for transmitting / receiving data via computers that are scattered in remote areas, a client responding to a questionnaire for inducing product sales through the communication network and purchasing a product related to the questionnaire; An electronic marketing server which provides survey contents to a plurality of clients through the communication network and analyzes the survey results based on the received survey responses, and executes sales marketing according to the analyzed results, has the main configuration. Server to the web through the communication network Analyze the results of the survey by conducting an e-marketing program based on the responded data after providing the survey contents on the page and selling it among the subjects who answered the survey based on the analysis data on the survey results. It is characterized by executing an electronic marketing to induce the sale of the product by advertising the sale of the product to the client.

In addition, the present invention is a method of inducing sales of an electronic marketing system that conducts electronic marketing based on the analysis result after analyzing a purchase possibility by conducting a questionnaire about a product or a solution to sell to a plurality of clients A method comprising: (a) creating a questionnaire for driving product sales, (b) providing a written questionnaire to the plurality of clients, (c) receiving a questionnaire response from the plurality of clients, ( d) storing the received questionnaire response as data, (e) checking the reliability of the analysis subject, (f) checking the reliability of the questionnaire questionnaire, and (g) analyzing the questionnaire response data after the reliability test has been completed. And (h) executing electronic marketing based on the analyzed data. Provide a method.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view schematically showing the configuration of an electronic marketing system having a sales induction function according to an embodiment of the present invention.

The electronic marketing system having a sales inducing function according to the present invention is an Internet 110, which is a network for transmitting and receiving data through computers, which are scattered in remote areas, to respond to a questionnaire for inducing product sales in an offline manner or the Internet 110. Multiple clients, multiple clients 120, 130, and 140, including enterprise clients 120, public office clients 130, and user clients 140 that respond online online and purchase products related to survey content. E-marketing server 150 that executes sales marketing according to the analysis result after receiving and analyzing the survey response and receiving the survey response, a customer database 160 that stores information about the clients who responded to the survey, to sell Data about the product, information about the client making the purchase, and information about the product sold is stored as data. Which include sales database (170).

The electronic marketing server 150 conducts a questionnaire survey for the corporate client 120, the government office client 130, the user client 140, and the like who have held a technical briefing session, an exhibition, a seminar, an event, and the like. After executing the marketing program, the result of the survey is input and analyzed, or the questionnaire is provided through a web page through the Internet 110 to conduct the survey, and then the result of the survey is analyzed through the electronic marketing program. In addition, the electronic marketing server 150 executes an electronic marketing to induce the sale of the product by executing a sales advertisement for the product to the clients who can sell among the subjects who answered the survey based on the analyzed data on the survey result. do.

2 illustrates a configuration of internal functions of the electronic marketing server 150.

The electronic marketing server 150 analyzes the survey result based on the survey result input by the user or the survey response received through the web page, and stores the program for executing the sales marketing according to the analyzed result. The program unit 202, a questionnaire creation system 204 for creating a survey content, a questionnaire analysis system 206 for analyzing questionnaire result data, a key input unit for inputting a questionnaire content or a command for executing an electronic marketing program ( 208), the contents of the survey and the execution of the survey, the screen output unit 210 outputs the execution status of the electronic marketing on the screen, the provision of the basic website screen or the contents of the survey on the electronic marketing, the analysis of the survey results, the electronic marketing, etc. A web page 212 providing a screen for the execution of a network interface connected to the Internet 110 for communication with other computers A questionnaire card 214 (hereinafter referred to as a NIC), a questionnaire database 216 for storing questionnaire content data generated by the questionnaire creation system 204, or a data answered for the questionnaire, and a questionnaire analysis system 206 Analytical database 218 for storing the survey result data analyzed by), a sales system 220 for selling the product based on the analyzed data of the survey result, and creating a questionnaire to generate sales for the product. The electronic marketing control unit 222 provides a questionnaire content and receives a response, analyzes the questionnaire result, and executes sales of the product.

The electronic marketing program unit 202 stores an electronic marketing program in the form of a file, and the executable file is shown in the form of an execution icon on a window screen. An electronic marketing program can be written in a programming language such as "C", "C ++", or "Java". The electronic marketing program can be executed through a web page 212, such as a HyperText Markup Language (HTML) document, an Active Server Page (ASP), or a JSP ( Java Server Pages, Professional Hypertext Preprocessor (PHP), and eXtensible Markup Language (XML) documents.

The questionnaire creation system 204 fills out the questionnaire by presenting a questionnaire form through the webpage 212 and receiving a questionnaire question item, or as a result of the manager collecting a response questionnaire at an event or seminar site. Fill in the contents to fill out the survey results. In addition, the questionnaire creation system 204 may present a questionnaire set in advance as a list without presenting a questionnaire creation form so that the author may select a desired questionnaire among the list. In addition, the questionnaire creation system 204 may include a questionnaire that allows the questionnaire to answer the question if the questionnaire reads the view of the question, but otherwise checks an incorrect answer, and also includes the same concept. The questionnaire that can identify the consistency of responses when the question is asked in three items should be included.

The key input unit 208 includes a keyboard and a mouse for inputting or selecting data.

The web page 212 includes a page introducing the electronic marketing server 150 and a plurality of function menus, and may be implemented as an HTML document, an ASP, JSP, PHP, XML document, or the like.

The questionnaire database 216 includes questionnaire contents created by the questionnaire creation system 204 through the webpage 212, response questionnaire contents for the survey contents provided to the webpage 212, and questionnaire result contents input by the administrator. Will store them.

The sales system 220 executes a sale of a product requested by the client, that is, software, hardware, a solution, and the like, pays for the sold product, and delivers the sold product to the purchase client. Then, the updated information about the sold product is stored in the sales database 170.

3 illustrates the structure of a questionnaire of a questionnaire analysis program executed by the questionnaire analysis system 206.

The questionnaire analysis system 206 asks questions about how knowledgeable the product is, and the question of the survey subject's job and purchase purpose to know the 'knowledge' and the intimacy with the product. 'Faithability' through the result of the question, 'Availability' through the result of the question that asks whether you own the product or a kind similar to the product. Based on the results of the question that asks whether or not to own the budget for the purchase of the product, the budget is analyzed based on the 'purchase decision' through the result of the question that asks whether to purchase the product.

In addition, the questionnaire analysis system 206 executes an analysis of the subject reliability test that can determine how sincerely responded to the survey, and excludes the unfaithful subject according to the test result and analyzes the questionnaire results.

The survey analysis system 206 determines an analysis subject who unfaithfully responded to the survey by the following process.

1) Subjects who answered the question to the questionnaire to determine whether they responded in the same way as the knowledge they had previously known by inquiring about the knowledge of the products that they knew in advance.

2) Subjects who have more than 30% of the missing questions in the survey, or 50% or more missing questions in the purchase intention question.

3) Participants who responded in less than the minimum time of the response by checking the response time during the online survey.

4) The most frequently asked subjects who answered the questionnaire of the same concept with multiple items in the survey contents and responded inconsistently to the response.

For example, questions about the purpose of participating in an event or seminar (① simple information acquisition, ② product information acquisition, ③ review for product introduction, ④ unknown) and questions about the timing of product introduction (① within 3 months, ② within 6 months If there are many different responses, such as, within one year, ④ not sure), and inquiries about product purchase intentions (①purchase immediately, ②contact salespersons, ③transmission of data, and ④no intention to purchase), the candidates with low consistency will be judged.

The survey analysis system 206 excludes the subjects who have responded unfaithfully and those who do not respond to the question item that records the contact information of the subjects from the survey analysis subject.

The survey analysis system 206 classifies the survey results through the above-described process, and analyzes the survey results through neural network analysis, logistic regression analysis, discriminant analysis, and the like.

Neural network analysis is a data modeling technique that mimics the human brain structure. Like the human brain, neural networks learn from an input set and use the training results to adjust the parameters of a model to find patterns. Neural network analysis does not require specific model setting when analyzing, and the interaction effects such as the combined effects of age and gender are clearly identified. Therefore, when the data show high non-linearity with interaction effects, it is suitable for predicting the target, and it is suitable for applications such as various predictions, credit evaluation, consumer response prediction model, and credit risk analysis.

Logistic regression is a statistical technique for representing data in an appropriate functional fashion to see how one variable (target variable) is explained or predicted by another variable (input variable). Logistic regression starts from the odds ratio, which is the ratio of the probability of an event (P) to the probability of not happening (1-P). In other words, the ratio of the probability of an event to the probability of an event not occurring is two response categories, so it cannot be linearized and must be expressed as a natural index. If we take the natural logarithm of this change in exponent, we can express the response function linearly, which is a linear logistic regression model. However, since the equations and values obtained in this way are logarithmic values, the probability of the original event can be obtained only when the numerical value is returned.

Discriminant analysis is a statistical technique that predicts how respondents will behave in a given situation based on various characteristics of social phenomena. The basic concept of discriminant analysis is that when the independent variables form a linear combination, it can be used to classify the case into any one of several groups. Where each group must be a sample drawn from a population with a multivariate normal distribution and the covariance matrices are assumed to be the same. For example, if a company wants to predict bankruptcy, discriminant analysis is appropriate. In this case, the variable indicating whether the bankruptcy is a dependent variable is a nominal scale (dosan, non-dosan) by nature. In addition, the variables for determining bankruptcy become independent variables, and may include asset condition, debt ratio, profitability, and liquidity.

Next, a method of inducing sales of an electronic marketing system according to an embodiment of the present invention will be described in detail with reference to the flowchart shown in FIG. 4.

First, the manager operating the electronic marketing server 150 executes the electronic marketing program using the key input unit 208 while watching the screen output unit 210 (step S402). That is, the administrator executes the electronic marketing program by clicking on the execution file of the electronic marketing program in the form of an icon on the window screen with a mouse.

When the administrator executes the electronic marketing program, the electronic marketing control unit 222 outputs a web page screen introducing the electronic marketing server 150 including a plurality of function menus necessary for executing the electronic marketing program to the screen output unit 210. do. A plurality of function menus include a questionnaire creation menu for executing the survey preparation program of the survey preparation system 204 and a questionnaire analysis menu for executing the survey analysis program of the survey analysis system 206 and a product sales program of the sales system 220. A product selling menu, a menu for storing various data, and the like.

The administrator selects a questionnaire creation menu for executing a questionnaire creation program of the questionnaire creation system 204 to create a questionnaire among the plurality of function menus displayed on the screen to create a questionnaire content (step S404). When the administrator selects a questionnaire creation menu, the electronic marketing controller 222 provides a questionnaire input screen for inputting questionnaire content for each question. The questionnaire input screen provided by the questionnaire preparation system 204 provides a list of basic questionnaire items basically included in various questionnaires, and when a questionnaire desired by an administrator is selected, the questionnaire questions are input and set.

Administrators can use the key input section 208 to fill out questionnaires, including budgeting, decision-making impact, purchasing decisions, product needs, product knowledge, product interests, product reliability, and product use. Fill out or select a questionnaire to determine suitability and manpower status.

When the administrator has completed all the questionnaire contents, the manager clicks a "complete" button (not shown), and the electronic marketing control unit 222 stores the questionnaire contents input by the key input unit 208 in the questionnaire database 216.

On the other hand, the manager of the electronic marketing server 150 is an enterprise event 120, public office client 130, the user client 140, etc. to hold an event event or technical seminars, such as technical information to be held and announced software, Introduce products such as solutions and hardware, and encourage them to visit the website and take surveys.

If the electronic marketing program is software, the questionnaire is divided at the event or seminar site for the participants to fill out and submit, and the manager executes the electronic marketing program through the questionnaire result field. You can enter a survey result.

Thereafter, the corporate client 120, the public office client 130, the user client 140, and the like who participated in the event or seminar are connected to the website of the electronic marketing server 150.

When a plurality of clients such as the corporate client 120, the government office client 130, the user client 140, and the like are connected to the electronic marketing server 150 through a website, the electronic marketing control unit 222 may access the web page 212. In addition to providing a screen for introducing a website, the content of the survey stored in the questionnaire database 216 is read, for example, provided as a pop-up screen (step S406). In this way, the survey provided through the webpage 212 sets a period of time, and only the survey responses that are answered during the period are considered valid.

When the client reads the questionnaire contents through the webpage 212 and completes the response to the questionnaire contents (step S408), the electronic marketing control unit 222 transmits the response data about the questionnaire contents to the questionnaire database 216. Save (step S410).

The electronic marketing controller 222 reads the survey result data as shown in FIG. 5 from the questionnaire database 216 and outputs the survey result data to the web page 212 through the screen output unit 210.

The survey result data shown in FIG. 5 includes the name of the person who responded to the questionnaire, the place of work, the name of the department, the position, the contact number, the e-mail, the purpose of the participation, the server status, the intention to introduce the product, the timing of the introduction, and the like.

The electronic marketing control unit 222 operates the survey analysis system 206 according to the electronic marketing program to perform analysis of the survey response data on the survey result after a predetermined period of time for executing the survey by counting a limited period of time. Done.

In addition, the analysis of the survey response data for the survey results, when a certain period of time for the administrator to run the survey, run the electronic marketing program to run the survey analysis program of the survey analysis system 206 of a plurality of function menu Analysis of the survey response data may be performed by selecting a survey analysis menu.

The electronic marketing control unit 222 classifies the questionnaire response data before performing analysis on the questionnaire response data and checks the analysis subject reliability to separate the data excluded from the analysis target (step S412).

As described above, the reliability test of the subject to be analyzed determines the reliability based on response data to questionnaire questions such as response error, item missing rate, response time, duplicate query response error, and trap question, and the data of the subject with low reliability Are excluded from the analysis, and the data of those who did not respond to the questionnaire recording contact information are also excluded from the analysis.

The electronic marketing controller 222 classifies the analysis subject's reliability, that is, the analysis subject's data and the subject's data excluded from the analysis subject, and stores them in the analysis database 216, respectively.

On the other hand, the present invention, when the questionnaire creation system 204 provides a questionnaire form to increase the response integrity of the subjects of the analysis, for example, to ask sincerely to respond to the questionnaire form directly above the position where the questionnaire begins It provides a function to select and write phrases and phrases that give prizes through a raffle after filling out a questionnaire.

In the questionnaire for inducing sales, it is difficult to accurately measure the intention of purchase by one question. Therefore, the question of whether to sell is calculated by querying several items and calculating the relationship or influence between them. At this time, some items may hinder the reliability in measuring whether the products can be sold. In the present invention, a questionnaire that lowers the reliability by using Cronbach's alpha coefficient is found and excluded from the analysis. To increase the reliability. The Cronbach's alpha coefficient is a coefficient that represents the internal consistency of the factors of each dimension in the social survey method, and when the Cronbach's alpha value is calculated except for the target item, the item is excluded from the analysis if the coefficient value is higher than a certain threshold value. .

Subsequently, the electronic marketing controller 222 checks the reliability of the questionnaire question based on the questionnaire response data (step S414).

Reliability means that the results obtained by checking the respondents' responses reflect the true values of the respondents. However, such reliability checks always have an error value, and such error values include systematic errors and unsystematic errors such as survey time, place, and atmosphere of the day.

In the present invention, the electronic marketing control unit 222 checks the reliability of the questionnaire in the following process to reduce the error value.

1) Determine the correlation matrix between test items (variables). Each questionnaire is set as a variable, and the correlation between variables is calculated, and the correlation is high when the correlation between the variables is 0.6 or more.

2) Determine the item to be excluded by grasping the item-total statistics. For each item (Scale), the sum of the mean value when the variable is excluded (Scale Mean if Item Deleted), the variance when the variable is excluded (Scale Variance if Item Deleted), and the correlation between items (Corrected Item-) Total Correlation), and the Alpha value when the variable is excluded (Alpha if Item Deleted), etc., and the item whose alpha value is larger than the reference alpha value is selected as the exclusion target.

3) Analyze the variance of each item to verify that the averages of the variables are the same. Source of Variation, sum of squares of item values, degrees of freedom (DF) representing free responses to questionnaires, mean squares for items, ratio of means (F), With Probability, we find the BETween People variance, the Within People variance, and the residual variance in items. The ratio F of the means is obtained by dividing the average of the sum of squares among items by the average of the sum of squares in items. Here, it is verified that the mean of the variables is the same by the ratio value F of the means and the significance level according to the significance probability. For example, if the margin of error is set to 0.005 and the F value of 1.4582 is obtained and the probability of 0.2094 is obtained, the significance probability is greater than the margin of error. Therefore, there is no difference between the variables. The same hypothesis is the null hypothesis, and the non-equal means is called the alternative hypothesis. The above example adopts the null hypothesis.

4) Reliability Coefficiant is obtained from the Cronbach's alpha value. The standard alpha value is obtained as a result of the reliability test with one scale from the first item to the last item. In general, if the alpha value is 0.6 or higher, the electronic marketing control unit 222 determines that the standard alpha value is obtained, and the variable is excluded in comparison with the alpha value when the variable obtained in step 2) is excluded. Items whose alpha value is greater than the standard alpha value are selected for analysis.

The electronic marketing control unit 222 executes a reliability test on the questionnaire items in the same manner as above, and excludes items designated as analysis exclusion targets from the analysis target data. Then, the reliability test results for the question items are stored in the analysis database 216 (step S416).

The electronic marketing control unit 222 operates the questionnaire analysis system 206 to perform analysis on the questionnaire response data based on the analysis result of the subject reliability test and the questionnaire item reliability test (S418).

That is, the electronic marketing controller 222 executes the analysis using only the analysis target item after the reliability test is finished, based on the analysis target data according to the survey analysis program of the survey analysis system 206, as shown in FIG. 3. Analyze, logistic regression, discriminant analysis.

The analysis of the survey result data is based on the knowledge of the product (solution, software, hardware, etc.), the intimacy with the product, etc. to calculate the correlation between the items, as shown in FIG. Calculate the purchase intention of each department and purchase intention of each department in the same company.

The purchase intention (Y) of the individual respondents is obtained by the following equation.

Y = α + a X1 + b X2 + c X3 + ... + z Xn

In Equation 1, Y represents a purchase intention, α represents a constant maintaining a constant level, X1, X2, and X3 represent each individual, and a, b, and c represent a decision influence index as a coefficient of each individual. In addition, aX1 represents interest, bX2 represents knowledge, and cX3 represents intimacy. In this way, the purchase intention of the individual is obtained, and the purchase intention of the company or the company is obtained by summing the average of the purchase intention of each individual.

The individual purchasing tendency shown in FIG. 6 includes a sequence number assigned to each survey response, a respondent's name, a company, a department, a position, a division group, a discriminant function value, a probability value to purchase, and a probability value belonging to a group. Probability value, personal purchase intention (SLE), and the like.

That is, after selecting a company having a high purchase intention value by company, a person having a high purchase decision influence in the company is selected and a probability of introduction of a product is determined. In this way, when the survey result data is analyzed, the electronic marketing control unit 222 outputs the result data analyzed by the survey analysis system 206 in diagrams and figures as shown in FIG. 7.

In the survey result analysis data shown in FIG. 7, 15 cases and 108 cases of introduction pseudo probability values of solution products and hardware products were 0.7 or more, respectively, and it can be seen that they occupy 0.03% and 19.7% of the total probability values, respectively. . This suggests that if the probability of introduction for a solution product is greater than 0.7, all of those who are willing to introduce a solution are both willing to introduce hardware products.

The electronic marketing control unit 222 stores the survey result analysis data in the analysis database 218 (step S420). After checking the survey analysis data, the manager selects a "marketing" (not shown) menu from the function menu of the electronic marketing program to execute marketing based on the analyzed result data.

When the manager selects a marketing menu, the electronic marketing control unit 222 may prepare a screen for product marketing according to an electronic marketing program, for example, a screen introducing a product to be sold, a screen for inputting an image of the product, and a product for guiding the product. The web page 212 outputs an advertisement creation screen, a screen for setting a recipient, etc. to send the created marketing screen by email.

Therefore, when the administrator inputs information about the product through the marketing creation screen and inputs the advertisement content, the electronic marketing control unit 222 outputs the created marketing screen and inquires whether to transmit to the analysis targets selected as marketing targets. To provide. If there is a key input related to the transmission, the electronic marketing control unit 222 executes the marketing advertisement by transmitting the email to the marketing target clients (S422).

The marketing target client is a list of customers who are likely to purchase, as a result of analyzing the survey result data.

Subsequently, when the client receives the marketing advertisement, the client accesses the electronic marketing server 150 through the Internet 110 and displays the "product order" on the screen on which the electronic marketing program is executed through the webpage 212. "To buy.

If the client requests a purchase by clicking the "Product Order" menu, the electronic marketing control unit 222 operates the sales system 220 to execute the sale of the product (step S424). The sales system 220 reads information about products stored in the sales database 170, and displays the product descriptions, images, prices, etc. for a plurality of products on the webpage 212, and includes "purchase "" Button (not shown) is included.

When the client clicks the "buy" button to make a purchase, the sales system 220 determines whether the client requesting the purchase is a logged-in client, outputs a login screen when not logged in, and in the case of a logged-in subscriber client Basic customer information is read from the database 160 and displayed on the screen together with an input field for inputting data required for payment for the product.

The buyer client inputs the remaining data in addition to the basic information displayed on the screen, and completes the order and payment for the product by selecting or entering data required for payment. The electronic marketing control unit 222 stores information about the product sold through the sales system 220, buyer information, and the like in the sales database 170.

That is, according to an embodiment of the present invention, after conducting a questionnaire survey on a product or a solution to be sold to a company, a government office, or a user client, the purchase possibility is analyzed, and then electronic marketing is executed based on the analyzed result. It is possible to realize an electronic marketing system and a method having a sales induction function.

It will be understood by those skilled in the art that the present invention is not limited to the above embodiments and can be variously modified and changed without departing from the technical gist of the present invention.

As described above, according to the present invention, after conducting a questionnaire survey on a product or a solution to be sold to companies, the purchase possibility is analyzed, and then electronic marketing is performed based on the analyzed result. There is no need to advertise one by one. In addition, the sales hit ratio can be increased because the advertisement is sold only to those who can purchase. By realizing the electronic marketing online through the Internet, the time and effort for selling advertisements and sales activities are reduced.

Claims (25)

In an electronic marketing system having a sales induction function of conducting electronic marketing based on the analyzed result after conducting a questionnaire survey on a product or a solution to be sold to a plurality of clients, Communication network for transmitting and receiving data through remote communication computer, A client responding to a questionnaire for inducing product sales through the communication network and purchasing a product related to the questionnaire; Electronic marketing program unit, questionnaire content that stores a program for analyzing the survey results based on the survey response received by providing the survey content to the plurality of clients through the communication network, and according to the analysis results A surveying system for creating a survey, a survey analysis system for analyzing survey result data, a web page that provides a screen for providing a basic website screen for electronic marketing or a survey content, a survey result analysis, and an execution of electronic marketing, Based on the survey database that stores the survey contents data created by the survey creation system or the data answered for the survey, the analysis database which stores the survey result data analyzed by the survey analysis system, and the analyzed data of the survey results. Sales system to sell products, Create a questionnaire for Sale induction on products and provide questionnaire to the client, after receiving a response comprising the electronic marketing servers that are configured as electronic marketing controller for controlling to analyze the survey results running sales for the product, The electronic marketing server analyzes the result of the survey by providing the content of the questionnaire to the webpage through the communication network, conducts the survey, and then executes the electronic marketing program, and analyzes the result of the questionnaire based on the data analyzed for the survey result. An electronic marketing system having a sales inducing function, which performs an electronic marketing to induce the sale of a product by selling a sale advertisement for a product among the respondents. The method of claim 1, The electronic marketing server further includes a customer database that stores information about clients responding to the questionnaire, a sales database in which information about products to be sold and information about purchase clients and information about products sold are stored as data. An electronic marketing system having a sales induction function. The method of claim 1, The electronic marketing server, A key input unit for inputting a questionnaire content or a command for executing an electronic marketing program, a questionnaire content preparation and a survey execution, a screen output unit for outputting the execution status of the electronic marketing on the screen, and the communication for communication with other computers An electronic marketing system having a sales inducing function, further comprising a network interface card connected to a network. The method of claim 1, The electronic marketing program unit stores an electronic marketing program in the form of a file, and the execution file of the electronic marketing program is displayed in the form of an execution icon on a window screen. The method according to claim 1 or 4, The electronic marketing program is an electronic marketing system having a sales inducing function, characterized in that written in "C" or "C ++" or "Java" document. The method according to claim 1 or 4, The electronic marketing program is a HyperText Markup Language (HTML) document or an Active Server Page (ASP) document or a Java Server Page (JSP) document or a Professional Hypertext Preprocessor (PHP) document or an XML (eXtensible Markup Language) document to be executed through the web page. Electronic marketing system having a sales induction function, characterized in that written. The method of claim 1, The questionnaire creation system may generate a questionnaire by presenting a questionnaire form through the web page and receiving a questionnaire question item or by writing a questionnaire result by receiving a questionnaire result. Electronic marketing system with function. The method of claim 1, The survey preparation system is an electronic marketing system having a sales induction function, characterized in that to present a questionnaire set in advance without presenting the questionnaire creation form as a list, and the author selects and writes a desired questionnaire among the list. The method of claim 1, The questionnaire writing system may include a questionnaire that allows the questionnaire to answer the question if the questionnaire reads the view of the question, but otherwise checks the wrong answer, and asks the same concept with multiple items. An electronic marketing system having a sales induction function, which includes a questionnaire which can grasp the consistency of time response. The method of claim 1, The questionnaire analysis system asks questions about how knowledgeable the product is. The result is a question of inquiring about 'intimacy', a product or a similar kind of product. Analyze the results of the questionnaire survey based on 'buy budget' through the result of the question question that asks whether or not to own the budget for the purchase, and the 'purchase decision' through the result of the question question that asks whether to purchase the product. An electronic marketing system having a sales induction function. The method of claim 1, The survey analysis system executes an analysis of the subject reliability test that can determine how sincerely responded to the survey, excludes unfaithful subjects according to the test result, and analyzes the result of the survey response. Electronic marketing system with function. The method of claim 1, The survey analysis system, 1) Subjects who answered an error to the questionnaire to determine whether they responded in the same way as the knowledge they knew in advance by querying the knowledge contents of the products they knew in advance, and 2) The number of missing questions among the total number of questions in the survey contents was 30 3) Subjects who have more than 50% or more than 50% of missing inquiries in the purchase intention query, 3) Those who responded in less than the minimum time of the response by checking the response time during the online survey; E-marketing system having a sales induction function, characterized in that the questionnaire is analyzed by excluding a high frequency of respondents with inconsistent responses to the response. The method of claim 1, The survey analysis system is an electronic marketing system having a sales induction function, characterized in that for analyzing the results of the survey through neural network analysis (Logistic Regression) analysis or Discrimination (Discermment) analysis. In a method of inducing sales of an electronic marketing system that conducts a survey of a product or a solution to be sold to a plurality of clients by analyzing a purchase possibility and then conducts electronic marketing based on the analyzed result, (a) filling out a survey to drive product sales; (b) providing the completed survey contents to the plurality of clients; (c) receiving survey responses from the plurality of clients, (d) storing the received survey response as data; (e) checking the reliability of the subjects of analysis, (f) checking the reliability of the questionnaire questions, (g) analyzing the survey response data after the reliability test; (h) conducting electronic marketing based on the analyzed data; Sales induction method of the electronic marketing system comprising a. The method of claim 14, And after step (h), further comprising the step of: (i) executing a product sale to a client who has made a purchase request for the product. The method of claim 14, In step (a), a questionnaire form is presented through a web page and a questionnaire question item is input to create a questionnaire or a questionnaire result is received from an administrator. How to drive sales of electronic marketing system. The method of claim 14, Step (a) above includes a questionnaire that allows the questionnaire to answer the question if the questionnaire reads the view of the question, but if it does not, it checks the wrong answer. A method of inducing sales of an electronic marketing system, comprising a questionnaire which can identify the consistency of responses when asked. The method of claim 14, The step (a) is a method of inducing sales of an electronic marketing system, characterized by presenting a questionnaire set in advance without presenting a questionnaire creation form as a list and selecting and writing a desired questionnaire among the list. The method of claim 14, In step (b), the questionnaire is a HyperText Markup Language (HTML) document or an Active Server Page (ASP) document or a Java Server Page (JSP) document or a Professional Hypertext Preprocessor (PHP) document or an XML (eXtensible Markup Language) document. Method for inducing sales of an electronic marketing system, characterized in that it is provided as a web page. The method of claim 14, Step (f) is, 1) Set each questionnaire as a variable, obtain the correlation matrix value between test items (variables), and 2) Scale mean if the variable is excluded in each item (variables) Item Deleted value, Scale Variance if Item Deleted value, Corrected Item-Total Correlation value, Alpha value when the variable is excluded (Alpha if Item Deleted) 3) The standard alpha value is obtained as a result of the reliability test using one scale from the first item to the last item, and the reliability coefficient is obtained from this alpha value. Sum of Square as the Source of Variation, degrees of freedom (DF) representing the free response to the questionnaire, Mean Square for the item, ratio of means (F), and significance With probability, distribution of item people, Within people variance and residual variance in item are obtained and verified that the averages of each item are the same, and the alpha value when the item (variable) is excluded for each item (variable) is compared with the reference alpha value. A method of inducing sales of an electronic marketing system, wherein an item whose alpha value when the variable is excluded is larger than the reference alpha value is selected for analysis. The method of claim 14, Step (g) is a question that asks the question of the questionnaire's job and the purpose of purchase to know the 'knowledge', the intimacy with the product through the result of the question that asks how much knowledge the product possesses. 'Faithability' through the result of the question, 'Availability' through the result of the question that asks whether you own the product or a kind similar to the product. Analysis of survey response results based on 'purchase decision' based on the results of a question that asks whether or not to own the budget for the purchase of the product, and the result of a question that asks whether to purchase the product. A method of inducing sales of an electronic marketing system. The method of claim 14, The step (g) is characterized in that for performing an analysis of the subject reliability test to determine how sincerely responded to the questionnaire survey, and to exclude the unfaithful subject according to the test result and to analyze the questionnaire response results How to drive sales of electronic marketing system. The method of claim 14, Step (g) is, 1) Subjects who answered an error to the questionnaire to determine whether they responded in the same way as the knowledge they knew in advance by querying the knowledge contents of the products they knew in advance, and 2) The number of missing questions among the total number of questions in the survey contents was 30 3% or more, or 50% or more missing responses in the purchase intention query, 3) Those who responded in less than the minimum time of the response by checking the response time in the online survey, 4) Inquiry of the same concept in the survey contents A method of inducing sales of an electronic marketing system, comprising: classifying a frequently asked subject with a plurality of items and infrequently responding to the response as an unsatisfactory respondent. The method of claim 14, The step (g) is a method of inducing sales of an electronic marketing system, which analyzes the result of the survey through neural network analysis, logistic regression analysis or discriminant analysis. The method of claim 14, The electronic marketing of step (h) includes a screen introducing a product to be sold and a screen for inputting an image of the product, a screen for creating an advertisement for guiding the product, and a screen for setting a receiver to send the created marketing screen by e-mail. Providing a writing screen for product marketing to the above web page, creating a marketing screen by receiving information on the product and advertisement contents through the marketing writing screen, and emailing the created marketing screen to the analysis targets selected as marketing targets. A method of inducing sales of an electronic marketing system, characterized in that to execute a marketing advertisement by transmitting to a.