KR20230071710A - Item information offering method of electronic apparatus - Google Patents

Abstract

An electronic apparatus and a method of operating the same are provided. The method includes: confirming user input related to the combination of categories to which items that can be consumed as a set belong; confirming information about the categories corresponding to the combination and information about the items belonging to each of the categories based on the user input; and recommending a list of items belonging to each of the categories to a user based on the confirmed information. Therefore, the user can be encouraged to purchase the items.

Description

Item information providing method of electronic device {ITEM INFORMATION OFFERING METHOD OF ELECTRONIC APPARATUS}

The present disclosure relates to a method of providing item information of an electronic device or a method of recommending an item of an electronic device.

With the development of information and communication technology, the spread of smartphones, and the development of safe and convenient payment systems, the e-commerce market has developed rapidly and has become a part of shopping. A customer may purchase a product online using an electronic device or the like and have the product delivered to the customer's location.

As the non-face-to-face society and digital transformation have emerged as the hot topic of the times, e-commerce companies are providing customized strategies using software technology. If past e-commerce services were close to changing face-to-face transactions into online transactions, recent e-commerce services utilize artificial intelligence and big data analysis to meet customer demand and maximize the profits of e-commerce companies. It is developing. Cases of introducing technology to innovatively reduce delivery time in e-commerce services, as well as cases of using software technology such as virtual augmented reality and artificial intelligence-based recommendation services to overcome the limitations of online shopping are gradually increasing. there is.

E-commerce service providers can selectively provide item information in consideration of service users' preferences, and e-commerce service users can increase the profits of e-commerce service providers by purchasing more items according to the provided information. .

An embodiment of the present invention provides a method of obtaining a category combination and providing a page recommending a plurality of items belonging to individual categories included in the category combination to the user, in order to induce the user to purchase an item according to the combination of item categories. includes

The technical problem to be achieved by the present invention is not limited to the above problem, and other technical problems can be inferred from the following embodiments.

According to an embodiment, a method for recommending an item of an electronic device includes: confirming a user input related to a combination of categories to which items that can be consumed as a set belong; checking information about the categories corresponding to the combination and information about items belonging to each of the categories, based on the user input; and recommending an item list belonging to each of the categories to the user based on the identified information.

According to one embodiment, an electronic device includes a memory in which at least one program is stored; and by executing the at least one program, checking a user input related to a combination of categories to which items available for use in a set belong, and based on the user input, information about categories corresponding to the combination and each of the categories. and a processor for checking information on items belonging to and recommending a list of items belonging to each of the categories to the user based on the checked information.

Details of other embodiments are included in the detailed description and drawings.

According to the present disclosure, it is possible to increase customer convenience by recommending products belonging to a category that matches the category to which a product the customer is interested in or intends to purchase belongs to. In addition, according to the present disclosure, it is possible to increase the sales profit of an e-commerce service provider by allowing customers to purchase more products.

According to another embodiment of the present disclosure, a separate promotion or discount is provided when purchasing products according to a combination of categories to induce customers to purchase products of other categories together, thereby allowing the customer to purchase more products at a discounted price. There are advantages to trying it out.

There is an advantage in that the customer who wants to purchase a product according to the category combination can be provided with information on the category combination and products belonging to the category combination on the same page, thereby helping the customer to shop effectively.

Effects of the invention are not limited to only the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description of the claims.

1 shows a system in which the present disclosure may be used.
2 shows an electronic device according to the present disclosure.
3 shows a method according to the present disclosure.
4 shows embodiments according to the present disclosure.
5 illustrates an example of information about categories corresponding to combinations and information about items belonging to each of the categories.
6 illustrates an example of information about categories corresponding to combinations and information about items belonging to each of the categories.
7 shows an embodiment according to the present disclosure.
8 shows an embodiment according to the present disclosure.
9 shows an embodiment according to the present disclosure.
10 shows an embodiment according to the present disclosure.
11 shows embodiments according to the present disclosure.
12 shows an embodiment according to the present disclosure.

The embodiments described in this disclosure are illustrative rather than limiting of the disclosure, and a person skilled in the art may design many alternative embodiments without departing from the scope of the disclosure defined by the appended claims. there is. The terms used in the embodiments have been selected as general terms that are currently widely used as much as possible while considering the functions in the present disclosure, but they may vary depending on the intention or precedent of a person skilled in the art, the emergence of new technologies, and the like. In addition, in a specific case, there are also terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the corresponding description. Therefore, terms used in the present disclosure should be defined based on the meaning of the term and the general content of the present disclosure, not simply the name of the term.

Expressions in the singular as used herein include both the singular and the plural unless the context clearly dictates the contrary.

Throughout this specification, when a part is said to "include" certain elements or certain steps, this does not necessarily mean that a part must include all of the elements or steps, unless specifically stated to the contrary. or the inclusion of elements or steps other than those listed throughout the specification, but merely means that they may be further included.

Also, terms including ordinal numbers such as first and second used in this specification may be used to describe various components, but the components should not be limited by terms including the ordinal numbers. The terms are used solely for the purpose of distinguishing one element from another element in one part of the specification in context. For example, a first component may be referred to as a second component in another part of the specification without departing from the scope of the present invention, and conversely, the second component may also be referred to as a first component in another part of the specification. It can be.

In this specification, terms such as "mechanism", "element", "means", and "configuration" may be used broadly, and are not limited to mechanical and physical components. The term may include a meaning of a series of software routines in association with a processor or the like.

In this specification (particularly in the claims), the use of the term "the" and similar denoting terms may correspond to both the singular and the plural. In addition, when a range is described, it includes individual values belonging to the range (unless otherwise stated), as if each individual value constituting the range was described in the detailed description. Finally, if the order of the steps constituting the method is not explicitly described or stated to the contrary, the steps may be rearranged in an appropriate order and are not necessarily limited to the order in which the steps are described. The use of all examples or illustrative terms (eg, etc.) is simply for explaining technical ideas in detail, and the scope is not limited by the examples or illustrative terms unless limited by the claims. A person skilled in the art may add various modifications, combinations, and changes to the embodiments disclosed in this specification according to design conditions and factors to construct new embodiments that fall within the scope of the claims or equivalents thereof.

Hereinafter, embodiments of the present disclosure will be described with reference to the drawings.

1 illustrates a system in which at least one embodiment of the present disclosure may be used. Embodiments of the present disclosure may be implemented in client device 110 as well as server device 120 .

The client device 110 may primarily provide information to a user according to the present disclosure, and the user may provide input to the client device 110 to execute an embodiment according to the present disclosure. The client device 110 may be a device that a user personally uses, such as a desktop computer, a tablet computer, a mobile phone, or a smartphone. A user may receive an item recommendation using an embodiment of the present disclosure through the client device 110 .

The server device 120 may be a device that communicates with a plurality of client devices 110 . The server device 120 may receive data from a plurality of client devices 110 and create and store a database based on the received data. Server device 120 may utilize data stored in a database to execute an embodiment according to the present disclosure.

An embodiment of the method according to the present disclosure may be performed by the client device 110 or the server device 120 alone, and each of the client device 110 and the server device 120 may perform the method according to the present disclosure. Each step of the embodiment may be divided and implemented. Therefore, in this case, the client device 110 and the server device 120 communicate with each other in a manner obvious to those skilled in the art (eg, Internet connection, etc.) to implement the method according to the present disclosure. You can work together to practice examples.

2 shows an exemplary and simplified block diagram of an electronic device 200 that can be used to implement at least one embodiment of the present disclosure. The client device 110 and server device 120 of FIG. 1 may include the electronic device 200 . Alternatively, the electronic device 200 may include the client device 110 or the server device 120 . In both cases, client device 110 and server device 120 may perform embodiments according to the present disclosure. In various embodiments, electronic device 200 may be used to implement any system or method described in this disclosure. For example, electronic device 200 may be any device including a data server, web server, portable computing device, personal computer, tablet computer, workstation, mobile phone, smart phone, or any other device described below. It can be configured to be used as an electronic device of.

Electronic device 200 may include one or more processors 210 having memory 220 and one or more cache memories and memory controllers that may be configured to communicate with memory 220 . Additionally, the electronic device 200 may be connected to the electronic device 200 through one or more ports (eg, Universal Serial Bus (USB), headphone jack, Lightning connector, Thunderbolt connector, etc.) device may be included. Devices connectable to electronic device 200 may include a plurality of ports configured to receive fiber optic connectors. The configuration of the illustrated electronic device 200 is intended only as a specific example for the purpose of illustrating a preferred embodiment of the device. In the illustrated electronic device 200, only components related to the present embodiments are shown. Accordingly, it is obvious to those skilled in the art that the electronic device 200 may further include other general-purpose components in addition to the illustrated components.

Processor 210 may be used to enable electronic device 200 to provide the steps or functions of any of the embodiments described in this disclosure. For example, the processor 210 generally controls the electronic device 200 by executing programs stored in the memory 220 of the electronic device 200 . The processor 210 may be implemented as a central processing unit (CPU), graphics processing unit (GPU), or application processor (AP) included in the electronic device 200, but is not limited thereto.

The memory 220 is hardware that stores various data processed in the electronic device 200, and the memory 220 may store data processed through the processor 210 in the electronic device 200 and data to be processed. there is. In addition, the memory 220 stores basic programming and data structures capable of providing functions of at least one embodiment of the present disclosure, as well as applications (programs, code modules) capable of providing functions of embodiments of the present disclosure. , commands), drivers, etc. The memory 220 may include random access memory (RAM) such as dynamic random access memory (DRAM) and static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), and CD-ROM. ROM, Blu-ray or other optical disk storage, hard disk drive (HDD), solid state drive (SSD), or flash memory.

Processor 210 may also communicate with one or more input/output devices 230 and one or more communication devices 240 .

The input/output device 230 may include a user input device through which the electronic device 200 may receive an input from a user. Specifically, the input/output device 230 includes a keyboard; a pointing device such as an integrated mouse, trackball, touchpad, or graphics tablet; scanner; barcode scanner; a touch screen included in the display; voice recognition systems, audio input devices such as microphones; and one or more user input devices, such as other types of input devices. In general, use of the term “input device” is intended to include all possible types of devices and mechanisms for inputting information into electronic device 200 .

Also, the input/output device 230 may include an output device through which the electronic device 200 may display information to a user. Specifically, the input/output device 230 may include a display subsystem, a printer, or a non-visual display such as an audio output device. The display subsystem may be a flat-panel device or other display device, such as a cathode ray tube (CRT), or liquid crystal display (LCD), light emitting diode (LED) display, or projector. Such a display may be in the form of a touch display integrally formed with the touch sensor of the input module. In general, use of the term “output device” is intended to include all possible types of devices and mechanisms for outputting information from electronic device 200 . The output device may be used, for example, to present a user interface (UI) to facilitate user interaction with a program or application that performs the methods described in this disclosure and variations thereon.

The communication device 240 may function as an interface through which the electronic device 200 may transmit data to or receive data from another device. Transmission and reception of data may be performed wirelessly as well as wired. A communication device includes a wired communication module that accesses the Internet through a LAN (Local Area Network), a mobile communication module that accesses a mobile communication network through a mobile communication base station to transmit and receive data, and a wireless local area network (WLAN) such as Wi-Fi. Network)-based communication method or WPAN (Wireless Personal Area Network)-based communication method such as Bluetooth or Zigbee, or GNSS (Global Navigation Satellite System) such as GPS (Global Positioning System) It may be composed of a satellite communication module using or a combination thereof.

3 illustrates an embodiment of a method of recommending an item of an electronic device 200 according to the present disclosure.

In one embodiment, in step S310, the processor 210 of the electronic device 200 may check a user input related to a combination of categories to which items that can be consumed as a set belong.

In one embodiment, items may be products that a service provider intends to sell to consumers. Specifically, the items are tradable goods and may be consumer goods, raw materials, capital goods, and the like. According to an embodiment according to the present disclosure, users may be recommended an item to buy or sell.

In one embodiment, categories may be defined according to one or more classification criteria for classifying items. Each category may include one or more subcategories. For example, the “electronic product” category may include subcategories such as “TV”, “cleaner”, and “dishwasher” according to their roles. A category may include items, and a specific item may be included in one or more categories. For example, an item belonging to a lower category also belongs to a higher category including the lower category. Even if this is not the case, an item or category belonging to a specific category may also belong to another category defined based on a classification criterion different from that specific category. For example, "electric toothbrush" is included in the "electronic device" category and also in the "bathroom product" category.

In one embodiment, a combination of categories to which the consumable items in the set belong may include two or more categories. Categories included in the combination may be included in the same upper category, but may be included in different upper categories. In other words, a combination of categories may be determined based on a criterion separate from the category classification criterion. The combination of categories may be determined in advance according to one or more specific criteria, and may be plural. A list of combinations of categories may be stored in the memory 220 and may be received from another device through the communication device 240 . The list of combinations of categories may be modified or changed between each step of the embodiments included in the present disclosure, and in this case, the processor 210 may modify or change the list.

In one embodiment, a combination of categories to which items that can be consumed as a set belong may be determined based on information about categories to which items purchased together by a plurality of users belong. Specifically, the combination of categories may be determined based on a result of analyzing item purchase patterns of a plurality of users. For example, a plurality of users may simultaneously purchase an item belonging to the “rice” category and an item belonging to the “soup” category in order to purchase food to be consumed as a meal together. The service provider may determine that a user who purchases an item of the “rice” category is likely to purchase an item of the “soup” category together based on the purchase pattern of the user. Based on this determination, the service provider may make the combination of the "rice" category and the "soup" category one of the combinations of categories according to an embodiment of the present disclosure. This combination may be defined through data analysis of service providers or related parties, and a separate data analysis device may be defined by a data analysis device by analyzing purchase patterns of multiple users based on purchase data of multiple users. may be

In one embodiment, a combination of categories to which items that can be consumed as a set belong may be determined based on discount information for the combination. Specifically, the service provider may provide a discount according to the combination purchase when the user purchases all items belonging to each of the specific categories together. The service provider may pre-define such a discountable combination as needed, and a separate data analysis device may define such a combination. A discount rate or discount amount according to such combination purchase may be defined as “combination discount information”. Combination discount information may be included in information about a combination of categories, and the processor 210 may check the information about a combination of these categories and check the combination discount information together.

As described above, the client device 110 or the server device 120 may include the electronic device 200 or the client device 110 or the server device 120 may be the electronic device 200 .

In one embodiment, when the client device 110 includes the electronic device 200, the processor 210 of the client device 110, through the input/output device 230, sets the categories to which items that can be consumed as a set from the user belong. A user input related to the combination may be received and the user input related to the combination of categories may be confirmed.

In one embodiment, if the server device 120 includes the electronic device 200, the processor 210 of the server device 110 can obtain consumable items as a set from the client device 110 via the communication device 240. A user input related to a combination of categories to which they belong can be checked. Specifically, when the client device 110 receives a user input related to a combination of categories from a user and transmits information about the user input to the server device 120, the server device 120 transmits this through the communication device 240. It is possible to receive a user input related to a combination of categories.

The processor 210 may display a banner or pop-up for guiding purchase of the combination on the first page and receive a user input for an area corresponding to the banner or pop-up on the first page. there is. 4 shows various embodiments of banners or pop-ups.

In one embodiment, the first page may be an application page related to the combination. For example, the first page may be page 401 . Here, since the combination is a combination of rice, soup, and side dishes, the banner 410 is displayed on a page related to foodstuffs. The processor 210 may display a banner 410 to suggest to the user to purchase rice, soup, and side dishes at once. When the user clicks the banner 410, the processor 210 may recommend a list of items belonging to each category of rice, soup, and side dish.

In one embodiment, the first page may be a page related to an item related to the combination. For example, the first page may be page 402 . Here, since the combination is a combination of rice, soup, and side dish, the banners 421 and 422 are displayed on a page displaying detailed information of a specific rice item. The processor 210 may display banners 421 and 422 to suggest purchasing rice, soup, and side dishes to the user at once. The user may click the banners 421 and 422 to receive a list of items belonging to each category of rice, soup, and side dishes from the processor 210 as a recommendation.

In one embodiment, the first page may be a page related to an item related to the combination. For example, the first page may be page 403 . The processor 210 may display a pop-up 430 as shown in the page 403 to suggest purchasing rice, soup, and side dishes to the user at once. The popup 430 may be displayed when a user purchases a specific item or puts it in a shopping cart. Specifically, the pop-up 430 may be displayed when a user purchases a specific item through the input/output device 230 or clicks to add it to a shopping cart. The user may click the pop-up 430 to receive a recommendation of a list of items belonging to each category of rice, soup, and side dish from the processor 210 . In this case, since the user has already purchased or put a specific rice item in the shopping cart, the processor 210 may recommend a list of items belonging to each category of soup and side dishes, excluding the list of items belonging to the rice category.

The banners 410 and 420 or the pop-up 430 displayed on the pages 401, 402, and 403 may have various forms, not limited to the form of the banner or pop-up, as long as they guide the purchase of the combination. Also, the banners 410 and 420 or the pop-up 430 may include information related to the combination. For example, the banners 410 and 420 or the pop-up 430 may include discount information related to the combination, categories included in the combination, and information on items belonging to each category. The content of the banner 410 may change according to time, users, page content, and the like.

In one embodiment, in step S320, the processor 210 may check information about categories corresponding to the combination and information about items belonging to each of the categories, based on the user input. In one embodiment, when the server device 120 includes the electronic device 200, the server device 120 reads the memory 220 of the server device 120 to restore the memory 220 of the server device 120. Information about categories stored in and information about items belonging to each of the categories can be checked. Information about stored categories and information about items belonging to each of the categories may be information transmitted from another device or information directly generated by the server device 120 .

In one embodiment, when the client device 110 includes the electronic device 200, the client device 110 receives information about categories and each of the categories from the server device 120 through the communication device 240. You can check information about the item to which it belongs. Specifically, when the server device 120 transmits information about categories and information about items belonging to each of the categories to the client device 110, the client device 110 transmits the server device ( 120), information on categories and information on items belonging to each of the categories may be received and checked. Reception of information about categories and information about items belonging to each of the categories may be received by the client device 110 aperiodically or periodically at the request of the user or even without such a request. At this time, the processor 210 of the client device 110 requests transmission of information to the server device 120 in order to receive from the server device 120 information about categories and information about items belonging to each of the categories. may be If necessary, the processor 210 of the client device 110 may store information about categories and information about items belonging to each of the categories in the memory 220 of the client device 110 . In this case, the processor 210 may check information about a combination of categories to which items belong by reading the memory 220 .

In one embodiment, information about categories corresponding to combinations and information about items belonging to each of the categories may have a database form. The database may include information about categories corresponding to combinations. An example of such a database is shown in FIG. 5 . A combination category 530 of FIG. 5 indicates a category corresponding to a combination. In this embodiment, since the combination consists of rice, soup, and side dish categories, a cell value of the combination category 530 may be rice, soup, and side dish. In one embodiment, there may be a plurality of combinations, and the database may include information about a category corresponding to each of the plurality of combinations. In this case, the cell value of the combination category 530 may include a plurality of category names corresponding to each of a plurality of combinations.

In one embodiment, one or more category IDs 520 may be assigned to a combination category 530 . Specifically, the category information 510 and the category ID 520 may be categories defined by criteria different from the combination category 530, and the combination category 530 is a category corresponding to one or more selected category IDs 520. can include According to FIG. 5 , category information 510 may include category 1 to category 4 information. Category 1 is the highest category, category 2 is a subcategory of category 1, category 3 is a subcategory of category 2, and category 4 is a subcategory of category 3. For example, category 4 of the first row, "curry/jajang/rice bowl" is a subcategory of "instant rice/simple cooking", "instant rice/simple cooking" is a subcategory of "processed/instant food", "Processed/convenience food" is a subcategory of "food". Here, the category ID 520 may be an identifier corresponding to each category 4. According to FIG. 5 , the category ID 520 corresponding to “curry/jajang/rice bowl” is “1395” and the category ID 520 corresponding to “rice” is “8625”. The database may indicate a correspondence between the category ID 520 and the combination category 530 . According to FIG. 5, the category ID 520 "1395" corresponding to "curry/jajang/rice bowl", the category ID 520 "8625" corresponding to rice", the category ID corresponding to "refrigerated rice/fried rice" ( 520) All of “8414” may be included in “rice” of the combination category 530. Similarly, the category ID 520 may be assigned to the “soup” and “side dish” combination category 530. In this case, the processor (210) allows the user to select an item belonging to "rice", a category corresponding to the combination category "rice", an item belonging to "instant soup/stew", a category corresponding to "soup", and "tuna", a category corresponding to "side dish". When each item belonging to "/canned salmon" is selected, it can be determined that the combination according to the embodiment shown in FIG. 5 is completed.

The database may include information about items belonging to each of the categories. Such an embodiment is shown in FIG. 6 . In this case, item information 610 including an item ID and an item name may be assigned to the combination category 650 . For example, "AA curry rice" with item ID "12244" in the first row can be assigned to the "rice" combination category 650 . In the same way, "DD budaejjigae" with item ID "78324" in the fourth row is in the "soup" combination category, and "GG cabbage kimchi" with item ID "85367" in the seventh row is in the "side dish" combination category. can be assigned to each. In this case, the processor 210 may determine that the combination according to the embodiment shown in FIG. 6 is completed when the user selects “AA curry rice,” “DD budae stew,” and “GG cabbage kimchi,” respectively. .

Items assigned to each combination category 650 may be selected in advance. The service provider may select items in advance according to various needs and include the selected items in the database. Also, a separate electronic device may select items, include the selected items in a database, or configure a database. In one embodiment, information on items belonging to each of the categories included in the database includes ASP (Average Sell Price) related information, GPPU (Gross Profit Per Unit) related information, At least one of discount rate information, GMV (Gross Merchandise Volume) related information, and keyword search ranking information may be included. In addition, the criteria for selecting items included in the database may be any one of ASP-related information, GPPU-related information, discount rate-related information, GMV-related information, and keyword search ranking information of individual items. Specifically, the service provider may select an item having a large ASP 640 in a specific combination category 650 and include it in the database in order to maximize profits. For example, “AA curry rice” may be the largest item of ASP 640 in the combination category 650 “rice”. In the specific combination category 650, an item having a large GMV 630 may be selected and included in the database. For example, for "DD Budaejjigae", GMV 630 may be the largest item in the combination category 650 "Soup". The selection criteria for items included in the database may include other criteria than the ASP 640 and the GMV 630, and the selection criteria may be determined based on a plurality of criteria.

In one embodiment, in step S330, the processor 210 may recommend an item list belonging to each of the categories to the user based on the identified information.

When the client device 110 includes the electronic device 200, the processor 210 of the client device 110, based on information about categories corresponding to the combination and information about items belonging to each of the categories, A list of items belonging to each of the categories may be output through the input/output device 230 and the list of items belonging to each of the categories may be recommended to the user.

When the server device 120 includes the electronic device 200, the processor 210 of the server device 120, based on information about categories corresponding to the combination and information about items belonging to each of the categories, A list of items belonging to each of the categories may be transmitted to the client device 110 through the communication device 240 to recommend the list of items belonging to each of the categories to the user.

In one embodiment, the processor 210 displays a first area corresponding to a first category among categories and a second area corresponding to a second category among categories on a first page, and displays the first area and the second area. A user input for at least one of the above is received, and when the user input for the first area is received, a first item list belonging to the first category is recommended to the user on the first page, and a user input for the second area is received. If so, the second item list belonging to the second category can be recommended to the user on the first page.

7 shows an example of a first page. The first page may include a combination area 710 and a list area 720 . The name of each area is only exemplary, and the name itself does not limit the function of each area. The combination area 710 may include a first area 711 , a second area 712 and a third area 713 . The number of regions included in the combination region 710 varies depending on the category combination. For example, if the category combination is a keyboard and mouse set, the combination area 710 may include only the first area and the second area. As another example, if the category combination is a set of spoons, forks, knives, and chopsticks, the combination area 710 may include four areas: a first area, a second area, a third area, and a fourth area. . The embodiment shown in FIG. 7 is a case where the category combination is a set of rice, soup, and side dish. Therefore, the combination area 710 may include a first area 711 corresponding to the rice category, a second area 712 corresponding to the soup category, and a third area 713 corresponding to the side dish category.

The list area 720 may include a category name 721 of a category included in the category combination and one or more item information 730 belonging to the category name 721 . The processor 210 may receive a user input for at least one of the first area 711 , the second area 712 , and the third area 713 , and the user input for the first area 711 may be received. , the first item list belonging to the first category corresponding to the first area 711 on the first page may be displayed on the list area 720 . Specifically, when a user input for the first area 711 is received, the processor 210 displays the category name 721 of the first category and one or more item information areas 730 on the list area 720 to display the first category. It can represent a list of items. For example, when a user input of clicking the first area 711 of FIG. 7 is received, the processor 210 displays "rice" in the category name 721, and displays one or more rice items with one or more item information, respectively. A rice item list may be displayed by displaying it in the area 730 . The user can view the list of items displayed in this way and purchase a desired rice item.

As mentioned above, items that may be included in a category combination may be selected and included in a database. Similarly, the first item list may include only some of a plurality of items belonging to the first category. In an embodiment, the processor 210 selects a first item list from among a plurality of items belonging to the first category based on item information, sorts the first item list, and sorts the first item. A list can be displayed. The criterion for selecting some of the plurality of items belonging to the first category and the criterion for sorting the first item list include ASP (Average Sell Price) related information, GPPU (Gross Profit Per Unit) related information, discount rate information, GMV ( Gross Merchandise Volume) related information, keyword search ranking information, and the like. Items to be included in the first item list may be selected based on this criterion, and for sorting the first item list, information about the item includes ASP related information, GPPU related information, discount rate information, GMV related information, and keyword search ranking. It may include at least one of information about. For example, in order to recommend a list of items belonging to the rice category to the user, the processor 210 may select the top 20 items in ascending order of GMV among all rice items belonging to the rice category, and configure the rice item list. , the list of rice items can be sorted in descending order starting from the rice item with the highest GMV. This may be applied when the service provider wants to sell more items with the highest sales to users. For another example, in order to recommend a list of items belonging to the rice category to the user, the processor 210 selects the top 20 items in the order of high keyword search ranks among all rice items belonging to the rice category, and provides a list of rice items. It is configurable, and the rice item list can be sorted in descending order from the rice item with the highest keyword search ranking. This may be applied when a service provider intends to sell more items that users are most interested in to users.

Referring to FIG. 11 , in an embodiment, like a page 1101, a list area 1120a includes a first item list area 1121a in which item information belonging to a first category is vertically connected and a list area 1121a belonging to a second category. Item information may include a second item list area 1122a extending in the vertical direction. A user may scroll item information connected in a vertical direction by using an input such as a drag. In this case, the first item list area 1121a and the second item list area 1122a may be consecutive in the vertical direction, and the second item list area 1122a may follow the item information of the last item of the first item list. can be located The user may scroll the second item list without selecting an item from the first item list by using an input such as dragging. However, this embodiment may have a problem in that the vertical scroll area becomes long when the number of categories corresponding to the category combination is large or the number of items belonging to each category is large. Accordingly, in another embodiment, like the page 1102, the list area 1120b includes a first item list area 1121b in which item information belonging to the first category is continued in the horizontal direction and item information belonging to the second category is displayed in the horizontal direction. It may include a second item list area 1122b leading to . A user may scroll item information connected in a horizontal direction by using an input such as a drag. In this case, the first item list area 1121b and the second item list area 1122b may be adjacent to each other in the vertical direction, but the second item follows the item information of the last item of the first item list like the page 1101. Since the list area 1122a does not need to be located, the user does not need to use much vertical scrolling to select an item in the second item list.

If a user input for the second area 712 is received, a second item list belonging to a second category corresponding to the second area on the first page may be displayed on the list area 720 . Specifically, when a user input for the second area 712 is received, the processor 210 displays the category name 721 of the second category and one or more item information areas 730 on the list area 720 to display the second category. It can represent a list of items. For example, when a user input of clicking the second area 712 of FIG. 7 is received, the processor 210 displays "station" in the category name 722, and displays one or more station items as one or more item information, respectively. A list of station items may be displayed by displaying in the area 730 . The user can purchase a desired station item by looking at the item list displayed in this way. The same procedure may be performed even when the processor 210 receives a user input for the third area 713, and helps the user to more easily compose a combination item. Each item list may be displayed in such a way that the item information area 730 of individual items belonging to the list is continuously displayed until the end of each item list. The user may check each item list through an input such as a separate scroll.

In one embodiment, the processor 210 recommends a first item list belonging to a first category among categories to the user, and when a user input for a first item in the first item list is confirmed, the processor 210 recommends a second item list among the categories. A second item list belonging to the category may be recommended to the user.

In the embodiment of FIG. 7 , the item information area 730 includes the name 731 of each item belonging to the first category, a picture 732 representing the item, the price 733 of the item, and the average score of the item ( 734) may include at least one of them. In addition, the item information area 730 may include an item selection area 736 for receiving a user's input for a first item belonging to the first category. For example, the item selection area 736 may simply be a button for selecting an item to be included in a combination or a button for adding an item to a shopping cart. When the user's input through the item selection area 736 is confirmed, the processor 210 may display information on the first item on the first area 711 . For example, the processor 210 may display the name of an item or a picture of the item on the first area 711 . When the user's input through the item selection area 736 is confirmed, the processor 210 may also display a second item list belonging to the second category in the list area 720 . For example, referring to FIG. 7 , the processor 210 checks the user's input of clicking the "add to cart" button for a specific rice item, puts the specific rice item in the shopping cart, and displays a picture of the specific rice item. After being displayed on the first area 711, a station item list can be displayed on the list area 720. 8 shows an example of the result. A picture of a specific rice item is displayed in the first area 811, and a list of soup items is displayed in the list area 820.

In an embodiment, the processor 210 may receive a user input for a first item in the first item list and hide the first item list. For example, when a user's input for selecting a specific rice item is received, the processor 210 may hide the rice item list so that it is no longer displayed on the screen since the rice item is selected. This helps the user to configure the combination more intuitively.

In one embodiment, if the user's input for selecting a second item belonging to the second category is confirmed through the list area 820, the processor 210 stores information on the second item selected by the user in the second area 812. ) can be displayed. For example, the processor 210 may display the name of the second item or a picture of the second item on the second area 812 . If the user's input for selecting the second item is confirmed, the processor 210 may also display a third item list belonging to the third category in the list area 820 . For example, referring to FIG. 8 , the processor 210 checks the user's input of clicking the "add to cart" button for a specific station item, puts the specific station item in the shopping cart, and displays a picture of the specific station item. After being displayed on the second area 812, a list of side dish items may be displayed on the list area 820.

In one embodiment, when the user's input for selecting the second item is confirmed, the processor 210 determines whether the user has already selected an item belonging to the first category corresponding to the first area, and as a result of the check, the first category If the belonging item is not yet selected, a first item list belonging to the first category may be displayed in the list area 820 . For example, in the embodiment of FIG. 8 , when a user's input for selecting a country item is confirmed, the processor 210 checks whether the user has already selected a rice item, and if the rice item has not yet been selected as a result of the check, the processor 210 checks the list. A rice item list may be displayed in the region 820 . This allows the user to select an item belonging to the first category even if the user selects an item belonging to the second category before the item belonging to the first category, thereby helping to complete the combination.

In one embodiment, the user has already selected a first item belonging to the first category, and as a result, a picture of the first item is displayed in the first area 811 of the first page, and a second item is displayed in the list area 820. Even when the item list is displayed, if a user input for the first area 811 is received, the processor 210 may display the first item list on the list area 820 . In this case, if the user selects an item different from the first item from the first item list displayed in the list area 820, the processor 210 receives the input and then displays the other item in the first area 811. and the second item list can be displayed again in the list area 820 . For example, in the embodiment of FIG. 8 , the user has already selected a specific rice item, and as a result, a picture of the specific rice item is displayed in the first area 811 of the first page, and in the list area 820 Even when a list of station items is displayed, if a user input for the first area 811 is received, the processor 210 may display a list of rice items in the list area 820 . In this case, if the user selects a rice item different from the previously selected rice item from the rice item list displayed in the list area 820, the processor 210 receives the input and displays the other rice item in the first area 811. The rice item can be displayed, and the soup item list can be displayed again in the list area 820. This helps the user to modify the combination by selecting another item from the first item list instead of the first item even though the user has already selected the first item from the first item list.

In an embodiment, the processor 210 may update and recommend a second item list based on information on the first item. Here, the information on the first item includes ASP (Average Sell Price) related information, GPPU (Gross Profit Per Unit) related information, discount rate information, GMV (Gross Merchandise Volume) related information, keyword search ranking information, a plurality of Information on items purchased together by the user may be included. In a specific embodiment, the processor 210 includes the second item in the second item list based on information on a second item belonging to a second category purchased together with a first item belonging to the first category by a plurality of users. The second item list may be updated as much as possible. For example, the processor 210 updates the second item list so that the specific country item is included in the second item list based on information on a specific country item purchased by a plurality of users along with a specific rice item, so that the first item list is included in the first item list. It can be displayed in the list area 820 of the page. This may induce the user to purchase the item by recommending a second item that matches the first item to the user.

In one embodiment, the processor 210 determines the payment amount of the first item and the second item when the user selects a first item belonging to a first category among categories and a second item belonging to a second category among categories. discount information can be provided. The discount information on the payment amount of the first item and the second item may be the sum of the discount amount of the first item and the discount amount of the second item. According to the embodiment shown in FIG. 9 , a discount information area 914 may be included in the combination area 910 . When an item of a category corresponding to at least one of the first area 911, the second area 912, and the third area 913 of the combination area 910 is selected by the user, the processor 210 The total discount amount of the selected item may be displayed in the discount information area 914 . For example, when the user selects a specific rice item and a specific soup item, the processor 210 calculates the sum of discount amounts for each specific rice item and specific soup item, and displays the sum in the discount information area 914. can This provides discount information on items selected by the user, and helps the user to select various items based on the discount information.

In one embodiment, when the user selects a first item belonging to a first category among categories, the processor 210 provides information about a discount amount applied to the user, and provides information on a second item belonging to a second category among categories. When the user selects 2 items, information on the discount amount may be updated. Specifically, the processor 210 may provide a discount amount for the payment amount of the first item when the first item is selected, and update and provide a discount amount for the payment amount when the second item is further selected. . The updated discount amount may include any information related to the discount amount, such as the sum of the individual discount amounts of the selected items, the largest discount amount among the individual discount amounts of the selected items, or the average of the individual discount amounts of the selected items. . For example, according to the embodiment shown in FIG. 9 , when a user selects a specific rice item and a specific country item, the processor 210 calculates the sum of discount amounts of each of the specific rice item and the specific country item, and may be displayed in the discount information area 914 . In this case, the processor 210 may display a list of side dish items belonging to the side dish category, which is the last category of the combination, on the list area 920 to complete the combination. When a user input for selecting a specific side dish item is confirmed through the list area 920 displaying a list of side dish items, the processor 210 recalculates the sum of the discount amounts of each of the specific rice item, the specific soup item, and the specific side dish item, , the sum of the recalculated discount amounts may be displayed in the discount information area 1014 as shown in FIG. 10 .

In one embodiment, when the user selects all items belonging to the combination category, the processor 210 may display a pop-up 1030 informing that all items have been selected. The pop-up 1030 may include a link that moves to a shopping cart page where the user can pay for the selected product. For example, when the user completes the combination by selecting all items belonging to each category of rice, soup, and side dish, the processor 210 displays "Your meal has been completed. Check your shopping cart. Go A sentence of " can be output to provide a link so that the user can move to the shopping cart by clicking "Go" in the popup. This allows the user to more conveniently purchase the completed combination item.

The service provider may provide a combination discount according to the combination purchase when items belonging to each of the categories corresponding to the category combination are purchased as a set in order to induce the user to purchase. In one embodiment, as shown in FIG. 4 , the processor 210 may display information related to the combination discount on the banners 410 , 421 , and 422 or the pop-up 430 of the application page to induce the user to purchase the combination. For example, the banners 410, 421, and 422 may include information that a 2,000 won discount can be obtained when items belonging to each category of rice, soup, and side dish are purchased as a set. Such information may also be included in the combination discount information area 714 of the combination area 710 of FIG. 7 . For another example, since the user has already put the rice item in the shopping cart, the pop-up 430 provides a discount coupon when completing a set of rice, soup, and side dish by additionally purchasing items belonging to each category of soup and side dish. It may contain information that it can be issued. The place where information related to such a combination discount is displayed is not limited to the application page shown in the drawing, but any area where the user can recognize information related to the combination discount is possible.

The service provider may provide the user with a larger discount when a plurality of items are purchased at once as a set in order to encourage the user to purchase more items. For example, if the discount amount is greater when the first item and the second item are purchased as a set at once than when the first item and the second item are purchased separately, the user is likely to purchase the first item and the second item as a set. this is big Therefore, in one embodiment, the processor 210, when the user selects a first item belonging to a first category among categories and a second item belonging to a second category among categories, discounts on the first item irrelevant to the combination. Check information about the amount and the discount amount of the second item, check information about the combination discount amount applied to the user in relation to the combination, and determine the sum of the discount amount of the first item and the discount amount of the second item. Calculate and provide information about the greater of the total amount and the combined discount amount.

For example, in the embodiment of FIG. 9 , the user has already selected a rice item corresponding to the first area 911 and a soup item corresponding to the second area 912, but a side dish corresponding to the third area 913. The item has not been selected yet. In this case, since the combination of rice, soup, and side dishes has not yet been completed, the processor 210 checks information about the individual discount amount of the selected rice item and the selected soup item, and confirms that there is no information about the combined discount amount, The sum of individual discount amounts of the selected rice item and the selected soup item may be calculated, and the sum may be displayed in the discount information area 914 . On the other hand, in the example of FIG. 10 , the user selects a rice item corresponding to the first area 1011, a soup item corresponding to the second area 1012, and a side dish item corresponding to the third area 1013. In this case, since the combination of rice, soup, and side dishes is complete, the processor 210 checks information on individual discount amounts of the selected rice item, the selected soup item, and the selected side dish item, and sets the combination of the category combinations of rice, soup, and side dish. It is possible to check information about the discount amount, calculate the sum of individual discount amounts of the selected rice item, selected soup item, and selected side dish item, and display the larger of the total amount and combined discount amount in the discount information area 1014. there is.

In one embodiment, the processor 210 may, when a specific user selects a first item and a second item, the first item belongs to a first category of a specific combination and the second item belongs to a second category of a specific combination. and, as a result of the check, if the first item and the second item belong to the first category and the second category, respectively, providing information about a combination discount amount applied to the user in relation to a specific combination. . The processor 210 may provide a combination discount to a user who purchases an item set satisfying a specific category combination without going through the "combination configuration page" as shown in FIGS. 7 to 10 . For example, the user may put the first item, the second item, and the third item in the shopping cart, respectively. The processor 210 checks the categories of the first item, the second item, and the third item included in the shopping cart, and as a result of checking, the first item, the second item, and the third item belong to the rice, soup, and side dish categories, respectively. You can check. The processor 210 may confirm that the combination of rice, soup, and side dish categories is a category combination to which a combination discount is applied, and display information about the combination discount in the shopping cart. For example, according to FIG. 12 , the applied coupon area 1220 of the page 1202 may include information about combination discounts. This informs the user that there is a combination to which a discount can be applied, and can induce purchase of more combination items.

In one embodiment, when the user selects at least one item, the processor 210 determines whether the at least one item belongs to a category of a specific combination, and the item belonging to at least one category among the categories of the specific combination is selected by the user. If not selected by , information on a specific combination may be provided to the user. Page 1201 of FIG. 12 illustrates such an embodiment. The processor 210 may include a discount coupon area 1210, and the discount coupon area 1210 may include information about one or more discount coupons. When the user selects at least one item, the processor 210 checks whether the at least one item belongs to a category of a specific combination, and determines whether an item belonging to at least one category among categories of a specific combination is not selected by the user. In this case, combination discount coupon information 1211 related to a specific combination may be provided to the user in the discount coupon area 1210 . For example, if the user puts a rice item and a soup item in the shopping cart but not a side dish item in the shopping cart, the processor 210 checks whether the rice item and the soup item belong to a combination of rice, soup, and side dish categories; If the rice item and the soup item belong to the combination of rice, soup, and side dish categories, information 1211 that a combination discount coupon is provided to the user when the combination of rice, soup, and side dish categories is completed is provided in the combination discount coupon area 1210 ) can be displayed. Even if the combination is not completed with only the item selected by the user, information that a discount coupon is provided when the combination is completed can be notified to the user, thereby helping the user to complete the combination.

Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. A computer-readable recording medium may be distributed among computer systems connected through a network, and computer-readable codes may be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

This embodiment can be presented as functional block structures and various processing steps. These functional blocks may be implemented with any number of hardware, software, or combinations thereof that perform specific functions. For example, an embodiment is an integrated circuit configuration such as memory, processing, logic, look-up table, etc., which can execute various functions by control of one or more microprocessors or other control devices. can employ them. Similar to components that can be implemented as software programming or software elements, the present embodiments include data structures, processes, routines, or various algorithms implemented as combinations of other programming constructs, such as C, C++, Java ( It can be implemented in a programming or scripting language such as Java), assembler, or the like. Functional aspects may be implemented in an algorithm running on one or more processors. In addition, this embodiment may employ conventional techniques for electronic environment setting, signal processing, data processing, or a combination thereof.

Claims (1)

As an item recommendation method of an electronic device,
confirming a user input related to a combination of categories to which items that can be consumed as a set belong;
checking information about the categories corresponding to the combination and information about items belonging to each of the categories, based on the user input; and
Based on the identified information, recommending a list of items belonging to each of the categories to a user;
When the user selects a first item belonging to a first category among the categories and a second item belonging to a second category among the categories;
checking information about the individual discount amount of the first item and the individual discount amount of the second item, and checking information about the combination discount amount applied to the user in relation to the combination; and
Calculating a total amount of the individual discount amount of the first item and the individual discount amount of the second item, and providing information about the greater of the total amount and the combined discount amount.

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