TW202326559A - Item information offering method of electronic apparatus - Google Patents

Abstract

Provided are an electronic apparatus for identifying a user input related to a combination of categories to which items to be consumed as a set belong, identifying, based on the user input, information related to categories corresponding to the combination and information related to items belonging to each of the categories, and recommending, based on the identified information, a list of items belonging to each of the categories, and an operation method thereof.

Description

Method for providing item information of electronic equipment

The invention relates to a method for providing item information in an electronic device or a method for recommending an item in an electronic device.

With the advancement of information and communication technology, the popularization of smart phones and the development of safe and convenient payment systems, the e-commerce market has developed rapidly and has become a part of shopping. A customer may use an electronic device or the like to purchase goods online and have the goods delivered to the customer's location.

With the touchless society and digital transformation becoming the topic of the times, e-commerce companies are using software technology to provide customer-customized strategies. E-commerce services in the past were more along the line of changing face-to-face transactions to online transactions, but recently e-commerce services are moving toward meeting customer needs by utilizing artificial intelligence (AI), large-scale data analysis, and the like and in addition to maximizing The development direction of the profit of the e-commerce company. There are more and more examples of using software technology to overcome the limitations of online shopping, such as by providing virtual augmented reality and AI-based recommendation services, not to mention the introduction of technology to innovatively reduce the delivery time of e-commerce services.

The profit of the e-commerce service provider can be increased by the e-commerce service provider selectively providing item information in consideration of the preference of the service user, and the e-commerce service user purchasing more items according to the provided information.

Accordingly, various methods for recommending items that can be purchased together to a user intending to purchase an item and encouraging the user to purchase are ongoing.

[Technical target]

In order to encourage a user to purchase an item based on an item-category combination, the present invention includes an example of a method of obtaining a category combination and providing a page that recommends to the user a plurality of items belonging to individual categories contained in the category combination Example.

The objects achieved by the present invention are not limited to the technical aspects described above, and other objects can be inferred from the following example embodiments. [Technical solution]

According to an example embodiment, there is provided a method of recommending an item in an electronic device, the method comprising: identifying a user input associated with a combination of categories to which items to be consumed as a set belong; based on the user input identifying information related to the categories corresponding to the combination and information related to items belonging to each of the categories; and recommending to a user a list of items belonging to each of the categories based on the identified information .

According to an example embodiment, an electronic device is provided, which includes: a memory storing at least one program; and a processor, wherein the processor is configured to: by executing the at least one program, identify and act as a user input relating to the combination of categories to which items consumed in a set belong; based on the user input identifying information relating to the category corresponding to the combination and information relating to the items belonging to each of those categories; and A list of items belonging to each of the categories is recommended to a user based on the identified information.

Details of other example embodiments are included in the following detailed description and accompanying drawings. [effect]

According to the present invention, customer convenience can be increased by recommending to customers products belonging to a category that matches a category that a product that the customer pays attention to or intends to purchase belongs to. In addition, according to the present invention, the sales profit of the e-commerce service provider can be increased by encouraging customers to purchase more products.

According to another example embodiment of the present invention, by providing an individual promotion or discount when purchasing products in combination according to one category, customers are also encouraged to purchase products from other categories, which has the effect of allowing customers to buy and try more at a discounted price. The advantages of the product.

There is an advantage that by providing information on category combinations and information on products belonging to a category combination on the same page, shopping of a customer who wants to purchase a product according to the category combination can be effectively assisted.

The effects of the present invention are not limited to the effects described above, and those skilled in the art can understand other effects from the description of the claims of the invention.

The example embodiments described in this disclosure illustrate but do not limit the invention, and those skilled in the art can design many alternative example embodiments within the scope of the invention as defined by the appended claims. When considering the functions obtained according to the present invention, the terms used in the exemplary embodiments are selected from the general terms widely used at present as far as possible, but based on the intentions of those skilled in the art, habits, the emergence of new technologies or the like, the term Terms such as can be replaced by other terms. Also, in a specific case, terms arbitrarily selected by the applicant of the present invention may be used. In this case, the meanings of these terms may be described in the corresponding description parts of the present invention. Therefore, it should be noted that the terms used herein should be interpreted based on their practical meanings and the entire content of this specification, rather than simply based on the names of the terms.

As used herein, the singular forms are also intended to include the plural unless the context clearly dictates otherwise.

Throughout this specification, when it is stated that a part "includes" or "comprises" a certain component, it means that other components may be further included, and it does not exclude other components unless otherwise specified.

Although the terms "first," "second," and the like are used to describe various components, the components are not limited by these terms. These terms are only used to distinguish one component from another. For example, within the scope of the present invention, a first component may be referred to as a second component, or similarly, a second component may be referred to as a first component.

As used herein, terms such as "mechanism", "element", "member" and "configuration" are used broadly and are not limited to mechanical and physical configurations. These terms may include the meaning of a series of software routines associated with a processor or the like.

The terms "a", "an" and "the" and similar referents used in the context of the present invention (specifically, in the context of the following patent claims) may be construed to cover the singular and the plural both. Further, recitations of ranges of values herein individually refer to each separate value falling within that range, unless otherwise indicated herein, and each separate value is incorporated into the specification as if it were individually indicated herein. narrative. Operations of methods described herein can be performed in any suitable order unless otherwise indicated herein or otherwise clearly contradicted by context. The scope of the present invention is not limited to the sequence of operations described above. Examples or illustrative terms (eg, "such as") are provided herein to describe example embodiments in detail, and the scope is not to be limited by the examples or illustrative terms unless otherwise claimed. Those skilled in the art can add various modifications, combinations and changes according to the design conditions and factors in the example embodiments described in the present invention to form new example embodiments within the scope of the invention patent scope or its equivalents.

Hereinafter, example embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 illustrates a system used in accordance with at least one example embodiment of the invention. Example embodiments of the present invention may be implemented in a server device 120 and a client device 110 .

According to the present invention, the client device 110 may mainly provide information to the user, and the user may provide input to the client device 110 to allow the client device 110 to implement an example embodiment according to the present invention. The client device 110 can be a device for personal use of the user, such as a laptop computer, a tablet computer, a mobile phone or a smart phone. A user can use an example embodiment of the present invention to receive an item recommendation through the client device 110 .

The server device 120 can be a device that communicates with the plurality of client devices 110 . The server device 120 can receive data from a plurality of client devices 110, and create and store a database based on the data. The server device 120 may utilize data stored in a database to implement an example embodiment according to the present invention.

An example embodiment of the method according to the present invention may be executed solely by the client device 110 or the server device 120, or each of the client device 110 and the server device 120 may divide an example embodiment of the method according to the present invention into individual operation, and implement each operation. Therefore, in this case, the client device 110 and the server device 120 can communicate with each other in a manner (eg, Internet connection) obvious to those skilled in the art to cooperate to implement an example embodiment of the method according to the present invention.

FIG. 2 depicts an exemplary and simplified block diagram of an electronic device 200 that may be used to implement at least one example embodiment of the present invention. The client device 110 and the server device 120 in FIG. 1 may include an electronic device 200 . Alternatively, conversely, the electronic device 200 may include the client device 110 or the server device 120 . In both cases, the client device 110 and the server device 120 can implement example embodiments according to the present invention. In various example embodiments, electronic device 200 may be used to implement any of the systems or methods described in this disclosure. For example, electronic device 200 can be configured to function as any electronic device, including a data server, a web server, portable computing device, personal computer, tablet computer, workstation, mobile phone, smart phone, or as described below. any other device.

The electronic device 200 may include: a memory 220; one or more cache memories, which may be configured to communicate with the memory 220; and one or more processors 210, which have a memory controller. Additionally, the electronic device 200 may include another device connectable to the electronic device 200 through one or more ports, such as a Universal Serial Bus (USB), a headphone jack, a Lightning connector, a Thunderbolt connector, and the like. . Devices connectable to electronic device 200 may include a plurality of ports configured to receive fiber optic connectors. The configuration of electronic device 200 shown in the drawings is an example only, and is provided as an apparatus according to some example embodiments. In the drawings, only components related to the electronic device 200 according to this example embodiment are shown. Therefore, it is obvious to those skilled in the art that, in addition to the illustrated components, the electronic device 200 may further include other common components.

The processor 210 may be used to enable the electronic device 200 to provide the operations or functions of any of the example embodiments described in this disclosure. For example, the processor 210 controls the electronic device 200 as a whole by executing programs stored in the memory 220 of the electronic device 200 . The processor 210 may be implemented as a central processing unit (CPU), a graphics processing unit (GPU) or an application processor (AP) included in the electronic device 200, but is not limited thereto.

The memory 220 is hardware for storing various data processed in the electronic device 200 , and the memory 220 can store data processed and to be processed by the processor 210 in the electronic device 200 . In addition, memory 220 may store basic programming and data structures capable of providing the functionality of at least one example embodiment of the present invention, as well as store application programs (programs, code modules, etc.) capable of providing the functionality of example embodiments of the present invention. , commands), drivers, and the like. Memory 220 may include random access memory (RAM) such as dynamic random access memory (DRAM) and static random access memory (SRAM), read only memory (ROM), electrically erasable Programmable read-only memory (EEPROM), CD-ROM, Blu-ray or other optical storage, hard disk drive (HDD), solid-state disk (SSD), or flash memory.

The processor 210 may also communicate with one or more input/output devices 230 and one or more communication devices 240 .

The input/output device 230 may include a user input device through which the electronic device 200 may receive an input from a user. In particular, input/output devices 230 may include one or more user input devices, for example, a keyboard, a pointing device such as an integrated mouse, a trackball, a touch pad, or a graphics tablet , a scanner, a barcode scanner, a touch screen included in a display, an audio input device (such as a speech recognition system or a microphone), and other types of input devices. In general, use of the term "input device" is intended to encompass all possible types of devices and mechanisms for inputting information into electronic device 200 .

In addition, the input/output device 230 may include an output device, and the electronic device 200 may display information to the user through the output device. In particular, input/output device 230 may include a non-visual display, such as a display subsystem, a printer, or an audio output device. The display subsystem may be a cathode ray tube (CRT), a liquid crystal display (LCD) or light emitting diode (LED) display, a flat panel device such as a projector, or another display device. Such a display may be in the form of a touch display integrated with a touch sensor of an input module. In general, use of the term "output device" is intended to include all possible types of devices and mechanisms for outputting information from electronic device 200 . Output devices can be used, for example, to present a user interface (UI) to facilitate interaction between a user and a program or application that performs the methods described herein and variations thereof.

The communication device 240 may serve as an interface through which the electronic device 200 may transmit data to or receive data from another device. Transmission and reception of data can be performed both by wire and wirelessly. The communication device may include a wired communication module that accesses the Internet through a local area network (LAN), a mobile communication module that accesses a mobile communication network to transmit and receive data through a mobile communication base station, and uses A short-range communication module of a wireless area network (WLAN) communication method such as Wi-Fi or a wireless personal area network (WPAN) communication method such as Bluetooth or Zigbee, using a global A satellite communication module of a navigation satellite system (GNSS) or a combination thereof.

FIG. 3 illustrates an example embodiment of an item recommendation method for an electronic device 200 according to the present invention.

In an example embodiment, according to operation S310, the processor 210 of the electronic device 200 may identify a user input related to a category combination to which items to be consumed as a set belong.

In an example embodiment, an item may be a product that a service provider intends to sell to a consumer. In particular, items are tradable commodities and may be consumable commodities, raw materials, capital goods, and the like. According to an example embodiment of the present invention, items to be purchased or sold can be recommended to the user.

In an example embodiment, categories may be defined according to one or more classification criteria used to classify items. Each category can contain one or more subcategories. For example, the "Electronics" category could contain subcategories such as "Televisions," "Vacuum Cleaners," and "Dishwashers," depending on their functionality. A category can contain items, and a particular item can belong to one or more categories. For example, an item belonging to a subcategory also belongs to a higher category that includes that subcategory. Even if this is not the case, an article or a class belonging to a particular class may belong to another class defined based on classification criteria different from that particular class. For example, "Electric Toothbrush" belongs to the "Electronic Devices" category and also belongs to the "Bathroom Products" category.

In an example embodiment, a combination of categories to which items to be consumed as a set belong may include two or more categories. Classes included in a combination may belong to the same higher class, or may belong to different higher classes. In other words, category combinations may be determined based on separate criteria from the category classification criteria. A class combination can be predetermined based on one or more specific criteria, and can be plural. A list of category combinations can be stored in the memory 220 and can be received from another device through the communication device 240 . The list of class combinations may be modified or changed between operations of example embodiments included in this disclosure, and in such case, processor 210 may modify or change the list.

In an example embodiment, a category combination to which items to be consumed as a set belong may be determined based on information related to categories to which items purchased together by a plurality of users belong. Specifically, a category combination may be determined based on a result of analyzing item purchase patterns of a plurality of users. For example, a plurality of users may purchase an item belonging to the category of "rice" and an item belonging to the category of "soup" at the same time, so as to purchase food to be consumed as a meal together. A service provider may determine that a user who purchases an item from the "rice" category is likely to purchase an item from the "soup" category together based on the user's purchase patterns. Based on this determination, the service provider may use a combination of the “rice” category and the “soup” category as one of the category combinations according to an example embodiment of the present invention. The combination can be defined through data analysis by a service provider or a related party, or can also be defined by a separate data analysis device that analyzes the purchase patterns of a plurality of users based on the purchase data of a plurality of users.

In an example embodiment, a category combination of items to be consumed as a set may be determined based on discount information for the combination. In particular, when a user purchases items belonging to a particular category together, a service provider may provide the user with a discount based on a combined purchase. The service provider can pre-define this discountable combination according to needs, or a separate data analysis device can also define this combination. A discount rate or discount amount based on this combination purchase can be defined as "combination discount information". Combination discount information may be included in information related to a category combination, and processor 210 may identify information related to a category combination and together identify combination discount information.

As described above, the client device 110 or the server device 120 may include the electronic device 200 , or the client device 110 or the server device 120 may be the electronic device 200 .

In an example embodiment, when the client device 110 includes the electronic device 200, the processor 210 of the client device 110 may receive from the user through the input/output device 230 a category to which the items to be consumed as a set belong. A user input associated with a combination and identifies user input associated with a category combination.

In an example embodiment, if the server device 120 includes the electronic device 200, the processor 210 of the server device 120 can identify from the client device 110 through the communication device 240 a category to which the items to be consumed as a set belong. One of the user inputs associated with the combination. Specifically, when the client device 110 receives a user input related to a category combination from the user and transmits information related to the user input to the server device 120, the server device 120 may receive through the communication device 240 information and identifies user input associated with a class combination.

The processor 210 may display a banner or a pop-up window on a first page providing a guide to a purchase of a combination, and receive to a user an area corresponding to the banner or pop-up window on the first page enter. Figure 4 illustrates various example embodiments of banners or pop-ups.

In an example embodiment, the first page may be an application page associated with a combination. For example, the first page can be a page 401 . Here, since the combination is one of rice, soup and side dishes, a banner 410 is displayed on a page related to food. The processor 210 can display a banner 410 to suggest the user to purchase rice, soup and side dishes at the same time. The user may click on banner 410 to receive from processor 210 a recommendation of a list of items belonging to each of the categories of rice, soup, and side dishes.

In an example embodiment, the first page may be a page related to an item associated with a combination. For example, the first page can be a page 402 . Here, since the combination is one of rice, soup and side dishes, banners 421 and 422 are displayed on a page showing detailed information of a specific rice item. The processor 210 can display banners 421 and 422 to suggest the user to purchase rice, soup and side dishes at the same time. The user may click on banners 421 and 422 to receive from processor 210 a recommendation of a list of items belonging to each of the categories of rice, soup, and side dishes.

In an example embodiment, the first page may be a page related to an item associated with a combination. For example, the first page can be a page 403 . The processor 210 may display a pop-up window 430 on the page 403 to suggest the user to purchase rice, soup and side dishes at the same time. Pop-up window 430 may be displayed when a user purchases a specific item or adds a specific item to a shopping cart. Specifically, when the user purchases a specific item through the input/output device 230 or clicks to add the item to the shopping cart, the pop-up window 430 may be displayed. The user may click on the pop-up window 430 to receive from the processor 210 a recommendation of a list of items belonging to each of the categories of rice, soup and side dishes. In this case, since the user has purchased a specific rice item or added the item to the shopping cart, the processor 210 may recommend a list of items belonging to each category of soup and side dishes, excluding the list of items belonging to the category of rice .

The banners 410 and 420 and the pop-up window 430 displayed on the pages 401, 402 and 403 are not limited to a form of a banner or a pop-up window, and may have various forms to provide a guide to the purchase of a combination. Additionally, banners 410 and 420 and pop-up 430 may include information related to the combination. For example, banners 410 and 420 and pop-up 430 may contain discount information related to the combo, or information related to the categories included in the combo and the items belonging to each category. The content of the banner 410 may change according to time, user, page content, and the like.

In an example embodiment, according to operation S320, the processor 210 may identify information related to categories corresponding to a combination and information related to items belonging to each of the categories based on a user input. In an example embodiment, if the server device 120 includes the electronic device 200, the server device 120 can identify the information stored in the memory 220 of the server device 120 by reading the memory 220 of the server device 120 and Information related to categories and information related to items belonging to each of the categories. The stored information related to categories and information related to items belonging to each of the categories may be information transmitted from another device or information generated directly by server device 120 .

In an example embodiment, if the client device 110 includes the electronic device 200, the client device 110 can identify the information related to the category and the information related to the items belonging to each of the categories from the server device 120 through the communication device 240 . Specifically, when the server device 120 transmits to the client device 110 information related to categories and information related to items belonging to each of the categories, the client device 110 may receive from the server device 120 through the communication device 240 Information relating to the category and information relating to items belonging to each of the categories, and identifying the information. The client device 110 may aperiodically or periodically receive information related to categories and information related to items belonging to each of the categories at the user's request or even without such a request. Here, the processor 210 of the client device 110 may request the server device 120 to transmit information so as to receive from the server device 120 information related to categories and information related to items belonging to each of the categories. If desired, the processor 210 of the client device 110 may store in the memory 220 of the client device 110 information related to categories and information related to items belonging to each of the categories. In this case, the processor 210 can identify information related to a category combination to which the item belongs by reading the memory 220 .

In an example embodiment, information related to categories corresponding to a combination and information related to items belonging to each of the categories may be in the form of a database. The database may contain information related to categories corresponding to a combination. An example of such a database is shown in FIG. 5 . A combination category 530 in FIG. 5 indicates which categories correspond to that combination. In this example embodiment, since the combination consists of categories of rice, soup and side dishes, a unit value of the combination category 530 may be rice, soup and side dishes. In an example embodiment, there may be a plurality of combinations, and the database may include information related to categories corresponding to each of the plurality of combinations. In this case, the cell value of combination class 530 may include a plurality of class names corresponding to each of the plurality of combinations.

In an example embodiment, one or more category IDs 520 may be assigned to a combined category 530 . In particular, category information 510 and category ID 520 may be categories defined by criteria other than criteria for combined category 530 , and combined category 530 may include categories corresponding to one or more selected category IDs 520 . Referring to FIG. 5 , category information 510 may include category 1 to category 4 information. Category 1 is the highest category, category 2 is a subcategory of category 1, category 3 is a subcategory of category 2, and category 4 is a subcategory of category 3. For example, category 4 "Curry/jajangmen/rice bowl" in the first column is a subcategory of "instant rice/instant meal", and "instant rice/instant meal" is a subcategory of "processed/instant food" A subcategory, and "processed/instant food" is a subcategory of "food". Here, the category ID 520 may be an identifier corresponding to each category 4 . According to FIG. 5 , the category ID 520 corresponding to "curry/jajangmen/rice bowl" is "1395", and the category ID 520 corresponding to "rice dish" is "8625". The database may indicate a correspondence between category ID 520 and combined category 530 . According to Figure 5, the category ID 520 "1395" corresponding to "curry/jajangmen/rice bowl", the category ID 520 "8625" corresponding to "rice dishes" and the category corresponding to "refrigerated rice/fried rice" ID 520 "8414" can be included in combination category 530 "rice". Similarly, the category ID 520 can also be assigned to the combination category 530 of "soup" and the combination category 530 of "side dish". In this case, when the user selects an item belonging to "Rice Dishes" (which corresponds to one of the category "Rice"), which belongs to "Instant Soup/Stew" (which corresponds to When one of the items belonging to a category of "food" and one of the items belonging to "canned tuna/salmon" (which corresponds to one of the categories of "side dishes"), the processor 210 can determine that according to the example shown in FIG. 5 The combination of embodiments has been completed.

The database may contain information related to items belonging to each of the categories. Such an example embodiment is depicted in FIG. 6 . In this case, item information 610 including an item ID and an item name can be assigned to a combined category 650 . For example, "AA curry rice" with item ID "12244" in the first column may be assigned to the combination category 650 of "rice". In a similar manner, "DD Troop Stew" with Item ID "78324" in the fourth column may be assigned to the "Soup" combination category, and "GG Cabbage" with Item ID "85367" in the seventh column Kimchi" can be assigned to the "Side Dish" combination category. In this case, the processor 210 may determine that the combination according to the example embodiment shown in FIG. 6 is completed when the user respectively selects "AA curry rice", "DD army stew", and "GG cabbage kimchi".

Items assigned to each combination category 650 may be pre-selected items. The service provider can pre-select items according to various requirements, and include the selected items in the database. Additionally, a separate electronic device may select items, include selected items in the database, or configure the database. In an example embodiment, information related to items belonging to each of the categories contained in the database may include average selling price (ASP) related information, gross profit per unit (GPPU) related information, information related to a discount rate At least one of information related to the gross merchandise volume (GMV) and information related to a keyword search ranking of an individual item. Additionally, the criteria for selecting items for inclusion in the database may be any of ASP-related information, GPPU-related information, information related to a discount rate, GMV-related information, and information related to a keyword search rank for an individual item. one. In particular, a service provider may select an item in a particular one of the combined categories 650 that has a large ASP 640 and include that item in the library in order to maximize profits. For example, "AA curry rice" may be the item with the largest ASP 640 in the combination category 650 of "rice". An item with a large GMV 630 in a particular one of the combined categories 650 can be selected and included in the library. For example, "DD Troop Stew" may be the item with the largest GMV 630 in the combination category 650 of "Soups". Selection criteria for items included in the database may include criteria other than ASP 640 and GMV 630, and selection criteria may be determined based on a plurality of criteria.

In an example embodiment, according to operation S330, the processor 210 may recommend to the user a list of items belonging to each of the categories based on the identified information.

If the client device 110 includes the electronic device 200, the processor 210 of the client device 110 may output through the input/output device 230 based on information related to categories corresponding to a group and information related to items belonging to each of the categories A list of items belonging to each of the categories, and a list of items belonging to each of the categories is recommended to the user.

If the server device 120 includes the electronic device 200, the processor 210 of the server device 120 can classify the items belonging to the category through the communication device 240 based on the information related to the category corresponding to a group and the information related to the items belonging to each of the categories. An item list of each is transmitted to the client device 110, and an item list of each of the categories is recommended to the user.

In an example embodiment, the processor 210 may display a first area corresponding to a first category among the categories and a second area corresponding to a second category among the categories on the first page, and receive the A user input of at least one of the first area and the second area. When receiving a user input to the first area, the processor 210 may recommend to the user a first item list belonging to the first category on the first page, and when receiving a user input to the second area When inputting, a second item list belonging to the second category is recommended to the user on the first page.

FIG. 7 illustrates an example embodiment of the first page. The first page can include a combination area 710 and a list area 720 . The names of the regions are provided as examples, and the names themselves do not limit the functionality of the corresponding regions. The combination area 710 may include a first area 711 , a second area 712 and a third area 713 . The number of fields included in the combination area 710 varies depending on the category combination. As an example, if the category combination is a set of a keyboard and a mouse, the combination area 710 may only include a first area and a second area. As another example, if the category combination is a set of a spoon, a fork, a knife and chopsticks, the combination area 710 may include four areas: a first area, a second area, and a third area and a fourth area. The example embodiment shown in Fig. 7 is a case where the category combination is a set of rice, soup and side dishes. Therefore, the combination area 710 may include a first area 711 corresponding to the rice category, a second area 712 corresponding to the soup category, and a third area 713 corresponding to the side dish category.

The list area 720 may include a category name 721 of a category included in the category combination and one or more item information areas 730 of an item belonging to the category name 721 . The processor 210 may receive a user input to at least one of the first area 711, the second area 712, and the third area 713, and if a user input to the first area 711 is received, the processor 210 may A first item list belonging to a first category corresponding to the first area 711 is displayed in the list area 720 on the first page. Specifically, if a user input to the first area 711 is received, the processor 210 may display the category name 721 of the first category and one or more item information areas 730 in the list area 720 to represent the first item list. For example, when a user input of clicking on the first area 711 in FIG. 7 is received, the processor 210 may display "rice" in the category name 721, and display a or multiple items to display a list of items. The user can view the list of items displayed in this manner and purchase a desired item.

As mentioned above, items that can be included in a category combination can be selected and included in the database. Similarly, a first list of items may contain only some of the plurality of items belonging to a first category. In an example embodiment, the processor 210 may select a first item list from the plurality of items belonging to the first category based on the item-related information, sort the first item list, and display the sorted first item list. The criteria for selecting some items from the plurality of items belonging to the first category and the criteria for sorting the first list of items may be average selling price (ASP) related information, gross profit per unit (GPPU) related information, and One of information related to discount rate, information related to gross merchandise volume (GMV), information related to a keyword search ranking, and the like. Items to be included in the first list of items may be selected based on criteria, and in order to sort the first list of items, information related to items may include ASP related information, GPPU related information, information related to a discount rate, GMV related At least one of information and information related to a keyword search ranking. As an example, in order to recommend a list of items belonging to the rice category to the user, the processor 210 may select the top 20 items with the highest GMV among all the rice items belonging to the rice category, and configure a list of rice items, and the rice items The list may be sorted in descending order starting with the rice item with the highest GMV. This may apply when the service provider intends to sell more items with the highest sales to the user. As another example, in order to recommend a list of items belonging to the rice category to the user, the processor 210 may select the top 20 items with the highest keyword search rank among all rice items belonging to the rice category, and configure a list of rice items , and the list of rice items may be sorted in descending order starting from the rice item with the highest keyword search rank. This may apply when the service provider intends to sell the user more items that the user is currently most interested in.

11, in an example embodiment, as shown in a page 1101, a list area 1120a may include a first item list area 1121a (in which item information belonging to a first category is vertically linked) and a second item list area 1122a (where the item information belonging to a second category is vertically linked). The user may use an input such as dragging to scroll item information connected in a vertical direction. In this case, the first item list area 1121a and the second item list area 1122a may be continuous in the vertical direction, and the second item list area 1122a may be located right after the item information of the last item in the first item list. The user can scroll the second list of items without using an input such as dragging to select an item from the first list of items. However, this example embodiment may have a problem that the vertical scrolling area becomes long when the number of categories corresponding to a category combination is large or when the number of items belonging to each category is large. Therefore, in another example embodiment, as in a page 1102, a list area 1120b may include a first item list area 1121b (in which item information belonging to the first category is connected horizontally) and a second item list area 1122b (wherein the item information level link belonging to the second category). The user may use an input such as dragging to scroll item information connected in a horizontal direction. In this case, the first item list area 1121b and the second item list area 1122b may be adjacent to each other in the vertical direction, but the second item list area 1122a does not have to be exactly last of the first item item list as it is on the page 1101 After the item information of the item. Therefore, the user does not need to scroll much vertically to select an item from the second list of items.

If a user input to the second area 712 is received, a second list of items belonging to the second category corresponding to the second area may be displayed in the list area 720 on the first page. In particular, if a user input to the second area 712 is received, the processor 210 may display the category name 721 of the second category in the list area 720 and one or more item information areas 730 to represent the second item list. For example, when receiving a user input of clicking on the second area 712 in FIG. One or more soup items to display a list of soup items. The user can view the item list displayed in this way, and purchase a desired soup item. If the processor 210 receives a user input to the third area 713 , the same procedure can also be executed, thereby helping the user to form the combined object more easily. Each list of items may be displayed such that the item information area 730 for the individual items belonging to the list is continuously displayed until the end of each list of items. The user can check the list of items through an input such as a separate scroll.

In an example embodiment, the processor 210 may recommend to the user a first list of items belonging to a first category among the categories, and if a user input to a first item in the first list of items is identified , a second list of items belonging to a second category among the categories is recommended to the user.

In an example embodiment of FIG. 7 , the item information area 730 may include at least one of a name 731 of each item belonging to the first category, a picture 732 representing the item, a price 733 of the item, and an average score 734 of the item. By. In addition, the item information area 730 may include an item selection area 736 for receiving a user input to a first item belonging to the first category. For example, item selection area 736 may simply be a button for selecting an item to be included in a combination or a button for adding an item to a shopping cart. When a user input through the item selection area 736 is recognized, the processor 210 may display information related to the first item in the first area 711 . For example, the processor 210 may display the name of the item or a picture of the item in the first area 711 . The processor 210 may also display a second list of items belonging to the second category in the list area 720 when a user input through the item selection area 736 is recognized. For example, referring to FIG. 7, the processor 210 may recognize a user input of clicking an "Add to Cart" button of a specific rice item, add the specific rice item to the shopping cart, and display the specific rice item in the first area 711. A picture is displayed, and then a list of soup items is displayed in the list area 720 . Fig. 8 shows an example of its result. A picture of a specific rice item is displayed in a first area 811 , and a list of soup items is displayed in a list area 820 .

In an example embodiment, the processor 210 may receive a user input to a first item of a first item list and hide the first item list. For example, upon receiving user input selecting a particular rice item, the processor 210 may hide the rice item list so that the rice item list is no longer displayed on the screen because a rice item has been selected. This helps the user to form a combination more intuitively.

In an example embodiment, if a user input selecting a second item belonging to a second category through the list area 820 is recognized, the processor 210 may display in a second area 812 the items selected by the user. Information related to the second item. For example, the processor 210 may display the name of the second item or a picture of the second item in the second area 812 . If a user input selecting a second item is recognized, the processor 210 may also display a list of third items belonging to a third category in the list area 820 . For example, referring to FIG. 8 , the processor 210 may recognize a user input of clicking the "Add to Cart" button of a specific soup item, add the specific soup item to the shopping cart, and display the specific soup item in the second area 812. A picture of the soup item, and then a list of side dish items is displayed in the list area 820 .

In an example embodiment, when a user input selecting a second item is recognized, the processor 210 may identify whether the user has selected an item belonging to a first category corresponding to the first region, and as an identification As a result, if an item belonging to the first category has not been selected, a list of first items belonging to the first category is displayed in the list area 820 . For example, in the example embodiment of FIG. 8, when a user input selecting a soup item is recognized, the processor 210 may identify whether the user has selected a rice item, and as a result of the identification, if a rice If the item has not been selected, a list of items is displayed in the list area 820 . This allows the user to select an item belonging to the first category even if the user selects an item belonging to the second category before selecting an item belonging to the first category, thereby helping to complete the combination.

In an example embodiment, if even the user has selected a first item belonging to the first category and thus displays a picture of the first item in the first area 811 of the first page and displays a first item in the list area 820 If a user input to the first area 811 is still received for the second item list, the processor 210 may display a first item list in the list area 820 . In this case, if the user selects an item other than the first item of the first list of items displayed in list area 820, processor 210 may receive input to display a different item in first area 811, and in The second list of items is again displayed in the list area 820 . For example, in the example embodiment of FIG. 8 , if even the user has selected a specific rice item and thus displays a picture of the specific rice item in the first area 811 of the first page and displays a soup in the list area 820 Item list, still receiving a user input to the first area 811 , the processor 210 may display a rice item list in the list area 820 . In this case, if the user selects a different rice item from the list of rice items displayed in the list area 820 than the previously selected rice item, the processor 210 may receive input to display a different rice item in the first area 811, and In the list area 820 the list of soup items is again displayed. This helps the user to modify the combination by selecting another item instead of the first item of the first list of items even if the user has selected the first item of the first list of items.

In an example embodiment, the processor 210 may update and recommend a second item list based on information related to the first item. Here, the information related to the first item may include information related to average selling price (ASP), information related to gross profit per unit (GPPU), information related to a discount rate, information related to gross merchandise volume (GMV), and a Information related to keyword search rankings, information related to items purchased together by multiple users, and the like. In a specific example embodiment, the processor 210 may update the second list of items based on information related to a second item belonging to a second category purchased by the plurality of users together with the first item belonging to the first category, Causes the second item to be included in the second item list. For example, processor 210 may update the second list of items based on information related to a particular soup item purchased by a plurality of users together with a particular rice item such that the specific soup item is included in the second list of items, and The list is displayed in the list area 820 on the first page. This may encourage the user to purchase an item by recommending to the user a second item that matches the first item.

In an example embodiment, when the user selects a first item belonging to a first category among the categories and a second item belonging to a second category among the categories, the processor 210 may provide an Discount information related to the payment amount of one of the second items. The discount information related to the payment amount of the first item and the second item may be the total amount of the discount amount of the first item and the discount amount of the second item. According to an example embodiment shown in FIG. 9 , a discount information area 914 may be included in a combination area 910 . When the user selects an item corresponding to at least one of a first area 911 of the combination area 910, a second area 912, and a third area 913, the processor 210 can display in the discount information area 914 Displays the total discount amount for the selected items. For example, when the user selects a specific rice item and a specific soup item, the processor 210 can calculate the total amount of the discount amount for each of the specific rice item and the specific soup item, and display the total amount in the discount information area 914 . This helps the user select various items based on the discount information by providing discount information related to the item selected by the user.

In an example embodiment, when the user selects a first item belonging to a first category among the categories, the processor 210 may provide information related to a discount amount applied to the user, and when the user selects a first item belonging to a first category When the second item of one of the second categories in the category is selected, the information related to the discount amount is updated. Specifically, when a first item is selected, the processor 210 may provide a discount amount of the payment amount of the first item, and when a second item is further selected, update the discount amount of the payment amount and provide the updated discount amount . The updated discount amounts may include any information related to the discount amounts, such as the total of the individual discount amounts for the selected items, the largest discount amount among the individual discount amounts for the selected items, and the average of the individual discount amounts for the selected items. For example, according to the example embodiment shown in FIG. 9, when the user selects a specific rice item and a specific soup item, the processor 210 may calculate the total amount of the discount amount for each of the specific rice item and the specific soup item, And the total amount is displayed in the discount information area 914 . In this case, the processor 210 may display a list of side dish items belonging to the side dish category (which is the last category of the combination) in a list area 920 to complete the combination. Upon recognizing a user input selecting a specific side dish item through the list area 920 displaying a list of side dish items, the processor 210 may recalculate the ratio of each of the specific rice item, the specific soup item, and the specific side dish item. The total amount of the discount amount, and the recalculated total amount of the discount amount is displayed in a discount information area 1014, as shown in FIG. 10 .

In an example embodiment, when the user selects products belonging to all categories of a combined category, the processor 210 may display a pop-up window 1030 to notify that all products have been selected. Pop-up window 1030 may include a link to a shopping cart page where the user can pay for the selected item. For example, when the user completes the combination by selecting all items belonging to each category of rice, soup and side dishes, the processor 210 may output the sentence "You have finished your meal. Check your Shopping cart.Go to" and provide a link that allows the user to go to the shopping cart by clicking "Go" in the popup. This allows the user to purchase a complete package of items more conveniently.

To encourage users to purchase, the service provider may offer a bundle discount based on a bundle purchase when items belonging to categories corresponding to a bundle of categories are purchased as a set. In an example embodiment, as shown in FIG. 4 , processor 210 may display information related to combo discounts on banners 410 , 421 , and 422 or pop-up window 430 on the application page to encourage users to purchase the combo. As an example, banners 410, 421, and 422 may include information that a 2,000 won discount is available when items belonging to the rice, soup, and side dish categories are purchased as a set. This information may also be included in a combined discount information area 714 of the combined area 710 in FIG. 7 . As another example, since the user has added a rice item to the cart, the pop-up 430 may include when additional items belonging to the soup and side dish category are purchased and a set of rice, soup and side dish is completed Information about a discount coupon can be downloaded. The location to display the information related to this combination discount is not limited to the application page shown in the figure, and can be any location, as long as the user can recognize the information related to the combination discount.

In order to encourage the user to purchase more commodities, the service provider can provide a larger discount to the user when purchasing multiple items as a set at the same time. For example, if the discount amount when purchasing a first item and a second item as a set at the same time is greater than the discount amount when purchasing the first item and the second item separately, the user may purchase the first item and the second item as a set. A set of groups. Therefore, in an example embodiment, when the user selects a first item belonging to a first category among the categories and a second item belonging to a second category among the categories, the processor 210 can identify whether or not to Information related to the discount amount of the first item and the discount amount of the second item in the combination, identifying information related to the discount amount of a combination related to the combination applied to the user, and calculating the discount amount of the first item and the discount amount of the second item The total amount of the discount amount and provide information about the greater of the total amount and the combined discount amount.

For example, in the example embodiment of FIG. 9, the user has selected a rice item corresponding to the first area 911 and a soup item corresponding to the second area 912, but has not yet selected a recipe corresponding to the third area 913. dish items. In this case, since the combination of rice, soup and side dishes is not yet complete, the processor 210 may identify information related to the individual discount amounts for the selected rice item and the selected soup item, verify that there is no discount amount associated with a combination information, calculate the total amount of individual discount amounts for the selected rice item and the selected soup item, and display the total amount in the discount information area 914. On the other hand, in the example embodiment of FIG. 10, the user has selected a rice item corresponding to a first area 1011, a soup item corresponding to a second area 1012 and an item corresponding to a third area 1013. A side dish item. In this case, since the combination of rice, soup and side dishes is completed, the processor 210 can identify information related to the individual discount amounts of the selected rice item, the selected soup item and the selected side dish item, and identify the information related to the rice, soup Information related to the combination discount amount of the category combination of side dishes, calculate the total amount of individual discount amounts of selected rice items, selected soup items and selected side dish items, and display one of the total amount and the combined discount amount in the discount information area 1014 Larger amount.

In an example embodiment, when a specific user selects a first item and a second item, the processor 210 may identify whether the first item belongs to a first category of a specific combination and whether the second item belongs to the specific combination one of the second categories, and as a result of the identification, if the first item and the second item belong to the first category and the second category respectively, then provide the Information. The processor 210 may provide a combination discount to a user who purchases a set of items satisfying a certain category combination without browsing the "combination composition page" as shown in FIGS. 7 to 10 . For example, a user may add each of a first item, a second item, and a third item to a shopping cart. The processor 210 may identify categories of the first item, the second item, and the third item contained in the shopping cart, and as a result of the identification, identify that the first item, the second item, and the third item belong to rice, soup, respectively and side dishes. The processor 210 can identify that the category combination of rice, soup and side dish is a category combination for which a combination discount is applied, and display information related to the combination discount in the shopping cart. For example, referring to FIG. 12, an applied coupon area 1220 on a page 1202 may contain information related to combined discounts. This can notify the user that there is a combination to which a discount applies, and encourage the user to purchase more combination items.

In an example embodiment, when the user selects at least one item, the processor 210 can identify whether the at least one item belongs to a category of a specific combination, and if there is at least one category that is not selected by the user among the categories belonging to the specific combination One (several) items will provide information related to the specific combination to the user. Page 1201 of Figure 12 illustrates such an example embodiment. The processor 210 may include a discount coupon area 1210, and the discount coupon area 1210 may include information related to one or more discount coupons. When the user selects at least one item, the processor 210 can identify whether the at least one item belongs to a category of a specific combination, and if there is any item(s) belonging to at least one category not selected by the user among the categories of the specific combination , then the combination discount coupon information 1211 related to the specific combination is provided to the user in the discount coupon area 1210 . For example, if the user adds a rice item and a soup item to the shopping cart, but does not add a side dish item to the shopping cart, the processor 210 can identify whether the rice item and the soup item belong to the rice, soup, and A combination of side dish categories, and if the rice item and soup item belong to the combination of rice, soup and side dish category, then the combination discount coupon information 1211 is displayed in the combination discount coupon area 1210, which indicates that when rice, When the combination of soup and side dishes is completed, a combined discount coupon will be provided to the user. This may help the user complete the combination by notifying the user of a discount coupon provided when the combination is complete (even if the combination is not completed with only items selected by the user).

The methods implemented as software modules or algorithms can be stored on a computer-readable recording medium as computer-readable code or program instructions executable on a processor. The computer readable recording medium can be distributed in computer systems connected through a network so that the computer readable program codes can be stored and executed in a distributed manner. The medium can be read by a computer, stored in a memory, and executed by a processor.

Example embodiments may be implemented by functional block components and various processing operations. These functional blocks may be implemented in any number of combinations of hardware, software, or the like that perform the specified functions. For example, example embodiments may employ integrated circuit components that can perform various functions by controlling one or more microprocessors or other control devices, such as a memory, processing, a logic, a look-up table, and the like. Similar to elements executable by software programming or software components, example embodiments may include various algorithms implemented as a combination of data structures, programs, routines, or other programming components, and may be implemented such as C, C++, Java , an assembly language, or the like, a programming or descriptive language implementation. A functional aspect may be implemented as an algorithm executed on one or more processors. In addition, example embodiments may employ known techniques for electronic environment setting, signal processing, data processing, or a combination thereof.

110: client device 120: server device 200: Electronic equipment 210: Processor 220: memory 230: Input/Output Device 240: Communication device 401: page 402: page 403: page 410: Banner 421: Banner 422: Banner 430: Pop-up window 510: Category Information 520: Class identifier (ID) 530: Combination category 610: Item information 630: Gross merchandise volume (GMV) 640: Average selling price (ASP) 650: Combination category 710: combined area 711: the first area 712: second area 713: The third area 720: list area 721: Category name 730: Item information area 731: name 732:Picture 733:Price 734: average score 736: Item selection area 811: the first area 812: second area 820: list area 910: combined area 911: First Area 912: second area 913: The third area 914: Discount information area 920: list area 1011: the first area 1012: Second area 1013: The third area 1014: discount information area 1030: popup window 1101: page 1102: page 1120a: list area 1120b: list area 1121a: first item list area 1121b: The first item list area 1122a: Second inventory area 1122b: Second inventory area 1201: page 1202: page 1210: discount coupon area 1211: Combined discount coupon information 1220: area of the applied coupon S310: operation S320: operation S330: operation

Figure 1 illustrates a system in which the present invention can be used.

FIG. 2 illustrates an electronic device according to the present invention.

Figure 3 illustrates a method according to the present invention.

Figure 4 illustrates an example embodiment according to the invention.

Figure 5 illustrates an example embodiment of information related to categories corresponding to a combination and information related to items belonging to each of the categories.

Figure 6 illustrates an example embodiment of information related to categories corresponding to a combination and information related to items belonging to each of the categories.

FIG. 7 illustrates an example embodiment according to the invention.

FIG. 8 illustrates an example embodiment according to the invention.

FIG. 9 illustrates an example embodiment according to the invention.

Figure 10 illustrates an example embodiment according to the invention.

Figure 11 illustrates an example embodiment according to the invention.

Figure 12 illustrates an example embodiment according to the invention.

110: client device

120: server device

Claims (14)

A method for recommending an item in an electronic device, the method comprising: identifying a user input associated with a combination of categories to which items to be consumed as a set belong; based on the user input identifying information relating to the categories corresponding to the combination and information relating to items belonging to each of the categories; and A list of items belonging to each of the categories is recommended to a user based on the identified information. The method of claim 1, wherein the recommendation includes: displaying on a first page a first area corresponding to a first one of the categories and a second area corresponding to a second one of the categories; receiving a user input into at least one of the first area and the second area; and If a user input to the first area is received, a first list of items belonging to the first category is recommended to the user on the first page, and if a user input is received to the second area, a use or input, a second item list belonging to the second category is recommended to the user on the first page. The method of claim 1, wherein the recommendation includes: recommending to the user a first list of items belonging to a first category of the categories; and If a user input to a first item of the first item list is recognized, a second item list belonging to a second category of one of the categories is recommended to the user. The method of claim 3, wherein recommending the second item list to the user includes updating the second item list based on information related to the first item and recommending the updated second item list. The method of claim 1, which includes: If the user selects a first item belonging to one of the first categories among the categories and a second item belonging to the second category among the categories, the 1. Discount information related to payment amount. The method of claim 1, which includes: if the user selects a first item belonging to a first category of those categories, provide information relating to the amount of the discount applied to the user; and If the user selects a second item belonging to a second category among the categories, the information related to the discount amount is updated. The method of claim 1, which includes: If the user selects a first item belonging to a first one of those categories and a second item belonging to a second one of those categories, then identifying information related to the discount amount of the first item and the discount amount of the second item not related to the combination, and identifying information related to the discount amount of a combination associated with the combination applied to the user; and calculating the total amount of the discount amount of the first item and the discount amount of the second item, and providing information related to the greater amount of the total amount and the combined discount amount. The method of claim 1, which includes: If a specific user selects a first item and a second item, identifying whether the first item belongs to a first category of a specific combination and whether the second item belongs to a second category of the specific combination; and As a result of the identification, if the first item and the second item belong to the first category and the second category respectively, then provide Information. The method of claim 1, wherein the combination is determined based on information related to a combination of items purchased together by a plurality of users. The method of claim 1, wherein the identification input by the user includes: displaying a banner or a pop-up window on a first page providing directions to a purchase of the combination; and A user input is received to an area corresponding to the banner or the pop-up window of the first page. The method of claim 1, wherein the recommendation includes: selecting a first list of items based on the identified information belonging to a plurality of items belonging to a first category of the categories, and sorting the first list of items; and The sorted first item list is displayed. The method of claim 11, wherein the identified information includes information about average selling price (ASP), information about gross profit per unit (GPPU), information about a discount rate, information about gross merchandise volume (GMV), and information related to At least one piece of information related to a keyword search ranking. An electronic device comprising: a memory in which at least one program is stored; and a processor, where the processor is configured to: by executing the at least one program, identifying a user input associated with a combination of categories to which items to be consumed as a set belong; Based on the user input identifying information related to the categories corresponding to the combination and information related to items belonging to each of those categories; and A list of items belonging to each of the categories is recommended to a user based on the identified information. A non-transitory computer-readable recording medium in which a program for executing the method of claim 1 in a computer is recorded.