KR102443513B1 - Item information providing method and electronic device - Google Patents

Abstract

According to various embodiments of the present disclosure, provided is an item recommendation method of an electronic device, which includes the steps of: providing a first page including a banner for providing an item recommendation service according to one subject; checking user input for the banner; checking information on a plurality of categories corresponding to the subject and information on a list of items belonging to each of the plurality of categories, based on the user input; and providing a second page including a list of items belonging to each of the plurality of categories, based on the checked information.

Description

Item information providing method and electronic device

The present disclosure relates to a method for providing item information and an electronic device.

With the development of devices including smartphones, users who purchase items sold through e-commerce or e-commerce are increasing. For example, the online consumption area for general grocery items, such as fresh food, is also gradually expanding. As users move to online platforms including applications, the frequency of ordering items is increasing.

Users can purchase items related to a specific topic within the service platform. As described above, if information on various items on a specific subject is provided to meet the user's request for purchasing the item, the user using the service can conveniently purchase items on the specific subject.

A problem to be solved by an embodiment of the present disclosure is to check a user's input for a banner on a specific topic within a service, and select a plurality of items belonging to each of a plurality of categories on a specific topic in order to solve the above-mentioned problems. An object of the present invention is to provide a method for recommending to a user and an electronic device.

The technical problems to be achieved by the embodiments of the present disclosure are not limited to the technical problems as described above, and other technical problems may be inferred from the following embodiments.

An item recommendation method of an electronic device according to an embodiment of the present disclosure includes: providing a first page including a banner for providing an item recommendation service according to a topic; confirming a user input for the banner; checking information about a plurality of categories corresponding to the subject and a list of items belonging to each of the plurality of categories based on the user input; and providing a second page including a list of items belonging to each of the plurality of categories based on the identified information.

According to an embodiment of the present disclosure, the information about the plurality of categories includes identification information of each of the plurality of categories and information about the priority of each of the plurality of categories, and the second page includes: and a plurality of areas corresponding to each category of and including a list of items belonging to each of the plurality of categories, wherein the providing of the second page includes the plurality of areas arranged based on the information on the priority It may include providing a second page including the.

According to an embodiment of the present disclosure, the priority of each of the plurality of categories is to be determined based on at least one of a purchase conversion rate for each of the plurality of categories, Gross Profit Per Unit (GPPU), and Average Selling Price (ASP). can

According to an embodiment of the present disclosure, the information on the item list includes GPPU information of each item included in the first item list belonging to a first category among the plurality of categories, and the second page includes the Corresponding to a first category among a plurality of categories and including a first area including a list of items belonging to the first category, and providing the second page includes: The method may include providing a first area including a one-item list.

According to an embodiment of the present disclosure, the providing of the first page including the banner may include providing the banner during an orderable time set to enable delivery at a preset delivery time.

According to an embodiment of the present disclosure, the method for recommending an item includes: receiving a search keyword; confirming that the received search keyword is a keyword associated with the subject; and providing the banner through a third page including a search result of the search keyword.

According to an embodiment of the present disclosure, the checking of the information on the plurality of categories and the information on the list of items includes: checking first information on a plurality of items belonging to a first category among the plurality of categories; step; and selecting an item list belonging to the first category from among the plurality of items based on first information of the plurality of items, wherein the first information includes GPPU-related information, Gross Merchandise Volume (GMV) It may include at least one of related information, information on whether delivery is possible at a preset time, information on keyword search ranking, and sub-category identification information.

According to an embodiment of the present disclosure, the checking of the first information about the plurality of items belonging to the first category among the plurality of categories includes the first information and the second information on the plurality of items belonging to the first category. and checking information, wherein the selecting of the item list belonging to the first category from among the plurality of items based on the first information of the plurality of items includes: the first information and the second information based on the selection of an item list belonging to the first category from among the plurality of items, the second information may include information about at least one of a user's search and purchase history.

According to an embodiment of the present disclosure, the checking of the information on the plurality of categories and the information on the list of items may include, in each preset period, the first of each item included in the list of items belonging to the selected first category. 1 Checking the information; checking whether an item that cannot be delivered at the preset time exists based on information on whether delivery is possible at a preset time included in the first information of each item; and when there is an item that cannot be delivered at the preset time, re-selecting an item list belonging to the first category from among the plurality of items based on the first information of the plurality of items. have.

According to an embodiment of the present disclosure, the providing of the first page may include: selecting a first topic from among a plurality of topics based on at least one of a user's search history and purchase history; and providing a first page including a banner corresponding to the selected subject.

An electronic device for providing an item recommendation service according to an embodiment of the present disclosure includes: a processor; and a memory in which at least one program is stored, wherein the processor executes the at least one program to provide a first page including a banner for providing an item recommendation service according to a topic, check a user input, and check information about a plurality of categories corresponding to the subject and information on a list of items belonging to each of the plurality of categories based on the user input, and based on the checked information, A second page including a list of items belonging to each of a plurality of categories may be provided.

A non-transitory computer-readable storage medium according to an embodiment of the present disclosure includes a medium configured to store computer-readable instructions, wherein the computer-readable instructions, when executed by a processor, cause the processor to: providing a first page including a banner for providing an item recommendation service; confirming a user input for the banner; checking information about a plurality of categories corresponding to the subject and a list of items belonging to each of the plurality of categories based on the user input; and providing a second page including a list of items belonging to each of the plurality of categories based on the identified information.

According to the present disclosure, by inducing the user's interest through the provision of a banner on a specific topic and recommending a list of items belonging to each of various categories related to the specific topic to the user, the user's convenience in purchasing the item related to the specific topic is improved. can be improved Further, according to the present disclosure, the sales profit of the service provider can be increased by allowing the user to purchase more items.

According to the present disclosure, the user's satisfaction with the purchase of an item related to a specific subject may be increased by recommending an item list to the user by reflecting the purchasing tendency of the specific user.

According to the present disclosure, by continuously managing all items included in the item list belonging to each category to be delivered at a specific delivery time, the purchased item can be delivered to the user quickly.

The effects of the invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description of the claims.

1 is a schematic configuration diagram illustrating a system in which a method of operating an electronic device for providing item information according to an embodiment of the present disclosure can be implemented.
2 is a schematic block diagram of an internal configuration of an electronic device according to an embodiment of the present disclosure.
3 is a flowchart of a method for recommending an item according to an embodiment of the present disclosure.
4 is an exemplary diagram illustrating topics and categories corresponding to each topic according to an embodiment of the present disclosure.
5 is a diagram related to a database that is based on providing an item list according to an embodiment of the present disclosure.
6 is a diagram related to data as a basis for determining a priority of each of a plurality of categories according to an embodiment of the present disclosure.
7 is a diagram related to data that is a basis for selecting an item list from among a plurality of items belonging to a category according to an embodiment of the present disclosure.
8 is a schematic flowchart of item list management according to an embodiment of the present disclosure.
9 is an exemplary diagram of a first page on which a banner for item recommendation is displayed according to an embodiment of the present disclosure.
10A to 10C are exemplary diagrams of a third page on which a banner for item recommendation is displayed according to an embodiment of the present disclosure.
11 is an exemplary diagram of a second page on which a list of items is provided according to an embodiment of the present disclosure.
12A is another exemplary diagram of a first page on which a banner for item recommendation is displayed according to an embodiment of the present disclosure.
12B is another exemplary diagram of a second page on which a list of items is provided according to an embodiment of the present disclosure.
13 is another exemplary diagram of a first page on which a banner for item recommendation is displayed according to an embodiment of the present disclosure.

Terms used in the embodiments are selected as currently widely used general terms as possible while considering functions in the present disclosure, but may vary depending on intentions or precedents of those of ordinary skill in the art, emergence of new technologies, and the like. In addition, in certain cases, there are also terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the corresponding description. Therefore, the terms used in the present disclosure should be defined based on the meaning of the term and the contents of the present disclosure, rather than the simple name of the term.

In the entire specification, when a part “includes” a certain component, it means that other components may be further included, rather than excluding other components, unless otherwise stated. In addition, terms such as “…unit” and “…module” described in the specification mean a unit that processes at least one function or operation, which is implemented as hardware or software, or a combination of hardware and software. can be

The expression “at least one of a, b, and c” described throughout the specification is, 'a alone', 'b alone', 'c alone', 'a and b', 'a and c', 'b and c ', or 'all of a, b, and c'.

The "terminal" referred to below may be implemented as a computer or a portable terminal capable of accessing a server or other terminal through a network. Here, the computer includes, for example, a laptop, a desktop, and a laptop equipped with a web browser (WEB Browser), and the portable terminal is, for example, a wireless communication device that ensures portability and mobility. , IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution) and other communication-based terminals, smartphones, tablet PCs, etc. It may include a handheld-based wireless communication device.

Hereinafter, with reference to the accompanying drawings, embodiments of the present disclosure will be described in detail so that those of ordinary skill in the art to which the present disclosure pertains can easily implement them. However, the present disclosure may be implemented in several different forms and is not limited to the embodiments described herein.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention by omitting unnecessary description.

For the same reason, some components are exaggerated, omitted, or schematically illustrated in the accompanying drawings. In addition, the size of each component does not fully reflect the actual size. In each figure, the same or corresponding elements are assigned the same reference numerals.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments allow the disclosure of the present invention to be complete, and common knowledge in the art to which the present invention pertains. It is provided to fully inform the possessor of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

At this time, it will be understood that each block of the flowchart diagrams and combinations of the flowchart diagrams may be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, such that the instructions performed by the processor of the computer or other programmable data processing equipment are not described in the flowchart block(s). It creates a means to perform functions. These computer program instructions may also be stored in a computer-usable or computer-readable memory that may direct a computer or other programmable data processing equipment to implement a function in a particular manner, and thus the computer-usable or computer-readable memory. It is also possible for the instructions stored in the flowchart block(s) to produce an article of manufacture containing instruction means for performing the function described in the flowchart block(s). The computer program instructions may also be mounted on a computer or other programmable data processing equipment, such that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that instructions for performing the processing equipment provide steps for performing the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is also possible for the functions recited in the blocks to occur out of order. For example, it is possible that two blocks shown in succession are actually performed substantially simultaneously, or that the blocks are sometimes performed in the reverse order according to the corresponding function.

1 is a schematic configuration diagram illustrating a system in which a method of operating an electronic device for providing item information according to an embodiment of the present disclosure can be implemented.

Referring to FIG. 1 , a system according to an embodiment may be implemented in various types of electronic devices. For example, embodiments of the present disclosure may be implemented in the server device 110 as well as the user device 120 .

The server device 110 may be a device that communicates with a plurality of user devices 120 . The server device 110 may receive data from the plurality of user devices 120 and create and store a database based thereon. The server device 110 may utilize data stored in a database to implement an embodiment according to the present disclosure.

The user device 120 may mainly provide information to a user according to the present disclosure, and the user may provide an input to the user device 120 to execute an embodiment according to the present disclosure. The user device 120 may be a device personally used by a user, such as a desktop computer, a tablet computer, a mobile phone, or a smartphone. A user may receive an item recommendation using an embodiment of the present disclosure through the user device 120 . Embodiments of the method according to the present disclosure may be performed by the server device 110 or the user device 120 alone. Of course, each of the server device 110 and the user device 120 may divide and implement each step of the embodiment of the method according to the present disclosure. Therefore, in this case, the server device 110 and the user device 120 communicate with each other in a manner apparent to those skilled in the art (eg, Internet connection, etc.) to implement the method according to the present disclosure. We can work together to do the example together.

2 is a schematic block diagram of an internal configuration of an electronic device according to an embodiment of the present disclosure. The server device 110 and the user device 120 of FIG. 1 may include the electronic device 200 . Or conversely, the electronic device 200 may include the server device 110 or the user device 120 . In both cases, the server device 110 and the user device 120 may perform an embodiment according to the present disclosure. In one embodiment, the electronic device 200 may be used to implement any system or method described in this disclosure. For example, the electronic device 200 may be any including a data server, a web server, a portable computing device, a personal computer, a tablet computer, a workstation, a mobile phone, a smart phone, or any other device described below. It may be configured to be used as an electronic device of

Referring to FIG. 2 , an electronic device 200 may include a memory 230 and one or more processors 220 having one or more cache memories and a memory controller that may be configured to communicate with the memory 230 . Additionally, the electronic device 200 may include other devices that may be connected to the electronic device 200 via one or more ports (eg, Universal Serial Bus (USB), a headphone jack, a Lightning connector, a Thunderbolt connector, etc.). It may include a device. A device connectable to the electronic device 200 may include a plurality of ports configured to receive a fiber optic connector. The illustrated configuration of the electronic device 200 is intended as a specific example only for the purpose of illustrating a preferred embodiment of the device. In the illustrated electronic device 200, only components related to the present embodiments are illustrated. Accordingly, it is apparent to those skilled in the art that other general-purpose components other than the components shown in the electronic device 200 may be further included.

The processor 220 may be used to cause the electronic device 200 to provide steps or functions of any of the embodiments described in this disclosure. For example, the processor 220 generally controls the electronic device 200 by executing programs stored in the memory 230 of the electronic device 200 . The processor 220 may be implemented as a central processing unit (CPU), a graphics processing unit (GPU), an application processor (AP), etc. provided in the electronic device 200 , but is not limited thereto.

The memory 230 is hardware for storing various data processed in the electronic device 200 , and the memory 230 may store data processed by the processor 220 in the electronic device 200 and data to be processed. have. In addition, the memory 230 stores basic programming and data structures that may provide the functionality of at least one embodiment of the present disclosure, as well as applications (programs, code modules) that may provide the functionality of an embodiment of the present disclosure. , commands), drivers, etc. The memory 230 includes random access memory (RAM), such as dynamic random access memory (DRAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), CD- It may include ROM, Blu-ray or other optical disk storage, a hard disk drive (HDD), a solid state drive (SSD), or flash memory.

The processor 220 may also communicate with one or more transceivers 210 . The transceiver 210 may function as an interface through which the electronic device 200 may transmit data to or receive data from another device. Transmission and reception of data may be performed wirelessly as well as wired. The transceiver 210 is a wired communication module that accesses the Internet through a local area network (LAN), a mobile communication module that accesses a mobile communication network through a mobile communication base station and transmits and receives data, and a wireless communication module (WLAN) such as Wi-Fi. A local area network (Local Area Network)-based communication method, a short-distance communication module using a WPAN (Wireless Personal Area Network) communication method such as Bluetooth or Zigbee, or GNSS (Global Navigation Satellite) such as GPS (Global Positioning System) System) using a satellite communication module or a combination thereof.

3 is a flowchart of a method for recommending an item according to an embodiment of the present disclosure.

Referring to FIG. 3 , in step 301 , the electronic device (eg, the electronic device 200 of FIG. 2 ) may provide a first page including a banner for providing an item recommendation service according to a topic. have. The items that can be recommended through the item recommendation service may include products included in various categories sold by the service provider. For example, the item may include products included in categories such as “bread”, “cereal”, “fruit”, “vegetable”, “meat”, “drink”, and the like. The items are not limited to products belonging to the illustrated categories.

In one embodiment, a category may be defined according to one or more classification criteria for classifying an item. Each category may include one or more sub-categories. For example, the category "rice cake" may include sub-categories such as "beksulgi", "injeolmi", and "songpyeon" according to the subdivided type. A category may include items, and a particular item may be included in one or more categories. For example, an item belonging to a sub-category may also belong to a higher-level category including the sub-category.

In an embodiment, the item recommendation service may be provided for various topics preset by the service provider. For example, the subject may include a subject having a temporal characteristic, such as "breakfast" and "summer". As another example, the subject may include a subject related to lifestyle, such as "diet". As another example, the subject may include a subject related to a hobby, such as "camping." The topic of the item recommendation service is not limited to the illustrated topics and may include various topics.

In an embodiment, a plurality of categories corresponding to a topic for providing an item recommendation service may be preset. A topic according to an embodiment and a plurality of categories corresponding to each topic are illustrated in FIG. 4 in a tabular form. For example, referring to table 410 , a plurality of categories corresponding to the topic “breakfast” are “bread”, “cereal”, “egg”, “fruit”, “salad”, “ham/deli”, “ spread,” “rice cake,” “rice,” “juice,” “yoghurt,” and “coffee.” A plurality of categories corresponding to the topics "diet", "camping" and "summer" are shown in table 420, table 430, and table 440, respectively.

In an embodiment, the first page may be a page corresponding to an entire home related to a specific service among a plurality of services provided by the service provider. For example, the specific service may include a fresh food purchase service, and the page related to the specific service may be a page corresponding to the entire home of the fresh food purchase service. The first page may include exemplary views of FIGS. 9 and 12A . The electronic device may provide a banner for providing an item recommendation service according to a subject in a separate area on the first page. For example, the area in which the banner is provided may be a lower area of the first page. The specific service is not limited to the example of the service related to the purchase of fresh food, and the area where the banner is provided is also not limited to the example.

In an embodiment, the electronic device may provide a banner on the first page during an orderable time set to enable delivery at a preset delivery time. The delivery time for one topic may be preset in consideration of the time that the recommended item will be consumed by the user. For example, if one subject is breakfast, the item for breakfast may be predicted to be consumed during the morning hours by the consumer. Accordingly, the item to be recommended for breakfast may be preset to be delivered to the user through early morning delivery, and the banner may be provided on the first page until the deadline for ordering the item to be delivered by early morning delivery.

In an embodiment, the electronic device may provide a first page including a banner corresponding to the first topic among a plurality of topics. Specifically, the electronic device may select a first topic from among a plurality of topics based on at least one of a user's search history and purchase history, and may provide a first page including a banner corresponding to the selected topic. The user's search history may include search keywords input by the user during a certain period in the past. The purchase history of the user may include information about items purchased by the user during a certain period in the past. The electronic device selects the first topic by performing at least one of determining a correlation between an analysis result of a search keyword and a plurality of topics and determining a correlation between information about an item and a category corresponding to each of the plurality of topics can In an embodiment, the electronic device may provide a first page including a plurality of banners corresponding to each of a plurality of subjects.

In an embodiment, a banner for providing an item recommendation service according to a subject may be provided through a third page. The third page may be a page for providing a search result according to the input search keyword by confirming the input of the search keyword in an area corresponding to the search box included in the specific page. For example, the third page may be a page providing a search result according to a search keyword input in the search window of the first page, which is a page corresponding to an entire home related to a specific service among a plurality of services. As another example, the third page may be a page providing search results according to a keyword input in a search window of a page corresponding to the entire home of a plurality of services before a specific service is selected. Specifically, the electronic device may receive the search keyword, and confirm that the received search keyword is a keyword related to one of the preset topics. When it is confirmed that the search keyword is a keyword related to one subject, the electronic device may provide a banner through a third page including the result of the search keyword. For example, when “morning” is received as a search keyword on the first page, a third page including a banner for providing an item recommendation service according to the topic “Breakfast” may be provided. An example of presentation of a banner via a third page is shown in FIGS. 10A-10C .

In operation 303, the electronic device may check a user input for the banner. The user input for the banner checked by the electronic device may include an input for selecting the banner. For example, the user input may include an input of clicking a banner displayed on the first page. An input of clicking a banner may correspond to an input of clicking an area in which the banner is implemented as an icon.

In an embodiment, when the server device 110 includes the electronic device 200 , the server device 110 receives a user input for a banner for providing an item recommendation service according to a topic from the user device 120 . can be checked Specifically, when the user device 120 receives the user input for the banner from the user and transmits information about the user input to the server device 110 , the server device 110 receives it and confirms the user input for the banner. can

In an embodiment, when the user device 120 includes the electronic device 200 , the user device 120 receives a user input for a banner for providing an item recommendation service according to a topic from the user, You can check user input for .

In operation 305, the electronic device may identify information about a plurality of categories corresponding to the subject and information about a list of items belonging to each of the plurality of categories based on a user input. In an embodiment, when the server device 110 includes the electronic device 200 , the server device 110 confirms a user input and corresponds to a topic stored in the memory 230 of the server device 110 . From the information on the plurality of categories and the information on the plurality of items belonging to each of the plurality of categories, information on the plurality of categories and information on the list of items belonging to each of the plurality of categories may be confirmed. The plurality of items belonging to each category may include a list of items belonging to each category. The stored information about a plurality of categories and information about a plurality of items belonging to each of the plurality of categories may be information received from another device or information directly generated by the server device 110 .

In an embodiment, when the user device 120 includes the electronic device 200 , the user device 120 provides information about a plurality of categories corresponding to a topic and each of the plurality of categories from the server device 110 . You can check information about the list of items to which it belongs. Specifically, the server device 110 may transmit information about a plurality of categories and information about a plurality of items belonging to each of the plurality of categories to the user device 120 , and the plurality of items belonging to each category are displayed in each category. It may include a list of items belonging to The user device 120 may check information about a plurality of categories and information about a list of items belonging to each of the plurality of categories from the information received from the server device 110 . Reception of information about a plurality of categories and information about a plurality of items belonging to each of the plurality of categories may be received by the user device 120 aperiodically or periodically by a user's request or even without such a request. In this case, the user device 120 may request the server device 110 to transmit information in order to receive information about a plurality of categories and information about a plurality of items belonging to each of the plurality of categories from the server device 110 . . If necessary, the user device 120 may store information on a plurality of categories and information on a plurality of items belonging to each of the plurality of categories in the memory 230 of the user device 120 . In this case, the user device 120 may check information about a plurality of categories and information about a list of items belonging to each of the plurality of categories from information stored in the memory 230 .

In an embodiment, the information about the plurality of categories may include identification information of each of the plurality of categories and information about the priority of each of the plurality of categories. The information on the list of items belonging to each of the plurality of categories may include GPPU (Gross Profit Per Unit) information of each item included in the list of items belonging to a specific category among the plurality of categories. The electronic device may check information about a plurality of categories corresponding to a subject and information about an item list related to a plurality of categories, and generate a database for providing a list of items based on the checked information. A database can be created to have the format of a table. An example of such a database is shown in FIG. 5 . 5 illustrates a database in the case where the subject is breakfast. Referring to FIG. 5 , a number 510 may indicate a number of each item in the list of items belonging to a specific category, and a category 520 may indicate a category to which the item belongs. A VI (supplier identifier, vendor ID) 530 may indicate a seller of an item, and a stock keeping unit (SKU) 540 may indicate an inventory management code of the item. The item name 550 may indicate a sales name of the item including the product name, weight, number, etc. of the item, and the importance 560 may indicate a preset importance level for the item.

In an embodiment, the electronic device may configure the database 500 such that the item list is sorted based on the identified priority information of each of the plurality of categories. For example, the electronic device may configure the database 500 so that the item list is sorted in descending order from the item list belonging to the category to which the highest priority is assigned. Here, the electronic device may add a value indicating a category to which each item belongs to each cell of the category 520 based on the identification information of each of the plurality of categories. In the example of FIG. 5 , a list of items belonging to the category “bread” to which the highest priority is assigned among a plurality of categories corresponding to the topic “Breakfast” is arranged in the uppermost row of the table, and the lowest priority is assigned A list of items belonging to the category "yogurt" may be placed in the lowest row of the table.

In an embodiment, the electronic device may configure the database 500 so that the items in the item list are sorted based on GPPU information of each item included in the item list belonging to each category. For example, in the list of items belonging to a specific category, the electronic device may configure the database 500 to sort items in descending order from the item having the highest GPPU value. In the example of FIG. 5, the item "AA Hoppan" having the highest GPPU value among the list of items belonging to the category "Bread" is disposed in the uppermost row of the corresponding item list, and the item "DD Honey Hotteok" having the lowest GPPU value "This item can be placed in the bottom row of the list. For the list of items belonging to the category "Yogurt", the item "EE Greek Yogurt" with the highest GPPU value is placed in the top row of the corresponding item list, and the item "HH Yogurt Crunchy Ball" with the lowest GPPU value is It may be arranged in the lowest row of the corresponding item list.

The priority of each of the plurality of categories may be determined based on at least one of a purchase conversion rate, GPPU, and ASP (average selling price) for each of the plurality of categories. An example of the data on which the priority of each of a plurality of categories is determined is shown in FIG. 6 . 6 illustrates data when the subject is breakfast. The data 600 may include an order 610 of each of a plurality of categories corresponding to the topic "Breakfast", wherein the value of each cell of the order 610 is arbitrarily assigned before the priority of the category is determined. It can be a number. Further, the data 600 may include values relating to the purchase conversion rate 630 , the GPPU 640 , and the ASP 650 of each of the plurality of categories 620 corresponding to the topic “Breakfast”. The electronic device may receive the priority of each of the plurality of categories determined by the service provider from another device, or may directly determine the priority of each of the plurality of categories. Specifically, as a category with a greater profit provided to the service provider, a higher priority may be assigned to the corresponding category. For example, a category with a high purchase conversion rate may be assigned a higher priority. In the example of FIG. 6 , the highest priority may be assigned to category 620 “Bread” having the highest purchase conversion rate 630 . A category with a higher GPPU may be assigned a higher priority. In the example of FIG. 6 , the highest priority may be assigned to the category 620 “rice cake” having the highest GPPU 640 . A category with a higher ASP may be assigned a higher priority. In the example of FIG. 6 , the highest priority may be assigned to category 620 “rice cake” having the highest ASP 650 . The priority of each of the plurality of categories may be determined based on two or more of a purchase conversion rate, GPPU, and ASP. For example, a higher priority may be assigned to a category having a higher value of a combination in which a weight is applied to two or more of the purchase conversion rate, GPPU, and ASP, respectively. Determining the priority of each of the plurality of categories may be based on criteria other than the purchase conversion rate 630 , the GPPU 640 , and the ASP 650 .

In an embodiment, the list of items belonging to each category may be selected from among a plurality of items belonging to each category. Specifically, the electronic device may identify first information about a plurality of items belonging to a specific category among a plurality of categories. In one embodiment, the first information about a plurality of items belonging to a specific category is GPPU-related information, GMV (Gross Merchandise Volume) related information, information about whether delivery is possible at a preset time, keyword search ranking related to It may include at least one of information and sub-category identification information. The item list may be selected as an item that can be delivered at a preset time in the order of the GMV value and the GPPU value of the first information in order to maximize the profit provided to the service provider. Selecting in the order of the GMV value and the GPPU value is to select the first item based on any one of the GMV value and the GPPU value, and select the second item based on the other one of the GMV value and the GPPU value may include For example, the top 50 items may be selected from among the plurality of items in the order of GMV, and the top 20 items may be selected from among the plurality of items in the order of the highest GPPU. Also, the items that can be delivered at a preset time may include items that can be delivered at dawn.

The item list may be selected from the first information by additionally considering at least one of keyword search ranking information and sub-category identification information. An example of data for this is shown in FIG. 7 . 7 illustrates data 700 when the subject is "Breakfast". In FIG. 7 , an order 710 may indicate an order of categories to be assigned based on a priority of each of a plurality of categories, and a feed title 720 relates to a title of a category to be displayed on a page provided by the service provider. information can be presented. In addition, the category 730 may indicate a category corresponding to one topic, the sub-category 740 may indicate a category of a lower layer subdivided into each category, and an internal ID 750 may indicate a sub-category. may indicate an identifier corresponding to . The query 760 may indicate information about a search keyword associated with each category and the number of searches thereof. Information on each item, such as GPPU-related information, GMV-related information, and information on whether delivery is possible at a preset time, is not shown in FIG. 7 for convenience of explanation. Specifically, based on the query 760, the electronic device checks information on keyword search rankings associated with each category, checks sub-category identification information of items sold through the checked search keyword, and identifies the checked sub-categories Among the items having information, a list of items that can be delivered at a preset time in the order of the GMV value and the GPPU value may be selected. For example, it is confirmed that the keywords "rice cake for breakfast" and "rice cake for breakfast" are ranked high with respect to the category 730 "rice cake", and a sub-category 740 of the item actually sold through a search for the keyword. may be "Beksulgi" and "Songpyeon". In this case, the list of items belonging to the category "rice cake" may be selected as items that can be delivered at a preset time in the order of the GMV value and the GPPU value from among the items belonging to the subcategories "Beksulgi" and "Songpyeon".

In an embodiment, in order to provide a personalized item list for a subject, the item list may be selected by additionally considering second information including information about at least one of a user's search and purchase history. When the electronic device identifies the first information about the plurality of items belonging to a specific category among the plurality of categories, the electronic device may include checking the first information and the second information. Also, when the electronic device selects an item list belonging to a specific category from among the plurality of items based on the first information of the plurality of items, the list of items belonging to a specific category from among the plurality of items based on the first information and the second information may include selecting

Specifically, for a specific category, a part of the item list is an item that can be delivered at a preset time in the order of the GMV value and the GPPU value from among the items having sub-category identification information of the item sold through keyword search of a plurality of users , and some other items may be selected as items that can be delivered at a preset time in the order of the GMV value and the GPPU value from among the items having sub-category identification information of the item purchased according to a specific user's search. For example, for the category "rice cake" corresponding to the topic "breakfast", subcategories of items sold through keyword searches of multiple users are "Beksulgi" and "Songpyeon", and items purchased by a specific user may be a sub-category of “injeolmi”. In this case, a part of the item list may be selected from all items belonging to "Beksulgi" and "Songpyeon", and the remaining part of the item list may be selected from items belonging to "Injeolmi". For a specific category, the GMV value and the GPPU value among all items having sub-category identification information of items sold through keyword searches of multiple users and items having sub-category identification information of items purchased according to a specific user's search. A list of items that can be delivered at a preset time in ascending order may be selected. For example, for the category "rice cake" corresponding to the topic "breakfast", subcategories of items sold through keyword searches of multiple users are "Beksulgi" and "Songpyeon", and items purchased by a specific user may be a sub-category of “injeolmi”. In this case, the item list may be selected from all items belonging to "Beksulgi", "Songpyeon" and "Injeolmi".

As described above, by recommending the item list reflecting the purchasing tendency of the specific user to the user, the user's satisfaction with the purchase of the item related to the specific subject may be increased.

Referring back to FIG. 3 , in operation 307 , the electronic device may provide a second page including a list of items belonging to each of a plurality of categories based on the checked information. In an embodiment, the second page may be a detail page providing a list of items in each of a plurality of categories corresponding to a topic after a user input for a banner for providing an item recommendation service according to a topic is confirmed . An example of a second page for providing a list of items is shown in FIGS. 11 and 12B . In FIG. 11 , when a user input is confirmed for the banner for the topic "Breakfast", a list of items in each of a plurality of categories such as "bread" 1120, "yogurt" 1130, and "cereal" 1140 is displayed. A second page to display may be provided. In FIG. 13 , when the user input is confirmed for the banner for the topic "diet", a list of items in each of a plurality of categories, such as "salad" 1230, "protein" 1240, and "low calorie snack" (1250) A second page to display may be provided.

In an embodiment, the second page may include a plurality of areas corresponding to each of a plurality of categories and including a list of items belonging to each of the plurality of categories. In order to provide the item list for each category, the electronic device may provide a second page including a plurality of areas arranged based on information on the priority of each of the plurality of categories. The plurality of regions may be arranged in a vertical direction on the second page, and may be arranged such that a region corresponding to a category to which a higher priority is assigned is located in a relatively upper region of the second page. Specifically, for N categories corresponding to a topic, the first area corresponding to the first category to which the highest priority is assigned may be located at the top of the second page, and the first area to which the lowest priority is assigned may be located at the top of the second page. The N-th area corresponding to the N-th category may be located at the bottom of the second page.

In one embodiment, the electronic device provides a GPPU of each item included in the item list belonging to a specific category in order to provide a list of items belonging to a specific category in an area corresponding to a specific category included in a plurality of areas included in the second page. You can provide an area containing a list of items sorted based on information. The list of items belonging to a specific category may be arranged based on GPPU information of each item in a horizontal direction in an area corresponding to the specific category. For example, in order to induce the purchase of an item that is of greater benefit to the service provider, an item having a higher GPPU value in an area corresponding to a specific category may be arranged relatively to the left.

Through the above item recommendation method, the present disclosure induces the user's interest by providing a banner on a specific topic and recommends a list of items belonging to each of various categories related to the specific topic to the user, thereby making it possible to purchase items related to a specific topic. user convenience can be improved. Further, according to the present disclosure, the sales profit of the service provider can be increased by allowing the user to purchase more items.

8 is a schematic flowchart of item list management according to an embodiment of the present disclosure. The item list management method shown in FIG. 8 provides an item list including only items that can be delivered at a preset delivery time by periodically checking whether information on the delivery time available for the selected item list has changed. can do.

Referring to FIG. 8 , in step 801 , the electronic device (eg, the electronic device 200 of FIG. 2 ) may check first information of each item included in the list of items belonging to the first category every preset period. Specifically, as described with reference to FIG. 3 , the electronic device may select a list of items belonging to each category to enable delivery at a preset time based on first information about a plurality of items belonging to each category. Even after such selection is performed, the electronic device may periodically check the first information of each item included in the list of items belonging to each selected category. For example, referring to FIG. 5 , which is an exemplary diagram of the list of items selected as described above, after the list of items belonging to the category “Bread” is selected for the topic “Breakfast”, the item “AA Hoppan” included in the list of items The first information may be periodically checked for each of " to "DD Honey Hotteok".

In operation 803, the electronic device may check whether an item that cannot be delivered at a preset delivery time exists in the list of items belonging to each category. Specifically, the electronic device may check whether an item that cannot be delivered at a preset time exists based on information on whether delivery is possible at a preset time included in the first information of each item. Referring to FIG. 5 , it will be checked whether a change in information on whether delivery is possible at a preset time occurs for each of the items "AA Hopang" to "DD Honey Hotteok" included in the list of items belonging to the category "Bread". can

When it is confirmed that there is no item that cannot be delivered at a preset delivery time in the list of items belonging to each category, in step 805 , the electronic device may determine to maintain the list of items belonging to each category. For example, if it is confirmed that all of the item lists "AA Hoppang" to "DD Honey Hotteok" belonging to the category "Bread" can be delivered at a preset time, the item list "AA Hopang" to "DD Honey Hotteok" will be maintained. can

When it is confirmed that there is an item that cannot be delivered at a preset delivery time from the list of items belonging to each category, in step 807, the electronic device selects the list of items belonging to the first category again from among the plurality of items belonging to the first category can Specifically, when the list of items belonging to a specific category includes an item that cannot be delivered at a preset delivery time, the electronic device enables delivery at a preset time based on first information about a plurality of items belonging to the specific category You can select a list of items belonging to a specific category to do so. For example, when it is confirmed that "AA hoppan" cannot be delivered at a preset time in the list of items belonging to the category "Bread", based on the first information of a plurality of items belonging to the category "Bread", the category "Bread" A list of items belonging to may be selected again. Selecting the item list again may include discarding an item that cannot be delivered at a preset time from the item list belonging to a specific category, and selecting only an item to replace the discarded item. Reselecting the item list may include discarding all the item lists belonging to the specific category and reselecting the item list belonging to the specific category based on first information about a plurality of items belonging to the specific category.

As described above, by continuously managing all items included in the item list belonging to each category to be delivered at a specific delivery time, the purchased item can be delivered to the user quickly.

9 is an exemplary diagram of a first page on which a banner for item recommendation is displayed according to an embodiment of the present disclosure. The first page 900 may be the first page provided in step 301 of FIG. 3 .

The electronic device (eg, the electronic device 200 of FIG. 2 ) may provide a first page corresponding to an entire home of a specific service among a plurality of services provided by a service provider. The electronic device may provide a banner for providing an item recommendation service according to a topic to a specific area on the first page. Referring to FIG. 9 , the electronic device may provide a first page 900 corresponding to an entire home of a fresh food purchase service among a plurality of services provided by a service provider. The electronic device may provide an area 910 corresponding to a banner for providing an item recommendation service according to the topic "Breakfast" in the lower area of the first page 900 . The content of the specific service and the location of the area corresponding to the banner on the first page are not limited to the example of FIG. 9 .

10A to 10C are exemplary diagrams of a third page on which a banner for item recommendation is displayed according to an embodiment of the present disclosure. The electronic device (eg, the electronic device 200 of FIG. 2 ) provides a banner for providing an item recommendation service according to a topic in a specific area on a third page corresponding to a page for providing a search result according to a search keyword can do.

Referring to FIG. 10A , the electronic device displays a third page 1000 indicating a search result according to the search keyword “morning” input from a page corresponding to an entire home related to a fresh food purchase service, which is a specific service among a plurality of services. can provide The electronic device confirms that the input search keyword “morning” is a keyword related to the topic “breakfast”, and in the third page 1000 , an area corresponding to a banner for providing an item recommendation service according to the topic “breakfast” 1020) can be provided. The area 1020 corresponding to the banner may be provided at the top of the third page 1000 , except for the area 1010 corresponding to the search window.

Referring to FIG. 10B , the electronic device may provide a third page 1030 indicating a search result according to the search keyword “morning” input in a page corresponding to an entire home for a plurality of services. The electronic device confirms that the input search keyword “morning” is a keyword related to the topic “breakfast”, and in the third page 1030 , an area corresponding to a banner for providing an item recommendation service according to the topic “breakfast” 1050) can be provided. The area 1050 corresponding to the banner may be provided at the top of the third page 1030 , except for the area 1040 corresponding to the search window.

Referring to FIG. 10C , the electronic device may provide a third page 1060 representing a search result according to the search keyword “bread” input in a page corresponding to the entire home for a plurality of services. The electronic device confirms that the input search keyword “bread” is a keyword related to the category “bread” among a plurality of categories corresponding to the topic “breakfast,” and recommends an item according to the topic “breakfast” on the third page 1060 . An area 1080 corresponding to a banner for providing a service may be provided. The area 1080 corresponding to the banner may be provided in the middle part of the third page 1060 , except for the area 1070 corresponding to the search window. The contents of the specific service, the input search keyword, and the location of the area corresponding to the banner on the third page are not limited to the examples of FIGS. 10A to 10C .

11 is an exemplary diagram of a second page on which a list of items is provided according to an embodiment of the present disclosure. The second page 1100 may be the second page provided in step 307 of FIG. 3 .

The electronic device (eg, the electronic device 200 of FIG. 2 ) includes an area 1110 in which a subject is displayed, a first area 1120 corresponding to the first category, a second area 1130 corresponding to the second category, and a second area 1110 corresponding to the second category. A second page including a third area 1140 corresponding to three categories may be provided. The first area 1120 to the third area 1140 may be vertically aligned on the second page 1100 . The user may check a list of items included in an area corresponding to each of a plurality of vertical categories on the second page 1100 by using an input such as a scroll. A plurality of regions corresponding to each of a plurality of categories including the first region 1120 to the third region 1140 may be arranged in descending order from the category having the highest priority. In FIG. 11 , among a plurality of categories corresponding to the topic “Breakfast,” the category “Bread” has the highest priority, so it may be disposed at the top of the second page 1100 . In each of the plurality of areas including the first area 1120 to the third area 1140 , the item list may be arranged in a horizontal direction. The user may check information on the item list belonging to each category connected in the horizontal direction on the second page 1100 by using an input such as scroll. The item list may be sorted from left to right in descending order from the item having the highest GPPU value in the area corresponding to each category. In FIG. 11 , in the case of category “bread”, the item “HH baguette bread” having the highest GPPU value is disposed on the leftmost side of the first area 1120, and the item “II morning roll” having the second highest GPPU value is It may be placed immediately to the right of "HH Baguette Bread".

12A is another exemplary diagram of a first page on which a banner for item recommendation is displayed according to an embodiment of the present disclosure. The electronic device (eg, the electronic device 200 of FIG. 2 ) may provide the first page 1200 corresponding to the entire home of the fresh food purchase service among a plurality of services provided by the service provider. The electronic device may provide an area 1210 corresponding to a banner for providing an item recommendation service according to the topic "diet" in the lower area of the first page 1200 . The content of the specific service and the location of the area corresponding to the banner on the first page are not limited to the example of FIG. 12A .

12B is another exemplary diagram of a second page on which a list of items is provided according to an embodiment of the present disclosure.

As the electronic device (eg, the electronic device 200 of FIG. 2 ) confirms the user input for the area 1210 corresponding to the banner in FIG. 12A , the second page ( 1220) can be provided. The second page 1220 shows a first region 1230 corresponding to the category “salad”, a second region 1240 corresponding to the category “protein”, and a third region 1250 corresponding to the category “low calorie snack”. A plurality of regions may be included. The plurality of regions corresponding to each of the plurality of categories may be arranged in descending order from the category having the highest priority. In FIG. 12B , among a plurality of categories corresponding to the topic “diet”, the category “salad” has the highest priority, so it may be disposed at the top of the second page 1220 . In each of the plurality of areas including the first area 1230 to the third area 1250 , the item list may be arranged in a horizontal direction. The item list may be sorted from left to right in descending order from the item having the highest GPPU value in the area corresponding to each category. In this case, in the first area 1120, the item "QQ sweet pumpkin salad" having the highest GPPU value among the list of items belonging to the category "salad" may be disposed on the leftmost side.

13 is another exemplary diagram of a first page on which a banner for item recommendation is displayed according to an embodiment of the present disclosure.

The electronic device (eg, the electronic device 200 of FIG. 2 ) may provide a first page corresponding to an entire home of a specific service among a plurality of services provided by a service provider. The electronic device may provide a plurality of banners respectively corresponding to a plurality of subjects in a specific area on the first page. Referring to FIG. 13 , the electronic device may provide a first page 1300 corresponding to an entire home of a fresh food purchase service among a plurality of services provided by a service provider. The electronic device may provide an area 1310 for providing a banner corresponding to each of a plurality of areas including the topics "breakfast" and "diet" in the lower area of the first page 1300 . The electronic device may provide a second screen including a list of items belonging to each of a plurality of categories corresponding to the selected subject by confirming a user input for any one of a plurality of banners included in the area 1310 . The content of the specific service and the location of the area corresponding to the banner on the first page are not limited to the example of FIG. 13 .

On the other hand, in the present specification and drawings, preferred embodiments of the present invention have been disclosed, and although specific terms are used, these are only used in a general sense to easily explain the technical content of the present invention and help the understanding of the present invention, It is not intended to limit the scope of the invention. It will be apparent to those of ordinary skill in the art to which the present invention pertains that other modifications based on the technical spirit of the present invention can be implemented in addition to the embodiments disclosed herein.

The electronic device or terminal according to the above-described embodiments includes a processor, a memory for storing and executing program data, a permanent storage such as a disk drive, a communication port for communicating with an external device, a touch panel, and a key (key). ), user interface devices such as buttons, and the like. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (eg, read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optically readable medium (eg, CD-ROM). ) and DVD (Digital Versatile Disc)). The computer-readable recording medium is distributed among network-connected computer systems, so that the computer-readable code can be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed on a processor.

This embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented in any number of hardware and/or software configurations that perform specific functions. For example, an embodiment may be an integrated circuit configuration, such as memory, processing, logic, look-up table, etc., capable of executing various functions by the control of one or more microprocessors or other control devices. can be hired Similar to how components may be implemented as software programming or software components, this embodiment includes various algorithms implemented in a combination of data structures, processes, routines or other programming constructs, including C, C++, Java ( Java), assembler, etc. may be implemented in a programming or scripting language. Functional aspects may be implemented in an algorithm running on one or more processors. In addition, the present embodiment may employ the prior art for electronic environment setting, signal processing, and/or data processing. Terms such as “mechanism”, “element”, “means” and “configuration” may be used broadly and are not limited to mechanical and physical configurations. The term may include the meaning of a series of routines of software in connection with a processor or the like.

The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims to be described later.

Claims (12)

A method for recommending an item in an electronic device, the method comprising:
providing a first page including a banner for providing an item recommendation service according to a topic;
confirming a user input for the banner;
checking information about a plurality of categories corresponding to the subject and a list of items belonging to each of the plurality of categories based on the user input; and
based on the identified information, providing a second page including a list of items belonging to each of the plurality of categories;
The information on the plurality of categories includes identification information of each of the plurality of categories and information on the priority of each of the plurality of categories,
The second page includes a plurality of areas corresponding to each of the plurality of categories and including a list of items belonging to each of the plurality of categories;
Providing the second page comprises:
and providing a second page including the plurality of regions sorted based on the information on the priority. delete According to claim 1,
The priority of each of the plurality of categories is determined based on at least one of a purchase conversion rate, Gross Profit Per Unit (GPPU), and Average Selling Price (ASP) for each of the plurality of categories, item recommendation method. According to claim 1,
The information on the item list includes GPPU information of each item included in the first item list belonging to the first category among the plurality of categories,
the second page includes a first area corresponding to a first category among the plurality of categories and including a list of items belonging to the first category;
Providing the second page comprises:
Including the step of providing a first area including a first item list sorted based on the GPPU information of each item, the item recommendation method. According to claim 1,
Providing the first page including the banner comprises:
A method for recommending an item, comprising providing the banner during an orderable time set to enable delivery at a preset delivery time. According to claim 1,
receiving search keywords;
confirming that the received search keyword is a keyword associated with the subject; and
The method further comprising the step of providing the banner through a third page including the search result of the search keyword, the item recommendation method. According to claim 1,
The step of confirming the information about the plurality of categories and the information about the list of items,
checking first information about a plurality of items belonging to a first category among the plurality of categories; and
selecting an item list belonging to the first category from among the plurality of items based on first information of the plurality of items;
The first information includes at least one of GPPU-related information, Gross Merchandise Volume (GMV)-related information, information about whether delivery is possible at a preset time, information about keyword search ranking, and sub-category identification information, Item Recommended way. 8. The method of claim 7,
The step of checking first information about a plurality of items belonging to a first category among the plurality of categories includes:
checking first information and second information about a plurality of items belonging to the first category;
The step of selecting an item list belonging to the first category from among the plurality of items based on the first information of the plurality of items includes:
selecting an item list belonging to the first category from among the plurality of items based on the first information and the second information,
The second information includes information about at least one of a user's search and purchase history, the item recommendation method. 8. The method of claim 7,
The step of confirming the information about the plurality of categories and the information about the list of items,
checking first information of each item included in an item list belonging to the selected first category every preset period;
checking whether an item that cannot be delivered at the preset time exists based on information on whether delivery is possible at a preset time included in the first information of each item; and
When there is an item that cannot be delivered at the preset time, based on the first information of the plurality of items, the method further comprising the step of re-selecting an item list belonging to the first category from among the plurality of items. Recommended way. According to claim 1,
Providing the first page comprises:
selecting a first topic from among a plurality of topics based on at least one of a user's search history and purchase history; and
and providing a first page including a banner corresponding to the selected topic. An electronic device for providing an item recommendation service, comprising:
processor; and
at least one program including a memory stored therein;
The processor executes the at least one program by:
To provide a first page including a banner for providing an item recommendation service according to a topic,
verify user input for the banner;
based on the user input, check information on a plurality of categories corresponding to the subject and information on a list of items belonging to each of the plurality of categories;
Based on the identified information, providing a second page including a list of items belonging to each of the plurality of categories,
The information on the plurality of categories includes identification information of each of the plurality of categories and information on the priority of each of the plurality of categories,
The second page includes a plurality of areas corresponding to each of the plurality of categories and including a list of items belonging to each of the plurality of categories;
the processor executes the at least one program to provide the second page,
and providing a second page including the plurality of regions arranged based on the information on the priority. A non-transitory computer-readable storage medium comprising:
A medium configured to store computer readable instructions, comprising:
The computer readable instructions, when executed by a processor, cause the processor to perform the method of claim 1, a non-transitory computer readable storage medium.

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