KR20210001491A - System and method for researching price by consumer participation - Google Patents

Abstract

The present invention relates to a consumer-participation-type price research system and a method thereof and, more specifically, to a consumer-participation-type price research system capable of enabling general consumers to play a leading role in building an objective price investigation ecosystem by conveniently participating in a product price investigation platform, and a method thereof. To achieve the purpose, the price research system includes: a consumer terminal for transmitting a product information photography image including a price; and a product price analysis server extracting price data from the product information photography image transmitted from the consumer terminal, collecting and making the price data into big data, classifying the price-based product information by at least one among position, time, item, kind, weight, volume, brand and grade, and recommending a product with the lowest price, which is within a predetermined range based on position information of the consumer terminal, to the consumer terminal from the classified product information.

Description

Consumer participatory price research system and method {SYSTEM AND METHOD FOR RESEARCHING PRICE BY CONSUMER PARTICIPATION}

The present invention relates to a price research system and method, and more specifically, to allow general consumers to conveniently participate in a product price research platform, thereby establishing an objective price research ecosystem as consumers lead the formation of price information or consumer prices. It relates to a consumer participatory price research system and method.

In general, consumer price surveys are conducted monthly by survey staff at the National Statistical Office by visiting about 25,000 retail stores nationwide, such as department stores, hypermarkets, and traditional markets, selected as samples, or collecting price data through telephone surveys. Adopts the “sample survey” method, and because surveying the prices of representative items for all retail stores requires a lot of budget and manpower, it is possible to examine the overall price flow with only a few price surveys by selecting an appropriate sample. It adopts the standard "sampling survey" method.

As of 2015, the consumer price survey was conducted in 38 cities across the country, including Seoul, Busan, Daegu, and Gwangju, taking into account the size of the population and commercial districts, and within the city, a certain number of retail stores were selected mainly for retail stores where people mainly go. Meanwhile, prices for petroleum products such as gasoline, diesel, kerosene, and LPG for automobiles are collectively collected from the Korea Petroleum Corporation rather than through individual retail stores.

In addition, the method of surveying product and service charges by retail business type is conducted by investigators such as research firms and statistical offices directly visiting retail stores, and by employees engaged in retail business such as Korea National Oil Corporation and Korea Consumer Agency, self-entering survey (information collecting agency There is a system input or wired/wireless notification) method, and the survey period includes regular and one-time surveys such as weekly or monthly, where the research company is investigating the display and selling prices of food manufacturers' own products, and government offices (central government and subsidiaries Institutions and municipalities) perform services such as consumer price surveys.

As described above, since the existing consumer price survey is conducted through a sample survey, there is inevitably a statistical error, and the reliability of the sample survey method is low due to the discrepancy between the actual price experienced by the consumer and the price obtained through the sample survey. There is this.

In addition, considering that most of the patterns consumed by consumers in their daily life are mainly located near residential areas or workplaces, the price information according to the sample survey method is largely different from the prices of the commercial districts around the consumer and is sometimes meaningless. There is a need to prepare a plan to guide the price information that can be convinced with objective price information and that is useful for living in everyday life.

On the one hand, when investigating consumer price information, it is possible to check the status of startups, suspensions, and closures of self-employed persons such as small business owners. Given the fact that the survival rate is being researched, it is necessary to consider a method that can simultaneously investigate the actual situation of self-employed persons as well as consumer prices.

Korean Patent Application Publication No. 10-2002-0004085 Korean Patent Application Publication No. 10-2003-0010953

The present invention was conceived to solve the problems of the prior art, and as general consumers can easily participate in the product price survey platform, consumers can directly create price information or consumer price information to create an objective price survey ecosystem. Its purpose is to provide a consumer participatory price research system and method.

In order to achieve the above object, the present invention includes a consumer terminal for transmitting a photographed image of product information including a price; After extracting price data from the product information photographed image transmitted by the consumer terminal, collecting and converting it into big data, product information based on price is at least one of location, time, item, variety, weight, volume, brand, and grade. And a product price analysis server for recommending the lowest price product within a certain range based on the location information of the consumer terminal from the classified product information to the corresponding consumer terminal.

Here, the consumer terminal has at least any one or more of an OCR (Optical Character Reader) function for extracting text from the product information photographed image and an AI-based image analysis function, and an OCR function or AI-based image analysis function from the product information photographed image It characterized in that it comprises a data change prohibition module for preventing arbitrary modification of the data extracted through.

In addition, the product price analysis server uses a product recommendation module for recommending the lowest product through an open source product recommendation AI using the classified product information, and the location where the lowest product is recommended in connection with a conventional electronic commercial map to a consumer terminal. It characterized in that it comprises a product sales location guide module for guiding.

In addition, the product price analysis server includes an event management module for providing event benefits to a consumer terminal that transmits a product information photographed image, and the event management module is a consumer terminal according to the number of times the product information photographed image is transmitted. It is characterized in that at least one or more of an event for accumulating points for product purchase, an event for rewarding excellent information providers, and an event for winning a prize can be performed.

In addition, the product price analysis server recommends the lowest price product in the form of a push message, and provides a push message sending module to guide the movement route to the lowest price product seller in real time by linking with the product seller guidance module according to the request of the consumer terminal. And a vendor terminal for transmitting product information according to a discount of the product vendor to the product price analysis server.

In addition, the product price analysis server includes a product purchase support module that enables the consumer terminal to purchase the lowest price product recommended by the consumer terminal online in connection with the vendor terminal, and an advertisement for receiving advertisement content from the advertising requester terminal and transmitting it to the consumer terminal. It characterized in that it comprises a proxy module and a consignment service management module for returning consumer preference information including a price for each product analyzed according to the classified product information in response to a price survey consignment request transmitted from the consignment company terminal.

In addition, the product price analysis server includes a vendor establishment & closure business information collection module for collecting at least any one or more of the establishment, closure, and closure of the vendor from the consumer terminal, and the price of each product within a specific region at the request of a third-party terminal. A paid information providing module for providing at least any one or more of the sales company's start-up, business closure, and business closure information for a fee, and free of charge for providing at least one or more of the sales business’s event, business start-up, business closure and business closure information to consumer terminals for free It characterized in that it comprises an information providing module.

On the other hand, the present invention includes a product information transmission step of transmitting, by the consumer terminal, primary product information data extracted from a product information photographed image including a price and a product information photographed image to a product price analysis server; After the second product information data is extracted from the product information photographed image received by the product price analysis server and the first product information data is verified, the product information based on price is stored in the location, time, item, variety, weight, A product information classification step of classifying at least one or more of volume, brand, and grade; A low price product recommendation step in which the product price analysis server recommends the lowest price product within a certain range based on the location information of the consumer terminal from the classified product information and a photographed image of the corresponding product information to the consumer terminal; It characterized in that it comprises a product sales location guidance step for guiding the location of the recommended lowest product sales point to the consumer terminal.

The consumer-participating price research system and method according to the present invention as described above can induce active participation of general consumers on the product price research platform, so that the consumer can lead the creation of price information or consumer price to establish an objective price research ecosystem. .

In addition, by guiding the location information of the lowest price product and the lowest product sales location based on the location of the consumer, it is possible to easily obtain useful information for the consumer to purchase the actual product in daily life.

1 is a diagram schematically showing a consumer participation type price research system according to the present invention
2 is a view showing the main components of the product price analysis server in the consumer participation type price research system according to the present invention
3 is a flow chart showing a consumer participation type price research method according to the present invention

The terms or words used in this specification and claims should not be construed as being limited to their usual or dictionary meanings, and the inventor may appropriately define the concept of terms in order to describe his own invention in the best way. It should be interpreted as a meaning and concept consistent with the technical idea of the present invention based on the principle that there is.

Accordingly, the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all the technical ideas of the present invention, so that they can be replaced at the time of application It should be understood that there may be various equivalents and variations.

Hereinafter, a consumer participatory price research system and method according to the present invention will be described with reference to the drawings.

1 is a diagram schematically showing a consumer participation type price research system according to the present invention.

The consumer participatory price research system according to the present invention basically includes a consumer terminal and a product price analysis server.

More specifically, the present invention provides a consumer terminal for transmitting a photographed image of product information including a price, and a product based on price after extracting and collecting price data from the photographed image of the product information transmitted by the consumer terminal and converting it into big data. Classify information by location, time, item, variety, weight, volume, brand, and grade, and analyze product prices to recommend the lowest product within a certain range based on the location information of the consumer terminal from the classified product information. It includes a server.

In the case of the consumer terminal, it is to access the product price analysis server on the online network to transmit product information photographed images, GPS-based location information, or to receive the lowest price product and the location of the lowest price product seller. Such consumer terminals include tablets, netbooks, and It should be interpreted as including various communication means such as PDA (personal digital assistant), PMP (portable multimedia player), smart phone, wearable smart device, etc., to execute various functions provided by the product price analysis server or to be linked with the server. Software, applications, and the like may be provided.

The product price analysis server may be constructed to serve as a kind of database server, web server, and mobile server. For example, the processed result is displayed on a web page through an online network, or necessary input data can be transmitted through the web page. In this case, the webpage should be interpreted as including software for performing specific tasks such as web applications in addition to simple text, images, sound, and video, and applications installed on desktops, laptops, smartphones, tablet PCs, etc. It can also be built to provide an interface with.

In addition, the online network referred to in the present invention may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable Internet, and the TCP/IP protocol and various services existing in the upper layer, that is, HTTP (Hyper Text Transfer). Protocol), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), Simple Mail Transfer Protocol (SMTP), etc.It can mean a global open computer network structure, and is not limited to these examples, but in various forms. It refers to a data communication network that can transmit and receive data in a comprehensive manner.

Here, the consumer terminal may have an OCR (Optical Character Reader) function for extracting text from the product information photographed image, an AI-based image analysis function, etc. In the case of the OCR function, a price, a location, and a location that can be used as product information Text is extracted from the type shape displayed on the image taken by the consumer for various information such as time, item, variety, weight, volume, brand, and grade.In the case of AI-based image analysis, the recently announced Naver Lens, Products are classified according to the analyzed information by analyzing product shapes and texts from images through an image analysis algorithm based on an open source such as Google Lens.

In addition, the consumer terminal may include a data change prohibition module for preventing arbitrary modification of data extracted through an OCR function or an AI-based image analysis function from the product information captured image.

For reference, the product price analysis server may directly analyze the product information captured image transmitted by the consumer terminal through the OCR function, AI-based image analysis function, etc., or the product price analysis server analyzes the information analyzed by the consumer terminal. It may be compared with that, and in some cases, a method of reducing the load on the product price analysis server may be considered by adopting the information analyzed by the consumer terminal as it is.

2 is a view showing the main components of a product price analysis server in the consumer participation type price research system according to the present invention.

Hereinafter, specific matters related to the product price analysis server will be described.

<Main components, functions and effects of commodity price analysis server>

* Product classification module

-Product-related price, location (product sales location), time (transmission time of product information shooting image), item, variety, weight, volume, brand, rating, distribution, or distribution by extracting text from product information captured image or AI-based image analysis Classification of deadlines, manufacturing dates, etc.

-As for the category, any item that can classify the product through image analysis can be used.

-Examples of product information shot images include product information on store shelves with offline prices, menu boards, purchase receipts, and product information with online prices.

-Examples of price survey companies include marts, traditional markets, department stores, online shopping malls, gas stations, jjimjilbangs, catering companies, gyms, clothing stores, and currency exchange offices. Can

* Data management module

-After analyzing the product information photographed image transmitted by the consumer terminal to the product information photographing image, product information classified by category is stored and managed to convert it into big data without being restricted by content such as videos, photos, and texts.

-It can be built into big data by collecting consumer prices by industry nationwide.

* Product search module

-Provides a function for consumers to directly search for products by item based on the classified items of classified products

-Even if it is not the lowest price, it can help to check whether there are cheaper products based on the same product around consumers.

* Product recommendation module

-Recommend the lowest priced product through product recommendation AI by open source for classified product information

-For example, if you use open sources such as'Deep Scalable Sparse Tensor Network Engine (DSSTNE)', a product recommendation artificial intelligence recently released by Amazon, you can reduce costs as there is no need to develop AI.

* Product sales information module

-In connection with the conventional electronic commercial map, the location where the cheapest product is recommended is guided to the consumer terminal

-If the address of the seller is recorded in the product information photographed image, the product classification module can recognize the seller address, so that the recognized address is guided to the consumer terminal, or the consumer terminal sends the product information photographed image to the product price analysis server. By receiving GPS coordinates of the consumer's terminal at the moment of transmission, it can be regarded as a seller of goods.

-Equipped with a navigation function, it is also possible to guide the movement route to the lowest priced product seller in real time at the request of a consumer terminal.

* Event management module

-Event benefits are provided to consumer terminals that transmit product information shot images

-Depending on the number of times the product information shot image is transmitted, an event to accumulate points for product purchase for a consumer terminal, an event to reward excellent information providers, and a prize winning event can be held.

-For example, the accumulated points can be exchanged for mobile vouchers or used to purchase products in lieu of cash, and the winners by rewarding products or submitting prize events to consumers who have transmitted product information shot images more than a certain number of times. Various events such as giving various benefits to people

-It can help to create a consumer-led price survey ecosystem by encouraging active participation of consumers.

* Consumer preference analysis module

-In the process of analyzing the product information photographed image, it analyzes whether the product items transmitted by individual consumers are the same, and the number of images transmitted for the same product item within a certain period of time.

-For example, if a consumer transmits the same product item image more than a certain number of times within a certain period, the product is judged to be preferred by the consumer.

-It can be used to recommend the lowest price product for each product that each consumer prefers rather than recommending the lowest price product randomly.

* Push message sending module

-Recommends the lowest price product in the form of a push message, and provides real-time guidance on the route to the lowest price product seller by linking with the product sales location guidance module at the request of the consumer terminal.

-Based on the location of the consumer's terminal, if there is the lowest priced product within a certain range of the consumer, this situation can be informed by a push message.

-In connection with the consumer preference analysis module, if the lowest price product of the product that the consumer prefers exists within a certain range of the consumer, it can also be notified by a push message.

* Product purchase support module

-The lowest price product recommended by the consumer terminal can be purchased online by linking with the vendor terminal

-If the retailer's terminal is equipped with an online shopping mall function, it is possible to support consumers to purchase the lowest price product through a simple link. Otherwise, a method of relaying the seller and delivery destination from payment to delivery can also be applied by directly receiving a consumer order request.

* Advertising agency module

-Receives advertisement content from the terminal of the advertisement requesting company and transmits it to the consumer terminal

-As operating funds are essential in order to allow consumers to use the services provided by the product price analysis server for free or to provide event benefits, an advertisement that guides the advertisement requested by the advertisement requester to the consumer terminal as a way to prepare this Managing agency services

-Depending on the amount of advertising content such as text, images, videos, etc., the amount paid by the advertising requester as an operating fee of the product price analysis server may be differentiated.

* Consignment service management module

-In response to the request for price survey consignment sent from the consignment company's terminal, it returns consumer preference information including the price of each product analyzed according to the classified product information.

-The food manufacturing industry, wholesale and retail distributors, government offices, etc. can entrust price investigations to enable consignment services and consulting projects related to price investigations.

-Analyzes consumer trends through big data of product information including prices and provides them to consignment companies and institutions.

* Vendor start-up & closure business information collection module

-Collects information such as business start-up, closure, and closure of business from the consumer terminal

-It is possible to easily receive feedback from the self-employed business owners, along with price information through consumers while promoting accurate price information, and places that require information on business start-ups, closures, and business closures of self-employed persons (e.g., government , Local governments, employment-related organizations, etc.)

* Paid information providing module

-At the request of a third-party terminal, the price of each product in a specific region and information on business start-up, closure, and closure of business are provided for a fee.

-Third-party terminals include those operated by governments, local governments, employment-related organizations, etc. that require information on starting/closing/closing business of self-employed persons. If there is a place, it is possible to provide it for a fee.

* Free information providing module

-Provides free of charge information on events, startups, business closures, and business closures from vendors

-For example, it is possible for the consumer to check the status of a new retail store being established or an event in progress in the new retail store within a certain range based on the location of the consumer's terminal, that is, the consumer's life radius, or the consumer purchasing a product in the past. It can be used to let you know the situation where the old vendor is closed/closed.

In addition, the present invention further includes a vendor terminal for transmitting product information according to the discount of the product vendor to the product price analysis server, and actively uploads product information on the situation in which business operators are discounted or events to the product price analysis server. By letting consumers check, you can promote your own retailer.

3 is a flowchart illustrating a consumer participation type price research method according to the present invention.

Meanwhile, the consumer-participating price research method according to the present invention basically includes a product information transmission step, a product information classification step, a lowest price product recommendation step, and a product seller guide step.

More specifically, the present invention provides a product information transmission step in which the consumer terminal transmits the product information photographed image including the price and the primary product information data extracted from the product information photographed image to the product price analysis server, and the product price analysis server receives After extracting the secondary product information data from the product information shot image and verifying the primary product information data, product information based on price is classified into location, time, item, variety, weight, volume, brand, and grade. The product information classification step to perform, the lowest product recommendation step in which the product price analysis server recommends the lowest product within a certain range based on the location information of the consumer terminal from the classified product information to the consumer terminal, and the recommended lowest price. It includes a product sales location guide step for guiding the location of the product sales location to the consumer terminal.

According to the process of the present invention as described above, after the consumer transmits the first product information data extracted through OCR, image analysis, etc. to the product price analysis server, the image simply captured at the product sales site. Among the products classified through the process of comparing and verifying the product information data, the consumer can receive the lowest price product around him, the product information photographed image to prove the fact of the product price, and the location of the product seller. In addition to being able to easily acquire more reliable and useful information for purchasing products, it is possible to establish an objective price survey ecosystem that consumers can experience as the price of goods transmitted by consumers can be surveyed across the country. .

In the description of the present invention with reference to the accompanying drawings above, a specific shape and direction have been mainly described, but the present invention can be variously modified and changed by those skilled in the art, and such modifications and changes are included in the scope of the present invention. Should be interpreted as.

Claims (16)

A consumer terminal for transmitting a photographed image of product information including a price;
After extracting price data from the product information photographed image transmitted by the consumer terminal, collecting and converting it into big data, product information based on price is at least one of location, time, item, variety, weight, volume, brand, and grade. A consumer participation type price research system comprising: a product price analysis server for recommending the lowest price product within a certain range based on the location information of the consumer terminal from the classified product information to the corresponding consumer terminal.
The method according to claim 1,
The consumer terminal is a consumer participation type price research system, characterized in that it has at least one or more of an OCR (Optical Character Reader) function for extracting text from the product information photographed image and an AI-based image analysis function.
The method according to claim 2,
Wherein the consumer terminal includes a data change prohibition module for preventing arbitrary modification of data extracted through an OCR function or an AI-based image analysis function from the product information captured image.
The method according to claim 1,
The product price analysis server comprises a product recommendation module for recommending the lowest product through an open source product recommendation AI for classified product information.
The method according to claim 1,
The product price analysis server is a consumer participation type price research system, characterized in that it comprises a product sales location guide module for guiding to a consumer terminal a location where the lowest product is recommended in connection with a conventional electronic commercial map.
The method according to claim 1,
The product price analysis server includes an event management module for providing event benefits to consumer terminals that transmit product information photographed images.
The method of claim 6,
The event management module enables at least one of an event for accumulating points for product purchase for a consumer terminal, an event for rewarding excellent information providers, and an event for winning a prize according to the number of times the product information photographed image is transmitted. A consumer participatory price research system characterized by.
The method according to claim 1,
The product price analysis server is provided with a push message sending module for recommending the lowest product in the form of a push message and for guiding the movement route to the lowest product sales place in real time in connection with the product sales location guide module according to the request of the consumer terminal A consumer participatory price research system characterized by.
The method according to claim 1,
A consumer-participating price research system, further comprising a vendor terminal for transmitting product information according to a discount of the product vendor to the product price analysis server.
The method of claim 9,
The product price analysis server comprises a product purchase support module for enabling the consumer terminal to purchase the lowest price product recommended by the consumer terminal online in connection with the seller terminal.
The method according to claim 1,
The product price analysis server comprises an advertisement agency module for receiving advertisement content from an advertisement requester terminal and transmitting it to a consumer terminal.
The method according to claim 1,
The product price analysis server comprises a consignment service management module for returning consumer preference information including prices for each product analyzed according to classified product information in response to a price survey consignment request transmitted from a consignment company terminal. Participatory price research system.
The method according to claim 1,
The product price analysis server is a consumer participation type price research system, characterized in that it comprises a vendor establishment & closure business information collection module for collecting at least any one or more information of the establishment, closure, and closure of the vendor from the consumer terminal.
The method of claim 13,
The product price analysis server comprises a paid information providing module for providing at least one or more of a price for each product in a specific region and information on business establishment, closure, and closure of business at a request from a third-party terminal. Participatory price research system.
The method of claim 13,
The commodity price analysis server comprises a free information providing module for providing at least one or more of information of a vendor's event, start-up, business closure, and business closure to a consumer terminal for free.
In the price survey method using the system according to any one of claims 1 to 15,
A product information transmission step of transmitting, by the consumer terminal, the first product information data extracted from the product information photographed image including the price and the product information photographed image to a product price analysis server;
After the second product information data is extracted from the product information photographed image received by the product price analysis server to verify the first product information data, the product information based on price is stored in the location, time, item, type, weight, A product information classification step of classifying at least one or more of volume, brand, and grade;
A low price product recommendation step in which the product price analysis server recommends the lowest price product within a certain range based on the location information of the consumer terminal from the classified product information and a photographed image of the corresponding product information to the consumer terminal;
And a product sales location guide step for guiding the location of the recommended lowest price product sales location to a consumer terminal.

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