KR20200137093A - System and method for advertising and promoting district based franchise - Google Patents

Abstract

The present invention relates to an advertisement promotion system. More specifically, the present invention relates to a local-based affiliated store advertisement promotion system capable of intensively managing regular customers for each local affiliated store, thereby substantially increasing a brand value of the entire affiliated store and promoting continuous sales increase, and a method thereof. To this end, the local-based affiliated store advertisement promotion system comprises: a local affiliated store terminal managing a payment history of a customer; a promotion management server notifying regular customers of events which are separately operated for each affiliated store by receiving the payment history of the customer from the affiliated store terminal, and registering the customers having the payment history which is equal to or more than a certain number of times within a predetermined period of time for each affiliated store as the regular customers, and simultaneously transmitting at least one affiliated store information among brands, locations, contacts, and sales products of the corresponding affiliated store when the event is guided; and a regular customer terminal receiving event and affiliate store information transmitted from the promotion management server.

Description

Local-based affiliate store advertisement promotion system and method {SYSTEM AND METHOD FOR ADVERTISING AND PROMOTING DISTRICT BASED FRANCHISE}

The present invention relates to an advertisement promotion system and method, and more specifically, a regional-based affiliated store advertisement promotion system capable of intensively managing regular customers for each local affiliated store, thereby substantially increasing the brand value of the entire affiliated store, and promoting continuous sales increase. And a method.

In general, the main customers of offline franchisees are those residing in the vicinity of the franchisees, or frequent regular customers who are satisfied with the merchandise or services of the franchisees.

In recent years, small offline affiliates are also actively attempting event marketing to customers by holding discount events or free gift events. For example, advertising flyers carrying affiliate advertisements are distributed to passers-by, or on local flyers. Methods of posting advertisements or events are being used, but since events are usually held within a certain period of time, it is difficult to promote to the public through advertisement flyers or local flyers, which are not fast enough. The method of guiding advertisements and events through the Internet or consumer mobile phones is being actively conducted.

However, randomly conducting events for all customers or advertising affiliated stores is not only less likely to attract real customers in terms of selection and concentration, but rather neglects to provide proper service to existing regular customers. As a result, it may have an adverse effect of losing even regular customers.

In addition, the short-term view, despite the fact that consistently managing regular customers by continuously providing the best service for each regional franchise can gradually solidify the brand position of the entire franchise and generate stable sales in the long term. Because there is a tendency to waste unnecessary expenses, time, manpower, etc. due to indiscriminately abusing events or advertisements due to a sudden rush to increase sales within a short period of time, each franchise has its own regular customers and secured regular customers continuously. There is a need to prepare more efficient measures for management.

Republic of Korea Patent Publication No. 10-1359454 Korean Patent Application Publication No. 10-2018-0014802

The present invention was conceived to solve the above-described problems of the prior art, and by exposing the affiliated store brand at the same time in the process of providing continuous service to their regular customers for each local affiliated store, substantially improving customer satisfaction while substantially improving the overall brand of the affiliated store. The purpose of this is to provide a system and method for promoting local-based affiliated store advertisements that can stably increase sales by increasing value.

In order to achieve the above object, the present invention includes a regional affiliated store terminal for managing a customer's payment history; Receiving the customer's payment history from the affiliated store terminal, registering customers whose payment history is more than a certain number of times within a predetermined period of time for each affiliated store as regular customers, and notifying regular customers of events that are separately operated for each affiliated store, and the brand of the affiliated store when the event is guided , A promotion management server for simultaneously transmitting information on at least one or more affiliated stores among locations, contacts, and sales products; And a regular customer terminal for receiving the event and affiliate store information transmitted from the promotion management server.

Here, the promotion management server enables setting of the payment history management period and the number of payment history for registration of regular customers for each affiliate store, and when the payment history of the registered regular customer is less than a certain number of times within a predetermined period, the regular customer A frequent customer management module for exclusion from is provided, and the frequent customer management module informs the regular customer terminal that the regular customer is scheduled to be excluded from the regular customer before excluding the registered regular customer.

In addition, the promotion management server counts the number of payment history of regular customers transmitted by the affiliated store terminal in real time, and when the payment history according to the preset payment order is confirmed, it is approved as a winner, and then cyber money, gift certificates and discounts for affiliated stores A payment event management module for issuing at least one of the coupons and transmitting it to a regular customer terminal, and an affiliate terminal for inquiries about the affiliated store that the regular customer terminal transmits according to at least one of text, image, audio, and video. It is characterized in that it comprises a communication module for delivering to and delivering the reply content of the affiliated store terminal to a regular customer terminal.

In addition, when the promotion management server is closed to the affiliated store terminal and a certain number of other frequented customer terminals agree on the evaluation of a particular frequent flyer among a plurality of frequent customer terminals, the affiliated store evaluation items are transferred to the affiliate store. It characterized in that it comprises an affiliated store evaluation module for transmission to the terminal.

In addition, the promotion management server converts the customer's payment history, events, affiliate store information, the number of additional regular customers and the number of excluded regular customers into big data, and then analyzes the events preferred by regular customers and the reason for the churn of regular customers through data mining. It characterized in that it comprises a regular customer analysis module for guiding to the affiliated store terminal, and an event suggestion module for inferring an event to be conducted in the future for attracting regular customers through deep learning and guiding it to the affiliated store terminal.

Moreover, by using a plurality of the affiliated store terminals as nodes, encrypted information including at least one or more of customer's payment history, event, and affiliated store information is recorded in a block, and integrity is verified by connecting a plurality of blocks in a chain form. It features.

On the other hand, the present invention, a payment history receiving step of the affiliated store terminal receiving a payment history of the customer; The promotion management server receives the customer's payment history from the affiliated store terminal, registers customers whose payment history is more than a certain number of times within a predetermined period as regular customers, and transmits an event separately operated for each affiliated store to regular customers. An affiliate store promotion step of simultaneously transmitting information on at least one or more of the affiliate stores' brand, location, contact information, and sales products; And a promotion information receiving step of receiving, by a regular customer terminal, the event and affiliate store information transmitted from the promotion management server.

The regional-based affiliated store advertisement promotion system and method according to the present invention as described above advertises the affiliated store so that regular customers do not leave by continuously providing events to their regular customers for each local affiliated store, and at the same time, the affiliated store brand is also imprinted on the regular customers. As a result, customer satisfaction and the brand value of the entire franchise can be improved, and stable sales of the affiliated store can be expected.

1 is a diagram schematically showing a regional-based affiliate store advertisement promotion system according to the present invention
2 is a view showing the main components of the promotion management server in the area-based affiliated store advertisement promotion system according to the present invention
3 is a diagram showing an event progress case through the area-based affiliated store advertisement promotion system according to the present invention
Figure 4 is a flow chart showing a method for promoting a local-based affiliated store advertisement according to the present invention
5 is a view showing the application effect of the real-time payment counting-based event management system and method for activating the traditional market according to the present invention

The terms or words used in this specification and claims should not be construed as being limited to their usual or dictionary meanings, and the inventor may appropriately define the concept of terms in order to describe his own invention in the best way. It should be interpreted as a meaning and concept consistent with the technical idea of the present invention based on the principle that there is.

Accordingly, the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all the technical ideas of the present invention, so that they can be replaced at the time of application It should be understood that there may be various equivalents and variations.

Hereinafter, a system and method for promoting regional-based affiliated store advertisements according to the present invention will be described with reference to the drawings.

1 is a diagram schematically showing a regional-based affiliate store advertisement promotion system according to the present invention.

The regional affiliated store advertisement promotion system according to the present invention is basically composed of a regional affiliated store terminal, a promotion management server, and a customer terminal.

More specifically, the present invention is a regional affiliated store terminal for managing the customer's payment history, and the affiliated store by receiving the customer's payment history from the affiliated store terminal and registering a customer whose payment history is more than a certain number of times within a predetermined period as a regular customer. A promotion management server to inform regular customers of events that are operated separately for each event, and to simultaneously transmit affiliate store information such as the brand, location, contact information, and sales product of the affiliated store when event information, and event and affiliate store information transmitted by the promotion management server It consists of including a customer terminal for receiving a regular customer.

The affiliated store terminal, the promotion management server, and the regular customer terminal are for transmitting and receiving information related to events and affiliated stores to and from each other by accessing the online network, wherein the affiliated store terminal and regular customer terminal are tablets, netbooks, personal digital assistants (PDAs), It should be interpreted as including a variety of communication means such as PMP (portable multimedia player), smart phone, wearable smart device, etc., and can be equipped with software and applications for executing various functions provided by the promotion management server or interlocking with the server. have.

The promotion management server may be constructed to serve as a kind of database server, web server, and mobile server. For example, the processed result can be displayed on a web page through an online network or required input data can be transmitted through the web page. Here, the web page should be interpreted as including software for performing specific tasks such as web applications in addition to simple text, images, sound, and video, and applications installed on desktops, laptops, smartphones, tablet PCs, etc. It can also be built to provide an interface.

In addition, the online network referred to in the present invention may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable Internet, and the TCP/IP protocol and various services existing in the upper layer, that is, HTTP (Hyper Text Transfer). Protocol), HTTPS (Hyper Text Transfer Protocol Secure), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), etc. , It is not limited to this example, and comprehensively refers to a data communication network capable of transmitting and receiving data in various forms.

2 is a view showing the main components of a promotion management server in the area-based affiliated store advertisement promotion system according to the present invention.

Hereinafter, specific matters related to the promotion management server will be described.

<Main components, functions and effects of promotion management server>

* Frequent customer management module

-For each affiliate store, it is possible to set the payment history management period and the number of payment history for regular customer registration, and if the registered regular customer's payment history does not reach a certain number of times within a predetermined period, it is excluded from regular customers.

-For example, by setting the payment history management period and the number of payment history to register customers who have paid more than once a week as regular customers, customers who do not have a payment history at least once a week are not registered as regular customers. Among registered regular customers, if there is no history of payment once a week, it is excluded from the list of regular customers.

-It is possible to improve the quality of service that can be provided to regular customers, and provide differentiated benefits to regular customers to make them feel as if they are receiving special treatment, thereby making them more loyal to affiliates.

-If repeat customers are registered and managed under excessively comprehensive conditions, there may be a situation where there are too many repeat customers and they are introduced to the affiliated store only during the event, and due to this, there may be fears of a decrease in sales during the period when the event is not held. , In consideration of the effectiveness of the event input cost, it functions to conduct events for regular customers who actually purchase frequently.

-Prior to excluding registered repeat customers, it is possible to remind the franchisees that the franchisee is managing repeat customers once again by notifying the repeat customer terminal that it is scheduled to be excluded from repeat customers. Even if you visit the franchisee after being excluded from repeat customers, By predicting the situation in advance, it is possible to avoid creating a sense of incongruity between the affiliated store and the customer.

* Payment event management module

-If the payment history according to the preset payment order is confirmed while counting the number of payment history of regular customers transmitted by the affiliated store terminal in real time, it is approved as a winner, and then the franchisees exclusive cyber money, gift certificate, discount coupon, etc. Send to customer terminal

-For example, a winning payment order can be set in order to target regular customers who pay in response to a specific order, such as the 10th, 20th, 30th, etc.

-If a regular customer makes a payment after purchasing a product at a member store that he/she visits frequently, the member store's payment history corresponding to the predetermined payment order is checked by the winning order, and the winning status is immediately notified to the member store terminal. You can check the status of the event in real time and notify the regular customers while handing over the winning results such as cyber money, gift certificates, and discount coupons for affiliated stores, or sending them to regular customers' terminals.

-When paying at the affiliated store, it can induce interest of regular customers and can function so that there is no need to plan a separate event.

* Communication module

-Inquiries about the affiliated store transmitted by the regular customer's terminal according to text, image, audio, video, etc. are delivered to the affiliated store's terminal and the reply from the affiliated store's terminal is delivered to the regular customer's terminal.

-Functions as a channel to communicate with affiliated stores regarding specific product types that regular customers want to purchase, whether the quantity of products can be prepared at the affiliated store, checking the number and time of visit reservations, and checking scheduled events

-By allowing only regular customers to communicate with affiliated stores, preferential services can be provided only for regular customers.

* Affiliate evaluation module

-If a certain number of frequent customer terminals agree on the evaluation items of a certain regular customer terminal among a plurality of regular customer terminals while being closed to the affiliated store terminal, the corresponding affiliated store evaluation information is transmitted to the affiliated store terminal.

-For example, even regular customers may have complaints with the franchisee, and it may be difficult to express this directly to the franchisee in a situation where they are emotionally close to each other, and it is also possible to accept the individual complaints of all regular customers and reflect them in the service. Considering that it may be unreasonable to the merchant, if a specific regular customer expresses a complaint about the affiliated store, the complaint is transmitted to the affiliated store terminal only when other regular customers agree to the complaint more than a certain number.

-For areas that need to be improved, the group's opinions of regular customers can be communicated to affiliates so that problems can be improved.

* Frequent customer analysis module

-After converting the customer's payment history, events, affiliate store information, the number of additional regular customers and the number of excluded regular customers into big data, analyze the events preferred by regular customers and the cause of churn of regular customers through data mining, and guide them to the affiliated store terminal.

-By analyzing the customer's payment pattern related to the event, the trend of payment history by each franchise, and the trend of retaining, adding and excluding frequent customers, and sharing the analysis between franchisees, the inflow/retention of repeat customers in the past It is well done and can help to manage affiliated stores by identifying whether or not sales were on the rise

* Event suggestion module

-After converting the customer's payment history, events, affiliate store information, the number of additional regular customers and the number of excluded regular customers into big data, infer future events to attract regular customers through deep learning and guide them to the affiliated store terminal.

-By applying a deep learning method, we analyze the payment history of customers, events, affiliate store information, the number of additional regular customers, and the number of excluded regular customers, which have been converted into big data by applying a deep learning method to recommend future events for each affiliated store.

-By interlocking with the frequent customer analysis module, it is possible to create various information including events that help the franchisee operation from the past to the future so that the corresponding information can be shared between affiliates.

3 is a diagram showing an event progressing case through the regional-based affiliated store advertisement promotion system according to the present invention. The event provided to regular customers through the present invention may be conducted in a guerrilla manner, or it may be conducted mainly by region/chain store.

Moreover, in the present invention, encrypted information including at least one or more of customer's payment history, event, and affiliate store information is recorded in a block using a plurality of the affiliated store terminals as nodes, and the integrity of the plurality of blocks is connected in a chain form. Can also be verified.

In other words, objective information management can be performed by allowing a plurality of the affiliated store terminals to share the customer's payment history, event, and affiliated store information on the blockchain network in a state that cannot be forged, and promoted to form such a blockchain network. The management server can decide whether to approve the affiliated store terminal that intends to participate as a new node, and can function as a gateway to connect to other blockchain networks when necessary.

4 is a flowchart illustrating a method for promoting an advertisement for a local affiliated store according to the present invention.

On the other hand, the method for promoting regional-based affiliated store advertisements according to the present invention basically includes a payment history receiving step, an affiliated store promotion step, and a promotion information receiving step.

More specifically, the present invention provides a payment history receiving step in which the affiliated store terminal receives the customer's payment history, and the promotion management server receives the customer's payment history from the affiliated store terminal, and the payment history for each affiliated store is a certain number of times or more within a predetermined period. By registering as a regular customer, an event that is operated separately for each affiliated store is transmitted to the regular customers, and when the event is guided, the affiliate store promotion step, which simultaneously transmits affiliate store information such as the affiliate store's brand, location, contact information, and sales products, and the promotion management server It includes a promotion information receiving step of receiving the event and the affiliate store information to be transmitted by a regular customer terminal.

Looking at an example according to the process of the present invention as described above, after the customer makes a payment after purchasing a product at an affiliated store, the promotion management server determines whether the customer who paid for each affiliated store is registered as a regular customer, and the registered regular customer By transmitting events and franchisee information that are different for each franchise, each local franchise can continuously provide customized events for their regular customers, preventing frequent customers from leaving as much as possible, while also exposing the franchise brand to regular customers. There will be.

In addition, as shown in FIG. 5, it is possible to promote various partnership effects by configuring a symbiotic coexistence relationship between merchants in the traditional market and conducting various events and promotions.

In the description of the present invention with reference to the accompanying drawings above, a specific shape and direction have been mainly described, but the present invention can be variously modified and changed by those skilled in the art, and such modifications and changes are included in the scope of the present invention. Should be interpreted as.

Claims (10)

A regional affiliated store terminal for managing a customer's payment history;
Receiving the customer's payment history from the affiliated store terminal, registering customers whose payment history is more than a certain number of times within a predetermined period of time for each affiliated store as regular customers, and notifying regular customers of events that are separately operated for each affiliated store, and the brand of the affiliated store when the event is guided , A promotion management server for simultaneously transmitting information on at least one or more affiliated stores among locations, contacts, and sales products;
And a regular customer terminal for receiving the event and the affiliate store information transmitted from the promotion management server.
The method according to claim 1,
The promotion management server makes it possible to set the payment history management period and the number of payment history for registration of regular customers for each affiliate store, and if the payment history of the registered regular customer does not reach a certain number of times within a predetermined period, it is excluded from regular customers. Region-based affiliated store advertisement promotion system, characterized in that it comprises a customer management module for frequenting.
The method according to claim 2,
The regular customer management module, prior to excluding registered regular customers, informs a regular customer terminal that it is scheduled to be excluded from regular customers.
The method according to claim 1,
The promotion management server counts the number of times of payment history of regular customers transmitted by the affiliated store terminal in real time, and if the payment history according to the preset payment order is confirmed, it approves that it has been won, and then among the affiliated store-only cyber money, gift certificates and discount coupons. A local-based affiliated store advertisement promotion system, comprising: a payment event management module for issuing at least any one and transmitting it to a regular customer terminal.
The method according to claim 1,
The promotion management server is for delivering inquiries about the affiliated store transmitted by the regular customer terminal according to at least one of text, image, audio, and video to the affiliated store terminal and delivering the reply from the affiliated store terminal to the regular customer terminal. Region-based affiliated store advertisement promotion system, characterized in that it comprises a communication module.
The method according to claim 1,
When the promotion management server is closed to the affiliated store terminal, and when a certain number of other frequented customer terminals agree on the evaluation of a particular frequent flyer among a plurality of frequent customer terminals, the relevant affiliated store evaluation information is transmitted to the affiliated store terminal. Region-based affiliated store advertisement promotion system, characterized in that it comprises an affiliated store evaluation module for performing.
The method according to claim 1,
The promotion management server converts the customer's payment history, events, affiliate store information, the number of additional regular customers and the number of excluded regular customers into big data, and then analyzes the events preferred by regular customers and the reason for the churn of regular customers through data mining. Region-based affiliated store advertisement promotion system, characterized in that it comprises a repeat customer analysis module for guiding to.
The method of claim 7,
The promotion management server converts the customer's payment history, events, affiliate store information, the number of additional regular customers and the number of excluded regular customers into big data, and then infers future events to attract regular customers through deep learning and informs the affiliated store terminals. Region-based affiliated store advertisement promotion system, characterized in that it comprises an event proposal module for.
The method according to claim 1,
Using the plurality of affiliated store terminals as nodes, encrypted information including at least one or more of customer's payment history, event, and affiliated store information is recorded in a block, and integrity is verified by connecting the plurality of blocks in a chain form. Local-based affiliated store advertisement promotion system.
In the advertising promotion method using the system according to any one of claims 1 to 9,
A payment history receiving step of the affiliated store terminal receiving a payment history of a customer;
The promotion management server receives the customer's payment history from the affiliated store terminal, registers customers whose payment history is more than a certain number of times within a predetermined period as regular customers, and transmits an event separately operated for each affiliated store to regular customers. An affiliate store promotion step of simultaneously transmitting information about at least one or more affiliate stores among the brand, location, contact information, and sale products of the affiliate store;
And a promotion information receiving step of receiving, by a regular customer terminal, the event and affiliate store information transmitted from the promotion management server.

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