KR20090117187A - System and method for displaying advertisement by affiliated store's advertisement display media and recording medium - Google Patents

Abstract

PURPOSE: An advertisement display method through advertisement displaying media prepared at a member shop, a system thereof, and a recording medium thereof are provided to display the advertisement data by transmitting the advertisement data of an advertiser to advertisement displaying medium at a member shop. CONSTITUTION: The advertiser information, the advertisement display object member shop condition information, the advertisement display condition information, and the advertisement unit cost information are stored in the advertisement DB(220). The member shop information is confirmed. The member shop information is connected to the member shop condition information matches with the advertisement display object member shop condition information. The advertisement data of an advertiser is transmitted to the advertisement display media of a member shop according to the advertisement display condition. The advertiser information, the advertisement data, the member shop information, and the advertisement display planning information are stored in the medium unit.

Description

System and Method for Displaying Advertisement by Affiliated Store's Advertisement Display Media and Recording Medium}

1 is a diagram illustrating a configuration of an advertisement providing system for an advertisement output medium provided in an affiliated store according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating an advertisement registration system for outputting an advertisement through an advertisement output medium provided in an affiliated store according to an embodiment of the present invention.

3 is a diagram illustrating a process of registering advertisement registration information targeted to a merchant for advertisement output through an advertisement output medium provided in the affiliated store according to the embodiment of the present invention.

4 is a diagram illustrating an advertisement affiliated merchant registration system having an advertisement output medium according to an embodiment of the present invention.

5 is a diagram illustrating an advertisement affiliated merchant registration process having an advertisement output medium according to an embodiment of the present invention.

FIG. 6 is a diagram illustrating an advertisement providing system for outputting an advertisement through an advertisement output medium provided in an affiliated store according to an embodiment of the present invention.

7 is a diagram illustrating a process of outputting an advertisement through an advertisement output medium provided in an affiliated store according to one embodiment of the present invention.

8 is a diagram illustrating a process of outputting an advertisement through an advertisement output medium provided in an affiliated store according to another exemplary embodiment of the present invention.

FIG. 9 is a diagram illustrating a process of outputting an advertisement through an advertisement output medium provided in an affiliated store according to another exemplary embodiment of the present invention.

10 is a diagram illustrating a method for calculating advertising costs according to an embodiment of the present invention.

FIG. 11 is a diagram illustrating a method for calculating an affiliate store distribution amount among advertising costs according to an embodiment of the present invention. FIG.

<Description of main parts of drawing>

100: advertisement registration server 105: merchant registration server

110: advertisement providing server 115: advertiser terminal

120: merchant owner terminal

The present invention provides a method comprising: storing advertisement information, advertisement data of the advertiser, and advertisement output target affiliate condition information, advertisement output condition information, and advertisement price information to output the advertisement data, and storing the advertisement information in the advertisement D / B; Identify one or more affiliate information associated with the affiliate condition information matching the advertisement output target affiliate information stored in the advertisement D / B in association with the affiliate information D / B storing the affiliate information having the output medium and the affiliate condition information; And checking the advertisement output condition information of the advertiser in association with the advertisement D / B, and transmitting the advertisement data of the advertiser to the advertisement output medium of the affiliated store through the communication network and outputting the advertisement data according to the advertisement output condition. Generating output plan information, the advertiser information, the advertisement data, the affiliated store information, and the optical; And storing the output data in association with the output plan information and transmitting the advertisement data of the advertiser to the advertisement output medium of the affiliate store through the communication network according to the advertisement output plan in connection with the storage medium. It relates to an advertisement output method through the advertisement output medium provided in the.

Outdoor advertising is one of the representative advertising media that occupies about 10% of the advertising market after TV and newspapers, which are offline advertising media. The offline ad market is shrinking due to the growth of internet advertising, and the domestic outdoor advertising market has also declined since 2006. It is a main cause of the decline, and in general, as the economy grows, the outdoor advertising also increases with a certain amount, which is a feature of the outdoor advertising.

On the other hand, the outdoor advertising is showing a variation in the advertising cost according to the flow of traffic or traffic volume, in particular, the rooftop advertising includes an economic problem that requires expensive advertising costs, even in the case of general outdoor advertising physical installation space In terms of the necessity, in order to execute intensive advertising in various regions using outdoor advertising, there are problems including economic problems and location limitations.

An object of the present invention for solving the above problems is, by linking the advertiser information, the advertisement data of the advertiser and the affiliated merchant condition information, the advertisement output condition information and the advertising unit price information to output the advertisement data to the advertisement D / B A merchant that matches the advertisement output target affiliated condition information stored in the advertisement D / B in association with the affiliated store information D / B storing information storing means for storing and the affiliated store information having the advertisement output medium connected to the communication network and the affiliated store condition information. Merchant verification means for confirming at least one merchant information associated with the condition information, and the advertisement output condition information of the advertiser in conjunction with the advertisement D / B, and the advertisement output of the merchant through the communication network in accordance with the advertisement output conditions Generating advertisement output plan information for transmitting and outputting the advertisement data of the advertiser to a medium Providing an advertisement output system through the advertising output medium provided in the merchant comprising an advertising output means for transmitting and outputting the advertisement data of the advertiser to the advertising output medium of the merchant through a communication network according to the generating means and the advertising output plan. have.

In the advertisement output method provided through the advertisement output medium provided in the affiliated store according to the present invention, the advertiser information, the advertisement data of the advertiser and the advertisement output target affiliate condition information to output the advertisement data, the advertisement output condition information and the advertisement unit price information are linked. Storing the advertisement D / B in connection with the affiliated store information D / B storing the affiliate store information and the affiliate store information having the advertisement output medium connected to the communication network; Identifying one or more affiliate information associated with affiliate condition information matched with the advertisement information; and checking advertisement output condition information of the advertiser in association with the advertisement D / B, and confirming the advertisement output condition of the affiliate store through a communication network according to the advertisement output condition. Generating advertisement output plan information for transmitting and outputting advertisement data of the advertiser to an advertisement output medium; And linking the advertiser information, the advertisement data, the affiliate store information, and the advertisement output plan information to a storage medium, and the advertisement output medium of the affiliate store through the communication network according to the advertisement output plan in association with the storage medium. And transmitting and outputting the advertisement data of the advertiser.

On the other hand, the advertisement output method through the advertisement output medium provided in the affiliated store according to the present invention, the advertisement D by advertising the advertisement data of the advertiser and the advertisement output target affiliated condition information and the advertising unit price information to output the advertisement data D Storing in the / B, and affiliated with the merchant information D / B for storing the merchant information and the merchant condition information having the advertisement output medium connected to the communication network, and matching the advertisement output target merchant condition information stored in the advertisement D / B. And identifying at least one affiliate store information associated with affiliate store condition information and transmitting and outputting the advertisement data of the advertiser to the advertisement output medium of the affiliate store through a communication network.

In the advertisement output method provided through the advertisement output medium provided in the affiliated store according to the present invention, the advertisement output condition information associated with advertisement output target affiliate condition information having one or more advertisement output target affiliate conditions in association with the advertisement D / B is identified. And comparing the identified advertisement output condition information to identify advertisement price information associated with advertisement output condition information that cannot be shared by outputting advertisement data through an advertisement output medium of a merchant corresponding to the affiliate condition information. Confirming advertisement output condition information sharing the advertisement output medium of the affiliated store in proportion to the confirmed advertisement price information, and processing the identified advertisement output condition information to be applied to the advertisement output plan information firstly; Characterized in that further comprises.

The advertisement output method through the advertisement output medium provided in the affiliated store according to the present invention further comprises the step of calculating and processing the advertising cost for the advertisement data output through the advertisement output medium of the merchant through the advertisement price information; Characterized in that made.

In the advertisement output method through the advertisement output medium provided in the affiliated store according to the present invention, the advertisement cost for the advertisement data output through the advertisement output medium of the merchant through the advertisement price information, and calculates the distribution amount of the merchant among the advertisement costs Comprising the step of calculating and settlement of the merchant distribution amount to the affiliated shop.

Advertising output method through the advertisement output medium provided in the affiliated store according to the present invention, through the affiliated terminal, or bansa server, or payment server provided in the affiliated store sales information of the affiliated store-the amount of payment card for a certain period and Checking a cash receipt issuance amount, or checking tax payment information of the merchant, calculating sales amount information for a predetermined period of time based on sales aggregation information (or tax payment information) of the merchant; Confirming (or generating) the average sales amount information for a predetermined period of time through the affiliated store condition information of the affiliated store, and using the calculated sales amount information for the predetermined period and the confirmed (or generated) average sales amount information Generating advertisement exposure statistics information for the predetermined period; the advertiser information, the affiliated store information, and the advertisement exposure; By linking information system characterized by further comprising the step of storing in the storage medium.

In the advertisement output method through the advertisement output medium provided in the affiliated store according to the present invention, the advertisement output medium is attached to the digital signage consisting of a display device for outputting the advertisement data in the form of images / videos, the signage of the merchant Display device for outputting the advertising data in the form of image / video, Display device for outputting the advertising data in the form of image / video on at least one of the entrance, wall, passage, door of the merchant, one or more POS (Point) Of Sales) characterized in that it comprises at least one display device provided in the terminal, TV, computer to output the advertisement data in the form of images / videos.

In the method for outputting advertisement through the advertisement output medium provided in the affiliated store according to the present invention, the affiliated store condition information includes location (or address) information of the affiliated store, floating population information, business type / business information, store size information, and average sales. Characterized in that it comprises one or more amount information, average visit customer number information, customer gender ratio information, customer age group ratio information.

In the advertisement output method provided through the advertisement output medium provided in the affiliated store according to the present invention, the affiliated store condition information includes information on average sales amount of a specific date and time, date, day of the week, average visitor number information, and customer gender ratio. Information, characterized in that it comprises at least one customer age ratio information.

In the method for outputting an advertisement through an advertisement output medium provided in the affiliated store according to the present invention, the advertisement output condition information includes advertisement period information for outputting advertisement data of the advertiser through the advertisement output medium, and the advertisement output medium. The advertisement period information, the advertisement time zone information, the advertisement date and time information for outputting the advertisement data of the advertiser through one or more characterized in that it comprises a.

In the advertisement output method through the advertisement output medium provided in the affiliated store according to the present invention, the advertisement price information, the advertising price per unit period for the advertisement period information of the advertisement output conditions, and the advertisement time of the advertisement output conditions Advertisement price per unit, the ad unit price per advertisement date and time, the ad unit price per advertisement day, and the advertisement unit price for each advertisement exposure number identified through the advertising exposure statistics information of the merchant, characterized in that it comprises one or more.

On the other hand, the computer-readable recording medium, characterized in that for recording the program for executing the advertising output method through the advertising output medium provided in the affiliated store according to the present invention.

Meanwhile, the advertisement output system through the advertisement output medium provided in the affiliated store according to the present invention includes advertiser information, advertisement advertisement target advertisement information and advertisement output condition information and advertisement unit price information to output the advertisement data and the advertisement data of the advertiser. Information storage means for storing in the advertisement D / B in association with, and affiliated store information D / B for storing the merchant information and affiliated condition information having an advertisement output medium connected to the communication network output the advertisement stored in the advertisement D / B Merchant verification means for confirming at least one merchant information associated with the merchant condition information matching the target merchant condition information, and confirms the advertisement output condition information of the advertiser in association with the advertisement D / B, and according to the advertisement output conditions Transmitting and outputting advertisement data of the advertiser to an advertisement output medium of the affiliated store through a communication network Ad output medium of the merchant via a communication network according to the generation information for generating the high-output plan information output means, and the advertisement program characterized by comprising output means for outputting a line to transmit the advertisement data of the advertiser.

In the advertisement output system provided through the advertisement output medium provided in the affiliated store according to the present invention, the advertisement D / B by linking the advertiser information, the advertisement data of the advertiser and the advertisement output target affiliate condition information and the advertisement unit price information to output the advertisement data Matched with the advertisement output target affiliated condition information stored in the advertisement D / B in association with the affiliated store information D / B storing information store means for storing the information, and the affiliated store information having the advertisement output medium connected to the communication network and the affiliated store condition information. And an advertisement output means for transmitting the advertisement data of the advertiser to the advertisement output medium of the affiliate through an affiliated store identification means for confirming at least one affiliated store information associated with affiliated store condition information and a communication network.

The advertisement output system through the advertisement output medium provided in the affiliated store according to the present invention checks advertisement output condition information associated with advertisement output target affiliate condition information having one or more advertisement output target affiliate conditions in association with the advertisement D / B. Compares the identified advertisement output condition information with the advertisement output medium information associated with the advertisement output condition information that cannot be shared by outputting the advertisement data through the advertisement output medium of the affiliate store corresponding to the affiliated store condition information. Advertising output condition checking means for confirming, advertising output condition checking means for confirming the advertisement output condition information sharing the advertising output medium of the merchant in proportion to the confirmed advertising price information and the confirmed advertising output condition information It further comprises an information processing means for processing to be applied first to the plan information It is characterized by falling.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify, integrate, or separate the terminology so that those skilled in the art to which the present invention pertains may clearly understand the present invention. The present invention is by no means limited thereto. In other words, each means constituting the present invention is a server (or terminal) provided on the system shown in the following embodiments, or a predetermined functional configuration provided in at least one or more servers (or terminals), or at least It may be an association of at least two or more functional components provided in one or more servers (or terminals). In addition, the server (or terminal) shown in the following embodiment is shown to include at least two or more functional components for achieving the technical features of the present invention for convenience, the functional component shown in the server (or terminal) Matched with the above-described means may be provided in two or more different servers (or terminals) according to the role and function of each functional component and the corresponding server (or terminal) operator (or operator), whereby the present invention is not limited No.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a diagram showing the configuration of an advertisement providing system for an advertisement output medium provided in an affiliated store according to an embodiment of the present invention.

In more detail, Figure 1 operates one or more offline stores, relays one or more advertisers with one or more advertisement output media for outputting one or more advertisement data inside or outside the offline store, and relays one or more advertisers to the affiliate store. The present invention relates to an advertisement providing system configured to transmit and output advertisement data of the advertiser through an advertisement output medium provided, and a person having ordinary knowledge in the technical field to which the present invention pertains refers to and / or FIG. It may be modified to infer various implementation methods (e.g., implementation methods that are omitted, subdivided, or combined) of an advertisement providing system for the advertisement output medium provided in the affiliated store, but the present invention infers the above. It is made to include all the implementation method that is shown in Figure 1 Only when the method is not limited this technical feature.

Referring to FIG. 1, an advertisement providing system for an advertisement output medium provided in the affiliated store may be used by an advertiser, and includes at least one advertiser terminal 115 connected to a communication network and advertiser information transmitted from the advertiser terminal 115. And merchant advertisement target registration information including at least one advertisement output target merchant information, advertisement output condition information, advertisement price target information on the advertisement output condition, and advertisement deposit information for outputting the advertisement data of the advertiser and the advertisement data. Merchant owner (or merchant group) of an affiliated store having an advertisement registration server 100 stored in the advertisement D / B and an advertisement output medium for displaying, displaying, or outputting one or more advertisements inside or outside the offline store. Affiliate store owner terminal 120 used by the affiliated store group representative, and the affiliated store transmitted from the affiliated store owner terminal 120 And a merchant registration server 105 for storing affiliate store registration information including at least one information, affiliate store condition information, advertisement output medium information, and at least one tag information in the affiliate store information D / B. Identifying one or more merchants matching the advertisement output target affiliated condition information included in the affiliated advertisement target registration information included in registration information, and transmitting the advertisement data of the advertiser to an advertisement output medium provided in the affiliated store; After scheduling, the advertisement providing server 110 for transmitting and outputting the advertisement data of the advertiser to the advertisement output medium provided in the affiliated shop according to the scheduling.

However, in FIG. 1, the advertisement registration server 100, the affiliated store registration server 105, and the advertisement providing server 110 are illustrated as being in the form of respective servers for convenience, but the present invention is not limited thereto. The advertisement registration server 100, merchant registration server 105 and advertisement providing server 110 may be implemented in the form of two or more server groups for each component, or may be implemented in one server form, the present invention It is characterized in that it comprises all the possible inference method.

2 is a diagram illustrating an advertisement registration system for advertisement output through an advertisement output medium provided in a affiliated store according to an embodiment of the present invention.

In more detail, Figure 2 shows that the advertiser terminal 115 outputs the advertisement information, the advertisement condition of the advertiser, the advertisement output condition information, and the advertisement output condition information and the advertisement output to output the advertiser information, the advertisement data of the advertiser, and the advertisement data to an advertisement relay agency through a communication network. When providing advertisement registration target advertisement information including at least one of advertisement price information and advertisement deposit information for a condition, the advertisement relay agency provides the advertisement target advertisement registration information on the advertisement providing system shown in FIG. By storing in the D / B (220), the system configuration for outputting the advertiser's advertising data through the advertising output medium provided in the merchant, if one of ordinary skill in the art to which the present invention belongs, 2 to refer to and / or modified for advertising output through the advertising output medium provided in the merchant Would be able to infer a variety of exemplary methods for the registration and system configuration, the present invention includes all embodiments in which the inference method, shall not be limited to the exemplary method shown in the figure 2.

Hereinafter, at least one or more means for storing affiliated advertisement target advertisement information provided from the advertiser terminal 115 in the advertisement D / B 220 or a functional configuration on the advertisement registration system shown in FIG. 2. The element is referred to as " ad registration server 100 " for convenience.

Referring to FIG. 2 according to an embodiment of the present invention, an advertisement registration system for advertisement output through an advertisement output medium provided in the affiliated store may be used by an advertiser and connected to at least one advertiser terminal 115 connected to a communication network. Advertiser information transmitted from the advertiser terminal 115, advertisement data of the advertiser, advertisement output target merchant information and advertisement output condition information for outputting the advertisement data, advertisement price information and advertisement deposit information for the advertisement output condition Advertisement D / B 220 for storing the advertisement target registration information including at least one, and the advertiser terminal 115 is connected through a communication network, and receives the advertisement target registration information targeted for merchants transmitted through the communication network Characterized in that it comprises an advertisement registration server 100 to store in the advertisement D / B (220).

The advertiser terminal 115 uses a Transmission Control Protocol / Internet Protocol (TCP / IP) based wired communication network (eg, an Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL) or a cable communication network). It comprises at least one wired terminal including a desktop computer or laptop connected to the advertisement registration server 100 via a communication, or a mobile communication terminal connected to a code division multiple access (CDMA) based mobile communication network, or HSDPA At least one wireless communication terminal connected to a High Speed Downlink Packet Access (WLAN) -based wireless communication network, a portable Internet terminal connected to an IEEE 802.16x-based high-speed wireless Internet, or a wireless LAN terminal connected to an IEEE 802.11x-based wireless LAN network It comprises at least one or more of the wireless terminal including at least one of the wired communication network or wireless communication network Characterized in that comprises a two-way communication is possible IP-TV or digital TV or the DMB TV apparatus (not shown) including at least one through a communication network at least one.

According to the exemplary embodiment of the present invention, the advertiser terminal 115 includes advertisement information, advertisement output target affiliated condition information and advertisement output condition information for outputting the advertiser information, the advertisement data of the advertiser, and the advertisement data from the advertisement registration server 100; Receives and outputs at least one advertisement registration interface for inputting (or selecting) affiliate advertisement advertisement registration information including at least one advertisement price information and advertisement deposit information on the advertisement output condition, and outputs the advertisement registration interface. Merchant target advertisement including at least one advertisement output target merchant information and the advertisement output condition information, the advertisement price information on the advertisement output condition and the advertising deposit information to output the advertiser information, the advertisement data of the advertiser and the advertisement data through Enter (or select) the registration information to Is that which is provided with a functional structure (e.g., a browser program and communication function) for sending to the advertisement registration server 100 through the network are preferred.

Those skilled in the art to which the present invention pertains can easily infer the characteristics of the advertiser terminal 115 including one or more of the wired terminal, the wireless terminal, or a TV device (not shown). Detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, when the advertiser terminal 115 is a wired terminal, the communication network includes the TCP / IP based wired communication network, and when the advertiser terminal 115 is a wireless terminal, the communication network The CDMA-based (or HSDPA-based) mobile communication network, or IEEE 802.16x-based high-speed wireless Internet, or IEEE 802.11x-based wireless communication network is preferably made of at least one or more.

The advertisement D / B 220 provided on the advertisement providing system illustrated in FIG. Z for outputting the advertisement through the advertisement output medium included in the affiliated store includes advertiser information transmitted from the advertiser terminal 115 and the advertiser information. And stores the advertisement data, the advertisement output target merchant condition information for outputting the advertisement data, the advertisement output condition information, the advertisement price information for the advertisement output condition, and the advertisement deposit information. It is done.

The advertiser information may include unique information about an advertiser providing an advertisement through an advertisement output medium provided in at least one affiliate store corresponding to advertisement target object condition information and spending the corresponding advertisement cost.

The advertisement data of the advertiser may be transmitted to an advertisement output medium provided in at least one affiliate store corresponding to the advertisement output target affiliate condition information through a communication network, and may be outputted through a display device corresponding to the advertisement output medium. It is preferable to include the advertising content of.

The advertisement output target affiliate store condition information for outputting the advertisement data includes store location (or address) information of a store (or store) having an offline store or a store (or store) group corresponding to the store (or store) group, and floating population information near the store. Store condition information including one or more of the affiliated store's business type / business status and store size information (eg, store width, number of sheets (or tables), concurrent capacity, etc.), and the store (or store) or the store ( Or stores) one or more sales condition information including one or more average sales amount information, average visit customer number information, customer gender ratio information, and customer age group ratio information of each affiliate store corresponding to the group).

Here, the sales condition information further includes the average sales amount information, average visitor number information, customer gender ratio information, and customer age group ratio information of a specific time zone of the day, or average sales amount information and average visitor number information of a specific date. It is preferable to further include customer gender ratio information and customer age ratio ratio information, or further include average sales amount information, average visitor count information, customer gender ratio information, and customer age ratio ratio information for a specific day of the week.

The advertisement output condition information includes advertisement period information outputting advertisement data of the advertiser through an advertisement output medium provided in at least one affiliate store corresponding to the advertisement output target affiliate condition information, and the advertisement of the advertiser through the advertisement medium. It is preferable to include one or more pieces of advertisement period information, advertisement time zone information, advertisement date and time information, and advertisement day information for outputting data.

According to another exemplary embodiment of the present invention, the advertisement output condition may be omitted when the advertisement output condition is automatically set according to the policy of the advertisement relaying agency, and thus the present invention is not limited thereto.

The advertisement price information on the advertisement output condition may include an advertisement price amount for each unit period for advertisement period information of the advertisement output condition, an advertisement price amount for each advertisement time of the advertisement output condition, an advertisement price amount for each advertisement date and time, and an advertisement. It is preferable that the advertisement price per day and at least one advertisement price per advertisement exposure number identified through the advertisement exposure statistics information of the affiliated store are included.

According to the exemplary embodiment of the present invention, even if the advertisement price information is transmitted by outputting the advertisement data of the advertiser to the advertisement output medium of the same affiliated store, the advertisement data is transmitted and output at a specific period, time zone, date and time, and day of the week. It is desirable that the advertising price for doing so is set differently.

For example, even if the advertisement data of the advertiser is transmitted to the advertisement output medium of the same merchant and outputted, it is preferable that the advertisement price is set high at a specific period, time, date, and day of the visit to the merchant. .

The advertisement deposit information, after the advertiser outputs the advertisement data of the advertiser through the advertisement output medium provided in one or more merchants corresponding to the advertisement output target affiliated condition information, paying the advertisement cost according to the advertisement price information It is preferable to include the amount information deposited for the purpose, the advertisement deposit information can be omitted according to the intention of those skilled in the art.

According to an embodiment of the present invention, the advertisement registration server 100 connects a communication channel with the advertiser terminal 115 through the communication network in order to provide a web interface corresponding to the advertiser terminal 115 and the communication network. Characterized in that it comprises a management interface unit 200, whereby the advertisement registration server 100 has a function of a web server that is connected to the advertiser terminal 115 and a wired communication network or a wireless communication network through do.

According to an embodiment of the present invention, when the advertiser terminal 115 is a wired terminal to which a communication channel is connected through a TCP / IP based wired communication network, the interface unit 200 may connect the advertiser terminal 115 with HTTP ( Connecting a communication channel based on a Hyper-Text Transfer Protocol protocol, transmitting and outputting an advertisement registration interface in the form of a Hyper-Text Markup Language (HTML) compatible document to the advertiser terminal 115 through the communication channel; It is preferable to perform a function of receiving and processing advertisement target advertisement registration information input (or selected) through the advertisement registration interface from the advertiser terminal 115.

According to another exemplary embodiment of the present invention, when the advertiser terminal 115 is a wireless terminal to which a communication channel is connected through a CDMA based wireless communication network, the interface unit 200 is connected to the advertiser terminal 115 and WAP (Wireless). Connect a communication channel based on Application Protocol (ME) or Mobile Explorer (ME) protocol, and transmit an advertisement registration interface in the form of a WML (Wireless Markup Language) or HTML compatible document to the advertiser terminal 115 through the communication channel. It is preferable to perform a function for outputting, and receiving and processing affiliated advertisement target registration information corresponding to the advertisement registration interface from the advertiser terminal 115.

According to another exemplary embodiment of the present invention, when the advertiser terminal 115 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 200 may be connected to the advertiser terminal 115. Connect a communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, transmit an advertisement registration interface to the advertiser terminal 115 through the communication channel, output the advertisement registration interface, and register the advertisement from the advertiser terminal 115. It is preferable to perform a function of receiving and processing advertisement registration target advertisement registration information corresponding to an interface, or when the advertiser terminal 115 is a wireless terminal to which a communication channel is connected through an IEEE 802.11x based wireless communication network, the interface. The unit 200 connects the communication channel with the advertiser terminal 115 based on a wireless protocol corresponding to the IEEE 802.11x standard, It is preferable to perform a function of transmitting and outputting an advertisement registration interface to the advertiser terminal 115 through a communication channel, and receiving and processing advertisement registration target advertisement information corresponding to the advertisement registration interface from the advertiser terminal 115. Do.

Referring to FIG. 2, the advertisement registration server 100 connects the advertiser terminal 115 to the advertisement registration server 100 through the interface unit 200 to request advertisement registration information for a merchant. And the advertisement output target affiliate condition information, the advertisement output condition information for outputting the advertiser data, the advertisement data of the advertiser and the advertisement data in the advertiser terminal 115 and the advertisement price information for the advertisement output condition; An interface providing unit 205 for generating (or extracting) an advertisement registration interface for inputting (or selecting) and transmitting advertisement registration information for merchants including at least one advertisement deposit information, and the interface unit 200. Merchant target that is input (or selected) and transmitted from the advertiser terminal 115 through the advertisement registration interface in conjunction with the An information receiving unit 210 (or information receiving means) for receiving high registration information, and an information storage unit 215 (or information storing means) for storing the received advertisement target advertisement registration information in the advertisement D / B 220. It is characterized by comprising a).

The interface providing unit 205 has a functional configuration (for example, an advertiser terminal (115) provided to the advertiser terminal 115 when the advertiser terminal 115 accesses the advertisement registration server 100 through the interface unit 200). Corresponding to the browser program provided at 115), generate (or select) advertisement registration information for merchants and generate an advertisement registration interface that can be transmitted to the advertisement registration server 100 through the communication network, or a database (shown in FIG. And the advertisement registration interface generated (or extracted) in association with the interface unit 200 to the advertiser terminal 115 through the communication network.

Thereafter, the advertiser terminal 115 advertises advertiser information, advertisement data of the advertiser, advertisement output target affiliate condition information, advertisement output condition information, and advertisement output condition based on the advertisement registration interface. The advertiser terminal 115 inputs (or selects) merchant advertisement target registration information including at least one unit price information and advertisement deposit information, and when the merchant target advertisement registration information is input (or selected), the advertiser terminal 115 selects The advertisement registration information targeted for the affiliated store (or selected) is transmitted to the advertisement registration server 100 through a communication network.

Those skilled in the art to which the present invention belongs, the advertiser information through the at least one form (Form) included in the advertisement registration interface in the advertiser terminal 115 and the advertisement data of the advertiser and the Technical feature for inputting (or selecting) affiliated advertisement target information including advertisement output target affiliate information and advertisement output condition information for outputting advertisement data and at least one advertisement price information and advertisement deposit information for the advertisement output condition; And, it will be familiar with the technical features for transmitting the input (or selected) target merchant registration information to the advertisement registration server 100 through a communication protocol provided by the communication network, a detailed description thereof will be omitted for convenience. do.

The information receiving unit 210 inputs (or selects) the target advertisement registration information for the affiliated store through the advertisement registration interface from the advertiser terminal 115 and transmits it through the communication network. Characterized in that it receives the target advertisement registration information, and provides the received merchant target advertisement registration information to the information storage unit 215.

The information storage unit 215 may include advertisement output target affiliate information, advertisement output condition information, and advertisement output condition for outputting the advertiser information, the advertisement data of the advertiser, and the advertisement data received through the information receiving unit 210. The advertisement D / B 220 stores the advertisement registration information for the affiliated store including at least one of advertisement price information and advertisement deposit information for the advertisement.

3 is a diagram illustrating a process of registering advertisement registration information targeted to a merchant for advertisement output through an advertisement output medium provided in the affiliated store according to the embodiment of the present invention.

In more detail, in FIG. 3, the advertiser terminal 115 on the advertisement registration system illustrated in FIG. 2 may output advertiser information, advertisement data of the advertiser, and the advertisement data to the advertisement registration server 100 through a communication network. When the affiliated store target advertisement information including at least one advertisement output target affiliate information, advertisement output condition information, at least one advertisement price information and advertisement deposit information on the advertisement output condition is transmitted, the affiliate store is transmitted from the advertisement registration server 100. Regarding a process of storing the target advertisement registration information in the advertisement D / B 220, those skilled in the art to which the present invention pertains, refer to and / or modify the present Figure 3 provided in the merchant It is possible to infer various implementation methods for registration process of advertisement registration information for merchants for advertisement output through advertisement output medium. And, the present invention includes all embodiments in which the inference method, shall not be limited to the exemplary method shown in the figure 3.

Hereinafter, in FIG. 3, the advertisement registration server 100 on the advertisement registration system shown in FIG. 2 will be referred to as "server" for convenience, and the advertiser terminal 115 on the advertisement registration system shown in FIG. 2 will be referred to as "terminal" for convenience. It is called.

Referring to FIG. 3, the terminal on the advertisement registration system illustrated in FIG. 2 accesses the server through the communication network and connects a communication channel for advertisement output through an advertisement output medium provided at the affiliated store (300).

According to an exemplary embodiment of the present invention, the communication channel connection process may further include at least one process of logging in to the server from the terminal, or registering a member to the server from the terminal. In the process, the advertiser corresponding to the terminal is extracted (or obtained).

If the person skilled in the art to which the present invention pertains, the terminal connects to the server according to a communication protocol corresponding to the communication network through a browser program corresponding to the communication network to display an advertisement output medium provided in the affiliated store. Since you will be familiar with the technical features of connecting the communication channel for advertising output through, a detailed description thereof will be omitted.

When the communication channel for the advertisement output through the advertising output medium provided in the affiliated store is connected between the terminal and the server as described above, the terminal outputs the advertisement through the advertisement output medium provided in the affiliated store to the server through the communication channel. Request an advertisement registration interface for the advertisement (305), and in response, the server outputs the advertiser information, the advertisement data of the advertiser, the advertisement output target affiliate condition information, the advertisement output condition information, and the advertisement data; Generating (or extracting) an advertisement registration interface including a user interface for inputting (or selecting) merchant advertisement target registration information including at least one of advertisement price information and advertisement deposit information on an advertisement output condition; The generated (or extracted) advertisement registration interface is displayed through the communication channel. And it transmits to the terminal 315.

Thereafter, the terminal outputs the advertiser information, the advertisement data of the advertiser, and the advertisement data through the user interface included in the advertisement registration interface to input (or select) the advertisement target advertisement registration target merchant. In operation 320, the affiliate target advertisement registration information including the condition information, the advertisement output condition information, the advertisement unit price information and the advertisement deposit information about the advertisement output condition is input (or selected).

If the terminal target advertisement registration information is input (or selected) at the terminal (325), the terminal outputs the advertisement information, the advertisement data of the advertiser, and the advertisement data to the server through the communication channel. And transmits the merchant target advertisement registration information including at least one target merchant condition information, advertisement output condition information, advertisement price information and advertisement deposit information on the advertisement output condition (330), and correspondingly, the server receives the received advertisement information. Merchant target advertisement registration information is stored in the advertisement D / B 220 shown in Figure 2 (335).

4 is a diagram illustrating an advertisement affiliated store registration system having an advertisement output medium according to an embodiment of the present invention.

In more detail, FIG. 4 illustrates that an affiliate store owner terminal 120 of an affiliate store (or affiliate group) having an advertisement output medium displaying, exposing, or outputting one or more advertisements inside or outside an offline store is relayed through a communication network. If the institution provides merchant registration information including at least one of merchant information, merchant condition information, advertisement output medium information, and at least one tag information, the advertisement relay agency sends the merchant registration information to merchant information D / B 420. By storing, in the advertisement providing system shown in Figure z through the affiliated store registration information through the affiliated store (or affiliated store group) equipped with the advertisement output medium and the one or more advertisers to process the system configuration to process the association, Those skilled in the art may refer to and / or modify this drawing. By various implementation methods for the configuration of the advertisement affiliated merchant registration system having the advertisement output medium can be inferred, but the present invention includes all the implementation methods inferred, and is not limited to the implementation method shown in FIG. No.

Hereinafter, at least one or more means for storing affiliate store registration information provided from the affiliate store owner terminal 120 in the affiliate store information D / B 420 on the advertisement affiliated store registration system shown in FIG. The component to be referred to as "merchant registration server 105" for convenience.

Referring to FIG. 4 according to an embodiment of the present invention, an advertisement affiliated merchant registration system having the advertisement output medium includes an advertisement output medium displaying, exposing, or outputting one or more advertisements inside or outside an offline store. Merchant owner terminal 120 used by the merchant owner (or merchant group representative) of the affiliated store (or affiliated store group), and the merchant information, merchant condition information and advertisement output medium information transmitted from the merchant owner terminal 120 Merchant information D / B (420) for storing the merchant registration information including at least one or more tag information, and is connected to the merchant owner terminal 120 through a communication network, and receives the merchant registration information transmitted through the communication network By including the merchant registration server 105 to store in the merchant information D / B (420).

The affiliated store owner terminal 120 is a wired communication network based on TCP / IP (for example, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL), or cable communication network). A mobile communication terminal comprising at least one wired terminal including a desktop computer or a laptop connected to the merchant registration server 105 via a communication, or connected to a code division multiple access (CDMA) based mobile communication network, or A wireless communication terminal connected to a High Speed Downlink Packet Access (HSDPA) based wireless communication network, a portable Internet terminal connected to an IEEE 802.16x based high speed wireless Internet, or a wireless LAN terminal connected to an IEEE 802.11x based wireless LAN network. It comprises at least one or more wireless terminals including one or more, or the wired communication network or wireless communication network To any one of the TV apparatus including a two-way communication is possible IP-TV or digital TV or the DMB through the at least one communication network (shown omitted) that have at least one of characterized in that formed.

According to an exemplary embodiment of the present invention, the affiliated store owner terminal 120 may receive, from the affiliated store registration server 105, affiliated store registration information including at least one of affiliate store information, affiliate store condition information, advertisement output medium information, and one or more tag information. Merchant registration information that receives and outputs at least one merchant registration interface for input (or selection), and includes at least one merchant information, merchant condition information, advertisement output medium information, and one or more tag information through the merchant registration interface. It is preferable that a function configuration (for example, a browser program and a communication function) for inputting (or selecting) and transmitting to the affiliated store registration server 105 through a communication network is provided.

Those skilled in the art to which the present invention pertains can easily infer the characteristics of the merchant terminal 120 including one or more of the wired terminal or wireless terminal or TV device (not shown). Detailed description thereof will be omitted for convenience.

When the affiliated store owner terminal 120 is a wired terminal according to an embodiment of the present invention, the communication network includes the TCP / IP-based wired communication network, and when the affiliated store owner terminal 120 is a wireless terminal, Preferably, the communication network includes at least one CDMA-based (or HSDPA-based) mobile communication network, IEEE 802.16x-based high-speed wireless Internet, or IEEE 802.11x-based wireless LAN communication network.

The affiliated store information D / B 420 provided on the advertisement providing system for registering the affiliated store having the advertisement output medium includes affiliated store information, affiliated store condition information, advertisement output medium information transmitted from the affiliate store owner terminal 120, and the like. And store affiliated store registration information including at least one tag information.

The affiliated store information may include at least one store (or store) having at least one advertisement output medium displaying, exposing, or outputting at least one advertisement data inside or outside an offline store, or a specific building (or store) having the advertisement output medium. Location), or a group of stores (or stores) where a store is located, or a group of stores (or stores) that have a franchise agreement through a specific brand, through one or more advertisers It is preferable to include a store (or store) or a group of stores (or stores) that request to publish, display, or output the registered advertisement data through the advertisement output medium.

The affiliated store condition information may include store location (or address) information of a store (or store) having an offline store or a store (or store) group corresponding to the store (or store) group, floating population information near a store, and industry type / business information of the affiliated store. And store condition information including at least one store size information (eg, store size, number of stores (or tables), simultaneous capacity, etc.), and a merchant corresponding to the store (or store) or the store (or store) group. It is preferable that the at least one sales condition information including one or more information about the average sales amount of each store, average number of customers visited, customer gender ratio information, customer age ratio information.

Here, the sales condition information further includes the average sales amount information, average visitor number information, customer gender ratio information, and customer age group ratio information of a specific time zone of the day, or average sales amount information and average visitor number information of a specific date. It is preferable to further include customer gender ratio information and customer age ratio ratio information, or further include average sales amount information, average visitor count information, customer gender ratio information, and customer age ratio ratio information for a specific day of the week.

The advertisement output medium may include a digital signage consisting of a display device for outputting advertisement data in the form of an image / video, a display device attached to the signage of the affiliate store and outputting the advertisement data in the form of an image / video, the entrance, the wall surface of the affiliate store, Display device for outputting advertisement data in the form of images / videos to at least one of passages and doors, one or more POS (Point Of Sales) terminals provided in the affiliated stores, TVs, and computers to output advertisement data in the form of unknown / video images And at least one display device, wherein the advertisement output medium information includes at least one device information, advertisement output method information, and advertisement data transmission address information on the display device corresponding to the advertisement output medium. It is preferable to make.

The device information may include at least one device type, a video data output method, and an audio data output method corresponding to the display device corresponding to the advertisement output medium.

In addition, the advertisement output method information, the storage type advertisement output method for storing the advertisement data in the storage means associated with the display device corresponding to the advertisement output medium and output through the display device, the communication associated with the display device It is preferable to include one or more real-time advertising output method for receiving the advertising data in real time through the means and output through the display device.

The advertisement data transmission address information may include address information on a communication network in which advertisement data is transmitted through a communication network in the advertisement providing system illustrated in FIG. Z, and the advertisement output medium may receive the advertisement data. In order to access the advertisement providing system shown in FIG. Z, it is preferable that the advertisement output medium identification information is included.

The tag information may include keyword information including one or more words that match the information included in the affiliated store information or affiliated store condition information so that an advertiser may more conveniently find a desired affiliated store.

According to an embodiment of the present invention, the affiliated store registration server 105 establishes a communication channel with the affiliated store owner terminal 120 through the communication network in order to provide a web interface corresponding to the affiliated store owner terminal 120 and a communication network. And an interface unit 400 for connection and management, whereby the affiliated store registration server 105 is connected to the affiliated store owner terminal 120 through a wired communication network or a wireless communication network. With functions.

When the affiliated store owner terminal 120 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network according to an exemplary embodiment of the present invention, the interface unit 400 may be connected to the affiliated store owner terminal 120. Connect a communication channel based on the HTTP (Hyper-Text Transfer Protocol) protocol, and transmit the affiliate registration interface in the form of a Hyper-Text Markup Language (HTML) compatible document to the affiliated store owner terminal 120 through the communication channel. In addition, it is preferable to perform a function of receiving and processing affiliate store registration information input (or selected) through the affiliate store registration interface from the affiliate store owner terminal 120.

According to another exemplary embodiment of the present invention, when the affiliated store owner terminal 120 is a wireless terminal to which a communication channel is connected through a CDMA based wireless communication network, the interface unit 400 is connected to the affiliated store owner terminal 120 and the WAP. Connect a communication channel based on a Wireless Application Protocol (ME) or Mobile Explorer (ME) protocol, and register a merchant in the form of a wireless markup language (WML) or HTML compatible document to the affiliated store terminal 120 through the communication channel. It is preferable to perform a function of transmitting and outputting an interface and receiving and registering affiliate store registration information corresponding to the affiliate store registration interface from the affiliate store owner terminal 120.

According to another exemplary embodiment of the present invention, when the affiliated store owner terminal 120 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 400 may include the affiliated store owner terminal 120. And a communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, transmits and outputs an affiliate store registration interface to the affiliate store owner terminal 120 through the communication channel, and outputs the affiliate store owner terminal 120. It is preferable to perform a function of receiving and processing affiliated store registration information corresponding to the affiliated store registration interface from the terminal, or when the affiliated store owner terminal 120 is a wireless terminal to which a communication channel is connected through an IEEE 802.11x based wireless communication network. The interface unit 400 opens a communication channel with the affiliated store owner terminal 120 based on a wireless protocol corresponding to the IEEE 802.11x standard. And transmitting and outputting an affiliate store registration interface to the affiliate store owner terminal 120 through the communication channel, and receiving and processing affiliate store registration information corresponding to the affiliate store registration interface from the affiliate store owner terminal 120. It is preferable.

Referring to FIG. 4, the affiliated store registration server 105 connects the affiliated store registration server 105 to the affiliated store registration server 105 through the interface unit 400 and requests registration of affiliated store registration information. And affiliated store registration so that the affiliated store owner terminal 120 inputs (or selects) and transmits affiliated store registration information including at least one of affiliated store information, affiliated store condition information, advertisement output medium information, and at least one tag information. Merchant store that inputs (or selects) the interface provider 405 for generating (or extracting) an interface and the affiliate store owner terminal 120 through the affiliate store registration interface in cooperation with the interface unit 400. An information receiving unit 410 (or information receiving means) for receiving registration information and the received affiliated store registration information to the affiliated store information D / B 420. And an information storage unit 415 (or information storage means) for storing.

The interface provider 405 has a functional configuration (eg, affiliated store) provided to the affiliated store owner terminal 120 when the affiliated store owner terminal 120 is connected to the affiliated store registration server 105 through the interface unit 400. In response to the browser program provided in the main terminal 120, the merchant registration information may be input (or selected) and the affiliate store registration interface may be transmitted to the affiliated store registration server 105 through the communication network, or the database may be created. It is characterized in that the extracted from (), and in conjunction with the interface unit 400 provides the merchant registration interface generated (or extracted) to the affiliated store owner terminal 120 through the communication network.

Thereafter, the affiliated store owner terminal 120 inputs (or selects) affiliated store registration information including at least one of affiliated store information, affiliated store condition information, advertisement output medium information, and at least one tag information based on the affiliated store registration interface, When it is confirmed that the affiliated store registration information is input (or selected), the affiliated store owner terminal 120 transmits the inputted (or selected) affiliated store registration information to the affiliated store registration server 105 through the communication network.

In the technical field to which the present invention pertains, the affiliated store owner terminal 120 outputs the affiliated store information, the affiliated store condition information, and the advertisement through at least one form included in the affiliated store registration interface. The merchant registration includes technical features for inputting (or selecting) affiliate store registration information including at least one of media information and one or more tag information, and the affiliate store registration information input (or selected) through a communication protocol provided by the communication network. Since you will be familiar with the technical features to transmit to the server 105, a detailed description thereof will be omitted for convenience.

The information receiving unit 410 inputs (or selects) affiliate store registration information from the affiliate store owner terminal 120 through the affiliate store registration interface and transmits the information through the communication network to register the affiliate store in association with the interface unit 400. Characterized in that it receives the information, and provides the received merchant registration information to the information storage unit 415.

The information storage unit 415 may include merchant registration information including at least one of the affiliate store information, the affiliate store condition information, the advertisement output medium information, and one or more tag information received through the information receiver 410. It stores in the B (420).

5 is a diagram illustrating an advertisement affiliated merchant registration process having an advertisement output medium according to an embodiment of the present invention.

In more detail, FIG. 5 shows that the merchant owner terminal 120 on the advertisement affiliated merchant registration system shown in FIG. When the affiliated store registration information including at least one or more tag information is transmitted, the affiliated store registration server 105 stores the affiliated store registration information in the affiliated store information D / B 420. Those skilled in the art will be able to infer various implementation methods for the process of registering an affiliate affiliated advertising with the advertisement output medium by referring to and / or modifying the figure 5, but the present invention is inferred from the above. It includes all implementation methods, and is not limited to the implementation method shown in FIG.

Hereinafter, the affiliated store registration server 105 on the advertisement affiliated merchant registration system shown in FIG. 4 is referred to as "server" in FIG. 5 for convenience, and the affiliated store owner terminal 120 on the advertisement affiliated affiliated store registration system shown in FIG. It is called "terminal" for convenience.

Referring to FIG. 5, a terminal on an advertisement affiliated merchant registration system illustrated in FIG. 4 accesses the server through the communication network and connects a communication channel for registering a merchant having an advertisement output medium (500).

According to the exemplary embodiment of the present invention, the communication channel connection process may further include at least one process of logging in to the server from the terminal, or registering to the server from the terminal. In affiliated store owner information corresponding to the terminal is extracted (or obtained).

A person having ordinary knowledge in the technical field to which the present invention belongs, the terminal is connected to the server in accordance with a communication protocol corresponding to the communication network through a browser program corresponding to the communication network having the advertisement output medium Since it will be familiar with the technical features of connecting a communication channel for registration, a detailed description thereof will be omitted for convenience.

When the communication channel for registering the affiliated store having an advertisement output medium is connected between the terminal and the server as described above, the terminal provides a merchant registration interface for registering the affiliated store having the advertisement output medium to the server through the communication channel. A user for requesting (505), and correspondingly, the server inputting (or selecting) affiliated store registration information including at least one of the affiliated store information, affiliated store condition information, advertisement output medium information, and one or more tag information in the terminal; A merchant registration interface including an interface is generated (or extracted) (510), and the generated (or extracted) merchant registration interface is transmitted to the terminal through the communication channel (515).

Thereafter, the terminal includes at least one of the affiliated store information, the affiliated store condition information, the advertisement output medium information, and one or more tag information through the user interface included in the affiliated store registration interface for inputting (or selecting) the affiliated store registration information. In step 520, the affiliated store registration information is input (or selected).

If the affiliated store registration information is input (or selected) at the terminal (525), the terminal transmits the affiliated store information, the affiliated store condition information, advertisement output medium information, and at least one tag information to the server through the communication channel. Transmitting the affiliated store registration information including one or more (530), and correspondingly the server stores the received affiliated store registration information in the affiliated store information D / B (420) shown in Figure 4 (535).

6 is a diagram illustrating an advertisement providing system for outputting an advertisement through an advertisement output medium provided in a affiliated store according to an exemplary embodiment of the present invention.

More specifically, FIG. 6 shows merchant condition information matching the advertisement output target merchant condition information registered through the advertisement registration system shown in FIG. 2 among the merchant condition information registered through the affiliate store registration system shown in FIG. Confirm the registered one or more merchant information, transmit the advertisement data registered through the merchant registration system shown in FIG. 4 to an advertisement output medium provided in the identified merchant, and settle the advertisement cost according to the advertisement provision. Regarding the system configuration, if one of ordinary skill in the art to which the present invention pertains, an advertisement providing system configuration for outputting an advertisement through an advertisement output medium provided in the affiliated store by referring to and / or modifying the figure 6 It will be possible to infer various implementation methods for the present invention, but the present invention It includes an implementation method and is not limited to the implementation method shown in FIG.

Referring to FIG. 6 according to an embodiment of the present invention, an advertisement providing system for outputting an advertisement through an advertisement output medium provided in the affiliated store includes advertiser information registered through the advertisement registration system shown in FIG. Storing affiliated advertisement target information including at least one advertisement data of an advertiser, advertisement target advertisement condition information for outputting the advertisement data, advertisement output condition information, advertisement price information for the advertisement output condition, and advertisement deposit information; Storing affiliated store registration information including at least one advertisement D / B 675 and at least one affiliated store information, affiliated store condition information, advertisement output medium information, and one or more tag information registered through the affiliated store registration system shown in FIG. The affiliated store information D / B 680 and the affiliated store conditions included in the affiliated store registration information; Identify one or more affiliate stores that match the advertisement output target affiliate condition information included in the target advertisement registration information, schedule the transmission of the advertisement data of the advertiser to an advertisement output medium included in the affiliate store, and according to the scheduling Characterized in that it comprises an advertisement providing server 110 for transmitting and outputting the advertisement data of the advertiser to the advertisement output medium provided in the merchant.

However, in FIG. 6, the advertisement providing server 110 is illustrated as being formed in one server form for convenience. However, the present invention is not limited thereto, and the advertisement providing server 110 may have two or more components for each component. It is possible to be implemented in the form of a server group, the present invention is characterized in that it comprises all the possible inference method.

Referring to FIG. 6, the advertisement providing server 110 may match the affiliated store condition information stored in the advertisement D / B 675 among the affiliated store condition information stored in the affiliated store information D / B 680. Merchant verification unit 600 (or merchant verification means) for confirming one or more merchant information associated with the condition information, and the advertisement of the advertiser associated with the advertisement output target merchant condition information in connection with the advertisement D / B (675) An advertisement output condition checking unit 605 (or an advertisement output condition checking unit) for checking output condition information, and transmitting and outputting the advertisement data of the advertiser to an advertisement output medium of the affiliated store through a communication network according to the advertisement output condition. The advertisement generating unit 610 (or information generating means) for generating advertisement output plan information, and the advertisement to the advertisement output medium of the affiliated store through a communication network according to the advertisement output plan. And advertisement output unit 615 (or advertisement output means) for transmitting and outputting attention advertisement data, and the affiliated store condition information, the advertiser information, and the affiliated store information matched by the affiliated store checking unit 600; And an information storage unit 665 (or information storage means) for storing advertisement data, advertisement output condition information of the advertiser, and advertisement output medium information of the affiliated store in a storage medium 683 in association with the advertisement output plan information. Characterized in that made.

Advertiser information registered through the advertisement registration system shown in FIG. 2, advertisement data of the advertiser, merchant condition information for advertisement output, advertisement output condition information for outputting the advertisement data, and advertisement price information for the advertisement output condition; Merchant target advertisement registration information including at least one advertisement deposit information is stored in the advertisement D / B (675), registered through the merchant registration system shown in Figure 4 registered merchant information, merchant condition information and advertising output medium After the affiliated store registration information including at least one piece of information and at least one tag information is stored in the affiliated store information D / B 680, the affiliated store identification unit 600 outputs an advertisement stored in the advertisement D / B 675. The merchant condition information and the merchant condition information stored in the merchant information D / B 680 are compared and stored in the merchant information D / B 680. The by checking the merchant condition information to advertisement output matches the target merchants condition information stored in the merchant conditions the advertisement D / B (675) of the information, characterized in that to determine the one or more merchant information that is associated with the merchant's conditions information.

According to an embodiment of the present invention, the affiliated store condition information may include store location (or address) information of a store (or store) having an offline store or a store corresponding to the store (or store) group, and floating population information near a store. Store condition information including one or more of the affiliated store's business type / business status and store size information (eg, store width, number of sheets (or tables), concurrent capacity, etc.), and the store (or store) or the store ( Or stores) one or more sales condition information including one or more average sales amount information, average visit customer number information, customer gender ratio information, and customer age group ratio information of each affiliate store corresponding to the group).

Here, the sales condition information further includes the average sales amount information, average visitor number information, customer gender ratio information, and customer age group ratio information of a specific time zone of the day, or average sales amount information and average visitor number information of a specific date. It is preferable to further include customer gender ratio information and customer age ratio ratio information, or further include average sales amount information, average visitor count information, customer gender ratio information, and customer age ratio ratio information for a specific day of the week.

If one or more affiliate information associated with affiliated condition information matched with advertisement output target affiliate condition information stored in the advertisement D / B 675 is confirmed, the advertisement output condition check unit 605 may determine the advertisement D / B ( And 675) confirming advertisement output condition information of the advertiser associated with the advertisement output target affiliate condition information identified as matching with the affiliate store condition information associated with the affiliate store information.

According to an exemplary embodiment of the present invention, the advertisement output condition information includes advertisement period information for outputting advertisement data of the advertiser through an advertisement output medium provided in at least one affiliate store corresponding to the advertisement output target affiliate condition information; Preferably, the advertisement medium includes one or more pieces of advertisement period information, advertisement time zone information, advertisement date and time information, and advertisement day information for outputting advertisement data of the advertiser through an advertisement medium.

When the advertisement output condition information of the advertiser is confirmed through the advertisement output condition checking unit 605, the information generating unit 610 may be the advertisement output medium of the affiliated store through the communication network according to the confirmed advertisement output condition. The advertisement output plan information for transmitting and outputting the advertisement data is characterized in that for generating.

For example, when the confirmed advertisement output condition information is included to transmit the advertisement data of the advertiser to the advertisement output medium of the affiliated store from Monday to Friday from 19 to 20 o'clock, the information generating unit 610 may include the above information. Check the date and time corresponding to Monday-Friday based on the current time when the advertising output plan is established, and transmit the advertisement data of the advertiser to the advertisement output medium of the affiliated store from 19:00 to 20:00 on the confirmed date and time. It is desirable to generate the advertisement output plan information at the time output.

According to an embodiment of the present invention, the information generating unit 610 may generate advertisement output plan information for transmitting and outputting advertisement data of one or more advertisers to an advertisement output medium of the affiliate store for any one affiliate store. .

According to another exemplary embodiment of the present invention, the advertisement data of only one advertiser is transmitted to the advertisement output medium of the affiliated store and outputted, or the advertisement data of the advertiser is transmitted to the advertisement output medium of the affiliated store randomly. The information generating unit 610 when processing or transmitting the advertisement data of the advertiser to the advertisement output medium of the affiliated store is automatically set by an advertisement output policy (not shown) included in the advertisement providing server 110. ) May be omitted to generate the advertisement output plan information, whereby the present invention is not limited.

When the advertisement generating plan information for transmitting and outputting the advertisement data of the advertiser is output by the information generating unit 610 to the advertisement output medium of the affiliated store, the advertisement output unit 615 is in accordance with the generated advertisement output plan information. Accordingly, the advertisement data of at least one advertiser is transmitted to the advertisement output medium of the affiliated store through a communication network and output.

If the advertisement output plan information for the advertisement output medium of the affiliate store is not generated (for example, the advertisement data of only one advertiser is transmitted to the advertisement output medium of the affiliate store and output, or the advertisement output medium of the affiliate store is outputted. The transmission of the advertisement data of the advertiser is randomly processed, or the transmission of the advertisement data of the advertiser to the advertisement output medium of the affiliated store by the advertisement output policy (not shown) included in the advertisement providing server 110. In the case of automatic setting), the advertisement output unit 615 may transmit and output advertisement data of the advertiser according to advertisement output condition information associated with the advertiser information.

According to an exemplary embodiment of the present invention, in transmitting and outputting advertisement data of the advertiser to the advertisement output medium of the affiliate store, the advertisement output unit 615 may be connected to the affiliate store information D / B 680 of the affiliate store. The advertisement output medium information may be checked, and the advertisement data of the advertiser may be transmitted to the advertisement output medium corresponding to the advertisement data transmission address information according to the advertisement output method information included in the advertisement output medium information.

In addition, in transmitting and outputting advertisement data of the advertiser to the advertisement output medium of the affiliate store, the advertisement output unit 615 checks the advertisement output medium information of the affiliate store in association with the affiliate store information D / B 680. The device information included in the advertisement output medium information may be read to determine whether the advertisement data of the advertiser is compatible to be output through the advertisement output medium.

If the advertisement data of the advertiser cannot be output through the advertisement output medium (for example, when the advertisement data of the advertiser is incompatible with the advertisement output medium), the advertisement output unit 615 may display the advertisement of the advertiser. Preferably, the data is converted to be compatible with the device information of the advertisement output medium information.

According to another exemplary embodiment of the present invention, when a separate advertisement server (not shown) transmits and outputs advertisement data of an advertiser according to the advertisement output plan information (or advertisement output condition information) to the advertisement output medium of the affiliated store. The advertisement output unit 615 preferably shares the advertisement output plan information (or advertisement output condition information) with the advertisement server.

According to an embodiment of the present invention, when the affiliated store identification unit 600 determines one or more affiliated store information associated with the affiliated store condition information matching the advertisement output target affiliated store condition information stored in the advertisement D / B 675, The information storage unit 665 may include affiliate store condition information matched by the affiliate store check unit 600, advertiser information and advertisement data associated with the matched affiliate store condition information in the advertisement D / B 675, and the advertisement of the advertiser. The output condition information and the affiliated store information D / B 680 are stored in the storage medium 683 in association with the affiliated store information associated with the matched affiliated store condition information and the advertisement output medium information.

If the information generating unit 610 generates advertisement output plan information for transmitting and outputting the advertisement data of the advertiser to the advertisement output medium of the affiliate store, the information storage unit 665 is the affiliate store confirmation unit 600. The merchant condition information matched by the &lt; RTI ID = 0.0 &gt; advertiser information &lt; / RTI &gt; associated with the matched merchant condition information to the advertisement D / B 675, advertisement data and advertisement output condition information of the advertiser, and the merchant information D / B 680. And store affiliated store information and advertisement output medium information associated with the matched affiliate store condition information in the storage medium 683 in association with the generated advertisement output plan information.

Referring to FIG. 6, the advertisement providing server 110 checks advertisement output target merchant condition information in which one or more advertisement output target merchant conditions are the same (or partially matched) in association with the advertisement D / B 675. And comparing the confirmed advertisement output condition information with the information confirming unit 620 (or information checking means) for confirming advertisement output condition information associated with the confirmed advertisement output target affiliate condition information. An advertisement price confirmation unit 625 (or advertisement price confirmation means) for confirming advertisement price information associated with at least one advertisement output condition information that cannot be shared by outputting advertisement data through an advertisement output medium of a corresponding affiliate store; An advertisement output condition checking unit for checking at least one advertisement output condition information sharing the advertising output medium of the merchant in proportion to the confirmed advertisement price information 605 (or advertisement output condition checking means) and an information processing unit 630 (or information processing means) for processing the checked advertisement output condition information to be applied to the advertisement output plan information first. do.

When one or more affiliate information related to affiliated store condition information matching the advertisement output target affiliate condition information of the advertiser is confirmed, and the advertisement output condition information of the advertiser corresponding to the advertisement data to be transmitted to the advertisement output medium of the affiliated store is confirmed, The information confirming unit 620, in association with the advertisement D / B 675, acquires one or more advertisement output target merchant condition information including the same (or partially matched) condition among the identified advertisement output target merchant condition information. It is characterized by checking.

If at least one advertisement output target merchant condition information including the same (or partially matched) condition is confirmed, the information checking unit 620 is connected to the advertisement D / B 675 and the confirmed advertisement output target. The advertisement output condition information associated with the affiliated store condition information may be checked.

If advertisement output condition information for which the advertisement output target affiliate condition information is identical (or partially matched) is confirmed, the information checking unit 620 (or the advertisement price checking unit 625) determines the confirmed advertisement output condition information. Compare and compare the advertisement data through the advertising output medium of the merchant corresponding to the affiliated store condition information to identify one or more advertisement output condition information that can not be output.

For example, the number of advertisement data that can be output for one hour through the advertisement output medium of the affiliated store is 60, and the advertisement output includes a condition for outputting advertisement data through the advertisement output medium of the merchant for one hour in a specific time period. When the condition information is 60 or more, it is preferable that the identified 60 or more advertisement output condition information is identified as advertisement output condition information that cannot be output by sharing advertisement data through the advertisement output medium of the affiliated store.

Or, the advertisement data of a specific advertiser is a large amount of advertising data of one hour, the advertisement output conditions of the other advertisers during the one hour of a specific time period when the advertiser outputs the advertising data through the advertising output medium of the merchant is the one hour When overlapping with the time zone for outputting a large amount of advertising data, it is preferable that the identified two advertisement output condition information is confirmed as advertisement output condition information that cannot be output by sharing the advertisement data through the advertising output medium of the merchant. .

If at least one advertisement output condition information that cannot be shared by outputting advertisement data through the advertisement output medium of the affiliated store is confirmed, the advertisement price checking unit 625 is connected to the advertisement D / B 675 in the affiliated store. Characterized in that the at least one advertisement price information associated with the at least one advertisement output condition information that can not be identified by sharing the advertisement data through the advertisement output medium of the output.

Here, the advertisement price information, the advertising price per unit period for the advertisement period information of the advertisement output conditions, the advertising price per advertisement time period of the advertisement output conditions, the advertising price per advertisement date and time, the advertisement per advertisement day Preferably, the unit price includes at least one unit price amount and an advertisement unit price amount for each advertisement exposure number identified through advertisement exposure statistics information of the affiliated store.

According to the exemplary embodiment of the present invention, even if the advertisement price information is transmitted by outputting the advertisement data of the advertiser to the advertisement output medium of the same affiliated store, the advertisement data is transmitted and output at a specific period, time zone, date and time, and day of the week. It is desirable that the advertising price for doing so is set differently.

For example, even if the advertisement data of the advertiser is transmitted to the advertisement output medium of the same merchant and outputted, it is preferable that the advertisement price is set high at a specific period, time, date, and day of the visit to the merchant. .

If one or more pieces of advertisement price information associated with one or more pieces of advertisement output condition information that cannot be shared by outputting advertisement data through the advertisement output medium of the affiliated store are identified, the advertisement output condition checking unit 605 determines the confirmed advertisement. In accordance with the unit price information, characterized in that for identifying one or more advertisement output condition information sharing the advertisement output medium of the merchant.

According to the method of the present invention, the advertisement output condition checking unit 605 is higher than the advertising unit price associated with the advertisement output condition information that can not share the advertisement output medium of the merchant at a specific time zone, date, day of the week It is preferable to give priority to the advertisement output condition information including the unit price so that the advertisement data can be output through the advertisement output medium of the affiliated store at the time zone, date, and day.

If the advertisement output condition checking unit 605 determines one or more pieces of advertisement output condition information sharing the advertisement output medium of the affiliated store in proportion to the advertisement price information, the information processing unit 630 determines the advertisement output condition. The information is processed to be applied to the advertisement output plan information first.

According to an embodiment of the present invention, the information processing unit 630 may generate advertisement output plan information including advertisement output condition information confirmed to share the advertisement output medium of the affiliated store.

Alternatively, the information processing unit 630 may be configured to transmit and output advertisement data through the advertisement output medium of the affiliate store to the advertisement output condition checking unit 605 among the advertisement output condition information included in the advertisement output plan information. It is preferable to replace the advertisement output condition information associated with the advertisement price lower than the advertisement price associated with the advertisement output condition information confirmed by the advertisement output condition information confirmed by the advertisement output condition confirming unit 605.

Referring to FIG. 6, the advertisement providing server 110 may include advertisement output history information including a history of outputting advertisement data of the advertiser through an advertisement output medium included in the affiliated store through the advertisement output unit 615. Ad output confirmation unit 635 (or ad output confirmation means) for confirming the, and the advertisement output condition information for the advertisement data provided to the advertisement output medium in association with the advertisement D / B 675 at the time of the advertisement output confirmation; And an advertisement cost calculation unit 640 (or advertisement cost calculation means) for checking advertisement price information and comparing the advertisement output history information with the confirmed advertisement output condition information to calculate an advertisement cost for each advertisement output condition for the advertisement output history. And an advertisement cost settlement processing unit 645 (or settlement processing means) which processes the advertisement cost in the advertisement deposit of the advertiser in association with the advertisement D / B 675. It characterized by that.

The advertisement output confirmation unit 635 while the advertisement data of the advertiser is transmitted and output to the advertisement output medium of the affiliated store according to the advertisement output plan information (or advertisement output condition information) through the advertisement output unit 615. Is associated with the advertisement output unit 615 to check the advertisement output history information including a history (for example, the advertisement output date, time, number of times) output the advertisement data of the advertiser through the advertisement output medium provided in the merchant Characterized in that.

According to another exemplary embodiment of the present invention, when a separate advertisement server (not shown) transmits and outputs advertisement data of an advertiser according to the advertisement output plan information (or advertisement output condition information) to the advertisement output medium of the affiliated store. The advertisement output checking unit 635 includes a history (eg, advertisement output date, time, number of times) in which advertisement data of the advertiser is output through an advertisement output medium provided in the affiliated store in association with the advertisement server (not shown). It is possible to check the advertisement output history information.

When the advertisement output history information output by transmitting the advertisement data of the advertiser through the advertisement output medium provided to the affiliated store through the advertisement output checking unit 635 is confirmed, the advertisement cost calculating unit 640 may determine the advertisement D / D. And the advertisement output condition information and the advertisement price information on the advertisement data provided to the advertisement output medium in connection with B 675, wherein the advertisement output history information confirmed by the advertisement output checking unit 635 is identified. And comparing the checked advertisement output condition information to calculate an advertisement cost for each advertisement output condition based on advertisement price information on the advertisement output.

According to the exemplary embodiment of the present invention, even if the advertisement data of the advertiser is transmitted and output to the advertisement output medium of the same affiliated store, the advertisement price information is included in a specific period, time zone, date and time, and day included in the advertisement output condition information. Is differently set, the advertising cost calculation unit 640 checks the period, time zone, date and time, the day of the match between the advertisement output history information and the advertisement output condition information, the confirmed period, time zone, date and time, It is preferable to calculate the advertisement cost for each advertisement output condition based on the advertisement price information corresponding to the day of the week.

If the advertisement cost for each advertisement output condition is calculated by the advertisement cost calculating unit 640, the advertisement cost settlement processing unit 645, in conjunction with the advertisement D / B 675, deducts the advertisement cost from the advertising deposit of the advertiser. Thus, the advertisement cost corresponding to the transmission and output of the advertisement data of the advertiser to the advertisement output medium of the merchant is characterized in that the settlement process.

Referring to FIG. 6, the advertisement providing server 110 may include a distribution calculating unit 670 (or a distribution calculating unit) that calculates a distribution amount of a merchant operating the advertisement output medium among the advertising costs calculated by the advertising unit calculating unit. And a distribution calculation unit 673 (or distribution computer means) for calculating the affiliated store's distribution amount to the affiliated store.

When the advertisement cost calculation unit 640 calculates an advertisement cost corresponding to the transmission and output of the advertisement data of the advertiser to the advertisement output medium of the affiliate store, the distribution calculator 670 calculates the advertisement unit calculation unit. The affiliated store's distribution amount for operating the advertisement output medium is calculated, and the affiliated store's distribution amount is any one of a distribution rate determined by the advertisement providing server 110 or a distribution rate requested by the affiliated store. It is preferable to calculate based on a ratio.

If the distribution amount of the affiliated store is calculated by the distribution calculating unit 670, the distribution calculating unit 673, in conjunction with a financial system (not shown), transfers the calculated amount of the affiliated store distribution to an account in the name of the affiliated store. It is preferable to deposit and settle the payment.

According to another exemplary embodiment of the present invention, the distribution calculating unit 673 may settle the merchant distribution amount to a server (for example, a bansa server 690 and a payment server) that charges various fees to the affiliate store. The present invention is not limited thereby.

According to another embodiment of the present invention, the distribution calculating unit 673, in connection with the tax office server (695) to pay the various taxes (or tax bills) to be paid by the merchant through the merchant distribution amount. It is possible, and the invention is not limited thereby.

Referring to FIG. 6, the advertisement providing server 110 may provide sales accounting information (eg, through the affiliated store terminal 685, the bansa server 690, or the payment server 693 included in the affiliated store). A sales confirmation unit 650 (or sales confirmation means) for checking a card payment amount and a cash receipt issued amount for a predetermined time period or checking tax payment information of an affiliated store in connection with the tax office server 695, and A sales amount calculating unit 655 (or a sales amount calculating means) for calculating sales amount information for a predetermined period of time based on sales aggregation information (or tax payment information) of the affiliated store, and the affiliated store in connection with the storage medium 683. Confirm (or generate) the average sales amount information for a certain period included in the merchant condition information of the user, and through the calculated sales amount information for the predetermined period and the confirmed (or generated) average sales amount information An advertisement exposure statistics generator 660 (or advertisement exposure statistics generating means) for generating advertisement exposure statistics information for a predetermined period of time, and the storage medium 683 by linking the advertiser information with the affiliated store information and the advertisement exposure statistics information. Information storage unit 665 (or information storage means) to store the information, and the advertising exposure statistics information calculated (or stored in the storage medium 683) to read the advertisement data of the advertiser is provided in the merchant The advertisement providing confirmation unit (or advertisement providing confirmation means) for confirming the advertisement exposure information exposed to the customer visiting the affiliated store through the output medium, and the advertisement cost of the advertiser according to the settlement conditions after the advertisement fee for each advertisement period when the advertisement is confirmed. It is characterized in that it comprises an advertising cost settlement processing unit 645 (or settlement processing means) for processing the settlement to the affiliated store (or advertising executive).

The sales confirmation unit 650 is any one of the merchant terminal 685, bansa server 690, or payment server 693 that can check the card payment amount and cash receipt issued amount for the merchant for a certain period. And affiliated store sales aggregate information including card payment amount and cash receipt issuance amount for the merchant for a predetermined period of time, or a tax office server based on the merchant information stored in the storage medium 683. In connection with the (695), it is characterized in that the tax payment information including the sales information of the merchant.

When the sales aggregation information (or tax payment information) of the affiliated store is confirmed through the sales confirmation unit 650, the sales amount calculation unit 655 is based on the confirmed aggregate sales information (or tax payment information) of the affiliated store. It is characterized in that for calculating a sales amount information for a predetermined period, wherein the period for calculating the sales amount information is a unit period (or multiple of the unit period) corresponding to the average sales amount information included in the merchant condition information; It is preferable to include.

If the sales amount information for a predetermined period of time is calculated based on the sales aggregate information (or tax payment information) of the merchant, the advertisement exposure statistics generator 660 is linked to the storage medium 683, merchant conditions of the merchant Confirm (or generate) the average sales amount information for a certain period included in the information, and based on a ratio between the calculated sales amount information for the predetermined period and the confirmed (or generated) average sales amount information And generating advertisement exposure statistics information (eg, the number of affiliated store visited customers) during the period. The information storage unit 665 links the advertiser information with the affiliated store information and advertisement exposure statistics information. And 683).

The advertisement exposure statistics information is generated through the advertisement exposure statistics generator 660 or the advertisement exposure statistics information generated by the information storage unit 665 is stored in the storage medium 683, and then the advertisement is provided. The identification unit reads the advertisement exposure statistics information and confirms advertisement exposure information exposed to the affiliated store visiting customer through the advertisement output medium provided in the affiliated store.

If, as a result of confirming the advertisement providing confirmation unit, the advertisement exposure information exposed to the affiliated store visitor is confirmed through the advertisement output medium provided in the affiliated store, the advertisement cost settlement processing unit 645 may display the advertisement corresponding to the advertisement exposure statistics information. Computing the respective affiliated store distribution amount, and characterized in that the calculated processing of the affiliated store distribution of the advertisement exposure to the affiliated store.

Here, the affiliated store distribution amount is preferably calculated according to any one of the distribution ratio determined by the advertisement providing server 110, or the distribution ratio requested by the affiliated store.

7 is a diagram illustrating a process of outputting an advertisement through an advertisement output medium provided in an affiliated store according to one embodiment of the present invention.

In more detail, FIG. 7 illustrates merchant condition information matching to advertisement output target merchant condition information registered through the advertisement registration system shown in FIG. 2 among the merchant condition information registered through the affiliate store registration system shown in FIG. Checking the registered merchant information and transmitting the advertisement data registered through the affiliate store registration system shown in FIG. 4 to the advertisement output medium provided in the identified merchant according to the advertisement output condition of the advertiser. As illustrated, the advertisement data of only one advertiser is transmitted to the affiliated advertisement output medium for output, or the advertisement data of the advertiser is transmitted randomly to the affiliated advertisement output medium, or the affiliate store Transmitting the advertisement data of the advertiser to the advertisement output medium of When the thing is automatically set by the advertisement output policy (not shown) provided in the server shows an implementation method of transmitting and outputting the advertisement data of the advertiser to the advertisement output medium of the merchant.

Those skilled in the art to which the present invention pertains, various implementation methods (for example, some steps) for the process of outputting the advertisement through the advertisement output medium provided in the merchant by referring to and / or modifying the figure 7 May be omitted or the order may be changed), but the present invention includes all the implementation methods inferred above, and the technical features are not limited to the implementation method shown in FIG.

For example, in FIG. 7, the merchant condition information, the advertiser information, the merchant information, the advertisement data, the advertisement output condition information of the advertiser, and the affiliate store matched to the advertisement D / B 675 and the merchant information D / B 680. The process of storing the advertisement output medium information in the storage medium 683 in association with the advertisement output plan information may be omitted, and thus the present invention is not limited thereto.

Hereinafter, in FIG. 7, the advertisement providing server 110 on the advertisement providing system illustrated in FIG. 6 is referred to as a “server” for convenience.

Referring to FIG. 7, advertiser information registered through the advertisement registration system shown in FIG. 2, advertisement data of the advertiser and advertisement output target affiliate condition information, advertisement output condition information, and advertisement output condition to output the advertisement data are shown. Merchant target advertisement registration information including at least one advertisement price information and advertisement deposit information for the store is stored in the advertisement D / B (675), registered merchant information and merchants through the merchant registration system shown in Figure 4 After the affiliate store registration information including at least one of condition information, advertisement output medium information, and at least one tag information is stored in the affiliate store information D / B 680, the server outputs the advertisement stored in the advertisement D / B 675. The affiliated store information D / B 680 by comparing target affiliated condition information with the affiliated store condition information stored in the affiliated store information D / B 680. By the conditions of the stored merchant information check the merchant's conditions information that matches the advertisement output condition information stored in the advertisement destination merchant D / B (675), to determine one or more merchant information that is associated with the merchant's conditions information 700.

According to an embodiment of the present invention, the affiliated store condition information may include store location (or address) information of a store (or store) having an offline store or a store corresponding to the store (or store) group, and floating population information near a store. Store condition information including one or more of the affiliated store's business type / business status and store size information (eg, store width, number of sheets (or tables), concurrent capacity, etc.), and the store (or store) or the store ( Or stores) one or more sales condition information including one or more average sales amount information, average visit customer number information, customer gender ratio information, and customer age group ratio information of each affiliate store corresponding to the group).

Here, the sales condition information further includes the average sales amount information, average visitor number information, customer gender ratio information, and customer age group ratio information of a specific time zone of the day, or average sales amount information and average visitor number information of a specific date. It is preferable to further include customer gender ratio information and customer age ratio ratio information, or further include average sales amount information, average visitor count information, customer gender ratio information, and customer age ratio ratio information for a specific day of the week.

If at least one affiliate information associated with the affiliate condition information matching the advertisement output target affiliate condition information stored in the advertisement D / B 675 is confirmed (705), the server is associated with the advertisement D / B 675. In operation 710, the advertisement output condition information of the advertiser associated with the advertisement output target affiliate condition information determined to be matched with the affiliate store condition information associated with the affiliate store information is checked.

According to an exemplary embodiment of the present invention, the advertisement output condition information includes advertisement period information for outputting advertisement data of the advertiser through an advertisement output medium provided in at least one affiliate store corresponding to the advertisement output target affiliate condition information; Preferably, the advertisement medium includes one or more pieces of advertisement period information, advertisement time zone information, advertisement date and time information, and advertisement day information for outputting advertisement data of the advertiser through an advertisement medium.

In addition, the server may be determined to match the merchant condition information and the advertiser information associated with the matched merchant condition information to the advertisement D / B 675, advertisement data and advertisement output condition information of the advertiser, and the affiliate store The information D / B 680 associates the affiliated store information associated with the matched affiliated store condition information with the advertisement output medium information and stores the same in the storage medium 683 in operation 715.

Thereafter, the server transmits the advertisement data of the advertiser to the advertisement output medium of the affiliate store in response to advertisement output condition information associated with the advertiser information in association with the storage medium 683 (720).

According to an embodiment of the present invention, in transmitting and outputting the advertisement data of the advertiser to the advertisement output medium of the affiliated store, the server associates the advertisement output medium information of the affiliated store with the affiliated store information D / B 680. It is preferable to transmit the advertisement data of the advertiser to the advertisement output medium corresponding to the advertisement data transmission address information according to the advertisement output method information included in the advertisement output medium information.

In addition, in transmitting and outputting advertisement data of the advertiser to the advertisement output medium of the affiliated store, the server checks advertisement output medium information of the affiliated store in association with the affiliated store information D / B 680 and outputs the advertisement. It is preferable to read the device information included in the medium information to confirm that the advertisement data of the advertiser is compatible to be output through the advertisement output medium.

If the advertisement data of the advertiser cannot be output through the advertisement output medium (for example, when the advertisement data of the advertiser is incompatible with the advertisement output medium), the server outputs the advertisement data of the advertiser to the advertisement output medium. It is desirable to convert the media information to be compatible with the device information.

8 is a diagram illustrating a process of outputting an advertisement through an advertisement output medium provided in an affiliated store according to another exemplary embodiment of the present invention.

In more detail, FIG. 8 shows merchant condition information matching the advertisement output target merchant condition information registered through the advertisement registration system shown in FIG. 2 among the merchant condition information registered through the affiliate store registration system shown in FIG. After confirming the registered one or more merchant information, and generates the advertisement output plan information including the advertisement output conditions of the advertiser to the advertisement data registered through the merchant registration system shown in Figure 4, the generated advertisement output plan information According to the present invention illustrates a process of transmitting and outputting to the advertising output medium provided in the identified merchant, if the person of ordinary skill in the art to which the present invention belongs, refer to and / or modify the figure 8 to the merchant Various implementation methods (e.g., a part) of a process of outputting an advertisement through an advertisement output medium provided in the Steps may be omitted, or the order of implementation may be changed), but the present invention includes all the implementation methods inferred, and the technical features are not limited to the implementation method shown in FIG. .

For example, in FIG. 8, the merchant condition information, the advertiser information, the merchant information, the advertisement data, the advertisement output condition information of the advertiser, and the affiliate store matched with the advertisement D / B 675 and the merchant information D / B 680 in FIG. 8. The process of storing the advertisement output medium information in the storage medium 683 in association with the advertisement output plan information may be omitted, and thus the present invention is not limited thereto.

Hereinafter, in FIG. 8, the advertisement providing server 110 on the advertisement providing system illustrated in FIG. 6 is referred to as a “server” for convenience.

Referring to FIG. 8, advertiser information registered through the advertisement registration system shown in FIG. 2, advertisement data of the advertiser and advertisement output target affiliate condition information, advertisement output condition information to output the advertisement data, and the advertisement output condition Merchant target advertisement registration information including at least one advertisement price information and advertisement deposit information for the store is stored in the advertisement D / B (675), registered merchant information and merchants through the merchant registration system shown in Figure 4 After the affiliate store registration information including at least one of condition information, advertisement output medium information, and at least one tag information is stored in the affiliate store information D / B 680, the server outputs the advertisement stored in the advertisement D / B 675. The affiliated store information D / B 680 by comparing target affiliated condition information with the affiliated store condition information stored in the affiliated store information D / B 680. By the conditions of the stored merchant information check the merchant's conditions information that matches the advertisement output condition information stored in the advertisement destination merchant D / B (675), to determine one or more merchant information that is associated with the merchant's conditions information (800).

According to an embodiment of the present invention, the affiliated store condition information may include store location (or address) information of a store (or store) having an offline store or a store corresponding to the store (or store) group, and floating population information near a store. Store condition information including one or more of the affiliated store's business type / business status and store size information (eg, store size, number of stores (or tables), concurrent capacity, etc.), and the store (or store) or the store. (Or stores) It is preferable to include one or more sales condition information including one or more information about the average sales amount of each store, average visit customer number information, customer gender ratio information, customer age group ratio information of the merchant corresponding to the group.

Here, the sales condition information further includes the average sales amount information, average visitor number information, customer gender ratio information, and customer age group ratio information of a specific time zone of the day, or average sales amount information and average visitor number information of a specific date. It is preferable to further include customer gender ratio information and customer age ratio ratio information, or further include average sales amount information, average visitor count information, customer gender ratio information, and customer age ratio ratio information for a specific day of the week.

If at least one affiliate information associated with the affiliate condition information matching the advertisement output target affiliate condition information stored in the advertisement D / B 675 is confirmed (805), the server is associated with the advertisement D / B 675. In operation 810, the advertisement output condition information of one or more advertisers associated with the advertisement output target affiliate condition information identified as matching with the affiliate store condition information associated with the affiliate store information is checked.

According to an exemplary embodiment of the present invention, the advertisement output condition information includes advertisement period information for outputting advertisement data of the advertiser through an advertisement output medium provided in at least one affiliate store corresponding to the advertisement output target affiliate condition information; Preferably, the advertisement medium includes one or more advertisement period information, advertisement time zone information, advertisement date / time information, and advertisement day information for outputting advertisement data of the advertiser through an advertisement medium.

Thereafter, the server generates advertisement output plan information for transmitting and outputting the advertisement data of the advertiser to the advertisement output medium of the affiliated store through the communication network according to the at least one advertisement output condition (S815).

For example, when the confirmed advertisement output condition information is included to transmit the advertisement data of the advertiser to the advertisement output medium of the affiliated store from Monday to Friday from 19 to 20:00, the server establishes the advertisement output plan. Check the date and time corresponding to Monday to Friday based on the current time point, and the time zone from 19 to 20 o'clock of the confirmed date and time as the advertisement data of the advertiser is transmitted to the advertisement output medium of the merchant and output. It is desirable to generate advertisement output plan information.

According to an embodiment of the present invention, it is preferable that the server generates advertisement output plan information that transmits and outputs advertisement data of one or more advertisers to an advertisement output medium of the affiliate store for any one affiliate store.

If advertisement output plan information for transmitting and outputting the advertisement data of the advertiser is output to the advertisement output medium of the affiliated store (820), the server matches the affiliated store condition information with the advertisement D / B 675. Advertiser information and advertisement data associated with merchant condition information and advertisement output condition information of an advertiser, and merchant information and advertisement output medium information associated with the matched merchant condition information in the merchant information D / B 680 are generated. In operation 825, the storage medium 683 is linked to the advertisement output plan information.

Thereafter, the server transmits and outputs the advertisement data of the advertiser to the advertisement output medium of the affiliate store according to the advertisement output condition information associated with the advertiser information in association with the storage medium 683 (830).

According to an embodiment of the present invention, in transmitting and outputting the advertisement data of the advertiser to the advertisement output medium of the affiliated store, the server associates the advertisement output medium information of the affiliated store with the affiliated store information D / B 680. It is preferable to transmit the advertisement data of the advertiser to the advertisement output medium corresponding to the advertisement data transmission address information according to the advertisement output method information included in the advertisement output medium information.

In addition, in transmitting and outputting the advertisement data of the advertiser to the advertisement output medium of the affiliated store, the server checks the advertisement output medium information of the blind point in association with the affiliated store information D / B 680, the advertisement It is preferable to read the device information included in the output medium information to check whether the advertisement data of the advertiser is compatible to be output through the advertisement output medium.

If the advertisement data of the advertiser cannot be output through the advertisement output medium (for example, when the advertisement data of the advertiser is incompatible with the advertisement output medium), the server outputs the advertisement data of the advertiser to the advertisement output medium. It is desirable to convert the media information to be compatible with the device information.

FIG. 9 is a diagram illustrating a process of outputting an advertisement through an advertisement output medium provided in an affiliated store according to another exemplary embodiment of the present invention.

In more detail, FIG. 9 shows merchant condition information matching the advertisement output target merchant condition information registered through the advertisement registration system shown in FIG. 2 among the merchant condition information registered through the affiliate store registration system shown in FIG. Identify one or more registered merchant information and generate advertisement output plan information including advertisement output conditions of the advertiser from the advertisement data registered through the affiliate store registration system shown in FIG. 4, wherein the advertisement output conditions include If the output medium is not shared, the priority target advertisement output condition information is checked in proportion to the advertisement price information associated with the advertisement output condition information, and the identified priority target advertisement output condition information is added to the advertisement output plan information. After first applying, the confirmed affiliate according to the advertisement output plan information As a process of transmitting and outputting to an advertisement output medium provided at a point, those skilled in the art to which the present invention pertains, refer to and / or modify the drawing 9, the advertisement output provided in the affiliated store Various implementation methods (e.g., some steps may be omitted or the order may be changed) for the process of outputting advertisement through the medium may be inferred, but the present invention includes all the implementation methods inferred above. However, the technical features are not limited only to the implementation method illustrated in FIG. 9.

For example, in FIG. 9, the merchant condition information, the advertiser information, the merchant information, the advertisement data, the advertisement output condition information of the advertiser, and the affiliate store matched to the advertisement D / B 675 and the merchant information D / B 680. The process of storing the advertisement output medium information in the storage medium 683 in association with the advertisement output plan information may be omitted, and thus the present invention is not limited thereto.

Hereinafter, in FIG. 9, the advertisement providing server 110 on the advertisement providing system illustrated in FIG. 6 is referred to as a “server” for convenience.

Referring to FIG. 9, advertiser information registered through the advertisement registration system shown in FIG. 2, advertisement data of the advertiser and advertisement output target affiliate condition information, advertisement output condition information, and advertisement output condition to output the advertisement data are shown. Merchant target advertisement registration information including at least one advertisement price information and advertisement deposit information for the store is stored in the advertisement D / B (675), registered merchant information and merchants through the merchant registration system shown in Figure 4 After the affiliate store registration information including at least one of condition information, advertisement output medium information, and at least one tag information is stored in the affiliate store information D / B 680, the server outputs the advertisement stored in the advertisement D / B 675. The affiliated store information D / B 680 by comparing target affiliated condition information with the affiliated store condition information stored in the affiliated store information D / B 680. By the conditions of the stored merchant information check the merchant's conditions information that matches the advertisement output condition information stored in the advertisement destination merchant D / B (675), to determine one or more merchant information that is associated with the merchant's conditions information 900.

According to an embodiment of the present invention, the affiliated store condition information may include store location (or address) information of a store (or store) having an offline store or a store corresponding to the store (or store) group, and floating population information near a store. Store condition information including one or more of the affiliated store's business type / business status and store size information (eg, store width, number of sheets (or tables), concurrent capacity, etc.), and the store (or store) or the store ( Or stores) one or more sales condition information including one or more average sales amount information, average visit customer number information, customer gender ratio information, and customer age group ratio information of each affiliate store corresponding to the group).

Here, the sales condition information further includes the average sales amount information, average visitor number information, customer gender ratio information, and customer age group ratio information of a specific time zone of the day, or average sales amount information and average visitor number information of a specific date. It is preferable to further include customer gender ratio information and customer age ratio ratio information, or further include average sales amount information, average visitor count information, customer gender ratio information, and customer age ratio ratio information for a specific day of the week.

If one or more affiliate information associated with the affiliate condition information matching the advertisement output target affiliate condition information stored in the advertisement D / B 675 is confirmed (905), the server is associated with the advertisement D / B 675. Check the at least one advertisement output target merchant condition information including the same (or partially matched) condition among the identified advertisement output target merchant condition information (910), and the advertisement D / B 675 in association with the advertisement D / B 675; Identify one or more advertisement output condition information associated with the confirmed advertisement output target affiliate condition information (915), compare the identified advertisement output condition information, and compare the advertisement data through the advertisement output medium of the affiliate store corresponding to the affiliate condition information; In operation 920, at least one advertisement output condition information that cannot be shared and output can be identified.

According to an embodiment of the present invention, the advertisement output condition information may include advertisement period information for outputting advertisement data of the advertiser through an advertisement output medium provided in at least one affiliate store corresponding to the advertisement output target affiliate condition information; Preferably, the advertisement medium includes one or more pieces of advertisement period information, advertisement time zone information, advertisement date and time information, and advertisement day information for outputting advertisement data of the advertiser through an advertisement medium.

For example, the number of advertisement data that can be output for one hour through the advertisement output medium of the affiliated store is 60, and the advertisement output includes a condition for outputting advertisement data through the advertisement output medium of the merchant for one hour in a specific time period. When the condition information is 60 or more, it is preferable that the identified 60 or more advertisement output condition information is identified as advertisement output condition information that cannot be output by sharing advertisement data through the advertisement output medium of the affiliated store.

Or, the advertisement data of a specific advertiser is a large amount of advertising data of one hour, the advertisement output conditions of the other advertisers during the one hour of a specific time period when the advertiser outputs the advertising data through the advertising output medium of the merchant is the one hour When overlapping with the time zone for outputting a large amount of advertising data, it is preferable that the identified two advertisement output condition information is confirmed as advertisement output condition information that cannot be output by sharing the advertisement data through the advertising output medium of the merchant. .

If one or more advertisement output condition information that cannot share and output advertisement data through the advertisement output medium of the affiliate store is not confirmed (925), the server stores the affiliate store through the communication network according to the identified one or more advertisement output conditions. In operation 930, advertisement output plan information for transmitting and outputting the advertisement data of the advertiser is output to the advertisement output medium.

For example, when the confirmed advertisement output condition information is included to transmit the advertisement data of the advertiser to the advertisement output medium of the affiliated store from Monday to Friday from 19 to 20:00, the server establishes the advertisement output plan. Check the date and time corresponding to Monday to Friday based on the current time point, and the time zone from 19 to 20 o'clock of the confirmed date and time as the advertisement data of the advertiser is transmitted to the advertisement output medium of the merchant and output. It is desirable to generate advertisement output plan information.

According to an embodiment of the present invention, it is preferable that the server generates advertisement output plan information that transmits and outputs advertisement data of one or more advertisers to an advertisement output medium of the affiliate store for any one affiliate store.

If advertisement output plan information is generated to transmit and output the advertisement data of the advertiser to the advertisement output medium of the affiliated store (935), the server matches the affiliated store condition information with the advertisement D / B 675. Advertiser information and advertisement data associated with merchant condition information and advertisement output condition information of the advertiser, and merchant information and advertisement output medium information associated with the matched merchant condition information in the merchant information D / B 680 are generated. In operation 940, the storage medium 683 is linked to the advertisement output plan information.

On the other hand, if one or more advertisement output condition information that cannot be shared by outputting advertisement data through the advertisement output medium of the affiliated store is confirmed (925), the server outputs the advertisement in association with the advertisement D / B 675. In operation 950, one or more pieces of advertisement price information associated with one or more pieces of advertisement output condition information identified as being unable to be output by sharing advertisement data through a medium are identified.

Here, the advertisement price information, the advertising price per unit period for the advertisement period information of the advertisement output conditions, the advertising price per advertisement time period of the advertisement output conditions, the advertising price per advertisement date and time, the advertisement per advertisement day Preferably, the unit price includes at least one unit price amount and an advertisement unit price amount for each advertisement exposure number identified through advertisement exposure statistics information of the affiliated store.

According to the exemplary embodiment of the present invention, even if the advertisement price information is transmitted by outputting the advertisement data of the advertiser to the advertisement output medium of the same affiliated store, the advertisement data is transmitted and output at a specific period, time zone, date and time, and day of the week. It is desirable that the advertising price for doing so is set differently.

For example, even if the advertisement data of the advertiser is transmitted to the advertisement output medium of the same merchant and outputted, it is preferable that the advertisement price is set high at a specific period, time, date, and day of the visit to the merchant. .

Thereafter, the server identifies one or more advertisement output condition information sharing the advertisement output medium of the affiliated store in proportion to the confirmed advertisement price information (955).

According to an exemplary embodiment of the present invention, the server outputs an advertisement price including a higher advertisement price at a specific time, date, and day of the advertisement price associated with advertisement output condition information that cannot share the advertisement output medium of the affiliated store. It is preferable to give priority to the information so that the advertisement data can be output through the advertisement output medium of the affiliated store at the time, date, and day.

In operation 960, the server processes the identified advertisement output condition information to be applied to the advertisement output plan information.

According to an embodiment of the present invention, the server preferably generates advertisement output plan information including advertisement output condition information confirmed to share the advertisement output medium of the affiliated store.

Alternatively, the server checks the advertisement output condition check unit 605 of the advertisement output condition information included in the advertisement output plan information to be set to transmit and output advertisement data through the affiliated advertisement output medium. It is preferable to replace the advertisement output condition information associated with the advertisement price lower than the advertisement price associated with the output condition information with the advertisement output condition information checked by the advertisement output condition confirming unit 605.

If the identified priority advertisement output condition information is applied to the advertisement output plan information (965), the server associates the affiliated store condition information with the matched affiliated store condition information to the advertisement D / B 675. Advertiser information, advertisement data and advertisement output condition information of the advertiser, and affiliated store information and advertisement output medium information associated with the affiliated store condition information matched to the affiliated store information D / B 680 in association with the advertisement output plan information. The storage medium 683 is stored (940).

Thereafter, the server transmits the advertisement data of the advertiser to the advertisement output medium of the affiliate store in accordance with advertisement output condition information associated with the advertiser information in association with the storage medium 683 (945).

According to the embodiment of the present invention, in transmitting and outputting the advertisement data of the advertiser to the advertisement output medium of the affiliated store, the server associates the advertisement output medium information of the affiliated store with the affiliated store information D / B 680. It is preferable to check and output the advertisement data of the advertiser to an advertisement output medium corresponding to the advertisement data transmission address information according to the advertisement output method information included in the advertisement output medium information.

In addition, in transmitting and outputting advertisement data of the advertiser to the advertisement output medium of the affiliated store, the server checks advertisement output medium information of the affiliated store in association with the affiliated store information D / B 680 and outputs the advertisement. It is preferable to read the device information included in the medium information to confirm that the advertisement data of the advertiser is compatible to be output through the advertisement output medium.

If the advertisement data of the advertiser cannot be output through the advertisement output medium (for example, when the advertisement data of the advertiser is incompatible with the advertisement output medium), the server outputs the advertisement data of the advertiser to the advertisement output medium. It is desirable to convert the media information to be compatible with the device information.

FIG. 10 is a diagram illustrating an advertisement cost settlement method according to an embodiment of the present invention. FIG.

In more detail, FIG. 10 illustrates an advertisement output plan (or an advertisement output condition of an advertiser) through the process shown in FIG. 7 or FIG. 8 or FIG. 9 in the advertisement providing server 110 of the advertisement providing system shown in FIG. (B) the process of transmitting the advertisement data of the advertiser to the advertisement output medium of the affiliate and outputting the advertisement data, and then calculating the advertisement cost corresponding to the output by transmitting the advertisement data of the advertiser to the advertisement output medium of the merchant. Those skilled in the art to which the present invention pertains may refer to and / or modify this drawing 10 to infer various implementation methods for the advertising cost settlement method. It is not limited to the implementation method shown in FIG.

For example, in FIG. 10, the process of calculating the merchant distribution amount after the advertisement cost is described as being subsequently performed, but it is apparent that the present invention is not limited thereto.

Hereinafter, in FIG. 10, the advertisement providing server 110 illustrated in FIG. 6 is referred to as a “server” for convenience.

Referring to FIG. 10, the advertisement output of the affiliated store according to the advertisement output plan (or the advertisement output condition of the advertiser) through the process shown in FIG. 7 or 8 or 9 in the server on the advertisement providing system shown in FIG. In operation 1000, the advertisement data of the advertiser is transmitted to the medium to be output.

If it is confirmed that the advertisement data of the advertiser is transmitted to the advertisement output medium of the affiliate store (1005), the server outputs the advertisement data of the advertiser through the advertisement output medium provided in the affiliate store (eg, the advertisement). Check the advertisement output history information including the output date, time, number of times) (1010)

According to another exemplary embodiment of the present invention, when a separate advertisement server (not shown) transmits and outputs advertisement data of an advertiser according to the advertisement output plan information (or advertisement output condition information) to the advertisement output medium of the affiliated store. The server, in association with the advertisement server (not shown), may output advertisement output history information including a history (eg, advertisement output date, time, and number of times) of advertisement data of the advertiser output through an advertisement output medium provided in the affiliated store. It is possible to confirm.

Thereafter, the server checks the advertisement output condition information and the advertisement price information on the advertisement data provided to the advertisement output medium in association with the advertisement D / B 675 (1015), and the confirmed advertisement output history information and the Comparing the confirmed advertisement output condition information to calculate the advertising cost for each advertisement output condition based on the advertisement price information for the advertisement output (1020)

According to the exemplary embodiment of the present invention, even if the advertisement data of the advertisement week is transmitted and output to the advertisement output medium of the same affiliated store, the advertisement price information is included in a specific period, time zone, date, and day included in the advertisement output condition information. Is differently set, the advertising cost calculation unit 640 checks the period, time zone, date and time, the day of the match between the advertisement output history information and the advertisement output condition information, the confirmed period, time zone, date and time, It is preferable to calculate the advertisement cost for each advertisement output condition based on the advertisement price information corresponding to the day of the week.

If the advertisement cost for each advertisement output condition is calculated (1025), the server subtracts the advertisement cost from the advertisement deposit of the advertiser in association with the advertisement D / B 675, thereby providing the advertisement output medium of the merchant with the advertisement output medium. The advertisement cost corresponding to the advertisement data transmitted and output is settled (1030).

In operation 1035, the server calculates an affiliate store distribution amount for operating the advertisement output medium among the calculated advertisement costs.

Here, the affiliated store distribution amount is preferably calculated according to any one of the distribution ratio determined by the advertisement providing server 110, or the distribution ratio requested by the affiliated store.

Thereafter, the server processes the advertisement cost payment amount information to the affiliated store (1040).

According to the implementation method of the present invention, the server preferably deposits the calculated merchant distribution amount in connection with a financial system (not shown) to the account of the affiliate store name and processes the settlement.

According to another exemplary embodiment of the present invention, the server may process the affiliated store distribution amount to a server (for example, a bansa server 690 and a payment server) that charges various fees to the affiliated store. This is not limited.

According to another exemplary embodiment of the present invention, the server may process various taxes (or tax bills) to be paid by the affiliated store through the affiliated store distribution amount in connection with the tax office server 695, thereby. The present invention is not limited.

FIG. 11 is a diagram illustrating a method for calculating an affiliate store distribution amount among advertising costs according to an embodiment of the present invention. FIG.

In more detail, FIG. 11 illustrates an advertisement output plan (or an advertisement output condition of an advertiser) through the process illustrated in FIG. 7 or 8 or 9 in the advertisement providing server 110 on the advertisement providing system illustrated in FIG. 6. After transmitting the advertiser's advertising data to the merchant's advertising output medium according to the output, and then transmits the advertiser's advertising data to the advertising output medium of the merchant and output the settlement amount of the merchant's distribution corresponding to the advertising exposure processing As one of ordinary skill in the art to which the present invention pertains may refer to and / or modify this drawing 11 to infer various implementation methods for the method of calculating the merchant distribution amount among the advertising costs. The present invention includes all the implementation methods inferred, and is not limited to the implementation method shown in FIG. do.

Hereinafter, in FIG. 11, the advertisement providing server 110 illustrated in FIG. 6 is referred to as a “server” for convenience.

Referring to FIG. 11, the advertisement output of the affiliated store according to the advertisement output plan (or the advertisement output condition of the advertiser) through the process shown in FIG. 7 or 8 or 9 in the server on the advertisement providing system shown in FIG. In operation 1100, the advertisement data of the advertiser is transmitted to the medium and output.

If it is confirmed that the advertisement data of the advertiser is transmitted to the merchant output medium (1105), the server is a merchant terminal that can check the card payment amount and cash receipt issuance amount for a certain period of time for the merchant ( 685), or in connection with any one of the bansa server 690, or payment server 693 checks the merchant sales aggregate information including the card payment amount and cash receipt issuance amount for a certain period for the merchant; Or, in connection with the tax office server 695 based on the merchant information stored in the storage medium 683, the tax payment information including sales information of the merchant is checked (1110).

If the sales sales information (or tax payment information) of the affiliated store is confirmed (1115), the server checks the sales amount information for a predetermined period based on the confirmed sales sales information (or tax payment information) of the merchant ( Or generate 1120).

Here, the period for calculating the sales amount information preferably includes a unit period (or a multiple of the unit period) corresponding to the average sales amount information included in the affiliate condition information.

If the sales amount information for a certain period for the merchant is confirmed (or generated) (1125), the server is associated with the storage medium 683, the average sales amount for a certain period included in the merchant condition information of the merchant. And confirming (or generating) the information (1130), and based on a ratio between the calculated amount of sales information for the predetermined period and the average amount of sales information confirmed (or generated), the advertisement exposure statistics information for the predetermined period ( For example, the number of merchant visiting customers) is generated (1135).

If advertisement exposure statistics information is generated for the affiliated store (1140), the server stores the advertisement exposure statistics information in the storage medium 683 in association with the affiliated store information (1145), the advertisement exposure statistics information A corresponding merchant exposure distribution amount for each advertisement exposure is calculated (1150), and the calculated merchant distribution amount for each advertisement exposure is settled to the affiliated store (1155).

The advertisement expense spending amount corresponding to the settlement condition after the advertisement expense for each advertisement exposure is checked (1150), and the advertisement expenses spending amount information is settled to the affiliated store (1155).

According to the implementation method of the present invention, the server preferably deposits the calculated merchant distribution amount in connection with a financial system (not shown) to the account of the affiliate store name and processes the settlement.

According to another exemplary embodiment of the present invention, the server may process the affiliated store distribution amount to a server (for example, a bansa server 690 and a payment server) that charges various fees to the affiliated store. This is not limited.

According to another exemplary embodiment of the present invention, the server may process various taxes (or tax bills) to be paid by the affiliated store through the affiliated store distribution amount in connection with the tax office server 695, thereby. The present invention is not limited.

According to the present invention, by relaying one or more affiliated stores having one or more advertisement output media for outputting one or more advertisement data inside or outside the offline store, and the advertiser to provide one or more advertisements through the advertisement output medium, Merchant has the advantage of receiving the advertisement output medium production cost (or purchase cost) from the advertiser, or generating the advertising revenue through the advertisement output medium.

According to the present invention, by relaying one or more affiliated stores having one or more advertisement output media for outputting one or more advertisement data inside or outside the offline store, and the advertiser to provide one or more advertisements through the advertisement output medium, The advertiser has the advantage of providing a large amount of outdoor advertising through the advertising output medium provided in the merchant at a lower cost than the conventional outdoor advertising.

Claims (15)

Storing advertiser information, advertisement data of the advertiser, advertisement output target affiliate condition information, advertisement output condition information, and advertisement price information to be outputted in the advertisement D / B; At least one affiliated with affiliated store information including advertisement store information and affiliated store information D / B storing affiliate store information D / B storing advertisement store condition information connected to a communication network and matching with affiliate store condition information stored in the advertisement D / B. Confirming merchant information; Check advertisement output condition information of the advertiser in association with the advertisement D / B, and transmit advertisement output plan information of the advertiser by transmitting the advertisement data of the advertiser to the advertisement output medium of the merchant through a communication network according to the advertisement output condition. Generating; Storing the advertiser information, the advertisement data, the affiliated store information, and the advertisement output plan information in a storage medium; And Transmitting the advertisement data of the advertiser to the advertisement output medium of the affiliated store through a communication network according to the advertisement output plan in connection with the storage medium; and outputting the advertisement output medium provided to the affiliated store. How to output ads through. Storing in the advertisement D / B in association with advertiser information, advertisement data of the advertiser, advertisement output target affiliate condition information and advertisement price information to output the advertisement data; At least one affiliated with affiliated store information including advertisement store information and affiliated store information D / B storing affiliate store information D / B storing advertisement store condition information connected to a communication network and matching with affiliate store condition information stored in the advertisement D / B. Confirming merchant information; And And transmitting the advertisement data of the advertiser to the advertisement output medium of the affiliated store through a communication network and outputting the advertisement data through the advertisement output medium of the affiliated store. The method of claim 1, Identifying advertisement output condition information associated with advertisement output target affiliate condition information in which one or more advertisement output target affiliate conditions are the same in association with the advertisement D / B; Comparing the identified advertisement output condition information to identify advertisement price information associated with advertisement output condition information that cannot be shared by outputting advertisement data through an advertisement output medium of the affiliate store corresponding to the affiliate condition information; Identifying advertisement output condition information sharing the advertisement output medium of the affiliated store in proportion to the confirmed advertisement price information; And And processing the identified advertisement output condition information to be applied first to the advertisement output plan information. The advertisement output method according to the advertisement output medium provided in the affiliate store. The method according to claim 1 or 2, Comprising a step of calculating and processing the advertising costs for the advertising data output through the advertising output medium of the merchant through the advertising unit price information Advertising output method provided through the advertising output medium provided in the merchant. The method according to claim 1 or 2, Calculating an advertising cost for the advertisement data output through the advertising output medium of the affiliated store through the advertising unit price information, and calculating an affiliated store distribution amount among the advertising costs; And And processing the affiliated store distribution amount to the affiliated store. The advertisement output method provided through the advertisement output medium provided in the affiliated store. The method according to claim 1 or 2, Check the merchant's sales information-the amount of payment for the card and the amount of cash receipts issued for a certain period of time through the merchant terminal, the bansa server, or the payment server provided in the merchant, or check the tax payment information of the merchant. Making; Calculating sales amount information for a predetermined period of time based on sales aggregation information (or tax payment information) of the affiliated store; Confirming (or generating) average sales amount information for a predetermined period of time through affiliated store condition information of the affiliated store; Generating advertisement exposure statistics information for the predetermined period based on the calculated sales amount information for the predetermined period and the average sales amount information checked (or generated); And And storing the advertiser information, the affiliate store information, and advertisement exposure statistics information in a storage medium in association with the advertisement information. The advertisement output method provided through the advertisement output medium provided in the affiliate store. The method of claim 1 or 2, wherein the advertisement output medium, Digital signage consisting of a display device that outputs advertising data in the form of images / videos, A display device attached to a signboard of the affiliated store and outputting advertisement data in the form of an image / video; A display device that outputs the advertisement data in the form of images / videos on at least one of the entrance, wall, passage, door of the merchant, Advertisement output medium provided in the affiliated store comprises one or more display devices provided in one or more POS (Point Of Sales) terminal, TV, computer in the affiliated store and outputting advertisement data in the form of images / videos How to output the advertisement through. The method according to claim 1 or 2, wherein the affiliated store condition information is It comprises at least one of the location (or address) information of the affiliated store, floating population information, business type / business information, store size information, average sales amount information, average visitor number information, customer gender ratio information, customer age group ratio information Advertising output method through the advertising output medium provided in the merchant. The method according to claim 1 or 2, wherein the affiliated store condition information is Advertising output medium provided to the merchant, characterized in that it comprises one or more information about the average sales amount of a specific date-time, date, day of the week, average visitor number information, customer gender ratio information, customer age group ratio information How to output the advertisement through. The method according to claim 1 or 2, wherein the advertisement output condition information, Advertisement period information for outputting advertisement data of the advertiser through the advertisement output medium; Advertisement through the advertisement output medium provided in the merchant, characterized in that it comprises one or more advertisement period information, advertisement time zone information, advertisement date and time information, the day of the week information to output the advertisement data of the advertiser through the advertisement output medium Output method. The method of claim 1 or 2, wherein the advertising unit price information, An advertising price per unit period for the advertisement period information of the advertisement output condition; The advertising unit price per advertisement time, advertisement unit price per advertisement date and time, advertisement unit price per advertisement day, and Advertisement output method through the advertisement output medium provided in the affiliated shop, characterized in that it comprises one or more advertising unit price amount per advertisement exposure number identified through the advertisement exposure statistics information of the affiliated store. A computer-readable recording medium having recorded thereon a program for executing the method of claim 1. Information storage means for storing advertiser information, advertisement data of the advertiser, advertisement output target affiliate condition information, advertisement output condition information, and advertisement price information to be output in the advertisement D / B; At least one affiliated with affiliated store information including advertisement store information and affiliated store information D / B storing affiliate store information D / B storing advertisement store condition information connected to a communication network and matching with affiliate store condition information stored in the advertisement D / B. Merchant verification means for verifying merchant information; Check advertisement output condition information of the advertiser in association with the advertisement D / B, and transmit advertisement output plan information of the advertiser by transmitting the advertisement data of the advertiser to the advertisement output medium of the merchant through a communication network according to the advertisement output condition. Information generating means for generating; And Advertising output system through the advertising output medium provided in the merchant, characterized in that it comprises a; advertising output means for transmitting and outputting the advertising data of the advertiser to the advertising output medium of the merchant through a communication network according to the advertising output plan. Tem. Information storage means for linking advertiser information, advertisement data of the advertiser, advertisement output target affiliated condition information and advertisement price information to output the advertisement data, and storing the advertisement information in the advertisement D / B; At least one affiliated with affiliated store information including advertisement store information and affiliated store information D / B storing affiliate store information D / B storing advertisement store condition information connected to a communication network and matching with affiliate store condition information stored in the advertisement D / B. Merchant verification means for verifying merchant information; And And advertisement output means for transmitting and outputting advertisement data of the advertiser to an advertisement output medium of the affiliated store through a communication network. The method of claim 11, Information checking means for confirming advertisement output condition information associated with advertisement output target affiliate condition information of one or more advertisement output target affiliate conditions in association with the advertisement D / B; Advertising price checking means for comparing the confirmed advertising output condition information to confirm the advertising price information associated with the advertisement output condition information that can not be output by sharing the advertising data through the advertising output medium of the merchant corresponding to the merchant condition information; ; Advertisement output condition checking means for checking advertisement output condition information sharing the advertisement output medium of the affiliated store in proportion to the confirmed advertisement price information; And And information processing means for processing the identified advertisement output condition information to be applied first to the advertisement output plan information. The advertisement output system through the advertisement output medium provided in the affiliate store.

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