JP2021108053A - Information processing device - Google Patents

Abstract

To provide a method of attracting customers that can improve ability to attract the customers and also improve convenience for the customers.SOLUTION: In an information processing device that supports a staff S in attracting a customer C at a store T, a reservation support unit 101 supports the staff S in making a reservation on behalf of the customer C. A determination unit 102 determines incentives to be provided to the staff S in accordance with the predetermined provision standard when the customer C is provided with products or services from the store T. This solves the above problem.SELECTED DRAWING: Figure 4

Description

The present invention relates to an information processing device.

Conventionally, a method of attracting customers called referral attracting customers has been used in restaurants and the like. "Refral" is a word having a meaning such as "recommend" or "introduce", and "referral attracting customers" means a method of attracting customers using "connection of people". For example, a method of attracting customers such that a staff member of a restaurant or the like invites a friend or acquaintance to the restaurant or the like to obtain a predetermined incentive is an example of referral customer attraction.
In such a field, for example, there is a technique for supporting the handling of the referral reward privilege that the provider of the product or service gives to the referral source who introduced the referral destination as the end user (see, for example, Patent Document 1).

Japanese Unexamined Patent Publication No. 2013-232164

However, there is a demand for the development of a method for attracting customers, which can improve the ability to attract customers and also improve the convenience on the customer side, as compared with the conventional techniques including the technique of Patent Document 1.

The present invention has been made in view of such a situation, and an object of the present invention is to provide a method for attracting customers, which can improve the ability to attract customers and also improve the convenience on the customer side.

In order to achieve the above object, the information processing device of one aspect of the present invention is
An information processing device that assists an assistant who assists a provider of goods or services to attract customers to whom the goods or services are provided.
A support means for assisting the assistant on behalf of the customer's reservation, and
A determination means for determining the incentive to be provided to the assistant in accordance with a predetermined provision standard when the customer is provided with the goods or services.
To be equipped.

According to the present invention, it is possible to provide a method of attracting customers that can improve the ability to attract customers and also improve the convenience on the customer side.

It is a figure which shows the outline of the 1st service which is applicable to the information processing system to which the server which concerns on 1st Embodiment of the information processing apparatus of this invention is applied. It is a figure which shows an example of the structure of the information processing system including the server which concerns on 1st Embodiment of the information processing apparatus of this invention. Of the information processing systems shown in FIG. 2, it is a block diagram showing an example of a server hardware configuration. It is a block diagram which shows an example of the functional configuration for executing the customer attraction support processing among the functional configurations of the information processing system including the server of FIG. It is a figure which shows the outline of the 2nd service which is the application target of the information processing system to which the server which concerns on 2nd Embodiment of the information processing apparatus of this invention is applied. It is a figure which shows the outline of the 3rd service which is the application target of the information processing system to which the server which concerns on 3rd Embodiment of the information processing apparatus of this invention is applied. It is a figure which shows the outline of the 4th service which is the application target of the information processing system to which the server which concerns on 4th Embodiment of the information processing apparatus of this invention is applied. It is a figure which shows the outline of the 5th service which is the application target of the information processing system to which the server which concerns on 5th Embodiment of the information processing apparatus of this invention is applied. It is a figure which shows the outline of the 6th service which is the application target of the information processing system to which the server which concerns on 6th Embodiment of the information processing apparatus of this invention is applied. It is a figure which shows the outline of the 7th service which is the application target of the information processing system to which the server which concerns on 7th Embodiment of the information processing apparatus of this invention is applied.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[First Embodiment]
First, with reference to FIG. 1, a service to which the information processing system to which the server according to the first embodiment of the information processing apparatus of the present invention is applied (see FIG. 3 described later) is applied (hereinafter, "first service"). ”) Will be explained.

FIG. 1 is a diagram showing an outline of a first service to which an information processing system to which a server according to a first embodiment of the information processing apparatus of the present invention is applied is applied.

In FIG. 1, the service provider G who provides the first service as the management side, the manager of the store T who provides food and drink (hereinafter, simply referred to as “store T”), and the assistant of the store T. The staff S and the customer C of the store T are drawn as.
Further, FIG. 1 shows a management server 1 managed by the service provider G, a store terminal 2 operated by the store T, a staff terminal 3 operated by the staff S, and a customer terminal operated by the customer C. 4 and are drawn.
The first service shown in FIG. 1 is an example of a service provided by the service provider G to the store T, the staff S, and the customer C.
In the first service shown in FIG. 1, when the staff S of the store T attracts referral customers, the actual results are managed. The actual number of referral customers includes, for example, the number of referral customers, the amount of sales, the number of customers, and the like. Staff S can obtain monetary incentives according to data showing the results of referral customer attraction (hereinafter referred to as “customer attraction results”).

Further, in the first service shown in FIG. 1, when referral customers are attracted, not only the staff S but also the target customer C can obtain a predetermined incentive. That is, when the referral customer is attracted, a part of the result (sales amount) that can be obtained on the store T side is apportioned between the target staff S and the customer C.

Further, dedicated application software (hereinafter, referred to as "dedicated application") for users of the first service is installed in each of the store terminal 2, the staff terminal 3, and the customer terminal 4. Each of the store T, the staff S, and the customer C can receive the provision of the first service by using the dedicated application.
In addition, each of the store T, the staff S, and the customer C is a dedicated website for users of the first service, which is displayed by the browser functions of the store terminal 2, the staff terminal 3, and the customer terminal 4. Hereinafter, the first service can be provided by using the "dedicated site").

Hereinafter, unless otherwise specified, when the expression "store T operates the store terminal 2" means any of the following. That is, it means that the store T activates the dedicated application installed on the store terminal 2 to perform various operations, or uses the first service from the dedicated site displayed by the browser function of the store terminal 2. There is. Further, when the expression "staff S operates the staff terminal 3", it means any of the following. That is, it means that the staff S activates the dedicated application installed on the staff terminal 3 to perform various operations, or uses the first service from the dedicated site displayed by the browser function of the staff terminal 3. There is. Further, when the expression "customer C operates the customer terminal 4", it means any of the following. That is, it means that the customer C activates the dedicated application installed on the customer terminal 4 to perform various operations, or uses the first service from the dedicated site displayed by the browser function of the customer terminal 4. There is.

According to the first service, since the customer attraction record of the staff S is managed as data indicating the skill of the staff S, it is possible to provide various services based on the history. As a result, for example, the following can be realized. That is, the customer C can grasp his / her own behavior history and past order history only by visiting the store T. In addition, since the qualitative skills of the staff S (for example, the ability to serve customers and attract customers outside the store T) are visualized, the store T can find out the hidden talents of the staff S.

The flow of the first service is as follows.
That is, the customer C contacts the friend staff S and informs him / her that he / she wants to visit the store T where the staff S is enrolled (step SS101).

The staff S who receives the intention of the customer C to visit the store makes a proxy reservation for the store T (step SS102). When the proxy reservation is completed, the staff S sends to the customer C that the proxy reservation has been completed by SNS (Social Networking Service). The SNS has a link that allows you to access a website where you can confirm your reservation. As a result, the customer C does not have to make a reservation for the store T by himself / herself.
When the customer C visits the store T, the reservation is confirmed (step SS103), and the referral customer attraction at the store T is completed (step SS104).

When the provision of food and drink to the customer C at the store T is completed, the payment process of the customer C is performed by the staff S, and a receipt is issued. The issued receipt is imaged by the respective cameras of the staff terminal 3 and the customer terminal 4. The captured image data of the captured receipt (hereinafter referred to as "sales information") is uploaded to the management server 1 (step SS105). That is, the staff S who attracted the referral customers and the customer C perform an operation of uploading the same receipt to each other. As a result, fraudulent acts by the staff S can be prevented. In addition, the accuracy of sales information can be ensured. The sales information uploaded to the server is managed as the result of referral attracting customers performed by the staff S.

In the first service, a predetermined percentage of the sales amount obtained by the store T as a result of attracting referral customers (hereinafter, simply referred to as “sales amount”) is paid to each of the service provider G and the staff S. Specifically, for example, 10% of the sales amount is paid to the service provider G as a customer attraction performance fee (step SS106). In addition, 4% of the sales amount is paid to Staff S as a reward other than the hourly wage. In addition, points corresponding to 4% of the sales amount are given to the customer C (step SS107). The points given to customer C can be accumulated. The accumulated points can also be used at the store T. It is also possible to give points for so-called grandchild Guest.

In addition, the accumulated points can be cashed at a predetermined monetization rate. Specifically, for example, if the points to be monetized are points equivalent to 400 yen and the monetization rate is 70%, the points can be monetized to 280 yen (400 yen x 0.7). can.
Making it possible to monetize points has the following merits, for example. That is, the customer C has an advantage that it is worth using even in a store that does not visit the store frequently (cannot go to the store very often). It also has the advantage of being able to donate and grant. Further, since the staff S can obtain cash from each other, there is an advantage that it is easy to explain the service to the customer C. In addition, the store T has an advantage that it is not double-taken. In addition, the service provider G has the merit of being fair and fair, not cashing out, and increasing the usage scenes of the assumed user (customer C).

The service provider G obtains sales from the operation of the first service.

According to the first service, the following effects can be obtained. That is, since the store T can visualize the number of customers attracted, it is possible to increase sales by acquiring a new customer C.
Further, since the store T can grasp the number of customers attracted by the staff S, it is possible to perform an objective evaluation based on the contribution amount of the staff S to the sales (hereinafter referred to as "sales contribution amount"). .. As a result, it is possible to foster engagement such as attachment and affection for the store T of the excellent staff S.
Further, since the store T only has to bear the cost according to the number of customers C who have been attracted by the staff S, it is possible to efficiently attract customers.
In addition, the store T can acquire detailed information about the customer C. It is also possible to grasp detailed information about customer C in advance.

Next, with reference to FIG. 2, the configuration of the information processing system including the information processing system that realizes the provision of the first service described above, that is, the management server 1 according to the first embodiment of the information processing apparatus of the present invention. Will be described.
FIG. 2 is a diagram showing an example of a configuration of an information processing system including a server according to the first embodiment of the information processing device of the present invention.

The information processing system shown in FIG. 2 is configured to include a management server 1, a store terminal 2, a staff terminal 3, and a customer terminal 4.
The management server 1, the store terminal 2, the staff terminal 3, and the customer terminal 4 are each connected to each other via a predetermined network N such as the Internet.

The management server 1 is an information processing device managed by the service provider G. The management server 1 executes various processes for realizing the first service while appropriately communicating with each of the store terminal 2, the staff terminal 3, and the customer terminal 4.
The store terminal 2 is an information processing device operated by the store T. The store terminal 2 is composed of, for example, a personal computer, a smartphone, a tablet, or the like.
The staff terminal 3 is an information processing device operated by the staff S. The staff terminal 3 is composed of, for example, a personal computer, a smartphone, a tablet, or the like.
The customer terminal 4 is an information processing device operated by the customer C. The customer terminal 4 is composed of, for example, a personal computer, a smartphone, a tablet, or the like.
The store terminal 2, the staff terminal 3, and the customer terminal 4 do not need to be dedicated machines for using the first service. The first service can be used by installing a dedicated application on a smartphone or the like owned by each of the store T, the staff S, and the customer C, or by using the browser function.

FIG. 3 is a block diagram showing an example of the hardware configuration of the server in the information processing system shown in FIG.

The management server 1 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, a bus 14, an input / output interface 15, an input unit 16, and an output unit 17. A storage unit 18, a communication unit 19, and a drive 20 are provided.

The CPU 11 executes various processes according to the program recorded in the ROM 12 or the program loaded from the storage unit 18 into the RAM 13.
Data and the like necessary for the CPU 11 to execute various processes are also appropriately stored in the RAM 13.

The CPU 11, ROM 12 and RAM 13 are connected to each other via the bus 14. An input / output interface 15 is also connected to the bus 14. An input unit 16, an output unit 17, a storage unit 18, a communication unit 19, and a drive 20 are connected to the input / output interface 15.

The input unit 16 is composed of, for example, a keyboard or the like, and inputs various information.
The output unit 17 is composed of a display such as a liquid crystal display, a speaker, or the like, and outputs various information as images or sounds.
The storage unit 18 is composed of a DRAM (Dynamic Random Access Memory) or the like, and stores various data.
The communication unit 19 communicates with other devices (for example, the store terminal 2, the staff terminal 3, the customer terminal 4, etc. in FIG. 2) via the network N including the Internet.

A removable media 30 made of a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is appropriately mounted on the drive 20. The program read from the removable media 30 by the drive 20 is installed in the storage unit 18 as needed.
Further, the removable media 30 can also store various data stored in the storage unit 18 in the same manner as the storage unit 18.

Although not shown, the store terminal 2, the staff terminal 3, and the customer terminal 4 in FIG. 2 can also have basically the same configuration as the hardware configuration shown in FIG. Therefore, the description of the hardware configuration of the store terminal 2, the staff terminal 3, and the customer terminal 4 will be omitted.

By collaborating with the various hardware of the management server 1 and various software of FIG. 3 as described above, it becomes possible to execute various processes including the customer attraction support process on the management server 1. As a result, the service provider G can provide the first service to the store T, the staff S, and the customer C.
The “customer attraction support process” refers to a process executed to provide the first service.
Hereinafter, with reference to FIG. 4, a functional configuration for executing the customer attraction support process executed on the management server 1 according to the present embodiment will be described.

FIG. 4 is a block diagram showing an example of the functional configuration for executing the customer attraction support process among the functional configurations of the information processing system including the server of FIG.

As shown in FIG. 4, in the CPU 11 of the management server 1, when the execution of the customer attraction support process is controlled, the reservation support unit 101, the determination unit 102, the apportionment unit 103, and the recognition unit 104 function.
Further, a staff DB 181, a customer DB 182, and an actual result DB 183 are provided in one area of the storage unit 18 of the management server 1. In the staff DB 181, all information about each of n staff S (n is an integer value of 1 or more) is managed in association with information (for example, ID) that can uniquely identify each of n staff S. Has been done. In the customer DB 182, all information about each of m customers (m is an integer value of 1 or more) is managed in association with information (for example, ID) that can uniquely identify each of m customers C. ing. In the achievement DB 183, the achievement of attracting customers by the staff S is managed in association with each of the staff S and the customer C.

The reservation support unit 101 supports the agent of the reservation of the customer C by the staff of the store T who provides the food and drink.
Specifically, the reservation support unit 101 supports transmission / reception of messages exchanged between the staff terminal 3 and the customer terminal 4C, support for making a proxy reservation from the staff terminal 3, and a customer terminal after the proxy reservation is completed. We will provide support for confirming reservations from 4.

The determination unit 102 determines the incentive to be provided to the staff S in accordance with a predetermined provision standard when the customer C receives the food and drink provided from the store T. Specifically, for example, the determination unit 102 determines an incentive for the staff S to be provided with a predetermined ratio (for example, 4%) of the sales amount as a predetermined donation standard.
Further, the determination unit 102 determines the incentive to be provided to the staff S based on the result of the apportionment by the apportionment unit 103, which will be described later.

When the customer C who has received the food and drink provided by the store T makes a payment, the apportionment unit 103 prorates the payment amount according to a predetermined apportionment standard.
Specifically, for example, the apportionment unit 103 prorates a predetermined ratio of the sales amount to each of the staff S (for example, 4%) and the customer C (for example, 4%) as money or points as a predetermined apportionment standard. Perform the control you give.

The recognition unit 104 recognizes the amount of payment by customer C from the data of the captured image of a predetermined receipt (receipt) showing the result of payment by customer C who received the food and drink provided by the store T.

The performance management unit 105 manages the customer attraction record of the staff S in association with each of the staff S and the customer C.
Further, the performance management unit 105 manages the store usage record of the customer C in association with each of the customer C and the store T.

[Second Embodiment]
Next, with reference to FIG. 5, an outline of a service to which the information processing system to which the server according to the second embodiment of the information processing apparatus of the present invention is applied (hereinafter, referred to as “second service”) is applied. Will be described.

FIG. 5 is a diagram showing an outline of a second service to which the information processing system to which the server according to the second embodiment of the information processing apparatus of the present invention is applied is applied.

In FIG. 5, the service provider G, the store T, the staff S, and the customer C are drawn as in FIG. 1. Further, in FIG. 5, the management server 1, the store terminal 2, the staff terminal 3, and the customer terminal 4 are drawn as in FIG. 1.
Similar to the first service shown in FIG. 1, the second service shown in FIG. 5 manages the customer attraction record when the staff S of the store T attracts referral customers. Then, the staff S can obtain a predetermined incentive according to the customer attraction record of the staff S. In the second service shown in FIG. 5, all of the customer attraction performance rewards paid from the store T are incentives for the staff S who attracted referral customers.

Specifically, the second service shown in FIG. 5 differs from the first service shown in FIG. 1 in the following points.
That is, in the second service shown in FIG. 1, when referral customer attraction is performed, the customer attraction performance fee (10% of the sales amount) paid from the store T is the staff S (4% of the sales amount) and the customer C (4% of the sales amount). It will be distributed to 4% of the sales amount). On the other hand, in the second service shown in FIG. 5, when referral customer attraction is performed, the customer attraction performance fee (10% of the sales amount) paid from the store T becomes an incentive for the staff S as it is. That is, in the second service shown in FIG. 5, points are not given to the customer C as in the first service shown in FIG. Instead, information regarding the usage record of the store T of the customer C (hereinafter, referred to as "store usage record") is provided to the customer C. The store usage record includes, for example, the frequency of visits to the store T by the customer C, the amount of usage, and the like.

The flow of the second service shown in FIG. 5 is basically the same as that of the first service shown in FIG. 1 (steps SS201 to SS206), but the issued receipt is imaged and uploaded (step SS105 in FIG. 1). ) Is not performed. That is, the operation of uploading the same receipt to each other by the staff S who attracted the referral customers and the customer C is not performed.
Further, in the case of the second service shown in FIG. 5, since all of the customer attraction performance rewards are the rewards of the staff S, points are not given to the customer C (step SS107 in FIG. 1), but the store usage record is provided (step SS107 in FIG. 1). Step SS206).

[Third Embodiment]
Next, with reference to FIG. 6, an outline of a service to which the information processing system to which the server according to the third embodiment of the information processing apparatus of the present invention is applied (hereinafter, referred to as “third service”) is applied. Will be described.

FIG. 6 is a diagram showing an outline of a third service to which the information processing system to which the server according to the third embodiment of the information processing apparatus of the present invention is applied is applied.

In FIG. 6, the service provider G, the store T, the staff S, and the supplier (sponsor) P are drawn.
Further, in FIG. 6, the management server 1, the store terminal 2, the staff terminal 3, and the supplier server 5 managed by the supplier (sponsor) P are drawn.
"Supplier (sponsor) P" refers to a company, etc. that is a user of the third service and wishes to promote sales of products or services provided by the company. Specifically, for example, a beverage maker, an interior-related company, a general merchandise sales company, a cashless service provider, an IoT device provider, etc. correspond to the supplier (sponsor) P.

The third service shown in FIG. 6 is a service that supports the staff S to purchase, sell, and carry out a campaign for the promotional products of the supplier (sponsor) P.
In the third service shown in FIG. 6, when the staff S of the store T promotes the sales promotion product, the result (hereinafter referred to as “sales promotion result”) is managed. The sales promotion results include, for example, the number of sales promotions, the types and contents of sales promotions, and information on items used for sales promotions.
Staff S can get a monetary incentive according to the sales promotion performance. Specifically, 50% of the performance fee (hereinafter referred to as "sales promotion performance fee") paid by the supplier (sponsor) P is paid to the staff S.

Conventionally, when approaching the store T, the supplier (sponsor) P has no choice but to open the business directly to the store T or have the store T introduced through an agency (not shown).
On the other hand, according to the third service, the supplier (sponsor) P can directly approach the staff S of the store T. As a result, the installation cost after installation can be reduced.
In addition, Staff S can earn new income other than hourly wages and remuneration within the framework so far.
In addition, the store T can use the advantageous campaign provided by the supplier (sponsor) P with the installation cost reduced.

The flow of the third service shown in FIG. 6 is shown in steps SS301 to SS304.
That is, the supplier (sponsor) P introduces the promotional product to the staff S of the store T (SS301). Staff S promotes sales of promotional products (step SS302). The content of the sales promotion carried out by the staff S is stored and managed in the sales promotion DB which is not shown as the sales promotion result.
The supplier (sponsor) P pays the sales promotion performance fee (step SS303). Of the sales promotion performance fee paid by the supplier (sponsor) P, 50% is paid to the staff S as an incentive.

Basically, the information system configuration of FIG. 2, the hardware configuration of FIG. 3, and the functional configuration of FIG. 4 can be applied to the third service shown in FIG. Therefore, the description of the information processing system configuration, the hardware configuration, and the functional configuration to which the third service can be applied will be omitted. However, the information processing system to which the third service can be applied includes the supplier server 5 in addition to the configuration shown in FIG. The supplier server 5 has the hardware configuration shown in FIG. Therefore, the description of the hardware configuration of the supplier server 5 will be omitted.

[Fourth Embodiment]
Next, with reference to FIG. 7, an outline of a service to which the information processing system to which the server according to the fourth embodiment of the information processing apparatus of the present invention is applied (hereinafter, referred to as “fourth service”) is applied. Will be described.

FIG. 7 is a diagram showing an outline of a fourth service to which the information processing system to which the server according to the fourth embodiment of the information processing apparatus of the present invention is applied is applied.

In FIG. 7, a service provider G, a store T, a staff S, a human resources-related company J, and a reservation ledger provider Y are drawn.
Further, in FIG. 7, a management server 1, a store terminal 2, a staff terminal 3, a human resources affiliated company server 6, and a reservation ledger server 7 are drawn.
"Human resources-related company J" refers to companies that support the utilization of human resources, such as dispatching human resources and introducing human resources. The human resources-related company J manages the human resources-related company server 6.
The “reservation ledger provider Y” refers to a company or the like that provides the store T with application software or a website (hereinafter referred to as “reservation ledger”) that enables the reservation of customer C to be managed by the ledger. The reservation ledger provider Y manages the reservation ledger server 7 in order to provide the reservation ledger to the store T.

The fourth service shown in FIG. 7 is a service that enables the store T to easily manage the customer C by linking the customer attraction record of the staff S and the reservation ledger.
In the fourth service shown in FIG. 7, the customer attraction record of the staff S is shared between the store T and the human resources affiliated company J.
In the fourth service shown in FIG. 7, the service provider G discloses the API (Application Programming Interface) to the reservation ledger provider Y. As a result, the management server 1 and the reservation ledger server 7 are linked. The reservation ledger provider Y provides the service provider G with an advertising space for advertisements to be placed in the reservation ledger.

The flow of the fourth service shown in FIG. 7 is shown in steps SS401 to SS406.
That is, the staff S attracts referral customers (step SS401). The customer attraction record of the staff S is managed by the management server 1 (step SS402). The customer attraction performance fee is paid to the staff S (step SS403). The customer attraction record of the staff S is shared between the store T and the human resources affiliated company J (step SS404). The human resources-related company J pays the service provider G the registration fee for using the fourth service (step SS405). The human resources-related company J dispatches human resources to the store T for a fee and introduces human resources (step SS406).

According to the fourth service shown in FIG. 7, the staff S can obtain new income by visualizing the number of customers.
Further, according to the fourth service shown in FIG. 7, the human resources-related company J can hire human resources using a database (staff DB181) that can easily grasp the abilities and skills of human resources. In addition, the human resources-related company J can secure human resources information having qualitative skills (customer service ability and customer attraction ability) that have not been known so far. In addition, the human resources-related company J can acquire more detailed customer information. In addition, the content of the customer information can be grasped before the customer information is provided.

Basically, the information system configuration of FIG. 2, the hardware configuration of FIG. 3, and the functional configuration of FIG. 4 can be applied to the fourth service shown in FIG. 7. Therefore, the description of the information processing system configuration, the hardware configuration, and the functional configuration to which the fourth service can be applied will be omitted. However, the information processing system to which the fourth service can be applied includes a human resources affiliated company server 6 and a reservation ledger server 7 in addition to the configuration shown in FIG. The human resources affiliated company server 6 and the reservation ledger server 7 have the hardware configuration shown in FIG. Therefore, the description of the hardware configuration of the human resources affiliated company server 6 and the reservation ledger server 7 will be omitted.

[Fifth Embodiment]
Next, with reference to FIG. 8, an outline of a service to which the information processing system to which the server according to the fifth embodiment of the information processing apparatus of the present invention is applied (hereinafter, referred to as “fifth service”) is applied. Will be described.

FIG. 8 is a diagram showing an outline of a fifth service to which the information processing system to which the server according to the fifth embodiment of the information processing apparatus of the present invention is applied is applied.

In FIG. 8, the service provider G, the store T, the staff S, and the customer C are drawn as in FIG. 1. Further, in FIG. 8, the management server 1, the store terminal 2, the staff terminal 3, and the customer terminal 4 are drawn as in FIG. 1. Similar to the first service shown in FIG. 1, the fifth service shown in FIG. 8 also has an incentive for the staff S who has attracted referral customers as part of the customer attraction performance fee when the staff S of the store T attracts referral customers. become.

Specifically, the fifth service shown in FIG. 8 differs from the first service shown in FIG. 1 in the following points.
That is, in the fifth service shown in FIG. 8, when the proxy reservation is made by the staff S, the order reservation of the menu provided at the store T is also made at the same time. As a result, the customer C can browse the menu and place an order before visiting the store T. As a result, the food can be enjoyed without waiting after visiting the store T.
In addition, information indicating the contents of the pre-order placed by the customer C (hereinafter referred to as "order data") is disclosed as a customer attraction medium. Further, the order data is managed as customer information of customer C.
The contents of the menu displayed on the customer terminal 4 are updated when the staff S operates the staff terminal 3.

The flow of the fifth service shown in FIG. 8 is shown in steps SS501 to SS507.
Specifically, the customer C contacts the staff S to reserve a seat and order a menu (step SS501). The staff S notifies the customer C of the approval of the seat reservation and the approval of the menu order reservation (step SS502). Staff S places a proxy order (step SS503). When the customer C visits the store, the approval of the seat reservation and the order reservation of the menu are confirmed (step SS504). Store T provides food to customer C (step SS505). The customer attraction performance fee is paid from the store T (step SS506). Staff S is paid 4% of the sales amount (step SS507).
In the fifth service shown in FIG. 8, the customer C pays a fee for making an order reservation for the menu from outside the store T. The fee paid by the customer C is either a one-time payment made every time an order is placed from outside the store T or a monthly payment by the subscription method.

According to the fifth service shown in FIG. 8, the staff S can obtain new income other than the hourly wage.
Further, according to the fifth service shown in FIG. 8, in the store T, the staff S can grasp the sales contribution amount of the store T. As a result, it is possible to perform an objective and fair evaluation based on the sales contribution amount. As a result, the engagement of the excellent staff S can be increased. Further, the store T can accept the pre-order by reducing the risk of unauthorized cancellation of the reservation (so-called no-show risk) by accepting the order through the staff S. Further, since the store T can manage the order data by associating it with the customer C, it becomes possible to provide a service customized for each customer C.

[Sixth Embodiment]
Next, with reference to FIG. 9, an outline of a service to which the information processing system to which the server according to the sixth embodiment of the information processing apparatus of the present invention is applied (hereinafter referred to as "sixth service") is applied. Will be described.

FIG. 9 is a diagram showing an outline of a sixth service to which the information processing system to which the server according to the sixth embodiment of the information processing apparatus of the present invention is applied is applied.

In FIG. 9, the service provider G, the store T, and the staff S are drawn.
Further, in FIG. 9, the management server 1, the store terminal 2, and the staff terminal 3 are drawn.

The sixth service shown in FIG. 9 has various variations as a method of charging the customer C.
Specifically, for example, in the sixth service shown in FIG. 9, the customer C can provide money or points to the store T or the staff S.
Further, in the sixth service shown in FIG. 9, the system can be rented to the store T by the subscription method. In this case, for example, there is a charge for viewing the purchase history of other customer C, a charge for removing displayed advertisements, a charge for increasing favorite store slots, and a royal VIP for increasing the number of resales possible. Billing, billing to increase the return rate, a mechanism to enable donations, giving a special name to a good customer C (for example, "Guardian"), an application that delivers live video It is possible to perform production using software.

The sixth service flow shown in FIG. 9 is shown in steps SS601 to SS603.
That is, the customer C is charged (donation, pay-as-you-go, etc.) (step SS601). The billing customer C receives a service (for example, viewing information) that can be used only by the billing customer C (step SS602). The billing target customer C can enjoy the convenience of expanding the contents of the service that can be used only by the billing target customer C. A part of the amount paid by the billing customer C is paid to the store T as a reward (step SS603).

According to the sixth service shown in FIG. 9, the staff S can obtain new income by visualizing the number of customers.
Further, according to the sixth service shown in FIG. 9, the human resources-related company J can hire human resources using a database (staff DB181) that can easily grasp the abilities and skills of human resources. In addition, the human resources-related company J can secure human resources information having qualitative skills (customer service ability and customer attraction ability) that have not been known so far. In addition, the human resources-related company J can acquire more detailed customer information. Further, the human resources-related company J can grasp the contents of the customer information before the customer information is provided.

[7th Embodiment]
Next, with reference to FIG. 10, an outline of a service to which the information processing system to which the server according to the seventh embodiment of the information processing apparatus of the present invention is applied (hereinafter referred to as "seventh service") is applied. Will be described.

FIG. 10 is a diagram showing an outline of a seventh service to which the information processing system to which the server according to the seventh embodiment of the information processing apparatus of the present invention is applied is applied.

In FIG. 10, a service provider G, a store T, a customer C, and a supplier (sponsor) P are drawn.
Further, in FIG. 10, a management server 1, a store terminal 2, a customer terminal 4, and a supplier server 5 are drawn.

The seventh service shown in FIG. 10 is a service in which the customer C supports the advertisement of the supplier (sponsor) P by purchasing the advertisement target product of the supplier (sponsor) P at the store T.
In the seventh service shown in FIG. 10, the supplier (sponsor) P corresponds to various companies such as beauty-related companies, health supplement-related companies, gym-related companies, local stores, financial-related companies, event companies, and game companies. do.
In the seventh service shown in FIG. 10, when the customer C visits the store T and places an order for the advertisement target product introduced by the supplier (sponsor) P, the payment amount (price of the advertisement target product) is a predetermined ratio. (4%) is cashed back to customer C.
When the customer C visits the store T and purchases (uses) the advertising target product of the supplier (sponsor) P, the performance (hereinafter referred to as "advertising performance") is managed. The advertising performance includes, for example, eating out frequency, order data, and the like.
The supplier (sponsor) P pays a reward for the advertisement (hereinafter referred to as "advertisement reward").

The flow of the seventh service shown in FIG. 10 is shown in steps SS701 to SS703.
That is, the supplier (sponsor) P introduces the product to be advertised to the customer C (step SS701). Here, the supplier (sponsor) P can appeal to the customer C based on the frequency of eating out and the living area. Specifically, for example, it is possible to appeal to those who drink alcohol for 0 days or more and those who eat out frequently for 0 times or more.
The customer C visits the store T, purchases the product to be advertised, and uploads the captured image data of the receipt (receipt) as sales information (step SS702). The advertising performance of customer C is stored and managed in an advertising DB (not shown).
The supplier (sponsor) P pays the advertising fee (step SS703).

According to the seventh service shown in FIG. 10, the supplier (sponsor) P can make an advertisement appeal using the eating out frequency and order data of one or more customers C. In addition, the supplier (sponsor) P allows AI (artificial intelligence) to perform machine learning on the order data of one or more customers C, thereby analyzing customer C's preferences, matching stores T and menus, and making recommendations. It can be carried out. Specifically, for example, for customer C who usually eats potato salad, it is possible to make recommendations such as "This garnish is also recommended" or "Potato salad at this shop is also popular". Further, the order data that can be acquired from the sales information of the receipt is managed in association with the customer information of the customer C.

Although one embodiment of the present invention has been described above, the present invention is not limited to the above-described embodiment, and modifications, improvements, and the like within the range in which the object of the present invention can be achieved are included in the present invention. Consider it as.

For example, in the above-described embodiment, the staff S receives money as an incentive obtained by attracting referral customers, but the present invention is not limited to this. Staff S can obtain, for example, points in addition to money as an incentive obtained by attracting referral customers.

Further, for example, in the above-described embodiment, the calculation standard of the incentive for obtaining the staff S is the sales amount, but this is merely an example. For example, an incentive may be calculated according to the number of customers.

Further, for example, in the above-described embodiment, 10% of the sales amount is paid to the service provider G as a customer attraction performance fee. In addition, 4% of the sales amount is paid to Staff S as a reward other than the hourly wage. In addition, points equivalent to 4% of the sales amount are given to customer C.
Here, the ratio of the customer attraction performance reward to the sales amount (10%), the ratio of the staff's non-hourly wage compensation (4%), and the ratio of the points given to customer C (4%) are set in the store. It may be possible to set it freely on the T side. Specifically, for example, as in the above-described embodiment, the ratio of the customer attraction performance reward can be changed to 10%, 15%, 8%, and the like. Further, the rewards of the staff S and the customer C can be set to 5: 5, for example, 3: 7, 10: 0, and the like.

Further, for example, in the above-described embodiment, when the proxy reservation by the staff S is completed, the fact is transmitted by SNS, but the present invention is not limited to this. For example, the notification may be made in the dedicated application, or various contact methods such as notification by e-mail or the like can be adopted.

Further, for example, in the above-described embodiment, the data of the captured image of the receipt (receipt) issued at the store T when the payment processing is completed is uploaded, but the present invention is not limited to this. Data that can prove or supplement that the payment has been made may be uploaded. For example, various data such as slip data created at the store T, captured image data of a handwritten slip, and captured image data of a receipt screen of a software cash register can be adopted as the target.

Further, the system configuration shown in FIG. 2 and the hardware configuration of the management server 1 shown in FIG. 3 are merely examples for achieving the object of the present invention, and are not particularly limited.

Further, the functional block diagram shown in FIG. 4 is merely an example and is not particularly limited. That is, it suffices if the information processing system is provided with a function capable of executing the above-mentioned series of processes as a whole, and what kind of functional block is used to realize this function is not particularly limited to the example of FIG. ..

Further, the location of the functional block is not limited to FIG. 4, and may be arbitrary.
For example, in the example of FIG. 4, the above-mentioned customer attraction support process is configured to be performed by the management server 1, but the present invention is not limited to this, and the customer attraction support process is performed by the store terminal 2, the staff terminal 3, or the customer terminal 4. At least some may be done.
That is, the functional block required to execute the customer attraction support process is configured to be provided in the management server 1, but this is only an example. The store terminal 2, the staff terminal 3, or the customer terminal 4 may have at least a part of the functional blocks arranged on the management server 1.

Further, the series of processes described above can be executed by hardware or software.
Further, one functional block may be configured by a single piece of hardware, a single piece of software, or a combination thereof.

When a series of processes are executed by software, the programs constituting the software are installed on a computer or the like from a network or a recording medium.
The computer may be a computer embedded in dedicated hardware.
Further, the computer may be a computer capable of executing various functions by installing various programs, for example, a general-purpose smartphone or a personal computer in addition to a server.

The recording medium containing such a program is not only composed of a removable medium (not shown) distributed separately from the device main body in order to provide the program to the advertiser, but also advertises in a state of being preliminarily incorporated in the device main body. It is mainly composed of provided recording media and the like.

In the present specification, the steps for describing a program to be recorded on a recording medium are not necessarily processed in chronological order, but also in parallel or individually, even if they are not necessarily processed in chronological order. It also includes the processing to be executed.
Further, in the present specification, the term of the system means an overall device composed of a plurality of devices, a plurality of means, and the like.

Summarizing the above, the information processing apparatus to which the present invention is applied need only have the following configuration, and various various embodiments can be taken.
That is, the information processing device to which the present invention is applied (for example, the management server 1 in FIG. 4) is
A customer (for example, a customer in FIG. 1) to whom the goods or services are provided by an assistant (for example, staff S in FIG. 1) who assists a provider of the goods or services (for example, food and drink) (for example, the store T in FIG. 1). C) An information processing device that supports attracting customers.
Support means (for example, reservation support unit 101 in FIG. 4) that supports the customer's reservation proxy by the assistant, and
When the customer receives the goods or services, the determination means (for example, the determination unit 102 of FIG. 4) determines the incentive to be provided to the assistant according to a predetermined provision standard (for example, 4% of the sales amount). )When,
To be equipped.

This assists the customer's proxy reservations made by the assistant and provides the assistant with incentives determined according to predetermined grant criteria. As a result, the motivation of the assistant to attract customers can be improved, so that the ability to attract customers can be improved and the convenience on the customer side can be improved.

Further, when the customer who has received the goods or services makes a payment, the apportionment means (for example, the apportionment unit 103 in FIG. 4) for apportioning the amount of the settlement according to a predetermined apportionment standard is further provided. ,
The determination means is
As the predetermined donation standard, the incentive to be given to the assistant can be determined according to the result of the apportionment by the apportionment means.

As a result, the apportionment of the payment amount of the customer is supported, and the incentive is provided to the assistant according to the result of the apportionment. As a result, the assistant can be evaluated by an objective and fair standard, and the motivation for attracting customers can be improved.

Further, the determination means is
The points given to the customer can be further determined according to the result of the apportionment by the apportionment means.

As a result, points are given to the customer according to the result of the apportionment, so that the motivation of the customer who wants to cooperate in attracting the assistant can be improved.

Further, a recognition means (for example, the recognition unit 104 in FIG. 4) for recognizing the amount of the payment from the data of the captured image of the predetermined receipt showing the result of the payment is further provided.
The apportionment means
The amount of the settlement recognized by the recognition means can be apportioned.

As a result, the settlement amount is recognized from the data of the captured image of the receipt, and the recognized amount is apportioned. As a result, cheating by an assistant can be prevented.

1 ... server, 2 ... store terminal, 3 ... staff terminal, 4 ... customer terminal, 5 ... supplier server, 6 ... human resources affiliated company server, 7 ... reservation Ledger management server 11 ... CPU, 12 ... ROM, 13 ... RAM, 14 ... bus, 15 ... input / output interface, 16 ... input unit, 17 ... output unit, 18 ... storage unit, 19 ... communication unit, 20 ... drive, 30 ... removable media, 101 ... reservation support unit, 102 ... decision unit, 103 ... apportionment unit, 104.・ ・ Recognition department, 105 ・ ・ ・ Performance management department, 181 ・ ・ ・ Staff DB, 182 ・ ・ ・ Customer DB, G ・ ・ ・ Service provider, T ・ ・ ・ Store, S ・ ・ ・ Staff, C ・ ・・ Customer, P ・ ・ ・ Supplier (sponsor), J ・ ・ ・ Human resources related company, Y ・ ・ ・ Supplier (sponsor), N ・ ・ ・ Network, SS ・ ・ ・ Each step

Claims (4)

An information processing device that assists an assistant who assists a provider of goods or services to attract customers to whom the goods or services are provided.
A support means for assisting the assistant on behalf of the customer's reservation, and
A determination means for determining the incentive to be provided to the assistant in accordance with a predetermined provision standard when the customer is provided with the goods or services.
Information processing device equipped with. Further provided with an apportionment means for apportioning the amount of the settlement in accordance with a predetermined apportionment standard when the settlement is made by the customer who has received the goods or services.
The determination means is
As the predetermined donation standard, the incentive to be given to the assistant is determined according to the result of the apportionment by the apportionment means.
The information processing device according to claim 1. The determination means is
The points to be awarded to the customer are further determined according to the result of the apportionment by the apportionment means.
The information processing device according to claim 2. Further provided with a recognition means for recognizing the amount of the payment from the data of the captured image of the predetermined receipt showing the result of the payment.
The apportionment means
Prorate the amount of the settlement recognized by the recognition means.
The information processing device according to claim 2 or 3.

Images