KR20200032977A - Online advertising method by question-and-answer way - Google Patents

Abstract

The present invention relates to an online advertising method using a question and answer format. More specifically, the present invention relates to an online advertising method capable of providing answers of good quality with high suitability by analyzing a keyword related to content of questions registered by questioners and providing advertising profits to users including the questioners and answerers. The online advertising method comprises: an answer card registration step; a question reception step; a question transmission step; and an answer card adoption step.

Description

Online advertising method using question-and-answer format {Online advertising method by question-and-answer way}

The present invention relates to an online advertising method using a question-and-answer format, and more specifically, by analyzing relevant keywords of a question content registered from a questioner, providing a high-quality answer with high suitability, and at the same time advertising revenue to users including questioners and answerers It relates to an online advertising method that can provide.

As the internet market has recently expanded rapidly, a lot of information has overflowed, and for this reason, it has been taken many times more than before for netizens to acquire information. In general, a search for information using the Internet is performed by accessing a search site, entering a category keyword of desired information into a search box, and executing a search to access the information.

In the above method, it is not easy to find the information that the user wants to access or wants to access by entering a category keyword in a search box on a search site equipped with an Internet search engine. This is because when searching for information using the search box, category keywords, which are search words, are searched by applying wildcards, so most of the information related to the information is searched together.

In other words, it is quite difficult to find the information that one wants among a large number of unwanted information among search results, and the search efficiency is extremely low, resulting in an increase in search time due to an increase in the number of clicks.

In addition, since the searched information has information that has been written for a long time or has no credibility, questioners who use Internet search often want to obtain a more reliable and professional answer. As a result, a new method of asking an expert has been developed, but there is a disadvantage in that a high-quality answer cannot be obtained because it is difficult to activate knowledge supply because the proper price is not paid to the expert and the price cannot be received according to the quality of the answer. In addition, when the questioner posts a question on an Internet portal site, etc., a method of listening to an answer from a large number of unspecified respondents is used, but the accuracy and professionalism of the answer is not verified. There are difficult disadvantages.

Korean Patent Publication No. 10-2005-0038737 (2005.04.29.)

The present invention has been devised to solve the above problems, and an object of the present invention is to shorten the time required to search for a suitable answer to a question and to improve search efficiency.

In addition, by providing a reliable and high-quality answer to the questioner, and by providing a more accurate answer to the question, it is intended to improve user satisfaction.

The present invention is an online advertisement method for providing an advertisement service using a question-and-answer format to a user terminal including a questioner terminal and an answerer terminal through a service server, wherein the service server is prepared based on a specific product from the answerer terminal, An answer card registration step of receiving and storing an answer card including the details of the specific product and at least one keyword associated with the specific product, and a request for registering a question from the interrogator terminal, the content of the question from the interrogator terminal, and A question receiving step of receiving question data including at least one keyword associated with the question content, and analyzing the keyword of the received question data to register the answer card including the same keyword as the keyword of the question data to the responder terminal quality The question transmission step of transmitting data and the transmitted question data are output to the answerer terminal receiving the question data, and the answer card is presented to the questioner terminal by selection of the answerer who has the answerer terminal, and the questioner terminal Characterized in that it is configured to perform at least one of the answer cards presented by the questioner holding the answer card is selected, or to adopt the answer card adoption step is input rating information for the answer card.

In addition, preferably, in the question receiving step, the question data may further include question importance information designated by the questioner terminal in addition to the question content and at least one keyword associated with the question content.

Further, preferably, in the step of transmitting the question, before transmitting the question data to the answerer terminal, the advertisement information is output to the questioner terminal, and the output advertisement information is related to the keyword input to the question data. It is characterized by advertising information.

In addition, preferably, in the step of transmitting the question, the advertisement information output to the interrogator terminal changes the number of advertisement information output and the reproduction time of the advertisement information according to the scale of the question importance information included in the question data. It is characterized by.

In addition, preferably, in the step of transmitting the question, when the output of the advertisement information is completed by reaching the end point of the reproduction time of the advertisement information output to the interrogator terminal, the question data is transmitted to the answerer terminal and finally When the advertisement information is not output, the transmission of the question data is canceled.

In addition, preferably, in the step of adopting the answer card, a list of answer cards presented from the answerer terminal is output to the questioner terminal. When the answer card is not selected by the questioner terminal, the questioner terminal having the questioner terminal is selected. It is possible to reprint advertisement information, and when reprinting advertisement information, it is characterized by being given an opportunity to additionally present a new answer card.

In addition, preferably, in the step of adopting the answer card, it is characterized in that the number of answer cards that can be presented to the interrogator terminal is limited according to a measure of question importance information included in the question data.

Further, preferably, in the step of adopting the answer card, the answer card presented from the answerer terminal is transmitted and output to the interrogator terminal in a first-come, first-served order within the limited number of answer cards, and output by the answerer terminal. It is characterized in that a specific penalty is given when the presented answer card is not selected by the questioner who has the questioner terminal or when rating information below a predetermined predetermined criterion is given.

In addition, preferably, in the step of adopting the answer card, reward information is provided to the answerer terminal presenting the answer card selected by the questioner who has the questioner terminal, according to the measure of question importance information included in the question data. It is characterized by differentially providing compensation information.

In addition, preferably, the reward information paid to the answerer terminal is cumulative, and when the accumulated reward information reaches a predetermined predetermined standard, the reward information is converted into cash or a voucher convertible into cash. It characterized in that the payment to the responder terminal.

In addition, preferably, the compensation information is characterized in that it is set and paid at a certain percentage of the advertising fee generated through viewing the advertisement information by the interrogator terminal.

The online advertisement method using the question-and-answer format according to the present invention analyzes keywords of question data input by a questioner, searches an answer card including the same keyword and presents it to the questioner, thereby searching a search site or the like to obtain an answer. By shortening the time and effort of the interrogator to search the question content, the search efficiency can be improved.

In addition, by efficiently matching the questioner and the answerer by using the keyword of the question data, it is possible to provide a more accurate answer to the question, thereby improving user satisfaction.

1 is a schematic diagram of a system for providing an online advertisement method using a question and answer format according to an embodiment of the present invention.
2 is a configuration diagram of a service server providing an online advertisement method using a question and answer format according to an embodiment of the present invention.
3 is a block diagram of a user terminal including an interrogator terminal and an interrogator terminal providing an online advertisement method using a question and answer format according to an embodiment of the present invention.
4 is a flowchart for an online advertisement method using a question and answer format according to an embodiment of the present invention.
5 is a schematic diagram of an example of an execution screen for an answer card registration step according to an embodiment of the present invention.
6 is a schematic diagram of an example of an execution screen for a question receiving step according to an embodiment of the present invention.
7 and 8 are schematic diagrams of an example of an execution screen for a question transmission step according to an embodiment of the present invention.
9 and 10 are schematic diagrams of an example of an execution screen for an answer card adoption step according to an embodiment of the present invention.

Advantages and features of the present invention, and methods for achieving them will be clarified with reference to embodiments described below in detail together with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the embodiments allow the disclosure of the present invention to be complete, and common knowledge in the art to which the present invention pertains It is provided to completely inform the person having the scope of the invention, and the present invention is only defined by the scope of the claims.

In addition, the terminology used herein is for describing the embodiments and is not intended to limit the present invention.

In the present specification, the singular form also includes the plural form unless specifically stated in the phrase "comprises" and / or "comprising" as used in the specification, the presence of elements other than the mentioned components. Or do not exclude additions.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used as meanings commonly understood by those skilled in the art to which the present invention pertains.

Hereinafter, the present invention will be described with reference to the accompanying drawings.

1 is a schematic diagram of a system for providing an online advertisement method using a question and answer format according to an embodiment of the present invention, and FIG. 2 is a service for providing an online advertisement method using a question and answer format according to an embodiment of the present invention 3 is a schematic configuration diagram of a server, and FIG. 3 is a schematic configuration diagram of a user terminal including an interrogator terminal and an interrogator terminal providing an online advertisement method using a question and answer format according to an embodiment of the present invention.

As shown in FIG. 1, the system 1000 for providing an online advertisement method using a question-and-answer format according to the present invention includes a user terminal 200 and a service server 100 of a user who is a host.

Here, the user terminal 200 includes an interrogator terminal 210 held by an interrogator and an interrogator terminal 220 held by an interrogator.

In addition, the user terminal 200 and the service server 100 are connected to enable mutual data communication through a communication network, and the online advertisement method service using the question and answer format according to the present invention from the service server 100 is a user terminal 200 ).

Specifically, as shown in FIG. 2, the service server 100 includes a wireless communication module configured to wirelessly communicate with the user terminal 200, a database storing various information and data, and information stored in the database And a data analysis module for processing and processing data, an execution module responsible for driving and executing service applications (applications) provided from the service server 100, and accumulating and managing compensation information provided to a user. It includes a management module and a control module that controls the aforementioned components.

In addition, the user terminal 200 is a mobile phone, a smart phone, a notebook computer, a terminal for digital broadcasting, a personal digital assistants (PDA), a portable multimedia player (PMP), navigation, a slate PC, a tablet PC, a watch type terminal, a glass type terminal (smart glass), HMD (head mounted display), and the like.

Next, as shown in FIG. 3, the user terminal 200 may include an input unit, a sensing unit, a wireless communication unit, an output unit, a memory unit, an interface unit, a power supply unit, and a control unit have.

However, not all of the above-described components are essential components, and the user terminal 200 may be implemented by more components than the above-described components, or the user terminal 200 may be implemented by fewer components. have.

Hereinafter, the components will be described in turn.

The input unit may include a camera or video input unit for inputting a video signal, a microphone or microphone or audio input unit for inputting an audio signal, and a user input unit (for example, a touch pad) for receiving information from a user. have.

The voice data or image data collected by the input unit can be analyzed and processed by a user's control command.

The sensing unit may include one or more sensors for sensing at least one of information in the mobile communication terminal, surrounding environment information surrounding the mobile communication terminal, and user information.

For example, the sensing unit is a proximity sensor, an illumination sensor, a touch sensor, an acceleration sensor, a magnetic sensor, a G-sensor, and a gyro. Sensor (gyroscope sensor), motion sensor (motion sensor), RGB sensor, infrared sensor (IR sensor: infrared sensor), fingerprint sensor (finger scan sensor), ultrasonic sensor (ultrasonic sensor), optical sensor (optical sensor), for example For example, a camera).

The output unit is for generating output related to vision, hearing, or tactile sense, and may include at least one of a display unit, an audio output unit, and a hap tip module.

The display unit may form a mutual layer structure with the touch sensor or be integrally formed to implement a touch screen.

The touch screen may function as a user input unit that provides an input interface between the user terminal 200 and the user, and at the same time, provide an output interface between the user terminal 200 and the user.

The interface unit serves as a passage with various types of external devices connected to the user terminal 200.

The interface unit includes a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, and a port for connecting a device equipped with an identification module. , An audio input / output (I / O) port, a video input / output (I / O) port, and an earphone port.

In the user terminal 200, in response to an external device being connected to the interface unit, appropriate control related to the connected external device may be performed.

In addition, the memory unit stores data supporting various functions of the user terminal 200. The memory unit may store a plurality of application programs (application programs) driven by the user terminal 200, data for operating the user terminal 200, and instructions.

At least some of these application programs may be downloaded from an external server through wireless communication. In addition, at least some of these application programs may exist on the user terminal 200 from the time of shipment for basic functions of the user terminal 200 (for example, an incoming call, a calling function, a message reception, and a calling function). .

Meanwhile, the application program may be stored in the memory unit and installed on the user terminal 200 to be driven to perform an operation (or function) of the user terminal 200 by a control unit.

In addition to the operations related to the service, the control unit generally controls the overall operation of the user terminal 200.

The controller may provide or process appropriate information or functions to the user by processing signals, data, information, etc. input or output through the above-described components or driving an application program stored in the memory unit.

In addition, the control unit may control at least some of the above-described components in order to drive the application program stored in the memory unit. Furthermore, the control unit may operate by combining at least two or more of the components included in the user terminal 200 to drive the service.

Under the control of the control unit, the power supply unit receives external power and internal power to supply power to each component included in the user terminal 200. The power supply includes a battery, and the battery may be a built-in battery or a replaceable battery.

The wireless communication unit may include one or more components that enable wireless communication between the user terminal 200 and the wireless communication system or wireless communication between the user terminal 200 and the network in which the user terminal 200 is located.

For example, the wireless communication unit may include a mobile communication module, a local area communication module, and a location information module.

The mobile communication module transmits and receives wireless signals to and from at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data according to transmission and reception of a voice call signal, a video call signal, or a text / multimedia message.

The short-range communication module refers to a module for short-range communication. Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), and ZigBee may be used as short-range communication technology.

The location information module is a module for acquiring the location (or current location) of the user terminal 200, and representative examples thereof include a Global Positioning System (GPS) module or a Wireless Fidelity (WiFi) module.

 The GPS module receives location information from a plurality of satellites. Here, the location information may include coordinate information represented by latitude and longitude.

For example, the GPS module can accurately calculate the current position according to a triangular method by measuring the exact time and distance from three or more satellites. A method of obtaining distance and time information from three satellites and correcting the error with one satellite can be used. In particular, the GPS module can obtain not only the location of latitude, longitude, and altitude, but also accurate time along with three-dimensional speed information from location information received from a satellite.

As another example, when the user terminal 200 utilizes a Wi-Fi module, the location of the user terminal 200 is based on information of a wireless access point (AP) that transmits or receives a Wi-Fi module and a wireless signal. Can be obtained.

If necessary, the location information module may perform any function among other modules of the wireless communication unit in order to substitute or additionally obtain data regarding the location of the user terminal 200.

That is, the location information module is a module used to acquire the location (or current location) of the user terminal 200, and is not limited to a module that directly calculates or acquires the location of the mobile terminal.

The above describes the components of the user terminal 200.

As described above, the service server 100 is a control server that operates and manages a platform that provides an online advertisement service using a question and answer format, and the platform is a user terminal 200 in the form of a web browser or a service application. Can be provided or implemented.

Hereinafter, a platform provided in the form of a service application will be described as an example, but the present invention is not limited thereto.

First, the online advertisement method using the question-and-answer format according to the present invention is a service that provides an alternative to a simple but simple question that anyone experiences in daily life, by analyzing relevant keywords of the question data input by the questioner, By presenting an answer card with high keyword and appropriateness, we intend to provide high-quality answers to questioners.

That is, by efficiently matching the questioner and the answerer by using keywords, not only does the answer to the question efficiently, but also the questioner's time to search for the content of the question using the portal site to obtain the answer to the question And shorten effort.

In addition, the present invention is configured to allow the interrogator to view advertisement information in order to be presented with an answer card for the interrogation data, but by providing advertisement information in a field matching the relevant keyword of the interrogation data, the interrogator's interest in the advertisement information At the same time, it aims to effectively convey the content of the advertisement by improving the concentration of the interrogator for the advertisement information.

In addition, unlike the one-way internet advertisement method provided only with the existing graphic file, by performing the original advertisement using the question-and-answer format, it can induce curiosity of the user and double the advertisement effect.

Hereinafter, on the basis of the above-mentioned content, to describe in detail the online advertising method using the question-and-answer format according to the present invention, which is referred to FIG.

4 is a flowchart for an online advertisement method using a question and answer format according to an embodiment of the present invention.

As illustrated in FIG. 4, the online advertisement method using the question-and-answer format includes an answer card registration step (S100), a question receiving step (S200), a question sending step (S300), and an answer card adoption step (S400). It is composed.

First, in the response card registration step (S100), an answer card written by an answerer is registered in the service server 100, which is referred to in FIG. 5.

5 is a schematic diagram of an example of an execution screen for an answer card registration step according to an embodiment of the present invention.

As shown in FIG. 5, the answerer can create an answer card through the execution of the service application provided by the present invention, and the answer card is written around a specific product, and details about the specific product (ie, Commodity name, price and vendor), reason for recommendation, and keyword related to the specific product.

That is, in the answer card registration step (S100), the service server 100 is prepared with a particular product from the answerer terminal 220, the details of the particular product and at least one associated with the particular product Answer card containing the above keywords and store it.

Preferably, the received answer cards are classified into certain categories including keywords and stored in the service server 100.

Next, in the question receiving step (S200), a request for registering a question is received from the questioner terminal 210 to the service server 100, and at least the question content and the question content are associated with the questioner terminal 210. The step of receiving question data including one or more keywords, see FIG. 6.

6 is a schematic diagram of an example of an execution screen for a question receiving step according to an embodiment of the present invention.

As shown in FIG. 6, an interrogator can register question data to the service server 100 through execution of the service application, and more specifically, an execution outputted to the output unit of the interrogator terminal 210. By filling in the question data including the question content and keywords on the screen, and when the description is completed, the question data can be transmitted to the service server 100 by selecting the register button provided at the bottom right.

Preferably, the question data further includes question importance information designated from the questioner terminal 210 in addition to the question content and at least one keyword associated with the question content.

The question importance information is used as a measure indicating the importance of the question content described in the question data.

In addition, the question data may further include an attached photo, if necessary, to help the respondents who will receive the question data through the question transmission step (S300) to be described later.

The question receiving step (S200) has been described above, and the question sending step (S300) will be described below.

The question transmission step (S300), by analyzing the keyword of the question data received through the question receiving step (S200), registers the answer card containing the same keyword as the keyword of the question data to the answerer terminal 220 This is the step of transmitting data.

In addition, before the question data is transmitted to the answerer terminal 220, advertisement information is output to the questioner terminal 210, and the question data is transmitted only when an interrogator views the advertisement information. This is done, see FIGS. 7 and 8.

7 and 8 are schematic diagrams of an example of an execution screen for a question transmission step according to an embodiment of the present invention.

As shown in FIG. 7, advertisement information AD is output to an output unit of the interrogator terminal 210, and the advertisement information AD is advertisement information in a field related to a keyword input in the question data.

This may provide advertisement information AD that matches the inquirer's preference by transmitting advertisement information AD related to the keyword specified by the interrogator, thereby inducing the user's interest in the advertisement information AD.

In addition, since the user's interests and the content of the advertisement information AD are matched, the user's concentration on the advertisement information AD increases, so that the contents of the advertisement can be effectively delivered to the user, and the user's preferences are appropriate. By outputting the advertisement information AD, the feeling of rejection of the advertisement information AD can be eliminated.

In addition, when the advertisement information AD is output, the number of advertisement information AD and the reproduction time of the advertisement information AD are changed according to the scale of the question importance information included in the question data.

More specifically, in order to transmit the question data to the responder terminal 220, the interrogator views the advertisement information AD, but the number and advertisement of advertisement information AD to be viewed according to the scale of the importance information specified by the interrogator The reproduction time of the information AD is changed.

Preferably, as the scale of the importance information increases, the number and duration of advertisement information AD to be viewed by the interrogator increases.

In addition, as described above, whether or not the question data is transmitted is determined according to whether or not the output of the output advertisement information AD is completed, and details are as follows.

When the advertisement information AD is output, when the end time of the reproduction time of the advertisement information AD output to the interrogator terminal 210 is reached, when the output of the advertisement information AD is completed, the question data is an answerer It is transmitted to the terminal 220 and finally delivered, and at the same time, a message pop-up window (PW) indicating this is output to the interrogator terminal 210, which is shown in FIG. 8.

On the other hand, when the advertisement information output is not completed, including the case where the advertisement information output by the interrogator is skipped, the transmission of the inquiry data is canceled.

That is, as a reward for viewing advertisement information AD, the interrogator is given the opportunity to present the answer card for the interrogation data by transmitting the registered interrogation data to the interrogator terminal 220.

This has the effect of inducing the interrogator to watch a certain amount of advertisement information AD to the end, thereby doubling the advertisement effect on advertisement information AD.

As described above, when the interrogator completes viewing the advertisement information AD, the interrogation data registered by the interrogator is transmitted to the interrogator terminal 220 registering the answer card including the same keyword, so that the answer card adoption step S400 is performed. It is followed.

In the step of adopting the answer card (S400), the transmitted question data is output to the answerer terminal 220 receiving the question data, and the answer card is the questioner by selection of the answerer who has the answerer terminal 220. This is a step in which at least one answer card is selected from the answer cards presented to the terminal 210 and presented by the questioner holding the interrogator terminal 210, or rating information for the answer card is input.

In more detail, the answerer can confirm the question content of the transmitted question data, and after determining whether the answer card he / she registered is an appropriate answer to the question data, the answer card can be presented to the questioner terminal 210. have.

The answer card presented from the answerer terminal 220 is sequentially output to the questioner terminal 210 according to the order of presentation, and the questioner selects the most appropriate answer card after confirming the details of each answer card presented or satisfactory Rating information according to the can be given, which refer to FIGS. 9 and 10.

9 and 10 are schematic diagrams of an example of an execution screen for an answer card adoption step according to an embodiment of the present invention.

As shown in FIG. 9, a list of answer cards in which the answer cards AC presented from the answerer terminal 220 are arranged is output to the interrogator terminal 210, and a detailed view input button is provided on the right side of each answer card AC. It is equipped.

That is, the questioner can check the details of the specific answer card (AC) by selecting the detail view input button located on the right side of the specific answer card (AC), see FIG. 10.

As shown in FIG. 10, after confirming the details of each answer card AC presented from the answerer terminal 220, the questioner can select an answer card AC that is determined to be the best answer to the question data. When selecting, the answer card (AC) can be adopted by selecting the select button located at the bottom left of the answer card (AC).

In addition, when inputting a rating for the answer card AC, rating information according to satisfaction may be provided by selecting a rating input button located at the bottom right of the answer card.

 However, the number of answer cards (AC) that can be presented to the interrogator terminal 210 in the answer card adoption step (S400) is limited according to a measure of question importance information included in the question data.

Preferably, as the scale of the importance information increases, the number of answer cards (AC) that can be presented by an interrogator increases.

In addition, the answer card AC presented from the answerer terminal 220 is transmitted and output to the interrogator terminal 210 in a first-come-first-served order according to the order of presentation within the limited number of answer cards AC, and the answerer terminal ( If the answer card AC provided by 220) is not selected by the questioner holding the interrogator terminal 210, or if rating information below a predetermined predetermined criterion is given, a specific penalty is given.

In more detail, when the answer card AC presented from the answerer terminal 220 is not selected or if rating information below a predetermined predetermined criterion is given, when the answer card AC is presented later, the answerer terminal The answer card (AC) presented by (220) may be given a specific penalty, such as being pushed to a subordinated answer.

 In other words, by giving a penalty, and inducing the user's discreet answer card (AC), it leads to the creation of more reliable and high-quality answers, and at the same time, the tendency of the overall quality of the service to be lowered due to wrong answers and incorrect answers. By minimizing, it is possible to increase the quality of questions and answers to increase users' satisfaction.

In addition, when the answer card AC is selected by the questioner in the step of adopting the answer card (S400) described above, reward information is paid to the answerer who presented the selected answer card AC.

More specifically, reward information is provided to the responder terminal 220 presenting the answer card (AC) selected by the questioner holding the interrogator terminal 210, according to a measure of question importance information included in the question data. The compensation information is differentially paid.

That is, the higher the scale of question importance information, the higher the amount of compensation information is paid.

In addition, the reward information paid to the answerer terminal 220 is cumulative, and when the accumulated reward information reaches a predetermined predetermined criterion, the reward information is converted into cash or a voucher that can be converted into cash. It is paid to the responder terminal 220.

The compensation information is set and paid at a certain percentage of the advertising cost generated through viewing advertisement information by the interrogator terminal.

In more detail, a portion of the advertisement expenses of the advertisement information requesting company is allocated and used for payment of respondents. This pays the advertisement fee of the advertisement information viewed by the questioner to the respondent, so that the advertisement viewing of the questioner is provided to the respondent's profit. Apply the following profit model.

That is, as described above, the present invention is configured to provide a certain amount of compensation information to the responder terminal 220 that presented the answer card (AC) that presented the answer, for presenting a high-quality answer without forcing the user. In addition to providing a strong incentive element, it is possible to exert the effect of preventing and expanding membership by encouraging the user to use an active service application.

In addition, unlike the above, in the step of adopting the answer card (S400), if there is no suitable answer card (AC) corresponding to the question data among the answer cards (AC) presented to the interrogator terminal 210, The questioner may additionally be presented with a new answer card (AC), and for this, additional advertising information (AD) must be viewed.

In other words, a list of answer cards (AC) presented from the answerer terminal 220 is output to the questioner terminal 210, but when the answer card (AC) is not selected by the questioner terminal 210, the questioner terminal Advertisement information (AD) can be reprinted by the selection of the questioner who holds 210, and when reprinting advertisement information (AD), the interrogator terminal 210 additionally receives a new answer card (AC). It can be given.

That is, the number of answer cards (AC) that can be presented is limited according to the question importance scale of the question data, but by giving the questioner an opportunity to be presented with an additional answer card (AC) by re-printing advertisement information (AD) according to the selection , By improving the user satisfaction by allowing the questioner to obtain the desired answer, the advertisement effect can be doubled and additional advertising revenue can be generated by sending additional advertisement information (AD).

This completes the description of the online advertisement method using the question-and-answer format according to the present invention.

Each step of each of the control algorithms according to the present invention described above can be executed in a reversed order, if necessary, and even in the case of an embodiment in which the order is changed and executed, it belongs to the scope of the present invention.

As described above, the present invention has been described with reference to the embodiment shown in the drawings, but this is only for explaining the invention, and those skilled in the art to which the present invention pertains various modifications or equivalents from the detailed description of the invention It will be understood that one embodiment is possible.

Therefore, the true scope of the present invention should be determined by the technical spirit of the claims.

1000: online advertising method providing system
100: service server
200: user terminal
210: interrogator terminal
220: answering device terminal
S100: Response card registration step
S200: Question receiving step
S300: Question transmission step
S400: Adoption card adoption stage
AC: Answer card
AD: Advertising information
PW: Message pop-up window

Claims (11)

An online advertising method that provides an advertisement service using a question and answer format to a user terminal including a questioner terminal and an answerer terminal through a service server,
The service server, the response card registration step of receiving and storing the answer card including the details of the specific product and at least one or more keywords associated with the specific product, which are prepared mainly from the answerer terminal;
A question receiving step of receiving a question registration request from the questioner terminal and receiving question data including question content and at least one keyword associated with the question content from the questioner terminal;
A question transmission step of analyzing the keyword of the received question data and transmitting the question data to an answerer terminal registering an answer card including the same keyword as the keyword of the question data; And
The transmitted question data is output to the answerer terminal receiving the question data, the answer card is presented to the questioner terminal by the choice of the answerer who has the answerer terminal, and the answer card presented by the questioner who has the questioner terminal Online advertisement method using a question-and-answer format, characterized in that at least one answer card is selected or an answer card adoption step in which rating information for the answer card is inputted. According to claim 1,
In the question receiving step,
The question data, in addition to the question content and at least one or more keywords associated with the question content, online advertising method using a question-and-answer format, characterized in that it further comprises question importance information designated from the questioner terminal. According to claim 2,
In the step of sending the question,
Before sending the question data to the answerer terminal, outputting advertisement information to the questioner terminal, and the outputted advertisement information is advertisement information related to a keyword input in the question data, using a question and answer format. Online advertising method. The method of claim 3,
In the step of sending the question,
The advertisement information output to the interrogator terminal is an online advertisement method using a question-and-answer format, characterized in that the number of advertisement information output and the reproduction time of advertisement information change according to the scale of question importance information included in the question data. . The method of claim 3,
The question sending step,
When the output of the advertisement information is completed by reaching the end time of the reproduction time of the advertisement information output to the interrogator terminal, the question data is transmitted to the responder terminal and finally delivered. When the advertisement information output is not completed, the Online advertising method using a question-and-answer format, characterized in that the transmission of question data is canceled. The method of claim 5,
In the step of adopting the answer card,
A list of answer cards presented from the answerer terminal is output to the interrogator terminal. When the answer card is not selected by the interrogator terminal, advertisement information can be re-printed by selecting the interrogator who has the interrogator terminal, and re-printing advertisement information. In the city, an online advertising method using a question-and-answer format, characterized by being given an opportunity to additionally present a new answer card. The method of claim 3,
In the step of adopting the answer card,
Online advertising method using a question and answer format, characterized in that the number of answer cards that can be presented to the interrogator terminal is limited according to the scale of question importance information included in the question data. The method of claim 7,
In the step of adopting the answer card,
The answer card presented from the answerer terminal is transmitted and output to the questioner terminal in a first-come, first-served order within the limited number of answer cards, and the answer card presented by the answerer terminal is selected by the questioner holding the questioner terminal Online advertisement method using a question-and-answer format, characterized in that a specific penalty is given when the user does not receive or receives rating information below a predetermined predetermined criterion. The method of claim 7,
In the step of adopting the answer card,
A question-and-answer format characterized in that reward information is paid to the answering device terminal that presented the answer card selected by the questioner holding the questioner terminal, but the reward information is differentially paid according to the scale of question importance information included in the question data. Online advertising method using. The method of claim 9,
The reward information paid to the answerer terminal is cumulative, and when the accumulated reward information reaches a predetermined predetermined standard, the reward information is converted into cash or a voucher convertible into cash to be paid to the answerer terminal. Online advertising method using a question and answer format, characterized in that. The method according to claim 9 or 10,
The reward information, the online advertising method using a question-and-answer format, characterized in that it is determined and paid at a certain percentage of the advertising cost generated through viewing the advertisement information by the interrogator terminal.

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