KR20190118014A - Online advertising method - Google Patents

Abstract

The present invention relates to an online advertising method and, more specifically, to maximize advertising effects by incorporating an advertisement into a puzzle game that anyone can enjoy easily and casually, and to satisfy both an advertiser and a user by paying advertising revenue in the form of reward to the user. The online advertising method includes a video content output step, a video advertisement output step, an image fragment output step, and an image piece acquiring step.

Description

Online advertising method

The present invention relates to an online advertising method, and more specifically, to maximize the effect of advertising by incorporating ads into puzzle games that anyone can easily and casually enjoy, and to provide both the advertiser and the user by paying the advertising revenue in the form of compensation. It relates to a new type of online advertising method that can satisfy.

In general, most people have terminals due to the development of information technology, and the explosive growth of the Internet has made it possible to communicate necessary information or communicate with each other anytime, anywhere using various types of Internet networks. Is already well known.

Due to the explosive growth of the Internet, the Internet advertising field is the most popular advertising field after TV, radio, newspapers and magazines, and is expected to grow into the largest advertising market in the near future.

On the other hand, due to the rapid development of the Internet technology with the increase of the Internet, web-based multimedia presentation has been made possible by integrated management of media information for providing multimedia content services on the web. It was further developed by using the Java-based Synchronized Multimedia Integration (SMIL) Authoring Tool, which enables synchronization between different types of media (audio, video, text, and images).

Due to the development of such an authoring tool, a lot of services for movies such as movies and dramas are performed on the Internet, and as the demand for this increases, many movies or dramas are produced for the purpose of showing only on the Internet.

As the market for the video service using the Internet increases, the attractiveness of the advertising market in this field also increases, and the advertising method of the video service often uses banner advertisements such as still images in a certain area of the video screen. Insert banner advertising (Banner Advertising) is widely used.

In addition, a POP-UP type of advertising method is also commonly used, which is a method of providing an advertisement to a user by floating an advertisement window of a predetermined size upon connection.

However, the above-described conventional advertising method has an advantage of actively delivering product information and images, but the interest of the user is remarkably degraded or the advertising itself is disregarded for many users who have become conscious of the existing advertising method itself. There is a problem.

In addition, since there is no separate compensation for Internet users who encounter advertisements, it is inefficient to attract the attention of the users, the above-described advertising method could not provide a different advertising effect to the user.

The present invention has been made to solve the above problems, an object of the present invention by performing an original advertising through a puzzle game, can increase the advertising effect by inducing the curiosity of the user.

In addition, by analyzing the user's propensity and interest information, by providing an advertisement that matches the user's propensity to increase the user's concentration on the advertisement, it is possible to effectively deliver the content of the advertisement to the user.

In addition, by providing a predetermined amount of compensation information as a reward for viewing the advertisement, it is possible to induce the user's active participation to increase the advertising efficiency, and at the same time induce a continuous interest of the user.

The present invention provides an online advertisement method for providing an advertisement service to a user terminal through a service server.

A video content output step of outputting video content to an output unit of the user terminal through execution of a video playback application of the user terminal, and at least one video included in a playback time of the video content during the video content output step; When the start point of the advertisement information arrives, a video advertisement output step of outputting the video advertisement information to the output unit of the user terminal and at least one target advertisement poster information to be advertised during the video advertisement output step are divided. The at least one image fragment information of the processed plurality of image fragment information superimposed on the video advertisement information being output to the output unit of the user terminal and outputting the image fragment output step and the at least oneIf at least one piece of image information is selected through the input unit of the user terminal, characterized in that it comprises an image piece acquisition step of storing the selected image piece information in the service server or the user terminal.

In addition, preferably, the outputting the image fragments may include at least one image fragment information of a plurality of image fragment information obtained by dividing the at least one target advertisement poster information into a jigsaw puzzle piece. Characterized in that the output is superimposed on the video advertisement information being output to the output unit of the terminal.

In addition, preferably, the output image engraving step, the additional layer layer forming step of forming an additional output layer layer virtually formed on the output layer layer that the video advertisement information is output from the output unit of the user terminal; And a random fragment output step of outputting at least one or more pieces of the image at an arbitrary time in the playback time of the video advertisement information and at any position in the additional output layer.

In addition, preferably, the image fragment obtaining step, when the at least one or more pieces of image pieces are selected through the input unit of the user terminal, the pieces to temporarily store the selected image piece information in the service server or the user terminal And a fragment storage confirmation step of finally storing the temporarily stored image fragment information in the service server or the user terminal when the end time of the reproduction time of the video advertisement information is reached after the temporary storage step and the fragment temporary storage step. It is characterized by.

Preferably, in the image obtaining step, when the at least one or more pieces of image pieces are selected through an input unit of the user terminal, the target advertisement poster information corresponding to the selected piece of pieces of information is output to the user terminal. Is superimposed on the video advertisement information so as to be output only for a predetermined time.

In addition, preferably, a puzzle including at least one piece of image pieces stored in the image pieces obtaining step, the at least one piece of target advertisement poster information, and a plurality of pieces of shape information having a shape corresponding to each piece of image piece information. After selecting at least one piece of image information stored in the image piece obtaining step and the puzzle fitting preparation step of sequentially or simultaneously outputting at least one or more information of the frame information to the output terminal of the user terminal; Moving to the puzzle frame information, characterized in that it further comprises a puzzle matching step of positioning and seating on the corresponding piece shape information.

Preferably, the service server when the jigsaw puzzle for the target advertisement poster information is completed by selectively or sequentially executing at least one or more steps from the video content output step to the puzzle matching step. And a compensation step of providing compensation information to the user terminal.

Preferably, the image engraving output step may include a division processing step of dividing the target advertisement poster information into a plurality of image fragment information, and identifying each of the divided image fragment information by a plurality of identification marks. And a rating processing step of classifying the plurality of grade pieces of image information, and the rewarding step includes the completion of the jigsaw puzzle of the completed grade pieces when the target advertisement poster information is completed with the same grade pieces of image information. Characterized in that it is executed to differentiate the compensation information according to the grade.

Preferably, before the image fragment output step, the at least one target advertisement poster information of the advertisement poster information corresponding to the interest information of the user is analyzed by analyzing customer data of the user of the user terminal. Characterized in that it further comprises the step of selecting the target advertisement to select.

In addition, preferably, the customer data is formed on the basis of information on the video content.

In addition, preferably, the customer data, the user information input window is output to the output unit of the user terminal by the service server, at least one or more basic user input to the user information input window through the input unit of the user terminal And profile information.

Online advertising method according to the present invention, by analyzing the user's interests through the target advertisement selection step to increase the concentration of the user to the target poster advertising information by providing the target poster advertising information corresponding to the user's inclination, Effectively deliver the content of the advertisement to the user.

In addition, through the puzzle matching step, it shares the role of completing the target advertising poster information directly to the user, thereby improving the user's understanding of the advertisement, and at the same time increase the advertising effect.

In addition, through the compensation step, by providing a certain amount of compensation information as a reward for viewing the advertisement, it is possible to induce the active participation of the user to increase the advertising efficiency, and at the same time, the user's continued interest.

1 is a schematic diagram of a system for providing online advertisements according to an embodiment of the present invention.
2 is a schematic block diagram of a service server providing an online advertising method according to an embodiment of the present invention.
3 is a schematic block diagram of a user terminal providing an online advertising method according to an embodiment of the present invention.
4 is a flowchart illustrating an online advertisement method according to an embodiment of the present invention.
5 is a schematic flowchart of an online advertising method according to a first embodiment of the present invention.
6 is a schematic flowchart of an online advertising method according to a second embodiment of the present invention.
7 is a schematic diagram of an example of a service application icon output screen according to the present invention.
8 is a schematic diagram of an example of an execution screen for a video content output step according to the present invention.
9 is a schematic diagram of an example of an execution screen for a video advertisement output step according to the present invention.
10 is a schematic diagram of an example of an execution screen for the image fragment output step according to the present invention.
11 is a schematic diagram of an example of an execution screen for the image fragment acquisition step according to the present invention.
12 is a schematic diagram of an example of a target advertisement poster information output screen corresponding to the image fragment information when the image fragment information is selected in the image fragment acquisition step according to the present invention.
13 is a schematic diagram of an example of an execution screen for the puzzle matching preparation step and puzzle matching step according to the present invention.
14 is a flowchart illustrating a procedure for selecting a target poster advertisement through the target advertisement selection step according to the present invention.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below, but can be implemented in various different forms, and only the embodiments make the disclosure of the present invention complete, and the general knowledge in the art to which the present invention belongs. It is provided to fully inform the person having the scope of the invention, which is defined only by the scope of the claims.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention.

As used herein, the singular forms "a", "an" and "the" include the plural unless the context otherwise dictates the terms "comprises" and / or "comprising" as used herein. Or does not exclude additions.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used in a sense that can be commonly understood by those skilled in the art.

Hereinafter, with reference to the accompanying drawings will be described for the present invention.

1 is a schematic diagram of an online advertisement method providing system according to an embodiment of the present invention, Figure 2 is a schematic block diagram of a service server providing an online advertisement method according to an embodiment of the present invention, Figure 3 Is a schematic block diagram of a user terminal providing an online advertising method according to an embodiment of the present invention.

As shown in FIG. 1, the online advertisement method providing system 1000 according to the present invention includes a user terminal 100 of a user who is a host, a service server 200, and an affiliate server 300.

Here, the user terminal 100 and the service server 200, and the service server 200 and the affiliate server 300 is connected to each other through a communication network to enable data communication.

The online advertising method service according to the present invention is provided from the service server 200 to the user terminal 100.

Specifically, as shown in Figure 2, the service server 200 is a wireless communication module configured to wirelessly communicate with the user terminal 100 and the affiliate server 300, and from the affiliate server 300 The advertisement poster database for storing and managing the registered advertisement poster information, the customer database for storing and managing user information used for analyzing the propensity and interest information of the user, and provided from the service server 200 to the user terminal 100. And an execution module that is responsible for driving and executing a service application (Application, app) to be installed, and analyzing user information stored in the customer database, and executing a function of selecting an advertisement poster corresponding to the user's disposition and interest. A data analysis module, a management module for accumulating and managing compensation information provided to a user, and the foregoing description It includes a control module for controlling the components.

The user terminal 100 includes a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), a navigation device, a slate PC, a tablet PC, a watch type terminal, and a glass type terminal. (smart glass), head mounted display (HMD), and the like.

Next, as shown in FIG. 3, the user terminal 100 may include an input unit, a sensing unit, a wireless communication unit, an output unit, a memory unit, an interface unit, a power supply unit, and a controller. have.

However, not all of the above components are essential components, and the user terminal 100 may be implemented by more components than the above components, and the user terminal 100 may be implemented by fewer components. have.

Hereinafter, the components will be described in turn.

The input unit may include a camera or an image input unit for inputting an image signal, a microphone or a microphone or an audio input unit for inputting an audio signal, and a user input unit (eg, a touch pad) for receiving information from a user. have.

The voice data or image data collected by the input unit may be analyzed and processed by a user's control command.

The sensing unit may include one or more sensors for sensing at least one of information in the mobile communication terminal, surrounding environment information surrounding the mobile communication terminal, and user information.

For example, the sensing unit may include a proximity sensor, an illumination sensor, a touch sensor, an acceleration sensor, a magnetic sensor, a gravity sensor, and a gyro. Gyroscope Sensor, Motion Sensor, RGB Sensor, Infrared Sensor, Infrared Sensor, Fingerprint Sensor, Ultrasonic Sensor, Optical Sensor For example, it may include at least one of).

The output unit is used to generate an output related to visual, auditory or tactile senses, and may include at least one of a display unit, a sound output unit, and a hap tip module.

The display unit may form a mutual layer structure with the touch sensor or may be integrally formed to implement a touch screen.

Such a touch screen may function as a user input unit that provides an input interface between the user terminal 100 and the user, and may also provide an output interface between the user terminal 100 and the user.

The interface unit serves as a path to various types of external devices connected to the user terminal 100.

The interface unit is a port connecting a device equipped with a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, and an identification module. It may include at least one of an audio input / output (I / O) port, a video input / output (I / O) port, and an earphone port.

In response to an external device being connected to the interface unit, the user terminal 100 may perform appropriate control related to the connected external device.

In addition, the memory unit stores data supporting various functions of the user terminal 100. The memory unit may store a plurality of application programs or applications that are driven by the user terminal 100, data for operating the user terminal 100, and instructions.

At least some of these application programs may be downloaded from an external server through wireless communication. In addition, at least some of these application programs may exist on the user terminal 100 from the time of shipment for basic functions of the user terminal 100 (for example, a call forwarding, a calling function, a message receiving, and a calling function). .

The application program may be stored in a memory unit and installed on the user terminal 100 to be driven by a controller to perform an operation (or function) of the user terminal 100.

In addition to the operation related to the service, the controller typically controls the overall operation of the user terminal 100.

The controller may provide or process information or functions appropriate to the user by processing signals, data, information, etc. input or output through the above-described components or driving an application program stored in the memory unit.

In addition, the controller may control at least some of the above components in order to drive the application program stored in the memory unit. In addition, the controller may operate by combining at least two or more of the components included in the user terminal 100 to drive the service.

The power supply unit supplies power to each component included in the user terminal 100 by receiving external power and internal power under the control of the controller. Such a power supply includes a battery, which may be an internal battery or a replaceable battery.

The wireless communication unit may include one or more components for wireless communication between the user terminal 100 and the wireless communication system or wireless communication between the user terminal 100 and a network in which the user terminal 100 is located.

For example, the wireless communication unit may include a mobile communication module, a short range communication module and a location information module.

The mobile communication module transmits and receives a radio signal with at least one of a base station, an external terminal, and a server on a mobile communication network. The wireless signal may include various types of data according to transmission and reception of a voice call signal, a video call call signal, or a text / multimedia message.

The short range communication module refers to a module for short range communication. As a short range communication technology, Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and the like may be used.

The location information module is a module for acquiring a location (or current location) of the user terminal 100, and a representative example thereof is a GPS (Global Positioning System) module or a WiFi (Wireless Fidelity) module.

 The GPS module receives location information from a plurality of satellites. Here, the location information may include coordinate information displayed in latitude and longitude.

For example, the GPS module can measure the exact time and distance from three or more satellites and accurately calculate the current position by triangulating three different distances. A method of obtaining distance and time information from three satellites and correcting the error with one satellite may be used. In particular, the GPS module can obtain not only the location of latitude, longitude, and altitude but also accurate time together with three-dimensional speed information from the location information received from the satellite.

As another example, when the user terminal 100 utilizes a Wi-Fi module, the location of the user terminal 100 is based on information of a wireless access point (AP) transmitting or receiving a Wi-Fi module and a wireless signal. Can be obtained.

If necessary, the location information module may perform any function of other modules of the wireless communication unit in order to substitute or additionally obtain data regarding the location of the user terminal 100.

That is, the location information module is a module used to obtain the location (or current location) of the user terminal 100 and is not limited to a module that directly calculates or obtains the location of the mobile terminal.

4 is a flowchart of an online advertising method according to an embodiment of the present invention, FIG. 5 is a schematic flowchart of an online advertising method according to a first embodiment of the present invention, and FIG. 6 is a second flowchart of the present invention. 7 is a schematic flowchart of an online advertisement method according to an embodiment, and FIG. 7 is a schematic diagram of an example of a service application icon output screen according to the present invention, and FIG. 8 is an execution screen for a video content output step according to the present invention. 9 is a schematic diagram of an example of an execution screen for a video advertisement output step according to the present invention, Figure 10 is an example of an execution screen for the image fragment output step according to the present invention. Figure 11 is a schematic diagram of an example of an execution screen for the image fragment acquisition step according to the present invention, Figure 12 is an image fragment acquisition step according to the present invention When the image piece information is selected, it is a schematic diagram of an example of the target advertisement poster information output screen corresponding to the image piece information, Figure 13 is an example of the execution screen for the puzzle matching preparation step and puzzle matching step according to the present invention 14 is a flowchart illustrating a procedure for selecting a target poster advertisement through the target advertisement selection step according to the present invention.

First, the online advertising method according to the present invention will be described as follows.

When the service application provided from the service server 200 is installed in the user terminal 100, when playing a video advertisement appearing while watching video content through the user terminal 100, a jigsaw puzzle piece form from an advertisement poster. The fragments processed by the image are simultaneously exposed.

In this way, the exposed pieces of the image are acquired to complete the jigsaw puzzle of the advertisement poster, and the reward information corresponding to the completed jigsaw puzzle is performed.

In other words, unlike the one-way Internet advertisement technique provided only with the existing graphic file, by performing original advertisement through the game, not only can the advertisement be transformed into a pleasant game, but also the user's curiosity can be enhanced to increase the advertisement effect.

Hereinafter, based on the above-described content, it will be described in detail the steps for the online advertising method according to the present invention.

First, as shown in Figure 4, the online advertising method (S1000) is largely target advertisement selection step (S100), video content output step (S200), video advertisement output step (S300), image fragment output step (S400), Image segment acquisition step (S500), jigsaw puzzle preparation step (S600), puzzle matching step (S700), compensation step (S800).

Details of the target advertisement selection step (S100) will be described later.

First, the video content output step (S200) is a step of outputting video content to an output unit of the user terminal 100 by executing a video playback application of the user terminal 100.

A schematic diagram of an example of an execution screen for the video content output step S200 is shown in FIG. 8.

As shown in FIG. 8, when a user executes a video reproducing application, the video content V is reproduced in a partial region of the output unit of the user terminal 100.

A playback bar VB is positioned below the video content V to be played to indicate the progress of the video content V to be played in the form of a bar. A video bar is located below the video bar VB. Video control means (CM) for controlling the progress of the video content (V) to be reproduced by performing the playback, pause, stop function is provided.

The play bar VB is provided with at least one video advertisement information output section display section AVS in which an output section in which the video advertisement information video AV appears is indicated by a yellow bar.

That is, during the video content output step (S200), when entering the start point of the output section, the video advertisement output step of outputting the video advertisement information (AV) to the output unit of the user terminal 100 (S300) ).

A schematic diagram of an example of an execution screen for the video advertisement output step S300 is shown in FIG. 9.

As shown in FIG. 9, when entering the video advertisement output step S300, the video content V being played is stopped and the video advertisement information AV is transmitted.

In addition, a video advertisement information remaining time display section (TS) indicating a play state and a play time of the video advertisement information (AV) is provided at a lower side of the region where the video advertisement information (AV) is output, and at the bottom right, an advertisement is skipped. The function key K is located.

The advertisement skip function key K is to give the user the right to view the video advertisement information AV. During the video advertisement information AV reproduction, a predetermined time (a time of about 5 to 10 seconds) is performed. When played, it provides a skip function for skipping the video advertisement information AV.

That is, when entering the video advertisement output step (S300), the video advertisement information (AV) is output to the output unit of the user terminal 100, and at the same time the service application is automatically executed.

In more detail, when the output section is entered, the video advertisement information AV is output through the output unit of the user terminal 100, and the user terminal 100 indicates that the output section starts. An entrance signal is received and transmitted to the service server 200.

Thereafter, the service server 200 recognizes the received input signal and automatically executes a service application.

The automatically executed service application checks user information based on a terminal unique identification number uniquely assigned to each user terminal 100.

When the user confirmation is completed, at least one target advertisement poster information P corresponding to the user information is called from the database.

The target advertisement poster information (P) is selected through the target advertisement selection step (S100) as at least one advertisement poster selected by matching the interest data of the user by analyzing customer data for the user, Details will be described later.

Next, an image fragment output step S400 will be described, which will be described with reference to FIG. 10.

10 is a schematic diagram of an example of an execution screen for the image fragment output step.

The image fragment output step (S400), while processing the video advertisement output step (S300), by processing the target advertisement poster information (P) to generate a plurality of image fragment information (IP), at least one or more of the The image fragment information IP is output to be superimposed on the video advertisement information AV being output to the output unit of the user terminal 100.

First, the process of generating the image fragment information IP includes a division processing step and a rating processing step.

The dividing step may include dividing at least one target advertisement poster information P into a plurality of pieces of image pieces information IP having a form of jigsaw puzzle pieces.

Preferably, the image fragment information IP is divided into shapes corresponding to the shape of other image fragment information so as to be connected to each other.

The grading process is a process of grading each of the pieces of image information IP divided by the division processing step into a plurality of pieces of graded image pieces information IP identified by a plurality of identification marks.

In other words, each of the image fragment information IP divided by the division processing step may be classified into a plurality of grades, and are identified in each of the image fragment information IPs to distinguish the grades. Indication is given.

The identification mark may be displayed in such a manner as to change the entire image fragment information IP or a border to another color.

For example, an identification mark is given by converting the entire color of each divided image piece information IP into gold, silver, or copper.

In addition, the image fragment information (IP) given the same color may be determined as the same grade, and may be graded into a higher grade (gold), an intermediate grade (silver), and a lower grade (east) according to the color. have.

 In addition, the image fragment information (IP) for each grade differs in the frequency of exposure through the output unit of the user terminal 100 according to the grade, and the higher the grade, the lower the frequency.

In other words, when 10 pieces of video advertisement information (AV) are output through the output unit of the user terminal 100, the lower grade image fragment information (IP) is exposed to 8 pieces of video advertisement information (AV), The rating image fragment information IP may be exposed to one piece of video advertisement information AV.

Next, the process of outputting at least one piece of image information (IP) processed through the division processing step and the grading processing step to the output unit of the user terminal 100, which is to form an additional layer It consists of a stage and a random piece output stage.

In the additional layer layer forming step, an additional layer layer is formed virtually on the output layer layer from which the video advertisement information AV is output at the output unit of the user terminal 100.

The random fragment outputting step may be performed to output at least one or more pieces of the image information IP at any time during a reproduction time of the video advertisement information AV and at any position in the additional layer layer. do.

That is, as described above, the segmented and graded image fragment information IP is output at an arbitrary time and position during reproduction of the advertisement video information AV, thereby improving the concentration of advertisements of the user.

Thereafter, at least one or more pieces of the image information (IP) output in the image engraving output step (S400) may be selected through an input unit of the user terminal 100, and an image in which the selected image pieces information (IP) is stored. Proceeds to the piece acquisition step (S500), see FIG.

The selected image fragment information (IP) may be temporarily and finally stored in the service server 200 or the user terminal 100, hereinafter is stored in the service server 200, and then the service server 200 It is assumed that it is transmitted from and stored in the user terminal 100.

In addition, as shown in FIG. 12, when the outputted image fragment information IP is selected through the input unit of the user terminal 100, the selected image fragment information IP may be selected. The target advertisement poster information (P) corresponding to the superimposed on the video advertisement information (AV) in the output unit of the user terminal 100 is characterized in that it is executed to be output only for a predetermined time.

The predetermined time is preferably about 0.2 seconds to 1 second, and the target advertisement poster information P is exposed during the moment.

That is, when the output image fragment information IP is selected, the user terminal 100 recognizes this and transmits the image fragment information selection signal to the service server 200.

Thereafter, the service server 200 calls the target advertisement poster information P corresponding to the image fragment information IP based on the image fragment information selection signal and transmits it to the user terminal 100. The target advertisement poster information P is output for a predetermined time through the output unit of the user terminal 100.

In this way, by simultaneously outputting the target advertisement poster information P corresponding to the image piece information IP, the target advertisement poster information P is naturally exposed, thereby maximizing the advertisement effect.

In addition, the degree of understanding of the advertisement poster information P, which is insufficient as the image fragment information IP, is improved.

In addition, by outputting the target advertisement poster information P only for a predetermined time, the user's attention can be caught within a short time, and the target advertisement poster information P is unintentionally imprinted.

In addition, the image fragment acquisition step (S500), comprises a temporary storage step and a piece storage confirmation step.

The temporary storage of fragments is a step of temporarily storing the selected image fragment information (IP) in the service server 200 when the image fragment information (IP) is selected through the input unit of the user terminal 100. .

The fragment storage determining step, when the end point of the playback time of the video advertisement information (AV) after the temporary storage of the piece reaches the temporary stored image piece information (IP) of the service server 200 and the user terminal ( Finally, in step 100).

More specifically, referring to FIG. 5, the piece of fragment information (IP) selected through the temporary storage of pieces is temporarily stored in the service server 200, and then, depending on whether the reproduction of the video advertisement information is completed. The fragment storage confirmation step is executed and finally stored.

That is, when the end point of the video advertisement information output section is reached after the fragment temporary storage step, the user terminal 100 recognizes this and transmits the video advertisement information end point arrival signal to the service server 200. The service server 200 recognizes the video advertisement information end point arrival signal and finally stores the temporarily stored image fragment information information IP. The above description is the first embodiment of the present invention.

For reference, the block (A) of FIG. 5 is temporary pieces of the video content output step (S200), the video advertisement output step (S300), the image fragment output step (S400), and the image fragment acquisition step (S500). A storage step is started, and block (B) starts the fragment storage confirmation step.

The lower part of the block (B) discloses a puzzle matching preparation step (S600), a puzzle matching step (S700), and a compensation step (S800), which will be described later.

On the other hand, referring to Figure 6, if the end point of the video advertisement information output period after the fragment temporary storage step is not reached, the fragment storage confirmation step is not executed, the image stored temporarily in the service server 200 The fragment information IP is deleted, which is the second embodiment of the present invention.

For reference, the block (A ′) of FIG. 6 includes all of the steps belonging to the block (A) of FIG. 5, or optionally includes a part thereof, so that the same block may be repeatedly executed or correspondingly.

As shown in FIG. 6, when the video advertisement information AV is skipped by selecting the skip advertisement function key K while the video advertisement information is being played, or when the video advertisement AV being played is turned off. Through the video advertising information output section may not reach the end point.

Subsequently, the user terminal 100 transmits a video advertisement information reproduction incomplete completion signal to the service server 200, and the service server 200 receives it and temporarily stores the image fragments (IP) through the temporary storage of fragments. Delete the file information.

That is, by paying the image fragment information (IP) as a reward for viewing the video advertisement information (AV), it is induced to play a certain amount of the video advertisement information (AV) to the end, the video advertisement information (AV) and The advertisement effect of the poster advertisement can be simultaneously satisfied.

Next, the process of completing the jigsaw puzzle for the target poster advertisement information (P) by using the piece image information finally obtained through the piece storage confirmation step, and to provide a corresponding reward information when completed. .

First, as shown in Figure 7, after the image piece acquisition step (S500), when the service application icon (I) is selected through the input unit of the user terminal 100, puzzle matching preparation step (S600) and puzzle The customization step S700 may be executed.

FIG. 13 is a schematic diagram of an example of an execution screen for a puzzle matching preparation step and a puzzle matching step, which will be described below with reference to FIG. 13.

The puzzle fitting preparation step (S600), at least one or more image piece information (IP) and the at least one target advertising poster information (P) stored in the image engraving acquisition step (S500) to the output of the user terminal; , Puzzle frame information (PF) is output sequentially or simultaneously.

The puzzle frame information PF includes a plurality of pieces of piece shape information AS having a shape corresponding to each of the pieces of image information IP.

Thereafter, the puzzle fitting step S700 is performed, and after selecting the image piece information IP through the input unit of the user terminal 100, moving to the puzzle frame information PF to correspond to a piece shape. By positioning and seating on the information AS, the jigsaw puzzle for the target advertisement poster information P corresponding to the image piece information IP is completed.

The puzzle matching step S700 may complete a jigsaw puzzle with respect to the target advertisement poster information P only with the image piece information IP having the same grade.

In other words, through the puzzle matching step (S700), the role of completing the target advertisement poster information (P) directly to the user can be shared, thereby improving the user's advertising comprehension and advertising effect.

In addition, by providing the enjoyment of the game to the user, there is an effect that can be transformed into a pleasant game.

Hereinafter, the compensation step (S800) will be described, which is a step of providing the user terminal 100 with compensation information for the jigsaw puzzle completed in the puzzle matching step (S700).

In detail, by performing at least one or more of the steps from the video content output step (S200) to the puzzle matching step (S700) selectively or sequentially, jigsaw puzzles for the target advertisement poster information (P). To complete.

Thereafter, the compensation information is differentiated according to the grade of the image fragment information IP forming the completed jigsaw puzzle, and the compensation information is provided from the service server 200 to the user terminal 100.

The reward information can be paid in various forms such as cash coupons, gift vouchers, or discount coupons that can be converted into cash.

In addition, the reward information may be used for user payment by allocating a portion of the advertising costs of the poster advertisement request company.

Through the compensation step (S800), by providing the compensation information to the user, induces the installation and execution of the user's active service application, and exhibits the effect of preventing and expanding member departure.

In addition, the above-described effects can be sent to the unspecified number of people advertising content, including video advertising information and advertising poster information, it is possible to increase the advertising efficiency.

Lastly, the online advertisement method according to the present invention further includes a target advertisement selection step S100 before the image fragment output step S400.

The target advertisement selection step (S100) is executed through the data analysis module of the service server 200, and analyzes customer data for the user of the user terminal 100.

Thereafter, at least one target advertisement poster information P corresponding to the interest information of the user is selected from among the advertisement poster information accumulated in the advertisement database.

The customer data is formed based on the information about the video content V played through the output unit of the user terminal 100 and at least one basic user profile information input through the input unit of the user terminal 100. do.

In other words, the customer data are data that are the basis of the analysis so as to select the target advertisement poster (P) in accordance with the interests of the user by analyzing the advertising poster that matches the user's preferences.

FIG. 14 is a flowchart illustrating a target advertisement poster selection procedure through the target advertisement selection step S100 of the present invention. Hereinafter, the target advertisement poster selection procedure will be described in detail with reference to FIG. 14.

The service application provided by the present invention may be used only by a registered user, and in the case of an unregistered user, the service application may be used through a subscription.

When registering for the service application, a user information input window is output to an output unit of the user terminal 100, and profile information of the user is input through an input unit of the user terminal 100.

In other words, user information such as gender, age, occupation, place of residence, income, education, and hobbies, which are basic demographic information of the user, is stored in the customer database at the same time as the membership.

In addition, when the user application is completed when the service application is executed, video content (V) information reproduced through the output unit of the user terminal 100 is transmitted to the service server 200 and stored in the customer database.

Based on the customer data formed by the above-described method, the data analysis module identifies which advertisements can be appropriately and effectively appealed to the user.

Thereafter, at least one target advertisement poster P, which is most similar to the user's interest, is selected from among a plurality of advertisement posters stored in the advertisement database of the service server 200.

 On the other hand, when the formation of customer data for analyzing the user's preferences and interests is insufficient, a poster advertisement about a product or a brand exposed to general users may be selected and output.

In conclusion, by introducing the target advertisement selection step S100, in providing the target advertisement poster P corresponding to the user's interest, the advertisement contents may be appropriately provided to the user.

In this way, the user's interest is increased and the concentration of the user increases, and thus, the contents of the advertisement can be effectively delivered to the user.

Each step of each control algorithm according to the present invention described above can be executed in a different order as needed, even in the case of the embodiment is executed in this order is naturally within the scope of the present invention.

As described above, the present invention has been described with reference to the embodiments shown in the drawings, but it is only for the purpose of describing the present invention. It will be appreciated that one embodiment is possible.

Therefore, the true scope of the present invention should be determined by the technical spirit of the claims.

1000: Online Advertising Method Providing System
100: user terminal
200: service server
300: affiliate server
S1000: Online Advertising Method
S100: target advertisement selection stage
S200: video content output step
S300: video ad output stage
S400: Image engraving output stage
S500: image fragment acquisition step
S600: Puzzle Custom Preparation Steps
S700: Puzzle Matching Steps
S800: Compensation Stage
V: video content
VB: Playbar
CM: Video control means
AV: Video Ad Information
AVS: Video advertisement information output section display section
TS: Video ad information remaining time display section
K: Skip ad function key
IP: Image Snippet Information
I: service application icon
AS: Engraving Information
PF: Puzzle Frame Information
P: Target Poster Ad Information

Claims (11)

An online advertising method for providing an advertising service to a user terminal through a service server,
A video content output step of outputting video content to an output unit of the user terminal by executing a video reproduction application of the user terminal;
A video advertisement output step of outputting the video advertisement information to an output unit of the user terminal when a start point of at least one video advertisement information included in a playing time of the video content arrives during the video content output step;
During the video advertisement output step, at least one piece of image information of the plurality of pieces of image information obtained by splitting at least one target advertisement poster information to be advertised is superimposed on the video advertisement information being output to the output unit of the user terminal. Outputting an image piece; And
An image fragment acquiring step of storing the selected image fragment information in the service server or the user terminal when the at least one piece of image fragment information superimposed in the image fragment output step is selected through an input unit of the user terminal; Online advertising method comprising.
The method of claim 1,
The image fragment output step,
At least one image fragment information of the plurality of pieces of image information obtained by dividing the at least one target advertisement poster information into jigsaw puzzle pieces is superimposed on the video advertisement information being output to the output unit of the user terminal. Online advertising method, characterized in that executed to output.
The method of claim 2,
The image fragment output step,
An additional layer layer forming step of forming an additional output layer layer virtually formed on an output layer layer on which the video advertisement information is output at the output unit of the user terminal;
And a random fragment output step of outputting the at least one piece of the image at any time of the play time of the video advertisement information and at an arbitrary position in the additional output layer layer.
The method of claim 2,
The image fragment acquisition step,
A temporary storage step of temporarily storing the selected image fragment information in the service server or the user terminal when the at least one piece of image fragment information is selected through an input unit of the user terminal; And
And a fragment storage confirmation step of finally storing the temporarily stored image fragment information in the service server or the user terminal when the end point of the reproduction time of the video advertisement information is reached after the fragment temporary storage step. Online advertising method.
The method of claim 2,
The image fragment acquisition step,
When the at least one piece of image fragment information is selected through the input unit of the user terminal, target advertisement poster information corresponding to the selected image fragment information is superimposed on the video advertisement information at the output unit of the user terminal only for a predetermined time. On-line advertising method characterized in that the output is executed.
The method of claim 2,
At least one or more pieces of puzzle frame information including at least one piece of image pieces stored in the image piece acquiring step, the at least one piece of target advertisement poster information, and a plurality of pieces of piece shape information having shapes corresponding to the pieces of image pieces; Jigsaw puzzle preparation step of outputting information sequentially or simultaneously to the output of the user terminal; And
And a puzzle fitting step of selecting at least one piece of image pieces stored in the image piece acquiring step through the input unit of the user terminal, moving to the puzzle frame information, and positioning and seating on corresponding piece pieces of information. Online advertising method.
The method of claim 6,
Compensating to the user terminal from the service server when the jigsaw puzzle for the target advertisement poster information is completed by selectively or sequentially executing at least one or more of the steps from the video content output step to the puzzle matching step. Compensation step of providing information; Online advertising method further comprising.
The method of claim 6,
The image fragment output step,
A division processing step of dividing the target advertisement poster information into a plurality of image fragment information;
And a grading process of grading each of the divided pieces of image information into a plurality of graded pieces of image information identified by the plurality of identification marks.
The compensation step,
And when the jigsaw puzzle for the target advertisement poster information is completed with the same pieces of image pieces by grade, the reward information is executed according to the grade of the completed pieces of pieces of image information.
The method of claim 1,
Before the image fragment output step,
A target advertisement selecting step of analyzing the customer data of the user of the user terminal and selecting the at least one target advertisement poster information among the advertisement poster information corresponding to the interest information of the user; Online advertising method.
The method of claim 9,
The customer data,
On-line advertising method characterized in that formed on the basis of the information on the video content.
The method of claim 9,
The customer data,
A user information input window is output to the output unit of the user terminal by the service server, and includes at least one basic user profile information input to the user information input window through the input unit of the user terminal. Way.

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