KR102177857B1 - Online advertising method by question-and-answer way - Google Patents

Abstract

The present invention relates to an online advertising method using a question-and-answer format. More specifically, by analyzing the related keywords of the question content registered by the questioner, the present invention provides high-quality answers with high suitability and advertisement revenue to users including the questioner and the answerer. It relates to an online advertising method that can provide.

Description

Online advertising method by question-and-answer way}

The present invention relates to an online advertising method using a question-and-answer format. More specifically, by analyzing the related keywords of the question content registered by the questioner, the present invention provides high-quality answers with high suitability and advertisement revenue to users including the questioner and the answerer. It relates to an online advertising method that can provide.

As the Internet market has recently expanded rapidly, a lot of information has overflowed, and for this reason, it takes several times as much time for netizens to acquire information. In general, searching for information using the Internet uses a method of accessing a search site, entering a category keyword of desired information into a search box, and executing a search to access the information.

In the above method, it is not easy to find information that you want to access or want by entering a category keyword in a search box on a search site equipped with an Internet search engine. This is because, when searching for information using a search window, a category keyword, which is a search word, is applied as a wildcard to search, so most of the information related to the corresponding information is searched together.

That is, it is quite difficult to find the desired information from among the numerous unwanted information among the search results, and the search efficiency is extremely low, resulting in an increase in search time according to the increase in the number of clicks.

In addition, since the information retrieved in this way includes information that is old or unreliable, interrogators using Internet search often seek more reliable and professional answers. Accordingly, a new method of asking questions to experts was developed, but it was difficult to activate knowledge supply because the appropriate price was not paid to experts, and there is a disadvantage in that a high quality answer cannot be obtained because the price cannot be received according to the quality of the answers. In addition, when the questioner posts a question on an Internet portal site, the method of receiving answers from a large number of unspecified respondents is used, but the accuracy and expertise of the answers are not verified, and there are many commercial answers, making it difficult for the questioner to get the answers they want. There is a difficult drawback.

Korean Patent Publication No. 10-2005-0038737 (2005.04.29.)

The present invention has been conceived to solve the above problems, and an object of the present invention is to reduce the time required to search for an appropriate answer to a question, thereby improving search efficiency.

In addition, it is intended to improve user satisfaction by providing more accurate answers to questions while providing reliable and high quality answers to questioners.

The present invention is an online advertisement method for providing an advertisement service using a question-and-answer format to user terminals including an interrogator terminal and an answerer terminal through a service server, wherein the service server is created from the answerer terminal based on a specific product, An answer card registration step of receiving and storing an answer card including details of the specific product and at least one keyword associated with the specific product, and a question registration request is received from the interrogator terminal, and the question content and information from the interrogator terminal A question receiving step of receiving question data including at least one keyword related to the question content, and analyzing a keyword of the received question data to the responder terminal registering an answer card containing the same keyword as the keyword of the question data. The question transmission step of transmitting the question data and the transmitted question data is output to the answerer terminal receiving the question data, and the answer card is presented to the questioner terminal by selection of the answerer having the answerer terminal, and the questioner At least one answer card is selected from among answer cards presented by a questioner having a terminal, or the answer card adopting step in which rating information for the answer card is input is performed.

In addition, preferably, in the question receiving step, the question data further includes question importance information designated by the questioner terminal in addition to the question content and at least one keyword associated with the question content.

In addition, preferably, in the question transmission step, before transmitting the question data to the answerer terminal, advertisement information is output to the questioner terminal, and the displayed advertisement information is related to a keyword input to the question data. It is characterized in that it is advertisement information.

In addition, preferably, in the question transmission step, the advertisement information output to the interrogator terminal changes the number of advertisement information and the reproduction time of the advertisement information that are output according to a measure of the question importance information included in the question data. It features.

In addition, preferably, in the question transmission step, when an end point of the playing time of the advertisement information output to the interrogator terminal is reached and the output of the advertisement information is completed, the question data is transmitted to the answerer terminal and It is transmitted, and when the advertisement information is not displayed, transmission of the question data is canceled.

In addition, preferably, in the answer card adoption step, a list of answer cards presented from the answerer terminal is output to the interrogator terminal, but when the answer card is not selected by the interrogator terminal, the questioner having the interrogator terminal is selected. As a result, advertisement information can be re-printed, and when advertisement information is re-printed, an opportunity to additionally be presented with a new answer card is given.

In addition, preferably, in the answer card adopting step, the number of answer cards that can be presented to the questioner terminal is limited according to a measure of the question importance information included in the question data.

In addition, preferably, in the step of adopting the answer card, the answer card presented from the answerer terminal is transmitted to and outputted to the questioner terminal in a first-come-first-served basis according to the presentation order within a limited number of answer cards, and is output by the answerer terminal. It is characterized in that a specific penalty is given when the presented answer card is not selected by the interrogator having the interrogator terminal or is given rating information less than a predetermined standard.

In addition, preferably, in the step of adopting the answer card, compensation information is provided to the answerer terminal presenting the answer card selected by the interrogator holding the interrogator terminal, but according to the scale of the question importance information included in the question data It is characterized in that compensation information is differentially paid.

In addition, preferably, the reward information paid to the responder's terminal can be accumulated, and when the accumulated reward information reaches a predetermined standard, the reward information is converted into cash or a gift certificate that can be converted into cash. It characterized in that the payment to the answerer terminal.

In addition, preferably, the compensation information is characterized in that it is set and paid at a certain ratio of the advertisement cost generated through the viewing of advertisement information by the interrogator terminal.

The online advertising method using the question-and-answer format according to the present invention analyzes the keyword of the question data input by the interrogator, searches for an answer card including the same keyword, and presents it to the interrogator. It is possible to improve search efficiency by shortening the time and effort of the interrogator to search for the content of the question by using.

In addition, by effectively matching the questioner and the answerer using keywords of the question data, a more accurate answer to the question can be provided, thereby improving the satisfaction of users.

1 is a schematic diagram of a system for providing an online advertisement method using a Q&A format according to an embodiment of the present invention.
2 is a block diagram of a service server providing an online advertisement method using a question-and-answer format according to an embodiment of the present invention.
3 is a block diagram of a user terminal including an interrogator terminal and an answerer terminal providing an online advertisement method using a question-and-answer format according to an embodiment of the present invention.
4 is a flowchart of an online advertisement method using a question and answer format according to an embodiment of the present invention.
5 is a schematic diagram of an example of an execution screen for a response card registration step according to an embodiment of the present invention.
6 is a schematic diagram of an example of an execution screen for a question reception step according to an embodiment of the present invention.
7 and 8 are schematic diagrams of an example of an execution screen for a question transmission step according to an embodiment of the present invention.
9 and 10 are schematic diagrams of an example of an execution screen for an answer card adoption step according to an embodiment of the present invention.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below, but may be implemented in a variety of different forms, and only these embodiments make the disclosure of the present invention complete, and are common knowledge in the technical field to which the present invention pertains. It is provided to completely inform the scope of the invention to those who have, and the invention is only defined by the scope of the claims.

In addition, terms used in the present specification are for describing exemplary embodiments and are not intended to limit the present invention.

In the present specification, the singular form includes the plural form unless specifically stated in the phrase. "comprises" and/or "comprising" used in the specification refers to the presence of elements other than the mentioned elements. Or does not exclude additions.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used as meanings that can be commonly understood by those of ordinary skill in the art to which the present invention belongs.

Hereinafter, the present invention will be described with reference to the accompanying drawings.

1 is a schematic diagram of a system for providing an online advertisement method using a Q&A format according to an embodiment of the present invention, and Fig. 2 is a service providing an online advertisement method using a Q&A format according to an embodiment of the present invention. A schematic configuration diagram of a server, and FIG. 3 is a schematic configuration diagram of a user terminal including an interrogator terminal and an answerer terminal providing an online advertisement method using a question-and-answer format according to an embodiment of the present invention.

As shown in FIG. 1, the system 1000 for providing an online advertisement method using a question-and-answer format according to the present invention includes a user terminal 200 and a service server 100 of a user as a host.

Here, the user terminal 200 includes an interrogator terminal 210 held by the interrogator and an answerer terminal 220 possessed by the responder.

In addition, the user terminal 200 and the service server 100 are connected to each other to enable data communication through a communication network, and the online advertisement method service using the question-and-answer format according to the present invention from the service server 100 is provided by the user terminal 200. ).

Specifically, as shown in FIG. 2, the service server 100 includes a wireless communication module configured to wirelessly communicate with the user terminal 200, a database storing various information and data, and information stored in the database. And a data analysis module that processes and processes data, an execution module that is in charge of driving and executing a service application (app) provided from the service server 100, and accumulating and managing compensation information provided to a user. It includes a management module and a control module that controls the above-described components.

In addition, the user terminal 200 is a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), a navigation system, a slate PC, a tablet PC, a watch type terminal, and a glass type terminal. (smart glass), HMD (head mounted display), etc. may be included.

Next, as shown in FIG. 3, the user terminal 200 may include an input unit, a sensing unit, a wireless communication unit, an output unit, a memory unit, an interface unit, a power supply unit, and a control unit. have.

However, not all of the above-described components are essential components, and the user terminal 200 may be implemented by more components than the above-described components, and the user terminal 200 can be implemented by fewer components. have.

Hereinafter, the above components will be described in order.

The input unit may include a camera or video input unit for inputting an image signal, a microphone or microphone or an audio input unit for inputting an audio signal, and a user input unit (for example, a touch pad) for receiving information from a user. have.

The voice data or image data collected by the input unit may be analyzed and processed as a control command of the user.

The sensing unit may include one or more sensors for sensing at least one of information in the mobile communication terminal, surrounding environment information surrounding the mobile communication terminal, and user information.

For example, the sensing unit proximity sensor, illumination sensor, touch sensor, acceleration sensor, magnetic sensor, gravity sensor (G-sensor), gyro Sensor (gyroscope sensor), motion sensor (motion sensor), RGB sensor, infrared sensor (IR sensor: infrared sensor), fingerprint recognition sensor (finger scan sensor), ultrasonic sensor (ultrasonic sensor), optical sensor (optical sensor, e.g. For example, it may include at least one of (camera).

The output unit is for generating an output related to visual, auditory or tactile sense, and may include at least one of a display unit, an audio output unit, and a hap tip module.

The display unit forms a layer structure with the touch sensor or is integrally formed, thereby implementing a touch screen.

Such a touch screen may function as a user input unit that provides an input interface between the user terminal 200 and the user, and may provide an output interface between the user terminal 200 and the user.

The interface unit serves as a passage between various types of external devices connected to the user terminal 200.

Such an interface unit includes a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, and a port for connecting a device equipped with an identification module. , An audio input/output (I/O) port, a video input/output (I/O) port, and an earphone port.

The user terminal 200 may perform appropriate control related to the connected external device in response to the connection of the external device to the interface unit.

In addition, the memory unit stores data supporting various functions of the user terminal 200. The memory unit may store a plurality of application programs (application programs or applications) driven by the user terminal 200, data for operation of the user terminal 200, and commands.

At least some of these application programs may be downloaded from an external server through wireless communication. In addition, at least some of these application programs may exist on the user terminal 200 from the time of shipment for basic functions of the user terminal 200 (eg, incoming calls, outgoing functions, message reception, and outgoing functions). .

Meanwhile, the application program may be stored in a memory unit, installed on the user terminal 200, and driven to perform an operation (or function) of the user terminal 200 by a control unit.

In addition to the operation related to the service, the controller generally controls the overall operation of the user terminal 200.

The controller may provide or process appropriate information or functions to a user by processing signals, data, information, etc. input or output through the above-described components or by driving an application program stored in the memory unit.

Also, the controller may control at least some of the above-described components in order to drive the application program stored in the memory unit. Further, in order to drive the service, the control unit may operate by combining at least two or more of the components included in the user terminal 200 with each other.

The power supply unit receives external power and internal power under the control of a control unit and supplies power to each of the components included in the user terminal 200. The power supply unit includes a battery, and the battery may be a built-in battery or a replaceable battery.

The wireless communication unit may include one or more components for performing wireless communication between the user terminal 200 and the wireless communication system or between the user terminal 200 and a network in which the user terminal 200 is located.

For example, the wireless communication unit may include a mobile communication module, a short-range communication module, and a location information module.

The mobile communication module transmits and receives a radio signal with at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include a voice call signal, a video call signal, or various types of data according to transmission/reception of text/multimedia messages.

The short-range communication module refers to a module for short-range communication. As a short-range communication technology, Bluetooth, Radio Frequency Identification (RFID), infrared data association (IrDA), Ultra Wideband (UWB), ZigBee, and the like may be used.

The location information module is a module for obtaining the location (or current location) of the user terminal 200, and representative examples thereof include a GPS (Global Positioning System) module or a WiFi (Wireless Fidelity) module.

The GPS module receives location information from a plurality of satellites. Here, the location information may include coordinate information expressed in latitude and longitude.

For example, the GPS module can accurately calculate the current position by measuring the exact time and distance from three or more satellites and measuring three different distances according to a triangulation method. A method of obtaining distance and time information from three satellites and correcting the error with one satellite can be used. In particular, the GPS module can obtain not only the location of latitude, longitude, and altitude, but also the accurate time along with 3D speed information from the location information received from the satellite.

As another example, if the user terminal 200 utilizes the Wi-Fi module, the location of the user terminal 200 is based on information of the Wi-Fi module and a wireless access point (AP) that transmits or receives a wireless signal. Can be obtained.

If necessary, the location information module may perform any function among other modules of the wireless communication unit in order to obtain data on the location of the user terminal 200 in addition or substitution.

That is, the location information module is a module used to obtain the location (or current location) of the user terminal 200, and is not limited to a module that directly calculates or obtains the location of the mobile terminal.

This concludes the description of the components of the user terminal 200.

As described above, the service server 100 is a control server that operates and manages a platform providing an online advertisement service using a question and answer format, and the platform is a user terminal 200 in the form of a web browser or a service application. It can be provided on or implemented.

Hereinafter, a platform provided in the form of a service application will be described as an example, but the present invention is not limited thereto.

First, the online advertisement method using the question-and-answer format according to the present invention is a service that provides an alternative to a simple but simple question that everyone faces in daily life, by analyzing the related keywords of the question data input by the questioner, By presenting an answer card that is highly relevant to keywords, we intend to provide quality answers to questioners.

In other words, by effectively matching the questioner and the responder using keywords, not only does the answer to the question occur efficiently, but also the questioner's time to search for the content of the question using a portal site to obtain an answer to the question. And can shorten the effort.

In addition, the present invention is configured to view the advertisement information in order for the interrogator to be presented with an answer card for the question data, but by providing advertisement information in a field matching the relevant keyword of the question data, the interrogator's interest in the advertisement information At the same time, it aims to deliver the content of advertisement effectively by increasing the concentration of the interrogator on advertisement information.

In addition, different from the one-way Internet advertising technique provided only with the existing graphic file, the advertising effect can be further doubled by inducing curiosity of the user by performing an original advertisement using a question-and-answer format.

Hereinafter, based on the above-described contents, an online advertisement method using a question-and-answer format according to the present invention will be described in detail, with reference to FIG. 4.

4 is a flowchart of an online advertisement method using a question and answer format according to an embodiment of the present invention.

As shown in Figure 4, the online advertising method using the question-and-answer format includes an answer card registration step (S100), a question reception step (S200), a question transmission step (S300), and an answer card adoption step (S400). Is composed.

First, the answer card registration step (S100) is a step in which the answer card written by the answerer is registered in the service server 100, which is referred to FIG. 5.

5 is a schematic diagram of an example of an execution screen for a response card registration step according to an embodiment of the present invention.

As shown in Fig. 5, the responder can create a response card through execution of the service application provided by the present invention, and the response card is created around a specific product, but details about a specific product (i.e., Product name, price and sales location), a recommendation reason, and a keyword associated with the specific product.

That is, in the response card registration step (S100), the service server 100 is created based on a specific product from the responder terminal 220, and details of the specific product and at least one associated with the specific product Receive and store a reply card containing the above keywords.

Preferably, the received reply card is classified by a certain category including keywords and stored in the service server 100.

Next, in the question receiving step (S200), in the service server 100, a question registration request is received from the interrogator terminal 210, and at least the content of the question and the content related to the question content from the interrogator terminal 210 As a step in which question data including one or more keywords is received, refer to FIG. 6.

6 is a schematic diagram of an example of an execution screen for a question reception step according to an embodiment of the present invention.

As shown in FIG. 6, the interrogator can register question data in the service server 100 through execution of the service application, and more specifically, execution output to the output unit of the interrogator terminal 210 Question data including question content and keywords are written on the screen, and when the description is completed, the question data can be transmitted to the service server 100 by selecting the register button provided at the lower right.

Preferably, the question data further includes question importance information designated from the questioner terminal 210 in addition to the question content and at least one keyword associated with the question content.

The question importance information is used as a measure indicating the importance of the question content described in the question data.

In addition, the question data may further include an attached picture if necessary to help respondents who will receive the question data understand through the question transmission step (S300) to be described later.

The description of the question receiving step (S200) is finished above, and hereinafter, the question transmitting step (S300) will be described.

The question transmission step (S300) analyzes the keyword of the question data received through the question receiving step (S200), and the question is sent to the answerer terminal 220 which registers an answer card including the same keyword as the keyword of the question data. This is the step of transmitting data.

In addition, before transmitting the question data to the answerer terminal 220, advertisement information is output to the interrogator terminal 210, and transmission of the question data is only performed when the interrogator has finished viewing the advertisement information. This is done, see Figs. 7 and 8.

7 and 8 are schematic diagrams of an example of an execution screen for a question transmission step according to an embodiment of the present invention.

As shown in FIG. 7, advertisement information AD is output to the output unit of the interrogator terminal 210, and the advertisement information AD is advertisement information of a field related to a keyword input in the question data.

This, by transmitting advertisement information (AD) related to a keyword designated by the questioner, may provide advertisement information (AD) matching the inclination of the questioner, thereby inducing interest of the user in the advertisement information (AD).

In addition, since the user's interest field and the content of the advertisement information (AD) are matched, the user's concentration on the advertisement information (AD) increases, so that not only the content of the advertisement can be effectively delivered to the user, but also the user's preference and appropriate By outputting the advertisement information AD, it is possible to eliminate a feeling of rejection for the advertisement information AD.

In addition, when the advertisement information AD is output, the number of advertisement information AD and the reproduction time of the advertisement information AD are changed according to a measure of the question importance information included in the question data.

More specifically, in order to transmit the question data to the responder terminal 220, the interrogator watches advertisement information (AD), but the number of advertisement information (AD) to be viewed and advertisements according to the scale of the importance information designated by the interrogator The reproduction time of the information AD is different.

Preferably, as the scale of the importance information increases, the number of advertisement information (AD) to be viewed by the interrogator and playback time increase.

In addition, as described above, whether to transmit the question data is determined according to whether the reproduction of the output advertisement information AD is completed, and details are as follows.

When the advertisement information (AD) is output, when the end of the playing time of the advertisement information (AD) output to the interrogator terminal 210 is reached and the output of the advertisement information (AD) is completed, the question data is It is transmitted to the terminal 220 and finally delivered, and at the same time, a message pop-up window (PW) notifying this is output to the interrogator terminal 210, see FIG. 8.

On the other hand, when the advertisement information AD output is not completed, including when the advertisement information output by the interrogator is skipped, the transmission of the question data is canceled.

That is, as a reward for viewing advertisement information (AD), the interrogator transmits the registered question data to the answerer terminal 220, and is given an opportunity to receive an answer card for the question data.

This has an effect of inducing the interrogator to watch a certain amount of advertisement information AD until the end, thereby doubling the advertisement effect for the advertisement information AD.

As described above, when the interrogator completes viewing the advertisement information (AD), the question data registered by the interrogator is transmitted to the responder terminal 220 registered with the answer card including the same keyword, so that the answer card adopting step (S400) is Followed by execution.

In the step of adopting the answer card (S400), the transmitted question data is output to the answerer terminal 220 receiving the question data, and the answer card is selected by the answerer having the answerer terminal 220. In this step, at least one answer card is selected from among the answer cards presented on the terminal 210 and presented by the interrogator holding the interrogator terminal 210, or rating information on the answer card is input.

In more detail, after the answerer checks the question content of the transmitted question data and determines whether the answer card registered by him is an appropriate answer to the question data, the answer card can be presented to the interrogator terminal 210. have.

The answer cards presented from the answerer terminal 220 are sequentially output to the interrogator terminal 210 according to the order of presentation, and the interrogator selects the most appropriate answer card or selects the most suitable answer card after checking the details of each answer card presented. Rating information can be given according to, which refers to FIGS. 9 and 10.

9 and 10 are schematic diagrams of an example of an execution screen for an answer card adoption step according to an embodiment of the present invention.

As shown in FIG. 9, a list of answer cards in which answer cards (AC) presented from the answerer terminal 220 are arranged is output to the questioner terminal 210, and a detail view input button is on the right of each answer card (AC). It is equipped with.

That is, the interrogator can check the details of the specific answer card AC by selecting the detail view input button located on the right of the specific answer card AC, which is referred to FIG. 10.

As shown in FIG. 10, the questioner may select an answer card AC judged to be the most appropriate answer to the question data after checking the detailed details of each answer card AC presented from the answerer terminal 220, and When selecting, the answer card (AC) can be adopted by selecting the select button located at the bottom left of the answer card (AC).

In addition, when entering a rating for the answer card AC, rating information according to satisfaction may be given by selecting a rating input button located at the lower right of the answer card.

However, the number of answer cards (AC) that can be presented to the questioner terminal 210 in the answer card adopting step (S400) is limited according to the scale of question importance information included in the question data.

Preferably, as the scale of the importance information increases, the number of answer cards AC to which the questioner can be presented increases.

In addition, the answer card (AC) presented from the answerer terminal 220 is transmitted to and outputted to the interrogator terminal 210 in a first-come-first-served basis according to a presentation order within a limited number of answer cards (AC), and the answerer terminal ( If the answer card (AC) presented by 220) is not selected by the interrogator holding the interrogator terminal 210 or is given rating information less than a predetermined standard, a specific penalty is given.

More specifically, if the answer card (AC) presented from the responder terminal 220 is not selected or is given rating information below a predetermined standard, when the answer card (AC) is presented later, the responder terminal The response card (AC) presented by (220) can be given a specific penalty, such as being pushed as a subordinate answer.

In other words, by giving a penalty, by inducing the user's careful presentation of the answer card (AC), it induces the generation of more reliable and quality answers, while at the same time reducing the tendency of the overall quality of the service to be lowered due to false and incorrect answers. By minimizing it, it is possible to increase the satisfaction of users by increasing the quality of questions and answers.

In addition, when the answer card AC is selected by the questioner in the above-described answer card adopting step (S400), reward information is provided to the answerer who presents the selected answer card AC.

More specifically, compensation information is provided to the answerer terminal 220 presenting the answer card (AC) selected by the interrogator holding the interrogator terminal 210, according to the scale of the question importance information included in the question data. The above compensation information is differentially paid.

That is, the higher the scale of question importance information is, the higher the amount of compensation information is paid.

In addition, the compensation information paid to the responder terminal 220 is cumulative, and when the accumulated compensation information reaches a predetermined standard, the compensation information is converted into cash or a gift certificate that can be converted into cash, It is paid to the responder's terminal 220.

The compensation information is set and paid at a certain ratio of the advertisement cost generated through the viewing of advertisement information by the interrogator terminal.

In more detail, a certain portion of the advertisement cost of the advertisement information requesting company is allocated and used for the payment of the answerer. This is used to provide the answerer with the advertisement cost of the advertisement information viewed by the questioner, so that the inquiry of the advertisement is Apply the following profit model.

That is, as described above, the present invention is configured to pay a certain amount of compensation information to the answerer terminal 220 presenting the answer card (AC) presenting the correct answer, thereby providing a quality answer to the user without compulsion. In addition to providing a strong motivating factor, it is possible to exert the effect of preventing and expanding membership by inducing active use of service applications by users.

In addition, as described above, in the answer card adopting step (S400), if there is no appropriate answer card (AC) corresponding to the question data among the answer cards (AC) presented to the interrogator terminal 210, The interrogator may additionally be presented with a new answer card (AC), and for this, additional advertisement information (AD) must be viewed.

In other words, the list of answer cards (AC) presented from the answerer terminal 220 is displayed on the interrogator terminal 210, but when the answer card (AC) is not selected by the interrogator terminal 210, the interrogator terminal Advertisement information (AD) can be reprinted by selection of the interrogator holding 210, and when advertising information (AD) is re-printed, the interrogator terminal 210 has an opportunity to additionally receive a new answer card (AC). Can be given.

That is, the number of answer cards (AC) that can be presented is limited according to the question importance scale of the question data, but by giving the questioner an opportunity to be presented with an additional answer card (AC) by reprinting the advertisement information (AD) according to the choice. , By allowing the questioner to obtain the desired answer, the user's satisfaction can be improved, and additional advertisement information (AD) can be transmitted to increase the advertising effect and generate additional advertising revenue.

This concludes the description of the online advertisement method using the question-and-answer format according to the present invention.

Each step of each of the control algorithms according to the present invention described above may be executed in a different order as necessary, and it is natural that even in the case of an embodiment executed in such an order change, it falls within the scope of the present invention.

As described above, the present invention has been described with reference to the embodiments shown in the drawings, but this is only for describing the invention, and for those of ordinary skill in the art to which the present invention belongs, various modifications or equivalents from the detailed description of the invention It will be appreciated that one embodiment is possible.

Therefore, the true scope of the present invention should be determined by the technical idea of the claims.

1000: Online advertising method provision system
100: service server
200: user terminal
210: interrogator terminal
220: answerer terminal
S100: Response card registration step
S200: Question receiving step
S300: Question transmission step
S400: Response card adoption stage
AC: Response card
AD: Advertising information
PW: Message pop-up window

Claims (11)

As an online advertisement method that provides an advertisement service using a question-and-answer format to a user terminal including an interrogator terminal and an answerer terminal through a service server,
The service server may include a response card registration step of receiving and storing a response card that is created around a specific product from the responder terminal and includes details on the specific product and at least one keyword associated with the specific product;
A question reception step of receiving a question registration request from the interrogator terminal, and receiving question data including question content and at least one keyword associated with the question content from the interrogator terminal;
A question transmission step of analyzing a keyword of the received question data and transmitting the question data to an answerer terminal that has registered an answer card containing the same keyword as the keyword of the question data; And
The transmitted question data is output to the answerer terminal receiving the question data, and the answer card is presented to the interrogator terminal by selection of the answerer having the answerer terminal, and the answer card presented by the interrogator holding the interrogator terminal Including; at least one answer card is selected, or answer card adoption step in which rating information for the answer card is input,
The question transmission step,
Before transmitting the question data to the answerer terminal, advertisement information is output to the questioner terminal,
When the display of the advertisement information is completed by reaching the end of the playing time of the advertisement information output to the interrogator terminal, the question data is transmitted to the responder terminal and finally transmitted, and when the advertisement information output is not completed, the question data Online advertising method using a question and answer format, characterized in that the transmission of the cancellation. The method of claim 1,
In the step of receiving the question,
The question data further includes question importance information designated by the questioner terminal in addition to the question content and at least one keyword associated with the question content. The method of claim 2,
The question transmission step,
The output advertisement information is advertisement information related to a keyword input to the question data. The method of claim 3,
In the question transmission step,
The advertisement information output to the interrogator terminal is an online advertisement method using a question-and-answer format, characterized in that the number of advertisement information and the playing time of advertisement information are changed according to a measure of the question importance information included in the question data. . delete The method of claim 1,
In the step of adopting the answer card,
The list of answer cards presented from the answerer terminal is displayed on the interrogator terminal, but when the answer card is not selected by the interrogator terminal, advertisement information can be re-output by selection of the interrogator holding the interrogator terminal, and advertisement information is reprinted. Online advertising method using a question-and-answer format, characterized in that the city is given an opportunity to additionally present a new answer card. The method of claim 1,
In the step of adopting the answer card,
An online advertisement method using a question-and-answer format, characterized in that the number of answer cards that can be presented to the questioner terminal is limited according to a measure of question importance information included in the question data. The method of claim 1,
In the step of adopting the answer card,
The answer card presented from the answerer terminal is transmitted to and outputted to the interrogator terminal in a first-come-first-served basis within a limited number of answer cards, and the answer card presented by the answerer terminal is selected by the interrogator holding the interrogator terminal. Online advertising method using a question-and-answer format, characterized in that a specific penalty is given when not receiving or receiving rating information less than a predetermined standard. The method of claim 1,
In the step of adopting the answer card,
A question-and-answer format, characterized in that compensation information is provided to an answerer terminal that presents an answer card selected by an interrogator having the interrogator terminal, and the compensation information is differentially paid according to a measure of the question importance information included in the question data. Online advertising method using. The method of claim 9,
The reward information paid to the responder's terminal can be accumulated, and when the accumulated reward information reaches a predetermined standard, the reward information is converted into cash or a gift certificate that can be converted into cash and paid to the responder's terminal. Online advertising method using a question-and-answer format, characterized in that. The method of claim 9 or 10,
The reward information is an online advertisement method using a question-and-answer format, characterized in that the compensation information is set and paid at a certain ratio of the advertisement cost generated through the viewing of the advertisement information by the interrogator terminal.

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