JP4507462B2 - Information distribution system, mobile information device, information distribution apparatus, distribution request method, and information distribution method - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an information distribution system for distributing information desired by a user, for example, advertisement information, in a moving body such as an automobile.
[0002]
[Prior art]
2. Description of the Related Art An information distribution system that distributes advertisement information related to products or services toward an information terminal represented by a personal computer (hereinafter, PC) is known. This information distribution system basically includes a server operated by an information distribution company that distributes advertisement information, and an information terminal owned by a user connected to the server via a network such as the Internet.
Then, in response to the advertisement information distribution request transmitted from the user information terminal, the server distributes the requested advertisement information to the user information terminal. Identification information is added to each user information terminal, and the identification information is transmitted together with the advertisement information distribution request, whereby the server specifies the advertisement information to be distributed and the user to be distributed.
The above information distribution system has an advantage that the user can obtain only the advertisement information requested by the user and the advertisement information sponsor can surely provide the advertisement information to a user having a high degree of interest.
[0003]
An information distribution system aimed at increasing the utility value of the above information distribution system is disclosed in Japanese Patent Application Laid-Open No. 11-65434. In the invention disclosed in Japanese Patent Application Laid-Open No. 11-65434, current location information is transmitted from a mobile terminal to a server operated by an information distribution company. The server detects advertisement information in association with a predetermined range from the point specified by the transmitted current position information, and distributes the advertisement information to the user's mobile terminal.
According to the information distribution system disclosed in Japanese Patent Laid-Open No. 11-65434, it is possible to provide more useful advertisement information for a user who owns a portable information terminal in order to distribute advertisement information associated with current position information. There is an advantage that can be.
[0004]
[Problems to be solved by the invention]
In the information distribution system disclosed in Japanese Patent Application Laid-Open No. 11-65434, the current position is specified by a navigation device mounted on a mobile body, for example, an automobile. Accordingly, it is desired to develop a system that can obtain useful advertisement information while driving a car, but can deliver information that more accurately meets a user's request.
Therefore, an object of the present invention is to provide an information distribution system that can distribute information that matches a user's request to a mobile terminal by a simple operation. Another object of the present invention is to provide a mobile information device and an information distribution apparatus suitable for such an information distribution system.
[0005]
[Means for Solving the Problems]
Users often listen to radio broadcasts while driving. Radio broadcasting includes advertisements in addition to programs (programs) as viewing information. A user who is listening to a radio broadcast while driving a car may want to provide more detailed additional information about the advertisement information broadcast during the program. However, advertisement information from radio broadcasts is directed to an unspecified number of people and cannot respond to such individual user requests. On the other hand, it can be said that radio broadcasting has a strong regional color and includes advertisement information related to the current position while driving. Therefore, if additional information linked to the advertisement information included in the viewing information from the radio broadcast can be distributed to the user in response to the user's request, information matching the user's request can be provided. become. Then, when the user needs further information in predetermined viewing information (for example, CM) of viewing information including radio broadcast, the fact is notified to the distribution source of the additional information. It has been found that if the distribution source builds a system that distributes the additional information in response to the notification, it can provide information that matches the user's request.
[0006]
  That is, the present invention moves along with the moving body.In order to receive a CM broadcast about a restaurant that develops a chain and request distribution of location information and contact information of each chain store, the frequency, time, and user location information of the broadcast that received the CM broadcast are included.A mobile information device that transmits distribution request information to the outside, and the distribution request information transmitted from the mobile information device via a network,Delivery request informationThe CM broadcast received by matching the frequency, time, and user location information included in the broadcast list with the broadcast list acquired from the broadcasting station is specified, and the user location information and a plurality of restaurants of the specified CM broadcast are identified. The chain store location information stored in advance for the chain store is compared to extract the closest chain store, and the location information of the chain store extracted from the location information and contact information stored in advance for each chain store And contact informationAn additional information distribution unit that distributes information to the mobile information device. The information distribution system of the present invention is a system that functions when receiving viewing information in a mobile object, typically a car. Typical examples of viewing information include radio broadcasting and television broadcasting.About restaurants that develop chainsWhen a CM is being broadcast, the viewer requests additional information about the CM. The request is accompanied by geographical information about the location from which the CM was received, and the information distributor can view the viewer based on the CM for which additional information was requested and the geographical information.Location information and contact information for chain stores closest toInformation can be provided.
[0007]
  The location information of the chain store may include map information around the chain store, and the contact information of the chain store may include an address and a telephone number of the chain store.
[0010]
  The present invention is an information distribution apparatus that can be used in the above information distribution system.For each broadcasting station, link the CM broadcast for restaurants that are chained with the time when the CM broadcast is broadcast.StoreBroadcast listStorage means;CM broadcastCorresponding toLocation information and contact information for multiple chain storesAdditional content storage means for storingLocation information and contact information for multiple chain storesRequest delivery offorAboveCM broadcastingReceivedIncludes broadcast frequency, time and user location informationReceiving means for receiving distribution request information;The CM broadcast received by matching the frequency, time and user position information included in the distribution request information with the broadcast list acquired from the broadcast station is specified, and further, the user position information and the specified CM broadcast are related. A chain extracted from the location information and contact information of each chain store stored in advance by extracting the closest chain store by comparing the location information of the chain stores stored in advance for a plurality of chain stores of the restaurant Store location information and contact informationAnd additional content selection means for selecting the selected contentChain store location information and contact informationAnd an information distribution apparatus comprising: distribution means for distributing the information. The information distribution apparatus of the present invention isCM broadcast about a chained restaurantStore information that identifiesBroadcast listA storage means is provided. Therefore, from the outsideCM broadcastingIdentifyFrequency, time and user position of the broadcast that received the CM broadcast forBy receiving information,CM broadcastingCorresponding toChain store location information and contact informationSelected and selectedChain store location information and contact informationInformation can be distributed. Moreover, the information distribution apparatus of the present invention also takes into account geographical information regarding the point where the distribution request information is issued.Chain store closest to the userTo match the user's request for deliveryChain store location information and contact informationCan be delivered.
[0011]
  The location information of the chain store may include map information around the chain store, and the contact information of the chain store may include an address and a telephone number of the chain store.
[0013]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, the present invention will be described based on embodiments.
FIG. 1 is a block diagram showing a schematic configuration of an information distribution system according to the present embodiment.
As shown in FIG. 1, in the information distribution system in the present embodiment, a service business company server 10 and a navigation device 20 as a mobile information device are connected via a network such as a public telephone line network or the Internet 70. It has a configuration.
A service business company server (hereinafter simply referred to as a server) 10 includes a communication unit 11, a broadcast list management unit 12, an additional content management unit 13, a customer information management unit 14, a broadcast list DB (data base) 15, and an additional content DB (data). A base 16 and a customer information DB 17 (data base) 17. Details of these will be described later.
The navigation device 20 includes communication means for connecting to the Internet 70. In the present embodiment, it is assumed that the communication terminal 25 is detachably connected to the navigation device 20 as the communication means. As the communication terminal 25, a known communication terminal such as a portable telephone terminal or a portable information terminal such as a PDA (Personal Digital Assistant) can be used. An ITS (Intelligent Transport System) dedicated terminal can also be used. Furthermore, the navigation device 20 has a function of receiving the radio broadcast R.
[0014]
FIG. 2 shows the configuration of the navigation device 20 in the present embodiment.
As shown in FIG. 2, the navigation device 20 according to the present embodiment includes a CD (Compact Disc) -ROM (Read Only Memory), a DVD (Digital Versatile Disc) -ROM, etc. in which map data of a predetermined wide area is stored. A disk drive 21 equipped with a recording disk, a display unit 22 composed of a monitor such as a liquid crystal display for displaying a map, a speaker 23 for outputting guidance sound, an operation unit 24 such as a remote controller and a control panel, and the Internet 70 A communication terminal 25 which is a communication means for making a connection, a positioning block 26 for positioning the own vehicle position (own position), a control block 27 for controlling the entire apparatus, and a radio receiver 50 for receiving a radio broadcast R; It is configured with.
[0015]
The positioning block 26 corrects the positioning result in the GPS positioning unit 32 in addition to the GPS antenna 31 that receives the signal transmitted from the GPS satellite, the GPS positioning unit 32 that performs positioning based on the signal obtained from the GPS antenna 31. As a configuration for performing so-called self-contained navigation, a gyro sensor 33 that detects rotational displacement of a vehicle (moving body) on which the navigation device 20 is mounted, a distance sensor 34 that detects a travel distance of the vehicle, a gyro sensor 33, and a distance sensor A positioning correction unit 35 that corrects the positioning result in the GPS positioning unit 32 based on the detection value obtained in 34.
[0016]
The distance sensor 34 includes a pulse generator that generates a pulse signal every time a drive shaft (not shown) of the vehicle rotates by a predetermined angle. This pulse generator is a known one that detects a rotational angle position of a drive shaft magnetically or optically and generates a pulse signal.
The control block 27 includes a CPU 40 that controls the entire system and performs arithmetic processing, a RAM 41 as an internal storage device including a DRAM (Dynamic Random Access Memory), a ROM 42 that stores a predetermined program for operating the navigation device 20, A storage control unit 43 that controls the disk drive 21 and the like, a display control unit 44 that controls drawing on the display unit 22, a sound control unit 45 that controls sound output from the speaker 23, and an input signal from the operation unit 24 Input control unit 46, route setting control unit 47 for setting a movement route, communication unit 48 for communicating with the Internet 70 through the communication terminal 25, and radio information management unit for managing information related to the radio broadcast R received by the radio reception unit 50. 49.
[0017]
By the way, the positioning block 26 includes a real time clock (RTC) 36 having a clock function so that accurate time setting can be performed by a signal obtained from a GPS satellite. A signal from the GPS satellite includes highly accurate time information, and the RTC 36 acquires time, date, and year information based on the obtained time information.
The radio information management unit 49 acquires the frequency of the received radio broadcast R from the radio reception unit 50 when a predetermined operation is performed on the operation unit 24 while the radio reception unit 50 is receiving. In addition, the radio information management unit 49 acquires the time when the operation was performed from the RTC 36. Further, the radio information management unit 49 acquires the position information of the current location where the operation is performed from the positioning block 26. The acquired frequency, time, and position information are stored in the radio information storage unit 49a in association with each other. The radio information management unit 49 holds user identification information in the radio information storage unit 49a. As the user identification information, for example, a serial number or vehicle ID added to the navigation device 20 can be used. Further, when a predetermined operation is performed on the operation unit 24 while the radio reception unit 50 is receiving, the radio information management unit 49 associates the acquired frequency, time, and current position information with the user identification information, The communication unit 48 is instructed to transmit to the Internet 70 via the communication terminal 25. This position information is composed of latitude and longitude.
[0018]
Next, the configuration of the server 10 in the present embodiment will be described.
As shown in FIG. 1, the server 10 includes a communication unit 11, a broadcast list management unit 12, an additional content management unit 13, a customer information management unit 14, a broadcast list DB 15, an additional content DB 16, and a customer information DB 17. Has been.
The communication unit 11 can transmit and receive information to and from the navigation device 20 via the Internet 70, and receives user identification information, frequency, time, and position information transmitted from the navigation device 20. Further, the communication unit 11 transmits the additional content stored in the additional content DB 16 to the navigation device 20 according to an instruction from the additional content management unit 13.
[0019]
The broadcast list management unit 12 specifies the broadcast content corresponding to the frequency and time, that is, the broadcast content by matching the broadcast list provided from the radio broadcast station with the frequency and time transmitted from the navigation device 20. To do. In this embodiment, since this broadcast content is a CM, the CM corresponding to the frequency and time is specified.
The additional content management unit 13 extracts additional content related to the CM specified by the broadcast list management unit 12. At this time, the current position information transmitted from the navigation device 20 is also taken into consideration. That is, additional content related to the CM specified by the broadcast list management unit 12 and further related to the current position information is selected.
The customer information management unit 14 performs user authentication based on user identification information and collects information related to the user. Here, examples of the information on the user include the user's contact information such as the user's address, telephone number, and mail address.
[0020]
The broadcast list DB 15 stores information associating the CM broadcast with the time when the CM broadcast is broadcast, for example, in a table format as shown in FIG. Information associating the CM broadcast and the time when the CM broadcast is broadcast is provided from a broadcast station. The broadcast list management unit 12 can specify the CM by matching the frequency and time transmitted from the navigation device 20 with the table shown in FIG.
The additional content DB 16 stores additional content corresponding to each CM broadcast in a table format as shown in FIG. In the additional content, position information about the additional content is also stored in association with the additional content. For example, in the case of a CM broadcast for a restaurant that develops a chain, an advertisement that appeals the presence of the restaurant chain is played in the CM broadcast, whereas the additional content includes information on each chain store. Then, the additional content DB 16 stores the position information about each chain store in association with the information of each chain store. In the case of FIG. 7, “map information” includes map information near the chain store and position information including latitude and longitude. The information of each chain store includes contact information such as address and telephone number. The additional content management unit 13 uses the CM specified by the broadcast list management unit 12 and the current position information (latitude and longitude) transmitted from the navigation device 20 to determine the user's current position from the table shown in FIG. You can extract nearby chain stores.
The customer information DB 17 stores information about each user who receives the service provided by this system. Information about the user collected by the customer information management unit 14 is stored in the customer information DB 17 as needed.
[0021]
Next, the flow of processing in the server 10 and the navigation device 20 will be described based on the flowchart shown in FIG.
When the user is driving a car while listening to the radio broadcast R, it is assumed that a CM broadcast, for example, a CM broadcast about a restaurant flows. At this time, as shown in FIG. 4, “Please press button A when requesting additional content” is displayed on the display unit 22 of the navigation device 20. As the display unit 22, for example, a liquid crystal display with a touch sensor is used. As shown in FIG. 4, a button A as the operation unit 24 is displayed on the display unit 22.
It is assumed that the user may have a meal and perform an operation of pressing the button A (S101 in FIG. 3). This operation requests additional content. When the button A is pressed, the input control unit 46 (FIG. 2) detects this operation and notifies the radio information management unit 49 of it. Upon receiving this notification, the radio information management unit 49 receives the frequency of the received radio broadcast R from the radio reception unit 50, the time when the operation was performed from the RTC 36, and the current position information when the operation was performed. Is acquired from the positioning block 26 (FIG. 3, S102), and the information is stored in the user identification information (ID) and the radio information storage unit 49a.
The radio information management unit 49 instructs the communication unit 48 to transmit the acquired frequency, time, and position information to the Internet 70 via the communication terminal 25 in association with the user identification information (ID). Then, the communication unit 48 transmits the frequency, time, and position information to the server 10 in association with the user identification information via the communication terminal 25. The transmitted information is referred to as additional content request information.
[0022]
The server 10 accepts additional content request information access from the user via the communication unit 11 (S104 in FIG. 3). The customer information management unit 14 authenticates the ID based on the ID included in the additional content request information and the information stored in the customer information DB 17 (S105 in FIG. 3).
When the ID authentication is completed, the broadcast list management unit 12 matches the frequency and time information included in the additional content request information with the table shown in FIG. Specifies the CM broadcast that requested the additional content (S106 in FIG. 3).
When the CM broadcast is specified, the additional content management unit 13 matches the current position information included in the specified CM and the additional content request information with the table shown in FIG. 7 stored in the additional content DB 16, for example. Thus, the additional content is selected (S107 in FIG. 3). More specifically, the additional content about the restaurant store closest to the current location of the user who requested the additional content request information is extracted.
The communication unit 11 transmits the selected additional content to the user who has requested the additional content. Above, the process of the server 10 is complete | finished.
[0023]
The communication terminal 25 receives the additional content transmitted from the server 10 (S109 in FIG. 3), and then the navigation device 20 displays the additional content on the display unit 22 (S110 in FIG. 3). An example of display is shown in FIG. In the example of FIG. 5, a map, an address, and a telephone number for a restaurant store closest to the current position are displayed as additional content.
[0024]
As mentioned above, although embodiment concerning this invention was described, this embodiment embodies the principal part of this invention. A business model in which the information distribution system of the present invention is developed will be described.
FIG. 8 is a block diagram for explaining a business model based on the present invention.
In FIG. 8, the user includes the navigation device 20 described above in an automobile owned by the user. In the above embodiment, the example in which the navigation device 20 includes the radio reception unit 50 has been described. However, the navigation device 20 and the radio reception unit 50 do not have to be integrated, and may be separate. The user includes a mobile phone or an ITS dedicated terminal as the communication terminal 25. The communication terminal 25 may be integrated with the navigation device 20 or may be a separate body.
[0025]
The radio broadcasting station RB creates and broadcasts a program based on the sponsor fee from the sponsor P. The broadcast includes a CM related to the sponsor P, as is well known.
The service business company S operates the server 10 described above. The service company S receives the broadcast list from the radio broadcast station RB and stores it in the broadcast list DB 15 of the server 10 in a predetermined format. The service company S pays the usage fee for the received broadcast list DB 15 to the radio broadcast station RB. The user and the service business company S are connected via a mobile phone company or a private ITS operating company.
The sponsor P pays a sponsor fee to the radio broadcasting station RB, while paying a consulting fee to the service company S for paying for the distribution of the additional content. The sponsor P can receive consulting from the service company S based on the distribution status of the additional content. The sponsor P and the service company S can be connected via a network such as the Internet 70.
[0026]
In the business model described above, the radio broadcasting station RB broadcasts a program created in-house. Of course, this broadcast includes commercials. While viewing the radio broadcast R, the user requests additional content. In the above-described embodiment, an example in which a request for additional content is made while viewing a CM is shown, but the present invention is not limited to this. For example, when a song is broadcast, a request for additional content can be made for the song. Examples of the additional content in this case include information on the music piece, the artist performing the music, a CD (Compact Disc) containing the music, the concert information of the artist, the concert venue, concert ticket sales, and the like. Further, the above-mentioned restaurant CM is not limited to restaurant store information, and information about fairs held at restaurants can be added content. Further, when a private store broadcasts a commercial about its own store, bargain information and time service information can be distributed as additional content to a car traveling in the vicinity.
A user can request additional content from a traveling vehicle and receive and confirm the additional content in the traveling vehicle. The locker (Locker) operated by the service company S for a fee or free of charge is available. It is also possible to select a service to be stored in (). Then, after returning to the home, the user can obtain information stored in the locker via the Internet 70, for example. For example, a coupon can be used as additional content for the above-mentioned restaurant CM. In this case, the additional content can be stored in a locker and the additional content can be obtained from a home PC.
[0027]
As described above, according to the information distribution system according to the present embodiment, a request for additional content is made to a CM or other broadcast content broadcasted as viewing information from a broadcast station, and the request for the additional content is made. Based on the position information, the additional content is distributed from the server 10. Therefore, it is possible to distribute additional content that matches the user's request. Further, the service company S accumulates the request for additional content and creates a data base, and based on this data base, the radio broadcast station RB and the sponsor P request the viewer, You can consult about the correlation with time and location, or sell this information.
[0028]
【The invention's effect】
As described above, according to the present invention, it is possible to provide an information distribution system that can distribute information that matches a user's request to a mobile information terminal by a simple operation.
[Brief description of the drawings]
FIG. 1 is a block diagram showing a schematic configuration of an information distribution system according to an embodiment.
FIG. 2 is a block diagram showing a schematic configuration of a navigation device according to the present embodiment.
FIG. 3 is a flowchart showing processing of the server and the navigation device according to the present embodiment.
FIG. 4 is a diagram showing a display of a navigation device when receiving a radio broadcast.
FIG. 5 is a diagram illustrating a state in which a navigation device displays distributed additional content.
FIG. 6 is a diagram showing a table stored in a broadcast list DB.
FIG. 7 is a diagram showing a table stored in an additional content DB.
FIG. 8 is a block diagram showing a schematic configuration of a business model using the present embodiment.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 10 ... Service business company server, 11 ... Communication part, 12 ... Broadcast list management part, 13 ... Additional content management part, 14 ... Customer information management part, 15 ... Broadcast list DB, 16 ... Additional content DB, 17 ... Customer information DB , 20 ... Navigation device, 25 ... Communication terminal, 26 ... Positioning block, 27 ... Control block, 32 ... GPS positioning unit, 34 ... Distance sensor, 35 ... Positioning correction unit, 36 ... Real time clock (RTC), 48 ... Communication unit 49 ... radio information management unit 49a ... radio information storage unit 50 ... radio reception unit R ... radio broadcast RB ... radio broadcast station P ... sponsor S ... service business company

Claims (4)

In order to receive a CM broadcast about a restaurant that moves along with a mobile body and develops a chain and requests distribution of location information and contact information of each chain store, the frequency of the broadcast received the CM broadcast , Mobile information device for transmitting distribution request information including time and user location information to the outside;
Which receives the delivery request information transmitted from the mobile information device over the network, frequencies contained in the distribution request information, and the time and user location information, to match the playback list obtained from the broadcast station The CM broadcast received by is identified, and the user's location information is compared with the location information of the chain stores stored in advance for a plurality of chain stores of the restaurant related to the specified CM broadcast, and the nearest chain store is extracted. An additional information distribution unit that distributes the position information and contact information of the chain store extracted from the position information and contact information of each chain store stored in advance to the mobile information device. A characteristic information distribution system. The location information of the chain store includes map information around the chain store,
The information distribution system according to claim 1, wherein the contact information of the chain store includes an address and a telephone number of the chain store. Broadcast list storage means for storing, in association with each broadcast station, a CM broadcast for a restaurant that is chain-expanded and a time at which the CM broadcast is broadcast ,
Additional content storage means for storing location information and contact information of a plurality of chain stores corresponding to the CM broadcast ;
Receiving means for receiving distribution request information including frequency, time, and user position information of the broadcast that received the CM broadcast for requesting distribution of position information and contact information of the plurality of chain stores ;
The CM broadcast received by matching the frequency, time and user position information included in the distribution request information with the broadcast list acquired from the broadcast station is specified, and further, the user position information and the specified CM broadcast are related. A chain extracted from the location information and contact information of each chain store stored in advance by extracting the closest chain store by comparing the location information of the chain stores stored in advance for a plurality of chain stores of the restaurant Additional content selection means for selecting store location information and contact information ;
An information distribution apparatus comprising: distribution means for distributing position information and contact information of the selected chain store . The location information of the chain store includes map information around the chain store,
The information distribution system according to claim 1, wherein the contact information of the chain store includes an address and a telephone number of the chain store.

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