KR20200012682A - Product sale apparatus using live video and method thereof - Google Patents

Abstract

The present invention relates to a product selling device and method of an interactive live video providing system to provide an event while providing an interactive live video and provide points according to the resolution of an event and, more specifically, to a product selling device and method using a live video to sell a product at special price by guiding information for product to be sold within a live video while providing a live video provided from an interactive live video providing system and sell a product since payment is made through a general payment means and payment means by points earned by a user by receiving a purchase request from a live video viewer through a live video.

Description

Product sale apparatus using live video and method

The present invention relates to a merchandise sales device and method for providing an event during an interactive live video providing and providing a point according to the resolution of the event. More specifically, the interactive live video is provided. Providing the product to be sold in the live video during the provision of the live video provided by the provisioning system, the product is sold at a special price and received a purchase request from the live video viewer through the live video to the general payment method and points earned by the user. The present invention relates to a product selling apparatus and method using a live image for selling a product by making a payment through a payment means.

With the development of communication technology, a ubiquitous environment for accessing the Internet network anytime, anywhere has been established. As a variety of mobile terminals such as smartphones and tablet PCs have been developed and commercialized, the number of users using mobile terminals is increasing rapidly.

Accordingly, many people are searching for information through the Internet, and for this reason, the Internet is attracting attention as an advertisement medium. Therefore, various advertising methods using the Internet have been developed and applied. In particular, wireless Internet advertisements targeting mobile terminal users are also rapidly increasing.

Typically, a variety of events are provided to induce the user to actively watch the app and install the app according to the app ad, and provide rewards called points such as cache and gold.

In recent years, users can provide events such as quizzes to viewers while providing a live video, and respond to the event when responding to the event through a graphic user interface means displayed in synchronization with the event of the provided live video. An interactive live video providing system providing points according to whether or not it is recognized has been developed and applied.

However, the conventional interactive live video providing system performs advertisement for a specific product through video, which is only general TV advertisement and internet video advertisement level.

Therefore, the system provides advertisement through video but provides many benefits to users while differentiating from general TV advertisements and internet video advertisements, and enables users to directly purchase products in real time by selling products directly. A solution is required.

Publication No. 10-2016-0150142 (published Dec. 29, 2016)

Accordingly, an object of the present invention is to provide a product for sale in a live video during the provision of a live video provided by the interactive video providing system to proceed with the sale at a special price and to make a purchase request from the live video viewer through the live video. The present invention provides an apparatus and method for selling goods using a live image for selling a product by allowing a user to make a payment through a payment method based on a general payment method and a user's accumulated points.

The merchandise sales apparatus using the live image according to the present invention for achieving the above object: provides a live image including at least one product sales section for promoting and guiding a specific product and sales to the user terminal unit, A live image providing unit transmitting point of sale information on a product selling section; And providing a purchase graphic user interface means for participating in the purchase of the product to the user terminal when receiving the point of sale information, and transmitting the payment graphic user interface means to the user terminal when a purchase request occurs through the purchase graphic user interface means. It characterized in that it comprises a live merchandise sales unit to provide a payment processing.

The live video providing unit, a video communication unit; And a video controller, wherein the video controller comprises: a live video acquisition unit configured to acquire and output the live video; A merchandise sales section detector for detecting at least one merchandise sales section included in the live image and outputting sales point information in the merchandise sales section; And a transmission processor for transmitting the live video output from the live video acquisition unit to the user terminal through the video communication unit, and transmitting the selling time information to the live product sales unit through the video communication unit.

The product sales section detection unit may include a timeline generator which measures and outputs a time of the live image acquired in real time; And a point of sale detector for detecting a point of sale and outputting point of sale information by comparing the time output from the product selling section detection unit with a time of the preset product selling section.

The merchandise sales section detector is connected via a video communication unit and issues a start point of sales point command at the beginning of the merchandise sales section from a terminal of a live video producer who is watching the live image. Receiving an end command to detect the merchandise sales section of the live image, characterized in that for outputting the point of sale information.

The live product sales unit, a sales communication unit; And sales control,

The selling control unit may include: a selling point obtaining unit obtaining and outputting selling point information provided from the live image providing unit through the selling communication unit; When the point of sale information is obtained through the point of sale acquisition unit, a graphic user interface for providing a product sale graphic user interface means corresponding to the product to the user terminal unit to display the overlayed with the live image on the user terminal unit in the product selling section. study; A purchase processing unit which provides a purchase confirmation graphic user interface means including product detailed information to the user terminal unit when a purchase request is received from the user terminal unit through the product sales graphic user interface unit; And a payment processing unit configured to provide a payment processing graphic user interface means to the user terminal unit when the purchase is confirmed through the purchase confirmation graphic interface means, select a payment method, and perform payment processing for the selected payment method.

The purchase processing unit transmits the purchase confirmation graphic interface means including a shipping address button for inputting a delivery address to a user terminal unit, and provides a delivery destination input graphic user interface means to a user terminal unit when a delivery address input request is generated by the shipping destination button. And receiving and registering a shipping address through the shipping address input graphic user interface means.

The apparatus further includes: a reserve management unit for accumulating and managing points for each user, wherein the payment processing unit includes the entire payment amount or the total amount of the payment if the user selects the reserve payment with the payment means through the payment processing graphic user interface means; Characterized in that the payment processing for the portion is carried out.

The merchandise sales method using a live image according to the present invention for achieving the above object: a live image including at least one product sales section in which the live image provider promotes and guides a specific product and sales to the user terminal unit; Providing a live image transmission process for transmitting point of sale information on the merchandise sales section; And a live graphic sales interface providing a purchase graphic user interface means for participating in the purchase of the product upon receipt of the point of sale information to the user terminal, and a payment graphic user interface means when a purchase request occurs through the purchase graphic user interface means. It is characterized in that it comprises a live video product sales process of performing a payment process by providing to the user terminal.

The live image transmission process may include: a live image acquisition step of acquiring and outputting the live image by the image control unit of the live image providing unit; A product selling section detecting step of the image control unit detecting at least one product selling section included in the live image through a product selling section detecting unit and outputting selling time information in the product selling section; And a live transmission in which the image control unit transmits a live image output from the live image acquisition unit through a transmission processing unit to the user terminal unit through the image communication unit, and transmits the selling time information to the live product sales unit through the image communication unit. And a processing step.

The product selling section detecting step may include: a timeline generating step of the image control unit measuring and outputting a time of the live image acquired in real time through a timeline generating unit of the product selling section detecting unit; And a selling time point at which the image control unit detects a selling time point by comparing the time output from the merchandise selling area detection unit with a time of the preset product selling section through the selling time detecting unit of the merchandise selling section detecting unit, and outputs selling time information. And a detecting step.

In the product sales section detection step, the video control unit is connected via the video communication unit and the start point of the commodity sales section at the beginning of the product sales section from the terminal of the live video producer watching the live video, In response to receiving the end-of-sale command at the end, the product sales section of the live image may be detected and the selling time information may be output.

The live image merchandise sales process may include: a selling point acquiring step of acquiring and outputting selling point information provided from the live image providing unit through the selling communication unit through a selling point acquiring unit of the live merchandise selling unit; When the selling control unit obtains the selling point information through the selling point obtaining unit, a graphic user interface providing product selling graphic user interface means corresponding to the product is provided to the user terminal through the graphic user interface providing unit, and the live image is displayed at the user terminal unit in the product selling section. Providing a graphic user interface to be overlaid and displayed; A purchase processing step of providing, by the sales control unit, a purchase confirmation graphic user interface means including product detailed information to the user terminal unit through the purchase processing unit when a purchase request is received from the user terminal unit through the product sale graphic user interface unit; And when the sales control unit confirms the purchase through the purchase confirmation graphic interface means, provides a payment processing graphic user interface means to the user terminal through the payment processing unit to select a payment method and perform payment processing for the selected payment method. And a processing step.

In the live video product selling process, when a delivery address input request is generated from the user terminal by pressing the delivery button of the purchase confirmation graphic interface means, a delivery destination input graphic user interface means is provided to the user terminal. And a shipping address registration step of receiving and registering a shipping address through the input graphic user interface means.

The method may further include: a reserve management process of accumulating and storing points for each user according to performance of an event provided through the live video, wherein the payment processing step includes the payment processing unit performing the payment processing graphic. When the user selects the reserve payment to the payment means through the user interface means, the payment processing is performed with the reserve for all or part of the payment amount through the reserve management unit.

The present invention provides a live video providing an event, but by selling a product in the video, the effect of maximizing the advertising efficiency of the product sold as the active participation and concentration of the users who participated in the event with a large reward Have

In addition, the present invention has an effect that can be easily recruited to the user to watch the live video because the product is known in advance in the live video at a bargain.

In addition, the present invention has the effect of improving the competitiveness of the interactive live image providing system can be generated by sales of merchandise sales with the maximized advertising efficiency.

In addition, the present invention has the effect of improving the efficiency of use of the reserves can be expanded because the use of the reserves can be expanded by enabling the purchase of goods sold in the live video using the reserves.

In addition, the present invention has the effect of recruiting more customers by allowing the payment to be carried out through a general payment means such as card payment, cash payment, as well as reserves.

1 is a view showing the configuration of a live video system including a merchandise sales device using a live video according to the present invention.
2 is a diagram illustrating a detailed configuration of a live image providing unit of a merchandise selling apparatus using a live image according to the present invention.
3 is a diagram illustrating a detailed configuration of a live merchandise sales unit of a merchandise sales device using a live image according to the present invention.
4 is a flowchart illustrating a product selling method using a live image according to the present invention.
5 is a flowchart illustrating a live video transmission method of a live video providing unit of a merchandise selling method using live video according to the present invention.
6 is a flowchart illustrating a merchandise selling method of a live merchandise sales unit among merchandise selling methods using live images according to the present invention.
7 is a diagram illustrating a live video screen including a merchandise sales graphic user interface means for purchasing a bargain according to an embodiment of the present invention.
8 is a view showing a purchase confirmation graphical user interface means including product details at the time of purchase confirmation of a bargain according to an embodiment of the present invention.

Hereinafter, a configuration and operation of a live video system including a product selling apparatus using a live image according to the present invention will be described with reference to the accompanying drawings, and a product selling method of the apparatus will be described in detail.

1 is a view showing the configuration of a live video system including a merchandise sales device using a live video according to the present invention.

Referring to FIG. 1, a live video system including a product selling apparatus using an image of the present invention includes a user terminal unit 100 and a product selling apparatus 200, and further includes a financial server 600 for general payment. It may include.

The user terminal 100, the product selling apparatus 200, and the financial server 600 are connected to any one of wired and wireless via the wired and wireless data communication network 10 to perform mutual data communication.

The wired / wireless data communication network 10 may be any one of a mobile communication network such as a wide area network (WAN), a third generation (3G), 4G, and 5G, including a Wi-Fi network, a dedicated network, and a WiBro network. One or more connected networks.

The user terminal 100 may receive and display a live image according to the present invention, and input information for an event and a product purchase process according to the present invention through a graphic user interface means displayed by being overlaid with the live image. The terminal may be a computer terminal such as a desktop computer, a laptop computer, a laptop, or the like, or a mobile terminal called a smart phone, a smart pad, or the like.

The financial server 600 may be a bank server, a card company server, or the like, and performs payment processing such as transfer, card payment, and the like.

The merchandise selling apparatus 200 includes a live image providing unit 300 and a live merchandise selling unit 400, and further includes a reserve management unit 500 according to an embodiment, and is connected to the user terminal through the wired / wireless data communication network 10. Providing a live image to the unit 100, promotes at least one or more products to be sold in the at least one or more product sales section while the live image is provided, and provides an event for a product to be sold, the user Through the terminal unit 100, the user can purchase a product sold through a live image or participate in an event, and the corresponding product can be purchased by providing a means for paying for the product that has been purchased and the event.

In more detail, the live image providing unit 300 provides the user terminal 100 with a live image including at least one of a product selling section for guiding and selling a specific product and selling time information of the product selling section. Send it.

The live merchandise sales unit 400 provides the merchandise sales graphic user interface means to the user terminal 100 so that a user can participate in the purchase of the product through the user terminal 100 when the sales point information is received. When the purchase request is generated through the merchandise sales graphic user interface means, a purchase confirmation graphic user interface means and a payment processing graphic user interface means are provided to the user terminal 100 to perform payment processing.

The live merchandise sales unit 400 may sell the merchandise only when the merchandise sold in the merchandise sales section satisfies a specific condition. The specific condition may be time, number of purchased products, number of purchase users, number of live video views, number of event participation, event score, and the like. If the live image providing unit 300 requests the purchase of the special product outside the specific condition, the live image providing unit 300 may provide the user terminal unit 100 with a special product purchase failure message.

The reserve management unit 500 accumulates and stores points, such as caches and gold, which are paid to users who participate in various events through live images provided to the user terminal unit 100. In addition, the reserve management unit 500 may be managed by storing the rewarded points for participation in the event through another point reward application.

The reserve management unit 500 performs the reserve payment processing by subtracting the amount of the payment request from the user's reserve within the reserve for the user requested when the reserve payment request of the live product sales unit 400.

The live image providing unit 300, the live product selling unit 400 and the reserve management unit 500 may be configured in one server form, each may be configured in a server form. When each of the live image providing unit 300, the live product selling unit 400, and the reserve management unit 500 is configured in a server form, each of the live image providing unit 300, the live product selling unit 400, and the reserve management unit 500 is connected to a wired / wireless data communication network 10 through a local area network (LAN). It may be connected to perform data communication.

2 is a diagram illustrating a detailed configuration of a live image providing unit of a merchandise selling apparatus using a live image according to the present invention.

The live image providing unit 300 includes an image communication unit 310, an interface unit 320, and an image control unit 330.

The image communication unit 310 is connected to the wired or wireless data communication network 10 by either wired or wireless and performs data communication with the user terminal 100 and the financial server 600 connected to the wired or wireless data communication network 10. The image communication unit 310 may be configured to receive a live image by being connected to an image photographing system (not shown) including a camera connected to the wired / wireless data communication network 10 to obtain and output a real-time image photographed through the camera. will be.

The interface unit 320 directly communicates with an external device such as an image photographing system that acquires and outputs a real-time image photographed through the camera, including a camera.

The image controller 330 controls the overall operation of the live image providing unit 300 including a live image obtaining unit 331, a merchandise selling section detector 332, and a transmission processor 335.

The live image acquisition unit 331 obtains and outputs a live image from an image photographing system connected to the outside through any one of the image communication unit 310 and the interface unit 320.

The merchandise sales section detector 332 detects at least one merchandise sales section included in the live image and outputs sales point information in the merchandise sales section.

According to an embodiment, the product sales section detector 332 measures a time of the live image acquired in real time and outputs the time output from the timeline generator 333 and the timeline generator 333 and the preset product. It may be configured to include a sales point detection unit 334 to detect the point of sale, that is, the selling point of the product by comparing the time of the sales section and output the point of sale information.

In addition, the product sales section detector 332 is connected to the video communication unit 310 according to another embodiment and the start portion of the product sales section from the producer terminal (not shown) of the live video producer watching the live video May be configured to detect a product selling section of the live image by receiving a selling point start command and a selling point ending command at the end of the product selling section, and output the selling point information.

The transmission processor 335 transmits the live image output from the live image acquisition unit 331 to the user terminal unit 100 through the image communication unit 310, and transmits the selling time information to the image communication unit 310. Through the live goods sales unit 400 is transmitted.

According to an exemplary embodiment, the transmission processor 335 may be configured to transmit a live image to the live product sales unit 400.

3 is a diagram illustrating a detailed configuration of a live merchandise sales unit of a merchandise sales device using a live image according to the present invention.

The live product sales unit 400 includes a sales communication unit 410 and a sales control unit 420.

The sales communication unit 410 is connected to the wired or wireless data communication network 10 in one of wired and wireless to perform data communication with the user terminal 100 and the financial server 600 connected to the wired and wireless data communication network 10, the live image When configured in the form of a server together with the providing unit 300 and the reserve management unit 500, the live image providing unit 300 and the reserve management unit 500 performs data communication through the wired or wireless data communication network 10 or LAN.

The sales controller 420 includes a sales point acquirer 421, a graphic user interface provider 422, a purchase processor 423, and a payment processor 424, and according to an embodiment, the image acquirer 425 and the overlay. It may further include a portion 426.

The selling point obtaining unit 421 obtains and outputs selling point information provided from the live image providing unit 300 through the selling communication unit 410.

When the point of sale information is obtained through the point of sale acquisition unit 421, the graphic user interface providing unit 422 provides a product sale graphic user interface means corresponding to the product to the user terminal unit 100.

Then, the user terminal unit 100 will overlay and display the live image and the merchandise sales graphic user interface means in the merchandise sales section.

When the purchase request is received from the user terminal 100 through the merchandise sales graphic user interface means, the purchase processing unit 423 includes a product confirmation information and a field for inputting a purchase confirmation. It provides to the user terminal unit 100.

The payment processing unit 424 provides the user terminal 100 with a payment processing graphic user interface means for performing payment selection, payment information input, shipping address registration, etc., when the purchase is confirmed through the purchase confirmation graphic interface means. The payment method is selected and payment processing for the selected payment method is performed. The payment processing graphical user interface means will include a shipping button for shipping address input.

The image acquisition unit 425 is configured according to the embodiment and receives and outputs the live image from the live image providing unit 300 through the sales communication unit 410.

The overlay unit 426 overlays the live image output from the image acquisition unit 425 and the merchandise sales graphic user interface means output from the graphic user interface providing unit 422, and then the user terminal through the sales communication unit 410. Transmit to unit 100.

Then, the user terminal unit 100 will display a live image overlaid on the merchandise sales graphic user interface means.

4 is a flowchart illustrating a product selling method using a live image according to the present invention.

Referring to FIG. 4, the live image providing unit 300 acquires a live image and starts transmitting the live image to the user terminal unit 100 (S10).

When the live image starts to be transmitted, the live image provider 300 determines whether the product is sold through the product selling section detector 332 (S20).

If the product sales section, the live image providing unit 300 transmits the selling point information to the live product selling unit 400, the live product selling unit 400 receives the product sales graphic user interface means to the user terminal 100 Providing and selling live goods (S30).

When the sale of the live product is started, the live product selling unit 400 determines whether the product selling section ends (S40), and when the product selling section ends, determines whether the live image ends (S50), and the live image ends. Carry out one or more live merchandise sales at least once.

5 is a flowchart illustrating a live video transmission method of a live video providing unit of a merchandise selling method using live video according to the present invention.

Referring to FIG. 5, the live video transmission process will be described in detail. The video controller 330 of the live video providing unit 300 acquires a live video from an image capturing system (S111), and then obtains a timeline for the obtained live video. (S113), and detects a product selling section based on the timeline to generate product selling time information (S115).

The generated merchandise sales point information is transmitted to the live merchandise sales unit 400 (S117).

When the commodity selling time information starts to be transmitted, the image controller 330 determines whether the commodity selling section ends (S119), and when the commodity selling section ends, determines whether the live video ends and until the live video ends. The transmission of the live image, the existence of the product selling section is determined, and the selling time point information is transmitted in the product selling section (S121).

FIG. 6 is a flowchart illustrating a merchandise selling method of a live merchandise sales unit among merchandise selling methods using a live image according to the present invention, a flowchart illustrating a case in which only merchandise selling time information is transmitted to the live merchandise selling unit 400, and FIG. 8 is a view illustrating a live video screen including a merchandise sales graphic user interface means for purchasing a bargain according to an embodiment of the present invention, and FIG. 8 is a detail of a product at the time of confirming the purchase of a bargain according to an embodiment of the present invention. A diagram illustrating purchase confirmation graphical user interface means including information.

 Hereinafter, a description will be given with reference to FIGS. 6 to 8.

The sales control unit 420 of the live product selling unit 400 receives the selling point information when the live image providing unit 300 transmits the selling point information, and indicates that the current section of the live image transmitted to the current user terminal unit 100 is the product selling section. It is determined (S211).

If it is determined that the product is sold, the sales control unit 420 generates a product selling graphic user interface means (S213) and provides the user terminal unit 100 through the sales communication unit 410 (S215). The product selling graphic user interface means may be configured to purchase using a reserve in the form as shown in 701 of FIG. 7, may be configured to include product information, a selling price and a buy button, etc., and configured in various forms. Could be. In the case of purchases using reserves as described above, the sales control unit 420 obtains the reserves (reserved cache) accumulated for the user of the user terminal unit 100 from the reserve management unit 500 to obtain the product selling graphic user interface means. Will provide through. Product information may be provided through any one or more of text, graphics and voice guidance through a live image as shown in FIG. In addition, when it is possible to purchase a special price with a point reserve as shown in FIG. 7, the special price may be announced in advance, or may be provided during the live image providing without notice.

In addition, the product sales user interface means may be provided in the form that can be purchased to purchase the product, the purchase confirmation and payment is configured to proceed after connecting to the user terminal 100 to purchase the product after the end of the live video It could be.

After providing the merchandise sales graphic user interface means, the sales controller 420 checks whether a purchase request for the merchandise sold in the merchandise purchase section is generated through the merchandise sales graphic user interface means from the user terminal 100 ( S217).

When the purchase request is generated, the sales control unit 420 provides the purchase confirmation graphic user interface means including the product information on the corresponding product to the user terminal unit 100 (S221). It is a means for finally confirming the purchase of the product by providing the product information on the product to purchase the purchase confirmation graphical user interface means, and may be provided with a purchase confirmation button, if the product sale can be purchased only with reserves Figure 8 As such, it may include a shipping button for entering a shipping address. When the shipping button is clicked in FIG. 8, the sales control unit 420 may provide the shipping terminal input graphic user interface means to the user terminal 100 to input the shipping address.

However, in the case of providing a payment method of various methods such as card payment, cash payment, reserve payment, reserve payment, etc. and checks whether purchase confirmation is generated from the user terminal unit 100 through the purchase confirmation graphic user interface means (S221). ), If a purchase confirmation occurs, and provides the payment processing graphical user interface means for the product to the user terminal 100 (S222).

After providing the payment processing graphic user interface means, the sales control unit 420 determines whether a purchase payment method is selected through the payment processing graphic user interface means, and a reserve is selected as the purchase payment method (card payment, cash payment, etc.). It is determined whether is selected (S223, S225).

 If the general payment is selected, the sales control unit 420 performs a general payment process by interlocking the user terminal unit 100 and the financial server 600 according to the payment method (S227).

On the other hand, if the reserve payment is selected, the sales control unit 420 loads the reserve information for the member and provides it to the user terminal unit 100 and requests input of the use reserve to be used (S231), and then the use reserve is input (S233). ) Performs payment processing applying the used reserve (S235). The reserve payment may be settled as a reserve for the entire sale amount of the product, or may be configured to pay only a portion of the reserve. In the latter case, the remaining sales amount may be settled using a common payment method (card payment, cash payment, etc.).

The sales control unit 420 will repeat the above process until the live image ends (S237).

6 illustrates a case in which payment for a purchased product is performed when a purchase request of a product sold through a live image occurs, but only a purchase intention based on a purchase confirmation is confirmed by the user through the user terminal unit 100. The purchase information of the product is registered in the shopping cart in My Page managed by each item, and after the end of the live video, the relevant information is selected in My Page to perform payment processing and delivery address for the purchased product while watching the live video. It could be.

On the other hand, the present invention is not limited to the above-described typical preferred embodiment, it can be carried out in various ways without departing from the gist of the present invention various modifications, changes, replacements or additions in the art Anyone who has this can easily understand it. If the implementation by such improvement, change, substitution or addition falls within the scope of the appended claims below, the technical idea should also be regarded as belonging to the present invention.

10: wired and wireless data communication network 100: user terminal
200: merchandise sales device 300: live image providing unit
310: video communication unit 320: interface unit
330: Image control unit 331: Live image acquisition unit
332: product sales section detection unit 333: product sales section detection unit
334: Point-of-sale detection unit 335: Transmission processing unit
400: live product sales unit 410: sales communication unit
420: sales control unit 421: sales point acquisition unit
422: graphical user interface provider
423: Purchase processing unit 424: Payment processing unit
425: Image acquisition unit 426: Overlay unit
500: reserve management unit 600: financial server

Claims (14)

A live image providing unit providing a live image including at least one product selling section for promoting and guiding a specific product and selling to a user terminal unit, and transmitting point of sale information on the product selling section; And
Providing a purchase graphic user interface means to the user terminal unit to participate in the purchase of the product upon receiving the point of sale information, and providing a payment graphic user interface means to the user terminal unit when a purchase request occurs through the purchase graphic user interface means. The product sales apparatus using a live image, characterized in that it comprises a live product sales unit for performing a payment processing.
The method of claim 1,
The live video providing unit,
A video communication unit;
An image controller,
The video controller,
A live image acquisition unit for acquiring and outputting the live image;
A merchandise sales section detector for detecting at least one merchandise sales section included in the live image and outputting sales point information in the merchandise sales section; And
And a transmission processor for transmitting the live video output from the live video acquisition unit to the user terminal through the video communication unit, and transmitting the selling time information to the live product sales unit through the video communication unit. Product sales apparatus using a.
The method of claim 2,
The product sales section detection unit,
A timeline generator for measuring and outputting a time of the live image acquired in real time; And
And a point of sale detector which detects a point of sale and outputs point of sale information by comparing the time output from the timeline generator with a preset time of the item selling section.
The method of claim 2,
The product sales section detection unit,
A live view start command is received from the terminal of a live video producer connected through a video communication unit and is watching the live video, and a start point of sale point command is received from the end of the commodity sale section. And a merchandise selling section of the image and outputting the selling point information.
The method of claim 1,
The live product sales unit,
Sales communication unit; And
Including sales controls,
The sales control unit,
A selling point obtaining unit obtaining and outputting selling point information provided from the live image providing unit through the selling communication unit;
When the point of sale information is obtained through the point of sale acquisition unit, a graphic user interface for providing a product sale graphic user interface means corresponding to the product to the user terminal unit to display the overlayed with the live image on the user terminal unit in the product selling section. study;
A purchase processing unit which provides a purchase confirmation graphic user interface means including product detail information to the user terminal unit when a purchase request is received from the user terminal unit through the product selling graphic user interface unit; And
When the purchase is confirmed through the purchase confirmation graphic interface means, the live image comprising a payment processing unit for providing a payment processing graphical user interface means to the user terminal to select a payment method and to perform payment processing for the selected payment method. Product sales apparatus using a.
The method of claim 5,
The purchase processing unit,
Transmitting the purchase confirmation graphic interface means including a delivery button for inputting a delivery address to a user terminal unit, and if a delivery address input request is generated by the delivery button, provide a delivery destination input graphic user interface means to the user terminal unit, and input the delivery address Product sales apparatus using a live image, characterized in that for receiving and registering the delivery address via the graphical user interface means.
The method of claim 5,
It further includes a reserve management unit for accumulating and storing points for each user,
The payment processing unit,
When the user selects the reserve payment to the payment means through the payment processing graphical user interface means, the product sales apparatus using a live image, characterized in that the payment processing for the whole or part of the payment amount.
A live image transmitting process of providing a live image including at least one product selling section for promoting and guiding a specific product and sales to a user terminal unit, and transmitting selling time information for the product selling section; And
The live product sales unit provides a purchase graphic user interface means for participating in the purchase of the product upon receipt of the point of sale information to the user terminal unit, and provides a payment graphic user interface means when a purchase request occurs through the purchase graphic user interface means. The product selling method using a live image, characterized in that it comprises a live video product sales process provided to the user terminal to perform the payment processing.
The method of claim 8,
Live video transmission process,
A live image acquisition step of acquiring and outputting the live image by the image control unit of the live image providing unit;
A product selling section detecting step of the image control unit detecting at least one product selling section included in the live image through a product selling section detecting unit and outputting selling time information in the product selling section; And
Live transmission processing of the image control unit transmits the live image output from the live image acquisition unit through the transmission processing unit to the user terminal unit through the image communication unit, and transmits the selling time information to the live product sales unit through the image communication unit. A product selling method using a live image, characterized in that it comprises a step.
The method of claim 9,
The product sales section detection step,
Generating a timeline by the image controller measuring and outputting the time of the live image acquired in real time through the timeline generator of the product sales section detector; And
The image control unit detects a selling time point by comparing the time output from the merchandise selling section detection unit with the time of the preset merchandise selling section through the selling time detecting unit of the merchandise selling section detecting unit, and outputs the selling point information. A product selling method using a live image, characterized in that it comprises a step.
The method of claim 9,
In the product sales section detection step,
The video control unit is connected via the video communication unit and the start point of the selling point at the beginning of the commodity sales section and the end of the selling point command from the end of the commodity sales section from the terminal of the live video producer watching the live video The product selling method using the live image, characterized in that for detecting the product selling section of the live image received and outputs the selling time information.
The method of claim 8,
The live video product sales process,
A selling point obtaining step of the selling control unit of the live product selling unit obtaining and outputting selling point information provided from the live image providing unit through the selling point communicating unit through a selling point obtaining unit;
When the selling control unit obtains the selling point information through the selling point obtaining unit, a graphic user interface providing product selling graphic user interface means corresponding to the product is provided to the user terminal through the graphic user interface providing unit, and the live image is displayed at the user terminal unit in the product selling section. Providing a graphic user interface to be overlaid and displayed;
A purchase processing step of providing, by the sales control unit, a purchase confirmation graphic user interface means including product detailed information to the user terminal unit through the purchase processing unit when a purchase request is received from the user terminal unit through the product sale graphic user interface unit; And
When the sales control unit confirms the purchase through the purchase confirmation graphic interface means, the payment processing unit provides a payment processing graphic user interface means to the user terminal unit to select a payment method and perform payment processing for the selected payment method. A product selling method using a live image, characterized in that it comprises a step.
The method of claim 12,
The live video product sales process,
When the sales control unit generates a delivery address input request by pressing the delivery button of the purchase confirmation graphic interface means from the user terminal unit, provides the delivery destination input graphic user interface means to the user terminal unit, The product sales method using a live image, characterized in that it further comprises a step of registering a shipping address to receive the registration.
The method of claim 12,
The reserve management unit further includes a reserve management process for accumulating and storing points for each user according to the performance of the event provided through the live video.
The payment processing step,
The payment processing unit performs a payment processing with the reserve for all or part of the payment amount through the reserve management unit when the user selects the reserve payment to the payment means through the payment processing graphical user interface means How to sell a product using video.

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