KR20170130769A - Search result antomatic alignment apparatus and system and method of the same - Google Patents

Abstract

The present invention relates to a search result automatic alignment apparatus and system and a method thereof. The purpose of the present invention is to a search result automatic alignment apparatus and system and a method thereof. It is possible to further promote viewing and purchasing of an exposed search result when aligning a search result by a search tool. Realignment using multiple reordering variable information can be performed by the setting of a user or a seller. Personal information can be used without disclosing the personal information. It is possible to promote purchase by automatically changing only the alignment information that is exposed to the terminal of the user to a target user which is a classified user who is highly likely to purchase. It is possible to distribute traffic to the application of the user terminal. The search result automatic alignment apparatus includes a search word input part, a search result receiving part, an additional promotion information receiving part, a reordering promotion information managing part, a reordering operation part, a reordering processing part, and a control part.

Description

TECHNICAL FIELD [0001] The present invention relates to a search result automatic sorting apparatus,

The present invention relates to an apparatus and system for automatically arranging search results, and more particularly, to a system and method for automatic sorting search results, which can facilitate browsing and purchase of an exposed search result when sorting search results by a search tool, The reordering can be performed by the setting of the user or the seller, the personal information can be utilized without exposing the personal information, and the target classified as the user with high possibility of purchasing can be sorted The present invention relates to a search result automatic sorting apparatus and system, and a method thereof.

As is well known, the domestic and overseas online market is growing rapidly, and online market can be largely divided into online advertisement market and online shopping market. The online advertising market is indirectly related to the shopping market because it is an advertisement for a company or a product. However, when it is classified as an online market, it is classified into a pure online advertising market and a shopping market.

The main marketing direction in the online advertising market is marketing in two major directions: "How many customers will be exposed to the advertisement?" And "How effectively will the advertiser be exposed to the effective consumer."

The online shopping market is marketing in one direction: "How many customers will sell the product?"

Therefore, various advertising techniques and shopping activation techniques are being introduced because the market for such an online advertisement market and the shopping market are aimed at inducing many customers to expose advertisement and shopping information to reach the sales of the products.

Advertising techniques and shopping activation techniques are typical methods of providing reserves to customers. That is, when a customer browses an advertisement or purchases a product, a predetermined reserve is appropriately provided to the customer so as to induce more advertisement browsing and purchase more products.

As in the conventional technique, when a customer browses an advertisement or purchases a product, a method of providing a reserve is a method of browsing the advertisement or dividing the marketing expenses determined by a plurality of customers who purchased the product.

Therefore, the conventional technique of this method has a disadvantage that it is not helpful to the marketing of the seller through the advertisement or the activation of the shopping, .

On the other hand, in the search portal or the online shopping mall, the advertisement cost is differentiated according to the order of posting the product information or the sales information. In order to expose the advertisement information in the prior art, The system was configured so that advertisers pay more in online shopping mall than subordinate advertisers.

However, such an advertisement information sorting method has a problem in that it is not guaranteed that the user will be able to browse more advertisement information even if it is exposed to a higher priority by unilaterally paying more advertising costs.

Therefore, for example, 'Google', which is famous for a search portal, receives a lot of advertiser's favor from the advertiser through the method of posting the product information or the sales information in the order of priority,

For example, if Google's ad sorting method is that Samsung Electronics pays 10,000 won for CPC (advertising cost per click), and Hynix Semiconductor pays 5,000 won for pay-per-click advertisement to search portal or online shopping mall, Advertising information will be exposed to higher priority than Hynix Semiconductor advertising information.

However, this sort of advertising arrangement of Google is that the advertisement of the advertiser paying the higher CPC amount (the cost per click) is exposed to the seniority, and the user can increase the possibility of browsing, There was a disadvantage that there was no motive.

Secondly, when the user who is a preliminary buyer has a special relationship with the seller, for example, a relationship such as a relative, a senior citizen, or a trend, the user may be more trustworthy to the seller, but such relationship information can not be known or utilized at all by the user.

Third, although the seller wants to adjust the sorting order from the viewing priority to the highest order for the users who are likely to purchase his or her product information or advertisement information, there is no such method or system there was.

Fourth, there is a problem that it is difficult for the advertisement server to acquire the detailed personal information of the user even if it is intended to enable the advertisement server to individually tailor the advertisement to each user. When the advertisement server changes the order of sorting the advertisements that are exposed to the user terminal or the PC There was a problem that huge traffic occurred.

SUMMARY OF THE INVENTION The present invention has been made in view of the circumstances of the prior art described above, and it is an object of the present invention to provide a retrieval system and a retrieval method, The personal information can be utilized without exposing the personal information, and only the sorting information exposed to the terminal of the user is automatically changed And to distribute traffic to an application of a user terminal, and to provide a system and a method for automatically arranging search results.

In order to achieve the above object, according to a preferred embodiment of the present invention, a search word input unit 34 for inputting a search word to be transmitted to a search result providing server 10; A search result receiving unit 36 receiving the advertisement data and the cumulative promotion cost information classified and extracted as the search word from the search result providing server 10; An additional promotion information receiving unit for receiving additional promotion cost information set to provide additional promotion to the advertisement data matched to the search word from the search result providing server 10 and selection information of the relationship index to which the additional promotion is applied 40); A reordering promotion information management unit 38 for managing information on the relationship index to which the additional promotion is applied; A reordering operation unit (42) for determining whether the user is an additional promotion target of the specific advertisement data, and adding the additional promotion cost to the cumulative promotion cost if the user is the additional promotion target for the specific advertisement data; A re-arrangement processing unit (44) for re-arranging advertisement data as a search result in a descending order of the total cumulative promotion cost of the cumulative promotion cost plus the additional promotion cost; A control unit 46 for receiving the advertisement data classified in the search term inputted by the user and the accumulated promotion cost and judging whether or not the user is the object of the additional promotion fee preset by each advertiser and rearranging the exposure order of the advertisement data, The search result automatic sorting apparatus is characterized in that the search result automatic sorting apparatus comprises:

Preferably, the personal information manager 32 further includes a personal information manager 32 for storing and managing personal information so that the user can compare whether or not the user is an additional promotion target for each advertisement data provided from the search result providing server 10 A search result automatic sorting device is provided.

Preferably, the cumulative promotion cost includes an advertisement viewing cost (CPC, cost per click) determined by bidding for each advertisement data; Wherein the advertiser is an expense for accumulating a certain percentage of the additional promotion cost paid by the advertiser when the product of each advertisement data is sold.

Preferably, the cumulative promotion cost includes a viewing promotion fee accumulated for only the corresponding advertisement data when the specific advertisement data is browsed, and a combined promotion cost accumulated for all the advertisement data in the product category to which the targeted advertisement data belongs A search result automatic sorting device is provided.

Preferably, an additional promotion information receiving unit (not shown) for managing the relation index information provided by the advertiser from the search result providing server 10 and managing the reordering operation unit 42 to determine whether the user corresponds to the relation index selected by the advertiser (40) is further included.

Preferably, when the relational index computed by the reordering computation unit 42 is a user located within a predetermined radius from a specific position coordinate, a position calculation unit 45 for calculating the distance between the specific position coordinate and the user position, A search result automatic sorting device is provided.

Preferably, the personal information manager 32 is a personal information manager that manages information such as age, residence, sex, telephone number, telephone number, text transmission / reception count, SNS information and its number of visits, Information about the information is included and stored.

Preferably, the relationship index is an index between the advertiser and the user. The relationship index is an index of closeness between an advertiser's franchisee and a user, an intimacy index between the advertiser and a user, or a user's purchaseable index information of an advertiser's product. An automatic search result sorting device is provided.

Preferably, the intimacy index is an index indicating whether or not the contact information is stored between the advertiser and the user, whether the telephone number is stored, whether the telephone number is stored or transmitted, the number of SNS visits, And the intimacy index is higher than that of a person who is stored on the third party's phone book stored in the user phone book.

Meanwhile, the present invention includes an advertiser terminal 4 for transmitting advertisement data, CPC (cost per click information) information, additional promotion cost information and selection information of relation index to which the additional promotion is applied to the search result providing server 10; A specific search word is input to the search result providing server 10 and transmitted, and the search result is displayed on the screen together with the ranking information, the promotion cost information accumulated for each search result, And receives the additional promotion cost information for the purchase of the advertisement data corresponding to the search result and the selection information of the relationship index to which the additional promotion is applied, determines whether the user is the object of the additional promotion fee payment, A user terminal 2 in which a search result automatic sorting application 6 rearranges search results with the applied final cumulative promotion cost; The advertiser terminal 4 receives and registers the advertisement data, the CPC (cost per click) information, the additional promotion cost information, and the relation index to which the additional promotion is applied, from the user terminal 2, Extracts advertisement data as search results matched with the search words, accumulates promotion promotion cost information for each advertisement data, selection information of additional promotion cost information and relation index to which the additional promotion is applied, And a search result providing server 10 for updating the cumulative promotion cost and updating the advertisement data order number according to the purchase selection of the user.

Preferably, the search result automatic sorting application 6 arranges the advertisement data received from the search result providing server 10 in the ascending order of the cumulative promotion cost to which the additional promotion cost is applied, The result is an automatic sorting system.

Preferably, the cumulative promotion cost information is configured to be exposed to each advertisement data so that the user can recognize the cumulative promotion cost information.

Preferably, the cumulative promotion cost is a browsing promotion cost accumulated only for the corresponding advertisement data when browsing the corresponding advertisement data; And a combined promotion cost which is commonly accumulated in all the advertisement data classified into the category to which the corresponding advertisement data to be read belongs.

Preferably, the reordering information of the advertisement data according to the final cumulative promotion cost is displayed only on the corresponding user terminal 2 by the search result automatic sorting application 6, and the additional promotion cost is displayed on the user terminal 2 of the third party And advertisement data arranged in the order of a cumulative promotion cost that is not applied is output.

Preferably, the relationship index is an index between an advertiser and a user. The relationship index is an index of closeness between an advertiser's franchisee and a user, an intimacy index between the advertiser and a user, The result is an automatic sorting system.

Preferably, the relationship index is an index set by the advertiser in the search result providing server 10.

Preferably, the relationship index is configured so that the search result providing server 10 transmits all relation index types to the user terminal 2 side, and the user is configured to select a relation index. / RTI >

Preferably, the search result providing server 10 monitors whether or not to purchase the additional promotion cost so that the final accumulated promotion cost is paid at the time of purchasing the product at the cost of purchasing the product. .

Preferably, the search result providing server 10 is designed such that the final accumulated promotion cost is reflected in the settlement amount at the time of inputting the 'settlement button' in the online settlement window of the electronic commerce .

Preferably, the search result providing server 10 is designed to reset the final cumulative promotion cost at the time of completion of settlement through an actual settlement means (a card, an account settlement, or a point settlement) in an online settlement window of an electronic commerce A search result automatic sorting system is provided.

Preferably, the search result providing server 10 is designed such that a final cumulative promotion cost is reset at the time of purchasing a mobile coupon, which is a right to use when the merchandise retailer is an offline merchant.

Preferably, the user terminal (2) further includes a personal information managing unit that can determine whether the user terminal (2) is an object of additional promotion payment based on a relationship index selected by the advertiser do.

Preferably, the browsing promotion cost and the federated promotion cost are financed by a certain amount of the CPC that the advertiser has to pay.

Preferably, the distance-based closeness index is an index indicating how far the user's position with respect to the franchisee is, and the index is lowered in the order of distance to distance.

Preferably, the intimacy index is indexed as to whether or not the contact information between the advertiser and the user is stored, or the number of calls, text transmission / reception, SNS visit times, .

Preferably, the purchasable index indicates whether a purchase history exists for a category to which the advertiser's sales item belongs, a purchase cycle for the past purchase item has arrived, or a product in which the sales item of the advertiser is included in the user's interest field Or a specific age or a specific age, is indexed as a search result.

Preferably, the search result providing server 10 includes a promotional cost accepting unit 52 for receiving advertiser's advertisement data and additional promotion cost information, A promotional search result arranging unit 54 for arranging a part of the browsing cost of the corresponding advertisement data as a cumulative promotion so that the cumulative promotion cost is in the ascending order from the smallest to the largest; A search result transmitting unit (56) for transmitting the sorted advertisement data to the user terminal (2) in a predetermined order; A relationship index on the relationship index selected by each advertiser, and a relationship index on the relationship index to manage additional promotion cost information to be transmitted to the user terminal 2; A purchase information management unit (62) for receiving the product purchase signal from the user terminal (2) and notifying the promotion search result arrangement unit (54) to reset the cumulative promotion cost for the product; The user terminal 2 receives the search word from the user terminal 2, provides advertisement data corresponding to the search result, cumulative promotion cost information for each advertisement data, and additional promotion cost information for each advertisement data to the user terminal 2, And a control unit (66) configured to receive a product purchase signal from the product selection unit (2) and reset the accumulated promotion cost of the product.

Preferably, the search result providing server 10 further comprises a search engine in which advertisement data is stored as search result data classified as a keyword.

Preferably, the search result providing server 10 includes therein information obtained by reordering the search results from the search result automatic sorting application 6 mounted on the user terminal 2, And a reordering information receiving unit (60) for receiving reordered advertisement data information and information on relation indexes corresponding to reordering.

Preferably, the search result providing server 10 determines whether to settle only the cumulative promotion cost or not, and whether to add the additional promotion cost to the search result providing server 10 And a promotional expense settlement processing unit (64) for determining whether to further sum up and settle the advertisements with the advertiser.

Preferably, the present invention provides a method for automatically sorting search results, comprising the steps of: a) receiving a specific search word from an automatic search result sorting application 6 mounted on the user terminal 2; b) transmitting the search result to the search result providing server 10 by the automatic sorting application 6; c) extracting search result information classified by the search word providing server 10 and extracting cumulative promotion cost information and relation index setting information for each search result; d) transmitting the search result providing server (10) to the search result automatic sorting application (6); e) receiving the information from the search result automatic sorting application (6) and determining whether it corresponds to the relation index information for each search result; f) arranging the search result information in the order of the last accumulated promotion cost reflecting the additional promotion cost, and outputting the result information to the screen when the user is the corresponding person for the relationship index information A search result automatic sorting method is provided.

Preferably, before the step a), the search result providing server 10 receives merchandise information, merchant information, merchant store location information, telephone number information, and search result information corresponding to the search result from the advertiser terminal 4 The method further includes a step of receiving and registering additional promotional expense information to be provided to the corresponding relationship index information and related relationship index information.

Preferably, prior to the step a), the search result automatic sorting application 6 is provided with an age, a residence, a sex, a contact on a telephone number, a number of calls or texts transmitted / received by each telephone number, SNS information, User information consisting of information, delay information, blood-related information, and purchased product information is stored and compared with the relationship index, so that it is possible to determine whether or not the relevant information is available.

Preferably, before the step a), the search result providing server 10 transmits, to the advertiser terminal 4, the search result information related to the advertiser 4 as a relation index which is a condition index for providing an additional promotion cost to the user, The method of the present invention further includes a step of automatically registering the search result by the setting of the advertiser.

Preferably, the search result automatic sorting application 6 further comprises terminal identification information or application identification information, and the step b) further comprises transmitting the search result automatic sorting application 6 with the terminal identification information or the application identification information.

Preferably, in the step (c), the relationship index may be a closeness index, an intimacy index between the advertiser and the user, or a purchasable index of the user for the product of the advertiser, An alignment method is provided.

Preferably, in the step e), the search result automatic sorting application 6 compares the personal information set therein and the relationship index information for each search result to determine whether the user is a user belonging to the relationship index desired by the advertiser And a step of determining a search result of the search result.

Preferably, in the step e), if the relation index set in any one of the advertisement data is distance-closeness exponent, the search result automatic alignment application 6 calculates the distance between the position of the merchant and the position of the user, And determining whether the user location belongs to the search range.

Preferably, in the e) process, if the relation index set in any one of the advertisement data is an intimacy index, the search result automatic sorting application 6 determines whether or not to store the mutual contact between the advertiser and the user, And determining whether there is a relevant item by comparing the number of times, the number of times, the school or the delay, the blood or the place of residence, or the like.

Preferably, in the step e), if the relationship index set in any one of the advertisement data is a purchasable index, the search result automatic sorting application 6 may store the personal information stored therein and the information received from the merchant Whether there is a purchase history for the category to which the product belongs, whether a purchase cycle for the past purchase item has arrived, or whether the sales item of the advertiser is a product included in the user's interest field or a specific gender or a specific age) And determining whether there is a corresponding item in the search result list.

Preferably, when the user clicks any advertisement data provided as a search result in the processes a) to f), the search result providing server 10 accumulates preview promotion costs set in advance for the corresponding advertisement data And accumulating the association promotion cost for the advertisement data of all the category products to which the advertisement data belongs.

Preferably, in the step f), the additional promotion fee is paid only when an actual purchase signal for the corresponding advertisement data is generated.

Preferably, when the search result providing server 10 receives the purchase signal from any one of the user terminals 2, the final accumulated cum motion fee accumulated for the commodity of the corresponding advertisement data And resetting the search result to zero (0).

Preferably, when the product of the advertisement data is a product that can be purchased offline, the search result providing server 10 issues a mobile gift certificate, and at the time of payment for the gift certificate, And resetting (0) the final accumulated motional cost of the search result.

Preferably, when a purchase signal of the user terminal 2 is generated, it is determined whether or not the search result automatic sort application 6 loaded on the user terminal 2 is an object of additional promotion fee payment, And transmitting the search results to the search result providing server (10).

The search result automatic sorting device and system and method thereof according to the present invention include a search engine for extracting and transmitting a plurality of data classified by a search word input by a user, The server accumulates a part of the advertisement cost by accumulating a part of the advertisement cost by the affiliation of the advertiser so that the search result having a large cumulative amount of money is exposed to the top, thereby activating the purchase, and the automatic search result application mounted on the user terminal transmits the user's personal information Is compared with the relationship index information desired by the advertiser so as to determine whether the user is an additional promotion target person so that the advertiser can perform the desired targeted advertisement and the user can receive additional promotion so as not to leak any personal information at all While there, the server does not reorder the search results so that the personal information is applied. So also it has the advantage of being able to significantly reduce road traffic.

1 is a schematic diagram showing a schematic configuration of a search result automatic sorting system according to an embodiment of the present invention;
FIG. 2 illustrates a reordering state through a search result automatic sorting system according to an embodiment of the present invention; FIG.
FIG. 3 illustrates reordering variable information applied through a search result automatic sorting system according to an embodiment of the present invention; FIG.
FIG. 4 is a diagram showing a structure of a relation index applied to a search result automatic sorting system according to an embodiment of the present invention; FIG.
FIG. 5 is a diagram showing an intimacy index applied to a search result automatic sorting system according to an embodiment of the present invention;
FIG. 6 is a block diagram showing the configuration of a search result automatic sorting application installed in the search result automatic sorting apparatus according to an embodiment of the present invention; FIG.
FIG. 7 is a block diagram illustrating a configuration of a search result providing server included in a search result automatic sorting system according to an embodiment of the present invention;
FIG. 8 is a diagram illustrating a search result reordering state according to a user location through a search result automatic sorting system according to an embodiment of the present invention;
FIG. 9 is a diagram showing a state in which the purchase possibility for each user set in the automatic search result sorting system according to an embodiment of the present invention is converted into the number of sums;
FIG. 10 is a view showing a step-by-step reordering state through a search result automatic sorting system according to an embodiment of the present invention.

Hereinafter, the present invention will be described in detail with reference to the drawings.

FIG. 1 is a schematic diagram showing a schematic configuration of a search result automatic sorting system according to an embodiment of the present invention; FIG. 2 is a view showing a reordering state through a search result automatic sorting system according to an embodiment of the present invention; FIG. 3 is a diagram illustrating reordering variable information applied through a search result automatic sorting system according to an embodiment of the present invention. FIG. 4 is a diagram illustrating a relationship index, which is applied to a search result automatic sorting system according to an embodiment of the present invention. FIG. 5 is a diagram showing an intimacy index applied to a search result automatic sorting system according to an embodiment of the present invention.

The automatic search result sorting system according to an embodiment of the present invention can facilitate the browsing and purchase of the search results when sorting the search results by the search tool, The reordering can be performed by the setting of the user or the seller, the personal information can be utilized without exposing the personal information, and only the sorting information exposed to the terminal of the user is classified So as to facilitate the purchase, and distribute the traffic to the application of the user terminal.

In more detail, a search result automatic sorting system according to an embodiment of the present invention includes a search engine for storing a plurality of searchable data therein, extracting a plurality of data classified by a user-input search word, The server accumulates a part of the advertisement cost by separately accumulating a part of the advertisement cost and exposes the search result having a large cumulative accumulated amount to the upper part by the cooperation of the server on which the server is installed and the advertiser providing the advertisement cost per click to the server, The application installed on the user terminal judges whether the personal information installed only in the terminal belongs to a certain condition and reflects the search result to rearrange the search result so that the personalized exposure list can be changed to enable activation of purchase reflecting personal information System.

To this end, the automatic search result sorting system according to an embodiment of the present invention includes advertisement data, CPC (cost per click information) information, additional promotion cost information, and selection information of relation index to which the additional promotion is applied, 10 to the advertiser terminal 4.

As a condition for the advertiser to pay the additional promotion, the additional promotion fee is paid only to the user whose relationship index is a certain level. This is because the judgment of the automatic sorting application 6 mounted in the user terminal 2 , It is determined whether the user is the subject of the additional promotion fee payment, and no personal information is provided to the advertiser. However, the advertiser can perform the advertisement necessary for the desired specific person.

In addition, the automatic search result sorting system according to an embodiment of the present invention is a system for automatically sorting search results by inputting and transmitting a specific search word to the search result providing server 10 and transmitting the search results, together with the rank information 12, The cost information is displayed on the screen, and it is determined whether the user of the relationship index capable of receiving the additional promotion cost is the user, and the additional promotion cost information on the purchase of the advertisement data corresponding to the search result and the selection information of the relation index to which the additional promotion is applied A search result automatic sorting application 6 for determining whether or not the user is a target for additional promotion expenses and rearranging the search results with the final cumulative promotion cost to which the additional promotion cost is applied and outputting the new ranking information 14, And a user terminal 2 mounted thereon.

The user terminal 2 further includes a personal information managing means for determining whether the user terminal 2 is an object of an additional promotion payment based on the relationship index selected by the advertiser. The personal information stored in the personal information managing means The automatic sorting application 6 receives the relation index information for each advertisement data from a remote server and determines whether the corresponding user is a corresponding user, .

On the other hand, the search result automatic sorting application 6 arranges the advertisement data received from the search result providing server 10 in a descending order of the cumulative promotion cost to which the additional promotion cost is applied, and displays it.

In addition, the automatic search result sorting system according to an embodiment of the present invention may include advertisement data, CPC (cost per click) information, additional promotion cost information, and selection information of relation index to which the additional promotion is applied from the advertiser terminal 4 Receives the specific search word information from the user terminal 2, extracts advertisement data which is a search result matched with the search word, accumulates promotion promotion cost information for each advertisement data, additional promotion cost information, And a search result providing server (10) for transmitting the selection information of the relation index to which the search result is applied to the search result automatic sorting application (6), resetting the cumulative promotion cost according to the purchase selection of the user, and updating the advertisement data order number .

The advertisement data stored extractably in the search result providing server 10 accumulates a portion of the advertisement cost that the advertiser should pay according to the user's browsing, and provides the user with the promotion cost when purchasing the advertisement data.

Accordingly, when the user requests the search result providing server 10 for a search result for a specific search word by using the search result automatic sorting application 6, each search result of the search result, So that they can be exposed together.

That is, the cumulative promotion cost information is exposed to each advertisement data so that the user can recognize it.

In this case, the cumulative promotion cost includes a browsing promotion cost accumulated only for the corresponding advertisement data when browsing the corresponding advertisement data; And a combined promotion cost that is commonly accumulated in all the advertisement data classified into the category to which the corresponding advertisement data to be browsed belongs.

In addition, the reordering order information 14 of the advertisement data according to the final cumulative promotion cost is displayed only on the corresponding user terminal 2 by the search result automatic sorting application 6 and added to the user terminal 2 of the third party The advertisement data arranged in the order of the cumulative promotion cost in which the promotion cost is not applied is outputted.

Accordingly, the present invention can provide effective additional promotions only for a specific user who needs an advertiser without leaking personal information, and rearranges the advertisement data to which the additional promotion cost is applied for each user individually. As the search result automatic sorting application 6 mounted on the terminal 2 performs, the traffic concentrated in the search result providing server 10 can be reduced and the personal information can be managed not to be leaked.

On the other hand, the relationship index (also referred to as reordering variable information since the relationship index is an element of reordering in FIG. 3) 16 is an index between the advertiser and the user. The index is a close index of the distance between the franchisee and the user, Or the user's purchasability index for the advertiser's product.

The relationship index is an index set by the advertiser in the search result providing server 10. That is, various kinds or contents of the relationship index are registered in the search result providing server 10, and the advertiser can select a desired relationship index.

The closeness index on the distance is an index indicating how far the user's position with respect to the franchisee is, and the index is lowered in the order of distance to distance.

That is, when there are few customers in the merchant, the merchant is located in a short distance as a special event, so that the user who has operated the search result automatic sorting application 6 can pay the additional promotion cost. And the advertiser can select the distance range.

For example, an advertiser may set up a user within 20 meters to provide $ 10,000 in additional promotion costs. In this case, since the user does not need to transmit advertisement data or perform additional promotion to a user who is away from the merchant several tens of kilometers, the advertiser can effectively promote through the present invention.

In addition, the intimacy index is a index indicating whether or not the contact information between the advertiser and the user is stored, whether the telephone number is stored, or the number of calls or texts sent or received, the number of SNS visits,

The intimacy index literally indicates the intimacy index in an exponential manner, and it includes a relational index on the telephone number. For example, if the advertiser and the user respectively store the mutual contact information in the terminal, the intimacy index may be highly related.

The relationship between the user having the telephone number (for example, A1, A2, A3, A4, A5) stored on the telephone directory 18 on the basis of the advertiser A and the advertiser A Since the relationship is also very intimate, the relationship index is high.

A phone number (e.g., B1, B2) stored on the phone book 20 of any one of the phone numbers (e.g., A1, A2, A3, A4, A5) stored in the terminal of the advertiser A B2, B3, and B4 are related to the advertiser A but not to the user of the telephone number (e.g., A1, A2, A3, A4, A5) stored in the terminal of the advertiser A Is low.

As described above, the relationship index can be calculated using the telephone number stored in the advertiser terminal 4 or the user terminal 2. However, it is possible to calculate the relationship index using the telephone number stored in the advertiser terminal 4 or the user terminal 2, It is also possible to perform arithmetic processing by relational indexing.

In other words, the highest relationship index is that when the telephone number of the advertiser and the user are stored in the telephone number of the mutual terminal and the frequent conversation, communication through characters or SNS is very high, the relationship index is very high. Will be.

On the other hand, the relationship between academic performance, delay, and blood relations is higher than a certain level.

In addition, the purchasable index included in the relationship index indicates whether a purchase history exists for a category to which an advertiser's sales item belongs, a purchase cycle for a past purchase item has arrived, or an advertiser's sales item is related to a user's interest Whether it is a commodity included in the field, a specific gender, or a specific age.

That is, it is right to give more benefits to a person who is likely to purchase. For this purpose, the search result providing server 10 analyzes keywords. For example, when a user inputs 'car fragrance' as a keyword, , But it is very likely that you own the car basically, so if you provide the purchase subsidy for other vehicle products, it is likely that the user is highly likely to make a purchase. (In this case, )

Further, if the user has a history of purchasing the vehicle seat in the past, it can be seen that the possibility of purchasing the vehicle article may be higher (in this case, the relationship index is the second rank).

At this time, since the car seat can be used for at least 3 years of durability, it is a way to increase the purchase probability by presenting the other vehicle article to the user if the vehicle seat has been recently purchased. The product advertisement that sells is the first grade to the user.)

As a result, it is possible to promote effective purchasing of the user by providing information on other vehicle articles that the user has not purchased in the past, such as a vehicle blind or a headrest for a vehicle, a short-circuit film for a vehicle.

For this purpose, it is preferable that the search result automatic sorting application 6 manages purchase history of the user in connection with a shopping mall or the like.

On the other hand, as another example, the relationship index can be sufficiently configured that the search result providing server 10 transmits all relation index types to the user terminal 2 side, and the user can select a relation index.

In addition, the additional promotion cost monitors the purchase result in the search result providing server 10 so that the final cumulative promotion cost is paid at the time of purchasing the product at the cost paid when the user purchases the commodity.

In addition, the search result providing server 10 is designed such that the final accumulated promotion cost is reflected in the settlement amount at the time of inputting the 'settlement button' in the online settlement window of the electronic commerce.

The search result providing server 10 is designed to reset the final cumulative promotion cost at the time of completion of settlement through an actual settlement means (a card, an account settlement, or a point settlement) in an online settlement window of an electronic commerce transaction.

In the case where a product of one of the advertisement data is sold, a cumulative promotion cost linked to the corresponding advertisement data is paid to the user And is reset, the alignment is changed.

By repeating this, the advertisement data classified as the lower cumulative promotion cost can be ranked.

On the other hand, the search result providing server 10 is designed such that the final cumulative promotion cost is reset at the time of purchasing the mobile coupon, which is a usage right, when the merchandise retailer is an offline merchant.

In other words, transactions in e-commerce can be purchased and paid in real time, but in the case of an affiliate shop such as a restaurant where a user must purchase goods or services directly in offline, a cumulative promotion fee for the goods or services is paid in real time It is difficult to purchase a product.

Therefore, in the present invention, the search result providing server 10 processes the final cumulative promotion cost at a point of time when the merchant sells the mobile coupon, which is the right of use, when the merchant sells the offline merchant, so that the e-commerce merchant and the offline merchant You will be able to expand your promotion.

In addition, the viewing promotion fee and the combined promotion cost are financed by a certain amount of the CPC that the advertiser has to pay.

That is, the viewing promotion cost and the combined promotion cost are promotional expenses for separately using a part of the CPC cost instead of the additional cost to be paid in addition to the CPC fee paid by the advertiser when the advertisement data is clicked.

6 is a block diagram illustrating a configuration of a search result automatic sorting application installed in an automatic search result sorting apparatus according to an embodiment of the present invention.

The search result automatic sorting apparatus according to an embodiment of the present invention is an apparatus showing the user terminal 2. The search result automatic sorting application 6 is installed in the search result automatic sorting apparatus, The search result automatic sorting application 6 includes a communication module 30 connected to the search result providing server 10 in a plug-in manner to transmit and receive various data.

The search result automatic sorting application 6 includes a search word input unit 34 for inputting a search word to be transmitted to the search result providing server 10, A search result receiving unit 36 receiving the advertisement data and the cumulative promotion cost information classified and extracted as the search word from the search result providing server 10; An additional promotion information receiving unit for receiving additional promotion cost information set to provide additional promotion to the advertisement data matched to the search word from the search result providing server 10 and selection information of the relationship index to which the additional promotion is applied 40).

In addition, the search result automatic sorting application 6 includes a reordering promotion information managing unit 38 for managing information on a relation index to which an additional promotion is applied, A reordering operation unit (42) for determining whether the user is an additional promotion target of the specific advertisement data, and adding the additional promotion cost to the cumulative promotion cost if the user is the additional promotion target for the specific advertisement data; When the relation index calculated by the reordering operation unit 42 is a user located within a predetermined radius from the specific position coordinate, the position calculating unit 45 is further provided for calculating the distance between the specific position coordinate and the user position in cooperation with the GPS module .

That is, the search result automatic sorting application 6 determines whether the user is included in the distance set by the affiliate shop, from the search result providing server 10, through the position calculating unit 45 , And rearranges the search results when the user belongs to the distance.

In addition, the search result automatic sorting application 6 includes a reordering processing unit 44 for rearranging the search result advertisement data in a descending order of the total cumulative promotion cost, which is the sum of the cumulative promotion cost and the additional promotion cost, ; A control unit 46 for receiving the advertisement data classified in the search term inputted by the user and the accumulated promotion cost and judging whether or not the user is the object of the additional promotion fee preset by each advertiser and rearranging the exposure order of the advertisement data, .

In addition, the search result automatic sorting application 6 may include a personal information storing and managing unit for storing and managing personal information for each advertisement data provided from the search result providing server 10 so that the user can compare whether or not the user is an additional promotion target person The personal information manager 32 may be configured to include information such as an age, a residence, a sex, a contact on a telephone number, a number of calls or texts transmitted / received by each telephone number, SNS information, Delay information, blood flow information, and purchase product information, and the search result providing server 10 does not store any personal information at all.

However, according to the present invention, the search result automatic sorting application 6 can compare the personal information with the relationship index information desired by the advertiser to determine whether the user is an additional promotion target person, And the user does not leak personal information at all. In addition, the search result providing server 10 does not have to bear unnecessary risks that may occur when personal information is leaked, and the traffic can be significantly reduced since the reordering processing is not required.

According to the present invention, the cumulative promotion cost paid to the user by the payment of the advertiser is the advertisement reading cost (CPC, cost per click) determined by bidding for each advertisement data; It is a percentage of the additional promotional costs that advertisers pay when each product is sold.

In other words, the cumulative promotion cost is obtained by dividing and accumulating a part of the advertisement cost paid to the corresponding advertisement agency, which is performed by the advertiser in the state that the advertiser owns the search result providing server 10 when the user views the advertisement, It is a cost to generate a purchase signal and to pay a cumulative promotion cost to the user.

The cost for judging whether the user is browsed for each advertisement data and paying it is accumulated in each advertisement data because it is the cost for viewing the advertisement.

At this time, browsing promotion costs are accumulated in all the advertisement data having a category to which the advertisement data browsed by the user belongs. For example, when the advertisement data belonging to the household appliance category is the A advertisement data and the B and C advertisement data When the user browses only the A advertisement data, viewing promotion costs are accumulated in the A advertisement data, and the combined promotion cost is added to the A advertisement data, and only the combined promotion cost is accumulated in the B and C advertisement data.

On the other hand, since an advertiser can set a specific user to pay an additional promotion fee, a detail item can be set so that an additional promotion fee is paid only to a user corresponding to a certain relationship index.

To this end, the search result automatic sorting application 6 receives the relationship index information selected by the advertiser from the search result providing server 10 and determines whether the user corresponds to the relationship index selected by the advertiser, 42) to be able to judge whether or not the advertisement information can be determined.

On the other hand, the relationship index is an index between an advertiser and a user, a closeness index of the distance between the franchisee and the user of the advertiser, an intimacy index between the advertiser and the user, or information of the user's purchasable index to the advertiser's product.

The intimacy index is an index indicating whether or not the contact information is stored between the advertiser and the user, the number of calls, the number of text transmission / reception times, the number of visits to the SNS, The intimacy index is configured to be higher than that of a person who is stored on the third party's phone book.

7 is a block diagram illustrating a configuration of a search result providing server included in a search result automatic sorting system according to an embodiment of the present invention.

The search result providing server 10 included in the search result automatic sorting system according to the embodiment of the present invention includes a communication module for communicating with the user terminal 2 and the advertiser terminal 4, (50).

In addition, the search result providing server 10 includes therein a promotional cost accepting unit 52 for receiving advertisement data of the advertiser and additional promotion cost information; A promotional search result arranging unit 54 for arranging a part of the browsing cost of the corresponding advertisement data as a cumulative promotion so that the cumulative promotion cost is in the ascending order from the smallest to the largest; And a search result transmitting unit 56 for transmitting the ordered advertisement data to the user terminal 2 in a predetermined order.

The search result providing server 10 has a relationship index on the relationship index selected by each advertiser and a relationship index on the relation index to manage the additional promotion cost information to be transmitted to the user terminal 2 )Wow; A purchase information management unit (62) for receiving the product purchase signal from the user terminal (2) and notifying the promotion search result arrangement unit (54) to reset the cumulative promotion cost for the product; The user terminal 2 receives the search word from the user terminal 2, provides advertisement data corresponding to the search result, cumulative promotion cost information for each advertisement data, and additional promotion cost information for each advertisement data to the user terminal 2, 2 to receive a product purchase signal and reset the cumulative promotion cost of the product.

In addition, the search result providing server 10 further includes a search engine in which advertisement data is stored as search result data classified into keywords.

In addition, the search result providing server 10 includes information in which a user is judged to be an additional promotion fee paying person and the search results are rearranged from the search result automatic sorting application 6 mounted on the user terminal 2, And a reordering information receiving unit 60 for receiving the reordered advertisement data information and the relation index corresponding to the reordering.

The search result providing server 10 adds, in addition to the cumulative promotion cost, whether to settle only the cumulative promotion cost or not, according to whether the user is to be paid additional promotion fee when the goods purchase signal is received from the user terminal 2 And a promotional expense settlement processing unit 64 for determining whether or not to perform settlement and accounting for the cost with the advertiser.

FIG. 8 is a diagram illustrating a search result reordering state according to a user location through a search result automatic sorting system according to an embodiment of the present invention.

Referring to this, the advertiser can set the relation index so that the search result automatic sorting application 6 can perform the search result reordering according to the user position through the automatic search result sorting system according to an embodiment of the present invention.

For example, when the advertiser having the merchant A selects 'distance close' as the relationship index and sets a radius of 20 meters, the search result providing server 10 stores the 'A merchants' , The B merchant, and the C merchant ', transmits the search result to the user terminal 2, and transmits the relationship index information that can receive the additional promotion together.

In this case, the cumulative promotional expenses are B merchant, A merchant, and C merchant.

In this state, in the case of the C user, since it is located at a point outside the radius of 20 meters from the merchant A, the supplementary promotion fee provided by the merchant A does not become the object of payment and the search result is not provided by the search result providing server 10 B merchant, A merchant, and C merchant.

On the other hand, in the case of the B user, since it is located within a radius of 20 meters from the merchant A, the supplementary promotion fee provided by the merchant A becomes the target of payment, and the search result is the 'B merchant shop, , C merchants' order, and the additional promotion cost is added to the cumulative promotion cost of the merchant A and rearranged.

In this case, the search result sorting order outputted to the terminal 2 of the B user can be rearranged as "A merchant, B merchant, C merchant".

FIG. 9 is a diagram showing a state in which the purchase possibility for each user set in the automatic search result sorting system according to an embodiment of the present invention is converted into the number of sums.

Referring to this, it is possible to convert the purchasability per user set in the search result automatic sorting system according to the embodiment of the present invention into the number of sums, that is, to perform a further promotion to a user who is highly likely to purchase, There are also environmental differences such as individual differences and business type, so it is set by the advertiser.

In addition, the advertiser may sequentially set a plurality of purchasability information to perform additional promotion of different costs.

For example, the advertiser of the merchant A may set the relationship index 72 for the ownership of the vehicle, the relationship index 74 for the specific gender, and the relationship index 76 for the specific age to the search result providing server 10 A relation index class may be assigned a higher relation index than the specific sex and age, and a relationship index for a specific gender may be assigned a relation index class higher than a specific age.

In this case, the advertiser of the merchant A is ready to pay the user with the greatest additional promotion cost, and the search result application 6 judges whether the user owns the vehicle, , And also registers and manages information on whether or not the user owns the vehicle in the personal information.

The function and operation of the search result automatic sorting apparatus and system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 10 is a view showing a step-by-step reordering state through a search result automatic sorting system according to an embodiment of the present invention.

First, when the user inputs a specific keyword and requests a search, the advertiser needs to extract the specific advertisement data from the search result providing server 10 and register the information line so that the extracted advertisement data can be provided to the user.

That is, the search result providing server 10 receives merchandise information corresponding to the search result, merchant information, merchant location information, telephone number information, relationship index information set in the search result information, And receives and registers the additional promotion cost information.

In addition, the user can input information such as age, residence, sex, telephone number, telephone number, text transmission / reception count, SNS information and the number of visits, student information, delay information, , And stores the user information made up of the purchased product information so that it can be judged whether or not the relevant item is later compared with the relationship index.

In addition, the search result providing server 10 registers the relationship index, which is a condition index for providing the additional promotion cost to the user, in accordance with the setting of the advertiser, with respect to the search result information related to the advertiser from the advertiser terminal 4 .

In other words, the advertiser can set the advertisement data to be additionally promoted to the specific user while registering the advertisement data in the search result providing server 10, and the search result providing server 10 does not store the user's personal information at all, It is possible to make an additional promotion for the specific user desired.

In this state, the user operates the search result automatic sorting application 6 mounted on the user terminal 2 and inputs a specific search word.

Then, the search result automatic sorting application 6 transmits the search word to the search result providing server 10, wherein the search result automatic sorting application 6 further includes terminal identification information or application identification information, do.

In this state, the search result providing server 10 extracts search result information classified by the search term, extracts cumulative promotion cost information and relation index setting information for each search result, The closeness index of the distance between the users, the intimacy index between the advertiser and the user, or the purchasable index of the user to the advertiser's product.

The detailed description of the relationship index has been described above and will be omitted.

Then, the search result providing server 10 transmits the information to the search result automatic sorting application 6.

If the user is not a target for additional promotion, the search result information, for example, the advertisement data, is sorted and output in the ascending order of the cumulative promotion cost.

For example, as shown in FIG. 10, advertisement data will be sorted and output in the order of cumulative promotion cost of 125,000 won, 74,000 won, 56,000 won, 47,000 won, 32,000 won and 29,000 won.

In this case, if the advertiser of the 4th ranked advertisement data sets the additional promotion fee to pay the additional promotion fee to the user corresponding to the specific relationship index to pay 10,000 won, the search result automatic sorting application 6 loaded on the user terminal 2, And receives the corresponding information, and judges whether it corresponds to the relation index information for each search result.

To this end, the search result automatic sorting application 6 compares the personal information set therein and the relationship index information for each search result to determine whether the user belongs to the relationship index desired by the advertiser.

If the relationship index set in any one of the advertisement data is distance-closeness index, the search result automatic alignment application 6 calculates the distance between the position of the merchant and the position of the user to determine whether the user position belongs to the set range .

If the relationship index set in any one of the advertisement data is an intimacy index, the search result automatic sorting application 6 can determine whether or not the automatic sorting application 6 stores the mutual contact information between the advertiser and the user or the number of calls or text transmission / reception or SNS visit, Compare whether they match or not and judge whether or not there is a corresponding item.

If the relationship index set in any one of the advertisement data is the purchasable index, the personal information stored in the search result automatic sort application 6 and the information received from the merchant (the purchase history of the category to which the advertiser's sales product belongs Whether or not a purchase cycle for a past purchase item has arrived, or whether an advertiser's sales item is a product included in a user's interest field, a specific gender, or a specific age range) do.

If the user corresponds to the relationship index of the advertiser and is the target of additional promotion, the search result automatic sorting application 6 rearranges the search result information in the order of the last accumulated promotion cost reflecting the additional promotion cost.

That is, in the order of the cumulative promotional expenses of 125,000 won, 74,000 won, 56,000 won, 47,000 won, 32,000 won and 29,000 won, the advertisement data arranged in the above four order is further added 10,000 won, which is the additional promotion cost, Won, 74,000 won, 56,000 won, 57,000 won, 32,000 won and 29,000 won, which will be rearranged to 125,000 won, 74,000 won, 57,000 won, 56,000 won, 32,000 won and 29,000 won, respectively.

At this time, the additional promotion cost is paid only when an actual purchase signal for the corresponding advertisement data is generated.

On the other hand, when the search result providing server 10 receives a purchase signal from a user terminal 2, it resets (0) the cumulative final cumulative motion cost accumulated for the commodity of the corresponding advertisement data.

That is, when the user purchases the product of the corresponding advertisement data with the accumulated promotion cost of 56,000 won, the cost of 56,000 won is provided as the promotion cost, and at the same time, the cumulative promotion cost of the corresponding advertisement data is reset to 0 yen.

At this time, if it is assumed that the advertisement data ranging from the first rank to the 10th rank are products belonging to the same category, and the combined promotion cost is accumulated 20,000 won, the moment the user purchases the product and receives the 56,000 won, 20,000 won should be subtracted collectively from the notation of all advertisement data.

Accordingly, the cumulative promotional expenses from the first rank to the sixth rank are rearranged to be 105,000 won, 54,000 won, 37,000 won, 12,000 won, 9,000 won and 8,000 won, respectively.

Meanwhile, if the user clicks any one of the advertisement data provided as a search result, the search result providing server 10 accumulates preview promotion costs set in advance for the corresponding advertisement data, Accumulate federated promotion costs for ad data across all categories.

On the other hand, as described above, when the product of the advertisement data is a product that can be purchased offline, the search result providing server 10 issues a mobile gift certificate and, at the time of payment for the gift certificate, (0) accumulated cumulative paymotion cost accumulated for the mobile station.

When the purchase signal of the user terminal 2 is generated, it is determined whether or not the search result automatic sort application 6 mounted on the user terminal 2 is the object of additional promotion fee payment, To the search result providing server (10).

Meanwhile, the search result automatic sorting apparatus and system and method thereof according to the embodiment of the present invention are not limited to the above-described embodiments, but various changes can be made without departing from the technical gist thereof.

2: user terminal, 4: automatic search result application,
6: Advertiser terminal, 10: Search result providing server.

Claims (45)

A search word input unit 34 for inputting a search word to be transmitted to the search result providing server 10;
A search result receiving unit 36 receiving the advertisement data and the cumulative promotion cost information classified and extracted as the search word from the search result providing server 10;
An additional promotion information receiving unit for receiving additional promotion cost information set to provide additional promotion to the advertisement data matched to the search word from the search result providing server 10 and selection information of the relationship index to which the additional promotion is applied 40);
A reordering promotion information management unit 38 for managing information on the relationship index to which the additional promotion is applied;
A reordering operation unit (42) for determining whether the user is an additional promotion target of the specific advertisement data, and adding the additional promotion cost to the cumulative promotion cost if the user is the additional promotion target for the specific advertisement data;
A re-arrangement processing unit (44) for re-arranging advertisement data as a search result in a descending order of the total cumulative promotion cost of the cumulative promotion cost plus the additional promotion cost;
A control unit 46 for receiving the advertisement data classified in the search term inputted by the user and the accumulated promotion cost and judging whether or not the user is the object of the additional promotion fee preset by each advertiser and rearranging the exposure order of the advertisement data, Wherein the search result automatic sorting apparatus comprises: The method according to claim 1,
And a personal information manager (32) for storing and managing the personal information so that the user can compare whether or not the user is an additional promotion target for each advertisement data provided from the search result providing server (10) Automatic alignment device. The method according to claim 1,
The cumulative promotion cost includes an advertisement viewing cost (CPC, cost per click) determined by bidding for each advertisement data; Wherein the advertiser is a cost that is accumulated by subtracting a certain percentage of the additional promotion cost paid by the advertiser when the product of each advertisement data is sold. The method of claim 3,
Wherein the cumulative promotion cost includes a viewing promotion fee accumulated for only the corresponding advertisement data when the specific advertisement data is browsed and a combined promotion cost accumulated in all the advertisement data in the product category to which the targeted advertisement data belongs, Automatic alignment device. The method according to claim 1,
An additional promotion information receiving unit (40) for receiving the relationship index information selected by the advertiser from the search result providing server (10) and managing the reordering operation unit (42) to determine whether the user corresponds to the relationship index selected by the advertiser, Wherein the search result automatic alignment apparatus further comprises: The method according to claim 1,
When the relation index calculated by the reordering operation unit 42 is a user located within a predetermined radius from the specific position coordinates, the position calculating unit 45 is further provided for calculating the distance between the specific position coordinates and the user position in cooperation with the GPS module Wherein the search result automatic sorting apparatus comprises: 3. The method of claim 2,
The personal information management unit 32 stores personal information such as age, residence, sex, telephone number, telephone number, text transmission / reception number, SNS information, number of visits, school information, delay information, Information is stored in the search result storage unit. 6. The method of claim 5,
Wherein the relationship index is an index between an advertiser and a user and is an index of closeness between an advertiser's franchisee and a user, an intimacy index between the advertiser and a user, or information of a user's purchasable index to an advertiser's product. Alignment device. 9. The method of claim 8,
The intimacy index is an index indicating whether or not to store the contact information between the advertiser and the user, whether to store the telephone number, the number of calls or text transmissions or receptions, the number of visits to the SNS, And the intimacy index is higher than that stored in the third party's phone book stored in the user phone book. An advertiser terminal 4 for transmitting advertisement data, CPC (cost per click information) information, additional promotion cost information, and selection information of relation index to which the additional promotion is applied to the search result providing server 10;
A specific search word is input to the search result providing server 10 and transmitted, and the search result is displayed on the screen together with the ranking information, the promotion cost information accumulated for each search result, And receives the additional promotion cost information for the purchase of the advertisement data corresponding to the search result and the selection information of the relationship index to which the additional promotion is applied, determines whether the user is the object of the additional promotion fee payment, A user terminal 2 in which a search result automatic sorting application 6 rearranges search results with the applied final cumulative promotion cost;
The advertiser terminal 4 receives and registers the advertisement data, the CPC (cost per click) information, the additional promotion cost information, and the relation index to which the additional promotion is applied, from the user terminal 2, Extracts advertisement data as search results matched with the search words, accumulates promotion promotion cost information for each advertisement data, selection information of additional promotion cost information and relation index to which the additional promotion is applied, And a search result providing server (10) for updating the cumulative promotion cost and updating the advertisement data order number according to purchase selection of the user. 11. The method of claim 10,
The search result automatic sorting application (6) arranges the advertisement data received from the search result providing server (10) in a descending order of the cumulative promotion cost to which the additional promotion cost is applied and outputs the sorted result. system. 11. The method of claim 10,
Wherein the cumulative promotion cost information is exposed to each advertisement data so that the user can recognize the cumulative promotion cost information. 11. The method of claim 10,
The cumulative promotion cost includes a browsing promotion cost accumulated only for the corresponding advertisement data when browsing the corresponding advertisement data;
And a combined promotion cost that is commonly accumulated in all the advertisement data classified into the category to which the corresponding advertisement data to be browsed belongs. 11. The method of claim 10,
The reordering information of the advertisement data according to the final cumulative promotion cost is displayed only on the corresponding user terminal 2 by the search result automatic sort application 6 and the additional promotion cost is not applied to the user terminal 2 of the third party And advertisement data arranged in order of cumulative promotion cost is outputted. 11. The method of claim 10,
The relationship index is an index between an advertiser and a user. The relationship index is an index of closeness between an advertiser's franchisee and a user, an intimacy index between the advertiser and a user, or a buyable index of a user for a product of an advertiser. system. 11. The method of claim 10,
Wherein the relationship index is an index set by the advertiser in the search result providing server (10). 11. The method of claim 10,
Wherein the relation index is configured such that the search result providing server (10) transmits all relation index types to the user terminal (2) side, and the user selects a relation index. 11. The method of claim 10,
Wherein the search result providing server (10) monitors whether or not to purchase the additional promotion cost so that the final accumulated promotion cost is paid at the time of purchasing the product at a cost paid when the product is purchased. 11. The method of claim 10,
Wherein the search result providing server (10) is designed such that the final accumulated promotion cost is reflected in the settlement amount at the time of inputting the 'settlement button' in the online settlement window of the electronic commerce. 11. The method of claim 10,
The search result providing server 10 is designed to reset the final accumulated promotion cost at the time of completion of settlement through an actual settlement means (a card, an account settlement, or a point settlement) in an online settlement window of an electronic commerce transaction. Automatic alignment system. 11. The method of claim 10,
Wherein the search result providing server (10) is designed such that a final cumulative promotion cost is reset at the time of purchasing a mobile coupon which is a usage right when a merchandise selling company is an offline merchant. 11. The method of claim 10,
Wherein the user terminal (2) further includes a personal information managing unit (22) that can determine whether the user terminal (2) is an object of additional promotion payment based on a relationship index selected by the advertiser. 14. The method of claim 13,
Wherein the viewing promotion cost and the federated promotion cost are paid by a certain amount of a cost per click (CPC) to be paid by the advertiser. 16. The method of claim 15,
Wherein the proximity index is an index indicating how far the position of the user relative to the franchisee is, and the index is lowered in the order of distance to distance. 16. The method of claim 15,
Wherein the intimacy index is indexed as to whether or not the contact information is stored between the advertiser and the user, or the number of calls, the number of text transmission / reception, the number of visits to the SNS, 16. The method of claim 15,
The purchasable index indicates whether the purchase history for the category to which the advertiser's sales item belongs or whether the purchase period for the past purchase item has arrived or whether the sales item of the advertiser is a commodity included in the user's interest field, Sex, or a specific age is indexed. 11. The method of claim 10,
The search result providing server (10)
A promotional cost accepting unit 52 receiving the advertisement data of the advertiser and the additional promotion cost information;
A promotional search result arranging unit 54 for arranging a part of the browsing cost of the corresponding advertisement data as a cumulative promotion so that the cumulative promotion cost is in the ascending order from the smallest to the largest;
A search result transmitting unit (56) for transmitting the sorted advertisement data to the user terminal (2) in a predetermined order;
A relationship index on the relationship index selected by each advertiser, and a relationship index on the relationship index to manage additional promotion cost information to be transmitted to the user terminal 2;
A purchase information management unit (62) for receiving the product purchase signal from the user terminal (2) and notifying the promotion search result arrangement unit (54) to reset the cumulative promotion cost for the product;
The user terminal 2 receives the search word from the user terminal 2, provides advertisement data corresponding to the search result, cumulative promotion cost information for each advertisement data, and additional promotion cost information for each advertisement data to the user terminal 2, And a control unit (66) for receiving the product purchase signal from the product selection unit (2) and controlling the cumulative promotion cost of the product to be reset. 11. The method of claim 10,
The search result providing server (10)
And a search engine for storing advertisement data as search result data classified by keywords. 11. The method of claim 10,
The search result providing server (10)
It is judged from the search result automatic sorting application 6 mounted on the user terminal 2 that the user is judged to be a person to be paid additional promotion expenses and the information obtained by rearranging the search results, the reordered advertisement data information, And a reordering information receiving unit (60) for receiving the reordering information. 11. The method of claim 10,
The search result providing server (10)
It is determined whether only the cumulative promotion cost or the additional promotion cost is to be summed and settled according to whether or not the person is to be paid for the additional promotion fee when the goods purchase signal is given from the user terminal 2 and the cost is settled with the advertiser And a promotional expense settlement processing unit (64). a) receiving a specific search word from the search result automatic sort application (6) installed in the user terminal (2);
b) transmitting the search result to the search result providing server 10 by the automatic sorting application 6;
c) extracting search result information classified by the search word providing server 10 and extracting cumulative promotion cost information and relation index setting information for each search result;
d) transmitting the search result providing server (10) to the search result automatic sorting application (6);
e) receiving the information from the search result automatic sorting application (6) and determining whether it corresponds to the relation index information for each search result;
f) arranging the search result information in the order of the last accumulated promotion cost reflecting the additional promotion cost, and outputting the result information to the screen when the user is the corresponding person for the relationship index information How to automatically sort search results by. 32. The method of claim 31,
Prior to step a)
The search result providing server 10 transmits to the advertiser terminal 4 the merchandise information corresponding to the search result, the merchant information, the merchant location information, the telephone number information, the relationship index information set in the search result information, And further receiving the additional promotion cost information and registering the additional promotion cost information. 32. The method of claim 31,
Prior to step a)
The search result automatic sorting application 6 may be configured to provide the automatic sorting application 6 with information such as age, residence, sex, telephone number, telephone number, text transmission / reception count, SNS information and number of visits, Wherein the user information is stored and compared with the relational index, thereby determining whether or not the search result is relevant. 32. The method of claim 31,
Prior to step a)
The search result providing server 10 registers the relationship index, which is a condition index for providing the additional promotion cost to the user, to the search result information related to the corresponding advertiser from the advertiser terminal 4 according to the setting of the advertiser Wherein the search result includes a plurality of search results. 32. The method of claim 31,
Wherein the search result automatic sorting application (6) further comprises terminal identification information or application identification information, and the step (b) further comprises transmitting the search result automatic sorting application (6). 32. The method of claim 31,
Wherein the relationship index in the step c) is a closeness index, an intimacy index between the advertiser and the user, or a purchasable index of the user for the advertiser's product, in the distance between the franchisee and the user of the advertiser. 32. The method of claim 31,
The process (e)
Wherein the search result automatic matching application (6) compares the personal information set in the search result and the relationship index information for each search result to determine whether the user is a user belonging to the relationship index desired by the advertiser How to sort the results automatically. 32. The method of claim 31,
The process (e)
If the relationship index set in any one of the advertisement data is distance-closeness exponent, the search result automatic alignment application 6 calculates the separation distance between the position of the merchant and the position of the user to determine whether the user position belongs to the set range The method of claim 1, further comprising: 32. The method of claim 31,
The process (e)
If the relationship index set in any one of the advertisement data is an intimacy index, the search result automatic sorting application 6 can determine whether or not the automatic sorting application 6 stores the mutual contact information between the advertiser and the user or the number of calls or text transmission / reception or SNS visit, And determining whether there is a corresponding item in the search result list. 32. The method of claim 31,
The process (e)
If the relationship index set in any one of the advertisement data is the purchasable index, the personal information stored in the search result automatic sort application 6 and the information received from the merchant (the purchase history of the category to which the advertiser's sales product belongs Whether or not a purchase cycle for a past purchase item has arrived, or whether an advertiser's sales item is a product included in a user's interest field, a specific gender, or a specific age range) The method of claim 1, further comprising: 32. The method of claim 31,
In the steps a) to f)
When the user clicks on one of the advertisement data provided as the search result, the search result providing server 10 accumulates preview promotion costs set in advance for only the corresponding advertisement data, and adds the advertisement promotion data to the advertisement data of the category- And accumulating the combined promotion cost for the search result. 32. The method of claim 31,
In the step f)
Wherein the additional promotion cost is paid only when an actual purchase signal for the corresponding advertisement data is generated. 32. The method of claim 31,
Next to step f) above,
And a step of resetting (0) the cumulative accumulated cum motion fee accumulated for the commodity of the corresponding advertisement data when the search result providing server 10 receives the purchase signal from any one of the user terminals 2 A feature to automatically sort search results. 44. The method of claim 43,
When the product of the advertisement data is a product that can be purchased offline, the search result providing server 10 issues a mobile gift certificate, and at the time of payment for the gift certificate, And the motion cost is reset (0). 44. The method of claim 43,
When the purchase signal of the user terminal 2 is generated, whether or not the search result automatic sort application 6 mounted on the user terminal 2 is an object of additional promotion fee payment and information about which relation index corresponds And transmitting the search results to the search result providing server (10).

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