KR20170021264A - The method and program for continual advertisement by friends in online service - Google Patents

Abstract

The present invention relates to a continuous advertisement method using online friend relationship, and to a program for performing the same. A continuous advertisement method using online friend relationship according to an embodiment of the present invention comprises: an advertisement registering step (S100) for registering an advertisement by receiving a request for posting an advertisement from an advertiser; a first advertisement transmitting step (S200) of transmitting the advertisement to an n^(th) step friend (n is a positive integer), and simultaneously authorizing a right of recommending the advertisement; an advertisement recommendation receiving step (S300) of receiving a request for advertisement recommendation with respect to an (n+1)^(th) step friend who is a friend with the n^(th) step friend from the n^(th) step friend; and a second advertisement transmitting step (S400) of transmitting the advertisement to the (n+1)^(th) step friend, and simultaneously authorizing a right of recommending the advertisement. According to the present invention, an advertisement can be continuously propagated by using friends of friends, so a range in which an advertisement can be transferred can be widened.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a continuous advertising method using an online friend relationship,

The present invention relates to a continuous advertising method using an online friend relationship and a program for executing the same, and more particularly, to an advertising method in which an advertiser prefers an advertisement to a friend of his or her friend, And more particularly to a method and a program for continuously propagating an advertisement through the Internet.

In general, the advertisement on the online including the mobile communication network includes a banner advertisement, an advertisement using a message type character, and the like. Banner advertising is a graphical image that is promoted by attaching the name or content of a specific website to one side of a specific website. Banner advertising is a type of ad that is primarily exposed to desktop users when a desktop user uses the desktop for work or work. In addition, a text advertisement in a message format is provided to an unspecified number of users using a portable terminal including a smart phone. In addition, a text advertisement in a message format can be confirmed by a plurality of users of the portable terminal without being limited to the place or time. Therefore, the text advertisement has a higher frequency of exposure than the banner advertisement and has a merit that the advertisement effect is larger. Currently, various advertisement technologies using a portable terminal are introduced to increase the frequency of advertisement exposure and improve the advertisement effect.

Recently, many advertisement systems and methods using a social network system are emerging. Korean Patent Laid-Open No. 10-2012-0088250, "Advertising System Using Social Networks" The prior art includes a social network management server for receiving and storing advertisement contents from an advertisement provider and transmitting the advertisement contents to a person to be advertised. The social network management server includes a group of one advertisement group members And the social network management server transmits the advertisement contents to the terminals of the other advertisement group members connected to the social network of each of the advertisement group members having received the advertisement contents.

However, the advertising method using the human relationship such as the social network, which has appeared so far, can be advertised only to users belonging to a specific group, and thus there is a problem that the propagation effect of the advertisement is poor. Also, there was a problem that it was not possible to give motivation to spread the advertisement to the other party who confirmed the advertisement.

And the advertisement is transmitted from the advertiser to the friend across the nth bridge by gradually propagating the advertisement to the friend of the friend after the advertisement is propagated to the friend of the friend by simply registering the advertisement on the server by the individual, A continuous advertisement method using an online friend relationship, and a program for executing the advertisement method.

According to an embodiment of the present invention, there is provided a continuous advertisement method using an online-friend relationship, comprising: an advertisement registration step of registering an advertisement by receiving an advertisement display request of an advertiser; A first advertisement transmission step of transmitting the advertisement to an n-th stage friend (n is a positive integer) and granting authority to recommend an advertisement; An advertisement recommendation receiving step of receiving an advertisement recommendation request from the n-th stage friend for the n-th stage friend and the (n + 1) -th stage friend; And a second advertisement transmission step of transmitting the advertisement to the (n + 1) -th stage friend and granting the authority to recommend the advertisement.

The first advertisement transmission step may include a method in which when the friend of the n-th stage directly becomes a friend with the advertiser, the advertisement is displayed on the interface of the terminal by transmitting the advertisement to the friend of the n-th stage when the advertiser registers the advertisement, A step of sending an advertisement introduction request to a friend of the first stage level and transmitting the advertisement to the friend of the n-th stage, a method of recommending the advertisement to the friend of the (n-1) Lt; / RTI >

When the advertisement is transmitted to the (n + 1) -th friend, the reward is provided to the friend of the (n + 1) -th stage, and when the friend of the And a reward providing step.

Also, the reward provision for the (n + 1) -th stage friend in the step of providing the reward may be provided when the request for adding the friend is added to the advertiser from the (n + 1) -th stage friend.

The reward providing step may include providing a reward when the nth step friend accepts the reward providing condition set by the advertiser or when the advertiser approves the reward providing condition proposed by the friend of the nth step .

The advertisement recommendation receiving step may include transmitting the charge balance information to the advertiser after receiving the advertisement recommendation request from the friend of the n-th stage; And determining whether to transmit the advertisement to the (n + 1) -th stage friend by receiving the advertisement recommendation approval / disapproval information from the advertiser.

The advertisement recommendation receiving step may further include transmitting the charge balance information to the advertiser, and receiving a request for charging the advertiser when the charge balance is insufficient to perform settlement of a specific amount.

The method may further include canceling registration of the advertisement when the charge balance of the advertiser is exhausted.

The advertisement recommendation receiving step may include transmitting the advertisement link in a text message when the (n + 1) -th stage friend is not a service subscriber.

The advertisement recommendation receiving step may further include providing the service subscription page to the (n + 1) -th stage friend when the (n + 1) -step friend accesses the advertisement link and watches the advertisement have.

Transmitting the information of the friend of the n-th stage that received the advertisement to the advertiser; And receiving a first-stage friend addition request for the particular n-th stage friend selected from the advertiser.

The continuous advertisement program using the online friendship relation according to another embodiment of the present invention executes the continuous advertisement method using the above-mentioned online friendship in combination with the server which is hardware, and is stored in the medium.

According to the present invention as described above, the following various effects are obtained.

First, through the present invention, it is possible to provide a condition for freely allowing advertisers who subscribe to a specific online service to freely advertise.

Second, since the present invention can continuously propagate advertisements using friends of friends, it is possible to maximize the range in which advertisements can be delivered.

Thirdly, since the friend of the n-th stage recommends the advertisement to the friend of the (n + 1) -th stage, the reward is provided to motivate the recommendation of the advertisement, so that advertisement propagation by the recommendation of the advertisement can be smoothly performed.

Fourth, since the (n + 1) -step friends who have received and confirmed the advertisement can induce the friend to make a friend with the advertiser in order to receive the reward, the friend of the (n + 1) The range of propagation of the advertisement is widened, and the effect that the propagation speed of the advertisement can be accelerated can be provided.

Fifth, the service provider may provide the service with no cost by providing the reward to the person who recommends the advertisement or watches the advertisement by the amount charged by the advertiser, and when the reward is provided, It is effective to make profit by the method.

Sixth, the advertisement link can be transmitted to a friend who is not subscribed to the service by a text message, thereby broadening the range of advertisement propagation. In addition, the service subscriber can provide a service subscription page after confirming the advertisement and increase the service subscriber who can propagate the advertisement. In addition, there is an effect that it is possible to induce a service subscription by providing a reward only when a subscriber joins a service.

1 is a flowchart of a continuous advertisement method using an online-friend relationship.
FIG. 2 is a flowchart illustrating an information delivery relationship between a server, an advertiser, a n-th stage friend, and an (n + 1) -th stage friend in a continuous advertisement method using an online friend relationship.
3 is an exemplary diagram showing an interface on the terminal of the first stage friend of the advertiser.
FIG. 4 is a connection diagram between a terminal and a server of a continuous advertisement system using an online-friend relationship.
5 is an exemplary diagram showing advertisement propagation from an advertiser as a starting point to an (n + 1) -th stage buddy.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. The terms " comprises "and / or" comprising "used in the specification do not exclude the presence or addition of one or more other elements in addition to the stated element.

In the present specification, the n-th stage friend 300 corresponds to a friend across the n-th leg from the advertiser 200 displaying the advertisement. For example, a person having a friend relationship with the advertiser 200 on the online advertisement service corresponds to the first-level friend in the online advertisement service. Also, the person who has a friend relationship with the friend of the first stage corresponds to the friend of the second stage. The third-stage friend corresponds to a friend of the second-stage friend, and corresponds to a friend who is three feet away from the advertiser 200.

The terminal 300 of the n-th stage friend may be referred to as an n-th stage friend 300, a terminal of the (n + 1) ) Is referred to as an (n + 1) -th stage friend 400 for convenience.

1 is a flowchart of a continuous advertisement method using an online-friend relationship. FIG. 2 is a flowchart illustrating an information delivery relationship between a server, an advertiser, a n-th stage friend, and an (n + 1) -th stage friend in a continuous advertisement method using an online friend relationship. 3 is an exemplary diagram showing an interface on the terminal of the first stage friend of the advertiser. FIG. 4 is a connection diagram between a terminal and a server of a continuous advertisement system using an online-friend relationship. 5 is an exemplary diagram showing advertisement propagation from an advertiser as a starting point to an (n + 1) -th stage friend.

1 to 5 show the server 100, the terminal 200 of the advertiser, the terminal 300 of the n-th stage friend, and the terminal 400 of the (n + 1) -th stage friend.

Hereinafter, a continuous advertisement method using online friendships according to embodiments of the present invention and a program for executing the same will be described with reference to the drawings.

1 is a flowchart of a continuous advertisement method using an online-friend relationship. FIG. 2 is a flowchart illustrating an information delivery relationship between the server 100, the advertiser 200, the n-th stage friend 300, and the (n + 1) -th stage friend 400 in the continuous advertisement method using an online-friend relationship.

Referring to FIGS. 1 and 2, a continuous advertisement method using an online friendship relationship according to an embodiment of the present invention includes: an advertisement registration step (S100) of receiving an advertisement request of an advertiser 200 and registering an advertisement; A first advertisement transmission step (S200) of transmitting the advertisement to the n-th stage friend (300) (n is a positive integer) and granting authority to recommend the advertisement; An advertisement recommendation receiving step (S300) of receiving an advertisement recommendation request from the n-th stage friend (300) for the n-th stage friend (300) and the friend (n + 1) And a second advertisement transmission step (S400) of transmitting the advertisement to the (n + 1) -th stage friend (400) (n is a positive integer) and granting an advertisement recommendation authority. A continuous advertisement method using an online-friend relationship according to an embodiment of the present invention will be described in order.

The server 100 receives the advertisement presentation request of the advertiser 200 and registers the advertisement (S100; an advertisement registration step). The server 100 receives an advertisement to be displayed by the advertiser 200 via wired or wireless communication, and stores and registers the advertisement in the server 100. For example, when the advertiser 200 executes the online advertisement service application installed in the terminal 200 of the advertiser for advertisement, and transmits an advertisement presentation request to the server 100, The terminal 200 can provide an advertisement display interface. The server 100 may register the advertiser 200 as an advertisement to which advertisement information inputted or attached using the interface is transmitted.

The n-th stage friend 300 transmits the advertisement to the friend 300 (n is a positive integer) and grants the authority to recommend the advertisement (S200; first advertisement transmission step). That is, the server 100 transmits the advertisement displayed by the advertiser 200 to the n-th stage friend 300, and the server 100 transmits the advertisement to the n-th stage friend 300, (N + 1) -th level friend 400, which is a friend of the (n + 1) -th level.

First, the advertisement starts to be transmitted when n is 1. The advertiser 200 may send an advertisement to a first-stage buddy. As shown in FIG. 3 (a), the server 100 may display an advertisement of the advertiser 200 on the interface of the advertisement service application of the first-stage friend. For example, advertisements may be delivered by displaying advertisements of advertisers 200 together on the buddy list of the first-stage buddies. However, the method in which the server 100 automatically delivers an advertisement to a friend of a first stage, which is a friend of the advertiser 200, is not limited to this, (For example, an advertisement list) for collecting together advertisements displayed by friends in the application as shown in FIG. 3 (b), and a method of providing a pop- And a method of arranging and providing advertisements of friends of friends of the first stage friends including the advertisement of the advertiser 200 when the first stage friend selects the tab.

Also, after the advertiser 200 registers an advertisement on the server 100, the advertiser 200 may select a first-step friend to transmit and then transmit the advertisement. That is, after the advertisement is displayed, the server 100 provides an interface for selecting an opposite party to which the advertisement is to be transmitted on the advertiser's terminal 200, and the server 100 provides the advertisement And may transmit the advertisement.

Then, the server 100 authorizes the first stage friend who confirmed the advertisement displayed by the advertiser 200 to recommend the advertisement.

The server 100 receives an advertisement recommendation request from the first-stage friend for the friend of the n-th stage and the second-stage friend of the friend who is a friend relationship (S300; For example, the server 100 may provide an interface for selecting a friend to recommend an advertisement of the advertiser 200 to the first-stage friend, and may transmit advertisement recommendation information of the first- Or via wired communication.

In step S400, the server 100 transmits the advertisement to the friend of the second stage who requested the advertisement recommendation in the first step, and authorizes the recommendation of the advertisement to the friend in the second stage in step S400.

The process of S200 to S400 is repeated to continuously apply all the positive integers n.

The advertisement is transmitted to the n-th stage buddy 300 (n is a positive integer) and at the same time the advertisement recommendation authority is granted (S200). The server 100 may transmit the advertisement to the friend 300 of the n-th stage.

The server 100 transmits the advertisement to the n-th stage friend 300 according to the advertisement introduction request of the (n-1) -th stage friend of the advertiser 200 in various ways in which the server 100 transmits the advertisement to the friend The transmission method can be applied. For example, the server 100 may transmit the (n-1) -step friend information to the advertiser 200 confirming the advertisement of the advertiser 200, Step 1 The advertisement introduction request message requesting the friend to introduce the advertisement to the friend (300) of the n-th stage can be transmitted. In addition, for example, the server 100 may provide a setting for receiving an advertisement introduction request pop-up after confirming the advertisement at the time of advertisement, and the advertiser 200 sets an advertisement introduction request pop- If the (n-1) -th friend confirms the advertisement, the advertisement introduction request pop-up may be provided. The friend of the n-1 st stage can confirm the pop-up and select the friend m of the n-th stage to allow the server 100 to transmit the advertisement to the friend m of the n-th stage.

Also, a method of transmitting the advertisement by recommendation of the friend of the (n-1) -th stage may be applied. The server 100 may transmit the advertisement to the friend (300) of the n-th stage by checking the advertisement of the friend of the n-1-th stage and selecting the friend (300) of the n-th stage to recommend the advertisement .

When the n-th stage friend 300 becomes a direct friend with the advertiser 200, the n-th friend 300 at the time of registering the advertisement of the advertiser 200 becomes a first-stage friend, The advertisement is displayed on the interface of the application installed in the terminal of the friend (300) of the n-th stage. For example, when the n-th step friend 300 adds a friend after watching another advertisement of the advertiser 200, the advertiser 200 adds the friend to the friend list of the n-th step friend 300 So that advertisements to be displayed after the advertiser 200 can be confirmed through the interface of the application.

The advertisement recommendation request is received from the n-th stage friend 300 from the n-th stage friend 300 and from the n-th stage friend 400, which is a friend relationship, at step S300. That is, the server 100 may receive a request for recommending an advertisement from the n-th stage buddy 300 to the (n + 1) -th stage buddy 400.

Then, the server 100 transmits the advertisement to the (n + 1) -th stage friend 400 (n is a positive integer) according to the advertisement recommendation request of the n-th stage friend 300, and the advertisement recommendation authority for the n + 2 level friend can be given (S400).

When the advertisement is transmitted to the (n + 1) -step friend 400, the reward is provided to the friend (300) of the n-th stage, and when the friend (400) And a reward providing step of providing the reward to the +1 stage buddy 400. [ The rewards can be various types of monetary benefits or non monetary benefits. For example, a merchant may offer financial benefits such as cyber money that can be used as cash. The reward may be provided to the friend of the n-th stage or the friend of the n-th stage while being subtracted from the amount of money charged on the account of the advertiser 200. [ When the n-th stage friend 300 requests an advertisement recommendation from the (n + 1) friend and the advertisement is transmitted to the (n + 1) -th stage friend 400, the reward may be provided in return for the advertisement recommendation. In addition, when the (n + 1) -th stage friend 400 receives and watches the advertisement, the server 100 may provide the reward to the (n + 1) have. If the advertisement of the n-th level friend (400) is blocked, advertisement transmission is not performed to the (n + 1) -th level friend (400) The reward may not be provided to the first stage friend 400.

Also, the reward provision for the (n + 1) -th stage friend 400 in the reward providing step is performed by providing a reward when receiving a request to add the friend from the advertiser 200 from the (n + 1) . If the (n + 1) -th stage friend 400 registers the advertiser 200 as a friend, the friend notifies the advertiser 200 of the (n + 1) Since it is the friend of the first stage, the advertisement can be delivered directly. If the (n + 1) -th stage friend 400 is a friend of the first stage, an advertisement is displayed on the interface of the application such as a friend list, and the advertisement can be delivered immediately. Also, the speed at which the advertisement registered by the advertiser 200 is propagated to another person may be faster. Therefore, the server 100 adds a condition for receiving a request to add a friend to the advertiser 200 from the (n + 1) -th stage friend 400 so that only when the friend 100 receives the friend request for the advertiser 200 And may provide the reward to the (n + 1) -th stage friend 400

Further, the reward providing step may include providing a reward at a n-th stage friend or accepting a reward offer condition proposed by the friend of the n-th stage, when the advertiser approves the reward providing condition set by the advertiser . The reward providing condition may mean a reward amount or a size corresponding to the number of persons of the (n + 1) -th stage friend to propagate the advertisement. For example, an advertiser may set a reward provision condition that provides a predetermined reward on condition that an advertisement is propagated to a specific person. The n-th stage friend who received the advertisement from the n-1th stage friend can accept the reward providing condition set by the advertiser. The n-th stage friend can receive a predetermined reward when he / she achieves the propagation of the advertisement to a specific person, and can return the reward if the advertisement is not propagated to the target person within a predetermined period after receiving the reward. In addition, the friend of the n-th stage receiving the advertisement can present the number of the person to propagate the advertisement to the advertiser and the amount of the reward corresponding thereto, and when the advertiser approves the condition of providing the reward suggested by the friend of the n-th stage, Can be provided. As a result, the advertiser can obtain advertisement propagation for a large number of people at a time, thereby enhancing the advertisement effect.

The advertisement recommendation receiving step may further include transmitting the charge balance information to the advertiser 200 after receiving the advertisement recommendation request from the friend (300) of the n-th step. That is, the server 100 transmits the charge balance information to the advertiser 200 through wired or wireless communication so that the advertiser 200 can confirm the charge balance information and continue advertisement transmission .

Also, the method may further include receiving advertisement recommendation approval information from the advertiser 200 (S320), and determining whether to transmit the advertisement to the (n + 1) -th stage friend 400. [ First, the advertiser 200 receives an advertisement recommendation approval request for the (n + 1) -th stage friend 400 of the n-th stage friend 300 from the server 100 (S310) May decide whether to allow transmission of the advertisement. The advertiser 200 can determine whether to approve the advertisement transmission based on the account balance information of the account or the information whether the friend of the (n + 1) -th stage friend 400 is the friend to which the advertisement is transmitted. Thereafter, the server 100 receives the advertisement recommendation approval information from the terminal of the advertiser 200 by wireless or wired communication (S320), and based on the advertisement recommendation approval information, It is possible to determine whether the advertisement is transmitted or not. Accordingly, advertisement transmission can be performed considering the balance status of the advertiser 200. In addition, it is possible to prevent the advertisement from being duplicated to the already delivered person, thereby saving the charge amount.

In addition, the step of receiving the advertisement recommendation may further include a step of receiving a charging request of the advertiser 200 and performing a payment of a specific amount when the charging balance is insufficient after transmitting the charging balance information to the advertiser 200 can do. That is, if the advertiser 200 wishes to proceed with advertisement transmission in a state where the remaining charge is insufficient, the advertiser 200 can transmit a charging request to the server 100, and the advertiser 200 can proceed to settle the amount that the advertiser 200 wants to charge. The payment may be applied to various payment methods available in the terminal 200 of the advertiser. For example, if the terminal is a mobile device, the advertiser 200 may request a charge through an interface of the application provided to the mobile device, and may select a payment means for charging the mobile device. The server 100 proceeds with the payment at the request of the device and can add the charged amount to the account of the advertiser.

In addition, the method may further include the step of canceling registration of the advertisement when the charge balance of the advertiser 200 is exhausted. The advertiser 200 can obtain the effect that the advertisement is automatically delivered to the persons who are friends with the user by registering and registering the advertisement. Accordingly, the operator of the server 100 may charge a fee for each advertisement period of the advertisement of the advertiser 200. Therefore, every time a specific period elapses, a certain amount of money is deducted from the charge balance for the advertisement, and when the charge balance is insufficient, the charge is no longer charged, so the advertisement registration can be canceled.

If the (n + 1) -th stage friend 400 is not a service subscriber, the advertisement recommendation receiving step may include transmitting an advertisement link in a text message. The advertisement service application may display not only a friend subscribed to the service but also a friend not subscribed to the service on the interface. Therefore, when the n-th level friend 300 who is not subscribed to the service selects the n + 1-level buddy 400 as a partner of the advertisement recommendation, the advertisement can not be transmitted using the advertisement service. And may transmit the advertisement link to the (n + 1) -th friend. The (n + 1) -th friend may confirm the advertisement by connecting the advertisement link.

The advertisement recommendation receiving step may include providing the service subscription page to the (n + 1) -th stage friend 400 when the (n + 1) -th stage friend 400 accesses the advertisement link and watches the advertisement ; ≪ / RTI > That is, the (n + 1) -th stage friend 400 who confirmed the advertisement can subscribe to the service in order to receive the reward. And providing a page to guide the service subscription after watching the advertisement. As a result, the number of subscribers of the advertisement service can be increased, and the range of propagation of an advertisement displayed by an individual as an advertiser can be widened.

Transmitting the information of the friend of the n-th stage, which received the advertisement, to the advertiser 200; And receiving a first step friend addition request for a specific n-th step friend 300 selected from the advertiser 200. [ The advertiser may wish to add an nth step friend 300 who wants to continue propagating his / her advertisement among the nth step friend 300 who received his / her advertisement as a first step friend. Accordingly, the server 100 may provide real time or periodic information of the friend 300 of the n-th stage of receiving the advertisement to the advertiser. The advertiser can select the n-th step friend who wants to add the first-step friend and send a friend addition request to the server. In addition, the server can confirm whether or not to accept the friend addition to the n-th stage friend 300. [

As described above, the continuous advertisement method using the on-line friend relationship according to the embodiment of the present invention can be implemented as a program to be executed in combination with the server 100, which is hardware, and stored in the medium. The server 100 is a computer for providing services to other computers in a computer network.

The above-mentioned program may be stored in a computer language such as C, C ++, JAVA, machine language, etc., in which a processor (CPU) of a computer can be read through a device interface of the computer to read the program, And may include a code that is coded as a code. Such codes may include functional codes related to functions or the like that define the necessary functions for executing the above methods and may include control codes related to the execution procedures necessary for the processor of the computer to execute the functions in a predetermined procedure . In addition, the code may further include a memory reference related code as to whether the additional information or media needed for the processor of the computer to execute the functions should be referred to at a location (address) of the internal or external memory of the computer. In addition, when a processor of a computer needs to communicate with any other computer or server that is remote to execute the functions, the code must communicate with any other computer or server remotely using the communication module of the computer Or a communication related code such as which information or media should be transmitted or received at the time of communication.

The medium to be stored is not a medium for storing data for a short time such as a register, a cache, a memory, etc., but means a medium that semi-permanently stores data and is capable of being read by a device. Specifically, examples of the medium to be stored include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, but are not limited thereto.

According to the present invention as described above, the following various effects are obtained.

First, there is an effect that the present invention provides a condition for freely allowing advertisers who subscribe to the service to freely advertise.

Second, since the present invention can continuously propagate advertisements using friends of friends, it is possible to broaden the range in which advertisements can be delivered.

Thirdly, since the friend of the n-th stage recommends the advertisement to the friend of the (n + 1) -th stage, the reward is provided to motivate the recommendation of the advertisement, so that advertisement propagation by the recommendation of the advertisement can be smoothly performed.

Fourth, since the (n + 1) -step friends who have received and confirmed the advertisement can induce the friend to make a friend with the advertiser in order to receive the reward, the friend of the (n + 1) The range of propagation of the advertisement is widened, and the effect that the propagation speed of the advertisement can be accelerated can be provided.

Fifth, the service provider may provide the service with no cost by providing the reward to the person who recommends the advertisement or watches the advertisement by the amount charged by the advertiser, and when the reward is provided, It is effective to make profit by the method.

Sixth, the advertisement link can be transmitted to a friend who is not subscribed to the service by a text message, thereby broadening the range of advertisement propagation. In addition, the service subscriber can provide a service subscription page after confirming the advertisement and increase the service subscriber who can propagate the advertisement. In addition, there is an effect that it is possible to induce a service subscription by providing a reward only when a subscriber joins a service.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

100: Server 200: Advertiser's terminal
300: nth stage friend's terminal
400: Terminal of the (n + 1) friend

Claims (12)

A method for continuously propagating an advertisement using an online advertisement service,
An advertisement registration step of receiving an advertisement display request of an advertiser and registering the advertisement;
A first advertisement transmission step of transmitting the advertisement to an n-th stage friend (n is a positive integer) and granting authority to recommend an advertisement;
An advertisement recommendation receiving step of receiving an advertisement recommendation request from the n-th stage friend for the n-th stage friend and the (n + 1) -th stage friend; And
And a second advertisement transmission step of transmitting the advertisement to the (n + 1) -th stage friend and granting the authority of the advertisement recommendation to the (n + 1) -th stage friend. The method according to claim 1,
Wherein the first advertisement transmission step comprises:
When the friend of the n-th stage directly becomes a friend of the advertiser, the advertisement is transmitted to the friend of the n-th stage at the time of registering the advertisement of the advertiser to display an advertisement on the interface of the terminal, To the friend of the n-th stage, a method of recommending the advertisement to the friend of the (n-1) Continuous Advertising Method Using Relationships. The method according to claim 1,
And providing the reward to the friend of the (n + 1) th stage when the advertisement is transmitted to the friend of (n + 1) Further comprising the steps of: providing a plurality of online advertisements; The method of claim 3,
The reward provision for the (n + 1)
And providing a reward when receiving a request from a friend of the (n + 1) -th stage to add a friend to the advertiser. The method according to claim 1,
The advertisement recommendation receiving step may include:
After receiving the advertisement recommendation request from the friend of the n-th stage,
Transmitting charge balance information to the advertiser; And
Further comprising: receiving advertisement recommendation approval information from the advertiser, and determining whether to transmit the advertisement to the (n + 1) -th stage friend. 6. The method of claim 5,
The advertisement recommendation receiving step may include:
Further comprising: after the charging balance information is transmitted to the advertiser, receiving a charging request of the advertiser when the charging balance is insufficient, and performing settlement of a specific amount of money. 6. The method of claim 5,
And canceling the registration of the posted advertisement if the charging balance of the advertiser is exhausted. The method according to claim 1,
The advertisement recommendation receiving step may include:
And transmitting the advertisement link by a text message when the (n + 1) -th stage friend is not a service subscriber. 9. The method of claim 8,
The advertisement recommendation receiving step may include:
And providing the service subscription page to the (n + 1) -th stage friend when the (n + 1) -th stage friend accesses the advertisement link and watches the advertisement. Way. The method of claim 3,
The reward providing step may include:
Wherein the reward is provided by the friend of the n-th stage when the reward providing condition set by the advertiser is accepted, or when the advertiser approves the reward providing condition suggested by the friend of the n-th stage, Advertising methods. 4. The method according to any one of claims 1 to 3,
Transmitting information of the friend of the n-th step to the advertiser upon receiving the advertisement; And
Further comprising: receiving a first step friend addition request for the particular n-th step friend selected from the advertiser. 12. A continuous advertising program using online friendships stored on a medium for implementing the method of any one of claims 1 to 11 in combination with a server that is hardware.

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