KR20110058190A - System and method for intermediation using blog marketing thereof - Google Patents

Abstract

PURPOSE: An intermediation system and method using blog marketing are provided to enable a blogger to purchase one contents by enabling blogger visitors to share content which the blogger desires and support small amount through micro payment. CONSTITUTION: A donation server(133) receives breakdown of profits according to a sales of a specific content. The donation server calculates donation history based on the received earnings history. The donation server transmits the donation history to a blog server. If a support content is posted to a terminal. A sponsor agency server(135) receives winner information from the terminal. The sponsor agency server transmits a prize wining confirmation signal about the sponsor content to the blog server.

Description

Brokerage system and method using blog marketing {} System and method for intermediation using blog marketing

The present invention relates to an intermediary system and method, and in particular, a blogger visits a blog to display a content as a widget and donates the proceeds sold to blog visitors, and displays a content sponsored by a blogger. Regarding mediation system and method using blog marketing that can receive a small amount of support from a large number of blog visitors by posting a content request from a blog or sponsoring a blogger or a blogger will be.

In recent years, with the development of the Internet, commerce, which has been performed offline, has been actively performed by online electronic commerce, and the market size of electronic commerce is growing rapidly. Here, the e-commerce is a variety of transactions, such as general household goods, electronic / office equipment and travel services, especially, the volume of online shopping sites that connect the seller and buyers continues to increase.

In this online shopping site, not only a number of products are traded through the registration process, but also multiple buyers register the same product, so that the buyer can purchase the product through price comparison. In other words, when there is an item that the buyer needs, he or she accesses an online shopping site or the like to search for an item to purchase and purchases the item in consideration of price and quality.

Since such commodity trading is usually performed only when the buyer voluntarily accesses the online shopping site, the service providers of the online shopping site may use the point-of-channel or point-of-contact (POC) of the goods trading through advertisements through other sites. I'm trying to diversify. For example, sellers use Flash to advertise items on an online shopping site on a startup screen, such as an online portal site that is accessed by a large number of users. After connecting, you can purchase the necessary items. Not only does such an advertisement cause cost problems, but it is usually less effective because it is generally performed sequentially at the same time as other advertisements.

Currently, bloggers carry out various forms of marketing using blogs. However, marketing using blogs is critically criticized due to commercial issues, and widgets are not actively displayed on blogs due to lack of trust in profitability. In addition, the existing blog marketing is a way to generate a fee through advertising for the content that the blogger is interested in, bloggers need a way to effectively advertise the content by introducing a more suitable marketing method for the blog. have.

In order to solve such a conventional problem, an object of the present invention is to use a blog marketing mediation system using blog marketing to donate the accumulated revenue as part of providing bloggers the opportunity to participate non-commercial and contribute to society and To provide a method.

In addition, an object of the present invention is to provide an intermediary system and method using a blog marketing that sponsors the sponsored content of the partner companies to enable the active marketing of affiliate products.

In addition, an object of the present invention is to provide a mediation system and method using a blog marketing that the blogger purchases a single content by sharing the content desired by the blogger and a small number of blog visitors through a small payment.

In order to achieve this purpose, the mediation system using blog marketing according to the present invention, when a donation setting is requested, receives a payment history according to the sale of a specific content from a sales server, and generates a donation history based on the received profit history. And a donation server for determining whether the settled donation details are transmitted to a donation agent server, and if the donation details are not transmitted to the donation server, a donation server for transmitting the donation details to a blog server, and the sponsored contents to the terminal. A sponsoring agency server for receiving winner information from the terminal when posted, transmitting the winner information to a content server when receiving the winner information, and transmitting a winning confirmation signal for the sponsored content to the blog server; If a small request for specific content is requested from Transmitting payment status information to the arbitrary terminal, receiving a payment selection signal for the specific content when payment is selected according to the payment status information from the arbitrary terminal, and receiving the payment selection signal when the payment selection signal is received Calculate a payment amount of the; and if the payment amount is calculated, determine whether the payment of the specific content is completed; when the settlement is completed, the micropayment server and the terminal requesting the content server to transmit the specific content. When a donation setting is requested from the terminal, the terminal registers for donation setting and requests the donation setting to the sales server. When the donation content is requested from the content server, the donation setting is registered, and the terminal sets the support agency setting. Register the terminal on request and the terminal If the requested action set is characterized in that for requesting the particular content to the content server, and the terminal by selecting the specific content includes a server system to request the notice of the particular content to the blog server.

The system server using the blog marketing according to the present invention includes a communication unit for performing data communication with a terminal, a donation server, a support agency server, a small support server, a sales server, a content server, and a blog server, and a donation, a support agency, and a small support. When the donation setting is requested from the database unit and the terminal for storing the registration information for the donation setting to register the terminal for the donation setting request the donation setting to the sales server, and if the registration of the sponsored content from the content server is requested Register the sponsored contents, register the terminal when the terminal requests the support agency setting, request the specific content from the content server when the terminal requests the minor support setting, and when the terminal selects the specific content, Control unit for requesting the posting of the specific content to the blog server It characterized in that it comprises.

In a mediation method using blog marketing according to the present invention, when a donation setting is requested, a donation server receives a revenue history according to a sale of specific content from a sales server, and the donation server is based on the received revenue history. A settlement step of calculating the donation details, and the donation server determining whether the settled donation details are transmitted to a donation agency server, and if the donation details are not transmitted to the donation agency server, the donation server; Characterized in that it comprises a transmission step for transmitting the donation details to the blog server.

If a donation setting is requested from the terminal before the receiving step according to the present invention, the system server registers the terminal for the donation setting, and if the terminal is registered, the system server requests the donation setting from the sales server. And a step of calculating, by the sales server, the revenue history of the sale of the content, and transmitting the revenue history to the donation server when the donation setting is requested. It is characterized by.

In the determining step according to the present invention, when the settled donation details are transmitted to the donation agency server, the donation server transmits the donation details to the donation agency server and the donation agent server transmits the donation details. It characterized in that it comprises a step of storing.

The terminal according to the present invention further comprises the step of requesting the donation information server according to the donation details and the donation agent server characterized in that it further comprises the step of transmitting the evidence information to the terminal.

After the transmission step according to the present invention comprises the step of updating the donation status according to the received donation history by the blog server and the blog server transmitting the information on the updated donation status to the terminal; It features.

In the mediation method using the blog marketing according to the present invention, if the sponsored content is posted on the terminal, the sponsoring agent server receives the winner information from the terminal, and when the winner information is received, the sponsoring agent server receives the winner information. And transmitting a winning confirmation signal for the sponsored content to a blog server.

If a registration of the sponsored content is requested from the content server before the receiving step according to the present invention, the system server registers the sponsored content, the terminal requests the system server to set up the sponsorship agent, and the The system server further comprises the step of registering the terminal.

After the step of registering the terminal according to the present invention, the system server requesting the blog server to publish the sponsored content, and the blog server transmitting the information about the sponsored content to the terminal; and The terminal further comprises the step of posting the sponsored content.

When the request for the sponsored content is requested by the arbitrary terminal after the receiving step according to the present invention, the blog server transmits the applicant information for the sponsored content to the terminal, and the terminal the applicant information Receiving a winner, and selecting a winner according to the applicant information, and when the terminal selects the winner for the sponsored content, transmitting the information on the winner to the sponsoring agency server. It features.

After the transmission step according to the present invention, the content server further comprises a transmission step of transmitting the sponsored content to any terminal.

In the mediation method using blog marketing according to the present invention, when a small amount of support for a specific content is requested from an arbitrary terminal, the small amount of support server transmits the payment status information to the arbitrary terminal, and according to the payment status information. Receiving a payment selection signal for the specific content when the payment is selected; and calculating the payment amount of the specific content when the payment selection signal is received; And, when the payment amount is calculated, the micro minority support server determines whether the payment of the specific content is completed, and when the settlement is completed, the micro minority server requests the content server to transmit the specific content. Characterized in that it comprises a request step.

Before the transmission step according to the present invention, when the terminal requests a small group set from the system server, the system server requesting the specific content from the content server, and the content server sends the specified content to the system server. Transmitting content, and when the terminal selects the specific content, the system server requesting the blog server to publish the specific content; and when the posting of the specific content is requested, the blog server sends the And transmitting the information on the specific content to the terminal, and when the information on the specific content is received, the terminal posts the specific content.

In the determining step according to the present invention, if the settlement is not completed as a result of the determination, the micropayment server requests the balance payment to the terminal, and the terminal pays the balance for the purchase of the specific content; The terminal may further include a transmitting step of transmitting a balance confirmation signal to the micro-serving server.

According to the present invention, the blogger can contribute to society by donating the proceeds according to the marketing result using the blog.

In addition, bloggers can sponsor their content through more intimate relationships with affiliates.

In addition, bloggers can share information about their content of interest with visitors to purchase content based on small sums.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, only parts necessary for understanding the operation according to the embodiment of the present invention will be described, and the description of other parts will be omitted so as not to disturb the gist of the present invention.

The terms or words used in the specification and claims described below should not be construed as being limited to the ordinary or dictionary meanings, and the inventors are appropriate to the concept of terms in order to explain their invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configuration shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all of the technical ideas of the present invention, and various alternatives may be substituted at the time of the present application. It should be understood that there may be equivalents and variations.

The 'content' according to the embodiment of the present invention may include a product or an advertisement capable of donating, sponsoring, and supporting a small amount using blog marketing.

1 is a block diagram of a mediation system according to an embodiment of the present invention.

1, the mediation system 100 using blog marketing according to an embodiment of the present invention includes a terminal 110, a system server 120, a mediation server 130, a content server 140, and a donation server ( 150), blog server 160, any terminal 170, and network 180.

The network 180 transmits data between the terminal 110, the system server 120, the mediation server 130, the content server 140, the donation server 150, the blog server 160, and any terminal 170. In other words, it means a data communication network for information exchange. The network 180 of the present invention includes the Internet, an intranet, an extranet, or other wired, wireless, or combinations thereof well known or later developed.

The terminal 110 refers to equipment such as a portable terminal or a computer that receives information from various servers connected to the network 180. Terminal 10 according to an embodiment of the present invention is a terminal that can be connected to the system server 120, the mediation server 130 and the donation server 150 through the network 180, preferably a mobile communication terminal, Personal Digital Assistants (PDAs), IMT-2000 (International Mobile Telecommunication 2000) terminals, Smart Phone terminals, PMP (Potable Multimedia Player) terminals, MP3 (MPEG Audio Layer-3) players, PCs ( It is obvious that the present invention can be applied to terminals and applications thereof, such as a personal computer, a navigation terminal, and a notebook. In addition, the terminal 110 should be interpreted as a concept including all equipment that is currently developed and commercialized or will be developed in the future. In particular, the terminal 110 may be connected to the blog server 160 in response to a user's request to execute donations, sponsorships, and small sums using blog marketing.

The system server 120 performs functions such as membership management, membership application such as subscription or withdrawal, application for donation, application for sponsorship and registration of small amount of contents.

The mediation server 130 includes a sales server 131, a donation server 133, a support agency server 135, and a small amount supply server 137. Here, the sales server 131 may function to calculate the proceeds according to the content sale. In addition, the donation server 133 performs a donation management function such as donation application management, donation processing management, donation proof management and / or donation exhibition management. In addition, the support agency server 135 functions such as support content management, support blogger management, support recommendation management and / or support information transmission and reception. In addition, the micro minority server 137 functions as a content management, a micro payment management, and a micro payment transceiver for small minors. At this time, a detailed description of the sales server 131, the donation server 133, the support agency server 135 and the micro-accommodation server 137 according to an embodiment of the present invention will be described in detail in FIG. Shall be.

The content server 140 functions to provide the terminal 110 with content for performing donation, sponsoring agency, and microfinance using blog marketing.

The donation agent server 150 may periodically receive donation details according to the donation status of the blogger in the donation system using blog marketing, issue a donation proof according to a donation proof request by the blogger, and transmit it to the donation server 133.

The blog server 160 is connected through the terminal 110 and the network 180 and receives and updates donation details according to the donation status of the blogger in the donation system using blog marketing. In addition, the blog server 160 posts the requested sponsored content when a request for the sponsored content is requested from the system server in the sponsored agency system using the blog. In addition, the blog server 160 may post the requested content when a request for posting of content that can be purchased through the micro appraisal from the system server in the micro appraisal system using a blog is requested. In addition, when a small amount of money is requested from an arbitrary terminal 170, the blog server 160 transmits a signal corresponding to the small amount of money server 137.

The arbitrary terminal 170 transmits a request signal of the sponsored content for posting to the blog server 160 according to the request of the content server 140 in the sponsored agency system using blog marketing. In addition, any terminal 170, upon request of the terminal 110, if the content for the small amount of post posted on the blog server 160, and transmits a request signal for supporting the small amount of minor. Then, any terminal 170 may receive the payment status information from the micro-benefit server 137 to determine the selection for payment. Here, the arbitrary terminal 170 may include equipment such as a portable terminal or a computer that receives information from various servers connected to the network 180 such as the terminal 110.

Through such a mediation system using the blog of the present invention, the blogger can contribute to society by donating the proceeds according to the marketing result using the blog. In addition, bloggers can sponsor their content through more intimate relationships with affiliates. In addition, bloggers can share information about their content of interest with visitors to purchase content based on small sums.

FIG. 2 is a block diagram illustrating in detail the configuration of the system server of FIG. 1.

Referring to FIGS. 1 and 2, the system server 120 includes a transceiver 121, a controller 123, and a database 125.

The transceiver 120 has an interface for data transmission and reception with other components in a mediation system using a blog.

The database unit 125 stores the information of the terminal 110 according to the donation, the sponsoring agency, and the microfinance using the blog marketing. In particular, the database unit 125 stores information according to the registration of the user terminal 110 in the donation system. In addition, the database unit 125 stores information on sponsored content registered according to a signal requested through the content server 140 in the sponsored agency system. In addition, the database unit 125 stores the information on the content that wants to be registered in small amount system according to the request of the user in small amount system.

The control unit 123 performs control according to the overall function between each server and the terminal in the donation, sponsoring agency, micro-benefit system using a blog. In particular, the controller 123 may register a donation setting according to a request of the terminal 110 in the donation system, and request a donation setting from the sales server 131. Then, the control unit 123 may update the donation status to the blog server 160 by the operation of the server, and may request the donation server 133 for proof of donation according to the request of the terminal 110. Thereafter, the controller 123 may receive the information according to the donation proof from the donation server 133 and provide the terminal 110 to the terminal 110.

The control unit 123 may register the sponsored content in response to the request of the content server 140 in the sponsoring agency system, and may register information corresponding to the sponsored agency setting request input by the terminal 110. Thereafter, the controller 123 may transmit the information about the sponsored content to the blog server 160 to post the request, and receive the applicant information transmitted from the blog server 160 and transmit the information to the terminal 110.

The controller 123 may set and register a small amount of cup in response to the request of the terminal 110 in the small amount cupping system, and receive and transmit the content information to the content server 140 to the terminal 110. Then, the controller 123 requests the blog server 160 to post the content in order to post the corresponding content according to the content selection signal received from the terminal 110.

3 is a block diagram illustrating in detail the configuration of the intermediate server of FIG. 1.

Referring to FIGS. 1 and 3, the mediation server 130 includes a sales server 131, a donation server 133, a support agency server 135, and a micro-serving server 137. Here, the intermediate server 130 is divided for convenience of configuration, but may be executed as one combined server.

Sales server 131 In the case of using a donation system of a brokerage system using a blog, the system server 120 executes a function of calculating a proceeds for selling content according to a request. At this time, the sales server 131 reports the content corresponding to the CPC (Click Per Cost), which is a method of taking a certain profit according to the click action of the blog visitor, through a widget displaying the content displayed by the blogger. Profit can be settled using Cost Per Action (CPA), which is a method of taking a certain profit depending on the new subscription or purchase of content. Here, the sales server 131 may transmit the settlement details according to the calculated profit to the donation server 133.

Donation server 133 is The donation is settled according to the settlement details of the proceeds received from the sales server 131. Then, the donation server 133 determines whether the settled donation details are set to be transmitted to the donation agency server 150, if the donation server 150 is set to the corresponding information donation agency server 150 To send. Meanwhile, the donation server 150 may transmit the corresponding information to the blog server 160 if the set donation details are not set to be transmitted to the donation server 150. In addition, the donation server 133 may transmit a donation proof request signal input from the terminal 110 to the donation agency server 150, and may receive and provide data corresponding thereto to the terminal 110.

The sponsoring agency server 135 transmits the applicant information about the sponsored content via the blog server 160 according to a signal input from an arbitrary terminal 170 when using the sponsored system among the sponsoring agency system using the blog. ) Can be provided. Thereafter, the sponsoring server 135 may transmit the winner information selected from the terminal 110 to the content server 140, and may transmit a winner confirmation signal corresponding thereto to any terminal 170. In this case, the sponsoring agency server 135 may use an email or text message service as a means for transmitting a winner confirmation signal to any terminal 170.

The micro-serving server 137 executes the function according to the micro-tracking request for a specific content of the terminal 110 when using the micro-tracking system of the blogging system. At this time, the small amount of support server 137 receives a corresponding signal from the blog server according to the request of the arbitrary terminal 170 and transmits the information according to the payment status of the specific content for small amount of supply to any terminal 170. . Then, the micropayment server 137 may calculate the payment amount of the specific content corresponding to the payment selection signal received from the arbitrary terminal 170 and determine whether the payment is completed. In this case, when the payment of the specific content for the small sum is completed, the small sum server 137 may request the content server 140 to transmit the corresponding content. On the other hand, if the payment of the small amount of content is not completed, the small server 137 requests the terminal 110 to pay the balance for the amount of payment of the corresponding content, and a signal according to the balance payment request 110).

4 is a flowchart illustrating a donation system using blog marketing according to an embodiment of the present invention.

1 to 4, the terminal 110 is connected to the blog server 160 through the network 180 in step S11. The user of the terminal 110 requests a donation setting from the system server 120 in order to set a donation system according to sales revenue of content using a blog (S12).

When the donation setting is requested, the system server 120 may set a member registration and donation application of the terminal 110 in step S13. Then, the system server 120 transmits a signal for setting a donation to the sales server 131 in step S14.

When the signal according to the donation setting is transmitted, the sales server 131 calculates the proceeds for selling the content in step S15. Here, the sales server 131 is a CPC, a method of taking a certain profit according to the behavior of the blog visitor clicks on the content posted by the blogger, the visitor who sees the content to the new content to sign up or purchase the content Therefore, the profit can be calculated using CPA, which is a method of taking a certain profit.

When the proceeds are calculated, the sales server 131 transmits the information about the proceeds calculated in step S16 to the donation server 133. Then, the donation server 133 may settle the donation according to the proceeds calculated in step S17. Here, the donation server 133 may settle a predetermined percentage of the proceeds as a donation or set a predetermined amount as a donation according to the setting of the terminal 110.

When the donation is settled, the donation server 133 determines whether the information on the donation settled in step S18 is set to be sent directly to the donation server 150. That is, when the donation setting is requested, the system server 120 may be configured to transmit information on the donation settled to the donation agent server 150. Here, if the donation is set to the donation server 150, the donation server 133 transmits the donation details settled in step S19 to the donation server 150. When the donation details are transmitted, the donation agent server 133 may store the donation details transmitted in step S20. In this case, the donation details may be transmitted from the donation agent server 150 when the donation proof is requested by the terminal 110.

Meanwhile, if the donation is not set to the donation server 150, the donation server 133 transmits the donation details settled in step S21 to the blog server 160. Then, the blog server 160 may update the donation status according to the donation details received in step S22. When the donation status is updated, the blog server 160 transmits the information on the updated donation status to the terminal 110 in step S23.

When the information according to the updated donation status is received, the terminal 110 may display a screen for the corresponding donation status in step S24.

The terminal 110 may request donation proof to the donation agent server 150 according to a user's request in step S25. When the donation proof is requested, the donation agent server 150 may transmit information on the donation proof to the terminal 110 in step S26.

When the information according to the donation proof is received, the terminal 110 may display information on the donation proof on the screen in step S27.

5 is a flowchart illustrating a sponsoring agency system using blog marketing according to an embodiment of the present invention.

1 to 5, the terminal 110 is connected to the blog server 160 through the network 180 in step S41.

The content server 140 requests the system server 120 to set up the support agency in order to set up the support agency system for the sponsored content using the blog (S42). If the sponsorship setting is requested, the system server 120 may register the information on the sponsored content in step S43.

The terminal 110 may transmit a signal for setting up the sponsoring agent to the system server 120 in step S44. When the setting signal for the sponsoring agent is received, the system server 120 may set a member registration and sponsoring agent application of the terminal 110 in step S45. Thereafter, the system server 120 may request the blog server 160 to post information about the sponsored content in step S46. When a request for posting information on sponsored content is requested, the blog server 160 may transmit information according to the sponsored content to the terminal 110 in step S47. When the information on the sponsored content is received, the terminal 110 may post the sponsored content on the screen in step S48.

While the sponsored content is posted on the blog, any terminal 170 may request an application for the sponsored content desired by the visitor from among the sponsored content posted through the blog server 160 in operation S49. When the request for the sponsored content is requested, the blog server 160 transmits the applicant information to the terminal 110 in step S50. When the applicant information is received, the terminal 110 may post the number of applicants for the sponsored content in step S51.

The terminal 110 may select a winner from the applicant information for the sponsored content in step S52. If the winner is selected, the terminal 110 transmits the winner information on the sponsored content to the sponsoring agent server 135 in step S53. When the winner information is received, the sponsoring agency 135 may transmit information about the winner corresponding to the content server 140 in step S54.

When the winner information is received, the sponsoring agency 135 transmits a winner confirmation signal to any terminal 170 in step S55. At this time, any terminal 170 may be a winner terminal for the sponsored content. Here, the sponsoring agent server 135 may use an email or text message service as a means for transmitting a winner confirmation signal to any terminal 170. In addition, the content server 140 may transmit the sponsored content to any terminal 170 in step S56.

6 is a flow chart for explaining a micropayment system using blog marketing according to an embodiment of the present invention.

1 to 6, the terminal 110 is connected to the blog server 160 through the network 180 in step S61. The user of the terminal 110 requests the system server 120 to set up a micro cup in order to set up a micro cup system according to the purchase of content using a blog (S62).

If a small sum is requested, the system server 120 may set a membership registration and small sum application of the terminal 110 in step S63. Thereafter, the system server 120 may request content information from the content server 131 in operation S64. When the content information is requested, the content server 131 transmits the content information to the system server 120 in step S65. In addition, the system server 120 may transmit the content information received in step S66 to the terminal 110.

When the content information is received, the terminal 110 selects the content that the user wants to be supported through the micro appraisal according to the input of the blog visitors in step S67. When the content is selected, the terminal 110 transmits information about the content selected in the step S68 to the system server 120. Then, the system server 120 may request to publish the content to the blog server 160 in step S69. When the content is posted, the blog server 160 transmits the content information to the terminal 110 in step S70. Thereafter, the terminal 110 may post the content in step S71.

While the content is being posted to the blog, any terminal 170 may transmit a signal for micro-contribution to purchase of the content to the micro-shipping server 137 to present the content posted in step S72. Then, the micropayment server 137 transmits the payment status information to any terminal 170 in step S73. When payment status information is transmitted, any terminal 170 selects payment for content purchase in step S74. Here, any terminal 170 may set a desired amount of money in order to support the purchase of the content set by the small blogger.

If the payment is selected, the arbitrary terminal 170 may transmit a payment selection signal to the micropayment server 137 in step S75. When the payment selection signal is received, the micropayment server 137 calculates the payment amount of the content in step S76. When the payment amount is calculated, the micro-benefit server 137 determines whether payment for content purchase is completed in step S77. Here, the micro-benefit server 137 may check the payment balance for the content purchase.

If the payment for the content purchase is not completed, the micropayment server 137 transmits a signal requesting payment of the balance for the content purchase to the terminal 110 in step S78. In this case, the terminal 110 may pay the balance for the content purchase in step S79. Then, the terminal 110 may transmit a balance payment confirmation signal for the content purchase to the micropayment server 137 in step S80. In this case, the micropayment server 137 may request content transmission to the content server 140.

On the other hand, if the payment for the content purchase is completed, micropayment server 137 may request the content transmission to the content server 140 in step S81.

When the content transmission is requested, the content server 140 may transmit the content requested by the blogger to the terminal 110 in step S82.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are merely presented specific examples for clarity and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments presented herein.

The present invention proposes a mediation system and method using a blog through a mediation system using a blog, a blogger can contribute to the society by donating the profits according to the marketing results using the blog, and more intimate relationship with affiliates Through the sponsorship of the content through the sponsorship to the visitors, and to share information about the content of their interests with the visitor to receive a gift based on small contributions, it will contribute to the development and scale of e-commerce Could be.

1 is a block diagram of a mediation system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating in detail the configuration of the system server of FIG. 1.

3 is a block diagram illustrating in detail the configuration of the intermediate server of FIG. 1.

4 is a flowchart illustrating a donation system using blog marketing according to an embodiment of the present invention.

5 is a flowchart illustrating a sponsoring agency system using blog marketing according to an embodiment of the present invention.

6 is a flow chart for explaining a micropayment system using blog marketing according to an embodiment of the present invention.

Description of the Related Art [0002]

100: intermediary system 110: terminal

120: system server 121: transceiver

123: control unit 125: database unit

130: mediation server 131: sales server

133: donation server 135: sponsoring agency server

137: Small Contribution Server 140: Content Server

150: donation server 160: blog server

170: any terminal

Claims (15)

When a donation setting request is made, the sales server receives the revenue details of the sale of the specific content, calculates the donation details based on the received profit details, determines whether the settled donation details are transmitted to the donation agency server, A donation server for transmitting the donation details to a blog server when the donation details are not transmitted to the donation server; Receiving the winner information from the terminal when the sponsored content is posted on the terminal, and if the winner information is received, the winner information to the content server, and the sponsor agency server for transmitting the winning confirmation signal for the sponsored content to the blog server ; When a small amount of support for specific content is requested from an arbitrary terminal, payment status information is transmitted to the arbitrary terminal. When payment is selected according to the payment status information from the arbitrary terminal, a payment selection signal for the specific content is sent. When the payment selection signal is received, the payment amount of the specific content is calculated, and when the payment amount is calculated, it is determined whether the payment of the specific content is completed. Small sum server for requesting the content server; And When the donation setting is requested from the terminal, the terminal registers the terminal for donation setting and requests the donation setting to the sales server. If the registration of the sponsored content is requested from the content server, the sponsored content is registered. The terminal registers the terminal upon request of the setting, requests the specific content from the content server when the terminal requests the micropayment setting, and requests posting of the specific content from the blog server when the terminal selects the specific content. A system server; Brokerage system using a blog marketing comprising a. A communication unit for performing data communication with a terminal, a donation server, a support agency server, a small amount support server, a sales server, a content server, and a blog server; A database unit for storing registration information for donations, sponsorships, and micro-contributions; And When the donation setting is requested from the terminal, the terminal registers the terminal for donation setting and requests the donation setting to the sales server. If the registration of the sponsored content is requested from the content server, the sponsored content is registered. The terminal registers the terminal upon request of the setting, requests the specific content from the content server when the terminal requests the micropayment setting, and requests posting of the specific content from the blog server when the terminal selects the specific content. A control unit; System server using a blog marketing comprising a. If the donation setting is requested, the donation server receiving step of receiving the proceeds of the sale of the specific content from the sales server; A settlement step of setting, by the donation server, a donation history based on the received profit history; Determining, by the donation server, whether the calculated donation details are transmitted to a donation agent server; If the donation details are not transmitted to the donation agency server, the donation server transmitting the donation details to a blog server; Brokerage method using a blog marketing comprising a. The method of claim 3, wherein before the receiving step If a donation setting is requested from the terminal, the system server registering the terminal for the donation setting; Requesting, by the system server, a donation setting from the sales server when the terminal is registered; A calculation step of, when the donation setting is requested, the sales server calculating the revenue details of the sale of the content; And A transmission step of transmitting, by the sales server, the proceeds of the payment to the donation server; Brokerage method using a blog marketing, characterized in that it further comprises. The method of claim 3, wherein the determining step If the settlement donation details are transmitted to the donation agency server, the donation server transmitting the donation details to the donation agency server; And The donation server storing the transferred donation details; Brokerage method using a blog, characterized in that it comprises a. The method of claim 3, Requesting, by the terminal, the donation information server according to the donation details; And Transmitting, by the donation agent server, the evidence information to the terminal; Brokerage method using a blog marketing, characterized in that it further comprises. 4. A method according to claim 3, wherein after the transmitting step Updating, by the blog server, a donation status according to the received donation details; And Transmitting, by the blog server, information on the updated donation status to the terminal; Brokerage method using a blog marketing comprising a. If the sponsored content is posted on the terminal, the sponsoring server receives the winner information from the terminal; And When the winner information is received, the sponsoring agency server transmitting the winner information to a content server, and transmitting a winning confirmation signal for the sponsored content to a blog server; Brokerage method using a blog marketing comprising a. The method according to claim 8, wherein before the receiving step Registering the sponsored content from the content server, the system server registering the sponsored content; Requesting, by the terminal, the setting of the support agency from the system server; And Registering the terminal by the system server; Brokerage method using a blog marketing, characterized in that it further comprises. The method of claim 9, wherein after registering the terminal, The system server requesting the blog server to post the sponsored contents; The blog server transmitting information on the sponsored content to the terminal; And The terminal posting the sponsored content; Brokerage method using a blog marketing, characterized in that it further comprises. The method of claim 8, wherein after the receiving step A transmission step of transmitting, by the arbitrary terminal, the request for the sponsored contents to the terminal, the applicant information about the sponsored contents to the terminal; Selecting a winner according to the applicant information when the terminal receives the applicant information; And Transmitting the information on the winner to the sponsoring agency server when the terminal selects the winner for the sponsored content; Brokerage method using a blog marketing, characterized in that it further comprises. 9. The method according to claim 8, wherein after the transmitting step A transmission step of transmitting, by the content server, the sponsored content to an arbitrary terminal; Brokerage method using a blog marketing, characterized in that it further comprises. When a small amount of support for a specific content is requested from any terminal, the small amount of support server transmits the payment status information to the arbitrary terminal; Receiving a payment selection signal for the specific content when the payment is selected according to the payment status information; Calculating the payment amount of the specific content when the payment selection signal is received; Determining, by the micropayment server, whether the payment of the specific content is completed when the payment amount is calculated; And A request step for requesting a content server to transmit the specific content when the payment is completed as a result of the determination; Brokerage method using a blog marketing comprising a. 14. The method of claim 13, wherein Requesting, by the system server, the specific content from the content server when the terminal requests a small amount of money from the system server; The content server transmitting the specific content to the system server; If the terminal selects the specific content, the system server requesting the blog server to publish the specific content; If the posting of the specific content is requested, the blog server transmitting information on the specific content to the terminal; And If the information on the specific content is received, posting the specific content by the terminal; Brokerage method using a blog marketing comprising a. The method of claim 13, wherein the determining step If the payment is not completed as a result of the determination, requesting the small payment server to pay the balance; The terminal paying a balance for purchase of the specific content; And The terminal transmits a balance confirmation signal to the small sum server; Brokerage method using a blog marketing, characterized in that it further comprises.

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