JP2008097140A - Shopping support device, shopping support method, and shopping support program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an effective and attractive service to a consumer who purchases merchandise at a shopping site, and to provide a means for achieving the effective business activity of an advertiser who carries advertisements while achieving customer attraction to the shopping site and the sales promotion of merchandise. <P>SOLUTION: A server 10 carries discount advertisements showing a sum for sharing a portion of the price of merchandise to be purchased by a customer according to the provision of consumer personal information on a shopping site, and receives discount advertisement determination information for determining discount advertisement information receiving the application of discount from a consumer terminal 30. Then, the server 10 calculates consumer expenses to be borne by the customer and advertiser expenses to be borne by the advertiser on the basis of the discount bearing sum for the discount advertisements. Then, the server 10 transmits contact destination information of the consumer receiving the application of discount to an advertisement client terminal 70 of the advertiser. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a shopping support apparatus, a shopping support method, and a shopping support program that support the purchase and sale of products on a shopping site established on a communication network. This technology relates to technology that supports the cost burden on consumers, the promotion of attracting customers and products to shopping sites, and the effective sales activities of advertisers who place advertisements on shopping sites. is there.

  2. Description of the Related Art In recent years, a business form in which a website is opened on a communication network such as the Internet, a virtual store is provided, and merchandise is bought and sold at the store of the website has become widespread. These websites are called shopping sites, and today there is a virtual shopping mall called a shopping mall site that integrates multiple shopping sites so that you can purchase multiple types of products at one place. Has been built.

  In such a shopping mall site, a user downloads a shopping mall site homepage on a communication network using a communication terminal such as a personal computer, and orders the desired product from the homepage. Is transferred to the communication terminal of the store. Then, at the store, products corresponding to the order information are collected and shipped, and the products purchased at the shopping mall are delivered to each home by a logistics company.

  Therefore, as a means of further promoting shopping at such a shopping mall site, an advertiser places an advertisement on the shopping site, and consumers who purchase products on the shopping site actively watch the advertisement. In the case of the purchase price on the shopping site, for example, an additional service (incentive) such as discounting a certain amount from the purchase price or giving points that can be used for shopping on the communication network, Advertisers give to consumers (see, for example, Patent Documents 1 to 3).

  On the other hand, it is not an effective and attractive service for consumers, such as discounting the purchase price of goods on a shopping site, but it does not affect consumers' hobbies / preferences, addresses, phone numbers, e-mail addresses, etc. For the purpose of obtaining personal information that can be contacted and then conducting business activities, the company presents products to consumers who answer quizzes and questionnaires, There are also so-called questionnaire sites and prize sites that provide additional services such as giving points that can be used in shopping.

JP 2002-229573 A JP 2002-245056 A JP 2003-316998 A

However, in any of the above-described conventional technologies, the advertiser was provided with the service only by paying the cost of additional services such as discounting a certain amount from the purchase amount or giving points. Personal information that enables contact with the consumer, such as the consumer's phone number, address, and e-mail address, cannot be obtained, and after providing advertisements, it is not possible to continue business activities. It was. Moreover, the advertiser wants to provide a rich service to consumers who have taken positive actions such as requesting materials or requesting a quote after seeing the advertisement, rather than the consumer who just saw the advertisement. However, all the consumers who saw the advertisement could only provide the same additional services.
In addition, banner advertisements and the like are generally performed, but these advertisements are only put on the web page, and the user is going to see the information in the web page and see the banner advertisement. Therefore, the advertising effect is extremely low, and there is a problem that the advertisement cannot be shown to a user who directly needs the advertising information. In addition, these advertising methods have incentives for the owners of homepages that post banner ads, but there was no direct merit for users who actually saw them, and the advertising effect was extremely weak. .
Also, in the case of a banner advertisement, when clicking on it to answer a questionnaire, etc., even if the user enters a false address, name, gender, age, etc., this can not be confirmed and mischief However, there is a problem in that these things are performed, and the information obtained by the advertiser is often uncertain.

  The present invention has been made in view of the above circumstances, and provides effective and attractive services to consumers who purchase products at a shopping site, attracting customers to the shopping site, and promoting sales of the product. It is an object of the present invention to provide a shopping support apparatus, a shopping support method, and a shopping support program that enable an effective business activity of an advertiser who publishes an advertisement.

  The shopping support apparatus of the present invention is used by a consumer terminal used by a consumer who purchases a product at a shopping site established on a communication network, and a manager of a store which sells the product at the shopping site. Connected to an advertisement requester terminal used by an advertiser who publishes an advertisement on the shopping site, respectively, via a communication network, and reduces the burden of consumer purchase of goods and An apparatus for supporting customer collection and sales promotion and effective business activities of the advertiser, wherein at least the advertiser identification information given to each advertiser, the name and contact information of the advertiser, First storage means for storing the advertiser information in association with each other, store identification information given to each store, and the name of the store And second store means for storing store information including at least information related to contact information in association with each other, consumer identification information assigned to each consumer, and consumption such as the consumer's name, age, sex, and contact information Third storage means for storing the advertisement information in association with each other, the fourth storage for storing the advertisement information, the advertisement identification information given to each advertisement, and the advertiser identification information for requesting the advertisement in association with each other Means, the advertisement identification information, discounted amount information indicating the amount of partial payment for the product purchased by the consumer in response to the provision of the consumer personal information, and the total amount of product purchased for applying the discount 5th storage means for storing the discount target purchase price information indicating the range of the product, the product identification information given to each product, the price information of the product, and before selling the product Sixth storage means for storing store identification information in association with each other, selling consumer identification information, merchandise identification information desired to purchase, desired purchase quantity information of the merchandise, and the merchandise from the consumer terminal Receiving order information including store identification information and order information receiving means for storing the order information collectively until receiving settlement information for ending the purchase of the product, including consumer identification information from the consumer terminal Payment information receiving means for receiving payment information, receiving all of the order information stored together in the order information receiving means in response to receipt of the payment information, and included in the order information with reference to the second storage means Store information is extracted based on the stored store identification information, the order information is transmitted to the store terminal, and at least the product information included in the order information is referred to the sixth storage means. First settlement execution means for extracting price information of the product based on the different information and multiplying the price information by the desired purchase quantity information included in the order information to calculate a settlement amount to be a total purchase price of the product, the settlement According to the calculation of the amount, referring to the fifth storage means, the settlement amount information and the discounted purchase amount information are compared to determine the advertisement identification information to be posted on the shopping site, and according to the advertisement identification information And the third storage means in response to the extraction of the advertisement information, the posted advertisement determination means for extracting the advertisement information based on the advertisement identification information with reference to the fourth storage means. The consumer information is extracted based on the consumer identification information included in the order information with reference to the calculated payment amount information, the extracted discount amount information, and the discount information. In the case of receiving discount application based on the discount advertisement information in response to the transmission of the discount advertisement information according to the transmission of the discount advertisement information, the settlement amount information for the consumer, Based on the discount burden information for the advertisement, second settlement execution means for calculating a consumer cost borne by the consumer and an advertiser cost borne by the advertiser, according to the determination of the advertiser cost, Discount applied consumer information for extracting advertiser information based on the advertiser identification information with reference to the first storage means and sending contact information of the consumer who sent the discount advertisement information to the advertisement requester terminal It has a transmission means at least.

  Further, the shopping support apparatus of the present invention receives discount advertisement selection information for selecting discount advertisement information of interest from the discount advertisement information from the consumer terminal, and finishes selection of discount advertisement information. Discount advertisement selection information receiving means for collectively storing the discount advertisement information until receiving the end information, discount advertisement selection end information receiving means for receiving discount advertisement selection end information including consumer identification information from the consumer terminal, In response to receiving the discount advertisement selection end information, the selected discount advertisement information transmitting means for receiving all the discount advertisement information collectively stored in the discount advertisement selection information receiving means and transmitting the discount advertisement information to the consumer terminal Receiving, from the consumer terminal, discount advertisement confirmation information for confirming discount advertisement information to which a discount is applied from the discount advertisement information together with consumer identification information Discount advertisement confirmation information receiving means, and when the posted advertisement determination means extracts a plurality of advertisement information, the discount advertisement information transmission means transmits all the discount advertisement information to the consumer terminal, and then When the discount advertisement confirmation information is received from the consumer terminal, discount advertisement information determined by the discount advertisement confirmation information may be transmitted to the consumer terminal.

  Further, in the shopping support apparatus of the present invention, the third storage unit further stores consumer attribute information relating to an attribute such as a field of interest of the consumer as consumer information, and the fourth storage unit includes the shopping site. And further storing consumer attribute condition information indicating consumer attribute conditions when executing advertisement placement in association with the advertisement identification information, in accordance with the calculation of the settlement amount, The consumer attribute information is extracted based on the consumer identification information included in the order information with reference to the third storage means, and the consumer attribute information and the consumer attribute conditions are continuously referenced with reference to the fourth storage means. Information is compared to determine whether or not to execute advertisement placement, and as a result of the determination, when the consumer attribute information matches the consumer attribute condition information and executes advertisement placement The advertisement identification information having the matching consumer attribute condition information is extracted, and then the discount burden information corresponding to the advertisement identification information is extracted with reference to the fifth storage means and compared with the settlement amount information It is good as a thing.

  In addition, the shopping support device of the present invention further includes seventh storage means for storing consumer identification information that has received a discount and advertisement identification information of a target advertisement to which the discount has been applied in association with the posted advertisement. The determination means may further exclude the advertisement that has already been applied with a discount based on the consumer identification information and the advertisement identification information with reference to the seventh storage means after determining the execution of the advertisement placement.

  Furthermore, in the shopping support apparatus of the present invention, when there are a plurality of products that the consumer desires to purchase, the second settlement execution unit sets the ratio of the settlement amount for each product or each store that sells the product. Accordingly, a consumer cost borne by the consumer and an advertiser cost borne by the advertiser may be calculated.

  Further, the shopping support method of the present invention includes a consumer terminal used by a consumer who purchases a product at a shopping site established on a communication network, and a manager of a store that sells the product at the shopping site. Are connected to a store terminal used by a customer and an advertisement requester terminal used by an advertiser who publishes an advertisement on the shopping site via a communication network, respectively, and reduces the burden of consumer product purchase and the shopping site. Attracting customers and promoting sales and effective sales activities of the advertiser, wherein the first storage means includes advertiser identification information assigned to each advertiser, and the advertiser's A step of storing the information and the advertiser information including at least information related to the contact information in association with each other, and a second storage means for each store. Store the store identification information and store information including at least information on the name and contact information of the store in association with each other, consumer identification information given by the third storage means for each consumer, and Consumer information including at least consumer information such as consumer name, age, gender, and contact information is stored in association with each other, and the fourth storage means is provided for each advertisement information and each advertisement. A step of storing the advertisement identification information, the advertiser identification information requesting the advertisement, and the consumer condition information indicating the conditions for executing the advertisement placement on the shopping site, in association with each other; a fifth storage means , The advertisement identification information, discount amount information indicating an amount to be partially paid for the product purchased by the consumer in response to the provision of consumer personal information, and application of the discount A discount target purchase amount information indicating a range of the total amount of product purchase to be executed, and a step of associating with each other, a sixth storage means, product identification information provided for each product, price information of the product, The step of storing the store identification information for selling the product in association with each other, the order information receiving means, the consumer identification information, the product identification information desired to purchase, the desired purchase quantity information of the product, and the product Receiving the order information including the store identification information to be sold from the consumer terminal and storing the order information collectively until receiving the payment information for ending the purchase of the product, the payment information receiving means, Receiving payment information including consumer identification information transmitted from the consumer terminal, the first payment execution means responding to receipt of the payment information to the order information receiving means. All of the order information to be stored is received, the store information is extracted based on the store identification information included in the order information with reference to the second storage means, and the order information is transmitted to the store terminal The first payment execution means extracts the store information based on the store identification information included in the order information with reference to the second storage means in response to reception of the payment information, and for the store terminal The order information is transmitted, the price information of the product is extracted based on at least the product identification information included in the order information with reference to the sixth storage means, and the purchase information included in the order information is included in the price information. Multiplying the desired quantity information to calculate a settlement amount to be the total amount of product purchase, and the posted advertisement determination means refers to the settlement amount information by referring to the fifth storage means according to the calculation of the settlement amount. And the discount target purchase price information to determine the advertisement identification information to be posted on the shopping site, extract the discount burden information according to the advertisement identification information, and refer to the fourth storage means Extracting discount advertisement information based on the advertisement identification information, wherein the discount advertisement information transmitting means refers to the third storage means based on the consumer identification information included in the order information in response to the extraction of the advertisement information. A step of extracting consumer information and transmitting discount advertisement information comprising the calculated settlement amount information, the extracted discount burden information, and the advertisement information to the consumer terminal; second settlement execution means In response to transmission of the discount advertisement information to the consumer terminal, when receiving a discount based on the discount advertisement information, the payment amount information for the consumer, Calculating a consumer cost borne by the consumer and an advertiser cost borne by the advertiser based on the discount burden information for a notification, a discount-applied consumer information transmission means comprising: In response to the determination, the advertiser information is extracted based on the advertiser identification information with reference to the first storage means, and the contact information of the consumer who transmitted the discount advertisement information is transmitted to the advertisement requester terminal. , At least.

  The shopping support program of the present invention is a consumer terminal used by a consumer who purchases a product at a shopping site established on a communication network, and a manager of a store that sells the product at the shopping site. Are connected to each other via a communication network, the advertiser identification information given to each advertiser, and the store terminal used by the advertiser, the advertisement requester terminal used by the advertiser who advertises on the shopping site, First storage means for storing the advertiser name and the advertiser information including at least information on the contact information in association with each other, store identification information given to each store, and information on the store name and contact information Second storage means for storing at least store information in association with each other, consumer identification information given to each consumer And the third storage means for storing consumer information such as the consumer's name, age, gender, and contact information in association with each other, advertisement information, advertisement identification information given to each advertisement, and requesting the advertisement A fourth storage means for storing the advertiser identification information in association with each other, and an amount for partially paying for the product purchased by the consumer in response to provision of the advertisement identification information and consumer personal information Fifth storage means for storing the discount burden information and discount target purchase amount information indicating the range of the total amount of product purchases for which discount application is applied, the product identification information assigned to each product, and Sixth storage means for storing the price information of the product and the store identification information for selling the product in association with each other in advance, and reducing the burden of purchasing the product of the consumer and A computer, consumer identification information, product identification information desired to be purchased, and desired purchase quantity information of the product, in order to execute a customer and sales promotion and support the effective sales activities of the advertiser; Means for receiving order information including store identification information for selling the product from the consumer terminal and storing the order information collectively until payment information for ending the purchase of the product is received; consumer identification information; Means for receiving settlement information including from the consumer terminal, receiving all the order information stored together in the order information receiving means in response to receipt of the settlement information, and referring to the second storage means The store information is extracted based on the store identification information included in the information, and the order information is transmitted to the store terminal, and the order information is reduced with reference to the sixth storage means. Both means for extracting the price information of the product based on the product identification information, multiplying the price information by the desired purchase quantity information included in the order information, and calculating a settlement amount to be a total purchase price of the product, According to the calculation, referring to the fifth storage means, the settlement amount information and the discounted purchase amount information are compared to determine the advertisement identification information to be posted on the shopping site, and the discount according to the advertisement identification information Means for extracting burden information, means for extracting advertisement information based on the advertisement identification information with reference to the fourth storage means, and referring to the third storage means according to the extraction of the advertisement information; In addition to extracting consumer information based on the consumer identification information included in the information, discount advertisement information comprising the calculated settlement amount information, the extracted discount burden information, and the advertisement information Means for transmitting to the consumer terminal, when receiving a discount based on the discount advertisement information in response to transmission of the discount advertisement information to the consumer terminal, the settlement amount information for the consumer, and the advertisement Based on the discount burden information, means for calculating a consumer cost borne by the consumer and an advertiser cost borne by the advertiser, refer to the first storage means according to the determination of the advertiser cost Then, it is made to function as means for extracting the advertiser information based on the advertiser identification information and transmitting the contact information of the consumer who transmitted the discount advertisement information to the advertisement requester terminal.

According to the present invention, the advertiser responds to the consumer's positive action on the discount advertisement information posted on the shopping site, instead of paying a part of the price of the product purchased by the consumer on the shopping site. Upon receiving the contact information of the consumer, based on the contact information, it is possible to conduct effective business activities that will lead to the future such as sending materials and estimates. In addition, it is possible to provide a profound service to consumers who have provided personal information according to the discount burden for discount advertisements.
In addition, since the advertiser can use the delivery address and name entered by the consumer for shopping, attribute information such as the delivery address and name is entered in order to receive the purchased product. Therefore, the accuracy of the information obtained by the advertiser is also increased. Further, since consumer information at the time of shopping is used, the consumer has one ID per person, and the advertiser can easily acquire attribute information. In addition, since the consumer uses information such as an address and a name when shopping at the shopping site, the consumer does not enter false information for merchandise delivery. Therefore, the advertiser can acquire more reliable consumer attribute information, and can prevent unnecessary requests for data due to mischief and the like.
In addition, when consumers provide personal information and obtain some incentives, consumers discount the price to purchase the products they want rather than obtaining premiums selected by the advertiser (company). You can receive a more effective and attractive service. In addition, since an operation such as inputting an address for requesting a document can be omitted, it is possible to simply request a document.
Furthermore, the store can be expected to attract customers to the shopping site and promote the sale of the product by placing advertisements that are more advantageous for consumers who purchase the product.
Therefore, according to the present invention, an advertisement for placing an advertisement while providing an effective and attractive service to a consumer who purchases a product at a shopping site, and attracting customers to the shopping site and promoting the sale of the product. It is possible to provide a shopping support device, a shopping support method, and a shopping support program that enable the main effective business activities.

Hereinafter, with reference to the drawings, the burden of product purchase of a consumer who purchases a product at a shopping site established on a communication network, attracting customers to the shopping site and promoting sales, and the effect of the advertiser Embodiments of a shopping support apparatus, a shopping support method, and a shopping support program according to the present invention that support typical sales activities will be described.
In the present embodiment, a case where a consumer downloads a homepage of a shopping site on a communication network using a communication terminal and purchases a desired product from the homepage will be described as an example.

FIG. 1 is a block diagram showing an example of an embodiment of a shopping support apparatus (hereinafter referred to as “the present server”) according to the present invention. Reference numeral 10 indicates the server.
As shown in FIG. 1, the server 10 includes a consumer terminal 30 used by a consumer who purchases a product at a shopping site established on a communication network, and a store that sells the product at the shopping site. Are connected via a communication network NW so that information can be transmitted and received between the store terminal 50 used by the manager of the store and the advertisement requester terminal 70 used by the advertiser who places the advertisement on the shopping site. Device.

  Examples of the communication network NW include a computer communication network such as the Internet or a LAN (Local Area Network). The server 10, the consumer terminal 30, the store terminal 50, and the advertisement requester terminal 70 communicate via a communication line such as a dedicated line, a public switched telephone network (PSTN), a wireless telephone network, a CATV network, and a satellite communication network. Connected to network NW.

  Any of the consumer terminal 30, the store terminal 50, and the advertisement requester terminal 70 may be any information processing apparatus capable of transmitting / receiving information to / from the server 10, for example, a personal computer or a PDA having a data communication function ( (Personal Digital Assistant) and mobile phones. In the illustrated example, only one consumer terminal 30, one store terminal 50, and one advertisement requester terminal 70 are connected to the server 10 via the communication network NW. However, the server 10 includes a plurality of consumers. Consumer terminal 30, store terminals 50 of a plurality of stores, and advertisement requester terminals 70 of a plurality of advertisers, respectively.

  In addition, the consumer terminal 30, the store terminal 50, and the advertisement requester terminal 70 are not shown, but a CPU (Central Processing Unit), a program storage unit, an input device such as a mouse and a keyboard, and an output device such as a display and a speaker. , OS (operating system), WWW browser, and the like.

Next, the configuration of the server 10 will be described.
The server 10 includes an advertiser information storage unit DB1, a store information storage unit DB2, a consumer information storage unit DB3, an advertisement information storage unit DB4, a discount burden information storage unit DB5, and a product information storage unit DB6. , Discount application information storage unit DB7, settlement information storage unit DB8, order information receiving unit 11, settlement information receiving unit 12, first settlement execution unit 13, posted advertisement determining unit 14, discount advertisement information transmitting unit 15, discount advertisement selection information reception unit 16, discount advertisement selection end information reception unit 17, selection discount advertisement information transmission unit 18, discount advertisement confirmation information reception unit 19, second settlement execution unit 20, discount application And at least a consumer information transmitter 21.

  The server 10 includes a CPU (Central Processing Unit), a program storage unit, and the like (not shown). The CPU controls and controls each component of the server 10 according to the program stored in the program storage unit, and executes program processing. The program storage unit includes a ROM (Read Only Memory), a RAM (Random Access Memory), and the like, and stores various programs used by the server 10.

In the server 10, a question management program (hereinafter referred to as “this program”) according to the present invention operates to control each means in the server 10, whereby a question management method (hereinafter, referred to as “the question management method”) is described. , "This method").
Further, if a computer-readable recording medium (hereinafter referred to as “this recording medium”) in which this program is recorded is used, a computer (not shown) can function in the same manner as the server 10. That is, the present method can be realized by a computer (not shown) reading the program from the recording medium and executing the program.

The advertiser information storage unit DB1 includes advertiser identification information (hereinafter referred to as “advertiser ID”) assigned to each advertiser, and advertiser information including at least information related to the advertiser name and contact information. It is a means for storing in association with each other.
FIG. 2 is a diagram illustrating an example of information stored in the advertiser information storage unit DB1.
For example, in the advertiser information database shown in FIG. 2, the advertiser ID is used as an index, and predetermined advertiser information such as an advertiser's name, address, and contact information (telephone number, facsimile number, or e-mail address) is used as one record. It shows that it constitutes. Moreover, you may include a password as advertiser information as needed. This advertiser information is registered in advance to use this system. An advertiser ID is issued and given by registration of this advertiser information.

The store information storage unit DB2 stores store identification information (hereinafter referred to as “store ID”) assigned to each store and store information including at least information related to the store name and contact information in association with each other. It is.
FIG. 3 is a diagram illustrating an example of information stored in the store information storage unit DB2.
For example, in the store information database shown in FIG. 3, the store ID database is used as an index, and the database is configured with predetermined store information such as store name, address, and contact information (phone number, facsimile number, or e-mail address) as one record. Is shown. Moreover, you may include a password as shop information as needed. This store information is registered in advance to use this system. A store ID is issued and assigned by registering the store information.

The consumer information storage unit DB3 includes consumer identification information given to each consumer (hereinafter referred to as "consumer ID"), consumer information such as the consumer's name, age, gender, and contact information, Are stored in association with each other.
Moreover, consumer information storage part DB3 is a means to further memorize | store the consumer attribute information regarding attributes, such as the field | area of interest of the said consumer, as consumer information.
FIG. 4 is a diagram illustrating an example of information stored in the consumer information storage unit DB3.
For example, in the consumer information database shown in FIG. 4, consumer attributes such as a consumer's name, age, gender, contact information (telephone number, facsimile number or e-mail address), and field of interest are used with the consumer ID as an index. It is shown that the database is configured with a predetermined consumer information regarding one record as one record. Moreover, you may include a password as consumer information as needed. This consumer information is registered in advance to use this system. A consumer ID is issued and given by registration of this consumer information.

The advertisement information storage unit DB4 displays advertisement information, advertisement identification information assigned to each advertisement (hereinafter referred to as “advertisement ID”), an advertiser ID that requests the advertisement, and advertisement placement on the shopping site. It is means for storing consumer condition information indicating conditions for execution in association with each other.
Further, the advertisement information storage unit DB4 is means for further storing consumer attribute condition information indicating consumer attribute conditions in the case of executing advertisement placement on the shopping site in association with the advertisement identification information.
FIG. 5 is a diagram illustrating an example of information stored in the advertisement information storage unit DB4.
For example, the advertisement information database shown in FIG. 5 indicates that the database is configured with the advertisement ID as an index and the advertisement information, the advertiser ID, and the advertisement consumer condition information as one record.

The discount burden information storage unit DB5 executes the application of the discount and the advertisement ID, the discount burden information indicating the amount of the part of the product purchased by the consumer according to the provision of the consumer personal information, and the discount. The discount target purchase amount information indicating the range of the total product purchase amount to be stored is associated with each other and stored. The discount burden information includes a discount rate.
FIG. 6 is a diagram illustrating an example of information stored in the discount burden information storage unit DB5.
For example, the discount burden information database shown in FIG. 6 indicates that the database is configured with the advertisement ID as an index, discount burden information, and discount target purchase amount information as one record.

The product information storage unit DB 6 stores product identification information (hereinafter referred to as “product ID”) assigned to each product, price information of the product, and the store ID that sells the product in association with each other. It is.
FIG. 7 is a diagram illustrating an example of information stored in the product information storage unit DB6.
For example, the product information database shown in FIG. 7 shows that the database is configured with the store ID as an index, the product ID, and price information as one record.

The discount application information storage unit DB7 is a means for storing the consumer ID that has received the discount and the advertisement ID of the target advertisement to which the discount has been applied in association with each other.
FIG. 8 is a diagram illustrating an example of information stored in the discount application information storage unit DB7.
For example, the discount application information database shown in FIG. 8 indicates that the database is configured with the consumer ID as an index and the advertisement ID as one record.

The settlement information storage unit DB 8 stores the consumer ID, the product ID of the product desired to be purchased, the desired purchase quantity information of the product, and the product included in the order information collectively stored in the order information receiving unit 11. It is a means for associating store IDs of stores for sale with each other and storing them for each consumer.
FIG. 9 is a diagram illustrating an example of information stored in the payment information storage unit DB8.
For example, the payment information database shown in FIG. 9 indicates that the database is configured with the consumer ID as an index, the store ID, the product ID, and the purchased quantity information as one record.

The order information receiving unit 11 receives, from the consumer terminal 30, order information including a consumer ID, a product ID of a product desired to be purchased, information on a desired purchase number of the product, and a store ID selling the product, Until the payment information for ending the purchase of the merchandise is received, the order information is collectively stored.
The order information receiving unit 11 transmits the order information to the first settlement execution unit 13 in response to receiving information notifying that the settlement information has been received from the settlement information receiving unit 12, and the order information is transmitted to the settlement information. It transmits to memory | storage part DB8.

The payment information receiving unit 12 performs a process of receiving payment information including a consumer ID from the consumer terminal 30.
The payment information receiving unit 12 transmits information notifying that the payment information has been received to the order information receiving unit 11 with the reception of the payment information.

The first settlement execution unit 13 receives all the order information transmitted from the order information receiving unit 11 in response to the reception of the settlement information at the settlement information receiving unit 12, refers to the store information storage unit DB2, The store information is extracted based on the store ID included in the order information extracted with reference to the order information receiving unit 11, the order information is transmitted to the store terminal 50, and the product information storage unit DB6 The price of the product is extracted based on at least the product ID included in the order information with reference to the above, and the settlement amount is obtained by multiplying the price information by the desired purchase quantity information included in the order information to obtain the total amount of product purchase The process which calculates is performed.
The first payment execution unit 13 transmits the order information received from the order information receiving unit 11 and the calculated payment amount information to the discount advertisement information transmission unit 15 according to the calculation of the payment amount, and also calculates the payment amount. Information notifying that it has been calculated is transmitted to the posted advertisement determination unit 14.

The posted advertisement determination unit 14 compares the settlement amount information with the discount target purchase amount information by referring to the discount burden information DB 5 according to the calculation of the settlement amount in the first settlement execution unit 13, and the shopping The advertisement ID to be posted on the site is determined, the discount burden information corresponding to the advertisement ID is extracted, and the advertisement information is extracted based on the advertisement ID with reference to the advertisement information storage unit DB4.
Further, the posted advertisement determination unit 14 refers to the consumer information storage unit DB3 in advance according to the calculation of the settlement amount in the first settlement execution unit 13, and extracts the order extracted with reference to the order information receiving unit 11. The consumer attribute information is extracted based on the consumer ID included in the information, and the advertisement attribute storage unit DB4 is continuously referred to to compare the consumer attribute information with the consumer attribute condition information and execute the advertisement placement. If the consumer attribute information matches the consumer attribute condition information and executes advertisement insertion as a result of the determination, advertisement identification information having the matching consumer attribute condition information is determined. After that, a process of extracting discount burden information based on the advertisement ID with reference to the discount burden information DB 5 is performed.
In addition, the published advertisement determining unit 14 further performs a process of referring to the discount application information storage unit DB7 after the advertisement execution execution determination and eliminating an advertisement that has already been applied with a discount based on the consumer ID and the advertisement ID. .
The posted advertisement determination unit 14 transmits the extracted discount burden information and advertisement information to the discount advertisement information transmission unit 15, and uses the discount burden information and the settlement amount information received from the first settlement execution unit 13 as the second. It transmits to the settlement execution unit 20.
In addition, when a plurality of pieces of advertisement information are extracted, the posted advertisement determination unit 14 receives discount advertisement confirmation information for confirming discount advertisement information to which a discount is applied from the discount advertisement confirmation information reception unit 19, and stores the discount advertisement information in the discount advertisement information. The corresponding discount burden information is transmitted to the second settlement execution unit 20.

The discount advertisement information transmission unit 15 consumes the order information and the settlement amount information transmitted from the first settlement execution unit 13 and the discount burden information and advertisement information transmitted from the posted advertisement determination unit 14 The consumer information storage unit DB3 is referred to, and consumer information is extracted based on the consumer ID included in the order information extracted with reference to the order information receiving unit 11, and the settlement amount information, the advertisement information, and the All discount advertisement information including discount burden information is transmitted to the consumer terminal 30.
In addition, when the posted advertisement determination unit 14 extracts a plurality of pieces of advertisement information, the discount advertisement information transmission unit 15 transmits all discount advertisement information corresponding to the advertisement information to the consumer terminal 30, and then the consumer When discount advertisement confirmation information is received from the terminal 30, a process of transmitting discount advertisement information determined by the discount advertisement confirmation information to the consumer terminal 30 is performed.

The discount advertisement selection information receiving unit 16 receives discount advertisement selection information for selecting discount advertisement information of interest from the discount advertisement information from the consumer terminal 30, and ends the selection of discount advertisement information. Until the information is received, the discount advertisement information is collectively stored.
The discount advertisement selection information receiving unit 16 receives the discount advertisement information from the discount advertisement selection end information receiving unit 17 to the selection discount advertisement information transmitting unit 18 in response to reception of information notifying that the discount advertisement selection end information has been received. Send.

The discount advertisement selection end information receiving unit 17 performs a process of receiving discount advertisement selection end information including the consumer ID from the consumer terminal 30.
The discount advertisement selection end information receiving unit 17 transmits information notifying that the discount advertisement selection end information has been received to the discount advertisement selection information receiving unit 16 with the reception of the discount advertisement selection end information.

  The selected discount advertisement information transmitting unit 18 performs a process of transmitting all the discount advertisement information to the consumer terminal 30 in response to receiving the discount advertisement information from the discount advertisement selection information receiving unit 16.

The discount advertisement confirmation information receiving unit 19 performs a process of receiving, from the consumer terminal 30, discount advertisement confirmation information for confirming discount advertisement information to which a discount is applied from the discount advertisement information together with the consumer ID.
The discount advertisement confirmation information receiving unit 19 transmits the received discount advertisement confirmation information to the posted advertisement determination unit 14.

The second settlement execution unit 20, based on the settlement amount information for the consumer and the discount amount information for the advertisement, in response to receiving discount amount information and completed amount information from the posted advertisement determination unit 14. The consumer cost borne by the consumer and the advertiser cost borne by the advertiser are calculated.
Further, when there are a plurality of products that the consumer desires to purchase, the second settlement execution unit 20 bears the consumer for each product or each store that sells the product according to the ratio of the settlement amount. A process for calculating a consumer cost and an advertiser cost borne by the advertiser is performed.
The second settlement execution unit 20 transmits information notifying that the consumer cost and the advertiser cost information have been calculated to the discount applied consumer information transmission unit 21.

  The discount-applied consumer information transmission unit 21 refers to the advertiser information DB 1 and receives the advertisement in response to receiving information notifying that the consumer cost and the advertiser cost have been calculated from the second settlement execution unit 20. The advertiser information is extracted based on the main ID, and the contact information of the consumer who transmitted the discount confirmation information is transmitted to the advertisement requester terminal 70.

  Next, an example of a method executed by the server 10 shown in FIG. 1 will be described based on FIGS. 10 and 11 are sequence diagrams showing the flow of processing in the server 10 according to the embodiment of the present invention configured as described above. In the present embodiment, when the consumer terminal 30 connected via the communication network NW downloads the homepage of the shopping site and the consumer purchases a desired product from the homepage, the consumer terminal 30 is effective for the consumer. As an attractive and attractive service, the consumer can contact the advertising requester terminal 70 while offering discounts on the purchase price of the product and attracting customers to the shopping site and promoting the sale of the product by providing the discount service for the purchase of the product. An explanation will be given of the case where an advertiser who publishes an advertisement and bears a part of the purchase price of the merchandise can be effectively operated by providing personal information such as the above.

First, prior to posting an advertisement on a shopping site, the server 10 requests the advertiser to input advertiser information in advance, and receives the advertiser information for each advertiser. The advertiser name and the advertiser information including at least information related to the contact information are associated with each other and stored in the advertiser information storage unit DB1 (see (A)).
In addition, prior to the sale of merchandise on the shopping site, the server 10 requests store managers to input store information in advance, and stores the received store information for each store and the name of the store. And store information including at least information on contact information are stored in the store information storage unit DB2 in association with each other (see (B)).

In addition, prior to purchasing a product at a shopping site, the server 10 prompts a consumer to input consumer information and receives the received consumer information for each consumer. Consumer information relating to consumer attributes such as the consumer's name, age, gender, contact information, and field of interest is associated with each other and stored in the consumer information storage unit DB3 (see (C)).
Input of consumer information can be expressed in a form as shown in FIG. 14, for example. FIG. 14 is a diagram illustrating an example of a consumer information input screen displayed on the display of the consumer terminal 30. This consumer information input screen 100 includes a field of interest information check box 101 with a check box to ask consumers about fields of interest such as music & entertainment, hobbies, gambling and sweepstakes, life information, sports, etc. Vehicle type information check box 102 with a check box to ask the consumer, basic information input to ask the consumer about basic information of consumer registration such as name, gender, date of birth, occupation, type of business, marital status, e-mail address, password A column 103, a living environment information input column 104 that asks the consumer about the living environment such as an address and a telephone number, a family information input column 105 that asks the consumer about a family such as a living person and a pet, and the like are shown. The consumer information input screen 100 also displays a “cancel” button 108 for canceling the input consumer information and a “register” button 109 for requesting registration of the consumer information.
Therefore, if the user wishes to purchase a product on the shopping site, the consumer information is selected by clicking (registering) the registration button 109 on the consumer information input screen 100 after completing the input (check) of the consumer information. sign up.

In addition, the server 10 includes advertisement information, an advertisement ID assigned to each advertisement, an advertiser ID that requests the advertisement, and consumer condition information that indicates conditions for executing the advertisement placement on the shopping site. Are stored in the advertisement information storage unit DB4 in association with each other (see (D)).
In addition, the server 10 includes an advertisement ID, discount burden information indicating an amount to be partially paid for a product purchased by the consumer in response to the provision of consumer personal information, and a product for which the discount is applied. The discount target purchase amount information indicating the range of the total purchase amount is associated with each other and stored in the discount burden information storage unit DB5 (see (E)).
Further, the server 10 stores the product ID assigned to each product, the price information of the product, and the store ID that sells the product in the product information storage unit DB 6 in association with each other ((F) reference).

Then, the consumer activates the consumer terminal 30, connects to the server 10 via the communication network NW, accesses the shopping site built in the server 10, and downloads the homepage of the shopping site.
Next, the consumer visits the shopping site and purchases a desired desired product from a plurality of stores provided in the shopping site. For example, on the shopping site displayed on the display of the consumer terminal 30 By selecting (clicking) a “Add to Cart” button or the like corresponding to the product that is posted, the order information is transmitted from the consumer terminal 30 to the server 10 (see (11)).
This shopping site can be represented, for example, in the form shown in FIG. FIG. 15 is a diagram illustrating an example of a shopping site screen displayed on the display of the consumer terminal 30 connected to the server 10. The shopping site screen 110 displays a plurality of product categories provided in the shopping site, and a product category selection button display field 111 that allows more detailed store information to be displayed by selecting the product category. Images 112a, 112b, 112c... Of products to be sold on the site, “Add to cart” buttons 113a, 113b, 113c... For displaying the intention to purchase the products, and an intention to purchase the products. A product information display field 115 including “cancel” buttons 114a, 114b, 114c,... Also, on this shopping site screen 110, an “cancel all” button 118 for canceling all purchases of products for which purchase intentions have been displayed, and a “check cart” button for confirming products for which purchase intentions have been displayed are displayed. 119 is displayed.
Therefore, when purchasing a product on the shopping site, the user selects the product category selection button to display desired information and confirms the product image 112 displayed in the product information display field 115 while confirming the desired information. The “Add to cart” button 113 corresponding to the product is selected, and then the “Confirm cart” button 119 is selected.

Thereby, order information including the consumer ID, the product ID desired to be purchased, the desired purchase quantity information of the product, and the store ID where the product is sold is transmitted from the consumer terminal 30 to the server 10, and the server 10 receives the order information sent from the consumer terminal 30 (see (12)).
Further, the server 10 collectively stores the order information until receiving payment information for ending the purchase of the product from the consumer terminal 30 (see (13)).

  Moreover, confirmation of the goods which performed the intention to purchase can be represented in a form as shown in FIG. 16, for example. FIG. 16 is a diagram illustrating an example of a shopping cart confirmation screen displayed on the display of the consumer terminal 30 connected to the server 10. The shopping cart confirmation screen 120 is provided with a delivery address of the purchased product, a delivery information display field 121 for displaying the shopping product, and an order content information display field 122 for displaying the cost of the desired product. In this case, as a shopping item, I wanted to purchase one item A for 2,250 yen, one item D for 3,610 yen, and one item F for 2,850 yen. It is displayed that the price of the product is 8,710 yen, the delivery fee / fee is 0 yen, and the total order amount is 8,710 yen. The delivery information display field 121 is provided with a “change” button 121a for requesting a change in delivery destination and a “change / delete quantity” button 121b for requesting a change in the desired purchase quantity of the desired product. In addition, the shopping cart confirmation screen 120 includes a “select discount” button 128 for requesting a discount on the price of the product desired to be purchased, and an “order” requesting a settlement without requesting a discount on the cost of the desired product. "Confirm" button 129 is displayed.

Therefore, when the purchase of a product is terminated, if the user wishes to discount the price of the product he / she wishes to purchase on the shopping site, he / she selects the “Select Discount” button 128, while he / she wishes to discount the price of the product. If the user wishes to settle the payment, the settlement information is transmitted from the consumer terminal 30 to the server 10 by selecting the “confirm order” button 129 (see (14)).
Thereby, this server 10 receives the payment information sent from the consumer terminal 30 (refer (15)).

Upon receipt of the payment information, the server 10 ends the storage of the order information, refers to the store information storage unit DB2, extracts store information based on the store ID included in the order information, and stores the store information. The order information is transmitted to the terminal 50 (see (16)).
The store terminal 50 receives the order information transmitted from the server 10 (see (17)).
Then, in the store that has received the order information from the store terminal 50, for example, an instruction to deliver the ordered product to the consumer is given to the logistics company, and the logistics company packs the product for which the delivery instruction has been received. To the consumer (see (18)).

Further, in response to receiving the payment information, the server 10 refers to the product information storage unit DB6 and extracts the price information of the product based on at least the product ID included in the order information. By multiplying the desired purchase quantity information included in the order information, a settlement amount that is the total amount of product purchase is calculated (see (19)).
Next, the server 10 refers to the consumer information storage unit DB3 according to the calculation of the payment amount, extracts the consumer information based on the consumer ID included in the order information, and the advertisement information storage unit DB4. And the consumer condition information is extracted together with the advertisement ID (see (20)).
Subsequently, the server 10 compares the consumer information with the consumer condition information to determine whether or not to execute advertisement placement (see (21)).
Further, the server 10 refers to the discount application information storage unit DB7 after determining the execution of the advertisement placement, and eliminates advertisements that have already been applied with a discount based on the consumer ID and the advertisement ID (see (22)). ).
And this server 10 memorize | stores the said order information memorize | stored collectively in payment information storage part DB8 for every consumer according to determination of advertisement insertion execution (refer (23)).

As a result of the determination, the server 10 extracts advertisement information based on the advertisement ID with reference to the advertisement information storage unit DB4 when the consumer information matches the consumer condition information and executes advertisement insertion ( (Refer to (24)).
Next, after extracting the advertisement information, the server 10 further refers to the discount burden information DB 5 to extract discount target purchase amount information based on the advertisement ID, and the discount target purchase amount information, the settlement amount information, Are compared (see (25)).
Then, the server 10 determines an advertisement to be posted on the shopping site (see (26)).

Further, the server 10 extracts discount burden information based on the advertisement ID with reference to the discount burden information DB 5 in accordance with the determination of the advertisement information (see (27)).
Next, the server 10 transmits discount advertisement information including the settlement amount information, the advertisement information, and the discount burden amount information to the consumer terminal 30 (see (28)).

The consumer terminal 30 receives the discount advertisement information transmitted from the server 10 (see (29)).
Subsequently, the consumer terminal 30 selects the discount advertisement information of interest from the received discount advertisement information, and transmits the discount advertisement selection information for specifying the selected discount advertisement to the server 10 (see (30)).
This selection of discount advertisement information can be expressed in a form as shown in FIG. 17, for example. FIG. 17 is a diagram illustrating an example of a discount advertisement selection screen displayed on the display of the consumer terminal 30 connected to the server 10. The discount advertisement selection screen 130 is provided with a delivery information display field 131 for displaying a delivery address of the purchased product and a discount advertisement display field 134 for displaying a discount advertisement determined by the consumer information and the total purchase amount of the product. Here, as the first discount advertisement information, the company A advertisement 132a that discounts 300 yen from the purchase amount by requesting the material request for the company A product, and the intention expression that the discount is applied by the discount advertisement “Add to discount cart” button 133a, as second discount advertisement information, company B advertisement 132b that discounts 1600 yen from the purchase price by requesting material request for company B product, and application of discount by the discount advertisement “Choose a discount cart” button 133b that displays an intention to receive the C A company C advertisement 132c that discounts 2000 yen from the purchase price by requesting an estimate of the price, and a “Add to discount cart” button 133c that displays an intention to receive a discount applied by the discount advertisement. Is displayed. In addition, in the lower part of each advertisement 132a, 132b, 132c,..., A “not interested” check box for displaying an intention that is not desired to be displayed next time is provided. In addition, the discount advertisement selection screen 130 displays a “select discount” button 138 for displaying the next discount advertisement and a settlement without applying the discount advertisement or applying the discount by the already selected discount advertisement. A “confirm order” button 139 is displayed.
Accordingly, if it is desired to display a discount advertisement other than the discount advertisement currently displayed on the discount advertisement selection screen 130, the user selects the “select discount” button 128 and selects the discount advertisement for which the discount is desired to be applied. Continue.

Further, the server 10 receives discount advertisement selection information from the consumer terminal 30 (see (31)).
Next, after receiving the discount advertisement selection information, the server 10 collectively stores the discount advertisement information until receiving discount advertisement selection end information for ending selection of discount advertisement information (see (32)).
On the other hand, if the consumer terminal 30 has not selected discount advertisements or has already selected some discount advertisements and wishes to settle with application of discounts using these discount advertisements, the "confirm order" ”Button 129 is selected to transmit discount advertisement selection end information to the server 10 (see (33)).
The server 10 receives discount advertisement selection end information from the consumer terminal 30 (see (34)).
If the server 10 continues to receive discounted advertisement selection end information and some discounted advertisements have been selected, the server 10 hopes to receive a discount from the received discounted advertisement information. In order to have discount advertisement information selected, the discount advertisement information stored together is transmitted to the consumer terminal 30 (see (35)).

The consumer terminal 30 receives the discount advertisement information selected from the server 10 (see (36)).
Subsequently, the consumer terminal 30 selects the discount advertisement information that the user wishes to finally receive the discount from the received discount advertisement information, and sends the discount advertisement confirmation information for specifying the selected discount advertisement to the server 10. Transmit (see (37)).
The identification of the discount advertisement information that is finally desired to receive the discount can be expressed in the form shown in FIG. 18, for example. FIG. 18 is a diagram illustrating an example of a discount cart confirmation screen displayed on the display of the consumer terminal 30 connected to the server 10. The discount cart confirmation screen 140 includes a delivery information display field 141 for displaying a delivery address of the purchased product, an order content information display field 142 for displaying an image, a cost, and a quantity of the product desired to be purchased, and application of a discount. A selectable discount advertisement display field 143 for displaying the discount advertisement information selected for receiving the request is provided. Here, one product A of 2,250 yen is provided as a shopping product, 3,610. You want to purchase 1 product D for Yen, 1 product F for 2,850 Yen, the price of the product you wish to purchase is 8,710 Yen, delivery fee / 0 Yen, total order amount is 8, On the other hand, as a selectable discount advertisement, A company advertisement 143a that discounts 300 yen from the purchase price by requesting material request for A company product, 1500 yen from shopping price by requesting material request for E company product Discounting Company E ad 143e, G, Inc. advertising 143g ··· discounting the 500 yen from shopping amount of money is being displayed by wishing to document request of Company G products. Further, on the discount cart confirmation screen 140, a “select discount” button 148 for displaying the discount advertisement again in order to redo the selection of the discount advertisement and a settlement with application of the discount by the specified discount advertisement are desired. A “confirm order” button 149 is displayed.
Therefore, if it is desired to display a discount advertisement other than the discount advertisement currently displayed on the discount cart confirmation screen 140, the “select discount” button 148 is selected, and settlement is performed by applying the discount by the specified discount advertisement. Is selected, the “confirm order” button 149 is selected. Here, it is displayed that the E company advertisement 143e is specified.

The server 10 receives, from the consumer terminal 30, discount advertisement confirmation information for specifying discount advertisement information to which discount is applied from the discount advertisement information together with the consumer ID (see (38)).
Next, after receiving the discount advertisement confirmation information, the server 10 calculates the consumer cost borne by the consumer and the advertiser cost borne by the advertiser based on the discount burden information for the advertisement. Calculate (see (39)). The consumer cost, the advertiser cost and the calculation can be expressed in a form as shown in FIG. 19, for example. FIG. 19 is a diagram for explaining a settlement method to which a discount is applied. Here, the total order amount of the products that the consumer wishes to purchase is 8710 yen, and the discount amount that is discounted as the advertiser cost is 1500 yen due to the desire to apply discount advertising, while the consumer cost is It is shown that the consumer payment amount to be paid is 7210 yen.

  At this time, when there are a plurality of products that the consumer desires to purchase, the consumer cost borne by the consumer and the advertiser are in accordance with the ratio of the settlement amount for each product or each store that sells the product. It may be possible to calculate the advertiser cost borne by The consumer cost and the advertiser cost corresponding to the settlement amount ratio can be calculated in the form shown in FIG. 20, for example. FIG. 20 is a diagram for explaining a settlement method to which a discount is applied. Here, when a product A of 2250 yen, a product D of 3610 yen, and a product F of 2850 yen are purchased, the sales ratio of the product A is 0.25832 and the sales ratio of the product D is 0.41447 as the ratio of the settlement amount. , The sales ratio of the product F is 0.32721, and from this sales ratio, the advertiser payment amount (advertisement cost) discounted as the advertiser cost for the product A is 387 yen, and the payment as the consumer cost is required. Consumer payment amount is 1863 yen, advertiser payment amount (advertisement cost) discounted as advertiser cost for product D is 622 yen, consumer payment amount required to be paid as consumer cost is 2988 yen In addition, for the product F, the advertiser payment amount (advertisement cost) discounted as the advertiser cost is 491 yen, and the consumer payment amount required to be paid as the consumer cost is 2359 yen It is shown.

Subsequently, the server 10 transmits the calculated consumer cost information to the consumer terminal 30, while transmitting the advertiser cost information to the advertisement requester terminal 70 (see (40)).
The consumer terminal 30 receives consumer cost information (see (41a)), and the advertisement requester terminal 70 receives advertiser cost information (see (42b)).
Then, the server 10 refers to the advertiser information DB 1 according to the determination of the advertiser cost, extracts the advertiser information based on the advertiser ID, and contacts information of the consumer who has transmitted the discount confirmation information Is transmitted to the advertisement requester terminal 70 (see (42)).

  Thereafter, the advertiser who has received the consumer's contact information from the advertisement requester terminal 70 transmits the material of the product posted in the advertisement by e-mail or facsimile (see (43a)), or by mail or courier. Sending the materials of the products posted in the advertisement (see (43b)), after the advertisement is posted on the shopping site, continue active sales activities.

Next, an example of a basic operation of the server 10 having the above configuration will be described with reference to FIGS. 12 and 13 are flowcharts showing the flow in the server 10 having the above-described configuration.
As shown in FIG. 12, first, the order information receiving unit 11 sells the consumer ID, the product ID desired to be purchased, the desired purchase quantity information of the product, and the product transmitted from the consumer terminal 30. It is determined whether or not order information including the store ID has been received (S11).
As a result, when the order information receiving unit 11 receives the order information (Y), the order information receiving unit 11 collectively stores the order information until receiving the settlement information for ending the purchase of the product (S12).

On the other hand, when the order information receiving unit 11 has not received the order information (N). Next, has the settlement information receiving unit 12 received the settlement information including the consumer ID transmitted from the consumer terminal 30? It is determined whether or not (S13).
As a result, when the payment information receiving unit 12 receives the payment information (Y), the payment information receiving unit 12 transmits information notifying that the payment information has been received to the order information receiving unit 11, and The information receiving unit 11 transmits the order information to the first settlement execution unit 13. Thereby, the order information receiving unit 11 ends the process of storing the order information collectively in response to the reception of the information.
The first settlement execution unit 13 refers to the store information storage unit DB2 in response to the reception of the information, extracts the store information based on the store ID included in the order information, and specifies the store information based on the store information. The order information is transmitted to the store terminal 50 (S14).

Further, the first settlement execution unit 13 refers to the product information storage unit DB 6 and extracts price information of the product based on at least the product ID included in the order information, and the price information is included in the order information. The settlement amount which is the total amount of product purchase is calculated by multiplying the desired purchase quantity information (S15).
After calculating the settlement amount, the first settlement execution unit 13 transmits the order information and information notifying that the settlement amount has been calculated to the posted advertisement determination unit 14 and uses the calculated settlement amount information as discount advertisement information. Transmit to the transmitter 15.

The posted advertisement determination unit 14 refers to the consumer information storage unit DB3 according to the calculation of the payment amount in the first payment execution unit 13, and extracts consumer attribute information based on the consumer ID included in the order information. (S16).
Further, the posted advertisement determination unit 14 continuously extracts the consumer attribute condition information together with the advertisement ID with reference to the advertisement information storage unit DB4, compares the consumer attribute information with the consumer attribute condition information, It is determined whether or not to execute posting (S17).
Further, the published advertisement determining unit 14 refers to the discount application information storage unit DB7 after determining the execution of the advertisement posting, and eliminates advertisements that have already been applied with a discount based on the consumer ID and the advertisement ID (S18). .
Then, the posted advertisement determination unit 14 transmits the order information to the settlement information storage unit DB8 (S19).

In addition, as a result of the determination, the posted advertisement determination unit 14 refers to the advertisement information storage unit DB4 based on the advertisement ID when the consumer attribute information matches the consumer attribute condition information and executes the advertisement insertion. Advertisement information is extracted (S20).
Further, after the advertisement information is extracted based on the advertisement ID, the posted advertisement determination unit 14 further extracts discount target purchase amount information based on the advertisement ID with reference to the discount burden information DB 5, and the discount target purchase amount The information is compared with the settlement amount information (S21).
Further, the posted advertisement determination unit 14 determines an advertisement to be posted on the shopping site according to the comparison (S22).
The posted advertisement determination unit 14 transmits the extracted advertisement information to the discount advertisement information transmission unit 15.

Further, the posted advertisement determination unit 14 extracts discount burden information based on the advertisement ID with reference to the discount burden information DB 5 in accordance with the determination of the advertisement information (S23).
Then, the posted advertisement determination unit 14 transmits the extracted discount burden information to the discount advertisement information transmission unit 15, and also sets the discount burden information and the settlement amount information received from the first settlement execution unit 13 to the second settlement. Transmit to the execution unit 20.

  The discount advertisement information transmission unit 15 receives the settlement amount information calculated by the first settlement execution unit 13, the advertisement information and the discount burden amount information extracted by the posted advertisement determination unit 14, and a discount consisting of these information All advertisement information is transmitted to the consumer terminal 30 (S24).

If the payment information receiving unit 12 has not received the payment information (N), then the discount advertisement selection information receiving unit 16 selects the discount advertisement information of interest from the discount advertisement information. It is determined whether selection information has been received (S25).
As a result, when the discount advertisement selection information receiving unit 16 receives the discount advertisement selection information (Y), the discount advertisement selection information receiving unit 16 receives the discount advertisement selection end information for ending the selection of discount advertisement information. The discount advertisement information is stored together (S26).
On the other hand, when the discount advertisement selection information receiving unit 16 has not received the discount advertisement selection information (N), it is next determined whether or not the discount advertisement selection end information receiving unit 17 has received the discount advertisement selection end information. (S27).

As a result, when the discount advertisement selection end information receiving unit 17 receives the discount advertisement selection end information including the consumer ID (Y), the discount advertisement selection end information receiving unit 17 has received the discount advertisement selection end information. Is transmitted to the discount advertisement selection information receiving unit 16.
The discount advertisement selection information receiving unit 16 transmits the discount advertisement information to the selected discount advertisement information transmitting unit 18 in response to receiving the discount advertisement selection end information from the discount advertisement selection end information receiving unit 17.
The selection discount advertisement information transmission unit 18 performs a process of transmitting all the discount advertisement information received from the discount advertisement selection information reception unit 16 to the consumer terminal 30 (S28).

On the other hand, if the discount advertisement selection end information receiving unit 17 has not received the discount advertisement selection end information (N), then the discount advertisement confirmation information receiving unit 19 applies the discount from the selected discount advertisement information. It is determined whether or not discount advertisement confirmation information specifying discount advertisement information to be received has been received (S29).
As a result, when the discount advertisement confirmation information receiving unit 19 receives the discount advertisement confirmation information (Y), the discount advertisement confirmation information receiving unit 19 transmits the discount advertisement confirmation information to the posted advertisement determination unit 14.
The posted advertisement determination unit 14 receives discount advertisement confirmation information for confirming discount advertisement information to which a discount is applied from the discount advertisement confirmation information reception unit 19 and refers to the discount burden information DB 5 according to the discount advertisement information. The discount burden information is extracted and transmitted to the second settlement execution unit 20.

The second settlement execution unit 20, based on the settlement amount information for the consumer and the discount burden information for the advertisement, a consumer cost borne by the consumer and an advertiser cost borne by the advertiser Is calculated (S30).
Further, when there are a plurality of products that the consumer desires to purchase, the second settlement execution unit 20 bears the consumer for each product or each store that sells the product according to the ratio of the settlement amount. The consumer cost and the advertiser cost borne by the advertiser are calculated.
The second settlement execution unit 20 notifies the consumer cost to the consumer terminal 30, and notifies the advertiser cost to the advertiser terminal 70 (S31).
Then, the second settlement execution unit 20 transmits information notifying that the advertiser cost information has been calculated to the discount-applied consumer information transmission unit 21.

The discount-applied consumer information transmission unit 21 extracts advertiser information based on the advertiser ID with reference to the advertiser information DB 1 in accordance with the determination of the advertiser cost in the second settlement execution unit 20, and the discount The contact information of the consumer who transmitted the confirmation information is transmitted to the advertisement requester terminal 70 (S32).
As a result, a series of operations in the server 10 ends (end).
On the other hand, if the discount advertisement confirmation information receiving unit 21 has not received the discount advertisement confirmation information (N), whether or not the order information reception unit 11 has received the order information transmitted from the consumer terminal 30 again. This determination is repeated (S11).

  As described above, according to the present embodiment, the advertiser bears a part of the price of the product that the consumer purchases on the shopping site in accordance with the consumer's positive action on the discount advertisement information posted on the shopping site. Instead, personal information such as the consumer's contact information is provided, and based on the personal information, effective business activities that will lead to the future, such as sending materials and estimates, can be performed efficiently. In addition, consumers want their services to be more effective and attractive than using the personal information effectively to obtain prizes selected by the advertiser (company) such as gifts for prizes. You can receive a payment with a discount applied to purchase a cheaper product. Furthermore, the store can be expected to attract customers to the shopping site and promote the sales of the products by placing discount advertisements that are more advantageous for consumers who purchase the products.

It is a block block diagram which shows an example of embodiment of the shopping assistance apparatus which concerns on this invention. It is an example of the database structure memorize | stored in the advertiser information storage part with which the shopping assistance apparatus which concerns on this invention is provided. It is an example of the database structure memorize | stored in the shop information storage part with which the shopping assistance apparatus which concerns on this invention is provided. It is an example of the database structure memorize | stored in the consumer information storage part with which the shopping assistance apparatus which concerns on this invention is provided. It is an example of the database structure memorize | stored in the advertisement information storage part with which the shopping assistance apparatus which concerns on this invention is provided. It is an example of the database structure memorize | stored in the discount burden information storage part with which the shopping assistance apparatus which concerns on this invention is provided. It is an example of the database structure memorize | stored in the merchandise information storage part with which the shopping assistance apparatus which concerns on this invention is provided. It is an example of the database structure memorize | stored in the discount application information storage part with which the shopping assistance apparatus which concerns on this invention is provided. It is an example of the database structure memorize | stored in the payment information storage part with which the shopping assistance apparatus which concerns on this invention is provided. It is a sequence diagram which shows the flow of a process of the shopping assistance method which concerns on this invention. It is a sequence diagram which shows the continuation of the flow of a process of the shopping assistance method shown in FIG. It is a flowchart which shows an example of the information processing in the shopping assistance apparatus which concerns on this invention. It is a flowchart which shows the continuation of the information processing in the shopping assistance apparatus shown in FIG. It is a schematic diagram which shows an example of the consumer information registration screen displayed on the display of the consumer terminal connected with the shopping assistance apparatus which concerns on this invention. It is a schematic diagram which shows an example of the shopping site screen displayed on the display of the consumer terminal connected with the shopping assistance apparatus which concerns on this invention. It is a schematic diagram which shows an example of the shopping cart confirmation screen displayed on the display of the consumer terminal connected with the shopping assistance apparatus which concerns on this invention. It is a schematic diagram which shows an example of the discount advertisement selection screen displayed on the display of the consumer terminal connected with the shopping assistance apparatus which concerns on this invention. It is a schematic diagram which shows an example of the discount cart confirmation screen displayed on the display of the consumer terminal connected with the shopping assistance apparatus which concerns on this invention. It is a figure explaining the payment system which applied the discount in the shopping assistance method which concerns on this invention. It is a figure explaining the payment system which applied the discount for every goods with respect to the some goods in the shopping assistance method which concerns on this invention.

Explanation of symbols

  DB1 advertiser information storage unit (first storage unit), DB2 store information storage unit (second storage unit), DB3 consumer information storage unit (third storage unit), DB4 advertisement information storage unit (fourth storage unit), DB5 discount burden information storage unit (fifth storage unit), DB6 product information storage unit (sixth storage unit), DB7 discount application information storage unit (seventh storage unit), DB8 settlement information storage unit (eighth storage unit) , NW communication network, 10 shopping support device (this server), 11 order information receiving unit, 12 settlement information receiving unit, 13 first settlement execution unit, 14 posted advertisement determining unit, 15 discount advertisement information transmitting unit, 16 discount advertisement selection Information receiving section, 17 Discount advertisement selection end information receiving section, 18 Selected discount advertisement information transmitting section, 19 Discount advertisement confirmation information receiving section, 20 Second settlement execution section, 21 Discount application consumer information transmitting section, 30 Cost terminal, 50 store terminal, 70 advertiser terminal.

Claims (7)

A consumer terminal used by a consumer who purchases a product at a shopping site established on a communication network; a store terminal used by an administrator of a store which sells the product at the shopping site; and the shopping site Connected to an advertisement requester terminal used by an advertiser who publishes advertisements via a communication network, reducing the consumer's product purchase burden, attracting customers to the shopping site and promoting sales, and the advertiser. A device designed to support the effective sales activities of
First storage means for storing the advertiser identification information given to each advertiser and the advertiser information including at least information about the advertiser name and contact information in association with each other;
Second storage means for storing store identification information given to each store and store information including at least information on the store name and contact information in association with each other;
Third storage means for storing consumer identification information given to each consumer and consumer information such as the consumer's name, age, sex, and contact information in association with each other;
Fourth storage means for storing the advertisement information, the advertisement identification information assigned to each advertisement, and the advertiser identification information for requesting the advertisement in association with each other;
Range of the advertisement identification information, discount amount information indicating an amount to be partially paid for the product purchased by the consumer in accordance with the provision of the consumer personal information, and the total amount of the product purchase for executing the application of the discount And a fifth storage means for storing the discount target purchase amount information indicating
Sixth storage means for storing the product identification information assigned to each product, the price information of the product, and the store identification information for selling the product in association with each other;
Order information including consumer identification information, product identification information desired to purchase, desired purchase quantity information for the product, and store identification information for selling the product is received from the consumer terminal, Order information receiving means for collectively storing the order information until payment information for completing the purchase is received;
Payment information receiving means for receiving payment information including consumer identification information from the consumer terminal;
Upon receipt of the payment information, all the order information stored together in the order information receiving means is received, and store information is extracted based on the store identification information included in the order information with reference to the second storage means In addition, the order information is transmitted to the store terminal, the price information of the product is extracted based on at least the product identification information included in the order information with reference to the sixth storage means, and the price information A first settlement execution means for calculating a settlement amount to be a total amount of product purchase by multiplying the desired purchase quantity information included in the order information;
In accordance with the calculation of the settlement amount, referring to the fifth storage means, the settlement amount information and the discount target purchase amount information are compared to determine advertisement identification information to be posted on the shopping site, and the advertisement identification information The posted advertisement determining means for extracting the discount burden information according to the information, and further extracting the advertisement information based on the advertisement identification information with reference to the fourth storage means,
According to the extraction of the advertisement information, the third storage means is referred to extract consumer information based on the consumer identification information included in the order information, and the calculated payment amount information and the extracted discount burden Discount advertisement information transmitting means for transmitting discount advertisement information comprising amount information and the advertisement information to the consumer terminal,
In response to transmission of the discount advertisement information, when the discount is applied based on the discount advertisement information, the consumer bears based on the settlement amount information for the consumer and the discount burden information for the advertisement. Second settlement execution means for calculating a consumer cost to be calculated and an advertiser cost to be borne by the advertiser,
In response to the determination of the advertiser cost, the advertiser information is extracted based on the advertiser identification information with reference to the first storage means, and the contact information of the consumer who sent the discounted advertisement information is used as the advertisement requester. Discount-applied consumer information transmission means to be transmitted to the terminal,
A shopping support device comprising at least The discount advertisement information is received from the consumer terminal until receiving discount advertisement selection information for selecting the discount advertisement information of interest from the discount advertisement information, and receiving the discount advertisement selection end information for finishing the selection of the discount advertisement information. Discount advertisement selection information receiving means for storing together,
Discount advertisement selection end information receiving means for receiving discount advertisement selection end information including consumer identification information from the consumer terminal,
In response to receiving the discount advertisement selection end information, the selected discount advertisement information transmitting means for receiving all the discount advertisement information collectively stored in the discount advertisement selection information receiving means and transmitting the discount advertisement information to the consumer terminal ,
Discount advertisement confirmation information receiving means for receiving, together with consumer identification information, discount advertisement confirmation information for confirming discount advertisement information subject to discount application from the discount advertisement information from the consumer terminal,
Further comprising
The discount advertisement information transmission means transmits all the discount advertisement information to the consumer terminal when the posted advertisement determination means extracts a plurality of advertisement information, and then the discount advertisement confirmation information from the consumer terminal. When receiving the discount advertisement information to be confirmed by the discount advertisement confirmation information, to the consumer terminal,
The shopping support apparatus according to claim 1. The third storage means further stores consumer attribute information related to attributes such as a field of interest of the consumer as consumer information,
The fourth storage means further stores consumer attribute condition information indicating consumer attribute conditions in the case of executing advertisement placement on the shopping site in association with the advertisement identification information,
The posted advertisement determining means extracts the consumer attribute information based on the consumer identification information included in the order information with reference to the third storage means in advance according to the calculation of the settlement amount, and continues to the fourth The consumer attribute information and the consumer attribute condition information are compared with reference to a storage means to determine whether or not to execute advertisement placement. As a result of the determination, the consumer attribute information is the consumer attribute. When advertising is executed in accordance with the condition information, the advertisement identification information having the matching consumer attribute condition information is extracted, and then the discount according to the advertisement identification information with reference to the fifth storage means Extracting the burden amount information and comparing it with the settlement amount information;
The shopping support apparatus according to claim 1 or 2, Seventh storage means for storing the consumer identification information that has received the discount and the advertisement identification information of the target advertisement to which the discount has been applied in association with each other,
The posted advertisement determination means further excludes advertisements that have already been applied with a discount based on the consumer identification information and the advertisement identification information with reference to the seventh storage means after determining the execution of advertisement placement.
The shopping support apparatus according to any one of claims 1 to 3, wherein When there are a plurality of products that the consumer desires to purchase, the second settlement execution unit is configured to consume the consumer for each product or for each store that sells the product according to the settlement amount ratio. Calculate the advertiser cost and the advertiser cost borne by the advertiser,
The shopping support apparatus according to any one of claims 1 to 4, wherein A consumer terminal used by a consumer who purchases a product at a shopping site established on a communication network; a store terminal used by an administrator of a store which sells the product at the shopping site; and the shopping site Connected to an advertisement requester terminal used by an advertiser who publishes advertisements via a communication network, reducing the consumer's product purchase burden, attracting customers to the shopping site and promoting sales, and the advertiser. A way to support the effective sales activities of
A step of storing the advertiser identification information assigned to each advertiser and the advertiser information including at least information related to the advertiser name and contact information in association with each other;
A step of storing, in association with each other, store identification information given to each store by the second storage means and store information including at least information related to the store name and contact information;
The third storage means associates consumer identification information provided for each consumer with consumer information including at least consumer information such as the consumer's name, age, sex, and contact information. Remembering step,
The fourth storage means includes advertisement information, advertisement identification information given for each advertisement, advertiser identification information for requesting the advertisement, and consumer conditions indicating conditions for executing advertisement on the shopping site. Storing information in association with each other;
The fifth storage means executes the application of the advertisement identification information, discount amount information indicating an amount to be partially paid for the product purchased by the consumer in response to provision of the consumer personal information, and discount Storing discount target purchase amount information indicating a range of total product purchase amount in association with each other;
A step in which the sixth storage means stores the product identification information assigned to each product, the price information of the product, and the store identification information for selling the product in association with each other;
The order information receiving means receives order information including consumer identification information, product identification information desired to purchase, desired purchase quantity information for the product, and store identification information for selling the product from the consumer terminal. Receiving and storing the order information together until receiving payment information for ending the purchase of the product;
A payment information receiving means for receiving payment information including consumer identification information transmitted from the consumer terminal;
In response to receiving the payment information, the first payment execution means receives all the order information stored together in the order information receiving means, and refers to the second storage means to identify the store included in the order information. Extracting store information based on the information and transmitting the order information to the store terminal;
In response to receiving the payment information, the first payment execution means refers to the second storage means to extract store information based on the store identification information included in the order information, and the order to the store terminal Information is transmitted, the price information of the product is extracted based on at least the product identification information included in the order information with reference to the sixth storage means, and the desired purchase quantity information included in the order information is extracted from the price information. To calculate the payment amount to be the total purchase price by multiplying by
The posted advertisement determining means determines advertisement identification information to be posted on the shopping site by referring to the fifth storage means and comparing the settlement amount information with the discount target purchase amount information according to the calculation of the settlement amount. And extracting the discount burden information according to the advertisement identification information, and further extracting the advertisement information based on the advertisement identification information with reference to the fourth storage means,
Discount advertisement information transmitting means extracts consumer information based on consumer identification information included in the order information with reference to the third storage means according to the extraction of the advertisement information, and the calculated payment amount information And transmitting the discount advertisement information consisting of the extracted discount burden information and the advertisement information to the consumer terminal,
When the second settlement execution means receives a discount based on the discount advertisement information in response to transmission of the discount advertisement information to the consumer terminal, the settlement amount information for the consumer and the advertisement for the advertisement Calculating a consumer cost borne by the consumer and an advertiser cost borne by the advertiser based on discount burden information;
The consumer that the discount-applied consumer information transmission means extracts the advertiser information based on the advertiser identification information with reference to the first storage means according to the determination of the advertiser cost, and transmits the discount advertisement information Sending the contact information to the ad requester terminal,
A shopping support method, comprising: A consumer terminal used by a consumer who purchases a product at a shopping site established on a communication network; a store terminal used by an administrator of a store which sells the product at the shopping site; and the shopping site The advertiser identification information given to each advertiser and the name and contact information of the advertiser, which is connected to each of the advertiser client terminals used by the advertiser who publishes the advertisements via the communication network First storage means for storing and associating at least advertiser information including store information, store identification information assigned to each store, and store information including at least information related to the store name and contact information. Second storage means for storing, consumer identification information given to each consumer, name, age, gender, contact information of the consumer Third storage means for storing the consumer information in association with each other, advertisement information, advertisement identification information given for each advertisement, and advertiser identification information for requesting the advertisement are stored in association with each other Fourth storage means, the advertisement identification information, discount amount information indicating an amount to pay a part of the price of the product purchased by the consumer in response to the provision of the consumer personal information, and a product for which the discount is applied The fifth storage means for storing the discount target purchase amount information indicating the range of the total purchase amount in association with each other, the product identification information given to each product, the price information of the product, and the store that sells the product Sixth storage means for storing identification information in association with each other in advance, reducing the consumer's burden of product purchase, attracting customers to the shopping site, promoting sales, and effectively operating the advertiser The computer for executing the to help,
Order information including consumer identification information, product identification information desired to purchase, desired purchase quantity information of the product, and store identification information for selling the product is received from the consumer terminal, and purchase of the product is performed. Means for collectively storing the order information until receiving payment information for ending
Means for receiving payment information including consumer identification information from the consumer terminal;
Upon receipt of the payment information, all the order information stored together in the order information receiving means is received, and store information is extracted based on the store identification information included in the order information with reference to the second storage means In addition, the order information is transmitted to the store terminal, the price information of the product is extracted based on at least the product identification information included in the order information with reference to the sixth storage means, and the price information , Means for calculating a settlement amount to be the total amount of product purchase by multiplying the desired purchase quantity information included in the order information;
In accordance with the calculation of the settlement amount, referring to the fifth storage means, the settlement amount information and the discount target purchase amount information are compared to determine advertisement identification information to be posted on the shopping site, and the advertisement identification information Means for extracting discount burden information according to the above, and means for extracting advertisement information based on the advertisement identification information with reference to the fourth storage means,
According to the extraction of the advertisement information, the third storage means is referred to extract consumer information based on the consumer identification information included in the order information, and the calculated payment amount information and the extracted discount burden Means for transmitting discount advertisement information comprising amount information and the advertisement information to the consumer terminal;
When receiving discount application based on the discount advertisement information in response to transmission of the discount advertisement information to the consumer terminal, based on the settlement amount information for the consumer and the discount burden information for the advertisement , Means for calculating a consumer cost borne by the consumer and an advertiser cost borne by the advertiser;
In response to the determination of the advertiser cost, the advertiser information is extracted based on the advertiser identification information with reference to the first storage means, and the contact information of the consumer who sent the discounted advertisement information is used as the advertisement requester. Means for sending to the terminal,
Shopping support program characterized by functioning as

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