KR20160091570A - System and method for notifying route of destination based on benefit - Google Patents
System and method for notifying route of destination based on benefit Download PDFInfo
- Publication number
- KR20160091570A KR20160091570A KR1020150011838A KR20150011838A KR20160091570A KR 20160091570 A KR20160091570 A KR 20160091570A KR 1020150011838 A KR1020150011838 A KR 1020150011838A KR 20150011838 A KR20150011838 A KR 20150011838A KR 20160091570 A KR20160091570 A KR 20160091570A
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- South Korea
- Prior art keywords
- benefit
- information
- location
- route
- user terminal
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- G—PHYSICS
- G01—MEASURING; TESTING
- G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
- G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
- G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
- G01C21/34—Route searching; Route guidance
- G01C21/3453—Special cost functions, i.e. other than distance or default speed limit of road segments
- G01C21/3476—Special cost functions, i.e. other than distance or default speed limit of road segments using point of interest [POI] information, e.g. a route passing visible POIs
Abstract
Description
The present invention relates to a system and a method for guiding a destination route based on benefits, and more particularly, to a system and a method for guiding a destination route through a route to a destination, The present invention relates to a new benefit-based destination route guidance system and method for providing a benefit to a user when the user moves to a specific route.
Generally, a destination route guidance service is a service that guides a route from a departure point measured by a GPS module of a user terminal to a destination input by a user. Conventional destination guidance service has evolved into a service that guides the route of the shortest distance to the destination desired by the user, but recently evolves gradually to collect the traffic volume data and guide the route of the shortest time based thereon. However, the destination route guidance service so far only guides the route corresponding to the optimum distance or time to the destination.
Korean Patent Laid-Open Publication No. 10-2012-0075521 discloses a method for selecting a destination POI (Point Of Interest) desired by a user of a mobile communication terminal, providing an advertisement corresponding to a destination POI selected by the user, The destination company is guiding the destination route in such a manner that the advertising company pays the bill for the destination guidance service.
However, the destination route guidance service of the prior literature only replaces the charge for the route guidance to the destination by the advertisement reading, and the advertisement by the route guidance service of this enterprise is less attracted to the user and the advertisement efficiency is lowered. In addition, since many route guidance services are provided free of charge in recent years, there is a problem that selection by the user is difficult.
In recent years, a location-based service has provided information such as discount coupons and mileage accumulation provided from nearby shops to user terminals. Such location-based services are more effective than inducing customers to flow through coupon publishing, Or as a means of promoting the company. For example, a customer can use a location-based service to search for nearby coupon publishing information, thereby allowing a store or a company to be exposed to customers and benefit from advertising. However, if the user does not use the store, the advertising effect is negligible.
The present invention extracts a plurality of candidate routes from a source to a destination and matches the location-based benefit information to provide benefit-based route information so that the user can receive various benefits based on the location while moving to a destination, The present invention is directed to a system and method for providing a route based on a benefit-based destination route that not only induces sales increase through coupon issuance, but also induces the passage of customers to enhance the advertisement effect.
A benefit-based destination route guidance system according to an embodiment of the present invention includes a user terminal having a GPS module for measuring location information and a navigation module for providing a destination route guidance service; A geographical information providing server for receiving location information of a source and a destination from the user terminal and generating a movable route from a source location to a destination location of the user terminal based on the received location information; A benefit management server for collecting and storing location based benefit information based on geographic location; A benefit-based route guidance server for generating benefit-based route information by referring to the geographical information providing server and the benefit management server, and providing the generated benefit-based route information to the user terminal; And a location server for collecting location information from the user terminal when the user terminal moves through the benefit-based route, wherein the benefit-based route guidance server comprises: A candidate path extracting module for extracting a candidate path; A benefit-based route generation module for generating a plurality of benefit-based route information by matching the candidate route extracted by the candidate route extraction module with the location-based benefit information stored in the benefit management server; A benefit-based route guidance module for providing the benefit-based route information to the user terminal; And a benefit providing module for providing a predetermined benefit to the user terminal when the location of the user terminal collected by the location server approaches a geographical location of the location-based benefit information stored in the benefit management server within a predetermined radius.
In the benefit-based destination route guidance system according to another embodiment of the present invention, when the location-based benefit information exists on the movable route, the candidate route extraction module extracts the movable route as the candidate route.
In the benefit-based destination route guidance system according to another embodiment of the present invention, the benefit-based route guidance module displays the benefit-based route information together with the map data in the user terminal.
The benefit-based route guidance module according to another embodiment of the present invention is characterized in that the benefit-based route guidance module displays the benefit-based route on the map data, And text.
In the benefit-based destination route guidance system according to another embodiment of the present invention, the predetermined benefit provided from the benefit providing module to the user terminal is any one of a discount coupon, a free coupon, and a mileage coupon.
The benefit-based route guidance system according to another embodiment of the present invention is characterized in that the benefit-based route guidance server includes a benefit-filtering module for providing a benefit selection page to the user terminal for selecting a location- Wherein the benefit-based route guidance module displays location-based benefit information filtered by the benefit filtering module on the benefit-based route.
The benefit-based route guidance system according to another embodiment of the present invention may further include a momentum calculation module for calculating a difference in momentum used when the movement distance of each benefit-based route is used on foot, And the benefit-based route guidance module displays the difference in momentum calculated in the momentum computing module together with the benefit-based route guidance information.
A benefit-based destination route guidance method according to an embodiment of the present invention is a benefit-based destination route guidance method for providing a destination route guidance service based on benefits to a user terminal, the method comprising: (a) Receiving; (b) extracting a plurality of candidate paths from the starting point to the destination based on the starting point and the destination information; (c) generating a plurality of benefit-based route information by matching the candidate route with location-based benefit information; (d) providing the benefit-based path information to the user terminal; (e) collecting the current location of the user terminal; And (f) providing a predetermined benefit to the user terminal when the current location of the user terminal is within a predetermined radius of the geographical location of the location-based benefit information.
The method according to another embodiment of the present invention is characterized in that the step (b) comprises the steps of: (b-1) generating a plurality of movable paths from the origin to the destination; (b-2) determining whether there is location-based benefit information on the movable path; And (b-3) extracting, as a candidate path, a movable path in which the location-based benefit information exists in the step (b-3).
According to another aspect of the present invention, there is provided a benefit-based destination route guidance method, wherein the step (d) displays the benefit-based route information on map data, And text.
In another aspect of the present invention, there is provided a benefit-based destination route guidance method, wherein the step (d) includes: (d-1) providing a benefit selection page to the user terminal, ; (d-2) filtering the location-based benefit information by removing location-based benefit information not selected by the user terminal on the benefit-based path; And (d-3) displaying the filtered location-based benefit information in step (d-2) on the benefit-based route.
According to still another aspect of the present invention, there is provided a benefit-based destination route guidance method, comprising the steps of: (d-10) calculating a difference in momentum of a walk- And (d-20) displaying the momentum difference generated in the step (d-10) together with the benefit-based route information.
In the benefit-based destination route guidance method according to another embodiment of the present invention, the predetermined benefit provided in the step (f) is any one of a discount coupon, a free coupon, and a mileage coupon.
According to the benefit-based destination route guidance system and method of the present invention, a plurality of benefit-based route information is guided to a destination based on the location-based benefit information, and when a user moves through a benefit- By providing benefits such as discount coupons when they arrive, users can be provided various benefits simply by moving to their destination. In addition to encouraging sales through coupon issuance, The effect can be enhanced.
1 is a block diagram illustrating a benefit-based destination route guidance system of the present invention;
FIG. 2 illustrates a data flow according to the benefit-based destination route guidance in the present invention; FIG.
Figure 3 illustrates a benefit selection page in the present invention,
FIG. 4 is a diagram illustrating an example of guiding benefit-based route information in the present invention, and FIG.
FIG. 5 is a diagram illustrating an example in which benefit-based route information is displayed on a user terminal.
Hereinafter, specific embodiments according to the present invention will be described with reference to the accompanying drawings. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.
Parts having similar configurations and operations throughout the specification are denoted by the same reference numerals. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed.
In the following description of the embodiments, redundant descriptions and explanations of techniques obvious to those skilled in the art are omitted. Also, in the following description, when a section is referred to as "comprising " another element, it means that it may further include other elements in addition to the described element unless otherwise specifically stated.
Also, the terms "to", "to", "to", and "modules" in the specification mean units for processing at least one function or operation, and may be implemented by hardware or software or a combination of hardware and software . In addition, when a part is electrically connected to another part, it includes not only a case directly connected but also a case where the other parts are connected to each other in the middle.
Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the second component may be referred to as a first component, and similarly, the first component may also be referred to as a second component.
1 is a block diagram illustrating a benefit-based destination route guidance system of the present invention. 1, a benefit-based destination route guidance system according to the present invention includes a
Although not shown, the
The benefit-based
1, the benefit-based
FIG. 2 illustrates a data flow according to the benefit-based destination route guidance in the present invention. Referring to FIG. 2, an embodiment for providing benefit-based route guidance in the present invention will be described.
First, although not shown in FIG. 2, the
2, when the
The geographical
The candidate
The benefit-based
Here, the
Next, when the
The
FIG. 3 is a diagram illustrating a benefit selection page in the present invention. FIG. 4 is a diagram illustrating an example of guiding benefit-based route information in the present invention. FIG. Fig. Hereinafter, an embodiment of providing benefit-based route guidance according to the present invention will be described in more detail with reference to the drawings.
Referring to FIG. 3, the benefit-based
The benefit-based
Referring to FIG. 4, a start
As shown, the benefits may be represented by
That is, when the
The benefit-based route guidance displays the benefit-based route together on the map data as shown in FIG. Referring to FIG. 5, the benefit-based route
The benefit-based path
Referring to FIG. 5, the first benefit-based
In the example of FIG. 5, information on "travel time of 7 minutes and 447m" is displayed in the travel time and travel
That is, while the user visually confirms the benefit-based
The invention described above is susceptible to various modifications within the scope not impairing the basic idea. In other words, all of the above embodiments should be interpreted by way of example and not by way of limitation. Therefore, the scope of protection of the present invention should be determined in accordance with the appended claims rather than the above-described embodiments, and should be construed as falling within the scope of the present invention when the constituent elements defined in the appended claims are replaced by equivalents.
100: user terminal 200: mobile network
300: benefit-based route guidance server 310: candidate route extraction module
320: benefit-based path generation module 330: momentum calculation module
340: benefit-based route guidance module 350: benefit filtering module
352: Select a benefit page 354: First benefit-based route indicator
356: second benefit-based route display section 358: benefit selection check box
359: Path selection check box 360: Benefit provision module
360: Benefit-based route guidance map 362: Departure display item
364: Display destination item 370: First benefit-based route
372: first benefit indication icon 374: second benefit indication icon
380: second benefit-based route 382: third benefit indication icon
384: fourth benefit indication icon 390: benefit-based route information display
392: momentum difference display part 394: movement time and distance display part
396: Benefits display 398: pull down menu activated item
400: geographical information providing server 500: positioning server
600: benefit management server
Claims (13)
A geographical information providing server for receiving location information of a source and a destination from the user terminal and generating a movable route from a source location to a destination location of the user terminal based on the received location information;
A benefit management server for collecting and storing location based benefit information based on geographic location;
A benefit-based route guidance server for generating benefit-based route information by referring to the geographical information providing server and the benefit management server, and providing the generated benefit-based route information to the user terminal; And
And a location server for collecting location information from the user terminal when the user terminal moves through the benefit-based path,
The benefit-based route guidance server comprises:
A candidate path extracting module for extracting a plurality of candidate paths from the movable path generated by the geographical information providing server;
A benefit-based route generation module for generating a plurality of benefit-based route information by matching the candidate route extracted by the candidate route extraction module with the location-based benefit information stored in the benefit management server;
A benefit-based route guidance module for providing the benefit-based route information to the user terminal; And
And a benefit providing module for providing a predetermined benefit to the user terminal when the location of the user terminal collected by the location server approaches a geographical location of the location-based benefit information stored in the benefit management server within a predetermined radius Benefit based route guidance system.
Wherein the candidate route extraction module extracts the movable route as the candidate route when the location-based benefit information exists on the movable route.
Wherein the benefit-based route guidance module displays the benefit-based route information together with the map data in the user terminal.
Wherein the benefit-based route guidance module displays a benefit-based route on the map data and displays the location-based benefit information located on the benefit-based route by mixing icons and text. .
Wherein the predetermined benefit offered to the user terminal in the benefit providing module is any one of a discount coupon, a free coupon, and a mileage coupon.
Wherein the benefit-based route guidance server further comprises a benefit filtering module that provides the user terminal with a benefit selection page from which to select a location-based benefit on the benefit-based route,
Wherein the benefit-based route guidance module displays the location-based benefit information filtered by the benefit filtering module on the benefit-based route.
Wherein the benefit-based route guidance server further comprises a momentum calculating module for calculating a momentum difference that is used when the travel distance of each of the benefit-based routes is used on foot,
Wherein the benefit-based route guidance module displays the benefit-based route guidance information together with the momentum difference calculated by the momentum calculating module.
(a) receiving origin and destination information from the user terminal;
(b) extracting a plurality of candidate paths from the starting point to the destination based on the starting point and the destination information;
(c) generating a plurality of benefit-based route information by matching the candidate route with location-based benefit information;
(d) providing the benefit-based path information to the user terminal;
(e) collecting the current location of the user terminal; And
(f) providing a predetermined benefit to the user terminal when the current location of the user terminal is within a predetermined radius of the geographical location of the location-
Based route guidance method.
The step (b)
(b-1) generating a plurality of movable paths from the origin to the destination;
(b-2) determining whether there is location-based benefit information on the movable path; And
(b-3) extracting, as a candidate path, a movable path in which the location-based benefit information exists in the step (b-3)
Based route guidance method.
Wherein the step (d) displays the benefit-based route information on the map data, and displays the location-based benefit information located on the benefit-based route by mixing the icon and the text. .
The step (d)
(d-1) providing a benefit selection page to the user terminal for selecting a location-based benefit on the benefit-based route;
(d-2) filtering the location-based benefit information by removing location-based benefit information not selected by the user terminal on the benefit-based path; And
(d-3) displaying the location-based benefit information filtered in the step (d-2) on the benefit-based route
Based route guidance method.
The step (d)
(d-10) calculating a difference in momentum for using the movement distance of each of the benefit-based paths on foot; And
(d-20) displaying the momentum difference generated in the step (d-10) together with the benefit-based route information
Based route guidance method.
Wherein the predetermined benefit provided in the step (f) is any one of a discount coupon, a free coupon, and a mileage accumulation coupon.
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20180101681A (en) * | 2017-03-03 | 2018-09-13 | 엔에이치엔엔터테인먼트 주식회사 | Method and system for providing route guidance using navigation |
KR102027565B1 (en) * | 2018-08-16 | 2019-11-04 | 주식회사 인터포 | A Method For Providing Augmented Reality Walking Navigation Service Using a 3D Character |
Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20120075521A (en) | 2010-11-22 | 2012-07-09 | 포인트아이 주식회사 | Advertisement system, apparatus and method using navigation service for mobile |
-
2015
- 2015-01-26 KR KR1020150011838A patent/KR20160091570A/en not_active Application Discontinuation
Patent Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20120075521A (en) | 2010-11-22 | 2012-07-09 | 포인트아이 주식회사 | Advertisement system, apparatus and method using navigation service for mobile |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20180101681A (en) * | 2017-03-03 | 2018-09-13 | 엔에이치엔엔터테인먼트 주식회사 | Method and system for providing route guidance using navigation |
KR102027565B1 (en) * | 2018-08-16 | 2019-11-04 | 주식회사 인터포 | A Method For Providing Augmented Reality Walking Navigation Service Using a 3D Character |
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