CN104410717A - Information pushing method and device - Google Patents

Information pushing method and device Download PDF

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Publication number
CN104410717A
CN104410717A CN201410791024.3A CN201410791024A CN104410717A CN 104410717 A CN104410717 A CN 104410717A CN 201410791024 A CN201410791024 A CN 201410791024A CN 104410717 A CN104410717 A CN 104410717A
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CN
China
Prior art keywords
address
application
user
information
determined number
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201410791024.3A
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Chinese (zh)
Inventor
赵科
孙浩
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Baidu Online Network Technology Beijing Co Ltd
Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Beijing Baidu Netcom Science and Technology Co Ltd filed Critical Beijing Baidu Netcom Science and Technology Co Ltd
Priority to CN201410791024.3A priority Critical patent/CN104410717A/en
Publication of CN104410717A publication Critical patent/CN104410717A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/52Network services specially adapted for the location of the user terminal

Abstract

The invention provides an information pushing method so as to solve the problem that information pushing on server sides is relatively blind. The method comprises steps as follows: acquiring addresses which are searched by a user for times more than or equal to preset times in positioning applications, and pushing associated information in preset radius ranges of the acquired addresses to the user. The invention further provides a corresponding information pushing device. With the adoption of method and the device, the information pushing pertinence and the information pushing accuracy can be significantly improved.

Description

A kind of method and apparatus of information pushing
Technical field
The present invention relates to computer network field, specifically, relate to a kind of method and apparatus of information pushing.
Background technology
Along with the development of Internet technology, the information interaction of the client and server that user uses is also more and more extensive.Server end is also from the request of customer in response end, and expansion function gradually starts to send some information to client.The information great majority sent to the client of user by server end at present relatively blindly, the less demand considering user.Therefore, how to send/to push the stronger information of specific aim by server end to user and become the technical problem needing solution badly.
Summary of the invention
For solving the problems of the technologies described above, the invention provides a kind of method of information pushing, the method is more than or equal to the address of pre-determined number by obtaining user's searching times in position application, push the information with the address information of described acquisition to described user, improve specific aim and the accuracy of information pushing.
According to the first aspect of embodiment of the present invention, provide a kind of method of information pushing, the method can comprise:
Obtain the address that user's searching times in position application is more than or equal to pre-determined number,
To the related information that described user pushes within the scope of the predetermined radii of the address of described acquisition.
In certain embodiments of the present invention, the address that described searching times is more than or equal to pre-determined number is included in position application the address being designated one of following keyword: family, company.
In certain embodiments of the present invention, obtain address that user searching times in position application is more than or equal to pre-determined number and can comprise the historical address obtaining searching times that user inputs in position application and be more than or equal to pre-determined number, obtain global position system GPS data after being resolved by described historical address and send with Json form.
In certain embodiments of the present invention, the position application of user can comprise one or more of following application: map application, navigation application, application of calling a taxi, purchase by group application, travel application, food and drink application.
In certain embodiments of the present invention, the related information pushed within the scope of the predetermined radii of the address of described acquisition to described user comprises: when detecting that described user is arranged in the first address of the address of described acquisition, to the related information of described user's real time propelling movement within the scope of the predetermined radii of described first address.
According to the second aspect of embodiment of the present invention, provide a kind of device of information pushing, described device is installed on the server of pushed information, can comprise:
Acquisition module, is more than or equal to the address of pre-determined number for obtaining user's searching times in position application;
Pushing module, for the related information pushed within the scope of the predetermined radii of the address of described acquisition to described user.
In certain embodiments of the present invention, the address that described searching times is more than or equal to pre-determined number is included in position application the address being designated one of following keyword: family, company.
In certain embodiments of the present invention, the related information pushed within the scope of the predetermined radii of the address of described acquisition to described user comprises the historical address obtaining searching times that user inputs in position application and be more than or equal to pre-determined number, sends obtaining global position system GPS data after described historical address information analysis with Json form.
In certain embodiments of the present invention, the position application of user can comprise one or more of following application: map application, navigation application, application of calling a taxi, purchase by group application, travel application, food and drink application.
In certain embodiments of the present invention, the related information pushed within the scope of the predetermined radii of the address of described acquisition to described user comprises when detecting that described user is arranged in the first address of the address of described acquisition, to the related information of described user's real time propelling movement within the scope of the predetermined radii of described first address.
The information-pushing method that enforcement embodiment of the present invention provides and information push-delivery apparatus, can based on the address searching number information of user in one or more position application, the event information relating to described address is pushed in real time to this user, significantly improve specific aim and the accuracy of information pushing, also improve the flexibility of information pushing simultaneously.
Accompanying drawing explanation
Fig. 1 illustrates the schematic flow sheet of the information-pushing method according to one embodiment of the present invention;
Fig. 2 illustrates the structural representation of the device of the information pushing according to embodiment of the present invention.
Embodiment
For making the object of embodiments of the invention, technical scheme and advantage clearly, below in conjunction with accompanying drawing, the present invention is described in further detail.
Illustrate the schematic flow sheet of the information-pushing method according to one embodiment of the present invention see Fig. 1, Fig. 1, described information-pushing method specifically can comprise:
S101, obtains the address that user's searching times in position application is more than or equal to pre-determined number,
S102, to the related information that described user pushes within the scope of the predetermined radii of the address of described acquisition.
In embodiments of the present invention, the method of information pushing can comprise the address obtaining user's searching times in position application and be more than or equal to pre-determined number, and to the related information that described user pushes within the scope of the predetermined radii of the address of described acquisition, wherein, position application can be user at its mobile terminal (such as, mobile phone, navigator, the electronic equipment that panel computer etc. are similar) the various application of the positional information determined of downloading, such application can comprise map application (such as, Baidu's map etc.), navigation application (such as, Baidu's navigation etc.), call a taxi application (such as, Baidu's special train etc.), purchase by group application (such as, can be the various application that user provides group purchase information), travel application (such as, can be the various application that user provides travel information), food and drink application (such as, can be the various application that user provides catering information) etc.Pre-determined number can be arranged by position application at client-side by user, such as, pre-determined number can be set to the positive integers such as 2,3,4.Address searching times in the position application of user is more than or equal to pre-determined number (such as, 3 times, 4 inferior) mean that user often goes to this address, the information within the scope of this address predetermined radii is the related information stronger for this user's specific aim.In some embodiments, the address that searching times is more than or equal to pre-determined number can be included in position application the address being identified as the keyword such as " family ", " company " or " unit ".Under different application scenarioss, related information within the scope of an address predetermined radii can be the multiple different information within the scope of this address predetermined radii, such as, related information can be one or more the combination in the information such as group purchase information, sales promotion information, tourist attractions information, catering information, construction information.Predetermined radii can be arranged as required, such as, and 2 kms, 3 kms, 5 kms etc.Embodiments of the present invention push to user specific aim and the accuracy that related information that searching times is more than or equal to the address of pre-determined number significantly can improve information pushing.
In certain embodiments of the present invention, obtain address that user searching times in position application is more than or equal to pre-determined number and can comprise the historical address obtaining searching times that user inputs in position application and be more than or equal to pre-determined number, obtain global positioning system (GlobalPosition System, GPS) data after being resolved by described historical address to send with Json (JavaScript Object Notation) form.Such as, can comprise the search box for search address in position application, user searches for the address going to destination in the search box, and the searched number of times of each historical address as historical address, and is recorded in the address that position application meeting recording user is searched at every turn.The searching times of these historical address and their correspondences can be obtained, and therefrom select (the i.e. address often gone to of this user, address that searching times is more than or equal to pre-determined number, it can be an address, also can be more than one address), after these historical address information are resolved, obtain the gps data of these historical address information, together with can uniquely determine the identification information of user's position application (such as, Appid, Channel id and User id etc.), be distributed into Json form by HTML (Hypertext Markup Language) (Hyper Text Transport Protocol, HTTP) send, server obtains the above-mentioned gps data of this user and the identification information of correspondence by http protocol, so that according to the related information that identification information pushes within the scope of the predetermined radii of obtained address to user.
In certain embodiments of the present invention, to user, the related information pushed within the scope of the predetermined radii of the address obtained comprises when detecting that described user is arranged in the first address of the address of described acquisition, to the related information of described user's real time propelling movement within the scope of the predetermined radii of described first address.Such as, in networking scenarios, the current location of user can be detected by the position application of user, when detecting that user is arranged in an address of obtained address, server can in one or more predetermined radiis of search system this address inherent (such as, can be in 2 kms, 3 kms and 5 kms, three radiuses) related information (such as, group purchase information, sales promotion information etc.), and be pushed to this user during fructufy by search.Such information pushing mode significantly improves the specific aim of information pushing, also meets the information requirement of user dramatically.
In certain embodiments of the present invention, the related information pushed within the scope of the predetermined radii of the address of described acquisition to described user comprises periodically to the related information that described user pushes within the scope of the predetermined radii of the address of described acquisition.Such as, one or more addresses of pre-determined number are greater than (such as searching times in obtained address, be designated the address of the keyword such as " family ", " company " or " unit "), can periodically (such as, with sky, week, the moon etc. for the cycle) related information (such as, group purchase information etc.) within the scope of this address predetermined radii is pushed to user.Such information pushing mode not only significantly improves the specific aim of information pushing, also for the trip schedule of user provides effective information, has saved Financial cost and the time cost of user, has improve the efficiency of information pushing.
Describe the method for information pushing provided by the invention above in conjunction with embodiment, describe the information push-delivery apparatus corresponding with said method below in conjunction with embodiment.
See Fig. 2, illustrate the structural representation of the device of the information pushing according to embodiment of the present invention, this device 200 can be installed on the server for information pushing, specifically can comprise:
Acquisition module 201, is more than or equal to the address of pre-determined number for obtaining user's searching times in position application;
Pushing module 202, for the related information pushed within the scope of the predetermined radii of the address of described acquisition to described user.
In embodiments of the present invention, the device 200 of information pushing can be installed on the server of information pushing, as one of the functional module of server, specifically can comprise and be more than or equal to the acquisition module 201 of the address of pre-determined number and the pushing module 202 for pushing the related information within the scope of the predetermined radii of the address of described acquisition to described user for obtaining user's searching times in position application.Wherein, the position application of user can be user at its mobile terminal (such as, mobile phone, navigator, the electronic equipment that panel computer etc. are similar) the various application of the positional information determined of downloading, such application can comprise map application (such as, Baidu's map etc.), navigation application (such as, Baidu's navigation etc.), call a taxi application (such as, Baidu's special train etc.), purchase by group application (such as, can be the various application that user provides group purchase information), travel application (such as, can be the various application that user provides travel information), food and drink application (such as, can be the various application that user provides catering information) etc.Pre-determined number can be arranged by position application at client-side by user, such as, pre-determined number can be set to the positive integers such as 2,3,4.Address searching times in the position application of user is more than or equal to pre-determined number (such as, 3 times, 4 inferior) mean that user often goes to this address, the information within the scope of this address predetermined radii is the related information stronger for this user's specific aim.In some embodiments, the address that searching times is more than or equal to pre-determined number can be included in position application the address being identified as the keyword such as " family ", " company " or " unit ".Under different application scenarioss, related information within the scope of an address predetermined radii can be the multiple different information within the scope of this address predetermined radii, such as, related information can be one or more the combination in the information such as group purchase information, sales promotion information, tourist attractions information, catering information, construction information.Predetermined radii can be arranged as required, such as, and 2 kms, 3 kms, 5 kms etc.Embodiments of the present invention push to user specific aim and the accuracy that related information that searching times is more than or equal to the address of pre-determined number significantly can improve information pushing.
In certain embodiments of the present invention, acquisition module 201 obtains address that user's searching times in position application is more than or equal to pre-determined number can comprise the historical address obtaining searching times that user inputs in position application and be more than or equal to pre-determined number, obtains global position system GPS data and send with Json form after being resolved by described historical address.Such as, can comprise the search box for search address in position application, user searches for the address going to destination in the search box, and the searched number of times of each historical address as historical address, and is recorded in the address that position application meeting recording user is searched at every turn.The searching times of these historical address and their correspondences can be obtained, and therefrom select (the i.e. address often gone to of this user, address that searching times is more than or equal to pre-determined number, it can be an address, also can be more than one address), after these historical address information are resolved, obtain the gps data of these historical address information, together with can uniquely determine the identification information of user's position application (such as, Appid, Channel id and User id etc.) be distributed into Json form by HTML (Hypertext Markup Language) HTTP and send, server obtains the identification information of above-mentioned gps data and correspondence by http protocol, so that according to the related information that described identification information pushes within the scope of the predetermined radii of obtained address to user.
In certain embodiments of the present invention, to user, the related information pushed within the scope of the predetermined radii of the address obtained comprises when detecting that described user is arranged in the first address of the address of described acquisition pushing module 202, to the related information of described user's real time propelling movement within the scope of the predetermined radii of described first address.Such as, in networking scenarios, the current location of user can be detected by the position application of user, when detecting that user is arranged in an address of obtained address, server can in one or more predetermined radiis of search system this address inherent (such as, can be in 2 kms, 3 kms and 5 kms, three radiuses) related information (such as, group purchase information, sales promotion information etc.), and be pushed to this user during fructufy by search.Such information pushing mode significantly improves the specific aim of information pushing, also meets the information requirement of user dramatically.
In certain embodiments of the present invention, pushing module 202 comprises periodically to the related information that described user pushes within the scope of the predetermined radii of the address of described acquisition to the related information that described user pushes within the scope of the predetermined radii of the address of described acquisition.Such as, one or more addresses of pre-determined number are greater than (such as searching times in obtained address, be designated the address of " family ", " company " etc.), periodically (such as, with sky, week, the moon etc. for the cycle) related information within the scope of this address predetermined radii can be pushed to user.Such information pushing mode not only significantly improves the accuracy of information pushing, also for the trip schedule of user provides effective information.
Through the above description of the embodiments, those skilled in the art can be well understood to the present invention and can realize by the mode of software combined with hardware platform, can certainly all be implemented by hardware.Based on such understanding, what technical scheme of the present invention contributed to background technology can embody with the form of software product in whole or in part, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, smart mobile phone or the network equipment etc.) perform the method described in some part of each embodiment of the present invention or embodiment.
The term used in specification of the present invention and wording, just to illustrating, are not meaned and are formed restriction.It will be appreciated by those skilled in the art that under the prerequisite of the general principle not departing from disclosed execution mode, can various change be carried out to each details in above-mentioned execution mode.Therefore, scope of the present invention is only determined by claim, and in the claims, except as otherwise noted, all terms should be understood by the most wide in range rational meaning.

Claims (10)

1. a method for information pushing, is characterized in that, described method comprises:
Obtain the address that user's searching times in position application is more than or equal to pre-determined number,
To the related information that described user pushes within the scope of the predetermined radii of the address of described acquisition.
2. method according to claim 1, is characterized in that, the address that described searching times is more than or equal to pre-determined number is included in position application the address being designated one of following keyword: family, company.
3. method according to claim 1 and 2, is characterized in that, the address that described acquisition user searching times in position application is more than or equal to pre-determined number comprises:
The searching times that acquisition user inputs in position application is more than or equal to the historical address of pre-determined number, obtains gps data and send with Json form after being resolved by described historical address.
4. method according to claim 1 and 2, is characterized in that, described position application comprises one or more of following application: map application, navigation application, application of calling a taxi, purchase by group application, travel application, food and drink application.
5. method according to claim 1 and 2, is characterized in that, the described related information pushed within the scope of the predetermined radii of the address of described acquisition to described user comprises:
When detecting that described user is arranged in the first address of the address of described acquisition, to the related information of described user's real time propelling movement within the scope of the predetermined radii of described first address.
6. a device for information pushing, is characterized in that, described device is installed on the server of pushed information, comprising:
Acquisition module, is more than or equal to the address of pre-determined number for obtaining user's searching times in position application;
Pushing module, for the related information pushed within the scope of the predetermined radii of the address of described acquisition to described user.
7. device according to claim 6, is characterized in that, the address that described searching times is more than or equal to pre-determined number is included in position application the address being designated one of following keyword: family, company.
8. the device according to claim 6 or 7, it is characterized in that, the described related information pushed within the scope of the predetermined radii of the address of described acquisition to described user comprises the historical address obtaining searching times that user inputs in position application and be more than or equal to pre-determined number, sends obtaining gps data after described historical address information analysis with Json form.
9. the device according to claim 6 or 7, is characterized in that, described position application comprises one or more of following application: map application, navigation application, application of calling a taxi, purchase by group application, travel application, food and drink application.
10. the device according to claim 6 or 7, it is characterized in that, the described related information pushed within the scope of the predetermined radii of the address of described acquisition to described user comprises when detecting that described user is arranged in the first address of the address of described acquisition, to the related information of described user's real time propelling movement within the scope of the predetermined radii of described first address.
CN201410791024.3A 2014-12-18 2014-12-18 Information pushing method and device Pending CN104410717A (en)

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