KR20160071872A - Coupon management server providing short-term coupons and method thereof - Google Patents

Coupon management server providing short-term coupons and method thereof Download PDF

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Publication number
KR20160071872A
KR20160071872A KR1020140179602A KR20140179602A KR20160071872A KR 20160071872 A KR20160071872 A KR 20160071872A KR 1020140179602 A KR1020140179602 A KR 1020140179602A KR 20140179602 A KR20140179602 A KR 20140179602A KR 20160071872 A KR20160071872 A KR 20160071872A
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KR
South Korea
Prior art keywords
coupon
user
user terminal
terminal
merchant
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KR1020140179602A
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Korean (ko)
Inventor
제영수
Original Assignee
주식회사 에그락
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Application filed by 주식회사 에그락 filed Critical 주식회사 에그락
Priority to KR1020140179602A priority Critical patent/KR20160071872A/en
Priority to PCT/KR2015/007046 priority patent/WO2016093456A1/en
Publication of KR20160071872A publication Critical patent/KR20160071872A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives

Abstract

The present invention relates to a coupon management server and a method for providing a short expiration data coupon. The coupon management server comprises: a control platform to provide a coupon application; a coupon platform to produce a coupon by a coupon issuing request transmitted from an affiliated store terminal wherein the coupon application is installed; and a matching platform to select a user terminal and to provide the coupon. The matching platform selects a second user terminal and provides the coupon to the second user terminal if a coupon retransmission request is transmitted from the user terminal. According to the present invention, coupons can be generated by varying the number of coupons, a coupon discount item, or a coupon discount rate based on a business state of an affiliated store, and an advertisement effect regarding the affiliated store and the use rate of the coupon can be increased.

Description

[0001] Coupon management server providing short-term coupon [0002]

The present invention relates to a coupon management server and method for providing a coupon with a short validity period, and more particularly, to a coupon management server and method capable of providing a coupon having a short validity period in a small amount according to the business status of an affiliated shop .

As internet shopping has expanded, social commerce and mobile coupons have been widely used to offer various goods and services at discounted prices.

Generally, a social commerce or mobile coupon provides a large number of coupons with a validity period of several weeks to several months, and the user can use the discounted price of goods or services as a discount means for future sales of future sales for the merchant . However, when the user concentrates on a specific period or presents an unreasonable discount rate at the merchant, the quality of the actual product or service is lowered and the user's dissatisfaction increases accordingly.

In addition, when a mobile coupon is received for a predetermined time or more after receiving the mobile coupon, the coupon to be used at the actual merchant site, that is, the coupon to be returned, may be significantly smaller than the coupon issued by the merchant There is nothing. In such a case, there arises a problem that it is difficult to achieve the purpose of the merchant who issued the coupon in order to increase the advertising effect and the sales.

Accordingly, there is a need for a method of increasing the advertising effect of the merchant by increasing the coupon recovery rate by maintaining the quality of the goods or services provided by the merchant by issuing the coupon based on the current business status of the merchant.

The present invention can generate a small amount of coupons with a short valid period by setting the number of coupons or the discount rate of the coupons according to the business status of the merchant and receive a reward by re-transmitting the coupon to the second user The present invention is directed to a coupon server and method.

According to an aspect of the present invention, there is provided a method for providing a coupon, the method comprising: providing a coupon application; selecting a coupon platform for generating a coupon in response to a coupon issue request transmitted from an agent terminal installed with the coupon application; Wherein the matching platform provides the coupon by selecting a second user terminal when a coupon retransmission request is transmitted from the user terminal.

According to another aspect of the present invention, there is provided a method for providing a coupon, including the steps of providing a coupon application, generating a coupon by receiving a coupon issuing request from an affiliate terminal installed with the coupon application, and providing the coupon by selecting a user terminal When a coupon retransmission request is transmitted from the user terminal, the second user terminal is selected and the coupon is provided.

According to the present invention, the coupon can be issued by setting the number of coupons or the discount rate according to the business status of the merchant, thereby solving the problem of degradation of the quality of goods or services that may be caused by an unreasonable discount rate.

In addition, since the coupon can be generated according to the business status of the merchant, the present invention can be effectively used in a merchandising business having a limited expiration date, a store with a high fixed rate ratio, and a limited user capacity.

Also, the user can re-transmit the coupon to the second user, and when the second user uses the coupon, the user can receive the reward. Therefore, the present invention can induce information about the coupon and the merchant to be spread to a third party, and can provide a more enhanced advertising effect.

Further, according to the present invention, an optimum user is automatically selected based on user information using coupons and coupons collected at an affiliated shop and a coupon is provided, thereby providing more coupons preferred by the user, and further increasing the coupon retrieval rate .

1 is a view showing a coupon management system according to an embodiment of the present invention.
2 is a view showing a coupon management server according to an embodiment of the present invention.
3 is a flowchart illustrating a coupon management method according to an embodiment of the present invention.
4A is a view illustrating a screen displayed on an affiliate terminal according to an exemplary embodiment of the present invention.
4B is a diagram illustrating a screen displayed on a user terminal according to an embodiment of the present invention.

The present invention relates to a coupon management server and method for providing a coupon with a short validity period. The coupon management server provides a coupon application to a merchant terminal and a user terminal, and generates a coupon based on the business status of the merchant, And provides the same to a user terminal. Since the number of coupons, coupon discount items or coupon discount rates are changed according to the business status of the merchant, it is possible to solve the problem of quality deterioration caused by an excessive discount rate of the merchant. Further, according to the request for retransmission of the user terminal, the coupon is retransmitted to the third party, and the reward is provided to the user depending on whether the third party coupon is used or not, thereby increasing the advertising effect on the merchant and the usage rate of the coupon have.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing a coupon management system according to an embodiment of the present invention.

As shown in FIG. 1, the coupon management system according to the present invention may include a coupon management server 10, an affiliate shop terminal 20, and a user terminal 30 for generating coupons. The expiration date, the number of coupons, the discount item, the discount rate, etc. generated according to the present invention are changed according to the business status of the merchant. The short validity period may be a predetermined time range within a few hours, a range within 12 hours, a specific day, or 48 hours. For example, coupons available from 8:00 am to 12:00 am, coupons available only on the day coupons are offered, and coupons available only on certain days may be used in the present invention. Can be coupons.

The coupon management server 10 communicates with the merchant terminal 20 and the user terminal 30 by wire or wireless, and transmits / receives various data. First, the coupon management server 10 generates a coupon application and provides it to the merchant terminal 20 and the user terminal 30. When the coupon application is installed, the merchant terminal 20 and the user terminal 30 can use various functions provided by the coupon management server 10 according to the present invention. Next, when the merchant terminal 20 and the user terminal 30 are registered in the coupon management server 10 via the coupon application, the coupon management server 10 transmits the merchant information transmitted from the merchant terminal 20 to the user terminal 30 30 and the like.

The coupon management server 10 generates a coupon based on the business status according to the coupon issue request of the merchant terminal 20, selects a user, and provides a coupon to the selected user. The user selected here includes a user selected as an optimal user or a user designated by an affiliate terminal 20. The coupon issue request of the merchant terminal 20 may include information on a goods / service, a photograph, a price before a discount, a price after a discount, an expiration date, or the number of coupons to be issued. The coupon issuance request can be changed according to the business status of the merchant. The business status of the merchant means the business status during a specific day or a specific period. The coupon's validity period, Discount items, and discount rates. Since the merchant knows the inventory level of the merchandise, the characteristics of the market, and the current profit and loss status, the coupon issuance request can be transmitted by appropriately inputting the validity period of the coupon, the number of the coupon, the discount item, and the discount rate. The coupon management server 10 calculates the coupon withdrawal rate according to information included in the coupon issue request of the merchant terminal 20, for example, the type of goods / service, the discount rate, etc., and automatically selects the coupon number to be generated .

When the coupon provided to the user terminal 30 is used, the coupon management server 10 receives identification information of the used coupon from the merchant terminal 20 or the user terminal 30 and analyzes the usage information for the coupon And may provide a reward to the user terminal 30 according to the analyzed usage information.

The merchant terminal 20 is a device for communicating with the coupon management server 10 by wire or wireless, and may be a portable terminal, a tablet PC, or a wired computer installed at an affiliate store. A franchisee where the franchisee terminal 20 is installed can be a company that sells a product with a short shelf life, a store with a high fixed rate ratio, or a company that provides a service having limited user capacity. For example, it can be a store that sells fresh food, an imminent expiration date product such as a restaurant, a flower shop, a mart or a convenience store, or a product whose value drops sharply after a certain point in time, and may be a store such as a bar, a hair salon, , And may be a company that provides services or products to a limited number of persons by specific dates such as movies, plays, performances, airplanes, hotels, pensions, car rentals, cruises, and the like.

When the coupon application is installed in the merchant terminal 20, the merchant terminal 20 is registered in the coupon management server 10 by inputting information such as a merchant name, a location, a contact, a product, or a menu through the merchant's stock coupon application . The merchant terminal 20 can transmit a coupon issue request to the coupon management server 10. [ In addition, when the coupon is used at the merchant, the merchant terminal 20 can transmit identification information of the used coupon, for example, a bar code, a QR code, a coupon number, etc. to the coupon management server 10, The controller 10 can analyze the coupon generated by accumulating the usage information such as the discount rate of the coupon used, the coupon user information, the coupon issuance time, the coupon issue number, etc., and the consumption pattern of the user according to the transmitted identification information.

The user terminal 30 is an apparatus for wired or wireless communication with the coupon management server 10, and may be a portable terminal, a tablet PC, or a wired computer used by a user. When the coupon application is installed in the user terminal 30, the user terminal 30 is registered in the coupon management server 10 by inputting the user's ID, sex, contact, favorite area, preferred product, In addition, the location information of the user terminal 30 can be automatically transmitted to the coupon management server 10 according to the approval or disapproval of the user.

The user terminal 30 receives a coupon from the coupon management server 10, and the coupon includes identification information such as a bar code, a QR code, a coupon number, and coupon contents such as a type of goods / service, a discount rate and the like. The coupon can be provided to a predetermined user based on user information such as a user's sex, location, favorite area, preferred goods / service, and location information of the user terminal 30, May be provided to the user.

When the user uses the coupon at the merchant, the identification information of the coupon is transmitted to the coupon management server 10 via the merchant terminal 20. The coupon management server 10 confirms and analyzes the usage information such as the discount rate of the used coupon, the coupon user information, the coupon issuance time, the coupon issued number and the like according to the transmitted identification information, and provides the reward to the user terminal 30 . Here, a reward includes a reserve, an additional discount, and a special coupon. When a coupon is used, by providing a reward to the user, the use of the coupon can be promoted, the recovery rate for the coupon can be increased, and the degree of interest in the merchant can be increased. Also, the reserve can not be used only at the merchant, but can be managed by the coupon management server and made available to all the merchants.

The user terminal 30 may re-transmit the coupon provided from the coupon management server 10 to the second user terminal (not shown). The coupon application of the user terminal 30 may be linked with a social network service (SNS) or a telephone directory to select a second user among the people of the SNS or telephone book and to re-transmit the coupon to the second user terminal (not shown) have. The second user can be designated by the user. If the coupon application is installed in advance in the second user terminal (not shown), the coupon management server 10 transmits the user information about the second user terminal (not shown) For example, an optimal second user may be selected by analyzing sex, preference area, preferred goods / service, and location information. In addition, after a predetermined time has elapsed from when the user terminal 30 receives the coupon, the coupon can be automatically transmitted to the second user designated by the user or the second user selected as the optimal user.

When the coupon application is not installed in the second user terminal (not shown), the coupon management server 10 can transmit the coupon and the application installation guide together through the text message, the messenger message, and the SNS message. Therefore, the coupon for the merchant can also be provided to the third party who has no information about the coupon application or the merchant, thereby enhancing the advertising effect on the merchant.

When the second user uses the coupon at the merchant, the coupon management server 10 may provide the reward to the user terminal 20 or the second user terminal (not shown). Accordingly, the user can provide the coupon to the second user and receive the reward through the use of the coupon of the second user. Therefore, the present invention can repeatedly induce the user to retransmit the coupon, The information about the merchant can be effectively spread to the third party.

Also, when a coupon transmitted to a third user terminal (not shown) is used, the second user terminal (not shown) can retransmit the coupon to the third user terminal (not shown) A second user terminal (not shown) or a third user terminal (not shown) may receive a reward from the coupon management server 10. Therefore, when the coupon is used, since the reward is provided to the user who retransmitted the coupon or the actual coupon user, the coupon re-transmission can be induced and the coupon usage can be promoted to increase the coupon recovery rate.

2 is a view showing a coupon management server according to an embodiment of the present invention.

The coupon management server 10 according to the present invention may include a communication unit 11, a control platform 12, a coupon platform 13 and a matching platform 14.

The communication unit 11 is a device for wired or wireless communication with the affiliate terminal 20 and the user terminal 30, and can transmit and receive various information.

The control platform 12 generates a coupon application and transmits it to the affiliate terminal 20 or the user terminal 30 through the communication unit 11. [ The coupon application may include both a merchant mode for issuing a coupon and a user mode for using a coupon, and a coupon application including only a merchant mode and a coupon application including only a user mode may be respectively generated.

The coupon application of the merchant mode is a merchant information module that can input and manage the location, contact, and general information of the merchant, information about the merchandise or service, photograph, price before discount, price after discount, A coupon issuing module for inputting a user range and a user matching service request, a coupon authentication module for inputting identification information such as a bar code, a QR code, and a coupon number when coupons are used, And a performance inquiry / analysis module that can check the billing fee when issuing the coupon and the payment result of the merchant.

The coupon application of the user mode includes a user information module for inputting a user name, a sex, a contact, a preferred area, a preferred product or service, a coupon reception time, and the like, managing the location information of the user terminal, A coupon reception module for managing the coupon usage history, a service area for automatically selecting a coupon according to user information such as a preference area, a preferred product / service, and a location information of the user terminal A coupon re-transmission module for associating the SNS or the telephone directory with the second user terminal and selecting a second user terminal or entering a matching service request, a use of a coupon / Reward management module that confirms rewards according to evaluation / retransmission, registration of preferred merchants, coupon issuance of merchants It can include a module for merchant management ever confirmed.

In addition, the control platform 12 stores and manages information transmitted in real time via the coupon application. For example, the merchant information transmitted through the coupon application of the merchant mode, the information related to the coupon issuance, the information related to the coupon authentication, and the performance of the merchant store can be stored, and the user information, Information related to the coupon reception, information related to the push alarm, information related to the coupon retransmission, information related to the reward, and information related to the management of the merchant can be stored and managed. The control platform 12 may provide the stored information to the merchant terminal or the user terminal through the coupon application.

The coupon platform 13 generates a coupon based on the business status when a coupon issue request is transmitted from the merchant terminal. For example, when information on a goods / service, a photograph, a price before a discount, a price after a discount, an expiration date, the number of coupons to be issued, and the like are transmitted from the merchant terminal, coupons are generated based on the transmitted information. In addition, the coupon platform 13 can calculate the coupon withdrawal rate according to the kind of the goods / service or the discount rate, and select the coupon number to be automatically generated.

When the coupon is used at the merchant, the coupon platform 13 receives the coupon identification information such as a bar code, a QR code, a coupon number, and the like from the merchant terminal, thereby retrieving the issued coupon . The coupon platform 13 accumulates information on the user who is first provided with the coupon, the discount rate of the coupon used, the actual user of the coupon, the coupon issuing time, and the coupon issuing number based on the used coupon identification information, And can generate information for issuing an optimal coupon.

In addition, the coupon platform 13 may provide a reward to the user who has actually used the coupon or the user who has retransmitted the coupon. In addition, the coupon platform 13 can bill and settle a coupon for coupon generation and management for a merchant requesting coupon issue.

The matching platform 14 selects a user to be provided with the coupon generated in the coupon platform 13, and provides a coupon to the selected user. The selected user includes a user designated by an optimal user or a user designated by an affiliate terminal 20. Thus, if a user is specified in the coupon application of the merchant mode, the matching platform 14 transmits the generated coupon to the designated user. Further, when the user range is specified in the coupon application of the merchant mode, the coupon is transmitted by selecting the optimum user in the designated user range. For example, a user range can be designated to a user within a radius of 5 km and a female user in a twenties. When the matching service request is transmitted through the coupon application in the merchant mode, the coupon, the coupon return rate and the user information (e.g., position and sex) using the actual coupon are analyzed for optimal period And transmits the coupon.

Also, when the coupon re-transmission request is transmitted from the user terminal, the matching platform 14 may select a second user among the persons included in the SNS or the telephone number associated with the coupon application, and may re-transmit the coupon to the second user terminal have. For example, the coupon can be retransmitted to the second user terminal designated by the user terminal. When a matching service request is transmitted together with the coupon retransmission request, the coupon issued during the specific period or the entire period, the coupon return rate, (For example, position and sex) using the second user, and selects an optimal second user and retransmits the coupon. If the coupon application is not installed in the second user terminal, the coupon and the application installation guide may be transmitted to the second user terminal through a text message, a messenger message, an SNS message, or the like.

3 is a flowchart illustrating a coupon management method according to an embodiment of the present invention.

The coupon management method according to the present invention may include the coupon management server 10, the merchant terminal 20, the user terminal 30, and the second user terminal 40. [

First, the control platform 12 of the coupon management server 10 provides a coupon application to the merchant terminal 20 (S110-1) and provides a coupon application to the user terminal 30 (S110-2). When the coupon application is installed in each of the merchant terminal 20 and the user terminal 30, the merchant information, user information, coupon, coupon identification information, and reward are transmitted and received through the coupon application, User information is stored and managed on the control platform 12.

The merchant terminal 20 is registered in the coupon management server 10 by entering merchant information such as the location, contact information, and general information of the merchant through the coupon application (S120-1). The user terminal 30 is registered in the coupon management server 10 by inputting user information such as a user name, a sex, a contact, location information, a preferred area, a preferred product / service, and a coupon reception time through a coupon application -2). The location information is location information of the user terminal 30 and can be transmitted to the coupon management server 10 in real time according to the user's approval.

Next, the merchant terminal 20 inputs information on the goods / services for which coupons are to be issued, pictures, pre-discount prices, discounted prices, expiration dates of coupons, the number of coupons to be issued, Transmits a coupon issue request to the server 10 (S130). For example, supermarket can enter the name of the fish, the photo of the fish, the price before the discount, the price after the discount, the coupon's validity period to today and tomorrow, and the number of coupons issued to 20 And transmit the coupon issue request. The supermarket can adjust the coupon's validity period, the number of the coupon, the discount item, the discount rate according to the daily business situation. Here, the merchant terminal 20 may designate a range of a user to receive a coupon or may transmit a matching service request to the coupon management server 10.

When the coupon issue request is transmitted from the merchant terminal 20, the coupon platform 13 of the coupon management server 10 generates a coupon according to the coupon issue request transmitted (S140). For example, according to the conditions included in the coupon issue request, 20 fish discount coupons available until tomorrow can be created. In addition, the coupon platform 13 can automatically generate a coupon by selecting the coupon number automatically by using information obtained by analyzing the coupon recovery rate accumulated according to the type of goods / service or the discount rate. For example, if the recovery rate for fish discount coupons is 50%, you can generate a total of 40 coupons so that 20 coupons are actually used.

Next, the matching platform 14 of the coupon management server 10 selects a user to transmit the coupon based on the merchant information and user information stored in the control platform 13, and transmits the coupon to the user terminal 30 of the selected user (S150). When the user to be provided with the coupon is designated by the merchant terminal 20, the coupon is transmitted to the designated user, and when the user range is designated, the optimum user can be selected within the designated user range. For example, if the user's range is designated as 2 km from the merchant terminal 20, based on the stored user information, the coupon generated to the 20 persons nearest to the supermarket among the users whose radius is 2 km within the supermarket is transmitted . In addition, when the user matching service request is transmitted from the merchant terminal 20, it is possible to analyze the coupon, the coupon retrieval rate, and the user information (e.g., location and sex) Select a user. For example, during the past three months, the most suitable 20 users were selected by analyzing the coupons issued in the supermarket, the number of coupons issued, the location information of users using the coupons, and the sex, The fish coupon can be transmitted to the user.

Next, when the coupon is transmitted, the user can confirm the identification information of the coupon, the coupon content, the coupon list, and the location of the merchant who issued the coupon through the coupon application of the user terminal 30, / Retransmission can be selected, and the coupon usage history can be managed (S160). Here, if the re-transmission of the coupon is selected, the coupon is retransmitted to the second user terminal 40 through the coupon management server 10 (S170). The coupon application in the user mode is interlocked with the SNS or the telephone directory in order to select the second user terminal. The user terminal 30 may designate the second user terminal among the persons included in the SNS or the telephone directory, 10 to the matching platform 14. If a second user terminal is designated, the coupon may be retransmitted to a designated second user terminal, and if a matching service request is sent, the matching platform 14 may send user information for the second user terminal 40, , Sex, preference area, preferred goods / service, location information, and the like, and selects an optimal second user and re-transmits the coupon. Also, the matching platform 14 automatically selects an optimal second user when a predetermined time has elapsed from when the user terminal 30 receives the coupon, or when the valid period of the coupon remains for a predetermined time, The coupon may be retransmitted.

Next, when the user who receives the coupon or the second user uses the coupon at the merchant, the identification information such as the bar code, QR code, coupon number displayed on the user terminal 30 or the second user terminal 40 is transmitted to the merchant terminal 20 via the coupon application (S180-1, S180-2). Identification information may be input through a camera, a barcode reader, a keyboard, or the like included in or connected to the merchant terminal 20.

Next, the identification information of the coupon is transmitted from the merchant terminal 20 to the coupon management server 10 (S190). According to the transmitted coupon identification information, the coupon platform 13 of the coupon management server 10 confirms the usage information of the coupon such as the discount rate of the coupon used, the actual user information of the coupon, the coupon issuance time, (S200). Based on the usage information accumulated in the coupon platform 13, the matching platform 14 can select an optimal user.

Next, the coupon platform 13 of the coupon management server 10 provides a reward for the actual user of the coupon or the user who has retransmitted the coupon according to the usage information (S210-1, S210-2). The user or the second user can confirm and manage the reward according to the use, evaluation and retransmission of the coupon through the coupon application.

The coupon platform 13 of the coupon management server 10 can synthesize and analyze charges paid by the merchant when issuing the coupon and payment results of the merchant, and the merchant can view the analyzed performance through the coupon application in the merchant mode .

Also, the user can register the preferred merchant through the coupon application, check the coupon issuing performance of the merchant, and receive the coupon automatically selected by the matching platform 14 of the coupon management server 10 You can also manage alarms.

4A is a view illustrating a screen displayed on an affiliate terminal according to an exemplary embodiment of the present invention.

4A is a merchant mode coupon application displayed on the merchant terminal 20. The merchant information module 21 is capable of inputting and managing the location, contact, and general information of the merchant, information on the merchandise or service, A coupon issuing module 22 for inputting a discounted price, a discounted price, a discounted price, an expiration date, the number of coupons to be issued, a user range, a user matching service request or the like, and an identification such as a barcode, A coupon authentication module 23 for inputting information, a performance inquiry / analysis module 24 for confirming the coupon issuance and recovery rate, and for checking the billing fee when issuing the coupon and the payment results of the merchant.

4B is a diagram illustrating a screen displayed on a user terminal according to an embodiment of the present invention.

4B is a screen that appears when the coupon receiving module is selected in the coupon application of the user terminal 30. The content 31 of the coupon, the identification information 32, the merchant position 33 that issued the coupon, (34) for use / denial / retransmission.

As described above, the coupon management server and method according to the present invention can change the expiration date, the number of coupons, the discount item, or the discount rate according to the business status of the merchant, so that it is possible to sell a product with a short expiration date, Can be efficiently utilized in a company that provides a service with a high store or a limited user capacity and can improve the problem of deterioration of a product / service due to an excessive discount rate of a merchant. Further, by re-transmitting the coupon to the third party and providing the reward according to the use of the coupon, the use rate of the generated coupon can be increased, and the advertising effect on the merchant can be increased.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the inventive concept as defined by the appended claims. But is not limited thereto.

10: Coupon management server 11:
12: Control Platform 13: Coupon Platform
14: matching platform 20: merchant terminal
30: User terminal

Claims (18)

A coupon management server for providing coupons,
A control platform for providing coupon applications;
A coupon platform for generating a coupon according to a coupon issue request transmitted from an affiliate terminal installed with the coupon application; And
And a matching platform for selecting the user terminal and providing the coupon,
Wherein the matching platform provides the coupon by selecting a second user terminal when a coupon re-transmission request is transmitted from the user terminal. The method according to claim 1,
Wherein the coupon has an expiration date, a number of coupons, a discount item, or a discount rate according to the daily business status of the merchant. The method according to claim 1,
Wherein the merchant terminal is installed in any one of a company that sells a commodity with a short shelf life, a store with a high fixed rate ratio, or a company that provides a service having a limited user capacity, Management server. The method according to claim 1,
Wherein the validity period of the coupon is a predetermined time range within a specific day or within 48 hours. The method according to claim 1,
Wherein the second user terminal is a terminal of a second user selected from a social network service (SNS) linked to the coupon application or a person included in the phone book. The method according to claim 1,
And if the coupon application is not installed in the second user terminal, the matching platform provides the coupon with installation instructions of the coupon application. The method according to claim 1,
Wherein the matching platform selects the user terminal or the second user terminal by analyzing the generated coupon, the coupon retrieval rate, the location and sex of the user who actually used the coupon, and selects the user terminal or the second user terminal. . The method according to claim 1,
Wherein the coupon issue request includes at least one of information on a product / service, a photograph, a pre-discount price, a post-discount price, an expiration date, and a coupon number to be issued. . 9. The method of claim 8,
Wherein the coupon platform calculates a coupon return rate according to information on the goods / service to select a coupon number. The method according to claim 1,
Wherein the coupon platform provides a reward for the user terminal or the second user terminal when the identification information of the coupon is transmitted through the merchant terminal. Management server. The method according to any one of claims 1 to 10,
The coupon is automatically transmitted to a second user designated by the user or a second user selected as an optimal user after a predetermined time has elapsed from when the user terminal 30 is provided with the coupon. Coupon management server providing coupons. Providing a coupon application;
Generating a coupon by receiving a coupon issue request from an affiliate terminal installed with the coupon application; And
Selecting a user terminal and providing the coupon,
And when the coupon re-transmission request is transmitted from the user terminal, the coupon is provided by selecting a second user terminal. 13. The method of claim 12,
Wherein the coupon has an expiration date, a number of coupons, a discount item, or a discount rate according to a daily business status of the merchant. 13. The method of claim 12,
Wherein the merchant terminal is installed in any one of a company that sells a commodity with a short shelf life, a store with a high fixed rate ratio, or a company that provides a service having a limited user capacity, How to manage. 13. The method of claim 12,
Wherein the validity period of the coupon is a predetermined time range within a specific day or within 48 hours. 13. The method of claim 12,
Wherein the second user terminal is a terminal of a second user selected from a social network service (SNS) linked to the coupon application or a person included in the phone book. 13. The method of claim 12,
Wherein the coupon platform provides a reward for the user terminal or the second user terminal when the identification information of the coupon is transmitted through the merchant terminal. How to manage. 17. The method according to any one of claims 12 to 17,
The coupon is automatically transmitted to a second user designated by the user or a second user selected as an optimal user after a predetermined time has elapsed from when the user terminal 30 is provided with the coupon. ≪ / RTI >
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CN111445292B (en) * 2020-04-03 2023-06-23 北京首汽智行科技有限公司 Method for automatically matching coupon touch users

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JP2006139431A (en) * 2004-11-11 2006-06-01 Musashino Kokokusha:Kk Coupon with expiration date issuing server
US9524502B2 (en) * 2007-06-20 2016-12-20 Qualcomm Incorporated Management of dynamic electronic coupons
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